Welcome to Copy That, the new series from QuadCast that's all about copywriting.

In our very first episode, host Lewis sits down with freelance copywriter Eleanor Jones to talk about how she began copywriting straight after graduating in 2020, why her old blog posts are off-limits, and how she turned a pandemic side hustle into a full-time creative career.

From navigating feast-and-famine freelancing to writing eBooks on burnout, to the eternal debate of “to niche or not to niche,” Eleanor shares candid insights, plenty of laughs, and a few truths every aspiring copywriter needs to hear.

If you’ve ever wondered what it takes to turn a love of words into paid work, or want to hear two writers nerd out about dashes, blank pages, and everything in between, this is the episode for you.

Connect with Eleanor on LinkedIn.

A quick intro to Copy That, a new QuadCast series all about copywriting - the real kind.

Hosted by Lewis, this series features one-on-one conversations with copywriters from all kinds of backgrounds, talking honestly about how they work, how they started, and how they’re figuring it out.

New episodes drop weekly.

Subscribe, follow, and stay tuned.

Welcome back! We're back from a brief Summer hiatus to explore some marketing trends we've seen thus far in 2024.

If you want to read more on digital marketing trends in 2024, check out our blog.

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In this episode, Lewis takes a look at zero-click content, an emerging method of engaging audiences directly on their preferred platform with integrated content that does not necessitate leaving the platform.

If you want to read more on zero-click content, check out our ⁠blog⁠.

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In this episode, Lewis takes a look at the viral marketing campaign behind Charli xcx's 2024 studio album 'BRAT'. Lewis talks about the effectiveness of the campaign, the strategies used to expand the campaign's rollout, and the unprecedented impact that the campaign had on wider culture and society.

If you want to read more on this viral case study, check out our blog.

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In this episode, Lewis is joined by Em, Kirsty, Sara and Tim as they watch and discuss BrightonSEO's talk "How Video Can Elevate Your Google Rankings and Improve Your EEAT". The team talk about video incorporation opportunities and how AI prompts can help with EEAT.

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This week, Em takes the reins again as she sits down with Tim to discuss the development projects that AlphaQuad has taken on. They talk about their favourite projects, development and assistance tools, and the memories they've made along the way.

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Disclaimer: We had some technical difficulties with audio when recording this episode.

In a very special episode of QuadCast, Lewis and Sara are joined by Sandra Williams, an Optimisation Expert at Google. Sandra answers your burning questions about properly optimising campaigns, what campaigns can be the most effective, and how there's no such thing as too much optimisation when it comes to your Google Ads.

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Oh, how the tables turn! Meet Lewis, a Digital Marketing Copywriter at AlphaQuad...and our host of QuadCast.

In this episode, Em sits down with Lewis as he shares his journey from his first email marketing role (which came to him very unexpectedly) to starting at AlphaQuad in May 2023. He also shares his highlights of AlphaQuad thus far, his love for biscuits and how his degrees prepared him for his work.

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Meet Isaac, a member of AlphaQuad whose job title eludes us to this day.

In this episode, Lewis sits down with Isaac as he shares his unique perspective as an AlphaQuad team member who is also a university student. Discover Isaac's view on AI generative tools, the intersection of political campaigns and digital marketing strategies, and if the T-1000 is really coming back from the future for us all.

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Meet Kirsty, a Senior Account Manager at AlphaQuad.

In this episode, Lewis sits down with Kirsty as she shares the journey of her AlphaQuad career, her insights into effective social media marketing, how she remembers key moments in her life based on her car registration at the time, and her preferred way of eating Jammy Dodgers!

For more information on Fertile Mind, visit the website: https://fertilemind.co.uk/

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Meet Emily (but you can call her Em), a Senior Account Manager at AlphaQuad.

In this episode, Lewis sits down with Em as she shares her journey from starting her career as a Digital Marketing Assistant at AlphaQuad in 2007 to progressing to her Senior position now, her love for her flock of chickens, how the office's biscuit drawer fuelled her marathon training, and how her artistry has aided her career.

To check out Em's art, visit her website: https://www.emilyburgoineart.com/

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In this episode of QuadCast, Lewis and Sarah are joined by special guest Ravinder Rakkar - founder of RKR Content Creation and host of Stratford Buzz Networking.

Together, they unpack the power of informal, in-person networking, the evolution from structured groups to fuss-free events, and the irreplaceable value of genuine business relationships.

🔗 Explore More from AlphaQuad

🌐 Website: https://www.alphaquad.co.uk/

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Meet Sara, a Director and Digital Marketing Strategist at AlphaQuad.

In this episode, Lewis sits down with Sara as she shares her journey from joining AlphaQuad in 2012 as a Digital Executive to becoming a Director, her insights into the supportive and dynamic work environment at AlphaQuad, and the value of long-term client relationships. Discover Sara’s passion for digital marketing, her favourite projects, and even her preferred biscuits!

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Meet Tim, a Director at AlphaQuad.

In this episode, Lewis sits down with Tim as he shares his journey from joining AlphaQuad as a Front End Developer in 2009 to becoming a Director, his insights into his preferred development tools, and the importance of balancing creativity with client briefs.

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...and we're back for Part Two! In today's episode, Lewis sits down with AlphaQuad's Managing Director, Jon, to discuss what the future of digital marketing looks like across the industry and for AlphaQuad, how AI is influencing copywriting, and, most importantly, what biscuit he would be!

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Welcome to QuadCast. In our pilot episode, our host, Lewis, sits down with AlphaQuad's Managing Director, Jon, to discuss everything from AlphaQuad's founding in January 1998 and his previous experience as a teacher to how AlphaQuad has implemented new technologies to keep ahead of emerging trends.

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Welcome to QuadCast, the digital marketing podcast from the team at AlphaQuad.

In this podcast, we will explore all things digital marketing, including current trends, strategies, and techniques for optimal marketing campaigns.

For more information, visit our website at https://www.alphaquad.co.uk/

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In this episode, Sara and Tim sit down with Chris Dilley, Managing Director of Techsil, a leading specialist in technical adhesives and tapes.

Chris shares Techsil’s journey from a small UK-based business to an international player, diving into their acquisition strategy, customisation capabilities, and the vital role of technical expertise. We explore how digital transformation, through e-commerce, LinkedIn, and AI, is reshaping manufacturing and B2B sales.

Chris also discusses the importance of company culture during rapid growth, offering insights on maintaining a people-first approach while scaling. A must-listen for anyone interested in modern manufacturing, digital marketing, or business leadership.

Disney’s Lilo & Stitch wasn’t just another animated film, it was a full-blown marketing curveball. No fairy tale. No royal destiny. Just a blue alien with a chainsaw and a grudge against the Disney canon.Let's dive into how Disney turned nostalgia on its head to introduce one of its most chaotic and beloved characters. From Stitch crashing the Renaissance classics in teaser trailers, to the stripped-back poster, to an Elvis-infused soundtrack and self-aware merchandising, this campaign did everything differently.We’ll unpack:🎬 The genius of Stitch invading iconic Disney moments🎨 Why the theatrical poster was a flex in minimalist storytelling🧃 How marketing leaned into chaos, not just cuteness🎸 The role of familiar music and irreverent humour in winning over audiences🔥 Why this campaign didn’t just sell a film, it redefined a brandThis isn’t just a nostalgia trip. It’s a case study in branding, disruption, and how to Trojan Horse a story into the Disney pantheon.👇 Let us know your favourite Stitch moment in the comments — and hit subscribe if you love smart storytelling, pop culture deep dives, and a bit of chaos.#LiloAndStitch #DisneyMarketing #VideoEssay #NostalgiaMarketing #Stitch #DisneyDeepDive #Disney2000s #AnimationAnalysis #DisneyTeasers #DisneyRenaissance

When Olivia Wilde’s Don’t Worry Darling was announced, it looked like a hit: buzzy cast, big themes, impeccable styling. With Florence Pugh at the emotional centre and Harry Styles bringing global fan heat, it had all the makings of a cultural moment. What we got instead was a spectacle that spiralled into gossip-fuelled chaos — one that redefined what a modern film campaign even is.

This isn’t a takedown. It’s a case study. A timeline of spit conspiracies, “Miss Flo” memes, and digital PR damage control. From the LaBeouf exit to the Venice Film Festival premiere, we’re breaking down how Don’t Worry Darling became less of a movie and more of a meme — and what that says about the future of film marketing.

⚡ How does social media reshape narrative?

📱 What happens when audiences take over the story?

🌀 And what does it mean when the promo becomes the product?

This is not the campaign they planned.

🔗 Explore More from AlphaQuad

🌐 Website: https://www.alphaquad.co.uk/

🎧 QuadCast – Our Digital Marketing Podcast: https://open.spotify.com/show/6Rf65gUn2AvBk2Re8ZbBZC

🔔 Like, comment, and subscribe for more cultural deep dives, digital autopsies, and the occasional Aperol Spritz.

In this episode of QuadCast, we are joined by Martin Phillis from Definition Media to discuss digital marketing for manufacturers, what works best for the industry, and why this is an industry that we have enjoyed working in so much.

A huge thank you to Martin for joining us on this episode.

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Saturday 8th 2025 March is International Women’s Day! 💜
To celebrate, we’ve teamed up with Berrykin Marketing Co. for a special edition of QuadCast – The Women Who Mean Business! 💼✨
Our panel of 7 powerhouse women shared real talk on challenges, triumphs, and how we can truly champion each other.
A special thanks to our wonderful guests:
⭐ Rebecca, CEO and Founder of Berrykin Marketing Co.
⭐ Alice, Founder of Alice Cook Design
⭐ Lucy, CEO and Founder of The PS Events Group
⭐ Ruth, Founder of The Presenting Hub and Senior Account Manager for The PS Events Group

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🎃 Welcome to the Halloween special of QuadCast! 🎃 Join us for a spellbinding episode as we take you on a magical journey with the Marketing Witch of AlphaQuad and her talented team of digital wizards! In this whimsical tale, discover how SEO, PPC, content strategy, social media, web design, and copywriting come together to transform client campaigns into pure magic. It's the ultimate creative flight through the world of digital marketing! Special thanks to Emily Browne for lending her fantastic voice to this episode. You can follow Emily and her work on social media: Facebook: https://www.facebook.com/profile.php?id=100064740499089 Instagram: https://www.instagram.com/emily_browne_music/ Website: https://emilybrowne.co.uk/ 🎭 Also, don't miss the new production of The Railway Children at The Bear Pit Theatre in Stratford-upon-Avon! This heartwarming adaptation of the beloved classic takes you back in time to explore themes of family, friendship, and resilience, all set against the backdrop of an unforgettable railway adventure. The talented cast and creative direction are sure to make it a memorable experience for audiences of all ages. Be sure to grab your tickets and enjoy this magical production at one of Stratford's most beloved venues! You can get your tickers here: https://www.thebearpit.org.uk/whats-on/the-railway-children/

In this episode, the AlphaQuad team sit down to discuss the reinvigorated AlphaQuad website. We talk about why now was the right time for a new website, what the challenges were in the design and build phase, and ultimately, what comes next.

Check out the new AlphaQuad website here.

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This week, Lewis is joined by Michelle Robinson, a former NHS mental health professional who pivoted into copywriting after a single Facebook post led to ten same-day enquiries. They talk freelancing from zero to sustainable, values-led work; writing for therapists and agriculture; and why “what’s in it for me?” beats technical jargon every time.

Michelle shares her whiteboard-first process, her cure for writer’s block, and how to balance safe options with a wild-card idea clients didn’t know they wanted. There’s a clear-eyed take on AI, plus mentoring, imposter syndrome, and the Stephen King must-read that sharpened her craft.

Find Michelle on LinkedIn and at michellerobinsonwriter.com

This week, Lewis is joined by Ash Billinghay, a freelance copywriter with a knack for irreverence, client-winning tone, and the occasional rant about bad advertising.

From AOL chatrooms and Joanna Lumley’s welcome message to writing tone of voice guidelines for First Direct and becoming the voice of Samsung’s training academy, Ash traces his journey from agency life to freelance freedom.

They also dive into advertising’s big problem with data, KFC’s cult-like chicken ads, and why data will never tell you to put a gorilla and Phil Collins together.

Also featuring rants about AI, love letters to Bob Mortimer and Dave Trott, and a creative process that involves putting a teabag in your brain.

Find Ash at ashbillinghay.com and on LinkedIn

In this episode, Lewis is joined by freelance copywriter Amy Hawthorne to trace her route from a chemical plant grad job to years of travelling, to landing agency roles in Melbourne, and the moment she asked, “What the hell is a copywriter?” That question kick-started a career that now spans brand voice workshops, bold lifestyle work, and helping challenger brands stand out.

From drawing tone-of-voice inspiration from The Great Gatsby, Wicked, and even Paris, to building a swipe file that keeps ideas fresh, Amy shares how she avoids repetition, why small brands give copywriters the most freedom, and the projects that pushed her out of her comfort zone (hello, crypto and Gen Z social).

They also get into AI: useful for targeted research, but never for the writing, plus the ethics, the energy cost, and why polished-but-generic isn’t the goal. Amy’s advice for newer copywriters is refreshingly direct: get a job first, do the work, learn the systems, then go freelance.

If you’re curious about crafting distinctive voices, running idea-rich workshops, and keeping copy unmistakably human, this one’s for you.

Connect with Amy at thecopyhouse.uk and on LinkedIn.

In this episode, Lewis is joined by freelance copywriter Lauren Holden to talk about her route from local journalism to agency life, and why one “dream job” wasn’t what it seemed. Lauren shares how she quit with nothing to go to, how healthcare became her unexpected niche, and the honest reality of writer’s block.

From pitching NME and running music columns to conceptual campaigns about ice cream (yes, really), Lauren opens up about collaboration, client feedback, and why she’ll always defend the em dash. She also gives her take on AI tools.

If you’re curious about finding your voice across industries, balancing tone with client goals, and keeping your writing human in a noisy digital world, this one’s for you.

Connect with Lauren on LinkedIn, Instagram, and at laurenholden.co.uk.

In this episode, Lewis is joined by freelance copywriter Eddie Hall to talk about his unusual path into copywriting, from a criminology degree to landing his first in-house job just a week after graduating, to bouncing back from redundancy and building a full-time freelance career.

From the power of a single landing page to change a customer’s mind, to the frustrations of AI content checkers, to why “it loves a dash” (and why everyone on LinkedIn suddenly loves the Oxford comma), Eddie shares honest insights, resilient lessons, and a sharp take on what clients often misunderstand about good copy.

If you’ve ever questioned whether copywriting can truly make an impact, or want to hear two writers laugh about commas, jazz, and why AI should stay far away from our entertainment, this is the episode for you.

Connect with Eddie on ⁠⁠LinkedIn⁠⁠.

In this episode, host Lewis sits down with freelance copywriter Emily Redman to talk about her journey from journalism graduate to agency life, and why she recently took the leap into freelancing.

From rewriting AI-generated copy to working on high-stakes projects for billion-dollar brands, to admitting her creative process is “chaotic” (in the best way possible), Emily shares candid insights, plenty of laughs, and a refreshing take on the “niche vs. generalist” debate.

If you’ve ever wondered what it’s really like to go freelance, or want to hear two writers swap stories about travel, late-night deadlines, and even classical piano playlists, this is the episode for you.

Connect with Emily on ⁠LinkedIn⁠.