Process Events Podcast – Détails, épisodes et analyse

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Process Events Podcast

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Fréquence : 1 épisode/0j. Total Éps: 1

If you've seen too many case studies and thought: WOW, but HOW? - the Process Events Podcast has answers. We feature brand experts across strategy, design and adjacent disciplines who open up about the things most people won't: • How much they charge • How their creative process really works • How they handle clients, presentations and the rest Monthly episodes with guests who've spoken on our stages. Hosted by Mark E Brown, Head of Process Events APAC and Creative Director at Sentius Creative. We also host events across the world including Melbourne, Sydney, Hobart, London, Manchester, L

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https://www.instagram.com/richiemel
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https://www.instagram.com/_markbrown
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https://www.instagram.com/dinoldimar
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https://www.linkedin.com/in/richie-meldrum/
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How Brand Strategy & Pricing Actually Work | Richie Meldrum

Saison 1 · Épisode 1

dimanche 9 août 2026 • Durée 01:28:14

Independent Brand Consultant Richie Meldrum (Bare Brand Strat) joins Mark E Brown (Head of Process Events APAC and Creative Director at Sentius Creative) to talk about brand strategy as a follow-on from the live event Process Melbourne 001.We get into his definition of brand, why he only ever presents one line, and how he prices his projects.Additionally, we cover his thoughts on brand research, why you don't have to be different, working with clients, and becoming the head of a project, not the hands.⭐Chapters0:00 — Cold open 0:59 — Who is Richie Meldrum 1:21 — What brand strategy actually is 4:30 — Presenting strategy (and ditching the 100-page deck) 7:29 — The big reveal & the one line that matters 9:28 — Why he only ever presents one option 13:55 — Bringing the client along: the Playback19:21 — Standing firm on research (and not client-bashing) 23:37 — Advice for creatives starting out 25:36 — The way in: words & writing 29:27 — The most powerful question: What else?32:33 — Fear & desire: the two questions he always asks 34:35 — Pricing: talk about money early 38:16 — "$5k? It's $60k" 42:30 — Working with agencies (and no kickbacks) 49:00 — Pricing is positioning 49:57 — Raising your prices (the glazier story) 54:52 — Why he refuses tiered packages 56:59 — Moving upstream: head, not hands 1:03:41 — The Compelling & Attractive framework 1:07:05 — Why you don't have to be different 1:10:07 — Start with the audience: do the interviews 1:13:59 — Why he does all his own research 1:16:55 — How many interviews, and how to run them 1:21:29 — His biggest challenge as an independent 1:25:52 — The handover & seeing the work come to life 1:26:47 — On live events & wrap⭐

Richie Meldrum

Linkedin: https://www.linkedin.com/in/richie-meldrum/

Instagram: https://www.instagram.com/richiemel/

Bare Brand Strat

Website: https://barebrandstrat.com/

Mark E Brown

Linkedin: https://www.linkedin.com/in/markemmanuelbrown/

Instagram: https://www.instagram.com/_markbrown/

Special thanks to

Dino Dimar (camera crew): https://www.instagram.com/dinoldimar/

Nick Maxwell (Eclat studio): https://eclat.com/

Music

Overcome by ProdPQNO: https://www.prodpqno.com

⭐ Process Events Pod

Youtube https://www.youtube.com/@process_events_pod

Spotify https://open.spotify.com/user/31rx6dqjjtyq3seu3lkzngd64aeu

Instagram https://www.instagram.com/process_events_pod/

Process Events Podcast is hosted by Mark E Brown, Head of Process Events APAC and host of Process Melbourne.

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