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TitreDateDurée
His Facebook Comments Generated $2,100 In Sales - Restaurant Marketing Secrets - Episode 93413 Oct 202500:05:45

Facebook shouldn't be run like your direct mailers from the 1990s.

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Don't Give Upset Customers A Link To Leave A Public Review - Restaurant Marketing Secrets - Episode 93309 Oct 202500:04:38

You better be gating your customer reviews that are not good. 

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

You Are The Face Of Your Marketing, Like Or Not - Restaurant Marketing Secrets - Episode 93208 Oct 202500:03:29

Marketing in 2025 allows you to be the TV star, so take advantage of it.   

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Your Priority - Restaurant Marketing Secrets - Episode 93102 Oct 202500:04:26

What's your focus right now?  Oh, it's a lot of things?  Well then, no wonder you're not dominating ANY THING.  

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Google Review BLACKMAIL - Restaurant Marketing Secrets - Episode 93024 Sep 202500:02:01

Don't fall for the Google Review Scam

Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Leave Politics To CNN & Fox News - Restaurant Marketing Secrets - Episode 92923 Sep 202500:05:15

Don't do what this restaurant owner did and risk CRUSHING your restaurant. 

Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

One Restaurant Thinks Their Loyalty Failed, The Other Knows It's Them - Restaurant Marketing Secrets - Episode 92820 Sep 202500:05:46

You control your own destiny, not the software you buy.  In today's podcast we talk about the missing ingredient missint with these two restaurants, EFFORT!

Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

The Math Problem Behind Your Restaurants Marketing - - Restaurant Marketing Secrets - Episode 92716 Sep 202500:04:24

Today's podcast is a math problem that you have.

Attrack Build Retain + New Frequent Lost  + In-store, Onine & Social Media = Restaurant Marketing That Works

Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

6 Takeaways From Pizza Power Forum Last Week - Restaurant Marketing Secrets - Episode 92610 Sep 202500:10:51

Last week I was in Atlanta for the Pizza Power Forum hosted by PMQ and it was a solid event.  Today we're going to walk through my big takeaways from YOUR questions at the event.  

Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

MP's Monday Minute - Restaurant Marketing Secrets - Episode 92509 Sep 202500:03:04

The carerr path we chose is TOUGH!

Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

You Can't Miss This Step In Your Marketing Plan - Restaurant Marketing Secrets - Episode 92429 Aug 202500:03:10

This gets missed at most restaurants and it's a big miss.

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

New, Frequent & Lost Customer Marketing Funnels - Restaurant Marketing Secrets - Episode 92328 Aug 202500:08:30

Your restaurants sales aren't growing due to having a LEAKY marketing plan.

Let’s discuss this today!

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

How To Build Your Database - Restaurant Marketing Secrets - Episode 92225 Aug 202500:06:08

A few loyal readers of MP’s Monday Minute recently asked:

“Matt, what’s the best way to build a customer database?”

Let’s break it down today!

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Rebranding Your Restaurant - Restaurant Marketing Secrets - Episode 92119 Aug 202500:07:53

Recently, Katie from my team was asked for advise on rebranding their restaurant. So I figured I'd hop on the mic and talk through what I would do and my experience. 

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

He Funded His Customer Acquisition - Restaurant Marketing Secrets - Episode 92019 Aug 202500:07:24

In today's MP's Monday Minute we cover how Alex Horomzi used his customer acquisition marketing to self fund his actual marketing sales pitch.  

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

It Worked For Warren Buffet- Restaurant Marketing Secrets - Episode 91911 Aug 202500:06:55

Warren did the same thing OVER and OVER and OVER again...will you?

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Your Digital Info Needs Monitored Often- Restaurant Marketing Secrets - Episode 91806 Aug 202500:02:57

Your restaurant has listings online everywhere, and it's tough to keep up with.  Today, let's talk about what you can do to keep up with them. 

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Powerful Promotion To Build Your Most Important Customer Database - Restaurant Marketing Secrets - Episode 91705 Aug 202500:03:42

Every one of you needs more sales.

Today I’m giving you a HACK that’ll bring in more cash…

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Copy & Repeat This Proven Weekly Restaurant Social Media Campaign - Restaurant Marketing Secrets - Episode 91628 Jul 202500:04:31

You can use this campaign every week to fill 40-50% of your weekly posts, drive massive engagment and have fun inside your 4-walls.

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

Show Me How To Live - Restaurant Marketing Secrets - Episode 91421 Jul 202500:02:47

Check out this blog post for more context on todays podcast

https://mattplapp.com/day-323-the-puzzle-mps-minute-show-me-how-to-live/

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Get The Attention Your Restaurant Deserves - Restaurant Marketing Secrets - Episode 91319 Jul 202500:01:09

1. Get The Attention Your Restaurant Deserves
In a world dominated by big chains, standing out in your local community is harder than ever. The ABR Roadshow helps independent restaurants rise above the noise and become the go-to spot in their neighborhood.

2. Your Own TV-Quality Restaurant Feature
Imagine a professionally produced video episode filmed at your restaurant—showcasing your food, your team, and your story. It's like those cable TV shows we all used to love (you know, the one with that one guy...), but built for today’s digital platforms where people actually watch.

3. Backed by a National Brand That Customers Trust
The ABR Roadshow isn’t just a video—it’s a full marketing campaign powered by the trusted America’s Best Restaurants brand. That means credibility, recognition, and excitement that drives people through your doors.

4. A Customer Acquisition Engine That Runs Daily
Each Roadshow feature includes a four-month marketing program that builds your customer database and drives daily traffic. With tools like the DRYVER system, we turn attention into action—bringing new customers in every single day.

 

Apply today - www.roadshow.americasbestrestaurants.com/get-featured

Pizza Nerds Christmas In July Retained Me - Restaurant Marketing Secrets - Episode 91218 Jul 202500:04:54

You MUST retain your customers attention, otherwise someone else is going to TAKE YOUR MONEY!

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

4 Takeaways From My Miami Business Mastermind You Can Steal - Restaurant Marketing Secrets - Episode 91116 Jul 202500:05:26

Last week I was in Miami with a few hundred other entreprenuers and I left with some great ideas.

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

How To Use Facebook Right - Restaurant Marketing Secrets - Episode 91014 Jul 202500:04:55

You're taking the effort with social media posts on platforms like Facebook, but it's doing NOTHING

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

The Hidden Testimonial You'll Ever Get - Restaurant Marketing Secrets - Episode 90910 Jul 202500:03:54

Use this tactic to get more of the BEST comments possible and drive new customers into your restaurant

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Turning A Little Into A Little More - Restaurant Marketing Secrets - Episode 90807 Jul 202500:03:06

Today's podcast is covering my weekly email every Monday, MP Minute.  Our journey is hard, let's get through it together

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Google Says This Restaurant Is Closed, Here's How You Fix that - Restaurant Marketing Secrets - Episode 90704 Jul 202500:03:19

Google says they are closed, and they turn to Facebook to tell their fans they are not closed.  Whta's wrong wtih that picture?  If they didn't send and email and text, and their only means to announce this is on a rented medium, then a lot!

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

How to Grow Your Restaurant Every Month with a Proven Attention Plan - Restaurant Marketing Secrets - Episode 90602 Jul 202500:03:37

In this episode, we break down  "Monthly Attention Plan" featured in PMQ Magazine—a game-changing strategy to keep your restaurant top-of-mind and drive consistent sales. Learn how attracting attention, building a customer database, and retaining loyal guests can create predictable monthly growth.

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

MP's Weekly Minute - Restaurant Marketing Secrets - Episode 90530 Jun 202500:02:54

Every Monday we send out an email titled "MPs Minute."  And now, every Monday a podcast will be dedicated to that exact topic.  

Today we talk about "One Move = Big Impact!"

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

This Restaurant Promo Hit Two Of The ABR Commandments - Restaurant Marketing Secrets - Episode 90427 Jun 202500:02:24

Eric of Lost Pizza killed two birds...commandments with one stone.

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

The 1 Page Restaurant Attention Plan Is Replacing Your Marketing Plan - Restaurant Marketing Secrets - Episode 90325 Jun 202500:03:49

It's not 1985, get rid of your marketing plan and replace it with an ATTENTION plan!

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Trust Yourself and Be Yourself - - Restaurant Marketing Secrets - Episode 90223 Jun 202500:04:36

There will always be someone with an opinion, and today I talk about the topic from MP's Minute, my new weekly email that comes out every Monday.

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

What Three Facebook Ads Your Restaurant Should Be Running - Restaurant Marketing Secrets - Episode 90116 Jun 202500:05:06

Commondment #1, Attract Attention

Today we dig into a great way to gaine MASSIVE attention for your restaurant, paid ads on Facebook and Instagram.

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

Put Yourself In Rooms That Will Help You Win - Restaurant Marketing Secrets - Episode 90008 Jun 202500:01:51

You have to get out of your kitchen and out of your restaurant.  You MUST get into rooms like the one I'm with, a room filled with other high energy entreprenuers.  

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

Retain Your Customers Attention - Commandment 3 - Restaurant Marketing Secrets - Episode 88906 Jun 202500:05:14

Commandment #3 of ABR, retain your customers attention, so that you can RETAIN their business.

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

Build A Database For Your Restaurant- Commandment 2 - Restaurant Marketing Secrets - Episode 88803 Jun 202500:03:10

Commandment #2 of ABR, Build A Database so that you can BUILD a relationship with your customers.

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

Attract Attention For Your Restaurant - Commandment 1 - Restaurant Marketing Secrets - Episode 88728 May 202500:03:41

Commandment #1 of ABR, Attract Attention.

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

The 3 ABR Commandments - Restaurant Marketing Secrets - Episode 88626 May 202500:04:47

Attract, Build, Retain

These 3 ABR Commandments need to be the BACKBONE of your marketing, ERR, attention plan!

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

Don't Fail Your Promotion Like B-Dubs Did - Restaurant Marketing Secrets - Episode 88521 May 202500:02:30

They skipped the BIGGEST step of the marketing equation...BUILD.

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

Attracting New, Frequent & Lost Customers In One Promotion - Restaurant Marketing Secrets - Episode 88418 May 202500:04:50

Let's reach more customers and have more successful promos.

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

He Wants To Sell 100 Sandwiches, HOW can he? - Restaurant Marketing Secrets - Episode 88308 May 202500:04:05

So you've got a promotional idea for your restaurant, but what's the PLAN to ensure your success? Today we dig into how our ABR method and our promo 1-sheet helps with this. 

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

From Burnt Out to a $5M Pizza Empire | Heroes of Hospitality Season 2, Episode 1 - Restaurant Marketing Secrets - Episode 88117 Apr 202500:33:03

This is an audio file of an amazing video we posted this week. If you want to watch it, head over to my YouTube Channel.

What happens when you finally get out of your own way?

 In the Season 2 premiere of Heroes of Hospitality, Matt Plapp and David Scott Peters travel to Columbus, Ohio, to meet Avery, a third-generation restaurant owner who transformed a struggling $500K pizzeria into a $5 million powerhouse using restaurant systems, scalable leadership, and smart storytelling.

Avery is a standout example of independent restaurant success. After walking away from a promising tech career at Apple, he took over his family’s business and quickly realized that hustle alone wasn’t enough. Stuck in the kitchen, doing everything himself, he was heading toward burnout just like his father.

What changed?

He let go. Avery documented every role, empowered his team, and implemented accountability systems. He built a brand rooted in storytelling and a restaurant culture where standards are known and lived every day. Today, he’s not stuck behind the oven. He greets guests, leads with vision, mentors other operators, and runs a thriving $5M business that still honors family, legacy, and community. If you're a restaurant operator searching for a real-world restaurant turnaround story, this is your roadmap.

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

Dominate Your Restaurants In-House Promos - Restaurant Marketing Secrets - Episode 88014 Apr 202500:03:49

If you don't launch your weekly promos right, you shouldn't expect results!

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

Don't Focus On What You Can't Control - Restaurant Marketing Secrets - Episode 87911 Apr 202500:01:55

Choose your enviroment by choosing what you focus on and talk about.

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

10 New Restaurants Are Coming, What Will The Current Restaurant Owners Do ? - Restaurant Marketing Secrets - Episode 87802 Apr 202500:03:38

Florence Kentucky restaurants are in for a rude awakening in a few months.  What are you doing to protect YOUR HOUSE!

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

What Type Of Marketing Is Most Important for restaurants in 2025?- Restaurant Marketing Secrets - Episode 87724 Mar 202500:06:06

"What Type Of Marketing Is Most Important for restaurants in 2025?" 

This was a poll a LinkedIn connection posted last week.  It really got me thinking, what REALLY is the top option and best plan?  Let's dig into it today!

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

The Heroes of Hospitality | Episode Five - We Learned A Lot - Restaurant Marketing Secrets - Episode 87618 Mar 202500:06:25

Not every plan works out the way you expect. In this episode of The Heroes of Hospitality, I reflects on the challenges of merging customer acquisition with loyalty marketing.

The goal was simple—tie Restaurant Marketing That Works into Repeat Returns—but the reality proved otherwise. The lesson?  TUNE IT to find out :)

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

Aim & Expect To Grow Your Restaurants Sales - Restaurant Marketing Secrets - Episode 87514 Mar 202500:05:14

It's your job to build a marketing plan that's easy to point at an audience who should be spending money at your restaurant. 

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

AI-Powered Emails: Smarter Marketing for Restaurants - Restaurant Marketing Secrets - Episode 87410 Mar 202500:06:56

Read the blog here:

https://mattplapp.com/restaurant-owners-use-this-chatgpt-hack-to-skyrocket-your-sales/

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

The Right Training, The Right Sytem, The Right Person...Millie - Restaurant Marketing Secrets - Episode 87303 Mar 202500:03:20

Last week on a mountain in the middle of Canada IT HAPPENED!

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Do you need some help driving sales to your restaurant?  

I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!

Go to www.americasbestrestaurants.com for help

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