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5 Things Your Podcast Doesn't Need: Part 4
12 Sep 2024
00:16:37
The "5 Things Your Podcast Doesn't Need" series rolls on and today, in Part 4, we are taking a slight detour away from the attention spans of your listeners and focusing on an item that many podcasts feature, but don't necessarily need.
As podcasting has evolved, many things have changed and become available to this medium. One of them is the ease in which we can access podcast content on our devices.
Back in the day, the term "PODcast" was literal because you uploaded "internet radio episodes" to your iPod and consumed at will. This was a newfangled thing (as was downloading music onto a portable rectangle), and many shows featured the word "podcast" so people knew what they were accessing.
Today, the question needs to be asked: Does the word "podcast" still need to be used?
I'm exploring this and more in today's episode. Enjoy!
RESOURCE MENTIONED: Hello My Name Is Awesome - brand name guide written by Alexandra Watkins | Pick up your copy today ____________________________________
On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Want to know the most annoying word on a podcast? Then this episode of Podcast Theory is for you!
This is Part 3 of 5 in my series "5 Things Your Podcast Doesn't Need" and today, I'm covering another item that keep your listener from getting to the heart of your content once they click play.
If you listened to Parts 1 & 2 in this series, you discovered that attention spans are at an all-time low for adults (clocking in at a whopping 8.25 seconds).
With that number in mind, getting your listener to the main reason they clicked play on your podcast episodes is at an all-time high.
In this episode, you'll discover something that can easily be removed from your production and, if need be, used in a better way to keep your listeners invested until they reach the end of your episode. ____________________________________
On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
In Part 1 of this 5-part series, I shared some scary numbers regarding the attention span of adults in 2024 and why this is important for podcast creators to consider when laying out their content.
I'm building upon those points in Part 2 today as I share another item your podcast episodes don't need and, ultimately, diminishes your listener's experience if you do it too much.
This particular item can:
- Put more work on your plate - Take more time than it's worth - Make things awkward for your guest - Accomplish more if the guest does it themselves ____________________________________
On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Since first becoming a thing over 20 years ago, podcasts have evolved in numerous ways. From methods of production to repurposing to actual content that makes up the shows you love, creators have embarked on a wild journey to connect you to their brands through this incredible, constantly-growing medium.
As you put your content together, there are some items you may hear on other podcasts that you want to include...and, just as much, some items you don't.
Over the course of the next five episodes of Podcast Theory, I'm going to share some items you've undoubtedly heard on other podcasts (or potentially included in your own production) and let you know why your podcast will better serve your listeners if you DON'T include these things going forward.
In this episode, you'll discover how you can get your listeners to the heart of your content in a fast, efficient way while saving yourself time as well.
Attention spans (or the lack thereof) are incredibly important to keep in mind as you put your content together for your brand. You want to ensure your target customers hear the right things.
But if they lose focus because you aren't getting to the right things fast enough, all is lost. ____________________________________
On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Make Your Podcast Guest Pitch Better In 30 Seconds. Step 1...
29 Aug 2024
00:23:28
If you're a podcaster, I'm sure you'll agree with me: the majority of podcast guest pitches (or presentations) SUCK.
In surround sound. With the volume turned all the way up.
Leaning into podcast guesting is a great way to grow your brand, spread the word about your podcast, showcase expertise, and position yourself for increased visibility.
But if you don't land the guest spot because your guest pitch isn't on point, you'll never experience any of those (plus many more) benefits.
In this episode of Podcast Theory, I'm covering where professionals looking for guest spots on podcasts are missing the mark and how you can improve YOUR pitch to secure more appearances that will elevate your brand.
Having a better understanding of what you need to say and how you should approach podcast hosts you want to collaborate with will lead to much better results. Period. ____________________________________
On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.
And just in case you miss the sessions live, they'll be right here in your favorite podcast app filed under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Yes, It's Easy to Start a Podcast. But It's Hard to Do This...
27 Aug 2024
00:15:31
I've been getting inundated with an ad on Facebook and Instagram lately and I'm sure the reason why is because I watch it in disgust every time it pops up. Basically, I'm telling the algorithm I want to watch straight up garbage.
But that's a story for another day.
This ad starts out "Starting a podcast is easy!"
And, yes...I'll admit...STARTING a podcast IS easy.
But what happens once you start is what truly tells the story of what you'll accomplish with your show.
On this episode of Podcast Theory, I'm spending a few minutes talking about what REALLY matters once you get your podcast off the ground.
It's not just about getting started. It's about bringing longevity into play. Click play to learn more!
____________________________________
On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.
And just in case you miss the sessions live, they'll be right here in your favorite podcast app filed under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
You Will NEVER Stop Podcasting at 3 Episodes After Hearing This
22 Aug 2024
00:21:38
Depending on what website you land on or podcast you listen to, you're more than likely going to encounter some very ugly statistics about podcast launch success rates.
The one I've grabbed hold of recently states that 90% of new podcasts DON'T GET BEYOND THREE EPISODES!!!
This...is simply unacceptable. And it's time for a reality check.
If you want to utilize the podcast medium for your business, you need to be strategic and set yourself up for long-term success.
I have a pretty good idea why that aforementioned statistic exists and I'm sharing my thoughts on how BRUTALLY EASY it is to blow that number out of the water on this episode of Podcast Theory.
If seeing numbers like that has soured your thoughts on podcasting or put you in a holding pattern on getting your own show off the ground, you need to consume this episode and discover how you can end up on the right side of the statistics.
Get ready...this is a message you DON'T want to miss. ____________________________________
On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.
And just in case you miss the sessions live, they'll be right here in your favorite podcast app filed under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
5 Solid Ways to Repurpose Your Podcast Transcripts
20 Aug 2024
00:23:59
RECORDED LIVE TUESDAY, AUGUST 20TH
Podcast Theory is back! And we are picking up right where we left off...
On the last installment of Podcast Theory, I shared some out-of-the-box ways to repurpose the videos from your podcast recordings.
Today, I'm going to dive into how to use your transcripts to save time and produce impactful content to utilize throughout your digital footprint.
From blog posts to newsletters, your transcripts deliver a ton of useful information. Discover how to use all of it in a powerful way!
Going forward, Podcast Theory will go live on Tuesdays and Thursdays at 12:00pm EST on the Bombtrack Media Facebook Page and YouTube Channel, as well as my personal LinkedIn page.
The audio from each episode will release shortly thereafter on your favorite podcast listening app.
RESOURCE MENTIONED:
Check out Minvo for all your content repurposing needs! Click here to learn more ____________________________________
On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.
And just in case you miss the sessions live, they'll be right here in your favorite podcast app filed under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
5 Out-of-the-Box Ways to Repurpose Podcast Video Content | Podcast Theory Live 7.16.24
16 Jul 2024
00:18:56
REPLAY OF PODCAST THEORY LIVE 7.16.24
It's 2024. And these days, it's hard to find podcasts recordings taking place without video being attached to the process.
Undoubtedly, there are still podcasters leaning into audio only. But with virtual recording sessions via Streamyard, Riverside, etc. becoming the accepted standard in the podcast space, video makes the connection between collaborators stronger AND provides a dynamic piece of content that can be utilized in a number of ways.
The video component of podcast recordings can be used short-form clips shared via Instagram and Facebook Reels, YouTube Shorts, and TikTok, as well as longer-form and full-length formats for YouTube and Vimeo.
But in this installment of Podcast Theory Live, I'm going to share five unique, out-of-the-box ways to repurpose and leverage your podcast video content you may not have thought about.
The beauty of podcast content lays in its versatility and trying different things to maximize said content can open up new doors to opportunities and relationships that can absolutely change the game!
MENTIONED IN THIS EPISODE: Connect with Megan Shields at Chimehouse Media and discover how to use your video content for paid social media ad campaigns!
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Why Is Repurposing Such a Vital Piece of the Podcasting Puzzle? | Podcast Theory Live 7.15.24
15 Jul 2024
00:20:13
REPLAY OF PODCAST THEORY LIVE 7.15.24
Did you know when you create a podcast episode, you give yourself access to a plethora of content that can be utilized throughout your digital brand presence?
It's true! Not only do you have the ability to impact your audience clamoring for dynamic audio content, you can repurpose said content and utilize it for:
✅ Short and long-form videos ✅ Blog posts ✅ Social media posts ✅ Email newsletters ✅ Website content ✅ Webinars ✅ The framework of a book
And the list goes on.
On this installment of Podcast Theory Live, I'm sharing why repurposing your podcast content is such a vital piece of the podcasting puzzle, as well as why it gives you the ability to work smarter not harder.
This approach doesn't just apply to hosts and creators...it also applies to guests as well. If you're utilizing podcast guesting as a means of building your brand presence, there are ways to use that content for your own benefits, as well as the podcast you're appearing on.
Today's installment kicks off a small series of episodes dedicated to the power of repurposing and how to maximize your content creation initiatives.
Be sure to subscribe to the Bombtrack Media YouTube channel and click the bell so you're the first to know when new content drops and livestreams officially begin! ____________________________________
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Podcast Therapy: Showing Up For All The Right Reasons | Podcast Theory Live 7.12.24
12 Jul 2024
00:21:40
REPLAY OF PODCAST THEORY LIVE 7.12.24
It's the return of Podcast Therapy!
In Season 3, I started doing these sessions once a week and I'm happy to report this series is making a comeback.
In today's installment, I'm going to talk about why it's important to show up to your podcast for all the right reasons.
If you haven't heard my story, I got into podcasting out of spite. I had a troll confront me on Twitter who happened to be a podcaster and I wanted to prove I could do it better than him.
I have no idea what I thought I was going to accomplish with that mindset, but I was incredibly fortunate to discover my calling...partially by accident.
Almost 10 years later and I'm still going strong, leaning into podcasting and livestreaming pretty much every day of the week. ____________________________________
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Let's Remove the Unneeded Element of Perfection From Podcasting | Podcast Theory Live 7.10.24
10 Jul 2024
00:14:48
REPLAY OF PODCAST THEORY LIVE 7.10.24
With many things in life, the pursuit of perfection will derail us early in the game or, because perfection seems unattainable, prevents us from taking the initial steps to getting started.
I've got news for you: perfection IS unattainable. And thinking you can produce a perfect podcast is a fool's errand.
Today on Podcast Theory Live, I'm sharing my thoughts on perfection in the podcast space and why we need to do our part to make it go away.
I'll also share how livestreaming has helped me lean into this belief even more - leading me to embrace some of the flaws and work harder to communicate a clear message to my audience.
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
What Would I Do Differently If I Was Starting Podcasting Fresh Today? | Podcast Theory Live 7.9.24
09 Jul 2024
00:21:51
REPLAY OF PODCAST THEORY LIVE 7.9.24
I've been part of the podcasting world in one way, shape, or form since 2015 and, without question, I've seen a lot of things change, evolve, even go away completely.
Yesterday, I was building out a new video series and reflecting on how far I've come over the past decade in regards to confidence, delivery, speaking ability, and sharing my message in a clear, concise fashion.
It got me wondering: if I was coming into podcasting right now, for the very first time, what would I do differently today that I didn't do 10 years ago?
On this episode of Podcast Theory Live, I'm going to share my thoughts. If you're in the position of getting a new podcast launched or just broke into the podcasting scene, come learn from my mistakes so you can do things better than me! ____________________________________
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
3 Ways to Avoid Podfade Like a Podcast Pro | Podcast Theory Live 7.8.24
08 Jul 2024
00:25:42
REPLAY OF PODCAST THEORY LIVE 7.8.24
One of the biggest epidemics in the podcast space is podfade (when a show's creator stops releasing new content out of the blue with no announcement).
A recent statistic that was shared in one of my communities is that a whopping 90% of podcasters don't get beyond their THIRD episode.
That's a total shame. Especially when you consider the creators of these shows most likely had a ton of energy and a ton of passion for bringing their podcast to the world.
But once the work began and a million listeners didn't flood in, the passion waned.
Of course, you and I both realize those are unrealistic expectations. But often times, podcasters and creators can get too fixated on the wrong metrics, losing sight of why they started their podcast in the first place.
Today on Podcast Theory Live, I'm going to dive into the subject of podfade and share three ways it can be avoided like the plague.
If you want to succeed in podcasting, a commitment to building your show and your skills over time is imperative.
Click that play button and discover how to make it happen! ____________________________________
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Make the Main Thing the ONLY Thing | Podcast Theory Live 7.2.24
02 Jul 2024
00:13:17
REPLAY OF PODCAST THEORY LIVE 7.2.24
In podcasting, just like life, we often find ourselves focusing on too many things at once. When we do this, it spreads our bandwidth thin and we put less emphasis where it needs to be.
These overwhelming feelings are often the driving force behind those ugly words we hate to hear:
Depression.
Burnout.
Podfade.
Failure.
But let's take a moment to simplify things.
What if we just focused on ONE thing...the MAIN thing...and let everything else fall into place?
In this episode of Podcast Theory Live, I'm digging into the philosophy of focusing on one thing and making it the main thing...with a podcasting spin, of course!
Credit where credit's due: Alex Sanfilippo, Founder of PodMatch, spoke about this during his presentation at the Empowered Podcasting Conference and his point resonated very strongly with me.
No matter what your main thing is, make sure it's front and center with everything you do. ____________________________________
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
5 Big Takeaways From The Inaugural Empowered Podcasting Conference | Podcast Theory Live 7.1.24
01 Jul 2024
00:25:56
REPLAY OF PODCAST THEORY LIVE 7.1.24
The first-ever Empowered Podcasting Conference went down June 28th thru June 30th with podcasters, creators, and livestreamers from around the world coming together in Charlotte, NC.
The event was a true testament of community and the knowledge and wisdom that was shared throughout the weekend has the podcast world buzzing.
I was part of the festivities, handling some emcee duties and moderating a panel discussion on how podcasting is becoming a better version of social media.
Now that the event is in the history books, it's time to reflect on the weekend that was.
In this installment of Podcast Theory Live, I'm sharing five of my big takeaways from the inaugural Empowered Podcasting Conference.
Discover what you may have missed if you weren't in attendance or, if you WERE in attendance, relive some of the great things that took place in Charlotte. ____________________________________
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
That Time I Forgot to Press Record | Podcast Theory Live 6.28.24
28 Jun 2024
00:12:54
REPLAY OF PODCAST THEORY LIVE 6.28.24
Ask any podcaster who's been at this for a while and, more than likely, they've experienced the story I'm telling today in some way, shape, or form.
In today's installment of Podcast Theory Live, I'm wrapping up my 5-part series of wild and crazy experiences I've had in the podcast space and this one...it's a doozy.
Well, maybe "doozy" is too strong a word...
Or a word I shouldn't be using at all because, well, it's stupid...
But I will say it's a fundamental step every podcaster needs to be aware of and, once you make the mistake once, you find a way to NEVER make it again.
Enjoy! ____________________________________
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
That Time I Was Asked the Worst Question Ever | Podcast Theory Live 6.27.24
27 Jun 2024
00:12:00
REPLAY OF PODCAST THEORY LIVE 6.27.24
If you've ever been a guest on a podcast, you've more than likely been asked some questions that simply didn't jive with you.
Perhaps they made you completely uncomfortable...
Or maybe they were just plain out of bounds and the host didn't care.
Or...perhaps the host asked you THE WORST question you can get when you're a guest on a podcast because it reveals they did NO preparation for your collaboration.
In this installment of Podcast Theory Live, I'm telling the story about the time I was asked what is easily my least favorite question as a podcast guest.
If you're a host or aspire to be one, DON'T. DO. THIS.
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Here's How I Learned Listener Experience Is EVERYTHING | Podcast Theory Live 6.26.24
26 Jun 2024
00:14:05
REPLAY OF PODCAST THEORY LIVE 6.26.24
There's an unwritten rule in podcasting that stands above the rest: Listener Experience is EVERYTHING.
If you aren't respecting the experience you provide for your listeners, chances are they won't be your listeners for long.
You only have one chance to make a good impression in this space and, as more podcasts become readily available for people to consume, that belief is even more prevalent.
In order to capture your listener's attention, you need to deliver a quality product...
A lesson I learned in a very painful way.
In this installment of Podcast Theory Live, I'm telling TWO stories where I completely neglected listener experience.
But when I went to edit the episodes, it hit me how important this aspect of podcasting truly is.
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Why You Need to Set Clear Expectations For Guests | Podcast Theory Live 6.24.24
24 Jun 2024
00:13:02
Replay of Podcast Theory Live 6.24.24
A podcast guest can add tremendous value to your show.
But if you don't set them up with the proper expectations for what you need from them...they may end up signing on to record with you while driving in rush hour traffic.
Yep, this happened to me once...and it immediately made me realize my mistake.
In this installment of Podcast Theory Live, I'm kicking off a 5-part series where I share some of the crazy stories that I've experienced in my near-decade in the podcast industry.
I'll also be sharing the lesson I learned from each of these stories.
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
10 Reasons to Book a Podcast Strategy VIP Day With Me | Podcast Theory Live 6.14.24
14 Jun 2024
00:36:13
REPLAY OF PODCAST THEORY LIVE 6.14.24
Starting a podcast is not an easy task, regardless of what that one "gooroo" on Instagram might have told you in some 30-second Reel.
Is it rewarding? Absolutely.
But does it also require the right mindset, a sound strategy, and an unwavering commitment to not only START a podcast, but keep things going with consistency? ABSOLUTELY.
In this episode of Podcast Theory Live, I'm breaking down my new Podcast Strategy VIP Day and sharing 10 reasons why you should consider joining me for this session if you're ready to launch a podcast OR knock the dust off and make improvements to an existing one.
One thing I wish someone would've told me when I first started podcasting: You don't know what you don't know.
And that's the guidance I want to bring to you.
Together, we will:
✅ Answer your burning questions about podcasting ✅ Dive deep into your podcast ideas ✅ Design your comprehensive podcasting strategy ✅ Build your production and marketing infrastructure ✅ Establish the proper branding for your podcast ✅ Lay out your podcast's first season and initial launch strategy ✅ Instill the right mindset to succeed at podcasting long-term
By time your VIP Day is over, you will be in a position where the only thing left to do will be to press record and bring your podcast to life!
Trying to start a podcast on your own, ESPECIALLY if you've never done it before, is a recipe for disaster.
Discover how a Podcast Strategy VIP Day will set you up for growth and success in the podcast space.
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Stop Dropping the Ball With Connection & Outreach | Podcast Theory Live 6.13.24
13 Jun 2024
00:15:06
REPLAY OF PODCAST THEORY LIVE 6.13.24
Guess what? Not everyone needs your shit.
Guess what else? Not everyone needs MY shit.
As hard as it may be to accept, the whole world did not wake up this morning needing exactly what you have to offer.
Nor does any podcaster need to bring you on their show as a guest because you explain to them how much success you've achieved.
One of the biggest issues plaguing the digital world is connection and outreach. There are too many people "pitch slapping" others from jump, taking no time to get to know an individual, discovering what's working for them and what isn't, and seeing if they truly have a solution that can help solve their specific problem.
Likewise, many aspiring podcast guests are focusing too much on their own accomplishments and accolades instead of letting podcasters know why they believe their show aligns with their mission and message.
I firmly believe the best way to cut through the noise in today's world is to be a genuine human. It's less stressful and will lead to far better results at the end of the day.
In this installment of Podcast Theory Live, I'm sharing what I've been experiencing in this arena lately and why it's important to bring a humanistic approach to connection, outreach, and overall communication.
____________________________________
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Are You Maximizing Your Podcast Experience? | Podcast Theory Live 6.12.24
12 Jun 2024
00:20:36
REPLAY OF PODCAST THEORY LIVE 6.12.24
When you hear the term 'podcasting,' what comes to mind?
For many, it's the act of creating audio content that's shared through apps like Apple Podcasts, Spotify, iHeart, and more.
While that answer is indeed accurate, podcasts have evolved and offer so much more that often gets overlooked by creators AND those who leverage the medium to make guest appearances.
In Episode 3 of Podcast Theory Live, I'm diving into how you can maximize the time you put into your podcast and get the most from your efforts, whether you're producing your own podcast or bringing your knowledge and expertise to the mic as a guest.
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
5 Things I've Learned About Livestreaming So Far | Podcast Theory Live 6.11.24
11 Jun 2024
00:15:00
REPLAY OF PODCAST THEORY LIVE FROM 6.11.24
I came into 2024 knowing I wanted to make livestreaming a part of my production process...I just wasn't sure where it would fit and how I should proceed.
Where I landed was doing a weekly livestream called Let's Blow This Up Live, an extension of my new podcast, aptly named Let's Blow This Up.
I immediately fell in love with the process of livestreaming and knew I needed more!
Hence, Podcast Theory Live, the very livestream you're consuming as we speak, was born.
Now, admittedly, I'm still new at this. Yes, I've been podcasting for nearly a decade, but going live on a consistent basis is still a new venture (Let's Blow This Up Live started May 8th, 2024, just a tad over a month removed from the production of today's daily livestream).
In no way, shape, or form am I an expert...but I've definitely learned a few things to this point that I'd like to share.
Perhaps it's JUST the piece of advice you need to hear to get your own livestream up and running. ____________________________________
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Is Podcasting the New SOCIAL Media? | Podcast Theory Live 6.10.24
10 Jun 2024
00:14:38
REPLAY OF PODCAST THEORY LIVE FROM 6.10.24
It's no secret the face of "social" media has changed.
Today, networks like Facebook, Instagram, TikTok, and others have become ad and algorithm-driven, making it increasingly difficult to maintain social standards once championed and rewarded by these platforms. Oftentimes, it's hard to even tell if you're connecting with a real person or a bot dead set on scamming you.
With podcasting, you always know you're connecting with a real person and, when value is front of mind with all parties involved, the opportunities for relationships to spark and big ideas to unfold is elevated in spades.
If you ask me, podcasting has become the new SOCIAL media of our world and brands, businesses, entrepreneurs, and professionals at all levels need to make it part of their communication structure.
This is the debut installment of Podcast Theory Live and I couldn't think of a better topic to tackle as I get this new series off the ground.
____________________________________
Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.
Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold.
But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Strap in, my friend...because Season 4 of Podcast Theory has arrived!
The 4th season of this show is dedicated to housing replays of the daily livestreams of Podcast Theory Live, taking place every weekday on the Bombtrack Media YouTube Channel.
I encourage you to join me live so you can interact with me during the livestreams. But, in case you can't be there as those episodes unfold, you can catch the replays right here on your favorite podcast listening and streaming app.
In this Season 4 Kickoff, I'm breaking down what's happening this season and set the table for what you can expect from Season 5 of Podcast Theory and beyond.
Smash that play button...because spoiler alert...Podcast Theory is back!
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
What's Old Is New(ish) Again | An Introduction to Podcast Theory
01 Feb 2024
00:06:43
Welcome to Podcast Theory!
This show has undergone some changes since its launch in 2021, including a couple rebrands, name changes, and format adjustments.
But overall, the mission of providing content to help you become a better podcaster has remained in tact.
Today, I am officially dubbing this show as Podcast Theory going forward.
In this brief introductory episode, discover what's on tap for Podcast Theory as new seasons get set to go live.
Podcast Theory will be produced in seasonal format and each season will have a featured co-host joining me to talk about various aspects of podcasting. From production to hosting to guesting to marketing and every point in between, we've got the lowdown to help transform you into a straightshooting podcaster with upper management written all over you!
Upcoming seasons of Podcast Theory (combined with the archives of this show previously known as Pod Theory and, for a hot minute, Solo Podcasting Simplified) are designed to elevate your podcast game. Please feel free to submit any topics you'd like covered in future seasons or any burning questions you'd like answered to jason@bombtrackmedia.com.
The first season of Podcast Theory (Season 4 in this podcast's catalog) will come your way Spring 2024. In the mean time, take a moment to jump back in the archives and discover what you've missed so far.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Podcast Therapy: Why Do People Love Podcasts So Much?
03 Aug 2023
00:11:01
The reasons why people love podcasts is pretty subjective.
For starters, they could get attached to the host and tune in every episode just to hear what he or she has to say.
Perhaps the podcast features valuable guests you don't want to miss.
Maybe it's because every time they listen, they learn something new that can be implemented into their life on a personal or professional level.
Hell, it could be because a podcast allows for an escape from their everyday life...even if for a few minutes.
It could be any of these reasons or something completely different, but there's one common denominator that makes podcasts such an important part of people's lives:
Podcasts are passive.
That means podcasts can be consumed without one having their full attention dedicated to said consumption.
You can put on a podcast and take a walk, get in a workout, make your morning or afternoon commute more enjoyable, even get some chores around the house completed.
All while swinging to the sweet sounds of your favorite podcast content provider.
Podcasts play a meaningful role in people's lives because they enjoy the content while partaking in something else they enjoy.
Or, at the very least, a solid podcast can make the not-so-enjoyable moments a little bit easier to stomach.
This is why you can't ignore bringing a podcast into your business practices. The connections you build are too powerful to forego.
In this episode of Solo Podcasting Simplified, it's another installment of Podcast Therapy and, just like the title suggests, I'll be sharing why people love podcasts so much, as well as why you can't ignore building a podcast of your own based on that love affair.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
If you listened to Episode 012 of Solo Podcasting Simplified, you know my guest, Mickey Anderson, and I spent our entire conversation unpacking strategies for leveraging a solo podcast within your brand.
And by far, one of the most important aspects we focused on was utilizing your website to feature your podcast content.
Or, building a separate website 100% dedicated to your podcast production.
Why is this so important?
We discussed a variety of reasons:
The SEO benefits
The value podcast content adds to your website
The value podcast content adds to your overall brand should you ever choose to exit your business
Podcasting has evolved beyond just being an audio format.
The content found within your podcast can be extracted and used to provide impact and transformation to people who discover you, but may not necessarily listen to podcasts.
Today, podcast content is often discovered through search engines like Google and YouTube on a daily basis.
And if you don't optimize your content for discoverability through your website, you're leaving huge opportunity and a great deal of potential money on the table.
In this episode of Solo Podcasting Simplified, I'm diving deeper into the importance of leveraging your website to showcase your podcast content and sharing some tips to help you make it happen with ease.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
The Important Pieces of the Solo Podcasting Puzzle You Can't Ignore with Mickey Anderson
01 Aug 2023
00:35:25
Having a podcast is great. The value it brings to your brand cannot be overlooked or ignored.
The connection you build with current and potential clients is profound and each episode you publish provides further social proof that you're a true thought leader in your niche that people can learn from.
You also have an amazing opportunity to connect with fellow like-minded professionals, thus amplifying your reach and expanding your network.
A podcast serves as a consistent, reliable content distribution channel that allows you to effectively project your message to a targeted audience and communicate how you can help them achieve the transformation they seek.
The content found within your podcast can be repurposed and utilized on other channels, such as websites, blogs, YouTube, and social media.
This, in turn, fuels the growth of your brand presence and moves you closer to closing new business, thus fueling more growth, and so on, and so on.
And when your podcast is of the solo variety (meaning you're the primary voice on the majority of episodes delivering value, wisdom, and transformative insight), listeners who resonate with your message will feel the impact from you...and you alone.
Building a solo podcast directly related to your brand and leveraging the content you create to the fullest extent is going to provide you with a bona fide path to connectivity with current and potential customers the likes of which you've never experienced.
That type of impact is impossible to exclude from your overall brand-building strategy.
In Episode 012 of Solo Podcasting Simplified, I'm proud to share the mic with this podcast's first guest, the Marketing Closer herself, Mickey Anderson.
Mickey is a wealth of knowledge on content strategy, marketing concepts, and how to best use solo content to position yourself as a resource your industry needs.
Join Mickey and I for an in-depth conversation about:
Solo podcast strategy
How to use solo content to position yourself as a thought leader
The value a podcast adds to your brand
The importance of using your content to amplify your website presence
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Podcast Therapy: The Truth About Consistency In Podcasting Revealed
27 Jul 2023
00:11:43
Consistency is vital to success in podcasting.
The more consistent you are with content creation, actively communicating with listeners, and having compelling, captivating conversations with guests (when and if you feature guests), the more well-rounded podcaster you'll become.
You'll also develop and hone skills that transfer to other aspects of your life, including but not limited to how you communicate with friends, colleagues, clients, and loved ones, and how you present your message on stage, on conference calls, and in virtual and in-person meetings.
But consistency in podcasting doesn't just refer to a commitment to mastering your craft.
Consistency is also about being there for your audience when you say you'll be.
When you bring new content to your audience on a consistent basis, they will not only get more invested in the content you produce, but they'll begin working this content into their routine.
For example, if you publish new episodes every Thursday, a loyal listener will use their time at the gym or on their morning commute to consume your latest release.
They expect it. And when it's not there, they will find something else to fill the void.
When that happens, you run the risk of losing that listener and it may be hard to get them back simply because they only have so many hours a week to dedicate to podcast consumption.
Maintaining consistency will keep listeners in place and continue to establish a high level of trust with each of them.
But it's also important to understand that consistency in podcasting does not mean you need to overextend yourself and let burnout creep into the equation.
Episode 011 of Solo Podcasting Simplified features the next installment in the Podcast Therapy series and I'm revealing the truth about consistency in podcasting.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Here's Why I'm Breaking Up With Social Media (For Now)
26 Jul 2023
00:17:37
Social media has woven itself into the fabric of society.
At this point in time, is it even possible to imagine a world without it?
The sheer connectivity networks like Facebook, Twitter, Instagram, TikTok, etc. have brought to our lives cannot be overlooked, overshadowed, or under-appreciated.
I've been part of the social media vortex since the early 2000s since MySpace wasn't just a thing, it was the thing.
Hell, if you go back into the late 90s (yes, I'm totally dating myself here), I was all over the trailblazing outlets like Yahoo! Chat, AOL Instant Messenger, and ICQ. Those platforms may not have been considered social "media," but they certainly served as a precursor to the far more cutting-edge, innovative networks we inhabit today.
Over the years, I've leaned into social media heavily.
From extolling its virtues through a small social media marketing company I operated with my best friend to once claiming you don't need a website if you have a strong social media presence on a podcast (crazy, right?) to leveraging it in a variety of ways both personally and professionally, social media has been a major part of my life.
So why, after all this time and all this love for the world of social media, have I made the decision to break up with these platforms?
In Episode 010 of Solo Podcasting Simplified, I share why I've made the decision to break up with social media and focus my attention where it can best serve you. I also share some commentary on the state of social media and why this is the right time for me to make this move.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
What is the Ideal Length For a Solo Podcast Episode?
25 Jul 2023
00:18:05
How long should a podcast episode be?
If you've been looking for a question that has a myriad of answers, this is the one.
When you look at the number of podcasts actively producing content today, it's hard to pinpoint a specific timeframe because all of them are so different.
Some podcasts clock in around five minutes.
Others go 2-3 hours.
According to The Social Shepard website, the average podcast length is 20-40 minutes.
OK, so how do you make sense of this wide range of times and determine what works for your solo podcast?
It's not as complicated as it may seem.
In reality, there are just two key factors to focus on that will help you create content your ideal listeners want to consume without putting you in a position to break your back trying to keep up with a laborious production schedule.
In Episode 009 of Solo Podcasting Simplified, I'm sharing the ideal length for your solo podcast productions, as well as debunking some of the common misconceptions about podcast episode length you've most likely encountered.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Podcast Therapy: Success In Podcasting Begins With Mindset
20 Jul 2023
00:09:51
Why do so many podcasters fail?
There are a number of factors that can contribute to a podcaster pulling the plug on their show in the very early stages.
Many times, new podcasters enter the fray with unrealistic expectations about podcasting being easy and the whole world showing up to listen just because a new episode was published.
In addition, new podcasters often get fixated on download metrics and believe this is the only way to gauge success for their show.
Sometimes, podcasters get overwhelmed with the amount of work it takes to manage and maintain a podcast, meaning they didn't properly plan time into their schedule to carry out the tasks of production, communication, and promotion.
And in some instances, new podcast creators venture too far outside their zone of genius and try to create content that doesn't excite them or doesn't speak to their target audience, causing them to become disengaged, burnt out, and unhappy with the act of creating new content.
These are just a few potential reasons why someone may abandon their podcast efforts...
...and each of these items could've been avoided if these creators took time to establish a winning mindset before they ever pressed record.
Episode 008 of Solo Podcasting Simplified features your first dose of Podcast Therapy! I'll be airing these therapy sessions weekly to help you with various aspects of podcasting. In the premiere installment, I'm zeroing in on what I feel is the most important element of successful podcasting: establishing the right mindset.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Niche Down 'til It Hurts: Why You Need to Be Laser-Focused With Your Content
19 Jul 2023
00:17:48
The digital landscape you and I exist in today is filled with a plethora of answers and information as far as the eye can see.
What's good about this is the fact that answers are always at our fingertips.
What's bad is it can get incredibly difficult to filter through the minutia of content thrust upon us to find relevant information that resonates and brings game-changing wisdom into our lives.
If you're a coach or consultant who's adding content to the mix in any capacity, it's incredibly important not to get lost in the aforementioned minutia and, instead, generate content that serves a specific purpose and connects with people when they intentionally search for it.
Let's break that down...
Simply posting a link to your most recent podcast episode, blog post, etc. on Twitter, Instagram, LinkedIn, etc. will do little to bring new listeners over to your show...as you may have experienced.
With the sheer amount of content that's being spilled on to social media simultaneously, it can be next to impossible to even get your posts seen...let alone have them break someone free of their 'scroll hole' to listen to your podcast.
But if you build content for a specific purpose that's aimed at a specific person looking to solve a specific problem AND you build it in a way that's SEO-friendly and easy to discover when intentional search is conducted, your chances of making a genuine connection and gaining a loyal follower/listener/viewer/reader increases dramatically.
When you DO make connections on social media, your first step should be to move the conversation to a channel where you have more control (i.e., an email list).
And you have a much better chance of making that happen if you give your new connection exactly what they're looking for.
This can be accomplished with a solo podcast, but the philosophy of niching down, providing more focused content, and leaning into an area of specialization transcends the podcast medium and should be applied to everything you do.
In Episode 007 of Solo Podcasting Simplified, I break down why getting laser-focused with your solo podcast content, as well as the products and services you provide your customers, will help you cut through the noise and stand out in a crowded digital landscape.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
4 Impactful Ways Coaches Can Stand Out With a Solo Podcast
18 Jul 2023
00:21:35
If you're a coach or consultant, you spend a great deal of time providing assistance, guidance, and motivation to your audience.
And that audience most likely consists of people in your inner circle - the ones who've taken the step towards investing monetarily in your knowledge and expertise - as well as your those who are part of your ecosystem, but haven't yet made any sort of financial investment in your guidance.
Both serve as tremendous assets to your brand and speaking to each entity with clarity and confidence will strengthen your relationship with existing customers and clients while building trust with potential ones as you move them closer to the transformation they seek.
Solo podcasting can serve as a key catalyst for relaying your message and establishing strong relationships that grow your brand. This method of content creation should not be overlooked by any coach or consultant due to the effectiveness each episode carries with it.
In Episode 006 of Solo Podcasting Simplified, I share four impactful ways you can use this the solo podcasting approach to your advantage and turn your podcast into a primary resource in your coaching and consulting business.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
If you've ever read Think and Grow Rich by Napoleon Hill, you're fully aware how much stock the great author and thought leader puts in mastermind groups.
In fact, his belief in these groups is so strong, he feels anyone who strays from the power built within said mastermind is destined to fail.
As the legend states:
“Maintain perfect harmony between yourself and every member of your mastermind group. If you fail to carry out this instruction to the letter, you may expect to meet with failure. The master mind principle cannot obtain where perfect harmony does not prevail.”
According to The Success Alliance, mastermind groups offer a combination of brainstorming, education, peer accountability, and support to sharpen your business and personal skills.
A mastermind group helps you and your mastermind group members achieve success. Members challenge each other to set strong goals, and more importantly, to accomplish them.
There's no question that training has gravitated more towards the group setting in today's world as collective groups working with synergy have proven to produce tangible results for those involved and engaged.
Strength in community and having consistent support and encouragement cannot be overlooked.
That's why I built The Solo Podcaster's Mastermind.
In Episode 005 of Solo Podcasting Simplified, I provide an inside look at The Solo Podcaster's Mastermind and give you all the reasons in the world to join! Throughout this episode, I'll explain the aspects that make up the mastermind, the skills you'll take away, and how we'll work together to get your podcast launched or retuned within 60 days.
PLEASE NOTE: I have closed The Solo Podcaster's Mastermind.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
The Most Common Mistake Podcasters Make That You Can Avoid
13 Jul 2023
00:23:41
It's inevitable that somewhere along the lines in your podcast journey, you're going to make some mistakes.
None of us are immune to it and no one in this space has built anything with absolute perfection.
And there's nothing wrong with that. Perfection is boring.
Mistakes aren't a bad thing...as long as you learn and grow from them.
But too often in the podcast space, those common mistakes are ones that lead to creators throwing in the towel far too soon. They let mistakes derail their efforts and they bail before any true growth is felt or real breakthrough experienced.
The numbers don't lie.
According to a thread on Reddit:
90% of podcasts don't get beyond the 3rd episode
To be in the top 1% of podcasts in the world, you only need to publish 21 episodes of your podcast
Those are scary statistics.
But they're also reassuring statistics for podcasters like you who are ready to proceed with reasonable expectations and a strong plan of action for growth, consistency, and success.
You may have heard people say the podcast medium is oversaturated or there are too many podcasts in their niche to stand out.
But in reality, the number of podcasts producing new content consistently is a small fraction of the total number of podcasts listed.
And, most importantly, no other podcast on the planet features your unique story, your unique perspective, and your unique way of making connections and bringing value to someone's life.
While others are making mistakes and letting it deflate their ego, you're learning from yours and capitalizing on each one so your next production is poised to make you stand out.
On Episode 004 of Solo Podcasting Simplified, I break down some of the most common podcasting mistakes creators make with their show. I also share my thoughts on a mistake myself, along with many podcast creators and producers, are making today as we speak.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
3 Bulletproof Ways to Speak With Confidence As a Solo Podcaster
12 Jul 2023
00:22:27
How important is it to speak with confidence?
Very.
Confidence is everything!
Think about it...
When's the last time you bought something off someone who didn't have the confidence to fully explain what you were investing in?
When's the last time you were persuaded by a public speaker who had no confidence in their ability to deliver their message?
When's the last time you believed your kid when they told you with a shaky, unconfident voice they didn't eat the rest of the cookies when you weren't looking?
When you speak with confidence and project your message with power, it draws people in and keeps them engaged in what you have to say.
The solo podcast stage presents a phenomenal platform for telling stories, sharing insight, and moving people who resonate with your message closer to the transformation they seek.
But if you fail to speak with confidence and get them fully invested in your philosophies, it's going to be extremely difficult to gain traction and establish yourself as a go-to resource in your niche.
Episode 003 of Solo Podcasting Simplified is all about gaining confidence in your content delivery and channeling that confidence to connect with your ideal listener in an undeniable way. I'll be sharing three bulletproof ways to speak with confidence and get the absolute most from each solo podcast episode you produce.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Solo Content vs. Guest Content: Which Approach Is Better?
11 Jul 2023
00:19:17
Does solo podcast content trump guest-driven content?
It's the great debate.
Which form of content creation is better: solo-based content that keeps the spotlight firmly secured on you and your expertise or guest-driven content where impactful conversations captivate listeners?
Saying one is BETTER than the other without context is pretty difficult because each approach serves a purpose.
For example, if you're brand new to your industry/space/niche and want to boost your notoriety, collaborating with like-minded thought leaders in your arena will help you do so at a faster pace.
You also get access to that thought leader's audience and, hopefully, that additional exposure will put a few more eyes and ears on your initiatives going forward.
On the flip side, if you want to firmly position yourself as a thought leader that people seeking insight on your area of expertise can turn to, keeping the focus solely on yourself with solo podcast content may be the better way to go.
Your podcast may not feature a back-and-forth on a particular subject due to the lack of guests. But you can make up for that by confidently delivering an impactful message for your audience to learn from.
This, in turn, helps you establish a stronger level of trust and connection with every listener that presses the play button.
In Episode 002 of Solo Podcasting Simplified, I'm taking a look at both sides of the equation - what are some of the advantages and disadvantages of solo podcast content, as well as guest-driven content...and when does it make sense to lean into one or the other?
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Of the millions of podcasts currently in existence on planet earth (both active as well as no longer producing content), the vast majority of them were built with the popular format of hosts welcoming guests onto their show for impactful conversation.
This approach, of course, has its benefits:
Guests help split the dialogue so the host doesn’t have to do all the talking
Guests bring a new layer of insight and perspective to each episode
Guests give you an opportunity to tap into a new audience (as long as they share the content once it’s live)
But often times, podcasters overlook some of the disadvantages of featuring guests on their show. Including, but not limited to:
The guest will be the featured thought leader for each episode
Finding guests and preparing for interviews can be time-consuming
Guests may go silent after your recording and do nothing to help you promote once it’s live
My belief is this: since the majority of podcasts are built with a host-guest dynamic, new podcasters feel this is the best (maybe even the only) way to produce their soon-to-launch show.
And I get it. It’s a template that’s worked for years and it makes sense.
But what it really comes down to is your overall brand objectives.
Do you want to be the go-to thought leader that people in search of the transformation you know you can deliver turn to?
Do you want to use your podcast to build an unbreakable bond with your listeners, giving them an outlet to establish trust in you and your message?
Do you want more freedom and flexibility in your podcast production initiatives?
Then producing a solo podcast is the only way to fly!
In the world premiere episode of Solo Podcasting Simplified, I'm going to share some of the undeniable benefits of solo podcasting, as well as set the table for what you'll learn and discover as future episodes of this podcast go live.
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
Solo Podcasting Simplified Launch Week Announcement
06 Jul 2023
00:03:55
The time is nearly upon us.
They say good things come to those who wait and, if you've been looking for the best tips, strategies, and commentary about how to elevate your brand as a solo podcaster, my friend...that statement could not be more true.
Solo Podcasting Simplified officially goes LIVE on Monday, July 10th, 2023 with the world premiere episode for your audible and visual consumption!
SPS is the only show dedicated to tapping into the power of solo podcasting and each episode is designed to bring you knowledge, insight, and strategy that will take your efforts to undeniable levels!
And because I refuse to give you one episode to start, 7.10.23 officially kicks off Solo Podcasting Simplified Launch Week!
From the 10th thru the 14th, you'll get access to Episodes 001 - 005.
Here's the release schedule:
7.10.23: The Undeniable Benefits of Solo Podcasting 7.11.23: Solo Content vs. Guest Content: Which Approach is Better? 7.12.23: 3 Bulletproof Ways to Speak With Confidence As a Solo Podcaster 7.13.23: The Most Common Mistake Podcasters Make That You Can Avoid 7.14.23: An Inside Look At The Solo Podcaster's Mastermind
All episodes will be available on your favorite podcast streaming app and the full videos can be found on my YouTube channel.
Strap in...it's going to be a BIG week!
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
From Pod Theory to Solo Podcasting Simplified: The Return (and Rebrand) of a Podcast
01 Jun 2023
00:11:06
Ladies and gentlemen, boys and girls: We. Are. BACK!
That's right, the podcast formerly known as Pod Theory is back with a fresh name and a simplified approach.
This...is Solo Podcasting Simplified! And I'm dedicated to bringing you the very best in tips, strategy, and commentary to help you become the best solo podcaster in the game.
Solo podcasting presents a number of benefits, including recording on your own schedule and shining the spotlight brightly on your expertise alone.
This podcast will cover all of that and a ton more as new episodes go live.
In case you caught the brief rebrand of this podcast to Podcast Guesting Simplified and are wondering what the hell is happening...give this bonus episode a listen and you'll get an explanation.
Additionally, this episode lays out my vision for Solo Podcasting Simplified and tells you exactly what you can expect when the podcast is officially relaunched.
It feels good to be back. Did you miss me? 😃
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
This podcast is dedicated to bringing you stories and strategies from successful entrepreneurs and professionals who’ve taken their brand to the next level. Hosted by Jason Cercone, each episode features the perfect blend of unparalleled inspiration combined with proven, actionable tips, ideas, and tactics that you can add to your arsenal today. These professionals have built their brands from the ground up and offer practical advice so you can do the same.
You can access Evolution of Brand by visiting evolutionofbrand.com, following and subscribing wherever you listen to your favorite inspirational and strategy-filled podcasts, and on my YouTube channel. You can also access primo, comprehensive show notes at evolutionofbrand.com - just click the link for each episode and you're in.
I look forward to hearing what you think of Evolution of Brand. Enjoy the show!
NOTE: If you haven't checked out Evolution of Brand yet, you missed it. After 168 phenomenal episodes, I decided to retire Evolution of Brand to put my focus on Podcast Theory and other podcast initiatives.
EoB lives on in archive form and can be found on all major podcast platforms.
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
"I Need to Be Active On EVERY Social Media Platform For My Podcast to Grow"
27 Sep 2021
00:30:25
Several years ago, before social media companies changed their algorithms and made it increasingly difficult to gain traction through organic strategies, it was not uncommon to hear that posting multiple times a day across various platforms was the best way to build your presence. Be present everywhere so people can find you everywhere, right?
Today, it's a little different. As I said, gaining traction from an organic standpoint on social media platforms is all but dead. Plus, there are so many platforms to be on...and each of them requires a different approach to sharing and engaging. Post the same content across all platforms and you've got nothing more than an echo chamber that serves no purpose.
In an attempt to bring some sanity to your life, Episode 131 is all about debunking the myth that you have to be present and active on EVERY social media platform in order for your podcast to grow. This is an outdated mindset, yet many believe it's still the way to roll.
Today, let's talk about a new approach: going all in on one platform and letting everyone find you there. If you're being told you need to be everywhere so people can find you, wouldn't it make sense that those people are everywhere and will find you if you're spending your time making one platform really, really good?
Travis Brown is the perfect guy to talk about this subject. He kills it on Instagram...and Instagram is where he's chose to spend his time. Take a listen to how Travis has built an incredible presence on Instagram, then go follow him on IG and see what he's up to.
MUSIC CREDIT: Theme music for Pod Theory - Big Vision - viapurple-planet.com
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
As Season 2 of Pod Theory rolls on, we wanted to keep the myth and misconception debunking going strong. In that spirit, we decided to bring you a list of five more myths and misconceptions podcasters hear about in their plight to create the best possible show.
In Episode 134, Travis Brown and I drop some insights on podfading, competition, perfectionism, and much, much more.
This is an episode you don't want to miss. Hit that play button now and, if you like what you hear, be sure to recommend Pod Theory to someone who's looking for podcast guidance!
MUSIC CREDIT: Theme music for Pod Theory - Big Vision - viapurple-planet.com
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
"I Don't Have a Million Downloads. My Podcast Must Suck."
27 Sep 2021
00:26:46
Back on Episode 125 of Pod Theory, Travis Brown and I talked about vanity metrics and not getting consumed with download numbers. These stats can be deceiving and don't provide an accurate depiction of what's truly happening with your podcast.
Still, we know this is something that many podcasters are focused on. In fact, many believe their podcast simply isn't any good if they don't have massive download numbers. And that's simply not the case.
So Travis and I are heating up the mics once again on Episode 129 to let you know that your podcast DOES NOT SUCK because you don't have millions of downloads! Your podcast is just fine...and it's time to shift your focus to aspects of your show that will truly drive its long-term growth and success.
MUSIC CREDIT: Theme music for Pod Theory - Big Vision - viapurple-planet.com
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook
"Landing a Celebrity or VIP Guest Will Make My Podcast Blow Up!"
27 Sep 2021
00:31:13
One of the big misconceptions in podcasting is that landing a celebrity or VIP guest is going to be the ticket to huge growth and EVERYONE discovering your podcast.
The truth is, while having a celebrity guest on your podcast can be a lot of fun and bring a ton of value to your audience, it's not going to make your show explode. There are several factors in play and it's important to manage your expectations when you land someone big for your podcast.
In Episode 130 of Pod Theory, Travis Brown and I are exploring the celebrity/VIP guest dynamic and what it truly brings to your podcast. While it may not make your show explode, there are a lot of positives it can deliver...all of which will help you develop as a host AND bring a new layer of greatness to your production.
MUSIC CREDIT: Theme music for Pod Theory - Big Vision - viapurple-planet.com
Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free
Thank you for being part of the Podcast Theory experience! Past seasons of this podcast include:
Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory) Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory) Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified) Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and Facebook