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Explorez tous les épisodes du podcast Purpose & Progress - Values-Aligned Brand Messaging Strategy | Women Entrepreneurs | Brand Values

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TitreDateDurée
Unpacking My Tech Stack (Tools for a Values-Driven Business)05 Nov 202400:19:50

Here’s a peek into my tech stack from (and potentially for) a non-techie business owner. I cover what I use each service and platform for, some pros and cons of the user experience, and how it all ties back to values-aligned business.

For the full show notes, visit https://www.ashleesang.com/episode75

 

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*affiliate link

 

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BONUS: Baking Your Brand Cake with Robyn LeRoy-Evans29 Oct 202400:33:42

In this re-purposed IG Live with an extended up-to-date intro, Copywriter Robyn LeRoy-Evans and I are talking about building a brand like baking a cake. Yes, as in the cake you eat. I mix analogies a bit, but at the heart of it all, we’re chatting about personality-packed copy, values-aligned messaging, and purposeful business.

For the full show notes, visit https://www.ashleesang.com/episode74

 

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Leaning Into Your Values For Unconventional Impact02 Jul 202400:19:36

Practice makes progress, so take the time to reflect on how your values-aligned decisions, actions, projects, and communities make a powerful mark on your business and your potential for impact. Lean into your values in order to leverage your business as a vehicle for (potentially unconventional) good. Because earning a living is essential, but doing work that connects you to the causes and people you care about is even better.

For the full show notes, visit https://www.ashleesang.com/episode65

 

RESOURCES MENTIONED:

*affiliate links

 

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Collaborating Toward Growth & Freedom with Rosa Sarmento18 Jun 202400:46:10

I’m so excited to chat with Podcast Manager & Founder Rosa Sarmento of Ideablossoms. She and I are big fans of collaborating, both with each other and with others. And she takes it to a whole other level by working with a team and building out a full agency. 

This episode gives you a glimpse into Rosa’s brain (like all our interview episodes do!), but it also shows a behind-the-scenes look at how she’s scaled and shifted her business through thoughtful, values-aligned collaboration.

For the full show notes, visit https://www.ashleesang.com/episode64

 

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Introducing Yourself With Confidence04 Jun 202400:20:55

Today we’re exploring (and finding solutions to) the question: Why is it so hard to talk about ourselves and our work? We’re unpacking how to talk to real people about what you do and why it matters. 

On a client call, at a dinner party, at a networking event, we find ourselves feeling flustered and ramble-y when inevitably asked the question: So, what do you do?

Enter: the elevator pitch.

This little blurb captures your big ideas with just a few words. It gives you the clarity to make a memorable first impression, no matter the context.

So that you have the confidence to introduce yourself and and your brand in order to get the values-aligned visibility you want—aka become known and “put yourself out there” on your own terms and connect on a human-to-human level.

For the full show notes, visit https://www.ashleesang.com/episode63

 

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Getting Personal About Health, Femcare, and Business with Lauren Lee Crane21 May 202400:59:07

I’m so excited to chat with this week’s guest Lauren Lee Crane, CEO and Co-Founder of Semaine Health. She is such a quiet force who’s deeply passionate about her work and her mission to change the femcare industry, not only through her products, but also with the conversations she’s fostering around women’s experiences.

We get personal and talk about taboo topics surrounding around our health and bodies. She shares how she started a business in the pandemic as an introvert, creative, and complete entrepreneurial newbie, found her role in the CPG and femcare spaces, and became a CEO that looks and acts differently than whatever stereotypes come to mind. 

Whether you’re a solopreneur service provider or aiming to scale your product-based business to multi-million dollars in revenue like Lauren has, her story absolutely translates to whatever your business vision is.

For the full show notes, visit https://www.ashleesang.com/episode62

 

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*affiliate links

 

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Committing To Consistency Amidst Constant Change07 May 202400:11:44

Like everyone else, my business contracts and expands with my capacity, which is such a gift, but also a huge source of stress and guilt. Especially when it comes to being consistent.

Because of course, the market will change. Your passions and skills will change. Your capacity and season of life will change.

And if the only constant is change, then what’s the point of consistency? That’s what we’re unpacking in today’s episode! (Plus, a big personal announcement tucked in there!)

For the full show notes, visit https://www.ashleesang.com/episode61

 

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Owning What You Choose To Do with Bola Sokunbi23 Apr 202400:48:50

I’m so excited to chat with Bola Sokunbi, 4-time bestselling author and Founder & CEO of Clever Girl Finance. Bola is a personal finance educator and speaker, a comp sci and tech employee turned media mogul, and a wife and mama of twins, which actually shines through pretty prominently in our interview. 

I really appreciate her examples from both everyday life and from her massively successful entrepreneurial journey in relation to her values, her quest to leave a legacy of impact, and her personal development along the way. Ultimately, she encourages us to own what we choose to do and back ourselves up with knowledge as we grow. She advocates for using listening skills as a tool to get insight from data, our team, supporters, and especially the people we serve. And to care ourselves, even when we have tons of passions or responsibilities vying for our time and attention.

For the full show notes, visit https://www.ashleesang.com/episode60

 

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Living Out Your Brand Values09 Apr 202400:21:15

Today, we’re focusing on one of the central themes of my business, this podcast, and my approach to messaging and marketing: values. Your values are your HOW, our operating system. Follow along with examples from my 3-part framework of Establishing, Defining, and Applying your brand values so you can stand up for what you believe in and stand out in all the best ways.

For the full show notes, visit https://www.ashleesang.com/episode59

 

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Betting On Yourself with Jordan Gill26 Mar 202400:58:35

I’m so excited to chat with Jordan Gill, Founder of Systems Saved Me®. She’s someone who really knows how to leverage her strengths, then build teams and systems around any gaps. She’s a community builder, a thought leader, a Reels Queen, a systems pro, and ultimately a savvy business owner who pivots over and over again by measuring what’s working and seeing where the opportunities lie.

For the full show notes, visit https://www.ashleesang.com/episode58

 

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Cracking The About Page Code12 Mar 202400:22:20

As a founder or a brand, your mission and methodology—and especially your story—are the factors that jump off the page. 

Whether you’re writing your first About page or improving an existing one, make your About page stand out by injecting your vision and your values into your copy. So that you can tell your story, connect with prospects, and convert visitors into customers, all via your About page!

For the full show notes, visit https://www.ashleesang.com/episode57

 

 

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Daring To Do Things Differently with Mai-Kee Tsang27 Feb 202400:57:46

I’m so excited to chat with Mai-kee Tsang, Sustainable Visibility® Mentor & Podcast Guesting Strategist. She’s an expert on pitching in a really human-first, true-to-you way and truly believes advocating for and personally modeling sustainable visibility practices that align with her values.

For the full show notes, visit https://www.ashleesang.com/episode56

 

RESOURCES MENTIONED:

*affiliate link

 

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Knowing Your Numbers with Kimberly Tara15 Oct 202400:47:29

I’m so excited to chat with CPA, Certified Tax Coach, and Tax Strategist Kimberly Tara of The Tara CPA Firm.

Tara is a mama of 4 who totally makes it work, especially because she chose to partner with and serve other high-performing CEO mamas who get it.

She’s high energy, a fellow podcast host, and someone who truly loves her craft—as in, she gets lit up by taxes and finances and knowing your numbers—all the things most of us do as a last ditch effort or avoid altogether.

Even if you’re not a numbers person, you’ll get a lot out of her take on fear and mindset and hiring and creating a vision that evolves over time.

For the full show notes, visit https://www.ashleesang.com/episode73

 

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Reimagining The Podcast13 Feb 202400:15:01

This is a super special episode because it’s our 1 year podcasting anniversary! And at this 1-year milestone, I’m reimagining the podcast and reallocating resources across my business. Something we all need to reflect on, whether we host a podcast, run a community, offer a line of products or services, or anything in between.

So in this episode, I’m sharing some changes that are coming down the pike and the reasons why. (Spoiler alert: 2 big reasons are audience feedback and alignment with my values. No surprise there.) And I’ll be using my podcast and business as an example, but I invite you to translate these ideas of evaluating your goals, your potential for impact, and especially your time, money, and energy bandwidth to whatever it is you’re excited about and actively working toward.

For the full show notes, visit https://www.ashleesang.com/episode55

 

RESOURCES MENTIONED:

*affiliate link

 

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Staying Rooted in Your Creative Vision with Angela Ellison30 Jan 202400:34:58

I’m so excited to chat with Angela Ellison, the Systems Strategist behind Angela Ellison Creative. She has such a gentle, genuine, super conscious presence and brings her decade of teaching experience to her work now as a Dubsado pro. And she shares how she’s branching out to systems support and thought partnership more broadly. 

We talk about following your curiosities and passions, grounding and staying rooted in your creative vision, and slowing down while tapping into outside perspective but tuning out the noise. 

And this is an extra exciting episode because Angela and I launched a collection of customizable email templates. It combines her workflow and customer experience expertise with my messaging magic. Be sure to check out the Standard To Standout Email  Template Collection below.

For the full show notes, visit https://www.ashleesang.com/episode54

 

RESOURCES MENTIONED:

*affiliate link

 

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Chasing The Joy In Life & Business with Samantha Burmeister23 Jan 202400:25:24

I’m so excited to chat with Copywriter Samantha Burmeister of Nomad Copy Agency. She’s a no-nonsense entrepreneur who understands her personal priorities and builds her business accordingly (not the other way around). She gives us so many important reminders about finding joy and personal worth outside of the important work we do.

For the full show notes, visit https://www.ashleesang.com/episode53

 

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*affiliate link

 

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Honoring Boundaries To Be Fully Present with Nathalie Amlani16 Jan 202400:29:17

I’m so excited to chat with Nathalie Amlani, Personal Brand Photographer and Strategist of Pictonat Photography. She’s a proud mama and longtime entrepreneur who invests a lot of time and energy into her mindset and boundaries so she can advocate for her family, herself, and her clients.

We cover burnout and mental health and the comparison trap as she shares how she shifted from a corporate project manager job to being her own boss. 

For the full show notes, visit https://www.ashleesang.com/episode52

 

RESOURCES MENTIONED:

*affiliate link

 

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Expressing All That You Are with Cate Scott Campbell09 Jan 202400:55:01

I’m so excited to chat with Cate Scott Campbell, Founder & Chief Expression Officer  of Ecstatic Voice. Our conversation is full of visual metaphors about life, business, and voicing your values and vision as your truest self.

For the full show notes, visit https://www.ashleesang.com/episode51

 

RESOURCES MENTIONED:

*affiliate link

 

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Celebrating Milestones For Continued Momentum02 Jan 202400:08:27

Whether it’s the tiny milestones or the monumental, life-and-business-changing shifts, I hope you make the time to publicly and privately celebrate all the progress you’ve made and all the potential you have to make so much more. You deserve to feel good about yourself, your work, and your impact. And you deserve to talk about all of the above with ease.

For the full show notes, visit https://www.ashleesang.com/episode50

 

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*affiliate link

 

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Staying In Your Lane By Sharpening Your Self-Awareness with Jenn Rivera26 Dec 202300:36:33

I’m so excited to chat with Jenn Rivera, Founder & CEO of Ascender Consulting. She’s a no-nonsense, super relational business owner who’s great at big picture visioning, but is also an awesome ops and systems thinker.

Jenn is a big fan of staying in your lane, not only to lean into your strengths, but also to get closer to that ever-elusive work-life balance. And for her, self-awareness is the most important step.

For the full show notes, visit https://www.ashleesang.com/episode49

 

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*affiliate link

 

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Translating Visionary Ideas Into Focused Action with Katie McManus19 Dec 202300:36:40

I’m so excited to chat with Katie McManus, Business Strategist and Money Mindset Coach. She works specifically with ADHD business owners and our conversation is full of energy and ideas. Even if you don’t identify as someone with ADHD, you’ll get a lot out of the honest, direct way Katie thinks about business, priorities, and community.

For the full show notes, visit https://www.ashleesang.com/episode48

 

RESOURCES MENTIONED:

*affiliate link

 

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Untangling Our Worth From Our Work with Emily McDonald and Ankita Terrell12 Dec 202300:31:54

I’m excited to chat with Emily McDonald & Ankita Terrell, business coaches and co-founders of My Founder Circle. They are fast-moving, embrace failure, and are actively encouraging women founders to untangle the unhelpful stories we tell ourselves so that we can get out of our own way and make the impact we’re born to make.

For the full show notes, visit https://www.ashleesang.com/episode47

 

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Getting Outside Perspective to Tap Into Your Own Intuition05 Dec 202300:14:27

While the world is a noisy place, so is our own brain. That’s why getting outside perspective is so powerful. Whatever trusted person we turn to can reflect back our own ideas, validate our doubts, and push back on elements that could be clearer in our business, our messaging, or our offers.

It’s always scary putting yourself out there, being vulnerable. But it does get easier with practice and it is worth it. Because perfectionism doesn’t benefit anyway, but purposeful progress does.

However you get your outside perspective, I hope it brings you the clarity, confidence, and sense of strategic intuition you’ve always had, but haven’t tapped into recently.

For the full show notes, visit https://www.ashleesang.com/episode46

 

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*affiliate link

 

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Harnessing The Power of Positive Peer Pressure01 Oct 202400:21:17

Even as someone who *hated* group work growing up, I’ve come to not only appreciate, but actively seek out and create collaboration and positive peer pressure. Because leaning on a supportive and dynamic peer group makes everything easier. And because we’d all be lying if we said that doing it (life, business, marketing) is easy on our own.

 

For the full show notes, visit https://www.ashleesang.com/episode72

 

RESOURCES MENTIONED:

 

*affiliate link

 

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Giving Yourself Permission to Take Imperfect Action with Lauren Tilden28 Nov 202300:44:13

I’m so excited to chat with Lauren Tilden, Small Business Marketing Coach of Making Good. You can tell from the interview that she truly believes in the magic of small business, which is so inspiring. She also advocates for small acts adding up and overcoming perfectionism by being willing to do something you’re not good at. 

For the full show notes, visit https://www.ashleesang.com/episode45

 

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Finding Purpose Through Grief with Madison Clark21 Nov 202300:40:30

I’m so excited to chat with Madison Clark, Founder of Grief Cards. She is vulnerable and resilient and laser focused on what she’s building and why. She’s been shaped by so much loss and has carved out an outlet for purpose and connection and education, which I find so admirable. And, she’s a DREAM client who actually and actively leverages the brand messaging guide and values we co-created.

For the full show notes, visit https://www.ashleesang.com/episode44

 

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Seeking Connections In & Through Business with Erika Rodriguez14 Nov 202300:35:30

I’m so excited to chat with Erika Rodriguez, Founder & CEO of Nadi Marketing. Beyond being long-time internet friends, we also did a brand messaging project together where we got to co-create the links between all 3 of her brands, which was SO fun. 

Erika is a natural connector, she’s super dedicated to her sustainability efforts (both in and through her life and business), and she brings an element of fun to her really steadfast commitments.

For the full show notes, visit https://www.ashleesang.com/episode43

 

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Generating More Momentum In Your Business07 Nov 202300:18:27

In today’s solo episode, we’re talking all things momentum. Why? Because I’ve found it to be one of the most essential elements in running a business and in staying motivated. And not only is it something I seek (and need) for myself, it’s also a trend I’ve noticed with all my clients. 

Wishing you lots of momentum in whatever form you need as you take confident, meaningful action toward your vision. ✨

For the full show notes, visit https://www.ashleesang.com/episode42

 

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Speaking Your Truth with Jessica Rasdall31 Oct 202300:31:43

I’m so excited to chat with Speaking Coach Jessica Rasdall of Speak To Scale.

She’s a self-proclaimed open book who has built her business on the idea of everyone having a story to tell and a message to share. 

For the full show notes, visit https://www.ashleesang.com/episode41

 

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Accepting Yourself and Your Strengths with Tara Reid24 Oct 202300:29:12

I’m so excited to chat with Business and Marketing Strategist, Tara Reid of Tara Reid Marketing.

This conversation covered everything from burnout and quitting social media to leveraging data and the flexibility to grow and create on your own terms. Tara’s quiet, calm energy is still a force to be reckoned with, which she proves through her long track record as a thriving entrepreneur, podcast host, and community builder.

For the full show notes, visit https://www.ashleesang.com/episode40

 

RESOURCES MENTIONED:

*affiliate link

 

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Examining Human-First Business with Katie Lewis17 Oct 202300:42:18

I’m so excited to chat with Accessibility Consultant Katie Lewis of Access Reimagined. She has this seemingly winding path of military and music that has led her to the work she does today.

We talk about examining and embodying (on our own terms) what it means to run a human-first business. She shares her framework around intention, awareness, and action. And she gives examples of ways she’s dismantling popular opinion for the sake of a more accessible, empathetic, and equitable future.

For the full show notes, visit https://www.ashleesang.com/episode39

 

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Doubling Down on Collaboration with Sharee Collier10 Oct 202300:39:28

I’m so excited to chat with Serial Side Hustler & Founder of TheSummitHost.com, Sharee Collier.

Sharee lived & traveled in an RV for 8 years while building a community of 20K, which she sold earlier this year. She’s full of life and no-nonsense, which is a combo I really appreciate because she has this get things done attitude that’s contagious. 

For the full show notes, visit https://www.ashleesang.com/episode38

 

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Determining What You Want To Be Known For03 Oct 202300:13:25

What do you want to be known for?

This is the essential question of building a business you’re proud of. One that feels good. One that ultimately does good.

And brand messaging answers that question for yourself, your team, your customers, and your partners.

For the full show notes, visit https://www.ashleesang.com/episode37

 

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Reaching Your Potential Through Self-Love with Liz Wilcox26 Sep 202300:34:00

I’m so excited to chat with Email Marketer (and 90s pop culture fan) Liz Wilcox.

Liz unapologetically acts in honor of self-love first, giving her less guilt and fuller potential as a high achiever. She’s on a mission to show others what’s possible by leading by examples—mistakes and all.

For the full show notes, visit https://www.ashleesang.com/episode36

 

RESOURCES MENTIONED:

*affiliate link

 

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Having The Audacity To Believe In Ourselves with Taryn Jerez17 Sep 202400:44:48

I’m so excited to chat with Creative Business Coach & Speaker Taryn Jerez of Go For It, Creative.

We talk a lot about getting out of our own way—with mindset, avoiding research rabbit holes, un-programming old conditioning, seeking purpose over perfection. Big stuff, but accomplishing it all by simply taking the little steps that add up over time.

She gives some really great examples about pivoting and seeing in order to believe—whether it’s reflecting on your past self and all the hard things you’ve made happen, or by surrounding yourself with others who make you feel inspired and motived and accountable.

For the full show notes, visit https://www.ashleesang.com/episode71

 

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Dreaming Big in and Through Your Business With Alia El Khatib19 Sep 202300:26:53

I’m so excited to chat with Alia Khatib, Business & Marketing Consultant of Alia Khatib Consultancy.

For the full show notes, visit https://www.ashleesang.com/episode35

 

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Putting Family First in Life and Business with Andria Singletary12 Sep 202300:28:17

I’m excited to chat with Podcast Coach and Strategist, Andria Singletary of Mama Turned Mompreneur. This episode is extra special because she’s the launch strategist behind this podcast! 

Andria is calming, organized, and deeply empathetic. You’ll get value out of this episode even if you’re not a mama or caregiver, but if you believe in a family-first approach to life and business, this conversation is especially for you!

For the full show notes, visit https://www.ashleesang.com/episode34

 

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Messaging & Systems — An Unlikely But Magical Pair05 Sep 202300:15:36

In this solo episode, I’m connecting the dots between the seemingly unlikely combo of values-aligned brand messaging and systems—from delivering the strategy to my clients to tips for leveraging your brand messaging guide to ways we can systematize our values. 

You can apply these concepts to delivering your own services and creating systems around what you and your clients need.

Send me your thoughts about systems in your business via voice memo or DM!

For the full show notes, visit https://www.ashleesang.com/episode33

 

RESOURCES MENTIONED:

 

*affiliate link

 

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Bringing Enthusiasm and Fun To Efficiency with Devin Lee29 Aug 202300:25:06

I’m so excited to chat with Systems Strategist Devin Lee. She brings energy and enthusiasm to everything she does, including making her—and your—business more efficient. 

For the full show notes, visit https://www.ashleesang.com/episode32

 

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Doing Less and Living More As A Multi-Passionate with Lisa Zawrotny22 Aug 202300:31:48

I’m so excited to chat with Productivity and Accountability Coach Lisa Zawrotny of Positively Productive Systems. In our conversation, we talk about understanding and owning how you work best in order to lead with your strengths, especially as a multi-passionate person and business owner.

For the full show notes, visit https://www.ashleesang.com/episode31

 

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Aligning With A Vision That Brings Joy with Simone McNish15 Aug 202300:46:05

I’m so excited to chat with DEI Consultant, Simone McNish. Her take on joy and courage in business is so refreshing and approachable. I love how our episode wraps with the concept of always benefiting from taking action and that even if you fail along the way, you are not a failure.

For the full show notes, visit https://www.ashleesang.com/episode30

 

RESOURCES MENTIONED:

 

*affiliate link

 

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Embracing The New & Unknown with Joanna Waterfall08 Aug 202300:43:44

I’m excited to chat with Joanna Waterfall, Founder of Yellow Co.

Joanna is a creative spirit with a silly side. She has a knack for making people feel welcome and safe and able to show up as their full, vulnerable selves. I think in part because that’s how she shows up.

For the full show notes, visit https://www.ashleesang.com/episode29

 

RESOURCES MENTIONED:

*affiliate link

 

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Reframing A Brand Identity Crisis01 Aug 202300:17:05

In this solo episode, I’m sharing how I’ve approached a recent identity crisis in my business, including some exercises I did—that you can try!—to figure out how my brand, as it stands and my vision for it!

For the full show notes, visit https://www.ashleesang.com/episode28

 

RESOURCES MENTIONED:

*affiliate link

 

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Maturing As A Business Owner & Leader with Rebekah Grmela25 Jul 202300:41:55

I’m excited to chat with Rebekah Grmela, Founder + CEO of Right + Good Consulting. Like her business name suggests, she’s an advocate for making the world around us better, both through relationships and through broader impact in our work. 

I think you’ll really relate to the transitions she’s gone through and is currently navigating in her life and business.

For the full show notes, visit https://www.ashleesang.com/episode27

 

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Putting Ethical Marketing in Action with Michelle Miller18 Jul 202300:32:41

I’m excited to chat with Michelle Miller, Owner & Creative Director of Minty Made and Founder of The Green Marketing Academy. 

Michelle has really grounding energy, is such a creative soul, but is also a really savvy and intentional business owner and serial entrepreneur. One my favorite takeaways from our conversation is this idea of simple actions we can take to make a real impact—both on and through our business.

For the full show notes, visit https://www.ashleesang.com/episode26

 

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Answering Your Burning Marketing Questions03 Sep 202400:27:28

This is a really special and experimental episode because it’s Q&A style! I’ve been saving up real questions I’ve received from clients and other conversations so that I can answer them here! It covers all things intentional, conscious, values-aligned marketing, messaging, and visibility.

(This type of back and forth is what you might expect from a Quick Win Consulting Call or Messaging Momentum retainer with me, so check out both below.)

For the full show notes, visit https://www.ashleesang.com/episode70

 

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Spreading Positivity with Claudia Ramirez11 Jul 202300:32:35

I’m excited to chat with Mindset Coach & Speaker Claudia Ramirez. I can only describe Claudia as a ray of sunshine. She’s a storyteller whose passion and positivity are contagious as she encourages us to become the optimal leader of our lives and act on our own unique dreams.

For the full show notes, visit https://www.ashleesang.com/episode25

 

RESOURCES MENTIONED:

*affiliate link

 

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Ditch The Niche, Define The Audience, Connect On A Human Level04 Jul 202300:12:25

In this solo episode, we’re talking all things audience personas. Because your business doesn’t exist without buyers on the other side. And they’re more than just customers, right. They’re real people with real goals seeking real solutions that you’re perfectly positioned to offer. 

It’s all about connecting on a human level, rather than creating boxes for yourself—or them.

For the full show notes, visit https://www.ashleesang.com/episode24

 

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Prioritizing Accessibility & Equity with Erin Perkins27 Jun 202300:26:59

I’m so excited to chat with CEO & Founder, Erin Perkins of Mabely Q.

Erin is open, outspoken, and passionate about accessibility. She brings both the systems and community points of view to her work.

For the full show notes, visit https://www.ashleesang.com/episode23

 

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Outsourcing for a Sustainable Business with Davey and Daphnah20 Jun 202300:34:04

I’m excited to chat with Davey McConnell & Daphnah Jitschak, a co-founder and virtual assistant duo who bring so much to the table. (And make sure this podcast goes live each week!)

They’re thoughtful, flexible, and deeply committed to making business sustainable in both senses of the word—the human side of running a business and the environmental impact that comes with it.

For the full show notes, visit https://www.ashleesang.com/episode22

 

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