Explorez tous les épisodes du podcast Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency
| Titre | Date | Durée | |
|---|---|---|---|
| Rebranding in the Higher Education Space | 06 Sep 2024 | 00:24:10 | |
Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., delves into purpose-driven marketing and branding for higher education. Higher education marketing faces challenges due to the "sea of sameness" in visuals and promotional materials across institutions. However, schools like GCU are tackling these challenges by highlighting real student experiences and stores to connect students and prospects. Today, Chad discusses rebranding in the higher education space. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| The Art of Purpose-Driven Marketing | 05 Sep 2024 | 00:21:03 | |
Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., delves into purpose-driven marketing and branding for higher education. While the marketing world often looks to iconic examples like Nike's "Just Do It" as the pinnacle, for Grand Canyon University, "Find your purpose" stands as their gold standard. GCU's commitment to guiding students to the next levels of their lives echoes through every aspect of their unique approach to education. Today, Chad discusses the art of purpose-driven marketing. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| How H&M Revolutionized Recruitment Campaigns | 20 Aug 2024 | 00:12:58 | |
Melatan Riden, EVP of Art & Design at Deutsch New York, explores an H&M recruitment campaign. Traditional recruitment campaigns tend to be mundane and pragmatic, but Deutsch sparked a revolution by centering H&M's campaign on its employees. The employees became H&M’s brand advocates, turning what was supposed to be a test campaign into an ongoing, ever-expanding global campaign. Today, Melatan discusses how H&M revolutionized recruitment campaigns. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Decoding the Secrets of Luxury Branding | 26 Feb 2024 | 00:16:29 | |
John Schadler, Executive Director of Monogram, delves into storytelling in luxury brand marketing. The landscape of luxury has evolved beyond the tangible into the realm of emotional and distinctive experiences. Thus, luxury brands must pay meticulous attention to detail throughout the entire customer journey, from initial interaction to post-purchase care. Today, John discusses decoding the secrets of luxury branding. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| What $5B Consumer Transactions Taught Attain | 23 Feb 2024 | 00:13:02 | |
What will you give to know what consumers are going to purchase next? Consumers are more or less habitual, so it’s about understanding and getting intimate with a cohort of consumers to predict what drives a switch. What’s the strategy for investing in retail media? Find partners that have access to unique, relevant, and objective data and use that data to inform. Where does the data come from, and what are three surprising consumer insights from the last six months? Listen to Brian Mandelbaum, the CEO at Attain as he discusses consumer insights after 5 billion retail transactions. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Rebranding Attain, An AdTech Powerhouse | 22 Feb 2024 | 00:18:01 | |
Retail Media Network is a new phenomenon that is growing at a rapid pace in our industry, even faster than connected television and programmatic as a whole. It's going to be a $60 billion industry in the next two years. How are marketers using retail media, and how do you leverage it for your brand? Listen to Brian Mandelbaum, the CEO at Attain as he discusses the exploits of the retail media network and what’s to come. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Overcoming The Experience Deficit | 21 Feb 2024 | 00:16:44 | |
There's a pent-up demand for experiences. People have adopted a direction that has them more attuned to their computers and being home. It has created a loneliness pandemic. How do you create experiences that lead into communities to help fill this void? Listen to Jeff Stelmach, Global President of Spiro, as he discusses overcoming the experience deficit. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| The Macro-Change Affecting Consumer Behavior | 20 Feb 2024 | 00:17:45 | |
Consumer behavior is constantly changing. What is driving these changes? Firstly, consumer trust has declined so much that there's so little consumer trust for governments, media, and NGOs. It opened up the opportunity for brands to become community builders to build trust and affinity. What are the other ways consumer behavior is changing? Listen to Jeff Stelmach, Global President of Spiro, as he discusses the macro changes affecting consumer behavior. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| The Future of Brand & Agency Relationships | 16 Feb 2024 | 00:14:02 | |
Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. The landscape of brand and agency relationships is changing dramatically due to the emergence of AI technology. It's clear that agencies who hesitate to embrace new technologies will fall behind, while those who can use technology to create work for clients more quickly, effectively, and impactfully will be at the forefront of the industry's evolution. Today, Matt discusses the future of brand and agency relationships. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| AI for Brands and Agencies | 15 Feb 2024 | 00:15:57 | |
Matt Weiss, Global President of Huge, shares his insights on AI and the future of brand and agency relationships. As technology reshapes relationships between brands and agencies, there's a growing emphasis on delivering measurable results alongside innovation. AI integration emerges as a vital tool to navigate this changing landscape, streamlining processes and driving impactful outcomes. Today, Matt discusses AI for brands and agencies. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Making NOW Your Moment | 13 Feb 2024 | 00:18:03 | |
Akeem Shannon, Founder and CEO at Flipstik Inc., delves into strategically navigating the CPG landscape. As an entrepreneur, one bold move can open up numerous opportunities for business and personal growth. Akeem's journey, from pitching on Shark Tank, to strategically leveraging a Snoop Dogg endorsement, shows the power of seizing the moment, taking risks, and turning setbacks into opportunities. Today, Akeem discusses making now your moment. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Navigating CPG with Vision & Purpose | 12 Feb 2024 | 00:16:22 | |
Akeem Shannon, Founder and CEO at Flipstik Inc., delves into strategically navigating the CPG landscape. Flipstik's journey epitomizes perseverance, overcoming obstacles like initially failing to advance in Shark Tank to unconventional tactics like rapping a business pitch at the Revolt Summit. However, beyond these challenges, there was a story that transcended the product itself, captivating people and inspiring belief in the journey and vision. Today, Akeem discusses navigating CPG with vision and purpose. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| What Makes A Successful Super Bowl Ad -- Benjamin Shapiro // I Hear Everything | 08 Feb 2024 | 00:26:42 | |
Benjamin Shapiro, CEO and Executive Producer at I Hear Everything, delves into Super Bowl advertising 101. The most successful Super Bowl ads leave a lasting impression on viewers, sparking discussions long after it’s initially aired. Brands that win at Super Bowl advertising adopt a 360-degree approach, leveraging social media and PR efforts to maximize the impact beyond the initial airing of the commercial. Today, Benjamin discusses what makes a successful Super Bowl ad. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Unveiling Differin's Brand Refresh Campaign | 19 Aug 2024 | 00:16:24 | |
Melatan Riden, EVP of Art & Design at Deutsch New York, delves into Deutsch’s brand refresh for Differin. When brands want to attract a new audience but keep existing brand equities, it can be a challenge for the team responsible for the design process. Essentially, you're working against a tight timeline and you must find creative ways to leverage these branded equities that may not align with the new work you’re trying to do. Today, Melatan discusses Differin's brand refresh campaign. Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| What Brands Should Buy Super Bowl Ads -- Benjamin Shapiro // I Hear Everything | 07 Feb 2024 | 00:23:36 | |
Benjamin Shapiro, CEO and Executive Producer at I Hear Everything, delves into Super Bowl advertising 101. The Super Bowl is not just a sports event; it's become a cultural phenomenon, pulling in over 100 million viewers. For brands intent on becoming culturally relevant, Super Bowl advertising offers a unique opportunity to make a strategic investment in long-term brand building. Today, Benjamin discusses what brands should buy Super Bowl ads. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Rebranding in the Higher Education Space -- Chad Wilson // Grand Canyon Education, Inc. | 06 Feb 2024 | 00:24:10 | |
Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., delves into purpose-driven marketing and branding for higher education. Higher education marketing faces challenges due to the "sea of sameness" in visuals and promotional materials across institutions. However, schools like GCU are tackling these challenges by highlighting real student experiences and stores to connect students and prospects. Today, Chad discusses rebranding in the higher education space. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| The Art of Purpose-Driven Marketing -- Chad Wilson // Grand Canyon Education, Inc. | 05 Feb 2024 | 00:21:03 | |
Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., delves into purpose-driven marketing and branding for higher education. While the marketing world often looks to iconic examples like Nike's "Just Do It" as the pinnacle, for Grand Canyon University, "Find your purpose" stands as their gold standard. GCU's commitment to guiding students to the next levels of their lives echoes through every aspect of their unique approach to education. Today, Chad discusses the art of purpose-driven marketing. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Brand-Led Business Transformation -- Daniel Andersson // FutureBrand | 31 Jan 2024 | 00:18:20 | |
Daniel Andersson, Chief Creative Officer at FutureBrand, discusses brand-led transformation, and the FutureBrand Index. Brands such as Apple and Jordan have achieved and sustained long-term success by effectively aligning their purpose with the overall brand experience. Beyond simply offering products, these brands have masterfully cultivated emotional connections with consumers, allowing them to play a meaningful role in people's lives. Today, Daniel shares his insights on brand-led business transformation. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Why Looney Tunes Got Covered by Adweek and AdAge -- Jason Mitchell // Movement Strategy | 30 Jan 2024 | 00:11:14 | |
Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. When WarnerMedia sought to revitalize Looney Tunes' social media presence, Movement Strategy rose to the challenge by creating a distinctive brand character. This character, named the Acme intern, not only breathed new life into the brand on platforms like Twitter and TikTok but also successfully engaged old and new audiences. Today, Jason discusses why Yellowjackets and Looney Tunes got covered by Adweek and AdAge. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Commonalities in Brand Strategy Between Netflix, Amazon, and WarnerMedia -- Jason Mitchell // Movement Strategy | 29 Jan 2024 | 00:27:46 | |
Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. Movement Strategy has achieved immense success as a social media agency, winning awards and working with industry giants. Their distinctive edge lies in their in-depth approach to brand character development, paving the way for prestigious partnerships with major brands such as Netflix and HBO Max. Today, Jason discusses commonalities in brand strategy between Netflix, Amazon, and WarnerMedia. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Content That Gets to the Heart of Things -- Ryan Kutscher // Circus Maximus | 28 Jan 2024 | 00:20:55 | |
How do you create content that gets to the heart of things? Many people make it seem like it's this crazy, esoteric science when it's pretty simple. What's the pain point? What's your consumer struggling with? How do we transition them into a world where they're happy? You have to know who you're talking to, what they care about, and why your proposition holds value for them. What more? Listen to Ryan Kutscher, CEO of Circus Maximus, as he discusses how to create content that gets to the heart of things. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| The Brand Narrative Process -- Ryan Kutscher // Circus Maximus | 27 Jan 2024 | 00:12:57 | |
If you can’t say your brand description simply, clearly, and compellingly, then you’ve not nailed down your brand narrative. Your brand narrative is a combination of the brand purpose, brand positioning, persona, tone of voice, the things you can credibly speak about with authority, and your brand's values. How do you discover these and create that brand narrative? Listen to Ryan Kutscher, CEO of Circus Maximus, as he discusses the brand narrative process. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| How Fortune 1000 Companies Are Hiring Talent Fast -- Lara Vandenberg // Publicist | 26 Jan 2024 | 00:19:06 | |
The better marketing talent you have, especially on the creative side, the better work you'll do, the more clients you'll keep, or the more your brand will grow. How well should we be setting ourselves up for hiring success? What should you consider in terms of appealing to skilled freelancers that do great work? Listen to Lara Vandenberg, CEO and Founder of Publicist, as she discusses how Fortune 1000 companies are hiring talent fast. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| The Future of Talent in Marketing -- Lara Vandenberg // Publicist | 25 Jan 2024 | 00:20:47 | |
50% of the talent in the marketing industry are working for themselves. There are more freelance marketing talents than talents willing to join a team full-time. And hiring freelancers comes with its challenges. How do you navigate these murky waters of hiring talent now and for the future of your brand? Listen to Lara Vandenberg, CEO and Founder of Publicist, as she discusses the future of talent in the marketing business. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Reel Success: How Reels Elevate Your On-Site Presence | 16 Aug 2024 | 00:10:36 | |
Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Brands like Taco Bell are killing it in reels and short-form videos. As consumer attention spans get shorter, short-form video content, particularly reels, offers a unique opportunity to elevate your on-site presence and captivate audiences in seconds. Today, Montana shares her insights on how reels elevate your on-site presence. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| How Brands Can Create Distinction in Their Messaging -- Kevin Smith // SmashBrand | 23 Jan 2024 | 00:17:46 | |
Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. It's a common mistake for early-stage companies entering a new product category to develop messaging that closely resembles that of their competitors. This lack of distinctiveness is the difference between brands that blend into the sea of sameness and brands that create their own category through messaging. Today, Kevin discusses how brands can create distinction in their messaging. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Rebranding for Better Market Penetration -- Kevin Smith // SmashBrand | 22 Jan 2024 | 00:16:01 | |
Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. Many smaller brands make the mistake of hastily hiring a design firm and creating visually appealing packaging without data-driven optimization. The lack of a compelling value proposition and unique claims typically fails to stand out in their category and eventually, product discontinuation. Today, Kevin discusses rebranding for better market penetration. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Ford Rouge Factory Tour & Manufacturing Innovation -- Christian Lachel // BRC Imagination Arts | 20 Jan 2024 | 00:12:13 | |
Why would a well-known brand like Ford bother about rewarding its customers and audience with an experience? How can you do the same for your brand irrespective of age or size? Listen as Christian Lachel, Chief Creative Officer of BRC Imagination Arts, discuss how Ford Rouge Tour uses experiential marketing to bring visitors into the heart of American manufacturing. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Johnnie Walker Princes Street Experience -- Christian Lachel // BRC Imagination Arts | 19 Jan 2024 | 00:18:29 | |
| Reimagining Go To Market for Lifestyle Brands -- Paulo Ribeiro // Two Things | 18 Jan 2024 | 00:10:57 | |
Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Initiating a successful go-to-market strategy requires a disciplined approach, one that steers clear of the common tendency to rush into tactics without laying a robust strategic foundation. Often, marketers are eager to pursue efficiency and speed, skipping over this essential step. Today, Paulo discusses reimagining the go-to-market strategy for lifestyle brands. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Challenges for Active Lifestyle Brands -- Paulo Ribeiro // Two Things | 17 Jan 2024 | 00:31:12 | |
Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Similar to many industries, the active lifestyle space has been plagued by a sea of sameness in tactics and strategies. The differentiator for leaders in the space is a commitment to consistently reinventing the playbook and product innovation to remain ahead of competitors. Today, Paulo discusses challenges for active lifestyle brands. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Cleaning Angel Soft Image -- John Nunziato // LIttle Big Brands | 16 Jan 2024 | 00:18:15 | |
When people say there isn't room for a new brand or a new brand design, there is; it just has to be done well. We have to be delicate with how we treat branding because everyone will have a different emotional response to the degree of change or too small a degree of change. So what goes into package design for a historic brand? Listen to John Nunziato, the Founder and Chief Creative Officer of Little Big Brands, as he discusses cleaning Angel Soft's image. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Rebranding Chicken of the Sea -- John Nunziato // LIttle Big Brands | 15 Jan 2024 | 00:15:52 | |
How do you rebrand a legacy CPG brand with a 99% household penetration without backlash? What consumer insights and missed opportunities should drive the rebrand? Get answers to these questions as John Nunziato, the Founder and Chief Creative Officer of Little Big Brands, discusses the Chicken of the Sea rebrand. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| How to Shoot a Brand Film Now -- Maxwell Frost // Simple Film School | 10 Jan 2024 | 00:36:14 | |
Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Brand films offer a unique opportunity for brands to convey their mission and values authentically, connecting with the audience on a personal and emotional level. Fortunately, in today's era, brands can create films without hefty budgets and years of technical expertise. Today, Maxwell shares his insights on how to shoot a brand film now. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Building Empires on Brand Films -- Maxwell Frost // Simple Film School | 09 Jan 2024 | 00:18:21 | |
Maxwell Frost, Award-Winning Filmmaker and Founder of Simple Film School, discusses the power of brand films. Great brands like Disney, Patagonia, and Lego share a common strategy: they produce short brand films. Until recently, creating such content was limited to big budgets, but now, with a smartphone, mic, editing software, and a storytelling framework, brands can readily embark on producing short films. Today, Maxwell shares his insights on building empires on brand films. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| The Significance of Short-Form Video for Modern Branding | 15 Aug 2024 | 00:11:24 | |
Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Short-form videos have come a long way since the days of Vine, becoming an integral part of modern branding strategies. With platforms like TikTok gaining popularity, short-form videos offer an opportunity for brands to reach a broader audience, increase visibility, and connect with audiences more authentically. Today, Montana shares her insights on the significance of short-form video for modern branding. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Is Audio as an Under-Utilized Brand Channel? -- David Ciccarelli // voices.com | 05 Jan 2024 | 00:13:22 | |
Audio continues to be a massive part of our lives, and we don't even think about it. Brands that take extra time to craft a great audio experience for people benefit significantly. Whether as part of your product mix or your client experience, not leveraging audio is a missed opportunity to get an extra touch point. How do you change that? Listen to David Ciccarelli, Co-Founder and CEO of Voices, as he discusses how audio is an under-utilized brand channel and what to do about it. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Building An Audio Branding Strategy -- David Ciccarelli // voices.com | 04 Jan 2024 | 00:15:52 | |
Words matter in marketing. Ultimately, people want to hear what they think they sound like. As a brand, how do you sound like your target buyer persona? Brands have long been concerned about what they look like and neglect what they sound like. With audio as a thriving medium coming to the forefront, what does your brand sound like? Listen to David Ciccarelli, Co-Founder and CEO of Voices, as he discusses building and audio branding strategy. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Diversification Consumer Tech Products -- Andrew Samson // Level Home Inc. | 29 Dec 2023 | 00:32:54 | |
Does having more products make you a more credible tech company? Many brands believe the more products they have, the more credible they are, but no real consumer insight supports that. How can a marketer stay on brand message and not have to split spending down the line across multiple products? Listen to Andrew Samson, Chief Marketing Officer of Level Home Inc., as he discusses insights from doing high-level marketing across sports, lifestyle, wellness, culture, and tech brands, retail as a channel for tech products, understanding product diversification, and more. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Branding Smart Lock Technology -- Andrew Samson // Level Home Inc. | 28 Dec 2023 | 00:17:51 | |
Many smart lock technology designs interfere with or change how consumers engage with their doors. How about a smart lock that fits into your old lock space, elevates the convenience, and gives you exclusive smart lock features like the Apple Home Keys? It's one thing to design it and another to brand and sell it. Listen to Andrew Samson, Chief Marketing Officer of Level Home Inc., to find out how they are branding smart lock technology. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Branding as the New Growth Lane -- Jeff Greenfield // Provalytics | 26 Dec 2023 | 00:18:51 | |
When Medicis Pharmaceuticals ran the 'Hottest Mom In America contest,' they had one thing in mind -- to build buzz for their brand. And it worked. It is why branding is the new growth lane, but how do you demonstrate that it fills the funnel and leads to sales? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses branding as the new growth lane. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Verizon’s Effie Winning ‘How Sweet The Sound’ Campaign -- Jeff Greenfield // Provalytics | 25 Dec 2023 | 00:20:46 | |
How do you generate buzz around your company, connect with your target community and win an Effie award while at it? Verizon Wireless took a different approach to connecting with the African American community, launching a gospel choir competition and leaving a trail of maverick marketing lessons. Want to find out how they did it? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses Verizon's Effie-winning 'how sweet the sound' campaign and more. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| How Philip Morris International is Transforming -- Stefano Volpetti // Philip Morris International | 22 Dec 2023 | 00:19:38 | |
Philip Morris International, a well-known cigarette brand, wants to eliminate cigarettes and become a smoke-free products-led brand. What is powering this transformation, and how is the brand driving conversions? Let's get behind the scene and find out. In this episode, Stefano Volpetti, President of Smoke-Free Category & Chief Consumer Officer - IQOS, Philip Morris International, discusses how PMI is transforming, when it plans to enter the US market, and how. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Why Philip Morris International is Committed to Building a Smoke-Free Future -- Stefano Volpetti // Philip Morris International | 21 Dec 2023 | 00:21:32 | |
How does a big tobacco brand transform into a smoke-free product brand advocating for healthier nicotine use for smokers? The transformation is real as Philip Morris International wants to achieve a 50% revenue from smoke-free products by 2025. They are set to bring these products to the US and are on course to change the trajectory of public health. Want to know more? Listen to Stefano Volpetti, President of Smoke-Free Category & Chief Consumer Officer - IQOS, Philip Morris International, talk about why PMI is committed to a smoke-free future. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| How Blockchain and TikTok Work Together -- Benoit Vatere // Mammoth Media | 15 Dec 2023 | 00:14:55 | |
The opportunity people need to take advantage of, and where marketers are getting it wrong, is you can get organic views and virality and still have a pull-through strategy to get ROI. What if you can use blockchain technology to make every content view on TikTok count? Listen to Benoit Vatere, CEO and Founder at Mammoth Media, as he discusses how blockchain and TikTok work together. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| How Liquid Death Leverages TikTok to Build Its Brand -- Benoit Vatere // Mammoth Media | 14 Dec 2023 | 00:18:59 | |
When Liquid Death wanted to launch in Target, it needed a way to drive people from its growing digital presence to retail. How did they pull it off and sell out at Target at launch? TikTok campaigns. Have you been struggling to find success on TikTok and want to know how Liquid Death did it? Listen to Benoit Vatere, CEO and Founder of Mammoth Media, as he discusses how Liquid Death leverages TikTok for brand building. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| CGI's Role in Modern Marketing | 13 Aug 2024 | 00:13:27 | |
Faruk Heplevent, Founder of The Scope Studio, explores the power of CGI in modern automotive marketing. The use of CGI has grown significantly in the media industry, and its quality has reached a point where the majority of us can no longer distinguish it from reality. Given its ability to eliminate the need for physical sets and the creative control and flexibility it provides, is CGI the ideal solution for maximizing product marketing budgets? Today, Faruk discusses CGI's role in modern marketing. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Teeing Up Testimonials from Chili Piper -- Jack Foster // WorkRamp | 12 Dec 2023 | 00:16:30 | |
B2B SaaS marketing is a competitive space with a lot of noise and marketing that all sound the same. How do you stand out and have differentiation? Do you rattle off a couple of stats just like every other company? You need to bring your customers into your marketing to differentiate. How? Listen to Jack Foster, Vice President of Marketing at WorkRamp, as she discusses bringing your customers into your brand conversations. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Leading the SurveyMonkey Rebrand -- Jack Foster // WorkRamp | 11 Dec 2023 | 00:19:21 | |
It's great to be a well-known brand, but it becomes a problem when what the brand is known for does not represent the present or future of the business. SurveyMonkey found itself in a position where customers didn't realize it offered more than a free survey tool. It also wanted to service enterprise clients. How does the brand make the switch? Listen to Jack Foster, Vice President of Marketing at WorkRamp, as she discusses lessons from leading the SurveyMonkey Rebrand. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||
| Empowering Your Board with ChatGPT -- William Poett // 9Q Solutions | 08 Dec 2023 | 00:18:26 | |
Did you know you can turn ChatGPT into a virtual board of directors and a management consultant for invaluable insight? The sooner you and your team become AI literate, the faster you can leverage it to thrive. How do you get started? Listen to William Poett, President at 9Q Solutions, as he discusses empowering your board with ChatGPT. Show Notes Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info. | |||