In this special on-site edition of Production Value Matters, host Matthew Byrne takes the mic straight to the show floor at CMEE 2025 to ask one question: What’s truly valuable in event production and what’s just a waste of time, money, or energy? 

Event pros from across the industry share candid, rapid-fire takes on what they’d keep, what they’d cut, and what actually makes an event memorable. From collaboration mindsets and intentional stage design to overpriced coffee, pointless apps, and tired entertainment trends, nothing is off-limits. 

What you’ll hear: 

• The most valuable elements event pros won’t compromise on 

• Budget-busting wastes they’d cut tomorrow 

• Why connection beats décor every time 

• The role of collaboration in modern events 

• What’s next for creating meaningful attendee experiences 

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. 

Host LinkedIn: linkedin.com/in/matthewbyrnecsep 

For additional resources for #eventprofs visit www.productionvaluematters.com 

Matthew Byrne is the Founder of Byrne Production Services and host of the Production Value Matters podcast. With over 20 years of experience in large-scale AV and event production, Matthew helps event leaders bring strategy, technology, and storytelling together to create unforgettable experiences. 

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here. 

Follow and Connect with Matthew on LinkedIn: linkedin.com/in/matthewbyrnecsep 

For additional resources for #eventprofs visit www.productionvaluematters.com 

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

Is your RFP helping you find the right partner—or just the best guesser?

In this solo episode of Production Value Matters, host Matthew Byrne takes listeners behind the scenes of one of the most misunderstood—and misused—tools in event planning: the RFP. With decades of experience on the receiving end of these requests, Matthew unpacks why so many RFPs fall short and how to write ones that actually work. From budget transparency to submission ethics, this episode is a must-listen for anyone sending or responding to RFPs.

You’ll learn why withholding information doesn’t create leverage—it creates confusion—and how sharing your objectives and constraints sets the foundation for real, impactful collaboration. Matthew also outlines a simple, seven-part RFP structure that will help event professionals get better proposals, build better relationships, and ultimately deliver better events.

What You’ll Learn:

• Why most RFPs are built for control, not collaboration
• What to include in your RFP to get strategic responses
• How to clearly define event objectives, audience, and technical needs
• Why budget transparency saves time and money
• What NOT to ask for in an RFP (like unpaid creative work)
• How to avoid legal and ethical RFP pitfalls
• A practical 7-section template for your next RFP
• Why events aren’t commodities—and your RFP shouldn’t treat them like one

Matthew Byrne is the Founder of Byrne Production Services and host of the Production Value Matters podcast. With over 20 years of experience in large-scale AV and event production, Matthew helps event leaders bring strategy, technology, and storytelling together to create unforgettable experiences.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Download our FREE RFP Template Here!

Follow and Connect with Matthew on LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Production Value Matters, host Matthew Byrne is joined by Candace Davis and Nick Borelli for a panel discussion that gets to the root of what’s really threatening the events industry in 2025: not just economics, but toxic uncertainty. Together, they explore how fear—not just cost—is driving cautious decisions, cancelled plans, and communication breakdowns across associations, agencies, and global brands. 

This is a must-listen for event professionals navigating change and trying to stay creative when confidence is collapsing. 

In this episode, you will learn: 

• Why attendees, sponsors, and exhibitors are all re-evaluating their commitments 
• The return of hybrid events—and what makes them viable again 
• What brands are afraid of in today’s political climate 
• How global travel policy is slashing event participation 
• Why associations are failing to lead—and what needs to change 
• Creative ways to preserve pricing without losing value 

About The Guests: 

Nick Borelli is a seasoned event strategist with over 20 years of experience in digital marketing and live experiences. As the founder of Borelli Strategies and a former executive at Allseated, he’s helped shape event strategy for Fortune 500 brands and global organizations. Known for his work on hybrid meeting platforms and future-of-work solutions, Nick is a passionate thought leader driving innovation at the intersection of events, technology, and human connection. 

Candace Davis is an award-winning event professional with 15 years of experience in virtual and in-person event production. From securing high-profile sponsorships early in her career to building successful virtual programs for global associations, Candace brings strategic insight and client-first execution to every project. In her current role at vFairs, she supports enterprise clients in delivering standout virtual, hybrid, and in-person events that drive long-term value. 

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. 

Host LinkedIn: linkedin.com/in/matthewbyrnecsep 

Guest LinkedIn: linkedin.com/in/francois-fournier-ctsm-cem-15981120 

For additional resources for #eventprofs visit www.productionvaluematters.com 

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

What does your event stage really say about your brand? 

In this episode of Production Value Matters, host Matthew Byrne dives into one of the most exciting shifts in business events today: the evolution of stage design. What used to be a flat backdrop is now a powerful canvas for storytelling, innovation, and brand identity. Whether you're staging a product launch or a leadership summit, how you design your stage can dramatically affect audience engagement, content value, and brand perception. 

In this episode, you’ll learn: 

● Why Apple, Samsung, Tesla, and Salesforce are leading stage innovation 

● The biggest trends in modern event staging from minimalist to 360-degree design 

● How immersive LED screens, projection mapping, and holograms are raising the bar 

● Real-world examples of sustainable and modular stage setups that drive ROI 

● How hybrid and AI-driven staging is transforming audience connection 

● What future-focused producers need to know about personalization and digital overlays 

Matthew brings together real brand examples, production trends, and future-forward thinking to help you reimagine what your stage can—and should—do. 

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Follow Matthew on LinkedIn

For additional resources for #eventprofs visit www.productionvaluematters.com 

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

What if your best event ROI isn’t in the lead list, but in a breakfast conversation?

Event leaders today face an overwhelming challenge: prove event value, defend the budget, and deliver real business impact, all while expectations rise and resources shrink. If you’re still measuring success by foot traffic or lead scans, this episode will change the way you think.

In this episode of Production Value Matters, host Matthew Byrne chats with Francois Fournier, Head of Global Events at DTN, about how to move beyond vanity metrics and truly prove event ROI. With 20+ years in the industry and a portfolio of 75+ trade shows annually, Francois breaks down how DTN uses payback ratios, qualified business conversations, and strategic data collection to tie event spend directly to business outcomes. Whether you’re producing incentives or pushing pipeline, this is an ROI masterclass every event pro needs to hear.

In this episode, you’ll learn:

• Why Qualified Business Conversations beat lead count every time
• How to use a 10:1 Payback Ratio to prove event value
• A practical way to visualize event performance using the BCG Matrix
• How to evaluate incentive programs through cultural metrics like retention and referrals
• What goes into a post-event report that your CFO will actually read
• How to turn your team into a strategic resource, not just logistics support

Francois Fournier is the Head of Global Events at DTN, a data and technology company supporting industries like energy, agriculture, and weather. With over 20 years of experience in corporate B2B events across financial services, SaaS, and technology, Francois has led global event strategies for major organizations including Fitch Ratings and Assurant. He is a Certified Exhibit Manager (CEM) and Certified Trade Show Marketer (CTSM) at the Gold level, and is known for building measurement-driven programs that drive awareness, convert demand, and prove business value on a global scale.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.

Connect with Francois Fournier on LinkedIn

Connect with Matthew Byrne on LinkedIn

For additional resources for #eventprofs visit www.productionvaluematters.com

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Production Value Matters, host Matthew Byrne is joined by Isabelle Camp, Global Head of Events at Cohere, to break down what it really takes to design events that deliver measurable business impact. 

From strategic planning to post-event automation, Isabelle shares the systems, team alignment strategies, and data practices that transform events into revenue engines. Whether you’re navigating disconnects between sales and marketing or looking to move beyond vanity metrics, this episode offers a playbook for event pros who want real pipeline results in today’s B2B landscape. 

You’ll also hear why creative experiences still matter, how to avoid cookie-cutter formats, and what metrics actually move the needle when it comes to pipeline influence. 

What you’ll learn: 

• How to align event strategy with company-wide business goals 
• Ways to bridge the gap between sales and marketing through events 
• How to track pipeline impact using CRM and automation 
• Why clear pre-event objectives lead to stronger post-event reporting 
• How to balance creativity with data-driven decision-making 
• Strategies for scaling what works—and cutting what doesn’t 

Isabelle Camp brings over a decade of global event marketing experience, from enterprise trade shows to product launches. Now leading the charge at Canada’s top AI company, Cohere, she’s redefining what success looks like in strategic events and how to achieve it at scale. 

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. 

Connect with Isabelle on LinkedIn

Connect with Matthew Byrne on LinkedIn

For additional resources for #eventprofs visit www.productionvaluematters.com 

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Strategies for integrating systems and breaking down data silos
• Common blind spots in operational planning
• The balance between AI innovation and personal touch
• Post-event technology strategies
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• The current state of AI in content creation
• Why audiences are becoming numb to AI-generated marketing
• How live events create trust and memorable experiences
• Case studies of major brands successfully blending AI with in-person experiences
• Practical strategies for incorporating live experiences into your marketing plan
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• The impact of rising costs and budget constraints on event strategies
• How policy shifts are creating uncertainty in the events industry
• Maintaining DEI values in a changing political climate
• The economic risks of rising tariffs on event production costs
• The importance of embracing hybrid event strategies
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• The current challenges facing the events industry, particularly in measuring and communicating true impact
• Why we need to shift from traditional ROI metrics to return on relationships (ROR)
• Practical steps for creating more inclusive and personalized event experiences
• Using innovative approaches like sentiment analysis to measure attendee experiences
• Why, in a world of AI, events are more important than ever
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• The real impact of rising costs on AV services and event production
• The difference between preferred and exclusive vendors
• How to identify and avoid hidden fees and upcharges
• Practical tips for negotiating contracts and making smart budgeting decisions
• Strategic approaches to labor management and scheduling
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• The contrasting market impacts across different sectors of the events industry
• How association events versus corporate events are experiencing different realities
• The debate over virtual events' role in the current climate
• Why events focused on belonging and participation can bridge social divides
• Strategies for event professionals to navigate uncertainty
• The potential shift of events to more stable markets
• The importance of in-person connections in an increasingly isolated world
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

Colbert couldn’t survive the attention economy. Can your next event?

Stephen Colbert’s Late Show once pulled in millions of viewers. But recently, CBS canceled it after losing $40 million a year. Why? Not because the content was bad, but because the format no longer fit how people consume content today. In this solo episode of Production Value Matters, host Matthew Byrne explains why this isn’t just a broadcast TV problem, it’s a wake-up call for anyone producing business events.

Matthew unpacks how the same outdated model that led to Colbert’s decline is still being used in boardrooms and ballrooms—and why that has to change. He introduces the concept of the attention economy, where audience engagement is more valuable (and more fragile) than ever. You’ll learn how to modernize your event strategy to meet today’s viewing habits and expectations, using flexible, data-driven formats like virtual, hybrid, and micro events.

Whether you're producing a global summit or a private roundtable, this episode is your guide to creating events that are leaner, more engaging, and built for today’s reality.

What you’ll learn:

• How the cancellation of Colbert’s show mirrors the struggles of traditional event formats
• What the “attention economy” is and why it’s disrupting live events
• The ROI benefits of virtual, hybrid, and micro events
• How to reallocate production budgets to what actually drives value
• The importance of data-rich virtual experiences for lead scoring and follow-up
• Why hybrid isn’t a fallback—it’s a flexible powerhouse
• How micro events deliver deeper connections and stronger engagement
• Why event strategy must evolve or risk becoming irrelevant

Matthew Byrne is the Founder of Byrne Production Services and host of the Production Value Matters podcast. With over 20 years of experience in large-scale AV and event production, Matthew helps event leaders bring strategy, technology, and storytelling together to create unforgettable experiences.

Click here to download the report: Rethinking Event Strategy In A New Attention Economy

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Follow and Connect with Matthew on LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Wendy's journey from acquisition marketing manager to founding her own event agency
• The importance of the "cranberry thread" - creating continuity in events through detailed planning
• Advocacy work with the Live Events Coalition to secure industry recognition
• The challenge of securing NAICS codes to unify the trillion-dollar events industry
• Future industry trends including smaller, more curated experiences
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Why events is still considered a vocation rather than a true industry
• The lack of industry standards, ethics, and governing bodies
• Challenges of operating a professional events business in a fragmented market
• The need for industry contraction and consolidation
• The future of mergers, acquisitions and industry maturation
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Creating the "fear of missing out" through surprise elements
• Balancing creative vision with budget constraints
• Working with high-profile artists and applying those lessons to corporate events
• Alternative marketing strategies that generate buzz without traditional advertising
• Adapting to social media and digital platforms while maintaining live experience integrity
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• How tariffs drive up costs for exhibit booths, AV equipment, and catering
• The ripple effects on supply chains and vendor relationships
• Creative adaptations the industry is making to overcome tariff challenges
• The importance of industry advocacy and strategic sourcing
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Strategies for developing compelling content that engages diverse audiences
• The "rule of thirds" approach to content innovation
• Building effective partnerships with organizations like Netflix and CBC
• Leveraging technology for hybrid events and global reach
• The future of event content and emerging trends
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Challenges around governance and certification
• The impact of lack of standardization on event safety
• The relationship between events and other established industries
• Practical steps toward professionalizing the events space
• The balance between market forces and industry regulation
  
  

• Nick Borelli - https://www.linkedin.com/in/nickborelli
• Evan Babbins - linkedin.com/in/evanbabins
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Integrating product-led growth strategies with event marketing
• The evolution of event metrics from vanity metrics to value metrics
• Content strategy development for event marketing success
• Scaling event operations from 140 to 250 events
• The importance of operational infrastructure in event scaling
• Future trends in event marketing for SaaS companies
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Why focusing on results rather than processes is crucial
• The four essential output categories: sentiment, data, business objectives, and content
• How these outputs apply to all event types, from weddings to major concert tours
• Practical methods for measuring each output category
• Ways to leverage event outputs for long-term value
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Strategies for maximizing creative impact on limited budgets
• Key areas for strategic event investment
• Building and maintaining effective vendor partnerships
• Measuring both business impact and audience engagement
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Strategic approaches to selecting industry conferences
• The value of attending both endemic and non-endemic events
• How to measure ROI beyond business development
• The importance of being "just an attendee" for professional growth
• Strategies for maximizing conference attendance with limited budgets
  
  

• Nick Borelli - https://www.linkedin.com/in/nickborelli
• Candice Davis - https://www.linkedin.com/in/candice-davis-09601725
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

According to award-winning strategist Beth Lawrence, it’s not the format, it’s how people feel. In this episode of Production Value Matters, host Matthew Byrne sits down with Beth Lawrence, an award-winning event strategist and Chief Experience Officer of Beth Lawrence Meetings & Events, to explore how empathy and personalization can elevate event strategy in a time of uncertainty and pressure.

Beth shares candid stories from her 20+ year career in luxury hospitality and event planning, including how she navigated the 2020 pivot with resilience and empathy. She dives into how audience understanding is the key to driving meaningful ROI and long-term community building. From designing with the five senses to rethinking sponsorship logistics, Beth explains why experience and execution aren’t separate, they’re one and the same.

What You’ll Learn:

• Why “anxiety is a superpower” for planners—and how to turn stress into strategy
• How to design events that consider how people actually interact, not just consume content
• What the “five senses of your brand” are and how they deepen memory and impact
• How to plan for different personality types (introverts, ambiverts, extroverts)
• Why audience understanding must come before format (virtual/hybrid/live)
• How micro-events and intentional design are reshaping B2B event success
• Why event logistics = stakeholder experience—especially for sponsors and speakers
• The surprising downsides of over-investing in event tech (like apps)
• How to design with values and create ripple effects beyond the event

About the Guest:

Beth Lawrence is an award-winning event strategist and the Chief Experience Officer of Beth Lawrence Meetings & Events. With over 20 years in luxury hospitality and a CMP designation, Beth has produced high-impact experiences for clients like Independence Blue Cross, Public Interest Law Center, and the New Jersey Historical Commission. She’s also the former host of The Type A+ Podcast, where she offered tips for balancing life and business. Beth brings a human-first lens to every project, blending empathy, logistics, and brand alignment to create lasting event experiences.

Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep

Follow Beth on LinkedIn: https://www.linkedin.com/in/bethlawrencecmp/

For additional resources for #eventprofs visit www.productionvaluematters.com

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• The role of psychology in event design and marketing
• Creating memorable sensory experiences at events
• Strategies for measuring emotional resonance and ROI
• Balancing ethical considerations with psychological design principles
• The future of event design and emerging trends
• Practical steps for implementing psychological insights in events
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• The importance of investing in team development and learning
• Strategies for bridging the industry knowledge gap
• The value of experiencing events from an attendee perspective
• Creating accountability in remote and hybrid teams
• Process refinement and the importance of testing and measuring
• The integration of AI in event technology
• Budget planning and economic considerations for 2025
• The art of reframing costs and value in event production
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• When to use in-house AV services and when to look elsewhere
• The three distinct service areas of major in-house providers
• Tips for negotiating landmark fees and exclusivity contracts
• The importance of understanding provider capabilities
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• The Community as a Service (CaaS) model and its impact on business events
• Strategies for integrating content delivery with community building
• The evolution of keynote presentations in modern events
• The Return on Emotion (ROE) framework
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Balancing creative vision with client expectations
• The importance of transparency in budget discussions
• Technology integration in modern event production
• Building and maintaining strong client relationships
• The role of AI in event visualization and planning
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• The transition from mature organizations to startups
• Creating emotional connections through event experiences
• The role of storytelling in event design
• Balancing production value with ROI
• Working with speakers and thought leaders
• Measuring event success and ROI
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Strategies for breaking into agency roles without traditional experience
• The integration of AI in event production processes
• Critical considerations for implementing LED screens at events
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Toby's journey from children's entertainer to event technology entrepreneur
• The challenges of scaling an event technology business
• Strategies for maintaining exceptional customer service
• Innovation in event technology solutions
• The importance of industry collaboration and knowledge sharing
• Practical applications of silent disco technology in B2B events
• Technical considerations for implementing event technology
• The future of immersive event experiences
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Evolution of audience engagement and content delivery strategies
• Changing workforce dynamics and educational needs
• Economic impacts of potential policy changes
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Thomas's journey from musical theater performer to event production leader
• Creating intimate experiences in large-scale corporate events
• Leveraging theatrical techniques in business presentations
• The role of technology in modern event storytelling
• Tips for coaching executives and presenters
• The importance of authenticity and vulnerability in presentations
• Balancing technical precision with live performance flexibility
• Strategies for engaging both in-person and remote audiences
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

In this solo episode of Production Value Matters, host Matthew Byrne takes you backstage—before the lights, before the walk-on music, before the chaos. Drawing from two decades of production experience, Matthew breaks down how a missed pre-event meeting can unravel even the most polished event in its first three minutes.

This is not a conversation about gear. It’s about leadership, communication, and making sure your AV team isn’t showing up blind. From initial creative downloads to wardrobe strategy, stage walkthroughs, and cue-to-cue rehearsals, Matthew outlines the critical checkpoints that separate seamless shows from show-saving scrambles.

Whether you’re a senior planner, executive, or production lead, this episode will reshape how you think about AV and why early alignment is the best insurance policy your event has.

• Why show disasters start months before the event, not backstage
• The must-have details to include in your initial creative download meeting
• How to align the C-suite, speakers, and AV team before the pressure is on
• Wardrobe as a critical (and overlooked) production decision
• The power of paper tech and cue-to-cue rehearsals without talent
• How to support presenters for maximum comfort and confidence on stage
• What a “production tie-down” meeting should include
• How strong pre-pro gives your team the flexibility to adapt when things change
• Why your AV team needs to be viewed as experience architects, not tech operators

Matthew Byrne is the Founder of Byrne Production Services and host of the Production Value Matters podcast. With over 20 years of experience in large-scale AV and event production, Matthew helps event leaders bring strategy, technology, and storytelling together to create unforgettable experiences.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. Instructions on how to do this are here.

Follow and Connect with Matthew on LinkedIn: linkedin.com/in/matthewbyrnecsep

For additional resources for #eventprofs visit www.productionvaluematters.com

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• The evolution of event technology pricing and accessibility
• Understanding weekly return on rental (ROR) metrics
• The three major types of equipment: prosumer, professional, and premium
• Creative ways to mix and match different technologies
• The importance of content strategy in tech implementation
• How to leverage theatricality in event production
• Post-event content strategies
• The role of timing, pace, and storytelling in event production
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Tavar's journey from night auditor to events leadership
• Strategies for leading creative teams through change
• Managing team dynamics during budget constraints
• The importance of mentorship in the events industry
• Industry standards and career path development
• The changing landscape of event professional education
• Supporting team growth and innovation
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• The significant shift in industry demographics
• The impact of changing workforce attitudes on event execution and management
• The balance between traditional industry knowledge and new perspectives
• How social media and digital platforms are reshaping event goals and metrics
• Strategies for adapting to and managing the evolving workforce
• The future of event industry talent and team building
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Heather's journey from independent planner to contract specialist
• The importance of contract knowledge in the events industry
• Key clauses every event planner should scrutinize
• Challenges in contract negotiations and how to overcome them
• The launch of the Certified Event Contract Professional program
• Resources for event professionals to improve their contract knowledge
• Advice for young professionals entering the industry
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• The current state of in-house AV services and why event professionals often feel left behind
• The three main pillars of in-house AV organizations and how understanding them can improve negotiations
• Strategies for effective negotiation, including the importance of asking questions
• Common pitfalls in AV contracts and how to avoid them
• Practical tips for ensuring value and clarity in AV agreements
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• The transition from Incentive Works to CME and its expanded focus
• The role of CME as the industry's "back to school" event
• Post-pandemic trends in the events industry
• Changes in attendee profiles and the influx of new talent
• The future direction of CME and its position in the global events landscape
• The growing interest from the American market in Canadian talent and events
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Ryanne's career journey from culinary arts to tech events
• The importance of fearlessness and diverse experiences in career pivots
• Strategies for effective cross-functional collaboration with stakeholders
• Managing last-minute changes in event planning
• The role of contingency planning in event strategy
• Emerging trends in the events industry, including the potential impact of AI
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Jacob's journey from college event planning to corporate event management
• The unique challenges and strategies of internal corporate events
• Planning and executing Morgan Stanley's summer internship programme kickoff
• Aligning events with talent acquisition and retention goals
• Enhancing engagement throughout internship periods
• Measuring the impact and effectiveness of orientation events
• Common pitfalls in planning internal corporate events and how to avoid them
• Advice for organizations looking to enhance their internal orientation events
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Laura's accidental journey into event marketing and her passion for data-driven experiences
• The unique aspects of creating events for the social sector at Classy.org
• Strategies for designing community-centric events that are educational, supportive, and celebratory
• The importance of personalization and attention to detail in event planning
• Challenges in large-scale event planning and strategies for overcoming them
• The future of event marketing, including the potential role of AI in personalizing experiences
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• The current state of sustainability in the events industry
• The impact of events on global emissions
• Common misconceptions and greenwashing in the industry
• Practical steps event professionals can take to improve sustainability
• The role of events in normalizing low-emission behavior
• Challenges in implementing sustainable practices
• The future of sustainable events
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

What does it really mean to be a professional in the events industry? And who gets to decide? 

In this no-holds-barred panel, Matthew Byrne is joined by Nick Borelli and Evan Babins to dive into one of the most urgent and unresolved debates in business events today: what qualifies someone to call themselves a professional—and who’s responsible for upholding standards? 

This episode covers the real implications of having no central regulation in the events industry. The panel discusses associations, licensing, liability, safety, and the risks that come when marketing trumps qualification. It’s a must-listen for anyone who wants to see our industry evolve beyond being the “wild west.” 

What You’ll Learn: 

• Why event associations have lost influence and what they need to regain it 
• The difference between networking groups and real regulatory bodies 
• Whether safety and ethics in event planning should be standardized 
• What other industries (like healthcare or cosmetology) can teach events 
• How to differentiate true professionals from self-proclaimed experts 
• Why your event’s success may hinge on more than just “going off without a hitch” 
• How insurance, client education, and policy reform intersect with event production 
• The role of producers vs. suppliers, and why titles matter 

Nick Borelli is a seasoned event strategist with over 20 years of experience in digital marketing and live experiences. As the founder of Borelli Strategies and a former executive at Allseated, he’s helped shape event strategy for Fortune 500 brands and global organizations. Known for his work on hybrid meeting platforms and future-of-work solutions, Nick is a passionate thought leader driving innovation at the intersection of events, technology, and human connection. 

Evan Babins is an award-winning event producer with over a decade of experience delivering high-impact in-person, virtual, and hybrid events. Recognized by Eventex, BizBash, and Bizzabo for his leadership in event strategy and technology, Evan has produced experiences across finance, pharma, and automotive sectors. A sought-after speaker and strategist, he brings a sharp eye for stakeholder management, vendor operations, and immersive brand storytelling. 

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. 

Follow Matt on LinkedIn: linkedin.com/in/matthewbyrnecsep 

Follow Nick on LinkedIn: https://www.linkedin.com/in/nickborelli 

Follow Evan on LinkedIn: https://www.linkedin.com/in/evanbabins/ 

For additional resources for #eventprofs visit www.productionvaluematters.com 

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Tom's unconventional career path from youth ministry to event planning
• Thrivent's mission and its impact on event planning
• The unique "service as incentive" program partnering with Habitat for Humanity
• Challenges and strategies in planning international events
• The evolution of corporate social responsibility in events
• Tom's personal approach to event planning, influenced by his background
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Nathalie's journey from Lebanon to Dell Technologies
• The challenges of audience acquisition and retention in the post-pandemic world
• Integrating AI and data analytics in event planning
• Adapting event strategies for different audiences across North America
• The importance of creating meaningful, culturally relevant experiences
• Balancing technology with human connection in events
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Strategies for balancing tight budgets with event quality
• The importance of early planning and partner selection
• Integrating sustainable practices and CSR into events
• The adoption of AI in event planning and management
• The gender disparity in leadership positions within the events industry
• Work-life balance and personal values in leadership
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.

• Sarah's journey from hotel catering to Live Nation events
• Trends in live entertainment for corporate events
• Strategies for aligning entertainment with event objectives
• Navigating the challenges of booking top-tier talent
• Measuring ROI for live entertainment at business events
• The future of live entertainment in the corporate world
  
  

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

Hosted on Acast. See acast.com/privacy for more information.