Explorez tous les épisodes du podcast Power Moves - Marketing for Health Entrepreneurs with Lauren Powers
| Titre | Date | Durée | |
|---|---|---|---|
| Health Insurance Sucks! Here’s How to Win With a Cash-Based Model | 28 Aug 2025 | 00:09:33 | |
Right now we are smack in the middle of a health care revolution. People are waking up to the fact that insurance is broken, conventional medicine is limited, and we want more for our bodies, our energy, and our future. Cash-based practices are booming because they’re giving patients what they actually want. I share why my own family stopped paying for traditional insurance, what that taught me about the industry, and how today’s patients are spending their money differently. This is the moment to get real about how you’re practicing, who you serve, and how you’re setting yourself apart. Key Takeaways Two Systems in Play – One system is built for emergencies, the other is built for healing and transformation. Insurance is Running the Show – Premiums, deductibles, and limits on care are leaving patients frustrated and providers undervalued. The Consumer is Awake – Especially those over 40 who are dictating spending, demanding results, and ready to invest in longevity. Cash-Based Clinics Are Winning – Hormone programs, weight loss, concierge primary care, and root-cause medicine are thriving. Differentiation is the Edge – Standing out means getting crystal clear on your niche and showing patients that you are the expert for them. The New Story of Care – Longer visits, personalized programs, accountability, and real connection are what keep patients coming back. Links & Resources 🎁 Download the FREE Power Moves Playbook Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ 🎁 Book A Free Strategy & Content Call Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results. | |||
| The Midlife Power Shift: How to Market to the Most Profitable Women on the Planet | 21 Aug 2025 | 00:08:49 | |
Everybody knows midlife women are running the world right now. If your business isn’t paying attention to women over 40, you’re missing the easiest opportunity to stay afloat and grow. Forty is 40 and it is the realest 40 has ever been. Women over 50 control $15 trillion in spending power and make 95 percent of household health care decisions. Forbes even reports the menopause market alone will grow to $40 billion by 2030. I call this the midlife power shift and it is happening right in front of us. I’m calling out the tired generic phrases floating around in perimenopause marketing. I don’t want to hear “you’re not broken” or “you’re not crazy” because that doesn’t speak to me. I want you to get specific. I want you to prove yourself. We are looking at your authority, your credibility, your content, and yes, even your typos. If you want our business, you need clear and relevant messaging that speaks directly to our real life. Key Takeaways The Midlife Power Shift – Women over 40 are running the show in marketing, health, and consumer spending. Generic Phrases Do Not Resonate – Stop recycling “you are not broken” and “you are not crazy.” Be specific. Prove Yourself – Midlife women are checking your authority, your track record, and the details in your messaging. Get Real About Her Life – Speak to her actual experiences like the athleisure pants, the brain fog, or the Netflix binges. Stay Relevant – Topics like strength training, protein intake, and longevity resonate most with midlife women. Be the Example – Health, vitality, and resilience must be visible in the brand itself to earn credibility. Links & Resources 🎁 Download the FREE Power Moves Playbook Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ 🎁 Book A Free Strategy & Content Call Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results. | |||
| Root Cause Healing That Converts: Sinclair Kennally on Detoxing the Body and the Business | 05 Jun 2025 | 00:39:02 | |
What if the very thing you're running from — chronic illness, burnout, failure — could actually be the catalyst for your purpose? In this raw and powerful episode, I sit down with my brilliant and resilient friend Sinclair Kennally, founder of Detox Nation, traditional naturopath, and root cause resolution expert. Sinclair is one of the fiercest health entrepreneurs I know. From living on five dollars a day and surviving debilitating chronic illness to building a business that impacts hundreds of thousands of lives, she’s a walking testimony of grit and healing. We talk about everything: the messy early years, rebuilding her body and her business from scratch, and how she scaled a one-to-one practice into a movement that blends science, spirit, and community. This is for every health entrepreneur who’s ever felt behind, broken, or burned out. Sinclair is living proof that healing is possible, and that your mission can rise from your deepest pain. Key Takeaways Root Cause Healing is the Future – Getting to the source of chronic symptoms is the key to long-term transformation for both health and business. Resilience is Built, Not Born – Sinclair's story proves that grit, not perfection, is what leads to impact. Your Illness Might Be Your Invitation – Health crises often carry the wisdom and clarity we need to pivot and lead with purpose. You Can't Scale From an Empty Cup – Ignoring your health will keep your business stuck. Healing yourself is the ultimate business strategy. Group Programs Start with One-on-One Mastery – Sinclair built Detox Nation by mastering her clinical method first, then scaling with intention. Authenticity Cuts Through the Noise – The most magnetic marketing is real, clear, and focused on helping just one person take the next step. Where to Find Our Guest Sinclair Kennally’s Website: https://detoxnation.com Sinclair Kennally on Instagram: https://www.instagram.com/sinclairkennally Sinclair Kennally on Facebook: https://www.facebook.com/DetoxRejuveNation Sinclair Kennally on YouTube: https://www.youtube.com/@detoxrejuvenation6134 Sinclair Kennally on LinkedIn: https://www.linkedin.com/in/sinclair-k-4777661a1/ Links & Resources Download the FREE Power Moves Playbook Book A Free Strategy & Content Call What is CRTX? Subscribe to the Newsletter | |||
| Tired of Algorithms? Grow Your Health Practice Through Community and Connection—with Michelle Fletcher | 29 May 2025 | 00:36:40 | |
What if the missing piece in your practice wasn’t another ad or AI tool but actual human connection? In this episode of Power Moves, I sit down with my soul sister in holistic business, Michelle Fletcher, connector, community builder, and founder of The Holistic Business Network. Michelle built a thriving nationwide network of holistic practitioners using nothing but grit, grassroots energy, and old-school relationship marketing. No hacks, no fluff, just heart, alignment, and intention. We get into why offline marketing still matters, especially for health entrepreneurs, and how local events, meaningful collaborations, and strategic visibility can unlock doors that digital ads just can’t. If you’ve ever felt like the best-kept secret in your industry, this one’s for you. Key Takeaways Offline Marketing Still Works – Real talk: in-person connection creates unmatched trust and energy you can’t replicate online. Build Before You Broadcast – Michelle grew her network through years of consistent connection, not overnight virality. Events as Lead Magnets – From co-working spaces to coffee shops, local events can be your fastest path to qualified referrals. Stop Being the Best-Kept Secret – Practitioners with incredible gifts often struggle to be seen. Visibility is a skill you must learn. Lead with Value, Not Ego – Giving before asking is what builds real community and trust in holistic health spaces. Create Your Own Collective – Don’t wait to be invited. Host your own dinners, roundtables, or pop-ups and lead the conversation. Where to Find Our Guest Michelle Fletcher’s Website: https://www.theholisticbusinessnetwork.com/ Michelle Fletcher on Instagram: https://www.instagram.com/healthcoachmich/ Michelle Fletcher on LinkedIn: https://www.linkedin.com/in/michellefletcher/ Links & Resources Download the FREE Power Moves Playbook Book A Free Strategy & Content Call What is CRTX? Subscribe to the Newsletter Join the Monthly Webinar Series | |||
| From Near-Death to $10M Exit: Will Humphreys on Building Scalable Freedom for Health Entrepreneurs | 22 May 2025 | 00:41:12 | |
Whew—this one is close to my heart, y’all. In this episode, I sit down with my friend Will Humphreys, CEO of Virtual Rockstar, healthcare entrepreneur, and a man on a mission to free health business owners from burnout. Will shares the jaw-dropping story of how a near-fatal fall at age 17 changed the entire trajectory of his life—and ultimately led him to build and sell a physical therapy practice for nearly $10 million. We unpack what it really takes to scale a health business without sacrificing your sanity, your family, or your mission. Will breaks down the “healer mindset” that keeps so many practitioners stuck in cycles of overwork and under-earning—and how you can shift into running a business that actually serves you. If you’ve ever felt buried under your practice or stuck in the grind, this conversation is your wake-up call. Key Takeaways The Healer Mindset – How health entrepreneurs’ compassion often leads to poor boundaries with money and time. The Burnout Trap – Why overworking yourself is not a badge of honor—and how it nearly cost Will his business (and his health). Scaling with Precision – Will’s journey from solo practitioner to five-location practice owner working less than 10 hours a week. The Power of Coaching – How mentorship helped him shift from overwhelmed to optimized, resulting in a $10M exit. Hiring Healthcare-Savvy VAs – Why outsourcing to trained virtual assistants is a game-changer for reclaiming time and profitability. Profitability Unlocks Possibility – Will’s philosophy on how income creates the space for deeper impact and purpose. The Network Effect – Why your network is your net worth—and how to build a tribe that pulls you forward. Where to Find Our Guest Learn more about Virtual Rockstar at: https://www.virtualrockstar.com/ Facebook (Business): Instagram (Virtual Rockstar): Instagram (Willpower Podcast): LinkedIn: YouTube (Willpower Podcast): Links & Resources Download the FREE Power Moves Playbook Book A Free Strategy & Content Call What is CRTX? Subscribe to the Newsletter | |||
| Overgiving, Underpaid, and Always ‘On’? Learn the Skills That Stop the Spiral with Mikki Bey | 15 May 2025 | 00:41:26 | |
Let’s talk about the silent struggle so many of you health entrepreneurs are carrying: emotional exhaustion. I sat down with emotional regulation coach and my powerhouse friend Mikki Bey, and let me tell you, this convo was a whole word. If you’ve ever felt like you’re giving everything to your patients, your team, and your business—but have nothing left for yourself—this one’s for you. Too many of you are holding your practice together with grit, caffeine, and emotional suppression. That’s not sustainable. You’re burned out in the exam room, checked out at home, and wondering why you still can’t pay yourself what you’re worth. Mikki breaks it ALL the way down—from the biology of burnout to the boundaries you’ve never been taught to set. And here’s the kicker—emotional regulation isn’t just therapy talk. It’s a skill. One you can learn, practice, and master so you can lead, heal, and grow with power. This episode is for every doc, coach, and healer who’s tired of performing strength while silently unraveling. We’re giving you tools, truth, and a new way forward. Key Takeaways The Biology of Burnout – Understanding how dysregulation shows up in your body before your brain even catches it. Emotional Regulation as a Business Strategy – Why your ability to regulate determines your revenue, retention, and leadership. Suppressing vs. Regulating – The real cost of pushing it down and pretending you’re fine. Protecting Your Peace as a Practitioner – How to stop absorbing your patients’ pain and preserve your own mental energy. Triggers, Boundaries & Boss Moves – How Mikki’s step-by-step approach helps you master your emotions without losing your edge. The Long Game of Emotional Mastery – Why regulation isn’t a one-time fix but a daily tool for sustainable success. Where to Find Our Guest You can connect with Mikki Bey and learn more about her work at https://mikkibey.com Follow Mikki on Instagram at https://www.instagram.com/getmikkibey/ Connect with her on Facebook at https://facebook.com/getmikkibey Watch her videos on TikTok at https://www.tiktok.com/@getmikkibey Subscribe to her YouTube channel at https://www.youtube.com/@Getmikkibey Network with her on LinkedIn at https://www.linkedin.com/in/mbcmba Links & Resources Download the FREE Power Moves Playbook What is CRTX? Subscribe to the Newsletter | |||
| Why Most Practitioners Fail at SEO — And How to Fix It by Speaking Your Client’s Language | Victoria LaFont | 08 May 2025 | 00:41:52 | |
I’m back! I’m joined by the incredible Victoria LaFont — a brilliant SEO strategist, content expert, and founder of The LaFont Agency. Victoria’s on a mission to help health practitioners stop wasting time, money, and energy on outdated marketing strategies and finally get found online. In this episode, we unpack why so many health entrepreneurs are terrified of SEO, how they’re making basic mistakes, and what it actually takes to rank, connect, and convert. From using client-centered language to leveraging AI and brand clarity, Victoria gives us the exact moves you need to go from invisible to irresistible. This one’s packed with real talk, laughs, and practical gold you can act on today. Key Takeaways The Fear of SEO – Why so many health entrepreneurs avoid SEO after bad agency experiences and how to reclaim it as a simple, powerful tool. Speaking the Client’s Language – Why talking about your patients’ real-life concerns (not just medical terms) is the key to SEO success. Niching Without Losing Range – How niching your marketing (not your practice) gives you laser-focused online reach. AI and SEO – How consistent brand identity and niche clarity help you show up in AI-driven search results. Content That Builds Trust – Why publishing niche-relevant, consistent content is essential for attracting and keeping the right patients. Collaboration Power – How backlinks, podcast guest spots, and online partnerships multiply your SEO impact. Where to Find Our Guest Learn more about Victoria’s Wellness Marketing Agency at https://thelafontagency.com Links & Resources Download the FREE Power Moves Playbook What is CRTX? Subscribe to the Newsletter | |||
| How to Scale with Medical VAs: Beat Burnout and Grow Smarter with Justin & Dr. Carrie Lam | 13 Feb 2025 | 00:32:09 | |
Alright, y’all, let’s talk about the secret weapon that could be a total game-changer in your health business—Virtual Assistants (VAs)! I sit down with Justin Lamb, CEO of Cool Blue VA, and Dr. Carrie Lamb from the legendary Lamb Clinic to uncover how hiring highly trained medical VAs can add more time, more income, and more impact to your practice. Too many of you are drowning in admin tasks, patient management, and operations while also trying to grow your business. It’s time to STOP playing small and start outsourcing like a boss. Justin and Dr. Carrie break down exactly how medical professionals can use VAs to handle scribing, insurance claims, scheduling, and all the back-end chaos so you can focus on what really matters—serving your patients and making money! And the best part? You can try it out for TWO WEEKS FREE with Cool Blue VA. No excuses, besties! Let’s go! Key Takeaways The Power of Medical Virtual Assistants – Why integrating VAs into your practice is the key to saving time and money. Scaling Without Burnout – How Dr. Carrie Lam replaced herself in her practice while maintaining top-tier patient care. Efficiency in Healthcare – How Cool Blue VA’s structured training and rigorous hiring process ensure high-quality assistance. Mastering Patient Experience – Why leveraging virtual assistants leads to better customer service and retention. Trust & Security with Virtual Teams – How Cool Blue VA ensures HIPAA compliance and builds trust with remote teams. Cost Savings & Business Growth – How a hybrid approach to staffing can reduce expenses by up to 60% while improving productivity. Where to Find Our Guests Dive deeper into Justin & Dr. Carrie Lam’s universe: https://coolblueva.com/ Links & Resources TWO WEEKS FREE with Cool Blue VA : https://campaigns.coolblueva.com/bad-entrepreneur-2wk-free-trial Download the FREE Power Moves Playbook Book A Free Strategy & Content Call What is CRTX? Subscribe to the Newsletter Join the Monthly Webinar Series | |||
| From Debt to Domination: Dr. Heavenly Kimes on Building a Personal Brand and Multiple Income Streams in Health and Wellness | 06 Feb 2025 | 00:25:37 | |
Dr. Heavenly Kimes is a true game-changer who transitioned from dentistry to entrepreneurship while building a rock-solid personal brand. We dive into her incredible journey of building a personal brand that resonates, generating multiple income streams, and transforming her dental practice into a thriving health and wellness entrepreneurship venture. Dr. Kimes drops golden nuggets on how to scale a business in healthcare, leverage media to grow your brand, and master that all-important work-life balance. Whether you’re looking for the best passive income ideas for entrepreneurs or branding strategies tailored for medical professionals, this episode is packed with actionable insights that will empower you to make bold power moves. Key Takeaways: Authenticity in Branding – How Dr. Heavenly Uses Authenticity to Build a Standout Personal Brand Financial Freedom in Wellness – Why Multiple Income Streams Are Essential for Long-Term Success Scaling in Healthcare – Dr. Kimes’ Proven Strategies for Growth and Brand Expansion Expert Positioning – Branding Strategies That Help Medical Professionals Stand Out The Power of Media – How Leveraging Media Can Skyrocket Your Business Growth Work-Life Balance for Entrepreneurs – Mastering the Art of Growing a Business Without Burnout Where to Find Our Guest: Dive deeper into Dr. Heavenly Kimes’ universe: Website: https://smilesbydrheavenly.com/dr-heavenly/ Instagram: https://www.instagram.com/dr_heavenly/ Links & Resources: Download the FREE Power Moves Playbook Book A Free Strategy & Content Call What is CRTX? Subscribe to the Newsletter Join the Monthly Webinar Series | |||
| A Roadmap to Online Success: Get Beyond Your Clinic Walls With Dr. Beverly Yates | 30 Jan 2025 | 00:25:19 | |
In this episode, I sit down with the trailblazing Dr. Beverly Yates, a naturopathic physician, diabetes expert, and creator of the Yates Protocol for reversing type 2 diabetes naturally. Dr. Beverly shares her incredible journey from engineering at MIT to naturopathic medicine, detailing her pivots from brick-and-mortar clinics to the world of online marketing. We dive into her successes and challenges, including navigating economic downturns, launching her YouTube channel, and hosting impactful virtual summits. This episode is packed with wisdom for health practitioners looking to scale their businesses while staying true to their mission. Key Takeaways The Yates Protocol Journey – Dr. Beverly's shift from engineering to naturopathic medicine and the origins of her diabetes reversal method. The Great Pivot – How economic challenges and the pandemic forced Dr. Beverly to transition from physical clinics to a thriving telehealth business. Lessons in Online Marketing – The trials, errors, and ultimate successes in using summits, YouTube, and targeted content to reach a global audience. YouTube Strategies – How Dr. Beverly found her groove on YouTube, connecting with audiences and leveraging data for growth. Mission-Driven Resilience – Why staying true to her goal of helping 3 million people reverse diabetes fuels her entrepreneurial spirit. Where to Find Our Guest Connect with Dr. Beverly Yates by email at info@drbeverlyyates.com Follow her on Instagram at https://www.instagram.com/drbeverlyyates/ Check out her website at https://naturalhealthcare.com Explore her Youtube at https://www.youtube.com/@DrBeverlyYates Links & Resources Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results. What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today. Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/ Don’t miss the full show notes and resources for this episode at http://www.microsite.com/episode13. Subscribe to Power Moves on your favorite podcast platform, and visit the site to book your free strategy session with me and my team. Let’s create a winning plan for your health business! | |||
| Why ‘You Can’t Scale as a Solopreneur’ and How to Fix It with Jenn Malecha | 23 Jan 2025 | 00:32:57 | |
Hey, besties! In this episode I sit down with the amazing Jenn Malecha, aka the Holistic Health Boss, to talk about her inspiring journey from corporate burnout to thriving health entrepreneur and business coach. Jenn shares how she transitioned from managing gyms to running her own virtual health practice, all while mastering the art of scaling through systems and automation. From her early days of driving all over Southern California for personal training clients to building a multi-revenue-stream business, Jenn’s story is full of lessons for health entrepreneurs ready to level up. She’s not just helping clients heal; she’s helping practitioners build sustainable, efficient, and impactful businesses. Key Takeaways The Power of Automation – How implementing systems allowed Jenn to streamline her business and focus on growth. Building the Right Team – Why hiring for small, specific roles was a game changer for Jenn’s practice and coaching brand. Aligning with Your Ideal Client – Jenn’s tips for attracting the right people to your practice for lasting success. Scaling with Strategy – The importance of starting with one revenue stream and expanding strategically to meet demand. Sustaining Success – How Jenn’s approach to balance ensures she continues to serve her clients and grow her businesses without burnout. Where to Find Our Guest Follow Jenn on Instagram at https://www.instagram.com/wholistichealthboss/ Links & Resources Explore Jenn’s business coaching programs at https://www.healthbossinstitute.com. Download your free Power Moves Playbook at https://microsite.com/power-moves-playbook-download/. Discover CRTX, the cutting-edge AI-powered patient-acquisition software. Learn more and schedule a demo at https://agent.mycrtx.com/. Thanks for tuning in, besties! For the full show notes, links, and resources mentioned in this episode, head to . http://www.microsite.com/episode12 Subscribe, share, and leave us a review so more health entrepreneurs can thrive, not just survive. See you next time! | |||
| Missed Leads Cost You Millions: The AI Solution That Transforms Practices with Bill Hanekamp | 16 Jan 2025 | 00:26:58 | |
In this episode I sit down with my business partner and visionary tech leader, Bill Hanekamp, founder of Microsite and the revolutionary AI platform CRTX. Together, we explore the evolving world of health business marketing and the game-changing ways AI is reshaping how practices manage leads and connect with patients. Bill shares his decades of expertise and explains how CRTX eliminates missed opportunities and boosts efficiency for practice owners. If you’re ready to learn how to scale smarter and market bolder, this episode is for you! Key Takeaways The Evolution of Marketing – Understanding how health marketing has shifted from straightforward ads to complex, crowded strategies requiring constant innovation. The Power of AI Agents – How CRTX provides human-like interactions to capture and convert leads 24/7, regardless of business hours. Maximizing ROI – Strategies for reducing wasted advertising spend by engaging and booking leads in real time. HIPAA-Compliant AI – Addressing security concerns with customized, compliant solutions tailored to healthcare practices. From Automation to Conversation – Exploring the difference between one-size-fits-all funnels and personalized AI interactions that drive results. Where to Find Our Guest You can explore CRTX and Bill’s work at Microsite by visiting https://mycrtx.com. Links & Resources What is CRTX?: Missed Leads Cost You Millions : CRTX is a cutting edge AI-powered patient-acquisition software. Visit https://agent.mycrtx.com/ to learn more and schedule a demo today! Download the FREE Power Moves Playbook: Struggling to market your health-focused practice? You’re not alone. Download The Power Moves Playbook—a FREE guide to help you grow your practice with confidence and clarity. Get your copy now! : https://microsite.com/power-moves-playbook-download/ Book A Free Strategy & Content Call: Ready to take your marketing to the next level? Book a call with me and my team today at https://microsite.com/ and let’s make content with a strategy that converts. Subscribe to the Newsletter: Stay ahead of the curve! Subscribe to our newsletter for expert strategies to boost patient engagement, master digital campaigns, and navigate industry shifts with confidence: https://microsite.com/newsletter Join the Monthly Webinar Series: Join our monthly How to Grow Your Practice workshop. Reserve your spot today and take your practice to the next level: https://microsite.com/how-to-grow-your-practice-webinar/ Call to Action For more in depth show notes visit https://microsite.com/episode11 for all the links, resources, and your free Power Moves Playbook download. Make sure to like, share, and subscribe so you never miss an episode—see you next week! | |||
| Build Health Programs That Sell Themselves (Stop Charging by the Session) | 14 Aug 2025 | 00:08:11 | |
Selling services one session at a time puts a cap on your income and makes it harder to create lasting change for clients. By shifting to a program-based model, you can strengthen relationships, deliver better results, and keep revenue flowing consistently. Real-world examples from my own career, my husband’s functional diagnostic nutrition practice, and other wellness professionals highlight how intentional packaging can strengthen your business. Health entrepreneurs thrive when their offers reflect the full scope of their expertise. Whether you’re a practitioner, trainer, or wellness coach, structuring services around transformation helps you charge in alignment with your value, attract committed clients, and design an experience that delivers measurable results. Key Takeaways Programs Create Transformation – Comprehensive plans help clients achieve lasting change. Charge for Full Expertise – Align pricing with the skills, tools, and knowledge you provide. Build Consistent Revenue – Packages and memberships support financial stability. Match Offers to Ideal Clients – Structure services to fit the needs and lifestyle of your audience. Create Premium Experiences – Combine multiple elements such as nutrition, lab work, and mindset support. Price From the Outcome – Base your offer and timeframe on the transformation you can deliver. Links & Resources 🎁 Download the FREE Power Moves Playbook Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ 🎁 Book A Free Strategy & Content Call Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results. | |||
| Your Next Move Matters: The Importance of Future Proofing Your Health Practice | 09 Jan 2025 | 00:25:31 | |
In this episode of Power Moves, I’m giving you the exact steps to future proof your health practice and move from surviving to thriving. I share powerful insights on short-form video, building communities, strategic email marketing, and creating multiple income streams that will keep your business secure well into the future. Whether you're a health coach, doctor, chiropractor, or any health entrepreneur, this episode will challenge you to think big and dream wildly. Put your hand over your heart, get real with your business, and let’s talk strategy, AI, and making money while you sleep. Key Takeaways The Power of Short-Form Video – Learn why repurposing video content across platforms like Instagram, TikTok, and LinkedIn is key to future proofing your business. Strategic Email Marketing – Your email list is your most valuable asset; nurture it consistently to drive growth and sales. Multiple Streams of Income – Diversify with products, courses, subscriptions, or coaching to ensure financial security and scalability. Building Community – Engage your audience through Facebook groups, live content, and multi-platform connections to create loyal fans. Leverage AI Tools – Automate your marketing, streamline processes, and replicate yourself to scale your business effectively. Links & Resources Download the FREE Power Moves Playbook Struggling to market your health-focused practice? You’re not alone. Download The Power Moves Playbook—a FREE guide to help you grow your practice with confidence and clarity. Get your copy now! : https://microsite.com/power-moves-playbook-download/ Book A Free Strategy & Content Call Ready to take your marketing to the next level? Book a call with me and my team today at https://microsite.com/ and let’s make content with a strategy that converts. What is CRTX? Missed Leads Cost You Millions : CRTX is a cutting edge AI-powered patient-acquisition software. Visit https://agent.mycrtx.com/ to learn more and schedule a demo today! Subscribe to the Newsletter Stay ahead of the curve! Subscribe to our newsletter for expert strategies to boost patient engagement, master digital campaigns, and navigate industry shifts with confidence: https://microsite.com/newsletter Join the Monthly Webinar Series Join our monthly How to Grow Your Practice workshop. Reserve your spot today and take your practice to the next level: https://microsite.com/how-to-grow-your-practice-webinar/ | |||
| From Struggle to Strategy: Why Power Moves is Your New Health Marketing Playbook | 02 Jan 2025 | 00:08:28 | |
Hey best friends, it’s Lauren Powers here with the Power Moves Health Marketing Podcast! In this episode, I’m diving into why I rebranded the show from The Bad Entrepreneur Podcast to reflect where I—and you—need to be: thriving, not just surviving. I share why it’s time to embrace smarter strategies, future-proof your health business, and adopt actionable marketing tactics that work today. If you’re a practitioner, health coach, or wellness entrepreneur looking to elevate your practice, this show will give you real-world strategies, insights, and motivation to make power moves. Key Takeaways The Power of a Name – Rebranding reflects growth, empowerment, and actionable steps for today’s health businesses. Shift in Marketing Strategies – Content and referrals come first; prove your value organically before investing in ads. Future of Marketing – AI tools and automation are essential to staying competitive in the evolving health space. Eliminate Negative Business Mindsets – Thriving health businesses require a mindset shift toward empowerment and authority. Actionable Content Every Week – Leave each episode with practical steps you can implement immediately to grow your practice. Links & Resources Download the FREE Power Moves Playbook Struggling to market your health-focused practice? You’re not alone. Download The Power Moves Playbook—a FREE guide to help you grow your practice with confidence and clarity. Get your copy now! : https://microsite.com/power-moves-playbook-download/ Book A Free Strategy & Content Call Ready to take your marketing to the next level? Book a call with me and my team today at https://microsite.com/ and let’s make content with a strategy that converts. What is CRTX? Missed Leads Cost You Millions : CRTX is a cutting edge AI-powered patient-acquisition software. Visit https://agent.mycrtx.com/ to learn more and schedule a demo today! Subscribe to the Newsletter Stay ahead of the curve! Subscribe to our newsletter for expert strategies to boost patient engagement, master digital campaigns, and navigate industry shifts with confidence: https://microsite.com/newsletter Join the Monthly Webinar Series Join our monthly How to Grow Your Practice workshop. Reserve your spot today and take your practice to the next level: https://microsite.com/how-to-grow-your-practice-webinar/ | |||
| From Gym Owner to Multi-7 Figures: How JJ Virgin Cracked The Code For Predictable Success | 28 Nov 2024 | 00:35:59 | |
Buckle up, besties! Today, I’m thrilled to welcome the iconic JJ Virgin into the studio. JJ is a New York Times bestselling author, a powerhouse entrepreneur, and the founder of the Health Biz Growth Collective. In this episode, she’s dropping wisdom bombs on how to scale your health business beyond your wildest dreams. We dive into everything from turning bad business decisions into teachable moments to building a scalable, resilient model for success. JJ shares her incredible journey through entrepreneurship, including why she left her gym business and how she expanded her brand to multi-seven figures. If you’re a health entrepreneur stuck in a traditional business model or unsure how to monetize your expertise, JJ’s frameworks and insights will inspire you to take action and scale smarter. Key Takeaways: Predictable success is possible with the right business model—here’s how JJ’s Health Biz Growth Model delivers. Transitioning from a single income stream to a hybrid model—why it’s crucial for survival. Creating a scalable offer—start by understanding your market’s burning desires. You don’t need a C-suite in a $20M business—focus on optimizing before scaling. JJ’s $5M gym mistake—a lesson in the importance of multiple revenue streams. Learn how to sell to warm leads—long before investing in paid ads. Links & Resources: Health Biz Growth Ascension Model & Checklist: https://mindsharesummit.s3.amazonaws.com/Mindshare+Collaborative+-+Health+Business+Ascension+Model.pdf Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results. What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today. Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/ | |||
| Lead Magnets that Work: How to Attract and Convert Patients Online | 21 Nov 2024 | 00:21:41 | |
Hey besties! In this episode I’m dropping pure gold on one of the most powerful tools in your marketing arsenal: lead magnets. We’re talking about how to create lead magnets that not only attract your ideal patients but also convert them into loyal clients. I share some hard lessons from my early days (like losing thousands by giving away too much for free!) and give you actionable strategies to turn freebies into money-making assets. If you’re ready to future-proof your health business and grow your audience with high-converting lead magnets, this is your moment! Key Takeaways: Relevance is Key – Your lead magnet must speak directly to your ideal client’s needs and pain points. Lead Magnets 101 – Learn the basics of creating irresistible offers to attract new patients. Quick Wins Convert – Deliver actionable results fast with tools like checklists, eBooks, and quizzes. Visuals Matter – Invest in professional, branded designs to stand out in a crowded market. Case Studies Build Trust – Show potential clients real-world success stories for credibility. Explore Different Formats – From mini-courses to meal plans, find the lead magnet that fits your practice. Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results. What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today. Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/ | |||
| From Brick-and-Mortar to Digital Breakthrough: Dr. Phyllis Pobee’s DNA-Based Weight Loss Success | 14 Nov 2024 | 00:25:00 | |
Hey besties! Today, I’m beyond excited to welcome the one and only Dr. Phyllis Pobee. She’s not only triple board-certified but also a total trailblazer in DNA-based weight loss! Dr. Phyllis just closed her clinic to go all-in with her online program, GeneLean 360, where she helps women lose weight and reach their health goals based on their unique genetics. In this episode, Dr. Phyllis dives into her decision to leave brick-and-mortar life behind, shares how she overcame her fears, and gives us the real talk on building an online health business. Trust me, if you’re ready to take your practice digital or want a push to shake up your business, this one’s for you! Key Takeaways Closing her clinic to go fully digital—Dr. Phyllis shares why this pivot was necessary to grow GeneLean 360 and expand her reach. Using DNA-based weight loss to personalize health—how understanding clients’ genetics helps Dr. Phyllis tailor their journey for real, lasting results. Understanding that fear and growth can’t coexist—Dr. Phyllis explains how shedding fear helped her commit to her online business fully. Getting intentional about marketing—Dr. Phyllis highlights how showing up online made it easier for clients to find her and her services. Adding value in every patient interaction—why focusing on client impact over revenue has been key to GeneLean 360’s growth. Finding mentors for accountability—Dr. Phyllis talks about how her mentors kept her vision on track and prevented shiny-object syndrome. Where to Find Our Guest Check out Dr. Phyllis’s website: www.drphyllispobee.com and www.genelean360.com Alright y’all, if you loved this chat, head over to https://www.microsite.com for the full show notes, resources, and all the links from today. Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results. What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today. Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/ | |||
| Paid Ads Unpacked: What's Hot, What's Not, and What's Next | 07 Nov 2024 | 00:27:44 | |
In this episode I’m breaking down the latest trends in paid advertising for health entrepreneurs. We’re diving into what’s working now, what’s outdated, and where ads are heading for business owners like you in the health space. From maximizing your ROI on video ads across TikTok, LinkedIn, and YouTube to understanding why static ads just aren’t cutting it anymore, I’m here to help you avoid the same costly mistakes I made in my early days (think $2,000 on Yelp ads with zero ROI). You’ll learn why short-form video and targeted LinkedIn ads are on fire, plus we’ll dig into emerging trends in interactive AI and TV ads. If you’re ready to level up your ad game and stop wasting money on strategies that don’t work, this is the episode for you. Key Takeaways Why Short-Form Video is King – Platforms like Instagram Reels, TikTok, and YouTube Shorts are crushing it and keeping audiences engaged. LinkedIn Ads for Health Pros – With billions of searches each month, LinkedIn ads reach a targeted professional audience that’s ready to invest. Get Leads with Facebook Group Ads – Building a community just got easier with Facebook ads that promote your group and capture leads seamlessly. Lead Ads for Easy Conversions – Use Facebook and Instagram lead ads to collect contact info directly, keeping users on the platform. Bold, Eye-Catching Ads – Don’t be afraid to create scroll-stopping visuals and interactions that capture attention and drive results. The Value of Retargeting – Retargeting ads bring warm leads back into your funnel, helping you maximize ad value. Avoid Overcomplicated Funnels – Keep it simple for maximum conversions and a smooth user experience. Emerging Trend: YouTube and Connected TV Ads – Reach a broader audience by advertising on platforms like Hulu and YouTube TV. Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results. What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today. Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/ | |||
| The Path to Five Practices: Lessons from Dr. Fallon Patel’s Health Business Journey | 30 Oct 2024 | 00:24:25 | |
Today, I’m sitting down with Dr. Fallon Patel, an incredible optometrist who’s taken her business from one location to FIVE successful practices! If you’ve ever wondered how to scale your health business while juggling family life, this episode is for you. Fallon shares how her passion for optometry started when she was just 16, inspired by a blue suede suit (yep, you read that right!), and how she bet on herself time and time again to build a thriving business. We dive deep into the lessons she’s learned about leadership, hiring the right team, and how she balances being a boss with being a mom of two little ones. Dr. Patel’s story is a masterclass in taking opportunities, trusting your gut, and scaling your business with strategy. You’re not gonna want to miss this one! Key Takeaways: Scaling requires vision and taking risks—sometimes you just have to say "yes" and figure it out later. Leadership is key—Dr. Patel shares how investing in personal development has transformed her approach to business and her team. Hiring the right people is crucial, but it’s a work in progress—expect to evolve your team as you grow. Balancing family and business means outsourcing the non-essentials—stop doing your own laundry ya'll! Multiple streams of income are necessary to sustain growth—Dr. Patel talks about how optometry is evolving and how she’s diversifying her services. Where to Find Our Guest: Website: https://fallonvisiongroup.com/ Instagram: https://www.instagram.com/drpatel.eyedoc Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results. What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today. Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/
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| The Mindset of Success: The Critical Components of Leading Your Practice to New Heights | 30 Oct 2024 | 00:28:46 | |
Today we’re talking about the critical components that can take your practice to new heights by mastering the mindset for success. Whether you're a health coach, chiropractor, doctor, or any kind of wellness entrepreneur, we’re diving into why the person you are today won’t get you to where you need to go. I’m serving up hard truths on embracing discomfort, letting go of perfectionism, and learning how to lead with confidence. If you’re ready to unlock your full potential and grow your practice beyond six and seven figures, then grab your coffee, settle in, and let’s do this! Oh, and don’t forget to share this episode with another practitioner who needs that push! Key Takeaways: To lead your practice to new heights—you have to get comfortable with being uncomfortable. Perfectionism holds you back—focus on making progress, not being perfect. Master delegation to free up your time and avoid burnout—Failure is just feedback so learn from it and keep moving forward. Protect your energy like it’s your most valuable asset. Lifelong learning is essential—invest in coaching and mentorship. Keep your "why" front and center—stay aligned with your goals. Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results. What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today. Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/
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| Scaling Your Health Business: Dr. Lisa Lewis on Program Sales, Stress Management, and Private Labeling | 30 Oct 2024 | 00:46:02 | |
Hey y'all! Today’s guest is none other than Dr. Lisa Lewis, a powerhouse in naturopathic medicine with over two decades of experience in hormone health, stress management, and program development. Dr. Lisa gets real about how she scaled her business, mastered the art of selling programs, and tackled the private labeling game—all while staying true to her passion for healing. From navigating the mindset shifts required to sell your services confidently, to making passive income through private labeling, this episode is jam-packed with actionable tips for health entrepreneurs. Whether you’re a doctor, health coach, or naturopath looking to scale, you won’t want to miss Dr. Lisa’s wisdom on thriving in the wellness space. Key Takeaways: Shifting out of a poverty mindset was essential—Dr. Lisa explains how this mindset change helped her scale. Controlling her income streams has been key—private-labeling supplements allowed her to stabilize revenue. Addressing stress accelerates healing—focusing on patient stress management has led to better health outcomes. Group programs boost revenue and prevent burnout—Dr. Lisa shares how these offerings allow her to scale sustainably. Niching down in hormone health has been a game-changer—targeting stress-related hormone health gave her practice focus and growth. Daily client education is essential for practice growth—Dr. Lisa emphasizes how educating clients strengthens engagement and retention. Links & Resources: Dr. Lisa’s private label supplements are available on her website www.drlisalewis.com Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results. What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today. Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/
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| Holistic Health Hustle: Marketing in the Age of Alternative Care | 30 Oct 2024 | 00:30:18 | |
Hey besties, I’m back! Today, we’re diving into the booming world of holistic and alternative health practices and, more importantly, how you can thrive in this space with cutting-edge marketing strategies. We talk about why traditional marketing just doesn’t cut it anymore and how you need to use personalized, omni-channel marketing to reach your ideal audience. I’m serving up insights on everything from consumer trends in alternative care to the power of education and patient testimonials, all while keeping an eye on the bottom line—money. If you’re a health entrepreneur ready to level up, get ready to take some actionable tips back to your practice today! Key Takeaways: The shift towards personalized wellness is fueling growth—rising interest in holistic healing is creating demand for alternative health businesses. The key to thriving—you need an omni-channel marketing strategy with multiple lead sources. Patient success stories are a crucial tool—build trust and attract clients in the holistic space. Social media is your playground for educating clients—post often and make it relevant. Email marketing is a must—talk to your audience like they're your best friend. Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results. What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today. Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/ | |||
| The Day I Fired a Client (What it Taught Me About my Value) | 07 Aug 2025 | 00:08:19 | |
This is a wake-up call for every health entrepreneur who's ever lowered their price, ignored their gut, or said yes when everything in their body said no. I’ve been there. I once kept a client who crossed every line, just because I thought I needed the money. The truth is, holding on to the wrong clients keeps you from everything you actually want: peace, profit, and purposeful growth. The shift happened when I stopped begging for business and started honoring my expertise. The second I drew a real boundary, I made space for the exact clients I wanted: people who paid well, followed strategy, and valued the work. This is about choosing alignment over obligation. Key Takeaways Misalignment Costs You More Than Money – Keeping the wrong client blocks the right ones from ever reaching you. Protecting Your Energy Is a Leadership Skill – Clear filters and stronger boundaries position you as the authority you are. Raise Your Prices with Confidence – Your pricing should reflect your expertise, not your fear of being passed over. Not Everyone Deserves Access – Create barriers that protect your time and signal your value. Replace Hustle with Alignment – Clients who get results are the ones who are ready, resourced, and respectful. Abundance Follows Clarity – When you clean up your intake process and messaging, better clients find you faster. Links & Resources 🎁 Download the FREE Power Moves Playbook Marketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ 🎁 Book A Free Strategy & Content Call Let’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results. | |||
| This is Power Moves: Marketing for Health Entrepreneurs | 25 Oct 2024 | 00:01:34 | |
Power Moves: Marketing for Health Entrepreneurs is the ultimate podcast for health professionals ready to scale smarter, market boldly, and dominate their niche. Each episode delivers cutting-edge strategies, expert advice, and actionable insights tailored to help health practitioners and entrepreneurs amplify their message, attract clients, and grow their business with confidence. Download the FREE Power Moves PlaybookMarketing your health-focused practice shouldn’t feel overwhelming. The Power Moves Playbook is your free step-by-step guide to grow with clarity and confidence. Download it now at https://microsite.com/power-moves-playbook-download/ Book A Free Strategy & Content CallLet’s take your marketing from bland to brilliant. Book a free strategy session with me and my team at https://microsite.com/ and create a content plan that drives results. What is CRTX?Missed leads are a profit killer. CRTX uses cutting-edge AI to transform your patient acquisition process. Visit https://agent.mycrtx.com/ to learn more and book your free demo today. Subscribe to the NewsletterStay informed and inspired. Subscribe to our newsletter for proven strategies to boost patient engagement and dominate your market. Join today at https://microsite.com/newsletter Join the Monthly Webinar SeriesReady to grow smarter, not harder? Join our free How to Grow Your Practice workshop and take the next step toward success. Reserve your spot now at https://microsite.com/how-to-grow-your-practice-webinar/ | |||
| Listen to This Before You Start an Online Health Business | 24 Jul 2025 | 00:13:30 | |
You’re not building a course, you’re building a company. And if you're serious about reaching people online, you need to think like a business owner from day one. After working with thousands of health entrepreneurs, I’ve seen the same pattern repeat itself; brilliant practitioners pouring energy into perfecting their program while avoiding the real work of visibility and marketing. Whether you’re a naturopath, coach, or MD, this is your call to get focused, build systems, and step into the role your business truly needs; a clear, confident marketer with a plan to grow. Key Takeaways You’re Building a Business That Deserves Strategy and Structure - Online programs require the same strategy, branding, and budget as any other business. Marketing Comes First - Your ability to attract, connect, and convert is more important than what’s inside your offer. You Are the Product - People don’t just buy what you do, they buy into who you are and how you show up. Visibility Is Non-Negotiable - From LinkedIn to live events, you need multiple lead sources working in the background. Build the Right Team and Tech Stack - Without systems and support, your vision can’t scale. Treat Gaps Like a Diagnosis - If marketing feels hard or unfamiliar, find the right guide to help you close the gap. Links & Resources Download the FREE Power Moves Playbook Book A Free Strategy & Content Call | |||
| What's Actually Working in 2025: UGC, TikTok Shop, Meta Ads + AI Funnels for Health Entrepreneurs | 10 Jul 2025 | 00:11:02 | |
If you’ve been asking, “What’s actually worth my time right now?” when it comes to marketing your health business, this episode is for you. Between TikTok Shop, user-generated content, AI tools, and connected TV ads, it’s easy to get overwhelmed by all the options. I’m cutting through the noise to tell you exactly what’s working in Q2 of 2025 and what’s not. I break down how boutique wellness brands and cash-based practices can lean into trends like authentic client testimonials, emotional transformation videos, and Meta ads that still get real ROI. I also share why TikTok Shop is perfect for supplement and product sales, and why you might need to rethink service-based offers on that platform. If you’ve been sleeping on connected TV or haven’t touched your email list in months, we’ve got work to do. This episode is speed-style, straight to the point, and packed with ideas that convert. Flag it. Re-listen to it. Take notes. And let’s move smart. Key Takeaways Proof Over Performance – UGC that feels real and conversational outperforms trendy, scripted content every time. TikTok Shop Wins for Products – Selling supplements or wellness tools? TikTok Shop is where your audience is buying in 2025. Connected TV for Local Clinics – Roku, Hulu, and YouTube TV ads are now powerful and surprisingly affordable ways to build local awareness. Meta Ads Still Reign – Facebook and Instagram remain the highest-ROI platforms for lead gen, quizzes, webinars, and list-building. Email Lists Are Gold – Your email list is still your most valuable digital asset. If you’re not using it, you’re leaving money on the table. AI-Enhanced Funnels Work – Smart funnels using AI-generated video and voice are scaling client acquisition with minimal effort. Links & Resources Download the FREE Power Moves Playbook Book A Free Strategy & Content Call What is CRTX? Subscribe to the Newsletter Join the Monthly Webinar Series | |||
| It’s Not the Price: Why Your $297 Health Course Isn’t Selling | 03 Jul 2025 | 00:12:56 | |
You don’t have a pricing problem. You have an irresistibility problem. In this episode, I’m breaking down why your $297 course, or any low-ticket digital offer, isn’t flying off the shelves. And no, bestie, it’s not because it’s “too expensive.” It’s because it lacks the kind of transformation that makes people pull out their wallets. I’ve seen this with so many of my health entrepreneur clients who are smart, talented practitioners selling information instead of outcomes. If you’ve ever launched a course, crossed your fingers, and heard crickets... this is for you. I’m giving you real talk and real strategies for repositioning your offer so it sells with confidence and clarity. Think of this as your crash course in low-ticket course rehab, Power Moves style. Key Takeaways Transformation over Information – Courses that sell focus on outcomes, not education. Think “Fix Your Fatigue” over “Hormone Mastery.” Match the Buyer’s Awareness – Ditch the jargon. Speak to the pain your audience actually knows they have. Create Irresistibility – If you wouldn’t spend $300 on it, neither will they. Make the promise juicy and the delivery seamless. Build a Funnel, Not Just a Product – Your course isn’t enough. You need a lead-in, an upsell, and a marketing strategy that runs monthly. Warming Up Cold Leads – Use quizzes, fast classes, and value-packed free offers to turn strangers into buyers. Urgency and Consistency Sell – No one buys just because it’s there. Launch it. Email about it. Sell it every month like your business depends on it. Links & Resources Download the FREE Power Moves Playbook Book A Free Strategy & Content Call What is CRTX? Subscribe to the Newsletter Join the Monthly Webinar Series | |||
| Why Your Masterclass Isn’t Converting—and What to Do About It | 26 Jun 2025 | 00:17:17 | |
What if the reason your masterclass isn’t converting has nothing to do with your slides or your tech, and everything to do with how you’re selling? In this episode, I’m breaking down what no one tells you about those webinars and masterclasses that fall flat. I’m giving it to you real: most healers and health pros were never taught to sell, and that’s exactly why so many of your offers miss the mark. If you’ve been following that outdated Russell Brunson playbook, you might be doing more harm than good. I’m walking you through a better way to show up, teach, connect, and invite your audience to work with you without feeling like a pushy closer. You’ll hear how to structure your masterclass for impact, the one thing every healer must do to build credibility, and why your offer page might be silently killing your conversions. If you’re tired of lackluster sign-ups and ready to lead with your magic, this one’s for you. Key Takeaways Healers Aren’t Closers – You don’t need to master high-pressure sales tactics to grow your practice; focus on teaching and connection instead. Your Offer Isn’t Clear – A weak or confusing offer is one of the biggest reasons masterclasses don’t convert, even with good attendance. Credibility First – Establishing your authority early in the presentation builds trust and justifies your price, especially for premium programs. Pain Points Sell, Not Features – Speak to your audience’s real-life struggles in relatable language; that’s what makes your content stick. The Replay Page Matters – Your sales page should double as the home for your replay and handle post-event conversions with ease. Practice Makes Natural – If presenting doesn’t come naturally, rehearse like it’s a patient consult or have a team member handle the pricing talk. Links & Resources Download the FREE Power Moves Playbook Book A Free Strategy & Content Call What is CRTX? Subscribe to the Newsletter Join the Monthly Webinar Series | |||
| The Top 3 Marketing Mistakes Sabotaging Your Health Business (and How to Fix Them) | 19 Jun 2025 | 00:18:59 | |
Are you unknowingly sabotaging your own marketing? In this episode, I’m calling out the top three mistakes I see health entrepreneurs make that are flat-out killing their growth. I’ve been behind the scenes of hundreds of practices, and let me tell you, these issues are everywhere, and totally fixable. Whether you're scaling or just trying to get out of a marketing rut, this episode is your wake-up call. I’m sharing real talk on what’s broken, why it’s costing you money, and what to do instead. This one’s short, spicy, and straight to the point. Let’s get into it. Key Takeaways No Marketing Plan – Hope is not a strategy. If it’s not written down, it doesn’t exist. Your growth needs a documented week-by-week marketing roadmap. Get a Strategist – You can’t coach yourself. Stop being the doctor and the marketer. Hire someone who lives in the details and drives your growth plan. Build a Team of Implementers – Strategy means nothing without execution. You need boots on the ground to run your ads, post content, and follow through. Use AI as a Starting Point – Don’t sleep on free help. Tools like ChatGPT can help structure your marketing plan if you can’t afford an expert (yet). Stop Winging It – Random acts of marketing won’t scale. Consistency wins. You need systems and predictability, not one-off launches or “just posting.” Referrals Aren’t a Strategy – They’re a result. Treat your referral flow like any other lead source. Create a real plan to get more of them. Where to Find Lauren Connect with Lauren on multiple platforms : https://linktr.ee/iamlaurenpowers Links & Resources Download the FREE Power Moves Playbook Book A Free Strategy & Content Call What is CRTX? Subscribe to the Newsletter Join the Monthly Webinar Series | |||
| Scaling Full Arch Without Selling Out: How Private Practice Docs Can Compete Like Corporates | Dr. Jonathan Theis | 12 Jun 2025 | 00:32:42 | |
What if the real opportunity in your practice isn’t in learning more procedures, but in learning how to run a smarter business? In this episode, I’m joined by my longtime friend and entrepreneurial badass Dr. Jonathan Theis. You’ll hear how he went from hands-on dentistry to leading multiple practices, building a full arch buying group, and launching a patient-focused credit repair solution designed to help private practice docs stay competitive in a fast-changing industry. Dr. Theis isn’t just building businesses. He’s building movements. From live surgical training in Guatemala to a high-impact GPO for implant practices, this conversation is your crash course in how to play bigger, build smarter, and actually keep more of what you earn. Key Takeaways Full Arch Is the Future – Full mouth implants are booming, and the doctors who get the business side right are scaling fast. Beyond the Chair – Real growth happens when you stop doing everything yourself and start thinking like an operator. Buying Power for the Little Guy – Dr. Theis built a full arch GPO so private practice docs can access the pricing and perks of big groups. Credit Rebuild Means More Conversions – His innovative tool helps declined patients rebuild credit and say yes to treatment. Clinical Training Isn’t Enough – Knowing how to place implants doesn’t mean you know how to sell them. Business strategy matters. Community That Converts – Inside his WhatsApp group, doctors are openly sharing what’s working and what’s not in full arch growth. Where to Find Our Guest Smart Arches Dental: https://smartarchesdental.com Dr. Jonathan Theis on LinkedIn: https://www.linkedin.com/in/jonathan-theis-546a772a Links & Resources Download the FREE Power Moves Playbook Book A Free Strategy & Content Call What is CRTX? Subscribe to the Newsletter Join the Monthly Webinar Series | |||