Explorez tous les épisodes du podcast PPC Rockstars

Tim Ash was the co-founder and CEO of SiteTuners for 19 years, and he helped to create over $1.2 billion in value for companies like Google, Expedia, and Nestle. Now a globally acknowledged authority on evolutionary psychology and digital marketing, Tim joins the show today to share insights from his new book, Unleash Your Primal Brain: Demystifying how we think and why we act.

Nils Rooijmans is here to make your business grow and help you get more clients at fewer costs. He talks about how to get started with, or improve, your Search Engine Advertising, Google Ads, and Bing Ads. Not mention PPC Automation via Google Ads Scripts and Search Engine Optimization (SEO). You can Contact Nils at nils@watercoolertopics.com

Duane has been called a digital nomad by friends after living in 6 cities across 3 continents and visiting 40 countries around the world. After leaving Toronto, Canada in 2011 to gain an international view of the world, he has worked for Telstra in Australia and brands including ASOS, Mopp (bought Sept. 2014), Jack Wills and Grant Thornton while in London, UK.

After London, Duane went traveling in Asia for 10 weeks and then came back to Canada and got a job with Unbounce. That job allowed him to work on more PPC landing pages than any marketer in the world. He now lives in Montreal, Canada helping ecom & SaaS brands grow through data, CRO and marketing.

Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising company and Google Ad words Certified Partner specializing in strategy and management of SEM and PPC for search engines, display, re targeting, and social media ad campaigns.Lisa puts her experience into practice every day as a thought leader in integrating clients’ search campaigns with E-commerce websites, behavioral targeting strategies, and other online marketing efforts like email and social media. They touch on many strategy and management topics such as Ad Extensions and Structured Snippets.

David Szetela welcomes Acquisio CEO President Marc Poirier. They discuss using machine learning to optimize ad copy and targeting, new Google features,smart display campaigns and using machine learning for effective bidding strategies

David Szetela welcomes Acquisio CEO President Marc Poirier. They discuss using machine learning to optimize ad copy and targeting, new Google features,smart display campaigns and using machine learning for effective bidding strategies

Talking about Virtual Assistants and Artificial Intelligence as David Szetela welcomes Microsoft Search Evangelist Christi Olson. Olson has recently published a four-part SMB PPC series to educate small businesses about paid search and what they need to know to successfully start a paid search campaign.

Talking about Virtual Assistants and Artificial Intelligence as David Szetela welcomes Microsoft Search Evangelist Christi Olson. Olson has recently published a four-part SMB PPC series to educate small businesses about paid search and what they need to know to successfully start a paid search campaign.

David Szetela welcomes back Kirk Williams, the owner of PPC Search Engine Marketing Agency for Google Adwords Bing Ads - ‎ZATO. He offer his definition of SMB, a three-letter acronyms that translates into surviving PPC for small-and-medium-sized businesses. 

David Szetela welcomes back Kirk Williams, the owner of PPC Search Engine Marketing Agency for Google Adwords Bing Ads - ‎ZATO. He offer his definition of SMB, a three-letter acronyms that translates into surviving PPC for small-and-medium-sized businesses. 

Search Supervisor of Gyro.com, Melissa Mackey joins us today on PPCRockstars. Gyro is a full service agency, Specialized in the B2B Space. On today's episode we touch on using Facebook And Linkedin for B2B Advertising, and how Facebook is now Targeting ALMOST as good as Linkedin for advertising. Melissa tells us how important it is to watch and pay attention to your insights and analytics on advertising, to stay ontop of what is working best for clients.

Search Supervisor of Gyro.com, Melissa Mackey joins us today on PPCRockstars. Gyro is a full service agency, Specialized in the B2B Space. On today's episode we touch on using Facebook And Linkedin for B2B Advertising, and how Facebook is now Targeting ALMOST as good as Linkedin for advertising. Melissa tells us how important it is to watch and pay attention to your insights and analytics on advertising, to stay ontop of what is working best for clients.

David Szetela welcomes back Fredrick Vallaeys from Optymzer to talk with us about creating comprehensive reports for clients, and we show you how we do it with Data Studio. With Data Studio, Once you make a report, you can change the report as if it were a template!

Frederick Vallaeys was one of the first 500 employees at Google where he helped grow the AdWords search marketing system and served as Google’s AdWords Evangelist, teaching advertisers about which Google products are best to support their marketing goals. He was a key player on several of the teams that made AdWords into the leading platform for search marketing, including the team that started the AdWords Editor and the one that acquired Urchin (now Google Analytics). He has contributed his technical expertise to several AdWords books including bestsellers like “AdWords for Dummies,” “Advanced Google AdWords,” and “Quality Score in High Definition” and he writes a monthly blog for searchengineland.com. He helps advertisers improve their search marketing results through Optmyzr.com, an AdWords tool company that makes a Historical Quality Score Tracker, One-Click AdWords Optimizations and other tools to make account management more efficient.

David Szetela welcomes back Fredrick Vallaeys from Optymzer to talk with us about creating comprehensive reports for clients, and we show you how we do it with Data Studio. With Data Studio, Once you make a report, you can change the report as if it were a template!

We dive deep into Google Adwords If-Function ads today as David welcomes back the Co-Founder of AdAlysis Brad Geddes! Brad gives us some insight with Adwords If-Function ads including the advantages for mobile users. We also talk about some of our favorite events to go and speak at.

We dive deep into Google Adwords If-Function ads today as David welcomes back the Co-Founder of AdAlysis Brad Geddes! Brad gives us some insight with Adwords If-Function ads including the advantages for mobile users. We also talk about some of our favorite events to go and speak at.

Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

SMX West San Jose 2017 Preview with Ginny Marvin.

Third Door Media's paid media reporter Ginny Marvin previews SMX San Jose 2017 which will showcase sessions on Linkedin Ads, bid optimization, the new Google format, showcase ads, e-commerce solutions from Bing and Google Shopping, beyond keyword targeting, app install campaigns, dynamic search ads, conversion rates, paid social and paid search and more. Plus they discuss a recent article from Ginny titled, "How Google Data Studio will come to replace Adwords Reports".

Are keywords going to go away? Will all targeting be psycho-graphic or demographic? What is the future of voice search and type to text? Bold 2017 PPC Prognostications are shared as David Szetela speaks with Lisa Raehsler, the SEM Expert at Big Click Co.

Are keywords going to go away? Will all targeting be psycho-graphic or demographic? What is the future of voice search and type to text? Bold 2017 PPC Prognostications are shared as David Szetela speaks with Lisa Raehsler, the SEM Expert at Big Click Co.

Many changes and new features have rolled out recently in Google AdWords, and Frederick Vallaeys talks to David Szetela about why he believes this is the perfect opportunity to review your account structure.

He writes in Search Engine Land, "While each new feature will work just fine with your current account structure, your setup may no longer be the most efficient — so now may be a great time to revisit the AdWords account structure debate."

Many changes and new features have rolled out recently in Google AdWords, and Frederick Vallaeys talks to David Szetela about why he believes this is the perfect opportunity to review your account structure.

He writes in Search Engine Land, "While each new feature will work just fine with your current account structure, your setup may no longer be the most efficient — so now may be a great time to revisit the AdWords account structure debate."

Things you Should Be Thinking As a PPC Manager as David Szedtela speaks with the Managing Director Of Marketing Operation Company NameApogee Results. Michelle Stinson Ross is an industry recognized authority on digital marketing, particularly the convergence of content, search, and social media. She brings an extensive knowledge of digital marketing techniques and years of experience working with both B2B and B2C clients in marketing, content, and strategy roles. Michelle is a creative thinker, who enjoys solving business problems and assessing customer behavior. When setting strategy, Michelle is adept at targeting specific goals, focused metrics and KPIs to keep marketing plans and budgets on track. She also continues to maintain a proficiency in the evolving best practices for CRM, SEO, social media, email marketing, marketing automation and blog writing, and continues to cultivate an active thought leadership role in relevant digital strategy communities

Getting PPC Ready for the Holidays as PPC Rockstars host,  ‎Owner and CEO at FMB Media, David Szetela talks about some changes that can be made out of what you can detect in Google Analytics to increase revenue from your PPC. 

Getting PPC Ready for the Holidays as PPC Rockstars host,  ‎Owner and CEO at FMB Media, David Szetela talks about some changes that can be made out of what you can detect in Google Analytics to increase revenue from your PPC. 

Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He’s the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. 

Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He’s the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. 

Larry Kim from WordStream shares what metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts. Larry recent penned a blog post entitled What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)

Larry Kim from WordStream shares what metric is the best way to approximate the future success of your conversion rate optimization (CRO) efforts. Larry recent penned a blog post entitled What’s the Most Important CRO Metric? (Hint: Not Conversion Rate)

Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of  ZATO, a PPC Search Engine Marketing Agency for Google Adwords Bing Ads.

Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of  ZATO, a PPC Search Engine Marketing Agency for Google Adwords Bing Ads.

New Google Adwords Interface and Other New PPC Developments as David Szetela speaks with the Contributing Editor at Search Engine Land, Ginny Marvin. Google announced in March a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Then, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Now, Google has confirmed that the interface is rolling out to more AdWords users.

New Google Adwords Interface and Other New PPC Developments as David Szetela speaks with the Contributing Editor at Search Engine Land, Ginny Marvin. Google announced in March a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Then, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Now, Google has confirmed that the interface is rolling out to more AdWords users.

David Bain, author of Marketing Now and David Szetela discuss how paid search and content marketing can work more closely together.

"Marketing Now is filled with timeless advice that will help you gain an edge in your market. David Bain has interviewed hundreds of marketers who have years of experience in the digital space. He distilled all of that knowledge into the most actionable high-profit tips.

Advice for Managing Your Google Adwords campaign, or letting someone else handle it. David Szetela welcomes strategist, entrepreneur, and author of Ultimate Guide to Google AdWords and 80/20 Sales Marketing Perry Marshall. 

Advice for Managing Your Google Adwords campaign, or letting someone else handle it. David Szetela welcomes strategist, entrepreneur, and author of Ultimate Guide to Google AdWords and 80/20 Sales Marketing Perry Marshall. 

How to Test Image Ad Themes Across GDN is a recent Adalysis blog post written by Adalysis Co-Founder Lead Developer Brad Geddes. He explains to David how with image ads, you are often creating themes of images in various sizes and then seeing how each theme performs as a whole regardless of any one size.

How to Test Image Ad Themes Across GDN is a recent Adalysis blog post written by Adalysis Co-Founder Lead Developer Brad Geddes. He explains to David how with image ads, you are often creating themes of images in various sizes and then seeing how each theme performs as a whole regardless of any one size.

David Szetela discuss the War between Branding vs. Direct Response with Landing Page Optimization Book Author and Conversion Conference Chair Tim Ash.

Direct response advertising and branding are two different but common approaches to advertising communication. Direct response advertising, or sales promotions, have a short-term orientation. Branding is an objective of long-term advertising whereby a company tries to establish a distinct and impacting message about its brand's benefits.

David Szetela discuss the War between Branding vs. Direct Response with Landing Page Optimization Book Author and Conversion Conference Chair Tim Ash.

Direct response advertising and branding are two different but common approaches to advertising communication. Direct response advertising, or sales promotions, have a short-term orientation. Branding is an objective of long-term advertising whereby a company tries to establish a distinct and impacting message about its brand's benefits.

Improving Conversion Rates for PPC Campaigns as David Szetela speaks with Jamie Smith from Campaign Watch, who offered a webinar entitled Unique Ways to Improve Your PPC Conversion Rates Right Now. Some of the subjects included how to improve user experience by investing in continuity, setting up landing page a/b testing without a 3rd party tool and using competitive intelligence to find insight.

Improving Conversion Rates for PPC Campaigns as David Szetela speaks with Jamie Smith from Campaign Watch, who offered a webinar entitled Unique Ways to Improve Your PPC Conversion Rates Right Now. Some of the subjects included how to improve user experience by investing in continuity, setting up landing page a/b testing without a 3rd party tool and using competitive intelligence to find insight.

Google Adwords Changes and Managing PPC Budgets as Frederick Vallaeys from Optmyzr joins David Szetela to discuss recent changes announced regarding Google Adwords. The future of bid modiying is becoming increasingly complex with Google's newest announcement allowing advertisers to set up individual bid adjustments for every device, and not just mobile. Plus, Frederick shares some new tools to help make life a little easier to help manage your PPC budgets. 

Google Adwords Changes and Managing PPC Budgets as Frederick Vallaeys from Optmyzr joins David Szetela to discuss recent changes announced regarding Google Adwords. The future of bid modiying is becoming increasingly complex with Google's newest announcement allowing advertisers to set up individual bid adjustments for every device, and not just mobile. Plus, Frederick shares some new tools to help make life a little easier to help manage your PPC budgets. 

We see Google is pushing it's AI onto advertisers in the Google Ads platform. Examples include Smart Bidding, Smart Display and Shopping Campaigns, Responsive Search Ads and Close Variant matching. And the list goes on.

Reverse-Engineering AdWords Quality Score as Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale.  AdAlysis founder Brad Geddes talks to Davied Szetela about how he used this information to break down the weight of each factor impacting Quality Score.

Brad explains in the Search Engine Land article, “Having a high Quality Score is crucial when it comes to maximizing AdWords performance. However, it’s been very difficult to work with Quality Score in the past, as Google has not easily allowed you to diagnose all of the factors that comprise Quality Score at scale.”

Reverse-Engineering AdWords Quality Score as Google recently launched a new version of the AdWords API that allows users to download Quality Score information at scale.  AdAlysis founder Brad Geddes talks to Davied Szetela about how he used this information to break down the weight of each factor impacting Quality Score.

Brad explains in the Search Engine Land article, “Having a high Quality Score is crucial when it comes to maximizing AdWords performance. However, it’s been very difficult to work with Quality Score in the past, as Google has not easily allowed you to diagnose all of the factors that comprise Quality Score at scale.”

Google Right Side Ads Removal and AdWords Quality Score Impact discussed as David Szetela talks with Frederick Vallaeys from Optmyzr, who wrote about this in a recent blog post.

He explains, "Google made a big change this month in how it displays ads on its search results pages (SERPs). They will no longer serve text ads on the right side of the organic results, a location where there used to be as many as 9 text ads before. Instead of showing up to 11 ads on a page, there is now only room for 7 ads. While this is a 36% decrease in the number of ads that can show, I think this will result in 18% more clicks for advertisers without changing anything to their accounts. While the removal of ads may sound like a negative, I think this is a big win for Google and for advertisers."