Explorez tous les épisodes du podcast Profit First for Lawyers
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| How Profit First Actually Works | 25 juin 2026 | 00:15:45 | |
“When you’ve taken your profit off the top, like we talk about in Profit First for Lawyers, and you’ve only got what you’ve only got to cover expenses, it forces you to be more honest with yourself. It forces you to grow up as a business owner and make better decisions.” – RJon Robins, author of Profit First for Lawyers What if the way you’ve been taught to think about profit is actually keeping your law firm stuck? This eye-opening episode will answer that question clearly. In part five of our seven-part financial literacy series, RJon breaks down the fundamental difference between traditional accounting and the Profit First approach. This is a small but powerful shift that forces your business to grow up. Why Discipline Forces CreativityIn the 2019 workshop, RJon walks How To Manage a Small Law Firm members through the real numbers showing what happens when expenses outgrow income. The traditional approach leaves room to tolerate unmeasured marketing, underperforming staff, and bad processes. Implementing Profit First removes that cushion and forces honest conversations and decisive action about what’s really working in your business. As RJon writes in Chapter 8: “When you put profits first, you force creativity, ingenuity, and innovation into your business.” This means, instead of accepting low standards because there’s money to cover them, you’re forced to find smarter ways to get the same results more efficiently. Take Action Look at your own law firm and ask yourself, “If I protected my profit first, what would I have to stop tolerating in my business that is currently taking my profit?” And that’s it. Just sit with that question. The reality is you already know the answer. So what actions will you take now that you’ve taken the time to recognize that honest truth? Next Time: Join us for Part 6 where RJon walks through the practical application of stepping away from some of the various roles you currently hold in your law firm without tanking your income. Mentioned:
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| A Sale Is Not a Sale Until You Collect the Money | 23 juin 2026 | 00:34:35 | |
“Someone in your office is stealing from you. They may not be stealing money and putting it into their own pocket, but they’re stealing time. They’re giving away work for free.” – RJon Robins, author of Profit First for Lawyers Many law firm owners focus on generating new business, increasing billable hours, and growing revenue. But bringing business into the firm is only part of what makes a law firm profitable. Have the Hard ConversationsIn this episode, Jose Luis Perdomo, Fractional CFO at How To Manage a Small Law Firm, discusses one of the most common threats to profitability: unpaid invoices and growing accounts receivable balances. Drawing from a Chapter 14 clip by RJon Robins from Profit First for Lawyers, Jose Luis explores why outstanding balances create more than a cash flow problem. They impact:
And because collections conversations can feel uncomfortable, overdue balances are often allowed to linger while additional work continues to be performed. But every unpaid invoice that lingers as an accounts receivable balance represents labor, overhead, and resources that have already been invested. A best practice is to develop healthy collections practices long before an invoice becomes overdue. When collections become an afterthought, profitability suffers. Creating a Healthy Sustainable BusinessEvery unpaid invoice tells a story. Often, that story begins long before work begins. Clear communication, well-defined expectations, replenishment policies, and accountability systems all play a role in the final outcome. The goal is not simply to collect money that is already owed. The goal is to build systems that make timely payment the natural outcome. That prevents “free work” from becoming a common practice in your firm and collection problems before they occur. This leads to stronger cash flow, healthier profit margins, and a more sustainable business that can help even more people. Mentioned
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| What Is Your Normalized Salary? | 18 juin 2026 | 00:18:33 | |
“One of the big problems that we see in your profit and loss statement is when your business is not paying you an appropriate normalized salary.” – RJon Robins, author of Profit First for Lawyers Many law firm owners know what they pay themselves, but few have stopped to ask an important question: What should the business be paying them? In part four of our seven-part financial literacy series, RJon takes a deeper look at normalized salary. This is one of the key components of Total Owner Benefit discussed in the previous episode, Calculating Your Total Owner Benefits. Drawing from a 2019 Profit First for Lawyers workshop, he challenges a common assumption about an owner’s compensation: A law firm owner’s salary should be based on the work they actually perform inside the business, not their title, credentials, or ownership stake. What Is a Normalized Salary?A normalized salary is the amount a law firm would reasonably pay someone else to perform the same work you currently do inside the business. Whether you are acting as a senior associate, marketer, salesperson, tech support, or even the occasional janitor, each role has a market value. Understanding how much time you spend performing each role helps create a more accurate picture of what your labor is worth to the firm. Why It MattersMany law firm owners unintentionally blur the line between compensation for labor and compensation for ownership. When that happens, financial reports become harder to interpret and profitability becomes more difficult to measure accurately. But calculating a normalized salary creates greater clarity around both. Key Takeaways
Normalized salary is not about assigning a value to yourself as a person. It is about creating a more objective understanding of the work you perform inside your business. Action Steps
While this exercise may feel uncomfortable at first, it can provide valuable insight into how your time is being spent and whether your firm’s resources are aligned with its highest priorities. The clearer you become about how your time is spent and what that work is worth in the marketplace, the easier it becomes to make informed decisions about compensation, profitability, and growth. Mentioned
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| You Are Here: Know Your Starting Point | 16 juin 2026 | 00:41:50 | |
“Happiness is not accounted for in Generally Accepted Accounting Principles. Neither is peace of mind, propensity for burnout, or the quality of your life.” – RJon Robins, author of Profit First for Lawyers Before you can build a roadmap for the future, you need to know where you are today. Evelyn Aucoin, Financial Literacy & Strategy Expert from How To Manage a Small Law Firm, joins us to discuss understanding your starting point. Whether your goal is greater profitability, more time with family, or long-term financial security, meaningful progress begins with an honest assessment of your current reality. Drawing from core financial literacy concepts found in Profit First for Lawyers, Evelyn explains why financial reports are not simply accounting documents. She introduces the seven key financial reports and explains how they help law firm owners understand where they are today so they can make better decisions about where they want to go. Defining Success on Your Own TermsOne of the central themes of this episode is that success is personal. For some law firm owners, success may mean growing a multi-million-dollar firm. For others, it may mean working fewer hours, spending more time with family, or creating greater flexibility in their lives. Before measuring progress, law firm owners must first define what success looks like for them. Once that destination is clear, financial reports can help answer an important question: Are you currently on the path that will get you there? Key Takeaways
Financial literacy is not an end goal. It is a tool that helps law firm owners make better decisions. If you are ready to take action on the concepts discussed in this episode, start here: Action Steps
This is not a one-time set-it-and-forget-it exercise. The destination you choose today may need to change as your business and personal goals evolve. That’s why it is important to keep your hands on the steering wheel. While this may seem challenging at first, regular monitoring keeps you in tune with the direction your business is headed, allowing you to adjust for road hazards and stay on course. Mentioned
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| Calculating Your Total Owner Benefits | 11 juin 2026 | 00:18:24 | |
“There are three ways you’re going to get compensated from your business. One is W-2 Salary. Two is K-1 distributions. Three is other benefits.” – RJon Robins, author of Profit First for Lawyers How profitable is your law firm? The answer might be more complicated than what shows up on your P&L statement. In this third part of our seven-part financial literacy series, we revisit a topic from season one: Total Owner Benefits. A topic of such importance that it has an entire chapter devoted to it. Listen in as RJon takes a law firm owner through an exercise to calculate the true value they are receiving from their firm. Beyond the Bottom LineRJon poses a powerful question: Would you rather own Firm A (making $1M but working 70-hour weeks doing work you hate with no vacations) or Firm B (making $500K working 50 hours doing meaningful work with real time off?) Your banker might say Firm A is more profitable, but which would contribute to your family’s happiness more? The Real MathIn the 2019 workshop, RJon shows how a business that appears to have a 20% profit margin actually delivers 38% in Total Owner Benefits when you account for all three components (W-2 Salary + K-1 distributions + Other benefits). The difference is dramatic and changes everything about how you evaluate your firm’s true profitability. Understanding Total Owner Benefits reveals the value your business is actually providing you with. Action Steps
Next Time: Join us for Part 4 where RJon walks law firm owners through normalized salary calculations. This is an eye-opening episode you won’t want to miss. So be sure to subscribe to the Profit First for Lawyers podcast. Resources Mentioned
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| A/R: It’s REALLY Worse Than You Think | 09 juin 2026 | 00:50:15 | |
“Accounts receivables are so much worse for a law firm than most lawyers understand or appreciate. So much worse.” – RJon Robins, author of Profit First for Lawyers In this episode, How To Manage a Small Law Firm CFO and CEO advisor, Etienne Hardre expands upon RJon’s clip from Chapter 14 about the devastating mathematics behind accounts receivable. The Devastating MathematicsHere is what really happens when Client A doesn’t pay their bill. You’ve already spent the money on marketing, sales, production, and overhead to serve them. When their bill goes unpaid, they’re not just skipping the 33% profit, they’re stiffing you on the entire bill. So what happens next? Now you need to cover marketing, sales, production, and overhead for Clients B, C, and D before you begin to see your first profit from working with all four clients. Here’s the breakdown for a theoretical $10,000 case/matter with a 33% profit:
After four clients you’ve finally recovered what one client should have originally provided. This illustration makes is easy to see how Accounts Receivable is the silent profit killer that is crushing law firms nationwide. Is it any wonder that RJon put A/R in the Profit First for Lawyers book twice? Why Law Firms Struggle with A/RMost law firm owners hate looking at their aging A/R reports. Some have six-figures of A/R outstanding and are challenged to ask to be paid for the completed work. The mindset issue around asking for money compounds the problem. The fact is that A/R and Profit First work against each other. The more money trapped in A/R, the harder it becomes to take profits first. To combat the mindset issues, start implementing Profit First even with 1%. The urgency will force you to address your law firm’s accounts receivables. Take Action on Your A/RSo, what’s a law firm owner with A/R to do? Stop the bleeding. Start with preventing new A/R from forming. Screen clients for ability to pay during marketing. Use retainer policies and implement “red rubber band” systems that stop work when payments are due. Adopt more frequent billing to top up retainers. Tackle existing A/R by starting with recent accounts receivables, be flexible with payment plans and discounts. Remember: Get creative because any A/R you collect is 100% profit since you’ve already paid all the associated costs. Your Action Steps:
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| Understanding the Stages of a Law Firm’s Growth | 04 juin 2026 | 00:29:36 | |
“If we can develop good habits for you when your business is still in the first stage of growth, you’re going to bring those good habits with you into business maturity.” – RJon Robins, author of Profit First for Lawyers A growing business requires a growing owner. During a Q&A session in part two of our seven-part series, RJon explains why financial literacy does not carry the same weight at every stage of growth. In the earliest stages, the owner’s job is to “hustle, market, and sell.” New benchmarks require the owner to develop new skills, learn to hire, delegate, and build team productivity. Then as the business becomes more complex, financial literacy, systems, metrics, and accountability become increasingly important. The lesson is not simply that law firms grow in stages. It is that the owner must gain new skills and maturity to grow with the firm. Financial Literacy in ContextFinancial literacy is not equally important at every stage of growth. A growing business requires the owner to keep learning, adapting, and leading differently. Action Steps
The goal is not to master every financial concept at once. The goal is to begin building the habits that will support your next stage of growth. Mentioned
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| Regaining Time | 02 juin 2026 | 00:29:49 | |
“We are going to break away from the dictionary’s limited definition of profit and profitable, which only account for financial profits.” – RJon Robins, author of Profit First for Lawyers For many law firm owners, profitability is measured by one thing: money. But what if profit gives you something even more valuable? Time. In this episode, Michigan estate planning attorney Rose Coonen shares how implementing Profit First accounting principles transformed not only her firm’s finances, but also how she spends her time, serves her clients, and shows up for her family. Redefining ProfitRJon challenges the traditional definition of profit and introduces a broader perspective: profit can be personal and professional as well as financial. For Rose, that shift in understanding changed everything. Since implementing Profit First three years ago, she has built a strong financial foundation, gained the freedom to stop working with toxic clients, become more present with the families she serves, and grow a law firm that supports the life she wants to live. Today, her law firm is a family affair with her husband and daughter working alongside her as the business continues to grow and serve her community. What started as a desire for greater financial stability ultimately became a way to regain control of her time. Key Takeaways
Sometimes the most meaningful result isn’t found on a financial statement. It is the ability to spend more time with family, build a business that aligns with your values, and make a greater impact in your community. Because the most valuable form of profit may be time itself MentionedPlan Like You Won’t Be Here Tomorrow Connect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| You’re Not Bad With Numbers | 28 mai 2026 | 00:13:56 | |
“I want to expose you to a really cool world of financial literacy to empower you to be better, more confident business owners.” – RJon Robins, author of Profit First for Lawyers If financial reports, spreadsheets, or business metrics have ever made you want to tune out, this episode is for you. In part one of a seven-part series on financial controls, RJon explains why financial literacy is not about becoming an accountant or learning advanced math. It’s about learning to recognize the story your numbers are already telling you about your business. Featuring clips of RJon from a 2019 financial literacy workshop, this episode introduces foundational concepts that would later appear in Profit First for Lawyers. As the first installment in a seven-part series, it explores how learning the language of business and finance can change the way law firm owners see and understand their firms. With greater financial literacy comes the ability to recognize patterns, opportunities, and warning signs that may have previously gone unnoticed. The goal is not perfection. The goal is confidence, awareness, and the ability to make better business decisions over time. Key Takeaways
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| Getting Rid of Guessing | 26 mai 2026 | 00:37:24 | |
“Your law firm is a business. Your business is supposed to work for you.” – RJon Robins, author of Profit First for Lawyers For many law firm owners, profitability seems uncertain. Maybe there will be money left over at the end of the year. Maybe there won’t be. For years, that was exactly how Matt Loker approached business ownership. That changed when he implemented Profit First accounting principles. By building stronger systems, he replaced guessing with structure, clarity, and intentional growth. In this episode, Matt shares how shifting from reactive decision-making to measurable systems transformed both his law firm and his family life. What Business Owners and Farmers Have In CommonDrawing inspiration from one of RJon’s most memorable analogies, Matt explains why so many law firm owners unintentionally build businesses that depend entirely on them. But just like a farmer cannot successfully operate an entire farm alone, law firm owners cannot sustainably grow a business without systems, structure, and a strong team. As Matt stopped guessing about profits, his law firm evolved from a solo practice into a business that is growing nationally. His law firm is now capable of operating successfully even when he is away for extended periods of time. This has given him the ability to create experiences and opportunities for his family that once felt out of reach. From Guessing to PredictabilityBy creating structure around profitability, distributions, systems, and operational planning, Matt was able to:
The result was not just a larger seven-figure firm, but a more predictable and sustainable one. Mentioned:
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| Think Like a Business Owner, Not Like a Lawyer | 21 mai 2026 | 00:14:06 | |
“The biggest challenge we have in helping someone go from zero to seven figures… is that they don’t believe it’s possible.” – RJon Robins, author of Profit First for Lawyers Why do brilliant lawyers struggle to build profitable businesses? That’s a question you’ll find the answer to in this episode where RJon explains the fundamental mindset shift that separates struggling attorneys from successful business owners. He does this by illustrating just how simple a business is to run with the 7 Main Parts of Every Successful Law Firm:
In season one, we did an entire series on the 7 Main Parts. See links in the Resources Mentioned section to access those episodes directly. Additional context of this framework can be read in Chapter 5 of the Profit First for Lawyers book. The Identity ChallengeRJon begins with a radical challenge: stop calling yourself a lawyer. Start saying, “I’m a business owner who sells legal services.” This isn’t just semantics. It’s the foundation for everything that follows. Lawyers who identify as business owners think differently, plan differently, and execute differently. The challenge? Self-sabotage. Overcomplicating the process. Not believing YOU can do it. The Business Owner MindsetEveryone in your ecosystem wants profit: your family, your clients, and you. Business owners understand this. They think in terms of return on investment. They have a business plan they actively use that they measure their business against. When metrics scream: ‘Hire someone! Expand! Invest!’ they listen and take action. Your Action Steps:
If your business plan reads like a legal treatise, you’re thinking like a lawyer, not a business owner. Great business plans are simple, readable, and actionable. Resources mentioned:
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| Dream Bigger with Courage and Math | 19 mai 2026 | 00:42:48 | |
“I want you to feel empowered by the knowledge that GAAP is not the only way to manage a small law firm to profitability.” – RJon Robins, author of Profit First for Lawyers In this episode, Pietro Canestrelli shares how following Profit First accounting principles helped transform not just his law firm’s profitability, but the way he thinks about ownership, decision-making, hiring, and growth. Drawing from his experience as both a longtime tax attorney and as the owner of a rapidly growing law firm, Pietro explains why GAAP accounting was never designed to help small law firms maximize profitability and why business owners must become comfortable looking at their numbers regularly. Regular listeners know that RJon frequently speaks about GAAP and that there is an entire chapter titled, “Why Generally Accepted Accounting Principles (GAAP) Are Not Meant For You” (Chapter 8) in Profit First for Lawyers. Well worth a second or third read for those who need a refresher. Courage and MathPietro introduces a phrase that he says law firm owners need in order to build a profitable business: courage and math.
The Importance of Looking at Your Numbers One of the most practical lessons in this episode is the importance of reviewing business metrics consistently, especially when the numbers are uncomfortable. By regularly reviewing data like leads, production, consultations, and conversion rates, he was able to identify operational issues quickly and make adjustments before larger problems developed. Because avoiding financial reality does not prevent the consequences. Connect
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| Law Firm Owners: Who Is Serving Whom? | 14 mai 2026 | 00:12:41 | |
“The firm is supposed to serve you. You are not supposed to live in service to the firm.” – RJon Robins, author of Profit First for Lawyers Is your law firm improving your life, or consuming it? This episode explores one of the most important mindset shifts a law firm owner can make: your business is supposed to support your life, not the other way around. In clips from a 2021 Profit First for Lawyers livestream and the October 2023 Live Quarterly Meeting, RJon challenges law firm owners to rethink their relationship with their firms. Using a colorful analogy comparing a law firm to both a baby and a mule, he illustrates a critical distinction that can change how law firm owners approach business ownership. Exercise: 7 Parts of Every Successful (and Unsuccessful) Law FirmRJon encourages law firm owners to evaluate the seven core parts of their business to identify where the biggest operational gaps exist. The goal of this exercise is to be aware of key parts within your business that need the most attention. This isn’t about perfection. It is an opportunity to intentionally improve the weaker areas in your business. The 7 Parts exercise is outlined in more detail in the Profit First for Lawyers book. Resource: Business Plan WorkbookThe Business Plan Workbook resource is designed to help law firm owners evaluate the operational strengths and weaknesses inside their law firms. Download the Business Plan Workbook to begin building a business that supports your goals, your family, and your future. Key Takeaways
This episode may challenge law firm owners who think of their business as their baby. But ultimately, it’s meant to offer insight that can fundamentally shift how they lead, manage, and grow their firm. A healthy law firm should support the people it was designed to serve, including the owner. Connect https://youtu.be/28CUMZRhncQ | |||
| Leveling Up Profit First | 12 mai 2026 | 00:32:50 | |
“Implementing Profit First in your law firm is a meaningful first step that you can take that will help you correct this costly and stressful misalignment between yourself and the clients of your law firm.” – RJon Robins, author of Profit First for Lawyers For many law firm owners, profit feels uncomfortable. Maybe even selfish. But what if profit isn’t the problem? In this episode, immigration attorney Jennifer Walker Gates shares how implementing Profit First transformed not just her law firm, but her entire relationship with money, ownership, and profitability. Coming from a nonprofit background and serving primarily working-class immigrant families, Jennifer admits she once viewed profit as a “dirty word.” Charging for legal services felt emotionally complicated, and looking closely at financial numbers often created anxiety instead of clarity. What Is Profit Really?Everything began to shift after reading Profit First by Mike Michalowicz. She now had a new way of thinking about profit, and that thinking was elevated even further after reading Profit First for Lawyers by RJon Robins. The law firm-specific focus helped her rethink what profitability could look like in the context of running a law firm. Not as greed. Not as taking from clients, but as a mutually beneficial exchange. This transformative understanding changed everything. By implementing Profit First methodology in her firm, she was prepared when an unexpected financial downturn occurred. She saw the benefits of Profit First in real time. That experience cemented the practical reality of prioritizing profit. From implementing Profit First accounting, reframing overhead as an investment, and overcoming fear around financial visibility, Jennifer shares how small changes in financial thinking created major changes in both her business and her life. Today, she views profit not as something to avoid, but as something that protects the future of her firm, the people she serves, and her family. Gaining Financial ClarityFor Jennifer, one of the biggest mindset shifts was recognizing that profit and purpose are NOT opposites. A law firm that protects its profits is a law firm that can survive economic downturns, support its team, continue serving clients, and create stability for the owner’s family. When law firm owners avoid looking at their numbers, anxiety grows. But when they begin building systems that protect profit, they gain the confidence to make objective financial decisions. The result is not just a healthier business, but a healthier relationship with money itself. Connect
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| Maintaining Momentum (Even When Things Are Scary) | 07 mai 2026 | 00:09:36 | |
“To want your law firm to be anything less than all it can be, that’s abnormal. Especially when you consider that at least part of a law firm’s success is dependent upon the law firm helping more people.” – RJon Robins, author of Profit First for Lawyers Every law firm owner wants their business to be successful. So why do so many stay stuck in patterns that keep them from reaching their full potential? In this episode, we explore a counterintuitive truth: most people are more afraid of success than they are of failure. The Subconscious Comfort ZoneYour subconscious loves to be comfortable. Anything familiar feels safe, even when it’s objectively harmful. Struggle becomes normal. Workarounds become routine. Friends who enable mediocrity become your circle. But success? That’s unfamiliar territory, and unfamiliar feels dangerous to your subconscious. What You’ll Discover
Challenge yourself to step into the unknown and experience the kind of profitable life you have always dreamed of. It is possible. You can do it. Make the decision and ,more importantly, take the actions that will get you there… even when it’s scary. Connect | |||
| Stop Settling: Build a Profitable Law Firm | 05 mai 2026 | 00:49:33 | |
“To be called a financially successful business, a law firm must generate enough total owner benefit for you to live the way you want to live. Not just what you’re willing to settle for.” – RJon Robins, author of Profit First for Lawyers
If your law firm is covering the bills, is that enough? For many law firm owners, the goal quietly becomes survival. Making payroll, paying expenses, and getting through month to month is considered success, but is it? Not according to RJon Robins. That’s not success. That’s settling. In this episode, estate planning attorney Adam Hicks shares how shifting from a mindset of survival to one of intentional profitability transformed both his firm and his life. After years of working in the billable hour model and later running a solo practice, Adam found himself stuck in the “doctrine of sacrifice.” He was doing just enough to get by, but never building a business that truly worked for him. From Settling to ProfitabilityEverything began to change when he first implemented Profit First and then, a few years later, went deeper into the principles behind Profit First for Lawyers. That was when he began asking himself, “What do I actually want?” From there, Adam began building systems, tracking real data, and making decisions based on how his firm could support the life he envisioned using the same principles taught in Profit First for Lawyers. Today his firm has crossed the million-dollar mark, generates meaningful profit, and operates as a true business and not a job he owns. Key Takeaways
When you stop settling, everything changes. How you price your services, how you marketing your firm, how you hire your team, and how you lead your business. On the surface settling and profitability may look similar, but the produce completely different outcomes and completely different lives. Connect
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| Business Plan Numbers That Actually Matter | 30 avr. 2026 | 00:14:33 | |
“We want to build a business that is sustainable and we want to build a business that can operate independently of you and your brilliance.” – RJon Robins, author of Profit First for Lawyers Why Your Law Firm Needs a Plan (and the Math to Back It Up)If you wouldn’t take a case to trial without a plan, then why would you run your law firm without one? In this episode, we explore one of the most overlooked (and uncomfortable) topics for law firm owners: your written business plan. Featuring an exclusive audiobook clip from Profit First for Lawyers, RJon explains why a business without a clear plan for generating revenue and profit isn’t really a business at all. It’s just a job. This is NOT about writing a 40-page document that will gather dust on a shelf. It’s about building a simple and, more importantly, actionable plan that answers the only questions that really matter:
RJon walks through the math step by step, from defining your ideal lifestyle to calculating revenue targets, case volume, and the number of leads your firm needs each month. At the end of the day, your family doesn’t care about your conversion rates or your KPIs. They care about whether your firm can deliver the life you promised them. Key Takeaways:
A business plan built on the numbers that matter (and the actions your firm will take) is the difference between owning a business that works for you and owning a job that depends on you. On the surface, they may seem the same, but the ability to truly live the life you want is worlds apart. Resource: Free Business Plan WorkbookReady to build your plan? Scan the QR code or click this link to access your free Business Plan Workbook, which can also be found on page 94 of the Profit First for Lawyers book. Use this step-by-step workbook to create a simple and effective plan for your firm. Connect https://youtu.be/cjkPPsh1E5c | |||
| A/R: The Profit-Eating Machine | 28 avr. 2026 | 00:34:13 | |
In a well-run law firm, there is really no reason to ever have any accounts receivables at all. Not if you are using the IOLTA Client Property Trust Account the way it was actually invented and meant to be used.” – RJon Robins, author of Profit First for Lawyers The Hidden Profit KillerIn this episode, Ed Gegan reveals how he stopped the profit-eating cycle that was destroying his cash flow and peace of mind. By adopting profit first accounting principles and taking action on the lessons learned from reading Profit First for Lawyers, Ed has seen tremendous law firm growth. He shares the shift his business, team, and family transformed when he stopped the “bill and pray” method of getting paid for his services. In a clip from the audiobook recording of Chapter 14 “For When You Really Take Profits Seriously”, RJon breaks down the devastating mathematics when clients don’t pay. One non-paying client creates a scenario where you are working multiple cases just to break even. The result? Exhausted owners with no enthusiasm left for the business. A Profitable TransformationLike Ed, most law firm owners don’t realize how accounts receivable systematically destroys their profitability. Once he took action and developed systems, processes, and procedures to educate clients and staff, things began to change dramatically. He went from avoiding his financial reports to having predictable cash flow that arrives on specific dates every month. His secret? Leveraging the IOLTA trust accounts the way they were originally intended to be used combined with a systematic approach that clients and staff prefer. Key Takeaways:
As Ed puts it: “People don’t have an objection to paying for the services that they’re getting.” The fear of asking for payment upfront is often worse than the reality. Making that change is how he was able to grow his law firm from $270,000 to just under $1M in revenue in 3 1/2 years. Better yet, his specific system requires minimal staff involvement because much of it is automated. Which has made for a law firm that operates like a profitable well-oiled machine. Mentioned In This EpisodeBookkeeping That Does Not Suck Episodes on Mindset and Profitability: Break Through Your Profit First Mindset Block Profit First: The Right Choice Your Invitation to Live a Profitable Life Connect
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| Defining Success | 23 avr. 2026 | 00:23:54 | |
“The problem is most people don’t take the time to think about their definition of success. Which is kind of ironic considering that as lawyers, we are trained that the first thing you do when you’re drafting a contract or making a settlement agreement is you have to define the terms.” – RJon Robins, author of Profit First for Lawyers Welcome to the latest season of the Profit First for Lawyers podcast. In this season premiere, we tackle the foundation that makes everything else possible: defining success in measurable terms. Most lawyers spend decades building their firms without ever defining what “successful” actually means to them. In this episode, RJon reveals his three-part framework and demonstrates exactly how to transform vague aspirations into trackable, achievable goals. The Success FrameworkPulled directly from Chapter 4 in the Profit First for Lawyers book, RJon defines a successful law firm as one that achieves:
RJon demonstrates the process of how to define success during a powerful clip from 2016 with a real law firm owner. He guides them through how to define and measure success financially, personally, and professionally. As RJon states, without measurable definitions, “there’s room to bullshit yourself.” Beautiful sentiments about spending more time with family, or revenue or fitness goals are aspirational, but not measurable. By defining success objectively, it becomes a standard that can be tracked and therefore achievable. How you define success is entirely up to you. Not friends, family, colleagues, or neighbors. It is personal and only your opinion matters. Your definition must be personal, honest, and quantifiable. Take Action TodayDefine success in measurable terms:
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| A Profit First Epiphany | 12 nov. 2025 | 00:13:22 | |
“If you implement what has been explained throughout this book, your law firm will definitely become more profitable. You will feel more confidence, and you will begin to experience the unique satisfaction that comes from being able to reliably put more of the revenue collected by your law firm into your own personal bank account.” – RJon Robins In this season finale, we come full circle with RJon’s bold promise from the conclusion of Profit First for Lawyers: no hedge words then, no hedge words now. The reality is that implementing Profit First for yourself or your business yields results that surpass expectations. Karli shares her own Profit First epiphany only a few months after starting her own Profit First account. The No-Nonsense TruthIn a powerful clip from the book’s conclusion, RJon doesn’t mince words: He didn’t write the book to teach. He wrote the book to help you get results. Most law firm owners will read, nod, make notes, then search for an easier way. But what works isn’t what’s easy; it’s what’s different from what everyone else has agreed is “normal” Real Voices, Real ResultsHear directly from law firm owners about what happened to their business, their mindset, and the benefit they have seen in their lives when they took their profits first.
RJon’s promise from Chapter 1 remains unchanged: Implement what’s in this book and your law firm WILL become more profitable. You WILL feel more confident. You WILL experience the unique satisfaction of putting more revenue into your personal bank account every month, every quarter, every year. As RJon’s rallying cry says, “TAYEASTUYA: (Take all your excuses and shove them up your ass). And then? Take your profit first. If these episodes have challenged and motivated you to take action toward a more profitable life, we’d love to hear about it. Connect and Engage:
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| Break Through Your Profit First Mindset Blocks | 06 nov. 2025 | 00:35:54 | |
“So there’s a mindset problem going on here. How the owners of law firms think about what they think about, the excuses they make, the excuses they accept, the unexamined stories that they accept as gospel.” – RJon Robins In this episode, we are joined by Erika Ferenczi, Director of Brand Promise at How To Manage Enterprises, to tackle the elephant in every law firm: the mindset blocks that keep lawyers from being profitable. With nearly two decades helping entrepreneurs grow their businesses, Erika reveals why so many brilliant lawyers struggle financially and shares jaw-dropping transformation stories. In The StudioIn a clip from Chapter 4 of the Profit First for Lawyers book, RJon explains how law school creates a dangerous myth: that success will magically happen IF you are a good enough lawyer. Something he quickly debunks. Instead RJon suggests that it is how law firm owners think about what they think about in their business and lives that determines success. Why? Because at the core, success stems first from a profitable mindset. Key Takeaways
Erika announced the upcoming launch of The Exponential Entrepreneur podcast featuring lessons facilitated by RJon Robins, Alejandra Leibovich, Oscar Ferenczi, and Erika Ferenczi based on their Practical Profitable Mindset Program. Each week these four battle-tested entrepreneurs are sharing the mindset shifts every entrepreneur needs to experience exponential growth. Listeners are in for a treat as we share the trailer for this powerful new podcast. Resource: Profit Leak AssessmentThe Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospectConnect and Engage: | |||
| How Profit First Solves Your Law Firm’s Biggest Challenges | 04 nov. 2025 | 00:10:10 | |
“There are too many great lawyers with loads of potential, but not enough profits to invest in more consistent marketing and more professional sales systems. Too many of these great lawyers are frustrated and cannot live up to their full potential.” – RJon Robins In this episode we revisit the seven main parts of every successful law firm and explore what happens when one of these critical components falls out of alignment. RJon walks through five all-too-common nightmare scenarios that plague law firms. He dissects how great marketing with bad sales is as challenging as having great lawyers but lacking financial controls. The kicker? Profit First gives you the tools to solve most of these problems before they sink your firm. The Seven Main Parts RefresherWe covered these seven parts in detail in season one. Click the link for each part to hear those episodes. Of course, these seven main parts can also be read in Chapter 5 beginning on page 32 in the Profit First for Lawyers book. When these parts are aligned, your business runs smoothly, grows faster, and you are able to live the life you want professionally, personally, and financially. When they are not? Welcome to the nightmare scenarios which can be found in Chapter 4 beginning on page 21 in the Profit First for Lawyers book. Five Nightmare Scenarios (And Why They’re Killing Your Profits)
As RJon says: “Profit First solves most of these problems, or rather, implementing Profit First gives you the tools with which you can solve most of these problems.” Resource: Profit Leak AssessmentThe Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospectConnect and Engage:
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| Profit First: The Right Choice | 30 oct. 2025 | 00:22:01 | |
”Those of us who embrace Profit First as a way of life, we force ourselves to get creative with the money we have left over in the account for operating expenses.” – RJon Robins, author of Profit First for Lawyers In this episode, Joam Alisme shares why implementing Profit First was the right choice for his firm and why it’s time for fence-sitting law firm owners to take the leap. As RJon explains in the featured clip from the Profit First Summary chapter in the book (page 165), “We believe it’s better to make tough choices in business than to have to make tougher choices at home.” Joam’s story proves this point, by choosing to follow Profit First methodology, he has transformed his practice from a $60,000-a-year firm in 2020 to a firm that is approaching seven figures just five years later. The Five Foundational AccountsIn the clip from the audiobook recording session, RJon explains how the Profit First methodology operates with five foundational bank accounts:
By separating revenue into these accounts, law firm owners naturally embrace financial portion control, just like Mike Michalowicz’s grandmother used to separate the family income into different envelopes for different purposes. From Scrambling to SystematicJoam shares how he went from scrambling to pay taxes to having a systematic approach with dedicated accounts. Starting with just 1% for profit, he gradually increased the percentage as the business grew. The results speak for themselves: travel to exotic locations, paid-off credit card debt, student loans nearly gone, and purchasing his first property – all while growing his law firm. Resource: Profit Leak AssessmentThe Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm, to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage:
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| Sacrifices That Actually Matter | 28 oct. 2025 | 00:10:28 | |
“ So people who believe in the doctrine of sacrifice encourage sacrifice and take pride in sacrifice for its own sake. I believe that profit is good. That profit comes from the exchange of something of a lower value to gain something else that is of a higher value.” – RJon Robins, author of Profit First for Lawyers The legal industry has a problem with glorifying suffering. In this final episode of our three-part series on escaping the doctrine of sacrifice, we flip the script on what sacrifice really means for law firm owners. In two compelling clips from the 2021 livestream that became the foundation of the Profit First for Lawyers book, RJon Robins shares key insights about profitable sacrifice. He challenges the belief that creating value requires endless suffering and shows how to make sacrifices that actually expand your life rather than diminish it. Key Takeaways:
In this episode, RJon reframes sacrifice through the lens of profit. This fundamental shift transforms how to understand sacrifice, from martyrdom to mutual profit, from suffering to strategic investment, from bleeding for your business to building a real business that works for you. Resource: Profit Leak AssessmentThe Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage:
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| Law Firm Growth by Design | 23 oct. 2025 | 00:34:42 | |
“In addition to the typical financial statements… there are other key performance indicators and metrics that you’re going to want to keep track of on your dashboard so that you can look at a glance to see if everything’s working properly under the hood.” – RJon Robins, author of Profit First for Lawyer Inspect what you expect. That’s the mindset behind this episode. Law firm owner Josephia Rouse shares how transforming her approach to financial management helped her move from reactive to intentional. This episode features an audiobook clip from Chapter 5, Part 6: Money & Metrics, where RJon uses car gauges to illustrate why every profitable law firm needs a financial dashboard. By building systems, dashboards, and tracking daily metrics, Josephia has learned to read her firm’s ‘gauges’ bringing her financial clarity, control, and confidence. With the right people (bookkeeper, controller, and CFO) in place, she turned her firm into a well-designed business that supports her team, her clients, and her family’s goals. The result: a thriving 22-person law firm built not by accident, but by design. Key Takeaways
The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospectConnect and Engage:
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| The True Cost of Sacrifice | 21 oct. 2025 | 00:10:20 | |
“Lawyers who are broke are not in a position to do much good… Not for their clients, their family, their community, least of all themselves.” – RJon Robins, author of Profit First for Lawyers In Part 2 of our series on Escaping the Doctrine of Sacrifice, we dive deep into the belief system itself. RJon further explores the idea that suffering somehow makes us good, working ourselves into the ground is noble, and that profit is something to be ashamed of. He references the philosophy from the How To Manage A Small Law Firm employee handbook that every team member reads it during onboarding. In a clip taken from the 2021 livestream which would eventually become the Profit First for Lawyers book, RJon challenges the legal industry’s celebration of sacrifice for its own sake. The true cost? It drains your resources, time, and capacity to serve. Instead, RJon offers a profitable alternative rooted in stewardship, not selfishness. Key Takeaways
The Doctrine of Sacrifice is something most lawyers don’t even realize they’ve been influenced by it. But when you glorify struggle, burnout, and endless hours without measuring the value created, you are practicing sacrifice for its own sake, and that helps no one. Resource: Profit Leak AssessmentThe Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage:
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| Beyond the Bottom Line | 16 oct. 2025 | 00:35:45 | |
“It depends on what you mean by profit. This answer will set you free, and as a result, this way of thinking will make your law firm far more profitable.” – RJon Robins, author of Profit First for Lawyers Defining ProfitWhat does profit really mean to you? For estate planning attorney Ali Goff, the answer goes far beyond “revenue minus expenses.” In this episode, Ali shares how understanding total owner benefits (time freedom, lifestyle choices, and peace of mind) completely transformed how she runs her firm and designs her life. When faced with a difficult quarter, her commitment to taking distributions even when it felt uncomfortable, forced better decisions and ultimately led to breakthrough growth. Ali’s journey from dismissing Profit First to embracing it reveals why redefining profit is the key to building both a successful business and a meaningful life. Key Takeaways
Understanding what profit really means for your business and life changes everything about how you run your firm and measure success. Resource: Profit Leak AssessmentThe Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage:
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| Escaping the Doctrine of Sacrifice: The Role of Luck | 14 oct. 2025 | 00:11:47 | |
“It is a sign of extreme entrepreneurial immaturity to discount or dismiss or ignore, or not even be aware that there’s some luck involved in your success.” – RJon Robins, author of Profit First for Lawyers Welcome to our three-part series on The Doctrine of Sacrifice. This is RJon’s personal crusade to free entrepreneurs, especially lawyers from the long-held belief that sacrifice is noble and that focusing on profit is somehow morally wrong. In this first episode we explore how understanding the role of luck can actually make you more profitable. In clips taken from a 2021 livestream, RJon shares a passage from the How To Manage A Small Law Firm internal employee handbook. Something that every team member reads during their onboarding process. This passage blends ideas from Ayn Rand, Eric Hoffer, and RJon’s own experience to explain why luck is essential for long term success. Key Takeaways:
So, if you’ve been attributing your struggles entirely to bad luck or your success entirely to brilliance, this reframe changes everything about how you run your firm. Resource: Profit Leak AssessmentThe Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospectConnect and Engage:
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| Profit First: Building Your Financial Muscle | 09 oct. 2025 | 00:27:58 | |
“When we implement Profit First Accounting Principles in your law firm, we begin by deciding ahead of time what percentage of every dollar of revenue we’re going to scoop off the top and protect for you and your family.” – RJon Robins, author of Profit First for Lawyers In this episode, Profit First certified controller, Veronica Zambrano joins us to break down exactly how to implement Profit First in your law firm (even if you’re in a cash crunch). Using her ‘financial gym’ approach, Veronica shares the simple practical rollout plan she uses with How To Manage A Small Law Firm (HTM) members. Building your way from a 1% allocation to your target percentage of 15% is just like progressively lifting heavier weights at the gym. Veronica shares her favorite clip of RJon in the studio taken from the Chapter 8 audiobook recording of the Profit First for Lawyers book. Then it’s time for show and tell as she walks us through how Profit First works using the HTM Profit First Allocation Calculator tool she uses for law firm owners. (screenshots below) Veronica also addresses the fear that stops many law firm owners from starting Profit First and why waiting for the “right moment” is the wrong strategy. Over the years, she has seen the system work time and time again with law firm owners who were tired of their excuses and ready to take action to become profitable. Key Takeaways:
The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospectConnect and Engage:
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| Challenging The Status Quo | 07 oct. 2025 | 00:10:51 | |
“While you may be a bold, independent thinker when it comes to the practice of law and in other areas of your life, there’s a very good chance that you’ve been thinking a lot like a lemming when it comes to the profitability of your law firm.” – RJon Robins, author of Profit First for Lawyers In this episode we revisit a crucial topic from season one that deserves a fresh look, especially if your accountant or bookkeeper has been pushing back against Profit First. For deeper insights, take a look at Chapter 8 from the Profit First for Lawyers book about why GAAP was not meant for you. In a clip pulled from the original 2021 livestream recording, RJon challenges the conventional wisdom of GAAP (Generally Accepted Accounting Principles). He explains why blindly following rules created in the 1930s by 18 accountants trying to appease Wall Street regulators may be preventing your law firm from reaching its full potential. The fact is, GAAP was not designed with your small law firm’s profitability in mind. Key Takeaways:
If you’ve been accepting “that’s just the way it is” as an answer when it comes to your law firm’s finances, it’s time to challenge that thinking. The status quo was not designed for your success. Take Action:
The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage:
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| Total Owner Benefits: More Than Gross Revenue | 02 oct. 2025 | 00:29:36 | |
“Everywhere you go, people are going to begin celebrating their gross revenue. And I don’t want you to let that mess with your head right? Because you need to understand total owner benefits.” – RJon Robins, author of Profit First for Lawyers In this episode, Michigan appellate attorney Liisa Speaker shared her seven-year journey with Profit First. Liisa reveals how she started at just 1% profit allocation in 2018 and then paid off law firm debt, tackled law school loans, funded major home improvements, and now uses her profit account to save for her daughters’ college education. She brings a clip from the studio recording of chapter 9 of the Profit First for Lawyers book where RJon explains why understanding Total Owner Benefits, not just gross revenue, is the key to measuring your firm’s true success. Key Takeaways
If any of these takeaways resonate with you, it might be time to examine where your law firm stands when it comes to total owner benefits. The good news is that understanding what your numbers are telling you is a learnable skill with the right systems in place. Resource: Profit Leak AssessmentThe Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage:
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| The Hidden Cost of Missing Financial Controls | 30 sept. 2025 | 00:10:28 | |
“So I may wind up sacrificing some precious time with my family to solve that potential new client’s problem and still have no financial profit to show for it. This simple misalignment explains more problems in the legal industry than I can address in this small book.” – RJon Robins, author of Profit First for Lawyers In this episode, we dive into Chapter 6 of the Profit First for Lawyers book and explore a deceptively simple yet powerful concept: the definition of profit. RJon explains what a profitable exchange actually is and shares a personal story about the trade-offs he makes as a dad and business owner. More importantly, he reveals why lawyers without financial controls often sacrifice time with family while gaining no financial profit in return. This is a recipe for burnout that affects far too many law firm owners. Key Takeaways:
If any of these takeaways resonate with you, it might be time to examine where your firm stands when it comes to profit. Without financial controls in place, you’re essentially gambling every time you take on a client, betting your time, energy, and family relationships without knowing if there will be anything left for you at the end. That’s not just exhausting, it’s unsustainable. The good news is that this misalignment is fixable with the right systems in place. Resource: Profit Leak Assessment:The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage: | |||
| A Client’s Perspective: Profit Shouldn’t Be Optional | 25 sept. 2025 | 00:11:54 | |
“So you’re meeting with your prospective new client… And they’re about to sign the engagement agreement, and you say, ‘Hold on a second. I need to share some information with you.‘ ‘Oh, what’s that?‘ ‘Well, you need to know that my law firm is not very profitable.’ “ – RJon Robins, author of Profit First for Lawyers This is part two of our series that challenges the belief that focusing on profit is selfish. If you’ve missed part one, “Why Profit Shouldn’t Be Optional”, pause here and listen to that episode first. In this episode, RJon takes his argument even further with a provocative thought experiment. What if you had to disclose your firm’s financial instability to every prospective client before they signed? He contrasts this uncomfortable scenario with the confidence and integrity that comes from running a truly profitable law firm. Key Takeaways:
This episode demonstrates how Profit First enables law firms to focus on client needs with genuine confidence and integrity rather than their own business and personal financial survival. Resource: Profit Leak AssessmentThe Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage
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| Why Profit Shouldn’t Be Optional | 23 sept. 2025 | 00:09:17 | |
“It’s a practical impossibility to practice law well in an unprofitable law firm. Why? Because you need money to pay for things.” – RJon Robins, author of Profit First for Lawyers This is the first of a two-part series that challenges the belief among law firm owners, that focusing on profit is somehow selfish or unethical. If you’ve ever felt guilty about prioritizing your firm’s profitability, this episode will go a long way toward shifting your perspective on profit. RJon tackles the uncomfortable truth that running an unprofitable law firm doesn’t just make your life harder, it makes it impossible to serve your clients at your highest standards. Key Takeaways
This episode serves as a wake-up call that profitability is not an optional “nice to have”, it’s an ethical imperative for delivering the services your clients deserve. Resource: Profit Leak AssessmentThe Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| It’s Never Too Late for Profit First | 18 sept. 2025 | 00:28:49 | |
“A much healthier approach. A much more rational approach is to begin by deciding what you want out of your business first… After all the business is supposed to be there to give you a better life too, isn’t it?” – RJon Robins, author of Profit First for Lawyers In this episode we hear about a common challenge among law firm owners: feast or famine finances. If this feels all too familiar then this episode is exactly what you need to hear because it is never too late to begin your Profit First journey. But don’t just take our word for it. Law firm owner, Sarah Phillips from Phillips Law in New Orleans, Louisiana joins us to talk about the transformational journey she and fellow law firm owner Bradley Phillips have been on since beginning to take their profits first. This husband-and-wife legal team’s transformation story proves that taking profits isn’t about greed, it’s about stability and treating your business like the asset it should be. RJon in the StudioSarah brought her favorite clip from the Profit First for Lawyers book pages 166-167 where RJon discusses “The Primacy Effect” and how it impacts business profitability. He explains how profit must be baked into every transaction instead of being treated as an afterthought, which is the traditional approach to cash management. This mindset shift forces business owners to be creative and make tough decisions at work rather than at home. Key Takeaways
So how does someone actually get started with these concepts? Sarah’s advice for hesitant law firm owners is simple: start with baby steps. Begin by paying yourself first consistently and see how it changes your business mindset. Financial stability eases the mental load many business owners experience and allows more strategic and less emotional decision making when challenges aka “problem-tunities” arise. Sarah says they are now able to quickly identify what’s not working and come up with logical solutions since they started taking their profits first. Resource: Profit Leak AssessmentThe Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| The 2 Choices That Sabotage Law Firm Profits | 16 sept. 2025 | 00:11:05 | |
“Remember, your bookkeeper is a bookkeeper, not a mindreader, and it is the height of entrepreneurial immaturity for a law firm owner to criticize a bookkeeper for not knowing what is nearly impossible for a bookkeeper to know without speaking to the owner of the business.” – RJon Robins, author of Profit First for Lawyers When law firm owners make these two critical choices, they wind up sabotaging their profitability:
Both choices are a strong indicator that you may be afraid of profit. Avoiding the bigger questions about your firm’s financial reality results in poor strategic decisions. As we’ve heard in previous episodes, numbers tell a story and your bookkeeper is specifically qualified to help you understand what the story means for your business. The solution is engaging maturely with the financial information needed to make profitable decisions. To follow along with RJon’s narration from segments of the Profit First for Lawyers book, go to Chapter 16 which begins on page 153. Key Takeaways:
The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospectConnect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| Move Your Feet to Move Your Mind | 11 sept. 2025 | 00:23:25 | |
“The mindset of so many lawyers in the legal industry is that if I’m having law firm management problems, it must be that I’m just not a good enough lawyer, which of course is nonsense.” – RJon Robins, author of Profit First for Lawyers In this episode we are joined by Charlee Spilker, Profit First certified controller at How To Manage A Small Law Firm. She shares wisdom pulled from over 30 years in finance and accounting as well as her horse training experience and applies it to law firm profitability. RJon’s powerful clip reveals why many lawyers struggle with business management, while Charlee’s horse story provides a good example of how unconventional methods offer a solution for law firm owners (and horses) who are stuck. If this has been your struggle, then this episode is for you. Charlee’s approach to starting your law firm’s Profit First journey is simple:
The key is being willing to change what’s not working, even when conventional thinking says you should stick with what you know. As Charlee puts it, “What you did 10 years ago doesn’t work today, you’ve got to be ready to pivot.” Key Takeaways:
The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| What Do You Really Want? | 09 sept. 2025 | 00:12:32 | |
“These are lawyers who have the potential to have such a huge positive impact on the world, and instead they keep struggling because their law firm isn’t successful enough.” – RJon Robins, author of Profit First for Lawyers What do you want from your law firm and your life? Not what you need. Not what you will tolerate. What do you actually want? This episode will challenge you to think bigger as RJon exposes the “doctrine of sacrifice” which is the perverse pride lawyers take in suffering, working excessive hours, and bragging about how unprofitable their firms are. Through a powerful live-streamed early version of what eventually became the Profit First for Lawyers book, RJon explains why building what you want is actually easier than slogging through what you’ll merely tolerate. Key Takeaways:
RJon’s mission is to liberate entrepreneurial law firm owners from the doctrine of sacrifice so they can do more good in the world. When your firm isn’t profitable enough, it forces compromises that weigh you down. RJon challenges law firm owners to start building the profitable practice that delivers the life you actually want. Resource: Business Plan BootcampIf you’re a lawyer with big dreams who is ready to build a profitable firm, How To Manage A Small Law Firm offers a 5-Week Business Plan Bootcamp that is a blueprint for the practice and life you want. Click the link to join the next intensely valuable session. Connect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| A Case for Profit First | 04 sept. 2025 | 00:18:19 | |
”While every law firm owner wants their law firm to be successful, very few out of the tens of thousands of small law firm owners who I’ve met over the years have been able to articulate an objective definition for what it actually means, at least to them, for a law firm to be worthy of being called a successful business.” – RJon Robins, author of Profit First for Lawyers Most law firm owners want their firms to be successful, but very few can articulate what that actually means. This fundamental gap between desire, definition, and outcome is why so many lawyers struggle with profit-focused thinking. Profit First Works: Over Time and Across Practice FieldsIn this episode’s clip taken from Chapter 3, page 18, RJon highlights the mindset barriers that make lawyers resistant to business principles – barriers that estate planning attorney Morgen Bowers had to overcome herself. As a How To Manage A Small Law Firm member, she shares her unique Profit First journey spanning 9 years and two different practice fields. Morgen first discovered Profit First accounting principles back in 2016 and implemented it in her law firm in 2018. When Profit First for Lawyers was published in 2023, she experienced the enhanced lawyer-focused approach firsthand as a member of How To Manage A Small Law Firm. Having implemented both versions, Morgen can detail exactly what RJon’s enhancements add to the foundational material. Her successful transition from business law to estate planning while maintaining Profit First principles demonstrates how the methodology adapts across different legal specialties and business transitions. Key Takeaways:
The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| Profit Is a Function of Efficiency | 02 sept. 2025 | 00:12:10 | |
“Everyone is better off when your law firm is more profitable. No one is better off when your law firm is less profitable.” – RJon Robins, author of Profit First for Lawyers If you’ve ever caught yourself saying, “It’ll be faster if I just do it myself,” this episode is for you. That is a trap many lawyers and business professionals fall into without even knowing it. The reality is that every hour spent on tasks beneath your role, whether it’s admin, paralegal work, or chasing invoices, impacts your law firms profits. In this episode, RJon explains why profit depends on efficiency and why the most ethical, professional choice is making sure the right work goes to the right role. In a 2021 clip from a pre-book livestream, he shares memorable examples of why law firm owners cannot afford to do paralegal, receptionist, or admin tasks – even when it feels faster. Key Takeaways
When you structure your business so everyone does their highest-value work, you don’t just increase profitability, you also deliver better client service. Read more: matching work with appropriate skill levels, law firm efficiency, profitability, and more in the Profit First for Lawyers book. Order your copy today! Resource: Profit Leak AssessmentThe Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the link below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| Your Invitation To Live A Profitable Life | 28 août 2025 | 00:41:07 | |
“The first reason so many small law firms struggle to become or remain profitable is a lack of education about the business of how to manage a successful small law firm.” – RJon Robins, author Profit First for Lawyers Working Smarter, Not HarderHave you been spinning on the hamster wheel working countless hours while profitability eludes you? Nequosha Anderson, founder of Anderson Law Firm, knows that feeling intimately. Despite her data science background, she found herself trapped in the cycle of working harder instead of smarter. Her journey from struggling law firm owner to profitable practice reveals why education about the business side of law is critical, and why redefining “profit” beyond just money changes everything. RJon In The StudioWhich is why one particular segment from Chapter 4 (page 28-29) of the Profit First for Lawyers book resonated with Nequosha’s experience. RJon’s explanation of how law firm owners lack business education and make problems worse by working harder on the wrong things hit home. She realized her tireless efforts were not actually accomplishing meaningful goals, and that something needed to change. Key Takeaways:
Nequosha’s transformation demonstrates that once you face the reality of where you spend your time and energy, you can build a practice that serves you and your clients. Her message is clear: examine your definition of profit, figure out what you really want, and start taking the steps to build that life. You are cordially invited to live a profitable life. Will you accept the invitation? Resource: Profit Leak AssessmentThe Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| It’s Time To Take Your A/R Seriously | 26 août 2025 | 00:14:29 | |
I know you don’t want to talk about your A/R, but you’ve got to talk about your A/R. – RJon Robins, author Profit First for Lawyers If you’ve ever looked at your accounts receivables (A/R) as simply delayed income, this episode will completely change how you understand what those unpaid invoices are really costing you. In segments pulled from the A/R section of Chapter 13 (pages 120-121) and the A/R section from Chapter 14 (curated from pages 133-138) in the Profit First for Lawyers book, you’ll discover why outstanding A/R isn’t just inconvenient, it’s actively sabotaging your profits. From The Recording StudioRJon breaks down the hidden mathematics of accounts receivables with a step-by-step demonstration that reveals how one non-paying client can force you to work two additional cases just to break even. But understanding the problem is only half the battle. RJon also lists the specific reports your bookkeeper should be providing you every month to stay on top of your firm’s A/R. Key Takeaways:
If you’ve ever wondered why your firm stays busy but your bank account doesn’t reflect all that activity, this episode will connect some dots you may not want to see, but absolutely need to understand. Because you can’t keep working for free and expect to have a profitable law firm. Resource: Profit Leak AssessmentThe Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| The Right Time For Profit First…Is Now | 21 août 2025 | 00:37:29 | |
”You don’t have to have a million dollar law firm to do the things that cause people to have million and multimillion dollar law firms.“ – RJon Robins, author of Profit First for Lawyers When is the right time to start Profit First? In this episode, we hear from Marie Drake who went from struggling solo practitioner to a profitable multi-attorney law firm owner following Profit First Accounting Principles. She reveals the subconscious sabotage that almost derailed her Profit First journey, a challenge many entrepreneurs face when building wealth. Marie also shares why one particular segment from Chapter 12 of the Profit First for Lawyers book resonated so deeply. In the clip, RJon explains the principles behind the behaviors of multimillion dollar law firm owners. Marie now understands these principles in ways she couldn’t when she first appeared on the podcast two years ago. Key Takeaways:
Marie’s transformation demonstrates that Profit First isn’t just accounting methodology, it’s the foundation for building a business that serves both owners and clients at the highest levels. Her message to hesitant law firm owners is direct: Get off the fence and experiment with Profit First. After all, what do you have to lose? Resource: Profit Leak AssessmentThe Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| An Uncomfortable Truth: Cash Flow Is Not Profit | 19 août 2025 | 00:13:26 | |
“I remember the owner of a multimillion dollar law firm who had positive cash flow. Yay! Unfortunately, the law firm was slowly going out of business because it was losing $100,000 each month and the owner didn’t even know it.” – RJon Robins If you’ve ever looked at cash coming into your firm and assumed that meant you were profitable, this episode is a wake-up call you can’t afford to miss. In a segment pulled from Chapter 13, page 118 in the Profit First for Lawyers book, you’ll hear about the crucial difference between cash flow and actual profit – and why confusing the two could quietly destroy your law firm. From The Recording StudioIn a conversational clip from the audiobook recording session, RJon breaks down the four key financial metrics every law firm owner needs to track. Karli joins in with questions to get clarity on why cash flow projections matter. RJon further illustrates the importance of knowing the difference between cash flow and profits with a cautionary tale about a multimillion dollar law firm that was secretly bleeding money. When RJon revealed the truth about what the financial reports actually showed, the owner’s response was…surprising. You’ll want to hear this conversation to understand why some business owners prefer comfortable lies over uncomfortable truths. This episode is a great reminder to go back and reread Profit First for Lawyers, Chapter 13 The Basics. Key Takeaways:
The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospectConnect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| Plan Like You Won’t Be Here Tomorrow | 08 juil. 2025 | 00:15:13 | |
“You know what every single personal injury lawyer can tell you that every single one of their clients all have in common without one single exception? None of them expected to get in a car wreck the morning they woke up, left the house, and got in the car wreck. Life just happens.” – RJon Robins In this episode of the Profit First for Lawyers podcast, we look at what happens to your business and family if you get hit by a bus tomorrow. It sounds dramatic, but this sobering question matters more than almost anything else we’ve talked about so far. For a topic this important, RJon delivers some real talk about the difference between having a business versus having a job where you work for yourself. Here’s a hint: If your business cannot run without you, you don’t really have a business. RJon in the Studio and on the StageIn a clip from the audiobook recording session, which has since become cutting room floor content, RJon breaks down what it really means to build a sustainable business. The reality is no logical person would invest in a business without understanding how it is expected to generate revenue and profit. So why would you ask your family to invest in a business that does not have clear systems for continuing on without you? A second clip from a 2023 How To MANAGE a Small Law Firm Live Quarterly Meeting brings to light the three choices we all make when it comes to financial literacy. Choice one: become financially literate and be in control of your future. Choice two: remain financially illiterate and settle for life’s leftovers. Choice three: be financially literate but ignore your financials. The question both clips bring to the surface: Are you making the right financial literacy decisions? Resource: Profit Leak AssessmentThe Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Tea Time with KarliKarli shares a recent conversation with RJon that left her silent and stunned. It started with a simple question and ended with a reality check so powerful it sent her into immediate action. The scenario RJon painted will make you rethink everything you know about protecting the people you love. Key Takeaways
This episode is a reality check about taking responsibility for both your business and your family’s future. Whether it’s building systems that allow your law firm to generate revenue without your constant presence Or creating legal documents that protect your loved ones, the message is clear: if you love them, plan like you won’t be here tomorrow. Connect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| Speak The Language of Financial Fluency | 03 juil. 2025 | 00:41:09 | |
“You don’t have to know hardly anything about bookkeeping or accounting or math to become very effective in your use of these important financial concepts.” – RJon Robins In this episode, hear how law firm owner Xavier Martine has transformed his law mindset around his firm’s finances, from financial fear to full command of the numbers. As a member of How To Manage A Small Law Firm, he didn’t just grow his revenue, he rewired how he thinks about profitability, systems, and what it truly means to run a law firm like a business. After adopting Profit First Accounting principles, he began treating profitability like a new language, one he could study, speak, and eventually master. RJon in the StudioRJon reminds listeners that profit management doesn’t require complex math. What it does require is clarity and a willingness to stop avoiding your law firm’s financials. The clip is pulled directly from Chapter 12 of the Profit First for Lawyers book. Read it and put the concepts into action to begin your journey towards financial fluency. Key Takeaways:
The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| Profit is Not an Event, It’s a Habit | 01 juil. 2025 | 00:11:55 | |
“Profit cannot be treated as an event. It must be treated as a habit, but that is not how most business owners approach the profitability of their business.” – RJon Robins If you’ve been waiting for your next client or that one big case to swoop in and save your law firm’s profitability, this episode is your wake-up call. RJon drops some serious truth bombs about why chasing the next big thing is actually sabotaging your success. RJon in the StudioTo understand why profit cannot be an event, RJon breaks down the Primacy Effect (page 186-187) and how it is secretly blocking your law firm’s profitability. Here’s the kicker: you naturally pay attention to what comes first and ignore everything else. So when you put profit last (after payroll, bills, everything else), your brain treats profit as an afterthought. The solution? Flip the script entirely! Decide what you want to take out first before anyone else gets their hands on it, and force your business to get creative with what’s left over. In a clip from a guest appearance on The Agile Attorney podcast hosted by John Grant, RJon delivers a vivid warning to law firm owners who have a hard copy version of the Profit First for Lawyers book. “You wouldn’t want your spouse or significant other to get their hands on my book if you’re not already doing Profit First, ’cause they’re gonna beat you with it until you do.” Tea Time with KarliKarli was in the podcast recording session with RJon and found the mental image of a law firm owner being hit with the Profit First for Lawyers book by their spouse for not taking their profit first humorous, until she realized she was guilty of the same offense. This “tea time” moment was when she knew there was no excuse for her or anyone not to take their profit first. This was one of the many reasons why she opened up her own personal profit account. Key Takeaways:
The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| What Law School Doesn’t Teach | 26 juin 2025 | 00:29:43 | |
“If your law school experience was anything like mine, chances are they taught you nothing in law school about the business of how to manage a law firm. In fact, they may have even given you the same bad advice that I have heard repeated from many thousands of lawyers who I have had the opportunity to work with over the years. Just be a great lawyer and the rest will take care of itself. Yeah, right.” – RJon Robins In this episode, Karli sits down with Kate Lincoln-Goldfinch, shares her law firm owner journey from struggling to hit $250,000 in her first year to being on track to break the $10 million barrier. She opens up about her resistance to putting profits first, the dark times of cash crunches, and how proper financial structures transformed not just her business but her entire life and relationships. Kate’s advice for early-career lawyers: choose curiosity over resistance, and say yes to opportunities for growth and learning. In The Studio:In a clip from the recording studio for the Profit First for Lawyers audiobook, RJon Robins talks about how law school does little to prepare lawyers to be business owners. A story about magic law firm management elves illustrates how many law firm owners run their business on fairytale thinking instead of taking action with a proper plan. Key Takeaways:
The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Connect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| Flip the Script on Profit | 24 juin 2025 | 00:12:02 | |
“When we implement Profit First accounting principles in your law firm, we begin by deciding ahead of time what percentage of every dollar of revenue we’re going to scoop off the top and protect for you and your family.” If your law firm feels like it eats cash faster than you can make it, you’re not wrong. The traditional approach to law firm finances is completely backwards. In this episode we are making the case for why you should stop procrastinating and finally take your profits first. RJon Robins, author of Profit First for Lawyers, explains why the typical formula of “sell as much as you can, pay everyone else first, keep whatever’s left over” simply doesn’t work for entrepreneurial law firm owners who want to be profitable on purpose. Key Takeaways:
The Profit Leak Assessment is a practical, on-demand course to help law firm owners find thousands of dollars in potential profit leaks. Karli teamed up with Evelyn Aucoin, Financial Literacy and Strategy Expert with How To Manage A Small Law Firm to create this resource for law firm owners. Click the button below to start plugging the profit leaks in your firm. Your future self will thank you for it! https://profitleak.howtomanage.com/home--profit-leak-assessment-course-page?utm_source=podcast&utm_medium=digital&utm_campaign=PFFL_shownotes&utm_content=2025_06_24_PFFL_podcast&utm_term=podcast_prospect Mentioned In This EpisodeFocus on Things That Matter with Daniel Ferro Does Your Accountant Have An Entrepreneurial Mindset? with Oscar Ferenczi Profit First – More Than Just A Book with Mike Michalowicz Connect and Engage
And most importantly, order your copy of Profit First for Lawyers today! | |||
| Profit First for Lawyers Season Trailer | 21 juin 2025 | 00:01:55 | |
The wait is over! Join us for an exciting new podcast season based on RJon Robins’ bestselling book, “Profit First for Lawyers.” This game-changing book has sold over 25,000 copies and is transforming a new generation of law firm owners who take their profit first. Connect with us:
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