Explorez tous les épisodes du podcast Real Estate Investor Content Marketing - Attract. Nurture. Sell.
| Titre | Date | Durée | |
|---|---|---|---|
| Time to Say Farewell But Not Goodbye! | 10 Jul 2024 | 00:03:43 | |
Are you ready for an unexpected turn in my podcast journey? This podcast has covered crucial topics like writing, social media, graphics, and AI to help you grow your brand. In this final episode, I share my learnings from a transformative 30-day writing challenge. By writing daily, I discovered my true passions: personal branding, small business lessons, and consuming business books. These new interests have inspired me to pivot and launch a new podcast focused on these topics. Join me as I reflect on this significant shift after 157 fantastic episodes over three years. I extend heartfelt thanks to my loyal listeners for their support. I'm not saying goodbye to podcasting. I'm going to be looking at launching a new podcast that's going to be focused on the areas that I've been writing about for the last 30 days and will be writing about going forward. - Paul Copcutt Find out more about the Ship 30 for 30 program here: https://ship.samcart.com/referral/PXfswEHj/q5gLhlfsJXm0F5yO For all podcast episodes, go to https://www.realestateinvestorcontentmarketing.com/ Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business https://bookme.name/paulcopcutt/bb | |||
| The Proven Framework for Building High-Value Lead Magnets and Effective Educational Email Courses That Convert | 12 Jun 2024 | 00:22:24 | |
Feeling overwhelmed by the old-school course platforms and struggling to build trust with your audience? Many entrepreneurs and business owners have trouble reaching their audience and gaining their trust. They spend time and resources creating content that doesn't connect, leaving them frustrated. Tune in to discover the secret to a better way to do content marketing. Email is different in that it goes directly to your inbox and it's quite a nice thing because that's where the person is themselves. They don't have to go somewhere else. - Gareth Davies In this episode, you will be able to:
Gareth’s approach to content marketing is anchored in leveraging the power of educational email courses to deliver high-impact, time-based content that prompts continuous engagement. His knowledge of crafting compelling, value-driven content resonates deeply with entrepreneurs and business owners seeking to improve their content marketing strategies. For all podcast episodes, go to https://www.realestateinvestorcontentmarketing.com/ Connect with Gareth Davies here:
Connect with me here:
Crafting a Business Identity in a Competitive Landscape From Single Family to Multifamily: Transforming Mindsets to Transition Successfully How Consistent Marketing Led To A $700K Payday Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business https://bookme.name/paulcopcutt/bb | |||
| Craft Your Pinata Story: 5 Ways to Show Personality on LinkedIn | 25 Feb 2024 | 00:19:54 | |
Discover how an accountant's pinata barbecue became the key to landing a major business deal. But that's just the beginning. Find out the five secrets to infusing your LinkedIn profile with personality and making it irresistible to potential clients. Don't miss this insider's guide to transforming your professional brand. It's time to rewrite the rules and stand out in a sea of sameness. Are you ready to make your mark on LinkedIn? It's up to you to own the definition of who you are. In this episode, you will be able to:
In this episode of the Real Estate Investor Content Marketing podcast, host Paul Copcutt delves into the power of personal branding on LinkedIn. He shares a compelling story about a client who used her unique personal brand to win a business opportunity, highlighting the importance of storytelling and differentiation. Throughout the episode, Paul emphasizes the need for professionals to go beyond the traditional resume-style approach on LinkedIn and instead focus on showcasing their personality and thought leadership. He provides practical tips, like using a standout header image and personalizing connection invitations, to help professionals elevate their LinkedIn presence and make a lasting impression. For all podcast episodes, go to https://www.realestateinvestorcontentmarketing.com/ For the latest in content marketing tools, tips and tactics for your real estate investing. business go here https://bit.ly/reicontent Connect with me here:
Other episodes you’ll enjoy: Mindset and Education Matters: How Successful Real Estate Investors Continue Making Money Vertical Video Virality: Lessons From Gary Vee and Beyond From Chaos to Control: Scaling Your Real Estate Business Using the ATLAS Method with Jeff Barnes
Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business https://bookme.name/paulcopcutt/bb | |||
| Raising Your Personal Brand Credibility Through Podcasting | 12 Apr 2022 | 00:42:46 | |
Perfecting everything before getting out there is a common dilemma getting in the way of many aspects of marketing and managing your real estate investing business. Podcasting is no exception. The chances are, the more you delay, the more you're not going to end up doing anything. Ultimately you may even end up wondering if it's for you to begin with. It also takes planning on top of all the other things you do in your real estate investing business. So let's find out if you're cut out to do that and why you should even consider podcasting. Why you've got to check out this episode:
3 Rs Read Resource Reflect Read: The Paradox of Choice by Barry Schwartz Resource: Reflect: "Perfection is the enemy of progress"- Winston Churchill In today's episode, Andrew Allemann talks about ditching the idea of perfectionism in starting your podcast. You get to progress and learn a lot as you go along. And you do not have to have your own podcast to get involved, you can be a guest on other podcasts instead. He highlights getting into podcasting for the right reasons as well as setting and managing your expectations. It may not be for everyone but if you're game to do it, it’s a great way to raise the visibility and credibility of your real estate investing personal brand. Andrew Allemann is a podcasting expert and founder of PodcastGuests.com. The service is used by well over 30,000 people to both find guests for podcasts and for experts to get booked on podcasts. Connect with Andrew Allemann:
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Topics Covered: 05:47 - Why it's not too late taking that jump into podcasting now 07:01 - Requirements when getting yourself involved in podcasting 09:05 - Value you get from podcasting 10:29 - Advertising as an option in podcasting 11:39 - Getting specific in your podcast niche 12:57 - Making your podcast worth the listen 13:57 - Format and length to consider 15:31 - Reality check with podcasting 16:19 - Marketing and growing your podcast 18:09 - Andrew's motivation for starting podcastguests.com 19:37 - Overcoming the challenge of finding quality guests and becoming a quality guest yourself 20:38 - Huge benefits for your personal brand when guesting in other shows 22:16 - Preparations to make for your guests and for becoming a guest 25:10 - Recommendations around bringing multiple people on the podcast for both the host and guest 26:17 - Talking about the option of doing live podcast streaming 26:59 - Tips to help in pitching yourself to be a guest in other shows 27:43 - Ways to promote a podcast other than social media 28:32 - The key thing to do when making a pitch to become a guest 30:33 - What small businesses can learn from what corporations are doing in their podcasts in terms of: host to get, guests to send 32:32 - Quirky, fun brands he considers his favorite 33:21 - Favorite book he reads and recommends 34:13 - Thoughts on creating a separate domain for your podcast or putting it in your main site 35:24 - Favorite resource he uses that helps him make quick and short videos 37:41 - A quote he loves that resonates well with him 38:52 - Other concerns that keep people from getting started in podcast 40:08 - How to get over the thought of whether to start or not to start a podcast Key Takeaways: "If you're wondering if you have the, not necessarily the skills, but the motivation to run a podcast by being a guest on a couple shows first, because that in and of itself takes a little bit of work, not nearly as much work as being a host. But it does. If you find that that's too much work, and you don't enjoy doing that, then you're probably not going to like being a host." - Andrew Allemann "If you are interested in doing it, don't try to make it perfect before you launch. Because then you'll never launch." - Andrew Allemann "Do you want to be a solo podcast? You want to have guests? There's no right answer to this. I find that having guests makes my job a little bit easier. Yes, we need to schedule, but I've done some solo podcasts where I'm the only one talking, and I'm so exhausted by the time I'm done. Because you're coming up with 100% of the content rather than your guests having the content, you just prompting them." - Andrew Allemann "The number one way to market your podcast is to be a guest on other shows. The people that are listening to those shows, 100% of them are podcast listeners. So, when you market anywhere else, maybe 10, 20% listen to podcasts, but with podcasts, it's 100%." - Andrew Allemann "You don't want to go on a podcast and sell, sell, sell. If you provide a lot of value in the form of entertainment or education to the podcast, then people will naturally come find you." - Andrew Allemann "Even if you don't have a lot of followers on social media, you can still say, 'Hey, I'm gonna post this to Twitter three times after I'm on it for something like that.' You're focusing less on the size of your audience and more on 'Hey, I'm going to put some effort into this.' - Andrew Allemann | |||
| Showcasing Your Personal Brand on Your Website | 05 Apr 2022 | 00:41:17 | |
There is a lot more to websites than thinking you can create one as a combination of what you want and blending what you see in others. The same goes for logos. People make the mistake of making them complicated and expensive when it comes to colours used, the design, and graphics. You want to tie together your business goals, and the audience with a website and logo that represents your real estate investing brand. How do you make your website, logo, and brand leave the right impression, strongly connect with people you want to resonate with and ultimately convert them to clients? Why you've got to check out this episode:
3 Rs Read Resource Reflect Read/ Listen:
Reflect: "Be who you are, and say what you feel because those who mind don't matter. And those who matter don't." - Dr. Seuss In this episode, Monica and Austin Mangelson share how to design and think of the aesthetics part of website building that works. But more than that, they double down on how to devise a strategy to make your website and logo authentically speak your brand and truly express what you do, with your target audience foremost in mind. Monica and Austin Mangelson are web designers who help business owners get clarity on their brand values in order to build bomb websites and branding that totally represents them. They began working as graphic and web designers as a result of thrown-off-track plans. They were scheduled to work in Mozambique, Africa to serve in the Peace Corps but COVID cancelled that possibility. They ended up in day jobs they didn't love. They felt unsure about where to go and began exploring different interests and passions. They began working as virtual assistants and helping other business owners manage the back end of their work. But they realized this wasn't quite where their passion lay. They delved into graphic and web design and have both absolutely loved it! Connect with Monica and Austin: Website: aandmdigitaldesign.com/ Instagram: https://www.instagram.com/aandm.digital.design/ Business Optimizer:
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05:24 - Why you can not do without a website today and how valuable it is for your real estate investing brand 07:14 - Designing your homepage to capture people's attention 08:06 - Making your website visually enticing for people to linger more 09:30 - Video as a means to connect straightaway 10:30 - Avoiding this mistake with email opt-ins 12:01 - One-page scroll versus multiple pages 12:24 - What helps with SEO on your homepage 13:19 - Relevant content to think about 14:05 - What are backlinks, and how powerful are they? 15:08 - Important thoughts on repurposing content 15:44 - Connecting your website to your brand: the strategy behind creating your website 17:27 - Three essential factors to think about when creating your website, redesigning, and updating it 18:50 - A tool you can use for spotting design flaws and mistakes you should avoid doing 21:07 - The significant benefit of using this platform 22:05 - Use these website platforms for the specific strategy you want to use for 23:13 - Frequency of website maintenance 24:16 - Designing your logo the FEAST way 26:42 - Advantages and disadvantages of using initials as a logo 29:29 - Are taglines worth considering for your logos? 30:28 - Why and how does color matter in a logo? 32:30 - Favorite personal brands that are good at owning their space and are industry leaders 33:45 - Favorite tools and resources they use 34:10 - How similar or different is Dubsado from Basecamp 35:19 - Podcasts they both dig in 35:51 - Challenges they are facing in their own personal brand 37:01 - Favorite quote that relates to personal branding 39:01 - Check out their FREE resource here: https://aandmdigitaldesign.com/ Key Takeaways: "The most important things to your visitors -- those big messages, you want to make them bold and standout. Another thing is having lots of buttons or your call to actions. You want to make sure those also stand out and make it clear what you want people to click on. You can also break up a lot of the text with pictures or icons or different images because we are very visual people." - Austin Mangelson "A quick little introduction video of yourself talking on the very top section on your homepage -- that's a little bit step further closer to making that connection with people." - Austin Mangelson "One thing that we try to balance when we are designing for people and creating logos and putting together a brand identity is you have this whole color psychology that you can look into to evoke those feelings and emotions of people." - Austin Mangelson "A lot of people when you land on the website instantly want to throw that in your face. You don't even necessarily know who is offering that to you yet. You want them to be able to land on your hero section, see who you are, and start to build that know and trust that people need before purchasing from you. On the scroll down, once you hook them in and they want to know more, and you start to scroll, that's when it's appropriate to put a pop in." - Monica Mangelson "Make sure you have enough on your homepage to tell them who you are, what your offer is, and make sure that they can get all the information they need without having to click to another page because the likelihood of them clicking to another page is really low." - Monica Mangelson "Consider who your audience is; first and foremost, you want to build your website so that it makes sense for your audience and that they are attracted to it. And then you want to look at what makes sense to you, what feels good for you. Because you do ultimately want it to be a reflection of who you are and who your business is." - Monica Mangelson | |||
| Have Your Personal Brand Stand Out Through Promotional Products | 29 Mar 2022 | 00:36:56 | |
Many don't realize that aside from shoving their logos and company names into people's faces, they're giving products that are likely to be kept in drawers or, worse, end up in the trash. Why you've got to check out this episode:
3 Rs Read Resource Reflect Read: How to Win Friends and Influence People by Dale Carnegie Resource: CRM - Customer Relationship Management tools. Reflect: "Do more with less." - Swire Ho Today on the 'personally brandtastic' podcast, Swire Ho, the promo guy, helps you discover unique promotional products and ideas that create a good experience for clients while showcasing your brand in the process. In today's episode, Swire Ho shares not only exceptional but creative and differentiated promotional product ideas that you can think of as real estate investors. All these are with the knowledge that you have pointed out the purpose of doing it. Because once you've identified that goal, you find the best-suited gift to achieve what you want to happen. Not only that, he's got suggestions and recommendations that serve as internal motivators for your team while also creating a better and unique experience to keep loyal clients and bring in new customers and clients alike. Swire Ho has worked to help customers grow sales, retain employees, and thank their customers with custom branded products(he's located in Los Angeles). He has been an entrepreneur and business owner since 2003. He was born and raised in Hong Kong and immigrated to Los Angeles in 1996. He is a proud Chinese-American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his firm, Hellman Production, Inc, in 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular; he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. He is a proud SFG1 certified kettlebell instructor from #StrongFirst. He finds calmness through yoga, organic gardening and enjoys being in nature. Please visit www.garudapromo.com for more information. And Swire also has a podcast called The Small Business Show Business Optimizer:
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Topics Covered: 06:15 - Considerations when thinking of a promotional product to give 07:57 - What makes a successful promotional product 09:01 - Significant recommendations on getting ideas for promotional products 10:03 - Unique examples of promotional products that create an experience 12:08 - Identifying the goal first before finding the product 13:05 - The importance of timing and knowing your market well 13:45 - Things you should avoid when thinking about promotional items 15:43 - Creative promotional ideas for loyal tenants 19:23 - Putting into other good use promotional products sports players use 20:27 - Leveraging power partners 21:27 - What to look for in power partners and how to find them 22:29 - Huge benefits of joining local chambers of commerce 24:35 - Employing referral marketing to grow your business and overcoming the fear of asking for referrals 27:21 - Keeping loyal clients and the best practices you can do to keep them 28:49 - Advantages of presenting yourself properly 30:10 - Picking a give-away product that is relevant to your market 31:53 - Promotional item ideas that transcend all seasons and fill the gap for human connection both for your team and clients 33:29 - Choosing his personal brand as his favorite 33:45 - A favorite book that has everything Key Takeaways: "Promotional product is not just the item itself; you have also to create the experience. You have to create an emotional connection so that item becomes special for the recipient." - Swire Ho "A good way to use promotional items is to create the experience. And then you create conversation." - Swire Ho "It's not what we want to buy; it's what the recipient wants to receive. We're not Nike; we're not Lululemon. People are proud to wear your logo if you're in those companies. But if you are in the real estate industry, people don't want an oversized logo of a company that says your phone number on the back. It is difficult." - Swire Ho "I still find it very interesting every time I go to a different meeting; I learn something new. If you haven't been to a chamber of commerce meeting, I would encourage you to go to a meeting that you thought nothing about; you might meet new friends and get a different perspective. There might be a power partner that is in there that you never thought of if you get into that immediate circle." - Swire Ho "A lot of clients do come to us with the question in mind, how do we feel better teamwork now all of our team are working remotely. Or we're not able to see our clients face to face. But we do want it to make them feel valued. So I think the next trend that I'm seeing is a connection for them in terms of a box set, a kit that you can really send to them as a care package." - Swire Ho | |||
| Developing a Personal Brand That Has Impact | 22 Mar 2022 | 00:50:29 | |
Often real estate investors make the mistake of employing marketing efforts before even developing their brand. Why you've got to check out this episode:
Read: No B.S. Guide to Direct Response Social Media Marketing by Dan S. Kennedy Resources: Automatic standup desk Reflect: "How your brand speaks shapes its impact." - Rich Kozak "Now is the time to define the brand you will become." - Rich Kozak "I want that; what's in there?" - Rich Kozak In this episode, Rich Kozak shares how to achieve a well-defined brand for your real estate investing business that comes alive and genuinely personifies what your heart desires and creates an impact in the lives of the people you truly care to serve. Rich Kozak is the CEO of RichBrands, rocket fuel for people who want their Brand to IMPACT others' lives or the world. Rich is the sage voice of IMPACT-Driven Branding. He is the Los Angeles co-author of Cracking the Rich Code Vol. 6 Amazon Best Seller in several countries, where he tells his story to find your purpose and grow your business after these apocalyptic times. His next book, IMPACT-Driven Branding--The Brand YOU Will Become: How To Define It and The Steps to Achieve It, shares the process in HOW-TO content, just like Rich shares in his online 1-Day Intensives and 4-hour Live Workshops. Rich, the Founder & CEO of RichBrands, has experienced 44 years Defining & Launching Brands and then Marketing them. As a Certified Global Branding Consultant with partners worldwide, Rich defined brands and their language for companies impacting 100's of industries. www.TheBrandYOUWillBecome.com for FREE FAQs about Branding answered with straight talk that gives you clarity about Branding Business Optimizer:
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Topics Covered: 04:48 - Dispelling the misconception about Branding Key Takeaways: "Whoever is listening, what is your brand? It is a perception. But it's not your perception. It's others' perception of you. That's really important. Because if people think they have a brand because they think that the brand is working, it's not what you think of it. It's how others perceive it. So that being the case, what is Branding? Branding is all of those things, all of those choices you can make, to create a consistent perception." - Rich Kozak "Once that clarity is there of whom we're targeting, the clarity is there of what makes us unique, and that language has been created in brand development, everything the brand says and does align everything. And that is powerful." - Rich Kozak "If it's a skill, or a heart characteristic, or a results characteristic that makes you outstanding, and that you're really good at, you have to take credit to get credit, and not getting credit is one of those things that happen when you're not consistent." - Rich Kozak "When the brand is defined from the inside, and this is the difference; what I do and what the world likes to present as Branding is, okay, here's your brand, and now you have to become it. What I do is you write down those people whose lives you can impact. And we define the brand you must become to make those impacts and create the language that is unique to you." - Rich Kozak "One of the problems is, people start marketing to get leads, and they do all kinds of stuff and the confusion and misinformation and spending a lot of money on marketing that doesn't work ensues because they haven't defined and languaged their brand first." - Rich Kozak "You can make money in your real estate investment business. Just make sure you've defined and languaged your unique brand and your umbrella brand to get credit for what makes you outstanding and to language it, so you attract exactly those that you really most want to serve and really care to serve before you open your mouth." - Rich Kozak | |||
| Effective Marketing to Build Trust for Your Personal Brand and Attract Investors with Dave Dubeau | 15 Mar 2022 | 00:39:56 | |
Funding on your own for the first few real estate deals might work. But what about the deals after that? One challenge for many newbie real estate investors is raising money to fund deals one after another. Add to that is the struggle of establishing one's credibility. As new investors, how do you compare with others having a ton of experience and expect people to know, like, trust, and decide to do business with you? That seems to be daunting. Why you've got to listen to this episode:
3Rs Read, Resource, Reflect Read: Resource: Reflect: "The only way to avoid criticism is to say nothing, do nothing, and be nothing." - Aristotle In today's episode, our guest Dave Dubeau shares with us his 5-part money partner formula that does away with mounting sporadic and crazy marketing. Instead, do more with building relationships, leveraging your low-hanging fruits, thereby setting a wellspring of a relentless flow of real estate investor leads. The kind that comes to you and not have you chasing after them. Dave Dubeau is the creator of the Money Partner Formula, and he works with mom' n pop real estate investors and helps them get started with raising capital. He's a best-selling author and speaker based in Beautiful British Columbia, Canada. He began his real estate investing career in 2003 doing 18 deals in 18 months and nowadays he invests passively in multi-family properties. Get a complimentary copy of his newest book and connect with Dave Dubeau, Money Partner Formula at: https://moneypartnerformula.com/ Business Optimizer:
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Topics Covered: 05:59 - Getting clear on these big concepts for a real estate investor raising money for the first time 10:17 - Which should come first -- the money or the deal? 10:47 - Asking without begging: the 5-step process you can do to raise funds 13:19 - Staging a 3-step warm-up campaign 16:54 - Steps you can do when the warm-up campaign turns into investor meetings 18:46 - Two reasons for not putting your best deals as case studies 20:46 - Getting real estate investors to sign up for an expression of interest for upcoming deals 21:47 - Talking about good marketing 23:31 - What you do next when a hot deal is ready 24:12 - Getting everything moves faster 25:34 - Dealing with more than eager real estate investors 26:27 - Creating credibility around yourself even when you've done only one successful deal 29:06 - Recommended ways to get testimonials and referrals 30:36 - How to 'rejection-proof' yourself 34:50 - A favorite brand that does a good job in its branding and messaging 35:48 - Book resource he recommends around mindset 36:23 - Favored tool for finding freelancers Key Takeaways: "Instead of us chasing after them, Why don't we get them while they might not chase after us, but why don't we get them coming to us, putting up their hand and self-identifying, saying, Hey, Paul, this real estate thing you're doing, I'd like to find out more. Tell me about that. Because that conversation's a complete 180 from us desperately needily creepily calling people up." - Dave Dubeau "I refer to this as constant consistency. Ed-you-taining communication, constant, consistent ed-you-taining communication. That's my definition of good marketing. Because again, we've got to remember who's getting this stuff. They aren't real estate weirdos like us. They don't want to know every single thing there is to know about real estate in the market and all this kind of stuff. They want to get the gist. They want to know that we know our stuff. And ideally, they'd like to be entertained because we are an entertainment society. Now we've got very short attention spans. So if you don't grab them, if you don't get them somewhat interested, you're going to lose." - Dave Dubeau "Different ways to be seen as much more credible and trustworthy. Branding having sharp, professional-looking materials goes a long way. Speaking knowledgeably about your real estate investing strategy and your market, dressing professionally when you're talking with people about investing with you. Get interviewed on podcasts; that's a great way to be seen as an authority; speak at your local real estate investment club. Be seen, be heard. And the more you do that; the more your credibility will go up. And you don't have to have a ton of experience under your belt." - Dave Dubeau | |||
| Building Your Personal Brand with Dramatic Video Storytelling with Jude Charles | 08 Mar 2022 | 00:51:32 | |
More than just mentioning and enumerating your values and what you do, it’s sharing those moments of how you displayed them in your dealings with clients and even any other person you encounter that makes you connect with people on a different level. And when you talk about winning and growing in your real estate investing business, even differentiating your personal brand, nothing makes you more unique and relatable with people than your story. What will make your story believable? It's showing and not just telling them. And the best way to bring your story to life is through videos. When everything else is the same, and you're left with no other choice, the only thing that will make people decide is…YOUR STORY. Why you should check out this episode:
3 Rs Read Resource Reflect Read: Hot Seat: What I Learned Leading a Great American Company by Jeff Immelt
"If you're willing to change your story, that's in your head; you can create the life that you want. If you're willing to change your perspective, you can create the life that you want. And it all starts with storytelling." - Jude Charles "Keep going no matter what." - Reginald Lewis In this episode, Jude Charles digs deep to find the compelling stories that no one else knows & then leverages those stories to scale your business. Jude Charles is a filmmaker, author, and speaker. For over 15 years, he has been producing documentaries for purpose-driven entrepreneurs. He lives and breathes YOUR brand. Connect with Jude Charles: Business Optimizer:
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Topics Covered: 04:53 - What makes stories for people so important Key Takeaways: "That's why story is important. It's what connects us; it allows us to get to know each other, even if it's our first time meeting. It's something different than just, Paul is a male who lives in Canada, or Jude is a male who lives in South Florida. No, there's a deeper connection. And that's why storytelling is so important." - Jude Charles "That's the power of stories. And that is you're looking for that very specific moment. And that very specific moment helps me understand what you do, but how you're different in what you do, as well." - Jude Charles "We talk to people every single day, test out the stories and see what people respond to see what gets them to lean in or what gets them to get asking more questions or what gets them engaged like they get lost in the story. Again, when you tell stories, it helps you build a deeper connection." - Jude Charles "I strongly believe this. In 2022, as an entrepreneur, as a business owner, as an executive, you no longer have the option whether or not you tell stories; it is imperative to tell stories. Because not only is it used in every part of your business, but it's the only thing that someone can't duplicate or take away from you." - Jude Charles "Hearing something said 1,000 times is not as powerful as seeing it once. That's the importance of not only just telling your story, but showing your story so that other people will believe and that is, belief is the currency I live by." - Jude Charles "In my opinion, what I believe is that, as an entrepreneur, as a business owner, you need to show not just tell your stories, because when you create that dramatic demonstration of proof, people will believe it and when people believe they will become raving fans." - Jude Charles | |||
| Building a Great Local Real Estate Personal Brand with Ryan Waller | 01 Mar 2022 | 00:40:28 | |
Doing what everyone else does won't put you at a competitive advantage. Why you've got to check out this episode:
3 Rs Read Resource Reflect Read: Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins Resource: Reflect: "If you really look closely, most overnight successes took a long time." - Steve Jobs Today on the 'personally brandtastic' podcast, Ryan Waller, Realtor and Real Estate Investor, shares how he went from a secure 20+ years corporate career to the uncertainty of real estate sales and in less than 5 years generated over $40 million in transactions and built an instantly recognized personal brand that put him in the top 0.5% of his market. In this episode, Ryan shares how he worked on getting his personal brand get noticed faster, growing his real estate business quickly, and having long-term sustainability that he aspires. He also talks about his unique marketing strategies that people resonate well with and respond to and how he commands an authority that people seek out that eventually leads to real estate business deals and relationships. Ryan Waller is a father of 3 daughters and married to his wife Beth, living in Guelph, Ontario. Connect with Ryan & Beth Waller: Business Optimizer:
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Topics Covered: 06:10 - Talking about Unique Selling Proposition [USP] Key Takeaways: "I had to be unique; you had to be unique in order to survive with such a saturated market." - Ryan Waller "You may be running in the first few years at a loss, especially if you want to do some marketing to get your name out there. Be very careful and be very realistic. And I think that if you want to get into real estate as a career, you have to have some unique, compelling reason that people would work with you over someone else." - Ryan Waller "We're not just some realtors in the market. We're trying to be a personal brand. And we're trying to be someone that you can call up an address by their first name. That's who we are. And we're a couple that sells houses, and we try to make videos that correspond to that, are relatable, and down to earth. And that's sort of the brand." - Ryan Waller "It does give an edge in this industry to have negotiation power not only with your clients, but also with other agents as well. Just being able to feel comfortable negotiating, and not having your feelings hurt or not being afraid to approach somebody is a huge benefit." - Ryan Waller "The niche that we carved out in real estate has been based on providing facts, data stories, and turning really boring real estate information into something a little bit more exciting or relatable to people. And it's formed this market authority, which was always sort of our goal, to come across as a market authority by giving basic information." - Ryan Waller
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| 3 Steps to Developing a Great REI Personal Brand with Paul Copcutt | 22 Feb 2022 | 00:10:31 | |
Why you've got to check out this episode:
But once you've established your brand's core foundation, the rest follows. Understand this three-step system and create a solid ground for your real estate investing personal brand. In this episode, Paul shares how you can start developing and building a strong personal brand that clearly communicates your message to your target audience. Your personal brand can help differentiate you from others, and influence the right people to choose YOU over your competition. Topics Covered: 00:48 - First step to the 3-step process for a successful and distinguished REI personal brand 03:00 - A personal branding assessment tool you can use for personal assessment 04:07 - Two buckets of personal attributes that help you to communicate to your target audience 05:13 - Why the need to identify your target audience at the same time know your competition 06:09 - What this second step is all about and how it helps you with 06:58 - A must for your personal branding 07:27 - What you need to understand with this third step of the personal branding process 08:48 - A wrap up of the 3-step process for a successful real estate investing business
"I'm not a fan that a weakness can become a strength, but it's certainly good to be aware of your weaknesses and how you can minimize those and the impact that they have on your brand. But better to spend time leveraging your strengths." - Paul Copcutt "Identify who your target audience is, you can't try and be something to everybody, because then you'll be nothing to anyone. So, it is vital you identify who your target audience is; it's not so much that you won't attract other people from outside of that target audience, but you only have a limited time and resources that you can invest in branding and marketing yourself." - Paul Copcutt "Nowadays, a website is almost a must; people will Google and try and find you straight away by looking at a website or finding your other online presence. A website is kind of like your home country; it's where you can direct people to, it's where you can control the message. And you can control the traffic, and everything else versus anything else that you do elsewhere is under the control of other people." - Paul Copcutt "My recommendation, particularly around social media, and if you're not spending a lot of time on social media, from a business perspective, is to get very, very good at one platform. Again, it goes back to identifying the right target audience; if you know where they hang out, then you can focus that time on that social media platform to engage with them and build relationships and get them to know like and trust you." - Paul Copcutt
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| STOP! Listening to This Personal Brand Podcast | 08 Feb 2022 | 00:05:36 | |
I'd like you to stop listening to the R.E.I. Branded podcast. BUT, what I'd like you to do instead is listen to a new podcast. At the end of last year, I reviewed all the podcasts that had been published since the podcast launched in March of 2021. The top five podcasts most listened to and with generally the most feedback as well all revolved around the story of brand or the topic of brand. What that told me is that the current podcast, the REI Branded podcast, is not always delivering what you want to listen to. So I had some conversations with a few trusted people and after having some deeper thought and longer thinking about this, I decided to relaunch this podcast, with the focus more on brand and in particular, personal branding. It's the subject that I love. So from the beginning of March, I am going to be much more focused on delivering for you specific examples, stories, and guests that will really underline the importance of personal branding for real estate investors and related professionals. I don't really think that there's another podcast out there that does that. You're going to find the content coming out from March onwards is going to be very much more practical and much more directly related to you and your business. I'm really looking forward to doing it. If you have ideas for guests or topics or generally have some feedback I would love to hear it. Connect with Paul Copcutt:
Music: Thank you to Zoax for the intro music.
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| Understanding the Importance of Systems to Run Your Real Estate Business with Rafael Cortez | 01 Feb 2022 | 00:44:37 | |
Why you've got to check out this episode:
3 Rs Read, Resource, Reflect Read: Psycho Cybernetics by Maxwell Maltz Resource: Reflect: "I refuse to walk carefully through life only to arrive safely at death." - Paulo Coelho Some entrepreneurs don't realize that they are still hustling in their business. Anytime they would take time off from their business, it would come tumbling down. And that would mean taking time to scale faster. How do you build a business that runs without you but on systems and processes and still operates profitably? In this episode, Rafael shares how he invested in himself first and created a business running on its own with the help of the systems and processes he puts in place. To help him position people in the right spots and hire not just based on skill sets but longevity, he undertook a university degree that focused on this area. What those principles are that he uses for this, that's one thing you should listen to and find out. Being in wholesaling himself, he recommends one of the three marketing strategies to find motivated sellers that continually fill the pipeline and he offers tips on how to do this strategy best. He also shares the different stages in a business you should look out for and do something about so you fully optimize yourself, your time, and your resources.
He saw an opportunity and began working on his first entrepreneurial project, a Non- Emergency Medical Transportation business, at age 21 while providing EMS and Fire services in Yuma, AZ. Rafael launched Netcor Transports LLC, his first company opening day May 1st, 2007, at the age of 23. Maintaining constant logistical and economic growth since its foundation, Netcor was sold in the summer of 2014. Rafael is currently an Organizational Psychologist and real estate professional holding ownership in multiple companies in various verticals. His base of operations is in Phoenix, AZ. Topics Covered: 03:18 - A backstory of how he started in real estate "I like the process of cold calling. It's been around for years. That one thing that's changed drastically in terms of responses and results." - Rafael Cortez "I think real estate is one of the best vehicles for wealth out there." - Rafael Cortez "If you're an entrepreneur, you're creating opportunities; you're creating jobs, you're creating content processes systems, you're creating something better to be put out there. I think that's one of the biggest traits of entrepreneurs – to stay in the entrepreneur space for a long long time." - Rafael Cortez "I can hire somebody else to come in and then do the cold calling. But what happens after they send you over the lead. Most people, if there's fear of cold calling, or having those conversations over the phone with people, by the time you get a real lead or somebody that you really need to sit down to negotiate with, you're not prepped for the conversation. Cold calling is like the pregame. It's not only the strategy to get the lead, but it's the activity that's going to give you that thicker skin." - Rafael Cortez "Even if you're a solopreneur, there are different stages to your business. Understand what those stages are and start documenting." - Rafael Cortez "If you really want to take it to the next level and build a business that's predictable and you can step away from and still generate this income on a consistent basis, you need to have a machine, you have to set up processes, and you have to measure everything you're doing." - Rafael Cortez "If you ask me what my preferred strategy is, it's wholesaling. It's healthy, it's alive, we can tap into different markets, and it has a machine that's running." - Rafael Cortez Connect with Rafael Cortez:
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| Mindset and Education Matters: How Successful Real Estate Investors Continue Making Money | 18 Feb 2024 | 00:21:07 | |
A very common trait I see amongst real estate investors, especially successful ones, is their investment in their continued education. This can serve a double purpose and become content for marketing your real estate investing business. Your content need only be one step ahead of the people you want to attract. Sharing your learning and lessons can do that. And education is especially important if you are looking at new strategies or markets not local to you or even in another country. My guest this week, Michael Del Prete, is a successful real estate investor based in Phoenix, Arizona, a popular investing destination for Canadians and is also the Executive Director of the Arizona Real Estate Investors Association (AZREIA). He brings a deep understanding of market trends and demand dynamics, providing valuable insights into the current landscape of real estate investing. As an influential figure in the industry, his expertise and strategic approaches offer a highly informed perspective for those seeking to navigate the Arizona market. You can't be on the sidelines. You got to be in the game, swing in the bat. That's the only way in application. - Michael Del Prete In this episode, you will be able to:
For the latest in content marketing tools, tips and tactics for your real estate investing. business go here https://bit.ly/reicontent Connect with Michael Del Prete here:
Other episodes you’ll enjoy: Vertical Video Virality: Lessons From Gary Vee and Beyond From Chaos to Control: Scaling Your Real Estate Business Using the ATLAS Method with Jeff Barnes 5 Questions That Identify Your Real Estate Investing Brand
Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business https://bookme.name/paulcopcutt/bb | |||
| Building a Real Estate Investing Business that Matters with Warren Coughlin | 25 Jan 2022 | 01:01:43 | |
Why you've got to check out this episode:
3 Rs Read, Resource, Reflect Read: The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living by Ryan Holiday Resources: The Knowledge Project with Shane Parrish - Podcast Reflect: "Waste no more time arguing what a good man should be. Be one." - Marcus Aurelius
Have you thought of creating a real estate investing business that not only makes money but lets you live and enjoy life and makes a difference in others' lives and the world? In this episode, Warren Coughlin talks about how to build a real estate investing business that matters. He shares three tools to help not only grow yourself but your business. A values-driven organization is what he underscores as it nurtures a culture of excellence and commitment to doing good. He touches on stopping binary thinking, so creative thinking proliferates, making it more beneficial to your real estate investing business. Most importantly, he couldn't stress enough the need for preparedness for the uncertainty ahead with lessons learned in COVID and as businesses go through seasons and cycles. And that's where creating a focused business strategy with recommended periodic reviews comes into play. And when you have that taken care of, you can ensure you are ready to manage any bumpy ride ahead. Free Strategy Guide E-Book - https://warrencoughlin.com/free-blueprint/ Cool Tools (the 3 assessments discussed on the podcast): https://warrencoughlin.com/cool-tools/ Here’s how you can join the ‘Social Impact Challenge’ and participate in ‘Competitive Kindness’. Click here: https://www.rtggroupinc.com/ Connect with Warren Coughlin:
He's been helping entrepreneurs do this since 2002. He was the top Coach in Canada with the world's largest business coaching company before going out to focus on Businesses That Matter. His clients have experienced everything from 8 figure exits to 7 figure salaries, from rapid expansion to minimized operational work because of the development of great leaders and high-performance values-driven cultures. Warren is the creator of The Business That Matters Playbook, a tool that automates and eases the strategic planning process, so the entrepreneur and the team know exactly what to do and when. He's also the founder and host of the podcast "The Business That Matters Spotlight". Warren's also a recovering lawyer, a serial entrepreneur, college professor, presentation/pitch trainer, actor, theater director, and Dad to a wonderful daughter who constantly challenges him to be a better person.
03:56 - Taking on many roles and finally becoming a business coach
"When you're starting a business, it's good to go through the business planning process; you've got to go through the work of understanding who your target market is, how you're going to market them, and understanding your competition. But to do the big fat 40-page business plan they have to submit to a bank, that's largely a useless exercise. It's a lot of excessive effort." - Warren Coughlin "I think it's good to have a vision for where you want to go and have some long term objectives, but you plan within a one year cycle." - Warren Coughlin "Strategy is nothing more than the answer to the question, 'How do I deploy my scarce resources – time, team, and money to achieve an objective?' That's it. If you have an objective, and you only have those three resources, time, team, or money, that's it, that's all you have to play with, and so you've got to figure out how am I going to move them on the board to achieve what it is I want to achieve?" - Warren Coughlin "You got to look at your business from a risk mitigation standpoint. What's the drop in value or raising interest rates that I can absorb and not be subject to an existential risk? And when you get close to that, then you have to slow down your acquisitions, or you've got to change your cost structure a little bit to make sure that you're covered. And then to make sure that you've got good cash flow." - Warren Coughlin
"A business that matters is one that provides a really great lifestyle for the entrepreneur and his or her family while having a positive impact in the world, whether it's just some small corner of it, or a larger environment." - Warren Coughlin "Get really clear on why you're doing what you do. It doesn't have to be grand and noble, but you should have a reason for doing it that's beyond just money." - Warren Coughlin Additional resource: Get our how-to guide and get noticed: https://reibranded.com/linkedin/
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| Find Just 12 Minutes a Day to Grow Your Real Estate Business | 18 Jan 2022 | 00:56:26 | |
Why you've got to check out this episode:
3 Rs Read, Resource, Reflect Read: Think and Grow Rich by Napoleon Hill Resources: 12-minute methodology Reflect: "What you envision in detail on a daily basis is what shows up in your life." - John Mitchell “You can net 6 figures from working hard. But you can’t net 7 figures unless you are working smart” - John Mitchell
Do you still work hard and not smart in your real estate investing business? Do you want to earn from a low six-figure to a seven-figure income? Are you prepared to become driven and live not just the average but exceptional life? Are you curious about how to live life at a much higher level and your full potential? Let's find out! In this episode, John Mitchell shares his 12-minute a day methodology that impacts his life and business in leaps and bounds that he has never imagined before. He can only look back now with gratitude and eagerness to help others do the same. Here he is willing to share what he has found to be working in his life and business with the rest of the world. John Mitchell's story is pretty amazing. After spending 20 years as an entrepreneur, John was 50 years old but wasn't as successful as he thought he should be. To rectify that, he decided to find the "top book in the world" on SUCCESS and apply that book literally Word for Word to his life. That Book is Think & Grow Rich. The book says there's a SECRET for success, but the author only gives you half the secret. John figured out the full secret and a 12 minute a day technique to apply it. When John applied his 12 minute a day technique to his life, he saw his yearly income go to over $5 million after 20 years of $200k - 300k per year. The 25 times increase happened because John LEVERAGED himself by applying science to his life. His daily technique works because it focuses you ONLY on what moves the needle, triples your discipline, and consistently generates new business ideas every week. This happens because of 3 key aspects of the leveraging process. John's technique was profiled on the cover of Time Magazine. He teaches it at the University of Texas' McCombs School of Business, one of the TOP 5 business schools in the country. He is also the "mental coach" for the head athletic coaches at the University of Texas as well. Topics Covered: 02:21 - John's story of a life-changing moment at 50
"I can see why it was happening. I was just playing the game of life and the game of being an entrepreneur at a much higher level. I mean, it worked because I was focused only on what moves the needle; I had tripled my discipline. And I had new ideas come into my head every week that weren't coming in before. And I just became fascinated by the fact that you could take two key scientific principles, and so, materially impact your success and achievement in life." - John Mitchell "Think and Grow Rich talks about playing science to your life, that pure success, based on the central concept that 95% of your daily actions are unconscious. And so think about this. If that's true, then they have a higher level of success than you currently have; you have to influence those unconscious daily actions. And you do that by proactively influencing the subconscious mind." - John Mitchell "My actions determine my success, I can only influence my actions with repetition, not with logic." - John Mitchell "We're on autopilot most of the day, and we're wired for being reactive, negative, and that's exactly the opposite of the way we want to be if we want to be productive, creative, and happy. The only way you can override that innate programming is to program yourself with some sort of repetition." - John Mitchell "When you create that clarity and feed it to yourself every day, after 21 days that affects your daily actions." - John Mitchell "So much of what I'm doing is... sure the methodology works, but it only works if I have the right person. And they got to be willing to put in as much effort in creating that clarity." - John Mitchell "If we're gonna take 12 minutes to influence the subconscious mind, we got enough time to influence how I am as a husband, how I am with my health, how I look at my life, as well as my business." - John Mitchell John's gift for you: Break Through to Netting 7-Figures Per Year. Watch this 3minute video: https://thinkitbeit.com/3-minute-training/ Connect with John Mitchell:
Additional Resource: Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/
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*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself. | |||
| Top 5 Podcasts of 2021 and 3 Marketing Recommendations | 11 Jan 2022 | 01:17:30 | |
Why you’ve got to check out this episode:
Do you want to get off to a good start as 2022 kicks in?
Topics Covered: 01:14 - Excerpts from episode 3 with Richard Copcutt on the corporate branding lessons that can apply to your real estate investing business 13:44 - Part of the interview from episode 5 with Sarah Eder and Chris Merry on the marketing and branding strategies when starting and growing your real estate business 24:32 - Snippets from episode 8 interview with Brooke Shang on mentoring, mompreneurship, mindset, and marketing insights for your real estate investing business 33:33 - The Sarah Larbi interview - excerpts from episode 2 on quitting your day job to starting a real estate business 45:27 - Insightful discussion around using SEO for your real estate investing business brand awareness from episode 6 with Michael Halbmeier 53:34 - Quick excerpts from conversations with John Nemo from episode 11 on leveraging LinkedIn to generate nonstop sales leads, clients, and revenue 01:02:28 - Brief excerpts from episode 39 with Scott Ayres around research-based insights around content marketing and social media posting 01:09:45 - Part of the conversation from episode 36 with Amy Ransdell around delegating tasks and hiring virtual assistants (VAs)
Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/
Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/
*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.
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| Do This NOW With Your Personal Brand Before You Start 2022 | 04 Jan 2022 | 00:10:27 | |
Why you've got to check out this episode:
Have the holidays helped you truly say goodbye to the past year? Or are you still dwelling on the past and thinking about 'what could have been' and 'what if'? In this episode, Paul shares tips and insights on how you can leave behind the year's past with a happy heart, wipe out any trace of regret, and usher in new beginnings with joyful anticipation of what's to come ahead. You can ask the same questions he asks himself, as the exercise can truly help one think through and fully say goodbye to 2021 and get prepared and focused on 2022. Are you ready for 2022? Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start. Download here https://brand-checklist.ck.page/02dc100707
Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/ Connect with Paul Copcutt:
*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself. | |||
| Learning to Love Land and Live Your Real Estate Life | 28 Dec 2021 | 00:36:13 | |
Why you've got to check out this episode:
Read: The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller The 12 Week Year: Get More Done in 12 Weeks than Others Do in 12 Months by Brian Moran Resource: Reflect: "If you do for the next three to five years what other people won't do, you'll be able to do with the rest of your life what other people can't do." - Zig Ziglar
With property to maintain and renters to handle you have your work cut out, add in rehabs, renovations and rodents and you are in headache territory! In this episode, Mark Podolsky shares how land investing is an excellent choice if you want to think about passive income and having that financial security that you don't get from any other investment vehicles. While you need to find ways to raise capital or bring onboard joint venture partners for other real estate investing strategies, you don't have to with land investing. And Mark gives his tip on how you can best do it and keep three hundred to a thousand per cent returns to yourself. And if your worry is about those defaulting payments, Mark's advice has got you covered. Listen to his game plan, which will not let you be at a disadvantage but rather give you higher investment returns, instead. Talk about total freedom to work when and where you want to. Mark J. Podolsky ( also known as the Land Geek ) is the Managing Member of Land Geek Enterprises, Managing Director of Frontier Properties, Founder of GeekPay.io, and a former Investment Banker at Dinan Company and Dental Consultant at AFTCO & Associates. Topics Covered: 02:07 - Why land investing is an interesting niche to focus on Key Takeaways: "Landed investing is a really interesting niche for me because it's just a one-time sale. And then I get passive income every single month. And I don't have to deal with any renters, rehabs, renovations or rodents." - Mark Podolsky "It's a simple game. All we want to do is create enough of these land notes where our passive income now exceeds our fixed expenses. And we're working because we want to, not because we have to." - Mark Podolsky "I had already done so many transactions that it was really easy for me to sort of articulate everything. In the beginning, I would just teach people how to do what I do. And then as they started gaining success, then they start telling people, oh, my gosh, this thing works. And then it starts to snowball from there." - Mark Podolsky "You don't want to buy land with an environmental issue. If you do, you could be liable for millions of dollars of cleanup. To avoid that, you just go to epa.gov. You look up Superfund sites, and you avoid them." - Mark Podolsky "I would say don't be a land snob. Just because you don't like that land doesn't mean someone else wouldn't, so you buy any asset 30 cents a dollar, here's someone else on the other end of that deal." - Mark Podolsky "Because our margins average 300 to 1,000%, I never recommend anybody taking an equity partner. If they need capital, take a debt partner, get as much money as you can, 2%, 5%, 10%, 12%, 16%, it really becomes irrelevant at those margins. If you've got friends who are making 0% of the money in the bank, help them out." - Mark Podolsky "To scale anything, you need a team [Virtual assistants]. Because otherwise you just have a job." - Mark Podolsky "It's really just about deepening relationships on 'terminal days'. I want to spend time with the people I love. And if there's somebody I've been neglecting, maybe I'll call them. And so that's really what I like to do because at the end of our lives it's really about the quality of relationships." - Mark Podolsky "Now I've avoided financial insecurity. And I think that's really what we wanted to do. For example, the stock market goes up; it goes down, you constantly sort of feel financially insecure. With real estate and cash flow, you avoid that. Not that real estate can't go down. But it's not nearly as volatile as a stock market." - Mark Podolsky
Double your money in 30 days or less. Click here: https://www.thelandgeek.com/quickdeals
Are you ready for 2022? Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start. Download here https://brand-checklist.ck.page/02dc100707
Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/ Connect with Paul Copcutt:
*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.
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| Making Your Real Estate Investing Business Profitable with David Richter | 21 Dec 2021 | 00:45:29 | |
Why you've got to check out this episode:
Read: Profit First for Real Estate Investing by David Richter Resources: Marketing Secrets - Podcast
"Anything is how you do everything." - Anonymous
As a real estate investor, do you find yourself not knowing where the money comes and goes? Do you rely everything on your bookkeepers and accountants to do money management for you? But often that is only once a year! That's one reason why some investors just wake up one day and find out all their money is gone, and they don't know why. It's about time to arm yourself with knowledge, so you take control of your business finances and have your business flourish. In this episode, David Richter shares how while growing and building a real estate business from 5 deals a month to over 25 deals a month, he realized that as much money that was coming in, it was going right out again. With the unique opportunity of being in every seat as a real estate investor, he found a calling to the company's finance seat to help them see where their money was really going. And that's when the 'Profit First' mindset and the formula were brought into the open and helped turn around whatever outdated practices and beliefs about business finances they previously had. Here, he talks about the two most important things you need to bear in mind to make sense of the whole concept of 'Profit First' and put it into practical use. In doing so, you will not only keep deals going and coming in one after another but make profit a priority. That way, you make a whole system of making profit a habit in your business, ensuring long-term viability. David Richter is an active real estate investor who has been essential in closing over 850 deals which include wholesale, turnkey, BRRRR, owner finance, rentals, lease options, and any other exit strategy you can think of. David has helped real estate companies completely turn around from going out of business to building cash reserves through his profit advising company Simple CFO Solutions, LLC. He is the author of Profit First for Real Estate Investing. His goal in life is to completely transform the Real Estate Investing industry when it comes to how real estate investors view their finances and – bring them true financial clarity and freedom. Topics Covered: 03:04 - Eye opening experiences that helped him bring to light needed change in the finance aspect of real estate investing Key Takeaways: "A lot of investors, I feel like, if they just had knowledge – knowledge conquers fear. So, that's where getting this knowledge, that's why the book, that's why the message. That's why I love 'Profit First', of all, the whole story and message behind it. Because it arms people with that knowledge." - David Richter "We're always thinking about, I need to pay all this and hopefully one day I get the benefit. That's where the profit first formula says, well, no, it's sales minus profit equals expenses, meaning I make a sale, I take my profit first. And then the expenses are what's left over to pay for that and fund the business growth and everything. But it's making sure you're healthy first, and you are actually profitable." - David Richter "The biggest mistake most investors make is having one big bank account where everything goes in, everything goes out, and it's just a cash cow that's being tossed all the time. That's where having that one bank account doesn't give you control, doesn't really let you see what your money is versus what to spend on the business." - David Richter "You need to make sure you have three main heroes always pushing your story forward for good that you have something besides the expense account that is making sure that you are actually profitable and healthy and going to win and have a good ending to your story." - David Richter "Everyone wants time freedom, financial freedom like they're looking for the big freedom tickets. And you can't have that unless you have a system in place to keep the money and buy that freedom for yourself." - David Richter "Make sure to find someone you respect in the real estate space, have them hold you accountable, so you don't just go off the rails buying all their properties just because you're emotionally involved with them." - David Richter
Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start. Download here https://brand-checklist.ck.page/02dc100707
Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/ Connect with Paul Copcutt:
*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.
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| How to be a Successfully Unemployed Personal Brand | 14 Dec 2021 | 00:59:43 | |
Why you've got to check out this episode:
We've been told of the usual route -- study, do well, finish college, and land your dream job. But have you thought of creating something passive where you never need a job ever again? The kind where it operates on its own without much intervention from you other than just looking at reports of how well everything is doing well for you and living off of it. And with the lifestyle you so wanted? In this episode, our guest, Dustin Heiner shares how he went down the same path that most of us are following, getting a job, ending up being fired and unemployed but rising up to create a river of income and multiple streams of income. 3Rs - Read, Resource, Reflect Read: The Richest Man in Babylon by George S. Clason Resource: Email Reflect: "The best time to plant a tree was 20 years ago. The second best time is now." - Chinese Proverb
Through his work at MasterPassiveIncome.com, Dustin Heiner has become one of the leading real estate rental property experts. Dustin started MasterPassiveIncome.com from his home in 2015 while being a full-time employee, married with four children, owning and operating two other businesses, and being a full-time investor. He is very passionate about his mission to help others become successfully unemployed and never need a job again. In 2015, Dustin wrote his first book, "How to Quit Your Job with Rental Properties," which quickly became a bestseller. From there, he began his new business helping others to invest in rental properties to quit their job. Since then, Dustin Heiner has helped countless numbers of others to start investing in real estate rental properties. Even if his students live in very expensive cities, he shows them how they can invest all over the country. His lessons and expertise have been called upon by numerous real estate and financial podcasts and events. Dustin has been featured in Yahoo Finance, Business Insider, Motley Fool, and US News. Topics Covered: 03:25 - Realizing his value is not tied to a regular nine to five job Key Takeaways: "You need to realize that your value is so much more than anybody can ever pay you." - Dustin Heiner "As soon as you realize that your value is so much more, then the world opens up to you to see, 'Oh my goodness, I can make so much more money!" - Dustin Heiner "What we do is we build the business, finding all these people in the business first, then we go out and get properties, which is our inventory. Your business is your business; your property is your inventory. And that's how we scale because we have the business set up; all we got to do is find another property and buy a piece of inventory. And we put that into the business." - Dustin Heiner "Because you set the business, you don't view your property as a business, it's a piece of inventory, then you can scale the business, and you don't even worry about it because you hire the right people and give them the rules and processes to proceed further." - Dustin Heiner "I think everybody's brand needs to be an extension of you. Because if you're going to do a business for longevity, let's say if you're a realtor, if you're a property manager investor, literally be yourself because that's the only person that you can be the best version of yourself." - Dustin Heiner "Definitely, don't be a property manager; you're going to hate it, you're not going to want to do it. You need to make sure you hire the right people in your business." - Dustin Heiner "You better plant that tree today. If it's investing in real estate, if it's building a brand, if it's whatever it might be, or even just being with your kids, and being intentional about building relationships with them, do it today; don't put it off." - Dustin Heiner "Find passive income because that allows you more time to be with your family, travel the world, build more businesses, make more money, and serve more people." - Dustin Heiner Additional resources:
Text RENTAL to 33777 for a FREE Real Estate Investing course Or go to https://masterpassiveincome.com/freecourse Real Estate Wealth Builders Conference - March 10th-12th 2022 Checkout Dustin Heiner:
Get a head start with 12 questions to ask yourself over the holidays and get 2022 off to an awesome start. Download here https://brand-checklist.ck.page/02dc100707
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*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.
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| Scientific Approaches to Content Marketing with Scott Ayres | 07 Dec 2021 | 00:53:13 | |
Why you've got to check out this episode:
3Rs - Read, Resource, Reflect Read: Leveling Up: How To Master The Game of Life by Eric Siu Resources: Marketing School - Digital Marketing and Online Marketing Tips - Podcast Reflect: "It is what it is; life comes at you. How I react is way more important than what happened." - Scott Ayres
With distractions pulling people in different directions, it's a challenge to make people stop the scroll and catch their attention to what you do.
Unlike many social media "experts" Scott brings a real-world approach and perspective to which business owners can relate. For real estate agents, investors, and professionals, learn a thing or two and more as Scott shares action steps that can get your audience engaged with your content -- videos, text, or images. Take note of what works, content-wise, for each social media platform you're posting on, as each has its different approach. With social media constantly changing, to get ahead, pay attention as he shares about algorithms, what to do, and how it works on each social media platform you are probably on. Not to mention recent updates from Instagram and other social media platforms you don't want to be missing out on. Scott Ayres is a Social Media and Community Lead for Rightbound and the former Content Scientist for the Social Media Lab conducting extensive tests and research to help social media managers and business owners get the most out of their posts; busting myths along the way.
This episode was recorded when Scott was still a Content Scientist at the Social Media Lab. Topics Covered: 02:52 - A backstory of his orange hair and showcasing the power of good branding Key Takeaways: "Realtors, you gotta be creative with those thumbnails. You might think you just want to show the pretty house, but you do something extreme a little bit. Maybe get a crazy zoom on it, or it's sideways or, you got to think of ways to catch people's attention on social media. Otherwise, you let your white noise, and they're just going to ignore it, especially if you post the same way over and over and over." - Scott Ayres "Instagram came out and gave some updates on their explorer, in search. You don't have to just search by hashtags on Instagram; it's just keyword-related. And then they say as well, that hashtags go in the description, not in the comments. Hashtags in the comments will not show up." - Scott Ayres "It's natural to do that [posting the same thing across all platforms] because you created something you want to get on everything. It's so easy; it's okay to do that. Just mix it up and think a little different on each one because each one wants to see something different." - Scott Ayres "Testing-wise and content-wise what works on LinkedIn, text-only posts tend to always do better, they always get higher reach. Sometimes a 1,000% higher reach than a link post or a photo post. And I think why that happens is, on LinkedIn, you tend to only connect with people within your industry or at least close industries. And so people are more willing to give their two cents." - Scott Ayres "What I love about doing live is, if you do have a community of people, even if there are only ten they'll engage, they'll talk to you, you can talk to them. Just like podcasts, you got to get an audience that's watching and listening. Then you take the live video, and you repurpose it." - Scott Ayres "Authenticity is key. Quality over quantity, you've heard that a 1000 times. Don't feel like you've got to post every day, five times a day. Post whatever cadence that you're comfortable with that provides really good content. If it's not really good content, and you do not see engagement, then pull back and do something else." - Scott Ayres "Don't chase the algorithms because chasing the algorithms is like a dog chasing his tail. You're never going to catch it, and you're just going to be frustrated. But do see what's working for others and maybe figure out how you can do it. Re-test it like we do to get leverage." - Scott Ayres
Download here https://brand-checklist.ck.page/02dc100707
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| Understanding Your Level of Real Estate FQ - Financial Intelligence | 30 Nov 2021 | 00:57:30 | |
Why you've got to check out this episode:
3Rs - Read, Resources, Reflect Read: Paradox of Choice by Barry Schwartz The Checklist Manifesto: How to Get Things Right by Atul Gawande Resource: Reflect: "Better to be silent and thought a fool than speak (or tweet) and remove all doubt" - Abraham Lincoln
It's also important that you learn from others' mistakes, so you avoid the cost of committing the same blunders over again. What's best is taking the necessary steps to manage one's business from a financial and entrepreneurs perspective. There's no challenge that an entrepreneur faces that our guest for today, Henry Daas, does not know about. That's why in today's episode, he shares with us his insights, wisdom, and knowledge of taking charge of one's business. Being a real estate investor, just like any business, is tough. As a serial entrepreneur with significant business experience, Henry shares essential lessons learned from decades of building businesses in different industries. Having committed mistakes in the first few attempts at the start of his business career, he came up with these five aspects where most entrepreneurs find struggle in. It comes in handy as it makes you aware of what to avoid and what to work on. Newbies and seasoned entrepreneurs alike can learn a ton as he touches on financial literacy. With vast experience and expertise garnered over the years, he finally sat down and came up with a three-legged stool concept that is of immense help in how he conducts business matters, something that he also teaches his own clients. He talks about the seven silos a business should have, of which he singled out and went in-depth on a particular one as it is one crucial aspect of business you shouldn't be missing out on. Henry Daas is a serial entrepreneur, business coach, screenwriter, and self-described 'ordinary guy'. And now personal finance coach! Born in Brooklyn at the tail end of the Eisenhower years, he has lived his entire life in and around NYC. He has lived his life in and around money, as well - from cutting lawns as a kid to managing a stock portfolio as an adult. And everything in between. FQ is the culmination of his six decades of financial knowledge and experience. Topics Covered: 03:45 - Important thoughts from being a serial entrepreneur Key Takeaways: "Confusing passion with commitment -- sometimes people are insanely passionate. But then, when it comes down to the drudgery, they lack the commitment necessary to follow through, just like the entrepreneur who lacks the commitment to cut the umbilical cord from their employer and go alone. That's tough." - Henry Daas "The fact that they reached out to me is an indication that it's not working for them, that there's some kind of a problem here and you can't, it's hard to be a slave to multiple masters. It's hard enough to be a slave to one master." - Henry Daas
"Just because you don't pay yourself doesn't mean that your time is valuable. It has value. And I guarantee you, as an entrepreneur, it's higher than the value it is for somebody that you hired." - Henry Daas "If you can't find me a bunch of people out there who either tried and failed, and tell me why they did and why you're not going to, then I have to believe that there's no business there." - Henry Daas "I'd rather be right than happy. I know so many people who are like that. They will fight tooth and nail and destroy friendships just to prove themselves right. It's like, let it go. Is it really that important for you to be right?" - Henry Daas
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| Maximizing Your Personal Brand Return on Conversation | 23 Nov 2021 | 00:36:39 | |
Why you've got to check out this episode:
3Rs - Read, Resource, Reflect Read: The Seven Habits of Highly Effective People by Stephen Covey Resource: Morning routine Reflect: "Start, don't quit." - Josh Zepess
More than people being interested in you and the best service you offer, people care what you can do for them and what value you can provide them. Once you articulate that mission or vision for them, that's when you raise your conversation to a whole new level. In this episode, Josh Zepess underscores how your messaging shouldn't be about how good you are or how great your services are. It must be about what's in it for them, why you even care to help them. At the core of this conversation is the belief around this particular concept where your authenticity just shines through that people notice that and they seek you out. Alongside this belief is echoing, and making known the uniqueness of your brand and the value you bring and monetizing it in the process. In a world where genius is buried, dreams are laughed at, and rust never sleeps, Josh Zepess (a.k.a., The Identity Archaeologist) is on a mission to raise the ROI on each and every conversation, for confused and struggling solopreneurs, by discovering, articulating, and monetizing their authentic personal brand. After 20 years as a shy, negative, skeptical engineer, he escaped the corporate cubicle to find himself in the freefall of entrepreneurship. That journey of success (but mostly failure) led him to finally choose to monetize his genius of discovering, articulating, and monetizing authentic personal brands. When he's not ideating, he's a semi-professional comedian (not the funny kind), poet, pilot, homebrewer, and OCR athlete. Topics Covered: 03:04 - Where the 'identity archaeologist' came from
"We're sold the lie that emotions and business don't mix, that you should not be human in business. I want to get rid of that line; I want to bring humanity back to business. That's my big overarching goal. We need to be more human; we need to be okay with letting people know why we care before we share all the crap that we know." - Josh Zepess "People buy you first, your product or service second, but if they don't buy you, they'll never touch your product or service, no matter how much they need it no matter how great it is." - Josh Zepess "You could drive trucks; you can go be a dentist; you can go become an astronaut. Why are you selling houses? Why are you doing real estate investment? Why? Because if you can't articulate that, no one cares about anything else that you're going to talk about afterward. They just don't." - Josh Zepess
"Someone will always come along and do your product or service better, faster, cheaper. Those are the three aspects of a commodity -- better, faster, cheaper. So your product or service is easily duplicatable, but you aren't. And that's the key. That's what a personal brand is; it's taking that uniqueness that no one else can duplicate, and applying it to your business in a profitable way." - Josh Zepess "What do you stand for? What do you stand against? I don't care; either one. But let it out. Let that shine, let that mission, vision, stand, values, and story; let that stuff out. And I promise, people will naturally be attracted to that energy, they're going to want to come into your circle. That's the lighthouse effect, just taking a stand." - Josh Zepess
Get your FREE 30-minute 1-on-1 master session to create your unique CFI (Compelling First Impression). Click here: https://joshzepess.com/wdyd/
*This episode has been brought to you in part by Bluehost web hosting. Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/
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*By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.
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| Vertical Video Virality: Lessons From Gary Vee and Beyond | 11 Feb 2024 | 00:43:24 | |
One of the first big online influencers I encountered well over a decade ago was Gary Vaynerchuk, or Gary Vee as his followers know him. He was crushing it with his wine videos back in 2008 or even earlier. So when I had the opportunity to sit down with one of his VPs who joined his Vaynermedia company way back, I could not resist. What transpired is a ranging conversation with Joe Quattronne covering social media, an amazing realtor story around relocation from California to Tennessee, sobriety and wellness and V3 videos - vertical viral videos and their importance for your real estate investing content and business. You have to figure out a way to make content creation a priority. You can't just bolt it onto your day. It's not something if I spend 15 minutes a day coming up with one social post, it's going to mean I'm going to turn into the next viral sensation. - Joe Quattrone In this episode, you will be able to:
Having held pivotal roles at VaynerMedia, including leading high-performing teams and spearheading the expansion of AB InBev's digital portfolio, Joe is a seasoned professional adept at navigating the ever-evolving landscape of modern marketing strategies. His wealth of experience and keen insights into content creation make him a valuable asset for real estate investors seeking to elevate their content marketing approaches. Joe's expertise offers a unique perspective that can significantly benefit those looking to carve a niche in the competitive world of real estate investment. For all podcast episodes, go to https://www.realestateinvestorcontentmarketing.com/ For the latest in content marketing tools, tips and tactics for your real estate investing. business go here https://bit.ly/reicontent Connect with Joe Quattrone here:
Other episodes you’ll enjoy: From Chaos to Control: Scaling Your Real Estate Business Using the ATLAS Method with Jeff Barnes 5 Questions That Identify Your Real Estate Investing Brand Investor Jitters? Location Intelligence: the Real Estate Investors' Secret Weapon with Thomas Walle
Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business https://bookme.name/paulcopcutt/bb | |||
| Hiring a VA to Accelerate Your Real Estate Business with Amy Ransdell | 16 Nov 2021 | 00:47:50 | |
Why you have to check out this episode:
3Rs - Read, Resource, Reflect Read: Real Estate Disruptors - Podcast The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber 21 Irrefutable Laws of Leadership by John C. Maxwell Winning: The Unforgiving Race to Greatness by Tim Grover Resources: Text message marketing Reflect: If you don't know where you're going, you'll end up someplace else. - Yogi Berra
Delegation is one thing most business owners are having a hard time doing. In wanting to be on your own, you end up being overwhelmed and in the process, find yourself doing things that are dragging you down and stopping you from growing your business. How do you find the time and freedom you've always wanted in the first place and still find success in business? In this episode, Amy Ransdell shares how you can leverage other people, specifically known as VAs (virtual Assistants), to do things for you to scale sooner and faster. Many don't see the value of having other people do things you can do or do better than you. Once you realize that, great things keep coming to your business. When it comes to marketing, she ‘doubles down’ not on any other thing but these two important words that she'd like tattooed on anyone's arm so that you get reminded every time that they matter more. She shares essential insights and lessons learned in coaching that you can always make use of in your real estate business. As an investor and agent herself, and pulling from her experience, her words of wisdom will ring true for you, as well. Amy Ransdell is an Executive Execution Transformation & Peak Performance Coach, active real estate investor, real estate investment mentor, real estate agent trainer, investment strategist, licensed real estate broker, brokerage owner, SALES trainer, national speaker, marketing lead for multiple companies, and NLP Certified Master Practitioner and Breakthrough coach. Having empowered thousands of coaching clients over 18 years and built multiple real estate performance programs, while balancing life and family as a mother of 3, Amy understands HOW important it is to give yourself the tactical and mindset resources you need to enjoy LIFE while crafting a career, building a business, and maximizing your income. Amy's passion is helping individuals tap their personal power so that by living in alignment with their creative calling and their values, they can PERFORM personally, professionally, and physically at the highest level. Her love of the synergy of biochemistry, neuroscience, artistic expression, performance development, and 18 years of coaching 1000s of real estate professionals provides her clients with a uniquely qualified approach. Topics Covered: 03:31 - What got her into real estate investing Key Takeaways: "All the advantages of the license. Not only do you have access to so many resources utilized through that license, but from a credibility perspective nowadays, to be able to present that to sellers, motivated sellers, especially, and to have that additional bucket of exit strategy that you can utilize." - Amy Ransdell "With marketing, I think a powerful lesson for everyone that I take to heart is 'the progress over perfection'. That in marketing, it's not creativity that is what empowers you. It's consistency and clear intention, clear decision and clarity of destination." - Amy Ransdell "Probably the biggest lesson as coaches, we have sometimes to step in, ask the tough questions and help people say no to things in order to say yes to themselves." - Amy Ransdell "The only way to scale and the only way to have the freedom but still continue to grow your gross commission income or grow the revenue for your investing business, whatever that is, is you've got to use people to do things for you." - Amy Ransdell "The earlier that you can adopt the mentality of outsourcing to someone to be able to scale and do more and be more efficient with your time, the earlier you're going to have greater results." - Amy Ransdell "Go hire people to fill in for your weaknesses, and then let go and let them do it." - Amy Ransdell "Don't just abdicate and walk away, do work with your virtual assistants, and do empower them to do their job for you." - Amy Ransdell *This episode has been brought to you in part by Bluehost web hosting. Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/ Connect with Amy Ransdell:
Connect with Paul Copcutt: Music: Thank you to Zoax for the intro music. *By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself.
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| Building a Personal Brand as 'The Note Guy' with Scott Carson | 09 Nov 2021 | 00:45:31 | |
Why you have to check out this episode:
3Rs Read Resource Reflect Read: Tribes by Seth Godin Resources: Reflect: Do not go where the path may lead; go instead where there's no path and leave a trail. - Ralph Waldo Emerson Deliver equals success; perfection equals broke. - Scott's marketing mentor The only thing that you will guarantee by not taking action is failure. - Scott Carson
We live in a world of instant gratification. We want quick results, and when we don't get them at once, we give up. We need to be reminded that anything worth having takes time. Just like building a business, building your brand is a long-term game that requires patience, creativity, and the right mindset. In this episode, Scott shares insights and ideas on brand building and marketing. As for him, there is a lot to be learned from repetition and from giving value. Continuously putting yourself in front of your audience allows for brand recall. People connect more when you are being authentic and come from a place of help. When it comes to creating content, done is better than perfect. You've got to take action, especially where videos are concerned. Don't shy away from doing them, or else you will be left behind. He doubles down on narrowing your niche and focusing solely on it, so you get quality clients over time. He's got one system that keeps everything in his business going and working. Find out what that is. Scott Carson (aka "The Note Guy") has been an active real estate investor and entrepreneur since 2002, focusing on the niche of distressed mortgage notes. Since 2008 he has purchased over $1 Billion in distressed notes on residential and commercial properties all across the country. He has helped thousands of real estate investors and entrepreneurs create wealth through his debt buying tactics and classes, helping his students close thousands of deals. He also hosts the nationally syndicated radio and podcast Note Closers Show Podcast. An avid sports fan, he spends his free time traveling, gardening, and making memories. He calls Austin, Texas, home with his better half, Stephanie, and their four-legged kids. Topics Covered: 03:44 - How he became the 'note guy' Key Takeaways: "It's just a matter of following up, constantly trying to stay in front of them -- with phone calls, emails, and LinkedIn messages. And there are some tools that we use to help automate that a little bit." - Scott Carson "Here's what works well, short, short videos, 10 minutes or less on LinkedIn, and you got to post regularly on there, something valuable. If you don't have a video, post an article or something, but don't just post the link to the article, share your opinion. But avoid talking about politics and religion." - Scott Carson "Being hyper-niched like I am, that's been the biggest thing because my audience, my subscribers, my listeners, they know I'm not gonna sit here and try to sell them on some new technique or tactic or anything like that. I'm focused solely on what I do, so when they want to come in and find information about the note business, they come to the note guy, the one they've done some marketing in the past, to help them with what's going on." - Scott Carson "Don't go wide. Go deep into that one niche and go down, and you'll find success. You also find a lot better quality clients in the long run." - Scott Carson "Repetition is something that we can all learn versus just sending that once and waiting for people to fall over with deal flow or money or credit cards, whatever. You have got to hit them again and again and change the message a little bit and add value along the way." - Scott Carson
Bluehost powers more than 2 million websites online and is the No. 1 recommended hosting provider by WordPress. With 24/7 support, free SSL certificates, and free domain name registration, Bluehost web hosting is a powerhouse. Get their special web host pricing by clicking here: https://www.bluehost.com/track/paulcopcutt/ Connect with Scott Carson: Connect with Paul Copcutt: Music: Thank you to Zoax for the intro music. *By clicking on the Bluehost link, I may earn a small commission at no cost to you. However, Bluehost is the web host I recommend to all my clients and use myself. | |||
| Mindset, Marketing, and Meditation - From Corporate to Real Estate Investing Success | 02 Nov 2021 | 00:34:50 | |
What you will learn from this episode:
Living off from your corporate job will only last for as long as you are working with your employer. When you stop working, no money comes in, and you are left with nothing. Have you thought of thriving and surviving even when not working? In this episode, Prashant Kumar shares how mindset plays a big part for him to create something for himself in this lifetime through real estate investing, making big decisions and scoring big. Leveraging his experience, contacts, and network helps him develop enough confidence to engage in enormous deals and navigate markets not many venture into. Let’s learn about how he brands and markets himself in syndication. How it pays to always give value and invest in relationships more than anything else. And in all that he believes and does, let’s find out why meditation is at the core of it. Prashant Kumar is a successful Multifamily Operator. He applies his 25+ years of experience in corporate America to analyzing Income & Expenses, calculating Net Operating Income (NOI) and calculating Purchase Price based on NOI and Market Cap Rate.
Read: Best Ever Apartment Syndication Book by Joe Fairless Resource: Resources from his CCIM designation Reflect: "The more I do, the more I realize how little I do." - Prashant Kumar Topics Covered: 03:03 - What made him quit his corporate job and focus on real estate investing? Key Takeaways: "When I quit my job, I was thinking, what have I created for myself, I mean, is that what I really wanted to do all my life? I said Listen, I have to have something on the side which makes money for me, to survive even if I'm not working. Yes, I want to work for as long as I can. But I didn't want to be dependent on the money that comes from my job. So that helped me to think, and started me getting into real estate." - Prashant Kumar "I started connecting with the right people, right mentors, a lot of people had me, I helped a lot of people on the way. And I jumped into multifamily, where I could scale my portfolio just by one building, even if I buy one building in a year, that's good enough, you know, it can create me some income, or I'm in syndication, whatever, it creates more income for me than just buying a single family home." - Prashant Kumar "I don't want to start my career from the bottom. I have started from, where can I utilize what I have gained in this life? I mean, my contacts, my experience, my mindset, that's the most important part, my mindset to scale it to a different level." - Prashant Kumar "It is very important to have a good mentor; you can make bigger decisions easily. When you are in a group, then you have access to the network. It is easier to be in a group and and do the things with consent, rather than you making a mistake and finding yourself that you made a mistake." - Prashant Kumar "In syndication people have to trust you. And your branding is very important. I think one important thing is organic growth. As you come in contact with new people, you help them out, you create an aura of knowledge sharing. And that's how people invest with you." - Prashant Kumar "I would not suggest to an 18-year old to go and invest. What I would suggest is learn your ropes first. Finish your education, do your homework, work with somebody for a year or two, so that you understand how it works." - Prashant Kumar Additional Resource:
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Music: Thank you to Zoax for the intro music
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| From Addiction to a 7-Figure Business: Personal Brand Resilience | 26 Oct 2021 | 00:41:01 | |
What you will learn from this episode:
Read: Resource: Calm - a meditation app Reflect: "Do it despite. Do it despite how you feel, whatever it is, you need to do it, despite." - Daniel Blue
That seems to be quite a hopeless case. Yet, something is noteworthy as our guest, Daniel Blue, this week turns his helplessness into building a seven-figure business. How are you supposed to stand up and start anew? In this episode, our guest for today shares his journey from addiction and how he was able to defeat everything, remain sober for more than a decade, prove his worth once again, rise to the top and become the success story that he is today. It may seem an impossible feat to many, but with the renewed credibility he brings and the life lessons learned, he now helps people find solutions. With an insurmountable challenge before him, what saw him through was a strong mindset and confidence to conquer everything. And who could better share the action steps to overcome struggles in life than him? He also talks about the business he founded, Quest Education, and how that helps many people find alternative investment opportunities and use their retirement accounts penalty and tax-free. Daniel Blue is a regular contributor to Forbes.com and is the owner of Quest Education, a company that helps entrepreneurs obtain capital for their companies, pay off high-interest debt and make money tax-free using a self-directed retirement account. His story is unique in the sense, as he had a daughter when he was 19 years old and overcame addiction to Oxycontin at 20 years old. Those two life-changing moments helped shape Daniel into the man he is today.
03:17 - His turning point from drug addiction to being clean and starting anew Key Takeaways: "You have to be able to learn from your mistakes, move on, and be able to learn from those failures because I'm ultimately a better person today because of the huge failures that I made in the past. It sucks, but it's who I am." - Daniel Blue "I feel like the tougher the shit you deal with, the harder it is, the more it's pushing you to the limit, the more stressed, more anxiety, typically on the other side of that struggle is success." - Daniel Blue "The first thing that comes to mind in creating a resilient mindset is building self-worth. Affirmations work; I believe in them. I believe they're a tool. However, it's about confidence. And the way you can develop confidence is by keeping the promises you make to yourself. And if you can keep promises that you make to yourself, you inherently build up your self worth." - Daniel Blue "Networking and relationships have been a big reason I've been able to get to where I'm at today." - Daniel Blue "I just started with the basics; I started with seeking out relationships with other people that were in a good place mentally. They had good relationships; they had good health, they had a good mindset. It's just small wins; it's just consistently putting yourself in the right place, at the right time, and controlling what you can control." - Daniel Blue "If you're American, the big problem that you have is, if you have a retirement account, you really can't access it without paying penalties and taxes. And it's a lot of penalties and taxes to the IRS. We're talking 20, 30, sometimes 40% that you lose. And so we show people how to access money in their retirement accounts penalty and tax-free." - Daniel Blue "If you want to use your retirement accounts to invest into real estate, there might be a way that we can help you structure your retirement accounts a little bit differently, to get those results to get you out of debt to get you the funding to invest in real estate and not have to pay penalties and taxes on your hard-earned money." - Daniel Blue "Personal branding has been a big part of what we've been focusing on especially this year and positioning ourselves to, you know, generate some organic traffic, so we definitely get some business from people just reaching out to us." - Daniel Blue "If you come from a place of confidence, then it's a lot easier to dismiss that voice in your head that is selling you a reason not to do something or selling you on questioning yourself." - Daniel Blue Additional Resource:
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Music: Thank you to Zoax for the intro music
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| Why Your Smile is Your #1 Personal Brand Sales Tool | 19 Oct 2021 | 00:50:56 | |
What you will learn from this episode:
3Rs Read, Resource, Reflect Read: Think and Grow Rich by Napoleon Hill Reflect: "Breakdown equals breakthrough." - Darryl Davis "Focus on serving, not selling. Focus on touching people's lives, and the money will follow." - Darryl Davis "Show me your friends, and you show me who you are because it rubs off on you." - from Darryl's Mother's words
It is so simple, yet it means a world to relationships and businesses. What is so essential about smiling that you need to do it more often, especially now, when we are all covered up with masks? Our guest for today uncovers what is behind that smile, a simple act yet packing in a profound gesture. With communication breaking down these days, his insights on how a smile can do a lot to one's positive mindset and how it helps lighten the most difficult situation are something we can all look forward to learning from him. Darryl Davis started his real estate career at 19 years old on Long Island New York and quickly climbed the ladder to become a Top Produceraveraging six transactions a month. Then a Licensed Broker and manager of a new office that became the #1 listing and selling branch within its first six months of operation. He is a Best-Selling Author with McGraw-Hill Publishing for his book, "How To Become a Power Agent in Real Estate" and author of 2 other books in cluding "How to Design a Life Worth Smiling About." He is the founder of the only year-long real estate coaching program, The POWER Agent Program® which has proven results of agents doubling their income over their previous year. Lastly, Darryl is a Certified Speaking Professional (CSP). It is the Topics Covered: 04:02 - How the pandemic has reinvented the real estate industry Key Takeaways: "Part of the reason why I think we've seen such an increase in the sales price and list price and why things are selling so quickly is simply because I think what the pandemic did for people is point out to them just how important their shelter is." - Darryl Davis "Agents who haven't pivoted and embrace the change, and recognize that they had to improve their skill and ability of communication, a lot of them have gotten out of real estate because of that." - Darryl Davis "You need to have a CRM where you can see your customers, your clients, your leads, follow up with them, automate that process, keep a record of it, I always call it farming. You've got to water it, and you've got to get rid of the weeds, you've got to cultivate it, you got to talk to it, whatever, pray on it, but you gotta work it." - Darryl Davis "One of the values of owning real estate is time." - Darryl Davis "One of the common denominators that I've seen about successful agents is they do not compare themselves or look at what other agents are doing. They may look at them to get ideas, but they don't compare themselves to them. They compare themselves to themselves. They run their race." - Darryl Davis "People that smile are more open, they're more receptive, they spend more money, so when they're happy, there's less resistance to life. They're more attractive, they have better relationships. I mean, really, it's an amazing thing smiling." - Darryl Davis "Studies show that people who smile more, they actually live longer. - Darryl Davis Download your One-Page Strat Plan: https://reibranded.com/checklist/strat-plan/
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| The Power of Story to Build Your Real Estate Business | 12 Oct 2021 | 00:42:56 | |
What you will learn from this episode:
3R's Read, Resource, Reflect Read: The Seven Essential Stories Charismatic Leaders Tell by Kurian Tharakan Influence: The Psychology of Persuasion by Robert Cialdini
Reflect: "Don't ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive." - Howard Thurman
Besides the features and benefits, how do you inject an entertainment angle to your marketing so something sticks with your prospects and they convert? Religions from the world over have done it and successfully gather people to rally behind them and their beliefs. Storytelling makes that possible. Our guest for today's episode can teach anyone to be more charismatic, compelling, and persuasive through a simple framework "The Seven Essential Stories Charismatic Leaders Tell." Kurian Tharakan is based in Edmonton and is the founder of sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors. He has over 25 years sales and marketing experience, and is the author of the Amazon bestseller, The Seven Essential Stories Charismatic Leaders Tell which details how anyone can move people and mountains with the power of story. He has consulted for companies in numerous sectors, including Professional Services, Manufacturing, Distribution, High Technology, Software, Non-Profit, and the Life Sciences. In addition to his consulting practice, he is also an Executive in Residence at the business accelerator TEC Edmonton where he assists clients with their go-to-market strategy. Prior to StrategyPeak, Mr. Tharakan was a vice-president sales & marketing for an Alberta based software firm where his team achieved notable wins with several US Fortune 500 companies. Topics Covered: 03:08 - The power of story Key Takeaways: "Facts by themselves are very boring, until infused with meaning and then told in story form. And that's how you make it stick. And what happens when you make it stick is you get the response that you may want." - Kurian Tharakan "Regis was the personal marketing consultant to Steve Jobs. And he used to say that great marketing takes its cues from great religion. And if you think of any, in order for religion to get more people into the religion stand, you have to tell great stories. And it's not just one story, it is a series of stories that are all welded together and merged to form a storyplex." - Kurian Tharakan "Story four is all about the enemy we face,not necessarily a person, it can also be something that we choose to overcome, something that we fight for or fight against." - Kurian Tharakan "When you tell all these stories, the imagination lights up and it becomes more than a bunch of bricks and HVAC systems, pavement, and concrete there. It becomes a story that comes alive which supports the price that you are asking for." - Kurian Tharakan "If all other things are equal, now you're comparing one property to the other property. Now, the story is what makes it come alive. One story, you as whatever it is, developer, a real estate agent, mortgage broker, that is your responsibility to install that story in all its grandeur in that prospect's head." - Kurian Tharakan "The ultimate thing is, sales is in large part, although it's about delivering functional value propositions that are functionally relevant and emotionally significant, there's a significant amount of entertainment value associated with this as well. When I say entertainment in this context, I say storytelling, tell stories." - Kurian Tharakan Additional Resource:
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Music: Thank you to Zoax for the intro music | |||
| Achieve Your Real Estate Business Goals by Re-Starting Your Year | 05 Oct 2021 | 00:13:42 | |
What you will learn from this episode:
3 Rs Read, Resource, Reflect Read: Resource: Todoist App Reflect: "You don't need new plans for next year; you need a commitment." - Seth Godin
We're down to the last stretch of 2021, and how are things going so far? Have you accomplished what you've set out to do at the start? If the opposite is true, how do you make up for it and turn this year great? You only have to commit again now -- this year, not next year. In this episode, Paul shares how you can turn 2021 into a great year regardless of how things have been in the past months with action steps that will set you up for success in 12 weeks and a strategy plan to help you implement your business objectives. Topics Covered: 01:23 - How's the year been going so far? Key Takeaways: "You don't need a new plan for this next quarter. You need a commitment." - Paul Copcutt "First thing first is to set, or hopefully you already have, to reconnect with your vision." - Paul Copcutt "You want to set a 12-week goal that directly relates to and moves you towards your vision." - Paul Copcutt "You want to be thinking about building that plan to achieve that 12-week goal. And really be spending a high degree of your time focused on that 12-week plan. And then really, backing it right down to planning that first week." - Paul Copcutt "It's not really about the time; whenever you do that, it doesn't really matter. But it's the fact that you actually do it. And you actually do it consistently." - Paul Copcutt Additional Resource:
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Music: Thank you to Zoax for the intro music
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| Making the 4-Day Workweek a Reality in Your Real Estate Business with Joe Sanok | 28 Sep 2021 | 00:28:19 | |
What you will learn from this episode:
3 Rs Read:
Reflect: "What we're seeing is that the four-day workweek actually unleashes creativity and productivity in a much different way where people can get more done in their personal lives, but then they can also get more done when they're actually working." - Joe Sanok
Real estate investors and realtors are experiencing this reality, and whether they realize it or not, it's only adding up to the stress. How do you become creative and productive even when working less time than what you have been used to? In this episode, Joe Sanok shares how slowing down can lead to heightened productivity. He shows a new way of working, speeding up your work week and slowing down your weekends. Hence, his book, “Thursday is the New Friday”, talks about this concept of working. Instead of drowning yourself with work, why not pursue other hobbies and interests outside of business and spend time with family and loved ones, so you get more creative and productive and attain a work-life balance. Joe Sanok is a keynote and TEDx speaker, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, and Lewis Howes, Joe is a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader's Digest, Entrepreneur on Fire, and Yahoo News. He is the author of five books and has been named the Therapist Resource top podcast, consultant, and blogger.
02:38 - Why Thursday is the new Friday Key Takeaways:
"That one-minute break is actually enough just to spark that we're ready to go back to a task." - Joe Sanok "How do we slow down to turn off the brain? One of the best things that people can do is they can start to put things into their time off, something like taking a painting class. Forget about business, forget about the problems of the world and just laugh. Make sure that we don't jump back into the business world." - Joe Sanok "So specialists can always become generalists. But generalists cannot become specialists; we want to really start to specialize." - Joe Sanok Connect with Joe Sanok: Connect with Paul Copcutt:
Music: Thank you to Zoax for the intro music | |||
| 3 Essential Communication Skills for Your Real Estate Personal Brand with Gina Monaco | 21 Sep 2021 | 00:42:07 | |
What you will learn from this episode:
3Rs Read, Resource, Reflect Read/Listen: Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You by John Hall On Brand - Podcast by Donny Deutsch Resources: Reflect: "Whether you believe you can or you can't, you are right." - Henry Ford
How do you put your message out there and create an emotional connection so you stand out from the rest and people take action with you? Gina Monaco is a Mortgage Agent and Team Lead with TMG - The Mortgage Group, one of Canada's largest national brokerages, with a reputation as leading-edge residential and commercial mortgage experts and widely considered a mortgage education resource. Gina is based in the town of Dundas, Ontario. She has been a business owner, communications professional and is a Certified Jack Canfield success coach. Her philosophy is that everyone, including the people you consider successful, has 525,600 minutes to invest in themselves every year. You don't get to NOT create. You only get to create two ways; out of design (your creation) or out of default (your old way of thinking). In this episode, Gina gives insights on how you can map out your personal life successfully as you would your business life. She talks about the key things in communication you should consider in sending out your message. She points out mistakes people commit where they think they have set themselves apart in their messaging, yet it turns out not to be the case. And she recommends how to do it best. Topics Covered: 02:55 - Why design our lives day by day rather than just let it go by Key Takeaways: "You either let it go by and let it pass you buy. Or you start creating the way you want that life to be or what you want those days to look like. And that really started me thinking about life in general, and how I manage my days." - Gina Monaco "In business, you always start with a business plan. You put your business plan together; you put your marketing plan. You have goals; you have quarterly goals, you break them down into weekly goals, daily goals, what's going to get you there. It's a business model that you bring into your personal life and works just as well." - Gina Monaco "I think with communication, you have to be very, very clear, and you have to use clear, concise language in all your communications and have it all be consistent." - Gina Monaco "Now, you do the same thing, but you do it digitally. You have your website; you have your social media. That's how you build your brand now, through your website and your social media. And people are still networking." - Gina Monaco "You just have to relate to the person that you're dealing with. You have to be likable. Because if people like you, they're gonna gravitate a little bit more to you than somebody else who's less likable." - Gina Monaco
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| How Personal Development Will Build Your Real Estate Personal Brand with Greg Junge | 14 Sep 2021 | 00:39:14 | |
What you will learn from this episode:
Read: The Compound Effect by Darren Hardy Success Habits of Super Achievers - 80+ Authors Resources: Books and Podcasts Reflect: “Life is not about waiting for the storm to pass, it is learning how to dance in the rain.” - Vivian Greene “Slow and steady wins the race.” - Robert Lloyd
Working and improving on yourself and surrounding yourself with a good support system that extends beyond business helps you face the overwhelming demands of running your real estate business. Greg Junge is the founder of Seven Figure Capital. He has been investing in real estate since 2012 and is passionate about helping people just like you to escape the rat race, build passive income, retire early, and live the life you’ve always wanted to live. Topics Covered: 02:13 - Why he got into real estate and not something else Key Takeaways: “What I love about real estate. There's so many different niches and there's pros and cons to all of them. But as long as you learn it, and that's what you feel is right for you and your portfolio and makes you happy, then cool. Go with it. And that's kind of what we're doing at this point and no complaints.” - Greg Junge “I know personal development really helped me make those right connections, gave me the confidence to ask the right questions, and just put me around the right people to ask the right questions to those people.” - Greg Junge “For me, the mastermind is just having that positivity, that mindset, and just having those smiling faces and knowing that I can ask them an easy question, or I can be vulnerable and maybe open up.” - Greg Junge “That's why I love my mastermind, because it's not just personal development. It's not just finances and real estate, a lot of people there are not real estate investors, and that kind of thing, which is great, because it balances out the mastermind. And, our lives are not just finances, in real estate, it's health and nutrition and relationships.” - Greg Junge “Don't be hard on yourself, if you do miss a day, get right back on it . Everybody falls and trips. But, getting back up is the key to creating that habit.” - Greg Junge
Connect with Paul Copcutt: Music: Thank you to Zoax for the intro music
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| From Chaos to Control: Scaling Your Real Estate Business Using the ATLAS Method with Jeff Barnes | 04 Feb 2024 | 00:32:29 | |
As your real estate investing business grows, scaling effectively is one of the challenges you face. You want to focus on capital raising and building relationships, but a lack of processes can result in inefficiencies, errors, and difficulties in maintaining quality service. You want to be able to establish standardized workflows to ensure uniform quality of service and minimize errors across all aspects of the business. In this episode, Jeff Barnes shares his ATLAS method for helping business owners structure, systemize, and optimize their operations for accelerated growth, allowing them to scale quickly. And what about the capital raising? Jeff is also the CEO of Angel Investors Network, helping more entrepreneurs bring their products, services, and technology to the market as an advisor, mentor, coach, and venture fund manager. He shares some of his best insights and advice on what it takes to attract angel investors. You cannot scale a business without proper systems, proper structure, proper processes, a good team, good training, all of that. That's all very important. - Jeff Barnes In this episode, you will be able to:
Jeff Barnes, the CEO of Angel Investors Network, boasts a robust background as an advisor, mentor, coach, and venture fund manager. His expertise is instrumental in guiding entrepreneurs through the intricate process of attracting angel investors. Renowned for his Atlas method, he provides a systematic framework for structuring and optimizing operations to facilitate accelerated growth, enabling businesses to scale efficiently. With a sharp focus on team building and the pivotal significance of demonstrating traction, his insights are underpinned by a deep understanding of the essential components vital for entrepreneurial success. His practical guidance and emphasis on capital raising and investor attraction make him an indispensable resource for entrepreneurs seeking to enhance their real estate investing endeavours. For all podcast episodes, go to https://www.realestateinvestorcontentmarketing.com/ For the latest in content marketing tools, tips and tactics for your real estate investing. business go here https://bit.ly/reicontent Connect with Jeff Barnes:
Other episodes you’ll enjoy: 5 Questions That Identify Your Real Estate Investing Brand Investor Jitters? Location Intelligence: the Real Estate Investors' Secret Weapon with Thomas Walle Welcome to Real Estate Investor Content Marketing
Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business https://bookme.name/paulcopcutt/bb
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| Happy New Year!! Now, Back to School with Paul Copcutt | 07 Sep 2021 | 00:14:46 | |
How are you tracking on the goals you set at the start of the year? Year-end is just around the corner, and today is a great time to look back at the months that have passed and see how you are doing with your plans. What you will learn from this episode:
Read: Invisible Selling Machine by Ryan Deiss The Conversion Code by Chris Smith The Compound Effect by Darren Hardy Success Habits of Super Achievers - 80+ Authors Topics Covered: 02:58 - What you can think about and do at this last quarter of the year Key Takeaways: "Take a moment or two to celebrate what you have achieved this year, even if the year hasn't turned out the way that you hoped. At least give yourself a pat on the back and celebrate some of the wins that you have had. It's always a good exercise to do." - Paul Copcutt "Go beyond the goals you've already set for yourself and pick something that you really want to think. 2021 will be a great year if you are able to do this over the next four months. And then ensure that every day you're taking some action towards that one big thing. It could be very small steps. But the compound effect of taking those small steps is that you're going to be much more likely to hit that one big thing by the end of the year." - Paul Copcutt "I think that strategy of looking for various forms of information and adding to your knowledge or your skill base is a really good strategy to implement on an ongoing basis. But particularly now, as I say, with that four months to go." - Paul Copcutt Connect with Paul Copcutt:
Music: Thank you to Zoax for the intro music
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| Stop Making Life Difficult, Your Personal Brand Will Thank You with Tim Tsai | 31 Aug 2021 | 00:52:33 | |
Getting scammed and having your whole life savings wiped out in your first real estate venture is never fun at all. And you have your health issues to deal with on top of that. How do you turn things around to work to your advantage, start anew, create a real estate business, and grow it to attain financial freedom? In this episode, Tim Tsai shares his knowledge, experience, and passion for helping others live the life of their choice, and talks about his personal mission of creating 1,000 millionaires by 2040 through financial education. What you will learn from this episode:
3 Rs Read Resource Reflect Read / Listen: Primary Greatness: The 12 Levers of Succcess by Stephen Covey Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes by Tom Wheelwright How I Built This - Podcast with Guy Raz Resource: Reflect: "Be the change you want to see in the world." - Gandhi "Life is not difficult. You make it difficult." - Tim Tsai "Time is everything, we're all given 24 hours a day. What you do in those 24 hours paves the way for the life you live." - Tim Tsai
Tim Tsai is a full-time real estate investor and co-founder of Trust Your Talent, a Canadian Financial Education platform, and currently based in Edmonton, AB and travelling extensively to keep an eye on his investments. He came to Canada from Taiwan at age 17-minus-one day to learn English. After 16 months in the Canadian high school system, he went to university for Marketing with a dream of getting into an advertising agency. Since working at an advertising agency didn't work out, he found a mentor – from a local program called "Leaders of Tomorrow" at the Vancouver Board of Trade, who encouraged him to embrace a career in sales instead After retiring himself at the age of 30, Tim began to pursue another goal and passion of his – helping those who are committed to achieving financial freedom do the same. Topics Covered: 04:04 - On a personal mission in creating a thousand millionaires by 2040 via real estate Key Takeaways: "And one of my personal goals was just to let people know how attainable financial freedom really is. I think most people don't have a blueprint; they don't have a roadmap in terms of how things can be done. Because it really doesn't take a whole lot as long as you have the right strategies and the right systems and the right path to follow." - Tim Tsai "I've spent the last decade now feeling better, looking better, treating myself better, and acquiring different tools to feel good and look good. So that I can legitimately stand in front of people and say, this is what I'm passionate about -- financial independence and financial freedom because it's not so much about the real estate side of things. A real estate is a tool, money is a tool. It's about what it can allow you to do to build a life that you deserve." - Tim Tsai "I just realized that, 'Oh, okay. I come from a marketing background; I want it to look professional at the same time, I want it to be educational.' And so I think my marketing for the last decade plus now has always been focusing more on education rather than what is it? It's always what is it, how does it work? But more importantly, what can it do for you? - Tim Tsai "How I do my marketing is really understanding people's why, what drives them? And let's get some clarity on that, no different than 1000 millionaires by 2040. There's a deadline, there's a clear goal, and there is a term that everybody can relate to." - Tim Tsai "This is why going back to tie it all back in here is that even in the UK, we are in multiple markets as well. And it's all performance-driven. Before we determine strategies, we always have a solid financial goal in terms of what we want to accomplish in every market because it isn't cheap going to different markets. It's also not about how much you make, it's more importantly about how much you get to keep what you've made." - Tim Tsai "So with investors that I work with myself for our own portfolio, and with the students that we train, I always say at the very minimum two by two. So once we've determined your financial goals, two strategies in two different markets, so that you are not 'live or die' by one market and one strategy." - Tim Tsai Connect with Tim Tsai: Connect with Paul Copcutt: Music: Thank you to Zoax for the intro music
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| Build Your Real Estate Personal Brand with Digital Marketing with Jacob Perez | 24 Aug 2021 | 00:31:04 | |
What you will learn from this episode:
3Rs Read, Resource, Reflect Read: The Seat of the Soul by Gary Zukav Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg Reflect:
How do you cover a wide base of your target market without spending a ton of time and resources talking to each one of them? Jacob Perez has been investing in the Hamilton, Ontario real estate market since he was 23 years old and now has a portfolio of close to 10 million dollars with 40+ doors. He assures everyone not to be scared of personally branding themselves. He states the many reasons why you shouldn’t have to worry or avoid it. Topics Covered: 02:34 - How the digital experience at Synergy avoids geographical constraints and allowed for a much larger target audience Key Takeaways: "And the beauty of forums or content or things like that, are a little bit different than the ads we do, is that they live online forever. So it's not like an ad where if they didn't click on that one-week campaign, you don't collect anything from it. This stuff is potentially generating new leads for years to come and things like that." - Jacob Perez "I came from a digital marketing background, a consulting background, and from the very beginning, which is a couple of years before the pandemic, we've never really done the face-to-face thing. And that allows you to have a much bigger target audience and don't have that geographical constraint." - Jacob Perez "I don't want to look like a billboard, and scream the mortgage rates and come at you from the perspective of, 'I'm a mortgage agent' rather, 'I'm willing to help you because I am willing to help you naturally, it's not fake.' If you're a real estate agent, but you have an Instagram page about home design, and you're consulting people in home design, it's a non-threatening way to build a relationship and trust and eventually transfer them over to your services." - Jacob Perez "I think there are more and more people entering the mortgage industry. The barrier to entry is very low. The other thing is, it's going to be the rise in technology, and you're going to see all the major five banks competing on who could have the best tab to have the best streamline mortgage experience." - Jacob Perez "I think real estate investors are a great niche because I think they're the least or rate-sensitive niche, and they appreciate you the most, whereas, some other type of buyers, you just might not see them for another five years plus kind of thing." - Jacob Perez "If anyone out there is looking to build a brand-related business or things like that, you just have to have the courage to go forward and do it. There are so many people who are afraid to brand themselves that just by that alone, your competition is actually very little, you'd be surprised. The kind of people that you're trying to attract, you will attract." - Jacob Perez Connect with Jacob Perez: Connect with Paul Copcutt: Music: Thank you to Zoax for the intro music
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| Marketing and Branding Commercial Real Estate with Paul Copcutt | 17 Aug 2021 | 00:37:20 | |
Last year Paul Copcutt was interviewed by Adney Fernandes, a Commercial and Multifamily Real Estate Investor, Founder of the OnCom Network (now CanCom Investment Network). He shares his thoughts and ideas around marketing and branding in commercial real estate. What you will learn from this episode:
Sometimes, instead of focusing on the most important things we need to do for our real estate investing brand, we get pulled in many directions wasting time and money doing things that aren't helping our brand building and marketing. How can you position your real estate investing business to attract the right investor partners rather than chase them? In this episode, let's listen to Paul's important thoughts on branding from a marketing and social media perspective. Think about how you can leverage LinkedIn and Facebook for your real estate investing brand. Hear important insights around targeting your audience, qualifying leads, and partnerships. He is generous with actionable and useful tips on putting content out there, whether videos or written form, or any other forms of communication that generates sales conversation for possible conversion. And with COVID shifting everything around us, make use of his suggestion of an old basic sales technique that provides a source of strong leads. "The brand is trust and credibility, and marketing is about the visibility of that trust - Paul Copcutt
02:07 - Differentiating branding from marketing Key Takeaways: "At the end of the day, success, visibility, and credibility of that brand is what other people say about it." - Paul Copcutt "People buy based on emotional reasons versus rational reasons, in a lot of cases, particularly around successful brands." - Paul Copcutt "Targeting your audience-- it's critical because you could spend a lot of time and resources and money trying to be everything to everyone. And you'll end up either chasing your tail or you won't be very effective. That helps you differentiate your brand. It makes your brand memorable. It helps people refer you, as well." - Paul Copcutt "Like many types of sale, it's going to be a numbers game. In terms of, you're going to have to go and talk to 100 people to get ten people who are interested to get five people who are really interested to get three people that are going to invest. For that 100 up there, why not have something pre-recorded that you can direct them to versus having all that one-on-one. Leverage technology." - Paul Copcutt "I would think that for the majority of people that are looking for real estate, not necessarily real estate investors, but people that might consider investing in real estate as a silent partner... I think LinkedIn is a very underutilized network. There is a lot of information you can get out of LinkedIn without having to pay for it. It's probably the only network where you can organically have success, trying to identify people and have sales conversations." - Paul Copcutt "Always asking versus pushing. So, it will be a message saying, would seeing a presentation on multifamily investing, or medical plaza investing be of interest to you?" - Paul Copcutt "Some of the good basic sales techniques like referrals...I think a lot of people ignore the referral avenue, and yet a referral is probably the strongest lead you'll ever get." - Paul Copcutt Connect with Paul Copcutt:
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| Build Your Real Estate Wealth by Adding Value | 10 Aug 2021 | 00:35:24 | |
What you will learn from this episode:
3Rs Read, Resource, Reflect Read: The Millionaire Real Estate Investor by Gary Keller Resource: Reflect: "If you help enough people get what they want, you're going to get what you want." - Zig Ziglar "True wealth comes from those people who create value, and that is where sustainable wealth comes from." - Lane Kawaoka If there is a way to build wealth faster, it's definitely not through the retirement system or mutual funds or anything of that sort. 03:11 - Going after his dream and not just be bribed with salary Key Takeaways: "I started to get into these turnkey rentals. I'm not doing my own property management, that's for sure. But I'm using and leveraging other people so you as the investor need to be able to manage other people and keep them accountable." - Lane Kawaoka "If everybody just followed what I did, and just bought a handful of other rentals, they'd be on the path to financial freedom a lot faster than the traditional method." - Lane Kawaoka "This is why I stay the heck out of residential real estate because it's all based on emotion. This is why I stayed in the commercial route, it's based on an operating income, what the property produces, which is something I can control." - Lane Kawaoka "I think part of our secret sauce is we've closed dozens of 100-unit building, so brokers know who we are. We're closers, so we get to the forefront of the best off-market deals. And even when there are multiple bids, we're kind of put out there as proven closers, which is what brokers like in the commercial route." - Lane Kawaoka "It's got to fit your personality. And I think part of it [brand building] comes from; we just have a good product. I mean, where else can you make a higher return, less headaches, a better-underwritten asset that's institutional that has great landlords backing in case things go wrong." - Lane Kawaoka "You have an unsecure product; now you’ve got to do all these tricks or games, a very common multi-level marketing realm. They sell a bunch of supplements; they're probably not as good as what's the best product out there. So you’ve got to rely on all these tricks and games. Tricks and games are for kids, when you don't have the best product out there." - Lane Kawaoka "I follow this 70, 20, 10 rule of law. 10% of it is the academic stuff. And that's the books, that's the podcasts. 20% of it is mentorship or getting around other peers doing the same thing." - Lane Kawaoka "What I would implore people to do more of is, get out of your shell. Stop, listen, get your air pods out of your ears, get on the phone. Nobody talks on the phone these days. I talked to my investors all the time. The reason why it's so effective is because nobody talks to each other. Nobody gets to know each other these days." - Lane Kawaoka
Connect with Paul Copcutt: Music: Thank you to Zoax for the intro music
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| Ready, Set, Goal - Real Estate Investing the Right Way with W. Rick Harris | 03 Aug 2021 | 00:51:51 | |
What you will learn from this episode:
Read: Conquering the Content: A Step-by-Step Guide to Online Course Design by Robin M. Smith Resource: Reflect: "Failure is success in progress." - Albert Einstein Building a real estate investing business entails a good foundation and a process that looks out for important details to keep it growing and running well. How do you start and set up your real estate investing business for sustainability and success? W. Rick Harris is an investment real estate author, coach, and consultant who helps investment real estate investors to boost their real estate purchasing and renting ability. Drawing on twenty years of investment real estate experience, Rick reveals the strong financial foundation, sustainable wealth and living legacy that investment real estate can bring to our lives. In his debut book, 31 Days to Purchasing and Renting Your First Investment Real Estate Property, Rick demystifies the real estate purchasing process and expertly guides readers through the steps to starting their own investment real estate business. In this episode, Rick shares stories, lessons, insights, and advice culled from his personal experience managing his own investment real estate business. He uses the book he wrote as a point of reference in setting forth important ideas and concepts in the areas of business planning, branding and marketing, joint venture and partnerships. Topics Covered: 03:00 - How real estate piqued his interest with his Dad getting into real estate after his stint in the armed forces Key Takeaways: "I just felt that in my life, having a job and then being a real estate investor on the side just seemed to make sense. And it gave me some financial freedom that I hadn't anticipated." - W. Rick Harris "The biggest thing is being able to develop a business plan. It's comprehensive because you have to know where to start. And then you have to be committed to the business. And a lot of times, people don't think of real estate as a business. But it definitely is a business." - W. Rick Harris "You have to take all things into consideration, that you're setting up a business. And so even if you don't manage your properties directly with the tenant, you're still managing your properties with the team." - W. Rick Harris "What you need first to do before you do any marketing or branding is, do you have the mindset, because you need the mindset of an entrepreneur and a small business person. Because if you don't have that, then I don't think you should go any further. - W. Rick Harris "A single-family home isn't an investment. Well, it's an investment into a lifestyle, but it isn't really an investment into your investments because it's all money out. It's no money in. You do not realize any revenue from your personal home." - W. Rick Harris "If you go to day 25 in my book, that's when I start talking about branding and marketing. You've got to go through 24 days in my book before you get to marketing and branding, which is critical to your business." - W. Rick Harris "At the end of the day, I just want people to understand that I believe that investment real estate should be part of your financial portfolio, but not all of your financial portfolio. And that it takes years, in a lot of cases, for someone to earn enough money to actually then take it on as their career." - W. Rick Harris "Success is important, but it's a long journey. Success isn't overnight." - W. Rick Harris W. Rick Harris’ Book and other resources: Connect with W. Rick Harris: Email: wrickh@vaulttoinvestmentrealestatesuccess.com Connect with Paul Copcutt: Music: Thank you to Zoax for the intro music
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| Use a Second Brain to Accelerate Your Real Estate Business Success | 27 Jul 2021 | 00:39:31 | |
What you will learn from this episode:
Read: Invest in Debt: The "How To" Book on "Buying Paper" for Cash Flow by Jim Napier The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle Resource:
How do you make your lead generation process flow better and make sure you're not missing any leads and letting anything slip through? Daniel Martinez is a co-founder at Hivemind CRM. He is also a commercial investor, a developer, and owns a software company. Anthony Gaona is a Hivemind CRM co-founder and a Nationwide Land, Ranch & Farm Investor. In this episode, Daniel and Anthony talk about Hivemind as a CRM software and also a mastermind. They built Hivemind out of a necessity to get everything organized and have all the marketing tools in one place for a smooth transition from one tool to another. While other CRMs work by connecting to other marketing tools, Hivemind has it all integrated. You need not use separate tools and run the risk of forgetting or getting lost in the process. It's about time you forget about using Excel spreadsheets separately and ditch your scraps of paper and post-its with a more reliable and robust CRM. Do you want to create unlimited websites for the specific purpose you want to use them for? That's a possibility here. Are you finding it hard to look for joint venture partners and lists to market with? With Hivemind Mastermind being a power network and a superpower team, there is a lot to look forward to. Having growing pains and figuring out so many things with your real estate investing business? Find out how the Hivemind mastermind group takes care of that. Worrying about high marketing costs? Learn how Hivemind mastermind can lower that. Topics Covered: 04:07 - What is Hivemind, and how the idea of it was born? 07:19 - The notion behind creating the Hivemind mastermind 08:48 - Talking about Hivemind as more than just software 09:31 - Comparing how they track leads before and the way they do now with Hivemind 10:16 - Having people on the platform with so much value to give and people learn a lot from. 11:10 - Is Hivemind for seasoned or brand new investors? 12:11 - Does Hivemind software cater globally and with any type of business other than just real estate? 13:27 - What is unique, and what differentiates their CRM from the rest in the market? 14:48 - How does Hivemind help with lead generation and marketing now and in the future? 16:32 - How does Hivemind lower marketing costs? 18:34 - Talking about Hivemind being complementary to all other lead generation strategies 20:05 - What does 'The List Guys' do and help you with, and what is meant by skip tracing? 23:27 - How does 'List Guys' apply to specialized or niched markets? 24:41 - What's the biggest thing about having the Hivemind CRM instead of just relying on Excel or a paper system? 25:55 - Huge benefits of having the Hivemind CRM 31:11 - Daniel and Anthony's favorite brand preference 33:28 - The duo's recommended books 37:15 - Making unlimited websites inside Hivemind Key Takeaways: "I've heard these gurus say their marketing budget is $100,000 a month or $200,000 a month for marketing for them to be able to sustain the real estate company. With the Hive mind, the bigger your team gets, because we have an affiliate program where you add people to the CRM, and we pay you monthly for it, and you teach them to do exactly what we're doing, and we can teach them as well, your marketing costs actually go down day by day." - Anthony Gaona "Having a CRM is what I call it like an outsourced brain because now I don't have all this cognitive loading, where I have to remember all these dates and numbers and stuff." - Anthony Gaona "When I first started, it was Excel spreadsheets. You always have to put reminders and stuff paper on your desk, and it was just annoying. I got into Podio, and it was a different animal. And it's complex. That just wasn't for me. And then when we had the opportunity to create this, there's just so much more efficient as user-friendly. You can do a lot more with it. Calling, texting, everything all in one." - Daniel Martinez "Persons like DeAndre mentioned that he was already doing well, but getting in our system just accelerated him to making his first six-figure month and now he's doing it back to back." - Daniel Martinez "I'm doing a pretty decent amount of real estate deals right now that I haven't really had to touch at all. So that between a CRM and a mastermind, it's been a blessing, it's been surreal, to say the least." - Daniel Martinez "And that's the beauty of the mastermind -- that there are multiple levels of people that have been in different situations. For you, it might be a mountain right in front of you, but for them, so hey, just step to the left and go right, right up the hill, there's a trail right there. And you're going to overcome that, super easy. And then you can kind of shortcut a lot of the pain of business." - Daniel Martinez "You actually have the ability to make unlimited websites. Our landing pages are built on our platform 100%." - Daniel Martinez Additional Resource:
Connect with Paul Copcutt:
Music: Thank you to Zoax for the intro music
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| Life Lessons Learned in Building Successful Real Estate Businesses | 20 Jul 2021 | 00:38:18 | |
What you will learn from this episode:
3R's - Read, Resource, Reflect Read: Rich Dad Poor Dad by Robert Kiyosaki Resource: Drone for aerial shots of properties and to switch for sale by owner leads to clients. Reflect: What is the ONE thing I can do such that by doing it everything else will be easier or unnecessary? – Gary Keller Have you thought about retiring early in life and living off from passive income and choosing the lifestyle you want? How about starting and growing a real estate business and even multiple businesses and do very well in all of them? Steve Padernacht is a third-generation real estate professional and manages multiple businesses. He runs a successful real estate development company, real estate brokerage, real estate management company, a bar and grill in Midtown New York City and a music label. In this episode, Steve shares a ton of insights growing his real estate business alongside two other successful businesses. Juggling between his businesses, he struggles at times, but he has found a way to overcome them and organize everything. Do you want a no-cost but effective approach to promote your real estate business? You can check out his unique and effective way of marketing his real estate business other than the normal bench advertising. Surrounding yourself with supportive and successful people is solving one part of the puzzle, and he’s got heaps of lessons and wisdom gained from the most important people in his life that he considers are his mentors and coaches. If you find yourself lacking inspiration in moving forward, listen to Steve as he shares quotes and mantras from mentors, coaches, and noteworthy people that have influenced him personally and businesswise. If you’ve got a thing for tools and hacks to make things efficient, effective, and of good quality output better stick around and listen to him. Topics Covered: 02:21 - Sharing his plan to retire at age 40 Key Takeaways: “Technology helps me mostly from an organizational and a communication standpoint. For the most part allows me to time block myself, and the first thing I do, and you know, being with Keller Williams and being a student of Gary Keller is he teaches us that the first thing you gotta do is time block your time off. Because you can't live to work, you have to work to be able to live and I want to spend my time the way I want to do it.” - Steve Padernacht “I'm able to do my business based on my Google Calendar and the technology that I have. Communications wise, social media -- it's amazing that I can literally manage three or four different social media accounts, and communicate my message from all of these different businesses literally from the palm of my hand.” - Steve Padernacht “One of the things I've done is, I've kind of branded myself as your favorite realtor. What I do is I focus on my sphere of influence, or my SOI.” - Steve Padernacht “I think that what I do, primarily, and I don't directly advertise my real estate investments at the bar or in the music industry, but what I do is I just build relationships with people and just have conversations.” - Steve Padernacht “If you're constantly coming from a sense of service, then nobody ever thinks that you have an agenda behind you. And they'll always be willing to help you in return.” - Steve Padernacht “Anything that you're trying to do in real estate, I think the key is to educate yourself. I think you constantly have to be reading, you constantly have to be listening to other people. And learning what other people have done. Success leaves clues, like you just have to go back and look and see what worked for them, and kind of copy it to a degree and then add your own flair to it.” - Steve Padernacht “My uncle tells me to win the day, he says, identify three or four different things or identify one thing that you can do that you'll look at the end of the day, and say I won today. If you can win the day, and you look back over the course of a month, and you have more wins than losses, you had a good month. You multiply that by the course of a year, you multiply that course in five years, 10 years. And then you look back at your life, and you say, “You know what, I won more days than I lost, I live a good life.” - Steve Padernacht “My favorite quote, it's got to come from my father. And he said, “You could only do so much with your hands but, with your brain, you could do anything.” - Steve Padernacht Resource:
Connect with Steve Padernacht:
Connect with Paul Copcutt: Music: Thank you to Zoax for the intro music
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| How to Personally Brand Your Real Estate Investing Business with Paul Copcutt | 13 Jul 2021 | 00:37:32 | |
What you will learn from this episode:
Attracting the wrong investors for your real estate investing business is a waste of your limited time and resources. Managing a bad relationship is never worth spending your time on. How do you get across your message with clarity and zero in on the right people? In this episode, Paul shares everything about personal brand which encompasses team brand, and company or corporate brand -- understanding who you are, what your unique skills, advantages and strengths are that serve as your key differentiators, and communicating them the best so you stand out from the rest who claim to do the same thing you do. Topics Covered: 03:06 - What he helps people with Key Takeaways: “Everybody already has a brand. The key is whether they understand what that is, and then how they best communicate that.” - Paul Copcutt “Everything that you do, every interaction, every delivery, every time somebody comes across you or talks about you, you want them to think that thing, that brand. That's what you want to be perceived.” - Paul Copcutt “If the plan is to run a company to be successful, but not leave a legacy, then brand You. If it's something that you're looking that's going to be bigger than you, or it's going to be passed down to family, then branding a company name might make more sense.” - Paul Copcutt “If one is kind of reluctant to shout from the rooftops about their personal brand on LinkedIn, as it relates to a side business, what you might do is choose to set up a company page. There, sell real estate, investment, income, whatever it is, and then promote and add value and try to attract people.” - Paul Copcutt “What are they? Who are they? What do they do? What's the impact that they have? And who they do it for? And why? Why should those people care? So clarity of message is first and foremost.” - Paul Copcutt “Consistency, delivering on that message, so the business card, the email, letterhead, website -- those are all tools to get that message out there. But if you're not clear about what the message is, and you're not consistent, all the great websites in the world, the best looking business cards are not going to be worth anything.” - Paul Copcutt “Don't try and do it all. When it comes to a brand, just pick one or two things and start with that. Don't get overwhelmed by, ‘I've got to have everything in place.’ Keep it simple. And just work at it consistently.” - Paul Copcutt
Connect with Paul Copcutt:
Music: Thank you to Zoax for the intro music | |||
| Marketing Your Real Estate Investing Business with Paul Copcutt | 06 Jul 2021 | 00:36:47 | |
What you will learn from this episode:
When it comes to your real estate investing business, getting your message clear is one first step but what comes next? 04:15 - What does Paul help people with as a branding and strategy consultant? Key Takeaways: “It's the personal brand that will differentiate. What do they bring to the table that's different that makes them stand out? - Paul Copcutt “First and foremost, is spending some time understanding what are those emotional attributes and skills that people associate with you, but not with someone else.” - Paul Copcutt “A great thing would be, what are the 10 things that you've been asked 100 times by potential clients. Well, okay, shoot a video for every one of those ten. 30 seconds, grab your phone, shoot yourself, stick it up on LinkedIn.” - Paul Copcutt “The one thing to keep in mind is, perhaps not to try to do too much everywhere, but maybe pick one medium that you're most comfortable with.” - Paul Copcutt “Everything I see you do, everything I see you interact with, or 90% of the time, it goes back to ,oh, yes, that's part of your brand.” - Paul Copcutt “I used to say, constancy, kind of working at it all the time. But I kind of dropped that now. It's not necessarily that you need to be doing it all the time, but you need to have context. It needs to have relevance.” - Paul Copcutt “I always say with branding, it's a marathon, not a sprint. Let's look at the brands. The chances are, if you look at the brands you know, and love, not just people but products and services, they've taken time to build. I mean, Apple is not a phone that just came out three weeks ago.” - Paul Copcutt “Don't try to be somebody you're not. You already have the qualities that make you who you are. Leverage those.” - Paul Copcutt
Resources mentioned: Connect with Paul Copcutt:
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| 5 Questions That Identify Your Real Estate Investing Brand | 28 Jan 2024 | 00:12:37 | |
Ready to uncover the true essence of your personal brand and stand out in the real estate market? Join me as we dive into the world of personal branding assessments, revealing the secrets to differentiating yourself and taking your business to the next level. But what happens when the perception of your brand is not what you expected? Stay tuned to find out. In this episode, you'll be able to:
In this Real Estate Investor Content Marketing podcast episode, Paul Copcutt delves into the significance of understanding and evaluating your personal brand. He shares his expertise on personal brand assessments, particularly highlighting the Fascinate and 360 Reach assessments. These tools help individuals uncover their unique abilities and receive anonymous feedback from a diverse group of people to gauge their personal brand perception. He emphasizes the value of rational and emotional attributes associated with personal brands and how feedback on objects chosen in the assessment can offer insights into pricing and positioning strategies. The episode provides a comprehensive insight into the importance of personal branding for real estate investors and offers practical tools to differentiate themselves in the market. Whether you want to enhance your brand perception or refine your content marketing efforts, this episode offers valuable takeaways for real estate investors seeking to stand out in the industry. Connect with me here:
Other episodes you’ll enjoy: Investor Jitters? Location Intelligence: the Real Estate Investors' Secret Weapon with Thomas Walle Welcome to Real Estate Investor Content Marketing LinkedIn Unleashed: Turbocharge Your Real Estate Brand
Are you struggling with attracting the right people for your opportunities? Let's set up an initial call to get to know each other and discuss how we can help raise your visibility, increase leads and grow your business https://bookme.name/paulcopcutt/bb | |||
| Is Zooming Out Damaging Your Personal Brand with Paul Copcutt | 29 Jun 2021 | 00:19:26 | |
What you will learn from this episode:
Are you already tired and worn out of the many meetings and virtual events you attend online? Does getting back to in-person meetings appeal to you at the moment? The novelty and excitement of having just to stay home and do everything online have already worn off. In this episode, Paul shares some lessons from recent online events he has attended and helped facilitate and tips on how you can build your brand before, during, and after an event. With our goal of maximizing every event for our brand awareness and visibility, and network building, you wouldn't want to miss an opportunity to do so. With that end in mind, it is wise to make the most of what you can do for the time invested in those events. Let's listen to Paul's insights in this regard as they help you best leverage virtual events for your real estate investing business. Topics Covered: 04:17 - What steps to take into consideration pre-event when looking at events online Key Takeaways: “Meetings should be like salt, a spice sprinkled carefully to enhance a dish. Too much salt destroys a dish. Too many meetings destroy morale and motivation.” - Jason Fried “When you're thinking about attending meetings, I think you do need to be selective, you do need to think about what are the objectives or the goals that you're setting yourself for attending that meeting in the first place.” - Paul Copcutt "Make sure that you're looking for as much detail as possible of the event. The less there is a description, the less that they are promising, the bigger the red flag as far as I'm concerned." - Paul Copcutt "Look at who's speaking, not just from whether you recognize them or not, do a Google search and see if they've spoken elsewhere if there's feedback from other events where the speakers have attended. And what do people think of the information that they've shared?" - Paul Copcutt "Search for that conference hashtag and see who else might be already registered and saying they're going. That might give you an indication, as you know, are these the type of people that you want to be potentially engaging with?" - Paul Copcutt "Once you've decided on registering for the event, share it yourself. It's not only for you to have other people like you interested decide to attend as well. It's also a brand-building exercise, it puts the notice out there that you're spending time investing in yourself." - Paul Copcutt "Don't be afraid to reach out to the organizers and the speakers ahead of time." - Paul Copcutt "Once you've decided it is the event, make sure it's booked into your calendar and give yourself the time and the space to attend." - Paul Copcutt "During the event try to turn off the distractions; be present, you've invested the time, you've done the research, this is an event you want to add to your knowledge or your network or your business. So put that time aside, don't try to multitask, you'll end up switching yourself off from both and not be performing well in either area." - Paul Copcutt “Follow up with the connections you've made, you know, you've invested time.” - Paul Copcutt
Music: Thank you to Zoax for the intro music
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| What Was That You Said With Paul Copcutt | 22 Jun 2021 | 00:11:27 | |
What you will learn from this episode:
Have you thought about the consequence of assuming that people understand what we mean with words or acronyms, especially using industry jargon? Just because it is widely used in the real estate industry doesn't mean everyone knows what they are. In this episode, Paul shares something he is guilty of, as most of us are, talking to someone using words or acronyms that confuse rather than clarify. We're often so fixated on our own space and industry that we set aside the fact that there are those outside our fold who don't know the industry jargon we are talking about. We want to get our message across to prospective real estate investors in ways and at the level that they understand. Otherwise, we might be losing them in the process just because we confuse them. That's why Paul came up with the five recommendations around not using words and jargon that people find confusing so your messaging will work out for you. Topics Covered: 01:29 - What Paul is guilty about Key Takeaways: "Sometimes we do spend so much of our time kind of focused within our own space within our own industry, within our own markets that we forget that sometimes we're over complicating things." - Paul Copcutt "Keep it simple. Keep it around about 12 to 15-year olds' language level of understanding. And you can't go wrong with that." - Paul Copcutt "Make sure that it's a focused message, that you're sharing the benefits of whatever it is you're trying to explain. And it's aimed at the people that you're trying to explain it to." - Paul Copcutt "Make sure that the messaging is consistent, on your website, in presentations that you make, marketing materials that you're sharing with people. Any touchpoint that people are coming across your messaging, you want to ensure that there's consistency there." - Paul Copcutt "If you're going to do a weighing upscale between Google and the audience, then you want to err towards the side of the audience versus making it Google Keyword focused." - Paul Copcutt "Make sure that you're injecting YOU into your messaging; people buy from people." - Paul Copcutt Connect with Paul Copcutt:
Music: Thank you to Zoax for the intro music | |||
| I Didn't Ask For Your E-mail Anyway with Paul Copcutt | 15 Jun 2021 | 00:14:59 | |
What you will learn from this episode:
You may be doing your brand more harm than good if you're sending messages to people who haven't even agreed to receive them or subscribe to them. That kind of action reeks of desperation in generating leads and that is not a good idea to begin with. How do you make your email effective for marketing your real estate investing business without having to demand attention, become too salesy or sound spammy? In this episode, Paul relates a personal experience that doesn’t sit well with him and even the rules and regulations set by different countries -- receiving an email that he is not even subscribed to. If you think cutting corners illegally will do you good in your email marketing, you should think again. Not only will you run the risk of getting your emails marked as spam, your brand suffers in the long run. How about doing what’s appropriate but effective -- building trust that leads to long-term relationships? Let’s learn a thing or two, and more as Paul shares how to make email marketing an effective marketing tool for your real estate investing brand. “Think about making that connection between who you are, who your brand is, what you're trying to achieve, kind of longer term from a content and marketing perspective. And make sure it all ties in and there's that clarity and that consistency of message.” - Paul Copcutt Topics Covered: 01:30 - Talking about email marketing - do’s and don’ts Key Takeaways: “Email marketing is still the most effective way to reach people. And so it does need to be an integral part of your real estate investing business, building and brand building the marketing, but you want to be doing it sensibly and not making dumb mistakes, like adding people to lists that you shouldn't be adding people to.” - Paul Copcutt “If you've got a list of people that don't even want your message, and you're continuing to send it to them, it's costing you money. It’s much better to have a smaller, engaged list who wants to receive your messages and potentially will engage with you to the point of hiring you or working with you.” - Paul Copcutt “Don't expect this to be the shortcut, quick way to generate leads and prospects. It is a long-term game. But if you work at it, then email marketing can be a highly effective marketing tool for you to use in your real estate investing business.” - Paul Copcutt Recommended Resource: Connect with Paul Copcutt:
Music: Thank you to Zoax for the intro music | |||