Explorez tous les épisodes du podcast Podcasting for Your Spiritual Business: Podcast Tips for Women Entrepreneurs

Turning on the mic is the easy part, but knowing where your listener goes next is what makes a podcast grow.

I’m breaking down the five things I want every business owner to have in place before hitting publish: knowing your listener journey, having somewhere to send them, keeping 10 episode ideas in the bank, finding a rhythm you can actually keep, and removing the barriers that make you want to quit. I share why I launched my own show without guests for months, what happened when a client launched without a backlog of ideas, and why a call to action needs to be repeated for weeks, not mentioned once. Whether your podcast is for visibility, vetting clients, or a short authority series, these readiness pieces apply.

If you’re thinking about launching, or your current show feels stuck, this is your checklist. Book a call with me and let’s find out if you’re podcast-ready....

https://kpcreativemedia.com/growth-clarity-call

Mentioned in this episode:

Rooted to Rise: https://pod.link/1894314207

Everyone keeps saying video is the only way to grow a podcast, so I spent my summer putting that idea to the test with real numbers.

For 12 weeks, I published my Friday Podcast Basics episodes as full video on YouTube, while the same audio went out through Captivate and my RSS feed pulled a static cover art version onto YouTube too. I’m laying out the actual stats side by side: 701 Captivate downloads, 599 YouTube RSS views, and 264 video views. You’ll hear which episodes stood out, the one outlier I still can’t explain, and why I’ve decided to keep audio as my main pillar content and save video for tutorials and special extras.

If video feels like a barrier, audio still works, and the data backs it up.

Grab my free podcast stats tracker at kpcreativemedia.com/tracker to see my numbers and start tracking your own.

Mentioned in this episode:

Rooted to Rise: https://pod.link/1894314207

You get 168 hours every week, no more and no less, so what is quietly eating yours?

Productivity coach and creative arts therapist Michelle Oucharek-Deo, host of Your Productivity Pulse, joins me for a conversation that went off script within minutes thanks to a leaf blower right outside my window, and we kept rolling because that is real life. Michelle shares her simple formula, intention plus accountability equals productivity, and the very personal story behind it. When her son's rugby injury stopped her world, it led her to give up solo screen time and create the 42 minute hour. We also talk about time barriers versus time disruptors, why doom scrolling shows up so clearly on a 48 hour accountability sheet, and the power of mini goals. Michelle also shares how she reached 526 downloads in 14 countries in her first 90 days by referencing past episodes and letting people know her show exists.

Your time is your energy, and how you spend it is a choice you can make with intention. Pick one mini goal from this conversation and give it a home somewhere in your week.

Your Productivity Pulse - Episode 05: https://podcasts.apple.com/us/podcast/005-how-emotional-patterns-impact-time-management-and/id1867957851?i=1000747866943

Mentioned in this episode:

Done with Dating: https://podcasts.apple.com/us/podcast/done-with-dating-matchmaking-dating-advice-and/id1888353863

What does a podcast producer listen to on a three-hour round trip? Kim Parkinson celebrates International Podcast Day by sharing the shows in her regular rotation, from cozy serial fiction like Wooden Overcoats and Traversing Tuesdays to podcasts on personal growth, sales, productivity, speaking, podcast guesting and divine feminine spirituality. Along the way, she talks about why community matters for podcasters, including her monthly trips to the New England Podcasters Group and the support inside her Podcaster's Growth Accelerator. She also explains why short, bite-sized episodes work so well for busy listeners.

There is a podcast out there for every topic you can imagine. Celebrate the podcasters who keep showing up by finding a new show and hitting download.

Here are the podcasts I mentioned in this episode (go give them a listen!):

• Wooden Overcoats
• Welcome to Hellmart (no longer in production)
• Rooted to Rise
• Big Podcast Playbook
• Selling Your Expertise
• Your Productivity Pulse
• Self-Help for Women: Uncovering Your Inner Power
• Smart Passive Income Online Business and Blogging Podcast
• Podcasting for Your Spiritual Business
• Podcasting Mentor
• Be in Demand
• Podcasting Business School
• Learning Experience Design for Changemakers
• Spiritual Sanctuary: Wisdom for the Divine Feminine
• Traversing Tuesdays
• Happy Mind, Happy Life
• Podcast Editors Mastermind
• Exposing the Hidden Reality
• The Greg Goldfarb Show

Mentioned in this episode:

That's Good Parenting: https://pod.link/1667186115

Fall is bringing busier calendars, and Kim has a formula for making sure your podcast does not fall apart when life gets in the way.

Recording outside on her patio, Kim talks through why batch recording shorter, single-topic episodes now is the best insurance against a packed October through December, whether that busyness comes from holidays, travel, or an unexpected cold. She digs into why repetition is the real engine behind sales, tracing the classic seven touches rule back to her own marketing school days and showing how it plays out today through newsletters, social posts, and podcast episodes that mention an offer again and again rather than just once. She also shares a practical way to work calls to action and dynamic ads into episodes without tripping the ad detection that some podcast apps use to skip anything bookended by music.

The takeaway is simple. Plan your next few months of offers now, batch the episodes that support them, and let repetition do the work of turning listeners into buyers.

https://kpcreativemedia.com/activation

Mentioned in this episode:

Your Productivity Pulse: https://pod.link/1867957851

Most women I know feel a quiet unease about AI, and it turns out that unease might be the smartest thing about them.

I sit down with Mara Bolis, founder of First Prompt and a fellow at Harvard's Berkman Klein Center, to talk about her framework called fierce ambivalence, the idea that women's hesitation toward AI is risk awareness, not risk aversion. We get into why women feel behind or even guilty for using these tools, what the real story is behind AI's water and energy use, and why staying on the sidelines means handing the future over to a small group of decision makers who do not represent us. Mara also shares practical ways to start using AI with agency, from turning on privacy settings to using it as a thought partner grounded in your own domain expertise.

This conversation left me thinking differently about my own relationship with these tools, and I think it will do the same for you. Pull up a chair, because this is a conversation every woman in business needs to hear.

Links referenced in this episode:

• www.firstprompt.net
• Womansplaining AI : We talked about the episode called Move Fast and Break Rights: https://podcasts.apple.com/us/podcast/womansplaining-ai/id1877678348

You do not need to live on social media to grow a thriving podcast audience.

Kim opens up about her own tenuous relationship with social media and offers listeners full permission to feel the same way. She walks through a long list of alternatives that get a show in front of more ears without daily posting, including leaning on SEO rich titles and descriptions, guesting on other people's podcasts, building and owning an email newsletter list, mentioning the podcast in every networking conversation, business card, and Zoom background, creating playlists that point new listeners to the right starting episode, and doing promo swaps with other podcasters. She also touches on paid ads, writing guest articles, and treating your website as an authority hub that search engines and AI can crawl.

Kim reminds listeners that growth does not have to mean posting every day, and that every one of these tools works whether or not social media is part of the plan. She closes by inviting anyone with a strategy she did not mention to reach out and possibly come on the show as a guest.

https://kpcreativemedia.com/news

Twelve weeks, twelve podcast basics, and one big recap of everything you need to launch or level up your show.

Kim Parkinson closes out her summer long Podcast Basics series by walking back through every topic she covered, from choosing simple gear and recording software to picking a hosting platform, designing cover art that actually gets noticed, and editing with Descript, Audacity, and her favorite secret weapon, Auphonic. She touches on the optional role of music, why video is a tool rather than a requirement, how Cast Magic can speed up transcription and content repurposing, why show notes are your podcast's SEO footprint, and why tracking stats and analytics might be the most important habit of all. Whether you are brand new to podcasting or already publishing and looking to level up, Kim breaks down where to start and what to prioritize first.

She reminds new podcasters that done is better than perfect and encourages seasoned podcasters to audit their show for small tweaks that could make a big difference. Kim wraps the series by inviting listeners into the Podcast Growth Accelerator for ongoing support and promises a full recap of how the summer series performed on YouTube in the coming weeks.

https://kpcreativemedia.com/activation

One small tweak to what you talk about on your podcast can turn a casual listener into an $80,000 client.

Kim Parkinson revisits the story of Kristy Ouellette, whose consistent focus on one message eventually led a longtime listener to book an $80,000 vacation package once Christy mentioned a service she rarely talked about. Kim uses this as a launching point to challenge listeners to look at everything they offer, not just their main service, and to talk about those extra offerings on the podcast even if only occasionally. She shares her own example of quietly offering video and audio production and reel creation for clients, services she rarely promotes but that have surprised past clients who didn't realize she offered them. The throughline is that repetition is not redundant. Saying the same core message and revealing the different facets of a business across many episodes gives listeners more chances to recognize themselves in what is being said and reach out at the right moment.

Kim encourages podcasters to audit their content, keep episodes focused on one topic at a time, and repeat that message across a stretch of episodes so it truly lands with the right person. She closes by reminding listeners to keep their call to action clear and consistent, and to check out Kristy's full story in episode 86.

Join the Podcast Growth Accelerator here: https://kpcreativemedia.com/activation

Mentioned in this episode:

Done with Dating: https://podcasts.apple.com/us/podcast/done-with-dating-matchmaking-dating-advice-and/id1888353863

Two sentences and a naked link are not a show notes strategy, they are a missed opportunity.

Keyword rich show notes are your podcast's text footprint, the searchable, indexable companion that Google, Bing, and even AI tools like ChatGPT and Claude can actually crawl and cite, something your audio itself can never be. Kim breaks down what a real show summary should include: a strong keyword filled hook, a paragraph that expands on the topic, a naked link as your call to action, and for longer episodes, timestamps that let listeners jump straight to the good stuff. She also covers why writing for the human first (and the algorithm second) still wins, and how AI tools like Castmagic can speed up the process as long as you edit what they spit out.

Show notes are never too late to fix, and as AI search keeps evolving, the ones you write today only become more valuable tomorrow. Start with your most recent episode, work backward, and treat every show note as a small, findable extension of your voice.

Join the Podcast Growth Accelerator: https://kpcreativemedia.com/activation

One small tweak to your podcast format could be the difference between listeners who tune out and listeners who pick up the phone to book with you.

In this conversation, Kim sits down with Kristy Ouellette, a Disney-focused travel agent and host of Talk Travel To Me, to talk about why she ditched her hour-long episodes for a tighter, single-question format and what happened next. Kristy shares the story of how one short episode reconnected her with a past client who didn't realize she booked anything beyond Disney, a conversation that turned into an $80,000 river cruise booking. They also dig into the power of repetition in your messaging, why a single clear call to action beats stacking five of them, and how newsletters can quietly become one of the most valuable tools in a podcaster's business.

Kristy's story is a reminder that podcasting doesn't need ads or sponsors to pay off, sometimes the return shows up in a client you already know finally hearing what you actually offer. Kim and Kristy close out with some real talk about Disney trips, airport etiquette, and the snacks that make travel worth it.

Resources Mentioned:

Talk Travel to Me: https://podcasts.apple.com/us/podcast/talk-travel-to-me/id1792098593

"What are the three things you should never do at an airport?" and here's the link: https://podcasts.apple.com/us/podcast/what-are-the-three-things-you-should-never-do-at-the-airport/id1792098593?i=1000761729597

Your podcast stats aren't just numbers on a screen; they're a roadmap telling you exactly where your show needs to go next.

Kim Parkinson breaks down the confusing world of podcast analytics, walking through what actually counts as a download, how consumption rate differs across platforms like Apple and Spotify, and why subscriber counts are more of an educated guess than a hard fact these days. She shares her own monthly rhythm for checking stats (rather than obsessing daily), the benchmark numbers new and established podcasters should expect to see, and how geographic and device data can shape the way you talk to your audience. Kim also explains why your best performing episodes deserve a second spotlight, since listeners who loved a topic once will often love hearing about it again.

Stats are a compass, not a report card, and the goal is progress and clarity, not perfection. Kim encourages listeners to check their numbers with intention, not anxiety, and to let the data guide smarter content decisions.

Grab the Stats Tracker: https://go.kpcreativemedia.com/stats-tracker-179472

Jill Ripley came to Kim as a podcast coaching client and turned that guidance into a show built on meditation, intuition, and hard-won wisdom.

Jill Ripley, realtor, mindset mentor and author of Empowered by the Storm, joins Kim Parkinson to talk about the deeply intuitive way she runs her podcast, Self-Help for Women Uncovering Your Inner Power. Jill shares how daily meditation guides both her book and her episode topics, including a recent fan favorite on the Crone archetype, the wise woman who helps guide others. She and Kim swap advice on releasing video and audio at different times, letting guest conversations flow rather than sticking rigidly to a question list, and on why every podcaster should give listeners just one clear next step rather than overwhelming them with everything at once.

Jill credits the universe and a chance lunch conversation with connecting her to Kim in the first place, and the two reflect on how those small moments of connection ripple outward. She closes by pointing listeners to her most personal episode yet, Healing the Mother Wound, and to the free resources on her website.

Links referenced in this episode:

• episode 001: https://podcasts.apple.com/us/podcast/001-healing-the-mother-wound-and-breaking/id1822358911?i=1000714234446
• epsiode 012: https://podcasts.apple.com/us/podcast/012-healing-trauma-with-critical-memory-integration/id1822358911?i=1000725460356
• empoweredbythestorm.com/newsletter
• kpcreativemedia.com/newsletter

Video podcasting is having a moment, and Kim is putting it to the test on her own show this summer.

She walks through why she started releasing her Friday episodes as YouTube videos, how video distribution actually works across YouTube, Spotify, and Apple's HSL feature, and what it really costs in gear, time, and editing. She's candid about the parts that are harder than they look: staying comfortable on camera, managing lighting and background, and keeping up with uploads across multiple platforms, while also sharing the upside of chapters, playlists, and YouTube's power as a search engine.

Kim's take is simple: video is a tool, not a requirement, and the right move is to start with what you can sustain. She'll share real results from her YouTube experiment in October.

Join Anna Sabino's Skool community: https://www.skool.com/vault/about?ref=fb8ad1ea319b45b088138034ac140a82

Is your podcast cover art actually working, or is it just sitting there looking pretty?

Kim Parkinson answers real questions pulled straight from her client office hours, starting with how to know if a cover art refresh is actually working (hint: the 30 day arm's length test) and moving into the download benchmarks that actually matter at each stage of a show's growth. One client recently hit 10,000 downloads and asked if it was really a milestone worth celebrating, which opens into a bigger conversation about why comparing your numbers to a friend's podcast is a losing game, and what to expect episode by episode as you build toward 100 episodes. From there, Kim walks through practical ways to turn podcast listeners into paying clients, from newsletter sign-ups to discovery calls, and lays out exactly what to track in a stats spreadsheet heading into fall's podcast growth season.

The throughline is that growth is rarely instant; it tends to show up around episode 100 or years two through five of consistent podcasting. Kim closes with a reminder that consistency, not comparison, is what carries a podcast through the summer slowdown and into the next growth season.

That instant chill you get when a familiar song comes on the radio is the exact reaction Kim wants your podcast music to trigger in your listeners.

Kim breaks down her evolving thinking on podcast music, from why she dropped her spoken intro years ago to why she still keeps a short pan flute melody in her outro. She walks through where music tends to work best, including outros, ad breaks, transitions and disclaimers, where it can actually hurt listener engagement, and how to test whether a musical segment is helping or hurting your numbers. She also covers the legal side of things, pointing to licensed music sources like AudioJungle, Pixabay and Epidemic Sound, warning against free music that can turn into a copyright problem years later, and flagging the new EU requirement to disclose AI-generated audio.

Kim's takeaway is simple. Music is a personal choice but never a legal gamble, so pick sounds that match your show's tone, keep your licensing paperwork on hand, and let those few recognizable notes remind listeners exactly whose podcast they're hearing.

https://kpcreativemedia.com/news

Can your listeners actually hear you smiling, or does your podcast sound like you're just getting through it?

Kim was inspired to record this episode after someone reached out to her on Facebook asking for feedback on an interview, and within the first minute and 14 seconds, she noticed something was missing: genuine warmth, happiness, and authenticity in the person's voice. She breaks down how our voices naturally shift inflection depending on who we're talking to, whether it's a new kitten, a close friend, or a practitioner during a serious conversation, and explains why podcasters need to bring that same authentic range into their episodes. Even heavy topics can be delivered with warmth and presence, while lighthearted content falls flat without energy behind it.

Your voice is often the very first impression a new listener has of you and your business. Kim's takeaway is simple: let your natural ups and downs come through so your audience can hear the real you and feel drawn into your world.

Reach out and let's hear your smile: kim@kpcreativemedia.com

Mentioned in this episode:

Inspirations with Pastor Wanda B: https://pod.link/1863992925

One tool can take a single recording and hand you show notes, social captions, quotes, and a blog post before your coffee even goes cold.

Kim breaks down Castmagic, the AI-powered platform she picked up years ago on AppSumo and still uses on a regular basis for herself and her production clients. She walks through everything it pulls from a single transcript: summaries, key takeaways, social captions, emails, blog posts, YouTube descriptions, chapter markers, quotes, and timestamps, plus extras like audiograms and reel scripts. She also covers pricing, the AppSumo backstory, and why she considers it worth every penny compared to the hours it saves.

Kim shares why she keeps coming back to Castmagic over other tools she's tried, and how it's grown from a simple show notes generator into something she uses for coaching and client work too.

Grab a free trial of Castmagic here: https://kpcreativemedia.com/castmagic

A talking water glass turned into a squirrel news anchor, a snail correspondent, and an entire fictional universe, and host Kim Parkinson sits down with creator Mycala to figure out how to get more ears on it.

Mycala, who goes by MK, built Traversing Tuesdays from a personal project processing a layoff into a scripted serial podcast complete with Rupert the uptight squirrel news anchor, an underground correspondent named Femick the snail, and a cast of raccoons and skunks running nocturnal programming out of Sparky's Tavern. Kim walks through growth tactics tailored to a serial, character driven show, including adding a searchable title extension with the word serial, fleshing out show notes with character backstories, placing a naked Patreon link ahead of the show notes, using Buzzsprout's dynamic ad slot to promote Patreon membership, syncing the RSS feed to YouTube, and testing short character driven clips on TikTok instead of Mycala's own face.

The conversation reframes MK's fictional cast as marketing assets who can pitch Patreon membership for her, easing her discomfort with self-promotion. Kim closes by pointing new listeners to Season 2, Episode 2 as the best entry point into the world.

Find Traversin Tuesday Podcast: https://traversingtuesdays.miraheze.org/wiki/Main_Page

Traversing Tuesday Patreon: https://www.patreon.com/cw/TraversingTuesdays

Mentioned in this episode:

Traversing Tuesdays

https://podcasts.apple.com/us/podcast/traversing-tuesdays-serial-fiction-cozy-animal-comedy/id1826667241

Ever clicked from one podcast to the next and had to scramble for the volume knob because the sound levels are wildly different?

Kim breaks down her secret weapon for fixing that: Auphonic. She walks through what the tool does, from normalizing loudness to the correct negative 16 LUFS standard, to removing background hum, tinniness, and echo, to its newer video feature that lets her upload one file and get both polished audio and video back. She also shares her actual workflow, pairing Descript for a first editing pass with Auphonic for the second pass, plus the specific settings she uses (filtering, noise reduction, adaptive leveling, and loudness normalization), pricing details, and how metadata inside Auphonic can support podcast SEO.

If your podcast audio has ever sounded too quiet, too loud, or just a little off compared to other shows, this episode explains the tool Kim credits for fixing that every time.

Try Auphonic: https://kpcreativemedia.com/auphonic

Podcast Production Course: https://go.kpcreativemedia.com/production-course

What if your body already knew what was blocking you, long before your mind caught up?

Sophie Watson, an award-winning intuitive guide and soul coach, joins Kim Parkinson to unpack what it actually feels like to sense another person's pain, energy, and unspoken truths. She shares stories of physically feeling clients' old wounds, from a shoulder ache tied to a decades-old divorce to a heaviness in her chest that surfaced a hidden heartbreak, and walks through the rituals she uses to protect her own energy and clear what isn't hers to carry.

Sophie also opens up about the personal crisis that pushed her to leave a job she hated and build a healing practice from nothing. Her story is a reminder that noticing what's really going on inside you is always the first step toward change.

Connect with Sophie Watson:

sophiewatson.co.uk

Join my newsletter:

https://kpcreativemedia.com/podnews

Mentioned in this episode:

Rooted to Rise: https://pod.link/1894314207

Editing your podcast doesn't have to mean choosing between free and fancy, you can actually use both.

Kim Parkinson breaks down the two editing platforms she relies on at KP Creative Media, Audacity and Descript. Audacity is free, open source, and waveform-based, great for simple audio-only editing, noise reduction, and crafting intros and outros with music. Descript is the paid, transcription-based platform she uses for the bulk of her editing, especially when video is involved, offering AI features like automatic filler word removal, a built-in screen recorder, and repurposing tools, though she cautions listeners to watch their AI credit usage and dial back Studio Sound so they don't sound underwater.

Both tools have a learning curve, but neither is difficult to pick up if you want to edit in-house. Kim's bottom line: audio-only podcasters can get by on Audacity, while anyone doing video will want Descript or a similar platform.

Podcast Production Course: https://go.kpcreativemedia.com/production-course

Join the newsletter: https://kpcreativemedia.com/podnews/

Mentioned in this episode:

Creative Permission Slip: https://pod.link/1845331984

You just found out someone left you a five-star review, so now where do you actually go to see it?

Kim breaks down everything about podcast reviews after a client asked why she was the only one who'd left one. Turns out Apple Podcasts reviews are country-specific, so listeners in different countries can't see each other's reviews, which explains a lot. Kim walks through where reviews live across Apple, Spotify, Amazon/Audible, Podchaser, and lesser-known apps like Goodpods, Castbox, and Podyssey, plus how each one handles ratings versus written comments. She also covers how a burst of reviews within about 72 hours can push a show up the category rankings, and why asking listeners directly is still the most reliable way to get reviews at all.

Reviews aren't just ego boosts; they're social proof for new listeners and a real lever for podcast discoverability. Kim's biggest takeaway is simple: ask for reviews, make it easy, and don't be afraid to sweeten the deal with a small freebie.

Have you left a review for us on Apple? Stop by and do that today!

Mentioned in this episode:

Your Productivity Pulse: https://pod.link/1867957851

Your podcast cover art might be the reason someone scrolls right past your show, even when the content inside is incredible.

Kim Parkinson breaks down everything you need to know about podcast cover art, from Apple's exact size and file requirements to the fonts and colors that actually get read on a tiny phone screen. She shares why the words people search for need to be the biggest thing on that image, why scrolly fonts belong on Instagram and not your hosting platform, and how she redesigned her own cover art around her keywords. She also walks through the AI and design tools worth trying, including Canva, ChatGPT, Midjourney, Adobe Firefly, and Ideogram, plus her honest take on which ones are worth your time.

Whether you're launching your first show or thinking about a refresh, this gives you a clear, practical checklist for cover art that actually gets found. A little intention here goes a long way toward turning browsers into listeners.

Check out Emerald Temple: https://www.emeraldtemple.com/Kim

Find out more tips weekly with my newsletter: https://kpcreativemedia.com/news

Mentioned in this episode:

The Resilient Kid - https://pod.link/1572235687

What does it actually mean to be a priestess, and can anyone walk that path?

I'm joined by Bertena, a priestess, Reiki master, somatic yoga teacher, and spirit guide communicator who helps women reconnect with their intuition and sacred purpose. Bertena opens up about her winding path through Reiki, tarot, oracle work, and priestess teaching, and how she built a business around honoring the many directions her gifts have taken her. We talk about the guilt so many spiritual practitioners feel around charging for their work, why energy exchange (yes, including money) matters, and how staying true to yourself is what actually grows a sustainable business. Bertena also shares the story behind her podcast, The Spiritual Sanctuary, her nonfiction workbooks on Reiki and tea leaf reading, and why she believes AI can never replace the authentic, imperfect, human voice behind a podcast.

This conversation is a beautiful reminder that being a priestess isn't about perfection; it's about trusting yourself and living intentionally. Bertena's story shows what's possible when you stop hiding your gifts and start sharing them fully.

Start listening to The Spiritual Sanctuary - Episode 73: https://pod.link/1576106673/episode/M2EyZTE0YjItY2NhNi00YjU5LTkxNDMtNzBhZjUzZTllZTZm

Visit Bertena: https://www.bertena.org/en

Substack: https://substack.com/@bertena11

Special Thanks to Cosmic Connections for their generous offerings. Email Kim at Kim@kpcreativemedia.com to see if you are one of the first five to get your offer.

Visit Cosmic Connections here: https://yourcosmicconnections.com/

Choosing where to host your podcast is the one decision that quietly controls everything else, from your RSS feed to your stats to whether your voice actually reaches the world.

I'm walking you through the hosting platforms I know best after six years in the industry, breaking down Libsyn, Buzzsprout, and Captivate by their pricing structures, stats, dynamic ad options, and monetization features so you can see the real tradeoffs behind each one. I share honorable mentions like Spotify for Creators, Podbean, Spreaker, and Transistor, too, because there truly is something for every budget and every brain. Along the way, I cover how distribution works, why YouTube still needs its own setup, and the spot checks I recommend to make sure your content keeps flowing everywhere it should.

Here's the thing to remember: there is no right or wrong choice, and you are never locked in. Pick one, get your trailer up, and if it doesn't fit, you can always move.

Captivate Course:

https://kpcreativemedia.com/host-with-captivate

Mentioned in this episode:

Inspirations with Pastor Wanda B: https://pod.link/1863992925

Your podcast could be getting buried in search results for one fixable reason, and the slow summer season is the perfect time to turn that around.

I sat down with Delphine of Fierce Gravitas to walk through the exact discoverability strategy I use with my own clients, starting with the keywords your ideal listener is actually typing in at 2 AM. We talked through adding a searchable title extension to your show name, optimizing your description so the first paragraph works as hardworking keyword real estate, and why numbering and renaming episodes can keep them growing well past their initial benchmark. I also made the case for leaning into more solo episodes to build authority and for how pod swaps let you borrow another host's audience instead of giving away free advertising.

The work you put in now is what sets you up for the podcast growth season that kicks off at the end of August. Plant these keywords today, and your whole show becomes easier to find when listeners come back from the beach.

Find Delphine:

https://fiercegravitas.com/

Join Kim's Newsletter:

https://kpcreativemedia.com/newsletter

Mentioned in this episode:

That's Good Parenting: https://pod.link/1667186115

Picking where to record your podcast can feel overwhelming when every platform promises to do everything, so let me save you some trial and error.

I walk you through the recording tools I actually use and the ones my clients swear by, starting with my personal go-to, Zoom, and why its stability and dual-track recording keep me coming back. I share honest takes on Zencastr, StreamYard, Descript, SquadCast, Rooms, Riverside, and Audacity, including what works, what frustrates me, and which ones are better suited for solo shows versus interviews. Along the way I flag the little things that trip people up, like browser permissions, camera-shy guests, and the gut-sink moment of realizing a cloud recording never saved.

None of these platforms are completely foolproof, so the real win is finding the one you trust to work when it counts. Whatever tool fits your budget and your workflow, that's the right one for you.

https://kpcreativemedia.com/newsletter

Mentioned in this episode:

Creative Permission Slip: https://pod.link/1845331984

That dip in your downloads this summer is not a sign you're failing; it's a season.

When the weather warms up in the Northern Hemisphere, your most avid listeners trade their podcast lineups for beach days, books they've been meaning to read, and the sound of their own kids laughing, and your numbers may slide right along with them. That's completely normal, and it's also the perfect window to give your show a refresh. I walk through five things you can tackle before Labor Day, from zhuzhing your cover art and rewriting your three-paragraph description to pulling your stats, cleaning up old dynamic ads, and updating that outro that's gone stale. None of it requires hour-long episodes or burnout, just small, intentional moves while the pace is slow.

Do even one of these and you'll be set up to hit the ground running when the fall growth season arrives. Your future self and your listeners will thank you for staying first in their feed.

You do not need a closet full of expensive gear to sound like a real podcaster, but a few key pieces will change everything.

I'm kicking off a brand new summer series on podcasting basics, and I'm starting right where every podcaster should, with the hardware. I walk you through the equipment I personally use and recommend to my clients, from the USB microphones I trust to the boom arm, pop filter, and noise-canceling headphones that make recording so much easier. I also get into the extras you can grow into over time, like acoustic panels for taming echo, lighting for video, and a simple webcam upgrade that beats whatever came built into your laptop.

The beauty of this approach is that you can begin with just a microphone and headphones and build from there as your budget allows. Your gear should never be the thing standing between you and starting your show.

If your podcast isn't showing up in Apple search, the problem usually isn't your content - it's your keywords. Podcast SEO is one of the most overlooked tools podcasters have for getting discovered by the exact listeners they're meant to serve.

Last Saturday, I had the best time speaking at the New England Podcasters Group meetup in Westford, Massachusetts, and I turned the whole thing into an interactive workshop on podcast discoverability. I handed out index cards with real podcast names and asked everyone in the room: just from the name, what do you think this show is about? Almost nobody got it right. And that was exactly the point.

What you'll learn:

• Why a clever podcast name can actually hurt your ability to get found (and what to do instead)
• The three questions to ask about your podcast name right now
• Where your keywords need to live to be found by Apple's search algorithm
• The "don't list" -- what to remove from your show title immediately
• How one podcast name change led to a 200% increase in downloads in just seven days
• The real numbers behind podcast competition (and why your odds are better than you think)

Resources mentioned in this episode:

• Episode 20: https://kpcreativemedia.com/podcast-episode-page/020-simple-name-change-that-can-grow-your-podcast-audience/
• Workshop: Podcast Keyword Strategy - Wednesday, June 17th at 3 pm ET. Grab your spot at https://kpcreativemedia.com/links

Connect with Kim:

• Join the email list for weekly guidance at https://kpcreativemedia.com/newsletter

You've been teaching from your podcast every single week, and I'm willing to bet you've never once thought of it that way.

After my conversation with learning experience designer and strategist Renee Koster in Episode 064, I couldn't stop thinking about her approach: start with the transformation you want your learner to have, then build backwards from there. So I did what I do, and I created a five-part framework designed specifically for podcast hosts. It's called TEACH, and it covers Transformation first, Entry point, Action, Chunking, and Handoff. I also dig into the two biggest traps I see podcasters fall into over and over, information dumping and recording episodes without a clear through line, and why "inspiring" content alone is not enough to build the trust that actually converts listeners into clients.

When you start designing your episodes with intention, your show stops being background noise and becomes the thing your listeners refuse to miss.

https://kpcreativemedia.com/newsletter

Your course might not be broken — it might just be missing a foundation.

Kim Parkinson sits down with Renee Koster, a learning experience designer and strategist, to explore why so many online courses, memberships, and group programs lose their audience before the finish line. Renee shares her signature Rooted to Canopy framework, which starts not with content, but with the learner — who they are, what they need, and what transformation they're actually seeking. The conversation covers how to chunk content for better retention, why mixing audio, video, and written materials matters for accessibility and learning preferences, and why the biggest mistake most creators make is waiting until everything is perfect before hitting publish.

If you've been sitting on a course idea or wondering why your existing program just isn't landing, this conversation is the nudge you need to start building something that truly moves people forward.

Connect with Renee Koster: https://reneekoster.com

Sign up for Kim's Newsletter: https://kpcreativemedia.com/news

Mentioned in this episode:

Rooted to Rise: https://pod.link/1894314207

Your podcast might be working harder than you think, and a single episode type could be the missing piece between you and your next client.

Kim Parkinson pulls back the curtain on the CTA episode, a powerful but underused style of podcast content that openly shares what you offer, who you serve, and exactly how listeners can take the next step with you. Far from being pushy or salesy, this episode type is a genuine service to your audience and a smart business move, especially as the September podcast growth season approaches. Kim walks through how to structure a CTA episode, why women in business tend to shy away from stating they are available for hire, and how even a single focused call to action can shift your podcast from passive content to an active client-calling tool.

If your downloads have plateaued, your content feels scattered, or you have been sitting on a podcast idea waiting for the right moment, the right season to grow is almost here, and now is the time to get started.

Email Kim: kim@kpcreativemedia.com

Fill out the form: https://kpcreativemedia.com/vision

Mentioned in this episode:

Your Productivity Pulse: https://pod.link/1867957851

One small podcast audit can unlock the growth that's been sitting right under your nose all along.

Kim Parkinson sits down with Ashley Costello, award-winning psychotherapist, TEDx speaker, and host of The Resilient Kid Podcast, for a live coaching call that reveals how a handful of simple, practical fixes can dramatically increase a podcast's discoverability. From updating cover art to include the podcast name, to stuffing a podcast description with searchable keywords, to dropping the generic intro music and capturing listeners right from the first sentence, Kim walks Ashley through the exact changes that move the needle on downloads.

These are not complicated overhauls. They are the kind of clear, actionable tweaks that anyone can implement today to start being found by the audience who needs them most.

Connect with Ashley Costello:

Resilient Kid Podcast: https://podcasts.apple.com/us/podcast/resilient-kid-therapy-and-tips-for-raising-strong/id1572235687

More Resources:

Normalize Your Audio: https://kpcreativemedia.com/auphonic

Want a podcast coaching call? Reach out to me at kim@kpcreativemedia.com and let me know you listened to this episode and would like to record a podcast coaching call with me.

Most people are grinding on social media every day while one of the most powerful visibility strategies is hiding in plain sight.

Kim Parkinson sits down with podcast guesting strategist Candace Dudley to unpack how getting on other people's podcasts can grow your business faster than almost anything else. Candace shares how she appeared on over 50 shows in a single year while raising three kids and coaching their sports teams, and breaks down the exact strategy she now uses for clients, from identifying aligned speaking topics to pitching hosts the right way and avoiding common mistakes that leave episodes unaired.

Whether you're brand new or already podcasting, this conversation will change the way you think about growing your reach and becoming the go-to expert in your space.

Find Candace Dudley at candacedudley.com or @candacedudley on Threads and Instagram.

Q& A Episode: 214 of Podcasting Mentor: https://podcasts.apple.com/us/podcast/214-podcast-guesting-questions-answered-pitching-staying/id1580454311?i=1000755704383

Mentioned in this episode:

That's Good Parenting: https://pod.link/1667186115

Ever caught yourself thinking, "Ugh, I already talked about this" — and then talked yourself out of recording an episode because of it?

Yeah. Me too. And I'm here to tell you: stop doing that.

In this episode, I'm bringing you something I learned on a tour in Atlanta (yes, really — we were visiting Stranger Things filming locations with my 15-year-old niece, and I got a podcast lesson out of it). It's called Second Screen Syndrome, and once you understand it, you'll never feel guilty about repeating yourself again.

Here's the thing: podcasting has always been a secondary medium. Your listeners are doing the dishes, walking the dog, driving, folding laundry — and that means they're probably only half-listening. Which means they need to hear your best stuff more than once.

In this episode we talk about:

• What Second Screen Syndrome is and why Netflix is literally creating content around it
• Why podcasting has always been a secondary medium — and what that means for your content strategy
• Why repeating your most important teachings is not lazy, it's actually serving your listeners
• How to revisit a topic with a fresh angle, a new story, or a seasonal twist
• The truth about listeners who find you at episode 122 (they're not going back to episode one — so say it again!)
• Why repetition builds authority — it doesn't diminish it
• How to use your "greatest hits" to fill your summer recording schedule

Featured in this episode:

• 4 in 40 Workshop — May 13th at 3:00 PM Eastern — walk away with up to 24 podcast topic ideas in under an hour! https://kpcreativemedia.com/4in40

Summer is coming, and your podcast doesn't have to suffer for it.

Batch recording before the warm weather hits is one of the smartest moves you can make for your podcast growth — and it doesn't have to be overwhelming. Kim breaks down why summer is a pattern disruptor for downloads and routines, what batch recording actually looks like (hint: two episodes ahead counts), and how to use solo episodes as your secret weapon when guests are impossible to schedule. She also shares her simple action plan for getting at least seven summer episodes done before June arrives, plus how the free 4 in 40 Workshop on May 13th at 3pm Eastern can help you walk away with four episode topics ready to record.

Your audience will be there when you show up. Make sure you do. Grab your spot at the free 4 in 40 Workshop at kpcreativemedia.com/4in40 — and go batch those episodes.

kpcreativemedia.com/4in40

Your podcast doesn’t need to be perfect to be powerful.

This conversation explores what it really takes to bring a podcast to life in a way that feels aligned, creative, and sustainable. From overcoming the discomfort of solo episodes to redefining sponsorship through collaboration, it offers a refreshing perspective on building something meaningful without rushing the process.

When you lead with creativity and intention, your podcast becomes more than content—it becomes an extension of your voice and your mission. Slowing down and trusting your path may be the very thing that allows your podcast to grow with ease and impact.

Connect with Aimee Carlson:

• dragonflyschool.earth
• sheforcecoach.com
• Creative Permission Slip Podcast
• kpcreativemedia.com

Mentioned in this episode:

Your Productivity Pulse: https://pod.link/1867957851

Burnout isn’t always about doing too much—it’s often about being out of alignment with who you truly are.

This conversation explores the deeper layers of burnout, especially for women who look successful on the outside but feel emotionally exhausted within. Through the lens of Human Design, we uncover how conditioning, emotional overwhelm, and misalignment can keep you stuck in cycles that rest alone won’t fix.

When you begin to understand your natural energy and how you’re meant to operate, everything starts to shift. Your decisions feel clearer, your visibility becomes more aligned, and your business begins to flow in a way that actually supports you instead of draining you.

Links referenced in this episode:

• me-her-us.com
• Exposing the Hidden Reality Podcast
• kpcreativemedia.com

Your podcast is only powerful if people can find it.

Keywords are not a technical trick, but the exact language your ideal listener is already using when searching for support, answers, and guidance. Understanding how different platforms like podcast apps, AI tools, and search engines interpret those words allows you to position your episodes in a way that increases visibility and connection.

By using simple structures like who, what, and context, you can create titles and descriptions that feel aligned, natural, and highly searchable. When your podcast speaks the same language as your audience, growth becomes a whole lot easier.

https://kpcreativemedia.com/news

https://kpcreativemedia.com/growth-clarity-call

Mentioned in this episode:

The Resilient Kid - https://pod.link/1572235687

If your podcast feels a little off lately, it may be time for a simple but powerful refresh.

As your voice, message, and confidence evolve, your podcast should evolve with you. Small elements like your intro, outro, CTAs, and ads can quietly impact how your audience engages with your content. When these pieces no longer feel aligned, your listeners can feel that shift too.

Refreshing your podcast does not mean starting over. It means refining what is already working so your message lands more clearly and connects more deeply.

https://kpcreativemedia.com/news

Boundaries might be the missing piece in your business growth.

For many women, the struggle isn’t visibility—it’s the beliefs and patterns underneath it. This conversation explores how childhood stories, people-pleasing, and guilt shape the way women show up in their businesses, and how redefining boundaries can lead to deeper alignment, confidence, and clarity.

When beliefs and boundaries come together, everything begins to shift. You start attracting the right people, showing up authentically, and building a business that feels as good as it looks.

Connect with Jen Anderson:

https://www.thankfulheartscoaching.com/

https://www.facebook.com/the.jennifer.anderson, https://www.instagram.com/the.jennifer.anderson/, https://www.linkedin.com/in/thejenniferanderson/

Her Podcast: Embrace Your Value

Connect with Kim:

https://kpcreativemedia.com/newsletter

AI is changing the way podcasters create content, but that doesn’t mean your authenticity has to disappear.

Many podcasters are wondering how to use AI tools without losing the heart and voice that make their show unique. From brainstorming topics to organizing outlines and repurposing content, AI can save time and simplify the production process. The key is remembering that technology should support your message rather than replace it.

When used intentionally, AI can become a helpful assistant in your podcast workflow while your stories, wisdom, and experiences remain at the center of the conversation. Your voice is still the most powerful tool you have.

Podcasting For Spiritual Women Newsletter

Technology is evolving quickly, and many spiritual entrepreneurs are wondering how AI fits into their businesses without compromising authenticity.

In this conversation, Kim Parkinson speaks with conscious business mentor Valerie Demont about the relationship between creativity, intuition, and artificial intelligence. They explore how podcast hosts can use AI tools to simplify production, structure ideas, and save time while still maintaining a genuine and personal voice.

The discussion also highlights the importance of grounding your energy before creating content and embracing imperfection when sharing your message. When used intentionally, AI can become a supportive tool that amplifies your creativity rather than replacing it.

Connect with Valerie Demont:

https://www.beingisthenewdoing.com/

Join my newsletter:

https://kpcreativemedia.com/newsletter

Your podcast may not be stuck. It may simply be in a different season than you think.

Many spiritual women entrepreneurs feel pressure to constantly grow, publish, monetize, and expand all at once. But podcast growth is not linear. There are seasons of launch and clarity, seasons of visibility and guesting, seasons of monetization and refining your client pathway, and even seasons of recalibration where boundaries and sustainability matter more than downloads.

When you understand the season your podcast is in, you stop pushing against yourself and start making aligned strategic decisions. Growth becomes intentional, your calls to action become clearer, and your podcast begins supporting your business in a way that feels sustainable and powerful.

https://kpcreativemedia.com/newsletter

Are you building authority with your podcast… or hiding behind interviews?

In this live coaching session, I sit down with Laura, host of Be Bold, Make Waves, to unpack what happens when your podcast becomes time consuming, download numbers feel discouraging, and you’re unsure whether your content is actually supporting your business growth.

Laura built a beautiful interview-based podcast with over 80 episodes. But she started questioning whether that format was positioning her as the expert in email marketing or simply connecting her audience to other people’s expertise.

This conversation dives deep into the strategic shifts that help women entrepreneurs transform their podcasts into true authority-building platforms.

Laura Kamark: https://laurakamark.com/

What if podcast visibility didn’t require you to show up on camera constantly?

Many spiritual women entrepreneurs believe growth only comes from reels, livestreams, and endless social posting. There is another path. Strategic, keyword-driven naming, optimized episode titles, passive link placement, and concentrated 72-hour visibility spikes can dramatically increase discoverability without burnout.

When you combine foundational SEO, borrowed visibility, and simple behind-the-scenes systems, your podcast begins working for you. Visibility becomes sustainable, searchable, and aligned with your energy — allowing your voice to flow and your business to grow.

https://kpcreativemedia.com/name-your-podcast

Mentioned in this episode:

Inspirations with Pastor Wanda B: https://pod.link/1863992925

Video doesn’t have to feel overwhelming to be effective. When you understand what each video format is designed to do, visibility becomes clearer and far more sustainable.

This conversation explores why perfection holds so many women back, how watch time reveals what’s really working, and why short-form video is about attraction rather than education. It offers grounded guidance for using reels, lives, and workshops in a way that supports growth instead of burnout.

If you’ve been questioning your video strategy or avoiding video altogether, this episode offers a refreshing and empowering perspective that brings visibility back into alignment.

Connect with Jamie Hayen:

Video Strategy Call: https://tidycal.com/jamiehayen/videostrategy

Assessment Video The Video Gap: https://golivegetclients.kartra.com/page/TheVideoGap

Get Started with Video in this Go Live Masterclass: https://golivegetclients.kartra.com/page/golivemasterclass

Jamie's Facebook Group:

https://www.facebook.com/groups/getvisible2grow

Connect with Kim:

https://kpcreativemedia.com/newsletter

Mentioned in this episode:

The Resilient Kid - https://pod.link/1572235687

Visibility doesn’t have to feel overwhelming or performative to actually work.

This conversation explores what podcast visibility really looks like for spiritual women entrepreneurs, breaking it down into organic, website-based, and effort-driven layers that support being found without burning out. Instead of pushing constant content or perfection, the focus is on choosing visibility actions that fit your energy, lifestyle, and season of business.

When visibility is treated as a practice rather than a performance, it becomes sustainable, empowering, and effective. Small, consistent steps can expand your reach, bring the right people into your world, and support the growth of your business in a way that feels aligned and doable.

https://kpcreativemedia.com/news

Mentioned in this episode:

Your Productivity Pulse: https://pod.link/1867957851