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Discover the art of building powerful brands with Amy Jackson, founder and CEO of Tale Splash, on the Public Relations Review Podcast with host Peter Woolfolk. Amy reveals the captivating story behind her company's name and demonstrates how strategic PR efforts can lead to astonishing results. Through the tale of positioning a client in the electric vehicle charging industry, we uncover the impact of establishing media relationships and tapping into national discussions, featuring a success story that landed major coverage on CNBC and other major media

Venture into emerging technologies as we discuss the intricate world of AI and its intersection with public relations. From recreating Andy Warhol's voice for a Netflix documentary to tackling the pressing issue of Deep Fake detection, Amy shares insights on how her client, Resemble AI, is making waves by promoting responsible AI use. Learn how collaboration with journalists and legislators has led to significant initiatives like the No Fakes Act. Additionally, we'll explore Tale Splash’s innovative work in sustainable fashion and healthcare, emphasizing its commitment to fostering groundbreaking conversations on a national level. Don't miss this episode, which is packed with actionable strategies and inspiring stories!

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Can AI deepfakes really cause global economic damage exceeding $1 trillion? Join host Peter Woolfolk on the Public Relations Review Podcast as he and guest  Rebecca Emery, APR, CEO of Seacoast AI.com, a leading expert in the field. tackle this critical question with Rebecca Emery, APR, CEO of Seacoast AI.com, a leading expert in the field. Rebecca uncovers the alarming rise of AI-generated misinformation, shedding light on how bad actors are exploiting the accessibility of AI technology to spread falsehoods with devastating impacts. We also explore the double-edged sword of AI applications through examples like Ukraine's AI avatar Victoria Shi, which demonstrates both the positive potential and inherent risks of AI-driven communication.

In this episode, we arm you with practical steps to detect and combat digital deception. Rebecca dives into tools such as Google Lens, Hive Moderation, and TinEye, empowering communicators to identify image and video alterations effectively. You'll also learn about the SIFT method—Stop, Investigate the source, Find better coverage, and Trace claims to their original context—which journalists use to verify information. We emphasize the broader role of educating the public on AI's ethical use, equipping you with the knowledge to respond to misinformation and deepfakes adeptly.

Finally, we underscore the necessity of education in recognizing and addressing digital deception. Rebecca shares frameworks like the ABC method—Actors, Behavior, and Content—to help identify threats, illustrated by real-world incidents like the Royal Family's altered photograph. We stress the importance of building robust resources for reporting and removing harmful content while staying informed about the evolving threats in AI technology. Don't miss Rebecca's expert insights on AI's transformative yet challenging role in public relations, and learn how to stay ahead in this rapidly evolving landscape.

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Unlock the secrets to turning data into action as host Peter Woolfolk welcomes Katie Paine, the esteemed 'Measurement Queen,' back to the Public Relations Review Podcast. This episode is a treasure trove of insights, where Katie and I cut through the digital data deluge, stressing the importance of aligning PR measurement strategies with business objectives. Expect to be enlightened on how to navigate the complex terrain of popular measurement platforms, grasp the subtleties of sentiment analysis across diverse audiences, and uncover the human touch essential for transforming raw data into meaningful strategies.

As our conversation unfolds, we delve into the gritty details of what metrics truly move the needle in the PR world. We discuss the power of Google Analytics as an 'acceptable proxy' for unraveling the digital trails that lead to tangible goal conversions and revenue. The discussion further pivots to the challenges of gaining senior leadership buy-in for these metrics and how they lend credibility to PR initiatives. From Boeing's reputation management woes to the transformative potential of AI in data management, including tools like ChatGPT4, this episode is a can't-miss for anyone looking to future-proof their communication efforts. Join us as we also take a moment to extend our heartfelt thanks to our contributors and listeners – you're the heartbeat of this podcast.

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On-line reviews.  Most of us read them.  Some even write a few.  How can a PR firm  or any organization earn great reviews. Also important, how can  organizations go about correcting a negative review.  Even those that are particularly bad.  Erik Bernstein, president of the renown Bernstein Crisis Management firm offers proven guidance and information on how to successfully manage both scenarios.  Benefit from the wisdom of experienced professionals when it comes to managing on-line reviews.  The good, the bad and the awful.

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Justin Bannister, Associate Vice President at New Mexico State University, knew it was time for a change.  He explains how his department made the successful transition from traditional media outreach to digital platforms.  He talks enthusiastically about how he started with My Space years ago and now embraces Facebook, TicTok, Twitter, etc to present the university's multiple messages to its range of audiences.  He further articulates the many benefits gained from using digital platforms.  Listen now and benefit from Justin's experience.

If you enjoy the program leave a review.  Our podcast website is:  publicrelationsreviewpodcast.com

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Your organization--or you--experience a crisis on social media.  What do you do to salvage your reputation?  What corrective action do you take?  How can you monitor mentions of your organization on-line?  How could this have been prevented?   Erik Bernstein, President of Bernstein Crisis Management, an international crisis prevention team answers these and other questions to help you "save your bacon."  Are computer savvy millennials the right people to oversee social media crisis?  Listen to how this nationally recognized firm helps others recover from assaults on reputations!!! 

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Lonny Kocina, CEO of the Minnesota Media Relations Agency, launched his firm 30 years ago by only charging his clients for actual media interviews he secured. Now with a thriving firm he recently published "The CEO's Guide to Marketing" an Amazon 2017 best-seller and a 2018 Axiom Business Book Silver Award winner.  Listen as Lonny presents the SIX most important actions to implement to become successful with your marketing campaigns.

You will be surprised how these basic steps will elevate your marketing productions.

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Digital marketing expert Jill Kurtz, Kurtz Digital Strategy, provides a generous amount of solid guidance to help you make your on-line content much easier for search engines to find. Keyword trends are not always needed. How you can give search engine users just what they are looking for. Search engines search for the same words the users input to locate the information. Knowing your audience will help you include those important words.

You will not be disappointed with this interview.  Sit back. Take ample notes.  Enjoy your success!!

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Like other organizations in America the nationally renown St.Jude Children's Research Hospital had to hit the brakes to decide how to best develop its communications plan to provide useful information to its audiences. Being a research hospital that caters children their team decided upon a coloring book. With this book kids could color the images while the parents read to them a story about how they were being protected by the St. Jude staff.
So successful was the coloring book locally that it received coverage in USA TODAY.  That exposure was picked up by foreign news organizations. To ride this wave of exposure Marvin Stockwell, the St.Jude Director of Media Relations converted the book to a digital format AND had it translated into numerous foreign languages.  Families around the world downloaded the book and benefited from the generosity.  Listen to Marvin articulate this and more on his team's successful efforts.

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With minority populations expected to be the majority by 2050 how can public relations & marketing firms effectively penetrate, message and market to these groups and be accepted without making embarrassing cultural mistakes.  Representatives from the experienced Cultural Shift Team offer important tips and guidance on how to successfully engage minority and foreign born populations. Getting to know your audience is the most important first step.  Listen to how this firm successfully engaged minority groups from Chinese to Haitians to Vietnamese and others.

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Whether we know it or not many of us have been exposed to FALSE information. False information comes I several forms: mis-information. Dis-information and Mal-information. Michael Cherenson, Exec VP of Success Communications Group, addresses the forms of misinformation, the threat it imposes, its impact on our society and other important False Information matters. What impact does it have?  How can you detect FAKE, disinformation?  Why is it harmful?  Listen to this very insightful overview of FALSE information and its impact on our society.

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Gayle Falkenthal, Noted San Diego PR pro, offers expert guidance for producing an effective virtual press conference. She also cautions you to examine closely if you actually need to have one. Gayle takes you through the preparation needed to have a successful outcome, several platforms you can use and the need for speaker preparation/training.

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In our first Public Relations Review podcast international interview Orla Clancy, founder and editor of Strategic Communications magazine, gives listeners an understanding of why she launched this new magazine, the issues and the wide range of topics to be covered and the multiple PR audiences that can benefit from this publication.  On the call from Ireland she also lets listeners how to download a free sample edition of the magazine.  The official launch date is August 2020.  It will be available in the U.S., Ireland and in the United Kingdom. She will review suggested story ideas.  The direct download site information is given in the interview.

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Join host Peter Woolfolk as he embarks on a journey through the vibrant world of music promotion with Alison Ball, the visionary CEO of JBR Creative Group. This episode peels back the industry curtain, detailing Alison's ascent from her humble beginnings to her influential role at Warner Brothers Records. She graciously imparts her expertise on the critical elements of artist promotion in the digital age, where social media dominance and streaming services are reshaping the rules of the game. You'll be privy to the thoughtful strategies and team dynamics essential for propelling new talent into the limelight, offering a rare glimpse into the meticulous craft of guiding musicians toward their dreams.

The conversation takes an innovative turn as we tackle the groundbreaking influence of blockchain technology on music distribution, with Alison at the helm of the forward-thinking Tune Go platform. Her perspective on the music industry's transformation is both enlightening and inspirational, especially as we explore Maxine Ashley's rising trajectory post-Madison Square Garden. This episode isn't just about business; it's about heart. Alison shares a touching narrative of the transformative effect of music education, tied personally to the triumphs of her son. It's an invitation to witness how passion and philanthropy harmonize, celebrating the enduring power of music to change lives.

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Solo-or individual-public relations practitioners have a 12-year old national organization standing ready to offer the support needed by a one-person operation. "Solo PR Pro"  provides the tools, education, advocacy and community resources to help communications consultants succeed and grow. Solo PR Pro president Karen Swim provides an overview of the many services available from this 7000+ member group with members across the nation. Solo practitioners the assistance you need is ready to help you.

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Josh Ritchie, co-founder of Column Five Media, outlines the important steps needed to include "Empathy" in your marketing programs. He says it is important to ENGAGE your audience, not sell to them to be successful. It's about helping your audience solve their problems.
NOTE: Josh was on "lock down" in Costa Mesa, CA and on his mobile phone--thus the static in this interview.

Public Relation Review info on YouTube:  https://www.youtube.com/watch?v=nV71euL8Y-c

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Cathy Hackl is a globally recognized augmented reality, virtual reality and spatial computing thought leader. She’s been named one of the top 10 Tech Voices on Linkedin for two years in a row, the highest honor on the platform.  Listen as she outlines how this technology is now and will continue to impact public relations in the future.She provides details of how this fascinating technology is serving organizations now and will continue to help the PR craft now and down the road.  DO NOT get left behind. COMING: Once it is published she will return to discuss her book The Augmented Workforce: How AI, AR, and 5G Will Impact Every Dollar You Make.   Call your colleagues. This is an episode they need to hear.
If you enjoy the program leave a review. Thank you.

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Dennis Lindahl, Dakota Strategic Communications, has a thriving public relations business in North Dakota. This scenario was set in motion because his wide range of advertising, legislative, sales and PR experience had him well prepared to successfully manage the diversity of services his clients required. With clients in unmanned aerial systems, technology camps, energy development, legislative agent, wind energy and much more Dennis could hit the ground running because of his range of experiences.  Listen to his fascinating description of his background and how it prepared him to succeed. Add to his accomplishments--he also hosts a weekly morning show on KTGO radio.

An overview of this podcast at: https://www.youtube.com/watch?v=nV71euL8Y-c
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Two students from the Western Kentucky University public relations program discuss their experiences in class and their plans for a career in public relations.  Host Peter Woolfolk also offered some guidance based on his 25+ years in public relations.  If you appreciate the program please leave a good review.

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With the continued growth of smartphones, smart speakers and new auto controls voice search technology is the fast growing wave of the future...and the future is here.  Cyndi Masters, CEO of DBS Interactive in Louisville, KY provides listeners with insights on how fast this system is growing, its many uses and what the future holds for voice search and voice control.  This is the episode you need to listen to NOW!!!

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If you like this episode please leave a good review. 

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Jason Parson, CEO of Parson + Associates, Kansas City, MO successfully made the transition from Army veteran to public relations executive.  Listen as he describes his path from a combat situation to heading his own PR firm.

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Listen to the inspiring story of Jason Parson, CEO of Parson + Associates of Kansas City, MO, as he describes his journey from Army veteran to building a now successful, minority-owned public relations firm.  He explains how his military experience helped him overcome setbacks in his drive to succeed.  Jason did not quit when things got tough. Listen to his story.  Benefit from his experience.  Share this story with your colleagues.

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Ever feel stressed or disengaged in your PR job. You are not alone. It is becoming a major problem with negative implications for PR firms and workers.  Fear not!  Dr. Doug Swanson, Cal State-Fullerton, offers specific solutions to help you overcome this office stress and disengagement.  Listen...Learn..Share.

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"Measurement Queen" Katie Delahaye Paine offers some expert guidance to developing basic measurement systems for most PR projects. Nationally recognized for her work she offers Public Relations Review listeners exceptional tips.  Listen..Learn..Share

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Unlock the potential of press releases with Mickie Kennedy, founder of eReleases.com, as he joins host Peter Woolfolk to share his treasure trove of insights on the mighty influence of PR. Discover how a well-crafted press release can transform your small business narrative into a media sensation, tapping into a journalist's desire for captivating stories. Mickie's expertise guides us through the art of creating that perfect hook and leveraging a wide network of media contacts, ensuring your story doesn't just make it onto the page—it commands attention.

Are you harnessing the true power of journalistic endorsements to build your brand's credibility? Host Peter Woolfolk's conversation with Mickie reveals just how a third-party nod from the media can be the catalyst to winning consumer trust and skyrocketing conversion rates. Learn the strategic moves behind sharing media mentions to solidify brand loyalty, and why professional PR services are your best bet against the pitfalls of rushed or AI-generated content. This episode equips you with an understanding of PR's role in cementing your company's reputation and success.

For the small business owners hungry for PR strategies that won't break the bank, this episode is your roadmap. We dissect case studies like ClutchCo's ingenious survey campaigns, proving that you don't need a hefty budget to make a big splash in the industry. From testing various story angles to positioning your business as a thought leader, Mickey outlines a blueprint for creating surveys and media engagement that fosters high conversion rates—practical and cost-effective wisdom that's ready for you to implement. Don't miss out as we bring these insights and more, straight from Nashville, Tennessee.

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The Public Relations Society of America's 2020 national chairman T. Garland Stansell provides an overview of the programs and steps they are taking/planning to enhance the value of the organization and its relevance to its many members.  He also gives his insights into the impact of Artificial Intelligence on the public relations profession.    Listen...Learn...Share!

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Six public relations professionals representing public school systems in Alabama, California, Colorado, Michigan, New York and Texas have a roundtable conference call discussion on the success and challenges on the many public relations issues they encounter.  These professionals have no choice but to manage the range of demands they face frequently...and they outline how they solved their individual problems.  Listen and learn from their experiences in this one hour podcast.   Listen...Learn...Share!

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"The Talent Squad" founder Kelly Glover has successfully booked hundreds of guests on podcasts covering a myriad of topics. Learn-the podcast guest strategy.  Then learn how to pitch the podcast producer....and how to be a great guest...and much more!!  After the interview is completed there is more to be done.  Listen to find out what else is needed to get additional mileage from your podcast interview.  A semester of learning what the professionals know..in just over 20 minutes.   Listen...Learn...Share!

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How does one explain the benefits of establishing a new PR program for the company?  How do you show the senior staff the financial benefits of a successful in-house PR program?  Lisa Slappy, Lewis-Price & Associate did just that. Listen to her strategies and tactics that led to establishing a successful in-house PR program that added to the company bottom line.   Listen...Learn...Share!

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PR executive Diane Eichler provides an overview of two NEW PR systems to allow practitioners to be more effective, effective and save valuable time.

"PR Loop" connects PR people in other cities and/or industries to help you get better information for your projects.  "Story Match" connects PR pros and brands with journalists around the country that cover your issues.  This system pre-identifies individual with interests in specific topic areas. Faster than the press release.  You know in advance that this individual has an interest in your topic.  Listen...:Learn...Share

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Former New York City special investigation Matt Charles tells how he transition from hard-nosed investigator to PR pro.  He offers an overview of how important a solid public relations program is to operating a successful police department and gaining, maintaining community support.

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Georgi Bohrod, head of GBG & Associates in Dan Diego, CA outlines how she entered the timeshare industry and the many strategies she used to attract individuals to timeshare and vacation properties in the US and in Mexico.  She also outlines the strategies she employed to counter the stories of people not able to sell their timeshare units.    Listen...Learn...Share

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Our senior citizens are active, engaged and many have disposable income.  How can public relations be used to successfully engage them.

An expert on PR with citizens Courtney Malengo offers insight on programs and strategies that work.  Listen...Learn...Share!!

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The PR team at the Knoxville Airport Authority (Tenn) initially used the podcast as an internal communications tool. How things change. Listen to how the clever use of their podcast made history as the FIRST airport podcast. Then customers wanted to get more airport and flight information from it.  Listen...Learn...Share !!--- Send in a voice message: https://anchor.fm/peter-c-woolfolk/message

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Temple University professor Gregg Feistman provides listeners with solid advice on protecting and --when needed--recovering your/your company's damaged reputation.

Feistman has 35 years of PR senior level experience. He was also inducted into the Philadelphia Public Relations Society's Hall of Fame.

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From the humble beginnings behind a small-town radio microphone to the thrilling heights of CBS News Network and an unforgettable flight with the Navy's Blue Angels, Dusty Weis's career is nothing short of a roller-coaster adventure. As the president and founder of PodCamp Media, he joins Host Peter Woolfolk to unpack the narrative of his ascent in the broadcasting sphere, touching on the strategic moves and the serendipitous 'yeses' that shaped his path. Dusty's tale is an ode to seizing the moment, with insights on how even late-night shifts can forge unexpected, lifelong connections, and how a piece of the Green Bay Packers came to be part of his personal story.

When it comes to branded podcasts, the secret sauce isn't in the hard sell; it's in the artful allure of storytelling that resonates with a company's core beliefs. In this episode, Dusty breaks down the vision behind his  own podcast, "Lead Balloon", explaining how it employs narrative to draw listeners into the sometimes tumultuous world of owning a public relations and marketing firm. The podcast's journey from inception to carving out its niche, along with the strategic placement of guests, highlights the doors that can swing wide open from compelling content creation—doors that lead to unexpected business opportunities and substantial brand growth.

Finally, strap in as Dusty recounts the adrenaline-fueled narrative of his flight with the Blue Angels—two years of preparation culminating in an experience that most can only dream of. The in-depth interview with their Public Affairs team is a masterclass in the power of storytelling, aligning with strategic goals and the immense satisfaction derived from helping brands and individuals craft narratives with lasting impact. It's not just a story of an exceptional flight; it's a metaphor for aiming high in life and business, and the heights you can reach with the right attitude and narrative in your toolkit. Dusty and I invite you to join us on this high-flying episode that's sure to inspire and entertain.

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Sheri Singer--Singer Communications-- is well known for her effective message productivity.  In this episode she details how to develop and test an effective message to deliver maximum impact on an audience.  Poor messages can add to confusion.  Sheri is respected for her skills in this area.

Gain the skills needed to help you produce the needed know-how to craft well received messages in your organization.  Listen...learn..share.

Podcast video: https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s

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Recognized for her success in promoting restaurants, exceptional chefs, adult beverages or lifestyle activities PR pro Jamie Estes--Estes Public Relations--offers great guidance as to how to generate local and national visibility for your similar event.  Whether it is a new restaurant opening, a chef revealing a great new dish or a new hotel opening Jamie gets it done.  Listen...learn...share.

Podcast video:  https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s

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Most PR pros have some experience in crisis communications.  But that is AFTER the problem occurs.  Why not help clients PREVENT the crisis to begin with.  Noted crisis prevention expert Jonathan Bernstein offer proven techniques to help minimize crisis events. He is considered one of the top such experts firms need to "have on speed dial" in the event of a crisis.    Listen...Learn...Share.

Podcast video:  https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s

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What value does the APR accreditation have?  Is it required to work in the public relations field?  Gayle Falkenthal, APR, provides the insight needed to make a decision.  In addition, what is the concern about "earned" media and "paid" media being difficult to separate.  This program will help PR specialists understand the concern.

Podcast video:  https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s

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What does it take to become on a public relations team?  How do you interact with your colleagues? How do you gain their confidence?

All this and more are explained by Meagan Coughlin a new senior official in her organization. Listen...Learn...Share

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With years of public relations experience, when do you realize it may be time to move on to sharing your years of successful experience with those wanting to learn what it is really like to be in the PR profession?  Teaching at the college level has brought satisfaction to numerous PR pros.  How do you prepare to make the transition.  Rick Clancy, a former SONY senior VP made the leap.  Listen to how he made the transition....and now enjoys it.

Listen...Learn...Share

Podcast video:  https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s

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How can local governments build the public's trust?  Experienced PR pro Mark Miller, Public Affairs Director in Baytown, TX, gives detailed information on how spokespeople can successfully gain public trust.   Listen, learn  & SHARE.

Podcast video:  https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s

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What is the actual process required and used to identify, select and negotiate with hiring a celebrity to promote your brand.  Celebrity Focus CEO Ric Bachrach offer his insights on how to make the partnership work for both parties involved.  Celebrity Focus has connected 4000+ celebrities with famous brands since 1987.  Listen and learn from a pro.  Then share this podcast with your colleagues. 

Podcast video:  https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s

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An organizational issue can become a problem at any time.  How can you minimize these potential problems?  How can plan in advance to avoid problem issues?  When problem issues arise what should you NOT do?  Get top notch information from PR pro Tim O'Brien.  His years of hands-on experience will place ahead when this problem surfaces in your organization.

Public Relations Review podcast will continues to provide information you can use in your daily public relations practice.   Listen, Learn....and share.

Podcast video:  https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s

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PR pro Lori Cory provides important information to organizations on how to have a successful and effective internal communications program. She provides guidance and cites her success  at the Missouri Department of Commerce and Insurance with a combination of listening, positive responses and relationship building.  Listen and get your in-house communications up-to-speed.

Podcast video:  https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s

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Discover the future of public relations as host Peter Woolfolk explores the innovative mind of Matt Kershaw, Vice President--Strategy with DID, Creative Reality Studio. In an industry where engagement is key, we unravel how artificial intelligence is not just a tool but a game-changer, bringing digital humans and AI-generated videos to the forefront of storytelling and media interaction. Our conversation ventures beyond traditional press releases, showcasing how digital avatars capable of speaking over 120 languages can revolutionize the way corporate leaders and brand ambassadors communicate. Imagine a world where the language barrier is no longer a hurdle in your PR strategy; that world is now at your fingertips.

We also delve into the realm of personalized content, discussing how AI video technology can transform internal communications and capture the attention of journalists who are constantly on the go. By sharing experiences such as suggesting a video newsletter for a hospital, the potential for innovation in any industry becomes palpably exciting. The simplicity of crafting AI-generated videos opens a new chapter for marketing and PR strategies, ensuring your message isn't just heard but experienced in a way that resonates deeply with its audience. This episode peels back the curtain on the future of engagement, revealing how embracing AI technology can lead to more inclusive and dynamic communication within your organization. Join us for this eye-opening journey into AI's role in shaping the public relations of tomorrow.

Please leave a review!!  Thank you.

Information on NEW podcast website.

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New York PR pro Annie Scranton, a former TV producer and booker at major networks, offers solid guidance on how to have success in getting your client on TV or an article in the press. Annie has years of behind the scenes experience on what should be done to get TV producers to get your client a spot on local and national TV shows..or articles in newspapers.  How should you prepare in advance??  What you should NOT do!!  How to prepare your client for their TV appearance and much more.  Annie's interview is a learning experience you will not soon forget.  Get it NOW on the Public Relations Review podcast.   And tell your PR Friends as well!!!

Podcast video:  https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s

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What do millennials look for in a public relations job.  How can they search for the right company to interview with?  And what are some concerns that PR staff with higher education staff?  University Of Michigan Senior PR staffer Brittany Smith provides some answers.

Podcast video:  https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s

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Jennifer McGinley, JLM Strategic Communications in Hunt Valley, Maryland, discuss how to develop successful public relations efforts for community outreach.  Her experience has produced great results for her clients.

Podcast video:  https://www.youtube.com/watch?v=nV71euL8Y-c&t=14s

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