Podcasting Made Simple – Détails, épisodes et analyse

Have you ever missed time with your family or friends because you were up late working on producing your next podcast episode? Most podcasters can relate! But it's time to ensure this doesn't happen again! In this episode, Joe Casabona explains how you can create and implement automations into your podcast production process so you can begin to reclaim your time. Get ready to cut out 12 hours per week from your podcast production without the quality of your episodes suffering!

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Chapters

00:00 Introduction
02:27 The Power of Automation and Delegation
03:25 Understanding Automation
07:17 Determining What Tasks to Automate or Delegate
09:38 Tools for Automation and Delegation
13:01 Examples of Tasks to Automate or Delegate
14:53 Conclusion

Takeaways

• Automation and delegation can save podcasters a significant amount of time and effort.
• There are four types of tasks that can be automated or delegated: common and easily repeatable tasks, infrequent but high-effort tasks, tasks that require specific timing, and tasks that can't be forgotten.
• By asking specific questions, podcasters can determine which tasks can be automated or delegated.
• There are various tools available for automation and delegation in podcasting, such as Make, Zapier, Apple's Shortcuts app, Airtable, Notion, and scheduling tools like Calendly.
• Tasks that can be automated or delegated in podcasting include booking guests, sending episodes for editing, publishing episodes, emailing the mailing list, creating transcripts, uploading to YouTube, creating images, social media sharing, finding clips to share, and gathering show notes.

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Do you ever feel self-conscious when sharing transparently about yourself? This can be a hindering struggle for many of us! Increasing your confidence as a podcast guest is key to showing up in a way that serves listeners. In this episode, Michael Ashford shares how you can deliver your message with more confidence by addressing specific facts and providing clarity. Get ready to raise your confidence so you can leave a more memorable impression on podcast hosts and listeners!

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Chapters

00:00 Introduction
01:27 Showing Up Confidently as a Podcast Guest
07:47 Answering the 'So What?' Question for the Audience
08:44 Clear, Concise, and Authentic Communication
11:36 Listening to Yourself: Learning and Improving
12:31 Conclusion

Takeaways

• Guests on podcasts don't need to be actors or performers, they should focus on being storytellers and bringing their unique perspectives and wisdom to the conversation.
• It's important for guests to answer the question 'so what?' and make sure that the audience can relate to and find value in the stories being shared.
• Guests should be clear, concise, and specific in their communication, and speak authentically and naturally.
• Guests should listen to themselves and learn from their experiences to continually improve their podcasting skills.

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As the world continues to discover the power of podcast guesting, it is becoming increasingly difficult to be selected as a guest. Thankfully, there is something you can do to stand out from the masses. In this episode, Lauren Cockerell shares how top PR agencies pitch to get on podcasts as a guest. Get ready to revolutionize your approach to podcast pitching so you can secure more guesting opportunities than ever before!

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Chapters

00:00 Introduction and Overview
01:30 Common Pitching Mistakes
08:12 Researching and Building Relationships
09:37 Crafting Great Pitches
11:34 Offering to Promote the Episode
12:33 Final Takeaways

Takeaways

• Caring about the person you're pitching to and their audience is the most important secret to pitching success.
• Avoid common pitching mistakes such as not customizing your pitch, sending vague or overly long pitches, and pitching to irrelevant shows.
• Research the podcast you're pitching to and tailor your pitch to their specific show and audience.
• Build a genuine relationship with the host by being yourself and making their life easier.
• Offer to promote the episode and show that you value cross-promotion.
• Show that you care and value the host's time to become a favorite guest.

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In this episode, Ash Borland dives deep into how podcasts can use live streaming to their advantage. Not only as a time-saving production tool but also as a way to engage with and build a community around their podcast!

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Feel like you’re giving away your best content inside every interview, but still not getting the ROI you want for your time invested? In this episode, Courtney Elmer helps us discover how to tap into the power of listener psychology and structure your content in a way that compels someone listening to take action, so you can convert more listeners into leads and get the most out of every interview. If you're ready to skyrocket listener engagement, welcome a steady flow of new leads, and FINALLY, experience what it’s like to be one of those guests people can’t stop raving about — this is for you!

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In this episode, Wade Galt shares what he’s learned about inspiring his podcast guests to share their interview episodes with Wade on their social media while he builds relationships with them. It can be very frustrating to invest hours of time and hundreds of dollars or more into an episode, only to have it receive little or no support from the person you interviewed. Wade shares how to create a promotional experience for your guests that goes above and beyond their expectations, so they are excited to share your episode and promote it as best as they can while you receive maximum exposure and downloads.

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One of the most useful and important books ever written on connecting and influencing people was Dale Carnegie's How to Win Friends and Influence People but it's old, the examples are old and even the modernized version is old. In this episode, Johnny Ball goes through key principles from How to Win Friends and Influence People that apply to us in the world of podcasting that we could be using to land more appearances and deeper networking connections and how we can use them in 2022 and beyond.

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What's your favorite coffee shop or your favorite restaurant? Where do you get your haircut? What nonprofit in your town do you support? Everyone has those places in their community but the stories of those people tend to get overlooked. In this episode, Mike Ham explains that as podcasters, we tend to chase the big-name guest or the national audience, but there is real power in being THE person in your community giving a voice to places in your backyard. Are there challenges? Of course, but the rewards are endless.

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Deconstruct and reimagine the podcast marketing processes you think you understand. Podcasting profitably today is the opposite of everything you’ve ever learned. In this episode, Chris Williams challenges us to take a step back and see what’s really going on behind the microphones of the best high-ticket sales and lead gen hosts and guests in podcasting.

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Your podcast is your platform. But it shouldn't be your only platform. In this episode, Michael DeLon explains how podcasters can amplify their leadership position by creating a book without writing a word. You speak on your podcast and you should use the same process to create your book. As a thought leader, you need to stand out in the crowded podcasting space. Being an Amazon best-selling author of your own book is the fastest way to accomplish that. But doing it on your own takes a lot of time, effort, and know-how. Make the process as simple as possible by speaking your book, instead of writing it. It's the fastest, easiest, and most enjoyable way to become an author!

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