Sally Eugenia Schwartz is a young voice in the contemporary art collecting circuit. Forging her own path as a dynamic young collector within South Asia.
Power of Art host Sneha Shah speaks with London-based collector, tech entrepreneur, and MoMA International Council member Sally Eugenia Schwartz about how she built a personal collection rooted in South Asian contemporary art. The conversation explores how her family’s collecting history shaped her eye, why she treats collecting as a form of artistic practice, and how she balances intuition, research, and discipline when buying work. Sally also shares how she discovers artists through collections, studios, Instagram, and regional fairs, plus how she thinks about pricing, gallery relationships, and living with art in a 600 square foot apartment. If you care about collecting, artist patronage, or simply learning how to look more carefully, this episode offers a clear, practical lens.
In this episode, we go deeper, key insights:
* Collecting is not about ownership, it is about stewardship
* The best collections are built by honouring an artist over time, not by chasing market signals
* Taste is trained by immersion, not by theory
* A collector should act like a patron, not a negotiator
* Buying young artists is a bet on seriousness, not pedigree
* Great art should express itself before you can explain it
* Living with art is a curatorial practice, not a storage problem
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