Cringe at the thought of self-promotion? Same.

But your people need proof - the kind that builds belief, not overwhelm.

In this episode, we break down how to share wins with integrity, empathy, and zero ego.

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P.S. You're invited to MESSAGE LAB (2nd June 2025)

Think: intimate group of like minded business people, voicenotes, reflections, implementation, lightbulb moments, experimentation, clarity and aha moments to get you to that soul level “yes!! this is it messaging.”

⁠Get all the info here.⁠

_____

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See what I do: ⁠Website⁠

This episode dives into the sneaky self-doubt that holds so many introverts back gives you practical mindset and content shifts to help you show up, softly but powerfully.

_____

P.S. You're invited to MESSAGE LAB (2nd June 2025)

Think: intimate group of like minded business people, voicenotes, reflections, implementation, lightbulb moments, experimentation, clarity and aha moments to get you to that soul level “yes!! this is it messaging.”

⁠Get all the info here.⁠

_____

Come and say hi:

⁠Instagram⁠ | ⁠Linkedin⁠

See what I do: Website

In this opening episode, I share what quiet confidence means to me and why introverts have a natural advantage when it comes to marketing.

If “showing up” feels noisy or performative, this one’s for you.

_____

P.S. You're invited to MESSAGE LAB (2nd June 2025)

Think: intimate group of like minded business people, voicenotes, reflections, implementation, lightbulb moments, experimentation, clarity and aha moments to get you to that soul level “yes!! this is it messaging.”

⁠Get all the info here.⁠

_____

Come and say hi:

⁠Instagram⁠ | ⁠Linkedin⁠

See what I do: Website

Discover practical and authentic approaches where strategy meets soul to build a quietly confident marketing rhythm that works with your personality, not against it.

Come and say hello!

Instagram: www.instagram.com/itsanitapopat

LinkedIn: www.linkedin.com/in/anitapopat

What happens when an introvert books a ticket to one of the UK’s biggest sales and marketing conferences - and goes solo?

In this episode, I’m walking you through my full 3-day Atomicon experience.

From bumping into future friends on the train platform to late-night Bailey's hot chocolates and choosing vibes over strategy.

I’m sharing the behind-the-scenes of what made this event unforgettable and what I’ll do differently next time.

If you're wondering if a big event like this is worth it, have a listen.

🎟️ Want to go to Atomicon 2026?My affiliate link includes virtual access, a payment plan, and the option to cancel until February 2026.

👉 Get your ticket

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This episode is your permission slip to stop trying so hard and start showing up with purpose - the kind that lights your fire from within.

We dive into why purpose isn’t about some big, profound mission; it’s about the meaning that keeps you going when visibility feels vulnerable or exhausting.

Tune in for a grounded, real talk on how to fuel your presence in a way that feels sustainable, authentic, and more meaningful to you.

___________

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If you’re tired of feeling “on” all the time and ready to build your personal brand in a way that truly fits your energy, this episode is for you.

We explore a simple but powerful concept called recharge cushions. It’s a gentle reminder that your energy isn’t something to push through.

It’s about creating space to show up as your fullest, most authentic self.

If this episode sparks something for you, I’d love to hear how you’re creating your recharge cushions.

DM or tag me in your post-cushion cuppa.

Let’s make energy-led branding the new norm, one quiet step at a time.

__________

P.S. You're invited to MESSAGE LAB (2nd June 2025)

Think: intimate group of like minded business people, voicenotes, reflections, implementation, lightbulb moments, experimentation, clarity and aha moments to get you to that soul level “yes!! this is it messaging.”

⁠⁠Get all the info here.⁠⁠

_____

Come and say hi:

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See what I do: ⁠⁠Website⁠

In this episode, I'm diving into why repeating yourself is actually what makes your message memorable and how you can keep saying the same thing in ways that feel fresh and authentic instead of boring your audience (and yourself) to tears.

We'll explore why you need to repeat yourself more than you think, how to say the same thing in completely different ways, and why this approach actually protects your energy as an introvert instead of draining it.

This is where your steady, thoughtful voice becomes something people can really rely on - and where your quiet confidence starts making that loud impact you want to make on the world.

Mentioned in this episode:

Content Mixtape

Includes micro trainings on the customer journey, content goals, and my super simple P Squared framework to help you share the same message over and over again without feeling like you're repeating yourself. Plus 90 days worth of prompts to keep you consistent. All for only £33

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See what I do: ⁠⁠Website⁠

Feel like your content isn’t landing even when you’re doing all the right things?

In this episode, I’m talking about the quiet cost of keeping your message too broad and what shifts when you start writing to the one person who’s been waiting to feel seen in your words.

We’ll explore how to move beyond surface-level content, tap into the thoughts your sweet spot client hasn’t said out loud yet, and finally create a connection that leads to conversions.

This is where your content starts to carry real weight and feels so much easier to create.

⁠

DM me on Instagram⁠ to get on the waitlists mentioned:Message Lab (Audio experience)

––––––––––––––Come and say hi:⁠⁠⁠Instagram | ⁠⁠⁠LinkedIn | ⁠⁠⁠Weekly EmailsSee what I do: ⁠⁠⁠Website

I’m breaking down three simple pillars that will make your marketing strategy feel easier and more intentional.I'm talking about the Trust Bridge that moves someone from stranger to ready-to-work-with-you, and the North Star Message that clarifies what you stand for.

When these pieces are clear, everything else flows naturally, and you’ll start attracting the right people, who are a joy to work with.

Tune in and discover the foundations that will help you find your marketing rhythm.

DM me on Instagram to get on the waitlists mentioned:

• ​Message Lab (Audio experience)
• ​The Content Mixtape (Mini Course)

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Ever done loads of market research only to sit there wondering "okay, now what?"

If you've got golden phrases, client testimonials analysed, and insights coming out of your ears but you're not sure how to turn them into content that actually converts, this episode is for you.

I'm diving into the real magic that happens after you've done the research - how to transform those juicy insights into content that makes people stop scrolling and think "finally, someone who gets it."

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Mentioned in this episode:⁠Silent Storm⁠

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See what I do: ⁠⁠⁠Website⁠

What if your assumptions about your audience are completely wrong?

In this week's episode, I'm sharing why even experienced business owners are probably missing the mark with their messaging, and how to do market research that actually works for introverts (hint: it's not surveys).

I reveal my mirror talk method to understand your audience at a deeper level so you can create content that converts into clients.

__________

Mentioned in this episode:Silent Storm

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Your social media profile isn't a CV—it's a three-second audition for your ideal client's attention. We'll explore the psychology behind that crucial moment when someone lands on your profile and the three essential elements that make them hit follow.

Mentioned in this episode:

Profile Audit - Get my expert eyes on your profile for only £47 (usually £175).

I'll review your whole Instagram/LinkedIn profile and content, then share a video with at least three areas you can improve.

__________

Come and say hi:

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See what I do: ⁠⁠Website⁠

Ever felt like you're doing "all the marketing things" but still not seeing results?

In this week's episode, I reveal the three foundational questions that separate actual strategy from just organized posting, and share real examples from my clients who transformed their results once they made this shift.

If you've been creating content but wondering why it's not converting, this episode shows you exactly what's missing and how to fix it.

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Mentioned in this episode:

Silent Storm

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See what I do: ⁠⁠Website⁠

Spending way too much time trying to figure out what makes you different from everyone else in your industry?

I get it - but while you're hunting for that elusive unique selling point, you're probably overlooking four things that are way more powerful than any USP could ever be...and you already have all of them.

In this episode, I'm breaking down 4 things to focus on instead of your USP, plus sharing the story of a client who went from months of creative paralysis to confident content creation once she stopped looking for what made her unique and started embracing what was already there.

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Does your marketing feel like you're trying to squeeze into someone else's clothes that are completely the wrong size?

If you've been wondering why your marketing feels exhausting, performative, or just plain wrong, this episode will help everything make so much more sense.

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See what I do: ⁠⁠Website⁠

Think you're at a disadvantage when it comes to getting client testimonials? Think again.

In this episode, I reveal why your natural introvert traits (deep listening, creating psychological safety, and focusing on your client's journey rather than your ego) actually make you better at gathering the kind of detailed, emotionally rich testimonials that truly resonate with potential clients.

I'll share the specific questions I use to get heart-felt responses, and why the "messy middle" of your client's transformation is exactly what your next client needs to hear.

If you've been struggling with surface-level social proof, this episode will completely flip your perspective on testimonials.

__________

Mentioned in this episode:

Silent Storm (to see examples of client interviews)

Humble Brag (£22 audio course/journal)

__________

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See what I do: ⁠⁠Website⁠

You already have the best content strategy sitting in your camera roll right now. I'm not talking about your tips or behind-the-scenes posts.

In this episode, I dive into the content that converts followers into clients better than anything else - and why you're probably not using it.

Mentioned in this episode:Humble Brag - audio course + reflection journal for sharing your wins without the ick (£22)

Ever hit publish on content that felt meaningful, then questioned everything when barely anyone responded?

In this episode, discover why your "failed" posts might be your most effective ones, how to create content for both secret admirers and public engagers, and the DM strategy that converts followers into clients.

Mentioned in the episode:

Silent Storm is my signature 1:1 program helping introverted solopreneurs attract dream clients through authentic content and behind-the-scenes strategies. Find out more.

____________

Come and say hi:

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See what I do: ⁠⁠Website⁠

LinkedIn doesn't have to feel corporate or intimidating.

You'll learn why your banner is prime real estate you're probably wasting, how to write a headline that works as your value proposition (not just a job title), and the secret to an "About" section that attracts clients instead of sounding like a boring CV.

Also why I think LinkedIn is actually the most introvert-friendly platform and how to use strategic commenting to expand your visibility without traditional networking.

Resources mentioned: Content Mixtape

Connect: www.linkedin.com/in/anitapopat

Your Instagram profile works 24/7 to attract clients but only if it's set up right.

Here's the exact step-by-step process to turn it into a client magnet from your profile picture to Instagram SEO optimization.

Mentioned in this episode:

Profile Audit - Get my expert eyes on your profile for only £47 (usually £175).

I'll review your whole Instagram/LinkedIn profile and content, then share a video with at least three areas you can improve.

_____

Come and say hi:

⁠⁠Instagram⁠⁠ | ⁠⁠Linkedin⁠⁠ | ⁠⁠Weekly Emails⁠⁠

See what I do: ⁠⁠Website⁠

I'm pulling back the curtain on how I actually structure my business as an introvert.

Because if I'm teaching energy-led marketing but running myself into the ground? That would be pretty hypocritical.

The thing is, I'm quite active in my marketing. I just do it in a way that doesn't drain me.

In this week's episode, I'm sharing the behind-the-scenes stuff -my morning routine, recharge cushions, why I chose podcasting over YouTube, and the client boundaries that keep me sane.

In this episode, I'm sharing what happened when I agreed to do a talk about my business journey - and immediately panicked because my story felt too boring and unremarkable. But when the talk sold out in two days, I realized I'd been thinking about value all wrong. If you've been holding back from sharing your story or defaulting to teaching mode because you don't think you're interesting enough, this episode might shift something for you.

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Mentioned:Silent Storm: www.anitapopat.com/silentstorm

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Why aren't the right clients rolling in consistently?

Chances are it's not your content that's the problem. It's your lead gen, and there are 3 mistakes introverts tend to make that kill the pipeline without you even realising it.

In this episode, I'm walking you through exactly what those mistakes are, why they're so common for people like us, and the simple shifts you can make so you stop relying on referrals and hope as a strategy.

__________

Mentioned in this episode:⁠ 

Content Mixtape

Silent Storm⁠

Come and say hi:

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See what I do: ⁠⁠Website⁠

You craft the perfect post. People like it, comment on it, maybe even share it, but then... nothing. No one actually gets in touch.

The problem? You're probably ending your posts with "DM me" and expecting people to figure out the rest.

In this episode, I'm breaking down why vague CTAs kill conversions and what to do instead so your content moves people closer to working with you.

If you've been wondering why your engaged audience isn't converting, this one's for you.

__________

Mentioned in this episode:⁠ 

Silent Storm⁠

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See what I do: ⁠⁠Website⁠

Posting consistently but your audience isn't growing? You're probably waiting to be found instead of going out and finding your people.

I know it feels safer to just create content and hope the right people stumble across you, but the algorithm isn't doing you any favours. In this episode, I'm sharing exactly where to find your sweet spot clients online and how to connect with them without feeling like a pushy sales person.

If you're tired of shouting into the void and want to actually build an audience of people who are ready to work with you (now or later), this one's for you.

__________

Mentioned in this episode:⁠ 

Silent Storm⁠

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See what I do: ⁠⁠Website⁠

Ever wonder why some posts get people stopping mid-scroll while yours get a quick swipe past?

It's about one thing most people miss when writing their first line - calling out the right person.

In this episode, I'm breaking down the difference between hooks that blend into the noise and hooks that make your ideal client think "wait, she's talking to ME."

Plus, I'm sharing a simple framework you can use right now to write hooks that get the right people to pay attention.

If you're posting content that's getting crickets (even though you know it's good), this one's for you.

___________

Mentioned in this episode:⁠ 

Silent Storm⁠

__________

Come and say hi:

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See what I do: ⁠⁠Website⁠

I'm sharing exactly how I create content - spoiler, it's neither 100% batched or completely spontaneous. It's a hybrid approach that gives you the deep thinking time you need without forcing content when you're not feeling it.

If you've been ping-ponging between "I should batch everything" and "I need to be more present", this is the episode that shows you there's a third way.

__________

Mentioned in this episode:

Content Mixtape

Silent Storm

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Ever notice how the content you force out at your desk feels flat sometimes? That's because your brain knows the difference between "I have to post today" and "I'm actually in the mood to create something good."

In this episode, I'm sharing why content creation feels like such a drag for most people and the simple shifts that can turned it into something  you genuinely look forward to.

Spoiler: it's got nothing to do with motivation or discipline.

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If you've been hesitating to share client results because they're not "impressive enough," this one's definitely for you.

In this episode, I'm sharing why the journey matters just as much as the destination, and how to spot (and share) the wins that are already happening in your client work that you're probably overlooking.

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Mentioned in this episode:⁠Silent Storm⁠

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Ever had someone buy from you and thought "wait, where did they even come from?"

Turns out, your best clients have been on a quiet journey with you for weeks or months - you just didn't see it.

In this episode, I'm breaking down the three stages every client goes through before they buy and more importantly, what content you need to create for each stage so you're not just throwing spaghetti at the wall.

If you want to move people through that journey faster and stop feeling like you're shouting into the void, this episode's for you.

__________

Mentioned in this episode:

Content Mixtape

⁠Silent Storm⁠

__________

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See what I do: ⁠⁠⁠Website⁠

In this episode, we're talking about that all-too-familiar comparison spiral and why introverts are especially prone to it.

I'll share the three signs that you've crossed from inspiration into comparison mode, how to curate your feed so it actually energises you instead of draining you, and when to just close the app and get back to your own work.

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Ever wonder why some content makes you stop scrolling while everything else just blurs past?

There's actual psychology behind it and once you understand how it works, you can make sure your content doesn't get lost in the noise - without feeling icky or like you're learning manipulative tactics.

In this episode, I'm breaking down the psychological principles that make people stop and pay attention with hook examples for each one so you can see exactly how to use them.

If you've been posting content that gets ignored or attracts the wrong people, this episode will show you how to make your content sharper and more strategic (without changing who you are).

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Mentioned in this episode:⁠ 

⁠Own Your Voice - Free Marketing Journal⁠

⁠Silent Storm⁠⁠

__________

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Ever sit down to write a quick social post and find yourself still there two hours later, rewriting it for the fifth time?

Yeah, me too. As introverts, we naturally see all the layers and nuances in everything, which is brilliant for deep work but can absolutely paralyse us when it comes to day-to-day content.

In this episode, I'm sharing how to capture quick content ideas without forcing them, and why lowering the bar might be the smartest thing you do for your visibility. If you've got a drafts folder full of "not quite ready" posts, this one's gonna help you actually hit publish.

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Mentioned in this episode:⁠ 

Own Your Voice - Free Marketing Journal

Silent Storm⁠

Come and say hi:

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See what I do: ⁠⁠Website⁠

You're brilliant at networking events and your clients love your vibe on calls, but the second you sit down to write a post you sound like a completely different person - formal, like you've never had a casual conversation in your life.

The reason your content isn't landing isn't because you don't know what to say. It's because you're editing out all the bits that make you, you.

In this episode, I'm breaking down how to translate your real-life energy into your content, and the simple test that'll tell you if your post sounds like you or like everyone else in your industry.

If you've ever read your own content back and cringed because it doesn't sound like you at all, this one's for you.

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Mentioned in this episode:⁠ 

Silent Storm⁠

Come and say hi:

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See what I do: ⁠⁠Website⁠

I've been avoiding talking to camera videos for ages, but I finally started doing them.

In this episode, I'm sharing what I've learnt from doing these videos instead of just thinking about doing them so far.

If you've been avoiding talking to camera because you think it'll feel awkward or performative, this one's for you.

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I'm giving you five permission slips to stop doing the things that are draining your energy in the name of "marketing".

Consider this your official pass to market like an actual human instead of a content machine.

Because your audience doesn't need the perfect version of you - they just need the real one. Have a listen.

__________

Mentioned in this episode:⁠ 

Silent Storm⁠

Come and say hi:

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See what I do: ⁠⁠Website⁠

There's some real changes happening in what people are craving in online marketing right now.

In this episode, I'm breaking down the trends I'm seeing, what I'm personally doubling down on (including the thing that still makes me cringe), and five reflection questions to help you plan 2026 with intention instead of just copying what everyone else is doing.

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Mentioned in this episode:⁠ 

Weekly Emails⁠⁠⁠

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Ever feel like you're meant to have it all figured out by January 1st? Yeah, me neither.

This week's a short one - we're celebrating what you actually achieved this year and I'm giving you full permission to not have your 2026 plan sorted yet.

Consider this your official permission slip to just be for a bit.

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Feeling that weird end-of-year pressure to either hustle through the holidays or completely disappear (and feel guilty about it)?

Yeah, me too.

The thing is - you can absolutely take proper time off and still stay visible. You just have to be a bit intentional about it.

In this episode, I'm breaking down exactly how to stay in front of your audience without being glued to your phone over the holidays.

Whether you're team "schedule everything and log off" or team "I quite like working when it's quiet", there's something here for you.

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Most people kick off a new quarter with a fresh content calendar, good intentions, and somehow end up in the same place by week three. But what if the problem was never your consistency?

In this episode I’m sharing the mindset shift that changes how you think about content planning and why getting this one thing right means you can actually post less and move your business forward more.

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Mentioned in this episode:⁠ 

Content Mixtape

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Trust (online) is built in layers. I'm sharing three things that work together to turn a stranger into someone who feels like they already know you before they've ever spoken to you.

One of them starts before you even think about your content. And if you skip it, the other two won't land the way they should.

If you've been showing up consistently but still feel like no one's quite ready to say yes, this one's for you

Come and say hi:

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I'm breaking down what messaging actually is (hint: it's not your niche or your I help statement), and sharing four signs that yours might need some attention. Because sometimes what looks like a content problem runs a little deeper than that.

If you've been showing up consistently but something still isn't quite landing, this one's worth a listen.

___________

Mentioned in this episode:⁠ 

Silent Storm⁠

Come and say hi:

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See what I do: ⁠⁠Website⁠

I'm pulling back the curtain on exactly what I'm doing in my marketing right now during my Silent Storm promo period and why client stories are at the centre of it.

If you've been sitting on testimonials you never share, or you don't know how to use them without feeling like you're showing off, this one's for you.

__________

Mentioned in this episode:⁠ 

Silent Storm⁠

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Ever feel like you've outgrown your own message but can't quite put your finger on why showing up feels hard?

That's exactly where I was this week and instead of pushing through, I treated myself like a client.

In today's episode I'm sharing something a little different. It's a client interview with Sam, who runs a video editing agency. She came into Silent Storm feeling like she had to be louder, more polished, more on and what happened over three months is honestly better heard than described.

If you've been wondering what it feels like to work with me, this one's for you.

__________

Mentioned in this episode:⁠

Silent Storm⁠

Sam's LinkedIn profile

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I don't usually do event recap episodes, but this one gave me some good reminders to share. In this episode I'm taking you to the UK's only LinkedIn focused conference and what came up might not be what you'd expect from a LinkedIn event.

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Mentioned in this episode:⁠Uplift Live replays⁠

Silent Storm⁠⁠

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Content Marketing looks different now.

In this episode I'm getting into why the customer journey has changed, how people are likely to find nowadays, and what that means for how you show up in your marketing.

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Mentioned in this episode:⁠ 

Silent Storm⁠

Content Mixtape

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There's a version of you your clients get - the depth, the specific way you see things, the magic that makes them rave about working with you.

And then there's the version that shows up online.

In this episode, I'm getting into why those two things are often so far apart and why most people don't even realise it's happening.

If you've ever felt like your content doesn't quite do justice to the work you actually do, this one's for you.

___________

Mentioned in this episode:⁠ 

Silent Storm⁠

Come and say hi:

⁠⁠Instagram⁠⁠ | ⁠⁠Linkedin⁠⁠ | ⁠⁠Weekly Emails⁠⁠

See what I do: ⁠⁠Website⁠