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TitreDateDurée
Episode 85 - Why freelance designers are stuck at $50k/year and how to grow past it09 Sep 202600:26:36

If your design business hit some early growth and then flatlined, this one's for you.

In this solo episode I get into the three problems that quietly stall out most freelance designers, your work is invisible, you're underpaid, and clients vanish after one project, and why none of it is a talent problem. It's a visibility problem, and print is the fix for all three.

In this episode

  • The three problems keeping freelance designers stuck
  • Why a plateau is almost never a talent problem, and what it actually is
  • How print makes you visible when everyone else is fighting to be seen on the same feeds
  • Earning commission cheques from printers
  • Reselling print work
  • The revenue stack: paid design, commissions, and print resale, and how fast it adds up
  • The first move to make to start growing again

Print Club Pro Coaching: CLICK HERE

Print Design Academy IG: Click Here

Episode 84 - How to Build a Cult Brand in Print - with Kierian Cameron, Editor of Brand Cult Newspaper17 Aug 202601:08:21

Kierian Cameron is the editor of Brand Cult, the UK's first print-only business newspaper, and it's unlike anything else landing in a mailbox: wax sealed, wrapped in tissue, shipped in an ominous black envelope, and hit with its own custom brand scent.

In this one Kierian tells the wild story of how a completely self-taught designer went from substitute teaching in London to building three businesses, and why print became her "third door" into an industry that wouldn't hire her as an intern at 37.

We get into the ikigai moment that made her go all-in on design, how she pre-sold 50 subscribers off nothing but a pitch to fund her first print run, and her whole philosophy of building "cult brands" people obsess over. It's a masterclass in networking, persistence, and finding a creative spin on a medium that's been around for hundreds of years.

In this episode

  • What Brand Cult is: a wax-sealed, scented, print-only business newspaper built as a full immersive brand world
  • Kierian's career-pivot story, from Hong Kong to London classrooms to self-taught designer
  • The "third door" theory: when the front door and the VIP door are closed, you find the crack nobody else is looking at
  • Why print-only is the whole point, and how she gives founders a reason to step away from the screen
  • Networking and persistence as a business engine: keep following up until they tell you to go away
  • How designing her own newspaper turned into a bespoke newspaper design service for other brands

The Links: 

Print Club Pro - 90-day coaching: Check the Details here

Brand Cult Newspaper: Great Print Here

Brand Cult IG: Click Here

Kierian Cameron LinkedIn: Connect Here

Print Design Academy IG: Click Here

Episode 83 - How a Newspaper can land your next Client - With Kaye Symington from Newspaper Club10 Aug 202600:50:13

Kaye Symington is the CMO of Newspaper Club and co-founder of Glasgow Print Fair. A self-proclaimed "print enabler" rather than a printmaker.

In this one we get into how Newspaper Club went from three friends printing what their mates made online to 40 million newspapers and counting, and why newsprint is booming instead of dying.

Kaye shares a stack of real stories, including an LA photographer who swapped his ignored email newsletter for a quarterly newspaper and landed a $50k campaign and nearly a Louis Vuitton gig off the back of it.

We also get into why print sticks in your brain longer than a screen ever will, how younger designers are falling for newsprint with zero nostalgia attached, and the exact math on why spending $120 on 20 newspapers is one of the smartest moves a designer can make to get noticed. Stop emailing PDFs nobody opens and make something that lands on the desk and won't get ignored.

In this episode

  • What Newspaper Club is, and the "print what your friends made on the internet" origin story that became 40 million newspapers
  • Why "newspapers are dead" was always a myth, and how AI made everyone suddenly notice print again
  • The LA photographer who turned a quarterly newspaper into a $50k campaign
  • The real cost math: why $120 for 20 newspapers beats another ignored PDF portfolio every time
  • How designers are using newsprint as a portfolio that actually sticks around on people's desks
  • Why print is multi-sensory and memorable in a way a screen just can't match
  • Print-first thinking: design for the newspaper, then spin it into your social, blog, and audio content

The Links:

Print Club Pro - 90-day coaching: Check the Details here

Newspaper Club: Great Print Here

Newspaper Club IG: Click Here

Kaye Symington IG: Click Here

Kaye LinkedIn: Connect Here

Print Design Academy IG: Click Here

Episode 82 - How to Make Real Money Designing for Print with Laura Jane Boast14 Jul 202601:19:11

Laura-Jane Boast has run her Manchester studio Conscious Made for 12 years, and it's basically all print.

In this episode she gets into how she niched hard into color, material, and finish (CMF for short) and turned a straight-up obsession with foils, papers, and print into a business that more than pays the bills designing for clients all over the world.

That includes a recent Coachella project she then stalked across a hundred fan videos on TikTok, because once it's out there, watching people freak out over it is half the fun.

We also get real about the money. Why the safe "middle budget" client has basically vanished, and how Laura learned to walk away from the pretty jobs that look great but pay nothing.

We dig into the feedback loop print gives you that a website never will, why the analog comeback is booming while everyone drowns in screens and AI. She wraps up with the best kind of advice for anyone trying to break in: go local, keep it small, stop emailing PDFs nobody opens, and just make something real.

In this episode

  • What CMF (color, material, finish) actually means and how niching into it built Laura's whole business
  • Why print is paying the bills: the honest conversation about making a real living in the print space
  • How the "middle budget" disappeared, and why walking away from low-value jobs protects your creativity
  • The feedback loop designers miss in digital work, and why print keeps giving back long after it ships
  • How to break into print with no experience: start local, start small, start with a business you actually care about

Laura's Website: https://www.consciousmade.co.uk/

Laura on LinkedIn: https://www.linkedin.com/in/lboast/

Laura on IG: https://www.instagram.com/LauraBoast

Conscious Made on IG: https://www.instagram.com/conscious.made/

Print Club Pro Coaching - Details and Application: The Details

Come say hi on Instagram @printdesign_academy

Episode 81 - Designing a 640-Page Book, with Dora Drimalas from Hybrid Design30 Jun 202601:11:01

Dora Drimalas, co-founder of San Francisco studio Hybrid Design, spent years (on and off, over a decade) building a 640-page case-bound monster of a book, and in this episode she walks me through every nerdy detail of how it came to life.

We get into the production specs (CMYK plus silver and fluorescent orange spots, sealed ribbon bookmarks synced to digitally printed edge painting, black and white editions), the publishing decision to go with Victionary instead of self-publishing, and how they managed over 400 contributors who each needed legal clearance.

Dora also shares her journey through the world of design that included Nike, and then founding Hybrid Design.

In this episode

  • Why Hybrid built a book that's a "survival manual for design," not just a portfolio flex
  • The full spec breakdown: 640 pages, two spot colors, edge painting as a nod to traditional marbling, and ribbons that sync to those edge colors
  • Self-publishing vs. going with a real publisher, and why that validation and distribution mattered
  • What it's like to proof a 640-page book for six months and still keep finding errors
  • The legal reality of 400+ contributors and why most studios avoid books like this
  • How locking the grid and templates early made the design the easy part and the content the focus
  • Why a printed piece beats a PDF every time when you're trying to get noticed, and how to start small (a zine, postcards, a saddle-stitched book)

Buy the book here: Buy the Book

Learn more about the book here: The Blog

Check out Hybrid Design: The Website

Follow Hybrid Design @hybriddesignsf

Print Club Pro Coaching Details and Application: The Details

Come say hi on Instagram @printdesign_academy

Tags: print design, book design, studio book, Hybrid Design, edge painting, print production, graphic design career, getting noticed as a designer

Episode 80 - A Bowl of Nostalgia: Neenah x Print Design Academy Cereal Box Collab24 Jun 202600:50:36

In this episode I sit down with Michelle McDermott-Pautz, who runs channel marketing for Neenah Paper in North America, to walk through the two-year journey of building a mini cereal box collection that shows off what's possible with Neenah Folding Board.

We get into where the "weird" cereal box idea came from, why nostalgia was the whole point, and how Dallas Franklin brought a cast of illustrated characters to life across four different substrates.

Then we go deep on production: foil stamping, sculpted embossing, white-ink-first passes, the deep black board with no white edges, scented stickers, and the 30 hours of press and bindery checks across three trips to the printer. If you've ever wondered what actually goes into a showstopper print piece, this is the true behind-the-scenes.

In this episode

  • Why a mini cereal box collection was the right way to showcase folding board, and how the nostalgia angle nearly didn't make the cut
  • How the characters were designed to lean into each board's attributes, not just sit on a box
  • Every print technique they threw at it: foil (holographic, red, clear), embossing, debossing, metallic inks, white ink first
  • The on-press save that mattered: pulling a metallic highlight that disappeared under light and swapping it live
  • Why scented stickers (and a full cereal bar) turned the launch party into a full-circle experience
  • What designers can steal from this: emotional connection, shelf presence, and why real, tactile work beats the screen

Want to see it

This piece exists in extremely limited quantities. There's a blog post with expanded photos and the full behind the scenes on the Print Design Academy site, and if you want to get your hands on the collection, head to Neenah's website, use the contact form, and ask who your local rep is.

Print Club Pro Small Group Coaching: The Details

See photos of the collab: The Blog

Come say hi on Instagram @printdesign_academy

Tags: print design, packaging design, folding board, Neenah Paper, foil stamping, substrate selection, print production, nostalgia branding

Episode 79 - Alberta Distillers Rare Batch Whisky - Olberding Brand Family01 Dec 202501:23:22

In this episode, Dave talks with Chris Gajus, Creative Director at Olberding Brand Family, about the packaging for Alberta Distillers Rare Batch that his team helped bring to life.

If you’re a graphic designer or creative director who loves print, packaging, or some sweet sweet embellishments, this episode is for you.

 Chris breaks down how they took a very rough starting point and turned it into a full premium packaging system with strong storytelling, structure, and materials. This includes the strategy behind the mountain imagery, the multi-level emboss, using tactile varnish instead of foil, and how they made sure the whiskey glows through the front and back windows on shelf.

You’ll also hear about real considerations designers deal with every day: board weight, coatings, cracking on folds, color matching between substrates, working with vendors, and building files with multiple special-finishes layers. It’s a full look at how design moves from a concept to a finished physical product that pulls people in.

Chris also shares his early print memories (video game boxes and manuals), his first print project in school, and a project that totally fell apart thanks to unclear feedback and direction. If you’ve ever had a client say “I’ll know it when I see it,” you’ll feel right at home.

Things discussed in this episode:

  • Premium packaging design

  • Building dielines and structural packaging workflow

  • Multi-level embossing

  • Tactile varnish vs. foil stamping

  • Color matching across substrates

  • Paperboard weight and packaging durability

  • Creating shelf presence in liquor and beverage categories

  • Integrating brand storytelling into print

  • Working with production, prepress, and color teams

  • Turning a rough concept into a print-ready, high-end package

Links:

Episode 78 - Diego Marini - Yummy Colours - Statue of Liberty + Sophy Holland Books22 Nov 202300:52:03

This week's guest is Diego Marini. He is a Co-Founder, Creative Director, and Designer from Yummy Colours out of New York. Although he is located in Copenhagen. 

Diego loves books. To put it lightly. During client meetings, he's been known to ask "Can't we do a book"? And with a drive like that, he has had the opportunity to help bring some absolute gems to life. 

In this episode, we dive into the design, creative direction, and behind-the-scenes production of two beautiful coffee table books. One for Sophy Holland, and the other for the Statue of Liberty. Be sure to check the links below to have a peek. 

The Yummy Colours team continues to put together amazing print pieces that help bring their client's goals and visions to life. Legends over there. 

Another gem of an episode for the designers and print lovers out there. Check out all the links below!!

Statue of Liberty Book Images: CLICK HERE
Sophy Holland Book Images: CLICK HERE
Yummy Colours Website: CLICK HERE
Yummy Colours Instagram: CLICK HERE

Print Design Mastery 7-day FREE trial Get it HERE.

Print Design Summit Waitlist: SIGN UP HERE

Print Design Academy on YouTube: HERE

Episode 77 - Tony - Industry Print Shop03 Oct 202301:29:24

My guest on this episode is Tony Diaz from Industry Print Shop out of Austin Texas. If you haven't heard of Industry, where have you been!? I call this episode, story time with Tony. 

In this episode, we talk about:

  • how Industry started and came to be.
  • how he became "The Merch Guy"
  • some of the important projects that helped Industry grow.
  • Flatstock at SXSW and what it meant for Tony.
  • a workshop at Nike HQ.
  • print projects that went sideways and what happened.
  • projects that Tony is the most proud of.
  • the transition from doing the printing to a business owner leadership role.
  • tough times in the history of Industry.
  • what is really fulfilling for Tony in this stage of his life.
  • and soo soo much more. 

Tony is an awesome human and is full of stories that help you to learn from his mistakes, successes, and experiences. You can really feel the genuine joy from him coaching creatives through stories and community. 

THE LINKS

Industry Print Shop Website: CLICK HERE

FREE Print Ready Files Checklist: Download here

FREE Craft Beer Label Design Guide: Get it HERE.

Print Design Academy on YouTube: CLICK HERE

International Print Day: CLICK HERE
Print Across America: CLICK HERE

Episode 76 - Connie Lui - Yummy Colours - Concept of the Year11 Jul 202300:55:03

This week's guest is Connie Lui. She is a Partner, Creative Director, and Designer from Yummy Colours out of New York. 

I saw an Instagram post that Yummy Colours shared featuring their most recent Concept of the Year print piece, Dear Future. Turns out it was their third year in a row producing the Contept of the Year projects. And we get to hear stories about how all three projects were brought to life. 

From the first Issue and why they decided to bring it to life, the second issue and stories of incredible collaboration at scale, to the most recent issue and how the multi-layer unique effects came to life!

Another gem of an episode for the designers and print lovers out there. Check out all the links below!!

 

Concept of the Year Images: CLICK HERE
Yummy Colours Website: CLICK HERE
Yummy Colours Instagram: CLICK HERE

FREE Craft Beer Label Design Guide: Get it HERE.

FREE Print Ready Files Checklist: Download here

Print Design Academy on YouTube: HERE

Episode 75 - 3 Things Designers should do to prepare for a recession18 Apr 202300:16:27

A rare solo episode with Dave Hopkins, Founder of Print Design Academy and host of the Print Design Podcast.

They say we are in a recession and it is going to get worse...so what can you do so that it sucks less?

After seeing what happened in the design and print worlds during Covid, I have put together 3 things I think ALL Graphic Designers should do to prepare for any sort of economic uncertainty.

FREE DOWNLOAD HERE - Print Ready Files Checklist

Learn Print Design on YouTube HERE

Episode 74 - The Print Design Summit - BTS, wins, fails, lessons, and will there be a Summit 2024?11 Apr 202300:46:16

This episode features us, Dave and Gabby, breaking down the Print Design Summit. 

We share our expectations, actual results, our wins, our fails, lessons learned, how we feel it went, and answer the big question...will there be a Print Design Summit in 2024?

FREE Guide to Craft Beer Label Design: Download it here

FREE Print Ready Files Checklist: Download here

Learn Print Design on YouTube: Watch HERE

Episode 73 - Jonny Black - The Office of Ordinary Things - D+K Printing Promotion05 Apr 202301:13:38

This week's guest is Jonny Black from TOOOT. Also known as The Office of Ordinary Things out of San Francisco California. 

This episode is literally years in the making. So you better like it. Kidding, I know you will. 

During this episode, we are doing a deep dive into the D+K Printing promotional project. This project is an experience. It's got great print, textures, and tear strips to please your need to play with things. 

We also talk about Apple Packaging, Sustainability, and Granola Packaging project from Jonny's early design days. 

This is a fun one!

TOOOT on IG: HERE
TOOOT Website: HERE

FREE Craft Beer Label Design Guide: Get it HERE.

FREE Print Ready Files Checklist: Download here

Print Design Academy on YouTube: HERE

 

Episode 72 - Mackenzie Brookshire - Landscape - Cookma Print + Packaging10 Jan 202300:45:48

This week's guest is Mackenzie Brookshire. She is the Creative Director from Landscape out of Oakland, CA. @thisislandscape

During this episode, we talk about drawing sunshines, Koolaid points, Cereal Packaging, and more!

Our deep dive is into a project she worked on for Cookma, a meal delivery service and product line for growing families. The print and packaging they created is bright, welcoming, and just makes you feel good when you see it.

Really enjoyed this conversation with Mackenzie and I know you will too. 

THE LINKS:

Landscape Website
Landscape Instagram
Cookma - Design Work
DOG - A project space

Print Design Summit - Get Front of the Line HERE

Print Design Academy YouTube
Print Design Academy Instagram
FREE Print Ready Files Checklist
Print Design Mastery - Learn to be an expert at print design - CLICK HERE

Episode 71 - Dan Gretta - Cigar Bands + Packaging - Dapper Cigars13 Dec 202200:52:07

This week's guest is Dan Gretta. He is a designer and illustrator who has been putting out incredibly detailed work for Cigar Bands, Cigar Packaging, high-end spirits, and more.

During this episode we are doing a deep dive into his work for Dapper Cigars which includes cigar bands, packaging, and cigar branding.

I dabble in the Cigar world and I have always loved the intricate designs of the printed cigar bands and all cigar packaging. It really enhances the whole Cigar experience. So I was so excited to connect with Dan and learn more about this Cigar packaging world, and bring that information to you!

Dan is a great guy to talk to and I know you will enjoy this chat! Oh, we also talk about X-Men action figures. @dangrettadesign

THE LINKS:

Dan Gretta Design Website
Dan Gretta Design Instagram
Dapper Cigar Design Work El Borracho
Dapper Cigar Design Work Union Break

Print Design Summit - Get Front of the Line HERE

Print Design Academy YouTube
Print Design Academy Instagram
FREE Print Ready Files Checklist
Print Design Mastery - Learn to be an expert at print design - CLICK HERE

Episode 70 - Gene Portnoy - Work and Company - Cannabis Packaging29 Nov 202201:27:15

This week's guest is Gene Portnoy. He is the talented creative behind Work and Company. @genepdesign @workandcompany

We did things a little bit differently on this episode. It's a couple of mini conversations put into one. When we first spoke, the project we were talking about was literally at the printers. Like "photos sent of the press sheet that morning" at the printers.

A few weeks later we were able to connect for a wrap-up conversation once he had received his samples and his client had some feedback. Awesome!

The deep dive for this episode is all about the Full Bloom Cannabis packaging project. We talk about the details and story that went into the packaging, the design system created across multiple pieces, as well as the details behind getting things ready for production.

Gene is a very talented designer and creative problem solver and makes for a great conversation. I know you'll dig this one.

THE LINKS:

Work and Company Website
Gene Portnoy Instagram
Work and Company Instagram

Print Design Summit - Get Front of the Line HERE

Print Design Academy YouTube
Print Design Academy Instagram
FREE Print Ready Files Checklist

Print Design Mastery - Learn to be an expert at print design - CLICK HERE

Episode 69 - Julie Brannen - Monadnock Paper22 Nov 202200:49:03

This week's guest is Julie Brannen, she is the Director of Sustainability at Monadnock Paper out of New Hampshire. Monadnock is all about Sustainability in the manufacturing of their uncoated papers. @monadnock_paper

They also just released a new swatch book for their Astrolite PC 100 papers. Which you guessed...are 100% Post Consumer recycled.

During this episode, we also talk about Julie's unique path to the Paper and print world. She shares some interesting stuff on Gatorade Marketing Printed Collateral, working with global shoe brands, and the story of the Monadnock paper mill.

If you are into paper, this episode is for you. If you aren't into paper, you really should be, and this episode is still for you.

THE LINKS:

Monadnock Paper Website
Monadnock Paper Astrolite PC 100
Monadnock Instagram

Print Design Summit - Get Front of the Line HERE
Print Design Academy YouTube
Print Design Academy Instagram
FREE Print Ready Files Checklist

Print Design Mastery - Learn to be an expert at print design - CLICK HERE

Episode 68 - Macaroni Creative - CPG Packaging08 Nov 202201:10:05

This week's guests are Ron and Mackenzie from Macaroni Creative. This is their second time on the show chatting about awesome packaging they had created and put out in the world.

During this interview, we talk about Hot Dogs and Sausages. But also Consumer Packaged Goods (CPG) packaging.

Our deep dive is all about the Millers Craft Meats rebrand. This covers logos, collateral, packaging, and more. But we are here to chat about the packaging and how they made it all work on different substrates and different products.

This was a great conversation from some absolute pros in the CPG and beyond design space. @macaroni_creative

THE LINKS:
Macaroni Creative Website
Millers Craft Meats Project
Macaroni Instagram

Print Design Academy YouTube
Print Design Academy Instagram
FREE Print Ready Files Checklist

Print Design Mastery - Learn to be an expert at print design - CLICK HERE

Episode 67 - Sam O'Brien - Sample Co - Criquet Brand Book - Offset/Digital Print25 Oct 202201:04:03

This weeks guest is Sam O'Brien. He is a Graphic Designer and owner of Sample Co. out of Austin Texas. @sample_co

During this interview, we talk about how he got into the design game, awesome FOSSIL Watch Packaging, and a book put out by Lyft for their Scooter rental service teaching you proper Scootiquette.

Our deep dive is into a brand book he created for Criquet, an awesome apparel company with an amazing personality that totally comes through in this print piece. The book is a guide to living comfortably off the course. As soon as I saw it on Instagram I had to reach out and get him on the show to share the story.

THE LINKS:

Sample Co Website

Criquet Print Project

Sample Co Instagram

Print Design Academy YouTube

Print Design Academy Instagram

FREE Print Ready Files Checklist


Print Design Mastery - Learn to be an expert at print design - CLICK HERE

Episode 66 - Paul Haggerty - Smokers Section Journal - Riso Printing18 Oct 202201:04:55

This weeks guest is Paul Haggerty. He is a Graphic Designer, Illustrator, and Art Director out of Pittsburg PA. @paul_haggerty

During this episode, we talk about some of the projects he has come across and worked on over is 10+ year design career. Packaging and Merch. Dicks Sporting Goods. Album Artwork. and more..

But our project deep dive is for the Smokers Section Journal. This amazing piece was created to document your cannabis journey through different strains and smoking methods. It was Riso printed by the amazing crew over at @risolve Riso printing was the perfect way to produce this one.

This was a great conversation that I know you will enjoy!

THE LINKS:

Paul Haggerty Website
Paul Haggerty Instagram
Smokers Section Website
Smokers Section Instagram
Risolve Studio Website

Print Design Academy YouTube
Print Design Academy Instagram
FREE Print Ready Files Checklist
Print Design Mastery - Learn to be an expert at print design - CLICK HERE

Episode 65 - Jack Hoffman - Millennials in Print - Arandell Corporation11 Oct 202200:56:15

This week's guest is Jake Hoffman. He is the Direct of Sales and Marketing at Arandell Corporation and the host of the Millennials in Print Podcast. Arandell is a 100-year-old printer producing award-winning work out of Wisconsin. @arandell_corporation

During this episode, Jake and I talk about the current print environment and what we see happening in the print design industry. We also talk about the story behind the Millennials in Print Podcast and how we both believe it's incredibly important to bring young talent into this craft of printing.

THE LINKS:

Millennials in Print Podcast
Arandell Corporation Website.
Arandell Instagram

Learn Print Design for Free:
Print Design Academy YouTube
Print Design Academy Instagram
FREE Print Ready Files Checklist

Print Design Mastery Membership - Learn to be an expert at Print Design. CLICK HERE to learn more.

Episode 64 - Riso Print with Lyndsey from Risolve Press05 Oct 202200:43:24

My guest on this episode is Lyndsey Burke from Risolve Press @risolve. A wicked Riso Print Studio out of Lancaster PA.

I didn't know very much about Riso print until about a year ago. Since then I've been learning all that I can and this episode was awesome for that. 

We talk about Riso Print, the dice-roll story of Risolve Press, and we dive into a couple of awesome riso print projects.

If you are new to Riso, or just a huge fan of print, you are really going to love this chat. 

THE LINKS

Risolve Press Website
Risolve Press Instagram
Vans x Record Store Print - Designed by Jordi Ng @whoremone
Smokers Section Book Print - Designed by Paul Haggerty @paul_haggerty


Episode 63 - Lisa Champ - UntitledEra - F1 Miami Drive Coffee Packaging13 Sep 202200:52:26

My guest on this episode is Lisa Champ. She is the cofounder of UntitledEra and also known on Instagram as @redhalftone.

In this episode we are doing a deep dive into some limited edition packaging they designed for Drive Coffee and F1 Miami. Drive Coffee is the official coffee of F1. Pretty awesome.

Lisa tells us about the idea, design process, and production of this project.

If you don't follow F1 racing, the Miami circuit was new this year, so it's kind of a big deal. The packaging that they designed for this F1 Miami Coffee Collection is VERY Miami feeling, also automotive feeling, and is just rad!

We also talk about Microsoft Zoom packaging, N64 Packaging, and our favorite N64 games. Waverace, 1080 Snowboarding? If you know you know.

This was a great conversation with part of a very talented UntitledEra Team!

THE LINKS

Project Photos: CLICK HERE

UntitledEra Website: CLICK HERE

UntitledEra Instagram: CLICK HERE

Print Design Academy YouTube: CLICK HERE

Learn to be an expert at print design, check out Print Design Mastery HERE.

Export print-ready files every time with our FREE File Export Checklist HERE.

Episode 62 - Ultra Creative - Stranger Things Cereal Boxes23 Aug 202201:22:15

My guests today are JoEllen and Tony from the talented team at Ultra Creative, @ultra_creative. If that name sounds familiar, it's because this is their second time on the Print Design Podcast. I have also interviewed two other creatives over their back on The Quickie Podcast. 

In this episode, we are doing a deep dive into a pretty special project. Stranger Things Cereal boxes through a partnership with Netflix and General Mills. 

We talk about how this project came to be, the hurdles they needed to overcome, and just how many little 'easter eggs' you can find in the design. These boxes were for sale but quickly sold out. A really unique one for sure. 

Check out the pictures at the links below!

Ultra Creative Website: CLICK HERE
Ultra Creative Instagram: CLICK HERE
Stranger Things Boxes - CLICK HERE

Learn how to be an expert at designing for print, and how to create awesome packaging like these boxes.

Print Design Mastery - Learn how to overcome all those questions and hurdles you run into when you are designing for print.
Print Design Academy YouTube - Free lessons and tips on print design. 
FREE Print Ready File Checklist: Learn to export print-ready files every time. 

Episode 61 - Luxury Spirits Packaging - ThinkBold Studio - Hugo Marques02 Aug 202200:44:23

My guest this week is Hugo Marques from Think Bold Studio out of Portugal. During this episode, we talk about how he landed in the design and luxury packaging game, and when he started Think Bold Studio. 

We also talk about the beer label that was his first real print project and the learning curve that it was!

The project we are diving deep into is the Grahams Port Tubes and labels for their 200th anniversary. Kind of a big deal! Hugo tells us about how some of the ideas for the packaging actually came from the Grahams Museum, and they involved some pretty fascinating techniques. 

Love these conversations about Luxury Packaging!

THE LINKS:

Think Bold Studio
Thing Bold Studio Instagram

Print Design Mastery - Learn to be an expert in print and packaging
Print Design Academy YouTube
FREE Download - Print Ready Files Checklist

Episode 60 - Pulp + Paper Creative - Risograph Print27 Jul 202200:55:02

This week we are talking about Risograph printing! My guest on this episode is Heather Cranston from Pulp + Paper Creative out of Thunder Bay Ontario! Fellow Canadian in the house.

The project we are doing a deep dive into is the 2020 Roots to Harvest Annual Report. I should say the AWARD WINNING project. This project won an RGD 2022 So(cial) Good Design Award. Heather shares with us what Roots to Harvest is all about and why risograph was the best way to print this one and put it out in the world.

We also talk about a print "oops" that really led to sparks flying! Heather is super rad and this was a fantastic conversation I know you will enjoy!

THE LINKS

Pulp + Paper Instagram CLICK HERE
Pulp + Paper Website CLICK HERE

Print Design Mastery - Learn to be an expert at Print Design: CLICK HERE
FREE Print Ready Files Checklist - CLICK HERE

Episode 59 - Britt Cobb - Pentagram - FBI Guide to Internet Slang24 May 202201:07:18

My guest this week is Britt Cobb from Pentagram in NYC. During this episode, we talk about his journey to working at Pentagram and how it all went down near the end of his internship there, as well as some early print and packaging memories. 

The print project we are doing a deep dive into in this episode is the FBI Guide to Internet Slang. There is a real document out there that was put out by the FBI, but this isn't that document. This is the Pentagram take or spin on that document. And I'm sure you will agree, it looks way better than something that came out of the FBI. 

Britt shares with us the story behind the idea, how that idea became a design, and that design became a real thing that was sent out in the world! Really enoyed chatting with Britt and I know you will like this conversation. 

THE LINKS:

Pentagram IG
Britt Cobb IG
Britt Cobb Website

Pentagram Holiday Card
FBI Guide Article

Print Design Academy YouTube - Start learning how to design for print.
FREE Print Ready Files Checklist Download

Episode 58 - Allison Henry Aver - Spring & Mulberry Chocolate Box - Letter A Studio10 May 202201:08:27

This week we are talking about some beautiful chocolate boxes! My guest is Allison Henry Aver from Letter A Studio out of Portland OR. 

In this episode we talk about how she started her design career in NYC and some of the studios she was with there. Then we get into chatting about Vests, yes, making vests. ;) We talk about cute boxes and other great packaging as well. 

Our deep dive on this episode is the Spring & Mulberry chocolate boxes that Letter A Studio recently designed and put out into the world. We talk about the ideas and story behind the design, how it all came together, and some production details too! Check the links below to find Letter A Studio and their work, as well as where to find Spring & Mulberry chocolate. 

THE LINKS:

Letter A Studio Website

Letter A Studio Instagram

Spring & Mulberry Chocolates

Print Design Academy YouTube - Teaching Graphic designers about print.

Print Design Academy Website 

FREE Print Ready File Checklist 

Episode 57 - Drew Pautler - YETI Cycles Handbook26 Apr 202201:17:22

This week we are getting int some offset print for a legendary bike brand, Yeti Cycles. My guest this week is Drew Pautler from Good Fortune Collective out of Vancouver, BC. 

During this episode, we talk about the incredible Yeti Cycles Handbook and talk about how it has been visually in the making for 30+ years. We talk about how this project started and came to life during the "work from home" pandemic, and how they crafted an incredible brand experience for the cycle industry ambassadors.

Check out the links below to see the incredible work that the team and Good Fortune Collective puts together. 

Also don't miss the launch of Print Design Mastery on May 12th!

THE LINKS:

Good Fortune Collective Work

Good Fortune Collective Instagram

Print Design Academy YouTube

Print Design Academy Website

FREE Print Ready File Checklist

 

Episode 56 - Story time and Introduction - Dave + Gabby05 Apr 202201:00:08

In this episode you are getting the full story and introduction to Dave and Gabby.

We share our backgrounds in the design and print fields as well as how we first met. We also talk about our first memories of printed stuff and nostalgic print.

Gabby and I also share the origins of Print Design Academy, and what we are building and creating for you over the next few months!

Episode 55 - Make Direct Mail Great Again - Getting Creative with Direct Mail15 Mar 202200:25:49

Direct Mail...Sounds boring right? But hang tight, lets get creative with it. In this episode I'm going to share with you some ways that you can get really creative with your design and help your customer make a big impact with direct mail. 

I talk about diecutting, awesome papers, foil stamping, coatings that smell like bacon, all things to get the customers attention and create a memorable experience in print. 

THE LINKS:

Print Design Academy YouTube: CLICK HERE

Free Download "Print Ready File Checklist": CLICK HERE

Episode 54 - Nathaniel Navratil - Studio Foley - NDSU Booklet - Offset Print15 Feb 202200:50:39

This week we are diving into some offset print! My guest on this episode is Nathaniel Navratil from Studio Foley out of Fargo, North Dakota! @studio.foley

During this episode we talk about retro toy packaging, a redesigned and rebranded Easyriders Magazine, and a deep dive into a booklet he designed while working at NDSU. 

The NDSU University booklet project was a Dining and Residence Life guide that I first saw on Instagram. This project has 4 different covers, usings a few different papers, and is impossible to ignore. Nathaniel shares the purpose behind the piece, where the idea came from and how he decided on the format, the design and production, and all the details in between. Check out the links below to see what this book looked like. 

THE LINKS

Studio Foley Website: CLICK HERE

Studio Foley Instagram: CLICK HERE

NDSU University Booklet Project: CLICK HERE

Print Design Academy YouTube: CLICK HERE

Free Download "Print Ready File Checklist": CLICK HERE

Episode 53 - Mike Klok - @stuffedbrain - Client Gift Box01 Feb 202201:06:23

I often say this about print, it has staying power. It has the ability to create a very memorable experience for the person who receives it or is looking through it. And the project we are talking about in this episode, definitely accomplished that. 

My guest on this episode is Mike Klok, but you might know his as @stuffedbrain on Instagram. We are doing a deep dive into the client gift box that he created and sent out. Let me tell you, this think looks awesome, and was created for much less $$ than you think. 

That is the other exciting thing about print. There are ways to make it really special, and not cost a pile of money. Mike nailed this!

We also get into his earliest memory of print and the first ever project that he designed and printed. Oh, and a 3D craft beer label, complete with 3D goggles. 

Mike is an awesome guy and I really enjoyed our conversation. I know you will to. 

THE LINKS:

Stuffed Brain Studio: CLICK HERE

Stuffed Brain Instagram: CLICK HERE

Craft Beer Label Design Course: CLICK HERE

Print Design Academy YouTube: CLICK HERE

Episode 52 - Award Winning Annual Report - Chris Duchaine - Ideas by Duchaine25 Jan 202201:10:30

This week we are diving into an award-winning annual report. My guest is Chris Duchaine from Ideas by Duchaine.  @ideasbyduchaine

This Annual Report is another awesome project that I came across in the Communication Arts Design Annual. Something like an Annual Report could very easily be a boring print project, but not when Chris gets his hands on it. 

We do a deep dive into the Sarona Asset Management Annual Report but we also talk about a few other really unique reports that Chris has worked on. Including one for a suicide prevention hotline that has a really unique idea to help people visualize what the piece was all about. 

THE LINKS:

Sarona Asset Management Annual Report: CLICK HERE

Suicide Prevention Hotline Annual Report: CLICK HERE

Ideas by Duchaine Website: CLICK HERE

Ideas by Duchaine Instagram: CLICK HERE

Print Design Academy YouTube: CLICK HERE

Free Download "Print Ready File Checklist" - CLICK HERE

 

Episode 51 - Craft Beer Labels - Annex Ale - Holly Gallacher - Daughter Creative18 Jan 202201:12:42

This week we are talking about Craft Beer Labels, but with a solid design system! My Guest on this episode is Holly Gallacher from Daughter Creative out of Calgary Alberta. 

The project that we are doing a deep dive into is the beer labels for Annex Ale. Another great project that I came across in the Communication Arts Design Annual. 

We break down the idea and planning behind this beer label design system and how the team at Daughter landed on the look for these labels. 

We also talk about a cool print project that Holly was recently surprised by and it was a massive undertaking!

THE LINKS:

Daughter Creative - CLICK HERE

Daughter Creative Instagram - CLICK HERE

Annex Ale Project - CLICK HERE

Print Design Academy YouTube - CLICK HERE

FREE Download "Print Ready File Checklist" - CLICK HERE

Episode 50 - UC Annual Report - Rob Duncan - Mucho Design21 Dec 202100:58:08

This week we are diving into an incredible annual report design. My guest is Rob Duncan from Mucho Design.

I came across this Annual Report in a recent issue of Communication Arts Annual highlighting incredible design work from around the world, and it's no surprise because the design is beautiful. It is very typographically pleasing and is a great example of what you can do with just..one...color!

Rob also shares many stories from his career so far including a great one about a rejection letter from Disney. Check out more great work from Mucho on their IG @wearemucho 

THE LINKS:

Mucho Design - CLICK HERE

Mucho Design Instagram - CLICK HERE

UC Annual Report Project - CLICK HERE

Print Design Academy YouTube - CLICK HERE

FREE Download "Print Ready File Checklist" - CLICK HERE

Episode 49 - Smithsonian Annual Report - Jason Mannix - Polygraph07 Dec 202101:05:51

This week we are diving into an amazing Annual Report! My guest for this episode is Jason Mannix from Polygraph out of Washington DC. Jason is one of the first guests that I contacted who was recognized for their great design work in a recent issue of Communication Arts Design Annual.

The project that Polygraph was recognized for was the Smithsonian Annual Report. With an Institute like the Smithsonian with so much history and knowledge, how do you select what you showcase or highlight? Jason shares that with us in this episode.

We also talk about another great print project for the Paper and Packaging Board where they use paper and packaging to talk about the Paper and Packaging board...very meta right? @polygraphcreative @sappinorthamerica 

Project Print Specs:

 

74 Pages + Covers
8.75" x 12.375"

Cover 
100# Sappi McCoy Silk Cover
4/4 CMYK
Blind Emboss + Spot Varnish

Frontmatter Pages
100# Sappi McCoy Silk Text
4/4 CMYK

Backmatter Pages
100# Uncoated Text
4/4 CMYK

THE LINKS:

Polygraph Design Website - CLICK HERE

Polygraph Instagram - CLICK HERE

Smithsonian Annual Report - CLICK HERE

Print Design Academy YouTube - CLICK HERE

FREE Download "File Export Checklist" - CLICK HERE

2021 Graphic Designer Christmas Gift Guide30 Nov 202100:45:25

HO HO HO Designer friends! Here is our list of the gifts we think should make it onto your Christmas Wishlist this year!

I honestly can't believe it, but the holiday season is upon is! Costco said it was Christmas 2 months ago, Starbucks went Christmas 3 weeks ago, here we are!

THE LINKS:

Awesome Puzzles - 313 Gifts

Gradient Puzzle - CLICK HERE

Silly Gifts - FireBox

Henry the Desk Vacuum - CLICK HERE
Book - "100 tricks to appear smart in meetings" - CLICK HERE
Book - "As per my previous email" - CLICK HERE
Snoop Dogg Cookbook - "From Crook to Cook" - CLICK HERE

TouchScreen Winter Gloves:

Moshi Digits Glove - CLICK HERE
Canada Goose Workman Glove - CLICK HERE

Magazine Subscriptions:

Communication Arts - CLICK HERE
Juxtapoz - CLICK HERE
Umber - CLICK HERE
GDUSA - CLICK HERE

Fonts + Textures:

TrueGrit - ProCreate/Photoshop/Illustrator Textures - CLICK HERE
Brethren Fonts - CLICK HERE
Zilker Font by StayGray Pony Boy - CLICK HERE

Pencils:

Blackwing Pencils - CLICK HERE

Prints + Merch:

 Moniker Press - Riso - CLICK HERE
Porchlight Press - Letterpress - CLICK HERE
Studio On Fire - Cards, playing cards - CLICK HERE
Never Made - Poster Designs + Slick Merch - CLICK HERE
Happy Impulse - Art Prints + Pins - CLICK HERE
Field Notes Press Sheets - CLICK HERE

Books:

Invisible Creature - Face the Music: Twenty Years of Album Art - CLICK HERE
Lincoln Design - Logo Mayhem - CLICK HERE
Lincoln Design - The Chop Up Newspaper - CLICK HERE
Open Road Ski - The Man Behind the Maps by James Niehues - CLICK HERE

Warming Coffee Mug:

Ember Heated Mug - CLICK HERE

Pantone Books:

Studio Collection - CLICK HERE
Solid Formula Guide - CLICK HERE

Socks:

SAXX Underwear + Socks - CLICK HERE
Happy Socks - CLICK HERE
Brother Vellies Cloud Socks - CLICK HERE

Astute Graphics Plugins for Illustrator:

Get the Plugins  - CLICK HERE

SSD Drives:

SanDisk SSD - CLICK HERE
Samsung SSD - CLICK HERE

Cricut Machine:

Cricut Maker 3 - CLICK HERE

MacBook Pro:

2021 14" and 16" models here - CLICK HERE

GlowForge Laser Cutter:

LASER CUTTERS! - CLICK HERE

Tesla Model X: 

Zoom Zoom, build yours - CLICK HERE

LEGO (for adults):

NASA Lego - CLICK HERE
Vehicles Lego - CLICK HERE

 

 

Episode 48 - Specialty Beer Label and Custom Box - Michael Berglund23 Nov 202101:06:13

Another brilliant craft beer label design, but this time with a custom box! This weeks guest is Michael Burgland @atomicmutant who was a graphic designer with Surly Brewing.

We are specifically talking about the Surly 15-anniversary beer label and custom box. The box was printed by the amazing crew over at @studioonfire using @mohawkpaper

This project is a great example of why I love craft beer label design. They usually come with some much design freedom, creative freedom. Also in the episode we get into the story about how Michael came to own 3 studios at the same time, as well as some video packaging that he had the opportunity to design.

THE LINKS:

Craft Beer Label Design Course - Learn Craft Beer Label Design HERE

Michael Bergland Instagram - @atomicmutant

Surly Brewing - @surlybrewing

PRINT SPECS:

Box
Stock: 100# Mohawk Strathmore Premium Wove Cover - Egglant
Print Specs: Silver Hot Foil Stamp with Emboss
Finishing: Die-cut box with autolock bottom and locking tuck top
Printer: Studio On Fire - St Paul, MN @studioonfire

Label/Shrink Sleeve
Stock: Clear Shrink Sleeve
Print Specs: PMS + White + Silver Metallic Ink

Episode 47 - Designing an Experience - Manner Goods Subscription Box16 Nov 202101:01:21

This week we are diving into the unboxing experience printed and designed for Manner Goods - A Modern Man's Subscription Box.

I'm lucky enough to have two guests in this episode, Austin Dunbar from Durham and Carlie Simoncelli from Rove Companies. Durham is the talented design team behind the branding for Manner Goods, and Carlie is a marketing pro that hustled to bring it all together. From selecting materials to getting creative on the production side to make a great unboxing experience.

We also talk about some early memories of print and design and just have a great conversation!

THE LINKS:

Manner Goods: https://mannergoods.com/

Durham Studio: https://durhamstudio.com/

Free Guide and checklist to prep your files for print: FREE GUIDE

Craft Beer Label Design Course: CLICK HERE

Print Design Academy YouTube: YOUTUBE HERE

Print Design Academy: https://www.printdesignacademy.com/

Episode 46 - Blake Stevenson - @jetpacksandrollerskates - Craft Beer Labels09 Nov 202101:08:30

This weeks guest is Blake Stevenson, or you might know him from IG as @jetpacksandrollerskates. A fellow Canadian!

We are talking all about Craft Beer Labels in this episode. You know I love Craft Beer Label Design. During this chat Blake shares stories behind some design work for Elora Brewing and how the label design system has evolved. We also get into label design work he submitted to Collective Arts Brewing.

Blake also has a great story about coming across print as a young kid, pretty cool stuff!

The Links:
Craft Beer Label Design Course

Print Design Academy

Jet Packs and Roller Skates Website

Elora Brewing Co Website

Collective Arts Website

Jon Contino Book - Brand by Hand - Mentioned in Episode

Episode 45 - Jaime Evans from Foil Co - Foil Stamping + Creativity26 Oct 202100:57:57

This weeks guest is Jaime Evans from Foil Co. @foilcoltd They are the incredible minds the most diverse foil selection and options available in the market.

During this episode we do a deep dive into the creative foil piece they created that was motivated by the Japanese concept that refers to the reason for living, Ikigai. Part of the unique looks of this project were created by happy accidents. Designed by Studio DBD @studiodbd

We also talk about Pokemon Cards, how print literally saves lives, and a bunch of other design and print stuff. Jaime is a blast to talk to and the mission behind Foil Co and their products is so brilliant, very easy to support and relate to. Also a bunch of great one liners in this one. 

Foil Co on Instagram

Foil Co Website

Studio DBD Instagram

Print Design Academy YouTube

Print Design Academy Instagram

Print Design Academy Website

Episode 44 - Nick Van Der Walle - Astute Graphics18 Oct 202101:14:19

This weeks guest is Nick Van Der Walle. He is the Founder and CEO of Astute Graphics. Astute Graphics has been putting out incredibly helpful and time-saving plugins for Adobe Illustrator for more than 20 years!

This is not a sponsored episode or a sales episode at all. This is a bit of a selfish episode. I personally wanted to know how Astute Graphics Plugins could help Graphic Designers specifically with Print Design.

Nick walks us through how the company is named after a remote control car, which plugins can help print designers and how, while also just having a great conversation about print. We also have some good laughs!

Dig into this one and go check out Astute Graphics at the links below. No affiliate links at all. Just sharing a company doing great things for all Graphic Designers!

Astute Graphics: https://astutegraphics.com/

Astute Graphics IG: https://www.instagram.com/astutegraphics/

Print Design Academy YouTube: https://www.youtube.com/c/PrintDesignAcademy?sub_confirmation=1

Print Design Academy: Where we are teaching designers to be experts in print design. https://www.printdesignacademy.com/

 

Episode 43 - Answer MotoCross Catalogue - Jay Ferracane / AngryBovine28 Sep 202101:16:40

This weeks guest is Jay Ferracane. He is the talented graphic designer behind angrybovine and the awesome print project we are talking abou tin this episode.

The episode is a deep dive into the Answer MotoCross Catalogue. We talk about how this project came to be, and some of the roadblocks they faced bringing it to life through the pandemic in 2020. It involved a number of different photographers around the US creating photo assets for products and active shots. 

We also talk about awesome action figure packaging we remember from our younger years and Jay's first print design project which resulted in a reprint. Learning right? 

You can check out Jay on Instagram here @angrybovine

YOUTUBE: Click HERE Print Design Academy

Learn about Craft Beer Label Design HERE

Episode 42 - 3 reasons print design is increasingly important20 Sep 202100:17:57

In this episode, I share 3 reasons print and print design is more and more important. I share with you why people are literally craving printed experiences!

It could be direct mail, a great branded lookbook, great packaging, or any other type of tactile brand experience. I share why it is increasingly more important to have print design as a tool in your designer tool box. 

Mentioned in the episode: 

Craft Beer Label Design Course

Print Design Academy YouTube

Episode 41 - Before you send that label file for print....16 Aug 202100:19:46

So your customer has approved your label design, amazing! Now you have to send it in for print. Do you know what to check for before sending that file to the printer?

In this solo episode, Dave talks about the things you need to check and possibly change in your file to make it print-ready.

For a detailed screenshare look at these things, check out our YouTube video here: https://www.youtube.com/c/PrintDesignAcademy?sub_confirmation=1

Episode 40 - Publication / Editorial Design - Simon McGowan - Glasgow, Scotland02 Aug 202100:59:26

This weeks guest is Simon McGowan. He is the Head of Design with Wolfson Brands and Muscle + Health Magazine based out of Glasgow, Scotland. This episode is a deep dive into editorial and publication design for the creation and first few issues of Muscle + Health Magazine. We talk about how the idea for the magazine actually came from some Instagram carousels they were doing. Simon shares with us the specs of the magazine, how many copies they print, the original purpose of the magazine, and where it is heading now. Plus, all the other awesome fun we have on this show. Simon is the real deal and this conversation was awesome. I know you are going to dig it! Check out the magazine on IG @muscleandhealthworld and check out Simon's IG @simon_mcg

Episode 39 - Book Design with Jazmin Welch from Fleck Creative26 Jul 202100:44:17

This week we are talking about Book Design with Jazmin Welch from Fleck Creative out of Toronto ON.

During this episode we deep dive into two different book design and print projects that Jazmin helped bring to life, along with the materials and process to make them!

Jazmin's approach and work is incredible and it was awesome getting to chat with her about it. Find her on IG at @fleckcreative

Episode 38 - All about Pantone with Lou Presia, Sr. Product Manager of Graphics19 Jul 202101:02:26

This weeks guest is Lou Prestia. he is the Sr. Product Manager of Pantone Graphics.

This episode is a dive into the world of Pantone. A bit of history as well as a look inside what it takes to create the Pantone Guides that all designers know and love.

How are these colors determined? Mixed? Where are the new colors coming from? How are the books printed? How long does it take? All these questions and more are answered here.

Lou was also kind enough to send me some press sheets from the Pantone Book Print process. I'll be unboxing those for our YouTube channel shortly. @pantone

Episode 37 - LAD Design - Lawrence Azerrad - Ode to Joy Album Design05 Jul 202101:12:42

My guest on this episode is Lawrence Azerrad. He is the Found and Principle at LAD Design Studio based out of LA. LAD Design specializes in working with Musicians, Cultural Institutions, and Enterprises looking to visualize the future. @lad_design

In this episode, we are diving into his Grammy Award Winning design for the Ode to Joy Album for the band Wilco. This piece is incredible. There are a number of different interactive features in this book! 

Lawrence shares with us where the idea for this project came from and a behind-the-scenes look at what it took to bring it to life. 

He also shares with us his journey leading up to founding LAD Design, how he got started doing creative and design for musicians, and how album artwork is an extension of the music. 

All that and so much more in this episode of the Print Design Podcast. 

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