Explorez tous les épisodes du podcast Product Powerhouse
| Titre | Date | Durée | |
|---|---|---|---|
| Choosing the Perfect Shopify Theme in 2024 | 26 Jun 2024 | 00:27:10 | |
Welcome to the Product Powerhouse Podcast! I'm Erin Alexander, your host. In this episode, we’re exploring how to choose the perfect Shopify theme in 2024. Key Takeaways:
For a list of all the apps and themes I mentioned visit this blog post. Get your first month of Shopify for only $1* Additional Resources:
Connect with Erin: | |||
| Celebrating 10 Years of Success with Tara Sutton Everything Done to a T | 13 Jun 2024 | 00:30:24 | |
In this exciting episode of the Product Powerhouse Podcast, Erin chats with the incredible Tara Sutton, owner of Everything Done to a T. Tara shares her inspiring journey of building a successful online boutique that specializes in personalized, giftable items. From the early days of making Lego bags to navigating the challenges of running a full-time business, Tara’s story is filled with valuable insights and practical advice for anyone looking to start or grow their own business. Key Topics Discussed:
Connect with Tara Sutton:
Additional Resources:
Thank You for Listening! If you enjoyed this episode, please subscribe, rate, and leave a review. Stay tuned for more inspiring stories and practical advice on the Product Powerhouse Podcast! Connect with Erin: | |||
| Launch Your Shopify Store: 3 Tips from a Shopify Expert | 19 Jul 2023 | 00:15:12 | |
In this episode of the Product Powerhouse Podcast, host Erin Alexander dives into the critical steps for launching your Shopify store, whether you're starting from scratch, switching platforms, or simply redesigning an existing site. These tips will help ensure your store is set up for success and ready to attract customers from day one. Tune in to discover how planning ahead, focusing on customer experience, and prioritizing marketing can make a significant difference in your e-commerce journey. Key Topics:
Key Takeaways:
Need help designing a killer Shopify store? Check out DIY Shop(ify) - a self-study program to help you create an amazing Shopify website! If you have questions or want to talk more about this, join our Product Powerhouse Community on Facebook. It’s a free group of almost a thousand shop owners who are passionate about their products, just like you. We’d love to see you there! Thank you for tuning in! If you found these tips helpful, please share this episode and leave a review. Until next week, happy selling! Useful Links:
Subscribe & Review: Don’t miss an episode! Subscribe to the Product Powerhouse Podcast on Apple Podcasts, Spotify, or your favorite podcast platform. If you enjoyed this episode, please leave a review to help others find our show. Connect with Erin: | |||
| Following your Passion with Natalie Kilgore | 01 Sep 2021 | 00:21:43 | |
Have you ever been worried about starting a small business around a small niche or market but are unsure about what will sell? A small niche like local town merchandise can seem small but when you hit the hearts of your neighbors you can create incredibly meaningful items for your hometown. That’s exactly what Natalie Kilgore has done when she lost her job working in advertisement. That’s why episode 67 of the Product Powerhouse Podcast is about following your passions in business development. In this episode of the Product Powerhouse Podcast, Natalie is sharing the importance of local art and actionable steps you can take to follow your passions to success. Some of the talking points Natalie and I go over in this episode include:
As a new small business it can be difficult to find your path. The best lesson you can learn from listening to today’s episode is to follow your passions as they come up and success will happen, even if you pivot to meet your passion multiple times. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! Website Connect with Erin: | |||
| Holiday Prep for Shop Owners | 25 Aug 2021 | 00:23:16 | |
In the retail space, it is common and expected to start holiday planning anywhere from 4-6 months in advance of the holiday season in order to show up and be prepared for your customers. That’s why episode 66 of the Product Powerhouse Podcast is about holiday prep 2021! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of getting a jump start on your holiday planning and actionable steps you can take right now to prepare for the holiday season to avoid getting stuck in overdrive and overwhelm. Some of the talking points I go over in this episode include:
The holiday season doesn’t have to be stressful. It can be fun and exciting if you take a few simple steps to get prepared. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| Marketing Strategies for Shops with Nicola Smith | 18 Aug 2021 | 00:27:16 | |
Nicola Smith had been struggling with self-confidence throughout her different careers until she stumbled upon coaching product-based businesses through marketing strategies. Marketing built her up from a self-conscious woman to a thriving business leader. That’s why episode 65 of the Product Powerhouse Podcast is about Marketing strategies that actually work for your business, with Nicola Smith! In this episode of the Product Powerhouse Podcast, Nicola Smith is sharing the importance of self-confidence in business ownership and actionable steps you can take right now to level up your experience for your customers through a confident marketing strategy. Some of the talking points Nicola Smith and I go over in this episode include:
Marketing can be tough to figure out and stay on top of to make sure it works for you and your business. I encourage you to join Nicola’s membership and get first-hand group coaching and inspiration through the conversations you can find there. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH NICOLA SMITH: Website Connect with Erin: | |||
| Creating an Affiliate Program for Shop Customers | 11 Aug 2021 | 00:21:05 | |
One of the best low cost, low risk marketing strategies you can implement as a business is an affiliate program for your customers. If I was going to start a new business today, I would make sure I set up an affiliate program. That’s why episode 64 of the Product Powerhouse Podcast is about a training I did a few weeks ago on Affiliate Marketing! In this episode of the Product Powerhouse Podcast, I’m sharing the value of affiliate marketing and actionable steps you can take right now to start a program that makes sense for you and your business today. Some of the talking points I go over in this episode include:
Knowing how to incentivize your affiliates to not only stick around but remain eager to participate in sharing your business is very important. The key to a successful affiliate program is the relationship you have with your ambassadors. So make that a priority. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! Show Notes Connect with Erin: | |||
| Making Social Media Approachable with Kinsey Streib | 04 Aug 2021 | 00:44:58 | |
Research shows that customers are more emotionally driven than logically driven when making purchases. Establishing that know, like, and trust with your customers will bring you closer to sales and create a lasting connection to drive future business. That’s why episode 63 of the Product Powerhouse Podcast is about taking a holistic approach to social media! In this episode of the Product Powerhouse Podcast, my guest Kinsey Streib shares the importance of showing up for your ideal customer online and actionable steps you can take right now to humanize your business and make genuine connections with your customers. Some of the talking points Kinsey and I go over in this episode include:
Social media doesn’t have to be this high pressure thing; you can make it whatever you want it to be. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! Podcast Connect with Erin: | |||
| Shopify Online Store 2.0 with Heather Tovey | 28 Jul 2021 | 00:42:46 | |
Shopify Online Store 2.0 is here and it is giving merchants, designers, and developers some really exciting features to look forward to. That’s why episode 62 of the Product Powerhouse Podcast is about the exciting things you can expect to see with Shopify Online Store 2.0! In this episode of the Product Powerhouse Podcast, Heather Tovey shares how the Shopify updates provide flexibility to make sites more customizable and accessible and actionable steps you can take right now to experiment with the new update to create a better shopping experience for your customers. Some of the talking points Heather and I go over in this episode include:
There are so many exciting things coming along with this update but don’t jump the gun just yet. Install the update, play around with it, and let developers get caught up and offer even more exciting things to implement. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/
LINKS MENTIONED IN THIS EPISODE: Connect with Erin: | |||
| All About the Homepage | 21 Jul 2021 | 00:27:39 | |
Did you know that your shop’s homepage is typically the most visited page on your website? That’s why episode 61 of the Product Powerhouse Podcast is about our strategy to ensure your homepage is working for your product business! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of having a homepage that converts into sales and actionable steps you can take right now to build a homepage you can be proud of. Some of the talking points I go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ Connect with Erin: | |||
| Using your Enneagram in Business with Nicole Saunders | 14 Jul 2021 | 00:32:14 | |
It's easy to look at what others are doing and assume it will work the same for us, but the matter of fact is we are all wired differently. That’s why episode 60 of the Product Powerhouse Podcast is about using enneagrams to drive self-awareness and work better with others! In this episode of the Product Powerhouse Podcast, Nicole Saunders shares the importance of becoming self-aware and actionable steps you can take right now to leverage your enneagram number in your everyday life. Some of the talking points Nicole and I go over in this episode include:
Your enneagram can help you become self aware and work better with others, but it is not a box to close you in. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! LINKS MENTIONED IN EPISODE: Some places you can take the enneagram test: https://www.crystalknows.com/enneagram-test https://www.narrativeenneagram.org/-test/ https://www.enneagraminstitute.com/ Connect with Erin: | |||
| Managing a Subscription Business Model with Amber Keller | 07 Jul 2021 | 00:24:47 | |
Re-release of our most downloaded episode! In this episode of the Product Powerhouse Podcast, Amber Keller is sharing the importance of being strategic with your time and the behind the scenes of running a handmade business as a solopreneur. Some of the talking points Amber Keller and I talk about how she started her business and where it’s headed. Shop Connect with Erin: | |||
| The Foundations to Growing Your Small Business with Growth Boss | 30 Jun 2021 | 00:32:50 | |
Small businesses are on a completely different playing field than large corporations. While there are a lot of things that won’t work for us to mimic, there are even more unique opportunities to leverage. That’s why episode 58 of the Product Powerhouse Podcast is about the foundations to growing your small business! In this episode of the Product Powerhouse Podcast, Deirdre Tshien shares the importance of building relationships with your customers and actionable steps you can take right now to get your name in front of other audiences. Some of the talking points Deirdre and I go over in this episode include:
As a small business, the relationship that you build with your customers is sometimes so much more important than the product you are selling. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! TikTok Connect with Erin: | |||
| Why a Money Plan is Essential for Growing Your Product Business with Sara Verheyen | 05 Jul 2023 | 00:27:11 | |
In this episode of Product Powerhouse, host Erin Alexander welcomes Sarah Verheyen from Merish Books, a bookkeeping and CFO services provider for creative entrepreneurs. - A cash flow planner tool helps with financial planning and overview. - Separate bank accounts for different expenses can prevent accidental spending. - Bookkeeping and regular financial check-ins are crucial for success. Sarah's insights and tips provide a roadmap for product-based business owners to navigate their finances wisely. By implementing strategies like the Profit First system, utilizing a cash flow planner tool, and prioritizing bookkeeping, entrepreneurs can gain a clearer understanding of their financial health and make informed decisions. Don't let bookkeeping hold you back from running a successful business. Join Erin Alexander and Sara Verheyen on this helpful episode of Product Powerhouse and take control of your business finances today. Connect with Erin: | |||
| Creating a Mission-Driven Product Business with Jessica Gebauer | 23 Jun 2021 | 00:43:25 | |
Many of us as business owners want to ensure that we are creating a business that aligns with our mission and That’s why episode 57 of the Product Powerhouse Podcast is about creating a mission-driven product business! In this episode of the Product Powerhouse Podcast, Jessica Gebauer and I are sharing the importance of attracting the right clients and actionable steps you can take right now to do things differently to ensure you can focus on your mission-driven business. Some of the talking points Jessica Gebauer and I go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Shop Show Notes Connect with Erin: | |||
| Podcast 1 Year Anniversary!!! | 16 Jun 2021 | 00:19:10 | |
After sitting on the idea of starting a podcast for 8 months, I finally had the courage to launch in 2020 and it was one of the best decisions I have made. That’s why episode 56 of the Product Powerhouse Podcast is celebrating one year of the podcast! In this episode of the Product Powerhouse Podcast, I’m looking back on one year of podcasting and sharing some of my tips and tricks! Some of the talking points I go over in this episode include:
Thank you from the bottom of my heart! The people who are here listening in weekly are the reason I am able to keep spreading knowledge. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!
CONNECT WITH ERIN ALEXANDER:
Episode 11 with Megan Stanczak Episode 7 with Bridget Harriss Connect with Erin: | |||
| Scaling Your Business Without Losing The Personal Touch with Katie Heddleston | 09 Jun 2021 | 00:31:10 | |
If you show your personality in your small business, you attract a community that supports you, and when you base your business around that community, you will find great success. That’s why episode 55 of the Product Powerhouse Podcast is about how Katie pivoted her business towards the needs of customers during the pandemic and how she has scaled her business without losing the personal touch. In this episode of the Product Powerhouse Podcast, Katie Heddleston shares the importance of staying true to yourself in your business and how she has used her own advice to scale her BAMR bands business from a Facebook group to an ecommerce website.
Learn from what works for your business but don’t be afraid to pivot a little and merge the old and the new ways together. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! Facebook Connect with Erin: | |||
| How to Utilize Instagram for a Meaningful Customer Journey with Nicole Doumato | 02 Jun 2021 | 00:29:49 | |
Are you struggling with That’s why episode 54 of the Product Powerhouse Podcast is about how to utilize Instagram for a meaningful customer journey! In this episode of the Product Powerhouse Podcast, Nicole Doumato and I are sharing the importance of using Instagram to sell your products and actionable steps you can take right now to create a deeper connection with your potential buyers.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Lattes for Lunch Connect with Erin: | |||
| Building Buzz Around your Rebrand or Relaunch | 26 May 2021 | 00:20:14 | |
By treating your rebrand the same as a product or collection launch, you can create immediate excitement around your long term ROI. That’s why episode 53 of the Product Powerhouse Podcast is about building buzz around your rebrand/ relaunch! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of building up buzz prior to your launch date and actionable steps you can take right now to get your customers excited and on board to participate in your launch.
Don’t be scared to spread the word to anyone and everyone you know. You have put a lot of hard work into this launch so make it count. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! Connect with Erin: | |||
| How to Scale your Product Business without Burnout with Pip Harland | 19 May 2021 | 00:40:21 | |
As a product business owner, it’s easy to get tied up in working around the clock on your business; but that’s the quickest way to burnout. That’s why episode 52 of the Product Powerhouse Podcast is about how Pip Harland helps product business owners scale to seven figures without the burnout! In this episode of the Product Powerhouse Podcast, Pip Harland and I are sharing the importance of letting your business work for you rather than working it nonstop. We also chat about actionable steps you can take right now to create space in your business to grow.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 8 Mistakes I saw from doing 22 Shop Website Audits | 12 May 2021 | 00:25:02 | |
Your website as a whole should not just be a catalogue of products. It should be a resource you use to draw customers in and build that small business relationship. That’s why episode 51 of the Product Powerhouse Podcast is about the 8 mistakes I saw from doing 22 shop website audits! In this episode of the Product Powerhouse Podcast, I’m sharing common mistakes shop owners make on their websites and actionable steps you can take right now to fix those mistakes and generate more sales.
By doing these 8 things, you will avoid overwhelming your audience, keep them on your site longer, capture their attention and create that emotional pull to your brand which will increase sales in the long run. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Connect with Erin: | |||
| Pinterest for eCommerce Shops with Tara Reid | 05 May 2021 | 00:25:02 | |
Contrary to the common perception that Pinterest is just for recipes and craft projects, there is a high percentage of people who use Pinterest to shop. This creates a huge opportunity for eCommerce businesses to drive traffic through the platform. That’s why episode 50 of the Product Powerhouse Podcast is about the power behind Pinterest for eCommerce businesses! In this episode of the Product Powerhouse Podcast, Tara Reid is sharing the importance of using Pinterest as a marketing tool and actionable steps you can take right now to use this tool to drive business.
Pinterest is so different from social media and can drive customers to your eCommerce business in a whole new way. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| 4 Questions to Ask When Your Product Isn't Selling | 28 Apr 2021 | 00:17:03 | |
Every entrepreneur has experienced their own version of launching a product and making no sales after expecting a great turnout. That’s why episode 49 of the Product Powerhouse Podcast is about 4 questions to ask when your product isn't selling! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of understanding a few reasons your products might not be selling and actionable steps you can take right now to learn from your mistakes and get your products off your site and into your customers hands.
The work you do to improve and to figure out why things aren't selling as you’d like them to will help your business overall in the long run. Keep going and don’t give up when something isn’t successful at first. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| Using Google Search Console with Julia Bocchese | 21 Apr 2021 | 00:32:27 | |
SEO and Pinterest strategies should be approachable and easy to implement for all small businesses. That’s why episode 48 of the Product Powerhouse Podcast is about Google Search Console! In this episode of the Product Powerhouse Podcast, Julia Bocchese is sharing the importance of using Google Search Console to locate your broken links and actionable steps you can take right now to course correct some of these SEO errors.
There is a lot of techy things you can do with your site that may not be for everyone, however, Julia and I are confident you can DIY the tips and tricks we shared today to resolve those broken links and errors that may be negatively affecting your SEO. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Seeds for SEO Success
Ep. 25 of the Product Powerhouse Podcast- Pinterest Tips for Your Product Shop with Julia Bocchese Connect with Erin: | |||
| 7 Valuable Lessons I've Learned From Running My Business for 7 Years | 28 Jun 2023 | 00:24:58 | |
In this episode of Product Powerhouse, host Erin Alexander reflects on the valuable lessons learned from running her business for 7 years. She shares insightful anecdotes and personal experiences that highlight the importance of celebrating success, surrounding oneself with a supportive network, and being resilient in the face of challenges. Erin emphasizes the need to adapt in the ever-changing entrepreneurial world and to trust one's instincts. Additionally, she encourages listeners to embrace the journey and enjoy the process of entrepreneurship. Main topics covered in this episode: - The power of celebrating success and overcoming self-criticism - The importance of surrounding oneself with supportive people - The value of being flexible and adaptable in business - Learning from mistakes and viewing them as opportunities for growth - Embracing persistence and resilience in pursuit of one's dreams In conclusion, Erin Alexander expresses gratitude for her journey in entrepreneurship and the valuable lessons she has learned over the past 7 years. She encourages listeners to reflect on their own journeys and apply the lessons shared in this episode. Through embracing celebration, support, adaptability, learning from mistakes, and persistence, Erin believes that listeners can find success and fulfillment in their own businesses. Don't miss this thoughtful and inspiring episode that sheds light on the realities of running a business and provides valuable insights for entrepreneurs at any stage of their journey. Connect with Erin: | |||
| Migrating your Product Business to Shopify | 14 Apr 2021 | 00:21:32 | |
Migrating over to Shopify is generally an overall easy task, however, it can be tedious and repetitive. That’s why episode 47 of the Product Powerhouse Podcast is about my tips for migrating to Shopify! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of working smarter not harder when it comes to migrating and actionable steps you can take right now to move your product-based business to Shopify.
If you find that Shopify is the right platform for you, follow my tips to migrate your business over like a pro to make the process as easy as it possibly can be. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ERIN ALEXANDER: LINKS MENTIONED IN EPISODE Connect with Erin: | |||
| Creating a Community that Works for your Business with Sarah Airey | 07 Apr 2021 | 00:37:36 | |
Creating a community on Instagram to generate organic sales is not only a way to reflect on your business foundation but is a way to humanize your brand and put your best self forward online. That’s why episode 46 of the Product Powerhouse Podcast is about creating a community that works for your business! In this episode of the Product Powerhouse Podcast, Sarah Airey is sharing the importance of branding and actionable steps you can take right now to humanize your brand and gain that traction you’re working towards.
People like buying products from people that they like so if you’re creating this community and space where your customers know you and trust you, you’re going to see a difference in your engagement and in turn, your sales. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Sarah Airey Co. Connect with Erin: | |||
| Legally Handmade with Art Steel | 31 Mar 2021 | 00:58:46 | |
Today’s episode is one of the most important episodes we have ever done. Up until now, the market has been lacking in legal resources designed specifically for product-based and handmade businesses. That’s why episode 45 of the Product Powerhouse Podcast is about protecting your business! In this episode of the Product Powerhouse Podcast, Art Steel is sharing the importance of protecting your business with legal terms on your site and actionable steps you can take right now to get your business set up with everything you need.
Stop using service-based business terms or less than ideal generators and try to make them work for you when you can get everything you need from a commercial lawyer who offers templates that fit your business type. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| Successful Product Launches with Emily Kurth | 24 Mar 2021 | 00:33:14 | |
After losing money on launches before, Emily created a launch blueprint. The first launch she did with that blueprint, she made $1,500 and every launch she has done since then has generated more and more income every single time. That’s why episode 44 of the Product Powerhouse Podcast is about how to be strategic when launching your product-based business! In this episode of the Product Powerhouse Podcast, my guest Emily Kurth is sharing the importance of setting yourself up for a successful launch and actionable steps you can take right now to plan and prepare for your own launch.
So many of us business owners have learned these techniques and things we’re supposed to be doing and sometimes they just don’t fit into who we are. There are 100 ways to do business, so if one doesn’t feel aligned with who you are, simply don’t do it. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening!
Connect with Erin: | |||
| Dos + Don'ts of asking for Customer Reviews | 17 Mar 2021 | 00:13:35 | |
Fun fact: 56% of all shoppers read more than 4 reviews before they make a purchase. That’s why episode 43 of the Product Powerhouse Podcast is about the dos and don’ts of asking for customer reviews. In this episode of the Product Powerhouse Podcast, I’m sharing the importance of asking your customers for reviews and actionable steps you can take right now to set up an automated process that asks your customers for you.
Reviews are good for driving sales, building trust, help boost your SEO, and it can also problem-solve for both your customers and your business. So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| Increasing the Average Order Value in Your Shop | 10 Mar 2021 | 00:18:47 | |
Sometimes shop owners focus a lot of their time on just increasing traffic to their website and not worrying about orders on the website. If you focus on increasing your average order, then you can take advantage of that traffic that is coming. That’s why episode 42 of the Product Powerhouse Podcast is about increasing your average order value! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of increasing your average order value (AOV for short) and actionable steps you can take right now to get started and use my tips to work for YOUR business.
If you found this episode helpful in learning why your AOV is important, how to even increase your average order value, and some apps that can help get you started, I would love to hear from you. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening!
Connect with Erin: | |||
| Using Google Ads to Drive Traffic to Your Shop with Marta Luvian | 03 Mar 2021 | 00:23:29 | |
Something that I get asked about a lot, but actually have very little knowledge of is paid marketing and advertising. That’s why episode 41 of the Product Powerhouse Podcast is about making Google Ads more approachable! In this episode of the Product Powerhouse Podcast, Marta Luvian and I are sharing the importance of considering Google Ads for your business and actionable steps you can take right now to get your business and website ready for ads.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! Anchor Marketing Connect with Erin: | |||
| How to Set Your Brand Apart with Great Product Photography from Gari-Ann Kia | 24 Feb 2021 | 00:43:29 | |
Consistency is the key in having a consistent brand on your website and social media. That’s why episode 40 of the Product Powerhouse Podcast is about brand and product photography! In this episode of the Product Powerhouse Podcast, Gari-Ann and I are sharing the importance of having captivating product photography and actionable steps you can take right now to take really nice product photography.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! Photography Website Connect with Erin: | |||
| Three Mindset Shifts that Helped Me Reach Six Figures | 17 Feb 2021 | 00:15:37 | |
Mindset is something I never really thought about until I was in business. I didn’t really know that you could change your thoughts consciously. That’s why episode 39 of the Product Powerhouse Podcast is about the mindset shifts that have helped me grow my business to six figures! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of constantly working to improve your mindset and the actionable steps you can take too.
I’m not all about that 6 figure hustle. I don’t believe you have to make 6 figures to be successful. Every person and business is different. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ERIN ALEXANDER: BOOKS MENTIONED IN THIS EPISODE: You Are a Badass by Jen Sincero Year of Yes by Shonda Rhimes The Big Leap by Gay Hendricks Connect with Erin: | |||
| The Power of Selling One Product with Grace Hayden | 10 Feb 2021 | 00:29:00 | |
It’s easy to get sucked into the idea that if a product isn’t selling then we have to scrap that idea and start over or even add more products to our shop, but that’s not always the right answer. Episode 38 of the Product Powerhouse Podcast is about creating a valuable product for your customers! In this episode of the Product Powerhouse Podcast, Grace Hayden and I are sharing the importance of being known for one thing and actionable steps you can take right now to narrow in on your niche.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! CONNECT WITH GRACE HAYDEN: Ecom Email Elixer Connect with Erin: | |||
| How an Organized Canva Account Helps You Create Better Designs with Brenda Cadman | 22 Jun 2023 | 00:39:44 | |
In this episode of Product Powerhouse, host Erin Alexander chats with Canva expert Brenda Cadman about the benefits of an organized Canva account. Here are three key takeaways from the episode: - Cluttered workspace results in a poorer quality product as creators become frazzled looking for everything. Having a clean and organized workspace in design tools like Canva leads to a clarity of focus and faster creation. - Specializing in a particular tool or area of expertise can make it easier to get referrals. Brenda Cadman shares how she developed a high level of expertise in Canva that most people do not have. - The lost cost of disorganization can hinder productivity and opportunities for profitable work. Brenda provides tips and strategies for organizing your Canva account to improve your content creation efficiency. Don't wait any longer to get organized and improve your content creation process with these tips and strategies from Brenda and Erin. Head over to the podcast episode now to learn more! Connect with Erin: | |||
| 2021 Trends in eCommerce | 03 Feb 2021 | 00:20:44 | |
Everyone always wants to know the latest trends in business. That’s why episode 37 of the Product Powerhouse Podcast is about trends in eCommerce that we can expect in 2021! In this episode of the Product Powerhouse Podcast, I’m sharing some trends we saw in 2020 and how they are going to keep going strong or shift in 2021. Because of the ways we’ve had to adapt our business to avoid personal contact as much as possible some cool trends in e-commerce have emerged.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Connect with Erin: | |||
| 7 Common eCommerce Shop Mistakes to Avoid When Selling Online | 27 Jan 2021 | 00:19:01 | |
I’ve watched eCommerce businesses make these mistakes over and over again. That’s why episode 36 of the Product Powerhouse Podcast is about addressing the 7 most common eCommerce shop mistakes to avoid when selling online!
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Connect with Erin: | |||
| Speaking Directly to your Customers through your Website Copy with Krista Walsh | 20 Jan 2021 | 00:31:30 | |
Have you ever read a website and thought, “They are speaking to me”? It’s possible to do that with your product listings and website copy for your customers too. That’s why episode 36 of the Product Powerhouse Podcast is about speaking directly to your customers through your website copy! In this episode of the Product Powerhouse Podcast, Krista Walsh and I sharing the importance of using your customer voice to create your website copy and actionable steps you can take right now to understand what your clients are feeling when they come across your site. Some of the talking points Krista Walsh and I go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways! Join the Midweek Missive
Email Marketing blog post by Krista Connect with Erin: | |||
| Leaning into your Intuition as a New Business Owner with Claudia of Spring Wild | 13 Jan 2021 | 00:26:15 | |
Launching a business takes a lot of hard work and dedication. The last year of world shifts has taught us that now is the time to truly follow our dreams and that’s what Claudia of Spring Wild did in 2020. Episode 36 of the Product Powerhouse Podcast is about leaning into your intuition as a new business owner with Claudia of Spring Wild! In this episode of the Product Powerhouse Podcast, Claudia and I are sharing the importance of taking smaller steps to reach your goals even if you really want to rush something.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! Shop Connect with Erin: | |||
| My Business Lessons from 2020 and Visions for 2021 | 06 Jan 2021 | 00:26:24 | |
Going into a new year is always daunting as a business owner. We do our best to make plans but sometimes that doesn’t always pan out the way we anticipate it will. That’s why episode 33 of the Product Powerhouse Podcast is about my business lessons from 2020 and visions for 2021! In this episode of the Product Powerhouse Podcast, I’m sharing some of the major lessons in my business and life from 2020. You’ll also hear what I have planned for 2021.
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways! CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| Mindset and Time Management for Business Owners with Britt Tucker | 30 Dec 2020 | 00:33:13 | |
This year has caused a big shift in many of our lives and we need to take care of ourselves now more than ever. That’s why episode 31 of the Product Powerhouse Podcast is about mindset as business owners and managing our time correctly! In this episode of the Product Powerhouse Podcast, Britt Tucker and I are sharing the importance of mindset and time management as business owners. We also discuss actionable steps you can take right now to move past the fear of what other people think. Some of the talking points Britt and I go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways! CONNECT WITH BRITT TUCKER: Instagram - Get your complimentary life coach session by DMing her and saying you came from Erin’s show Website Connect with Erin: | |||
| Launching Just in Time with Jess of Bella Vida Candles | 23 Dec 2020 | 00:21:01 | |
This year has been financially devastating for so many families. Many have turned to launch their dream businesses to make ends meet. That’s why episode 31 of the Product Powerhouse Podcast is about launching a product business just in time! In this episode of the Product Powerhouse Podcast, Jess and I are sharing her experience of growing her business this year. Some of the talking points Jess and I go over in this episode include:
I hope this interview inspires you to truly grow the business you want. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! Shop Connect with Erin: | |||
| Using a Business Retreat to Focus on the Vision and Growth of your Business | 16 Dec 2020 | 00:15:27 | |
Whatever you are doing right now, grab a pen and your planner or open up your calendar app and schedule yourself a business retreat. This week, episode 30 of the Product Powerhouse Podcast is all about having a business retreat! In this episode of the Product Powerhouse Podcast, I’m sharing the importance of taking time away from the day-to-day of your business to plan and actionable steps you can take to make the most of your business retreat. Some of the talking points I go over in this episode include:
Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! Connect with Erin: | |||
| The Importance of Systems and Processes for Shops with Erin Taylor | 09 Dec 2020 | 00:26:28 | |
Do you feel like you are looking at a massive to-do list every day and feel overwhelmed? This week, episode 29 of the Product Powerhouse Podcast is about taking your business from paper to digital! In this episode of the Product Powerhouse Podcast, Erin Taylor and I are sharing the importance of having the right systems in place. Some of the talking points Erin Taylor and I go over in this episode include:
Renovate your business so you can be a calm creator and put JOY back in the making. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways! Lunimae Connect with Erin: | |||
| Shopify Web Design Case Study with Bella Vida Candles | 02 Dec 2020 | 00:21:48 | |
You might be wondering what it’s like to work with a designer to create your Shopify website. That’s why episode 28 of the Product Powerhouse Podcast is showcasing a client of mine who went through the design process with my company, Product Powerhouse (Formerly Alexander Design Company)! Shop Connect with Erin: | |||
| How genuine connections and relationships can lead to fun collaborations with Kate De Palma | 10 May 2023 | 00:32:55 | |
In this episode of the Product Powerhouse podcast, host Erin Alexander chats with Kate De Palma from Scented Designs all about the world of collaborations in business, discussing the benefits, challenges, and important considerations to keep in mind when working with other makers or small businesses. On this episode we cover …
Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways! Learn more about Erin and how I help product-based business owners at Product Powerhouse. CONNECT WITH KATE DE PALMA: CONNECT WITH ERIN ALEXANDER: Connect with Erin: | |||
| Launching a Boutique in 2020 with Jess Nicklos | 25 Nov 2020 | 00:28:45 | |
If you’ve ever wondered what it would look like to open a boutique in the middle of 2020, then this episode is for you! Episode 27 of the Product Powerhouse Podcast is all about launching a new boutique in 2020 with Jess Nicklos! In this episode of the Product Powerhouse Podcast, Jess Nicklos is sharing how she phased out of her event planning business into a boutique all while working a 9-5. Some of the talking points Jess Nicklos and I go over in this episode include:
Launching in the middle of a worldwide pandemic is no joke, but Jess gave some real insight to what she focused on and what worked for her. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Instagram Connect with Erin: | |||
| Opt-In Ideas for Shop Owners | 18 Nov 2020 | 00:20:19 | |
Most opt-in ideas are for business owners that don’t sell products. That’s why episode 26 of the Product Powerhouse Podcast is about opt-in ideas specifically for shop owners!
So be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Connect with Erin: | |||
| Pinterest Tips for your Product Shop with Julia Bocchese | 11 Nov 2020 | 00:23:09 | |
I’ve always wondered at the best practices and strategies for shop owners on Pinterest especially with all the new changes to the platform over the last year.That’s why episode 25 of the Product Powerhouse Podcast is about Pinterest! In this episode of the Product Powerhouse Podcast, Julia Bocches is sharing the importance of being consistent on Pinterest and actionable steps you can take right now to sell more products on Pinterest. She also gives some great ideas for sharing seasonal products.
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