Explorez tous les épisodes du podcast Ragnarokast
| Titre | Date | Durée | |
|---|---|---|---|
| AI, Analytics, and Pineapple Pizza: Cracking the Code on Martech ROI | Ragnarokast #19 | 07 Feb 2025 | 00:40:06 | |
This week on Ragnarokast, we're diving into the world of AI in marketing with special guest Laura, Manager of Technical Consulting at Ragnarok. From cleaning up your data to building smarter martech stacks, Laura, Spencer, and Steven tackle the myths, challenges, and opportunities around AI adoption. | |||
| Marketing Hot Takes: AI, Real-Time Data, and CDPs | Ragnarokast #18 | 17 Jan 2025 | 00:28:10 | |
This week, Steven and Spencer chat with Josh Wolf, Senior Director of Solutions Consulting, Channel & Partnerships at Tealium. They cover everything from the rise of AI in MarTech to what’s next for CDPs—and even toss in a few hot takes along the way. | |||
| Future of Marketing Analytics | Ragnarokast #10 | 05 Jan 2024 | 00:30:55 | |
Join hosts Steven Aldrich and Spencer Barrett with special guest Neha Nathan from Mixpanel on Ragnarokast. They explore the shift from product analytics to mixed marketing analytics, discussing the role of complete data in today's marketing. Dive into the deprecation of GA3/4 and the need for a fresh analytics approach. Tune in for a discussion packed with practical advice and a glimpse into the future of your marketing analytics! | |||
| Building Better Tech Stacks Through Consultancy | Ragnarokast #9 | 08 Dec 2023 | 00:30:33 | |
In this episode of the Ragnarokast, Steven and Spencer chat with Solutions Architect, Geordan “G-Unit” Kaderis about the ins and outs of tech stack consultancy, and why a one-size-fits-all platform is hardly ever the best solution. | |||
| Holiday Hiccups and Pivots | Ragnarokast #8 | 10 Nov 2023 | 00:24:33 | |
In this episode of the Ragnarokast, Steven and Spencer chat with our customer success superstars, Shelly and Hannah G on solving Holiday Hiccups and Pivots. | |||
| Level Up Dynamic Images for Email | Ragnarokast #7 | 06 Oct 2023 | 00:19:43 | |
In this episode of the Ragnarokast, Steven, Spencer, and Cat chat with Eric Elliott from NiftyImages to discuss how to create exciting data-driven graphics to solve the woes of boring-looking dynamic content. | |||
| Transforming Data into Results | Ragnarokast #6 | 08 Sep 2023 | 00:30:42 | |
Let this be the first of many! In this episode of the Ragnarokast, we have some clients of ours, Amanda Amato (Director of User Engagement) and Adam Salzman (Product Analyst), from Updater. We talk about how data can drive results, and how a great agency partner can set you up for success. Also, we ask why dolly.com doesn’t have an Aroma Filter. | |||
| Modern Tech Stack | Ragnarokast #5 | 11 Aug 2023 | 00:35:39 | |
🎙️We have a ✌️two-for-☝️one special for you! The Ragnarokast we teamed up with Josh Wetzel from OneSignal and this episode will be on both of our podcast channels. Join us for a round table discussion as we talk tech stacks, the future of AI in MarTech, and the history of our partnership🤝. | |||
| What’s Loyalty | Ragnarokast #4 | 06 Jul 2023 | 00:27:18 | |
In episode 4 of the Ragnarokast, we ask, What’s Loyalty? 🤔 Tune in to hear from our Co-CEO, Spencer Barett, our Strategist, Loretta Doria, and Talon.One’s Partnerships Lead, Zach Ettelman, as they talk about all things customer loyalty. | |||
| Making Capture Fun │Ragnarokast #3 | 09 Jun 2023 | 00:19:35 | |
Episode 3 of the Ragnarokast is out: Making Capture Fun. 🤩💜Tune in to hear from our Co-CEO, Spencer Barett, our Strategist, Melanie Zippe, and Digioh's Head of Marketing, Jace Farran, as they talk about how Digioh takes the sketchiness out of data capture and makes customer experiences personal 🔊. | |||
| What's the purpose of a landing page? │Ragnarokast #2 | 05 May 2023 | 00:23:42 | |
Tune in to the latest episode of our new podcast, Ragnarokast! This episode stars the Co-CEO hosts, Steven and Spencer, and features our Creative Director Cat as they talk about the strategy x creative approach to landing pages. #podcast #marketing #strategy #creative #landingpage | |||
| The Year of the Customer Journey │Ragnarokast #1 | 07 Apr 2023 | 00:12:03 | |
Check out the first episode of our new podcast, Ragnarokast! Listen to our awkward but lovable and knowledgeable Co-CEOs, Steven and Spencer, break down how the customer journey is the key to growth in 2023. #podcast #marketing #martech #CRM #agency #customer #growth | |||
| MarTech Transformation: The Agency +1 Model and why it works | Ragnarokast #17 | 15 Nov 2024 | 00:32:53 | |
Join us on Ragnarokast as we welcome lifecycle marketing expert Drew Price of 10 Billion Emails! Inspired by a recent article of his, “The Agency +1 Model and why it works,” Spencer and Steven wanted to dive in deeper and also share their perspectives coming from the agency side. | |||
| Ragnarokast Trailer | 06 Apr 2023 | 00:00:40 | |
Two awkward best friends/co-CEOs discuss all things Marketing and MarTech. The official podcast from Ragnarok, Inc. Subscribe for more thought leadership, insights on incorporating tech solutions and automations into your marketing programs, and lots of laughs. | |||
| MarTech Transformation: The Modern Customer Communication Platform | Ragnarokast #16 | 11 Sep 2024 | 00:52:49 | |
In this episode, Steven and Spencer speak with Heather Blank [SVP, GTM Strategy + Partnerships @ Iterable] about how the explosion of digital channels and digital identification has propelled the rise of Customer Communication Platforms. These multi-channel tools need to meet the customer both offline and online - on their phone, at their desktop, in their physical mailbox, or on their favorite chat app. | |||
| The Power Duo: SaaS Partners and Agencies | Ragnarokast #15 | 09 Aug 2024 | 00:41:35 | |
Join Spencer and Steven as they chat with Pat Rondinelli from Twilio Segment. Hear about Spencer's certification adventure during a blizzard, the power of combining SaaS partners with agencies, and real-world success stories with Segment and Ragnarok. | |||
| Developing MarTech Tools That Align with Brands' Needs | Ragnarokast #14 | 09 Jul 2024 | 00:44:48 | |
We sat down with Colin Nederkoorn, Founder & CEO of Customer.io to discuss why MarTech platforms should develop their products and their companies based on what their customers actually need. This includes ongoing investment in new features, understanding marketers' data requirements, and aligning with their culture and values. | |||
| Data Compliance with Direct-To-Consumer Brands | Ragnarokast #13 | 05 Apr 2024 | 00:35:18 | |
Spencer and Steven welcome Ari Messer, co-founder of Littledata, who shares insights on how “little data” makes the biggest difference. With their focus on e-commerce, the guys discuss the challenges of accurate data tracking, privacy compliance, the use of first-party data, and their new integration with Klaviyo. | |||
| Coming soon on the Ragnarokast | 29 Mar 2024 | 00:00:17 | |
Ayyy! Ohhh! We’ve got Ragnarokast lucky #13 headed your way soon—with Ari Messer from the one and only, LittleData! 🎙️ Stay tuned cause it’s coming soon! ⭐ | |||
| Data Integrity and ROI in Tech with Census | Ragnarokast #12 | 08 Mar 2024 | 00:46:53 | |
This episode of the Ragnarokast, we have special guest Boris Jabes, CEO at Census. We learn that in the world of CDP and Compostable CDP, we’re all “Bags of Attributes.” Also, Spencer and Steven are definitely not crypto bros. | |||
| Journey with A.I. | Ragnarokast #11 | 09 Feb 2024 | 00:30:23 | |
Join hosts Steven Aldrich and Spencer Barrett with special guest Yusef Akyüz from Insider on the Ragnarokast. AI is moving FAST. Just a few episodes ago, Steven was talking about how he hoped that the future of AI would include journey builders for email marketers, and now it’s here. Join us as we break down the present and future of AI in marketing and how to keep things “human-in-the-loop.” | |||
| AI Decisioning & The Future of Marketing Personalization with Hightouch | Ragnarokast #20 | 07 Mar 2025 | 00:43:50 | |
AI is changing marketing, but how much of it is real and how much is just hype? In this episode, we sit down with Tejas Manohar, Co-CEO of Hightouch, to talk about: | |||