We discuss Amazon's Rufus AI shopping assistant and what it means for e-commerce's future. We explore early findings showing how AI assistants may prioritize personalization over traditional search rankings, and we examine how sponsored placements could reshape retail media. Get actionable insights on preparing your brand strategy for conversational commerce.

CHAPTERS:

(00:00:00) Teaser
(00:00:15) About the Show
(00:00:35) Rufus AI Shopping
(00:04:05) Early Limitations
(00:06:35) Early Rufus Research
(00:08:30) Brand Implications
(00:10:34) Sponsored Ads Impact
(00:13:07) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

Youtube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

Every morning, retail media professionals face countless updates, strategic decisions, and the pressure to stay ahead. That’s why I created Retail Media Breakfast Club—a fresh take on retail media insights designed just for you.

Join me, Kiri Masters, as I bring you 10-minute episodes every weekday at 6:00 AM Eastern, packed with focused content and sharp editorial takes. Whether you’re sipping your coffee, walking the dog, or commuting, you’ll get:

✅ Context behind the retail media news headlines
✅ Insights to help you make confident decisions
✅ A daily intelligence briefing that’s quick, focused, and actually useful

From digging into press releases to uncovering what really matters for your business, Retail Media Breakfast Club is here to complement your favorite industry shows—not replace them.

🎙️ Listen on your favorite podcast platform or watch here on YouTube. Don’t forget to connect on LinkedIn for daily updates, too.

Subscribe now to start your mornings with clarity, focus, and actionable insights. I’ll see you tomorrow!

Deep dive into the evolving world of retail media metrics with industry leaders from Monster Energy, Quickfire LLC, Petmate, Advantice Health and U Beauty. Unpack the real story behind MER (Marketing Efficiency Ratio), explore the pursuit of cross-channel customer lifetime value, and discover how brands are measuring purchase intent, search volume frequency and more. Also get fresh perspectives on tracking customer acquisition ROI and lifetime margin calculations across diverse sales channels.

CHAPTERS:
(00:00:00) What's in store for today
(00:01:11) About the Show
(00:01:31) MER Debate - Scott Ohsman, VP, Quickfire, LLC
(00:02:53) CLV Tracking - Ben Galvin, Sr. Director, Monster Energy
(00:05:37) Purchase Intent - Darren Silverman, SVP,  Petmate
(00:06:22) Search Volume - Ash McMullen, Head of E-commerce, Advantice Health
(00:07:34) Calculating LTV - Aj Patel, SVP, U Beauty
(00:10:12) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

Youtube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

Learn about the evolving landscape of retail media as we explore the shift from keyword-driven to product-driven sponsored ads. Discover why retailers are embracing new targeting models and the emerging "behavior first" approach that could reshape digital commerce. Gain practical insights on balancing control and performance in your sponsored product campaigns.

• Please find the article from Jordan Witmer here.
• Visit Jordan's profile here.

CHAPTERS:

(00:00:00) Teaser
(00:00:11) About the Show
(00:00:32) Intro
(00:01:46) Keyword & Product
(00:03:23) Why Product First?
(00:05:05) Advertiser Viewpoint
(00:06:16) Behavior First Ads
(00:08:10) Retail Media Landscape
(00:09:55) Brand Strategies
(00:11:31) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

Youtube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

Curious about the path to leading a retail media network? We analyze the career trajectories of retail media heads at 24 major networks, revealing surprising insights about gender representation and essential skills. From cross-functional leadership to data analytics prowess, discover the four key trends shaping successful retail media careers. Plus, learn inspiring details about leaders like Cara Pratt at Kroger and Brandy Pitts at Ulta Beauty who are transforming the retail media landscape.

Do you want a list of all the current leaders of the US' largest Retail Media Networks? Find a database on the RMBC website: https://www.retailmediabreakfastclub.com/database-leaders-of-retail-media-networks-rmns/

Article referenced in the episode about Cara Pratt: https://www.forbes.com/sites/kirimasters/2023/12/18/krogers-cara-pratt-on-a-mission-to-end-reckless-retail-media-spend/
Article referenced in the episode about Paul Kotas: https://www.theinformation.com/articles/the-mystery-man-who-made-amazon-an-ad-giant
Article referenced in the episode about Harvey Ma: https://www.adweek.com/commerce/sams-clubs-teases-ad-business-revamp/
Brandi Pitts' LinkedIn: https://www.linkedin.com/in/brandipitts/

CHAPTERS:
(00:00:00) About the Show
(00:00:20) Women in Retail Media
(00:01:45) Career Paths in RMN
(00:03:55) Trend 1: Cross-Functional Leadership
(00:05:07) Trend 2: Marketing & Advertising Foundation
(00:06:55) Trend 3: Digital Transformation
(00:08:30) Trend 4: Data-Driven Leadership
(00:10:43) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

Youtube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

Unpack Kiri Masters' fascinating review of the book "The Kingdom of Prep" delving into the details of evolution of J.Crew from catalog pioneer to modern retailer. Discover how J.Crew's early data-driven approach to customer insights mirrors today's digital strategies. Learn why resistance to e-commerce and the fast-fashion disruption from H&M and Zara created pivotal moments for the brand. A timely parallel to current Shein and Temu disruptions reshaping retail psychology.

To buy the book "The Kingdom of Prep" on Amazon: https://amzn.to/3PrzKh0

CHAPTERS:
(00:00:00) What's in store today
(00:01:52) About the Show
(00:02:39) J.Crew Catalog Era
(00:06:39) The Innovators' Dilemma
(00:07:09) Fast Fashion Impact
(00:09:51) Reinventing Retail
(00:10:46) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

Youtube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this deep dive, we unpack Amazon Rufus's patent and what it means for e-commerce strategy. Learn how its semantic similarity model, click training data, and visual label tagging are reshaping product discovery. Discover why traditional keyword optimization may soon be obsolete, and how brands can prepare for this AI-driven shift in Amazon's ecosystem.

Link to "Rufus - The Blueprint" report: https://sellersessions.com/rufus-the-blueprint/
Link to Kiri's Forbes article discussed in the episode: https://www.forbes.com/sites/kirimasters/2024/12/09/amazons-rufus-shows-the-future-of-ai-shopping-warts-and-all/

CHAPTERS:

(00:00:00) What's in store for today
(00:00:35) Show Intro
(00:00:56) Introduction to Rufus AI
(00:02:17) Semantic Similarity Model
(00:03:39) Click Training Data
(00:05:34) Visual Label Tagging
(00:07:00) Impact on Amazon Advertising
(00:09:05) Conclusion
(00:09:38) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

Youtube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

Dive into the evolving landscape of senior e-commerce leadership roles, particularly the emerging "Head of Amazon" position. Discover why finding candidates who blend operational expertise with cross-functional influence is proving challenging for the emerging "Head of Amazon" position. We also explore compelling data on where VPs of e-commerce land next—from C-suite transitions to consulting paths—and uncover why retail media network leadership might be the most promising career trajectory in modern commerce.

Jamie roller's post on LinkedIn : https://www.linkedin.com/feed/update/urn:li:activity:7282029397199474688/
Harry Joiner's post/poll on LinkedIn : https://www.linkedin.com/feed/update/urn:li:activity:7273331795872382976/
Earlier episode referenced regarding career paths: https://share.transistor.fm/s/61336e2e
Kiri's post discussing about the careers in ecommerce: https://www.retailmediabreakfastclub.com/p/b67430d4-22fb-4b7b-b646-e6495db30dbc/

CHAPTERS:

(00:00:00) What's in store for today
(00:01:11) Show Intro
(00:01:32) Challenges in Hiring for Head of Amazon
(00:04:10) Career Progression for E-commerce VPs
(00:05:54) Factors influencing Career Choices
(00:07:01) The Value of Staying on at the VP level
(00:08:34) Retail Media's Rise
(00:10:45) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

Youtube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

Join industry leaders from Monster Energy, Tom's of Maine, Petmate and Advantice Health as they share invaluable insights on educating leadership teams on e commerce & retail media. Learn how to translate complex e-commerce concepts into relatable analogies, discover why "complaining is not a strategy," and understand the power of full-funnel tactics. Walk away with practical approaches to driving sustainable growth and measuring success in the ever-evolving digital retail landscape.

CHAPTERS:

(00:00:00) What's in store for today
(00:01:01) About the Show
(00:01:23) Relatable Analogies - Ben Galvin, Sr. Director, Monster Energy
(00:03:05) Complaining is not a strategy - Paolo Bacarin Filho, Director, Tom's of Maine
(00:06:21) Full funnel tactics - Darren Silverman, SVP,  Petmate
(00:08:09) 'Are we profitable' - Ash McMullen, Head of E-commerce, Advantice Health
(00:09:07) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

Youtube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

This episode is inspired by Kiri Masters’ Forbes article, "Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?" published on January 13, 2025.

Will retailers embrace Amazon's bold move into retail media technology? In this episode, we delve into the strategy that’s sparking both excitement and skepticism across the industry. From gaining access to Amazon's vast pool of advertisers to concerns over data privacy, we explore why smaller retailers might see an opportunity while the giants remain cautious.

Tune in for fresh insights on how this game-changing development could reshape the retail media landscape.

Link to Kiri's Forbes article: https://www.forbes.com/sites/kirimasters/2025/01/13/amazon-wants-to-sell-its-ad-tech-to-retailers-is-it-a-trojan-horse/
Mikael Brakker's post on LinkedIn : https://www.linkedin.com/posts/mikaelbrakker_amazon-adtech-retailmedia-activity-7283388360428015616-pLf7?utm_source=share&utm_medium=member_desktop
Roger Dunn's post on LinkedIn : https://www.linkedin.com/posts/rogerdunn_retailmedia-retailers-retailnews-activity-7283258379278426112-ALyF?utm_source=share&utm_medium=member_desktop

CHAPTERS:

(00:00:00) What's in store for today
(00:00:29) About the Show
(00:00:51) Bull Case for Amazon Retail ad service
(00:02:27) Instacart's Retail ad service success story
(00:03:09) Bear Case for Amazon Retail ad service
(00:04:13) Retailer Size Counts
(00:05:16) Amazon's Challenges and Competitors
(00:06:46) Conclusion
(00:07:19) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

Youtube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

Dive into Kiri Masters’ insightful review of the book Primal Branding as she unpacks the seven elements of the primal branding code that can revolutionize your retail strategy. From creation stories to sacred words, discover how these timeless principles foster deeper connections with customers.

Kiri also shares practical applications of these elements in retail media and offers a behind-the-scenes look at how these ideas influence the strategy of this very podcast. Don’t miss this fascinating discussion on building stronger brand loyalty and customer engagement.

Link to the book "Primal Branding" on Amazon: https://amzn.to/3Wl00xs 

CHAPTERS:

(00:00:00) What‘s in store for today
(00:01:07) About the Show
(00:01:28) Introduction to Primal Branding
(00:01:50) The Seven Pieces of Primal Code
(00:06:14) Applying Primal Code to Retail Media and E-commerce
(00:08:09) Using Primal Branding in This Podcast
(00:09:50) Conclusion and Final Thoughts
(00:10:20) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

Youtube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

Dive into groundbreaking Amazon Ads research report revealing what really works in retail media. We unpack four key findings from Amazon's own scientists: the superior performance of Sponsored Brand Video across all metrics, the impact of brand size on ad performance, the importance of targeting precision, and the surprising influence of retail actions like reviews. Get ready for data-backed insights that could transform your Amazon advertising strategy.

Check out the blog post from Kiri providing a comprehensive summary of the research: https://www.retailmediabreakfastclub.com/p/817df1fc-dfbb-4b42-83fe-7774cd6a7935/

Link to the actual research article: https://link.springer.com/article/10.1057/s41270-024-00294-2

CHAPTERS:

(00:00:00) Today's topic
(00:01:06) About the Show
(00:01:27) Research Study Overview
(00:02:27) Finding number one: Ad products aren't created equal
(00:03:52) Finding number two: Impact of Brand Size on Ad Performance
(00:04:29) Finding number three: The importance of targeting
(00:05:17) Finding number four: Retail actions amplify advertising
(00:07:09) Conclusion and further reading
(00:07:41) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

Youtube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, Kiri provides actionable steps to enhance your LinkedIn feed for staying updated with industry trends and research. Key tips include following industry leaders and thought leaders, using the notification bell to get updates from high-value profiles, and employing the saved posts feature to revisit valuable content. Additionally, Kiri emphasizes on the importance of interacting with posts to influence the LinkedIn algorithm, ensuring a richer and more relevant feed.

https://www.linkedmash.com/ is the app (that Kiri mentioned in the video) that can organize all your Saved LinkedIn posts. 

CHAPTERS:

(00:00) Teaser

(01:04) About the Show

(01:25) Curating Your LinkedIn Feed

(03:57) Using the Notification Bell

(05:26) Leveraging Saved Posts

(09:14) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

Join industry leaders from Monster Energy, Tom's of Maine, Advantice Health and U Beauty as they reveal the crucial skills they wish they'd developed earlier in their careers. Learn the importance of storytelling with data, effective communication, simplifying complex insights, and creative analysis. This session is a great watch for anyone early in their retail media and E-commerce career.

CHAPTERS:
(00:00) Teaser
(01:01) About the Show
(01:22) Importance of Story Telling with Data - Ben Galvin, Sr. Director, Monster Energy
(04:13) The 7-38-55 Rule - Paolo Bacarin Filho, Director, Tom's of Maine
(05:54) Creative Analysis - Aj Patel, SVP, U Beauty
(08:00) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode of Friday book review, Kiri discusses the book "Clarence Saunders & the Founding of Piggly Wiggly" and delves into the transformative vision of Clarence Saunders, the founder of Piggly Wiggly, who changed the grocery shopping experience in 1916 by allowing customers to pick their own groceries. The episode highlights Saunders' impact on the grocery industry, his focus on customer convenience, and draws parallels between past and present retail trends, especially in the context of macroeconomic factors.

To buy the book: https://amzn.to/3Csv6MU
CNN article about walgreens locking up merchandise: https://edition.cnn.com/2025/01/22/business/walgreens-shoplifting-locked-up/index.html

CHAPTERS:

(00:00) About Today's Topic

(01:44) About the Show

(02:31) The Absurdity of Innovation: A Historical Perspective

(05:21) Macroeconomic Forces Shaping Retail

(07:57) The Self-Service Revolution: Beyond Piggly Wiggly

(09:00) Modern Retail Challenges and Innovations

(10:46) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

Stratably’s 2025 CPG Outlook, and Media Ads + Commerce’s most popular research from last year reveal a critical shift towards digital channels, which are driving all of the CPG growth in 2024 and are projected to account for two-thirds of growth in 2025. The report highlights the anaemic growth in physical stores, increasing profit margins, and the maturation of retail media networks. Brands are reallocating budgets to more effective digital advertising channels, notably retail media networks, which offer significantly higher returns on ad spend. Tune in for an insightful discussion about the rise of Retail Media.

Stratably’s 2025 CPG OUTLOOK: https://stratably.com/2025-food-cpg-outlook/

Media Ads + Commerce’s research from last year about the 3rd wave of Incrementality: https://mediaadsandcommerce.substack.com/p/the-third-waves-incrementality-tide

CHAPTERS:

(00:00) Today's Topic
(00:33) About the Show
(00:53) Introduction to CPG Growth Trends
(02:17) The Power of Retail Media Networks
(03:52) Challenges in Measuring Digital Investments
(05:40) The Future of CPG Sales
(06:23) Conclusion: Optimizing Digital Presence
(06:57) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, Kiri explores key insights from the IAB's 2025 Outlook report, focusing on the projected deceleration in retail media spending growth from 25.1% in 2024 to 15.6% in 2025. Kiri outlines three major factors influencing this trend: post-pandemic normalization, increasing ecosystem complexity, and mounting resistance from brands over measurement standards and costs. The episode delves into the fragmentation of the retail media ecosystem, the need for standardization, and the pressures on retailers to prove incremental value. Despite these challenges, the retail media sector is still expected to grow healthily, and the episode emphasizes the importance of adaptation and transparency from retailers to capture more brand budget in the future.

Link to IAB 2025 Outlook report: https://www.iab.com/insights/2025-outlook-ad-spend-opportunities-growth

Link to Stratably research on average RMN use per brand: https://stratably.com/the-retail-media-wake-up-call/

Link to commentary by Andrew Lipsman: https://mediaadsandcommerce.substack.com/p/six-ways-rmns-might-kill-the-golden

CHAPTERS:

(00:00) About Today's Topic
(01:04) About the Show
(01:25) Introduction to Retail Media Spending
(03:09) Post-Pandemic Reality Check
(04:03) Ecosystem Complexity and Fragmentation
(06:14) Rising Costs and Budget Realities
(09:54) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, seasoned professionals from companies like Quickfire, Monster Energy, Petmate, Advantis Health, and U Beauty share their insights and advice for newcomers to retail media. Highlights include Scott Oshman emphasizing the importance of understanding digital advertising fundamentals, Ben Galvin focusing on the complexities of the retail ecosystem, Darren Silverman advising to broaden knowledge across various retail media platforms, Ash McMullen stressing curiosity and flexibility, and AJ Patel advocating for a full-funnel approach to metrics. All experts underline the importance of continuous learning and adaptability in the ever-changing landscape of retail media.

CHAPTERS:

(00:00) About Today's Topic
(00:40) About the Show
(01:02) Scott Oshman's Digital Advertising Insights
(02:23) Ben Galvin on Understanding the Ecosystem
(03:48) Darren Silverman's Broad Network Knowledge
(04:34) Ash McMullen's Curiosity and Flexibility
(05:56) AJ Patel's Full Funnel Focus
(06:50) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, the discussion centers on the emerging role of AI shopping agents as a new consumer interface, potentially shifting retail control from traditional retailers to AI platforms. Kiri reflects on recent experiments with OpenAI's Operator, pointing out its growing capabilities and current limitations. The conversation extends to the implications for retailers, touching on the short-term resistance they might exhibit and the long-term strategies they could adopt. The potential for AI agents to transform retail roles, the existential threats posed to traditional retail models, and possible advantages through site design, loyalty programs, unique assortments, and partnerships with AI platforms are examined. Kiri concludes by considering the broader questions and future outlook for retailers as AI shopping agents continue to evolve.

Link to previous blog on this topic: https://www.retailmediabreakfastclub.com/how-open-ais-operator-will-change-retail-as-we-know-it-2/

Demonstration of shopping on Kroger by Lauren Morgenstein Schiavone: https://www.linkedin.com/feed/update/urn:li:activity:7290096840673243138/

Demonstration of shopping at local bakery and doordash by David Jones: https://www.linkedin.com/feed/update/urn:li:activity:7289727767724646402/

Kelly Goetsch post on LinkedIn with a discussion about AI agent use cases in non-grocery categories: https://www.linkedin.com/posts/kellygoetsch_jason-scot-show-episode-323-annual-predictions-activity-7289992371709063168-llpn/?utm_source=share&utm_medium=member_desktop

CHAPTERS:

(00:00) About Today's Topic
(01:42) About the Show
(02:03) Real-World Examples of Open AI's "Operator" in Action
(04:58) Challenges and Future of AI Shopping Agents
(05:43) Retailers' Short-Term Reactions to AI Agents
(07:52) Long-Term Strategies for Retailers
(08:49) Potential Advantages for Retailers
(11:09) Physical Retail and AI Integration
(11:51) Debate: AI's Impact on Different Retail Categories
(13:09) Conclusion and Future Topics
(14:12) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, Kiri delves into Chip Wilson's autobiography 'Little Black Stretchy Pants' to explore the origins and evolution of Lululemon. Discover how Wilson's vision for vertical integration helped pioneer the direct-to-consumer model and the innovative approach behind the brand's product development. Learn about the complications that arose as the company scaled globally, including the tension between brand ideals and short-term financial pressures that led to Wilson's dramatic ousting. The discussion highlights valuable lessons for e-commerce and retail media professionals, emphasizing the importance of customer data, quality, and brand integrity.

Link to the book on Amazon: https://amzn.to/42qoysT

CHAPTERS:

(00:00) About Today's Topic
(01:45) About the Show
(02:33) The Beginnings of Vertical Integration
(04:08) The Innovation Lab: Lululemon Stores
(05:04) The Supergirl: Lululemon's Muse
(06:11) Digital Insights and E-commerce
(06:59) Brand Vision vs. Wall Street
(09:15) Lessons for Retail Leaders
(10:24) Conclusion and Book Recommendation
(10:42) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, Kiri explores the impact of Mr. Beast's new show, Beast Games, on Amazon Prime, highlighting a significant shift in retail media advertising. It discusses how Amazon leverages entertainment for improved targeting and personalization, driven by data and advertising revenue. The episode references Jeff Bezos' 2016 statement on Amazon's strategy and outlines how the company has mastered connecting user data across its platforms, and how Amazon's advantage over competitors in user tracking and seamless integration makes it attractive to advertisers. Kiri also mentions how the growing trend of integrating YouTube and TikTok creators into traditional TV production could be seen as a mutually beneficial strategy for content volume and retail media monetization.

Link to Kiri's post on Forbes discussing the same: https://www.forbes.com/sites/kirimasters/2025/01/21/beast-games-isnt-just-a-hit-its-amazons-new-retail-media-weapon/

CHAPTERS:

(00:00) About Today's Topic
(01:11) About the Show
(01:32) Why This Matters
(02:47) Retail Media's Holy Grail
(03:55) Amazon's Unique Advantage
(05:14) The Future of Streaming TV
(06:19) The Value of Creator Led Content
(07:02) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

Join industry experts from agencies and leading companies like Quickfire, Monster Energy, Tom's of Maine, Petmate, and Advantis Health as they share insightful analogies to help explain the complexities of retail media to leadership teams. Learn how digital commerce decisions parallel profit versus growth roads, discern how retail media compares to a farmer's market, understand the importance of 'aging your ASINs' like fine wine, and explore the concept of the digital shelf reset. This episode provides practical strategies for making retail media more tangible and comprehensible for executive teams.

CHAPTERS:

(00:00) About Today's Topic
(01:01) About the Show
(01:23) Scott Oshman's Two Streets Analogy
(03:01) Ben Galvin's Farmer's Market Analogy
(04:07) Paolo Baccarin Fillo's Aging ASINs Analogy
(05:44) Darren Silverman's Digital Aisle Analogy
(06:40) Ash McMullen's Digital Shelf Reset Analogy
(07:39) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, Kiri explores the transformative potential of AI shopping agents in revolutionizing grocery shopping and retail media. She discusses how an AI agent can handle meal planning, price comparisons, and shopping preferences, ultimately streamlining the shopping experience. Kiri delves into the anticipated shift in retail media dynamics, emphasizing how AI will change consumer interactions and potentially reallocate advertising spend. She also touches on AI's impact across various shopping categories and how retailers and brands must adapt to optimize their presence for AI agents. This is part one of a series examining the future role of AI in retail media.

Kiri's blog post on this topic: https://www.retailmediabreakfastclub.com/how-open-ais-operator-will-change-retail-as-we-know-it-2/

CHAPTERS:

(00:00) About Today's Topic
(01:57) About the Show
(02:17) How today's online shopping works
(02:47) How AI Shopping Agents would impact shopping behavior
(05:12) AI and Discretionary Purchases
(05:52) Future of AI in Retail Marketing
(07:45) Retailers Adapting to AI Agents
(08:06) Lessons from Amazon's Marketplace
(10:34) Challenges and Opportunities Ahead
(12:33) Conclusion and Future Insights
(13:12) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

This episode delves into Amazon's transformation of Alexa from a basic command-response system to a sophisticated AI agent powered by their in-house LLM, Nova. We explore the reasons behind Alexa's stagnation over the past eight years, including reliance on outdated frameworks, complexities in voice response, user expectations for reliability, and limited conversational context. Amazon's plans for revitalizing Alexa through bigger language models, partnerships with external AI like Anthropic's Claude, and integrating new AI capabilities are discussed. The episode questions whether Amazon will prioritize Alexa's development to meet consumer expectations in voice commerce and everyday conversational use.

The recent Financial Times article about Amazon's plans to upgrade Alexa with generative AI capabilities: https://www.ft.com/content/de4c86b8-c744-4051-9255-d34259223160

Various Geekwire articles discussing the current issues with Alexa and reported plans for the upgrade:

https://www.geekwire.com/2024/claude-meets-alexa-amazon-will-reportedly-use-anthropics-ai-to-help-power-its-voice-assistant/

https://www.geekwire.com/2023/alexa-vs-chatgpt-amazon-building-new-ai-models-to-make-assistant-more-proactive-conversational/

https://www.geekwire.com/2023/amazons-alexa-chief-on-the-rise-of-chatgpt-and-why-the-comparison-isnt-fair-to-either/

https://www.geekwire.com/2022/whats-wrong-with-alexa-former-insider-on-the-challenges-facing-amazons-voice-assistant/

CHAPTERS:

(00:00) About Today's Topic

(01:33) About the Show

(01:53) Introduction to Alexa's AI Transformation

(03:11) Challenges Faced by Alexa

(06:00) Amazon's Plans for Alexa's Future

(07:16) Voice Commerce and Alexa's Potential

(08:14) Conclusion and Future Outlook

(09:20) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, we explore how Thrive Market successfully built a retail media network by focusing on vendor and customer experiences. Kiri shares insights from an interview with April Lane, Thrive Market's Chief Merchandising Officer. Key achievements include doubling revenue expectations and getting a quarter of brand partners to invest in the platform within the first month. Highlights include Thrive's unique position as a private public benefit corporation, its membership-based model, and thoughtful advertising strategies. Thrive's approach emphasizes a consultative relationship with vendors and the integration with self-serve ad tech like Instacart's Carrot Ads.

For more details, refer to Kiri's full Forbes article linked here: https://www.forbes.com/sites/kirimasters/2025/01/20/how-thrive-market-is-building-a-different-type-of-retail-media-network/

CHAPTERS:

(00:00) About Today's Topic
(00:32) About the Show
(00:52) Introduction to Thrive Market's Retail Media Network
(01:04) Interview with April Lane: Insights and Results
(02:07) Thrive Market's Unique Approach
(03:05) Membership-Based Retail Model
(03:30) Advertising Strategies and Challenges
(04:25) April Lane's Expertise and Partnership with Instacart
(04:55) Ad Tech Solutions for Big and Small Brands
(05:46) Future Plans and Expansion
(06:10) Conclusion and Further Reading
(07:22) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

This episode delves into the evolving landscape of retail media and its relationship with traditional digital advertising channels like CTV, video, and search. Kiri explores discrepancies in how industry analysts, such as the IAB, WARC categorize retail media versus public perception, highlighted by a LinkedIn poll indicating that 73% view traditional digital channels as subsets within retail media. Key industry insights from experts like Wes Ryan, Allan Peretz, and Kara Babb outline differing perspectives on defining and measuring retail media. The discussion emphasizes the importance of adaptable budgeting and measurement strategies, advocating for an integrated approach to optimize business outcomes across all advertising channels.

Link to Kiri's LinkedIn post/ poll on this topic: https://www.linkedin.com/posts/kiri-masters_is-it-ctv-or-is-it-retail-media-just-reviewed-activity-7287648088914051072-NA6X/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAC6HdsBwnv8-HcQlF8yx8Lks25y2IfGCbI

CHAPTERS:

(00:00) About Today's Topic
(01:54) About the Show
(02:16) Historical Context: Evolution of Retail Media
(03:46) Expert Opinions: Defining Retail Media
(06:07) Retailers' Perspective: Building Media Networks
(07:41) Future Considerations: Evolving Measurement Frameworks
(08:13) Conclusion: Flexible Approaches for Success
(08:39) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, industry experts discuss the anxieties brand leaders face in the rapidly evolving retail media landscape. Key topics include the immense pressure on budgets, the complexity of managing numerous retail networks, and the impact of inexperienced players driving up costs. Brian Dudzinski highlights the explosive growth and sustainability concerns of trade spend, Alicia Ponzani addresses the growing market complexity and the fear of missing out on opportunities, and Brea Keating talks about the challenges and game theory of retail media investments. The episode emphasizes both the challenges and opportunities in mastering retail media.

CHAPTERS:

(00:00) About Today's Topic
(00:44) About the Show
(01:06) Expert Insights: Brian Dudzinski on Budget Pressures
(01:52) Navigating Complexity: Alicia Ponzani's Perspective
(03:25) Game Theory in Retail Media: Brea Keating's Take
(04:45) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, we dive into new data from the report published by Path to Purchase Institute and TransUnion, revealing massive performance gaps among retail media networks. Top performers like Amazon boast high ratings, while networks such as Dollar General and BJ's struggle with poor advertiser satisfaction. The report underscores transparency issues within the industry, as many networks fail to provide clear return on investment (ROI) metrics, fostering distrust among advertisers. To close the performance gap, improvement in measurement capabilities and data transparency is essential. The episode explores which networks are likely to make necessary investments as the industry faces its first growth slowdown.

Link to Kiri's previous Forbes post about Transparency in Retail Media: https://www.forbes.com/sites/kirimasters/2025/02/07/retail-medias-next-challenge-proving-real-results

Link to the Path To Purchase Institute & Transunion study results shared in this episode: https://p2pi.com/2025-p2p-trend-report-transunion

Link to Digiday article, 'Retail media networks under scrutiny amid calls for transparency and accountability' : https://digiday.com/marketing/retail-media-networks-under-scrutiny-amid-calls-for-transparency-and-accountability/

CHAPTERS:

(00:00) About Today's Topic
(00:31) About the Show
(00:53) Introduction to Retail Media Network Ratings
(01:34) Top Performers: Amazon Leads the Pack
(01:59) Struggles of the Long Tail Networks
(02:40) Middle Tier Bright Spots: Kroger and Instacart
(03:09) Industry Insights: Performance Gaps and Transparency Issues
(05:40) Challenges and Future Outlook
(06:12) Conclusion: The Path Forward for Retail Media Networks
(06:51) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, we discuss Amazon's recent test of offsite product links in mobile search results, an unprecedented move aimed at expanding its advertising inventory. The episode delves into the motivations behind this strategy, including the potential for increasing ad space, improving customer experience, and gathering valuable user data. We also explore the perspectives of e-commerce analyst Rick Watson, who ties Amazon's decision to the evolving search and AI landscape and its need for user intent data. The discussion includes various theories on Amazon's ultimate goals, from data collection to creating a comparison shopping engine, and the broader implications for the digital advertising industry. As this feature undergoes testing in the U.S. mobile app, we anticipate a significant impact on Amazon's advertising capabilities and its competitive positioning against Google.

As referred multiple times in the episode by Kiri, do check out "The Watson Weekly" podcast from ecommerce industry veteran Rick Watson : https://www.rmwcommerce.com/ecommerce-podcast-watsonweekly

CHAPTERS:

(00:00) About Today's Topic
(00:49) About the Show
(01:11) Probable reason from Kiri's PoV
(01:19) Rick Watson's Insight on Amazon's Ad Strategy
(02:10) Alternative Theories Behind Amazon's Move
(03:05) Amazon's Advertising Business Constraints
(04:51) Exploring New Advertising Formats
(06:02) Potential Impact and Future Predictions
(06:55) Conclusion: Amazon's Push to Challenge Google
(07:34) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, Kiri focuses on the evolution of retail media spending. The discussion covers various data points from IAB Australia, highlighting how retail media budgets are being reallocated from traditional and social media channels, as well as trade retail budgets. Examples include Tillamook's strategy of keeping trade funds and retail media separate and Goodman Fielder's integrated planning model. The episode also explores the shift from traditional shopper marketing to an omnichannel approach, as seen at Georgia Pacific. Discussion extends to the advancements in attribution in e-commerce and the importance of integrating traditional and digital marketing capabilities, drawing parallels to the 'Moneyball' approach in baseball.

Link to Kiri's Forbes article mentioned in the episode: https://www.forbes.com/sites/kirimasters/2025/02/12/retail-media-forces-brands-to-rethink-shopper-marketing-not-replace-it/

CHAPTERS:

(00:00) About Today's Topic
(01:49) About the Show
(02:10) Retail Media Spending Insights
(02:55) Brand Strategies: Tillamook and Goodman Fielder
(03:55) Latest Evolution of Shopper Marketing
(04:23) Attribution and Measuring Success
(05:06) Integration of Traditional and Digital Capabilities
(05:46) Conclusion: The Future of Retail Media
(06:22) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this special Valentine's Day episode, brand side leaders from companies like Quickfire, Monster Energy, Petmate, and U Beauty reveal the moments that broke their hearts in retail media. Scott Oshman discusses the chaos caused by the shift to GA4, Ben Galvin highlights the confusion from closed loop attribution models, and Darren Silverman criticizes Walmart's transition to Luminate. Lastly, AJ Patel shares his frustration with the transition from universal analytics to GA4. The episode delves into the challenges and frustrations that come with evolving retail media strategies.

CHAPTERS:

(00:00) About Today's Topic

(00:54) About the Show

(01:14) Scott Oshman on Google Analytics to GA4 Transition

(02:31) Ben Galvin on Closed Loop Attribution Models

(04:10) Darren Silverman Discusses Walmart's Luminate Transition

(04:55) AJ Patel's Experience with GA4 Transition

(05:58) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, Kiri delves into the complexities of transparency in retail media, extending beyond basic reporting to the control brands have over their campaigns and success measurements. Insights from Jordan Witmer, Managing Director of Retail Media at Nectar First, highlight the challenges with ad placement performance transparency, while Alex Arnott from Dentsu's Newstream Media underscores the importance of self-service capabilities in media buying, creative assets, and real-time reporting. The discussion also touches on the significant market dominance of Amazon and the diverse approaches to incrementality measurement by various retailers. As retail media networks evolve, the focus is on making them more user-friendly and transparent to draw continued investment from brands.

Link to Kiri's Forbes article mentioned in the episode: https://www.forbes.com/sites/kirimasters/2025/02/07/retail-medias-next-challenge-proving-real-results/

CHAPTERS:

(00:00) About Today's Topic
(00:48) About the Show
(01:09) Introduction to Transparency in Retail Media
(01:24) Case Study: Advertisers vs. Retail Media Networks
(02:37) The Power Imbalance in Retail Media
(03:02) Insights from Newstream Media's Alex Arnott
(04:03) The Importance of Self-Service Capabilities
(05:51) Challenges in Creative Asset Management
(06:43) The Need for Real-Time Reporting
(07:58) Future Directions and Optimism
(09:34) Conclusion: Proving Performance is Key
(10:04) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, Kiri explores the rapid growth of retail media, which is expected to see over $10 billion in new ad spending in the US by 2025. Despite its increasing importance, brands face significant challenges in measuring the effectiveness of their investments, due largely to disparate data systems between retailers. Kiri delves into insights from a report by Skai and the Path to Purchase Institute, discussing how brands are improving their measurement capabilities and the industry's strides toward standardization. Key topics include the complexities of cross-channel consumer behavior, the limitations of single-channel measurement, and the evolving landscape of retail media networks' measurement solutions.

Link to Kiri's Forbes article mentioned on the topic: https://www.forbes.com/sites/kirimasters/2025/02/05/as-retail-media-spending-soars-brands-face-a-measurement-crisis/

CHAPTERS:

(00:00) About Today's Topic
(01:19) About the Show
(01:40) Introduction to Retail Media Measurement Challenges
(02:47) The Importance of Retail Media
(03:11) Measurement Standards and Challenges
(04:02) Cross-Channel Shopping Behavior
(04:23) Traditional Measurement Solutions
(05:13) Fragmented Measurement Solutions in Retail Media
(05:57) Progress and Future Directions
(06:56) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, Kiri discusses the increasing issue of return fraud faced by Amazon sellers, a problem highlighted through discussions on Reddit and interviews with affected sellers. Addressing fraudulent activities such as customers returning damaged or different items, Kiri explains the complications of fulfillment methods—Fulfillment by Amazon (FBA) versus merchant-fulfilled (FBM)—and the absence of a system to block repeat offenders. Despite Amazon's zero-tolerance policy and efforts to combat return fraud, sellers express frustration and concern over the growing trend and its impact on their businesses. The episode underscores the tension between maintaining customer satisfaction and protecting sellers in the ever-competitive marketplace.

Link to Kiri's Forbes article mentioned in the episode: https://www.forbes.com/sites/kirimasters/2025/01/31/amazon-sellers-report-rising-concerns-over-fraudulent-returns/

CHAPTERS:

(00:00) About Today's Topic
(01:31) About the Show
(01:52) Introduction to Return Fraud on Amazon
(02:19) Seller Experiences and Anecdotes
(03:04) Types of Fraudulent Returns
(04:43) Impact on Sellers and Fulfillment Methods
(06:25) Challenges in Preventing Repeat Offenders
(06:59) Amazon's Response and Seller Sentiments
(07:44) Conclusion: Balancing Customer and Seller Interests
(08:39) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

This episode is based on the Forbes article "The Best Resources For Learning Retail Media In 2025" by Kiri Masters. In the episode, Kiri focuses on how to skill up and stay current in retail media, mentioning the key platforms: Digital Shelf Institute, Firstmovr, Allume group, Path to Purchase Institute, and Stratably. These resources offer various free or discounted educational content, courses, webinars, and research reports catering to different aspects of retail media, from tactical execution to organizational strategy.

Kiri's Forbes post: https://www.forbes.com/sites/kirimasters/2025/02/13/the-best-free-resources-for-learning-retail-media-in-2025/

Links to the respective resources:

https://www.digitalshelfinstitute.org/webinar-dsi-assessing-retail-media

https://www.digitalshelfinstitute.org/stratably-retail-media-impact-report

https://firstmovr.com

https://allumegroup.thinkific.com/courses/retail-media-advertising-strategy

https://stratably.com/the-retail-media-wake-up-call/

https://p2pi.com/content-type/webinars

CHAPTERS:

(00:00) About Today's Topic
(01:47) About the Show
(02:08) Digital Shelf Institute's latest key releases
(03:15) firstmovr's Innovative Virtual Summits
(03:56) Allume Group's Free Retail Media Course
(04:22) Path to Purchase Institute's Valuable Webinars
(04:59) Stratably's Insightful Research and Reports
(05:43) Conclusion: Diverse Approaches to Retail Media Education
(06:07) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, industry experts Brian Dudzinski, Alicia Ponzani, and Brea Keating discuss the challenges and potential improvements in retail media. Brian emphasizes the difficulties in analyzing data across various platforms due to their unique quirks and reporting types. Alicia highlights the need for standardized reporting across retail media networks to enable better comparison and informed decision-making. Brea points out the disconnect between media attributable sales and actual e-commerce sales, which forces brands to independently manage and combine data. The speakers collectively stress the importance of data transparency and standardization for more effective media investment and campaign performance evaluations.

CHAPTERS:

(00:00) About Today's Topic
(00:42) About the Show
(01:04) Brian Dudzinski: Standardizing Retail Media Data
(01:40) Alicia Ponzani: Challenges of Walled Gardens
(02:49) Brea Keating: Aligning Media Attribution with Sales Data
(03:37) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

This episode delves into Walmart's rebranding of its data and insights platform from Luminate to Scintilla, set for 2025. The discussion explores the implications of the new name, which hints at Walmart's larger ambitions to potentially develop Scintilla into a standalone business serving other retailers. Key insights include Walmart's expansion plans, the launch of in-home user tests, and how Scintilla's omni-channel data offers a competitive edge. Comparisons are drawn with Amazon's fragmented yet advanced data ecosystem and Kroger's loyalty-based insights. A case study of Clorox's personalization strategy demonstrates how major brands could leverage these platforms to achieve their goals.

Link to Retail Media Therapy podcast: https://www.graceandco.works/retailmedia/#podcast

Link to article about Clorox's media goals: https://p2pi.com/clorox-targets-50-media-spend-1-1-personalization-2030?

Link to Walmart announcement about Scintilla Insights activation available within Walmart Connect: https://www.walmartconnect.com/scintilla-insights-activation-available-on-walmart-connect

CHAPTERS:

(00:00) About Today's Topic
(01:04) About the Show
(01:25) Walmart's Rebrand: Introducing Scintilla
(02:26) Clues to Walmart's Bigger Ambitions
(02:47) Expanding Beyond Retail Data
(03:16) Understanding the Retail Media Data Ecosystem
(03:55) Walmart's Scintilla: Strengths and Limitations
(04:51) Amazon's Fragmented Data Platforms
(06:09) Kroger's Loyalty-Based Insights
(06:54) Real-World Application: Clorox's Personalization Goals
(08:09) Leveraging Retail Data for Personalization
(10:50) Current Ecosystem Challenges and Future Prospects for Scintilla
(12:18) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

This episode recaps Kiri Masters' Forbes article discussing the rise and fall of Amazon Inspire, a feature aimed at integrating social behavior into the Amazon shopping experience. Launched in December 2022 and discontinued 14 months later, the failure of Inspire highlights Amazon's evolving strategy towards social commerce. The company is shifting focus from forcing social engagement within its app to leveraging partnerships with major social platforms like TikTok, Instagram, and Pinterest, where users naturally seek inspiration. This shift coincides with Amazon acknowledging the importance of off-platform product discovery, a notable change from its usual ecosystem-centric approach. The episode also includes insights from industry experts on Amazon’s historical challenges with social commerce and its potential future directions.

Link to Kiri's forbes post on this topic: https://www.forbes.com/sites/kirimasters/2025/02/19/amazon-kills-off-inspire-hints-at-new-social-commerce-playbook/

CHAPTERS:

(00:00) About Today's Topic
(00:20) About the Show
(00:42) Introduction and Overview
(00:54) Amazon Inspire: A Short-Lived Feature
(01:19) Amazon's Evolving Strategy
(03:09) Comparison with TikTok
(04:09) Amazon's Acknowledgment and New Partnerships
(05:30) Industry Reactions and Analysis
(07:25) Implications for Brands
(08:09) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, Lauren Schiavone, founder of the AI-focused consultancy, Wonder Consulting, shares her insights on helping brands, retailers, and agencies navigate the overwhelming world of AI. She emphasizes the importance of mastering tools like ChatGPT, Microsoft Copilot, or Google Gemini. Lauren offers practical steps to integrate AI into both professional and personal tasks, highlighting the importance of cultivating an 'AI first' mindset. She also reflects on how AI could have enhanced her previous roles at Procter & Gamble, underscoring AI's potential to streamline work and boost confidence in the workplace.

Link to Lauren's site: https://www.wonderconsultingllc.com/

This is part 2 of a 5-part series of using AI in a retail media context, whether you’re a brand, a retailer, or an agency.

CHAPTERS:

(00:00) About Today's Topic
(00:38) About the Show
(00:59) Introduction to AI with Lauren Schiavone
(01:27) Overcoming AI Overwhelm: First Steps
(02:10) Mastering AI Tools: Practical Tips
(04:00) Personal and Professional Use Cases for AI
(06:10) AI in the Workplace: Real-Life Examples
(09:34) Adopting an AI-First Mindset
(10:20) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, we sit down with Lauren Schiavone, founder of the AI-focused consultancy Wonder Consulting and a seasoned ex-Procter & Gamble executive, to discuss the transformative power of AI for retailers and brands. Lauren shares insights on foundational AI literacy, the importance of generative AI like ChatGPT, and practical applications tailored to specific roles and functions. She also outlines a five-step framework for driving enterprise-wide AI transformation and highlights the critical role of change management. Tune in to learn how to leverage AI to accelerate business growth and stay future-proof. This is part 1 of a 5-part series of using AI in a retail media context, whether you’re a brand, a retailer, or an agency.

Link to Lauren's site: https://www.wonderconsultingllc.com/

CHAPTERS:

(00:00) About Today's Topic
(00:38) About the Show
(00:59) Introduction to Lauren Schiavone and Wonder Consulting
(01:47) Foundational AI Literacy: Getting Started
(02:27) Deep Dive into Generative AI and ChatGPT
(04:37) Role-Specific AI Applications
(05:18) Driving AI Transformation Across the Enterprise
(05:47) Five-Step Framework for AI Adoption
(08:11) Recap and Personal Use Cases
(10:17) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

This episode delves into impactful conversations between retail media teams and sales organizations, highlighting how perceptions of retail media networks can shift from being seen as mere lower funnel tactics to comprehensive full funnel powerhouses. Featuring insights from industry leaders Brian Dudzinski, Alicia Ponzani, and Brea Keating, the episode explores strategies for education and partnership, emphasizing the importance of search visibility and the broader capabilities of retail media networks like Amazon and Walmart Connect.

CHAPTERS:

(00:00) About Today's Topic
(00:47) About the Show
(01:09) Brian Dudzinski on Algorithmic Insights
(02:00) Alicia Ponzani on Shifting Perspectives
(03:25) Brea Keating on the Importance of Search and Visibility
(04:25) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, we explore the transformative wave of AI in retail, focusing on agentic AI systems capable of autonomously completing tasks without human intervention. Research shows nearly a third of consumer goods companies are already leveraging generative AI, but the future lies in agentic AI—technology that can act autonomously. Michelle Grant from Salesforce discusses three waves of AI: predictive, generative, and agentic, which can handle entire shopping processes and influence retail media strategies. Salesforce's Agent force platform and its application at Saks Fifth Avenue provide compelling examples. The shift towards AI agents calls for new content strategies and altered ad investments, emphasizing structured attribute-based approaches. Despite challenges like quality outcomes and consumer trust, over half of consumer goods executives predict extensive use of generative and agentic AI by 2026. Brands and retailers must quickly adapt to this imminent AI-driven retail landscape.

Link to Kiri's Forbes post discussing this in detail: https://www.forbes.com/sites/kirimasters/2025/02/25/how-autonomous-ai-shopping-agents-will-transform-retail/

CHAPTERS:

(00:00) About Today's Topic
(00:44) About the Show
(01:06) Introduction to AI Waves
(02:18) Salesforce's Agent Force Platform
(03:57) Impact on Retail Media
(05:51) Challenges and Concerns
(06:48) Conclusion: The Autonomous AI Era
(07:07) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, Lauren Schiavone, founder of Wonder Consulting, an AI-focused consultancy, shares her expertise on how leaders in roles such as media buying, CPG, and brand management can effectively select AI-enabled partner solutions. The discussion covers key differences between AI automation, AI agents, and assisted AI technologies. Lauren provides best practices for business leaders to navigate AI vendor conversations, emphasizing the importance of assessing current technology capabilities, understanding expected outcomes, and ensuring proper training and support. She also highlights red flags to watch for and the necessity of performance-based pricing, continuous learning, and improvement for AI technologies.

This is part 4 of a 5-part series of using AI in a retail media context, whether you’re a brand, a retailer, or an agency.

Link to Lauren's site: https://www.wonderconsultingllc.com/

CHAPTERS:

(00:00) About Today's Topic
(00:38) About the Show
(00:58) Introduction
(03:00) Understanding AI Systems, Agents, and Automation
(03:52) Best Practices for Selecting AI Partners
(05:00) Evaluating AI Solutions and Vendor Claims
(06:56) Training, Safety, and Implementation Considerations
(08:05) Final Thoughts and Future of AI Agents
(08:35) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode of the Deep Dive on AI series, Lauren Schiavone, founder of Wonder Consulting, an innovative AI-focused consultancy, joins the discussion to differentiate between AI assistants and agentic AI. Lauren elaborates on how agentic AI operates autonomously to achieve specific goals by taking independent actions, unlike AI assistants which require human intervention. Through practical examples in social media management, media plan development, and retail inventory management, Lauren illustrates the capabilities and future potential of agentic AI. The conversation also emphasizes the importance of aligning AI strategies with overall business strategies for better outcomes.

This is part 3 of a 5-part series of using AI in a retail media context, whether you’re a brand, a retailer, or an agency.

Link to Lauren's site: https://www.wonderconsultingllc.com/

CHAPTERS:

(00:00) About Today's Topic
(00:38) About the Show
(00:58) Introduction to AI Series with Lauren Schiavone
(01:50) Understanding Agentic AI vs. AI Assistants
(02:38) Real-World Applications of Agentic AI
(05:36) Clarifying Misconceptions and Future Potential
(06:34) AI as a Strategic Resource
(07:56) Future of AI in Business 
(08:50) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, the host Kiri Masters delves into three key research reports that collectively outline Amazon's evolving marketplace strategy as of March 2025. The analysis centers on three main fronts: the growth of Amazon's private label offerings like Amazon Basics, the pressure on third-party sellers due to rising fulfillment costs and international competition, and the tougher negotiations faced by vendor brands. Using data from tools like SmartScout, Kiri reveals how Amazon's tactics are putting a squeeze on both third-party sellers and vendors while expanding its own product lines. Strategic insights are provided for larger consumer brands to navigate these challenges successfully.

PRODUCED BY:

https://aipodcast.ing

CHAPTERS:

(00:00) About Today's Topic
(00:53) About the Show
(01:15) Amazon Basics: A Closer Look
(03:34) Challenges for Third-Party Sellers
(05:06) Tough Vendor Negotiations
(06:56) Strategic Implications for Brands
(08:39) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

In this episode of the AI in Retail Deep Dive Series, the host Kiri Masters converses with Lauren Schiavone, founder of AI-focused consultancy, Wonder Consulting, about how AI agents and assistants are transforming the path to purchase. They discuss the shift in consumer search behavior from traditional methods to large language models like ChatGPT and its implications for brands. They note how AI tools like Amazon's Shopping Assistant Rufus and ChatGPT's live voice mode with vision are creating new ways to learn and discover products. They emphasize the importance of AI optimization for brand and retailer websites. Finally, they touch upon the future role of AI agents as primary shoppers and the need for brands and retailers to adapt to this emerging consumer landscape.

Link to Lauren's post on LinkedIn about Downy Unstopables: https://www.linkedin.com/posts/lauren-schiavone_womeninai-aiinmarketing-futureofmarketing-activity-7292979484679446529-8qya/

This is part 5 of a 5-part series of using AI in a retail media context, whether you’re a brand, a retailer, or an agency.

Link to Lauren's site: https://www.wonderconsultingllc.com/

PRODUCED BY:

https://aipodcast.ing

CHAPTERS:

(00:00) About Today's Topic

(00:38) About the Show
(00:58) Introduction to AI in Retail
(01:25) The Evolution of the Path to Purchase
(02:21) Impact of Large Language Models on Consumer Behavior
(03:32) Amazon's Rufus: A Glimpse into the Future
(05:21) ChatGPT's Voice Mode with Vision
(06:08) The Importance of AI Optimization for Brands
(08:19) Addressing Consumer Feedback and Product Reviews
(10:17) AI Agents as the New Shoppers
(10:52) Conclusion and Final Thoughts
(11:15) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

In this episode, we hear from industry experts Brian Dudzinski, Alicia Ponzani, and Brea Keating as they discuss the multifaceted nature of e-commerce roles. Brian emphasizes the need for versatile talent who can adapt to ever-changing platforms. Alicia shares insights on defining the balance between sales and marketing in job descriptions to attract the right candidates. Brea compares e-commerce professionals to 'roller coaster people' who thrive on unpredictability and excitement, highlighting the importance of adaptability in this dynamic field.

CHAPTERS:

(00:00) About Today's Topic
(00:39) About the Show
(01:01) Wanted:Unicorn by Brian Dudzinski
(01:54) Defining the balance by Alicia Ponzani
(03:04) Two types of people by Brea Keating
(04:22) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

PRODUCED BY:

https://aipodcast.ing

In this episode, we analyze Unilever’s new CEO Fernandez's first major speech, where he surprisingly omits any mention of e-commerce or retail media. This deviation is unusual compared to industry norms, but it may indicate these elements are now considered standard. Fernandez outlines a significant increase in brand and marketing investment (BMI), notably higher than industry averages. He emphasizes a shift towards influencer marketing, targeting hyper-local and authentic brand representation, seen as more effective among younger audiences. Fernandez also underscores cost leadership, including a rigorous approach to marketing ROI through Unilever's UBS system. The implications for retail media networks and consumer brands are substantial, given the expected increase in spending and a premium product focus. Fernandez's approach suggests a transformative strategy for Unilever, blending cost-effective manufacturing and innovative marketing to adapt to evolving consumer expectations.

Link to Fernandez' interview with Barclays: https://www.youtube.com/watch?v=SCh7KubuZdo
Link to Keen Decision Systems' report: https://4277189.fs1.hubspotusercontent-na1.net/hubfs/4277189/MARKETING%20CONTENT/11.%20Reports/Keen%20Marketing%20Insights%20Report.pdf?utm_campaign=6657089-MADTECH.AI%20Webinar&utm_medium=email&_hsenc=p2ANqtz-_GnSBZzL_TDXg0TzZ92qpH61pwvWyWR363joPHo8HvgtYRi-BSA1mJ5k-_ZF6VSIMTnd4G5P60vDnQY5E881_rW-HAdw&_hsmi=344733623&utm_content=344733623&utm_source=hs_automation

PRODUCED BY:
https://aipodcast.ing

CHAPTERS:
(00:00) About Today's Topic
(00:54) About the Show
(01:16) Introduction and Initial Observations
(02:58) Marketing Investment Insights
(05:18) Influencer Marketing Strategy
(07:11) Cost Leadership and Retail Media
(08:58) Implications for Retailers and Consumer Brands
(12:19) Conclusion and Future Outlook
(12:45) Outro

SOCIAL LINKS:
Website: https://www.retailmediabreakfastclub.com
LinkedIn: https://www.linkedin.com/in/kiri-masters/
YouTube: https://www.youtube.com/@retailmediabreakfastclub
Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//
Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping into the business of selling their ad inventory to brands. As they stand up these highly profitable properties, retailers need to grapple with a very "retail" challenge: their unique value proposition - but this time to advertisers rather than consumers. Today's discussion delves into the concept of retailers reverting to their core competencies by utilizing advanced retail media technologies. Throughout the episode, Jordan explains the industry's shift from viewing retailers as media companies to focusing on their primary role of merchandising products effectively. The discussion also explores the growing sophistication of retail media networks, the technologies that power them, and the reasons behind some retailers' reluctance to disclose their tech stacks.

This is Part 1 of the special 3 part series.

Link to LI profile: https://www.linkedin.com/in/jordan-witmer-b220b646/

Link to Nectar First: https://nectarfirst.com/

PRODUCED BY:

https://aipodcast.ing

CHAPTERS:

(00:00) About Today's Topic
(00:27) About the Show
(00:48) Introduction to Retailers Becoming Retailers Again
(01:04) The Role Reversal in Retail Media
(02:47) Understanding the Backend Tech
(03:18) The Gold Analogy and Retailer Strategies
(05:12) Retailers' Secrecy on Tech Stacks
(07:59) The Debate Continues
(08:12) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

In this episode, the host Kiri Masters' discusses key themes from her interview with Harvey Ma, focusing on Sam's Club's unique retail media platform. Unlike traditional retailers, Sam's Club reinvests media revenue back into the member experience rather than optimizing for ad revenue. This approach promotes a virtuous cycle, benefiting both the club and its members. The discussion also covers Sam's Club's flexible measurement strategies tailored to specific product categories and its strategic use of Walmart's technology. Harvey Ma's unconventional background as a mechanical engineer brings a fresh perspective to retail media, emphasizing innovation over tradition.

Kiri's Forbes article with the full interview with Harvey Ma, published March 4, 2025: https://www.forbes.com/sites/kirimasters/2025/03/04/not-a-tax-how-sams-club-is-fixing-retail-medias-trust-problem/

PRODUCED BY:

https://aipodcast.ing

CHAPTERS:

(00:00) About Today's Topic
(00:25) About the Show
(00:46) Introduction to the Interview Themes
(01:16) Sam's Club Retail Media Philosophy
(04:22) Unique Measurement Approaches
(06:21) Relationship with Walmart
(07:42) Harvey's Unconventional Background
(09:51) Outro

SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb