Explorez tous les épisodes du podcast Powerful Personal Brand

This episode of the Powerful Personal Brand Podcast was inspired by a PR horror story. After seeing a discussion about a startup that spent heavily on PR and had nothing to show for it, my co-founder, Gordon Gooch, and I just had to talk about it. During our discussion, we unpack what is going to happen in 2026 when traditional PR falls short. Especially when PR efforts aren’t paired with brand strategy, executive visibility, and audience curation. The fact is, PR can’t sell a story that doesn’t exist.

We discuss what has shifted in PR over the last ten years. Press coverage no longer defines credibility. How modern journalists judge sources. Why crafting your own narrative matters more than ever. Before the first PR pitch ever goes out, you need to have differentiated yourself and your message from everyone else in your space.

You’ll learn:

• Why PR alone is no longer enough to build credibility
• Why your network no longer works like it used to
• How come media companies are thinking like startups
• Why founders misunderstand PR today
• What is the new entry ticket for media coverage

If you’re a founder or startup leader considering PR, this episode will help you understand what needs to be in place first and why building your brand may be the difference between a pitch that gets ignored and a story that earns attention.

#PublicRelations #BrandStrategy #PowerfulPersonalBrandPodcast

Most CEOs are visible, but that doesn’t mean they build trust, authority, or real market influence. In this episode of the Powerful Personal Brand Podcast, I explain why executive branding is an important lever for CEOs and executives today.

I’m Claire Bahn, CEO of Claire Bahn Group, and I’ve spent over 15 years helping executives, founders, and leaders build authority, influence, and visibility in competitive markets.

Gordon Gooch, co-founder and COO of Claire Bahn Group, and I discuss why leaders need more than company promotion for their message to land. We explore why audience understanding matters, how positioning shapes perception, and why strong executive branding is about clarity, trust, and authenticity rather than performing like a celebrity CEO.

In this conversation, we also explore the difference between simply posting content and building an executive brand that supports the business, strengthens credibility, and creates more opportunity over time.

If you are a CEO, founder, or executive trying to show up more effectively, this episode will help you think about executive branding in a more strategic way.

We cover:

• Why CEOs need a brand separate from their company
• What effective executive branding actually looks like
• Why so much CEO content feels flat or inauthentic
• How audience perception shapes authority and trust
• What leaders often miss when they try to position themselves online

Great leadership isn’t just about experience or expertise.

It’s about how you build trust, how you communicate your perspective, and how you show up in a way people actually believe.

In this episode, I’m joined by Sébastien Page, Head of Global Multi-Asset and Chief Investment Officer at T. Rowe Price, and author of The Psychology of Leadership.

We talk about what leadership looks like today, and how it directly impacts the way you build credibility and your personal brand.

We get into:

• Leadership skills beyond expertise: what actually builds trust
• Personal branding for executives and leaders in today’s environment
• How vulnerability in leadership (“I was wrong,” “I don’t know”) builds credibility
• Executive presence and how leaders communicate vision effectively
• The relationship between personal brand and company brand

If you’re a CEO, founder, executive, or emerging leader, this conversation will give you a clearer way to think about leadership, trust, and personal branding.

People want to build a personal brand, they want to be known, they want more visibility, but they don’t want to be an influencer.

And they think those two things are the same.

They’re not.

In this episode of the Powerful Personal Brand Podcast, I’m joined by Sarah Boyd, co-CEO and CRO of The Digital Department, to unpack the difference between personal branding, thought leadership, and influencer culture. Sarah brings a unique perspective from the creator economy and talent management world, helping clarify where these worlds overlap, where they do not, and why that distinction matters for executives, founders, and professionals trying to build visibility with intention.

In this episode, you’ll learn:

• The difference between a personal brand, a thought leader, and an influencer
• Why social presence now functions as part of your professional reputation
• How to identify your audience and create content that actually serves them
• Why niche communities often matter more than large follower counts
• What executives and aspiring leaders can do to start building visibility from scratch

If you’re a CEO or founder who wants to build a stronger personal brand without losing credibility, this episode will help you think more clearly about how to show up.

AI can support your content process. It can’t replace your perspective.

In this episode of the Powerful Personal Brand Podcast, I’m joined by Claire Bahn Group co-founder Gordon Gooch to discuss why thought leadership matters more than ever in the AI era. We disarm the growing temptation to let AI generate executive content, highlighting why that approach weakens credibility and what leaders risk when they outsource the very thinking that should distinguish them.

We also dive into what authentic thought leadership actually requires, from sharing lived experience and original perspective to showing up on video in a way that builds trust. If executives want speaking opportunities, media placements, stronger visibility, or long-term career resilience, generic AI-generated content is not the path.

You’ll learn:

1. Why AI-generated content cannot replace real executive thought leadership
2. What makes an original perspective more valuable in an increasingly automated content landscape
3. How storytelling, experience, and specificity separate credible leaders from generic noise
4. Why video remains one of the strongest ways to build trust and visibility
5. How executives can use AI as a tool without letting it dilute their voice

If you’re a CEO, founder, or executive using content to build authority, this episode will help you think more carefully about how you’re communicating and why authentic thought leadership is becoming more important than ever.

Executive visibility is no longer optional. It’s an integral part of how trust, credibility, and leadership are evaluated.

In this episode of the Powerful Personal Brand Podcast, I’m joined by Claire Bahn Group co-founder Gordon Gooch to unpack why executives can no longer afford to stay invisible. We explore what has changed in the digital landscape, why personal branding has become a business imperative, and where many leaders still get it wrong, especially when they confuse executive visibility with influencer culture or treat a CEO’s brand like just another sales channel.

You’ll learn:

1. Why executive visibility now shapes trust, opportunity, and business perception
2. The difference between a strategic executive brand and an influencer-style presence
3. How visible leadership creates a halo effect for the company itself
4. Why storytelling and selective humanity matter more than corporate talking points
5. What executives should focus on first if they want to build a credible brand

If you’re a CEO, founder, or public-facing leader who has been hesitant to show up more visibly, this episode will help you better understand what effective personal branding looks like for executives and why staying silent may now carry more risk than showing up strategically.

For a long time, founders could rely on a strong company brand and traditional media to build visibility. But the formula has changed.

In this episode of the Powerful Personal Brand Podcast, I sit down with jewelry PR expert Yael Fraynd, founder of YaYa Publicity, to talk about why personal branding has become essential in today’s digital-first world.

We discuss how PR and marketing have evolved, why founders can’t rely on traditional media alone anymore, and how showing up authentically online builds stronger relationships with customers.

Yael also shares why networking still matters, how social media can be a powerful (and free) marketing tool, and why you have to take the shot if you want the opportunity.

In this episode, we cover:

• Why founders need a personal brand, not just a company brand

• How personal branding has changed in a digital-first world

• Why authenticity matters when building a personal brand

• How networking and relationships grow your brand visibility

• How to overcome the fear of putting yourself out there

If you're building a business and wondering how personal branding fits into your strategy, this episode will challenge the way you think about visibility and growth.

Personal branding is not about self-promotion. It is about having the courage to be seen.

I’m Claire Bahn, host of the Powerful Personal Brand Podcast, and in this episode, I sit down with Greg Brewer, award-winning winemaker and 2020 Wine Enthusiast Winemaker of the Year, to explore what it truly takes to build a lasting reputation. From starting Brewer Clifton with just $12,000 to becoming the face of a globally respected wine label, Greg shares how personal branding evolves from quiet craftsmanship to bold visibility.

We talk about the tension between mastery and exposure and why doing exceptional work is only half the equation. In today’s world, personal branding requires conviction, clarity, and the willingness to be vulnerable. Greg opens up about the risk of putting yourself front and center, the danger of chasing trends, and why relevance comes from commitment rather than perfection.

In a space increasingly shaped by automation and AI, we discuss why authenticity is becoming the ultimate differentiator. When everything can be polished, filtered, and optimized, the brands that stand out are the ones that feel human. Greg shares how embracing imperfection, holding a clear point of view, and refusing to dilute your voice can create momentum that lasts decades.

You’ll learn:

1. How to balance craft and visibility in your personal branding
2. Why confidence and commitment create long-term momentum
3. How to stand out without chasing every trend
4. Why imperfection can strengthen your personal brand
5. How to build relevance that lasts for decades, not just a season

If you are building a business, leading a brand, or stepping into thought leadership, this episode will challenge you to rethink how you show up and how boldly you are willing to be seen.

Personal branding isn’t about being perfect. It’s about being trusted and delivering real results.

In this episode of the Powerful Personal Brand Podcast, I sit down with Tim Berney, CEO of VI Marketing and Branding, to explore why personal branding is built on the same foundation as successful corporate branding: clarity, consistency, and credibility. We dig into how trust is earned in today’s digital environment and why visibility online is now a leadership responsibility, especially in B2B.

You’ll learn:

1. What personal branding and corporate branding truly have in common
2. Why trust always outperforms tactics in the long run
3. How authenticity impacts your influence and thought leadership
4. Why being consistently visible matters more than being perfectly polished
5. How clarity, proof, and ROI shape long-term brand value

If you're a CEO, founder, executive, or expert trying to make your expertise visible (and profitable), this episode will shift how you think about personal branding and the role trust plays in building a brand that drives ROI.

If no one notices you, your personal brand can’t do its job.

In this episode of the Powerful Personal Brand Podcast, I’m joined by Jacques Spitzer, a four-time Emmy Award–winning creative entrepreneur and founder of Raindrop Agency, to explore what it really takes to build a personal brand that captures attention without compromising trust.

We dive into the psychology behind attention, why being great at what you do isn’t enough, and how to avoid building an audience that doesn’t convert. Jacques also shares his “Green Lamborghini Effect” framework and how it applies directly to personal branding that supports real business outcomes, not vanity metrics.

You’ll learn:

1. Why attention is the gateway to trust in personal branding
2. How to stand out online without relying on gimmicks
3. What separates attention from influence
4. How to use storytelling as a pattern interrupt
5. Why consistency beats virality for sustainable growth

This episode is packed with practical insights for founders, creators, coaches, and professionals who want their personal branding to align with their goals, not distract from them. If you're tired of chasing trends and want a more strategic, authentic way to get noticed, this conversation will change how you approach your brand.

STAY CONNECTED WITH JACQUES SPITZER:

1. https://www.jacquesspitzer.com/
2. https://www.linkedin.com/in/jspitzer5/
3. https://raindrop.agency/
4. https://podcasts.apple.com/us/podcast/marketing-people-love/id1642420328
5. https://open.spotify.com/show/0aNKwx2fVdoNxprI7p8PBf
6. https://www.tiktok.com/@jacquesspitzer
7. https://www.instagram.com/jacquesspitzer
8. https://x.com/JacquesDrop
9. https://www.amazon.com/People-Turkey-Sandwiches-Jacques-Spitzer/dp/0692104321/
10. https://www.amazon.com/Think-Better-J-Jeffrey-Campbell/dp/1639721649/

Personal branding isn’t just for celebrities or influencers anymore. It’s quickly becoming a must-have for anyone who wants long-term career relevance and opportunity.

In this episode of the Powerful Personal Brand Podcast, I’m joined by Andrew Stallings, founder of Athelo Group, an athlete marketing agency known for building enduring brands beyond the playing field. We dive into how personal branding for athletes and professionals has shifted from focusing solely on performance to being built around authenticity, purpose, and long-term impact. Andrew shares why personal branding should begin before you’ve “made it” and how chasing followers often misses the point.

You’ll learn:

1. Why personal branding starts earlier than ever, even before success hits
2. How to build a personal brand that lasts beyond a single career phase
3. Why authenticity beats polish, and relatability creates real connection
4. The truth about vanity metrics vs. community-building
5. How to treat your personal brand as a long-term asset, not a quick fix

If you're an athlete, creator, or professional ready to think beyond short-term wins and social metrics, this conversation will help you build a more meaningful, future-proof personal brand. Personal branding done right opens doors long after the spotlight fades, and this episode shows you how to start.

Your personal brand is already in motion, whether you’re shaping it on purpose or not.

In this episode of the Powerful Personal Brand Podcast, I sit down with Kat Jones, an award-winning communications leader and founder of Motiv, to unpack what it really takes to build a personal brand that feels real, sustainable, and magnetic.

We talk about how kindness, credibility, and clarity aren’t just personal values; they’re business strategies. We also talk about why your personal branding efforts work best when they reflect who you genuinely are.

You’ll learn:

1. Why personal branding begins with authenticity, not algorithms
2. How being kind, consistent, and credible builds long-term visibility and trust
3. What discoverability actually means in today’s digital world
4. How to attract the right audience without getting stuck in a numbers game
5. Simple ways to show up consistently without burning out

This episode is especially helpful for founders, creatives, experts, and leaders who want to grow their visibility while staying aligned with their values. If you're ready to be intentional about your personal brand and open the door to real, aligned opportunities, this conversation is for you.

What if personal branding is not about being louder, but being clearer?

In this episode of The Powerful Personal Brand Podcast, I’m joined by branding expert and author Allen Adamson to break down why storytelling, not visibility, is the real driver of personal branding success in today’s attention economy.

We explore why so many people struggle to stand out, even when they are highly qualified, and how overloaded messaging, trend chasing, and credential dumping dilute impact instead of strengthening it. Allen shares why a clear point of view matters more than a long résumé and how the best personal brands are built around a sharply defined story that people actually remember.

You’ll learn:

1. Why personal branding fails when it focuses on exposure instead of clarity
2. How to simplify your message without losing credibility
3. Why storytelling builds trust faster than listing achievements
4. How rehearsing your story improves confidence, delivery, and influence
5. What personal branding looks like in an AI-saturated world where information is no longer differentiating

We also discuss how leaders, executives, and job seekers can use storytelling to connect emotionally, inspire teams, and create lasting opportunities, even when they are not actively looking for a new role.

If you have ever felt like your message was not landing, your experience was being overlooked, or your personal brand lacked focus, this conversation will help you rethink how you tell your story and why it matters.

In this episode of The Powerful Personal Brand Podcast, I’m joined by Jackie Coffey, a real estate investor, educator, and author of How Not to Flip a House, to talk about why being yourself loudly is one of the most effective personal branding strategies you can use.

Jackie has built a 20+ year career by going against the grain and leading with honesty instead of polish. We break down why imperfection builds trust faster than perfection, how to move through fear of judgment, and why personal branding works best when it is rooted in purpose and service, not performance.

You’ll learn:

1. Why authenticity builds trust faster than trying to sound “professional”
2. How sharing mistakes can strengthen credibility and connection
3. How to stop letting fear of judgment and self-limiting beliefs shape your choices
4. Why “you versus you” is the mindset that drives confidence and long-term growth
5. How to shift from “I can’t” thinking to “How can I” problem-solving in business and branding

If you want to build a personal brand without becoming “influencer-y,” and you are ready to stop shrinking your voice to fit someone else’s mold, this conversation will give you a practical mindset shift you can apply immediately.

Personal branding in sports is often reduced to NIL deals and monetization. This conversation goes deeper.

In this episode of the Powerful Personal Brand Podcast, I’m joined by Dr. Nataliya Bredikhina, a sports management professor, former Division I athlete, and leading researcher in athlete branding and social media, to explore how personal branding shapes identity, opportunity, and mental resilience in college sports.

Drawing from academic research and lived experience, we reframe personal branding as a long-term skill set, not just a short-term revenue strategy.

You’ll learn:

1. How student-athletes were building personal brands long before NIL existed
2. Why personal branding is about positioning, identity, and self-presentation, not just monetization
3. How micro and nano influencers are changing which athletes brands choose to work with
4. What transferable skills athletes develop through branding, including storytelling, negotiation, and career clarity
5. How athletes navigate visibility, criticism, and cyberbullying, and why mental health is becoming a central concern

We also discuss how coaches, front-office professionals, and even academics are increasingly affected by personal branding in a digital-first sports ecosystem.

If you’re a student-athlete, coach, sports professional, or educator trying to understand how identity, influence, and opportunity intersect in modern sports, this episode offers a grounded framework you can apply immediately.

Athletes have personal brands, whether they invest in them or not.

In this episode of the Powerful Personal Brand Podcast, I’m joined by Tim Hayden, an entrepreneur, investor, and sports business leader, to unpack why personal branding is now essential for career growth, NIL opportunities, and long-term relevance in the sports industry.

You’ll learn:

1. What personal branding really means today, including clarity, trust, and positioning
2. How to build visibility without being loud
3. Why authenticity is not optional if you want sustainable influence
4. How athletes, executives, and leaders can future-proof their careers

This conversation is especially relevant for college athletes navigating NIL, professional athletes building long-term careers, and sports leaders shaping their next chapter.

Whether you’re competing now or preparing for what comes next, this episode explores how athletes can use personal branding to support career transitions, partnerships, and long-term relevance in sports.

#PersonalBranding #Authenticity #PowerfulPersonalBrand #NIL #NILAthletes #CollegeAthletes

What does it really take to build a personal brand that people trust, connect with, and buy from—especially in a world that feels louder and more artificial by the day?

In this episode of the Powerful Personal Brand Podcast, I sit down with Lindsay Paychuk, an inspiring entrepreneur and marketer who turned just $500 into a thriving seven-figure business. Her secret? Authentic storytelling.

We dive deep into what personal branding means today, and why your story, not your credentials, is what sets you apart. Lindsay opens up about building a brand that truly resonates, the doubts and pivots along the way, and the mindset shifts that helped her build trust and community online.

We also talk about showing up as yourself without oversharing, how to turn your lived experiences into lessons that serve others, and why the messy, unfiltered moments are often the most powerful for connection. This conversation is honest, practical, and packed with insight for anyone who’s trying to grow a business, clarify their message, or finally get visible in a meaningful way.

If you're building your personal brand, navigating what to share (and what not to), or just wondering how to stand out in a crowded, AI-saturated world, this episode will meet you where you are.

#PersonalBranding #AuthenticStorytelling #PowerfulPersonalBrand

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

In this episode of the Powerful Personal Brand Podcast, I’m joined by my co-founder, Gordon Gooch, for an honest conversation about why CEO branding isn’t just a trend—it’s a business imperative.

We explore how the role of the CEO has shifted in the digital era, and why relying on traditional marketing alone no longer cuts it. People don’t connect with logos—they connect with leaders. I break down what CEO branding really is, how it’s different from corporate messaging, and why it builds deeper trust, greater influence, and long-term business growth.

You’ll hear why authenticity matters more than polish, how visibility fuels credibility, and what it really takes to build a personal brand that drives impact. We also share examples of CEOs who’ve mastered this, and the key strategies you can use to strengthen your voice as the face of your company.

If you're a founder, CEO, or an emerging leader, this episode will help you lead with more purpose, clarity, and influence—online and off.

#CEObranding #PersonalBranding #Leadership #Entrepreneurship

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

What is a personal brand, and why do you need one?

In this episode of The Powerful Personal Brand Podcast, I’m joined by my co-founder, Gordon Gooch, to break it all down.

We’ll discuss what personal branding really means (beyond just an online presence) and why it’s essential for career growth and entrepreneurship.

Whether you’re growing your career or building a business, the way you present yourself can make all the difference. But there are also challenges, from self-doubt to standing out in a crowded space. Navigating this landscape strategically can open doors you never expected.

Ready to elevate your personal brand? Let’s dive in!

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

Are you relying on old-school networking to grow your career or business? In this episode of The Powerful Personal Brand Podcast, I explain why building a strong personal brand might be even more important than traditional networking.

I share my personal experiences advising professionals on how to stand out, why most people resist branding (and why that’s a mistake), and the real secret to attracting opportunities. If you’re tired of slow, outdated strategies and want to position yourself as a leader in your industry, this is a conversation you don’t want to miss!

#PersonalBranding #NetworkingTips #BrandingForSuccess

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

If you are serious about forging your personal brand, it’s worth it to address latent self-sabotaging ways. Here’s how to spot the 10 most common ways professionals sabotage their personal brands:

Establishing a strong personal brand starts with addressing yourself. That can look like keeping your cool while strangers (or worse yet, “friends”) throw shade in your comment section. It can look like honing a new skill you want to be known for, launching a podcast even though you are scared stiff, or doing research on your audience before you draft any content.

Your brand can only be as strong as you. If that sentence rubs you the wrong way, it could be a hint that there is a quality about yourself that you want to keep hidden. While perfectly human, our insecurities can sink our brand before it has a chance to put down roots. 

For a full breakdown of the self-sabotage I see the most often, watch the full video.

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#collegeapplication #collegeapplications #collegeapplicant #collegeapplicationtips #collegeapplicationhelp #collegeapplicants #personalbranding #personalbrandingtips #CEObranding #marketingagency

If you want to create a warm connection with your audience, look no further than these podcasting tips:

My guest today has a professional background in radio, but you don’t need a background in broadcasting to launch a successful podcast. In this episode, we share practical podcast tips, lessons, hardships, and insights that we wish we knew when we first started our own podcasts. Whether you are a first-time podcast host or guest, these podcast tips will help illuminate your next steps and your potential strategies.

What podcasting questions do you have?

Guest Bio and Links:

Ginni is the Founder & CEO at Ginni Media. With a career spanning over a decade in broadcast radio, Ginni has become a distinct voice in podcasting. Her family migrated to Australia from Sri Lanka when she was two years old. Shy and timid, in her first weeks at school, she didn’t speak at all. It was only through the encouragement of her teachers and best friend that she found the confidence to speak up.

LinkedIn - https://www.linkedin.com/in/ginnisaraswati/

Website - ginnimedia.com

Instagram - https://www.instagram.com/theginnishow/?hl=en

Do you know how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#collegeapplication #collegeapplications #collegeapplicant #collegeapplicationtips #collegeapplicationhelp #collegeapplicants #personalbranding #personalbrandingtips #CEObranding #marketingagency

Is being an expert all it takes to build a brand? No. And here’s why:

There is often a significant disconnect between “founder logic” and “customer logic.” In other words, the details that founders typically care about are rarely the same details that customers care about. That misunderstanding between them creates pain points for customers.

My guest today is an industry expert who identified and leveraged that disconnection to build legitimacy into his personal brand. The way he built it might surprise you.

Which tip did you find the most helpful? Share your thoughts in the comments!

About the Guest:

Bryan Clayton is the Tech Founder and CEO of GreenPal, an app called the Uber of lawn care. Bryan is in charge of GreenPal’s strategic direction and growth to become the platform that powers the lawn care industry.

Bryan has been in the lawn care industry his entire working life starting with mowing neighbor’s lawns in high school to ultimately founding Peach Tree Inc, a market-leading landscape company in the southeast.

Where to Connect with Bryan:

Website - yourgreenpal.com

LinkedIn -linkedin.com/in/bryan-clayton

Instagram - @bryanmclayton

Twitter - twitter.com/bryanmclayton

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #personalbranding101 #personalbrandstrategy

Are you due for a rebrand? If so, how can you do it without losing your audience and credibility?

My guest today went from being a top-performing litigator who wore navy suits every day to becoming a colorful TikTok sensation. How did she pull it off? Through authentic personal branding.

Now more than ever, those know, like, and trust factors are critical for separating yourself from other professionals doing the same thing. This video is a great starting point if you don’t know how to rebrand yourself successfully online.

Which of these tips would move the needle on your personal brand growth? Share your thoughts in the comments!

About the Guest:

Nakia is an intellectual property attorney, business strategist, and success coach for attorneys. She provides the best solutions for entrepreneurs who want to be fully protected wherever they are in their business journey.

Where to connect with Nakia:

TikTok - https://www.tiktok.com/discover/yoursmallbizattorney

Twitter - NakiaGrayEsq

IG - https://www.instagram.com/nakiagrayesq/?hl=en

LinkedIn - https://www.linkedin.com/in/nakiagrayesq/

Website - https://www.nakiagray.com/

Legal website - https://graylegalpc.com/

Wondering how your personal brand ranks? Take my short Personal Brand Rating Assessment to find out: https://clairebahn.com/personal-brand-rating

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital Marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#rebranding #rebrand #rebrandingtips #rebranding101 #rebrandideas #rebrandexamples #rebrandvideo #rebrandyourself #rebrandyourbusiness #personalbranding #personalbrandingtips #CEObranding #marketingagency

What can we learn from someone with 1 million followers about building a personal brand?

After getting into the digital content creator game, you soon learn a few rules that apply to everyone. Effective growth strategies can be applied across a multitude of industries. The foundation of solid content creation is the same: answer your audience’s burning questions.

Successful digital content creation is more than posting on Instagram at peak engagement times. Watch the full video to learn how my guest today built a TikTok following of more than 1.4 million.

What unexpected takeaway did you learn from Eric’s story? Share your thoughts in the comments!

About the Guest:

Eric Ita is a world-class photographer, dog trainer and behaviorist, and a renaissance man with a particular love for nature and capturing moments. Eric has established more than 1.4 Million followers on Tik Tok since 2020, and uses his fresh and casual approach to continue building his online audience.

Where to connect with Eric:

YouTube - https://www.youtube.com/c/EricIta

IG - https://www.instagram.com/ericandcaprithepup/

Website - https://www.ericandcaprithepup.com/about

TikTik - https://www.tiktok.com/@ericandcaprithepup?lang=en

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#digitalcontentcreation #contentcreator #contentcreation #contentcreatortips #contentcreationtips #contentcreation101 #personalbranding #personalbrandingtips #CEObranding #marketingagency #contentcreationforbegginers #contentcreationtipsandtricks #TikTokcontentcreationtips #tiktkcontentcreation

The rules for college applicants have changed. If you know anyone who will be applying to colleges soon, find out ways they can set themselves apart in their pursuit of enrolling in their dream university.

Today’s student faces unique challenges when it comes to satisfying the criteria that is important to job recruiters and university enrollment personnel. My guest today makes a case for why students SHOULD post online and leverage their personal brands to their advantage.

What are your thoughts about college applicants building their personal brands? Share your thoughts in the comments!

About the Guest:

Stacey Ross Cohen is the president and CEO of @CoCommPR, a personal branding expert, and the author of Brand Up: The Ultimate Playbook for College and Career Success in the Digital World

Where to Connect with Stacey:

LinkedIn - https://www.linkedin.com/in/staceycohen2/

Twitter - https://twitter.com/StaceyRossCohen

IG - https://www.instagram.com/staceyrosscohen/

Website - https://staceyrosscohen.com/

Book link: https://www.amazon.com/Brand-Up-Ultimate-Playbook-College/dp/1637585381

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#collegeapplication #collegeapplications #collegeapplicant #collegeapplicationtips #collegeapplicationhelp #collegeapplicants #personalbranding #personalbrandingtips #CEObranding #marketingagency

Many professionals who are considering a career change feel uneasy about pivoting their careers, especially after building a personal brand around their expertise.

However, a career change does not mean you have to give up ground in your personal branding journey. Watch the full episode to learn how you can ensure your personal brand evolves as you do.

What questions do you have about creating an adaptable personal brand? Add them in the comments!

About the Guest:

Charley is the Founder and CEO of Rocket Lawyer Incorporated, one of the most widely used legal services in the world. He is also a retired US Naval Officer and Golf War Veteran. His experience as an attorney representing startups exposed him to both the high cost and high value of great legal advice.

Where to Connect with Charley:

LinkedIn - @charleymoore

Twitter - @charleymooreesq

Website - https://www.rocketlawyer.com/

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbrandmarketing #personbrand #personabranding #CEObranding #branding #executivebranding #personalbrandingtips #personalbrandstrategy #personalbranding101 #personalbrandstrategies

Marketing is easy in the same way that being a pro athlete is “easy” - it comes more naturally to some, but it always requires work.

My team and I have a joke about pushing the marketing “easy button” that spits out organic followers and flawless content. The truth is that even for professionals, marketing is a challenge. If it were as easy as most people assume, why do the world’s most prolific brands designate one-third of their budgets toward marketing?

Watch the full episode to find out what unseen work must go into effective marketing efforts.

When did you first realize that Marketing is more complicated than it seems? I’d love to hear your story in the comments!

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass.

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#marketing #marketing101 #marketingagency #marketingtips #marketingstrategy #personalbrandmarketing #personbrand #personabranding #CEObranding #branding #executivebranding

The most successful brands lean on storytelling to connect with their audiences because it is a powerful tool.

For as long as there has been language, there have been stories. A well-told story does more than capture someone’s attention; it sticks with them. That is precisely what you want from your personal brand, too. Watch this episode to learn why storytelling is so compelling and how you can incorporate it into your personal branding strategy.

What can you offer others through your story? Share your thoughts in the comments!

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass.

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#storytelling #storytellingtips #storytellingmarketing #storytellingmethod #storytellingtechniques #contentcreation #contentstrategy #personalbranding #personalbrandingtips #CEObranding #marketingagency #personalbrandingtips #personalbrand #brandingtips

ChatGPT has been a major disrupter in many industries.  When it comes to adapting to the changing landscape of content marketing, here is what you must know:

In some ways, Chat GPT is just another tool; however, it’s a tool unlike any we have seen. Separating Chat GPT sensation from fact seems difficult, but with a few key insights and strategies, you can begin navigating the changing waters with more confidence.

Which aspect of Chat GPT’s role in content marketing surprised you the most? Share your thoughts in the comments!

About Matt:

Matt Gerchow is the founder and CEO of AgencyHub. He is a digital marketing and SEO expert and thought leader who has launched and managed numerous digital marketing agencies, including the highly-regarded SteadyContent, which provides SEO-driven content for businesses, aFax, which provides fax numbers; and AgencyHub.

Where to connect with the Matt:

Website - https://mattgerchow.com/

LinkedIn - https://www.linkedin.com/in/matt-gerchow-b89832117/

Instagram - https://www.instagram.com/mattgerchow/?hl=en

Facebook - https://www.facebook.com/mgerchow/

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass.

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#contentcreation #contentmarketing #contentstrategy #contentcreationtips #contentcreationstrategy #contentcreationexamples #contentcreation2023 #personalbranding #personalbrandingtips #CEObranding #marketingagency #chatgpt #chatgptexplained

It’s no secret that video content drives engagement and growth. Here is how to leverage it for your personal brand:

Not all video content is created equal. If you want to establish a greater degree of authority and visibility, upgrade your video content creation. In this episode, we explore what exactly that means and why your content should look like no one else's.

Which of these video content creation tips have you felt resistant to try? Share your feedback in the comments!

Which of these video content creation tips have you felt resistant to try? Share your feedback in the comments!

About Keri:

Keri Murphy is the CEO and founder of Inspired Living, an international speaker, media expert and business mentor who honed her expertise in the entrepreneurial field for over 20 years and on-camera for over 3 decades. Her company specializes in teaching entrepreneurs how to clarify their message, authentically show up on camera and leverage video in order to build an influential brand.

Where to connect with Keri:

Website - https://inspiredliving.tv/

YouTube - https://www.youtube.com/user/kmurphy237

Instagram - https://www.instagram.com/inspiredlivingtv/

Facebook - https://www.facebook.com/thekerimurphy

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#videocontent #videocontentcreation #creatingvideocontent #videocontenttips #videocontentexamples #videocontentstrategy #personalbranding #personalbrandingtips #CEObranding #clairebahn #clairebahngroup #brandingtips #brandingstrategy

Did you know that small “imperfections” can actually inspire a more open connection with your online audience?

Every platform has its twist on what an effective social media strategy looks like. However, there is a common thread that runs through all of them: authenticity. In this video, my guest and I discuss what authenticity is, what it isn’t, and how you can include more of it in your own social media strategy.

Where do you have room for authenticity in your social media presence? Share your thoughts in the comments!

Bio:

Nicole is a chocolatier turned digital marketer and mom of 3 boys. She helps small businesses create awareness for their brands and connections and have real conversations with their customers.

Where to connect with Nicole:

Website - https://monomoysocialmedia.com/

LinkedIn - https://www.linkedin.com/in/monomoysocial/

Twitter - https://twitter.com/monomoysocial

Facebook - https://www.facebook.com/Monomoysocial/

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #socialmediastrategy #socialmediastrategy2023 #socialmediastrategyexample #socialmediastrategytips #socialmediastartegy #authenticity #authenticityinbranding #authentic #aythenticbranding

What do comparison and looking over your shoulder have in common?

They both distract you from building an impressive personal brand. Today we talk about why building a personal brand feels daunting to everyone and how to get started even when you’re scared of rejection or failure.

Which takeaway do you think was the most helpful? Share your thoughts in the comments!

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

Guest Bio:

Lia Garvin is the bestselling author of Unstuck, TEDx speaker and workplace strategist with experience leading team operations across Google, Microsoft, Apple, and Bank of America. She is a workplace strategist and organizational effectiveness, consultant. Lia’s motto is “disruption without destruction.” She offers simple, action-oriented solutions to get teams working at their best.

Where to connect with Lia:

Website - https://www.liagarvin.com/

LinkedIn - https://www.linkedin.com/in/liagarvin/

IG - https://www.instagram.com/lia.garvin/

Podcast - "Marketing Made Simple" https://podcasts.apple.com/us/podcast/managing-made-simple-for-team-leaders-founders-entrepreneurs/id1673837133

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #personalbrand #personalbrandingcoach #marketingagency #personalbrandingstrategy #brandingtips

Just because building a solid personal brand takes work doesn’t mean it has to be complicated.

If you want to build a strong personal brand, it will need to look different than other brands. However, there is still a common thread that can be found running through all successful personal branding efforts. To find out what it is, watch the video.

What were you surprised to learn from this interview? Share your thoughts in the comments!

About The Guest:

Vladimer Botsvadze is a world-renowned multi-award-winning digital transformation and social media thought leader, influencer, top-rated keynote speaker, professor, startup advisor, Fortune 500 consultant, mentor, and internet personality. He has more than 15 years of international experience with a proven track record of guiding top brands and executives worldwide to drive growth and position brands as market leaders in the industries.

Where to Connect with the Guest:

Website - https://www.vladimerbotsvadze.com/

Linkedin - https://www.linkedin.com/in/vladimerbotsvadze/?originalSubdomain=ae

Twitter - https://twitter.com/VladoBotsvadze

Instagram - https://www.instagram.com/vladimerbotsvadze/

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #personalbrandingstrategy #personalbrandingexamples #personalbrandstrategy #personalbrandagency #marketingagency #successfulpersonalbranding #personalbrandingsuccess #successfulpersonalbrand

Have you ever heard someone say, “Blogging is Dead”? This is flat-out untrue. Here is why:

It all comes down to how you use content marketing. Chances are, you googled something today. Google is one of the most powerful search engines out there, and it rewards written content. If you want Google to point audiences and prospective clients your way, you must embrace content marketing.

In this video, I explain the 3 Pillars of Content Marketing, how to use Content Batching to make your life easier, and how to gauge the value of the content you share with your audience.

Which of the 3 Pillars will you use first? Share your thoughts in the comments!

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

Listen to the Podcast here:

https://player.captivate.fm/episode/71360a18-b58e-44ba-ba7a-23bcdc6008ac

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#contentmarketing #contentmarketingtips #contentmarketingstrategy #contentmarketingexamples #contentmarketingpillars #contentmarketingplan #personalbranding #personalbrandingtips #CEObranding #marketingagency #earnedmedia #earnedmediaexplained #earnedmediacoverage #earnedmediastrategy

Rebranding yourself might feel terrifying, even when it’s necessary. Here is what I learned from my rebranding journey:

There are many questions about rebranding successfully. How do you know when a rebrand is in order? How will your audience respond?  How do you announce your rebranding efforts? 

Like many aspects of life, there is no one cut-and-dry method to follow. That doesn’t mean there are no guiding posts to help you along the way. Watch the full video to learn how I performed my lifestyle rebranding and what I learned from the experience.

What other questions do you have about rebranding yourself successfully? Share your questions in the comments!

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #earnedmedia #earnedmediaexplained #earnedmediacoverage #earnedmediastrategy #earnedmediaexamples #earnedmediaideas

#Rebrand  #Rebranding  #how to rebrand yourself

Why is it so hard to get press coverage these days? The world of PR is changing. The process for getting earned media is different from what it was ten years ago. In this video, we discuss what the Press looks for when selecting their coverage and what you can do to score your earned media.

Which of these pitching tips will you put into practice first? Share your thoughts in the comments!

Guest Bio:

About the Guest:

Kristin Marquet is the Founder of Marquet Media, Editor-in-Chief, and the creative director for the award-winning PR firm, Creative Development Agency. She has attended MIT and Boston University and holds degrees in literature and Marketing/Public Relations. She has contributed to Forbes.com, Entrepreneur.com, and NYDailyNews.com.

Twitter - https://twitter.com/kristinmarquet?lang=en

IG - https://www.instagram.com/femfounder/?hl=en

Website - https://www.marquet-media.com/about-us

Before you start launching any public relations campaigns there are a few details that need to be ironed out first. Without an established brand, public relations will do you little good.

Here are some popular questions about establishing your brand with quality public relations campaigns:

How do you build a personal brand for yourself when you’re not yet an expert in your field or industry?

How long should it take before you see your first press feature?

When does publishing a book make the most sense?

KEY TAKEAWAYS COVERED IN THE PODCAST

● The Public Relations industry is largely broken

● Publishing a book will not make you wealthy

● Your content is the building material of your brand

● It’s normal to feel overwhelmed by options

As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:

Make your mistakes early on before you gain a huge audience. Knowing where to start is far more important than seeing rapid results. If you know where to focus (on quality, not quantity) you set yourself up to be aligned with micro-influencers and values that legitimately lead to sustained growth and an engaged audience.

What steps can you take today that will set up your business for effective PR in the future? What is the most important and what do you think is distracting you?

------------------------------------------------------------------------

00:00 Intro

00:55 The Cornerstone of Publicity Campaigns

03:00 Getting started

07:55 A realistic timeline for beginners

10:58 Why the Field of PR is "broken"

13:10 The truth about writing a book

15:50 Why writing a book won't make you rich

17:25 How to use a book to build your business

20:12 Publishers' standards are Higher than you think

24:35 How have things changed in PR?

26:47 Leveraging Micro-Influencers

30:35 Know Your Audience

32:10 The consequence of skipping your talking points

------------------------------------------------------------------------

About the Guest:

Kristin Marquet is the Founder of Marquet Media, Editor-in-Chief, and the creative director for the award-winning PR firm, Creative Development Agency. She has attended MIT and Boston University and holds degrees in literature and Marketing/Public Relations. She has contributed to Forbes.com, Entrepreneur.com, and NYDailyNews.com.

Connect with Kristin:

Twitter - https://twitter.com/kristinmarquet?lang=en

IG - https://www.instagram.com/femfounder/?hl=en

Website - https://www.marquet-media.com/about-us

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

Listen to the Podcast here:

https://player.captivate.fm/episode/71360a18-b58e-44ba-ba7a-23bcdc6008ac

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #earnedmedia #earnedmediaexplained #earnedmediacoverage #earnedmediastrategy

#earnedmediaexamples #earnedmediaideas

Imitation is not always the sincerest form of flattery.

If you do something really well, it’s only a matter of time before someone notices and possibly copies some of your ideas. It’s going to happen. However, inspiration is not the same as flat-out copying another’s brand. That is what happened to me. It takes a lot of devotion and legwork to build a powerful personal brand from the ground up. Don’t be afraid of protecting the fruit of your labor. Listen to the full episode to find out how you can protect yourself and your brand from copycats.

Has this ever happened to you? Share your story with us in the comments!

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #personalbrandcoach #personalbrandingagency #personalbrandstrategist #reputationmanagement

Why is it that the most talented athletes don’t always get the best branding NIL contracts?

At the end of the day, professional sports is a form of entertainment. That means that companies and brands will prefer to partner with athletes who deliver that “wow” factor instead of with athletes who are the most talented. Today we learn what criteria these brands and companies look for when offering NIL contracts to college athletes.

What did you find surprising about what brands look for when offering an NIL contract to an athlete? Share your thoughts in the comments.

Do you prefer YouTube? Watch here:

https://youtu.be/6nIDCiGvV5Y

About the Guest:

Richie Frieman is an Author, Illustrator, Pro Wrestler, and Co-Founder of Brand U Sports

Website: brandusports.com

IG - https://www.instagram.com/brandusports/

Twitter - https://twitter.com/brandusports

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency #NILcontract #NILcontracts #namelikenessimage #nameimagelikenessdeals #sportsmarketingandmedia #sportsmarketing

Recessions are a great time to start investing in your personal brand. It might sound counter-productive, but it’s true. Investing in your personal brand is no different from investing in the stock market.

Regular attention to your investment is what yields long-term gains. Recessions also allow you to rise above your competition.  So here is what you should know about investigating in your brand 2023:

1. Know where to start. Don’t waste your time and resources by using the spray and pray method. There is a better way.

1. Don’t limit yourself to one platform - omnichannel marketing protects you by diversifying your reach.

1. There is no perfect system. Seriously. Taking imperfect action will gain more traction than trying to plan everything out perfectly.

KEY TAKEAWAYS COVERED IN THE PODCAST

● Your brand is not for you

● It takes time to build a solid personal brand

● Getting started is more important than getting it perfect

As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

It’s tempting to take your foot off the gas peddle when a recession is looming, in addition to the normal challenges of building a personal brand. Don’t let conditions scare you away from investing in your authority and expertise.

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

Before you start launching any public relations campaigns there are a few details that need to be ironed out first. Without an established brand, public relations will do you little good.

Here are some popular questions about establishing your brand with quality public relations campaigns:

How do you build a personal brand for yourself when you’re not yet an expert in your field or industry?

How long should it take before you see your first press feature?

When does publishing a book make the most sense?

KEY TAKEAWAYS COVERED IN THE PODCAST

● The Public Relations industry is largely broken

● Publishing a book will not make you wealthy

● Your content is the building material of your brand

● It’s normal to feel overwhelmed by options

As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:

Make your mistakes early on before you gain a huge audience. Knowing where to start is far more important than seeing rapid results. If you know where to focus (on quality, not quantity) you set yourself up to be aligned with micro-influencers and values that legitimately lead to sustained growth and an engaged audience.

What steps can you take today that will set up your business for effective PR in the future? What is the most important and what do you think is distracting you?

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ The 3 A's of Personal Branding

https://youtu.be/6pG9MgvNoJI

✅ Podcast Tips for Host and Guest

https://youtu.be/6u_NBpbCe2c

✅ Why Personal Branding is Important for Your Career Advancement

https://youtu.be/35dy_4XOn7g

✅ Common Myths and Mistakes of Digital marketing

https://youtu.be/tCSHmVyq6fM

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Follow me on Instagram!

https://www.instagram.com/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is a serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency. CBG has deep expertise in public relations, strategic communications, personal branding, executive branding, reputation management, social media management, video production, podcast production, and promotion.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth, gain recognition and increase opportunities. As an entrepreneur and influencer with over 90,000 followers across social media, she learned the importance of creating and curating a strong personal and business brand to magnetize opportunities and boost visibility.

Her mission is to help others leverage their brands to develop the authority, influence, and trust they need to exceed their career and life goals. She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

#personalbranding #personalbrandingtips #CEObranding #marketingagency

You can have flawless core values and still sink your personal brand.

Today we are talking about how to identify and choose the goals that nourish and support your personal brand, no matter where you are in your branding journey. All you need to get started is to know your core values.

My guest shares three reliable tips to setting intentional goals for your personal brand:

1. Create goals that inspire you for the full year

2. How to design a roadmap to get you to biggest objectives

3. How and when to change course

KEY TAKEAWAYS COVERED IN THE PODCAST

● The three primary challenges of entrepreneurship

● When and how to change course on your personal brand

● The fatal move that sinks most companies

● Why you must consider being selective about your brand alignment

As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

Demonstrating your core values in your personal branding is the quickest way to attract customers and clients who are already in alignment with you. If you are holding back your values from your audience, you are holding back the best parts of you.

If you did an audit of your personal values and your personal brand, how might they differ and what can you do about it? Share your feedback in the comments.

About the Guest:

Midori Verity

Midori is also a well-recognized TV show host and highly sought-after public speaker. As a serial entrepreneur with three decades of vetted experience herself, she knows what it takes to start, grow, and rapidly scale a business with ease.

Plus, as a mom, she knows the added responsibilities that go into being both a successful business owner and a parent. Whether she’s consulting with startups to Fortune 500 Silicon Valley giants, Midori’s unique approach has without fail unlocked the full potential in every entrepreneur she coaches.

Where to connect with Midori:

Website: https://www.fueltofire.co/

LinkedIn: https://www.linkedin.com/in/midoriverity/

Instagram: https://www.instagram.com/midoriverity/?hl=en

Facebook: https://www.facebook.com/MidoriVerity/

Twitter: https://mobile.twitter.com/midoriverity

YouTube: https://www.youtube.com/c/Midoriverity2/videos

About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

When it comes to establishing authority in your field, should you use Personal Branding or CEO Branding?

In this episode, you’ll learn how CEO branding and personal branding differ and which one you should consider building first.

KEY TAKEAWAYS COVERED IN THE PODCAST

● The parameters of CEO Branding

● Which strategy you should use to build your visibility

● How a strong personal brand lays the foundation for a successful business

● When to start using the press to validate your brand

● Why you must know your core values before building your brand

As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media!

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE

If you have not gotten crystal clear on your values or the values of your business/company, it will confuse your audience and cloud your branding strategy.

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ What is Personal Branding & Why You Should Care:

https://youtu.be/18GHX7iW6-4

✅ 5 Easy Personal Branding YouTube Tips to Stand Out:

https://youtu.be/nlp-IGeOsuE

✅ Personal Brand Statement Examples & Tips to Create Your Own: https://youtu.be/939KXWY6f7U

✅ 10 Things You Need on Your Personal Brand Website: https://youtu.be/MnawRql4NAw

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

#personalbranding #personalbrandingagency

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You'll find three critical and not-so-secret ingredients in every successful personal brand…

You’ve heard me make this point in my other videos because the importance of these three personal branding elements cannot be overstated.

The first A of personal branding is altruism. I have spoken ad-nauseum about the power of authenticity. If you think of authenticity as a marketing ploy to gain client leads, you’ve already missed the point.

The second A of personal branding is authenticity. Being authentic is not a formula since each person’s authenticity will be entirely their own.

To hear about the final A of personal branding, watch the full video.

You'll find three critical and not-so-secret ingredients in every successful personal brand…

You’ve heard me make this point in my other videos because the importance of these three personal branding elements cannot be overstated.

The first A of personal branding is altruism. I have spoken ad-nauseum about the power of authenticity. If you think of authenticity as a marketing ploy to gain client leads, you’ve already missed the point.

The second A of personal branding is authenticity. Being authentic is not a formula, since each person’s authenticity will be entirely their own.

To hear about the final A of personal branding, watch the full video.

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ What is Personal Branding & Why You Should Care:

https://youtu.be/18GHX7iW6-4

✅ 5 Easy Personal Branding YouTube Tips to Stand Out:

https://youtu.be/nlp-IGeOsuE

✅ Personal Brand Statement Examples & Tips to Create Your Own: https://youtu.be/939KXWY6f7U

✅ 10 Things You Need on Your Personal Brand Website: https://youtu.be/MnawRql4NAw

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

#personalbranding #personalbrandingtips

What is it about perfectionism that stalls personal brand development?

Personal branding is not about perfection - it’s all about authenticity. If perfectionism is at the center of your focus, there is no room to develop an authentic personal brand.

There is a common belief that your personal brand must be fully formed and polished before sharing it with your audience. This is not true! Of course, you want to do plenty of research about the topics you’ll discuss and what your competition is doing. However, these elements will likely shift as you learn more about your audience’s needs and what kind of questions they are asking. At no point do you need perfectionism to deliver incredible value. Perfectionism is one of the stealthiest toxins out there.

When you are focused on delivering perfection, you won’t be able to think creatively. Give yourself permission to differentiate yourself from your competition or make necessary shifts as they become appropriate. Instead of perfection, focus on progress.

When has perfectionism prevented progress in your life? Share your story with us in the comments. To listen to the full podcast episode, click here:

https://player.captivate.fm/episode/2c035383-bdae-4629-9401-58131954ebc0

For more expert Personal Branding tips, check out my free Masterclass: https://bit.ly/claire-bahn-masterclass

For More Personal Branding Tips Check-Out:

✅ What is Personal Branding & Why You Should Care:

https://youtu.be/18GHX7iW6-4

✅ 5 Easy Personal Branding YouTube Tips to Stand Out:

https://youtu.be/nlp-IGeOsuE

✅ Personal Brand Statement Examples & Tips to Create Your Own: https://youtu.be/939KXWY6f7U

✅ 10 Things You Need on Your Personal Brand Website: https://youtu.be/MnawRql4NAw

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

#personalbranding #personalbrandingtips

Next time you see an ad for a system or process that will make your brand successful overnight, proceed with caution. Here is why:

Since entrepreneurship gained rapid popularity in 2020, there’s been a flood of information about what it takes to create a successful brand. However, not all the information out there is true or reliable. Sometimes lies sell better than the truth. Let’s lay out the most common (and damaging) myths about successful branding. 

First, it’s critical that a brand is built on more than a desire to make money quickly. Yes, a successful brand will yield profits, but you cannot hijack that outcome without consequences. A solid personal brand is not unlike a tree: the roots have to move down before the brand can rise up. There is no shortcut to organic growth.

 This next point is one you will often hear on this show: authenticity is key. Synthesizing authenticity might allow you to fake it in the short term, but there is simply no faking when it comes to genuine authenticity. If you are not interested in helping, your brand will pay the price. 

Watch the full interview for more insights into building a sustainable, powerful personal brand.

Watch the full episode for more tips to maximize your podcast experiences and results.

For More Personal Branding Tips, Check-Out:

✅ What is Personal Branding & Why You Should Care:

https://youtu.be/18GHX7iW6-4

✅ 5 Easy Personal Branding YouTube Tips to Stand Out:

https://youtu.be/nlp-IGeOsuE

✅ Personal Brand Statement Examples & Tips to Create Your Own: https://youtu.be/939KXWY6f7U

✅ 10 Things You Need on Your Personal Brand Website: https://youtu.be/MnawRql4NAw

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

#personalbranding #personalbrandingtips

Podcasting has become one of the most effective branding tools available. Here is what you can do to avoid being a podcast abuser:

Podcasting can make people act out of character, do and say things they wouldn’t normally do or say, and generally forget how to communicate. Remember the primary function of a podcast: to share valuable ideas and explore the problems people are desperate to solve. 

In order to produce a podcast worth listening to, there are a few universal rules. Here are just a couple:

Don’t be rude. You would be shocked at some of my stories! Remember that as a guest, the podcast host is granting you access to a platform they have built with extraordinary effort and attention to detail. Any podcast host will tell you that hosting a podcast well is hard work and that being invited is a privilege. A host is not required to publish their episode with you if the content is irrelevant or the audio is poor quality. 

Secondly, do not ask for editorial rights to a podcast as a guest. Even if you think you are doing the host a favor by taking editing off their hands, you are making their job more difficult. 

Watch the full episode for more tips to maximize your podcast experiences and results.

For More Personal Branding Tips, Check-Out:

✅ What is Personal Branding & Why You Should Care:

https://youtu.be/18GHX7iW6-4

✅ 5 Easy Personal Branding YouTube Tips to Stand Out:

https://youtu.be/nlp-IGeOsuE

✅ Personal Brand Statement Examples & Tips to Create Your Own: https://youtu.be/939KXWY6f7U

✅ 10 Things You Need on Your Personal Brand Website: https://youtu.be/MnawRql4NAw

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

#personalbranding #personalbrandingtips

Like it or not, people make snap judgments about your appearance. How can you use this tendency to your advantage for your personal brand?

My guests today use their specialized knowledge to help professionals make powerful first impressions about their personal brands without needing to say a word.

Some people might consider personal style to be an expression of vanity. This mom-and-daughter duo debunks that theory by diving into the science of first impressions, color theory, and visual communication.

The human mind loves to categorize and make quick decisions. Unfortunately, this process is not always accurate. Snap judgments may not be fair, but they happen all the time. That is why it’s so critical to understand the non-verbal statements we make by what we wear. By understanding how style communicates your values, you can better align your appearance with your personal brand to make your messaging congruent.

Understanding the messages of a stiff white collar or a relaxed sweater can mean the difference between establishing authority, trust, or neither.

About the Guests:

Alison is a national style and image consultant with clients across the country. She studied at the Fashion Institute of Technology in New York City and holds a Color certification from the Image Resource Center of New York. She is a member of the Association of Image Consultants International.

Delia Folk started her career in the fashion industry by interning at Versace in Men’s Wholesale. After graduation, she worked at Barneys New York on the buying team in Cosmetics, Ready-To-Wear & Jewelry, both for full-price and off-price channels.

The Style That Binds Us is the original next-generation women’s media company and community, exploring the cross-section of style and culture. Connected through their shared love of fashion and culture, the pair is changing the way style content, and storytelling is presented by delivering style with substance through in-depth interviews that dig beneath the surface.

Where to connect with Alison and Delia:

Website - https://thestylethatbindsus.com/

Instagram - https://www.instagram.com/thestylethatbindsus/

YouTube - https://www.youtube.com/channel/UChFVuT_XmJMPPnrK7rjGbIw

Twitter - https://twitter.com/tstbu

Tiktok - https://www.tiktok.com/@thestylethatbindsus?_t=8UhVkP1fpqY&_r=1

Podcast - https://podcasts.apple.com/us/podcast/the-style-that-binds-us/id1385819832

For More Personal Branding Tips, Check-Out:

✅ What is Personal Branding & Why You Should Care:

https://youtu.be/18GHX7iW6-4

✅ 5 Easy Personal Branding YouTube Tips to Stand Out:

https://youtu.be/nlp-IGeOsuE

✅ Personal Brand Statement Examples & Tips to Create Your Own: https://youtu.be/939KXWY6f7U

✅ 10 Things You Need on Your Personal Brand Website: https://youtu.be/MnawRql4NAw

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

#personalbranding #personalbrandingtips

What’s the most significant difference between managing a social media account for the President of the United States and managing your own?

It turns out it may all boil down to perspective. My guest today learned a few lessons while running the @Barakobama Twitter account during Pres. Obama’s second term. At the time, the paradigm of using a personal social media account to support policy and release statements was brand new. The rules of engagement have continued to evolve since then, though some rules remain consistent.

Online engagement follows the standard bell curve model, with most engagement falling between adoration and outrage. There will always be ardent supporters and vocal critics, regardless of popularity.

The advice for anyone beginning this journey is simple: remember to bite off only what you can chew. There will always be “too many” responsibilities to tackle in a single day. By focusing on building an audience from your community, the momentum eventually addresses the question of growth. Learn to put down the device and adopt a perspective of “building,” and you, too, can grow an organic and engaged online community.

About the Guest:

Caleb Gardner is the co-founder of innovation consulting firm 18 Coffees, and the author of the new book, "No Point B: Rules for Leading Change in the New Hyper-Connected, Radically Conscious Economy." Caleb’s career has spanned from working at Edelman and Bain & Company to running President Obama’s Twitter account. Caleb’s insights about building more ethical and effective companies have been featured in publications such as NBC News, WIRED, Crain’s, BBC News, and Cheddar TV.

Where to connect with Caleb:

Website: https://18coffees.com/

LinkedIn: https://www.linkedin.com/in/calebgardner/

Instagram: https://www.instagram.com/calebgardner/

Twitter: https://twitter.com/calebgardner

For More Personal Branding Tips, Check-Out:

✅ What is Personal Branding & Why You Should Care:

https://youtu.be/18GHX7iW6-4

✅ 5 Easy Personal Branding YouTube Tips to Stand Out:

https://youtu.be/nlp-IGeOsuE

✅ Personal Brand Statement Examples & Tips to Create Your Own: https://youtu.be/939KXWY6f7U

✅ 10 Things You Need on Your Personal Brand Website: https://youtu.be/MnawRql4NAw

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

#personalbranding #personalbrandingtips

You need more than showing up online to build your personal brand.

Common misunderstandings about personal branding have created a wave of mindset and strategy issues. While showing up online is part of the strategy, it is by no means the whole story.

Today my guest and I broke down a few of the most common mindset snags and what you can do to avoid them. For instance: most people feel pressured to show up online in a bid to gain traction and awareness. Without first establishing a solid understanding of your audience’s needs, your efforts to snag attention quickly become frustrating. In some cases, showing up online this way can actively harm your personal brand before it’s even put down roots.

Before drafting your next reel video or podcast, ask yourself a few questions:

-Do you believe you can solve the problem of X?

-What do you want your audience to take away from your content?

-How do you measure success?

About the Guest:

Teresa is an international best-selling author, award-winning speaker, TEDx speaker, trainer, podcaster and business owner. She is an online business, marketing & mindset expert who works with business owners worldwide, helping them build a business and life they love.

Where to connect with Teresa:

Instagram: teresa_heathwareing

LinkedIn: teresaheathwareing

Facebook: TeresaHeathWareingUK

Twitter: @theathwareing

Website: https://teresaheathwareing.com/

For More Personal Branding Tips, Check-Out:

✅ What is Personal Branding & Why You Should Care:

https://youtu.be/18GHX7iW6-4

✅ 5 Easy Personal Branding YouTube Tips to Stand Out:

https://youtu.be/nlp-IGeOsuE

✅ Personal Brand Statement Examples & Tips to Create Your Own: https://youtu.be/939KXWY6f7U

✅ 10 Things You Need on Your Personal Brand Website: https://youtu.be/MnawRql4NAw

Let’s connect on LinkedIn!

https://www.linkedin.com/in/clairebahn/

Say hello on Twitter!

https://twitter.com/clairebahn

About Claire Bahn

Claire Bahn is the CEO and Founder of Claire Bahn Group. For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve.

As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility. Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

She’s been featured in Entrepreneur, Forbes, This Week in Startups with Jason Calacanis, MarketWatch, and Ticker Australia, to name just a few.

She currently lives in Los Angeles with her husband and two adorable miniature pinschers named Beau and Trixie.

#personalbranding #personalbrandingtips