In this conversation, Christina and Sharon discuss the complexities of pricing and financial management for entrepreneurs.

Sharon shares her journey from a background in music and food to becoming a pricing consultant, emphasizing the emotional challenges of pricing and the importance of understanding consumer behavior.

They explore the significance of in-person marketing, the need for effective budgeting, and the role of debt in business.

The discussion highlights the necessity of aligning marketing strategies with business objectives and the value of consumer research in shaping successful business practices.

Find more information about Sharon here.

In this heartfelt and hilarious episode of PRO-JECT, Christina sits down with Helena Kaylin, the founder of MINDD Bra and a former colleague from their Under Armour days. Helena’s journey from working on railroads to revolutionizing lingerie is anything but ordinary—and neither is her product.

We dive into:

• What it really takes to invent and scale a product

• How her experience at Victoria’s Secret, Calvin Klein, and Under Armour led to creating the gold standard in wire-free bras

• The emotional and mental impact of wearing uncomfortable lingerie

• Why simplicity, adaptability, and customer education are key pillars of her brand

• Entrepreneurship in your 50s and how corporate life prepped her for building something bold

This episode is for anyone who’s ever worn a bra, built a product, or doubted their own timing. Helena’s unapologetic perspective and Christina’s signature real-talk create a candid conversation about what it means to lead with vision, adaptability, and a dash of humor.

👙 Want to feel more confident in your skin and your product ideas? This one’s for you.

Follow MINDD bra here or venture over and buy one yourself here!

In this episode of Pro-ject, I’m joined by Julie Cushen, founder of Lilaque Nail Polish and PhD in chemical engineering. We talk about Julie’s journey from working in startups to launching her own plant-based nail polish brand, and the challenges of navigating the beauty industry’s often misleading marketing claims.

Julie breaks down the science behind her product, dispels common myths around 'toxic' beauty ingredients, and shares how sustainability plays a role in her formulations. If you're an entrepreneur or beauty enthusiast, this episode is a must-listen!

#BeautyScience #SustainableBusiness #CleanBeauty #Entrepreneurship #NailCare

In this holiday-themed episode of Pro-ject, I dive into holiday marketing strategies designed to help small businesses and e-commerce brands stand out in a season full of noise.

This episode covers the four main holiday consumer mindsets—deliberate, deal-seeking, determined, and devoted—and offers actionable advice on tailoring your approach to each group.

From when to launch your promotions to simplifying your messaging and segmenting your audience, these insights will help you make the most of the busiest sales season. If you’ve been considering paid ads, I also share why now may not be the best time to start and suggest focusing on your existing audience instead.

Join me for tips, timelines, and tricks to keep your holiday marketing stress-free and effective.

#HolidayMarketing #SmallBusinessTips #EcommerceStrategy #CustomerExperience #MarketingMindset

In this episode of Pro-ject, we take a deep dive into productivity through the lens of human design.

Whether you're a generator with endless energy or a projector like me, your energy type plays a crucial role in how you work. I break down the different types—generator, projector, manifesting generator, reflector, and manifestor—and offer practical tips for how each can optimize their schedule for maximum productivity.

We’ll also talk about how to redefine what productivity looks like, so you can work in alignment with your natural energy patterns. Tune in to find out how you can work smarter, not harder!

And if you'd like to book a Human Design Reading with me ($125 for an hour session and a take-away PDF), hit up my Calendly here: https://calendly.com/christina-hunt-/45min

#HumanDesign #ProductivityHacks #EntrepreneurLife #SmallBusinessGrowth

In this episode of Pro-ject, we dive into Branding 101—the essentials every business owner needs to know. From color theory to font selection and logo creation, learn how to build a visual identity that evokes the right emotions and attracts customers.

We also explore messaging strategies through a Brand Identity Map, helping you connect visuals and messaging to drive sales. Ready to build a brand that resonates?

Tune in and get started with templates and resources available in our Slack channel (join for free here: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA) !

#Branding101 #Marketing #SmallBusiness #VisualIdentity

In this episode of Pro-ject, we break down AI for Beginners, specifically designed for small business owners and entrepreneurs. Learn the basics of AI, how it can save you time and money, and discover practical tools like ChatGPT, Dall-E 2, and Zoho Zia that can transform your business operations.

Plus, get tips on how to use AI to create content, organize tasks, and manage your workflow. Tune in for simple AI prompts you can start using today to boost your productivity both personally and professionally!

Key AI Tools for Small Businesses:

• ChatGPT: Used for content generation, strategy building, and brainstorming.
• DALL-E: A text-to-image tool for creating visuals like logos or product concepts.
• Zoho Zia: A lead management and sales tool.
• Calendly: Streamlines scheduling meetings.
• Later & Tailwind: Tools for social media management and content creation.
• Email Automation Platforms: MailChimp, Klaviyo, and Active Campaign automate email responses based on triggers.

To get the free AI Prompt Document, join the free Community Empowerment Slack Channel, here: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA

#AIforBusiness #Entrepreneurship #Productivity #Marketing #SmallBusiness

In this episode of Pro-ject, we dive into decision fatigue—what it is, how it affects us, and how to manage it, especially as business owners. From navigating the overwhelming choices in today’s digital world to understanding how decision fatigue influences consumer behavior, we break down practical ways to simplify your decision-making processes.

Plus, we explore the role of human design in decision-making and how understanding your unique design can help you navigate life’s choices with more ease and alignment. Whether you’re a business owner struggling with constant decisions or simply looking to reduce overwhelm in daily life, this episode offers valuable insights.

Stay tuned till the end for an introduction to new services, including Community Empowerment, a Slack channel designed for minority and women-owned businesses, and more about how human design can improve your decision-making as an entrepreneur.

To join the free Community Empowerment Slack Channel, click here: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA

#DecisionFatigue #HumanDesign #BusinessStrategy #Entrepreneurship

Welcome back to Season 2 of Pro-ject! In this Office Hours episode, I catch you up on the last six months—what's been happening personally and professionally, and how life has taken some unexpected turns. From international travel to moving to Texas, losing clients, and rethinking my business, it’s been a year of growth, reflection, and learning.

I share insights on the shift in my career away from media buying and execution, focusing instead on strategy, mentoring, and staying true to my strengths. Plus, we dive into human design and how it's helped me better understand myself as a business owner and consultant.

This episode is all about embracing change, not forcing progress, and finding clarity in the quiet moments. Tune in to hear my journey and why sometimes, taking a break is the most productive thing you can do.

Next week, we’ll talk about decision fatigue and how it connects to human design—stay tuned!

Up for joining my free Slack community? Hit this link: https://join.slack.com/t/hausvonalbe/shared_invite/zt-2pksjozut-IXO_ysqwt~eb0xiKCM9zxA

#Entrepreneurship #MarketingStrategy #HumanDesign #PersonalGrowth #Project

Unlock the secrets of luck and manifestation in business with this enlightening episode! Dive deep into strategies to harness luck and manifest success as an entrepreneur. Tune in for practical tips and real-life stories that'll elevate your entrepreneurial journey. 🍀✨

And check out The Soul Circus Podcast for more conversations with Ella and other experts in the wellness field!

#Luck #Manifestation #Entrepreneurship #BusinessSuccess #PodcastSEO

Join us for an expert conversation with Shannon Mayer on the power of personalization in marketing! Discover strategies to tailor your approach, engage customers, and drive results. Don't miss this insightful discussion on enhancing your marketing efforts through personalized tactics. 🎙️🌟 #MarketingStrategy #Personalization #CustomerEngagement #ExpertInsights #Podcast

Discover the intersection of business and human design in this quick episode! Explore how understanding human behavior and psychology can enhance your business strategy. Tune in for actionable insights that blend science with entrepreneurship. 🧠💼 #BusinessStrategy #HumanDesign #Entrepreneurship

In this powerful and personal episode, I’m joined by coach and men’s group facilitator Andy Nathan to talk about evolving through life’s hardest chapters and building a business from your own story. Andy shares how he went from working in record shops and surviving an armed robbery to finding healing through yoga, breathwork, and eventually coaching—especially for men.

We dive into:

• How trauma shaped his path and purpose

• The unique emotional wiring of men and how that impacts healing and communication

• Why perfectionism, procrastination, and avoidance are often protective behaviors

• How he built a business that reflects his lived experience and values

• His signature “freedom in a framework” approach to life and entrepreneurship

• Why you shouldn’t take advice from people who haven’t been where you want to go

Whether you're an entrepreneur redefining your path or someone struggling to take the first step, this episode is a grounding, eye-opening, and honest conversation that proves—it’s never too late to create the life and business you want.

Don't miss our final episode of "Reaching the Right Audience"! We're wrapping up with actionable steps to optimize your audience targeting strategy. Learn how to put everything together—from identifying your audience to selecting the best digital platforms.

Tune in for expert insights and take your marketing game to new heights! 🚀🎯

For the presentation mention in the episode, click here: https://drive.google.com/file/d/1GrrogCFewR4KwXC-MTPGB3iEtOJ98ZeD/view?usp=drive_link

#AudienceTargeting #DigitalMarketing #PodcastSEO #ExpertInsights #MarketingStrategy

Embark on Part Two of our series: Reaching the Right Audience! Uncover the power of digital ads, navigating algorithms to pinpoint your audience. Don't miss key insights on identifying and targeting customers effectively across platforms like Google search, Meta Suite, Pinterest, and TikTok. Elevate your digital marketing game – sign up now for expert guidance! 🚀🎧

For the presentation mentioned in this episode, follow this link: https://drive.google.com/file/d/1GrrogCFewR4KwXC-MTPGB3iEtOJ98ZeD/view?usp=drive_link

#DigitalAdvertising #AudienceTargeting #DigitalMarketing #PodcastSEO #ExpertInsights

Dive into this Office Hours episode where we unravel the significance of aligning your business goals with marketing objectives. Learn the art of threading business goals into SMART objectives—specific, measurable, achievable, realistic, and time-constrained. Tune in for practical insights that promise to elevate your marketing game and drive business success. 🚀✨ #BusinessGoals #MarketingObjectives #SMARTObjectives #OfficeHoursSuccess #PodcastSEO

🎙️ Get ready for a game-changing three-part series on Pro-ject: Marketing Made Easy! Part 1 kicks off with a deep dive into reaching the right audience through digital advertising. 🌐

Unlock the power of digital ads that hold the potential to precisely target your ideal audience through cutting-edge algorithms. But beware, ineffective targeting can lead to missed opportunities! In this episode, we decode the critical steps: identifying your specific customer base and crafting strategies to reach them on the ideal digital platform for your industry.

🔍 Discover the secrets to understanding your customers beyond the surface level - their interests, occupations, and demographics. Uncover how this in-depth knowledge can fuel your digital marketing success.

But wait, the platform dilemma! Google search, Meta Suite, Pinterest, or TikTok? 🤔 Our expert unravels the mystery, revealing which platform aligns best with your industry niche.

This isn't just theory - it's actionable advice tailored for you! Sign up now to gain exclusive access to our expert's insights and take your digital advertising game to new heights! 🚀

🎧✨ Don't miss out on this series that's your ticket to unlocking the secrets of reaching your audience effectively.

To access the deck from this workshop, click here, make a copy et voila!

🎙️ Office Hours: Reflecting on Black Friday & Cyber Monday Numbers, Setting Goals, and Budgeting Tips

In this episode of Pro-ject: Marketing Made Easy, we dive into the aftermath of Black Friday and Cyber Monday, unpacking the importance of analyzing those numbers and leveraging insights for future success. Join us as we navigate through the essential process of reflection and goal setting, unveiling how tracking performance is a game-changer in marketing strategies, even for small businesses.

📊 Discover why setting achievable goals and tracking your performance metrics are the pillars of a successful marketing strategy. We uncover actionable tips to empower small business owners to harness data-driven decisions that propel growth.

But wait, there's more! This episode's bonus segment is dedicated to you - our listeners. I'm here to answer your burning questions on budgeting, crafting impactful messaging, and the art of outsourcing tasks within your business. Tune in for actionable advice tailored to your business needs.

🚀 Join us as we navigate through the post-Black Friday/Cyber Monday landscape and equip you with strategies to drive your marketing efforts forward. Don't miss this opportunity to level up your business game!

#BlackFriday #CyberMonday #MarketingStrategy #GoalSetting #Budgeting #SmallBusinessTips #OfficeHours #ProJectMarketingMadeEasy

In this episode of PRO/JECT, get ready to unravel the mysteries of Search Engine Optimization (SEO) as we dive into an illuminating conversation with Kevin Erb, a seasoned SEO expert. Join me, [Your Name], as I sit down with Kevin to decode all things SEO that every small business owner and entrepreneur must know.

Kevin Erb, armed with a treasure trove of SEO knowledge, shares invaluable insights, tips, and strategies to elevate your online presence. From demystifying the fundamentals of SEO to unveiling the latest trends and best practices, this episode is your go-to crash course in conquering the digital landscape.

We'll explore the vital aspects of SEO that drive visibility, traffic, and growth for your business. Kevin breaks down complex SEO concepts into bite-sized, actionable advice tailored specifically for those venturing into the digital domain.

Whether you're a newbie navigating the SEO terrain or an experienced marketer seeking to fine-tune your strategies, this episode promises to equip you with the tools and know-how to optimize your online presence effectively.

Tune in to gain insider knowledge, expert tips, and a wealth of practical advice that will supercharge your SEO game and propel your business forward. Don't miss this opportunity to tap into Kevin Erb's wealth of SEO wisdom on PRO/JECT!

Subscribe now and join us as we unlock the secrets to SEO success for small businesses and entrepreneurs.

-------------------

Here are the tools Kevin mentions in this episode:

https://ahrefs.com/

https://gtmetrix.com/

https://tinypng.com/

https://neilpatel.com/ubersuggest

/https://seo-extension.com/

Welcome to a groundbreaking three-part series on PRO/JECT where we unravel the intricate path of the Customer Journey and the pivotal role of finding the right audience in your digital marketing endeavors. Join me, Christina, as we embark on a journey to decode the art and science of reaching your ideal customers effectively.

In this series, we dissect the potent realm of digital advertising and its ability to precisely target your desired audience through advanced algorithms. But here's the catch - digital ads can falter if you lack a deep understanding of your customer base. Understanding their interests, occupations, demographics, and beyond is the secret sauce to a successful digital marketing strategy.

Alongside this series, we have an exclusive deck packed with actionable insights and resources to further enhance your understanding. Dive deeper into the world of customer identification and digital platform optimization with this accompanying deck.

Join us for this transformative journey as we equip you with the tools and knowledge to navigate the Customer Journey and harness the true potential of digital advertising. Subscribe now and unlock the secrets to effectively reaching your specific audience on PRO/JECT!

Don't miss out - this series is your ticket to mastering the art of reaching your audience and maximizing your digital marketing impact.

Welcome to a groundbreaking three-part series on PRO/JECT where we unravel the intricate path of the Customer Journey and the pivotal role of finding the right audience in your digital marketing endeavors. Join me, Christina, as we embark on a journey to decode the art and science of reaching your ideal customers effectively.

In this series, we dissect the potent realm of digital advertising and its ability to precisely target your desired audience through advanced algorithms. But here's the catch - digital ads can falter if you lack a deep understanding of your customer base. Understanding their interests, occupations, demographics, and beyond is the secret sauce to a successful digital marketing strategy.

Alongside this series, we have an exclusive deck packed with actionable insights and resources to further enhance your understanding. Dive deeper into the world of customer identification and digital platform optimization with this accompanying deck.

Join us for this transformative journey as we equip you with the tools and knowledge to navigate the Customer Journey and harness the true potential of digital advertising. Subscribe now and unlock the secrets to effectively reaching your specific audience on PRO/JECT!

Don't miss out - this series is your ticket to mastering the art of reaching your audience and maximizing your digital marketing impact.

Welcome to a groundbreaking three-part series on PRO/JECT where we unravel the intricate path of the Customer Journey and the pivotal role of finding the right audience in your digital marketing endeavors. Join me, Christina, as we embark on a journey to decode the art and science of reaching your ideal customers effectively.

In this series, we dissect the potent realm of digital advertising and its ability to precisely target your desired audience through advanced algorithms. But here's the catch - digital ads can falter if you lack a deep understanding of your customer base. Understanding their interests, occupations, demographics, and beyond is the secret sauce to a successful digital marketing strategy.

Alongside this series, we have an exclusive deck packed with actionable insights and resources to further enhance your understanding. Dive deeper into the world of customer identification and digital platform optimization with this accompanying deck.

Join us for this transformative journey as we equip you with the tools and knowledge to navigate the Customer Journey and harness the true potential of digital advertising. Subscribe now and unlock the secrets to effectively reaching your specific audience on PRO/JECT!

Don't miss out - this series is your ticket to mastering the art of reaching your audience and maximizing your digital marketing impact.

Join me, Christina, in an exhilarating episode of PRO/JECT, where I sit down with Leia Munnelly, a brilliant Events and Travel Freelancer hailing from the UK. Together, we dive headfirst into the captivating world of event management and unveil the secrets of advertising for events and venues.

Leia Munnelly is a true maestro when it comes to crafting unparalleled experiences, and her unique perspective on creating memorable events is nothing short of inspiring. In this episode, she generously shares her invaluable insights, tips, and unconventional tricks that have propelled her to the forefront of the events industry.

We explore Leia's distinct approach to event management, discovering the intricacies behind curating experiences that leave lasting impressions. Her expertise extends beyond the ordinary, offering a one-of-a-kind perspective on blending creativity, strategy, and attention to detail in the events landscape.

Get ready to be captivated by Leia's storytelling as she shares anecdotes, lessons learned, and a wealth of practical advice honed from her vast experience in the field. Her insights are a goldmine for anyone aiming to stand out in the competitive world of events and venue marketing.

Don't miss this opportunity to glean wisdom from Leia Munnelly's expertise! Tune in to this episode of Pro-ject: Marketing Made Easy and discover the secrets behind crafting unforgettable experiences and maximizing advertising efforts for events and venues.

Subscribe now and get ready to elevate your event management and marketing game with Leia Munnelly's invaluable insights, exclusively on Pro-ject!

I’m kicking off a new series on Human Design + Business—a place where I see my work naturally heading, and something I’m excited to finally share more publicly.

I work with a lot of small business owners, and here’s what I’ve realized:
Most of my marketing consults turn into therapy sessions.

Why?
Because when you run your own business, you are the business. And any growth your business goes through? You’ll go through it too.

Enter: Human Design.

'Tis the season for all things festive, and as a small business owner, navigating the holiday hustle can feel like a rollercoaster ride. In this week's episode of PRO/JECT, I've got your back as we delve into the holiday season from a small business perspective. Buckle up because it's a doozy, but fear not - we've got game-changing insights to share.

Let's face it - competing with colossal brands and industry giants during the holiday frenzy might seem daunting. But here's the spoiler: you're not meant to compete on their turf. Join me as I uncover what small businesses CAN and SHOULD do to stand out amidst the holiday marketing blitz.

Get ready for a game plan that doesn't involve going head-to-head with the big shots but instead focuses on your unique strengths and offerings. It's about carving your own niche, capturing hearts, and creating an authentic connection with your audience that big brands can't replicate.

And hold onto your Santa hats because that's not all! In this episode's bonus segment, I'm delving into the not-so-secret world of hashtags and the unexpected relevance of social media SEO. Who knew these could be your secret weapons in the digital battlefield?

Get your questions answered and unravel the mysteries of maximizing your social media impact with strategic hashtag use and social media SEO tactics.

'Tis the season to sleigh the holiday marketing game! Tune in and level up your small business strategies this holiday season with insights and tips that'll leave you merry and bright. Join us on PRO/JECT for a festive dose of marketing wisdom!

Subscribe now and sleigh your way to success this holiday season - we're here to make your small business shine!

Hold onto your seats because in this riveting episode of PRO/JECT, we're diving deep into the heart of why your ads might just not be hitting the mark. Buckle up as we unravel the mysteries behind ineffective digital advertising and learn the secrets to turn things around.

Picture this: thriving businesses riding the wave of success thanks to effective digital advertising that fuels their growth. But alas, there's a catch. If your digital marketing strategies miss the mark, attracting clients becomes an uphill battle, and your business growth hits the brakes.

Join us as we explore the multitude of reasons why your ads might be missing the bullseye. From targeting mishaps to creative chaos, there's a treasure trove of factors that could be hindering your success. The key lies in identifying these stumbling blocks and transforming them into stepping stones towards triumph.

Get ready for mind-blowing revelations on why your ads may not be working as expected. We're here to equip you with the tools, knowledge, and strategies to decode the enigma of ineffective digital advertising and pave the way for success.

Are you prepared to unlock the secrets behind successful ad campaigns? Tune in to this episode of PRO/JECT and get ready to have your mind blown wide open with insights that'll reshape your approach to digital advertising.

Subscribe now and embark on a journey to decipher the code of effective digital marketing. Let's revolutionize your ad game together on PRO/JECT!

Hey there, fellow hustlers, and welcome to Pro-ject: Marketing Made Easy, the podcast that's here to make marketing a breeze for small businesses and badass entrepreneurs. I'm your host, Christina, here to keep it easy and keep it real. Get ready to level up your marketing game without breaking the bank. Our first episode is about to drop like a marketing bomb, so stay tuned. Let's rock this marketing world together!

In this episode of Pro-ject, I sit down with Yasemin Vollmond—creative powerhouse, serial entrepreneur, and one of my oldest friends—for a deeply honest conversation about business, burnout, and the healing that comes after.

From launching a blog that landed her radio interviews, to working in male-dominated fintech environments, to founding her own agency and diving deep into the wellness space, Yase has lived many lives—and she shares the lessons and energy that came with each one.

We explore:

• What burnout really looked like (and how she came back from it)

• The evolution from corporate to creative to spiritual entrepreneur

• Why finding joy in your offer is the real business strategy

• How human design, yoga, and even real estate became part of her multi-passionate path

• What small business owners should focus on right now to create sustainable growth

Whether you're at a pivot point in your own business or simply need a reminder that your path doesn’t have to be linear—this one’s for you.

✨ Yasemin’s current work includes mentoring, music production, real estate design, and human design sessions. Follow her journey @yaseminvollmond.

🔗 Bonus: You’ll find her advice on creating a signature offering and aligning with your energy type especially valuable if you're a small biz owner!

✨ You can slide into my DMs over at @christinaamhunt

In this episode of Pro-ject, I’m joined by Tish Wiggins, founder of Tish Around Town, who turned her love of wine into a thriving business in Napa. Tish shares her journey from the East Coast to California, how she built a community from scratch, and why showing up authentically on social media has been key to her success.

We dive into:
🍷 The power of community in business and why relationships matter.
🍷 How Tish used social media to grow her brand without losing her voice.
🍷 Creating high-touch experiences and events that bring people together.
🍷 Why women and BIPOC representation in wine matters and how she’s amplifying their voices.
🍷 Her best advice for anyone taking a leap in business: "Just do it and stay consistent."

If you’ve ever thought about pivoting careers, starting fresh, or building a brand rooted in passion—this episode is packed with gems you won’t want to miss.

#WomenInWine #Entrepreneurship #SmallBusiness #NapaValley #Pro-jectPodcast

In this episode of Pro-ject, I sit down with Lauren Woo, a digital advertising expert with years of experience at Amazon and Google, to discuss how small businesses and entrepreneurs can leverage these platforms for growth.

Lauren shares insights on:

• Getting started with Amazon: From setting up your account to creating effective product listings.
• Google My Business: Why it's a must for local businesses and how to maximize it.
• Google Ads 101: Key campaign types, keyword strategies, and performance tools like Performance Max and Google Shopping.
• Practical tips for overcoming decision fatigue and optimizing ad spend to align with your business goals.

If you’ve been intimidated by Amazon or Google Ads, Lauren breaks it down in a way that’s actionable and approachable. Whether you're looking to start advertising or refine your strategy, this episode is packed with insights to help you make the most of these powerful platforms.

#AmazonAdvertising #GoogleAds #SmallBusinessTips #Entrepreneurship #Pro-jectPodcast

In this episode of Pro-ject, I sit down with Sheela Ivlev, founder of WellWrx, to explore the intersection of workplace wellness and neurodiversity.

Sheela shares her journey as an occupational therapist turned workplace consultant, offering invaluable advice for creating supportive, inclusive environments where everyone can thrive.

We discuss the challenges faced by neurodivergent employees, the importance of setting personal and professional boundaries, and how businesses can shift their culture to embrace individuality.

Whether you’re an entrepreneur, manager, or someone navigating your own wellness, this episode is filled with actionable insights and encouragement to rethink what workplace success really looks like.

For more information about Sheela and her company, head to her website here or follow her on LinkedIn here.

In this episode of Pro-ject, I chat with Nils Welham, a transition and mindset coach who guides entrepreneurs through the journey from corporate life to building a business that brings them freedom and joy. We discuss how to deconstruct societal 'shoulds', set boundaries, and focus on personal growth to achieve true success.

Whether you’re thinking about leaving your corporate job or you’re an entrepreneur looking for more balance, this episode is packed with actionable insights and mindset shifts.

Tune in to hear Nils’ journey and practical tips for living life on your own terms!

You can find Nils on Instagram here or via his website here.

#Entrepreneurship #Mindset #SmallBusiness #CorporateToEntrepreneur #WorkLifeBalance

In this episode of Pro-ject, we dive into creating a 2025 marketing strategy for small businesses and entrepreneurs. As the year winds down, it’s the perfect time to reflect on what worked, what didn’t, and plan your marketing moves for the year ahead. I walk through essential steps—from analyzing this year’s performance to refining target audiences, setting SMART goals, and choosing the right marketing channels for an integrated, effective approach. Plus, we cover trends to keep an eye on for 2025, including SEO investment, TikTok’s growing influence, and leveraging AI for content and planning.

Whether you’re focused on brand awareness, customer retention, or boosting sales, this episode is packed with actionable insights and practical tips to guide your business into a successful 2025. Join us to learn how to build a strategy that aligns with your goals and your customers’ needs!

Resources mentioned in the podcast:

Join the email newsletter here.

Join the Slack Community here.

Find the strategy template here.

Find the presentation for today's episode here.

#2025Marketing #SmallBusiness #MarketingStrategy #CustomerExperience #Entrepreneurship