Explorez tous les épisodes du podcast Restaurant Marketing School
| Titre | Date | Durée | |
|---|---|---|---|
| How to Win with Hospitality | 27 Jan 2023 | 00:06:11 | |
Every restaurant owner and operator is looking for an edge over the competition. For most of us, the answer is hidden in plain sight. That answer, ironically enough, is the very reason we got into this industry. In this episode, Josh Kopel and Anthony Hamilton discuss how the level of hospitality we offer our guests is the ultimate competitive advantage and what that looks like in practical application. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| How to Discipline Your Staff with Support | 26 Jan 2023 | 00:07:30 | |
There is a way to establish accountability within our teams without demotivating them. It’s a proven process which has become commonplace in countless industries. In this episode, Josh Kopel and Anthony Hamilton discuss how to bring those processes into our restaurants and kitchens, ensuring our teams are held accountable but feel supported at the same time. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| How to Keep Expectations from Ruining Relations | 13 Jan 2023 | 00:10:41 | |
One of the greatest hurdles in our industry is the day to day frustration that we face in attempting to achieve a level of success that so few do. The path to success is not one we can travel alone and, as much as we need great people by our side, those people need a great leader at the helm. In this episode, Josh Kopel and Anthony Hamilton discuss the right and wrong way to set expectations for yourself and your team. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | What is "organic" social media | 29 Aug 2022 | 00:07:24 | |
In this episode, Paul McEnany and Josh Kopel define what organic social media is and how to achieve the result. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | The power of branded content | 26 Aug 2022 | 00:04:19 | |
In this episode, Paul McEnany and Josh Kopel discuss how creating branded content can scale your marketing efforts and create unbelievable results. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Marketing in a recession | 25 Aug 2022 | 00:05:10 | |
In this episode, Paul McEnany and Josh Kopel discuss how to effectively market your restaurant within an economic downturn. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | What's happening with "loyalty" | 24 Aug 2022 | 00:05:34 | |
In this episode, Paul McEnany and Josh Kopel discuss the evolutions of loyalty programs within the restaurant industry and explore innovations from a marketer's perspective. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | The Future of Virtual Kitchens | 23 Aug 2022 | 00:06:06 | |
In this episode, Paul and Josh discuss the future of virtual kitchens from a marketing perspective. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Meet Paul McEnany | 22 Aug 2022 | 00:05:54 | |
Meet Paul McEnancy, this season's co-host. Paul is the founder of Plein Air, an agency that helps restaurants market effectively in this ever-changing environment. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Get on budget next week | 12 Aug 2022 | 00:07:03 | |
In this episode, David Scott Peters lays out the tactics to deploy to make sure that your restaurant in on budget next week. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Stop leaving profitability to luck | 11 Aug 2022 | 00:07:28 | |
In this episode, David Scott Peters lays out the argument for tight control and understanding of your restaurant's finances. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Mastering Manager Logs | 10 Aug 2022 | 00:07:09 | |
The unsung hero of the restaurant industry is the manager log and in this episode Josh Kopel and David Scott Peters will discuss how to create the best version of this useful document. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | The best way to calculate COGS | 09 Aug 2022 | 00:05:13 | |
In this episode, Josh Kopel and David Scott Peters unpack the most effective way to determine a restaurant's cost of goods sold. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| How to Ensure Amazing Company Culture | 12 Jan 2023 | 00:10:37 | |
In an industry where a positive company culture has always felt like a “nice to have,” it has become painfully obvious that it is a “need to have.” To ensure the survival of the hospitality industry, we must borrow the best practices from other industry leaders. In this episode, Josh Kopel and Anthony Hamilton discuss the essential elements of a positive company culture as well as tools and tactics that will improve culture without breaking the bank. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Chart of Accounts | 08 Aug 2022 | 00:08:08 | |
In this episode, David Scott Peters and Josh Kopel discuss the power of using chart of accounts. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Explode Your Restaurant's Profits | 05 Aug 2022 | 00:07:29 | |
In this episode, David Scott Peters discusses how reducing your breakeven point can explode your restaurant's profits. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Bulletproof Bonus Program | 04 Aug 2022 | 00:11:39 | |
In this episode, Josh Kopel and David Scott Peters lay out the essential elements of a bonus program that will inspire and galvanize your leadership team. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Catch Theft Immediately | 03 Aug 2022 | 00:06:14 | |
One of the worst ways to hurt profitability is to unknowingly allow your employees to steal. In this episode, David Scott Peters lays out some simple strategies to ensure it never happens to you. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Systems to Stabilize Your Kitchen | 02 Aug 2022 | 00:08:32 | |
There's nothing worse than watching your kitchen crew implode on a busy Saturday night. In this episode Josh Kopel and David Scott Peters lay out the systems you need to ensure your kitchen never fails you. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Defining "great" hospitality | 01 Aug 2022 | 00:07:13 | |
In this episode, Josh Kopel and David Scott Peters discuss how great hospitality has been redefined as a result of the pandemic. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Why chef means manager | 29 Jul 2022 | 00:06:34 | |
In this episode, Josh Kopel and David Scott Peters explain the true role of a chef in your restaurant. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Reengineering your menu for success | 28 Jul 2022 | 00:04:24 | |
In this episode, Josh Kopel and David Scott Peters discuss the menu changes you can make to scale profitability in your restaurant. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | The 3 numbers to ensure profitability | 27 Jul 2022 | 00:07:34 | |
In this episode, David Scott Peters provides the three numbers you must know if you want to control food costs and make money. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Why every restaurant must use cost management software | 26 Jul 2022 | 00:06:15 | |
In this episode, David Scott Peters shares the utility and benefit of leveraging food and beverage cost management software. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| How to Avoid Employee Turnover | 11 Jan 2023 | 00:07:44 | |
The only sustainable cure for ending the restaurant industry’s labor crisis is to maximize employee retention. Turnover is the biggest threat to both our restaurant’s profitability and our ability to scale. In this episode, Josh Kopel and Anthony Hamilton offer simple, proven strategies for ensuring that you keep the employees you currently have inspired and focused. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Results driven communication | 25 Jul 2022 | 00:08:24 | |
In this episode, Josh Kopel and David Scott Peters discuss the most effective communication styles to get the most from your managers and your team. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Fix labor costs through budgeting | 22 Jul 2022 | 00:05:50 | |
The most efficient way to reduce your labor costs is through active budgeting. In this episode, David Scott Peters discusses the most effective ways to create a labor budget and stick to it. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Weaponizing manager meetings | 21 Jul 2022 | 00:07:42 | |
Manager meetings are one of the most underutilized tools in our profitability arsenal. In this episode Josh Kopel and David Scott Peters discuss proven ways to get the most out of those meetings. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | 3 simple systems to drop food cost | 20 Jul 2022 | 00:07:12 | |
Food cost is one of the greatest determinants of a restaurants profitability. In this episode, David Scott Peters shares his top three systems for reducing food cost. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Creating a culture of close to open | 19 Jul 2022 | 00:06:10 | |
In this episode, Josh Kopel and David Scott Peters discuss a foundation element of company culture and operational efficiency. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Proactive vs. Reactive management teams | 18 Jul 2022 | 00:05:20 | |
In this episode, David Scott Peters and Josh Kopel discuss the differences between the two most common management styles. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | The number one reason restaurants fail | 15 Jul 2022 | 00:05:41 | |
In this episode, Josh Kopel and David Scott Peters discuss the number one reason that restaurants fail. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | The most important number in the restaurant industry | 14 Jul 2022 | 00:06:43 | |
In this episode, David Scott Peters reveals the most important number when it comes to your restaurant's profitability. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | The two most important systems any restaurant should have | 13 Jul 2022 | 00:09:09 | |
In an industry full of distractions, David Scott Peters lays out the two systems you must have in your restaurant to scale profitability. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | The 3 restaurant systems categories in order of importance | 12 Jul 2022 | 00:06:27 | |
David begins this season with first principles, explaining the 3 foundational restaurant systems and how they functions within your business. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| How to Reduce Costs When You Can’t Raise Prices | 10 Jan 2023 | 00:07:40 | |
It seems like we may have hit a ceiling when it comes to raising prices, especially with a recession on the horizon. In this episode, Josh Kopel and Anthony Hamilton discuss how to win the battle against ever-increasing costs by using proven techniques to improve efficiencies and eliminate waste. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School | Meet David Scott Peters | 11 Jul 2022 | 00:06:56 | |
In this episode, Josh Kopel Introduces Season 14's co-host, David Scott Peters. To learn more about David, visit https://www.davidscottpeters.com ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School l Why Authenticity Wins | 07 Jul 2022 | 00:07:17 | |
In this episode, Josh Kopel and Kyle Inserra discuss how authenticity is a winning marketing strategy. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School l Retargeting as a Strategy | 06 Jul 2022 | 00:05:00 | |
In this episode, Josh Kopel and Kyle Inserra discuss how retargeting can be a powerful marketing strategy. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School l Mastering Flow | 05 Jul 2022 | 00:09:14 | |
In this episode, Josh Kopel and Kyle Inserra clearly define "flow" and how it can be weaponized in your restaurant operations. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School l The Power of Pink | 04 Jul 2022 | 00:09:08 | |
In this episode, Josh Kopel and Kyle Inserra discuss the tactics, tools and strategies around standing out in a competitive restaurant marketplace. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School l Native Delivery | 01 Jul 2022 | 00:05:16 | |
In this episode, Josh Kopel and Kyle Inserra discuss native delivery and the marketing tactics to maximize its profitability. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School l Powerful Content Creation | 30 Jun 2022 | 00:08:18 | |
In this episode, Josh Kopel and Kyle Inserra discuss how showing the "ugly" side of the restaurant business can translate into busier restaurants. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School l The Strategy of Differentiation | 29 Jun 2022 | 00:08:02 | |
In this episode, Josh Kopel and Kyle Inserra discuss how to truly differentiate your restaurant in a crowded marketplace and the opportunities that presents. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School l Micro Influencers | 28 Jun 2022 | 00:06:28 | |
In this episode, Josh Kopel and Kyle Inserra discuss the value of micro influencers and how to build relationships with them. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School l Highlighting Your Team | 27 Jun 2022 | 00:05:45 | |
In this episode, Josh Kopel and Kyle Inserra discuss content creation ideas around your team and your community. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Meet Anthony Hamilton | 09 Jan 2023 | 00:05:44 | |
Chef Anthony Hamilton has more than 20 years of restaurant and hospitality working experience, ranging from quick-service outlets to full-service catering to fine dining. He has held positions in all areas of the restaurant industry with most notably chef de cuisine, executive chef, corporate chef, chef/consultant, and director of operations. As a chef instructor and restaurant consultant, Hamilton offers a wealth of information gained through first-hand successes and failures in the hospitality industry. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School l Text Message Marketing | 24 Jun 2022 | 00:06:50 | |
In this episode Josh Kopel and Kyle Inserra discuss best practices for text marketing campaigns. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School l How to Get the Most Out of Your Data | 23 Jun 2022 | 00:07:57 | |
In this episode Josh Kopel and Kyle Inserra discuss tactics, tools and strategies to weaponize the data your restaurant is receiving on a regular basis. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||
| Restaurant Marketing School l Documenting Your Process | 22 Jun 2022 | 00:03:29 | |
In this episode Josh Kopel and Kyle Inserra discuss content creation through the lens of viewer and what they want to get out of your social media account. ____________________________________________________________ Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. We have a lot more content coming your way! Be sure to check out our other shows: | |||