"You had an idea every ten seconds for Vogue. You can have an idea every ten seconds for yourself." - Kirstie Clements Welcome back to Process: Encore. In this archival series, we bring forward the timeless dialogues that laid the groundwork for Process.  This week, Arielle revisits a deeply layered, expansive conversation with best selling author, journalist, and legendary former Editor-in-Chief of Vogue Australia, Kirstie Clements. Kirstie’s 27-year trajectory at the absolute pinnacle of fashion publishing is a masterclass in creative longevity. Starting on the reception desk at age 23, she scaled the masthead to lead the iconic title through nearly thirteen years of epochal cultural shifts, international coups like anchoring Karl Lagerfeld's guest editorship and massive corporate evolutions.  In this honest session, Kirstie unpacks what happens when you step out of a rigid corporate cocoon, how she completely shed the heavyweight skin of public expectation, and what it truly means to safeguard your innate creative power. Inside this Episode:  00:00:00 - From Vogue Receptionist to Editor in Chief: A look at a legendary 27-year trajectory, proving why mastering the unglamorous nuts and bolts of an industry scales creative longevity. 00:06:29 - Building a Vision for Australian Vogue: Navigating the intricate tightrope between corporate commercial profitability and world-class aesthetic execution. 00:12:51 - Karl Lagerfeld Guest Edits Vogue Australia: An inside look into the complex, midnight operational choreography of securing one of fashion’s biggest editorial coups. 00:14:45 - Lessons from Fashion Legends: Unpacking the relentless stamina and surprisingly unpretentious nature required to keep a creative fountain thriving over a lifetime. 00:16:16 - The Pre-Social Media Era: Celebrating the legacy of keeping monumental interactions private, far away from the obligations of front-facing camera validation. 00:20:19 - Life After Vogue: The profound psychological execution of self-reinvention once you entirely decouple your identity from corporate structures. 00:35:50 - Creative Reinvention and Freedom: Moving past corporate politics to realize that your innate ability to generate ideas can never be institutionalized. 00:44:01 - Modern Pressures on Women: Deconstructing the hyper-monetized, algorithmic anxiety targeting women's aesthetics and biological timelines. 00:53:52 - Advice for Overwhelmed Creatives: Why modern multi-hyphenates must intentionally protect their artistic sensibilities from copy-and-paste digital algorithms. 01:02:44 - What Inspires Kirstie Now: Shifting entirely away from corporate consensus to find ultimate creative sovereignty in travel, freedom, and deep mentorship. Connect with our Guest: Kirstie Clements on Instagram: @kirstie_clements (http://bit.ly/4oNOVSS) Website: www.kirstieclements.com.au Substack: @kirstieclements (https://bit.ly/4eyPcEh) Read Her Books:  Why Did I Buy That? (https://amzn.to/4eCKipX) The Vogue Factor (https://amzn.to/4eyA9uk) Impressive (https://bit.ly/4fVBIoy) Enjoyed this Encore?  Join our Community! Your host, Arielle Thomas, on Instagram,⁠@arielle.thomas⁠ (https://bit.ly/4v21hby) Us, on Instagram,⁠@processthepodcast (https://bit.ly/4xJ1EKl) Whatsapp Community @processthepodcast (https://bit.ly/44pdcFf) Follow us to get notified every time a new episode drops every Tuesday.  See you at the next one!

"I don't say to my assistants that you're working for me... you're working for the picture, so everything you do is about making the picture better. The picture is my boss." - Georges Antoni Welcome back to Process: Encore. In this archive series, we spotlight the foundational conversations that continue to guide our creative landscape, unedited, uncut, and re-centred for our community today. This week, we are throwing it back to a deeply insightful conversation with one of Australia’s most in-demand commercial fashion photographers, Georges Antoni.  Georges took a beautifully unconventional route into the industry, transitioning from corporate strategy at Coca-Cola and PricewaterhouseCoopers to shooting portfolio books out of his parents' crystal-cabinet front room. Today, he architects massive productions for leading brands while fiercely maintaining a family-first philosophy. In this episode, Georges and Arielle pull apart the critical intersection of artistic integrity, active diplomacy on set, and why Australian retail is falling behind on a global scale. Inside the Episode: The Potency of Art Buying: Why conservative corporate hierarchies give local retailers a major global disadvantage. The "Picture as the Boss" Protocol: Stripping ego entirely out of production so the whole team serves the final image. The 95% Active Diplomacy Matrix: How to manage high-volume commercial mechanics while making talent feel entirely unjudged. The 1,900 Lighting Diagram Rule: Why Georges documents every single setup to avoid lazy, repetitive lighting styles. The Unified Creative Umbrella: Constructing a symbiotic stills-and-motion framework to stop fractured social media content. Selling the Sizzle Over the Brand: Shifting from flawless product form to building an identity consumers actually want to ascribe to. Connect with our Guest: Georges Antoni on Instagram: @georgesantoni Website: www.georgesantoni.com Enjoyed this Encore?  Join our Community! Your host, Arielle Thomas on Instagram, ⁠@arielle.thomas⁠ Us, on Instagram, ⁠@processthepodcast Whatsapp Community @processthepodcast Follow us to get notified every time a new episode drops every Tuesday.  See you on the next one!

Most people think music supervision is just "picking cool songs."  Winslow Bright is here to prove it’s actually a high-stakes chess match involving seven-figure budgets, complex copyright laws, music language translations, and ego-management of the world’s top directors, to the creatives and individuals who own the projects.  From her origins of running iPods for Wes Anderson, burning CDs, to her current role as Co-President of Premiere Music Group, Winslow has navigated the most complex licensing deals in the business.  In this episode, we deconstruct the invisible labor behind the world’s most iconic sonic moments, from advertisements for Tiffany & Co to the races of pushing out content for the Met Gala.  In this Episode:  A long-standing creative friendship. The Wes Anderson era: Running iPods and early lessons. Defining the Role: What does a Music Supervisor actually do? Creative Deciphering: Turning a director’s vague reference into a perfect track. The Money: Budgeting and licensing costs for "Big Music." Case Study: The Tiffany Campaign and reimagining "Happy Together." The Met Gala: The race to create viral fashion reels. The Toolkit: Why platforms like Disco and FrameSet are essential. Featured in this Episode: The Making of Tiffany and Co. Happy Together  Agency: Premiere Music Group Platforms we’re loving:  Disco Platform | FrameSet Say hello!  Our Guest: @winslowbright Your host: @arielle.thomas  Us: @processthepodcast

In this episode, we did a deep dive into what it takes to scale creativity and manage a team. This is so insightful and I learned a lot. Hatrik House is one of Australia's leading creative agencies where strategy, communications and design live under one roof. Working away for clients like Sephora, The Beauty Chef, The Daily Aus, Monday Swimwear, Papa Salt Gin... the list goes on. If you love this episode, send it to a friend! Subscribe, review & follow us on socials. See you next week! Hosted on Acast. See acast.com/privacy for more information.

Grace O'Neill has big things in store for the comeback of Elle Australia. In this episode, we dive into how she gathered her team of creatives and writers, her thinking behind the traditional print industry and how she's building up the brand of Elle Australia one idea at a time. Her own podcast After Work Drinks is a must-listen for the girls. It's the ultimate 'just feel like I'm hanging out with my friends' podcast, which Grace co-hosts with her best friend Isabelle Truman. We also muse over the work of Rick Rubin in his super-successful book The Creative Act: A Way of Being. He's inspired us both to re-think the day-to-day creativity and the process of creating something, rather than only looking for that 'stand back and see it' moment when something is finished. Highly recommended. I hope you love this episode, please subscribe, leave a review and share with a friend, all the things! For this episode, Process has partnered with Flaunter. The all-in-one PR tool to help you be a PR Pro! Head to Flaunter here and check it out! See you next week! Hosted on Acast. See acast.com/privacy for more information.

In this episode we get up to speed on all things Process the Podcast and how I decided to go all in with it. I’m stripping it back to move forward. This episode kicks off with the great Steve Jobs and an interview from the Santa Clara Valley Historical Association, they conducted an unscripted film interview with Steve Jobs in 1994. I’ve rearranged my career to work on this podcast and see its potential. Sacrifice is hard, going after what you want is hard, and admitting that you may be focusing on the wrong things and staying focused when there are so many shiny new things to try on the internet, is hard! But as my 2024 vision board says, nothing changes if nothing changes! What are you up to this year that you want to rearrange your career to achieve? Share this episode, leave a review, follow us on Instagram, and all the things! Thank you for being a part of the process, see you next week. Hosted on Acast. See acast.com/privacy for more information.

This episode is an insightful journey into the artistry of renowned Australian filmmaker Phillip Noyce. It is tailored for filmmakers, producers, screenwriters, actors, and all creatives shaping the dynamic landscape of the motion industry. Join your host Arielle Thomas, as we explore the distinguished career of Phillip Noyce, a luminary whose cinematic achievements have captivated global audiences. From the heart-pounding suspense of "Dead Calm" to the profound storytelling of "Rabbit-Proof Fence," Noyce's work serves as a masterclass in cinematic excellence. We dissect Noyce's directorial finesse, unravelling the techniques that have garnered critical acclaim and set industry standards. Hear exclusive insights into Noyce's creative process, with behind-the-scenes revelations from the sets of his iconic films. Whether you're a seasoned professional or an aspiring creative, Process is your gateway to a deeper understanding of filmmaking, narrative craftsmanship, and the profound impact of storytelling. If you enjoy this episode, please subscribe, share and leave a review! #ProcessthePodcast #FilmmakingExcellence #PhillipNoyce #CraftingStories #Cinema #PodcastForCreatives #Directing #Director #filmmaking #australianfilmmaker Hosted on Acast. See acast.com/privacy for more information.

Process the Podcast is back! After a small break, I'm back interviewing the creme de la creme of Australia creatives across fashion, media, photography, film and design landscapes. This week's episode was recorded during SXSW Sydney with Soho House's Head of Memberships APAC Lexie Rodriguez and Head of Memberships, Cities Without Houses Dominique Bellas. We hear all about the long-awaited Sydney House, what it takes to build a worldwide community of members and their secret sauce to making any space feel like home. To sign up for Soho House's Cities Without Houses, click here and we may see each other around! I adore these ladies, and I hope you can tell how much fun we were having during their pop-up residency in Sydney late last year. To learn more about Process the Podcast, follow us on socials @processthepodcast on Instagram and Tik Tok. We're back next week with a Hollywood film director... pinch me! See you next week! Hosted on Acast. See acast.com/privacy for more information.

Katherine Denton is a force to be reckoned with. One of Melbourne's most successful TikTokers, she's also one of the newest content creators on the scene. Within two years, she's cemented herself in the Australian fashion industry working with premium and luxury brands. She's here to stay with the launch of Katherine Denton Jewellery. In this episode, we dive into the hard work it takes to grow an audience, her approach to the competition, and her unique way of using others' paths to success to guide her own. This conversation was such a pleasure, and everything we covered can be found below! If you loved the sound of Text Tok, head to thomprojects.com and sign up for our Beta here! To follow your host (me, Arielle Thomas), jump over to Instagram here. Follow Process the Podcast on Instagram here. Check out the iconic lobby photo of Katherine and Louis at the Lobby Bar. Head straight to Katherine's TikTok here. Stalk her on Instagram here. Follow all things Katherine Denton Jewellery here. Head to the website here. Don't forget to subscribe & leave a review! Thanks for listening! See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

My great friend and working actor Rebecca Rittenhouse takes me through very complicated Screen Actors Guild and Writers Guild of America strikes currently taking place. These two very important American Unions are going up against steaming giants we know and love like Netflix, Paramount, Amazon and Apple. It's complicated, multi-layered and you can really feel for actors and writers who want to work, they just want to do it fairly. Join us as Rebecca shares the complexities from a working actor's point of view, during this incredibly important time for film, television, and content professionals worldwide. I hope you love this episode! Follow Rebecca Rittenhouse on Instagram here. Find your host, Arielle Thomas here. Subscribe to Process the Podcast and never miss an episode! Hosted on Acast. See acast.com/privacy for more information.

In this episode, we interview the viral graphic design, and brand designer Taylor Amy. At 25 years old, her timeless aesthetic and bold way or sharing her client briefs, passion projects and even rejected designs, speak volumes for the community that she's cultivated online. We chat through the highs and the lows of being a freelance creative and how sometimes your business going quiet, can offer the best silver linings, and lead you to where you always needed to go. I hope you love this episode! Check out Taylor Amy's work on Instagram here. Find your host, Arielle Thomas here. Subscribe to Process the Podcast and never miss an episode. Hosted on Acast. See acast.com/privacy for more information.

This week has been madness, AND I've launched a new arm of the business. Introducing Thom Projects! The momentum of organic, mobile-first video is pouring into my inbox, our team can't really deny this anymore. It has to stand alone, away from the Cinema Thom campaign, directing, and photography offering I have cultivated. Tune into this episode and let me tell you all about Thom Projects. I have been shortlisted for the B&T Women in Media Awards in the Social Category for my work specifically for Kmart's Organic Socials. Let's blow up your socials through viral organic video together! Hosted on Acast. See acast.com/privacy for more information.

Recently I’ve read the book Mind Power Into the 21st Centry by John Kehoe, and I want to share with you my 3 biggest takeaways so that you can implement them in your life. These include different ways of setting goals, how affirmations can influence your mindset and what it means to create a board of directors in your life. I’m also sharing some life updates and exciting projects I’m working on. Petit episodes are shorter episodes recorded candidly and from the heart of what is going on in my day to day. Find out more information about Mind Power Into the 21st Century by John Kehoe To learn more about your host, Arielle find her on socials or via the Cinema Thom website. If you loved this ep, please leave a review! We need all the love we can get :) Hosted on Acast. See acast.com/privacy for more information.

What happens when you decide to dismantle an 8-year-old global success story to build something leaner, smarter, and more equipped for 2026? Recorded live at Google Headquarters in Sydney, this special episode of Process takes you inside Thoughtful Minds Connect. In celebration of their 10th anniversary, the elite data and performance minds at Thoughtful invited Arielle to host an intimate, unfiltered conversation with Raquel and Adam, the visionary founders behind cult fragrance house Who is Elijah. This is not a retrospective look at success; it’s a conversation recorded in the eye of the storm.  While the moving trucks were quite literally at their warehouse, Adam and Raquel revealed the real-time reality of a massive business restructure, the $1.7M mistake that nearly cost them their brand prestige, and their new Top-Down strategy for global retail rollout. This is definitely a masterclass in founder transparency. So whether you’re navigating a complex supply chain, pivoting your brand positioning, or looking to the best data minds in the country to optimise your performance, Raquel and Adam’s strip-it-back-to-grow approach offers a roadmap for any creative founder feeling the heaviness of a scaling business. In this episode: The $1.7M Lesson: Raquel opens up about a massive retail deal that taught them the danger of a Bottom-Up strategy. The Great Restructure: Why they are shutting down their own manufacturing to focus 100% on brand and lightweight operations. Top-Down Authority: Why starting with Harrods and Selfridges is the only way to protect prestige in a crowded market. AI as an Emotional Agent: Adam’s fascinating off-mic theory on how product data must evolve to serve the emotional human through unemotional AI agents. The Thoughtful Edge: How shifting from Meta to Google (with a 40% higher AOV) transformed their performance marketing. The Future of Founders: Why the next generation of brands will thrive with teams of just two people and simplified supply chains. Featured in this Episode: Shop Who is Elijah at whoiselijah.com.au Brought to you by Thoughtful: Elevate your brand performance at thethoughtfulagency.com or DM Arielle for a direct intro to the team. Say Hello!  Our Guests:  Adam Bouris on Instagram @adambouris Raquel Bouris on Instagram @raaaquelbouris Our Episode Partner: The Thoughtful Agency on Instagram @thethoughtfulagency Your host: Arielle Thomas on Instagram @arielle.thomas  Us: on Instagram @processthepodcast ⁠ New Episode Drops Every Tuesday.  Catch you on the next one!

Daisy Morris runs her own social media agency called Self Hood out of London, and joins me on the podcast today to share news about her new book “Community is Your Currency”. We discuss the difference between your audience and community, the ins and outs of running a business and actually patting ourselves on the back for things we’ve achieved. We talk on the value of working in socials and building your brand online, and specifically how that helps to build a community. Daisy shares some juicy segments from her book, including working on your community journey and turning people from a Lingering Linda to a Diehard Denis. Learn more from Daisy by ordering Community is Your Currency, check The Self Hood out on Instagram or connect with Daisy on LinkedIn. To learn more about your host, Arielle find her on socials or via the Cinema Thom website. If you loved this ep, please leave a review! We need all the love we can get :) Hosted on Acast. See acast.com/privacy for more information.

After living in New York when I was 18, I always looked up to Matte Projects. They produce incredible work, including producing shows with Bottega Veneta, James Blake’s latest tour and my personal favourite, the Fyre Festival documentary on Netflix. Today, in a full circle moment, Creative Director of experiential at Matte Projects, Kate Roberts joins me on the podcast to talk about creating unique brand experiences. Kate shares how Ai plays a part in unique experiences, working with the incredible Baz Luhrmann and his wife Catherine Martin, how the process of pitching works,and helping hotels become the new ‘it’ spot for Met Gala after-parties. Kate and I bond over both attending theatre and acting school, and discuss how we keep up with trends and new creative ideas to surprise clients and their guests at events. To learn more about Matte Projects, head to their website or check them out on socials. To connect with Kate, find her on LinkedIn. To learn more about your host, Arielle find her on socials or via the Cinema Thom website. If you loved this ep, please leave a review! We need all the love we can get :) Hosted on Acast. See acast.com/privacy for more information.

If you haven't heard of Australia's Non-Alcoholic Beer brand "Heaps Normal", you're probably living under a rock. I had the pleasure of sitting down with Heaps Normal's Tim Snape, Director of Marketing to hear about how they've made their make so quickly. Tim says this certain part of his career is "like being strapped to a rocket ship" and I wouldn't question it. Shaking up Australia's modern drinking culture, one beer at a time, they're certainly making their mark. You'll hear how sometimes the smaller start-up budgets can be a blessing because they force you to be authentic and a different sort of creative. We also went deep on creativity in hindsight, how Heaps Normal's established its brand rules and their idea check list to see which ideas they'll let fly. To learn more about Heaps Normal, head to their website or check them out on socials. To connect w Tim, find him on Linked In. To learn more about your host, Arielle, find her on socials or via the Cinema Thom website. If you loved this ep! Please leave a review! We need all the love we can get :) Hosted on Acast. See acast.com/privacy for more information.

This week's episode drops just as Sheet Society's winter campaign goes live on sheetsociety.com! Hayley Worley is not only a client of mine, but someone I really admire, she's got big-sister vibes written all over her. Her story of building Sheet Society comes with all sorts of sacrifices, hiring the right people, and the art of going "all in". Pandemic or not, Sheet Society's technology, customer journey and the cue's it takes from the fashion world were always destined for greatness. Come in between the sheets with us as we chat all things business, creativity and growth. Let's dive in! Learn more about Hayley Worley and check out Sheet Society’s website. And you can learn more about your host Arielle Thomas via instagram, or on Cinema Thom’s website. Hosted on Acast. See acast.com/privacy for more information.

Don't miss out on this great chat with Chelsea Healey, Head of Brand Marketing at Adore Beauty. In this ep of Process, we unravel the story behind Adore Beauty's rise in the beauty industry and of course, their brand work! Explore their approach to empowering customers and the challenges they face in measuring the impact of platforms like TikTok. Gain valuable insights into the creative messaging strategies employed by beauty brands and the importance of consistency in branding. Learn more about Chelsea Healey and check out Adore Beauty’s instagram. And you can learn more about your host Arielle Thomas via instagram, or on Cinema Thom’s website. Hosted on Acast. See acast.com/privacy for more information.

Join us in conversation with Charlotte Ree, author of Heartbake. In this episode of Process, Charlotte shares her story of coming to terms with her past and her writing. Charlotte discusses her struggles with disconnection from her physical self, her subsequent healing through therapy, and her decision to end her marriage. Charlotte also describes in detail the steps she took to write her book, providing insight into her creative process and highlighting the value of working with a publisher who shares her vision. Learn more about Charlotte Ree and grab your copy of Heartbake! And you can learn more about your host Arielle Thomas via instagram, or on Cinema Thom’s website. Hosted on Acast. See acast.com/privacy for more information.

Join us in conversation with Dalton Henshaw, co-founder and CEO of Bullfrog. We talk about using an omnichannel approach to success, collaborating with well-known brands, and embarking on extraordinary adventures around the world, as well as the personal challenges, burnout, and subsequent reinvention that led to Dalton's new career as a storyteller and creative problem solver. Learn the significance of team building and the importance of putting attitude and ambition, and discover the significance of health, well-being, and sticking to a routine in order to succeed in both your business and personal life. Learn more about Dalton Henshaw and BullFrog. And you can learn more about your host Arielle Thomas via instagram, or on Cinema Thom’s website. Hosted on Acast. See acast.com/privacy for more information.

Side note, this is the first episode we’re sharing on Youtube! If you’d rather watch it, you can head to Arielle’s Youtube channel here! In this episode, we chat with Zoe Davidson, founder of Order Magazine, Order Productions and co-founder of Australia and New Zealand’s newest collaborative production company, Made In. Throughout the hour-long chat, Zoe's creative processes are unpacked, including the way she approaches her own production and creative work, and how she represents artists in Australia. We discuss the recent formation of Made In with NZ production house Loser Kid and delve into the creation and process of publishing a magazine. Learn more about Order Magazine and made_in_. And you can learn more about your host Arielle Thomas via Instagram, or on Cinema Thom’s website. Hosted on Acast. See acast.com/privacy for more information.

I've realised recently, that my inbox has way too much stimulus and it's crippling my creativity. I let all sorts of marketing, intimidating 'grass is greener' style emails, frequent subject lines about 7 figure business and real estate dreams I'm not ready to reach into my inbox everyday, and enough is enough. I'm taking the month of May to cleanse and reset, and if you want to join me, download this worksheet and we can focus on the now together! Petit episodes are shorter episodes recorded candidly and from the. heart of what is going on in my day to day. If you want to learn more about Process the Podcast, follow up on Instagram here. Or learn more about me, your host, Arielle Thomas here. I hope you take something away from this episode and consider what you let creep into your self-talk regardless of how it presents itself! Hosted on Acast. See acast.com/privacy for more information.

Meet Mel Smillie, the entrepreneur behind Canadian creative agency, Manuka Sunday. This is a pretty special episode, Mel is my first-ever international guest! This juicy chat was refreshing for me to lead because Mel and I are in similar places in our career. We discuss how to scale your creative agency, the lessons you learn and what we learned the hard way. Mel is doing a fantastic job being the face of her creative business too, so we went behind the curtain of what it takes. Learn more about Mel at Manuka Sunday's Instagram, or via their website. You can download the Notion template that I raved about here. And you can learn more about your host Arielle Thomas via Instagram, or Cinema Thom here. See you next week! Hosted on Acast. See acast.com/privacy for more information.

How do you protect your brand when the unthinkable happens? In this episode of Process, host Arielle Thomas is joined by Sally Branson, a leading Crisis Management and Reputation Management Director. Together, they pull back the curtain on the high-stakes world of protecting a creative legacy. Sally reveals why a crisis is process-driven rather than just a disaster to be feared. From the volatile nature of influencer marketing to the legalities of product safety, this conversation is an essential masterclass for any founder. They dive deep into the necessity of due diligence, the power of transparency against misinformation, and the heavy emotional impact a public crisis has on a founder's mental health. Whether you're navigating stakeholder management, rebuilding your SEO reputation, or establishing consumer trust, Sally’s "control the controllables" approach offers a roadmap for maintaining brand integrity in an unpredictable digital age. In This Episode: How to treat your reputation as a tangible asset rather than an abstract concept. Navigating the "new rules" of influencer marketing to avoid liability and hidden risks. The secret to building unshakable consumer trust through radical transparency and product safety. Why due diligence is your brand's best insurance policy against future scandals. Managing the emotional toll on founders when facing public scrutiny and high-pressure stakes. Mastering stakeholder management to keep partners and investors aligned during a storm. Tactical SEO strategies to reclaim your digital narrative and rebuild after a reputation hit. The future of brand integrity and how to stay resilient in an evolving creative landscape. Say hello to us! You can find us through the links below:  Our Guest, Sally Branson, on Linkedin Here Your host, Arielle Thomas, on Instagram Here Process the Podcast on Instagram Here See you next Tuesday!

Inside this episode of Process the Podcast, we speak to the creator of Australia's first female-lead dispensary, offering legal access to cannabis. We learn about the inspiration behind the dispensary's design and we hear about the struggle to start her business during COVID, and rejection in the medical profession because they "thought she was a drug dealer". We take a deep dive and learn more about the state of cannabis use in Australia, the importance of getting to know doctors and dispensaries, and the personalised nature of the industry. We chat about the different strains of cannabis, the effects they have on individuals, and how their dispensary specialises in understanding patients' needs and preferences. We also learn about the endocannabinoid system in the human body and how cannabis works to counteract deficiencies. Overall, we better understand the cannabis industry and the personal touches that make it unique. I hope you love this episode with Lisa! To learn more about Astrid, visit the website here. You can find them on Instagram here. If you or someone you know are finding it difficult to manage issues as a result of drug use, You can find help on the Drug Help website or by calling the National Alcohol and Other Drug Hotline on 1800 250 015. You can also call Lifeline on 13 11 14. To learn more about your host, Arielle Thomas, you can visit Instagram here. To learn more about the production company Cinema Thom, you can visit the website here. Hosted on Acast. See acast.com/privacy for more information.

This is a very special episode where I candidly talk about Social Media Video Strategy for a personal brand or business. I offer you some tips to implement immediately, and then go into a pretty specific approach that I work towards for all clients, and you can mimic right off the bat. Grab a pen and paper, and start working on your video strategy with me! In this podcast ep, I offer two things. The first is a mini-glossary, which if you’ve listened to the ep, will know it’s Part One of creating your strategy. Download that here. If this ep left you scratching your head, or you have no time to implement these steps and need me to help you further, book a complimentary call with me, no strings attached to ask me anything! I’m really excited to meet my podcast community, you can book in here. Adore you all for listening, and would love to hear any and all feedback, shoot me a DM if you’d like to share anything at all. Learn more about me, your host, Arielle on Instagram here. Have a look around my business Cinema Thom here. Follow Process the Podcast on Instagram or Tik Tok too! See you next Sunday x Hosted on Acast. See acast.com/privacy for more information.

The importance of copy in a video, and AI first world with Daniella Hendler of Naughty Nancy. This conversation opened my eyes to a lot of branding. I knew about it, but I just hadn't taken the time to really intellectualise and focus on copy and its role. I hope this episode inspires you to take a moment to focus on your own copy, and how you're using it to connect. In her rapid-fire, she shares so much about the tools she uses inside her agency to create unforgettable copy repeatedly! I've listed them here for you! Asana G Suite and Google Docs Phrases.com Idiom Dictionary Canva Figma You can find Danielle's business, Naughty Nancy on Instagram or via her website. You can learn more about your host, Arielle Thomas via Instagram or via the Cinema Thom website. If you noticed last week's technical glitch, we're sorry! Unfortunately, RSS feeds and podcast things mean it took too long to sort out. I have no doubt you'll get a lot out of this episode, and thanks for sticking it out for round two of this ep! Hosted on Acast. See acast.com/privacy for more information.

In this episode, I'm joined by Mike Knowles. He's a friend, former gambler and performance coach. We dive into what is a healthy risk. And we begin to break down intuitive, emotional and logical decision-making. If you've ever felt like you aren't very good at taking risks, or decision-making, the good news is, you can improve. We lean into how to leave perfectionism at the door and are reminded that if we don't start taking smaller risks, we'll never be ready for the big ones. Through this chat, Mike mentioned some amazing books too, find them here: Bronnie Were’s Top Five Regrets of the Dying - booktopia.kh4ffx.net/Xxz665 Range by David Epstein- booktopia.kh4ffx.net/ORGXXA Mike Knowles is the brains behind the 'Build Your Incredible' workshops and is an expert in teaching skills that “you don’t learn at school”. You can find more information about Mike's inspiring workshops here. Follow my personal journey on Instagram here. Follow my directing career on Instagram here. Visit the Cinema Thom website to learn more here. If you love today's episode, please leave a review! Or follow us on Instagram and Tik Tok. Hosted on Acast. See acast.com/privacy for more information.

I strongly believe that with reverse engineering, you can draw in and attract your dream clients. This episode is my first time explaining how I've built my career and by setting goals, then working backwards with aesthetics in mind, I've managed to direct video work for clients like Vogue, Mecca, Kmart and many many more. Follow my personal journey on Instagram here. Follow my directing career on Instagram here. Visit the Cinema Thom website to learn more here. Hosted on Acast. See acast.com/privacy for more information.

Digital Creator, Mumma and business owner Nikki Cruz takes us back to working the night shift at Coles. She's now one of Australia's most loved creators, and shares how she's created a career for herself, entirely self-taught and "winging it". Nikki can be found on socials here. Her furniture business, the Common Edit can be found here. Find out more about Exolyt, my favourite deep dive platform for Tik Tok analytics here. Follow your host Arielle Thomas here. If you loved this episode, leave a review! Hosted on Acast. See acast.com/privacy for more information.

This episode marks a new chapter! I've brought Casey Benjamin of The Courage Project to weigh in on self-doubt and how self-criticism can jeopardise your success. She shared the saying, "Another level, another devil" and gives tips on managing your self-doubt. Find Casey Benjamin's website for the Courage Project here or on her Instagram. You can learn more about me, Arielle on my Instagram, or the Cinema Thom website. If you loved this episode, share it with a friend! Or leave a review to guide our upcoming guest planning! Thanks for listening! 🎙️ Hosted on Acast. See acast.com/privacy for more information.

In this episode of Process, I sit down with Natassia Nicolao. We've come a long way since dancing class 20 years ago, and I could not be more proud of her. Natassia started her own beauty brand two years ago called Conserving Beauty. A brand that inspires conversation and takes full accountability for its supply chain and water footprint. We discuss each step of her career, how she assembled a board, being mentored by Elle Macpherson, assembling and leading a team and how she intends to grow this unique and inspiring business. Find all things Conserving Beauty at https://www.conservingbeauty.com/ Shop the range at Mecca. Find them on Instagram. Find Process the Podcast on Instagram. Find your host, Arielle Thomas on Instagram or Tik Tok. Contact me at arielle@cinemathom.com. Like, subscribe and leave a review! Thanks for listening. Hosted on Acast. See acast.com/privacy for more information.

2022 shaped and informed my life as I knew it. I unpack and reflect on the year in this episode, and work through the lessons I learned, whether I wanted to learn them or not. I'm back from hiatus, and I hope you'll forgive me, there was a lot going on. I hope this episode serves you and you can take something away from it that resonates as you find your own way through creativity and life. See you next Sunday! Hosted on Acast. See acast.com/privacy for more information.

In this episode, one of Australia's youngest agency founders, Jacob Arnott, shares everything about We The People. His insights on Tik Tok are invaluable, and while we've all heard things about what you should share on Tik Tok, what you shouldn't and how to approach the app - Jacob breaks it down once and for all and clears up all. Check out his agency, We The People! Hosted on Acast. See acast.com/privacy for more information.

Michelle Battersby is one of Australia’s most influential female founders. From launching and scaling Bumble Australia to co-founding Sunroom, and now leading Peanut, the global social network connecting women through fertility, pregnancy and motherhood, Michelle has built her career at the intersection of tech, community and female empowerment. In this episode of Process, Michelle opens up about her transition into matrescence, the psychological shift into motherhood that mirrors adolescence, and what it really looks like to lead a high-growth global company while pregnant and postpartum. We discuss: What matrescence actually means, and why no one talks about it Why pregnant women in leadership roles matter more than ever The realities of startup life behind the glossy headlines Building Bumble in Australia and what that taught her about brand and community Co-founding Sunroom and taking the leap into entrepreneurship Scaling Peanut as a global platform for women navigating fertility, pregnancy and motherhood The decision-making frameworks she uses as a CEO Risk tolerance, ambition and redefining success as a modern woman Michelle shares candid insights into balancing motherhood with executive leadership, how identity evolves through different seasons of life, and why representation of ambitious, pregnant women in business is critical. This conversation is for founders, aspiring entrepreneurs, women navigating career pivots, and anyone curious about the psychological and strategic layers of building community-driven tech companies. If you're interested in female leadership, startup growth, motherhood and modern ambition, this episode is essential listening. Find Michelle on Instagram here. Find your host, Arielle on Instagram here. Find Process the Podcast on Instagram here. See you next Tuesday x

Interviewing Bruna is such a breath of fresh air. She's not only taken leaps and bounds as a model since arriving in Australia but has given the expectations of fashion brands a real shake-up at the same time. We met via Whatsapp for a job during lockdown - when Melbourne couldn't shoot, but Sydney could. I was on Zoom during the shoot but sent her a personal Whatsapp video the night before to introduce myself, explain the Kmart campaign and why we chose her. It was the start of a beautiful friendship! In our chat, we cover all sorts of ground, but a few of the shoots we discuss are: Bec and Bridge on the couch: https://www.instagram.com/p/CUKcQ7fBwX_/ Harpers Bazaar with Georges Antoni: https://www.instagram.com/p/Ca5x267uFqT/ Kmart: https://www.instagram.com/p/CZxmds2uzeC/ Lovewant with Bec Parsons: https://www.instagram.com/p/CWO6shChbo-/ This episode is sponsored by Pure Locations. Send them a brief for your next shoot, and let them do the rest! If you loved this episode, FOLLOW and leave a review. We record on Riverside; sign up and start your Podcasting process today. Hosted on Acast. See acast.com/privacy for more information.

Holly Ryan and her namesake brand are full of love, craftsmanship and integrity. As a brand, they're striving to minimise the impact by creating timeless designs that are inspired by art and nature. We chat about how she channels the world around her into wax carvings, eventually becoming the collections we see and adore. How she's grown her company and, most recently, how COVID and a huge curve ball created adversity that's only made her stronger. Check out Holly Ryan Jewellery here. Follow us on Instagram at @processthepodcast Leave a review, I'd love to hear what you think of my conversation with Holly! A note from Arielle, your host. I apologise for the quality of this episode's recording. All a part of the process, I was caught off guard by my own recording practice, and something went very wrong. This conversation means too much to me to not share, so I've done my best, and we're putting it out anyway! It basically just sounds like a conversation recorded on Zoom in an echoey room. Hosted on Acast. See acast.com/privacy for more information.

Meet Lily Baker, co-founder of LMB Management and LMB Group. She started the agency with her Mum about 9 years ago. Now LMB is one of the leading influencer and talent management agencies, representing the most sought-after influencers in Australia. So ahead of its time, with several divisions, and Lil at the helm. We chat about the direction the industry is heading, how she’d market her own brand the way brands need to consider working with talent in this rapidly growing industry! Learn more about LMB and their talent here. Lily can be found personally on Instagram here. Connect with host Arielle Thomas here. This episode is sponsored by The Trend Tea. As a Process the Podcast listening, you'll gain half-price access to the tea using the code HALFTEA. Save hours of time and remove all the guesswork across Reels and Tik Tok. Sign up at courses.cinemathom.com See you inside! Follow The Trend Tea on Instagram here. Follow Process the Podcast Instagram here. Hosted on Acast. See acast.com/privacy for more information.

In this episode, we dive into the journey Alison took from working way overtime in digital publishing, to podcast host, and giving herself space, day-in-day-out to feel through her next steps, all the way to launching Off, her online space for conscious career coaching. I’ve worked with Alison for a long time, and I’m excited for you to get to know the courage she holds. She strides towards self-exploration and I really look up to her when it comes to being consistent, doing the work, and everything about her process holds integrity. however you’ve designed your life to look, I think you’ll love this episode! Alison's enrolment for Off occurs every 3 months. We join her quarterly. If you're interested to learn more: https://www.getoffline.co/off Her podcast Offline can be found here: https://podcasts.apple.com/au/podcast/offline-the-podcast-honest-conversations-about-true/id1434961575 Follow Alison on Instagram here: https://www.instagram.com/alisonlarsenrice/ Your host Arielle: Instagram here: instagram.com/arielle.thomas Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en Youtube here: https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom Hosted on Acast. See acast.com/privacy for more information.

Sener Besim is an Australian icon when it comes to luxury retail, he's also the founder and creative director of the luxury namesake brand, Sener Besim. The brand originally came to the market with eyewear and jewellery and continues to expand into new categories, but with one very important retail factor, the brand is built on stillness. Through a very personal journey, Sener came to find his creativity and expression, which directly flows into his brand and products, but there is no traditional production calendar, and no rush to reach the market. I hope you love this incredibly vulnerable and warm episode with Sener and I. Your host Arielle: Instagram here: instagram.com/arielle.thomas Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en Youtube here: https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom Mixed by Ally Kallis: https://www.allykallis.com/ Hosted on Acast. See acast.com/privacy for more information.

Margie Woods is at the helm of 140 people across two businesses. She started small, and in the past 18 years has built two seriously impressive companies. She reminds us of the power of patience and shares her entrepreneurial process that found her running one of Australia's most loved fashion brands! Your host Arielle :) Instagram here: instagram.com/arielle.thomas Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en Youtube here: https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom Mixed by Ally Kallis: https://www.allykallis.com/ Hosted on Acast. See acast.com/privacy for more information.

One of the most in-demand Australian photographers Georges Antoni joins me in this episode. We unpack more than I could have ever asked. He takes us back to his unconventional career journey to where he is today and the way he assembles his teams. We dived into his really important perspectives into commercial and artistic brand stories and how down under, we approach things a lot differently to the international brands, mostly due to our upbringing and the Australian way. It’s a way of thinking about things that I haven't really intellectualised before, but I’m really excited and privileged that George did so with me. Your host Arielle :) Instagram here: instagram.com/arielle.thomas Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en Youtube here: https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom Mixed by Ally Kallis: https://www.allykallis.com/ Hosted on Acast. See acast.com/privacy for more information.

There is a saying that Rome wasn't built in a day, but Maxine's process put her on the map after three months! This podcast was recorded live on International Women's Day at the Pay Pal Melbourne Fashion Festival. My gorgeous guest Maxine Wylde and I sat down to discuss how she grew her following when she decided to go all-in, how she battles off days, and the self-talk she gives herself to get up and go. At the time of recording Maxine creates content for Instagram, Tik Tok and Youtube. Each has their own flavour and needs different approaches. Maxine and I demystify what each platform needs and what she's noticing in her audiences on each platform, and she gives away tonnes of insight for brands on how to launch, what to post and how to work with influencers! This episode is proudly sponsored by the Australian Style Institute. Footnotes: In this ep Maxine mentions a few creators she loves! Check out Leone Hanne here: https://www.instagram.com/leoniehanne/ Check out Emili Sindlev here: https://www.instagram.com/emilisindlev/ We also mention Molly Mae and Matilda Djerf's approach to her brand Djerf Avenue. Maxine can be found on Instagram here: https://www.instagram.com/__mmaxinewylde/ Tik Tok here: https://www.tiktok.com/@maxinewylde?lang=en Youtube here: https://www.youtube.com/channel/UCtRMf5V0b8aadaaakE1KM6w Your host Arielle :) Instagram here: instagram.com/arielle.thomas Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en Youtube here: https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom Mixed by Ally Kallis: https://www.allykallis.com/ Hosted on Acast. See acast.com/privacy for more information.

Ever wondered how some of Vogue's most iconic covers come to be? Ask Philippa Moroney - Vogue Australia's Senior Fashion Editor and Market Director. Philippa's time at Vogue has seen her create some of Australian fashion's most recognisable editorial looks of the past decade. In this episode, host Arielle Thomas goes deep with Philippa - a seasoned stylist who's worked with the likes of Christine Centenara and styled celebs like Awkwafina - into the genesis of a cover shoot, her creative process (from how she conceptualises a shoot to what inspires her and the vibe she creates on-set) and how she's navigated the changing nature of the industry in the past two years. You'll hear from Philippa about how a friend's entrepreneurial venture led to her discover styling as a career, how any given issue of Vogue is approached, planned and executed, what she sees as Vogue's overall purpose and responsibility, and how her 4 year-old daughter is her go-to beauty guru. Footnote: In this episode we discussed Pip’s start at Russh, InStyle and her move to Vogue. Here is the iconic styling work created by British Vogue with Billie Eilish, and a link to Philippa’s work with Awkwafina! We chat about the Miss Vogue launch, and all the fashion weeks around the world too! Follow Philippa on Instagram here, and our show host Arielle Thomas here. Your host Arielle :) Instagram here: instagram.com/arielle.thomas Tik Tok here: https://www.tiktok.com/@arielle.thomas?lang=en Youtube here: https://www.youtube.com/channel/UCHcQqukB0luRbHRKYevJWpw AND Process the Podcast's new, very own Instagram! instagram.com/processthepodcast And Tik Tok: https://www.tiktok.com/@processthepodcast?lang=en Our podcast is produced by Cinema Thom, find CT here: instagram.com/cinema_thom Mixed by Ally Kallis: https://www.allykallis.com/ Hosted on Acast. See acast.com/privacy for more information.

Welcome to Process the podcast, where we welcome guests of all creative disciplines and bridge the gap between art and commerce as leaders in their lane. We dive into their unique process to actualize their ideas and get our hands dirty with - the work. Host Arielle Thomas hopes you love these creative conversations with some of the most celebrated names in the Australian fashion, media, and design landscape! Hosted on Acast. See acast.com/privacy for more information.

In episode four of Backbone, we delve into something every founder discusses, but few assess properly: risk. Growth requires risk. But not all risks are created equal. Some move your business forward. Others quietly drain your time and confidence. This week, we unpack how we think about risk in our own businesses, what we’re actively betting on, what we won’t compromise on, and how we decide what’s worth it. So this week, we cover: • The real risks we’re currently taking in business and why • Our non-negotiables before saying yes to a big decision • How to assess upside vs downside in a practical way • How to “price” the cost of failure (financially and emotionally) If you’ve been sitting on a decision and wondering whether to leap or not, this episode is for you. If you have any questions about risk, feel free to slide into our DMs. We want to keep this conversation going! Find us on the ⁠⁠⁠So Invested Instagram⁠⁠⁠ & Process Instagram, and if you haven’t already, hit follow in your podcast app (it really helps our small businesses grow). See you next week!

🎙️ Sophie Hood on Building Seoul Tonic: From Australia to New York, Amazon, Retail Strategy & Scaling a Wellness Brand What does it really take to build a modern wellness brand and have the ambition to take it global? In this episode of Process, Arielle Thomas sits down with Sophie Hood, founder of cult-favourite tonic brand Seoul Tonic, to unpack the creative and commercial decisions behind moving to New York, scaling through retail, navigating Amazon, and positioning a product for international success. Sophie is one of Australia’s most exciting women-led founders to watch, and in this conversation, she shares the unfiltered reality of entrepreneurship: from winning Food Stars and landing major retail opportunities, to managing inventory pressure, pitching airlines like Qantas, and building a brand that resonates in the hyper-competitive U.S. market. This episode is a masterclass in creativity meeting commerce. Perfect for founders, brand builders, marketers and anyone curious about what it actually takes to turn an idea into a global consumer brand. ✨ In this episode, Sophie and Arielle cover: Moving from Australia to New York and why global ambition changes everything The early creative vision behind Seoul Tonic and finding product-market fit What winning Food Stars taught Sophie about pressure and opportunity How to position a wellness product for premium retail Scaling from independent stores to national distribution Inventory, supply chains and the realities of cash flow Why community and in-store experience matter more than ever The brutal truth about launching in the U.S. market How Amazon really works. Seller Central, fulfilment and margin games Differences between U.S. and Australian e-commerce Pitching to major partners like Qantas Launching new product lines and beauty brands Why financial modelling is a non-negotiable skill for founders Her up-and-coming 2nd business, this time in the beauty space! Find Sophie on Instagram here. Find Seoul Tonic on Instagram here. Find Process the Podcast on Instagram here. Find your host Arielle Thomas on Instagram here. See you next Tuesday!

In episode three of Backbone, we get into the numbers that actually keep your business alive: cash. Profit might look good on paper, but cash is what pays your bills, your team, and you. And yet, cash flow is one of the most misunderstood (and least confidently managed) parts of running a business. So this week, we cover: • Why profit ≠ cash, and how profitable businesses still run out of money • Why cash flow is the most important metric to understand as a founder • How to think about managing cash flow day-to-day (not just at tax time) • Practical measures to safeguard your cash flow as your business grows • A simple walk-through of the key line items in a cash flow statement — and what they actually tell you. If you have any questions, about cash slide into our DMs. We want to keep this conversation going! Find Process the Podcast on Instagram here. Find So Invested on Instagram here. And if you haven’t already, hit Follow in your podcast app (it really helps our small businesses grow)! See you next Thursday for our last episode of Backbone! x

In this special petit episode of Process, Arielle Thomas shares what’s next for the podcast and why it’s evolving into something much bigger than conversations behind a microphone. From building a recognisable visual identity to creating a physical creative space in Sydney, Arielle reflects on the realities of podcasting, the importance of consistency, and her long-term vision for cultivating a thriving creative community. She opens up about the challenges and rewards of running a creative podcast, how collaboration has shaped the journey so far, and why hosting events and bringing listeners together in real life is the natural next step for Process. This episode is an invitation into the future of Process: a place where ideas are exchanged, careers are sparked, and creativity is treated as a shared practice, not a solo pursuit. ✨ What You’ll Hear in This Episode🎧 About Process • Why podcasting is both an art and a long game• The vision for Process as a leading creative podcast• Plans to build a physical creative hub in Sydney• How community and collaboration drive growth• The role of visual identity in building a recognisable brand• Creating spaces that feel welcoming and creatively charged• Why consistency matters more than perfection• How listener engagement shapes the future of the show• Hosting events and real-world creative gatherings• Where Process is heading next 🎧 About Process Process explores the journeys behind creative careers — from fashion and media to design, publishing, film and entrepreneurship. Each episode unpacks how ideas are built, how brands evolve, and what it really takes to create meaningful work in today’s cultural landscape. To learn more about the clubhouse, head to cinemathom.com/clubhouse Find Process the Podcast on Instagram here. Find Process the Podcast on Tik Tok here. Find your host, Arielle Thomas, on Instagram here. See you next Tuesday!