Portnoy Media Lab - Dan Portnoy

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Most Consultants Walk In With Answers. I Walked In With Questions | Behind the Scenes, Ep 3

Saison 2 · Épisode 9

jeudi 18 juin 2026 • Durée 08:48

Before I touched a campaign, I ran them through the first two lenses of a framework I built called Core4: what do they actually have, and who actually donates to them. This is the real footage of what I found.

Episode 3 of a behind-the-scenes series on the whole campaign.

Learn more about Alabaster:

https://www.alabasterinternational.org/groundbreakers
Instagram - / alabaster_international
YouTube - / @alabasterinternational

Work with me: http://portnoymedia.com/work-with-dan

www.danportnoy.substack.com
www.PortnoyMedia.com/Blog

www.DanPortnoy.com

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Clean Water Gets Funded. This Doesn't. | Behind the Scenes, Episode 2

Saison 2 · Épisode 7

jeudi 11 juin 2026 • Durée 06:47

This is Episode 2 of a behind-the-scenes series on raising $200,000 in 90 days for Alabaster. The honest stuff: what's hard, what's working, what's at stake.

Learn more about Alabaster: https://www.alabasterinternational.org/groundbreakers

Instagram - https://www.instagram.com/alabaster_international/

YouTube - https://www.youtube.com/@AlabasterInternational

#nonprofit #fundraising #socialimpact

www.danportnoy.substack.com
www.PortnoyMedia.com/Blog

www.DanPortnoy.com

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Can We Raise $200,000 in 90 Days? | Ep. 1I Asked Too Many Questions at Church

Saison 2 · Épisode 8

mercredi 10 juin 2026 • Durée 05:38

I knew Shannon and Ash from church. I had no idea they were quietly running world-class work in South Sudan, schools, kids, in one of the hardest places on earth to do any of it. Legit, and badly underfunded.

So they hired me. We have until August 1 to raise $200,000, and hitting it unlocks grant money that changes what they can do. This is Episode 1 of a behind-the-scenes series on the whole campaign. The wins, the misses, all of it.

Subscribe to follow along and see if I can pull this off.
Learn more about Alabaster: https://www.alabasterinternational.org

Instagram - https://www.instagram.com/alabaster_international/
YouTube - https://www.youtube.com/@alabasterinternational
#nonprofit #fundraising #socialimpact

www.danportnoy.substack.com
www.PortnoyMedia.com/Blog

www.DanPortnoy.com

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The Trade You Keep Forgetting to Make

Saison 2 · Épisode 6

dimanche 12 avril 2026 • Durée 08:09

What This Episode Covers

The hidden reason nonprofit content underperforms

Why “Sorry it’s been a while…” is a trust killer

The inbox is a value exchange, not a favor

Why most organizations send updates instead of insights

Key Concept: The Expertise Gap

The gap between:

What your organization knows deeply
What you’re actually sharing publicly

Most teams protect their expertise rather than use it.

The Core Problem

Infrequent emails → audience forgets you

Low-value emails → audience ignores you

Result: you lose the trade every time

3 Ways to Close the Gap

1. Teach your process (not just outcomes)

Don’t just report results

Show how the work actually happens

2. Say the uncomfortable truths

Every sector has things “everyone knows but doesn’t say.”

Saying them builds trust fast

3. Share what you’re learning

Wins are boring

Growth is compelling

3 Questions to Fix Your Content

What do outsiders consistently get wrong about our work?

Clever Is Killing Your Marketing

Saison 2 · Épisode 5

dimanche 12 avril 2026 • Durée 10:45

What This Episode Covers

The “paint job vs engine” framework

Why polished content often fails

How AI is making shallow content easier (and worse)

The difference between clever and clear

The Core Problem: The Paint Job Trap

Content that sounds smart but says nothing

Strong visuals, weak thinking

Packaging without substance

Why This Happens

Early marketers chase cleverness

Pressure to produce → skip thinking

AI makes it easy to generate finished-looking content instantly

The AI Problem (and Opportunity)

AI = fast, efficient, scalable

But:

Lacks lived experience
Doesn’t understand your audience deeply
Produces “committee content.”

Result:

Technically correct
Emotionally flat
Completely forgettable

The Shift: Clever vs Clear

Clever:

Sounds impressive
Performs intelligence
Gets attention (briefly)

Clear:

Story is the Strategy

Saison 2 · Épisode 4

vendredi 27 février 2026 • Durée 15:17

Story isn't something you add at the end of your marketing process. It's the structure that makes your message work in the first place.

In Episode 4, Dan Portnoy breaks down what story actually is at its most fundamental level — not long-form content, not guilt-trip videos with soft music — but a three-part structure that your audience's brain is already wired to follow: Want → Obstacle → Change.

In this episode you'll learn:

Why most marketing fails (it's skipping one of the three story elements)
How your brain processes narrative differently than information — and why that matters for every campaign you run
The difference between alignment (your North Star) and amplification (your story) — and why you need both
The three-question test you can run on any post, pitch, email, or campaign to find out if it's actually ready
Why nonprofits especially need to understand the exchange happening in every donor relationship

If you can answer all three questions clearly, you have the architecture for a story. If you can't, the piece isn't done yet.

The Three-Question Test:

What does my audience want? (Not what you want to tell them)
What's in the way? (The real obstacle — fear, confusion, bad past experience)
What changes if they engage with you? (A shift, not a feature list)

Resources mentioned:

Story frameworks on the Portnoy Media Lab YouTube channel
The Nonprofit Narrative by Dan Portnoy
Questions or stuck? Email Dan: dan@portnoymedia.com

www.danportnoy.substack.com

Before You Post Anything, Answer This Question

Saison 2 · Épisode 3

jeudi 12 février 2026 • Durée 11:57

In today's fast-paced business environment, defining success is crucial for any marketing strategy to yield the desired results. Many teams focus on developing a growth strategy that emphasizes marketing tactics and ROI, but often overlook a critical question that can make or break their marketing planning efforts. To achieve compounding growth and sustainable marketing, it's essential to have a clear marketing framework that guides your team's marketing focus and helps you avoid common marketing mistakes. By understanding what defines success for your business and establishing a well-structured marketing framework, you can create a strategic marketing approach that drives business growth and ensures a strong marketing ROI. In this video, we'll explore the often-missed question that can transform your marketing goals and help you develop a more effective marketing strategy. www.danportnoy.substack.com www.PortnoyMedia.com/Blog www.DanPortnoy.com

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Most Marketing Advice Is Noise

Saison 2 · Épisode 2

mercredi 4 février 2026 • Durée 19:33

Key Ideas

Most marketing advice conflicts because it’s designed to sell products, not solve your problem

Strategy defines the goal; tactics support it—not the other way around

Algorithms change constantly; your story is the only stable asset

There are no shortcuts—momentum comes from sustained effort

Constantly switching tactics creates opportunity cost, morale loss, and confusion

Practical Takeaways

Define a clear outcome before choosing platforms or tactics

Commit to one direction for at least 90 days (six months is better)

Treat your brand as the mentor, not the hero

Focus on relationship-building, not follower counts

Consistency beats cleverness

Referenced Resources

Storytelling training (linked in-video)

Fix Your Funnel Fast – Leak Funnel Tool ($17)

Available at: https://portnoymedia.com/resources

www.danportnoy.substack.com
www.PortnoyMedia.com/Blog

www.DanPortnoy.com

The Trap That’s Killing Your Team’s Creativity

Saison 2 · Épisode 1

mercredi 28 janvier 2026 • Durée 26:33

Episode Notes:

This is Episode 1 of the Portnoy Media Lab Podcast
New episodes explore clarity, systems, and creative work that actually moves the needle
Resources and tools mentioned are available at danportnoy.com/resources
Blog posts publish Tuesdays; personal reflections on Substack publish Thursdays

www.danportnoy.substack.com
www.PortnoyMedia.com/Blog

www.DanPortnoy.com

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Trailer — Portnoy Media Lab Podcast

Saison 2

jeudi 22 janvier 2026 • Durée 01:06

The Portnoy Media Lab Podcast is for makers and marketers trying to turn real creative work into communication that actually connects. Hosted by writer, filmmaker, and creative strategist Dan Portnoy, the show features honest conversations with writers, filmmakers, designers, producers, and creative leaders—along with occasional solo episodes unpacking the communication and strategy problems that keep teams stuck. No hype. No busywork. Just field-tested thinking for people chasing meaning and impact. New episodes every Wednesday. www.danportnoy.substack.com www.PortnoyMedia.com/Blog www.DanPortnoy.com

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