In this solo episode of the Podiatry Legends Podcast, Tyson Franklin highlights the often-overlooked necessity of creating a disaster folder for businesses. He discusses the importance of having a detailed plan for potential disasters, emphasising the need for team members to know their roles and procedures in various crisis scenarios.

From natural disasters to technical failures and unexpected staff issues, Tyson provides extensive examples and practical advice to ensure businesses are well-prepared for any unforeseen events. He also shares his personal experiences and additional tips on maintaining effective operational continuity during difficult situations.

If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover. 

Do you have questions about your podiatry business, team, personal goals and career direction?

If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system.

My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30

FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz

In this episode, Tyson E Franklin sits down with Kyle Richardson, a leading podiatrist in Cairns, Queensland, and owner of FNQ Podiatry & Orthotics. Kyle shares his journey from a passionate young athlete with a keen interest in health and biomechanics to a successful podiatrist managing a thriving practice.

They discuss the evolution of the podiatry profession, the challenges and rewards of working in regional areas, and Kyle’s dedication to elevating the next generation of podiatrists.

Kyle emphasises the need for new graduates to seek quality mentorship, be curious, and work hard to ensure a successful career. 

You can connect with Kyle by email at kyle@fnqpodiatry.com.au

If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at tyson@podiatrylegends.com, and we can discuss the range of topics I cover. 

Do you have questions about your podiatry business, team, personal goals and career direction?

If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system.

My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30

FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz

In this episode of the Podiatry Legends Podcast, host Tyson E Franklin welcomes Deb Johnstone for her fourth appearance to discuss the perception of podiatrists. She highlights that stability and compliance are prevalent in the profession while debunking the myth that podiatrists are uninspired or 'boring.' 

The conversation covers the importance of questioning the status quo, balancing adherence to rules with innovative thinking, and stepping out of one's comfort zone for personal and professional growth. 

Deb also shares insights into behaviour types and the necessity of continuous self-improvement. This episode contains anecdotes, examples, and advice to inspire podiatrists to embrace change and challenge themselves.

Deb Johnstone can be contacted at success@debjohnstone.com.au or at visit her website www.debjohnstone.com.au.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

The Power of Persuasion: The Mindsets, Strategies, and Tactics that Enhance Leadership Success and Profitability with Dave Frees

This LIVE one-day event with Dave Frees will be life-changing.   

If you've listened to my podcast, you would know I have been travelling to Tempe, Arizona, every October since 2015 to attend his Business Black Ops event.

It is rare to have this calibre of speaker in Australia, let alone Cairns, so I suggest doing whatever you can to attend. There are only a limited number of seats available, so I would not sit on the fence too long. 

REGISTER

Schedule a FREE 30-minute Zoom Call with Me.

If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.  

I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30

FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret… There's Money in Podiatry – https://amzn.to/3JhO9cz

What does Care Differently mean? If you want your business to be different, you've got to care about your clients differently, and giving them a discount does not mean you care; it only means you're trying to be cheaper than your competitor down the street. If you put your client's needs first, the rest of your business will fall into place naturally.

My guest, Jeff Peterson, is the owner of Interstate Music in Wisconsin, USA, an online music business with a Musician's First Mindset.

Jeff's marketing strategy with Interstate Music is mind-blowing and utterly different from how marketing is usually done in the music industry. It is pure genius, which is why he won the top honours at the Wisconsin Small Business Awards.

I've always said you should learn from what others are doing in different industries and ask yourself, how can I apply that in my business?

In this episode, Jeff and I discuss the following:

• The power of storytelling and how it can emotionally connect with the receiver.
• Human nature is about connectively. You either connect or don't connect with people, which can make everything or break everything in business relationships.
• What makes a person think they are good enough in their career to lead the charge to be an expert in their industry?
• Don't die with the music (or knowledge) still in you.
• The benefits of sharing what you know with others.
• You don't have to have all the answers.
• Business didn't come naturally; it was something I had to learn.
• When your business gets bigger, people will take potshots at you.
• What Jeff learnt taking over a business that went into bankruptcy and the importance of understanding the numbers of a business.

Hire Good People

When you're looking for people to join your Team, you should hire good people, not good resumes. They either have it or they don't. If they don't, they're not for you.

Care Differently

You've always got to consider what your customers want and need and whether you can provide it. You cannot keep being the same as everyone else and expect a different result, and simply saying you care more or giving discounts to beat your competitors does not mean you do.  

You need to show them you care more with your consistent actions. You must find out what truly matters to your customers and deliver on that.

At Interstate Music, they developed a Musician's First Mindset; they take what they do for a living and help them develop it further. They help them create content (video, photos, etc.) and work with them to develop their exposure in the industry.

By building authentic relationships with Musicians, Jeff and his Team at Interstate Music are building long-term trusting relationships within the music industry. If musicians buy their equipment from Interstate Music in the future…well, that's a bonus.

Do you have a Client First Mindset or are you focused on your needs? 

Slow Bleed & Loss of Energy

If you focus too long on your competition and not on your own business, it is a death spiral and slow bleed for your business, especially if they are not spending time thinking about you.

Be aware of your competitors, and pay attention, but don't become obsessed. 

Everyone gets into business for a reason, and there will always be some form of energy behind them making this decision. Don't waste your energy worrying about what everyone else is doing.

If you do, you won't have the energy to work on your own business.

Social Media

Don't use social media platforms just because someone else is doing it. Ask yourself, will this platform work for my business? Are my ideal clients using this platform? If they are, work on a long-term strategy to make it work for you, don't just follow what everyone else is doing.

The Power of Marketing

When we recorded this podcast (and YouTube video), Jeff and I were drinking a can of Liquid Death, which is just a can of water.

There's no screw top lid, which makes it slightly impractical and not very portable, but it is cool, and they have marketed it exceptionally well. Their tagline is 'Murder Your Thirst'.

Jeff and I agreed you don't have to do something new, but you need to market it better or differently.

• How can you apply this idea to your podiatry business?
• What can I do to charge a premium in my podiatry business?

Adapt Over Time

You should be evolving and adapting your business over time. You should be updating how you do things. You should always be looking for a different perspective. Staying the same while others are moving forward means you are falling behind.

You don't do this just for your patients; you're also doing this for your Team. They need to know they are in a progressive business.  

Your Team needs to buy into your vision for the future.

Learn & Share

If you make a mistake or do something wrong, you've got to be able to work out why it was wrong and learn from it, and when you learn something new, share it with those that will listen. 

Don't keep it as the best-kept secret.

If you have any questions about this episode, please email me at tf@tysonfranklin.com. 

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.

Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

Suppose someone in your family needed medical treatment. Would you be happy if the treating doctor only gave them limited treatment options because they had a limited skill set, or would you prefer the doctor explained ALL the available treatment options, even if it meant they had to refer them to another doctor or specialist?  

This is the basis of The LOVED ONE's Test. 

Jonathan Small has appeared on this podcast nine times. I keep inviting him back because he delivers relevant, practitioner-driven content every time, and The LOVED ONE's Test is no different. He is also the owner of Health First Foot & Gait Clinic in Southam, UK. 

In this episode, we discuss the following:

• Informed Consent.
• The Patient Experience. 
• Providing the best level of care.
• Building trust with your patients through referrals, don't be afraid of losing patients.

Suppose you cannot treat a particular problem. In that case, it is better for the profession if you can refer them to another podiatrist that can treat the problem instead of referring them to a Physiotherapist or General Practitioner. 

If you have any questions about this episode or Jonathan's Work Smarter, Not Harder 2-Day Workshop in 2023, please email me at tf@tysonfranklin.com.

Jonathan referred to a television show called Bottom. Here is the link https://www.youtube.com/watch?v=Y-hNbPBMPkQ

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email me and let's chat to see if we're a good fit for each other.

Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30.

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

Did you know I co-host a second podcast show called the Podiatry Marketing Podcast with Dr Jim McDannald, DPM, aka Big Jim Mac? At the beginning of January 2022, Jim and I thought it would be fun to create a podcast about the two things we loved most, Marketing & Marketing.

Each week we take turns interviewing each other. Jim interviews me on a particular marketing subject that I'm passionate about, and then on the alternative week, I turn the tables on Jim, and he gets to choose the topic.

Most episodes are less than 25 minutes long, making them easy to consume and grasp the BIG IDEA from each show. If you enjoy the Podiatry Legends Podcast, you will also enjoy the Podiatry Marketing Podcast. 

If you have any questions about this episode, please email me at tf@tysonfranklin.com, or you can contact Jim and me via the Podiatry Marketing Podcast website at https://www.podiatry.marketing/contact/.

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email and let's chat to see if we're a good fit for each other.

Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30.

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

Kirsten Sinclair is a Scottish podiatrist who qualified from Queen Margaret University in 2001. She believes that if you’re unhappy with any aspect of your podiatry career, you need to take action and change it. 

Kirsten initially worked in the NHS; however, after falling pregnant with her first child, within the first 12 months of her employment, she was not allowed to return to the NHS part-time. She was given a choice; work full-time work or leave the NHS.

Kirsten decided to leave the NHS and instead developed a part-time home visit service to work around her children.  

In 2018, after her children had grown up, Kirsten decided to open her own stand-alone private practice, some 17 years after graduating, and as Kirsten puts it, “it’s never too late”.

However, after doing home visits and routine care for 17 years and not using her MSK knowledge, it did take some time for her to transition back into this area of podiatry.

She found attending biomechanical seminars and weekend workshops and asking questions, especially from her orthotic laboratory, was especially helpful in improving her MSK skills.

“If you want something bad enough, you will be prepared to do the work”.

Kirsten learnt that owning her own business can be stressful and bigger is not always better. You have far more responsibilities and stress when you expand and take on more team members.

The stress of business ownership was difficult, and she often asked herself if going bigger was a good idea or if she should have stayed small and continued to work as a solo practitioner. 

“I think a lot of podiatrists as themselves this same question”.

In 2019 Kirsten was introduced to therapeutic lasers (aka photobiomodulation therapy/PBMT), which changed everything for her. Before this, she only used shockwave therapy but found laser therapy far more effective.

In 2021 she started working for Celtic part-time and then in January 2022, decided to transition again from business ownership and take on a full-time position as a clinical demonstrator and trainer, teaching others how to use MLS laser to benefit their patients, their practice and them as practitioners.

You can connect with Kirsten on Facebook: @kirstenatceltic or via email at ksinclair@celticsmr.co.uk. 

If you have any questions about this episode, please email me at tf@tysonfranklin.com. 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email and let's chat to see if we're a good fit for each other.

Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30.

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

Most podiatrists know they should shoot more videos, and they want to shoot more videos, but it often seems complicated and time-consuming. Well, this podcast will solve this problem once and for all. 

Kirsty Nancarrow & Suzie Cray from eMotion Video Training & Production explain that all you need is your iPhone or Android and a few simple Apps, and you are well on your way to creating some mind-blowing and engaging videos that will WOW your patients. 

More detailed notes can be found at https://www.tysonfranklin.com/podcast/podiatry-legends.

If you are looking for a Podiatry Business Coach who coaches differently, please visit https://www.tysonfranklin.com/Coaching

For details on the next 12-Week Podiatry Business Reboot - https://www.tysonfranklin.com/Coaching/REBOOT

If you think entering business awards is a bit WANKY, we're here to tell you it is the exact opposite. Joe Keain is the co-owner of Pod Fit Podiatry, and he was named Australian Podiatrist of the Year at this year's Allied Health Awards. Joe and I encourage all podiatrists to step up and positively represent the podiatry profession when the opportunity arises. 

This year there were over one hundred podiatrist submissions, and in this episode, Joe explains the five key questions he had to answer that formed a major part of his application. 

We also discuss the benefits of entering awards, whether you win or not, and how to use the awards process in your marketing to build social proof with your community. 

If you have any questions about this episode, please email me at tf@tysonfranklin.com. 

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other.

Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

Zoe Wilson is an MSK Podiatrist based in the Lake District in the north of England and the owner of ZW Clinics and ZW Footcare Solutions. After completing her degree in 2015, she studied and completed her Master's in Theory of Podiatric Surgery in 2019. 

Zoe worked as an employee in various settings across the UK, but she had a burning desire and passion for working for herself. She opened her first practice in 2017, ZW Foot & Ankle, and opened her first multidisciplinary practice in November of 2021, ZW Foot & Lower Limb Centre.

In this episode, we discuss the following:

• Her burning desire to work for herself. 
• What she learnt opening her first clinic. 
• Why practice ownership is not for everyone.
• Why she likes to move forward when others are cautious. 
• Winning a major business award in the UK and what you learn about yourself and your business as you move through the process. 
• Why business awards are great for the podiatry profession. 
• How she developed her footcare product range. 
• Giving back to the profession that has done so much for her.

On the 4th and 5th of February, 2023, together with Dr Dough Richie, George Flanagan and Martin McGeough, they will be running a two-day event, Diagnosis, Prescription and Casting of the Richie Brace. For details, you can email Zoe at zwfootankle@gmail.com.

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please email and let's chat to see if we're a good fit for each other. 

Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30.

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business.

This week's podcast episode is a solo show where I review my most recent USA trip, visit Interstate Music in Wisconsin, a few cool Podiatrists in Illinois, and attend my favourite business event on the calendar, Business Black Ops in Tempe, Arizona.

I also approached this holiday (work trip) with a different mindset; I approached it with the intent to learn something new or experience something new every day...AND I DID.

To read more detailed notes, please visit my website 

If you have any questions about this episode, please email me at tf@tysonfranklin.com. 

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other. 

Alternatively, you can schedule a 30-minute appointment directly into my calendar by following this link - https://calendly.com/tysonfranklin/podmeeting30

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

Kent Sweeting graduated from the Queensland University of Technology, Brisbane, in 2004 and over his career, he has kept saying yes to every opportunity presented to him. 

This 'just say yes' attitude has been integral to developing his career from clinical podiatrist and owner of Performance Podiatry & Physio to researcher and eventual owner of Queensland Orthotic Lab.

In this episode, we discuss the following:

• Why he decided to leave a well-established running clinic to pursue a broader scope of podiatry practice.  
• Setting up his practice with his brother. 
• The tough learning curve of business ownership.
• Patients can wear you down over time. 
• Buying the Queensland Orthotic Lab.
• Why saying yes made a huge impact on his career. 
• Saying YES leads to other opportunities. Some you don't see coming. 

If you have any questions about this episode, please email me at tf@tysonfranklin.com. 

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other. 

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

Comprehensive Treatment of Hallux Limitus: Myofascial, Musculoskeletal & Mental Considerations. 

Hallux Limitus can be a debilitating and painful condition, progressively worsening if left untreated or treated incorrectly, and my guest, DL Walker, is a Corrective Manual Therapist specialising in foot and ankle dysfunctions.

In this episode, DL will explain her approach to successfully treating hallux limitus and how you can immediately apply this knowledge to your patients.

We also discuss:

• Why it is important to get to the root cause of hallux limitus.
• When it hurts is more important than how much it hurts. 
• Predisposing Factors: Biology versus Functionality. 
• Why do you need stability in order to have mobility?
• Release, Realign and Reinforce the joint. 
• What is Functional Manual Therapy?
• Are you looking at a restriction problem or a stability problem?
• Five important processes:
• Reduce Inflammation
• Protect the joint
• Stabilisation
• Mobilisation and release of connective tissue around the joint. 
• Adjust the mindset. 

If you would like to connect with DL Walker or learn about any of her upcoming courses, please visit www.dlwalkerconsultant.com

If you have any questions about this episode, please email me at tf@tysonfranklin.com. 

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other. 

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

Have you ever considered what you would do if another highly skilled podiatrist opened a podiatry business directly opposite your business? 

You should ask and answer this question every year with your team. Of course, the chance of this happening is slim, but I have seen it happen many times. 

But why wait for it to happen? Why not think about it now and have a game plan in place? You never know; some of the ideas you come up with can be actioned immediately. Why wait? 

This episode has been produced off the back of Ep 74 from the Podiatry Marketing Podcast. 

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

This is the best two-day podiatry training program in the world, and it has been designed just for podiatrists. If you want to give your podiatry business the boost it needs, block out the dates now and plan on attending. I only run the reboot once a year, and I guarantee you will love it. If not, I’ll give you 2X what you paid; that’s how confident I am. REGISTER

Schedule a FREE 30-minute Zoom Call with Me.

If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.  

I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30

FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz

Dr Brandon Macy is the owner of Clark Podiatry Centre in Clark, New Jersey, and he has run a very successful solo practice for the past 41 years. As his business grew, he did consider employing another podiatrist; however, bigger is not always better, so he decided not to go down that path and instead focus on training his team and making his business more efficient.

Within his business, he has also established a niched paediatric practice called the New Jersey Children's Foot Health Institute, and even though he is a solo practitioner, his business joined the New Jersey Podiatric Physicians & Surgeons Group (a supergroup) in 2014.

In this episode, we discuss:

• Not getting overwhelmed as the business grows.
• How and why he set up a niched paediatric business within his primary business.
• The benefits of joining a supergroup.
• Why do you need to connect and network with others, especially as a solo practitioner?
• The importance of finding your patient's WHY. Why do they have a foot problem?
• How coaching helped him establish his niche.
• How you can run a solo business and still have a life.

If you have any questions about this episode, please email me at tf@tysonfranklin.com. 

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other. 

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? YouTube is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

For the sake of the podiatry profession, every podiatrist needs to start valuing what they do. They need to back their knowledge and skills when treating foot and ankle problems, and they should never take a backward step when dealing with other healthcare providers.

My guest, Dr Richard Chasen, is the owner of The Lower Limb Clinic in Melbourne, Victoria, and was previously on Ep 99 – More Than Just A Pod; on this episode, we discuss why most podiatrists live the life that happens to them instead of the life they want.

Misconception

When it comes to your career, you have the choice to do what you want, and GPs should not control you, nor should they be in a position not to make you sink or swim.

Also, there's a misconception that allied health professionals are a diluted version of a GP. This is not true; we are all professionals in our own right.

If you don’t believe in what you do, why should your patients?

Communication & Discounts

What you say to a patient only accounts for 8% of your communication; the rest comes from your body language and facial expressions.

If you're giving patients a discount or spending more time with them each consultation, it's useless unless the patient is aware you are doing this. If you provide them with a discount, point it out. If you're spending more time with them, over and above what you usually would allow, make sure they know this.

You lose value in the consultation by not communicating all the extra things you for them that they may take for granted.

Extra Time May Be Hurting Your Business

When you spend extra time with patients because you do not have a patient booked immediately afterwards, do you know it could annoy your patient, especially if they need to be elsewhere?

They may be asking themselves, is this going to happen every visit? Or, they get used to the extra time, and when you cut it back to the correct amount of time, they will think they've been underserviced.

Price Rises

As soon as you put your prices up, it adds value to your skill set. Patients chasing the cheapest podiatrist don't care who they see or the quality of the work.  

If you value who you are, your patients will value you as well.

How Do Podiatrists Run A Bulk-Billing Business?

The only way a podiatrist can run a bulk-billing practice is by not knowing their numbers or not understanding how revenue and profits work.

Or, they've set the bar so low for themselves and over time, they have devalued who they are and what they do.  

You can't say you're the best at treating a particular problem in the foot and ankle and then not charge correctly. Incongruency will kill your business.

Side Note

If you needed neck surgery and one surgeon said they could do it for $4500 and the other said they would do it for $450, who would you choose and why?

7 Things That Happen When You Charge More?

1. You provide a better patient experience.
2. You can attend better CPD (National and International)
3. You can attend more events, conferences and workshops.
4. You'll have more up-to-date equipment.
5. You can offer more treatment services.
6. You'll have a happier team.
7. You'll be a more content employer, parent and partner. 

If you think you’re not worth what you’re charging, then you’re right.

Give Patients an Experience

When patients visit your podiatry business, you need to make their visit an experience, not just a transaction. No different to going to a top-end restaurant.

Be the Best

If you want to be the best in the foot and ankle space, and you think podiatrists are the best profession to look after that space, you have a responsibility to do a couple of things:

1. You've got to be the best at it, and you've got to know your stuff when it comes to treating the foot and ankle.
2. You've got to communicate with other people (referrers, etc.) to help them understand that their patients are better off seeing you because you're in the foot and ankle space all the time.
3. Educate the patient to help them understand the importance of their treatment.

Final Tip

You have a responsibility to be a podiatry futurist. Where will the world be, and what is the next stage for podiatry? Try and skate to where the puck is going to be, not where it's been.   

If you have any questions about this episode, please email me at tf@tysonfranklin.com 

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other. 

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? This is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

Kirsti Mann is the owner of The Dance Clinic and Highett Podiatry in Melbourne, Victoria, and she is known as the Dance Podiatrist and renowned for her work with dancers.

Kirsti enjoys the challenge of a difficult injury, and her ‘Return to Dance’ program has been instrumental in building a collaborative environment with teachers, other allied health professionals, doctors and the dancer to achieve the best outcomes for each dancer.

In this episode, we discuss:

• Opening her first business within 12 months of graduating.
• Positive and negative experiences with employers.
• Why it’s the employer’s responsibility to look after new graduates.
• The need for Dance Podiatry.
• Pre-Pointe Assessments
• Creating a sub-business based on your interests.
• Spending time on your special interests within podiatry will make your job and career far more exciting.
• Approach your employer and talk about the special interests you have. They may be excited to help you introduce this special interest into the clinic.
• At 32 years of age decided to have a baby via IVF.
• Podiatry offers you flexibility and a great lifestyle.

Final Tip

Remain Positive and maintain a positive outlook. Really connect with your peers and form good relationships.

If you want to contact Kirsti and learn more or attend one of her upcoming Online Workshops, please visit thedanceclinic.com.au.

If you have any questions about this episode, please email me at tf@tysonfranklin.com 

Business Coaching 

Are you looking for a Podiatry Business Coach who thinks differently? If you are, please reach out via email and let's have a chat to see if we're a good fit for each other. 

YouTube

Are you SUBSCRIBED to my YouTube Channel, Tyson E Franklin - Podiatry Business Coach? This is where I upload all the uncut videos from my podcasts and other short business tip videos. 

Podiatry Business Owners Club

Please visit my group, the Podiatry Business Owners Club, on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

12-Week Podiatry Business Reboot

Have you done the 12-Week Podiatry Business Reboot? It will change the way you think about your podiatry business. 

When a podiatry business grows, you end up with a team, and that team needs to be led, and how you lead them will leave both positive and negative traces, which are referred to as Green Traces (positive) and Red Traces (negative). 

In this episode, I am joined by Paul Kinkaid, an Executive Leadership Coach and retired Commando-trained Lieutenant Colonel in the British Army, and we're discussing how private practice owners need to step into the leadership domain if they want to thrive. 

We also discuss: 

• The difference between leadership and management.
• Self-awareness.
• The best leaders are always studying leadership.
• How you lead could be based on elements you've seen before, but did these examples of leadership leave positive traces (Green) or negative traces (Red) on you?
• Not asking questions results in the Law of Unintended Consequences.
• Difference between servant leadership and servile leadership
• A good leader will have a clear INTENT (Goal) and they need to paint this picture of the future for their team to follow.
• How a business benefits by creating leaders instead of followers.
  • Followers will ask you constantly what they should do next, whereas leaders will tell you what they intend to do next and will keep moving forward.
  • Creating leaders around you creates more space in your diary and mind, allowing you to be more strategic in your thinking.
• Managing processes is not leadership.
• Born leaders are doing leadership by default. This is also no good leadership. 

Three guiding principles of forensic leaders:

1. Lead from a position of care.
2. Notice people and, where appropriate, give recognition or notice when they are struggling and lean in and help out. That’s when the leader gets their hands dirty. They see patients when it's busy and when required, they get back on the tools.
3. Be appropriately transparent and communicate your intent - your vision, your purpose, and your strategy in a compelling way so everyone understands their part in the plan and therefore they’re going to get on board.

Doing the right thing always leaves GREEN traces on people and doing the wrong thing will leave RED traces. 

The standard you walk past is the standard you accept.

You’ve got to sweat the small stuff; you’ve got to look at the details; they are that important.

When you start leading poorly and leaving red traces on your team, the good people will leave because they back themselves to get another job, and the less than good people will stay. This is damaging for your business.  

Forensic Leadership - pay attention to the guiding principles and traces.

4 Key Questions

1. What will happen if I do it?
2. What won’t happen if I do it?
3. What will happen if I don’t do it?
4. What won’t happen if I don’t do it?

When you put the answers to all these questions through the forensic leadership filter, what green and red traces are going to be left and what is the impact on my people, then you know what the right decision is.

Every successful podiatrist leaves clues, green traces, and every unsuccessful podiatrist also leaves clues, red traces. 

If your employer says the wrong thing in a meeting, you can easily say that was a bit red, or if was very red, you could say that left a really big red trace. As an employer, you don’t want to leave red traces.

Habit stacking

When you get up in the morning, what version of you has gotten up? Sometimes you’re just grumpy, or maybe you get cut off on the road on the way to work. Be aware of how you feel, as this will influence your leadership ability that day. 

Make leadership deliberate, conscious and intentional.

Think about how you lead, the traces you leave on other people, and the traces that are left upon you, and you have to own those traces.

Combine that with a compelling narrative that gives the intent in a clear and compelling way you will have a fantastic team.

If you want to connect with Paul Kinkad, you can find him on Linkedin, or you can visit his website, Forensicoutcomes.com or send him an email at Paul@forensicoutcomes.com

If you have any questions, please email me at tf@tysonfranklin.com 

Are you looking for a podiatry business coach who coaches differently? If so, consider booking a FREE 30-Minute Discovery Call with me and let's see if we're a good fit. 

Are you SUBSCRIBED to my YouTube Channel? This is where I upload all the UNCUT videos from my podcasts and other short educational business tips and ideas. 

Please visit the Podiatry Business Owners Club on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

Before inventing the Richie Brace, Dr Doug Richie was content growing and developing his sports podiatry practice; however, that all changed when podiatrists started using it to treat Post Tib Dysfunction. 

In this episode, we discuss:

• What happened AFTER the Richie Brace was invented.
• The changes it made to his career. 
• How he pivoted and embraced this change to create a booming podiatry business that was no longer sports-focused.
• The positives of changing your patient demographics. 
• Reinventing yourself, which many podiatrists do about 15 years into their careers. 
• Leaving your EGO at the door. 

How did the Richie Brace become so popular? 

It was all by accident; there was no self-promotion. Dr Doug Richie was unexpectedly invited to speak at many conferences and, along the way, developed a series of educational lectures and workshops on the correct use and application of the Richie Brace and Post Tib Dysfunction treatment. 

Make sure you listen to Episode 216 - Before the Richie Brace. 

If you have any questions, please email me at tf@tysonfranklin.com and if you're looking for a Podiatry Business Coach that thinks differently, visit my website, tysonfranklin.com 

Emily Ball is the Founder of Active Step Foot & Ankle Clinic Ltd, Hampshire UK, which she started in 2013. Over eight years, she developed a great, profitable business; however, it took an immediate downturn following the shock diagnosis of leukaemia in her 3-year-old in November 2021.

Because Emily was forced to step away entirely from her practice, her business experienced the devastating impact of the absence of leadership on her business.

Emily was quick to learn that there is a big difference between business coaching and business leadership. 

It's important for your team to come to you with plans and solutions, instead of only coming to you with problems. That's when you know you've developed true leaders. 

If you have any questions about this episode, please email me at tf@tysonfranklin.com or you can contact Emily Ball at emily@leadingpractice.co.uk 

Business Coaching

Are you looking for a podiatry business coach who coaches differently? If so, consider booking a FREE 30-Minute Discovery Call with me and let's see if we're a good fit. 

YouTube

Are you SUBSCRIBED to my YouTube Chanel? This is where I upload all the UNCUT videos from my podcasts and other short educational business tips and ideas. 

Podiatry Business Owners Club

Please visit the Podiatry Business Owners Club on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

Did you know podiatrists under investigation perform at 45-55% of their capacity? And are you aware that your consent form does not immediately protect you? In part two, Dr Cam Wareham digs deeper into the medico-legal aspects of practice, how it can affect you professionally and steps you should take to avoid being sued. 

In this episode, we discuss:

• Are universities to blame?
• The problem with sticking with treatment modalities that don't work. 
• Delayed Suffering.
• What do you do if there is a payout and you've been found responsible?
• The emotional rollercoaster.
• How to psychologically survive. 
• Note taking the right way, so the patient fully understands what treatment you are undertaking and the full extent of complications. 
• Why a consent form is not good enough? 
• The dispute resolution process. 
• Vicarious Liability and why employers need to have standard operating procedures. 

If you have any questions about this episode, please email me at tf@tysonfranklin.com.

Business Coaching

Are you looking for a podiatry business coach who coaches differently? If so, consider booking a FREE 30-Minute Discovery Call with me and let's see if we're a good fit. 

YouTube

Are you SUBSCRIBED to my YouTube Chanel? This is where I upload all the UNCUT videos from my podcasts and other short educational business tips and ideas. 

Podiatry Business Owners Club

Please visit the Podiatry Business Owners Club on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

Regardless of how competent you are, there is still a real possibility that one day a patient could blame you for their pain and suffering and want to take legal action against you. 

Dr Cam Wareham is known to many in Australia and the UK as a Consultant Podiatric Surgeon and Professor in Healthcare for the University of Sunderland. He previously was Head of School at the University of Western Australia. 

In addition to this, he has a Master of Law in Dispute Resolution and in this episode, we're going to dig into his knowledge in the area of medical-legal aspects of podiatry and what he does as a medical expert in legal cases. 

Topics of Discussion:

• What is negligence and what is not?
• Balance of probabilities.
• Duty and standard of care. 
• Some patients are more high-risk than others. 
• The power of communication. 
• Dispute Resolution and Arbitration.
• Top Three Reasons Patients Sue:
  • They don't want what happened to them to happen to anyone else.
  • They want an apology and want to understand why it went wrong. 
  • Compensation. 

Dr Cam Wareham also explains two real-life examples. One is a patient with an ingrown toenail, and the other is a patient with heel pain. 

If you have any questions about this episode, please email me at tf@tysonfranklin.com.

Business Coaching

Are you looking for a podiatry business coach who coaches differently? If so, consider booking a FREE 30-Minute Discovery Call with me and let's see if we're a good fit. 

YouTube

Are you SUBSCRIBED to my YouTube Chanel? This is where I upload all the UNCUT videos from my podcasts and other short educational business tips and ideas. 

Podiatry Business Owners Club

Please visit the Podiatry Business Owners Club on Facebook if you want to connect with like-minded podiatrists who enjoy business. 

In 1973, Dr Timothy Shea came across foot manipulation for the first time. Since then, this therapy has become part of his day-to-day practice at California Integrated Foot Care in Concord, California.

From inception, Dr shea continued to develop his skill in this therapy and now lectures and runs workshops on foot manipulation therapy. 

Dr Shea was also on Episode 202 - A Podiatry History Lesson 

Today we talk about:

• His introduction to foot manipulation.
• How he has applied this therapy to his podiatry patients. 
• Foot Dysfunction
• Joint Play
• The difference between joint play and joint range of motion.
• The benefits from practising this therapy every day? 
• Restoring foot function. 

If you would like to connect with Dr Shea, you can via his business website at California Integrated Foot Care. 

If you have any questions about this episode, please email me at tf@tysonfranklin.com.

Business Coaching

Are you looking for a podiatry business coach who coaches differently? If so, consider booking a FREE 30-Minute Discovery Call with me and let's see if we're a good fit. 

YouTube

Are you SUBSCRIBED to my YouTube Chanel? This is where I upload all the UNCUT videos from my podcasts and also other short educational business tips and ideas. 

Podiatry Business Owners Club

If you want to connect with like-minded podiatrists that enjoy business, come on over to the Podiatry Business Owners Club on Facebook. 

Would you like to slow the aging process and learn more about age reversal? Kym Connolly is a registered dietician, certified epigenetic health coach and expert in menopause and longevity in women. Her business, Coabella, helps women (and men) get through the hurdles of the 40s and 50s and teaching us how to turn back our biological clocks and slow the aging. 

"If you want to be a kick-arse 85-year-old, you cannot afford to be an average 50-year-old.”

In this episode, we discuss:

• Hormonal Shift
• Biological versus Chronological Aging
•  Improving focus, energy and productivity
• The compounding effect of not doing the right thing for your body. 
• Genetic versus Environment in aging (20:80) 
• Your gene code is your blueprint on how you can be built, but how you actually get built is determined by your environment, and what drives that building process is the information that comes in the form of food. 
• The benefits of protein as we age.
• Intermittent Fasting
• Age Reversal  

If you would like to connect with Kym, you can via email at kym@coabella.com, and if you would like to obtain a copy of Kym's report, The One Thing You Need to Do to Slow the Aging Process, please follow this link www.coabella.com/whatagesus

Business Coaching

Have you decided to grow your podiatry business? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go to my online calendar and schedule a FREE 30-minute Zoom meeting with me. 

ONLINE CALENDAR

YouTube

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.

In this episode of the Podiatry Legends Podcast, host Tyson Franklin welcomes professional speaker trainer Sarah Bauling. They discuss the critical role of speaking skills for podiatrists and how improving these skills can benefit their careers.

Sarah shares her journey from starting public speaking in South Africa to becoming a sought-after speaker and trainer worldwide.

She explains the three types of people she works with—elite speakers, emerging speakers, and business owners—and emphasizes the importance of having a structure in presentations.

Tyson and Sarah also discuss overcoming fear, dealing with imposter syndrome, and the impact of saying 'yes' to opportunities. Sarah provides practical advice for podiatrists to enhance their speaking skills, whether on stage or in smaller settings and invites listeners to her Power On The Platform masterclass workshops (visit www.powerontheplatform.com.au). 

Tune in to learn how to transform your speaking abilities and make a lasting impact in your profession.

00:00 Introduction to the Podiatry Legends Podcast
01:25 Sarah's Journey: From South Africa to Australia
02:18 The Power of Speaking: Elite, Emerging, and Business Owners
04:01 Tyson's Speaking Journey and Overcoming Fear
11:01 The Fantastic Four Framework for Speaking
11:43 The Importance of Knowing Your Audience
17:49 Preparation and Overcoming Stage Fright
24:58 Sticking to Your Expertise
26:15 Speaking on Expertise
26:35 Overcoming Imposter Syndrome
27:16 The Power of Local Speaking Engagements
28:57 Inspiring Through Personal Stories
34:01 Developing a Unique Branded System
35:14 Success Stories from the Masterclass
43:53 The Importance of Saying Yes
48:06 Final Thoughts and Farewell

Schedule a FREE 30-minute Zoom Call with Me.

If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.  

I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30

FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz

Would you consider moving overseas to practise podiatry?

In this episode, Travis McKenna and Daniel Bagnall, both Auckland University of Technology graduates, explain why they decided to leave the land of the long white cloud, New Zealand, and move to Australia. 

Travis lives in Brisbane with his wife Chloe-May McKenna, also a podiatrist; they run an Instagram page called Two Barefoot Podiatrists, and Daniel is the owner of Foot Science Podiatry in Helensvale on the Gold Coast. 

If you have questions, please email me at tf@tysonfranklin.com or reach out to Travis and Daniel via their Instagram page and website. 

Business Coaching

Have you decided to grow your podiatry business? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go to my online calendar and schedule a FREE 30-minute Zoom meeting with me. 

ONLINE CALENDAR

YouTube

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

When you hear the name Dr Doug Richie, you may immediately think of the Richie Brace, but have you ever stopped to consider his podiatric career before the Richie Brace and why he chose podiatry in the first place?

In this episode, Dr Doug Richie shares his career milestones and successes and his perspective and observations of the evolution of podiatry over the past 40 years.

We also deep dive into:

• His interest in sports medicine and biomechanics.
• Coping with other aspects of podiatry, such as routine foot care.
• Being inspired by other colleagues, such as Richard Blake.
• Having an entrepreneurial spirit at college and wanting to change people’s lives.
• Not every entrepreneurial idea was a success; there were some failures before and after the Richie Brace.
• FAST BRACE – Foot & Ankle System Technology was the original name of the Richie Brace.
• His Book: Pathomechanics of Common Foot Disorders, available from https://link.springer.com/book/10.1007/978-3-030-54201-6
• Developing business partnerships can speed up your success.
• The value of intellectual property.
• Timing is really important when you have an idea.

You Need Funding & Partnerships

You can have the best invention in the world, but if you don’t have the capital behind you to market it, it’s going to fail because it’s all about marketing.  

If you can, seek a partner with like-minded goals and a long-term strategy where you can work together.

If you have any questions for Dr Doug Richie, you can email him at drichiejr@aol.com or connect with him on LinkedIn.

Related podcasts:

Ep 134 – The Story Behind the Inverted Orthotic Technique with Dr Richard Blake

Ep 202 – A Podiatry History Lesson with Dr Timothy Shea

Business Coaching

Have you decided to grow your podiatry business? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go to my online calendar and schedule a FREE 30-minute Zoom meeting with me. 

ONLINE CALENDAR

YouTube

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

What should you look for when purchasing an existing podiatry business?

My guest, Dr Patrick McEneaney, is the owner of Northern Illinois Foot & Ankle Specialists, and over 2.5 years, he has grown his podiatry empire from three (3) clinics to fifteen (15) clinics. In this episode, he shares lessons learned and pitfalls to avoid. 

Patrick was also my guest on Ep 048: Rapid Business Expansion (Nov. 2019), Ep 074: 8 Business Tips During COVID-19 (April 2020) and Ep 108: You Cannot Manage Ten Clinics Yourself. 

We covered the following topics:

• Create a business model for podiatrists that want to sell and for others that want to sell and stay on. 
• The benefits of a gradual transition of new ownership.
• Developing a purchasing checklist, which grows with each purchase. 
  • Overheads and expenses.
  • Looking at existing competitors.
  • The size of the town and the number of existing podiatrists.
  • Demographics of the neighbourhood.
  • What services do you have that can easily be introduced will quickly add to the revenue and profits. 
  • Opportunities: By adding the products and services, you can potentially add a 50% increase in revenue almost overnight. 
• Before your first purchase, you need to learn the business numbers, what they mean and how they can work best for you. 
• What is EBITA? Refers to a company's earnings before interest, tax, and amortisation expenses are deducted. It is used to measure the profitability and efficiency of a business. 
• The benefits of investing in what you know and what you can control. This is why Patrick doesn't invest in restaurants. 
• Developing processes to attract good podiatrists and other team members. 

"You can teach anybody to do anything but they must have the right attitude. You can't teach hard work and drive."

• His best marketing tips. 
• Why developing relationships is better than Google Ads. 

If you have any questions, please email me at tf@tysonfranklin.com, or you can reach out to Dr Patrick McEneaney at drmceneaney@illinoisfoot.com 

Business Coaching

Have you decided to grow your podiatry business? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go to my online calendar and schedule a FREE 30-minute Zoom meeting with me. 

ONLINE CALENDAR

Youtube

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

Joel Lindner is the owner of Studio Podiatry in Brisbane, Queensland, and he is an avid goal setter and has a passion for helping others achieve their potential. 

Joel spent five years as a professional tennis player on the ATP World Tour, transferring what he learned as a professional sports player to his podiatry career and business. If this episode does not inspire you, you must seek medical help.  

In this episode, we discuss:

• The many benefits of having a profitable podiatry business. 
• Resilience, Disciple and Goal Setting
• Micro-goals leading to your macro-goals
• Dealing with failure. 
• Get yourself back in the game mentally. 
• Why dwelling on mistakes will not make you better. 
• Identifying mistakes and making the required adjustments. 
• Goals are based on your KEY PURPOSE. 
• Aligning your team with the purpose of your business. 
• Culture Fit.
• Your treatment outcome is more important to the patient than your chosen modality. 

If you want to connect with Joel, you will find him at Joel Linder on Linkedin, or you can email him at hello@studiopodiatry.health.

Final Tip

You've got to find your intrinsic purpose. There will be ups and downs in your career, but you need to keep a level head, and you will work through any adversity. 

Have you decided to grow your podiatry business? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go to my online calendar and schedule a FREE 30-minute Zoom meeting with me. 

ONLINE CALENDAR

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

In this episode, Jason explains not just the physical hurdles he had to overcome to get back to work but also the mental struggle, made worse by his marriage breaking down and long periods of isolation during Covid.  

We also discuss:

• Learning to prepare for things that can go wrong
• Understanding mental health.
• Intrusive Thoughts: We all have them. 
• A mental health injury should be treated just like any other injury. It takes time. 

If you want to connect with Jason, you can find him on LinkedIn and Instagram at @jmcpodiatry. 

Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go to my online calendar and schedule a FREE 30-minute Zoom meeting with me. 

ONLINE CALENDAR

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

At the end of this episode, I share my thoughts and takeaways from each of my five guests.  

Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me. 

ONLINE CALENDAR

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be notified whenever a new video is uploaded. 

So over the past three months, I interviewed several ex-podiatrists, and I think I have gathered some fascinating information that needs to be shared. 

I want everyone to be aware that the purpose of this episode and next week's episode (Ep 210) is to shed some light on this problem and, hopefully, find some solutions. 

Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me. 

ONLINE CALENDAR

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be notified whenever a new video is uploaded. 

Sarah was immediately on my radar after seeing her listed as a speaker at the most recent online OSGO Foot & Ankle Show. She talked about Utilising Orthotic Therapy in a Painful Pes Vavus Foot & Ankle. 

• Her journey into sports podiatry.
• Becoming a sports podiatrist was always her plan; however, she was advised against it. 
• Understanding biomechanics did not come easily and was initially very frustrating.
•  Having great mentors and having them challenge you. 
• Going out of your way to learning the skills you do not have. 
• The highs and lows of setting up her own business.
• The importance of having friends in and out of the profession.  

"Be inspired by the people you associate with". 

Find something you're passionate about in podiatry and specialise in it, and find a mentor that can help carve the path. 

You can connect with Sarah via email at momentumfootandankle@gmail.com or on Instagram @momentum_footandankle. 

Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me. 

ONLINE CALENDAR

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be notified whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

Have you ever looked at a competitor's podiatry business and thought, geez, everything about their business seems so professional? There's a good chance your potential patients are thinking the same thing if you have.   

When it comes to developing your business brand and credibility, I highly recommend engaging the services of a top-notch Graphic Designer.

Today, my guest is Leticia Moran from Moran Creative, who has been responsible for all my current logos, etc., over the past eight or so years. 

In this episode, we discuss:

• Brand Consistency. 
• Developing your brand asset.
• What Fiverr does not offer. 
• Credibility with your patients and instilling confidence.
• Logo orientation and Social Media.
• What is a STYLE GUIDE?
• Using a graphic designer sooner rather than later saves you money and time long-term. 
• Patients can tell when you've gone cheap; it's obvious. 
• Developing a new brand versus re-branding. 
• Knowing when it's time to re-brand and leave the past behind. 

"Your logo is a reflection of your business confidence, professionalism and integrity". 

Final Tip

When you approach a graphic designer, think about your ideal outcome. Do you want a redesign or a new logo and approach them with a clear plan. 

If you want to connect with Leticia Moran, you can email her at leticia@lmcreative.com.au, on LinkedIn, or direct message her, as she is in the Podiatry Business Owners Club on Facebook. 

Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page or go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me. 

ONLINE CALENDAR

I upload all my educational and podcast videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

She now runs her own business and is a surgical assistant with a local Orthopaedic Surgeon. 

• Waiting for the right opportunities. 
• Persistence and resilience. 
• Finding what you love to do in podiatry and focusing on that. 
• Cut & Run patients. 
• Setting up her own business. 

"To not use your knowledge is a little bit insulting to our profession". 

• Becoming overwhelmed and overworked, it's an easy trap to fall into. 
• Being disciplined at work and not burning yourself out. You need to learn to go hard and then rest. 
• Why podiatry is pandemic proof. 

"You don't have to commit full-time to podiatry, part-time is okay and you can work aoround your kids and your family".

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page. 

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

Join Tyson Franklin on this solo episode of the Podiatry Legends Podcast as he delves into the concept of 'glimmers' – those tiny, insignificant moments that bring happiness and positivity to our lives.

Tyson introduces the idea of focusing on glimmers to counteract negative 'triggers' and shares examples from his experiences. Tune in for insights on how spotting glimmers can enhance mental health, reduce stress, and improve overall well-being. Don't miss out on learning how to create your glimmer moments and spread positivity around you.

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Schedule a FREE 30-minute Zoom Call with Me.If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.  

I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30

FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZONIt’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz

Blake Withers works at Achieve Podiatry, located within a speciality sports medicine clinic in Newcastle, NSW. Most of his patients are musculoskeletal, which feeds into his particular interest in runners and paediatrics. 

He also works at Newcastle University as a lecturer in Podiatric Biomechanics and as a clinical educator. 

Blake was also on Episode 116: How First-Year Graduates Think In 2020. 

• Why mentoring should come before money if podiatry is your career and not just a job. 
• Your new employer may not be in a position to pay you more. You need to understand how numbers work within a podiatry business. 
• Owning up to your mistakes when they happen. 
• You are never going to be a weapon immediately after leaving university. 
• Experience teaches you how to communicate and ask good questions to your patients. 
• The Five Chimps Theory. 
• Why you should make an effort to work with more experienced podiatrists in the areas of podiatry you want to know more about or get better at. 
• Feedback from your employer improves and sharpens your skills. 

When two podiatrists talk about a concept with open dialogue and an open mind to new information, they both benefit. 

You can connect with Blake via his Instagram page @TheSportsPodiatryProject, and this is also the name of his podcast. 

You can also find me on Instagram @tysonfranklin66. 

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page. 

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

Dr Nicole Graf Freels is the owner of Lexington Podiatry in Kentucky, USA, and she is a true inspiration and trailblazer when it comes to doing things differently. She has developed a business that is 100% patient-centred and focused on every touchpoint. 

This care and attention to detail with her patients is why her business has 1745 Google Reviews with a 4.9 Star-Rating. 

In this episode, we discuss:

• Developing team culture and making sure every new team member fits as they should. 
• Making an effort to make every patient feel special.  
• VIP - Very Individualised Person

It doesn't always take a lot of money to make a patient feel special, it just takes a lot of intention, planning and management. 

• Treat your team as good as you treat your patients and keep them happy because everyone is hiring. 
• Benchmarking and setting up consistent protocols. 

What is Mod Pod? 

Mod Pod is short for Modern Podiatrist, a hand-crafted product range designed for podiatry patients. 

When Nicole was younger, she spent a lot of time with her Grandfather, who was also a podiatrist, and she would help him make foot care products for his patient using natural ingredients. 

Visit www.modernpodiatrist.com, and for bulk orders, you can email rob@lexpodiatry.com. 

Final Tip

With marketing, you have to be authentic, and it has to be you. 

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page. 

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

Jonathan Small is the owner of Health First Foot & Gait Clinic in Southam, UK, and today we're talking about the importance of paying attention to online reviews. 

Some years ago, Jonathan was the victim of a scathing 1-Star review, which said, Disgusting Man, Ladies Beware, and it wasn't until someone else pointed it out to him that he knew about it. 

"There are a lot of online review platforms and you need to be paying attention". 

If you get a negative review, use it as motivation to get more positive reviews. It's not the end of the world, but it can be more damaging if you don't respond.

Amazon

Amazone is one of the world's largest companies, and it only has a 1.8-star review. 

• 51 % 1-Star
• 31% 5-Star

Only 18% of their reviews are in the middle (2-4 star reviews). Therefore it's clear that reviews are polarising, it's usually very good or very bad. 

Do More Reviews Yourself

You should make it a habit of writing more reviews yourself because it will keep reviews fresh in your mind, which means you are more likely to talk about reviews with your patients. 

"It’s up to you to manage each platform because it’s out there for all to see."

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page. 

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

Dr Timothy Shea has been practising podiatry for 50-years. At 76-years of age, he is as passionate today about podiatry as he was when he was a student at the California College of Podiatric Medicine, learning from the early legends of our profession, Drs Merton L. Root, William P. Orien and John H. Weed.

• Joint manipulation is not new; it's been around since the late '70s. 
• The Golden Years of biomechanics and learning from the best. 
• The birthplace of orthotics and the first laboratory in the US. 
• What is a functional orthotic? 
• Maintaining your passion for podiatry long-term.

"Understanding biomechanics comes from a combination of mastering the basics, plus experience". 

All the new theories in biomechanics are derived from the old theories. They've taken the basics of biomechanics and converted them to specific areas—for example, the biomechanics of sports medicine. 

Students: Take every opportunity to visit as many podiatry businesses as you can because you may never get the chance once you graduate. 

First 10-years: Learn all the basics of podiatry really, really well. Build a strong foundation. 

Next 10-years: Niche into areas you're really good at and become the best. You'll probably develop four niches over your career. 

"You must be a doctor at all times, not just at work because that's what everyone else expects. It's about protecting your reputation."

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page. 

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

In this episode, my wife, Christine Franklin, joins me to discuss the benefits of working with your significant other.

We worked together for over 20-years, and of course, we had ups and downs, fears and doubts, but we overcame all these challenges to create multiple successful podiatry businesses. 

"Your business success will be much faster when you have someone in your corner, and you will have a far happier family life. It's all about balance". 

We have heard friends say they could never work with their husband or wife; they would kill each other, but we're proof that that's not always the case. 

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page. 

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

In this episode, my good friend Dr Jesse Green helps me celebrate my 200th Podiatry Legends Podcast episode. At the same time, I congratulate Jesse Green for reaching Ep: 350 on the Savvy Dentist Podcast. 

Together, we will share some of the biggest takeaways from our guests and what we have personally learned, and there has been a lot. 

I'm always surprised by what I learn when I listen to a podcast episode a second time.  

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page. 

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

Dr Ivan Bristow was a guest on Episode 168, discussing Foot Dermatology; however, today, we're having a conversation about the benefits of writing letters, reports and referrals to our colleagues, professionals referrers and patients.  Writing a referral and receiving a reply can be used as evidence is an opportunity for self-learning and forms part of your CPD. 

In this episode, we discuss:

• Writing is an artform we don't want to lose.
• Why podiatrists need to write more letters, reports and referrals.
• Using it with patients as a communication tool. 
• It is a great way to connect with other podiatrists who may have a skill you don't currently have. 
  • Using Facebook to find patient answers is not the best method of learning. 
• Use letters as part of your MARKETING.
• The importance of checking your grammar. 
• It can be beneficial to give your patients a copy of their referral letters. 

A patient telling their GP that you want something examined or investigated further has no power, however giving the patient a letter to way under the nose of their GP is very powerful. 

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page. 

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

Dr Tea Nguyen is a surgical podiatrist and solo practice owner in beachy Santa Cruz, California. She is an advocate and mentor to young female DPMs interested in private practice and is passionate about the Direct Care podiatry business model. 

Tea has been on this podcast previously, Ep: 038 - Life Changes & Practice Ownership. 

In this episode, we discuss:

• The privatisation of healthcare. 
• Burnout in the profession. 
• Reliance on insurance reimbursements. 
• The effect insurance companies can have on your choice of treatment. 
• Controlling your business destiny. 
• Direct Care Way Podcast. 
• Mentorship for young female podiatrists.

Final Tip

Whatever seems hard, but you want to do, you can learn that skill. 

You're only a skill away from getting what you want. 

You can connect with Dr Tea Nguyen at teadpm.carrd.co or on Facebook and LinkedIn at Tea Nguyen, DPM. 

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or send me an email at tf@tysonfranklin.com; otherwise, look at my Mentoring page. 

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

Dr Brent Seaver is a Chiropractor in Wilmington, North Carolina, USA, and we have been close friends for well over 25 years. 

Before being friends, we were first professional referrers to each other's respective businesses. Over several years, we both made an effort to develop our working relationship, which resulted in a strong friendship. 

In this episode, we discuss:

• Developing trusting relationships.
• Having similar standards of care. 
• Making an effort to maintain the connection. 
• Looking at the long game of developing and nurturing your professional referrers. 
• What you need to do to stay top of mind. 
• What annoys professional referrers.  
• Be interesting by being interested. 
• Be unique if you want to stand out. 

"Other health professionals notice when you're trying to develop and improve your business". 

Have you decided to grow your podiatry business this year? If you have, we should talk and see if I can be of some assistance. Please call me on 0408671966 or send me an email at tf@tysonfranklin.com; otherwise, take a look at my Mentoring page. 

Youtube

My podcast interviews and other educational videos are added to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook. 

Emily Haworth and Sean Savage met via Irish and Northern Irish social media platforms. Emily is passionate about the high-risk foot, whereas Sean's interests are in sports and biomechanics. 

Even though they have different interests, they immediately realised they shared the same passion for passing on skills and inspiring the progression of the podiatry profession. 

Please visit https://www.tysonfranklin.com/podcast/podiatry-legends for more detailed notes and links. 

I'm Tyson Franklin and today; I'm diving into a solo episode to discuss a powerful concept known as the Proximity Principle. This principle highlights how our relationships are influenced by physical closeness and frequent interactions. By the end of this episode, you'll understand how this concept impacts your personal and professional life and why embracing it can transform your practice.

If you enjoy today's insights, please spread the word to your fellow podiatrists and consider leaving a rating or review on your preferred podcast platform. Let's get started!

You'll find additional show notes at https://www.podiatrylegends.com/

If you have any questions about this episode, you can contact me at tyson@podiatrylegends.com

Schedule a FREE 30-minute Zoom Call with Me.

If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.  

I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30

FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz

One business, A Step Ahead Podiatry, is purely a home-visit based business, while the other business is her dream clinic, called La Preme Clinic.

La Preme Clinic is a brick and mortar business targeting high-end podiatry services. 

In this episode, we discuss:

• Lessons she learnt from her first business that she needed to correct in her dream clinic. 
  • Valuing her time.
  • Stock control. 
  • PRICING her fees correctly. 
• The benefits of clearly displaying her fees and having a New Patient Registration Fee? 

Final Tip:

Write down your goals and what your dream clinic will look like without any money constraints. Then, when things get tough or off track, go back and look at your goals and revisit the dream. 

Have you made a decision to grow your podiatry business? If you have, let's talk. You can call me directly on 0408671966 or send me an email at tf@tysonfranklin.com; otherwise, you can also go directly to my online calendar and schedule a FREE 30-minute Zoom meeting with me. 

ONLINE CALENDAR 

Youtube

I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

Competitive Advantage

If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.

Dr Kent Hungerford is a Podiatric Surgeon from South Coast Foot Surgery in Shellharbour, New South Wales. This episode discusses why podiatrists are hesitant to adopt new technology.  It's not just podiatry; the whole allied health professional is a little hesitant. On average, it takes 17-years from intervention discovery to widespread implementation.  Shockwave has become very popular over the last 10-years; however, it was known around 40-years ago, and laser therapies have been in existence since the 1980s. 

• The fear of trying something too early and being judged. 
• Social proof.
• Looking at research.
• Post-graduate education.
• The price to adopt new technology can be a barrier. 
• Education is also a barrier, therefore put money into training and remove this barrier. 
• How to afford new technology and why you need to do this. 

"The business needs to work for you so you can work for others to get them the outcome that they need in the most efficient way.”

It's up to you to look for better outcomes for your patients. Be open-minded, look at the research and see what is coming through. If you're unsure why someone is using something or if it works, find someone passionate about it and ask them questions.

Have you decided to grow your podiatry business? If you have, let's talk. You can call me directly on 0408671966 or send me an email at tf@tysonfranklin.com; otherwise, you can also go to my online calendar and schedule a FREE 30-minute Zoom meeting with me. 

ONLINE CALENDAR 

Youtube

I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

Competitive Advantage

If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.

Joe Keain is a co-owner of PodFit Podiatry in Adelaide, South Australia. In the episode, we discuss his transition from being an employee to becoming a business owner in partnership with his former employer. 

PodFit Podiatry was not Joe's first employer. He initially worked for a podiatry business providing home care services. After 12-18 months, Joe was ready to leave the podiatry profession, but that all changed when he obtained employment with a business that challenged, inspired and excited him.

We also discuss:

• Losing MSK skills.
• Enjoyment being part of a team.
• How he asked to become a part-owner in the business. 
• The 12-month transition to business ownership. 
• The different mindset of an employee compared to an employer.
• Leading by example and not cutting corners. 

Tip for Employees - Employers, notice if you're doing well and if you're not doing well. You've got to be supportive and add value to the team. Work hard and make sure you do the one-percenters. 

Tip for Employers - Don't be afraid to put trust in others and let somebody else into your business. 

If you're enjoying Podiatry Legends and would like to leave a rating and review, here is the link. https://bit.ly/ReviewPodiatryLegends.

Also, anyone that leaves a review will go into the weekly draw to win a 45-Minute one-on-one session with me to talk about your career, business or anything else. The topic is yours to choose. 

Have you decided to grow your podiatry business in 2022? If you have, let's talk. You can call me directly on 0408671966 or send me an email at tf@tysonfranklin.com, and we can talk further. 

I record and upload most of my podcast interviews and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Business Coach. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you're looking for a competitive advantage over other podiatrists in your area, please visit my EVENTS PAGE, and consider joining the Podiatry Business Owners Club on Facebook.