Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast – Détails, épisodes et analyse

Many agents struggle with seller leads and dread the thought of cold calling.The constant rejection and awkward conversations can drain our energy and enthusiasm.

But here's the catch: if we want to work with more clients and sell more homes, we need to tap into those seller leads. Ignoring them means leaving money on the table.

By leveraging innovative marketing strategies and modern technology, we can transform the way we approach buyer and seller leads. Instead of traditional cold calling, how can we utilize targeted online advertising, social media outreach, or content marketing?

In this episode, co-founder of Devon and Dustin Fox Homes and best-selling author Dustin Fox joins me to talk about buyer and seller leads, reviews and why they’re so important as well as what it means to attain real results by taking action.

You’ll also learn;

-The influence of reviews.

-Why the only way to win is to actually win.

-Generating buyer AND seller leads. 

-Video content strategy and why it matters.

-Why no budget doesn’t mean no solution. 

Guest Bio

Dustin Fox, alongside his wife, Devon, lead a top real estate team in the DC Metro area. High school sweethearts and devoted parents to three daughters, they have been in the real estate business for over eight years. 

Their rapid growth is notable, rising the ranks to amongst the top of their market in just 24 months, even in a declining market. Dustin attributes much of his learning to non-real estate resources, emphasizing the value of books in gaining new perspectives. His routine, involving long working hours punctuated by reading business biographies and advertising books, reflects his dedication to his career. Dustin has an obsession for all things advertising. Between Youtube Ads, Facebook, Instagram, and Google PPC, Dustin shares exactly how to scale your real estate business quickly in his book "Six Weeks to Real Estate Success." Whether you're a brand new agent, or a seasoned vet looking for help to modernize your marketing, this is the book for you. This book is a comprehensive roadmap, offering step-by-step video instructions and valuable insights for both new and experienced agents.

Buy Six Weeks to Real Estate Success: An Actionable Guide For Ambitious Agents on Amazon here: https://www.amazon.com/Six-Weeks-Real-Estate-Success/dp/B0CSK2JR24 

Buy the Kindle edition here: https://www.amazon.com/Six-Weeks-Real-Estate-Success-ebook/dp/B0CSC6RMCT 

Visit https://www.foxessellfaster.com/

In today's competitive business landscape, nurturing leads and maintaining a robust database is paramount for sustained success. Without a streamlined system in place, valuable leads can easily fall by the wayside, costing us both time and money.

Potential clients slip away, opportunities for repeat business are missed, and our revenue potential remains untapped. Without personalization and relevance in our approach, prospects may feel disconnected and disengaged.

How do we stay up to date with leads? How does remembering detail when it comes to clients help us keep them engaged? What is the role of personal touch when it comes to lead generation and follow ups?

In this episode, we share 8 tactical and practical steps for lead generation follow ups and how to stay in contact with your database. We also talk about the context behind them from both agent and lender perspectives.

You’ll also learn;

• Creating conversation to bring value to other people

• The importance of personal touch

• How to understand rejection

• How to nurture your circle

• Why we don’t always have to gain from opportunities

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

In the world of real estate, many agents find themselves trapped in a cycle of traditional approaches that yield limited results. 

A lot of people are of the mindset that success is reserved for those who have reached a certain level, creating a barrier that many struggle to overcome.

How do we shift from this mindset of limitation and look at new experiences and realities to unlock opportunities? How does this help us to challenge ourselves and grow?

In this episode, Seattle agent and investor Aaron Hendon joins me to talk about inner game strategies to level up success, conversations we have in real estate and the importance of being honest about who you are.

You’ll also learn;

• Countering shiny object syndrome

• Emotional freedom technique (EFT)

• Communication processes: Texting vs. talking

• Overcoming limitations

• Acknowledging reality

• Gratitude

Guest Bio

Aaron Hendon’s extensive experience in real estate and entrepreneurship has given him a unique perspective on how to navigate even the most unstable market conditions. His expertise has helped over 10,000 people, from all walks of life, get unstuck and grow sustainably as entrepreneurs and leaders. As an educator and international speaker, Aaron is passionate about sharing his knowledge with others and helping them achieve their goals.

Aaron’s journey began in New York where he graduated from SUNY Purchase with a BFA in 1987. After discovering that his fine art degree made him eligible to work in the food service industry anywhere in the country, he started waiting tables and eventually opened his own bakery, Fred’s Bread & Bagel, a real New York bagel shop in Albuquerque. He sold it 9 years later as a business grossing over $1,000,000 annually. In 2000, Aaron landed in the Pacific Northwest where he has since established himself as a prominent figure in the real estate industry.

He’s been a top selling Realtor for 10 years and is currently the Managing Broker for Christine & Company, a top eXp team in Seattle and now lives on a small island off the coast of Seattle with his brilliant wife, Kael, his two brilliant children, Leela and Jonah, and his adoring GoldenDoodle, Rozy.

Visit therealtorsedge.com 

Visit https://www.aaronhendon.com/ 

Find Aaron on LinkedIn @Aaron Hendon 

Subscribe on YouTube, Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you! 

With everything that has happened over the last couple of years, we’re starting to see many things normalize, which means there are more business opportunities than before. 

What are the things that you can do to get some of that business now?

In this episode, the roundtable shares ways to maximize opportunities in order to get business quickly.

Things You’ll Learn in This Episode 

• Why you need to commit to yourself if you want to have a change
• How to target orphan leads
• Why you should door knock with someone of value
• How a Unique Selling Proposition will help your business stand out
• How to find the 5 key relationships that will give you deals
• How to apply SMILE in Marketing

For many real estate agents, calling people you barely know is terrifying. What if they hang up, send us to voicemail, or don’t answer at all? Cold calling is a crucial part of real estate, so we can’t avoid it, but we can mitigate the fear and hesitance. 

How do we deal with fear so we can cold call more effectively? In this special episode, join us for some midday cold-calling fun to generate some leads! 

You’ll also learn; 

• Why you should try cold calling
• How to follow up on potential leads 
• Strategies for eliminating fear 
• Why you need to be consistent

After being on a semi-hiatus for a while, open houses are making a comeback. There’s no denying that they are a great way to create relationships and boost our sales, but if our open house skills are a little rusty, the idea of hosting one can be daunting. 

How do we prepare for open houses so they can help us generate business? 

In this episode, the roundtable discusses open houses and provides strategies on how to deal with them in a smart and time-saving way.

You’ll also learn; 

• Why you should treat your open house like an epic event
• Why you need to advertise your event in Facebook
• How to make content about your open house
• Why you should hire someone to help in your open house
• Why an open house during weekdays is more effective

Most people are aware of marketing funnels - they know how entrepreneurs and marketers use them to boost conversion and drive sales. Could this awareness mean that our marketing strategies may not be as effective as they were before? 

What measures can we use to level up our advertising game and improve sales?

In this special episode, the roundtable provides advice on how to amplify your marketing and use automation to help your business grow.

Things You’ll Learn in This Episode 

• Why you should use an automated system for your business
• Why you need to include your Unique Selling Proposition (USP) in the funnel
• How demonstrating specialty will help people reach out to you
• Why you should make people understand your call to action
• Why you need to have one singular message in your content

When you’re just starting out in the real estate industry, it takes time to learn the ropes. You don’t know how to network and get clients, it feels hard to get noticed and hard selling won’t work. 

How do you get those initial connections and small wins that will help you excel?

In this special episode, entrepreneur, investor, and philanthropist, Brian Offner shares insights on how to build authentic relationships and how you can maximize them to scale your business.

Things You’ll Learn in This Episode 

• Why you should build authentic relationships and give back to the community
• Why you need to find a routine that works for you
• Why you need to evaluate what you're doing
• How to maximize your personal spheres of influence

Guest Bio

Brian Offner is an entrepreneur, an investor, and a philanthropist. He operates multiple business verticals within the real estate space. Brian is passionate about acquiring knowledge and helping other entrepreneurs. 

Brian has a new book entitled: “Beyond Existing: Attacking your Potential in Business, Family, and Personal Health.” Check out this motivational guide if you want help with your business and life!

Andrew Tate has become a trending, worldwide sensation in a very short time, a feat most people can only dream about. Like him or not, you can’t deny the amount of attention and buzz he’s generating right now. 

What measures did he take to get that kind of fame, and what can we learn from him?

In this episode, the roundtable discusses the techniques that you can use to boost your fame and polarize yourself in the real estate industry.

Things You’ll Learn in This Episode 

• How to polarize yourself as a real estate agent 
• Why you need to make content on a regular basis
• How to leverage word of mouth
• Why you should take action on what you learn
• The importance of eliminating expectations  

In real estate, relationships make or break our businesses, and the more we can systematize the process of building and maintaining them, the better. What are the things that we need to do on a consistent basis to get in front of people and stay top of mind? 

In this special episode, real estate investor, educator, best-selling author and speaker, Tim Kelly shares advice on creating and sustaining connections to help you excel in the real estate industry.

Things You’ll Learn in This Episode 

• Why you should choose people you want to have a relationship with 
• Why you need to prepare an elevator pitch
• How to get referrals 
• How email campaigns and social media can help you gain clients
• How calling people can help build trust and connection
• Why you need to demonstrate expertise in the field

Guest Bio

Tim is a Real Estate Investor & Educator, a Best-Selling Author, Speaker, and recently separated from the US Navy as a Chief Petty Officer after 15 years of service. As VP of Education & Co-Owner on the incredible platform, Active Duty Passive Income (ADPI), Tim is helping active, veteran, reserve, and other military affiliated personnel realize their financial freedom goals through real estate investing.

Tim has been investing in real estate since 2011 where he purchased his first single family residence with the intention of forcing appreciation and flipping for a profit. That was also his first “house-hack,” where he quickly learned the benefits of long-term buy and hold real estate were much more aligned with his goals. Through analyzing hundreds of multi-family properties, Tim has built an incredible network of real estate professionals, owns, controls, or has directly been involved in over 1,000 income-producing units and looks forward to acquiring 5,000 multifamily units within the next three years. Tim earned a Bachelor’s degree in Organizational Management from Ashford University while on active duty.

Tim is now a Senior Managing Partner of both Kelly Housing Group and ADPI Capital where he and his partners invest in and syndicate multifamily property in the affordable and workforce housing spaces with a focus on apartment communities, mobile home communities, and storage facilities. 

For more information, visit https://www.activedutypassiveincome.com/ and get the book Military House Hacking at https://militaryhousehacking.com/.