Priced Out with David Pralong – Détails, épisodes et analyse

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Priced Out with David Pralong

David Pralong

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Fréquence : 1 épisode/3j. Total Éps: 4

You cannot afford to live in the city you work in, and everyone in the industry has a reason why that can never change. David Pralong is the exception. He has spent twenty years and more than €2bn building property across Europe, and he argues the system he knows best has ended up pricing people out of the cities that need them.

Every episode he takes one piece of that system, explains who it quietly suits, and sets out a fix that has already worked somewhere else. Sometimes he argues it in front of the architect, the conservationist, or the politician who built a career defending the current rules.

By the end you will know why a home costs what it does, and what it would take to build cities people can afford to live in.

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Données mises à jour le 22/10/2026

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https://podcasts.apple.com/us/podcast/priced-out-with-david-pralong/id6821938508
3 partages

https://www.maya-cap.com/
3 partages

https://www.linkedin.com/in/david-pralong-bb7a09/
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The 1850s Plan That Rebuilt Paris Could Fix London's Housing Crisis

Saison 1 · Épisode 3

mercredi 21 octobre 2026 • Durée 33:38

Paris went from a city that hadn't changed in a thousand years to the City of Light in about 15 years. What it got right and wrong still applies to housing today.

Priced out of the city you work in, and told nothing can change because every old building is sacred? London has turned itself into a museum, and the middle class is paying the entry fee.

David Pralong takes you back to Baron Haussmann's rebuild of Paris under Napoleon III. You'll hear what worked, what nearly bankrupted the state, and what pushed the poor out of the city. Then he applies it to London today, using his SPADE levers to show how standardisation and density could put affordable housing back within reach.

Expect urban planning history, a frank look at who blocks new homes, and a direct pitch to the homeowners who hold the votes. This is for anyone who cares about London housing and wants arguments built on precedent. If you want a defence of the planning status quo, look elsewhere.

Key Takeaways

Haussmann's first model was buy, demolish, rebuild, sell. It swallowed capital and bred corruption, until a private development model took over with no public money at all.
Standardisation built Paris's most loved streets. The same intellectuals who fought it would now defend the result, which is a warning for anyone proposing change today.
Paris got density and standardisation right, then failed on protection and enforcement. The result was speculative bubbles and the poorer classes pushed out.
David's case for making development "boring again": when everyone knows what they can build, risk falls and so does the price.

Chapter Markers

00:00 Why Paris holds lessons for housing today

00:56 Napoleon III, Haussmann and the real motive

04:27 Buy, demolish, rebuild: the state's costly model

06:06 Paris before and after the rebuild

08:48 The London rivalry and the City of Light

11:04 Standardisation, backlash and the commune model

14:39 Where Paris succeeded and failed on SPADE

17:40 How a Haussmann moment works in a democracy

20:14 Making development boring again

23:32 Museum or living city: what we keep

26:45 Who blocks new homes, and why

31:04 The argument to boomers and homeowners

Useful Links & Resources

Maya Capital: https://www.maya-cap.com/
David Pralong on LinkedIn: https://www.linkedin.com/in/david-pralong-bb7a09/

Connect With the Show

YouTube: https://www.youtube.com/@Maya-Cap
Spotify: https://open.spotify.com/show/3NpuI114H9c4QmfC4R09Pd
Apple Podcasts: https://podcasts.apple.com/us/podcast/priced-out-with-david-pralong/id6821938508

David argues that 60 to 80% of a city's buildings can be brought into the present. Which buildings in your city would you protect, and which would you replace? Tell us in the comments, and send your questions for David's next episode.

Share this episode with a friend or family member who is priced out of the city they work in. Then subscribe to Priced Out with David Pralong so you catch the next argument.

#PricedOutWithDavidPralong #HousingCrisis #AffordableHousing #UrbanPlanning #Haussmann

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City of London Planning Chair: Protecting Views of St Paul's Has Cost London Billions

Saison 1 · Épisode 2

lundi 12 octobre 2026 • Durée 39:17

The one planning authority in Britain that reliably says yes, and what it would take for the rest of London to do the same.

London's housing target last year was 88,000 homes, and only a fraction got built. If you're paying more every year to live further from work, you deserve to know whether the planning system, the voters or something else is to blame.

Tom Sleigh chairs the Planning and Transportation Committee at the City of London Corporation, where business people vote alongside residents. His committee approved half a million square metres of new offices last year and was ranked third fastest in the country for decisions.

You'll hear how predictability and a properly funded planning team cut risk and cost for developers. You'll get real numbers on what heritage rules cost, and a straight answer on why the property industry struggles to make its case in public. David and Tom also test the standardisation lever from the SPADE plan.

This episode covers the London planning system, density, affordable housing requirements and the limits of current planning reform. It's for anyone priced out of London who wants evidence over slogans. If you want a defence of every listed view, Tom has some uncomfortable questions for you.

Key Takeaways

A 97% approval rate draws suspicion from journalists. Tom explains why it shows the system doing its job when developers know the local plan before they apply.
Shrinking the City's tower cluster by just 2% would cost over £1bn a year in lost growth. The reason is profit margins, and it applies far beyond the Square Mile.
The history of how London's protected views of St Paul's were chosen raises a pointed question about whose views they are.
Standardisation built postwar Britain. Tom makes the case for which level of government could bring it back.

Chapter Markers

00:00 Who really gets a vote on building

01:12 Meet Tom Sleigh, City of London Corporation

How to Make City Housing Affordable Again: Introducing the SPADE Framework

Saison 1 · Épisode 1

lundi 12 octobre 2026 • Durée 29:15

A London home now costs over 11 years of pre-tax earnings. It used to cost four.

You work in the city, you pay into it, and you still can't afford to live in it. Your parents bought in their twenties. You might not leave home until 26, and buying is a 30s problem, if it happens at all.

In this episode, David Pralong lays out the case for fixing the housing crisis from the developer's side of the table. You'll get the numbers behind London property prices, why the two standard answers keep missing the middle class, and the five reforms he believes would make affordable housing possible again.

It's for renters and would-be buyers priced out of the city they love, homeowners who hold the votes, and anyone tired of slogans about the planning system.

Key Takeaways

After inflation, London homes cost three times what they did in 1995. A healthy market needs around 5% vacancy, and David puts most cities below 1%.
Rent control and social housing each help one group. David explains the third group both leave behind, and why that group decides whether a city works.
Paris was built on standardised designs, and David argues the same principle could take planning from case-by-case approval to pre-approved homes built in months.
Key workers buying with no deposit, and streets voting to rebuild themselves, are two of the more radical ideas in the SPADE plan.

Chapter Markers

00:00 Why new generations can't afford our cities

00:45 Housing scarcity is a supply problem

01:30 London prices up seven times since 1995

02:45 Leaving home at 26, buying in your 30s

03:30 Vacancy rates below 1%

04:15 Cities as the engine of economic growth

05:15 Why nobody has fixed this yet

Trailer

Saison 1

lundi 12 octobre 2026 • Durée 02:01

By the end you will know why a home costs what it does, and what it would take to build cities people can afford to live in.

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Priced Out with David Pralong – Détails, épisodes et analyse

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