Process The Podcast – Détails, épisodes et analyse

In this episode, Arielle Thomas interviews Emma Kaye, also known as Kemma, a viral Instagram ceramicist. They discuss Emma's journey from law school to becoming a successful ceramic artist, the challenges of keeping up with demand, and the evolution of her business. Emma shares her passion for creating art and the joy it brings to her and her customers. They also talk about the introduction of matcha to her business and the importance of incorporating rituals and self-care into daily life. Kemma discusses her journey of sourcing and testing matcha, partnering with a Japanese farm, and creating a slow and intentional business. She emphasises the importance of finding the right matcha and working with a farm that has a long history of matcha production.

Kemma shares the positive feedback she has received from customers and the joy she finds in creating products that make people feel great. She also talks about her content creation process on Instagram, TikTok, and YouTube, and how she balances her creative work with the business side of Kemma. She reflects on the value of support from friends and the inspiration she finds in travel and artist residencies. She shares her plans for the future, including launching more art prints and continuing to make everyday moments more special.

To learn more about Kemma and shop her pieces, find her Instagram here.

Find her website here.

Find your host, Arielle Thomas on Instagram here.

Learn more about the production company Cinema Thom here.

See you next Sunday x

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In this episode, the host, Arielle Thomas, discusses her struggle with confidence and selling herself and her work. She talks about the challenges she faces in pitching and signing new clients recently, especially in the current economic climate. She shares the goal of making her podcast the biggest creative podcast in Australia and building her production company, Cinema Thom, into a profitable business. She also mentions working on a course to teach others how to sell and build their businesses with video. Arielle expresses her uncertainty and the need for self-work to overcome her insecurities and navigate her multi-faceted career.

Honest and raw as a creative business owner, hopefully, this episode will make our audience feel less alone.

Find Process the Podcast on Instagram here.

Find Process the Podcast on TikTok here.

Find your host, Arielle Thomas on Instagram here.

Find your host Arielle Thomas on Tik Tok here.

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In this episode of Process, Bridie Gilbert discusses her work as a fashion editor and stylist, reflecting on her time at Russh magazine and her current freelance career. She talks about the influence of independent magazines like Russh on her style and creative identity. She also discusses the changes in the industry, including the shift towards native content and the involvement of advertisers in the creative process. Bridie shares insights into her process for shoots, highlighting the importance of trust and creative freedom. We discuss Bridie's career journey, her approach to styling, the importance of trust and collaboration, and the challenges of curating a personal aesthetic. Bridie also shares her thoughts on the fashion industry, the role of a fashion editor, and the future of print magazines. She emphasises the need for originality and meaningful work, and the importance of letting things come to you rather than forcing them.

Within the episode Bridie mentions Print Magazine, Gentlewoman and Harper's Bazaar France.

Find Bridie on Instagram here.

Find your host, Arielle on Instagram here.

Find our podcast Process, on Instagram here.

See you next Sunday! x

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Emma Mulholland, the founder of the fashion brand Holiday, discusses her journey in the fashion industry and the evolution of her brand. She talks about her childhood growing up in coastal Australia and her early interest in fashion. Emma shares her experience of starting her label and the challenges she faced. She also discusses the unique aesthetic of Holiday, which is influenced by surf-wear culture and aims to bring the carefree feeling of a holiday into everyday wear. Emma emphasises the importance of community and collaboration in her brand, and how she has cultivated a sense of family among her friends and supporters.

She also talks about the growth and maturity of the brand, while still maintaining its playful and fun identity. We discuss her experience with Fashion Week and the inspiration behind her brand, Emma on Holiday. She talks about staying true to her brand identity and the challenges of navigating trends.

Find Em on Holiday here.

Find you host, Arielle Thomas here.

Find Process the Podcast on Insta here.

See you next Sunday!

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In this episode, I sit down with the editor & publisher of T Magazine and soon-to-be publisher of Cosmopolitan Australia Katarina Kroslakova. She shares her journey in the publishing industry and the challenges she faced. She discusses the process of starting her own magazine, the financial aspects of publishing, and the importance of having a strong team. Katarina also talks about the high standards she sets for her publications and the importance of attention to detail. She emphasises the need for constant learning and staying ahead of the curve in the industry. She shares her approach to curating content and pitching ideas, highlighting the importance of being unique and confident in your product.

We discuss the launch of Cosmo and the success they have seen with advertisers. She emphasises the importance of having a strong commercial team and the value they bring to a business. We talk about their unique, off-circuit approach to selecting cover stars for TMAG and the importance of being unpredictable and surprising. Of course, as a publisher, I asked her thoughts on Australian media, TikTok, and podcasting, and discussed the plans for T Magazine and Cosmo ahead of its launch in the coming months.

Visit T Magazine on social here.

Visit KK on social here.

Visit the upcoming socials of Cosmo Australia here.

Find Process the Podcast on Instagram here.

Find Process the Podcast on Tik Tok here.

Find your host Arielle on Instagram here.

Visit Cinema Thom here.

See you next Sunday!

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In this episode, Steffanie Ball, founder and CEO of En Gold shares the journey of her business. She starting by sourcing vintage pieces on Facebook marketplace to designing her own collections, sold internationally. She explains how she discovered a gap in the market for unique and affordable furniture in Australia, which led her to start an Instagram account and eventually launch En Gold.

We discussed the challenges she faced in sourcing and manufacturing her products, including finding a stonemason to make marble plinths and navigating the production process in China. She also highlights the importance of embracing imperfections and the philosophy of Wabi Sabi in her designs.

En Gold is a furniture brand that specialises in handcrafted pieces made from native materials in the Philippines. The founder, Arielle Thomas, moved her family to the Philippines to be closer to the craft and ensure the pieces were made with justice. The brand's range includes Dali collections made from native timbers, seagrass, and rattan. The craft in the Philippines is untouched by technology, with everything being done manually. The process of creating En Gold's furniture involves hand braiding, hand weaving, hand sanding, hand painting, and screen printing. The brand also uses fossil stone, which is a soft and porous stone that is carved into tiles and used in their furniture.

Find En Gold here.

Find them on Instagram here.

Find your host Arielle on Instagram here.

And find us at Process in Instagram here.

See you next Sunday!

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In this episode, Arielle discusses the importance of patience and shares her journey in building her podcast. She explores the definition of patience according to Stoicism and identifies triggers that make her impatient. Arielle emphasizes the need to focus on the present moment and its challenges, as well as the importance of self-awareness and self-acceptance. She also discusses the role of curiosity and ambition in her career choices and highlights the value of gratitude and building relationships. Arielle provides strategies for improving patience, such as focusing on personal growth, identifying strengths, and setting realistic goals.

Also promised, are some very cute mood boards! Head to cinemathom.com/podcast and follow the prompts to our Dropbox folder.

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See you next Sunday x

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Mary Lou Ryan, also known as just Lou, shares her role as co-founder and director of supply chain and sustainability at Bassike. She explains how the COVID-19 pandemic prompted the company to reflect on its business and consider its future direction. Lou shares her passion for sustainability and responsible business practices, particularly in the fashion industry. She discusses the challenges of implementing sustainable practices, such as reducing waste and choosing low-impact materials. Lou also emphasises the importance of partnerships and continuous improvement in driving positive change. Bassike is focused on balancing creativity and commercial needs, with a push and pull between the two. They value customer feedback and use it to inform their product development. In recent years, they have shifted to a more flexible and responsive approach, with quicker time-to-market and reduced seasonal collections. Local manufacturing is important to them as it allows them to quickly respond to customer needs. The brand's DNA is centred around oversized, relaxed, and comfortable silhouettes. They prioritise sustainability and being good citizens of the world. Bassike aims to stay authentic to their brand DNA as it evolves and expand globally in the coming years.

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Follow Process the Podcast on Instagram here.

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Baina is a brand that celebrates bathing and the routine of bathing. In this interview, I sit down with Bailey Meredith, Co-founder, CEO and Creative Director of Baina, based out of Sydney. Bailey and her childhood friend, Anna, set out with the idea of creating a business in the homeware space that focused on a product that didn't have a size curve, had no seasonality, and was gender-neutral. They landed on towels as their product and have worked with the same manufacturer in Portugal since the beginning. Baina has built a strong brand reputation through its connection with customers, and their focus on quality and design, transparency and authenticity. This self-funded brand takes a considered approach to growth, ensuring they can support and sustain it.

We pull apart her shoots, and hear about the upcoming growth of the brand and Bailey's way of creating one of the most visually sought-after brands on the market.

Find Baina on Instagram here.

Find your host Arielle on Instagram here.

Find Process the Podcast on Instagram here.

Find Process the Podcast on Tik Tok here.

Find Process the Podcast on Youtube here.

See you next Sunday! x

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In this episode, I share some valuable lessons I've learned throughout her career in the production business. I share the importance of prioritising tasks and doing the hardest thing first, as well as the mindset shift of rehearsing things to remove pressure and foster creativity. I also talk about the concept of allocating levers to achieve goals when you get stuck and the power of reverse engineering. I also emphasise that success is a result of consistent effort and a hundred smaller nudges, rather than one big opportunity.

This episode also features our first-ever competition with Papier!

To go in the running to win 1 of 10 beautiful notebooks, follow Papier and Process the Podcast on Instagram, and tag a friend you're proud of!

Entries close May 3rd, 2024 at midnight. We'll share our winners on May 5th, 2024 in time for next week's episode.

Find your host Arielle on Instagram here.

Find Process the Podcast on Instagram here.

Find Process the Podcast on Tik Tok here.

Find Process the Podcast on Youtube here.

See you next Sunday xx

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