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Madhav Bhandari joined Storylane at $2M ARR with no funding, a late entry into the category, and competitors holding hundreds of millions. In this episode of Real Seekers After Truth he takes host Nick Mason (CEO, Turtl) through the reframe that made the difference: "how do we go viral" is a question nobody can act on, but "what pattern is our category following, and how do we interrupt it" is a job you can hand a team on Monday morning. He walks through his PIPE framework, why eight of every ten bets are supposed to fail, and why copying Clay's or Lovable's playbook gets the causation exactly backwards.

In this episode we dig into the realities of B2B buying, what Kerry's research actually shows, including preliminary findings from the new Buyer Experience study.  

In this episode we explore one of the most seismic changes on the horizon: AI + the 'Frequency Era'. The next scarce resource isn't knowledge, it's frequency and there are 12 human capacities that AI can't replace. 

In the first episode of our series, we unpack 'hyperabundance' and the implication is has on our marketing efforts. Alex posits the correct response is to not just to rethink our strategies, but to rethink what a strategy consists of. And gives a poignant reminder about the importance of authenticity. 

When I was 17, a photograph changes how I think about almost everything. 29 people. Brussels. 1927. My A level physics teacher held it up on the first day of the school year and told us it was probably the most remarkable group photo ever taken.

He was right. I'm going to tell you why. And I'm going to tell you what it has to do with why most B2B marketing is broken.