Retour

Explorez tous les épisodes du podcast Programmatic Pulse

Plongez dans la liste complète des épisodes de Programmatic Pulse. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.

Rows per page:

1–50 of 117

TitreDateDurée
Ep.84 | Michael Isaacs-Olaye | Managing Director UK at Happydemics09 Sep 202500:39:46

This week Sean is joined by Michael Isaacs-Olaye, Managing Director UK at Happydemics

We discussed 👇

00:15 Michael’s Career Journey

06:54 Building Expertise in Video and Measurement

11:44 Speaking with Confidence & Staying Curious

14:16 Joining Happydemics: Role, Vision & Growth Plans

21:00 Measurement Channels & New Opportunities

23:19 Diversity, Inclusion & Power of Representation

36:35 Career Advice: Curiosity as a Superpower

Ep.83 | Alex Grieves | Global Head of Programmatic at billups02 Sep 202500:33:40

This week Sean is joined by Alex Grieves, Global Head of Programmatic at billups.


Big shoutout to our show sponsors adnomaly


We discussed 👇

00:15 Alex’s Career Journey

02:34 Learning the Tech Side

04:52 Moving into Programmatic DOOH

07:10 Transition to Commercial Director Role

10:10 Joining Billups: Independence, Agility & Tech Focus

12:24 Leading Programmatic at Billups & Team Growth

14:43 Building a Global Proposition & Private Jet Analogy

17:05 Challenges of Scaling Programmatic Globally

19:28 How Programmatic DOOH Campaigns Work (Step by Step)

24:12 Reporting & Measurement

28:51 Career Advice: Get Comfortable Being Uncomfortable

31:17 Don’t Delay Hard Tasks & Embracing Change

Ep.74 | ⁠Ben Putley⁠ | Co-Founder & CEO at ⁠Alkimi⁠24 Jun 202500:45:32

This week Sean is joined by Ben Putley⁠, Co-Founder & CEO at ⁠Alkimi⁠.


We discuss👇

💫 The evolution of Alkimi

💫 Building a decentralised ad exchange

💫 Lessons from their growth journey

💫 How to utilize AI to gain an edge

💫 Career advice for emerging leaders

Ep.73 | ⁠Christopher Pettit⁠ | Co-Founder & CEO at ⁠Revving⁠09 Jun 202500:28:06

This week Sean is joined by Christopher Pettit, Co-Founder & CEO at Revving


Chapters below 👇

00:15 Recap of Fired Up Event

01:53 Chris’ Career Journey

06:38 What Revving Does

08:58 Industry Finance Problem

11:18 Why Late Payments Persist

13:43 Building Revving Obstacles & Growth

16:03 Convincing CFOs to Use Revving

18:33 Fixing the AdTech Ecosystem

20:32 Career Progression & Financial Literacy

23:01 Advice for Career Growth


Ep.72 | Fabian Beste | Co-Founder & CEO at 4screen27 May 202500:29:09

Programmatic Pulse podcast is back! Sean is joined by the CEO of the 2024 London AdTech Economic Forum winner - Fabian Beste @ 4screen.


Chapters below 👇

00:15 Introduction to Fabian and 4Screen

05:46 The Concept and Technology Behind 4Screen

08:59 Starting in Covid

11:57 Partnerships with Major Automakers

14:43 The Startup Ecosystem in Munich

18:26 Growth Opportunities for 4Screen

21:15 Career Advice and Networking

25:07 Lessons Fabian has Learnt From his Journey

28:01 Team Structure and Hiring Challenges

Ep.71 | Darren Jacobs | Sales Director EMEA at Zitcha29 Apr 202500:32:22

This week Sean is joined by Darren Jacobs, Sales Director EMEA at Zitcha.


Chapters below 👇

00:29 - Career Journey

03:10 - Transitioning to a Global Market

06:14 - What Does Zitcha Do?

07:33 - Building a Retail Media Network

11:59 - How a Retailer Can Win

15:03 - Challenge in Retail Media

17:42 - The Future of Retail Media

29:04 - Career Advice

Ep.70 | Rachel Smith | Co-Founder & CEO at ExchangeWire22 Apr 202500:36:24

This week Sean is joined by Rachel Smith, Co-Founder & CEO at ExchangeWire.


Chapters below 👇

00:29 - Career Journey

06:33 - Growing ExchangeWire

10:01 - The Core Components of EW

12:13 - Simplifying AdTech

20:59 - Importance of Networking // ATS

31:03 - Career Advice

Ep.69 | Tom Laband | Co-Founder & CEO at Adsquare15 Apr 202500:19:56

This week Sean is joined by Tom Laband, Co-founder and CEO of Adsquare.


00:29 - Career Journey

02:51 - Growing Adsquare Internationally

05:56 - Entrepreneurial Operating Framework System

09:55 - Journey So Far and Growth Plans for Adsquare

16:32 - Tom's Career Advice

Ep.68 | Ravi Patel | Founder & CEO at SWYM.ai08 Apr 202500:20:50

This week Sean is joined by Ravi Patel, Founder & CEO at SWYM.ai


Chapters below 👇

00:29 - Career Journey

03:45 - What is SWYM.ai?

05:55 - Dynamic Curation

09:45 - Journey so Far and Growth Plans

11:38 - Achieving Product Market Fit in AdTech

16:11 - Where Does PMF Go Wrong

18:32 - Ravi's Career Advice

Ep.67 | Max von Weber | Founder & CEO at adnomaly01 Apr 202500:30:12

This week Sean is joined by Max von Weber, Founder & CEO at adnomaly


Chapters below 👇

00:39 - Career Journeys

02:35 - Adland in Germany

04:13 - Inspiration Behind Adnomaly

06:58 - What adnomaly Solves and Client Success Stories

11:27 - Growth Plans

13:30 - Leading From the Front

16:00 - The Feelings you Went Through When Starting adnomaly

21:01 - How to Succeed Working in a Startup

23:46 - AdTech vs Agency Startup

25:32 - Founder's Advice

27:22 - Handling Client Objections

Ep.66 | Mallory Simmonds | President, EMEA at Kepler25 Mar 202500:34:42

This week Sean is joined by Mallory Simmonds, President EMEA at Kepler.


Chapters below 👇
00:15 - Career Journeys

04:30 - Transitioning From the US to UK Market

07:33 - Inside the Pitch Process

12:13 - Standing Out in a Sea of Sameness

15:30 - Blending Data with Creative

19:48 - Balancing Motherhood, Career and Training

22:30 - Triathlon Training

31:41 - Career Advice

Ep.65 | ⁠Matthew Newcomb⁠ & ⁠Cassidy Nasello⁠ | Regional Director at ⁠Azerion⁠ and Founder at ⁠FELT⁠18 Mar 202500:37:59

This week Sean is joined by Matthew Newcomb, Regional Director at ⁠Azerion⁠ & Cassidy Nasello, founder at FELT.


Chapters below 👇

00:38 - Career Journeys

05:21 - Making Agreements not Expectations

13:40 - When You're Ready You Will Know

15:38 - Getting Ahead of the Problem

19:25 - Methods to Overcome Adversities

25:51 - Establishing a Work-Life Seperation

30:31 - Premortem Technique

33:25 - Career Advice

Ep.82 | Alex Glover | Managing Director, Programmatic at Brainlabs 26 Aug 202500:28:27

This week Sean is joined by Alex Glover, Managing Director, Programmatic at Brainlabs

Massive shoutout to our sponsors for this episode adnomaly. Their AI driven anomaly detection prevents costly campaign slip ups by catching issues like missing geo targeting, 404 landing pages, or mis set budgets before they escalate. Safeguard your spend at adnomaly.de


We discussed 👇

00:15 Alex’s Career Journey

04:15 Who Brainlabs Are & Why He Joined

06:38 Exciting Channels: CTV, Audio & Digital OOH

08:57 Brainlabs’ Work in CTV & Unified Approach

11:24 Digital OOH: Opportunities & Challenges

13:51 Big Agency vs Indie: What’s Different

16:13 Brainlabs’ Graduate Scheme in Buenos Aires

20:54 Developing Passion & Craft in Programmatic

23:15 Career Advice

25:42 Getting Noticed for Promotions

Ep.64 | ⁠Heather Carver⁠ | CRO at ⁠Freestar⁠11 Mar 202500:42:53

This week Sean is joined by Heather Carver, CRO at Freestar.


Chapters below 👇

00:38 - Prebid.org Ascent Event

05:55 - Heather's Career Journey

12:54 - AdOps to Commercial - Strong Foundations

16:01 - Who Freestar are

22:51 - Establishing a Consultative Approach

25:52 - Roadmapping Success for your Team

28:52 - 'Slowing Down to Move Fast'

33:40 - Adversities you Overcame in your Career

38:47 - Getting your Personal Branding Out There

Ep.63 | Marc Guldimann | Founder & CEO at Adelaide25 Feb 202500:33:12

Sean is joined by Marc Guldimann, Founder & CEO at Adelaide.


Chapters below 👇

00:15 - Marc's Career Journey

07:12 - Inspiration Behind Adelaide's Name

08:20 - Building a Team Roadmap

09:55 - Top Line View of Attention in Media

13:00 - Establishing Attention as a Mainstream Media Currency

16:36 - Attention and how Media is now Bought

19:02 - Incentives for Advertisers, Platforms and Consumers

24:10 - Content: Quality vs Quantity

28:30 - Entrepreneurship from an Early Age

29:10 - Marc's Career Advice

Ep.62 | Zuzanna Gierlinska | Chief Commercial Officer at MIQ18 Feb 202500:30:38

This week Sean is joined by Zuzanna Gierlinska, Chief Commercial Officer at MIQ.


Chapters below 👇

00:18 - AdTech Personality of the Year

02:05 - Zuzanna’s Career Journey

05:50 - Different Personalities for Different Environments

08:05 - What Brought you to MIQ

12:13 - Building a Career with Intention: How to Plan & Progress

24:35 - The Importance of Networking

27:25 - Creating Your Own ‘Board of Directors’

29:10 - Mentorship & Giving Back: Supporting the Next Generation


Ep.61 | ⁠Christopher Kenna⁠⁠ | CEO at ⁠⁠BA Diversity Media Inc 10 Feb 202500:36:10

This week Sean is joined by Chris Kenna, who is the CEO of BA Diversity Media.


Chapters below 👇

🎙 Chris' Career Journey

🎙 Navigating the CTV Landscape

🎙 The Difference in the US Ad Market to the UK

🎙 Cultural Upfonts

🎙 AI's Role in Content Production

🎙 The Current State of DEI

🎙 Chris' Advice for Emerging Leaders

Ep.60 | Charles Cadbury | CEO at Say It Now 06 Feb 202500:33:12

This week Sean is joined by Charles Cadbury, CEO at Say It Now


And special guest Boardy!


Chapters below 👇

🎙 Charlie's Career Journey

🎙 Audio as a Channel

🎙 The Mission Behind Say It Now

🎙 The Future of Voice

🎙 Conversation with Boardy

🎙 AI as an Innovator

🎙 Charlie's Career Advice

Ep.59 | Gregg Rogers | Senior Director, Curation Partnerships at Equativ 04 Feb 202500:44:29

This week on the show Sean is joined by Gregg Rogers, Senior Director, Curation Partnerships at Equativ. Chapters below 👇

🎙 Gregg’s Career Journey

🎙 The Evolution of Equativ and Its Mission

🎙 Breaking Down Curation: Why It’s More Than Just a Buzzword

🎙 SSP vs. DSP: Why Curation on the Supply Side Matters

🎙 Addressability & Audience Targeting

🎙 AI, Creative Personalisation & Commerce Media

🎙 Predictions for 2025

🎙 Gregg’s Career Advice

Ep.58 | James Appleby | UK Managing Director at Assembly Global 28 Jan 202500:40:44

This week Sean is joined by James Appleby, UK Managing Director at Assembly Global

Chapters below 👇

🎙 James’s Career Journey

🎙 The Evolution of Assembly: Performance-First Media Innovation

🎙 Balancing Agency Life: Challenges, Growth, and Culture

🎙 The Role of People in Defining Agency Success

🎙 Hybrid Work and the Importance of In-Person Connection

🎙 Advice on Finding Passion in Your Career

🎙 James’s Perspective on Having a Voice in the Industry

Ep.57 | Joy Ross | SVP, DSP at Cadent21 Jan 202500:24:17

This week Sean is joined by Joy Ross, SVP, DSP at Cadent.


00:15 Joy’s Career Journey

02:09 Lessons from Building Standards in Programmatic Advertising

05:56 Inside Cadent: Converging TV and Programmatic Innovation

07:00 The Future of CTV: Growth, Challenges, and Opportunities

09:25 UK vs US - CTV Market

14:00 The Women in Programmatic Network: Building Global Connections

17:15 Create Joy: Supporting Small Businesses

22:40 Joy’s Advice for Thriving in the Industry


Joy Ross - https://www.linkedin.com/in/joycavanagh/

Ep.56 | Gareth Neville | Head of Business Development at Kepler14 Jan 202500:43:59

This week on the show Sean is joined by Gareth Neville, head of Business Development at Kepler.


Chapters below 👇


01:14 Gareth’s Career Journey: From Local Publishing to AdTech Leadership

05:45 The year 2020

10:20 Insights from Working at Amazon

17:45 Working at Kepler and Role as Head of Business Development

20:00 The Power of Building Meaningful Relationships

27:15 Supporting Emerging Leaders & Brixton Finishing School

29:35 Predictions for 2025: The Role of AI in Efficiency and Creativity

31:55 Gareth’s Career Advice: Grit, Curiosity, & Making People Feel Valued

Ep.55 | Matt Bennathan | Chief Commercial Officer at Zeotap07 Jan 202500:37:21

This week Sean is joined by Matt Bennathan, Chief Commercial Officer at Zeotap.

Chapters below 👇

00:27 Matt’s Career Journey: From Data Sales to AdTech leadership

03:00 Inside Zeotap: Solutions, Recent Funding & Culture. 

08:25 Going From a Massive Corporation to a Scale-Up

14:05 The Power of Saying No: Staying Disciplined for Success

19:25 Staying Present & Supporting the Next Generation of Talent

26:40 Maintaining Balance: Fitness, Focus, and Mental Clarity

33:45 Predictions for 2025: M&A Activity and Shifting Industry Dynamics

36:35 Matt’s Career Advice: Work Hard, Stay Positive, Be Kind

Ep.81 | ⁠Steven Filler⁠ | Country Manager UK at ⁠ShowHeroes⁠18 Aug 202500:27:23

This week Sean is joined by Steven Filler, Country Manager UK at ShowHeroes


We discussed 👇

00:15 Steven’s Career Journey

02:28 Blueprint for Launching New Businesses

04:51 Who ShowHeroes Are & Why He Joined

07:20 Taking ShowHeroes to Market

09:40 Growth, Challenges & Building Momentum

12:07 CTV’s Present & Future Potential

14:28 Why CTV Could Become the Ultimate Storytelling Platform

16:47 How to Move from Sales Manager to Director

19:02 Building Culture & Leadership Qualities

21:24 Hiring Right & Team Fit

23:39 Career Advice: Own Your Development

25:59 Mentorship, Asking for Help & Industry Support

Ep.54 | Matthew Goldhill | Founder & CEO of Picnic17 Dec 202400:30:18

This week Sean is joined by Matthew Goldhill, Founder of Picnic


Chapters below 👇

🎙 Matthew’s Career Journey

🎙 The Evolution of Picnic: Lessons, Pivots, and Building with Purpose

🎙 Introducing PIQ: Revolutionising Media Quality Metrics

🎙 Highlights from Picnic’s Media Quality Report

🎙 Industry Challenges: Trust, Metrics, and Made-for-Advertising Sites

🎙 Predictions for 2025: Building Trust and Advancing Quality

🎙 Scaling Picnic: Highs, Lows, and Lessons Learned

🎙 Advice for Aspiring Entrepreneurs and Industry Leaders


https://www.picnic.io/lps/the-media-quality-report-2024

Ep.53 | Anya Libova | Director Publisher Development at DoubleVerify10 Dec 202400:32:45

This week Sean is joined by Anya Libova, Director Publisher Development at DoubleVerify


Chapters below 👇

0:49 - Anya’s Career Journey

4:45 - Winning AdTech Rising Star

7:54 - Inside DoubleVerify: Role & Mission

9:18 - Spotlight on DV’s News Accelerator

12:41 - Co-Founding AdTech Connect

20:30 - The Importance of Mentorship in Career Growth

27:55 - 2025 Predictions

29:20 - Anya’s Top Advice for Excelling in the Industry

Ep.52 | Philip Acton | Country Manager, UK at AdForm03 Dec 202400:37:13

This week Sean is joined by Philip Acton, Country Manager UK at Adform


Chapters below 👇

🎙 Philip’s Career Journey into Advertising

🎙 Leading Adform in the UK: Role & Responsibilities

🎙 Strategies for Building a High-Performing Team and Culture

🎙 Leadership Style: Empowering the Team to Succeed

🎙 Adform’s ID Fusion

🎙 Growth in Omnichannel and the Rise of CTV

🎙 Opportunities in CTV Advertising and Measurement Challenges

🎙 Power of Apprenticeships

🎙 Philip’s Advice for Excelling in the Industry

Ep.51 | Nick Hill | Head of Programmatic at EssenceMediaCom25 Nov 202400:28:01

This week Sean is joined by Nick Hill, Head of Programmatic at EssenceMediacom


Chapters below 👇

🎙 Nick’s Journey into Advertising

🎙 Current Role and Agency Life

🎙 Key Differences Between Agency and Media Partner

🎙 Leadership Styles That Drive Success

🎙 Quality vs. Quantity in Hiring and Programmatic Buying

🎙 End-of-Year Predictions:

🎙 Curation

🎙 Emerging Channels

🎙 Nick's Top Advice for Excelling in the Industry

Ep.50 | Cadi Jones | SVP, EMEA at Index Exchange 19 Nov 202400:40:33

This week Sean is joined by Cadi Jones, SVP, EMEA at Index Exchange

Chapters below 👇

🎙 Cadi's Career Journey into Advertising

🎙 Inside Index Exchange: Role & Mission

🎙 Unpacking Curation—The Hottest Topic in AdTech

🎙 Defining 'Premium' Publishers and Inventory Standards

🎙 Navigating Industry Events & Managing Workload

🎙 Keeping Pace with Ad Trends and Channels

🎙 Cadi’s Top Tips for Excelling in AdTech

Ep.49 | Geoff Wolinetz | SVP, Publisher and Demand Platforms at OpenX12 Nov 202400:27:52

This week Sean is joined by Geoff Wolinetz, SVP, Publisher and Demand Platforms at OpenX.

Chapters below 👇
🎙 Geoff’s Journey into Advertising & AdTech
🎙 OpenX’s Mission and Geoff’s Role
🎙 What Excites Geoff About OpenX’s Strategic Direction
🎙 Tackling Complex Challenges at OpenX
🎙 The Roadmap for CTV Adoption in Europe
🎙 Defining Success in CTV & Programmatic TV
🎙 The Art of Mentorship: From Mentor to Mentee
🎙 Key Traits for a Strong Mentor-Mentee Relationship
🎙 Geoff’s Career Advice for Aspiring Professionals

Ep.48 | Tim Collier | Head of UK and North Europe at Scope305 Nov 202400:35:05

This week Sean is joined by Tim Collier, Head of UK and Northern Europe Lead at Scope3.


Chapters below 👇

🎙 Tim's Path to Advertising and Sustainability

🎙 Lessons from Google That Shaped His Career

🎙 The Mission and Vision of Scope3

🎙 Scope3’s Role in the Ad Ecosystem

🎙 Tackling Sustainability Challenges and Celebrating Wins

🎙 Industry Myths About Sustainability - What Needs to Change?

🎙 Practical Steps to Reducing the Ad Industry’s Carbon Footprint

🎙 Surprising Lessons from Working in Sustainability

🎙 Tim’s Advice for Aspiring AdTech Professionals

Ep.47 | Salvatore Internullo | Chief Growth Officer at MINT 29 Oct 202400:42:16

This week Sean is joined by Salvatore Internullo - Chief Growth Officer at MINT.


Chapters below 👇

🎙 Salvatore’s Journey into Advertising and AdTech

🎙 Navigating New Industries - How He Does It

🎙 Mint’s Vision and Salvatore’s Role

🎙 A Deep Dive into Mint’s ARM (AI-Driven Resource Management)

🎙 Growth Strategies for Mint in a Competitive Market

🎙 What’s Next for Mint.ai

🎙 The Role of AI in Marketing and AdTech—Trends and Insights

🎙 Opportunities and Challenges AI Brings to the Industry

🎙 Salvatore's Career Advice

Ep.46 | ⁠⁠Matt Barash⁠⁠ | Ad Tech Exec // The 🐐 22 Oct 202400:40:26

This week Sean is joined by Matt Barash, Ad Tech Exec.

Chapters below 👇

🎙 Matt's Journey: 25 Years in Media and AdTech

🎙 Early Days: From Broadcast to ESPN and Beyond

🎙 Memorable Moments: Selling Ads for the Super Bowl

🎙 Navigating the Programmatic Space

🎙 Key Mentorships and Career Influences

🎙 The Value of Relationships and Building a Strong Network

🎙 The Power of Personal Branding

🎙 Trends Shaping AdTech in 2024 and Beyond

🎙 Matt's Top Predictions for 2025

🎙 Career Advice

Ep.45 | Nathan Lindberg | Head of US Brand Partnerships at Overwolf 15 Oct 202400:40:53

This week Sean is joined by Nathan Lindberg, Head of US Brand Partnerships at Overwolf.


Chapters below 👇

🎙 Nathan's Journey from Traditional Media to Esports

🎙 What Sparked Their Passion for Gaming

🎙 Overview of Overwolf and Their Role

🎙 How Brands Integrate with the Overwolf Ecosystem

🎙 Creative Mods on Overwolf that Blew Their Mind

🎙 Growth Opportunities for Overwolf

🎙 Myths About the Esports Industry

🎙 The Evolution of AdTech and Esports Sponsorships

🎙 Career Advice for Excelling in the Gaming Industry

🎙 Nathan's Career as a Video Game (and Their Boss Battle)

Ep.80 | Matthew Newcomb | Managing Director, Kevel Ads at Kevel12 Aug 202500:37:34

This week Sean welcomes the return of Matthew Newcomb, Managing Director, Keval Ads at Kevel.

We discussed 👇

00:17 Welcoming Mr Newcomb Back

03:05 Who Kevel Are & What They Do

05:07 Why Move to Retail Media & Join Kevel

09:40 Getting Up to Speed in a New Vertical

10:25 Retail Media Simplified: How It Works

12:05 Old vs Modern Retail Media Networks

14:32 Opportunities & Challenges in Retail Media

16:51 Kevel's Growth Model & SaaS Approach

18:03 M&A Basics: Purpose & Strategy

21:27 Selling a Business: The Process & Challenges

22:49 How the M&A Landscape Has Changed

25:02 Building an Attractive Business for Acquisition

27:27 Profitable Models & Growth Areas to Focus On

29:50 Career Advice: “Do What Others Won’t”

33:32 Networking, Work Ethic & LinkedIn Presence

35:58 The Compound Effect of Consistency

Ep.44 | Alex Heng | Director Client Services at Genuis Sports08 Oct 202400:34:38

This week Sean is joined by Alex Heng, Director of Client Services at Genius Sports


Chapters below 👇

🎙 Alex's Career Journey

🎙 Early Days of Sales

🎙 Ensuring Client Services is a High Functioning Team

🎙 Genuis Sports FanHub Platform

🎙 Enhancing the Fan Experience across Platforms

🎙 Examples of Fan Engagement Done Correctly

🎙 Upskilling in Wider Paid Media Channels

🎙 Alex's Career Advice

Ep.43 | Jared Siegal | CEO of Aditude01 Oct 202400:41:52

This week Sean is joined by Jared Siegal, CEO at Aditude.


Chapters below 👇

🎙 Quick Disney Update

🎙 Jared's Career Journey

🎙 What Led to Founding Aditude

🎙 If Aditude was a Person, Who Would it Be?

🎙 Aditude's role in the Ad Ecosystem

🎙 Aditude's Recent Acquisition

🎙 The Journery of Raising a Series A

🎙 Dinner Party Guest

🎙 Knowing a Little Bit About Everything

🎙 Jared's Career Advice

Ep.42 | Emma Newman |CRO, EMEA at PubMatic24 Sep 202400:39:38

This week Sean is joined by, Emma Newman, CRO, EMEA at PubMatic


Chapters below 👇

🎙 Emma's Career Journey

🎙 The Difference Between Managing a Country and a Region

🎙 How PubMatic's Solutions have Evolved

🎙 How PubMatic can Lead in 'Green AdTech'

🎙 Redesigning the SSP Model from Scratch

🎙 Attention Economy Gaining Traction

🎙 How Diversity can Positively Impact the Industry

🎙 Why the Industry Needs to do More

🎙 Reaching School Leavers

🎙 Emma's Career Advice

🎙 The Benefits of Having Marketing and Commercial Experience

Ep.41 | Silke Zetzsche | Commercial Director at Audiostack17 Sep 202400:45:36

This week Sean is joined by Silke Zetzsche, Commercial Director at AudioStack.


Chapters below 👇

🎙 Silke's Career Journey

🎙 Why Working in Audio is so Enjoyable

🎙 Audiostack's Solutions

🎙 Why Audio Ads are so Engaging

🎙 Executing the GTM Strategy

🎙 Brand Safety in Audio Advertising

🎙 The Future of Audio Advertising

🎙 Open Conversation on Body Safety and Cyber Safety

🎙 How the Ad Industry can do More

🎙 Growing Up in the Era of Social Media

🎙 Silke's Career Advice


Further reading links:

https://www.nytimes.com/interactive/2019/12/22/us/child-sex-abuse-websites-shut-down.html


https://www.nytimes.com/2024/01/31/technology/senate-child-safety-social-media.html

Ep.40 | Sean Crawford | Managing Director at Threefold10 Sep 202400:31:55

This week Sean is joined by Sean Crawford, Managing Director at Threefold.


Chapters below 👇

🎙 Sean's Career Journey

🎙 Moving to the US

🎙 The Growth of Retail Media

🎙 Threefold's Solutions

🎙 Future Growth Plans

🎙 SMG's Culture of Growth

🎙 US v UK Retail Media Markets

🎙 Retail Media Adoption in the US

🎙 Tailoring your Strategy to a New Market

🎙 US v UK Cultural Differences

🎙 Sean's Career Advice

Ep.39 | Wayne Blodwell | Co-Founder & CEO of Impact Media03 Sep 202400:39:57

This week Sean is joined by Wayne Blodwell, Co-Founder & CEO at Impact Media 


Chapters below 👇 

🎙 Wayne’s Career Journey 

🎙 Moving to the US 

🎙 US vs UK Working Culture  

🎙 Founding Impact Media 

🎙 Impact Media’s Solutions

🎙 How AI knows when an Ad has been Captured

🎙 Will Attention be a Metric in Programmatic

🎙 How to Balance Attention and Reach 

🎙 How Programmatic Media Buying has Evolved

🎙 AI’s Effect on the Industry

🎙 Wayne’s Career Advice

Ep.38 | Indy Khabra | Co-Founder at Livewire 27 Aug 202400:37:04

This week Sean is joined by Indy Khabra, Co-Founder at Livewire.


https://livewire.group/news/livewire-launches-the-2024-next-gen-attention-study/


Chapters below 👇

🎙 Indy's Career Journey

🎙 Career in Australia

🎙 What is Livewire and their Solutions

🎙 The Key to Successful Brand Integrations in Gaming Environments

🎙 Gameview

🎙 Insights into Livewire's 2024 Next Gen Attention Study

🎙 The Journey of Raising a Series A

🎙 Collaboration in a Remote-First Environment

🎙 Common Traits in Successful Candidates

🎙 Indy's Career Advice

Ep.37 | Jan Vimal | Head of Programmatic at 75Media20 Aug 202400:25:53

This week Sean is joined by Jan Vimal, Head of Programmatic at 75Media.


Chapters below 👇

🎙 Jan's Career Journey

🎙 75Media and Their Solutions

🎙 What a Head of Programmatic Does

🎙 Educating Internal and External Stakeholders

🎙 Gaining Market Share in a Competitive Space

🎙 Why the UK has Fallen Behind in the PDOOH space

🎙 What Makes a Good Programmatic DOOH Campaign

🎙 Creative Flexibility in Campaigns

🎙 Jan's Career Advice

Ep.36 | Matt Hamill | VP Sales UK at Division-D13 Aug 202400:56:31

This week Sean is joined by Matt Hamill, VP Sales UK at Division-D


Programmatic Pulse's most open and honest conversation to date.


Chapters below 👇

🎙 Matt's Career Journey

🎙 Comparisons Between the UK and Australian Market

🎙 How the Start of Matt's New Role has been like

🎙 Kansas

🎙 Division-D and their Solutions

🎙 The Importance of a Supportive Company Culture

🎙 How do you Educate Customers on New Media Channels

🎙 What's Your Process to Educate Yourself on New Channels

🎙 Go To Market Strategies

🎙 Wider Challenges in the UK and European Market

🎙 Sean's Journey with Sobriety

🎙 Matt's Mental Health Journey

🎙 Matt's Career Advice

Ep.35 | Ben Cicchetti | SVP, Marketing & Communications at InfoSum06 Aug 202400:37:49

This week Sean is joined by Ben Cicchetti. Ben Cicchetti is SVP, Marketing & Communications at InfoSum.


Chapters below 👇

🎙 Ben's Career Journey

🎙 Transitioning into AdTech

🎙 InfoSum and their Solutions

🎙 The Implications of Google's Reversal on Third-Party Cookies

🎙 The Tech behind InfoSum's Data Collaboration Platform

🎙 Core Elements of a Successful Marketing Strategy

🎙 How to Position a Brand in a Competitive AdTech Landscape

🎙 How to Respond to Rapid Changes in the Industry

🎙 Inclusive Hiring Strategies

🎙 Inclusive Events: Fostering a Welcoming Atmosphere

🎙 Ben's Career Advice

Ep.79 | David Sequeira | EVP at Skai05 Aug 202500:32:58

This week Sean is joined by David Sequeira, EVP at Skai.

We discussed 👇

00:15 David’s Career Journey

06:05 Lessons from Agency Life & Switching Sides

09:15 Managing Global Roles & Travel Balance

13:25 What Skai Does & the Rise of Retail Media

18:15 Retail Media, Search, and AI Evolution

19:35 Hiring, Culture & Recruitment

23:25 Purpose-Driven Interviewing

27:15 Advice for Ambitious Sellers

31:25 Career Advice: Say Yes & Step Up

Ep.34 | Joe Adsett | VP of Growth at ThisThat30 Jul 202400:53:18

This week Sean is joined live in the studio with Joe Adsett, VP of Growth at ThisThat.


Chapters below 👇

🎙 Joe's Career Journey

🎙 Founding and Exiting an Agency during University

🎙 ThisThat and their Solutions

🎙 Role as the VP of Growth

🎙 What is Brand Lift?

🎙 Making Brand Lift more Accessible for SMBs

🎙 Ensuring Accuracy and Reliability of Brand Lift Studies

🎙 Biggest Challenges in Market Research

🎙 When did Influencer become a Main Channel

🎙 Influencer and Community-Led Advertising

🎙 Advice for Media Execs coming across Influencer Briefs

🎙 Career Advice


Ep.33 | Nepomuk Seiler | Head of Software Engineering at Gutefrage.net & Highfivve23 Jul 202400:38:48

This week Sean is joined by Nepomuk Seiler, who is the Head of Software Engineering at Gutefrage.net & Highfivve.


Chapters below 👇


🎙 Muki's Career Journey

🎙 Overview of gutefrage.net GmbH and highfivve

🎙 Building Trust and Transparency in Ad Tech

🎙 Privacy Concerns and Data Quality

🎙 Promising Alternatives to Cookie-Based Targeting

🎙 The topic of curated publisher lists

🎙 Muki's role in Prebid.org and Open Source

🎙 Developing a Strong Team Culture

🎙 Advice for Mentoring New Engineers

🎙 Aim Big and Learn How to Market Yourself

Ep.32 | Manal Saho | Regional Sales Director at Preciso16 Jul 202400:26:30

This week Sean is joined by Manal Saho, Regional Sales Director at Preciso.

Chapters below 👇

🎙 Manal's Career Journey

🎙 Approach to Business in Dubai and Rome

🎙 Overview of Preciso and Ultima

🎙 Case Study: Ultima for Small Medium Sized Businesses

🎙 Technology Behind Ultima

🎙 The Future of Advertising with AI Integration

🎙 Preparing for the Demise of Cookies

🎙 Advice for Excelling in the Industry


Programmatic Pulse brought to you by Sentient Talent proudly partners with The Women in Programmatic Network

Ep.31 | Luisa Del Maschio | Senior Analytics Manager at Jellyfish 10 Jul 202400:28:56

This week Sean is joined by Luisa Del Maschio, Senior Analytics Manager at Jellyfish.

Chapters below 👇

🎙 Luisa's Career Journey and Joining Jellyfish

🎙 Analytics and Shaping Campaigns

🎙 Balancing Creativity and Data-Driven Strategies

🎙 Avoiding Preconceived Thoughts in Analytics

🎙 Creative Demands and AI

🎙 Using Data Insights in Campaigns

🎙 Challenges in an Agency Setting

🎙 Staying Up to Date with Industry Developments

🎙 Bloom and Personal Growth

🎙 Advice for Excelling in the Industry Programmatic Pulse proudly partners with ⁠The Women in Programmatic Network | women in digital⁠

© My Podcast Data