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Explorez tous les épisodes du podcast Reimagining Success® with Anna Lundberg

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TitreDateDurée
RS372 - How to design your business operating system for 202615 Dec 202500:16:07

If you're craving a more intentional, streamlined and sustainable way to run your business next year, this episode is for you. Anna introduces a new way of thinking about how your business works behind the scenes - and what it takes to design your business operating system for 2026.

Key Takeaways

  • Your early business setup wasn't designed to support where you are now—your operating system must evolve.

  • Someone else's blueprint can't account for your life, energy, responsibilities or goals.

  • A solid business operating system has three parts: an intentional business model, authentic marketing and resonant sales, and simple systems.

  • Reducing complexity and decision fatigue is essential for consistency and calm in 2026.

  • Small strategic tweaks create more clarity and space than big dramatic overhauls.

Join the free January workshop to design your Solopreneur Operating System at intentionalexpert.com.

RS370 - Solopreneur trends that shaped 2025 (and how to respond)01 Dec 202500:24:17

If your content has stopped landing, leads feel slower, or business just feels heavier than it used to, you're not alone. In this episode, Anna unpacks the major solopreneur trends of 2025 - and what they mean for how you work, sell, and show up as you prepare for 2026.

Key Takeaways

  • Visibility is changing: Even strong, thoughtful content underperformed on LinkedIn this year—and it's not about your quality, but the context.

  • AI raised the bar: With content creation easier than ever, your differentiation now comes from clarity of message and point of view.

  • Sales cycles slowed: Corporate budgets shrank, hesitations increased, and "maybe next quarter" became the norm.

  • Trust takes more time: Warm leads, referrals, and real relationships outperform cold funnels and algorithm-chasing.

  • Solopreneurs want sustainability: Many don't need bigger businesses—just clearer, simpler, more spacious ones.

Call to Action
Join the waitlist for the Solopreneur Operating System at intentionalexpert.com to build a clearer, calmer way of working in 2026.

RS361 - Building sustainable success with AI Strategist Aleksandra Osipova29 Sep 202500:27:19

Ever wondered how you can create a sustainable business in a world obsessed with relentless productivity? In this powerful interview, Anna Lundberg sits down with AI strategist and Apricity Lab founder Aleksandra Osipova to unpack the journey from burnout to building an enterprise anchored in alignment, resourcefulness, and genuine human connection. Tune in to discover refreshing perspectives and practical advice for building a business you truly love - one that supports your wellbeing as much as your ambitions.

Key takeaways:

  • Redefining Success: Aleksandra shares the evolution of her definition of success, from chasing deliverables and relentless productivity to prioritising personal resourcefulness, wellbeing, and authentic relationships.

  • Building with Alignment: Discover why aligning your work with your values and natural strengths is not just more enjoyable but also commercially effective, attracting better-fit opportunities and clients.

  • Human Connection in the Age of AI: The discussion explores how AI can increase capacity for solopreneurs, but that lasting success relies on cultivating human connection and presence, not just automating outputs.

  • Critical Thinking & Continuous Learning: Aleksandra's forthcoming book emphasises the importance of critical thinking and practical experimentation with AI—skills relevant for all ages, especially as the digital and business landscape evolves.

  • Sustainable Routines: Learn how Aleksandra handles the risk of burnout, balancing early starts, creative deep work, and even ballet classes to maintain energy, inspiration, and health as a solopreneur.

Want to build a business that actually works - without burning out chasing the next big thing?
Inside the Business Accelerator, we help independent experts like you design simple, sustainable strategies for growth - so your work supports your life, not the other way around.
🎯 Doors are closing as we speak - apply now or register your interest for the next intake at onestepoutside.com/accelerate.

RS272 - Scary and Exciting15 Jan 202400:11:12

In today's discussion, Anna explores the intertwined nature of fear and excitement that accompanies any change in our lives, whether it's a career pivot, new role, or business decision. Anna emphasizes the importance of leaning into the scary and exciting, finding the right balance, and embracing the discomfort that comes with growth. She delves into the evolutionary reasons behind these emotions and provides insights into managing fear, taking on new challenges, and seeking support. Join us as we reframe fear and excitement as positive signs and learn how to navigate change in a more enjoyable and fulfilling way.

*Resources mentioned during the episode*
1:1 Coaching & Mentoring - If you're looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. www.onestepoutside.com/coaching


Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:
Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard


Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

 

RS271 - Success is a Disadvantage08 Jan 202400:12:07

Anna dives into the topic of when success becomes a disadvantage. She reflects on her own corporate journey, explaining how achieving success can actually hinder future growth and prevent individuals from reaching the next level of success. Anna shares personal insights and parallels her experiences in business ownership and running to illustrate the need for evolving strategies as one progresses. Join us as we explore how past achievements can hold us back and the changes needed to continue growing and achieving success in our careers and businesses.

*Resources mentioned during the episode*
1:1 Coaching & Mentoring - If you're looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. www.onestepoutside.com/coaching

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:

Explore a broader definition of success https://onestepoutside.com/success 

Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 

Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

RS270 - Success is Personal01 Jan 202400:11:31

With the dawn of the new year, Anna takes us on a reflective journey, encouraging us to ponder the question: What is success for you? Drawing on the dictionary definition of success and the poignant insights of a palliative care nurse, Anna explores the dangers of not defining our own success and the importance of setting our own destination in life. Using the analogy of sailing and treasure hunting, she discusses the significance of having a map and checkpoints, and the value of being present and in the right path. This thought-provoking episode encourages listeners to reflect on their aims and purpose, not only in their professional lives but also in their personal endeavors, prompting us to consider what our own treasure and checkpoints might look like. Join Anna as she sets the tone for a meaningful and introspective start to 2024.

Resources mentioned during the episode

1:1 Coaching & Mentoring - If you're looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. www.onestepoutside.com/coaching

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:

Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard


Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

RS269 - The first step to designing a fulfilling career18 Dec 202300:14:22

In this week's episode, Anna looks at the importance of self-awareness when designing a fulfilling career. As we go about wanting to design a fulfilling career, there are all sorts of actions we might take.

In this week's episode, we look at...

  • The very first step that you should spend your time on before doing anything else
  • Why self-awareness is so important and how it will help you design a fulfilling career
  • Some of the questions you can ask yourself to improve your own self-awareness in this regard

Tune in for practical tips to help you lay this important foundation to design a fulfilling career!

Resources mentioned during the episode

1:1 Coaching & Mentoring - If you're looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. www.onestepoutside.com/coaching


Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:

Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard


Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

RS268 - Is it comfort or complacency holding you back?11 Dec 202300:12:43
There's a lot about talk of getting out of your comfort zone and into your growth zone...   In this week's episode, we ask...
  • Is it so terrible to enjoy some time in your comfort zone from time to time?
  • What is the difference between being comfortable and being complacent?
  • What is a good first step if we recognise our complacency and want to make a change?
Have a listen to dig into this distinction.   Resources mentioned during the episode   1:1 Coaching & Mentoring - If you're looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. www.onestepoutside.com/coaching   Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/   Follow Anna on Instagram: https://instagram.com/annaselundberg    Get started with these free resources: Explore a broader definition of success https://onestepoutside.com/success   Find a way to quit your job and start your own business https://onestepoutside.com/roadmap    Get a free assessment of your business https://onestepoutside.com/scorecard   Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com  
RS267 - Are you on an accidental career path?04 Dec 202300:17:13
In the UK especially, we tend to study one thing and then 'end up' doing something completely different as a job in what you might call an accidental career.   In this week's episode, we ask...
  • Are you following an accidental career path?
  • Is it really such a bad thing?
  • And, if the answer to both those questions is yes, then how can you move forwards from here?
Tune in to dive deeper on this idea of accidental careers.   Resources mentioned during the episode   1:1 Coaching & Mentoring - If you're looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. www.onestepoutside.com/coaching   Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/   Follow Anna on Instagram: https://instagram.com/annaselundberg    Get started with these free resources:   Explore a broader definition of success https://onestepoutside.com/success    Find a way to quit your job and start your own business https://onestepoutside.com/roadmap    Get a free assessment of your business https://onestepoutside.com/scorecard   Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com    
RS266 - Matrescence: from army to consulting to motherhood with Katherine Hale27 Nov 202300:35:17
''Matrescence' is a word that is only just now coming to the fore in the last couple of years. It represents the process of becoming a mother, an experience that goes back to the origin of our species.   In this episode, Katherine Allt is sharing her journey...
  • In her career from serving in the army to working in a big consulting firm
  • Embarking on the path of self-employment
  • And on this matresence process of becoming a mother herself
Whether you're about to become a mother, you're in the middle of this process, or you're just curious about what 'matrescence' really means, this episode is for you!   *Resources mentioned during the episode* The Outsiders Business Incubator - A year-long business incubator for experienced corporate professionals who want to translate their skills and passions into a profitable and fulfilling www.onestepoutside.com/9to5   Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/   Follow Anna on Instagram: https://instagram.com/annaselundberg    Get started with these free resources: Explore a broader definition of success https://onestepoutside.com/success    Find a way to quit your job and start your own business https://onestepoutside.com/roadmap    Get a free assessment of your business https://onestepoutside.com/scorecard   Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com  

 

RS265 - Three exercises for when you don't know what's next20 Nov 202300:12:46

What happens when, maybe for the first time in your career, you are feeling lost and you just don't know what's next?

In this week's episode...

  • We walk you through 3 practical exercises to help get you unstuck
  • You are prompted to reflect on what you really want (and what you don't want)
  • We explore what you can do to get more support

Have a listen to the full episode and start unlocking your next career move.

*Resources mentioned during the episode*

The Success Assessment - Download this free assessment to consider what 'success' means to you across different areas of your life, evaluate where you are today, and prioritise the right goals to get you to where you want to be.  www.onestepoutside.com/success

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:

Explore a broader definition of success https://onestepoutside.com/success

Find a way to quit your job and start your own business https://onestepoutside.com/roadmap

Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

RS264 - Planning for 2024: Your 12-month Business Blueprint13 Nov 202300:15:19
It's that time again when we look ahead to next year and plan out our business goals and action steps for the next 12 months.   In this week's episode, we'll walk you through...
  • An approach to annual planning that involves coming up with an overall theme and, of course, your personal definition of 'success'
  • A reflection on your goals not just for your business but for the other areas of your life that matter as well
  • Setting ambitious but realistic financial targets for the year and breaking them into quarters
  • Asking what you need to do in order to hit those targets, from business tasks to mindset
  • And working out what support you'll need to keep yourself on track.
Tune in for a high-level planning session and, if you want more of a deep-dive, then join us for our interactive workshop session over at www.onestepoutside.com/blueprint coming up on Thursday 16th November (and available on-demand after that).   Resources mentioned during the episode   The 12-month Business Blueprint - Set yourself up for success in 2024 with a compelling vision, specific goals, and the building blocks that will get you there in this 2-hour virtual workshop on Thursday 16th November 12.30-2.30pm GMT. Use the coupon EARLYBIRD for a 20% discount if you buy before Thursday 2nd November. www.onestepoutside.com/blueprint   Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/   Follow Anna on Instagram: https://instagram.com/annaselundberg    Get started with these free resources: Explore a broader definition of success https://onestepoutside.com/success    Find a way to quit your job and start your own business https://onestepoutside.com/roadmap    Get a free assessment of your business https://onestepoutside.com/scorecard   Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com
RS263 - Your annual business review for 202306 Nov 202300:19:49
Let's do a quick review of 2023 before we launch into planning for the new year 2024, I've got 4 questions for you.   In this week's episode, we ask...
  • How do you feel about the year overall?
  • How do you feel about each of the priority areas that you've identified (or borrow my 5Ls with the assessment at onestepoutside.com/success
  • What do you want to celebrate?
  • What do you want to do differently next year?
Tune in for a guide through these questions and more.   Resources mentioned during the episode   5 L's Assessment - Download this free assessment to consider what 'success' means to you across different areas of your life, evaluate where you are today, and prioritise the right goals to get you to where you want to be. www.onestepoutside.com/what-is-success/   Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/   Follow Anna on Instagram: https://instagram.com/annaselundberg    Get started with these free resources: Explore a broader definition of success https://onestepoutside.com/success   Find a way to quit your job and start your own business https://onestepoutside.com/roadmap    Get a free assessment of your business https://onestepoutside.com/scorecard   Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com
RS360 - Simple systems for solopreneurs: How structure creates more freedom22 Sep 202500:18:12

Are you resisting structure in your business because you're craving freedom, creativity, and flexibility? In this episode, Anna Lundberg debunks the myth that structure stifles creativity and explains how the right systems actually give you more space to breathe, more focus, and more joy in your work. Tune in if you're tired of juggling everything yourself and want your business to run more smoothly - without losing the freedom you left corporate to find.

Key takeaways:

  • Structure = Freedom
    Loose schedules feel freeing, but lack of structure can lead to decision fatigue, inconsistent income, marketing chaos, and, eventually, burnout. Simple systems set you free by eliminating wasted energy and providing consistency.

  • The Cost of Chaos
    Not having systems actually keeps you stuck—leading to sporadic visibility, inconsistent clients, and being the bottleneck in your business. Professional, reliable processes attract high-calibre clients.

  • Simple Systems to Set Up
    You don't need complicated tech to start—simple, manual systems can transform your workflow. Anna recommends project management tools, onboarding/offboarding templates, streamlined invoicing, and content workflows.

  • Start Small & Build as You Grow
    You can add structure bit by bit. Start by documenting repetitive tasks, creating templates, and introducing basic automation when you're ready. This frees up more time for high-value work and creativity.

  • Delegation & Boundaries Matter
    Use systems to delegate effectively (even recording your workflow for assistants or AI to follow!) and to reinforce boundaries—such as set working hours and strategic planning time.

Ready to build a business that actually works - with simple systems that support sustainable growth?
The Business Accelerator helps independent experts like you design offers, pricing, marketing, and rhythms that protect your time and increase your income - without burning out.

🔗 Applications for the next intake are closing soon: onestepoutside.com/accelerate

RS262 - Freedom with responsibility with Karla Pamanes30 Oct 202300:35:39

In this week's episode, Anna speaks to Karla Pamanes in the latest in her interview series.


Karla Pamanes grew up in Mexico with parents who were working multiple jobs, and she always had that expectation of having a side hustle to get the extra income. Starting to freelance after being made redundant, she soon realised that this effectively meant running a full-time business. Although the initial focus was on making money, over time, she discovered the benefit of having the freedom to work when, where, and how she wanted.


Today, Karla is an award-winning designer, branding expert, and mentor based out of San Antonio, Texas. Her focus is on building branding that tells a story and reflects the core values of a company. Her motto is to "be the person you needed when you were younger." She created "The Brand Design Academy" to share the knowledge and experience she has learned over her 15 years working with corporate brands and small businesses.


*Resources mentioned during the episode*
The Outsiders Business Incubator - A year-long business incubator for experienced corporate professionals who want to translate their skills and passions into a profitable and fulfilling business. www.onestepoutside.com/9to5

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:

Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap

 
Get a free assessment of your business https://onestepoutside.com/scorecard


Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

RS261 - How resilient are you?23 Oct 202300:16:49

Having your own business will inevitably involve plenty of ups and downs and you'll need to be resilient to respond effectively to challenges and keep going towards your goals.

In this week's episode, we take a look at...

  • The stagnation and lack of motivation that can come from not being very resilient
  • How resilience can help you bounce back from setbacks and maintain focus and momentum
  • Cultivating resilience as an entrepreneur as you build a support network and practise self-care

Tune in for more on becoming more resilient.

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:
Join the Facebook Group - Join us inside the One Step Outside Facebook community. https://www.facebook.com/groups/onestepoutside/


Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:


Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard


Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

RS260 - The power of individual responsibility16 Oct 202300:14:56

Being a business owner by definition means you need to take ownership of your business (!) but this requires more than just a piece of paper at Companies House (or your country's equivalent).

In this week's episode, we look at...

  • How a lack of ownership can lead you to taking a more passive approach
  • The power of proactive problem solving and having an ownership mindset
  • How you can cultivate individual ownership and own your own mistakes while empowering others to do the same

Tune in for more on taking personal ownership and responsibility.

Resources mentioned during the episode

1:1 Coaching & Mentoring - If you're looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. www.onestepoutside.com/coaching

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:


Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard


Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

RS259 - Do you have a growth mindset?09 Oct 202300:13:57
"The only constant is change" as the saying goes, and perhaps this has never been more true than it is now. The world is changing at an ever faster pace and adaptability is a more important trait than ever.   In this week's episode, we look at...
  • The stagnation and missed opportunities that can come from resisting change
  • The advantages of flexibility and evolution in solving problems and staying relevant
  • How you can develop your adaptability muscle
Tune in for more on embracing change and adapting as you go.   Resources mentioned during the episode   Join the community - Join our Facebook group to meet a community of like-minded would-be escapees as they work on redefining and achieving success on their terms. www.facebook.com/groups/onestepoutside   Follow Anna on Instagram: https://instagram.com/annaselundberg    Get started with these free resources:   Explore a broader definition of success https://onestepoutside.com/success    Find a way to quit your job and start your own business https://onestepoutside.com/roadmap    Get a free assessment of your business https://onestepoutside.com/scorecard   Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

 

RS258 - The need for adaptability02 Oct 202300:14:42

"The only constant is change" as the saying goes, and perhaps this has never been more true than it is now. The world is changing at an ever faster pace and adaptability is a more important trait than ever.

In this week's episode, we look at...

  • The stagnation and missed opportunities that can come from resisting change
  • The advantages of flexibility and evolution in solving problems and staying relevant
  • How you can develop your adapability muscle

Tune in for more on embracing change and adapting as you go.

*Resources mentioned during the episode*
Join the community - Join our Facebook group to meet a community of like-minded would-be escapees as they work on redefining and achieving success on their terms. www.facebook.com/groups/onestepoutside


Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:
Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard


Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

RS257 - Slow down with Kerri Burchill25 Sep 202300:30:14

In this week's episode, Anna speaks to Kerri Burchill in the latest in her interview series.

In 2006, Kerri and her life partner felt that their world was a little too comfortable, so they carved a new path that took them from Canada to the Caribbean, then to NYC, Detroit, Baltimore, rural Illinois and now San Antonio. Along that journey, Kerri completed her PhD and her executive coaching certificate.  

Without question, those life and work experiences shape Kerri's work today. In that journey, Kerri saw how structures drive behavior. Her consulting work helps companies create structures that foster communication, trust, accountability and achieve results, which help leaders lead out of the ASKhole trap and feel fabulous about their work.

Tune in to hear our conversation.


If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:

The Outsiders Business Incubator - A year-long business incubator for experienced corporate professionals who want to translate their skills and passions into a profitable and fulfilling business. www.onestepoutside.com/9to5


Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:


Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard


Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

 

RS256 - Courage over comfort18 Sep 202300:17:39

There is a bit of a misconception that entrepreneurs are crazy risk takers and that's not really true; what is true is that we must choose courage over comfort.

In this week's episode, we look at...

  • The dangers of playing it too safe and staying stagnant in our 'comfort zones' as we miss out on important opportunities
  • The benefits that come from stretching our comfort zones to challenge ourselves and grow beyond what we think is possible
  • The power of taking bold action to drive innovation and creativity and to become a role model for others

Tune in to hear more about choosing courage over comfort.

*Resources mentioned during the episode*
Free Assessment - Download this free assessment to consider what 'success' means to you across different areas of your life, evaluate where you are today, and prioritise the right goals to get you to where you want to be. https://onestepoutside.com/what-is-success/

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 


Get started with these free resources:


Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap

 
Get a free assessment of your business https://onestepoutside.com/scorecard


Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

 

RS255 - The power of intrinsic motivation11 Sep 202300:15:12
It can be so tempting to be distracted by external measures of success, in the form of both a carrot and a stick to make us work harder; and yet these external drivers are never going to be as powerful as intrinsic motivation.   In this week's episode, we explore...  
  • How a schooling system that makes us addicted to getting that 'gold star' doesn't necessarily set us up for success in the real world
  • The power of intrinsic motivation versus external rewards in helping us achieve our most ambitious goals
  • The benefits that come with goals that are rooted in our values and what matters most to us, and not to others
Tune in to hear more on intrinsic motivation!   Resources mentioned during the episode   Free Assessment - Download this free assessment to consider what 'success' means to you across different areas of your life, evaluate where you are today, and prioritise the right goals to get you to where you want to be. https://onestepoutside.com/what-is-success/   Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/   Follow Anna on Instagram: https://instagram.com/annaselundberg    Get started with these free resources: Explore a broader definition of success https://onestepoutside.com/success    Find a way to quit your job and start your own business https://onestepoutside.com/roadmap   Get a free assessment of your business https://onestepoutside.com/scorecard   Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com  

 

RS254 - It all starts with self-awareness04 Sep 202300:17:12

To design work that you love, to be confident in what you can do, and to communicate that clearly to other people, you need to first have self-awareness.

In this week's episode, we look at...


  • What happens when you don't have a clear understanding of who you are and what makes you tick
  • The impact of having a strong sense of self-awareness to guide your decisions and actions
  • How this self-awareness will allow you live a life that's true to who you are

Tune in to explore the importance of self-awareness!

Resources mentioned during the episode:

Free Assessment - Download this free assessment to consider what 'success' means to you across different areas of your life, evaluate where you are today, and prioritise the right goals to get you to where you want to be. https://onestepoutside.com/what-is-success/

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:
Explore a broader definition of success https://onestepoutside.com/success

Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard


Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

RS253 - 'Having it all' with Jana Hendrickson28 Aug 202300:51:03

A former skydiver, digital nomad, world traveller, Tony Robbins Results Coach and Chartered Accountant and marketer, today, Jana Hendrickson lives in the US with her husband and two daughters as she helps others like her "have it all".

Jana and I met at the second year of her Alive! conference thanks to a mention from one of my early 'mentors' and this encounter led to all sorts of wonderful things in the coming years. Now, we both share the experience of motherhood as we juggle our coaching with wanting to be present with our two children, and a belief in the power of work-life integration. 

Tune in to hear more about Jana's personal and professional journey since that conference, her philosophy of attachment parenting and 'unschooling', and why she is now moving from relying on referrals to building an effective personal brand.

*Resources mentioned during the episode*
1:1 Coaching & Mentoring - If you're looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. www.onestepoutside.com/coaching


Watch Jana's original interview from back in 2015 here: https://onestepoutside.com/life-coach-consultant/

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:

Explore a broader definition of success

https://onestepoutside.com/success 

Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard


Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

RS359 - How to earn more without working more15 Sep 202500:21:09

Are you working tirelessly in your business, only to feel underpaid and overwhelmed? In this week's episode, Anna Lundberg breaks down the real reasons independent experts find themselves overworked yet under-earning - and what you can do differently. Discover actionable strategies to design a business that pays you what you deserve, protects your time, and keeps you energised.

Key takeaways:

  • Ditch Frankensteined Offers
    Stop scattering your energy on bespoke, complicated services for every client—streamlining your offers and messaging leads to more clarity, easier marketing, and better sales.

  • Break the Cycle of Undercharging and Overdelivering
    Learn how pricing based on fear leads to resentment and burnout, and why knowing your "integrity rate" (what you should earn) and "resentment rate" (the bare minimum) changes the game.

  • Prioritise Relationships Over Reach
    Rather than chasing cold leads on LinkedIn or obsessing over follower counts, tap into existing clients, referrals, and close networks for immediate, reliable sales.

  • Map Out Effort vs Reward
    Use Anna's quadrant framework to identify which offers bring in high reward with less effort—and ruthlessly cut tasks and services that drain your time without decent returns.

  • Refine Your Marketing—Less Is More
    Only invest in the platforms and activities that actually generate clients, not just likes or noise. Every hour counts!

Ready to earn more without burning out?
The Business Accelerator is open now. It's a 12-month strategic reset for independent experts ready to simplify, grow, and build a business that actually works.
Apply now at onestepoutside.com/accelerate

RS 252 - Amplify your impact with a personal brand21 Aug 202300:14:07

As you build your personal brand, there are different stages you go through.

We all start (I hope!) with a degree of subject matter expertise. As we develop the intention to build our personal brand, we put out content tentatively into the world. As we gain more confidence and experience, we arrive at more unique thought leadership. We start attracting a community of fans around the message that we're sharing. And, finally, we get to a place where we are having a lasting impact as a well-recognised leader in our space.

In this week's episode, we explore…

  • The value of a personal brand and how it's so key to your professional success
  • The 5 stages of personal brand progression as you start to grow your impact
  • How to diagnose where you are and identify action steps for you to get to the next level

Tune in to the latest episode over at ReimaginingSuccessPodcast.com to explore the 5 stages in more detail.

*Resources mentioned during the episode*
1:1 Coaching & Mentoring - If you're looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. www.onestepoutside.com/coaching


Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:
Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard


Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

 

RS251 - The only CV you'll need14 Aug 202300:11:57
The CV is dead! At least as we know it. In this week's episode, we look at…
  • How the traditional CV of two pages is becoming less and less useful
  • Why your formal qualifications are not the most important element of building your credibility as an expert
  • The more useful questions you need to ask yourself and clarity you need to build an effective personal brand to open up the best opportunities in the future
Tune in for more on why your personal brand is the new CV…   *Resources mentioned during the episode* 1:1 Coaching & Mentoring - If you're looking for one-to-one support to help you achieve your specific life and business goals, Anna has a limited number of spots for individual coaching and mentoring. www.onestepoutside.com/coaching   Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/   Follow Anna on Instagram: https://instagram.com/annaselundberg    Get started with these free resources: Explore a broader definition of success https://onestepoutside.com/success    Find a way to quit your job and start your own business https://onestepoutside.com/roadmap    Get a free assessment of your business https://onestepoutside.com/scorecard   Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com    
RS250 - Do you really have to niche?07 Aug 202300:16:04

Are you feeling scattered in your business, not quite sure where to focus?

Especially when you're starting out, you don't yet know what's working, and so you're trying all these different things, not quite ready to go all in and bet on that one horse.

In this week's episode, we look at…

  • Why narrowing your niche is so powerful, and necessary, to build the business you're aspiring to
  • The resistance we all experience when confronted with this advice to niche down
  • What 'niching' really means and the different ways we can do it

Have a listen and, if you want to clear up this uncertainty and get more clarity and conviction on your market positioning, then head on over to www.onestepoutside.com/niche to secure your spot in our 90-minute niching workshop.

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:
Nail Your Niche Masterclass - In this 90-minute virtual session, we'll lead you through the process of finding your niche, avoiding common pitfalls, and validating your choices www.onestepoutside.com/niche

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg

Get started with these free resources:

Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard


Discover the book, Outside of the 9 to 5 https://outsideofthe9to5.com

 

RS249 - The Macpreneur with Damien Schreurs31 Jul 202300:38:40

Damien Schreurs is a former R&D engineer with 18 years of experience working for a Fortune 500 US company.

In 2013, Damien started EasyTECH as a side hustle to experience entrepreneurship while preserving a steady paycheck. In September 2016, Damien finally quit his 9-to-5 to offer Apple training and consultancy services in Luxembourg and regain control of when and how he can dedicate time to his family and to his work.

Tune in to hear the challenges that Damien faced along the way and his insights for how you can make the right decision at the right time.

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:

Nail Your Niche Workshop - In this live 90-minute virtual session, we'll lead you through the process of finding your niche, avoiding common pitfalls, and validating your choices www.onestepoutside.com/niche

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg

Get started with these free resources:

Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside the Corporate 9 to 5:

https://outsideofthe9to5.com

RS248 - Five ways to keep your vision top of mind24 Jul 202300:13:49

How can you keep your vision top of mind? How can you keep that beautiful big-picture vision front and centre in your life when, inevitably, things get in the way?

In this week's episode, we cover...


  • Why you need to anchor your vision in your day-to-day life
  • 5 different ways in which you can keep your vision top of mind
  • Tips for how you can make this personal to you

I'd also love to hear your tips and how you make sure that you remind yourself every day, every week, every month of what you're working towards, so get in touch!

Resources mentioned during the episode:

The Outsiders Business Incubator - A year-long business incubator for experienced corporate professionals who want to translate their skills and passions into a profitable and fulfilling business. www.onestepoutside.com/9to5

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:
Explore a broader definition of success https://onestepoutside.com/success

Find a way to quit your job and start your own business https://onestepoutside.com/roadmap

 
Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

 

RS247 - Is your website up to scratch?17 Jul 202300:17:19
Does your website do what it needs to do for your business? In this week's episode, we look at...
  • The key elements you need to have on your website home page
  • How to streamline your navigation so it takes people where they need to go
  • Making sure you're guiding the visitor to the next step
Pull up your website in a browser, and tune in to get some pointers on what needs improving.   If you enjoy listening to the show, please subscribe and leave a review!   Resources mentioned during the episode:   The Outsiders Business Incubator - A year-long business incubator for experienced corporate professionals who want to translate their skills and passions into a profitable and fulfilling business. www.onestepoutside.com/9to5   Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/   Follow Anna on Instagram: https://instagram.com/annaselundberg    Get started with these free resources: Explore a broader definition of success https://onestepoutside.com/success    Find a way to quit your job and start your own business https://onestepoutside.com/roadmap    Get a free assessment of your business https://onestepoutside.com/scorecard  

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

 

RS246 - Are you attracting the right clients?10 Jul 202300:19:44

One of the first things I do with my clients when we're looking at the business model for growing their business is to ask, who are the right clients that they want to attract? Because that's really going to define how much you're going to be enjoying your business, how much money you're going to be earning, and lots of other important aspects of your business model.

In this week's episode, we look at...

  • Why attracting the right clients is key to building the business and life that you want
  • How to identify who the 'right clients' are in the first place
  • 5 areas to focus on in order to attract those clients to want to work with you

Have a listen and see where you are already doing a great job and where you might need to make some shifts.

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:

The Outsiders Business Incubator - A year-long business incubator for experienced corporate professionals who want to translate their skills and passions into a profitable and fulfilling business. www.onestepoutside.com/9to5

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:
Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

 

RS245 - Mid-year review03 Jul 202300:16:49

It is July and that means that we're halfway through the year and it's a great opportunity to do not just a quarterly review, but also a mid-year review. There's still plenty of time to hit your goals for this year!

In this week's episode, I help you...

  • Review your results so far for this year, including actual vs target revenue, wins, and lessons learned
  • Set yourself up for success in the next 3-6 months with a clear idea of what you want to stop, start, and continue
  • Plan the next quarter in terms of target revenue, priority projects, and monthly milestones

Make sure you grab a pen and paper and tune in to review where you are and finish the year strong.

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:

The Outsiders Business Incubator - A year-long business incubator for experienced corporate professionals who want to translate their skills and passions into a profitable and fulfilling business. www.onestepoutside.com/9to5

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:

Explore a broader definition of success https://onestepoutside.com/success

Find a way to quit your job and start your own business https://onestepoutside.com/roadmap

Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

 

RS244 - Life as a digital nomad with Sara Jaoude26 Jun 202300:43:36

Sara Jaoude is a half-Asian, half-Portuguese, lawyer turned digital nomad and travel vlogger. She is Head of Operations at Jaoude Studios Ltd and LinkFree and travels (and works) with her husband Eddie.

I came across Sara's new lifestyle as she started popping up against various exotic backdrops in my LinkedIn feed. And I must admit that I have a teeny bit of FOMO, having once lived that lifestyle myself! Although I now live in a beautiful part of the world with my young family and I'm also enjoying some more stability and focus, I do miss the adventures of days gone by.

Sara's experience is also an interesting one as she is not just travelling with her husband but also working with him. Listen in to hear how they manage this...!

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:
The Outsiders Business Academy - A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5. www.onestepoutside.com/course

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:
Explore a broader definition of success https://onestepoutside.com/success

Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

 

RS243 - Stop worrying about the numbers19 Jun 202300:16:31

Stop worrying about the numbers in your business! 

In this week's podcast, I look at...

  • The pressure in business to grow at any cost, to get that VC funding, to grow the team, and to have the thousands of followers on your Instagram, etc. etc.
  • Why, in obsessing about the numbers, you're losing sight of more important things.
  • How to shift your mindset around the numbers and what really matters in your business.

Have a listen to this week's episode to start looking at your numbers, and success in your business, in a different way.

Resources mentioned during the episode:

The Outsiders Business Incubator - A year-long business incubator for experienced corporate professionals who want to translate their skills and passions into a profitable and fulfilling business. www.onestepoutside.com/9to5

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:


Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

 

 

RS358 - You're working hard - but here's why your business isn't growing08 Sep 202500:22:09

Feeling like you're hustling harder than ever, yet results just aren't matching your effort? In this empowering episode, Anna Lundberg unpacks why working harder isn't the answer in today's tougher market for independent experts, solopreneurs, coaches, and consultants. Discover how to move beyond "busy work" to intentional business design - so your business works for you, not the other way around.

Key takeaways:

  • The Busy Work Trap
    More posts, more offers, more hustle often leads to burnout—not results. Anna explains why ceaseless activity keeps you reactive, scattered, and exhausted, rather than strategic and effective.

  • The Time-for-Money Ceiling
    Trading hours for fees caps your income and makes true flexibility impossible. Anna discusses how to break free from hourly rates and build offerings that reflect value, not just time spent.

  • Complexity Kills Clarity
    Adding more services or constantly reacting to every market shift creates confusion—for you and your clients. Simplicity and clear, repeatable offers are essential for expert positioning and sustainable growth.

  • Intentional Business Design
    Anna outlines four elements for a more sustainable, fulfilling business: Fewer, clearer offers; value-based pricing; simple systems and processes; and seasonal, proactive planning.

  • Practical Steps to Simplify and Scale
    Consider what your business could look like if you designed it on a blank sheet. Identify one offer or system you could simplify today to make everything else easier.

Ready to stop spinning your wheels and build a business that actually works?
The Business Accelerator is our 12-month programme for experienced experts who want strategic growth - without burnout, and without compromise. Applications are open now for the next cohort.
Apply now at onestepoutside.com/accelerate

Ep. 242 The #1 thing you're missing12 Jun 202300:17:19

We are so lucky that there is so much information readily available, free information, paid-for courses and programmes that will give us the knowledge and the skills that we need to build and grow a business. However, there is one thing that's often missing...

In this week's podcast, I discuss...

  • The 1 important ingredient that we're just not getting with all this knowledge and information, whether free or paid-for. 
  • The role that implementation support, accountability, and tailored feedback plays in your business.
  • The value of having a coach who can be a sounding board, a mentor who can advise you.

Tune into this week's episode on the podcast to explore the the important ingredient that you need to really grow your business.

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:

The Outsiders Business Incubator - A year-long business incubator for experienced corporate professionals who want to translate their skills and passions into a profitable and fulfilling business. www.onestepoutside.com/9to5

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg

Get started with these free resources:
Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

 

RS241 - The 4 ingredients of your next business breakthrough05 Jun 202300:14:58

Are you a solopreneur expert business owner who is feeling frustrated that you're just not making progress as quickly as you'd like to, or you've hit that plateau and you're just kind of plodding along and you really feel ready to burst onto the stage and make a bigger impact?

  • In this week's podcast, I look at 4 things you need to achieve your next business breakthrough...
    The first is your vision, having a really clear idea of what success looks like for you and what that breakthrough is going to be.
  • The second is your strategy, so the building blocks that will ladder up to give you that vision that you're after.
  • Third, is your mindset, which is all around confidence and resilience, your belief that the breakthrough is possible.
  • And fourth is the planning that's going to get you there.

If you want to fast-track your breakthrough, we are running the Business Breakthrough Bootcamp this week, so read more about that at www.onestepoutside.com/breakthrough.

Here's to the next breakthrough in your business, whatever that looks like for you.

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:

The Business Breakthrough Bootcamp - Join us for an immersive week dedicated to giving you the time and space to reflect on what really matters, along with concrete strategies, frameworks, and mentoring support that will give you exactly what you need at this stage of your business. www.onestepoutside.com/breakthrough

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:
Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap

Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

RS240 - Remote first with Alex Hernandez29 May 202300:35:49

Alex Hernandez quit his job, moved to Spain, and started a business with someone he had never met before at the start of a global pandemic. Today, he is the co-founder of Jobgether, the first platform for remote-first companies.

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:
The Outsiders Business Academy - A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5. www.onestepoutside.com/course

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:


Explore a broader definition of success https://onestepoutside.com/success

 
Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

RS239 - Should you raise your prices?22 May 202300:15:09

I've heard countless coaches push the 'high-ticket' (i.e. multiple £000 investment) business model and encourage you to double, triple, explode your prices so that you are "charging what you worth". And, yes, a lot of people starting out in their expert businesses will tend to undercharge and so could do with a bit of encouragement.

However, is it always the right decision to raise your prices? And what do you need to consider if that's what you're going to do?

In this week's episode, we look at...

  • The importance of getting clear on your personal vision for your business and what that means in terms of an overall income target.
  • The danger of comparing your rates to those of your competitors without knowing the context behind them.
  • The argument for raising your prices, and how to approach your pricing with confidence and integrity.

Listen in to evaluate whether you should be raising *your* prices.

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:


The Outsiders Business Academy - A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5. www.onestepoutside.com/course

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:
Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

RS238 - You don't need another qualification15 May 202300:14:57

Many of the clients I work with, like me, come from an academic background where they have studied for advanced degrees and continue to bring this rigour to their expert business today.

However, although there is huge value to be found in personal and professional growth and development, it's not always the right priority and it may rather be getting in the way of your results.

In this week's episode, we are discussing how...

  • Lifelong learning and dedication to improving your craft and providing a better service to your clients is an admirable and necessary part of running your own business.
  • Delaying action until you have this one more qualification can, in fact, be a form of procrastination distracting you from the scary work that will truly move you forwards in your business.
  • You absolutely can, and often should, get moving before you have all the pieces in place, and you can always learn as you go.

Tune in to this week's podcast episode for a gentle nudge towards taking imperfect action before you're 100% ready.

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:

The Outsiders Business Academy - A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5. www.onestepoutside.com/course

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg

Get started with these free resources:


Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

RS237 - Stop following the gurus08 May 202300:13:46

There is so much free information out there, and so many well-intentioned people trying to offer their advice as to what strategy you should be following. It can be inspiring and very informative to consume this kind of content when you're first starting out.


However, following all these different experts can actually be quite damaging to your business. In this week's episode, we are looking at how...

  • The strategy that worked for today's industry leaders when they were starting out 10 years ago - or the one that they are using at their more advanced level today - is likely not going to be the right one for you in your business today.
  • Creating a patchwork strategy for your own business based on a mix of other people's approaches is not going to be effective. 
  • You will become completely overwhelmed if you try to do *all the things* early on.

Have a listen to this week's podcast episode for more on why you might not want to keep following all those gurus going forwards.

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:

The Outsiders Business Academy - A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5. www.onestepoutside.com/course

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:
Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap

Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

 

RS236 - Taking time off (my sabbatical journey)01 May 202300:19:38

It's ten years to the day that Anna set off on her solo trip across South America, a trip that gave her the confidence and the perspective to make some big changes in her life.

In this episode, Anna reflects on...

  • The experiences she had on her trip, and how they changed the way she thought about work and different lifestyle choices.
  •  How this trip led to the bigger decision of quitting her job and leaving her flat, and her friends, for new adventures.
  • The value of taking time out to gain a different perspective on your priorities in life.

Tune in for a slightly self-indulgent episode of looking back to the big adventure of 2013...

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:
Leaving the Corporate 9 to 5 – After interviewing 50 people who have left the corporate 9 to 5 to forge their own path, Anna has collected their stories in a book that will inspire you with the possibilities that are out there and reassure you that you're not alone in looking for an alternative. www.leavingthecorporate9to5.com

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:


Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

 

RS235 - When to quit with Sarah Weiler24 Apr 202300:48:38

Sarah is a thought leader, coach and creative entrepreneur.

But as a true 'Carouseller' (someone who thrives on living a varied life) she is also a pricing coach, pianist, learning designer, songwriter, composer, writer, qualified secondary school languages teacher and podcaster.

If you enjoy listening to the show, please subscribe and leave a review!

The Outsiders Business Academy - A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5. www.onestepoutside.com/course

Sarah's "quitting quadrant": https://mailchi.mp/37b57f29026e/the-quitting-quadrant

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:

Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

RS234 - Using ChatGPT in your business17 Apr 202300:14:54

As AI tools like ChatGPT become more widely available, business owners and marketers are increasingly turning to these tools to enhance their content creation and marketing efforts. But what does this mean for authenticity in marketing? Can we use these tools with integrity, or are they paving the way for a new era of inauthentic content creation?

As a former digital marketing consultant and current writer, I'm sharing my experiences with ChatGPT and offering insights on how to use this tool in a way that serves both your business and your clients.

In this episode, we discuss...

  • The ethical considerations of using AI in marketing
  • The benefits and drawbacks of using these tools for content creation
  • How to use ChatGPT in an ethical way

Whether you're a seasoned marketer or a business owner just starting out, this episode will challenge you to think more deeply about the role of AI in business and how you can use it in a way that enhances your creativity without sacrificing authenticity.

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:

The Outsiders Business Academy - A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5. www.onestepoutside.com/course

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:


Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

 

RS233 - Can marketing ever be ethical?10 Apr 202300:22:00

Are you turned off by a lot of marketing tactics?

You know that effective marketing and sales tactics can be powerful tools for growing you business, but you also sense that some of these tactics can be pushy, manipulative, or even downright unethical. So, can marketing ever be ethical? And if so, how can you build a business that is both successful and authentic?

In this week's episode, we explore...

  • The good, the bad, and the ugly sides of marketing
  •  How to balance the need for growth with the desire for integrity
  • Practical tips and strategies for building a business that feels good for you and your clients

Whether you're a seasoned marketer or a business owner just starting out, this episode will challenge you to think more deeply about the ethics of marketing and how you can build a successful, authentic, and ethical business.

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:

The Outsiders Business Academy - A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5. www.onestepoutside.com/course

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:


Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

RS357 - How to sell in a tough market (without compromising your values or dropping your prices)01 Sep 202500:20:16

Are you highly skilled, experienced, and passionate about your work, but still struggling to get fully booked with the right clients? In this refreshingly honest episode, Anna Lundberg unpacks why even top experts find it tough to thrive in today's challenging market. Discover why this isn't the time to wait for things to improve, but to sharpen your positioning, messaging, and visibility to stand out - even now. Tune in to reframe your strategy and uncover the real keys to business growth in uncertain times.

Key takeaways:

  • The Market Has Shifted—But Opportunity Remains
    The economic landscape is more demanding, with budget cuts and changing priorities making it harder to attract attention. However, clients are still investing—just more selectively, and with a focus on immediate, tangible results.
  • Three Reasons You're Not Booked Out
    • Unclear or Uncompelling Offers: Vague, long-term, or "fluffy" messaging doesn't resonate in a risk-averse market. Offers need to address urgent, concrete business needs.

    • Positioning That Undersells You: Many experts, especially women, downplay their expertise instead of confidently owning their experience and value.

    • Visibility That Lacks Consistency and Focus: Sporadic or unfocused marketing often leads to getting lost in the noise. Clear, intentional pathways to your ideal clients are essential.

  • Mission vs. Messaging: What Sells Now
    Lead with what your client needs—typically profit, productivity or specific outcomes—then weave in your bigger mission once you've opened the door.
  • Future-Proofing Your Business
    Stop accepting 'just any client' out of necessity. Position yourself for the work (and clients) you truly want, and start building that reputation now for real, lasting growth.

Ready to build a business that actually works - even in a tough market?
The Business Accelerator is for experienced coaches, consultants, and independent experts who want to grow sustainably, protect their time, and consistently attract the right clients - without hustle or compromise.

🗓 Applications open this month.
📩 Apply now at onestepoutside.com/accelerate to join the current intake.

RS232 - The 3 stages of business03 Apr 202300:32:41

Are you following the right strategies for your business?

You will find yourself moving through different stages where you will face different challenges, and require different strategies, as you build your expert business and escape the 9 to 5.

In this week's episode, you will discover…
• The 3 stages that you will progress through as you build your expert business
• The different challenges you'll face at each of the 3 stages
• Specific priority areas and strategies to follow at each stage

Tune in to identify which stage of business you are currently in, and where you should be focusing to move up to the next level.

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:

The Outsiders Business Academy - A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5. www.onestepoutside.com/course

Book a free consultation - Get on the phone with Anna to discuss your unique goals and situation to determine the best programme for you, so you can start taking action towards creating the business and lifestyle you desire. www.onestepoutside.com/free-coaching-consultation/

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:


Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

RS231 - A boundless life with Elodie Ferchaud27 Mar 202300:36:49

Can you live around the world as a young family?

In this week's episode, Anna speaks to Elodie Ferchaud in the latest in her interview series. Elodie is a travel enthusiast, mum of three, and remote work advocate. In 2022, she took her family around the world with Boundless Life, and she is now working for that same start-up as head of demand generation.

Have a listen to understand how Elodie's definition of success has evolved, and how she has found her 'ikigai' in her new role.

If you enjoy listening to the show, please subscribe and leave a review!

Resources mentioned during the episode:

The Outsiders Business Academy - A self-paced course for you to work through in your own time, to learn – and implement – the foundations of building a profitable business that lets you escape the 9 to 5. www.onestepoutside.com/course

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:
Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard

 

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

RS230 - Different generations and life stages20 Mar 202300:14:39

What motivates you in the workplace?

In this week's episode, Anna looks at how her own personal definition of success has evolved over time. She also looks at the different generations and their attitudes towards work, from the Silent Generation to Baby Boomers, Generation X to Millennials, and the now famous Generation Z.

Tune in for insights on the different motivators of different generations in the workplace, and to see if this reflects your own experiience,

Resources mentioned during the episode:
5 L's Assessment - Download this free assessment to consider what 'success' means to you across different areas of your life, evaluate where you are today, and prioritise the right goals to get you to where you want to be. www.onestepoutside.com/what-is-success

Join the free Facebook community: https://www.facebook.com/groups/onestepoutside/

Follow Anna on Instagram: https://instagram.com/annaselundberg 

Get started with these free resources:
Explore a broader definition of success https://onestepoutside.com/success 


Find a way to quit your job and start your own business https://onestepoutside.com/roadmap 


Get a free assessment of your business https://onestepoutside.com/scorecard

Discover the book, Outside of the Corporate 9 to 5:

https://outsideofthe9to5.com

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