Exciting news from the digital marketing world! Ireland has

just launched its first national Digital Marketing Apprenticeship Program, a

major milestone in the country's education and training landscape.

Spearheaded by the Mayo Sligo Leitrim Education and Training Board (MSLETB) and led by

Debbie Woodward, the interim national program manager, this initiative is set

to revolutionize how digital marketing skills are developed in Ireland.

Recently, I had the pleasure of interviewing Debbie about this trailblazing

program, and I’m thrilled to share the details with you.

Hello and welcome to Season 6 and Episode 104 of the Public Sector Marketing Show. 

In today’s episode I’m getting serious. Serious about the disruption of mainstream media, attacks on journalists and the threats to our democracy. 

Online hate is increasing, politicians are hanging up their political boots as it has become too much and decision-makers fear backlash and personal attacks.

I’ll talk about the challenges to democracy and the role of media, social media and the challenges governments, politicians and public sector are facing right now. 

I really do worry about the future of democracy, and it is something we cannot take for granted. I really understand that people are angry, and that social media has democratised society in a way like never before. We can all have our say on any issue and reach tens of thousands of people on our own social networks. 

But while citizen journalism has added a new dimension to media as we know it, we need strong and independent as well as strong state media outlets like never before. 

I speak to an expert in this field, Marius Dragomir, who is the Director of the Center for Media, Data and Society. 

Let’s dive in! 

Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show. 

2024 is the year of AI isn’t it?

If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others. 

But there is still so much uncertainty and fear around AI being part of our every day and I am having these conversations in public sector boardrooms every week. 

But as always, I am here to try to help you take the first or next AI step, so, let’s dive in.

It’s no longer enough to deliver Government and public sector how you want to deliver it, you need to be open and transparent and meet public expectations.

This episode, number 5 of the Public Sector Marketing Show, is inspired by former US President Barack Obama and we get insights into how the 44th President of the United States wanted to re-shape government communications.

Coming up on the show:

• Why digital has disrupted everything we once knew about communications
• The death of the press release or is it?
• How to develop a digital communications plan for open and transparent public service delivery
• I speak to Tom Cochran who tells us what we can learn from President Obama’s administration as his former Chief Digital Officer
• Read my article published in Open Access Government in the UK

So stay tuned!

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

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Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

What is your organisation’s instant response when you are faced with negativity on social media?

Do you even react?

Fear of criticism and managing waves of public commentary is one of the greatest challenges for government and public sector. It also stunts their social media growth.

In this episode I discuss:

• How to handle negativity and trolling on social media
• Why you shouldn’t build your strategy on the 1%;
• Why the public must be listened to and how to do it;
• I speak to Tony Rino, who has published an article in the McMaster Journal of Communication on this very topic.

So stay tuned!

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Are you a CEO or a senior leader in government or public sector?

What’s your opinion of social media and its relevance to your role? How about your senior management team and subject matter experts across various departments – do they have a part to play?

My own view is that it’s not a question ‘if?’ but ‘when and how’?

In this episode, I’m going to explore this topic in greater detail.  

I’m going to share:

• why CEOs should step up on social media; 
• how leadership can change public opinion online;
• the role social media plays in managing the media narrative more effectively and; 
• why social media bridges the trust gap between public servants, politicians and the public.

I also share best practice examples of leaders from across the world who we should look to for inspiration. 

You’ll even get access to my free webinar on the role of senior leadership on social media, so stay tuned!

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Social media is mainstream media. It’s no longer the poor relation of TV, radio, newspapers or web-based media.

In 2021, public sector and government marketing pros shouldn’t ask, ‘will we fully embrace social?’, you must ask your team ‘how will we master social media this year and be a leader in the public sector?’

In episode two of The Public Sector Marketing Show I share the trends, tactics and team structure you need to master social media this year. 

We also hear from two public sector pros who give insights into how they have embraced social media.

You’ll even get access to my free webinar on how to develop a social media strategy.

If you’re going all in with social media in 2021 then stay tuned to Episode 2 of The Public Sector Marketing Show hosted by Joanne Sweeney.

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

In this debut episode of The Public Sector Marketing Show, I discuss why social media influence matters in the public sector.

Featured in this week's episode:

• Joanne's Column: Why social media influence in public sector matters
• Consulting: How to measure social media influence in the public sector
• Case Studies: Public sector pros who are leading the influence charge in their respective sector across three different social networks
• Resources: 10 Ways to Become a Social Media Influencer in Any Government or Public Sector Niche

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Introducing the Public Sector Marketing Show - a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook.

The podcast has four key segments. 

• Joanne's Column to introduce the episode theme
• Consulting on the topic of the show 
• Case Studies or Interview from a public sector pro or digital marketing expert
• Resources - there's always a freebie to give away! 

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.

Coming up in the show:

Why you must put trust at the centre of your digital communications strategy.

• Thank you for tuning in to this show which is all about how trust and transparency is the number one currency in the Digital Age.
•  I interview Sharon Campbell, Deputy Head of Communications at Trinity College Dublin. She tells me how they put reputation and public trust at the centre of their social media strategy, especially during COVID-19.

In social media news:

o  Instagram says it will show Stories and posts from health bodies more prominently in user feeds

o  LinkedIn launches Polls and virtual event features

o  Facebook introduces personalised avatars

• I share my top tool to engage in social listening to take the temperature of public opinion around your public sector or government agency

Hello and welcome to The Public Sector Marketing Show!

A podcast for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.                                    

Thank you for tuning in. Levelling up your digital comms knowledge is crucial right now, as we battle COVID-19, fake news and try to win the hearts and minds of our citizens.

In this show:

• Why social media snobbery is causing more pain than good during COVID-19

• I interview Alexsandra Kumanovic, Social Media Manager with the World Health Organisation. She tells me how important social media is in fighting COVID-19 and brings us behind the WHO social media strategy.  

In social media news:

o  LinkedIn Stories are now available to users in Brazil

o  Facebook launches a suite of new video tools including group video conferencing

o  WhatsApp reports a 70% reduction in the sharing of viral messages which may spread misinformation

• I share my top tool to simulcast The Public Sector Marketing Show video interviews across multiple channels

Welcome to Episode 1 of The Public Sector Marketing Show!

A podcast favourite for Government and public sector marketing professionals who want to level-up their digital marketing and social media knowledge, skills and strategic thinking.                                     

In this episode: 

How COVID-19 has changed the world and why you need a crisis communications plan.

I interview Muiriosa Ryan, Social Media Manager with Ireland’s national health service on how she is managing coronavirus-related comms

In social media news:

• Social media usage up as people live in lockdown
• YouTube to restrict videos about COVID-19 and 5G conspiracy theory
• New Emoji Updates due to COVID-19



I also share two top tools to find COVID-19 related research.

Don't forget to subscribe, rate and review!

Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. 

Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO!

TikTok is going after Google and YouTube market share and along with Social SEO they are encouraging creators to publish videos longer than one minute. 

In today’s show I am going to unlock the social SEO secrets to help improve discoverability, reach and your overall organic performance. 

So let’s dive in. 

Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show. 

We are sauntering into 2024 and the world is not becoming any friendlier. 

It’s also Election Season and with that will bring more divisiveness, disinformation and dare I say it, voter disillusionment. 

But not to start off this season with pessimism, I want to open up a conversation on this show about X, Elon Musk’s first interview with an Irish media outlet and how we navigate the online space through elections and how politicians and political parties can show up. 

So, let’s dive in. 

COP28, the United Nations Climate Change conference, recently took place in Dubai.

COP28 stands for the 28th meeting of the Conference of the Parties (COP) and it was attended by 70,000 delegates including world leaders, media, NGOs and environmental, public policy, finance and science experts.

But what came out of the conference was another urgent warning and appeal to decision-makers about our growing climate crisis. 

Coming up in today’s show: 

• The Main COP28 Goals & Outcomes  
• The role of communications in changing public perception and behaviour  
• Tina O’Dwyer, Founder and CEO of the Tourism Space and Sustainability Expert  

Let’s dive in! 

Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show. 

A new year and a new blank sheet, right?

What does your public sector marketing plan look like for the 2024?

Well, I’m here to tell you what’s in store. 

Coming up in today’s show: 

• Why You Need to Press Play on 2024  
• The Top 10 Public Sector Marketing Trends for 2024

I speak to Stephanie Stahl, General Manager of Content Marketing Institute who reveals their top Content Marketing Trends of 2024. Their comprehensive article has 67 predictions, from marketing experts from across the world - including my own – where I predict that TikTok will be a top search engine and research tool for content marketers in 2024.

Let’s dive in! 

Hello and welcome to Episode 90 of the Public Sector Marketing Show. 

Can you believe 2023 is drawing to a close?

What a year. What a year. 

Personally, it’s been really great. 

Professionally, it’s been so rewarding given the diverse range of clients we have worked with and the projects, training and events that were entrusted to us. 

We love what we do. 

We love representing public sector pros and raising the profile of your important work. 

We are committed to leading with value and even if we don’t work together in the business sense of the word, you all know you have access to our FREE monthly webinars, this podcast, our Tuesday ezine and there are even free workshops on our website. 

Our promise is to lead with value so you can learn from us and improve public sector communications, in the public interest. 

So, let’s get into the last show of the year! 

Hello and welcome to Episode 89 of the Public Sector Marketing Show. 

It’s time for our Christmas Special! 🤶 

The jingle bells are ringing, and my nerves are jangling! I am ready for my festive break.

A few weeks ago, I asked my Instagram followers for some ideas for this special episode and in fairness, they had some great ideas. 

But a few stood out.

So, we are stepping aside from the serious Joanne talks digital, to the fun version of Joanne Grants Christmas Wishes to the Public and Public Sector Marketing Pros! 

Let’s see how it goes! 

So, coming up in the 2023 Christmas Special of the Public Sector Marketing Show:

• The Department of Christmas Cheer make some Christmas wishes would come true for public sector pros 
• Public Sector Marketing Institute is nominating some new Government Departments for 2024 and we get reaction from our Taoiseach Leo Varadkar 
• I’m joined by two influencers who help me gift new Ministries – but will the nominees take their new jobs?
• And Niall, the Public Sector Marketing Show editor, has my bloopers and best bits from a year of podcasting. 

I hope you stick around! 

In this episode I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level.

In 2023 people are watching, on average, 17 hours of online video per week. That's actually fallen from an average of 19 hours in 2022. Globally, people are watching around 84 minutes worth of videos every single day.

We prefer shorter videos, thanks to TikTok. Other social networks have followed suit with the TikTokification of social media. Specifically, videos under three minutes fall into a sweet spot according to HubSpot.

Don't miss out – hit play now and revolutionize your approach!

In today’s show I decided to talk about one of my favourite topics – content marketing. 

Still on a high from Content Marketing World 2023 in Washington, I used the opportunity to investigate some of the new Ai tools that are taking the world by storm. As an avid user of apps, tools and software in my own business, I decided to share my content marketing shortcuts with you in Episode 87. 

Content marketing tools help you work smarter, not harder, and without cutting corners. 

So, sit back and enjoy the show.

Welcome to Episode 86 of the Public Sector Marketing Show!

In this episode, I am diving deep into a thought-provoking question: "Are public sector leaders unintentionally letting down their marketing professionals?" Yes, it's a bold claim, and we're not afraid to explore it!

Now, before you worry about me getting "cancelled," let me be clear—I hold immense respect for public sector leadership. Many of them are devoted lifers, driven by a genuine vocation for public service. However, as the digital waves reshape the landscape of communication, tensions are emerging.

This week, during a captivating social media masterclass with public sector pros, I asked about their #1 social media challenge. The resounding answer? Staying current amidst the ever-changing digital media landscape. If our seasoned marketers grapple with this challenge, it's only logical to ponder whether senior leaders, juggling myriad priorities, might lack the knowledge or understanding needed to fully support the digital transformation of communications.

So, the burning question arises: Are public sector leaders inadvertently hindering the potential of marketing pros to scale digital communications, fostering openness, transparency, and accountability?

Tune in to this episode as I unravel the layers and explore how to bridge the gap for a more connected and effective public sector marketing strategy.

Hello and welcome to Season 6 and Episode 103 of the Public Sector Marketing Show. 

In today’s episode I’m asking the questions:

• Are we better off at work now than before the pandemic?
• What is workplace wellbeing?
• How can we master it as employers and managers?

I take a closer look at how workplaces are changing for the better and some of the innovative strategies that organisations are introducing and implementing. 

I interview Dolores Andrew who recently held a national Workplace Wellbeing event on National Workplace Wellbeing Day. As a specialist in this field, she shares her tips, tricks, and insights into how we can all be better managers and why we should embrace doing less.  

Let’s dive in! 

Listen Now Episode 85: Does Public Trust Matter?

Join me in a thought-provoking exploration of the critical topic of trust in the latest episode of Public Sector Marketing Show. In this episode, I delve into the findings of a groundbreaking survey conducted in Ireland for the Medical Council, shining a light on how various sectors are perceived by the public.

Discover the fascinating insights that emerged from the survey and gain a deeper understanding of how different sections of society are viewed through the lens of trust. The findings may surprise you and prompt you to reconsider the role of trust in our daily lives.

As someone who authored a book on trust being the paramount currency for government and the public sector in the Digital Age, I draw parallels between the research findings and the principles outlined in my book. Explore how trust is not just a concept but a tangible force that shapes the dynamics of governance and public engagement in our rapidly evolving digital landscape.

Tune in now to elevate your understanding of trust and its impact on our interconnected world.

Don't miss out — hit play and embark on this insightful journey with me!

Welcome to today's episode of the Public Sector Marketing Show! In this episode I provide a new way of tackling mis-information. 

Join me as we explore an innovative approach to combating misinformation and learn from some of the world's most prominent organizations in this field. We'll also take a closer look at a media outlet in Ireland and discover how they're contributing to the fact-checking landscape.

But that's not all! We have a special guest today, Leda Letra, a digital communications consultant and former multimedia producer with the United Nations. She shares her valuable insights and experiences in the realm of fact-checking for government and the public sector.

Don't miss out on this enlightening episode that's brimming with information and expertise! Tune in now to gain valuable insights into the power of fact-checking and how it impacts the public sector. 

Welcome to this episode of Public Sector Marketing Show, where we delve deep into the world of EU project communications. Join us as we dissect the art of transforming complexity into clarity, emphasizing the age-old adage of "show, don't tell" for promoting your EU projects.

In this episode, we'll explore the intricacies of EU engagement rules, shedding light on the guidelines you need to master for success.

But that's not all! We have an exclusive interview with Wendy Namisnik, the Project Manager of Prep4Blue, who will provide invaluable insights on how you can elevate your EU funded project communications to a whole new level.

So, if you're ready to take your EU project marketing to the next level, stay tuned and discover the secrets to improving your communication strategy. Don't miss out! 

In this episode I am exploring the power of storytelling to move passive audiences into active participants online.

Do you ever wonder what sets a great online story apart from the rest?

Our brains are wired to remember stories, and in a world where attention is the ultimate currency, mastering the art of storytelling is your key to standing out. Join me as I sit down with Sally Murphy, the founder of Well Told and a storytelling expert, to uncover the secrets of weaving compelling narratives into your digital communications.

In a digital landscape where attention spans are dwindling, and people are craving niche content that truly resonates, it's time to introduce storytelling into your toolkit. I'll share strategies to put the main character of your story front and center, so your audience not only stops scrolling but stays engaged.

As we navigate the ever-evolving world of digital marketing, remember, it's the story that makes the world go round. Get ready to supercharge your marketing with the magic of storytelling!

Much of this episode is brought to you from Washington D.C and content marketing world 2023. I am one of more than 150 speakers at this year’s event which brings together hundreds of marketers from around the world.

Chat GPT has gone mainstream but public sector pros are reluctant to embrace it. I understand why, but it’s not a good enough reason to ignore this new technology that is disrupting marketing.

Hello and welcome to episode 80 of the Public Sector Marketing Show.

Chat GPT is like a wonder-drug - it’s addictive, gives you an immediate high, and you get immediate results. But like any drug, there must be a downside? In today’s show I share the highs and lows and give you a balanced perspective on this new AI tool that every marketer is talking about.

But what about ethical concerns?

Public sector really needs to put the public interest at the heart of any AI use and be very transparent.

So, I speak to an expert on how to approach ChatGPT in government and public sector marketing.

Are you curious or an early adopter of ChatGPT? Stay tuned!

Hello and welcome to episode 79 of the Public Sector Marketing Show.

My favourite research of the year is out and I share my top takeaways for public sector PR and media pros.

The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their PR strategy.

Influencers continue to influence online, podcasting is growing, TikTok is commanding news attention and news avoidance is a big issue.

I speak to Professor Colleen Murrell from the DCU School of Communications, who is lead researcher of the report in Ireland.

So stay tuned and find out how citizens are consuming, or not, news in the Digital Age.

Hello and welcome to episode 78 of the Public Sector Marketing Show. 👋 🎙️

2023 has been a ground-breaking year in terms of marketing transformation. Technology continues to drive change, disrupt consumer behaviour and challenge marketers.

We are now navigating a new trajectory of AI-driven marketing practice.

In today’s show I take a closer look at those trends that give rise to the new skills we all need to master in order to remain relevant in the Digital Age.

I speak to Amanda Webb, founder of Spiderworking and Digital Marketing expert and we dig deeper on the seven marketing trends that are dominating marketing practice in 2023.

It’s time to pause before we reprioritise. So stay tuned and let me share these important insights with you.

Hello and welcome to Season 5 of the award-winning Public Sector Marketing Show! 👋 🎙️

After publishing the second edition and audiobook for Public Sector Marketing Pro I decided to take a content marketing break.

But I’m back with renewed creativity and energy and some behind the scenes news since I last spoke to you on this podcast in December 2022.

I share my interview from the audiobook launch with Kieran O’Malley about why I choose to serve you and what drives my inspiration for public sector marketing.

There are a few personal and professional tales in there, so stay tuned!

And do you like our new audio branding? Shoutout to our voice-over artist Stephen Daly, you might recognise his voice from Today FM.

Each weekly episode will be released on Wednesdays on YouTube and your favourite podcast platforms. With snippets shared across our social media platforms.

I’m delighted to be back and I hope you stick with me for Season 5!

The 4th Public Sector Digital Marketing Summit was a huge success, and simply down to the expert speakers and engaged audience.

It was our pleasure to host you all. For those of you that didn’t make it, we’ve created a highlights reel from each of the four sessions on the day.

Coming up in episode #76

• Why public sector leadership need to role model great digital communications
• The social media manoeuvres being made by public sector marketing pros in an ever-changing landscape
• How to get the truth to rise to the top of the social web in the age of disinformation
• Innovation in public sector case studies

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show. 

The rules of PR and marketing are changing so fast, faster than we can say transformation. 

But in today’s show I want to look more specifically at our work in public relations – how we engage target audiences and get them to know, like and trust us. 

It’s becoming more difficult for sure, with AI, Deep Fake and the misinformation revolution online trying to divide and conquer. 

So, I’m going to try to unpack how we can revive our PR skills of old in the new digital age. 

I interview Nicholas Bruneau who recently launched his debut title, Engage with Impact. 

Let’s dive in! 

My new book, the 2nd Edition of Public Sector Marketing Pro is out now!

Coming soon is the accompanying audiobook.

To celebrate the release of the book, I’ve decided to give my loyal Public Sector Marketing Show listeners and viewers, an exclusive listen to the audiobook.

So, sit back and enjoy the introduction and Chapter 1.

If you are interested in buying a copy of Public Sector Marketing Pro, please go to www.publicsectormarketingpros.com/book and watch out for the audiobook on Audible.

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

We have less than 8 years to save the planet.

It’s a pretty depressing statistic.

According to the 2021 United National Climate Report, changes to the global climate are intensifying rapidly.

So it got me thinking.

How much carbon am I emitting from my digital activity?

Then I thought you would like to know more about this topic too.

So, as we all try to positively contribute to climate change, I’m asking the question in today’s episode, how can we reduce our digital carbon footprint?

Stay tuned to episode 74 to find out:

• What is the real impact of digital carbon on climate?
• What contributes to a digital carbon footprint?
• How can we mitigate our contribution?

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

We shop online, attend medical appointments, book holidays and attend events, so why is it that we still have to access public services mostly offline?

But is it changing?

Estonia is a European leader is eGovernment and has been for almost a decade. 

We are playing catch up in Ireland, but so are many countries. 

But the pandemic has expedited digital transformation by a decade and governments are leveraging this progress.

In today’s show I’m asking:

• Should all public services be available online, and what needs to happen?
•   I speak to Ossian Smyth, Minister of State with responsibility for Public Procurement, eGovernment and Circular Economy in Ireland.

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Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

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Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

I’m excited for you to be the first to know who our 2022 Public Sector Digital

Marketing Summit speakers are.

Taking place on Thursday 27th October in the Mayson Hotel Dublin, you can attend

in-person or online.

Throughout the day the audience, you, will be central to discussions. So it’s a great

opportunity to be inspired to impact online with influence and confidence.

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

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Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Are you struggling to produce enough or the right type of digital content that makes an impact?

Do you want to in-source and streamline your content marketing? 

Is the overwhelm of social video taking its toll?

I see you, but I got your back.

I’m excited to share the news that we are Brand Ambassadors for Adobe Express!

What does that mean? Basically, NEW FREE trainings for you, from me and my team.

Coming up in this week’s show:

• The Adobe Express content marketing train has arrived at the public sector pros station, I’ll let you know how you can jump on board! 
• The content formats you should be prioritising in your social plans right now

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

My favourite annual research is out and it’s time to understand the ever-changing news landscape.

The 2022 Digital News Report compiled by Reuters Institute and the University of Oxford presents an interesting evolution of news consumption online.

This year’s report looks at the progress on pay models and the popularity of curated editorial products like podcasts and newsletters.

The YouGov survey of over 93,000 online news consumers in 46 markets covers half of the world's population. So it’s worth reading. But I’ve read it so you don’t have to!

The report documents ways in which the connection between journalism and the public may be fraying, including a fall in trust following last year’s positive bump, a declining interest in news and a rise in news avoidance. It also looks at audience polarisation and explores how young people access news.

Coming up in episode 70:

• Why your PR and media team need to take stock of their digital skills and digital news output
• I’ll share the big takeaways for public sector media and marketing pros
• My colleague Sophie Sweeney has been out and about on the streets of Galway asking citizens of all ages where and how they access their news.

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Instagram has gone all TikTok, and you’re feeling left behind. Keep listening because I’ve got your public sector and government TikTok plan sorted. 

In this second episode of Season 4 of the Public Sector Marketing Show, I’m sharing my views on the Great Meta Manoeuvre - the transformation of the timeline as we know it.

As marketers and comms professionals you’re probably feeling adrift watching on as social media undergoes another chrysalis; and every platform trying to become the top social butterfly. 

The battle is real. So, let’s take this time to pause, reflect and prepare to take action. 

As always, I have you covered! 

Coming up in episode 69: 

• What I really think about Instagram and Facebook going all TikTok 
• Even Google is admitting TikTok is taking its search traffic 
• Why TikTok needs to be front and centre of your 2023 social media plan
• I speak to Jim Macnamara, Group Head of the GovComm Group in Australia who has been working with New South Wales Department of Health on TikTok campaigns

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WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Climate action, the cost-of-living crisis, food security, war, the great resignation, a looming recession, pandemics, divisive national politics - whatever your bad news, you’ve no choice but to communicate it. 

But how well you do it will be the difference between a sustained public backlash or general public buy-in. 

With the citizen expecting timely truths and demanding transparency in decision-making, the question I’m posing in this episode is, ‘are you a competent digital storyteller and a responsible guardian of the public interest?’ 

Bad news sucks. But bad news spreads faster than anything else online, and even if you’re not the author, you’ll have to at some stage take up your position as protagonist.

So, what’s it going to be? 

Bury bad news? 

OR

Build trust with openness? 

Coming up in the show:

• Why the authentic voice of your organisation will win public trust
• Facing up to going front of screen in the age of transparency 
• I speak to Jim McNamara who’s says that fail to listen, prepare to fail when it comes to government and public sector communications

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

There is a real blurring of the news lines online. Who owns news and who has the right to create it? Right now, news is a commodity that is owned by those willing to create it. Sources of news are no longer mainstream media. Subject matter experts, topic enthusiasts, hobbyists and couch commentators are all feeding the ever-hungry Internet and social network news feeds. 

So how do we separate news from narrative in a world of content shock?

Coming up in episode 67:

• Who owns news anyway?
• How to turn news into narrative to shape public opinion
• I speak to Tony Abad, former Bloomberg journalist and lawyer about the skills of diplomacy, communications and public trust in the Digital Age

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

How can government or public sector agencies get high engagement on social media that is both positive and proactive? 

Believe it or not most of the public viewing your social media are there for information that resonates with them in some way, that informs them of topics that are meaningful to their lives right now, and they have an expectation that you will provide answers. 

So, if your social media campaigns are simply soundbites and catch-phrases without a follow through of long-form purposeful and explainer content, then you are going to underwhelm and underperform. 

Coming up in episode 66: 

• The real powerbrokers on social media are people
• A recipe for social media success for public sector campaigns
• I interview Femke Gow, Head of Communications at Wolfson College at the University of Oxford. We discuss the role of citizen-first content in all your social media campaigns, and why moving from ‘organisation need’ to ‘public need’ is a shift that may be harder than you think.

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show. 

In a recent episode I talked about the value and power of influencer marketing in 2024. 

But in today’s show I’m going down the ethics road and asking some tough questions about the grey areas of this marketing discipline. 

Did you know that there are laws in some European countries around child labour and influencer marketing?

Did you know that Ireland is also conducting research in this area?

Stay tuned for more on this and other ethical considerations brands, influencers and public sector should be mindful off. 

Social media is the number one topic that public sector pros want to discuss with me. 

From how to develop a strategy to how to manage a crisis and everything in between. 

So, it got me thinking about how and why public sector agencies with robust plans and skilled teams are excelling in their communications. 

In this show I’m making a case for social media as a superpower to drive public awareness, engage niche audiences while empowering citizens to take a course of action based on trusted information. 

Coming up in the show: 

• Why some public sector agencies have this superpower, and others don’t!  
• How to get your social media superpowers charging on all cylinders   
• I speak to Christine Townsend, President of PIO Toolkit who recognised the struggles of public information officers in the United States in dealing with social media communications

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Social media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives.

In today’s show I am sharing a story that epitomises just that.

From Ukraine to Carlow, we hear from a Ukrainian mother who has fled her home with her three daughters while her husband stays to fight for his country on the frontline.

It’s a story of hope and hopelessness, but one filled with utter resilience and through social media this story is now being shared across Ireland and Ukraine, as Tetiana Pankiv uses social media for good.

I’m also asking you to join me and let’s use social media for good to share the Sow Now project.

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

New research in Ireland has highlighted the need for political parties to do more to support female members from online abuse. While members of government are not alone in facing hatred and vitriol online, it does remind us that standing up to online abuse is required by all sectors.

Often there’s a fine line between freedom of speech and hate speech. But both are not two sides of the same coin. 

In today’s show I’m looking at:

• > Identifying the signs of online abuse and what we can learn from the Two Johnnie’s #GAAcatfishing stories 
• > How to manage online abuse 
• > I speak to National Women Council of Ireland researchers Claire McGing and Valesca Lima, who have developed a social media toolkit for political parties with practical steps to support female colleagues online

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Twitter has been dominating the social media headlines this month, not least because it’s going to be taken over by the richest man in the world!

Twitter is a powerful PR war room platform and crises are won and lost there.

In today’s show I’m exploring the role of Twitter for your PR strategy and as a former journalist this is a specialist topic for me.

Coming up in this episode:

• Let’s talk about the Twitter Takeover by Elon Musk
• What is Twitter influence?
• How can Twitter support your PR efforts?
• I speak to Inspector Antoinette Cunningham, General Secretary of the Association of Garda Sergeants and Inspectors about the role of Twitter in her position as head of an representative organisation

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

The pandemic has helped public sector pivot from slow moving and bureaucracy driven to agile and adaptive organisations. But there’s still lots of innovation to go and in this episode I’m shining a light on the Irish Government’s digital transformation strategy. 

• I share the innovative projects we are working on with our public sector clients 
• A digital transformation strategy 
• I interview Barry Lowry, Chief Information Officer of the Irish Government about Ireland’s digital transformation ambition.

 ---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

Diplomacy has been around for centuries and is most associated with politicians and policymakers. Some people have a talent for diplomacy and then there are companies that sell it as a service. 

But diplomacy has taken on a new life form in the Digital Age with the ability of diplomats to amplify and scale messaging at the speed of light. 

Coming up in today’s show:

• What is digital diplomacy in practice?
• 7 Steps to Social Media Success in Digital Diplomacy 
• I speak to Miha and Ingrid from the European Digital Diplomacy Exchange and we discuss the power of digital diplomacy to protect democracy, build public trust and empower politicians and policy makers 

---

WIN Our Weekly Show Prize

Subscribe to our YouTube Channel or Podcast, leave a comment on any social network about the episode, use the hashtag #PublicSectorMarketingShow

Also get a 50% discount on a course of your choice with us!

---

Subscribe, Rate & Review

Subscribe for a new episode each and every Thursday. You can also watch our show on Wednesdays on YouTube or Facebook. 

If you are a regular listener, please rate and review our show.

---

Feedback

Don’t forget to get in touch with your questions. I love hearing from my listeners, don’t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

---

The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.