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| Titre | Date | Durée | |
|---|---|---|---|
| Styling for Prada, Cartier & Bvlgari: The Many Hats of a Celebrity Stylist with Jess Pecoraro | 29 Sep 2026 | 00:56:32 | |
Jess Pecoraro didn't know what a stylist was until she walked into the Cosmopolitan fashion cupboard. By 23, she had worked her way through some of Australia's biggest magazines. Then she walked away from her dream job with no clients, no title and no safety net, betting she could build something bigger on her own. Today she's one of Sydney's most in-demand celebrity stylists and fashion brand consultants. Her work spans Fashion Week runways, GQ Men of the Year, NGV x Cartier Gala, luxury trunk shows, brand consulting and private clients on retainer.
In this episode, Jess breaks down the many hats a stylist wears beyond the clothes themselves. On a runway she's across the fittings, castings, hair and makeup briefs, music and lighting. Brands bring her in before a collection is even designed ("700 tops for one pair of pants"), and she tells her favourite clients to "just tell me the budget." She's honest about cash flow, the Covid-era business she launched and closed, learning to be on camera, and why she kept her second pregnancy quiet to protect her client base. It's a rare, candid look at building a service business in a small market, and what "effortless" style really takes behind the scenes.
INSIDE THE EPISODE:
00:00 — Intro: From Cosmo Intern to Stylist
04:11 — Quitting at 23 to Go Freelance0
9:04 — The Money Side Nobody Teaches
11:34 — A Covid Business & Camera Fear
16:16 — How Stylists Really Get Paid
19:10 — Why Brands Need a Stylist
23:13 — Big Projects & Private Clients
28:18 — Inside Fashion Week & GQ
39:09 — Motherhood Without Losing Clients
44:58 — The Effort Behind "Effortless"
48:49 — Can a Styling Business Scale?
54:08 — Fave Aussie Brands + Where to Find Jess
Connect with our Guest:
Jess Pecoraro on Instagram: @jess_pecoraro
Jess on Substack: @bluejeansanddiamonds
Brand & business enquiries: jess@jesspecoraro.com
Enjoyed this Episode?Join our Community!
Your host, Arielle Thomas, on Instagram, @arielle.thomas
Us, on Instagram, @processthepodcast
Whatsapp Community @processthepodcast
Follow us to get notified every time a new episode drops every Tuesday.
See you at the next one!
This episode includes references to third-party fashion houses, publications, events and brands discussed for educational commentary. All rights and ownership belong to their respective copyright holders. This content is utilized under Fair Use principles and does not imply endorsement or affiliation with Process The Podcast. For takedowns or copyright inquiries, please contact hello@cinemathom.com
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| Founder and Expert-Led Video Content: The Complete Framework for 2026 | 22 Sep 2026 | 00:37:13 | |
If you're a founder, business owner, or the person on the marketing team who keeps getting told "we need more founder videos" , this episode is the actual framework, not just the advice why & how to do it.
In this Petit, Arielle breaks down exactly how she produces founder-led and expert-led video content for her own retainer clients, including real case studies from Sheila the Label and McMullen & Co. She covers two filming methods (the interview approach and the "chat-to-camera" method), why founder-led content is becoming the biggest competitive edge a small business has against AI-generated content and fast-fashion-style brand positioning, and closes with 15 specific content prompts you can use immediately free download linked below.
In this episode, you'll learn:
Why founder-led video content is becoming essential for SEO and AI-search visibility, not just social engagement
Two proven filming methods for founder and expert-led videos — no crew or script required
How one interview becomes 5+ pieces of content (hero video, B-roll, trial reels)
15 ready-to-use prompts for founders who don't know what to say on camera
A real distribution and posting cadence you can actually stick to
INSIDE THE EPISODE:
00:00 — Intro: Why Founder Videos Matter Now
03:36 — The Market Shift: Why Brands Like Zara Are Repositioning
05:18 — The Emotional Reality of Showing Up on Camera
09:40 — Method One: The Interview Approach
09:51 — Case Study: Alice McMullen — One Sitting Becomes 5 Videos
14:44 — Case Study Two: Claire & Sheila the Label
18:38 — Method Two: Chat-to-Camera ("Yapping")
20:07 — The Real Secret: Answer, Don't Announce
22:37 — The 15 Prompts, Part 1: Curiosity, Opinions & What You See Differently
27:16 — The 15 Prompts, Part 2: Credentials, Principles & the Future You're Building
31:59 — Distribution: Post Everywhere, Test & Commit to One a Week
32:53 — Recap & Call to Action
Get the Free Founder Video Prompt PDF here: https://bit.ly/4jfri4E
Enjoyed this Episode?
Join our Community!
Your host, Arielle Thomas, on Instagram, @arielle.thomas https://bit.ly/4v21hby
Us, on Instagram, @processthepodcast https://bit.ly/4xJ1EKl
Whatsapp Community @processthepodcast https://bit.ly/44pdcFf
Cinema Thom: @cinema_thom https://bit.ly/4dPjtz4
DM us if you want this done for you on retainer
Follow us to get notified every time a new episode drops every Tuesday.See you at the next one!
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| Why Fashion Still Chases Film: Inside Brydie Mack's World | 22 Sep 2026 | 01:06:30 | |
Most photographers shooting fashion campaigns today work in digital, instant previews, instant safety net. Brydie Mack, known to her audience as Wolf Cub, doesn't. She shoots everything on film: three to four rolls per look, five different cameras on set as backup, and a vague idea of what she's actually got until the lab sends it back.
In this episode, Brydie breaks down exactly what it takes to specialize in film in an industry that's mostly moved on from it, the real cost and risk of every shoot, why brands are chasing the medium-format, hand-printed look right now, the airport scanner mistake that can ruin a week of work, and her honest take on why AI is about to make "handmade" the new luxury. She also opens up about stepping back from photography as her next chapter, and gives us the first real look at Lens, the film photography course she's building to pass on everything she knows.
INSIDE THE EPISODE:
00:00 — About Brydie and the Wolf Club Origin
04:47 — On-set Politics
08:03 — The Cost & Risk of Film Photography
09:11 — Photography Heroes
13:52 — Anatomy of a shoot
15:49 — Camera Recommendations for beginners
18:56 — Film Stocks and Flying with Film
22:43 — Managing Shoot Days
24:33 — Dream Clients & US Visa Problems
29:08 — Life Outside Work
34:16 — Boundaries on travelling for work
35:58 — A Photographer’s Dream Model
39:21 — Pitching Jobs
40:20 — Photography Inspiration
44:59 — Shooting Nudes
52:53 — AI in Photo & Film Industry
59:34 — Szilvesztre Mako
1:00:29 — Film Lab Recommendations
1:03:36 — Advice for aspiring film photographers
1:04:15 — Connect with Brydie
Join the Waitlist for Lens:
Brydie's upcoming Film Photography Course
Connect with our Guest:
Brydie Mack (Wolf Cub) on Instagram @wolfcubwolfcub
Website: brydiemack.com
Enjoyed this Episode?
Join our Community!
Your host, Arielle Thomas, on Instagram, @arielle.thomas
Us, on Instagram, @processthepodcast
Whatsapp Community @processthepodcast
Follow us to get notified every time a new episode drops every Tuesday.
See you at the next one!
This episode references other photographers and their work for educational commentary. All rights and ownership belong to their respective copyright holders. This content is utilized under Fair Use principles and does not imply endorsement or affiliation with Process The Podcast. For takedowns or copyright inquiries, please contact hello@cinemathom.com
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| The Story Behind Persona's Debut Issue, with Bella Freud | 22 Sep 2026 | 01:13:30 | |
"It's an object of obsession about one woman... you genuinely get an intimacy that you cannot find anywhere else." — Grace O'Neill & Paulina Paige
Grace O'Neill and Paulina Paige have built magazines and campaigns for some of the biggest names in fashion media. But this time, they threw out every rule they knew and started from zero with no guardrails, no existing audience, no safety net. The result is Persona: a biannual, single-subject magazine that reads more like a coffee table book than a glossy, with its debut issue built entirely around Bella Freud.
In this exclusive interview, Grace and Paulina walk through exactly how Persona came together, the cold email that convinced Bella Freud to say yes, the unpublished 90s photo archive they talked a photographer into handing over, getting the rights to a Lucian Freud portrait, and the real numbers behind launching a $75 magazine with zero followers. It's a rare, honest look at what it actually takes to build a print product from scratch in 2026 - the creative risk-taking, the budget conversations, and the trust it takes to hand a stylist "a little kernel of an idea" and let them run the thing.
INSIDE THE EPISODE:
00:00 — Intro: Grace & Paulina The Lead-Up to Persona
05:27 — From Massive Infrastructure to Doing It All Themselves
07:41 — What They Knew Going In
14:26 — What If a Magazine Had No Rules?
16:47 — Deciding on Bella Freud
18:52 — The Cold Email That Got Bella Freud on Board
22:08 — The Moment They Knew It Was Really Happening
22:57 — Building the Book Around What They Had
31:35 — Is It Really an Australian Magazine?
34:16 — Talking Budgets: Landing Dior & Reframing Beauty With Mecca
42:14 — What It Actually Takes to Print
44:18 — Production vs. Printing
48:23 — The Launch Gamble
53:32 — How Much Room Does This Take Up in Your Life?
58:24 — Partnership
1:00:29 — Where the Creative Stimulus Comes From
1:04:00 — Second Issue?
1:08:32 — Where to Find Them
1:10:15 — Persona Launch Party
Take a look at Persona:
Persona Magazine: www.persona-magazine.com
Instagram @thepersonamagazine
Connect with our Guests:
Grace O'Neill on Instagram: @grceoneill
Paulina Ortega on Instagram: @paulinapaige
Enjoyed this Episode?
Join our Community!
Your host, Arielle Thomas, on Instagram, @arielle.thomas
Us, on Instagram, @processthepodcast
Whatsapp Community @processthepodcast
Follow us to get notified every time a new episode drops every Tuesday. See you at the next one!
This episode includes references to third-party archival imagery and licensed material (including works connected to the Lucian Freud estate) discussed for educational commentary. All rights and ownership belong to their respective copyright holders. This content is utilized under Fair Use principles and does not imply endorsement or affiliation with Process The Podcast. For takedowns or copyright inquiries, please contact hello@cinemathom.com
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| Allow me to reintroduce myself: The story behind Process the Podcast | 22 Sep 2026 | 00:31:55 | |
"My parents owned a five star luxury hotel that they built when I was ten... it formed me in a way that I cannot even comprehend." — Arielle Thomas
For over 140 episodes, Arielle's been the one asking the questions. This week, she turned the mic on herself. With so many new listeners joining after the Merit episode went viral, it felt like time to rewind the tape, who she actually is, how Process the Podcast came to exist, and where her seven-figure production company, Cinema Thom, stands today.
From growing up behind the scenes of her parents' five-star hotel, to a teenage sales job at Scanlan Theodore, to acting school in New York, to directing a Kmart TikTok vertical that helped drive enormous value for shareholders.
This is the full, unfiltered walk through everything that built the person behind Process. It's personal, it's honest, and it's the episode to send anyone who's ever asked, "wait, how did you get into this?"
INSIDE THE EPISODE:
00:00 — Process the Podcast and Arielle's Origin Story01:45 — Growing Up in Hotels: The Lyall03:42 — Learning the Value of a Dollar05:20 — Moving to New York for Acting School06:00 — Coming Home & Arielle's Acting Career08:17 — Behind the Camera with Meat and Potatoes10:54 — Working with Kmart14:09 — The TikTok Era17:45 — Global Expansion: Anko Philippines19:43 — How Process the Podcast Came to Be21:21 — Process Today27:52 — Cinema Thom Today28:30 — What's Next?
Enjoyed this Episode?
Join our Community!
Your host, Arielle Thomas, on Instagram, @arielle.thomas
Us, on Instagram, @processthepodcast
Whatsapp Community @processthepodcast
New here? We're now on YouTube with a companion panel alongside the video, worth a watch if you're a visual person! Follow us to get notified every time a new episode drops every Tuesday.
See you at the next one!
This episode references past projects (Meat and Potatoes, Deadline Gallipoli) discussed for personal/educational commentary. All rights and ownership belong to their respective copyright holders. This content is utilized under Fair Use principles and does not imply endorsement or affiliation with Process The Podcast. For takedowns or copyright inquiries, please contact hello@cinemathom.com
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| From Princess Diana to Kim Kardashian: How Joh Bailey Built Legacy and Relevance for 41 Years | 22 Sep 2026 | 00:55:17 | |
"You can't afford to be an arsehole if you're famous; people talk about it too much." - Joh Bailey
Forty-one years ago, Joh Bailey opened a single Double Bay salon with one goal: to be number one. Today, that same "no bullshit" philosophy has taken him from doing Princess Diana's hair on royal visits to building his own haircare line from scratch; tested, adjusted, and re-tested until it was right.
In this episode, Joh gets refreshingly honest about what it actually takes to survive four decades in an industry built on trends: the phone call from Buckingham Palace that changed everything, what working with clients like Kim Kardashian taught her about fame and behaviour, surviving the GFC when she and her business partner Marilyn had "no idea what to do" with the money coming in, and why she still tests every product on himself before it ever reaches a client. It's part masterclass, part memoir, and a genuinely funny, unfiltered look at what it takes to build something that lasts.
INSIDE THE EPISODE:
00:00 — Intro: 41 Years & the Marilyn Partnership
03:05 — The Non-Verbal Language of hair
06:45 — The accidental business partner
09:01 — Breaking the judgement intimidation in salons
11:08 — Anatomy of a world class blow-dry
15:41 — Doing Princess Diana's Hair
21:53 — 40 Years of Ups & Downs
26:47 — Celebrity Clients
28:25 — Building the Haircare Line
33:20 — The harsh reality on how to have good hair
35:02 —Business Advice for Hard Times
29:23 — Going Global?
40:02 — Giving Back & Handwritten Notes
42:25 — Can Damaged Hair Be Repaired?
46:05 — Work Ethic
47:32— What's Next?
54:01 — Connect with Joh
Connect with our Guest:
Joh Bailey on Instagram: @johbaileyofficial
Joh Bailey Salons & Haircare: johbailey.com.au
Enjoyed this Episode?
Join our Community!
Your host, Arielle Thomas, on Instagram, @arielle.thomas
Us, on Instagram, @processthepodcast
Whatsapp Community @processthepodcast
Follow us to get notified every time a new episode drops every Tuesday. See you at the next one!
This episode includes discussion of third-party public figures and historical events for educational commentary. Any imagery referencing Princess Diana or other celebrities is press/archival material; all rights and ownership belong to their respective copyright holders. This content is utilized under Fair Use principles and does not imply endorsement or affiliation with Process The Podcast. For takedowns or copyright inquiries, please contact hello@cinemathom.com
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| How Merit Built a Cult Following Before It Had a Name with Aila Morin | 04 Aug 2026 | 00:59:08 | |
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| Petit: Why Your Portfolio Isn't Getting You Hired Anymore | 21 Jul 2026 | 00:14:11 | |
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| Playboy to Summer Fridays: Ali Mitton Reclaims the Female Gaze | 15 Jul 2026 | 01:06:58 | |
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| Inside Everyone's Favourite Creative Substack, Art Direction with Zoë Yasemin | 08 Jul 2026 | 00:58:59 | |
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| Petit: Creatives Are The New Athletes | 30 Jun 2026 | 00:24:58 | |
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| Encore: Vogue Receptionist to Editor in Chief with Kirstie Clements | 23 Jun 2026 | 01:05:50 | |
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| Encore: Georges Antoni is a Slave to the Picture | 16 Jun 2026 | 01:01:14 | |
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| Encore: Jasmine Dowling: Balancing Art, Life, and the Creative Tightrope | 09 Jun 2026 | 01:41:03 | |
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| Petit: How to Build an Active, Engaged Community from Scratch Ft. Brooke Moody | 26 May 2026 | 00:46:36 | |
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| Shared Stages: Reverse Engineering Your Creative Career | 19 May 2026 | 00:35:54 | |
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| From 600 Followers to Netflix: The Jemma Sbeg Podcast Story | 12 May 2026 | 00:59:38 | |
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| Petit: My ‘Creativity at Scale’ playbook | 05 May 2026 | 00:24:07 | |
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| Rebuilding Australian Fashion Week, Kellie Hush spills the tea on their Trade Over Trends approach | 28 Apr 2026 | 00:52:54 | |
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| Coco Mocoe: Trend Forecasting, Going Viral, and Building Before You're Ready | 21 Apr 2026 | 01:21:38 | |
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| Petit: How I’m getting ahead with AI (literally all the use cases) | 14 Apr 2026 | 00:31:54 | |
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| Soundtracking the Met Gala: How Winslow Bright Architects Iconic Sound for Premiere Music Group | 30 Mar 2026 | 01:03:34 | |
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| Why Who is Elijah? is Stripping Back to Scale for 2026, in partnership with Thoughtful | 24 Mar 2026 | 00:22:01 | |
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| What To Do If You Get Cancelled: Sally Branson on Due Diligence & Protecting Your Hard Work | 09 Mar 2026 | 01:22:54 | |
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| Can You Be an Ambitious CEO and a Present Mother? Michelle Battersby Thinks So | 03 Mar 2026 | 01:20:17 | |
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| Backbone: How to take calculated risk to grow your business | 25 Feb 2026 | 00:46:45 | |
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| “The U.S. Market Is a Beast”: Sophie Hood on Scaling Seoul Tonic, Her Growth Tactics & her NEXT business! | 17 Feb 2026 | 01:17:57 | |
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| Backbone: Cash is QUEEN! How to manage your cashflow | 13 Feb 2026 | 00:53:02 | |
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| The Future of Process: Building Australia's First Creative Space Surrounding a Podcast | 09 Feb 2026 | 00:28:19 | |
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| Backbone: "Business Structures and Tax" - All the things they never taught you in school | 29 Jan 2026 | 00:54:31 | |
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| Ben Watts: How to Build a World-Class Creative Career | 28 Jan 2026 | 00:42:55 | |
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| Backbone: "The Accountability Mindset" - Removing avoidance and owning your financials | 21 Jan 2026 | 00:51:36 | |
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| This Is Why You’re Still Stuck (And How to Finally Move Forward) with Brian Siegal | 19 Jan 2026 | 01:12:59 | |
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| Petit: My biggest lessons from 2025 | 13 Jan 2026 | 00:36:46 | |
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| Mastering Still Life: @Stephanie_Somebody, The Eye Behind the World's Most Beautiful Brands | 03 Dec 2025 | 01:07:55 | |
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| Letting Go to Grow: Eleanor Pendleton on Leaving Gritty Pretty and Building Haleau | 04 Nov 2025 | 01:31:55 | |
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| A Different Side of Me: My Interview on Fine Form | 28 Oct 2025 | 01:08:20 | |
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| Inside Den Holm: The Iconic Creative Practice of Our Favourite Stonemason | 20 Oct 2025 | 01:18:53 | |
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| Petit: Slow and Steady Might Be My Fastest Path to Success | 14 Oct 2025 | 00:38:25 | |
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| Emily Algar: Redefining Beauty Media in the Creator Economy | 07 Oct 2025 | 01:00:39 | |
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| From Scratch: Sophia Amoruso's Wild Ride & Impact on Our Careers Today | 01 Oct 2025 | 01:15:52 | |
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| BONUS Petit: Dinner Parties & Sydney Recap | 25 Sep 2025 | 00:32:12 | |
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| Martina Calvi: The Art (and Business) of Junk Journaling | 23 Sep 2025 | 01:15:57 | |
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| Petit: I fell off. I'm sorry. I'm back! | 09 Sep 2025 | 00:33:43 | |
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| Beyond your comfort zone with Shelby Van Zwol | 01 Sep 2025 | 01:23:25 | |
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| From Scratch: Fashion Visionary Hedi Slimane Part 2 | 20 Aug 2025 | 01:11:44 | |
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| From Scratch: Fashion visionary Hedi Slimane Part 1 | 06 Aug 2025 | 01:04:12 | |
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| Fashion, Values & Global Growth: The Del Rainbow Approach with Bianca Gregg | 04 Aug 2025 | 01:18:37 | |
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| From Scratch: Inside Sofia Coppola’s Influence on Cinema & Culture | 31 Jul 2025 | 01:43:42 | |
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| Emma Lewisham on her 100-Year Vision | 22 Jul 2025 | 01:38:34 | |
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