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Power Your Platform

Kerry Ramsay, Story Coach

Business & Entrepreneuriat

Fréquence : 1 épisode/12j. Total Éps: 70

Welcome to Power Your Platform, the podcast for women who are building bold story brands! Each week, we’ll explore big ideas about story building and shine a spotlight on courageous women just like YOU who are owning their story, following their purpose and changing the world. Whether you’re a Story Starter, a Story Builder or a Story Pro, this podcast is for you. I'll help you move your mindset from uncertain to unstoppable and provide you with the storytelling tools you need to make a real impact. Because we all have a story to tell. And somewhere, someone is waiting to hear yours.

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🇨🇦 Canada - marketing
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152 - The 3 Gifts Storytellers Gift Us

Saison 3 · Épisode 152

mardi 5 décembre 2023 • Durée 10:16

In today’s episode, we’re talking about the 3 Gifts Storytellers give us.

The first gift storytellers offer the world is the gift of connection. I’ve said this many times before, but stories are the bridges that connect us to each other. When we hear a story, scientific research shows that our brain waves actually start to synchronize with those of the storyteller.

Not only do stories connect our brains, but they also shows us we’re not alone. When someone shares a story that we can relate to, our reaction is often, “Hey, me too!” And that reaction of seeing ourselves in someone else’s story creates empathy and understanding as well as an undeniable connection to another human being.

The second gift storytellers give us is related to the first – it’s the gift of community. So often, we walk through life believing we are the only person who has ever experienced a particular emotion or setback or defeat – when in fact, there are thousands if not millions of others who are walking a similar journey. When we share our story, we draw others to us, and that often results in the creation of a common bond or community.

The third gift storytellers give us is the gift of a more diverse and inclusive worldview. Imagine if all our stories were the same. How incredibly boring would that be? Instead, we have all followed different paths and experienced different moments during our lifetimes. We have encountered different humans and had different reactions to a wide range of events.

By sharing these stories with others, we contribute to the richness of the story fabric in our own communities and around the world.

When we intentionally seek out a variety of stories and recognize that one person’s story does not represent an entire culture’s story, then we can better appreciate the individuality and uniqueness of the humans who surround us every day.

Not only have these diverse voices taught me new ways of solving problems or thinking about global issues, but they’ve also made me realize my own position of privilege in the world. And it also reminds me of my responsibility to leave this world a bit better than I found it.

Thanks so much for listening in today! On behalf of myself and my family, I hope you have a beautiful Christmas season.

Until next time, remember to own your story, follow your purpose and raise your voice. Because the world is waiting to hear your story.

EPISODE LINKS:

Let’s Work Together- https://www.powerherplatform.com/contact

PowerHER Platform Web Site - https://www.powerherplatform.com/

Story Fuel Newsletter - https://www.powerherplatform.com/subscribe

Power Your Platform Facebook Group - https://www.facebook.com/groups/569102257443807

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151 - Your Story Scent: The Essence of a Powerful Brand Story

Saison 3 · Épisode 151

mardi 21 novembre 2023 • Durée 15:09

Every brand has its own story scent – and this story scent captures what that brand stands for, how it connects with its audience and the impression that lingers long after the first encounter or sales transaction has ended.

In essence a brand’s story scent helps prospective and existing customers catch a whiff of what your brand is all about – and helps them decide whether your product, program or service is something that’s worth pursuing.

There are three layers to every scent: the head note, the heart note and the base note. This 3-layered scent approach is how we’re going to examine the essence of your brand’s personality today.

Just like in the perfume industry, the 3 layers of the story scent play off of each other, but also come together to create a lingering and memorable experience.

Head notes are like first impressions, so they’re really important. Question: what is the scent our brand is giving off within the first few minutes its initial encounter with a new customer?

Heart notes are the second layer of your story scent. Think of the heart note as your purpose-driven mission and vision. At the core of your brand is your authentic, emotional connection with your audience. After all, it’s so important that we connect our audience with the purpose of what we do. When people understand not just WHAT we do, but WHY we do it, we create a more memorable impression. In other words, we stand out from the crowd.

The third and last layer of your story scent is the base note. For the purposes of our story scent today, I want you to think of your base note as the values-based foundation of your business. What are the core values that act as a basis for everything you do and how you do it? What’s the foundation of your brand? What is the base note that lasts long after the head note and the heart notes have faded away?

142 - Tell Your Story Your Way: The Architect's Way

Saison 3 · Épisode 142

mardi 19 septembre 2023 • Durée 12:09

This month we’re diving into a brand new series called Tell Your Story Your Way. And it’s all about recognizing your unique Story Sister Archetype and playing to your strengths when it comes to your own brand storytelling.

This week, we’re going to be taking a closer look at the second Story Sister Archetype which is The Architect. In this episode, we’ll uncovering the Architect’s unique superpowers – along with her kryptonite – as it relates to telling the story behind the brand or business she’s building.

As we discussed back in Episode 131, Architects are analytical thinkers who use their ability to see problems through a lens of logic. They are naturally curious about the world around them and excellent problem solvers. They also tend to thrive in highly structured environments.

If you identify as an Architect Storyteller then here’s what you need to know: there’s a way to tell your brand or business story that’s uniquely you, and that capitalizes on your innate strengths and skills.

One way to do this is to recognize that as an Architect Storyteller, you need structure – and not only that, you tend to create stories using structure.

This is why we see so many Architects using step-by-step action plans, frameworks and formulas as a part of their storytelling style. Not only does this logical flow to storytelling make the Architect feel right at home, it also helps her create clarity in her business, both for her clients and for herself.

Architects crave structure and stability, so it’s no wonder that their superpower is organization and consistency.

So where do Architects tend to go wrong when it comes to storytelling? In other words, what’s their kryptonite?

141 - Tell Your Story Your Way: The Artist's Way

Saison 3 · Épisode 141

mardi 12 septembre 2023 • Durée 12:14

This week, I’m launching a new series called Tell Your Story Your Way. And the purpose of this series is to help you identify which of the 6 Story Sister Archetypes best fits your brand voice and personality.

In today’s episode, we’re going to take a closer look at the first Story Sister Archetype which is The Artist, and determine which brand storytelling strategies and techniques are ideally suited to that archetype’s unique personality.

And keep in mind that even if you don’t identify with the Artist archetype, having an understanding of the way the Artist operates and how she thinks can help you reach this type of audience member with your own brand or business. So it’s definitely worth sticking around!

Here are the 6 key points from toady’s episode which is designed to help Artists tell their story their way:

1. Embrace unscripted storytelling since it will allow you to share your journey in the moment, rather than in a more structured way.

2. Consider using storytelling platforms that allow for the free flow of ideas and messaging, including podcasts, YouTube channels, photography and microblogging when reaching out to your core audience.

3. Joyfully pursue a number of side projects but be mindful of your BIG goals for the week or month and keep your eye on the prize.

4. Explore the idea of attending an event or holding one of your one to connect with your supporters.

5. Don’t follow the pack – get creative about where and when you meet your audience.

6. Creativity is your superpower, but to move your business forward, you’re going to need message clarity and consistency over time.

Thanks so much for tuning in to Part 1 of our 6-Part series on Telling Your Story Your Way. If you’re wondering which of the 6 Story Sister Archetypes best fits your brand voice and personality, take our 60-second quiz by clicking on the link below.

140 - Season 3 Launch: It's Time to Tell Your Story Your Way!

Saison 3 · Épisode 141

mardi 5 septembre 2023 • Durée 11:13

Welcome back to a fresh, new season of the Power Your Platform Podcast! Today I’m launching a new, six-part series called “Tell your Story Your Way”. And in this episode, I’ll explain the big AHA moment I had last season that led to this 6-part series.

The aha moment that occurred to me last season actually came when I was working with one of my clients who definitely did not share the same storytelling archetype as me. And the way I was encouraging her to tell her story was like fitting a square peg into a round hole. And at first, I thought she just wasn’t ready to tell her story. And then the lightbulb came on – she WAS ready to tell her story, just not in the same way as I was telling my story.

So that realization led me to think about the different types of Story Sister Archetypes. Because each of us is mostly likely one of the six.

In case you missed Episode 131, I'm including a link below. This is the episode where I introduced the Six Story Sister Archetypes which include: the Artist, the Architect, the Ambassador, the Advocate, the Activist and the Anarchist.

Each of these story sister archetypes enjoys telling their story a different way.

Over the next six weeks, I’m going to dedicate one full episode to one of the six story sister archetypes. I’m hoping this focused approach will help us all to get clear on the type of storyteller we are individually and how we can best create a storytelling strategy that dovetails with our preferred communication style.

And remember, we can be a combination of more than one archetype, but the key is to recognize what lights you up when it comes to brand storytelling and how to create a marketing strategy that’s cheerful – not choreful – which is I word I just made up, but it seems to fit the situation. Because if you’re really going to get the most out of your marketing strategy, you’ve got to be excited about it. There’s just no way this is going to work on autopilot.

As a brand builder or business owner you have GOT to be enthusiastic about yoru own story. After all, that’s what will sell your product or service.

Someone told me recently that sales is simple the transfer of enthusiasm. And I really believe that.

SUMMER RECAST SERIES: Take the Story Sister Archetype Quiz: Which One Are You?

Saison 2

mardi 29 août 2023 • Durée 22:22

Today’s Summer Recast Series is a replay for our Six Story Archetypes episode which was released earlier this year.

This episode talks about the fact that one of the keys to creating a strong brand is knowing what makes your brand voice stand out from the crowd. And one of the ways you can do this is by understanding your Story Sister Archetype.

Don’t forget to check out our NEW Story Sister Archetype Quiz by clicking on the episode links below.

This new quiz will help you determine which Story Sister Archetype you fit: the Artist, the Architect, the Ambassador, the Advocate, the Activist or the Anarchist.

And be sure to stay tuned NEXT week for the kick-off of Season 3 of the Power Your Platform Podcast. That’s when I’ll be building on what you hear in today’s episode, to really get to the heart of what it means to unlock the power of YOUR brand voice.

EPISODE LINKS:

Let’s Work Together- https://www.powerherplatform.com/contact

PowerHER Platform Web Site - https://www.powerherplatform.com/

Story Fuel Newsletter - https://www.powerherplatform.com/subscribe

Power Your Platform Facebook Group - https://www.facebook.com/groups/569102257443807

60-Second Storytelling Archetype Quiz - https://www.powerherplatform.com/quiz

SUMMER RECAST SERIES: 3 Ways to Own Your Story When Brand Building

mardi 15 août 2023 • Durée 22:37

In today’s episode, I want to dive a bit deeper into a topic I’ve touched on many times before, but haven’t fully explored in this podcast until now. And that’s the idea of owning your story. Because at the heart of building a purpose-driven platform is this powerful idea. And today, we’re going to unpack what it means to “own our story” and what that looks like in practical terms. Brene Brown put it this way. She said, “You either walk inside your story and own it or you stand outside your story and hustle for your worthiness.” So today, I want to focus on what it means to OWN our story, and I want to break it down into three parts. Those three parts include: owning your privilege, owning your pain and owning your purpose. So let’s start with the idea of owning our privilege. For this part of your story journey, I want to challenge you to sit down and write out as many privileges as you can think of that you now have or have grown up with. Because really, privileges are kind of like invisible ink. They’re completely unnoticeable until we shine a light on them and really take the time to reflect. And the reason why it’s so important to own our privilege is that it makes us more empathetic storytellers. It prompts us to acknowledge the fact that members of our audience may not enjoy all of the privileges we have in life. And when we own our privilege, we can better recognize the systems of inequality in our culture, and work towards levelling the playing field for those around us. The second part of owning our story is about owning our pain. And we all have pain, don’t we? It’s a part of every human’s story, but often it’s the part we try to forget. Pain can come in many forms. It can be emotional pain, physical pain, spiritual pain, social pain or psychological pain. None of us make it through this life unscathed, that’s just a fact. But there’s power in pain when we own it as a part of our story. When we own our pain and recognize the power of sharing our scars with others, it can be transformative. Because others see the humanity in us and we recognize the humanity in others. And this recognition connects us to each other. And that’s what storytelling is all about, whether on a personal or a professional level. It’s about finding ways to build bridges over the spaces that divide us so we feel more connected, and more whole. And that leads to the third and final step which is owning our purpose. Because without owning our privilege and owning our pain, we can’t really own our purpose. And I think this is why so many of us struggle to find our purpose in the first place. After all, our purpose often stems directly from those two parts of our identity: our privilege and our pain. The problem is that most of us don’t take the time to reflect on our privilege and pain long enough to recognize the purpose that lies inside them. So let me ask you this: what are the privileges you’ve enjoyed in your life? What about the pain? And when you think about it, how do the two work together to fuel your purpose? This is what’s meant by owning our story. It’s about owning our privilege, owning our pain and owning our purpose. Only then will we be truly positioned to make real impact in the world. EPISODE LINKS: Power Your Platform Facebook Group - https://www.facebook.com/groups/569102257443807 PowerHER Platform Web Site - https://www.powerherplatform.com/ Subscribe to our Story Fuel Newsletter - https://www.powerherplatform.com/subscribe

SUMMER RECAST SERIES: What's Inside Your Suitcase? 3 Powerful Reasons to Unpack Your Signature Story

mardi 8 août 2023 • Durée 11:23

In today’s episode, we’re diving into the idea of Unpacking Your Signature Stories and I can’t wait to share with you the 3 reasons signature stories are so powerful and how you can begin unpacking yours.

I think we can agree we all of us have stories that we carry with us through life. And these stories have the potential to connect us to each other and make a huge impact.

The problem is most of us don’t even know what our stories are. We sit on them, just as though we were sitting on a stack of old, dusty suitcases. We don’t peek inside or unpack what could be useful to us or to the other people in our lives.

But remember, life’s a journey and as travelers we’re not meant to stay in one place forever. Those suitcases we’re sitting on? What’s inside is meant to equip us for what comes next, providing us with the tools and wisdom that will guide us through the next challenge we face.

So what exactly is a signature story? And why do we need them when building a story brand?

Your signature story is the message you’re best known for. Ideally it stems from your personal experience, expertise and insights. Not only should your signature story have a personal connection, however, but it should also have a universal application.

So why are signature stories so powerful?

First, they clarify why you do what you do. When we share our origin story, people understand what motivates us.

Secondly, signature stories can also reveal the values behind the brand. This helps customers align with brands they can relate to on an emotional and moral level.

Signature stories can also shape company culture. When you share the why behind your brand and what the values are that drive your business, then your employees will better understand how they should be operating day-to-day.

If you’re interested in starting to unpack your own signature story, click on the link below. I’d love to connect!

SUMMER RECAST SERIES: Stretching Your Story Muscle: How to Create More Confidence + Better Content

mardi 1 août 2023 • Durée 12:24

Today we’re exploring the topic of story stretching and how you can avoid getting stuck when comes to your own creative process. Have you ever suffered from a case of BPS? Blank Page Syndrome is a condition that can slow your progress and leave you feeling frustrated and alone. The truth is, there is a LOT of writing that’s involved when it comes to building a brand. Besides coming up with social media content and your ideal customer profile, there’s also the web site copy and emails and newsletters, not to mention your core platform content for your blog, podcast or YouTube channel. But slow down for a moment – and let’s take a breath. Because you can do this. What it comes down to is remaining mentally confident and flexible so we can respond to the needs of our business quickly and efficiently, with plenty of creativity to spare. Throughout my years as a writer, I’ve adopted three tried-and-proven story stretches to help me stay flexible when it comes to new content creation, while also giving me a boost of confidence when it’s needed. 1 – Explore new paths. Get out of your rut and go for a walk or take a drive! Movement creates momentum… 2 – Get back to play. Sometimes playing for the simple sake of playing is all that’s required sometimes. And when we lose ourselves in play, it helps unlock that creative part inside of us that so often gets lost as we become adults. 3 – Embrace new collaborations. Collaboration is such a powerful tool, because it helps us get out of our own heads and see things from a brand new perspective. I particularly enjoy working with women who don’t come from exactly the same type of background as me. As a creator and marketer, I pursue conversations with people in different types of fields, to see how they’re solving challenges within their own industry. When I do, I’m always introduced to new ways of solving problems, and it all helps me to stretch my own story muscle by causing me to look at the world through new eyes. I hope these simple tips help you stretch your creative story muscle and remind you of all of the amazing gifts, talents and abilities you have inside you. Let’s make Blank Page Syndrome a thing of the past. Good-bye writer’s block – hello, creativity! EPISODE LINKS: Let’s Work Together- https://www.powerherplatform.com/contact PowerHER Platform Web Site - https://www.powerherplatform.com/ Story Fuel Newsletter - https://www.powerherplatform.com/subscribe Power Your Platform Facebook Group - https://www.facebook.com/groups/569102257443807

SUMMER RECAST SERIES - How to Repurpose Your Main Platform to Save Yourself Time and Maximize Your Resources

Saison 2

mardi 25 juillet 2023 • Durée 07:31

In this episode we're exploring the ways you can repurpose your platform by squeezing all the goodness out of each segment so you’re able to add delicious flavour to everything that you do. As I’ve said before on this podcast, I believe one of the keys to consistent communication with your audience is a purpose-driven platform. And I also believe there are 3 main platforms we should consider as a free and shareable public space to share our long-term content. Those three platforms are podcasts, blogs and YouTube channels. Remember, you don’t need all three platforms. You really only need to focus on one. Once you’ve decided on which platform will be your focus, that platform becomes the source of all the content you need for your visibility tools (social media, newsletter, etc.). The cool thing about podcasts, blogs and YouTube channels is that they’re already neatly divided into segments. For podcasts and YouTube channels those segments are called episodes and for blogs those segments are called posts. What’s really useful about thinking about your platform in segments is that it provides multiple opportunities per episode or post to repurpose the content for your visibility tools. The beauty of repurposing is that you’re taking the same original content that you produce one time, and you’re using it over and over for maximum reach and effect. And the way you do that is by finding the little bits and pieces you can peel away from your main segment and scattering those throughout your social media content to get the most out of your time and streamline your day. Thanks so much for listening in to today podcast episode! If you enjoyed it, then be sure to rate and review Power Your Platform on Apple Podcasts and Spotify – and thanks to every one of you who have been sharing this podcast with your friends and colleagues. I truly appreciate it. Until next time, keep owning your story, following your purpose and raising your voice – because the world is waiting to hear your story! EPISODE LINKS: Let’s Work Together- https://www.powerherplatform.com/contact PowerHER Platform Web Site - https://www.powerherplatform.com/ Story Fuel Newsletter - https://www.powerherplatform.com/subscribe Power Your Platform Facebook Group - https://www.facebook.com/groups/569102257443807 Story Sister Archetypes Episode - https://tinyurl.com/mr28sjnc

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