PR Style Guide Podcast – Détails, épisodes et analyse

Danielle and Robin, Co-hosts of the PR Style Guide, celebrate and discuss their favorite moments from season two of The PR Style Guide Podcast! Reminiscing is Oh-So-Sweet as our hosts look forward to season three!

 In this episode of The PR Style Guide podcast, we sit down with Michelle Vessels, a powerhouse in sales and marketing with a career spanning broadcast media, real estate, and strategic brand partnerships. From her start in radio sales to her leadership at Urban One, Michelle shares how she built a reputation for creating powerful connections, exceeding sales goals, and turning strategic ideas into revenue-driving success.

We discuss the secrets to building strong relationships, navigating career pivots, and balancing multiple business ventures—including her award-winning real estate career. Michelle also shares insights on the importance of adaptability, persistence, and leveraging connections to open new doors in media, marketing, and beyond.

Don’t miss this masterclass in relationship-building, strategic sales, and making things happen! 🎙️

• Connect with Michelle Vessels on LinkedIn
• Rate & Review the show. We would love to hear from you!

In this episode, hosts Danielle Williams and Robin Newton are celebrating Season 1 of the PR Style Guide podcast and community.

Below are some of the highlights discussed: 

• Honoring Women's History Month and & paying homage to a woman trailblazer in this industry- Ida B. Wells. 
• Reviewing our favorite moments and segments with guests from this season. 
• Sharing personal stories of how they fell in love with PR/Comms and sharing their perspectives on other topics of conversation with guests. 
• What's in store next for the podcast and community.

To all of our listeners, Thank you for your support this season! 

We will be back for Season 2. In the meantime, be sure to go back and listen to all the episodes and phenomenal guests from this past season.  

Connect with Us:

• PR STYLE GUIDE INSTAGRAM: @prstyleguide
• Email us your guest suggestions and feedback at prstyleguidepodcast@gmail.com
• Rate & Review the show. 

We would love to hear from you!

• Keisha Brewer is a strategic communications professional with a passion for storytelling obtained her bachelor’s degree in English, from the
  University of Maryland Eastern Shore.
• Following college, Keisha moved on to be an Advertising Specialist at Sinclair Broadcast Group, supporting news stations like FOX News with effective commercial placements. 
• In December 2016, Keisha created her agency, The PR Alliance --- a full-service public relations and strategic communications agency that supports clients with gaining visibility for their brands. 
• She has had client placements in outlets  such as ABC, Fox, Forbes Magazine,
  Essence, Black Enterprise, 92Q, 93.9, and many more. 
• In 2022, Keisha launched a conference called PRocon to help other current and aspiring public relations, marketing, media, and communications professionals connect, learn, and grow in their industries.
• Keisha is also a highly regarded speaker known for her TED Talk on Strategic Communications which has generated over 1 million views on YouTube. 

Connect with Keisha on  Instagram to learn more about her, The PR Alliance & Procon.
Resources: Check out the replay of the virtual event titled. "The State of Black Journalism" presented by Procon diving deep into the heart of the industry's current landscape. And stay current with their events and join the community. 
 
Rate & Review the show. We would love to hear from you! 


PR STYLE GUIDE INSTAGRAM: @prstyleguide

Hey Friends, Episode 8 is here!

We had the pleasure of sitting down with Shannon Augustus. She currently serves as the Press Secretary and Media Relations Manager for the League of Women Voters, a 103- year-old organization that advocates for women's voting rights. Her resume is pretty stacked and we discussed her time working as a White House Producer at C-SPAN, the amazing people she got to meet including Kerry Washington while working there and more! Coming off the heels of her trip back from the New Hampshire Primary we had a great time chatting about all things PR, politics, fashion, her role in making an impact for women all over country for the work she does and more! 

Career Highlights: 

• Shannon Augustus serves as Press Secretary of the League of Women Voters of the United States, where she is responsible for the League’s press outreach and media requests.
• Prior to joining the League, Shannon served as a strategic marketing manager for a state government affairs firm. There, she led the firm's strategic marketing, communications, and brand messaging.
• Shannon’s professional career started in the television industry, where she worked at C-SPAN for several years as a producer. Her stints included coverage of the White House and multiple presidential elections. She also held roles on C-SPAN’s marketing and communications team for the C-SPAN Bus program. In that role, Shannon served as spokesman and was tasked with the network's corporate and community relations activities.  

Connect with Shannon on LinkedIn 

Rate & Review the show. We would love to hear from you! 


PR STYLE GUIDE INSTAGRAM: @prstyleguide

Hey Friends, Episode 7 is here!

We had the pleasure of sitting down and chatting with our second Gen-Z podcast guest, 25-year-old, Lindsay Francois. A multifaceted Media Manager and creative director out of Miami, FL. The conversation was so rich discussing her childhood growing up in Haiti, why anything PR & Media related was not a profession learning English after moving to Miami 12 years ago, and how being a self-starter has helped her to continue to grow, thrive and create a space and place for herself in this industry. 

Career Highlights: 

• Lindsay Francois is a multifaceted media professional passionate about creating engaging stories that inspire meaningful and impactful conversations in the digital landscape. 
• As an aspiring author, she founded Power Room Magazine, exploring mental health, productivity, and self-improvement, and has been featured in publications like YesGurl UK, Just Begin Magazine, and Politics4Her, notably contributing an article titled 'Reclaiming “Go Back to Your Country”'. 
•  Her expertise in Public Relations and Advertising, coupled with a background in the arts and non-profit sector, empowers her to create compelling narratives that deeply resonate with diverse audiences, drawing inspiration directly from her personal experiences and reflections. 
• Beyond her work, Lindsay enjoys fashion, content creation, and immersing in thought-provoking podcasts.

Connect with Lindsay on Instagram @thatssolindsay_
Check out her new website & portfolio at www.officiallindsayf.com


PR STYLE GUIDE INSTAGRAM: @prstyleguide

Welcome back to episode 6 of the PR Style Guide podcast!

In this episode, Robin sits down with Lanetra King, an accomplished PR agency owner, seasoned senior publicist, and distinguished Director of Communications at IndieKater PR. We discussed how investing in a business coach and surrounding herself with a community of driven individuals has exponentially helped her to grow herself and her business. In addition to the power of leaving behind perfectionism, just getting started, taking that right next step above all giving yourself grace along the journey. It’s a value-packed episode that will leave you with some key takeaways that will help to enhance your professional and personal toolkit. 

Career Highlights: 

• She has been recognized as one of US Reporter Magazine's '30 Under 30' alongside notable figures like Kylie Jenner and Travis Scott. 
• With nearly two decades of rich-history in the public relations field, Lanetra has propelled clients into the spotlight of both local and national media contributing to transformative campaigns from industry experts to corporate renowned giants like AT&T. 
• Through her masterful strategies, Lanetra has orchestrated brand collaborations, managed red carpet events, overseen award shows, and orchestrated movie premieres for esteemed networks like MTV, TV One, and BET. 
• She has secured impressive media features including Tamron Hall Show, The Drew Barrymore Show, Yahoo!, Good Day LA, The Roland Martin Show and more.

 Connect with Lanetra on Instagram and LinkedIn

PR STYLE GUIDE INSTAGRAM: @prstyleguide

Welcome back to episode 5 of the PR Style Guide podcast!

In this episode, we sit down with Janay Tyson, a vibrant Gen-Z fashion girl out of NYC who carries many titles including brand consultant, advertising manager, event host & curator. We discussed how she found her calling in the Comms & PR space as a student at Elon University, the journey and struggles of transplanting to NYC after graduating, how she has built community in a new city that she now calls home and is using her gifts to elevate and connect brands to resources and people for the exposure they deserve. 

Career Highlights: 

• Janay Tyson is a class of 2019 graduate from Elon University where she obtained her Bachelor of Arts in Strategic Communications and a minor in African, African-American Studies.
• She was an adfellow in Verizon’s unique fellowship program -- an intensive, 10-month marketing and advertising rotational program.
• As a Verizon Adfellow, Janay continued her advocacy in diversity and inclusion and broadened her strategic marketing skills at agencies and brands like Weber Shandwick, Walmart Corporate Office, and Publicis NY.
•  Janay currently works as a Senior Account Executive at Havas on a major HIV drug managing the brand’s social/digital creative.  
• Janay currently serves as Head of Production for @Swapsacon, a unique sustainable shopping experience in Brooklyn as well as Membership & Outreach Manager for @GirlCodeNYC, a social networking group for women of color dedicated to finding their tribe across NY/NJ.

Connect with Janay on Instagram and TikTok @justjanayyyyy

PR STYLE GUIDE INSTAGRAM: @prstyleguide

Welcome back to episode 4 of the PR Style Guide Podcast!

In this episode, we sit down with Samantha McCoy, Founder & CEO at Mission Key Communications for a great chat! We discussed her first job in PR which included a lot of self-teaching and on-the-job training, how she turned her PR first job into her company's first client, and how she intentionally used social media to build her personal brand and business while adding value to others and connecting with new clients. 

This episode is empowering, inspiring, and packed with personal brand-building and professional gems that you won't want to miss! 

Career Highlights: 

• Samantha McCoy is the founder & CEO of MissionKey Communications, LLC. 
• Her company transforms organizations and individuals into visibility magnets who attract their ideal audiences through the power of public relations and personal branding. 
• Samantha has over 15 years of experience in communications and loves to amplify the stories of innovative and transformative industry leaders. 

Connect With Samantha on Instagram and LinkedIn

PR STYLE GUIDE INSTAGRAM:   / prstyleguide 

Grab the FREE 10 Steps To A Winning Pitch Resource by visiting the resources tab at theprstyleguide.com

In this episode, we sit down with Tiffany Young, a PR and Internal Communications Specialist who has shared her talents with a variety of organizations and agencies within the DMV area over her 15+ year career! We discuss her first PR experience working the red carpet for BET Honors and the moment she knew that the PR industry was for her. We also dive into her journey through college and how she learned to network and find internship opportunities at a young age when they were not readily available to her at that time, how she has been able to touch all facets of the PR industry, her go-to fashion staple as a woman in this space and so much more. 

Career Highlights: 

• Tiffany Marie Young has more than 15 years of experience in Communications handling media relations, internal communications, special events, crisis communications, and social media.
• She currently is a communications specialist managing internal communications for the Ocean and Atmospheric Research (OAR), Office within the National Oceanic Atmospheric and Administration (NOAA), a bureau of the Department of Commerce. 
• Tiffany is also a Communications & Events Manager at te Prince George's Chamber of Commerce.
• In her spare time, she works as a Freelance Writer for The Prince George’s Suite Magazine. 

Connect With Tiffany on LinkedIn

PR STYLE GUIDE INSTAGRAM: https://www.instagram.com/prstyleguide

Grab the FREE 10 Steps To A Winning Pitch Resource by visiting the resources tab at theprstyleguide.com