Radical Disruption – Détails, épisodes et analyse

In today’s episode, I have Hannah Romero here to talk about how to have high-income months without going viral. Hannah helps women in business increase their sales by six figures with organic Instagram content, even with a small following and/or engagement.

In this episode, we talk about creating high-income months without going viral or having high engagement. It’s all about conversion, and Hannah is an expert at teaching clients how to increase their sales on Instagram. 

In today’s episode, we cover:

• Why you don’t need to go viral to have a high conversion rate
• A behind-the-scenes look at how Hannah has high-income months
• What automatic systems you should have in place to increase your income
• Ideas for mini funnels and master funnels
• Best practices for creating a freebie that will naturally lead prospects into your sales funnel
• A step-by-step of what formats of freebies work well and how to measure their success
• What percentage of a conversion rate to aim for
• Tools to create and automate funnels
• The importance of a value proposition
• Mistakes to avoid when creating your value proposition

Resources & Links:

• Flodesk [affiliate link]
• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30-day free trial + 20 free story templates

Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you.

Connect with Hannah:

• Follow on Instagram @hannahmarieromero

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/10/08/how-to-have-high-income-months-w-out-going-viral-w-hannahmarieromero-episode-88/

Mentioned in this episode:

Join IG University!

IGU

In today’s episode, I talk about how asking questions can create more sales in your business. I often hear people say they’re struggling to get to know their ideal client avatar and get feedback and testimonials. I have a very simple solution: ask questions. There is so much power in asking questions. In this episode I’ll walk you through how asking your customers questions leads to useful data and information you can use to sell more. 

In today’s episode, I cover:

• Why asking questions is so powerful
• How you can get data and testimonials from asking questions
• Where to find opportunities to ask questions
• How to use language from the answer you receive to sell more
• Four scenarios of how you could ask questions to your customers

Resources & Links:

• 150 Free Hooks
• List Building 101
• Manychat
• IG University
• Kajabi 30 day free trial + 20 free story templates

Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/10/01/how-asking-questions-can-create-more-sales-in-your-business-episode-87/ 

Mentioned in this episode:

Join IG University!

IGU

Creating a name for your business (or your products or services) takes work. Today's guest, naming strategist Katie Pannell, has built her business on this very niche topic. In this episode, Katie and I discuss the psychology of naming methods to come up with your own effective and innovative names, whether or not clear or clever offer names are better, and some of the strategies she uses with her own naming clients. 

I actually hired Katie a few months ago to help me name a new business I'm starting, and she was absolutely fantabulous! This project is still under wraps, but I was blown away by the entire process and am so excited for you to hear from Katie and how she built something that is so needed in the online space.

In this episode, we cover: 

• Katie's entrepreneur story and how she got to where she is today
• The risks and rewards of choosing a clever versus clear name
• Balancing clarity and creativity when developing a name
• Naming strategy for digital products, physical products, and brands
• The linguistics of naming and some of the methods Katie uses
• Using AI, market research, and taglines

Resources & Links:

• Profit Mavens Summit
• 150 Free Hooks
• List Building 101
• Stories that Sell
• Manychat
• IG University
• Kajabi 30 day free trial + 20 free story templates

Connect with Katie:

• Follow on Instagram @katiepannell
• Check out her website
• Get her free resource: Never never names

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/07/30/are-clear-or-clever-offer-names-better-w-katie-katiepannell-episode-78/ 

Mentioned in this episode:

Join IG University!

IGU

There’s been a common theme in my DMs recently with a lot of questions along the same line of “how do you make your messaging so magnetic”.

Magnetic messaging means that people are drawn in and sold before you actually have the chance to sell to them. Are you feeling stuck to attract your ideal clients? I’ll share my movement piece, and how it embodies the values and the vision behind what I teach.

In today’s episode, I’m going to walk you through simple tips to create copy that goes from boring and predictable to exciting and relevant, ultimately creating magnetic messaging that sells.

These tips are:

• Create a movement piece that embodies the overarching idea of what it is that you teach. This needs to resonate deeply with your audience and the outcome they’re searching for.
• Infuse your copy with effective language that speaks directly to your ideal follower or ideal client’s aspirations or challenges to drive conversion
• Leverage Chat GPT to help you understand your ideal client’s thoughts (I share a prompt below to use). 
• Use the exact language your ideal client is using

Find the prompt you can use in Chat GPT here: https://myanichol.com/2024/07/23/creating-magnetic-messaging-that-sells-episode-77/ 

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes (and the Chat GPT prompt!) here: https://myanichol.com/2024/07/23/creating-magnetic-messaging-that-sells-episode-77/ 

Mentioned in this episode:

Join IG University!

IGU

I was recently listening to a training and the coach said “your greatest perceived weakness is what you need to lean into, it is actually your greatest strength.” That concept has stuck with me for weeks. In today’s episode, I will share when it finally clicked for me that your weakness is your greatest superpower. We don’t want to deny or suppress our weaknesses; we should be reframing our mindset and embracing the unique qualities that make us who we are. I encourage you to identify those areas that you think are your weaknesses and lean into them as they could be a catalyst for your transformation! 

In this episode, we cover: 

• How this principle applies to you and your business
• Aspects of ourselves that we might consider our weaknesses and how they can be flipped into something useful in your business
• How we can see our “weaknesses” as opportunities for growth and transformation instead of barriers

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/07/16/your-weakness-is-your-greatest-superpower-episode-76/ 

Mentioned in this episode:

Join IG University!

IGU

What do you actually do when the going gets tough? In today’s episode we’re getting really vulnerable. I’m going to walk you through some difficult things I’ve been going through recently and how I’m navigating each of them. Reflecting on everything in the last month made me realize no one fails, they just quit before they succeed. We’re all going to face tough times; it’s part of the entrepreneurship journey.

Listen along as I share some of the tough things I’ve been dealing with:

1. I had my lowest income month I’ve ever had in the last 2.5 years
2. A student in one of my offers told me I’m not embodying what I teach
3. A student was plagiarizing one of my offers
4. I had a tragedy in my personal life recently
5. I lost a very large investment in another business
6. I goofed up with something I taught in one of my offers

While it’s been a really tough month, I’ve tried to remember that disruption proceeds your biggest breakthroughs. How many of us throw in the towel right before our breakthrough? Ultimately where we need to land: our dreams are worth fighting for.

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Related Episodes: 

• Episode 12: How I’d navigate that
• Episode 20: A hard week: bts reality of my business.
• Episode 21: How I’d navigate that part 2
• Episode 45: Recent failures in business
• Episode 53: Difficult situations I’ve navigated recently + how

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/07/09/what-do-you-do-when-the-going-gets-tough-episode-75/ 

Mentioned in this episode:

Join IG University!

IGU

Today’s episode is filled with deep and meaningful knowledge on how entrepreneurs can better take care of their mental health. I’m joined by Dr. Kelly Vincent, a Licensed Clinical Psychologist (PSY30672) and owner of Nourished Wellness Group, a holistic mental health group practice in Encinitas, California. In this episode we hear how to look deeper within to find the emotional root of a variety of mental roadblocks that can cause fear and anxiety while experiencing our entrepreneurship journey. Dr. Vincent shares techniques for getting curious to bring the root of issues to light and tips for how to overcome them and move forward to find success.

She takes a deep dive into:

• High functioning anxiety
• Generalized anxiety
• Imposter Syndrome and how we perceive competency
• The importance of healthy self talk
• How critical restorative rest can be
• Sustainable habits and routines to combat burnout
• Why slowing down matters

Resources & Links:

• The 5 Minute Journal [affiliate link]
• The Secret Thoughts of Successful Women: Why Capable People Suffer from the Imposter Syndrome and How to Thrive in Spite of It by Valerie Young [affiliate link]
• Profit Mavens Summit
• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Dr. Vincent:

• Follow on Instagram @dr.kellyvincent
• Visit her website
• Visit her group practice website
• Download her FREEBIES:
• Anxiety Toolkit
• Imposter Syndrome Workbook
• Holistic Strategies to Boost Mood
• Nourish Your Nervous System
• Somatic Practices to Support Your Nervous System

Connect with Mya:

• Follow on Instagram @myanichol
• Join my email list
• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the full show notes here: https://myanichol.com/2024/07/02/the-critical-role-of-restorative-rest-in-entrepreneurship-w-dr-kelly-vincent-dr-kellyvincent-episode-74/ 

Mentioned in this episode:

Join IG University!

IGU

I’m beyond excited for today’s episode! My friend and long-time inspiration, Kahlea, is joining me today! Kahlea Wade is a Creator Economy and Influencer Marketing Expert with 9 years of experience in the industry. In addition to being a creator herself, she's worked with creators to help them secure nearly $1,000,000 in brand partnerships. In 2022, she launched a talent agency called Alora Society with one of her friends, which facilitates mutually beneficial partnerships between brands and creators. Through Alora Society, their creators have partnered with renowned brands like Meta, Nike, Amazon Prime, Skims, Michael Kors, Etsy, Tresemmé, and more. Kahlea has also been featured in outlets such as Fox News, The Today Show, and Forbes for her creator insights and expertise.

Kahlea brings her wealth of knowledge to us today by spilling all the tea on how to pitch yourself to a brand and create paid partnerships. She goes in-depth on so much info, you’re going to want to listen to this episode multiple times!

Kahlea shares:

• What to say or do to reach out to partnerships to pitch yourself
• How to turn gifted partnerships into paid partnerships
• A deep dive into what variables determine how to create your rates for working with brands, as well as ideas for how to build equations for rates
• What and what not to have in your media kit
• What metrics brands are looking for when hiring a creator or influencer
• What to watch out for or make sure is included in contracts
• What mistakes in general that creators and business owners should avoid to make sure that their getting the most out of their experience working with brands
• How to pitch to a brand for a long term partnership
• How to attract brands through your content and accounts

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass
• Kahlea’s Negotiation Playbook and FREEBIE Brand Partnership Pitch Template

Connect with Kahlea:

• Follow on Instagram @kahleanicolee
• Follow on Threads @kahleanicolee
• Follow Alora Socity on Instagram @alora.society
• Download her FREEBIE: Brand Partnership Pitch Template

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/06/25/how-to-land-high-paying-brand-partnerships-from-gifted-products-and-become-a-pitching-master-w-kahlea-kahleanicolee-episode-73/ 

Mentioned in this episode:

Join IG University!

IGU

On today’s episode we have Emily Parsons, the founder and Co-CEO of Let’s Get Social Agency, a marketing and funnel agency helping female entrepreneurs scale their online business with strategic and simple sales funnels. Emily has been invited to speak on stages at Fortune 500 companies like Macy’s and has worked on marketing projects with brands like Abercrombie & Fitch, Toyota, and Nike. And has helped over 1200 women launch their own online service-based business. When she's not working you can find her soaking in the Florida sunshine with her husband and two pups.

In this episode Emily shares how her and her business partner grew Let’s Get Social Agency into what it is today from where it started, to niching down to Pinterest marketing, to teaching other women how to scale their online businesses.

Emily dives into:

• What’s changed in the digital marketing landscape since starting her business in 2017
• What’s the best business for women in 2024 in the online space
• What did the transition from the corporate world to becoming a service provider look like
• How do you know how to get started in the digital world as a service provider
• How to avoid burnout
• How do you create your profitable package formula so you can scale your business and gain client retention
• Advice on getting started in the virtual assistant world

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Emily:

• Join The VA School Use code: MYA for $500 off the annual membership
• Follow on Instagram @emilyvdw
• Visit her website
• Check out her TikTok
• Don’t miss the FREE ebook: 4-step Playbook to Set Up a Successful Virtual Assistant Business in 2024

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/06/18/scaling-your-business-as-a-service-provider-to-6-figures-w-emilyvdw-episode-72/

Mentioned in this episode:

Join IG University!

IGU

I’m so excited to have Carly Zanoni with me today. Carly is a Northern California native who found her way into the beauty industry 17 years ago. After training with some of the most sought after hairstylists, and spending 13 amazing years behind the chair taking clients, Carly shifted her focus solely to educating other hairstylists. Carly teaches in-person classes but has also had the incredible opportunity to connect with thousands of stylists throughout the world through her wildly successful online education platform Blonde Chronicles University she launched during Covid.

In today’s episode, Carly shares the background, peaks and valleys, and step-by-step of scaling her business. She goes in depth about:

• Changing platforms and steps to use to make that an easier transition
• How she grew her membership to over 8k and social following to over 650k
• Why experimenting with content to see if it works is important
• Accepting you won’t always be in 100% growth mode
• Leveraging what you’ve already built and continue to build off of it
• How she handled pricing increases with customers 
• Taking four years to add two new stand alone courses
• The success of her membership bringing in 150k a month

Resources & Links:

• Profit Mavens Summit

• 150 Free Hooks
• List Building 101
• Manychat
• Stories that Sell
• IG University
• Kajabi 30 day free trial + 20 free story templates
• Around the Clock Masterclass

Connect with Carly:

• Follow on Instagram @the.blonde.chronicles
• Visit her website
• Check out her TikTok

Connect with Mya:

• Follow on Instagram @myanichol

• Join my email list

• Check out my website
• Now on YouTube

Make sure to hit subscribe/follow so you never miss an episode!

Find the complete show notes here: https://myanichol.com/2024/06/11/a-1m-year-business-within-2-years-of-launching-w-the-blonde-chronicles-episode-71/

Mentioned in this episode:

Join IG University!

IGU