Podcast PR Made Simple par Pippa Goulden Épisodes

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	Titre	Date	Durée
	3. All the different PR routes (it's not just press!) and how to know which ones to use for your business	24 Sep 2024	00:19:08
Want to do PR for your business but feel a bit overwhelmed about the different ways to do it? In this episode of PR Made Simple, we're looking at the different PR routes available for your business and working out which ones will be best for you. You'll discover that PR is not limited to press coverage and we're exploring all the different routes such as podcasts, guest blogging, awards, influencer marketing, and collaborations. We'll also look at your PR strategy and how to know what's right for your business. Chapters 00:00 Exploring PR Routes for Business Growth 07:47 Diverse PR Strategies: Beyond Press Coverage 15:19 Strategic PR: Aligning with Business Objectives Keywords PR strategies, business growth, press coverage, influencer marketing, podcast interviews, collaborations, awards, guest blogging, public relations, DIY PR And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	2. The PR Myths That Are Stopping You From Starting	24 Sep 2024	00:14:48
In this episode we deep dive into the (very) common PR myths that stop small business owners, entrepreneurs and in-house teams from doing PR for their business. Whether it's thinking you need a big budget, a little black book of contacts, to wait until your business is bigger/ better or perhaps it's because you think you can't write. I've heard them all over and over again - and none of them are true or should stop you from doing PR for your business. So if you think you want to do PR but there's something holding you back, have a listen to this episode and hopefully you'll come away feeling inspired to crack on. And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	1. What is PR? And What Will It Do For Your Business?	24 Sep 2024	00:16:32
Not sure what PR actually is? You're not alone. PR often feels like a dark art, shrouded in mystery and something that only industry insiders can do. Well not anymore. In this episode we get to the bottom of what PR actually is. Join me, small business PR expert, Pippa Goulden, where I'll be clearing it up once and for all and showing you why PR is so much more than press coverage. And don't worry if you're confused about what PR will do for your business. We'll also be exploring all the different things that PR is great for and why you should be doing it as an entrepreneur, innovator, small business owner, in-house team or founder. And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	PR Made Simple Podcast Trailer	06 Sep 2024	00:01:26
It's coming - get ready for the launch of PR Made Simple, a brand new podcast with PR expert Pippa Goulden that will show you how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do. In every episode Pippa will be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward. Through her expertise, insider tips and real life case studies of founders and brands who are smashing their PR, this podcast will help you navigate the PR landscape, understand what it actually is and what it will do for your business, without the need for a large budget or little black book of contacts. And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	4. Let's Get Your PR Started	01 Oct 2024	00:18:52
In this episode of PR Made Simple, PR expert Pippa Goulden dives into the must-know tips for small businesses looking to kickstart their PR. Pippa walks us through everything you need to have in place before you start, from the importance of high-quality images to really knowing who your audience is. She also shares practical, step-by-step advice on building a media list, looking at whether you need a press release, and boosting your confidence along the way. Whether you’re just starting out or looking to fine-tune your PR game, this episode is packed with helpful insights to get you moving in the right direction. We're looking at: Starting your PR journey early is key for small businesses. Getting your backend ready The Importance of images for your PR Knowing your audience A PR strategy should always support your overall business goals. Getting in the right mindset Take time to learn new PR skills – it’s an investment in your success. Press release or not? How to build your media list Taking action And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	5. Brand-building, Fish-FingerGate and using PR to grow your biz with Steph Douglas, founder Don't Buy Her Flowers	08 Oct 2024	00:46:03
In this episode of PR Made Simple, host Pippa Goulden sits down with Steph Douglas, the founder of Don’t Buy Her Flowers, to chat about her entrepreneurial journey, the role PR has played in her success, and how she’s stayed true to her personal brand. Steph opens up about the challenges of navigating influencer marketing, how she adapted her business after COVID, and why emotional connection is at the heart of her gifting philosophy. They dive deep into the highs and lows of running a small business, the role PR has had in helping her get known for what she does, why product businesses should think about more than products and the importance of maintaining authenticity while building meaningful customer relationships. Plus who remembers FishFinger Gate? We delve into what happened then and how Steph used it to her advantage. Some key takeaways: PR can be a game-changer, especially when you're just starting out and DIY PR is a great way to get yourself out there and get known - for FREE It's okay (and actually better) to be real on social media Authenticity in personal branding has been key in building trust with her audience. Your mindset plays a huge role in dealing with business challenges Knowing your audience is crucial for effective marketing and PR Repeating core messaging helps customers remember and recognize the brand. Sometimes, the best opportunities come from unexpected places Find Steph on Insta @steph_dontbuyherflowers and @dontbuyherflowers and www.dontbuyherflowers.com And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	6. Small Biz, Big Results: Unlocking the secrets behind the brands who are nailing their PR	15 Oct 2024	00:15:59
Pippa Goulden shares the secrets behind the small business owners who are getting amazing PR for their businesses and lets you into their secrets to show you how you can do it yourself too. She talks about the power of taking action, really knowing your audience, and telling stories that stick. Pippa also dives into the art of pitching, how to build meaningful relationships, and why staying proactive in PR is crucial. And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	PR Success Story: Storytelling, Mindset, Christmas PR and Incredible Results with Pri Pri's Priya Velusami	29 Oct 2024	00:33:59
Do you want to know how you can use PR to grow your business? Meet Priya Velusami, founder of Pri Pri and one of my DIY PR members who's done just that. Priya's PR journey is a brilliant example of a small business owner who's used PR to build her brand, use storytelling to connect with her target audience and get her on the radar of some major UK retailers. In this episode Priya highlights her PR successes, her approach to Christmas PR, all the PR routes she maximises alongside traditional press and how she integrates them with the rest of her marketing for maximum impact. Plus she talks about the challenges of running a small business and the mindset shifts that have helped her to nail her PR and get herself out there. The episode offers valuable insights and inspiration for other entrepreneurs looking to leverage PR and grow their brands. Find Priya at https://www.pripri.co.uk and https://www.instagram.com/pripri.co.uk/ And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	7. Facing Fear, Rejecting the Ick and Getting Known For What You Do with Caroline Britton	22 Oct 2024	00:40:20
Buckle up for an insightful conversation as Pippa Goulden sits down with the dynamic Caroline Britton, a powerhouse coach and mentor who's cracked the code on building a personal profile. Get ready to dive deep into Caroline's own journey of conquering her fear of visibility, the importance of authenticity and learn how she skyrocketed her own PR. Plus Pippa and Caroline discuss practical steps to navigate your own fear, to take action, the significance of incremental changes, and how to use PR to help you grown your business. The conversation emphasizes that fear is a common experience among business owners and that taking action is essential for growth. Find comfort in knowing that even the most successful entrepreneurs grapple with fear – and learn how to use it as rocket fuel for your growth. Find Caroline at https://www.caroline-britton.com and https://www.instagram.com/carolinebrittoncoaching/ And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	9. The Power of PR: How I've Used It To Grow My Business and Get Known For What I Do (and how you can too!)	05 Nov 2024	00:17:39
In this episode of PR Made Simple, Pippa Goulden dives into her personal journey of using organic PR to successfully grow her business over the past four years. She shares key insights into how collaboration and networking played vital roles in her PR strategy, stressing the importance of cultivating strong relationships within your industry. Pippa also talks about how generating press coverage and utilizing platforms like social media and podcasts can be highly effective tools for promoting a brand. A core message in the episode is her encouragement to take action and face the fears that often come with pitching yourself to others. She reassures listeners that PR is not just for big corporations; it’s an accessible and powerful method for any business to boost visibility and achieve growth. And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	11. Authentic PR and Learning By Doing with Hayley Southwood	19 Nov 2024	00:39:34
In this conversation, Hayley Southwood shares her entrepreneurial journey, emphasising the importance of authenticity, community, and resilience in business. From her beginnings in childcare to launching a vintage ice cream van and eventually founding Southwood Living and the Southwood Social Hub, Hayley illustrates how embracing your true self and saying 'yes' to opportunities can lead to unexpected success. The discussion also highlights the significance of building supportive networks for female entrepreneurs and the evolving nature of business in response to personal growth and external changes. Find out more about Hayley at https://www.southwoodsocialhub.co.uk and on insta here and here And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	10. Why Your PR Isn’t Working—And How to Fix It	12 Nov 2024	00:20:06
In this episode of PR Made Simple, Pippa Goulden breaks down why PR often feels like it’s not working—and what you can do about it. Whether you're working with PR agency, Freelancer or you're DIY-ing it, Pippa debunks common PR myths, explaining why some businesses think PR doesn't work for them. She reveals the secret to successful PR: a strategic, long-term approach that targets the right audience, manages expectations, and aligns with your broader marketing goals. Discover why PR isn’t a quick fix, but a game-changing tool when done right. Ready to turn your PR around? Tune in and learn how persistence and strategy can take your brand to the next level! And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	12. Working With Influencers with Cat Sims	26 Nov 2024	00:47:59
This week, influencer, author and podcaster Cat Sims aka @notsosmugnow joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking insights from someone who's been in the game long enough to know what matters. Cat and Pippa delve into the changing landscape of influencer marketing, discussing the challenges and opportunities that come with it for brands from gifting to long-term partnerships Cat shares her insights on navigating the influencer landscape, the joy of working with small businesses and her decision-making process for collaborations plus she gives her advice for small businesses looking to engage with influencers. And if that's not enough, you can get £10 off Cat and Pippa's course "How To Work With Influencers" using the code POD10 - so it's just £39! Find out more here 00:00 Introduction to Cat Sims and Her Journey 03:00 The Evolution of Influencer Marketing 05:48 Using Social Media as a PR Tool 11:00 Navigating Different Social Media Platforms 14:07 Content Creation: Strategy vs. Spontaneity 17:55 Building Relationships with Influencers 22:12 Finding the Right Influencers for Your Brand 25:00 Gifting Strategies for Small Businesses 26:15 The Cost of Influence: 28:07 Evolving Influencer Marketing: From Gifting to Partnerships 30:51 Building Genuine Brand Relationships 32:39 Navigating the Influencer Landscape: Challenges and Opportunities 35:07 The Joy of Working with Small Brands 37:09 The Primitive Power Triangle: Decision-Making in Collaborations 41:00 Advice for Small Businesses: Engaging with Influencers 45:00 The Future of Influencing: Writing and Broadcasting Aspirations And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	13. PR Success Story: Disrupting an Industry, Building a Brand and Scaling with Marlo's Pip Dawes	03 Dec 2024	00:38:15
In this week's episode, Pip Dawes, co-founder of Marlo Wine and longtime member of The PR Set, shares the journey of building a unique wine business that caters to a new generation of wine drinkers. From the inception of Marlo and its growth during the pandemic to innovative DIY PR strategies and collaborations, Pip discusses the importance of community, founder visibility, and the challenges of scaling a business. Pip also reveals the unexpected magic that happens from brilliant PR. Learn how strategic PR, aligned collaborations, community-building and some brilliant press coverage can help to turn a startup into an industry disruptor. 00:00 The Birth of Marlow Wine 03:37 Innovative PR Strategies 06:25 Collaborations and Community Engagement 09:29 Press Coverage and Brand Storytelling 12:25 Scaling Challenges and Lessons Learned 14:56 The Importance of Founder Visibility 17:34 Future Plans and Market Adaptation https://marlo.wine https://www.instagram.com/marlowine/ And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	14. Get Your 2025 PR Set: Make This Your Best PR Year Yet	10 Dec 2024	00:17:23
In this episode of PR Made Simple, Pippa Goulden dives into how to set yourself up for PR success in 2025. She highlights the importance of reflecting on the past year, creating a strategic plan, and setting clear, actionable goals. Pippa shares tips on aligning your PR efforts with your business calendar, researching upcoming industry trends, and committing to a consistent PR approach to achieve your desired results. Whether you're looking to boost your brand's visibility or fine-tune your PR strategies, this episode offers a practical roadmap for making 2025 your best PR year yet. And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	15. PR Success Story: Getting Known For What You Do (and having fun whilst you do it) with Happy HQ's Janine Jacobs	18 Dec 2024	00:39:33
In this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses. Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as speaking opportunities on some of the most important industry stages. All whilst having fun in the process. Janine shares insights on leveraging content and media for effective PR, the joy of engaging in PR activities, and the value of collaboration and partnerships. Janine is the founder of workplace culture specialists Happy HQ and can be found on LinkedIn here and at https://happyhq.co.uk Find out more about my new course Get Known here https://www.theprset.com/get-known 00:00 Introduction to Happy HQ and Its Mission 03:27 The Evolution of Workplace Culture 06:13 Navigating PR in a B2B Landscape 09:17 Building a Personal Brand Through PR 11:46 Leveraging Content for Discoverability 13:46 The Importance of Authenticity in PR 16:37 Impact of PR on Business Growth 19:20 Preparing for Speaking Engagements 21:43 The Importance of Authenticity in PR 25:58 Strategic Roles in Co-Founding 27:57 Taking Action: From Planning to Execution 29:43 Building Resilience in PR 32:14 Collaborations: A Key to PR Success 33:16 Top Tips for Starting PR 35:23 Looking Ahead: Future Plans for Happy HQ And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	16. Your Subconscious: Your PR Success Secret with Rebecca Haydon	07 Jan 2025	00:37:30
Ever wondered why some days you're a PR powerhouse and others you're too scared to press send on that pitch email? Well your subconscious has more to do with it than maybe you realise. In this episode, I'm sitting down with The Subconscious Expert, coach Rebecca Haydon to unlock the secrets of your mind and discover how it's secretly influencing your PR success (or those sneaky self-sabotaging moments we all have!) Get ready to discover: Why your brain might be playing tricks on your PR efforts (and how to turn the tables) The real reason you're procrastinating about that pitch email How to become besties with your inner critic (yes, really!) The mindset shifts that could transform your PR game overnight If you've ever felt like you're holding yourself back or that imposter syndrome is your unwanted BFF, this episode is your secret weapon to breaking free and showing up confidently in your business. This episode is for you if you're ready to step into your PR in 2025 and need a gentle push in the right direction. Find Rebecca at https://www.rebeccahaydon.com and https://www.instagram.com/_rebeccahaydon_/ and listen to her podcast The Subconscious Expert here And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	17. My Biggest PR Win: What You Can Learn for Your Own Biz	14 Jan 2025	00:20:32
In this episode Pippa Goulden lets you in to how she scored a huge PR win, speaking at Top Drawer trade show. From battling imposter syndrome to nailing the perfect pitch, Pippa breaks down how she got the opportunity. She also shares her secrets on prepping like a pro, owning the stage, and the impact it's had on her business. Plus what’s next on her journey to keep growing and connecting with her community and find more PR opportunities to keep the momentum building. 00:00 Introduction to PR Opportunities 03:08 Overcoming Imposter Syndrome 06:00 The Pitching Process 08:59 Preparation for Public Speaking 11:48 The Impact of Speaking Engagements 14:59 Future Plans and Community Support And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	18. Press Releases Demystified: Your Complete Guide to When and Why You Need One (and when and why you don't)	21 Jan 2025	00:14:35
Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you). In this episode, I'm jumping it to tell you everything you need to know about press releases included: - What a press release actually is - Whether you need a press release (and if you don't what you might need instead) - Why you should look at the press releases role as the supporting actor rather than the lead role - The format your press release should be in - How to incorporate it into your pitch And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	19. Should You Pay for Press? Classifieds, Advertorials, Partnerships & Affiliates uncovered	30 Jan 2025	00:16:01
Ever been tempted by those shiny magazine classifieds promising to get your business noticed? You know, those tiny ads at the back that a big chunk of your budget? In this episode of PR Made Simple, Pippa Goulden discussed the effectiveness of paying for "PR", what works and what doesn't: Why those classified ads are probably not your ticket to PR success (and what to do instead) What are advertorials and should you spend your money on them? Strategic partnerships that could actually work for you business Smart partnerships that could actually work for your business The affiliate game: worth playing or not? Save yourself some cash and frustration - this is the episode you need BEFORE that next sales call from a magazine ad rep! And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	20. 5 Mindset Game Changers That Have Helped Me Nail My PR (and how they can help you too)	04 Feb 2025	00:14:57
In this episode of PR Made Simple, PR expert Pippa Goulden digs into the 5 mindset shifts that she has made to take proactive steps to secure some key PR opportunities for her business, to inspire you to do the same. If you're finding that you're putting off your PR, overthinking, focusing on the wrong things or sitting back and waiting for it to happen to you, then have a listen to this and be motivated to make some changes to take action and make it happen. It works! ++There's some swearing in this episode!++ 00:00 Mindset Matters in PR 03:11 Taking Action: The Shift from Waiting to Doing 05:58 Building Confidence: The Power of Positive Feedback 08:47 Setting Targets to help focus 12:11 The Feisty Era: Embracing Boldness in Communication And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	21. 15 Minutes to PR Success: The Simple Habits I Swear By	12 Feb 2025	00:13:56
In this episode, small business PR expert and founder of The PR Set, Pippa Goulden, reveals her proven PR system that's transformed her business. Discover the exact daily habits strategies, and accountability frameworks that help busy entrepreneurs consistently secure PR opportunities and build their brand. Key takeaways: A quick daily habit makes all the difference Having a PR strategy saves time Daily habits in PR create momentum and consistency. Setting targets helps maintain focus and accountability. Networking is essential for getting known for what you do. Staying informed about what's going on out there is important Having a list of PR opportunities helps Whether you're struggling to find time for PR or looking to enhance your current strategy, this episode provides actionable steps to make PR an effortless part of your business routine. Perfect for small business owners, entrepreneurs, and anyone managing their own PR. And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	23. PR Success Story: Moving Away from Traditional PR, Finding Your Own Way and The Power of Networking With The Wilder Collective's Nicky Elliott	04 Mar 2025	00:41:05
In this episode PR expert Pippa Goulden chats to Nicky Elliott, founder of The Wilder Collective, an online community for female founders and freelancers. Nicky shares her refreshingly honest journey from a 15-year career in events to launching a children's clothing brand, which ultimately evolved into creating a thriving community where women in business support each other. What We Cover: Nicky's Business Evolution: How her initial clothing brand 'Wilder Ones' paved the way for The Wilder Collective and her popular podcast "Women's Business" PR Truths: Nicky's candid experience with a PR agency that cost "a lot of money for nothing" and how she now approaches PR differently Community Building: The power of authentic connections and how Nicky grew her audience by being intentional with her content Networking Without the Ick: Why networks are absolutely fundamental to business growth (even if the word gives you the fear!) Wilder Live Event: Nicky's exciting new venture creating the event she wished existed for female founders Top Takeaways: Why podcasts are a brilliant PR tool for creating genuine connections How to find your voice and stand out by discussing topics you truly care about The importance of "throwing mud at the wall" rather than overthinking Why your network is often your most valuable business asset How standing for something attracts exactly the right people to your brand Why you need to stop overthinking and get on and do it Find out more about Nicky and her brilliant network, events and Wilder Live: https://thewildercollective.co.uk Connect with Nicky on Insta here and on LinkedIn here And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	22. Dancing On Other People's Dance Floors: Turn Collaborations into Your Small Business Superpower - with marketing expert Lucy Woolfenden	25 Feb 2025	00:32:48
Get ready to transform your business through the power of strategic partnerships! Join Pippa Goulden and Marketing and Growth expert Lucy Woolfenden as they reveal exactly how to 'dance on other people's dance floors' - AKA leverage partnerships to skyrocket your brand visibility and growth. Collaborations can be incredibly effective for small business owners and in this episode Lucy and Pippa deep dive into how to make sure they work for you and your business. They discuss the importance of building trust, how to make sure both sides are aligned, and how to find the right collaborators - plus how to make sure they work hard for your business to help you achieve your goals. Connect with Lucy on LinkedIn https://www.linkedin.com/in/lucywoolfe/ and here: https://www.thescaleupcollective.com These are some of the tools that Lucy Mentions in the chat: https://dripify.io/ https://meetalfred.com/ https://www.opus.pro/ https://www.perplexity.ai/ And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	24. PR Success Story: From Surgery to Spotlight - Rebuilding Purpose After Cancer with Surgeon-Turned-Advocate Dr. Liz O'Riordan	11 Mar 2025	00:44:25
PR expert Pippa Goulden sits down with the incredible Dr. Liz O'Riordan, whose journey from breast cancer surgeon to becoming a prominent advocate for cancer awareness and patient care. She discusses the challenges she faced after her diagnosis, the importance of finding purpose through adversity, and how she has leveraged her experiences to educate and empower others. Liz emphasizes the significance of authenticity in her advocacy work, the challenges of monetizing her expertise, and the impact of her media presence and how's she's built her profile as one of the most prominent cancer advocates and experts in the UK and beyond. Dr. O'Riordan candidly shares how her own cancer diagnosis transformed her professional path, leading her to discover new purpose through writing, speaking, and advocacy. With warmth and wisdom, she reveals the challenges and triumphs of building a media presence while staying true to her values. The conversation also touches on the importance of strategic planning in PR, the value of knowing one's worth, and the ongoing journey of resilience and growth in the face of adversity. TOP TAKEAWAYS Finding New Purpose: How life's unexpected turns can lead to meaningful new directions Authenticity as Strategy: Why genuine connection forms the foundation of effective PR Strategic Communication: Thoughtful approaches to maintaining presence and relevance Valuing Expertise: Practical wisdom on recognizing and charging for your unique knowledge Building Media Presence: The reality of creating lasting impact through consistent effort Emotional Resilience: Navigating public visibility while protecting your wellbeing Purpose-Driven Advocacy: Using personal experience to create positive change Find Liz in Instagram here More info on her website here Her podcast here Her YouTube here And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	27. Success Story: Stepping Into the Spotlight to Get Known with Coach and Mentor Rebecca Cracknell	29 Apr 2025	00:37:10
In this episode, small business PR expert Pippa Goulden chats with the fabulous Rebecca Cracknell - coach, mentor, and former teacher who's transformed her approach to putting herself out there after completing Pippa's Get Known group sprint. What's in store: How Rebecca went from "I'm not ready for press" to bagging publication in a major outlet in mere weeks (spoiler: you're probably more ready than you think!) The ways we talk ourselves out of going after what we truly want in business Rebecca's approach to separating herself from her business - Why stepping into your "business owner character" might be the key to conquering those nerves Rebecca's Practical tips for getting over the "I'll just wait until..." syndrome that's holding you back Starting small but dreaming big: why your existing network is your PR secret weapon Finding your PR sweet spot where your natural talents shine through The magic that happens when you take those small, brave steps forward Meet Rebecca: Rebecca Cracknell is the coach, mentor and teacher for women who are building the businesses that will change their lives. Rebecca works with women at pivotal moments in their journey; those who are ready to challenge themselves through new opportunities, rewrite the stories about what’s possible for them and finally experience their true potential. The women she works with are bored by simply striving for surface level success and are craving a life where they get to build something that reflects who they truly are and allows them to fulfil their unique purpose with real passion. https://www.linkedin.com/in/rebecca-cracknell https://www.instagram.com/rebeccalcracknell/ Get Known Pippa's six week group sprint that's focused on getting you known for what you do and taking the action to make it happen. Doors close on 19th May - find out more here https://www.theprset.com/get-known And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	26. Embracing Rejection: Turning Fear Into Opportunity with Liz Mosley	01 Apr 2025	00:39:19
Ooh this is a goodie - buckle in and prepare to have everything you think about rejection thrown out of the window. In this episode, Pippa chat to brand designer Liz Mosley about her Rejection Challenge - where she set out to get 100 rejections in her business. In this chat Liz reveals how deliberately seeking rejection has transformed her business, mindset and opened doors to unexpected opportunities. This conversation offers practical insights for entrepreneurs looking to overcome fear and build resilience in their PR and pitching efforts. From practical pitching tips to mindset transformation, authenticity and tracking the data, Liz offers her own strategies to embrace rejection and use it to boost your business. Key Takeaways: Rejection often leads to unexpected opportunities and growth The volume approach to pitching increases your chances of success Authenticity resonates more than perfection when reaching out Celebrating small wins maintains momentum through challenges Visibility consistently puts you in consideration for new opportunities Documenting your journey provides motivation and perspective Rejection is not just normal but necessary for creative business success Find out more about Liz: https://www.lizmosley.net/ Get your own Rejection Challenge merch here: https://www.lizmosley.net/rejection-sticker-chart and her podcast is https://buildingyourbrand.net/ And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	25. From PR Procrastination to Progress: Simple Steps To Move Past The Overwhelm	18 Mar 2025	00:16:34
Are you feeling overwhelmed by the endless PR possibilities for your small business? In this actionable episode, small business PR expert Pippa Goulden breaks down how to transform PR from an overwhelming monster into a manageable (and even enjoyable!) part of your business strategy. Join Pippa as she shares practical tips to: Develop a focused PR strategy aligned with your business goals Break down your PR efforts into bite-sized, achievable chunks Build confidence through strategic preparation and mindset shifts Integrate PR seamlessly with your existing marketing efforts Implement a simple 15-minute daily PR habit that gets results Whether you've been overthinking your PR approach or avoiding it altogether, this episode gives you the framework to move from paralysis to progress. As Pippa says, it's time to "send the f*cking email" and start getting the PR your business deserves! And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	28. Embracing Retail Trends for A PR Advantage with Retail Expert Nicole Higgins	08 May 2025	00:29:42
In this episode of PR Made Simple, small business PR expert Pippa Goulden chats with Nicole Higgins, a leading retail expert with 20 years of experience working with brands like M&S and Primark. Nicole shares her insights on key retail trends for 2025, how small business owners can incorporate these trends into their PR strategy, and her journey building her own profile as a go-to expert across print and TV. Key Topics Discussed: What trends mean for small business owners and why they matter How consumer behaviors are shifting in 2025 Using authenticity and storytelling to connect with customers Experiential marketing opportunities for both online and brick-and-mortar businesses Building community through various channels Practical ways to stay updated on emerging trends Nicole's personal journey with PR and visibility Find Nicole: https://thebuyerandretailcoach.com https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	29. Success Story: From School Teacher to The One Show - How James Sills Got Known For Connecting People Through Singing	13 May 2025	00:39:55
In this episode, PR expert Pippa Goulden talks to James Sills, who transitioned from being a secondary school teacher to a successful singing entrepreneur and BBC collaborator. James shares his PR journey from writing his book "Do Sing" to founding Sofa Singers during lockdown, which catapulted him into the media spotlight, and all the brilliant things that have come since. The conversation demonstrates how strategic PR efforts and staying true to your values can lead to remarkable opportunities. Top PR Lessons from James: Narrow your focus to expand your reach - the more specific James became about his mission, the more opportunities opened up Send those emails!! Almost all his major opportunities came from him initiating contact Build and nurture genuine relationships with media contacts Know what you stand for (and what you'll say no to) Balance strategic planning with staying open to unexpected opportunities Use writing (articles, books, social posts) to clarify your message and reach Work with coaches or mentors to gain clarity on your positioning Find out more about James: Sofa Singers - https://www.thesofasingers.com https://www.james-sills.com https://www.instagram.com/jsillsmusic/ https://www.linkedin.com/in/jamessills/ https://www.bbc.co.uk/cityofculture/bradford2025/bantam-of-the-opera/ And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	31. Everything You Need to Know About Christmas PR (And Why Starting in July Will Save Your Q4)	10 Jun 2025	00:21:08
In this episode, small business PR expert Pippa Goulden discusses the essential strategies for effective Christmas PR planning, emphasising the importance of starting early, setting clear goals, and understanding the PR opportunities for your business. She provides actionable steps for small businesses to enhance their visibility and credibility during the festive season. Pippa also highlights the need for a layered PR approach that goes beyond gift guides, empowering small business owners to take control of their PR efforts without relying on large budgets or agencies. This episode gives you everything you need to create a strategic Christmas PR plan that will help you stand out, sell more, and avoid last-minute panic in Q4. And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	30. Strategy, Launching a Book, Taking Messy Action and Getting Known with Alice Benham	03 Jun 2025	00:44:40
Marketing and business strategist Alice Benham is living proof you don't need an expensive PR agency to get known for what you do. In this power-packed episode, small biz PR expert Pippa Goulden talks to the business strategist, podcaster and bestselling author about how she's built her name for herself and got known for what she does. From her mega book launch that involved 85 different activities in just 6 weeks, to the random podcast that generated more clients than any mainstream press, Alice shares the real behind-the-scenes of building visibility that actually converts. Plus we deep dive into how to apply strategy in your business, why taking action is the key to driving your business forward and why we should all be bringing joy into our businesses and enjoying the journey. What You'll Learn Why "strategy" isn't scary: Alice's simple definition that will change how you think about planning The power of "scars not wounds": How to share vulnerably without oversharing Her 6-month consistency rule: Why most people give up before their efforts have a chance to work The "everything I can control" approach: What Alice focuses on instead of outcomes Product vs service PR: Key differences and what works for each Integration secrets: How to amplify your PR through your existing marketing Connect with Alice Website: alicebenham.co.uk Instagram: @alice_benham Podcast: Starting the Conversation Book: The Digital Marketing Handbook And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	32. Awards: An effective PR tool? A deep dive into whether awards should be part of your PR strategy	19 Jun 2025	00:21:27
In this episode, small business PR expert Pippa Goulden explores whether awards should be part of your PR strategy. She breaks down how to evaluate awards, use them strategically, and avoid common pitfalls that can waste your time and money. Takeaways Not all awards are created equally; do your research. Look for credible judging panels and past winners' experiences. Awards can provide third-party validation and recognition. Utilize award wins in your marketing strategy. Nominations can be just as valuable as wins. Networking opportunities arise from award ceremonies. Be strategic about which awards to enter. Understand the costs associated with entering awards. Awards should align with your business objectives. Leverage award wins for ongoing PR efforts. The examples Pippa uses in the episode: https://eco-able.co.uk/about/ https://www.linkedin.com/in/danielle-seatter-ec0/ https://www.pripri.co.uk https://www.ambustum.co.uk 6 month subscription to The PR Set's DIY PR Membership available until 5th July - find out more here https://www.theprset.com/offers/mhschvLi/checkout And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	33. Your Six Month PR Pep Talk: How to Nail Your PR for the Rest of 2025	02 Jul 2025	00:16:56
If PR is on your To Do list in 2025 and you've not quite got to it yet, then this is the episode for you. Small biz PR expert Pippa Goulden is here to call you out on your excuses and get you unstuck and taking action once and for all. She addresses common obstacles such as overthinking, prioritisation issues, and reliance on social media as the sole marketing strategy. Pippa emphasises the importance of taking action and getting results that build credibility and trust with audiences. The episode concludes with actionable steps for listeners to kickstart their PR journey and a special offer for her DIY PR membership. You can get a six month subscription to The PR Set for just £247 until midnight on Friday 4th July be quick! Find out more here https://www.theprset.com/DIY-Membership And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	34. PR & Ads: A Love Story - How They Work Together To Make Marketing Magic with Sophie Griffiths	16 Jul 2025	00:39:12
Sophie Griffiths is a business growth strategist and Meta™ Ads expert known for helping impatiently ambitious women scale their business by growing an audience of super fans. In this episode small biz PR expert Pippa Goulden talks to Sophie about how PR and ads work so well together and why an integrated approach is a must for your marketing strategy. Pippa and Sophie discuss: - Why ads fail - The PR & Ads Power Combo that builds trust and reach - How Sophie's built her own profile as a go-to expert in the space - How to get started with ads And if you want to find out more about Sophie's work: Connect with her on Insta here Her Audience Builder Course here Find out more about her Mini Mind here And her Mastermind (that I'm in and highly recommend) here (note these are aff links but I'd share with you anyway because I highly recommend Sophie if you want to up your ads game) And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	37. The Imposter Myth That's Keeping You Small (and what to do about it) with Leila Ainge	26 Aug 2025	00:47:56
In this conversation, Pippa Goulden and psychologist, coach and business consultant Leila Ainge discuss the concept of imposter phenomenon, particularly among female entrepreneurs. In this episode they discuss: - What Imposter Phenomenon is and what we can do about it - Comparison culture and how to navigate it (it's not what you think!) - The peer group paradox - The benefits of community and supportive environments - Why action beats perfection and how joy can help to rewire your bring to help you celebrate your own successes If you're keen to step out of the shadows and get known for what you do but something's holding you back, have a listen to this episode and prepare to have everything you think about imposter "syndrome" turned on its head. Find out more about Leila's work: LinkedIn https://www.linkedin.com/in/leilajaneainge/ Website https://www.leilaainge.co.uk Instagram https://www.instagram.com/leilaainge/ And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	36. The Summer PR Advantage: Why It's A Great Time To Keep Your PR Momentum Building	29 Jul 2025	00:13:39
In this episode Small Business PR expert Pippa Goulden answers the question whether you should down PR tools over the summer or keep going (Spoiler alert: Keep going!) Discovery how to keep the momentum going, what opportunities there are for your business over the summer and tips on how to approach it. And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	35. Want to be a Wildly Successful Woman? The Habits, traits and practices that you can steal for yourself	24 Jul 2025	00:19:34
In this solo episode Small business PR expert Pippa Goulden is flipping the script on what it really takes to be seen, heard, and successful. This isn’t about pitching templates or press release hacks — it’s about the inner and outer habits of the wildly successful women she surrounds herself with (and how you can adopt them too). Expect equal parts mindset, real talk, and strategic action — all served up with Pippa’s signature warmth and honesty. What You’ll Learn: The key habits Pippa sees again and again in the most successful female founders Why “just taking action” is the real game-changer — even if it’s messy How defining your own version of success helps you stand out in PR (and life) The art of not caring what other people think (and why that’s your superpower) How to position yourself with clarity so opportunities come your way Why systems and data don’t have to be scary (and can actually free you) Why doing it alone is not the vibe — and what kind of support to look for "None of these things require a big budget or years of experience. They’re just choices about how you show up." And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	39. Ready to Get Known? How To Step Out Of The Shadows and Build Your Personal Profile	09 Sep 2025	00:20:09
You've been building in the shadows long enough. If you're brilliant at what you do but somehow invisible in your industry, this episode is for you. Small Biz PR Expert Pippa Goulden dives into why building your personal profile (not personal brand!) matters, what's really stopping you from stepping out, and most importantly, how to get started without feeling like a fraud. In this episode, you'll discover: Why "personal brand" and "visibility" are problematic terms that might be holding you back The four big blockers keeping female entrepreneurs hidden (and how to overcome them) The business benefits of getting known - from the opportunity magnet effect to the peacock feather confidence boost How to use storytelling without oversharing your private life Practical first steps to start getting known for your expertise Someone out there needs exactly what you offer, but they can't find you because you're playing small. Time to change that. Ready to step out of the shadows? Pippa's Get Known Group Sprint starts in October - a 6-week action-focused program for ambitious female founders ready to position themselves as THE authority in their field. Find out more and jump in before the Early Bird Price runs out: https://www.theprset.com/get-known-autumn And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	38. Your September PR Reset: How To Use Back-To-School Energy To Build Momentum In Your Business	03 Sep 2025	00:11:44
Ready to harness that back-to-school energy for your PR? September is like New Year without the pressure - and it's the perfect time to get your PR strategy moving. In this episode small business PR expert Pippa Goulden gives her top tips on getting your PR started (or restarted) Whether you're focused Q4 Christmas sales, or have one eye on 2026, Pippa gives her top tips on how to have a September PR reset Sign up for the wait list for Get Known here And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	40. Send the F*cking Email: What happened in my business when I stepped up to Get Known	17 Sep 2025	00:17:32
Pippa's getting personal - in this tell-all episode, PR expert Pippa Goulden is deep-diving into the decision that transformed her nearly 5-year-old business. In this episode, Pippa deep dives into what happened when she stopped fear running the show and how she landed a big industry speaking opportunity that's helped to transform her business. Her biggest takeaway? "Send the f*cking email" - because how many times do we overthink reaching out to someone, convinced they won't want to hear from us? Pippa shares the freeing truth that nobody cares about your business as much as you do, and that PR momentum works like a snowball rolling downhill. Once you get started and push through that sticky beginning phase, opportunities start compounding in magical ways. And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	41. PR Success Story: Emma Thomas - From Redundancy To Getting Known as a leading name in the menopause space	30 Sep 2025	00:33:19
Ever wondered how to transform career upheaval into entrepreneurial success? Meet Emma Thomas, who turned redundancy into opportunity and built herself into one of the UK's leading voices in midlife and menopause. In this inspiring episode, Emma shares exactly how she's got known for what she does - from launching her top-25 ranked podcast "Middling Along" with a secondhand microphone to landing features in The Guardian and beyond. What you'll discover: Why Emma started her podcast despite thinking it was "ridiculous" - and how it opened doors she never imagined Her strategic approach to guest selection and why she doesn't accept every pitch How to use podcasting as a PR tool, not just marketing The art of spotting trends and making your pitch about the bigger picture Her refreshingly honest take on wearing multiple business hats Essential advice for nervous first-time pitchers Listen to Emma's Podcast Middling Along Here Connect with Emma on LinkedIn here Find out more about working her here And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com
	42. PR Success Story: Ro Fielden-Cook On Finding The Right PR Routes, Boundaries and Storytelling	08 Oct 2025	00:37:14
Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios). From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about your mission (not just your job title) is the skill that changes everything. In this episode: Why networking and "just sending the F*cking email" beats paid ads every time How to set PR boundaries that protect you (lessons learned the hard way) The moment Ro stopped saying "I'm just a PT" and learnt to talk about what she does and why Why awards gave her business and community credibility and morale boost What happened when Sophie Ellis-Bextor slid into her DMs Connect with Ro: https://www.theshecollective.co.uk/ https://www.instagram.com/theshecollective_uk/ And once you've had a listen you can: - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Join the waitlist for my next Get Known Sprint Spring '26 here - Or if you just want to hand it all over to me to do for you, I can do that too Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

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