Explorez tous les épisodes du podcast Practice Marketing Insider

In this episode, Kristie unpacks the myth that marketing a therapy practice should feel easy or comfortable. She looks into the psychological barriers therapists face, like “the blank slate" that leads to a paralyzing fear of visibility and relying on old, ineffective strategies.

Some takeaways:

• The difference between ethical boundaries and emotional discomfort
• How clinging to outdated strategies gives you a false sense of security
• Outsourcing marketing to innovative companies

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

Mentioned in this episode:

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

Coming soon to your headphones!

Practice Marketing Insider, hosted by Kristie Plantinga, is designed to debunk outdated or overinflated marketing tropes for mental health professionals. The podcast provides high-growth strategies tailored for a landscape transformed by AI. Each week, Kristie will examine a piece of overblown marketing advice and explain why it’s inaccurate, exactly what to do instead, and how to implement changes that fit a modern practice. There will also be interviews with some of Kristie Plantinga's friends in the therapy marketing space.

Episodes start dropping April 14.

*Watch full episodes on Youtube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

In this episode, Kristie unpacks the Reactive Practice Growth Cycle, a trap where therapists wait until they need more clients to start marketing. She explains how acting from a place of scarcity leads to burnout and poor financial investments.

Some takeaways:

• How urgency leads to unsustainable business decisions and clinician burnout.
• Shifting your mindset to look at marketing as a long-term investment.
• Investing in partnerships and multiple sources of growth before it feels urgent.
• How to switch to proactive marketing with a multi-year strategy for predictable growth.

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

Mentioned in this episode:

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

In this episode, Kristie unpacks the traditional SEO advice that therapists should focus on blogging. She explains how blogging targets casual researchers or top-of-funnel traffic, which are rarely the ones looking to hire a provider.

Some takeaways:

• Why blogging brings in browsers, not buyers
• Prioritizing transactional content over informational content
• Building digital assets that become revenue generators
• Transitioning from being a general resource to a solution provider

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

Mentioned in this episode:

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

In this episode, Kristie is joined by her friend Felicia Keller Boyle, licensed somatic therapist and host of The Bad Therapist Show. Kristie and Felicia discuss why being a talented clinician isn’t enough for business success and how you should prioritize strategic marketing investments.

Some takeaways:

• How clinical training cannot fix a fundamental marketing problem
• Prioritizing strategic investment over struggling
• Why embracing business systems is the key to professional freedom

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

Mentioned in this episode:

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

In this episode, Kristie unpacks the marketing hype and scare tactics behind the misconception of AI’s share of the search market. She explains how Google searches outnumber AI and tools like ChatGPT account for a small fraction of the market.

Some takeaways:

• The best strategies for future-proofing your practice’s marketing.
• Why high-quality SEO and building authority should be top of mind.
• How AI relies on existing search results and third parties.
• Choosing strategic investments over short-term panic.

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

Mentioned in this episode:

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

In this episode, Kristie unpacks the myth that a website redesign is the answer to your lack of client inquiries. She explains how the real issue isn’t as straightforward as your branding, and it may be a matter of exposure—not design.

Some takeaways:

• How to know when it’s the right time for a website redesign
• What clients actually value: from logistics to availability
• Why prioritizing an investment in marketing is a practical strategy
• Strategies for driving consistent visibility to your website

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on YouTube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

Mentioned in this episode:

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

In this episode, Kristie is joined by Michael Fulwiler, a marketing professional with 15+ years of experience in mental health. They unpack the intersection between clinical practice, digital marketing and the influencer economy. Kristie and Michael explain how being an influencer won’t bring you more business and why it might actually go against practice ethical boundaries.

Some takeaways:

• Finding the boundary between personal branding and the influencer economy
• The need for practitioners to have strict ethical boundaries
• How client confidentiality and informed consent play a role in the online presence of mental health professionals
• How to successfully and ethically manage brand partnerships and content creation to build trust

Connect with Michael:

• Website
• Instagram
• LinkedIn

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Watch full episodes on Youtube.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

Mentioned in this episode:

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

In this episode, Kristie breaks down if Facebook business pages are dead for attracting therapy clients. She discusses how to move to high-quality content to match Meta’s algorithm and generate leads.

Some takeaways:

• How you can use Meta ads to find potential new clients
• Why Facebook groups act as an organic word-of-mouth referral
• Transforming your real life, human impact into an earned local reputation

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at practicemarketinginsider.com.

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

Mentioned in this episode:

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

In this episode, Kristie unpacks why having a virtual-only therapy practice model just doesn’t cut it. Yes, this element should be a part of your marketing strategy. Listen to learn about Google’s operating principles, how to optimize your Google Business Profile, and more.

Some takeaways:

• How to become a top search in Google Maps results to generate leads
• Why a physical therapy practice serves as an SEO and marketing advantage
• Strategies to consider for your practice to be competitive in the digital landscape

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

Mentioned in this episode:

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

In this episode, Kristie unpacks the myth that minimal financial investment will get you to your revenue goals. She explains that practitioners marketing their services should step away from the mentality of spending as little as possible.

Some takeaways:

• Why mental health practitioners and business owners should invest ahead of growth
• What some realistic marketing budgets look like
• How under-budgeting for generating leads is blocking you from competing

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Produced by PodVision.

Mentioned in this episode:

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

In this episode, Kristie is joined by Silicon Valley licensed therapist Candice Thompson to debunk the myth that technology is a non-negotiable for your practice. They challenge the compatibility of priorities of mental health tech companies and ethical and legal standards, and then unpack all the implications.

Some takeaways:

• Resisting the pressure to integrate complex tech in your private practice
• The case for analog methods and independent business models
• How (un)reliable AI tools are and their systemic risks

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices.

Book your call at practicemarketinginsider.com.

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Learn more about Candice’s work.

*Follow Candice on Instagram and on LinkedIn.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Listen to full episodes on YouTube.

*Produced by PodVision.

In this episode, Kristie opens up a conversation about Psychology Today and the value it still has (or not) today. She discusses how it was once an effortless lead generator and if it can still be a valuable component of your marketing strategy.

Some takeaways:

• How structural changes in Google’s search results transformed the industry
• What role AI summaries and ads, and an overcrowded marketplace play
• How you can boost a therapist’s visibility and secure long-term clients

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at practicemarketinginsider.com.

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Connect with Kristie on Instagram: https://www.instagram.com/kristie_placedigital/.

*Brought to you by Place Digital: https://www.therapieseo.com/.

*Produced by PodVision: https://pod.vision/.

Mentioned in this episode:

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

In this episode, Kristie unpacks what role politics play, if any, in marketing your private practice. She discusses how it can be seen as a professional liability and when it can become a powerful strategic asset.

Some takeaways:

• How to filter your ideal clients by leveraging SEO and niche-specific visibility
• When this tool becomes self-protection for therapists against harmful dynamics
• Why it’s important to create a safe environment

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at practicemarketinginsider.com.

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Connect with Kristie on Instagram: https://www.instagram.com/kristie_placedigital/.

*Brought to you by Place Digital: https://www.therapieseo.com/.

*Produced by PodVision: https://pod.vision/.

Mentioned in this episode:

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

In this episode, Kristie is joined by psychologist turned business coach for therapists, Nicole McCance. They debunk the myth of needing more clients or leads - what therapists need is a working system.

Some takeaways:

• How to set up automated systems to get your leads to actually book
• Why tracking metrics requires support and optimization
• Building a roadmap to scale your business by shifting focus

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at practicemarketinginsider.com.

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Learn more about The McCance Method.

*Listen to The McCance Method Podcast.

*Follow Nicole on Instagram.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Listen to full episodes on YouTube. *Produced by PodVision.

Mentioned in this episode:

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

In this episode, Kristie is joined by licensed therapist, business coach and founder of The Entrepreneurial Therapist, Danielle Swimm. They discuss if courses are still a viable path for mental health professionals today.

Some takeaways:

• How to approach creating products through group coaching
• Why cultivating an email list is crucial
• The importance of protecting your creative energy to avoid burnout

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at practicemarketinginsider.com.

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Learn more about The Entrepreneurial Therapist.

*Listen to The Entrepreneurial Therapist Podcast.

*Follow Danielle on Instagram.

*Connect with Kristie on Instagram.

*Brought to you by Place Digital.

*Listen to full episodes on YouTube.

*Produced by PodVision.

Mentioned in this episode:

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.

In this episode, Kristie is joined by licensed therapist, business coach and founder of The Private Practice Pro, Kelly Stevens. They debunk the myth that mastering social media is a must for growing a successful private practice.

Some takeaways:

• Why to resist today’s pressures of digital marketing for therapists
• When platforms like Instagram become powerful tools (and when they don’t)
• Alternate networking strategies you can use
• How to balance “easy success” vs. real growth for visibility

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at practicemarketinginsider.com.

If you found this episode helpful, please subscribe, rate, and leave a review, or share it with a friend who might need it!

*Learn more about The Private Practice Pro.

*Follow Candice on Instagram and Facebook.

*Connect with Kristie on Instagram: https://www.instagram.com/kristie_placedigital/.

*Brought to you by Place Digital: https://www.therapieseo.com/.

*Produced by PodVision: https://pod.vision/.

Mentioned in this episode:

*Kristie is offering a free, 15-minute call for listeners who are scaling group practices. Book your call at https://www.practicemarketinginsider.com.