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Unlocking Your Potential: Mastering Public Speaking with Nick Lambe14 Nov 202400:55:01

In this episode of the PT Profit Podcast, Nick Lambe, a veteran in the health and fitness industry, discusses the transformative power of mastering public speaking. With over 15 years of experience, Nick shares insights into enhancing speaking skills, building confidence, and finding opportunities within the fitness space through effective communication. Their conversation is a precursor to a future episode where Nick returns to delve deeper into these subjects.

Keynotes of the Episode
1. Understanding the Importance of Public Speaking
2. Essential Skills for Impactful Presentations
3. From Booking to Nailing Speaking Engagements

This episode is a comprehensive guide for anyone eager to harness the power of effective public speaking. Emphasizing authenticity, preparation, and self-awareness, Nick Lambe inspires health professionals to delve into public speaking with the intent to not just inform, but to deeply connect and motivate their audiences. By recognizing speaking as a skillful art that can transform careers and communities, listeners are encouraged to discover and share their impactful messages.

Nick Lambe has spent the last decade educating and inspiring health and fitness professionals. With a unique focus on sleep education and public speaking, he helps coaches and trainers convey their messages effectively and impactfully. Nick's insights have empowered many to transform their communication skills and drive change in their communities. Connect with Nick on Instagram at @impacteducationevents to learn more about upcoming workshops and opportunities to improve your public speaking skills.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin

PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin 

The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

8 Revenue Generating Ideas for the Holidays12 Nov 202400:20:08

In this episode, we go through innovative strategies to capitalize on holiday spending and set up a thriving new year. I discuss how the substantial consumer spending during the holiday season provides an opportunity for health and wellness professionals to generate revenue and align themselves for future success. Throughout the episode, I explain eight actionable revenue-generating ideas, plus bonus strategies, to end the year strong and engage clients effectively.

3 Keynotes of the Episode

1. Strategic Offers and Messaging for the Holiday Season
2.Innovative Revenue Generating Creative Ideas:
3. Engaging Existing Clients and Expanding Client Base

The episode closes with valuable strategies for holiday-specific marketing while aligning approaches for long-term success. Learn how to adapt YOUR services to meet clients' needs amidst the holiday chaos and use this as a springboard for future growth. I also include a bonus strategy that highlights the importance of meeting potential clients where they are and harnessing the power of an effective promotional strategy for scale-ready business models.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin

PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin 

The Complete 10k Per Month Blueprint - FREE - A step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 

Best Of: Master Your Triggers and Rediscover Joyful Eating with Amy Lang: Breaking Free from Diet Culture and Embracing Deep Health29 Aug 202400:56:31

In this "Best Of" episode, we sit down with Amy Lang, a master health coach who has dedicated her career to helping people create sustainable, healthy lifestyles. Amy shares her journey from owning a successful health club in San Francisco to becoming an influential online coach and author. She dives into the key principles from her book, Thoughts Are Habits Too: Master Your Triggers, Free Yourself from Diet Culture, and Rediscover Joyful Eating, discussing how to break free from diet culture, develop healthier habits, and embrace a holistic approach to health and well-being. Whether you're looking to improve your relationship with food or seeking practical tips for better health, this conversation is packed with valuable insights.

Key Takeaways:

* Breaking Free from Diet Culture: Amy discusses the pitfalls of diet culture and how to shift towards a more intuitive, joyful approach to eating.

* The Power of Habits: Learn how your thoughts can become habits and how to reframe them to better serve your goals.

* Embracing Deep Health: Amy explains the concept of deep health, which encompasses not just physical health but also mental and emotional well-being.

* Practical Strategies for Habit Change: Amy shares actionable tips for developing and maintaining healthy habits that align with your values.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About the Guest 

Amy Lang is a master health coach with a rich background in both the tech and health industries. She owned and operated Pacific Heights Health Club in San Francisco for over 15 years, where she helped thousands of members achieve their health and fitness goals. After closing her health club just before the pandemic, Amy transitioned to online coaching, where she continues to impact lives through her personalized approach to health and wellness. Amy is also the author of Thoughts Are Habits Too: Master Your Triggers, Free Yourself from Diet Culture, and Rediscover Joyful Eating, a book that offers readers practical tools to break free from the constraints of diet culture and develop a healthier relationship with food. Amy’s coaching is centered around deep health, which focuses on the integration of physical, mental, and emotional well-being.

Links:

* Amy’s Book: Thoughts Are Habits Too

* Follow Amy on Instagram: @HabitWhisperer

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps:

Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for free

Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch th

How to Add Value Without Sacrificing Clients25 Sep 202300:33:16

In this episode I discuss how to add value and give away valuable content for free without sacrificing clients or overwhelming them. I emphasize the importance of understanding how clients perceive value and simplifying complex information. I also explain the need to shift perspective and provide clarity for clients, helping them identify mistakes and misconceptions. I suggest creating a gap for clients to take the next step and ask for more engagement and action. By following these strategies, fitness professionals can add value and build trust with their clients. Love this episode? Share it on social and tag me @bsimpsonfitness! 

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
How To Help The General Population With Athleticism with Gerard Friedman22 Sep 202300:39:52

Gerard Friedman shares his journey from working with the athletic population to transitioning to working with the general population and adults. He discusses the importance of incorporating both training and health coaching to help clients achieve their goals. Gerard emphasizes the need for a collaborative approach and the use of habit science to create sustainable lifestyle changes. He also highlights the importance of self-awareness and mindfulness in becoming a better professional and person.If you enjoy this episode, be sure to share it with a friend and leave a review on Spotify and Apple Podcasts. Thank you for listening!

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest 

Gerard Friedman is a certified athletic trainer, personal trainer, and nationally board-certified health and wellness coach. With over 15 years of experience working with the athletic population, Gerard has transitioned to working with the general population and adults. He focuses on helping his clients achieve their goals, whether it's getting stronger, losing weight, or preparing for an older age. Gerard is passionate about incorporating both training and health coaching to create a well-rounded approach to fitness and wellness.Learn more about Gerard:https://www.instagram.com/bellhouse_fitness_/https://www.bellhousefitness.com/

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
Mini-Series: Reason #8 Why You May Not Be Where You Want to Be and What to Do Instead20 Sep 202300:22:47

In today's episode, I delve into the tricky subject of quitting versus persevering. I can't stress enough how crucial it is to understand the fine lines and nuances that come with the decision to quit something. Throughout my life, I've had my own struggles with quitting, so I'm coming from a place of personal experience.

I've spent time analyzing my own patterns of quitting and have realized the pitfalls of what I call the 'reinforcement theory of quitting.' Basically, every time you quit and feel relief, it becomes easier to quit the next time you face difficulty. That's why it's so important to make decisions based on objective data and not just emotional reactions or impulses.

To help you with this dilemma, I offer three barometers you can use to evaluate whether you should quit or keep going:

* Imagine a future version of yourself. Would that future 'you' regret giving up?

* Start whatever you're contemplating and evaluate your emotional and rational responses as you go along. Does it feel right? Are there insurmountable obstacles or is there room for growth and adaptation?

* Take a hard look at the context. Is your desire to quit based on transient conditions that are likely to change, or is it based on factors that are unlikely to change and will continue to be roadblocks?

At the end of the day, you should trust the data you collect and aim to make decisions from a place of clarity, rather than letting your emotions cloud your judgment.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
The Hidden Costs of Business That No One Talks About18 Sep 202300:30:01

In today's episode, I dive into the hidden costs of running a business that people often overlook. Believe me, understanding the math behind your business is not just an option; it's a necessity for ensuring profitability.

One mistake I see all too often is pricing based on commodity. That approach is fundamentally flawed. You need to recognize the value of your time and services, not just the market rates for similar commodities. When you get this right, it's like turning on a switch that illuminates your path toward profitability.

But profitability isn't just about pricing. It's also about how you allocate your time. I share some of my personal strategies for task optimization, which are essential for running a lean operation. Knowing when and how to delegate is equally crucial. If you're like me, giving up control can be difficult, but it's absolutely necessary for scaling your business.

And let's not forget the customer. Enhancing their experience doesn't always require a big investment, but it does need thoughtful planning and execution. From the first touchpoint to the final sale and beyond, make every interaction count.

So, join me as we explore these often neglected aspects of business operation. Trust me, your bottom line will thank you for it.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
The Power of Podcasts and Interviewing with David Stark15 Sep 202300:49:13

David Stark, head of sales for Expert VR and host of the Athletes Podcast, shares his journey and the three pillars he works within: software simulation development, podcasting, and a female athlete sports agency. He emphasizes the importance of time management, having a strong team, and being deliberate with one's time. David also discusses the challenges of managing multiple businesses and the need for patience and persistence. He highlights the importance of starting a podcast out of genuine interest and passion, and advises new podcasters to be consistent and patient with their growth. David also recommends putting podcasts on YouTube for additional exposure and shares tips on repurposing content for the platform. He emphasizes the power of podcasting in providing in-depth conversations and storytelling compared to radio shows and sports commentary shows. David discusses the lessons he has learned from interviewing professional athletes, including the importance of knowing oneself, being disciplined, and visualizing success. He also emphasizes the need for access to resources and support in achieving optimal performance. If you enjoy this episode, be sure to tag us on social with a screenshot of the episode!  

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest 

David Stark is an entrepreneur and the head of sales for Expert VR, a software simulation developing company. He is also the host of the Athletes Podcast, where he interviews professional athletes, coaches, and nutritionists. Additionally, he is a co-founder of a female athlete sports agency, aiming to provide exposure and brand awareness for female athletes.

https://www.theathletespodcast.com/

https://www.instagram.com/davestark1/ 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers o
10 Reasons You're Not At Your Goal and What to Do Instead13 Sep 202300:39:54

In today's episode, I'm excited to kick off a new mini-series which we'll be bringing to you on our Wednesday episodes. My aim with this series is to offer insights, inspiration, and practical steps that can help fitness professionals elevate their businesses. I'll be tackling common obstacles you may be facing and how to get past them. I'll also be sharing why consistency, customization, and data tracking are crucial elements for achieving success in your business. Future episodes will be coming out on Mondays, Wednesdays and Fridays so if you're tuning in now or have been for a long time, thank you so much for supporting the PT Profit Podcast and if you want to see the show grow please share it with a friend or share it in your story on social media and tag @bsimpsonfitness so that we can repost! 

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
How to Use Video in Your Email Marketing to Generate New Leads with Connor Haakenson11 Sep 202300:51:56

In this episode, we brought Connor Haakenson onto the show to talk about how to use video in email marketing to increase deliverability and generate new leads. Connor shares his journey in sales and how he discovered the power of video in his outreach efforts. He explains how personalized videos can be created at scale using Orbit Reach and how this tool has revolutionized his sales process. Connor also emphasizes the importance of understanding client needs, asking the right questions, and providing value in sales conversations. He provides insights into increasing email deliverability and shares tips for effective follow-up strategies.

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest 

Connor Haakenson is the head of sales for Orbit Reach, a tool designed to create personalized video presentations. With a background in sales and a passion for providing value to clients, Connor has extensive experience in using video in email marketing to increase deliverability and generate new leads.

https://reachmorewithorbit.com

https://www.instagram.com/chaawks/

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
How to Upgrade Your Confidence as a Powerlifting Coach with Weston Hirschauer11 Aug 202300:49:47

Weston Hirschauer is a powerlifting coach based in Boulder, Colorado. He shares his journey from being overweight in his youth to losing 70 pounds and becoming passionate about fitness. Weston explains how he got into powerlifting and coaching, and how he built his business in a new state. He emphasizes the importance of serving the local community and building relationships with lifters. Weston also discusses the challenges he faces as a coach, such as managing warm-up rooms and making accurate attempt selections. He shares his coaching philosophy of building confidence in his athletes and teaching them how to fish rather than just giving them the answers. Weston also talks about the importance of communication and trust in the coach-athlete relationship. He shares his strategies for staying engaged and interested in the work, such as always looking for ways to improve and not getting complacent. Weston also discusses his own lifting journey and the challenges he has faced with the deadlift. 

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest 

Weston is a powerlifting coach based out Boulder, Colorado. Weston got his start in powerlifting coaching after joining his university powerlifting club at Iowa State University and helping multiple lifters on the team to successful performances at the local and national level.

Weston's coaching style is based around finding the training approach that will work best for each individual athlete. Due to the struggles he faced in his own training, Weston dedicated himself to learn from every resource he could in order to drive progress. This has led him to developing a large pool of powerlifting knowledge which he uses to help his athletes succeed no matter how stubborn their training has been in the past.

Weston's coaching philosophy centers around building confidence in his athletes. Not only athlete's confidence in their own abilities, but also for each athlete to know that he is confident and believes in them. Weston understands the power the mind plays in performance and what having a strong support system can do for an athlete's success. The coach-athlete relationship is something Weston takes very seriously and does everything in his power to help his athletes be successful both on and off the platform.

Links:

https://goodliftperformance.com/https://www.instagram.com/goodlift_weston/https://www.youtube.com/channel/UCPZAky-DSDhhVKVUXtOjpMQ/

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or

How to Grow Your Business When You Hate Selling08 Aug 202300:18:11

In this episode, we address the common issue of hating selling and feeling sleazy about it. We explain that our relationship with money and past experiences can shape our feelings towards selling. To overcome this resistance, we suggest examining our relationship with money and shifting our perspective on selling. We also emphasize the importance of taking no for an answer and selling at the right time. Ultimately, we encourage listeners to view selling as a service and an opportunity for clients to say yes to themselves. 

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
How to Build a Customized Plan based on Pain and Posture with Cory Payne03 Aug 202300:51:16

Online coach Cory Payne shares his personal journey of overcoming pain and how it led him to specialize in helping others improve their movement and build their bodies for life. He emphasizes the importance of addressing the body as a whole and not just focusing on specific areas of pain. Cory's approach focuses on shifting the center of mass backwards and creating a sense of safety in the body. He highlights the need for clients to take responsibility for their own movement and emphasizes the importance of retesting to track progress. Share this episode with someone that would benefit from Cory's story and tag us on social!

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest 

Corey Pain is an online posture and movement coach who specializes in helping clients overcome pain and improve their movement. He has a background in powerlifting and bodybuilding and has experienced his own journey of overcoming pain and limitations. Corey is passionate about helping parents and individuals with kids build their bodies for life so they can stay active and keep up with their children.

https://www.instagram.com/corypaynetraining/

cpaynetraining.com

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
Your Next 100 Leads without Ads27 Aug 202400:44:59

In today's episode, we're diving deep into one of the most crucial topics for fitness professionals: generating leads organically. If you're looking to attract new clients without breaking the bank on ads, this episode is for you.

Key Takeaways:

* Reversing the Process: Learn how to reverse engineer your content strategy by starting with the end in mind—what you want your potential clients to achieve—and then crafting messaging that aligns with those goals.

* The Power of Organic Content: I emphasize the importance of organic content across platforms like Instagram, Facebook, and LinkedIn. Discover how to maximize your reach and convert new leads through compelling and consistent content.

* Common Misconceptions: Many fitness professionals think they need a large following or perfect content to generate leads. We're breaking down why this isn't the case and how even those with a small audience can see significant results.

* Content Framework: We introduce conversion content framework, guiding you on how to create content that not only attracts but also converts potential leads into loyal clients.

* Building Trust and Authority: Learn the difference between everyday content and conversion content, and how to use the latter to position yourself as the go-to expert in your niche.

* Overcoming Sales Anxiety: If you've ever felt hesitant about promoting yourself or your services, Beverly shares insights on how to shift your mindset, approach sales conversations with confidence, and why selling is ultimately about inviting clients to say "yes" to themselves.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin 

The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent 10k months and beyond online https://ptprofitformula.com/your-10k-blueprint 



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
What to say when you hear "I need to think about it, talk to my partner, or can't afford it."01 Aug 202300:47:46

In this episode, I discuss the common mistakes and misconceptions around sales calls and enrollment conversations. I emphasize the importance of removing resistance to making a buying decision and focuses on overcoming objections related to money, time, and fear. I also break down a three-step framework for effectively communicating through resistance, including getting clear on the objection, leaning in and acknowledging it, and then getting the person back to a "yes" conversation. Listen to the end for our exciting "Cold to Sold" program that will help YOU build a powerful enrollment process. Any questions? Reach out on socials @bsimpsonfitness

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
How to Build a Powerlifting Community with Max Hall27 Jul 202300:48:04

Max Hall, an online personal trainer and gym owner, discusses his journey into powerlifting and the opening of his new facility. He emphasizes the importance of creating a space that supports powerlifters and encourages strength training. Max also shares his strategies for client adherence in his online coaching business, including using a coaching app and weekly check-ins. He plans to host powerlifting meets in his facility to grow the powerlifting community and provide more opportunities for lifters to compete. Max is motivated by inspiring others and showing them what they are capable of in powerlifting and in life. 

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest 

Max Hall is a dedicated advocate of sustainable life training and firmly believes in teaching people to embrace lasting fitness and strength for a lifetime, rather than just fleeting moments. He places significant emphasis on exercise as the key to gaining control over both mental and physical health. Throughout his life, Max has faced challenges with his mental health, but he discovered that through exercise and fitness, he could overcome difficult times and experience more frequent and enduring periods of positivity by taking care of his physical well-being.

Max's main objective in his work with clients is to instill the principles of self-care and self-love through strength and conditioning training. As a trainer, he aims to empower others, helping them adopt a comprehensive approach to health that not only cultivates physical strength but also nurtures mental and emotional well-being.

Links:https://www.youtube.com/@maxhallfitness1921https://www.instagram.com/maxhallfitness/https://www.tiktok.com/@maxhallfitness/ 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kbluep

The Invisible Components to Exponential Growth with Megan Yelaney25 Jul 202300:44:05

Megan Yelaney, a business coach and mindset expert, joins the show to discuss the importance of mindset in building a successful business. She shares her journey from network marketing to starting her own company and how she helps online coaches and service professionals build sustainable businesses. Megan emphasizes the need to separate personal worth from business outcomes and offers practical tips for managing mindset during challenging times. She also highlights the importance of honesty and transparency in building trust with your audience.  

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest

Megan Yelaney is a business mentor, podcaster, and speaker whose passion truly lies in helping women build businesses that allows them to build wealth without sacrificing what's most important to them. She is an expert as unique framework development, something that makes her clients stand out to their niche by being their 100% authentic self. She's built three successful businesses in the last 10 years, the latest to over $3Mil. Meg is a also a wife, fur mom to her mini goldendoodle Luna, soon to be twin mom, actress and singer, and die hard Harry Potter fan. She truly hopes to help as many women as possible build wealth for themselves & their families in a way that lights them up every single day.Links:

Listen to the #PrettyAwkward Entrepreneur Podcast here: https://www.meganyelaney.com/podcast

Instagram: https://www.instagram.com/meganyelaney/

Website: https://meganyelaney.com/

Take my Unique Coach Approach Quiz: https://meganyelaney.com/quiz

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit https://beverleysimpson.substack.com/subscribe?utm_medium=podcast&utm_campaign=CT</truncato-artificial-root>
The Cues to Help Your Clients Move Better with Logan Dubé20 Jul 202300:53:04

Logan Dubé, Director of Education for the Pain-Free Performance Specialist Certification, discusses their journey from athlete to trainer and educator. The certification serves both new and experienced trainers, focusing on addressing pain and helping clients navigate their fitness goals. Logan emphasizes the importance of understanding pain as information and empowering clients to take an active role in their fitness journey. The certification covers screening, assessing, coaching, cueing, and programming movement, with a focus on individualized approaches. Logan also highlights the role of effective coaching in helping clients learn and progress in their fitness journey. Connect with Logan on Instagram at @logan.3dfit and learn more about the certification at getppsc.com. 

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest

Logan Dubé is an Instructor for the PPSC and Functional Training Specialist based in Canada. Dubé is currently working as Director of Fitness Education for Fitness World Canada as well as serving as Director of the BC Personal Training Institute which has certified over 1500 personal trainers since 2013.

With over 20 years of experience as a coach and trainer, Logan retired from a varsity & pro soccer career and has since worked through all levels of the fitness industry from training young athletes all the way up to advanced aged clients, and has worked through a wide range of business formats from running a studio business all the way up to multi-unit leadership for a large commercial gym chain. In addition to PPSC, Logan is also a master instructor for TRX, RIP trainer, Trigger Point and Hyperice and curated 15+ CEC-approved courses via internal education for SNFC.

IG @logan.3dfit

Email: logan@getppsc.com

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with o
The Truth About Objections How to Overcome them without Pressure18 Jul 202300:35:51

In this episode, I discuss the importance of addressing objections and resistance in the sales process. It's important to note that objections are a natural part of the decision-making process and should be seen as an opportunity for us to help clients overcome their fears and doubts. I emphasize the need to listen to clients and understand their concerns, while also providing them with support and guidance. Additionally, I address common misconceptions about sales calls and offer strategies for effectively communicating through resistance. My overall goal in a sales call is to assist my clients in making an informed decision and saying yes to themselves. If you find this episode helpful, share it with a friend or send a message to @bsimpsonfitness on all platforms with your biggest takeaways!

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
The Power of Powerlifting with John Sheridan13 Jul 202300:58:26

 John Sheridan, owner of Burley Strength gym in Canberra, Australia, shares his journey from powerlifter to coach. He emphasizes the importance of creating an inclusive environment and offering a third gender division in competitions. John also organizes novice competitions to introduce people to powerlifting and discusses the positive impact of training on his own life. He highlights the value of coaching and the need to be adaptable and empathetic to clients' goals and needs. John reflects on the transition from athlete to coach and discusses his current training for a 24-hour mountain bike race. Follow John on Instagram for updates on his training and journey.

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest

John is the owner & head coach at Burley Strength. He has been coaching since 2011 and added the title of gym owner to his resume with the opening of Burley Strength in 2016.

John is passionate about strength and training for performance in all areas of life. John first stepped foot in a gym at age 14 to improve his performance on the Rugby Union field. After 10 years in the front row, he discovered the sport of powerlifting. The rest, as they say, is history.

Since 2010 John has competed as an athlete at a high level in both raw and equipped powerlifting with multiple national titles and national records including being 1 of only 2 athletes who’ve squatted 400kg+ in 2 separate weight classes.

After making the decision to turn his passion for training into a career John has spent the last 10 years refining his knowledge and skills to provide a comprehensive approach to training for athletes of all shapes and sizes. John prides himself on offering an inclusive service that welcomes anyone who’s willing to put in the work to pursue their goals.

https://www.burleystrength.com/

https://www.instagram.com/justsherro/?hl=en

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://

How to Make Your Enrolment Process More Effective11 Jul 202300:42:00

In this episode of the PT Profit Podcast, we break down how to make your enrolment process, also known as sales calls, more effective. We address common resistance to sales calls and explain why they are essential for building a profitable business. I share a six-step framework for creating an empowered enrolment process, emphasizing the importance of context, asking powerful questions, and providing clarity. We also discuss the misconceptions around sales calls and the value of deep connection and customization. If you're a coach or fitness business owner, this episode offers valuable insights for those looking to improve their enrolment process and generate more impact and revenue.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
Continuing Education, Movement Variability, and Mental Health with Mike Woodby15 Jun 202300:50:49

In this episode Mike Woodby shares his unique approach to coaching, centered around trust and connection with athletes. With a focus on individualization and customization, Mike delves into the intricate details of biomechanics, movement patterns, and injury history to unlock an athlete's true potential. Drawing from a diverse range of viewpoints and groundbreaking training methods, he explores the significance of psychology and hormones in achieving optimal performance. In his 12-week internship program, Mike encourages creativity, teaching coaches to step outside strict systems and embrace continuous learning through practical application. Discover the transformative power of personalized training, communication, and understanding an athlete's goals, motivations, and limitations. If you enjoy this episode, be sure to tag us on social media!

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest

Mike Woodby is a Performance Coach & Director of Staff & Intern Development at Optimal Performance Training Center in Jenison, Michigan. He also owns Grizzly Performance, an online coaching service dedicated to helping regular people set ambitious goals and find passion in exploring various forms of physical expression. Outside of work, he enjoys activities like kayaking, camping, bouldering, and trail running with his wife Jadee (JAY-dee) and their dog Alfie.

Learn more about Mike:https://www.instagram.com/gp.hybridcoaching/

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
How to Build Your Authority Online - What to do When You Don't Feel Ready13 Jun 202300:18:15

Have you ever wondered why some individuals excel in their field while others struggle to make an impact? If you find yourself asking questions like, "Why purchase from me when they can buy from someone else?" or "How do I build my authority?", then this podcast is for you.

In this episode, we delve deep into the distinction between expertise and authority, two words often used interchangeably but with fundamentally different meanings. As an expert, you possess a level of skill and knowledge derived from education, clinical experience, and practical application. You have the ability to transform your expertise into tangible results that positively impact others.

But here's the thing: expertise alone is not enough. Authority is what truly sets you apart. We explore how authority is not solely dependent on your current level of expertise but is a conscious decision to step into your role as an authority in your field. We provide insights, strategies, and practical tips to help you establish yourself as a trusted figure within your industry, someone whom others look up to and seek guidance from.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
The Truth Behind Contrast Training with Patrick Coyne08 Jun 202300:42:32

In this interview, Patrick Coyne shares his journey from being a professional athlete to becoming the owner of Black Sheep Performance. He discusses the founding pillars of his gym, the ssa method, and how he creates a culture of inclusivity for his clients. Patrick also talks about the importance of inducing healthy stress, building resilience, and the role they play in the training process. Additionally, he discusses his new business venture, Contrast Studio, which aims to help people with mental health issues through biohacking. 

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest

Patrick Coyne is a Cincinnati native who started out his athletic career at Hamilton Badin High School. He was awarded the number two quarterback ranking in the state, locking in the number ten spot in the country, which opened many doors on the next level. Coyne decided to stay home and attended The University Of Cincinnati playing Quarterback and winning two Big East Championships. Due to a coaching and position change, he transferred. Coyne was plagued with a number of injuries which included another serious concussion that would end up being the final factor in his decision to close out his football career. 

After realizing he could no longer play the game he loved, Coyne immediately started helping players of all levels reach their fullest potential. This is where Black Sheep Performance came to life. While injuries did play a big role in ending his career, he noticed that what he did off the field played just as big of a role as what he did on it.Learn more about Patrick:

https://www.trainbsp.com/https://www.instagram.com/patrickcoyne_/

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit https://beverleysimpson.substack.com/subscribe?utm_med</truncato-artificial-root>
The Hidden Layers of Fitness: Mastering Mindset and Self-Belief with Adam Badger22 Aug 202401:01:06

In this episode of the PT Profit Podcast, we talk to Adam Badger to explore the often overlooked mental and emotional aspects of fitness. With over a decade of experience in the industry, Adam has evolved from a conventional personal trainer to a coach who specializes in helping clients overcome self-limiting beliefs, manage stress, and foster a mindset that leads to sustainable success. Whether you’re a coach, trainer, or fitness enthusiast, this conversation is packed with actionable insights that can help you and your clients make lasting changes.

Key Topics Discussed:

* The importance of mindset in achieving long-term fitness goals

* How to help clients overcome self-sabotage and mental blocks

* The role of stress management in fitness and overall well-being

* Adam’s journey from traditional training to a more holistic coaching approach

* Practical strategies for fostering a growth mindset in clients

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About the Guest 

Adam Badger is a seasoned fitness coach with over 10 years of experience in the industry. Starting out as a traditional personal trainer, Adam quickly realized that true transformation goes beyond just physical training. He has since dedicated his career to helping clients break through mental and emotional barriers, develop sustainable habits, and achieve lasting results. Adam is known for his deep understanding of the psychological aspects of fitness and his ability to connect with clients on a personal level. His approach combines fitness, nutrition, and mindset coaching to create a comprehensive program that addresses the whole person.

Connect with Adam Badger:

* Instagram: @badgerstrength

* Podcast: Talk and Fit with Adam Badger

* Website: https://badgerstrength.com/

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps:

Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for free

Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescaling

Conversion Content Framework - Turn your content into clients without pressure or sleaze even with a small following.

90 Days of Done for You

The Systems and Structures Behind a Multiple 6-Figure Business06 Jun 202300:25:51

In this episode, we dive deep into the essential factors that drive business growth. It's not just about the numbers; it's about gaining clarity on what it truly takes to succeed.

Join me as I break down the crucial systems and structures that need to be in place for sustainable growth. Along the way, we encounter ceilings and bottlenecks in resources, time, energy, and effort. But fear not, because I reveal how to make strategic decisions on resource allocation to maximize your return on investment.

One common misconception is that as we reach new levels of success, we face entirely new challenges. But the truth is, it's the same challenges dressed in different forms. I'll show you how to navigate these challenges with confidence and trust in your decision-making abilities.

In the previous episode, I shared a specific process for measuring the math behind a six or seven-figure business. If you haven't tuned in yet, I highly recommend checking it out first for a solid foundation.

We'll also discuss the importance of leveraging your resources and optimizing profit margins. In the online space, a healthy profit margin ranges from 40% to 60% of revenue, while brick and mortar businesses should aim for 20% to 40%. I'll guide you through assessing your business needs and finding the right balance.

Furthermore, we'll explore the different phases of business growth. Whether you're just starting or looking to scale, I'll help you identify the right phase for your business. We'll uncover strategies for crafting premium offers, testing their effectiveness, and scaling up when the demand exceeds your capacity.

Remember, business growth is not a one-size-fits-all journey. I'll provide valuable insights and practical tips to help you determine the best approach for your unique circumstances. Whether it's cash or capital, we'll find the solution that aligns with your goals.

If this episode helps you, please share it with someone who might be on the same journey as you and to help the show grow. 

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print

How to Do Deep Work With Your Clients with Kait Ann-Michelle01 Jun 202300:52:09

Dive into this deeply insightful episode of the PT Profit Podcast, where I have the pleasure of chatting with Coach Kate-Ann Michelle. Kate provides us with a unique exploration into the transformative power of her 'deep work'. Sharing her own personal journey, she reveals how this practice has made a lasting impact on her life and the lives of her clients.

As a coach with a rich background in health, fitness, and personal development, Kate works with a diverse group, from busy moms to top-tier athletes. She shares her unique approach of catering to those needing more personalized health and fitness solutions.

Kate's story of resilience, following a career-ending basketball injury, is truly inspiring. She opens up about her struggles and the self-discovery that followed. Learn how she challenges her clients to confront their limiting beliefs and develop effective stress management strategies.

Hear from Kate herself about her personal rituals for emotional processing and clarity, underscoring the importance of movement, writing, and introspection. Join us for this enriching journey into the world of deep work, providing valuable insights for fitness professionals and anyone on the path of personal development.

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest

Kait Ann-Michelle has a master of exercise science, she's a speaker, previous D1 athlete, and CEO of LevlUp currently pursuing her clinical psychology degree. She's been coaching since 2015. She's worked with people from all different backgrounds each with their own obstacles to overcome. As a previous division 1 athlete and a current national-level bikini competitor, discipline and resilience are constantly a part of her day-to-day operations.

Overcoming her own struggles, pursuing higher education, and learning from the best in the business has lead her to transforming many clients all over the world inside and out.

Fitness is much bigger than an aesthetic or goal weight and Kait's goal as a coach is to leave a greater impact on the clients she gets to work with that will stay with them as they continue to evolve.

Learn more about Kait Ann-Michelle:

www.levluptraining.com

https://www.instagram.com/kaitannmichelle/

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a s

How I Turned My Business into 500k with Just 2k Followers30 May 202300:25:30

In this enlightening episode, I'm excited to share my journey - how I escalated my business to $500K and a now scaling to a million dollars in revenue, all with a tight-knit community of just 2000 followers.

Join me as we delve into the critical importance of expertise and credibility, and how it plays into the success of your business. I'll break down how you don't necessarily need high-ticket items to thrive and how strategic planning, batch creating, and meaningful conversations can ramp up your revenue.

We'll start from the basics, understanding the blueprint of a profitable business - solving problems that customers are willing to pay for. I'll stress the significance of having a solid support system and how it's vital to recognize that the bigger the problem you solve, the larger the potential return on your investment.

In this talk, I'll remind you that business, at its core, is simple yet complex: you need to provide swift and efficient solutions to people's problems. However, beware of the common pitfalls, like trading dollar-for-hour - because your customers aren't buying your time, they're investing in transformations and experiences.

I'll share vital tips on setting boundaries and expectations with your clients, managing cancellations and reschedules, and how to keep improving your services and skills while staying confident. Importantly, I'll debunk a widespread myth: that only high-ticket offers can bring substantial income, and show you how even low-ticket offers can result in $10K a month. So come along for this episode packed with practical tips and experiences on scaling your business effectively.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack
A Healthy Way to Release Fat with Brooke Rosenfeld, RD25 May 202300:49:27

In this inspiring episode, we dive into the journey of Brooke, a registered dietician who revolutionizes weight loss by debunking traditional dieting norms. 

Brooke's mission goes beyond short-term weight loss; she aims to equip her clients with the knowledge and tools necessary to confidently navigate their own nutrition and adopt sustainable lifestyle habits. Her inspiration stems from her mother, who served as a shining example of balanced nutrition and exercise. 

Reflecting on her childhood, Brooke discusses the invaluable lesson her mother taught her—never restricting certain foods. She expresses her gratitude for this freedom, particularly as she faced the challenges of managing her health after being diagnosed with ulcerative colitis at a young age. This life-altering experience shifted her focus from history to nutrition and health, and she now only relies on a daily regimen of four pills.

Join us as Brooke candidly shares the difficulties she encountered being surrounded by peers who had already been influenced by their mothers' dieting indoctrination, while all she craved was a simple sandwich. Through her personal and professional insights, Brooke challenges the conventional notions of dieting, empowering listeners to embrace a balanced approach to achieve weight loss and overall well-being.

Tune in to this episode and be sure to tag us on social with a screenshot of the episode when you listen!

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest

Brooke is a Connecticut-based Registered Dietitian-Nutritionist that helps people lose weight without giving up their favorite foods. Born and raised in New York, she is Co-Founder, Director of Nutrition and Client Relations at Step Bite Step, LLC. She has been a practicing Licensed Registered Dietitian-Nutritionist since 2011.Brooke has a strong clinical background in both inpatient and outpatient settings where she has helped manage their nutritional programs. Brooke also has her own virtual private practice and consulting service. She holds a Bachelor’s of Science from Rutgers University School of Environmental and Biological Sciences (SEBS). Master’s of Science degree from CUNY Lehman, is Precision Nutrition Certified and Certified in Weight Management by the Academy of Nutrition and Dietetics.Brooke is highly skilled in fat loss, flexible dieting (because you CAN and SHOULD eat the foods you love - all foods can fit), geriatrics, disease management and specialized diet plans. Brooke has helped hundreds of clients achieve their fat loss goals. When Brooke’s not coaching, she loves to walk her paw-tner in crime, Luna, spend time with her hubby, family and friends, lift weights, eat ice cream (vanilla soft serve with rainbow sprinkles is her jam), and listen to her favorite music.You can learn more about Brooke at:

www.instagram.com/wellbalancedwithbrooke/

www.stepbitesteprds.com

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable bus

3 Common Traps Coaches Get Into with Their Messaging23 May 202300:14:55

In this episode, I reveal the traps coaches often fell into when it came to messaging. We tackled the difference between messaging and copy, discovered the power of psychographics, and shifted our focus to clients ready to take action. Join me as we build thriving coaching businesses that truly transform lives. Dive into this short episode and be sure to message me @bsimpsonfitness with your biggest takeaways!

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
Is Fat Loss Part of Being Healthy? with Jonny Landels18 May 202300:47:56

In this episode we talk with Jonny Landels, a UK-based online health coach who specializes in helping those with disordered eating practices, low self-esteem, and low body image. He himself has struggled with his own weight and confidence, often turning to strict calorie tracking and intense exercise to find a solution. This led him to discover what disordered eating means, as well as the concept of intuitive eating and having a positive body image. Jonny works to help others develop a healthy relationship with themselves, food, and exercise. When you listen to this episode, be sure to screenshot it and tag us on social media so that we can help more people. 

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest

Jonny Landels is a seasoned fitness professional with a passion for helping individuals achieve their health and fitness goals. He started his career as a CrossFit™ coach while studying Musical Theatre. Inspired by his own fitness journey, Jonny became a certified nutritionist and introduced flexible dieting to his clients. However, he realized the limitations of strict calorie tracking and shifted his focus to sustainable habits and skills. Jonny believes in promoting self-compassion, building a positive body image, and improving overall health without fixating on weight. His coaching approach prioritizes long-term well-being and empowerment.Learn more about Jonny:https://nextstepnutrition.co.uk/home/https://www.instagram.com/jonnylandels/

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
How to Know if a Process Will Work For You16 May 202300:17:43

In this episode we're talking about the importance of client results and case studies. I dive into how case studies can increase revenue and encourage listeners to obtain case studies of their own to demonstrate the effectiveness of their services. It's important to be able to prove that the services offered make a difference in clients' lives. We also go over some tips for how to gather case studies. If you find this episode valuable, share it with your industry friends. You never know who may benefit from working on this part of their business.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
The Power of a Positive Holistic Approach with Laura Murray11 May 202300:48:42

In this episode, we have the pleasure of chatting with Coach Laura Murray, who joins us all the way from Dublin, Ireland. Laura shares how her personal fitness journey served as a catalyst for a career shift, and we dive into how the pandemic unexpectedly propelled her business into the online arena. She also imparts invaluable insights into working with clients and the lessons learned from navigating failures and obstacles as an entrepreneur. Be sure to tune in and tag us on social media - you won't want to miss it!

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest

Laura Murray, an online women's health coach, personal trainer, nutritionist & podcaster based in Dublin, Ireland who helps women to transform their mindset, to improve their health and wellbeing, build their self belief and confidence and ultimately become their strongest, fittest, happiest version.Learn more about Laura here:https://www.instagram.com/murraylola/www.poweredbypositivity.ie 

Powered by Positivity Podcast:

Email: poweredbypositivitypt@gmail.com

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
How to Price Your Products and Services09 May 202300:11:52

In this episode, I'll be sharing my top tips on how to determine the right cost for your offerings, taking into account factors such as market demand, value, and time. I'll also be discussing common pricing mistakes to avoid and why it's crucial to know your customer and their potential to pay. 

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
On Training and Being Relatable to Your Clients with Jackie Lindal04 May 202300:47:45

Jackie Lindal is a Canadian personal trainer who truly understands the struggles of busy women who want to prioritize their health and fitness goals. In this episode, she shares how she helps her clients achieve their desired results without overexerting themselves with too much cardio or strict carb-cutting diets. Jackie's own fitness journey started early on, growing up on a farm, playing sports, and practicing jiu-jitsu. However, it was after attending a wrestling seminar led by two strong and knowledgeable women that she gained a desire to take her fitness to the next level. Join us for this awesome episode as we dive into Jackie's fitness experiences and uncover valuable insights on how to make the most of your workouts and achieve a healthier, happier you.

Help Us Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About Today's Guest

Jackie Lindal is Certified Personal Trainer and Owner of Fit Like a Girl Personal Training. 

She grew up on a dairy and beef farm in rural Alberta, Canada with her parents and four siblings.  She lived the typical country life, helping out on the farm, and lived an active lifestyle for most of her life.  She always participated in gym class and played basketball in high school.  She joined jiu-jitsu at the age of 12 and has been practicing ever since.  She currently holds her second-degree black belt (called a NiDan) and teaches and competes alongside her husband Ernie.   

In 2019 & 2022, we welcomed our two daughters into the world and since have been navigating the life of personal training as a business owner and mom.

Jackie's mission is to empower women to see the strength in themselves and see that they are strong, confident and can accomplish their goals. 

Learn more about Jackie:

website: www.fitlikeagirl.ca

IG: https://www.instagram.com/jackie.fitlikeagirl/

TikTok: @jackie.fitlikeagirl

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREE

The Million Dollar Offer Stack Every Successful Scaling Business Needs20 Aug 202400:42:02

In this episode, we dive deep into the essential "Million Dollar Offer Stack" that every successful health and wellness business needs to scale. I reveal the four common traps that smart and successful coaches often fall into when trying to grow their businesses—whether online, in person, or a combination of both. By the end of this episode, you'll understand how to create irresistible offers, communicate effectively with your ideal clients, and avoid the pitfalls that can hinder your business's growth.

Key Topics Covered:

* The Four Common Traps:

* Trading dollars for hours and not understanding the true value of an offer.

* Inability to communicate your offer effectively to the right person at the right time.

* Lack of volume—both in terms of visibility and client engagement.

* Limited number of offers in your business, which can restrict growth potential.

* Creating Irresistible Offers:

* How to structure your offers so that they practically sell themselves.

* The importance of understanding the "promise" your offer makes and how to communicate it effectively.

* Why your pricing strategy should be based on value rather than competition.

* The Power of Volume:

* Understanding the importance of visibility and consistent engagement with your audience.

* The 15-85 Rule: Why 85% of your buyers may come after the first 90 days and how to keep them engaged.

* Building a Comprehensive Offer Stack:

* The three essential types of offers every successful business needs: Free, Accessible, and Premium.

* How to create a pressure-free, permission-based sales system that takes what it takes until it takes.

* Pricing strategies that protect your profit margins and ensure sustainable growth.

Key Takeaways:

* To scale a health and wellness business successfully, you need to focus on building a stack of offers that cater to different stages of your client's journey.

* Effective communication and consistent visibility are key to converting prospects into loyal clients.

* A well-crafted offer should be 10 times worth the asking investment and should address the specific needs and desires of your target audience.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're xperienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register: https://ptprofitformula.com/simple-scaling-optin PT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://ptprofitformula.com/optin 

The Complete 10k Per Month Blueprint - FREEA step -by - step guide to generate consistent

How to Decide What to Give for Free and What to Charge02 May 202300:19:03

Learn how to make the decision of what to offer for free and what to charge for with today's podcast episode. It's a common question that arises for those creating sales systems and can be overwhelming, especially for newcomers. While there are varying opinions on whether to give away your best stuff for free or withhold it behind a paywall, there is no one-size-fits-all approach. With so many different success stories and dogmatic approaches in the fitness industry, it's evident that information is abundant and can't be the only differentiating factor. Tune in to learn how to properly make these crucial decisions for your business.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
The Fastest Way to Help You Get Your Clients Moving and Adhering to the Program13 Apr 202300:42:46

In this podcast episode, George Pagan III, a personal trainer from Miami, shares his experiences in sports, networking, and the world of continuing education. He speaks about how he helps entrepreneurs and small business owners achieve their fitness goals. He also discusses how he uses the Miami weather to encourage clients to go for walks and explore the city's parks and bridges. George shares valuable insights on how coaches should connect with clients and listen to them before correcting any mistakes. Tune in to this episode for game-changing fitness tips. Remember if you tune in, share it on social and tag us so we can chat about your favorite takeaways. 

Help Ups Help More People. When you leave a review on apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps

 Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescalingPT Profit Formula - 10k in 90 Days or you don't pay, let me show you how it works for free. Learn more here: https://www.ptprofitformula.com/formulavsl/

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstart

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
What I'd do to Get to 100k11 Apr 202300:36:15

In this episode we take a break from our usual programming to reflect on my journey and share valuable insights on how health and wellness professionals can reach their first 100K. I discuss the importance of experimentation, releasing attachment to outcomes, and being courageous in your pursuits. Join me as I walk you through how to maximize your digital content and achieve success in this industry.

 Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitnessLinks & Coaching Opportunities

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
The Impact of Cancer with Dr. Joe Zundell02 Mar 202300:55:45

For many of us in our industry, the reason we do what we do may be because of something that happened within our own lives. For Dr. Joe Zundell, he was greatly impacted by the cancer diagnosis his mom received. Joe takes us through what we should be considering in our programming and coaching style when we're working with people who are battling cancer. His research is extensive and will evidently help the many many people impacted by cancer to have a greater understanding of how to help more people. You're really going to want to tune into this episode.  

 Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

About Today's Guest 

 Dr. Joe Zundell received his PhD in cancer biology through the University of the Sciences and The Wistar Institute in Philadelphia, PA. As a cancer biologist he has over 10 years of cancer research experience. Much of his published research has focused on finding new therapies for the treatment of many different cancer types upon epigenetic and metabolic characteristics of cancers. Currently, he is a Research Scientist at a biotherapeutic company near Philadelphia where he is examining Immunotherapies for treating cancers. Joe aims to develop and characterize therapies to enhance cancer patient outcomes. Secondly, he aims to produce educational tools to enable better scientific understanding and instructing. Thirdly, and lastly, he aims to have his own lab with his own projects to progress cancer research.Learn more about Dr. Joe Zundellhttps://www.instagram.com/dr.joezundell/

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitnessLinks & Coaching Opportunities

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.https://www.bsimpsonfitness.com/membership/

PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
Taking the Leap: Embracing In-Person Continuing Education28 Feb 202300:19:54

Chris Liddle Guest Hosts an episode talking about why you should definitely be embracing in-person continuing education after we've had years where travel was restricted. 

With the value you gain in your network or friends and colleagues as well as the advancement in your skillset and level of experience, your investment will always be well worth it.If you want to join us at Fit Biz Live, or if you're listening to this later and want to be in the loop about future opportunities, message @bsimpsonfitness to learn more! 

 Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitnessLinks & Coaching Opportunities

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
Programming for Runners with Dr. Angie Brown23 Feb 202300:49:31

If you've ever worked with an injured runner, this is an episode for you! This amazing conversation with Dr. Angie Brown focuses on the current medical system and the need to shift from a reactive system to one that focuses on managing health instead of disease. While we're finding there is a shift happening, there is still a lot of work to be done in order to raise the standard in the industry. In this episode, Angie points out that many professionals are confirmation-biased and that this can lead to a lack of understanding of the importance of proactive health management. People tend to surround themselves with like-minded individuals and this can have an impact on the shift towards proactive health management.If you tune into this episode, tag us and share it on social!

 Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

About Today's Guest 

 Dr. Angie Brown, DPT is a mom, wife, entrepreneur, coach, and physical therapist that is the founder of the Real Life Runners Training Academy and Real Life Runners podcast that she hosts alongside her husband, Kevin Brown. She loves helping runners to run faster and longer without injury so they can have more energy, be strong, healthy, and fit, and have more freedom in their lives. She holds her doctorate in physical therapy, specializing in runner-specific strength and conditioning, mobility, and injury prevention for runners and also holds a certification in nutrition to help her clients integrate healthy eating to complement their training and overall health goals. She has a passion for health, wellness, food, fitness and helping to educate people on the importance of healthy lifestyle changes, in order to live an active, vibrant life, both now and as we get older.

Website: https://www.realliferunners.com/

Apple Podcasts/iTunes:

Spotify:

Email: support@realliferunners.com

Instagram: https://www.instagram.com/realliferunners

Facebook: https://www.facebook.com/realliferunners

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitnessLinks & Coaching Opportunities

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.https://www.bsimpsonfitness.com/membership/

PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
The Truth About What it Actually Takes to Grow a Profitable Business21 Feb 202300:53:12

In this episode, we're talking about the truth behind what it takes to grow a profitable business. We talk about how to use organic marketing and paid advertising to grow your business.If you're listening when this episode gets released, we have something exciting to announce! BSimpson Fitness has an upcoming two-day event, Fitness Business Live, which will be held in NYC from 9AM-4PM on March 10th and 11th 2023. Connect with us on social @bsimpsonfitness or email info@bsimpsonfitness.com to learn more.This episode also goes over the importance of creating a powerful self-selling enrolment process. We also reveal the truth about what it takes to grow a profitable business and why many people fail to achieve overnight success. It's important to have the right strategies, and take consistent and persistent action.

If you enjoy the episode, don't forget to share it with a friend and tag us on social!

 Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitnessLinks & Coaching Opportunities

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
Driving Program Adherence with Matthew Ibrahim16 Feb 202300:48:35

You're going to want to tune into this episode with Coach Matt! This conversation with Matthew Ibrahim explores the importance of providing a practical component to education on athletic performance. Matt expresses that students should not simply memorize information, but rather be challenged and apply concepts through hands-on activities. Matt discusses that, in order to be certified, a practical component should be required. This idea of practicality is the driving force behind Athletic Performance University, an 8-week online mentorship program. The goal of the program is to ensure that students are equipped and prepared to enter the field of coaching, personal training, and fitness.If you enjoy the episode, screenshot it and tag us on social media.

 Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

About Today's Guest 

Matthew Ibrahim is an experienced Strength & Conditioning Coach with a demonstrated history of working in the high-performance setting since 2007. He is a College Professor of Exercise Science at Quincy College (full-time) and Maryville University (part-time), the Director of Strength & Conditioning for Gold Standard Basketball Training (part-time) and a Ph.D. student in Human & Sport Performance (part-time).Matthew is the founder of Athletic Performance University (APU), an online mentorship course helping Strength & Conditioning Coaches and Exercise Science students improve in career cornerstone skills: coaching, creating and communicating. Currently, he is in the midst of writing a book through Human Kinetics on the topic of training for athletic performance.As a public speaker, Matthew has presented nationally in over 20 U.S. states, highlighted by his presentations at the National Strength & Conditioning Association (NSCA), Perform Better, Sports Academy (formerly Mamba Sports Academy), EXOS inside Google Headquarters, UFC Performance Institute, Stanford University, Duke University and Equinox, in addition to several international presentations throughout Europe.His work has been featured in Exxentric, Future, HoopStudy, Men’s Journal, Science for Sport, StrengthCoach.com, T-Nation, TrainHeroic and TrueCoach.Learn more about Matt here:

Facebook: https://www.facebook.com/MatthewIbrahimCoach/Instagram: https://www.instagram.com/matthewibrahim_/LinkedIn: https://www.linkedin.com/in/matthew-ibrahim/Twitter: https://twitter.com/matthewibrahim_YouTube: https://www.youtube.com/channel/UCkU4ohyN8VMn8UhJ8aeZFAQ

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitnessLinks & Coaching Opportunities

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales.  https://www.bsimpsonfitness.com/membership

PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator

The Complete 10k Per Mont

What to do in a PR Crisis with Molly McPherson14 Feb 202300:49:51

Join crisis communications and public relations expert, Molly McPherson, as she shares her expertise on how to respond to potential public backlash online and in the press. In this episode of the PT Profit Podcast, Molly offers invaluable advice on how to be resilient and powerful in the online space, with tips on understanding communication trends and the importance of having a public relations framework in place. Learn how to prepare for any PR crisis and respond with confidence by following Molly's expert advice. 

 Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

About Today's Guest 

Molly McPherson, M.S., APR, is a nationally recognized expert in crisis public relations in the age of social media. She is the author of the book, Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis and is a well-known Pop Culture & PR expert on TikTok. Molly helps organizations manage issues - from emerging to crisis - by combining her knowledge of current communication practices with years of media and crisis management experience.

In addition to hosting the podcast "The Indestructible PR Podcast with Molly McPherson," she frequently speaks to executives and organizations about communication trends, crisis communications, and public relations. Through her experience in FEMA’s Office of External Affairs during post-Hurricane Katrina efforts, and as Director of Communications for the Cruise Line International Association in Arlington, Virginia, Molly created a proven public relations framework for responding to a public backlash both online and in the press.

Connect with Molly!

TikTok: @mollybmcphersonTwitter: @mollymcphersonInstagram: @molly.mcphersonYouTube channel: @MollyMcPherson

Molly's Website: 

https://mollymcpherson.com/

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitnessLinks & Coaching Opportunities

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/

PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
The Human Component to Programming with Brandon Schultze09 Feb 202300:42:20

Brandon Schultze is an online coach and owner of Atomic Performance and Educator for Pre-Script® which is a principles-based education company dedicated to pushing the boundaries of human performance by forging better coaches and creating better athletes. During the interview he discusses the human component to coaching and programming, and how he got to where he is now. He started in the industry about seven years ago, initially as a personal hobby and love for working out and training. He has since developed a course around breathing and training. He shares his knowledge and skills to a younger training crowd as well as to people looking to improve their job. He talks about the importance of understanding the human component to training and programming.

Highlights 

QUOTE #1

What are some of the ways that you have continued to stay motivated and continued to educate yourself?

QUOTE #2

And that's kind of the fitness industry as a whole. It's like we kind of look in these directions that like, oh, my knee can't get over my toe so it must be my ankles that are the problem.

QUOTE #3

If that exercise that I'm prescribing isn't making a positive change to some other area of their fitness that I'm specifically implementing that exercise for. Like, if I'm implementing a squat or a split squat, like front foot elevated kind of goblet hold to help.

QUOTE #4

And so when it comes to making the decision to pivot and to measure performance, what are some of the baseline metrics that you keep in place? Meaning how do you determine whether or not it is stay the course type of performance or you need to pivot performance?

QUOTE #5

Right, but that active mobility or active range is going to be more applicable to your work with that client. So when they're moving in front of you, when you're prescribing exercises, getting an idea of how they move and their sort of default mode of moving is important for just prescribing exercise in general.

 Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

About Today's Guest 

Brandon Schultze is an Edmonton-based Pre-Script® strength coach, and owner of Atomic Performance. His course specializes in breathing and its applications in training. He believes that it's the small things compounded over time that contribute most to performance. By breaking down the way each individual moves, we can expose areas of opportunity that when worked on, will give you the most out of your training and life.

Learn more about Brandon Here:https://www.instagram.com/brandon.schultze/

https://www.atomicperformance.ca/

https://www.pre-script.com/breathing/

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitnessLinks & Coaching Opportunities

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/

PT Profit Accelerator - A 6 month coachin

Best Of: Transforming Athletic Potential with Gerard Friedman15 Aug 202400:40:17

In this "Best Of" episode, we're highlighting an insightful conversation with Gerard Friedman, a seasoned coach with over 15 years of experience in both athletic training and health coaching.

In This Episode, You’ll Learn:

* How Gerard transitioned from working with high school athletes to training the general population.

* The differences between athletic training and general population coaching.

* The importance of individualized assessments to tailor programs that meet clients’ specific needs.

* Strategies to help clients build confidence, stay consistent, and achieve long-term fitness goals.

* How Gerard blends health coaching with personal training to support clients in making sustainable lifestyle changes.

* The role of experimentation and continuous learning in staying passionate and effective as a coach.

Key Takeaways:

* Personalized training is essential for helping clients achieve their goals, whether they are athletes or general population.

* Building confidence through gradual progress is crucial, especially for clients dealing with pain or previous injuries.

* Consistency is key—both in training and in adopting healthier habits outside the gym.

* Coaches should continuously experiment with different training methodologies to keep their practice fresh and effective.

Help Us Help More People. When you leave a review on Apple or Spotify, it helps us share the message so that we can raise the industry standards and help more people for free. 

About the Guest  

Gerard Friedman is a certified athletic trainer, personal trainer, and nationally board-certified health and wellness coach. With over 15 years of experience, Gerard has worked extensively with both high school athletes and the general population, helping them enhance their athleticism, reduce pain, and achieve their fitness goals.

Connect with Gerard:

* Website: bellhousefitness.com

* Instagram: @bellhouse_fitness

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitness Best Next Steps:

Want to scale to consistent and predictable 20k months without adding more hours to your already packed schedule. Let me show you how for free

Simple Scaling - Want the fastest most efficient way to start and scale a profitable business in the health and wellness space, with less than 2k followers or DMing 100 cold people a day? Watch this short free training and I'll show you how for free. Tap here to register:  https://www.ptprofitformula.com/simplescaling

Conversion Content Framework - Turn your content into clients without pressure or sleaze even with a small followi

Maximize Your Time: Proven Strategies for Effective Time Management07 Feb 202300:22:42

Chris Liddle guest hosts this episode to talk about time management in your life and in your business. We go over defining priorities, creating a todo list, time blocking, eliminating distractions, taking breaks and some of the real life examples that help him in his own day to day.  

Highlights

So if you're programming workouts, you want your workouts to take an efficient amount of time, and you want it to be a consistent quality every time. So you want to set up the environment that allows it to happen.

And so for them, taking breaks might be like professional development. Maybe they're diving into a professional development podcast. Maybe they're looking at taking like an art course or a graphic design course.

So you want to create structure in your work life that allows you to dial it back while still staying on track with your goals. So keeping that end goal number in mind, then that means that you might need to do semi private training or small group training.

When you are really focused on a task, you want as few distractions as possible. You can't necessarily have your phone open next to you, you can't necessarily have messaging systems active and notifying you, because if they are, then you're going to have to stop what you're doing, then restart.

Unless you are fully booked and you have other employees serving your people, if it's just a one person show and you are looking to get more clients in that capacity, I would put your energy into bettering the service that your clients are getting and then looking at leveraging those happy people as part of your marketing plan.

 Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?

Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.

BSimpsonFitnessLinks & Coaching Opportunities

PT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/membership/

PT Profit Accelerator - A 6 month coaching intensive designed to take you by the hand and scale to multiple 6 figures and beyond.https://www.bsimpsonfitness.com/accelerator/

The Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint/https://www.bsimpsonfitness.com/10kblueprint



This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
Industry Power Players: Insights from Top Online Business Innovators02 Feb 202300:52:59

In this episode of the PT Profit Podcast, we highlight seven episodes from the past six months featuring industry power players and online business innovators. We are featuring clips from Episode 173, 175, 192, 196, 212, 213, and 216. These guests include Colin Boyd and Jenny Rearick, who will talk about presentations and speaking, as well as Dan Feldman, Ali Kershner, Randy King, Rico Incarnati and Drew Manning, who will discuss topics such as professional development, setting boundaries, motivation, content creation, storytelling, inspiration, willingness to do hard things, and self love. AI was used to help curate some of the best moments out of several hours of content to produce this episode.

Highlights

"Now what I didn't realize at the time, it was an irresistible offer because out of the 137 people, 125 of them gave me their personal details to follow up. I had a little fishbowl jar that I got from the 99 cents store at the back , but . I literally had 125 pieces of paper with people's names and details on that.

So I followed it up and, and did a whole bunch of like free coaching. And from there I ended up signing 12 full-time paying clients. So I went from zero to hero in my own mind of like do it building my coaching business. Four days later a director from HP calls me and says, love the presentation. Can you come and speak at our next global training day?""one of the key things to distinguish yourself amongst other professionals at that level is how well effectively and confidently you can communicate""most of my clients don't pay anything out of pocket to see me. I bill their health insurance companies and health insurance companies pay me, which is very, very cool.""my official title is Director of Creative Strategy. Now, what that means is part marketing, part facilitating, I teach our workshops. I do our mentoring online, one-on-one coaching. So I have my hands in a little bit of everything and I've had to learn pretty much any skill."

"I ran a gym, a gym in Edmonton, Alberta, Canada, called KPC Self-Defense for 15 years. And through that platform, I jumped international. And now my full-time job is public speaking and talking to people all around the world about self-defense, self-protection, and mostly my focus is all of the skills that lead up to a physical encounter and ways to deescalate ahead of time because the people I serve are not just martial athletes and fit people. Self-defense is for everyone. So whether you are 75 years old or 13 years old, your self-defense strategy shouldn't rely on being a young fit human."

"if you're someone who's brand new to making videos, if you're someone who has no idea what to do, the number one reason most people get crippled is because they're like, I have to have the perfect plan. I have to have the right lighting. I have to have the right camera. Like you have an iPhone, you have a Samsung, whatever you wanna say. Like, these cameras are machines now these phones are machines. You have something in your pocket to start making content.""When you live an unhealthy lifestyle, you eat lots of processed junk foods, you don't, you know, you're not exercising. How that factors into you as a human and you as a father, as a mother, and you as a spouse, you as a business owner, you know, and all your relationships. And how it all stems from living a, a, a, an unhealthy physical lifestyle and how that carries over into other aspects of your life. Because a lot of people don't realize that."

 Don't forget to leave a review on Apple Podcasts. You can also rate 5 stars on Spotify!

Join the Facebook community!

Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to

How to Optimize Your TikTok for Business and Audience Growth with Wave Wyld31 Jan 202300:44:53

Today we're talking to TikTok expert Wave Wild about how to use the platform to grow an audience and business. Wave talks about how the platform is different from other social media, and how to take advantage of the unique culture of TikTok. She emphasizes the importance of understanding the platform, creating content that resonates with the audience, and using the platform’s features to optimize content for maximum reach. She also provides advice on how to measure success and track progress. Wave's advice provides insight into how to use the power of TikTok to engage an audience and grow a business.

The pandemic changed the business of a content creator who was doing photo and video for business owners. A friend suggested that Wave join TikTok and they had fun experimenting with the platform. After creating some semi-viral videos, she noticed that her Instagram audience had questions about how to use TikTok for business. This was a lightbulb moment when she realized she could help other business owners use TikTok as a tool for social media marketing and she decided to go deep into this niche. There has been a lot of demand for this knowledge and it has been a blessing.Wave discusses the differences between TikTok and other social media platforms, such as Instagram and Facebook. She notes that on TikTok, users can be more authentic and there is an emphasis on entertainment and having fun. She explains that the algorithm tailors content to users based on what they watch and consume, and that you don't have to dance to be successful on the platform. She notes that Instagram is a more curated platform and that users don't have to show up in full makeup or with professional lighting and camera equipment on TikTok.

HIGHLIGHTS

We know on social media it's not the whole picture. So you have to really recognize when you start comparing yourself to other people and stop. Believe me, I've been through all this stuff and this is why.

My colleagues because why me? Yeah, stay in your own lane. I had a business coach years ago tell me, like, you need to stay in your own lane. And I even do this now because I don't want to be influenced by what other people are saying.

You care about the quality of those followers. You don't want just any followers. Followers who could potentially become customers. So I teach more of a quality approach, and it doesn't intimidate people who are new as much who feel like pressure.

People want more content ideas and they want to know what the newest content ideas are. So they're going to follow me to get more of them because I want more of this content.

I teach content pillars, also known as content buckets or content categories, like other social media. You do that on Instagram, you would do that on TikTok too, right? You do the same thing.

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About Today's Guest 

Wave Wyld is a TikTok and Social Video Expert. She specializes in helping people who feel confused and overwhelmed with the TikTok platform to create the kind of account that creates loyal, raving fans, positions you as the expert and makes you more money in your business. 

Learn more about Wave here:

www.wavewyld.com

https://www.instagram.com/wavewyld

https://www.tiktok.com/@wavewyld

https://www.youtube.com/@WaveWyld

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