Explorez tous les épisodes du podcast Podcast Strategy That Brings in Clients
Plongez dans la liste complète des épisodes de Podcast Strategy That Brings in Clients. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.
Rows per page:
50
1–50 of 54
Titre
Date
Durée
Podcast promotion that works while you sleep
25 Nov 2025
00:25:59
Tired of pouring energy into social media and getting nothing in return? What if your podcast content could bring in leads for months without you lifting a finger?
In this episode, I’m chatting with Anita Dykstra about how podcasters can use Pinterest to grow their audience and bring in more leads, without the constant pressure of daily posting. Anita breaks down exactly how Pinterest works for podcasters, what kind of pins to create, and how you can turn each podcast episode into multiple pieces of Pinterest content. We also talk about realistic timelines for results, the tools that make it easier, and a few mistakes to avoid.
I share how I’m using Anita’s system myself and the small changes I’m making to get more traction with my podcast content. If you want long-term visibility that doesn’t rely on algorithms or always being online, this one’s for you.
Are you using Pinterest yet? Come and tell me over on Instagram @podcast.support.services. I’d love to hear how you’re planning to try this!
Are you sick of being told to be everywhere online all the time? What if your podcast could quietly bring in leads without constant content creation?
In this episode, I'm joined by SEO and evergreen blog strategist Anita Dykstra. We chat about how to turn your podcast episodes into blog posts that get seen, shared and bring people to your website.
Anita shares why blogging is still one of the most powerful visibility tools, even with all the new AI platforms around. She gives loads of tips on how to repurpose your transcripts properly (it's not just copying and pasting into ChatGPT).
We also talk about how optimised blog content helps you get found beyond social media, so you’re not relying on the algorithm to grow your audience. If you’ve ever felt drained by content creation or second-guessed your show notes strategy, this is for you.
Do you blog from your podcast? Or is this the nudge you needed? Send me a DM on Instagram @podcast.support.services and let’s chat!
Thinking about hiring a podcast manager but not sure what to ask?
In this episode, I’m walking you through the key questions you need to ask before hiring a podcast manager. This can save you a whole lot of drama later. I'm sharing a real-life client story that shows exactly what can go wrong when the setup isn’t right, and what to do instead.
You’ll learn what to ask around tech, ownership, editing styles, handover processes and more. Whether you’re ready to outsource or just weighing up the idea, these questions will help you feel more in control and way more confident.
Grab a pen (or just head to the show notes after), because this episode is packed with practical tips that’ll protect your podcast and your business. Let’s make sure your podcast manager is a true support, not a stress.
Have you had a good or not-so-good experience with a podcast manager? I’d love to hear about it, come and say hi on Instagram @podcast.support.services and let’s chat.
Have you been thinking about launching a podcast but keep second-guessing if you're ready?
In this episode, I'm sharing the biggest myths that hold new podcasters back. From thinking you need to be a confident public speaker to believing you must have thousands of followers first.
I’ll also walk you through the simple, realistic essentials you actually need to get your podcast off the ground, without the stress.
If you’ve been waiting for the “perfect time” to start your podcast, this is your nudge. You'll leave this episode knowing it’s easier than you think and that your voice, just as it is right now, is ready to be heard.
I'd love to know, what's the podcast idea that's been living in your head?
Do you ever feel like your content sounds just like everyone else’s?
In this episode, you’ll learn how to make your podcast and content instantly recognisable, by simply being yourself.
If you’ve been overthinking your podcast or stuck in comparison-mode, this episode is the reminder you need. I’m joined by Tahryn Bolt, marketing and messaging strategist and host of the How I Do Content podcast, and someone who’s built a brand around Harry Potter, dogs, and magical messaging.
We chat about what makes content stand out in a sea of sameness, how to lean into your unique style without overcomplicating it, and how to create podcast episodes that actually connect with your ideal listeners.
Tahryn breaks down her Bolt 3D framework: Desire, Demand, and Differentiation, and shares how these three things can simplify your entire content strategy.
Whether you’re just starting your podcast or trying to find your voice again, this one will help you cut through the noise and make your show sound unmistakably like you.
What’s one way you make your podcast or content sound like you? Come and tell me over on Instagram at @podcast.support.services, I’d love to hear what makes you stand out.
Are you stuck trying to name your podcast or unsure if you’ve picked the right title? In this episode, I’ll walk you through what really matters when naming your podcast, so you can stop overthinking and get on with creating great content. I'll share common mistakes I see people make and show you how to choose a name that’s not only memorable but also helps your ideal listeners find you.
You’ll learn the importance of having a podcast name that’s clear, searchable, and easy to spell. I’ll explain why keywords matter and how to avoid getting caught up in the need to sound clever. Plus, I’ll share a simple tool to check if your name is already taken across multiple podcast platforms to avoid confusion.
If you’ve been stuck on naming your podcast or just need a second opinion, DM me on Instagram at @podcast.support.services and I’ll help you narrow it down!
Ever wondered if your episodes are too short… or way too long?
In this episode, I’m answering one of the most common questions I get asked: how long should a podcast episode be? The truth is, there’s no magic number, but I’ll help you work out what’s right for you and your listeners. I share practical tips on choosing the best length for your show, based on your audience's habits, your content, and what the stats are telling you.
You’ll learn how to use your podcast’s consumption rate to make smart decisions about episode length, how to experiment with different formats without confusing your listeners, and how to keep people coming back for more. If you’re second-guessing your show’s structure or wondering how to improve it, this episode is for you.
What’s your ideal episode length, or what are you trying next? Come say hi on Instagram and let me know! You’ll find me over at @podcast.support.services
Wondering if editing your podcast makes you sound less “authentic”?
There’s this idea floating around that to be “real” in podcasting, you have to leave in all the ums, awkward pauses, barking dogs, and tangents. But I’m here to tell you, that’s not true.
Editing your podcast doesn’t make you fake. It makes your content easier to follow, more engaging for your listeners, and more supportive for your guests.
In this episode, I’m sharing why editing is actually one of the best ways to respect your audience’s time, support your guests, and make your podcast sound professional (without losing your personality). I break down the benefits of editing, from sounding more polished to making repurposing your content way easier.
Whether you're brand new to podcasting or already hosting a show, you'll walk away with a fresh perspective on editing and maybe even feel a bit excited about it. Trust me, you can still be relaxed, relatable, and real… just with less background noise and a lot more clarity.
Did this episode make you rethink how you edit your show or inspire you to finally get started? Send me a message on Instagram and let me know! I’d love to hear your thoughts. You can find me over at @podcast.support.services
Got a pile of old trainings, webinars, or live videos gathering dust on your hard drive?
What if I told you they could become your podcast’s first season?
If you’ve been putting off launching your podcast because you think you have to start from scratch, this episode is for you. I’m sharing how you can turn your existing content, like masterclasses, workshops, and live videos, into a polished, professional podcast without recording everything from scratch.
You’ll hear real examples from my clients who’ve used this approach successfully, plus I’ll walk you through the simple edits you’ll need to make to ensure your episodes still sound fresh, relevant, and valuable to your listeners.
By the end of this episode, you’ll know exactly what kind of content to look for, what to cut, and how to repurpose with intention, so your podcast supports your business goals and actually gets heard.
Got some video content just sitting there? DM me on Instagram @podcast.support.services and let’s chat about how to make it podcast-ready! What content are you thinking of repurposing first?
Stop copying Diary of a CEO and focus on your goals
01 Apr 2025
00:07:03
Are you feeling pressured to make your podcast look like a glossy YouTube show?
If you've been wondering whether you need to film your podcast, or if you're falling behind because you're not on YouTube, this episode is for you.
I’m sharing exactly why podcasting and YouTube are not the same thing, and how the confusion is doing more harm than good for business owners who just want to create valuable, strategic content.
I break down the differences between audio-first podcasting and video-first content, and helping you get clear on what’s actually worth your time. You'll walk away with a better understanding of how to build a podcast that supports your business goals without trying to be the next Diary of a CEO (because let’s be honest, most of us don’t have a full production team at our fingertips).
Whether you're just getting started or feeling the pressure to “do it all,” this episode will help you block out the noise and get back to what matters most: creating great content that sounds good and helps your audience.
I’d love to know, do you feel the pressure to be on YouTube too? Let’s talk about it over on Instagram, come say hi at @podcast.support.services
Ever wondered how your podcast could become the most effective sales tool in your business?
In this episode, I’m chatting with sales strategist and podcast host Laura Canham about how she uses her podcast to consistently sell her services, without sounding pushy, sleazy or salesy. She shares practical advice on planning episodes around your offers, building trust with your audience, and how to subtly (and confidently!) talk about what you do.
If you’re a service-based business owner who wants your podcast to work harder for you, this one’s a must-listen.
We also chat about how to repurpose podcast content across your marketing, why launching a podcast doesn’t have to mean extra work, and Laura’s favourite strategy for promoting a course or service through a podcast mini-series. By the end of the episode, you’ll walk away with loads of ideas to make your podcast a powerful part of your sales funnel.
Are you already using your podcast to promote your services? Or does this episode give you the push you need to get started? Come and connect with me on Instagram and let’s chat, @podcast.support.services
Struggling to grow your podcast, even though you're putting in the work? You might be making one of the biggest mistakes podcasters make: trying to appeal to too many people. But don’t worry, I’ve got you covered!
If your podcast feels like it’s not reaching the right people (or any people at all), this episode is for you! The biggest mistake podcasters make is trying to speak to everyone, and ending up connecting with no one. Today, I’m sharing why getting specific with your audience is the secret to podcast growth, and how niching down will actually make content creation easier, not harder.
I’ll walk you through real-life examples of podcasters who struggled with broad messaging and how they found success by narrowing their focus. Plus, I’ll share practical steps to help you define your ideal listener so you can create episodes that truly connect and keep listeners coming back for more.
If you’re ready to stop spinning your wheels and start growing a podcast that works for you and your business, grab your headphones and let’s get into it!
Claim your podcast for better Apple and Spotify data
11 Nov 2025
00:05:31
Are you really getting all the data you could from Apple and Spotify?
Many podcasters don’t realise that just because your show is on Apple Podcasts and Spotify, doesn’t mean you’ve claimed it. In this episode, I’m breaking down what it really means to claim your podcast on both platforms, and why it matters for growth, engagement, and making smarter content decisions.
I walk you through the steps to claim your podcast, what data you get once you do, and how to use it to improve your episodes, increase engagement, and build credibility when pitching guests or brand partnerships.
If you’re not already seeing your episode retention, listener demographics, or consumption rates, this episode is your checklist. It only takes 10 minutes, but it changes everything.
Have you claimed your podcast on Apple and Spotify yet? Come let me know on Instagram @podcast.support.services, I’d love to hear how it’s helped your show!
Are you curious about how to turn rigid interview plans into natural, engaging conversations that truly connect with your audience?
In this episode, I share my personal journey and expert insights into letting go of over-preparation and embracing a more spontaneous, authentic podcasting style with the amazing Carmen Braidwood. You'll learn practical tips on creating a flexible "mud map" for your interviews, asking the right follow-up questions, and using pauses to your advantage.
By listening, you'll gain insider strategies on managing diverse guest personalities, handling unexpected moments, and even balancing the differences between TV and podcast interviews. I promise you'll walk away with actionable advice to make your next podcast interview episode feel genuine and impactful.
Have you ever experienced a moment when spontaneity turned a conversation into pure gold? Drop me a message on Instagram @podcast.support.services and let’s connect!
Your podcast will never be perfect and that’s okay
04 Mar 2025
00:05:26
Ever felt stuck in the endless loop of "It has to be perfect before I launch"?
You’re not alone. Perfectionism is one of the biggest things stopping people from starting their podcast, and I’ve been there too. In this episode, I share how perfectionism shows up in podcasting, from worrying about how you sound to feeling like you need to know everything before you hit record. You don’t.
I’ll walk you through practical tips on how to move past the fear of not being good enough and how to embrace the messy first steps. You'll learn how even experienced media professionals have felt this pressure and how they found the courage to start anyway.
I’m also sharing my own experiences of scripting every solo episode (yes, even now!) and how podcasting is something you get better at by doing, not by waiting for the perfect moment.
If you’ve been waiting for permission to just start, this is it. You’ll finish this episode feeling encouraged to stop waiting for perfect and start recording instead. And remember, your podcast will grow and improve as you keep showing up!
Connect with me on Instagram @podcast.support.services and let me know: What’s been holding you back from starting your podcast? I’d love to hear your story!
Ever thought about turning your podcast into a book or using a book to inspire your next podcast?
If you’re curious about how to repurpose your content in creative and impactful ways, this episode is for you!
In this episode, I’m chatting with the inspiring Em Gee, a marketing and AI consultant who has mastered the art of turning podcasts into books and vice versa. Em shares how her personal development podcast became a bestselling book, the lessons she learned along the way, and why podcast content can be a powerful foundation for your next big writing project.
You’ll get a behind-the-scenes look at Em’s creative process, from refining podcast content for a book to keeping that conversational tone alive in written form. She also reveals her latest project, Try and Stop Her, a collaborative book featuring 24 women in business and how she’s bringing it to life through a brand-new podcast series.
If you’ve ever wondered how to turn your podcast content into something even bigger, this episode will spark plenty of ideas!
How to make more money from your podcast with email
18 Feb 2025
00:07:27
Are you making the most of your podcast audience beyond just downloads?
I talk about how email marketing can be a total game-changer for podcasters (yep, even if you think email is old news). You’ll learn how emails can help you make more money, boost your downloads, and create genuine connections with your audience without feeling salesy. I’ll share how one of my clients sold out an event thanks to her email list and how I’ve built stronger relationships just by hitting ‘send.’
I’ll walk you through simple steps to build your email list, what to send (hint: it’s not just “listen to my podcast!”), and how to keep your audience engaged with content they’ll actually look forward to. Plus, I’ve got a handy ChatGPT prompt to help you turn your podcast transcripts into newsletters effortlessly.
Are you making the most of your Instagram Stories to promote your podcast and sell your services?
I chat with Sheila Anderson, a brilliant business and marketing coach who’s helped me master selling through Instagram Stories. Sheila shares simple, no-fluff strategies for turning your stories into a powerful tool for building genuine connections and making sales, without feeling pushy.
You'll learn how to confidently promote your podcast and services, create engaging content that keeps your audience interested, and use Instagram’s features like polls and DMs to build real relationships. If you’ve ever felt awkward about selling, this episode will shift your perspective and give you practical tips to make it feel natural.
Ever wonder what makes a podcast trailer stand out?
In this episode, I break down how to create a trailer that hooks your audience, builds excitement, and positions you as a podcasting pro. Whether you're just starting out or revamping your show, you'll get tips to create a trailer that leaves listeners eager for more.
I’ll walk you through a simple framework to make your trailer engaging, informative, and polished. You’ll learn why trailers matter, what to include, and how to avoid common mistakes like skipping a call to action or mislabelling your trailer. Plus, I share real-life examples of how my clients have used trailers to grow their audience before their podcast even launched.
Ready to make your podcast trailer shine? Tune in and let’s set you up for podcasting success!
Got questions or want to share your trailer? Connect with me on Instagram at @podcast.support.services I’d love to hear from you!
Are you struggling to keep your podcast organised and consistent while still finding time for creativity?
In this episode, I’m joined by Lauren Wrighton, a podcast strategist and producer who shares her tried-and-true methods for managing all the moving parts of a podcast. Lauren’s advice is perfect for anyone looking to stay on top of their podcast while keeping the process manageable and enjoyable.
You’ll learn how to:
Use tools like Trello and Dropbox or Google Drive to streamline your workflow and keep everything in one place.
Create a podcast schedule that works for you, whether you prefer batching content or taking it one episode at a time.
Brainstorm fresh episode ideas that resonate with your audience, even when you feel like you’ve covered everything already.
By the end of this episode, you’ll walk away with actionable tips to make podcasting feel less overwhelming and more like a creative, sustainable process.
Want to chat more about podcasting? Let me know how you keep your podcast organised, connect with me on Instagram at @podcast.support.services
Have you ever wondered if adding transcriptions to your podcast is worth the effort?
In this episode, I’m breaking down everything you need to know about podcast transcriptions. We’ll chat about how transcripts can boost accessibility, improve your SEO, and even give your guests and audience a better experience.
You’ll learn why transcripts aren’t just a “nice to have” but a tool for growing your podcast and creating an inclusive space for your listeners. Plus, I’ll share real-life examples of how transcripts have made a difference for my clients and practical tips for getting started with tools like Headliner, Otter.ai, and Descript.
By the end of this episode, you’ll have all the information you need to decide if transcriptions are right for your podcast, and how they can benefit you, your audience, and your guests.
Have you tried transcribing your podcast episodes before? Let me know your thoughts, or ask me your transcription questions over on Instagram @podcast.support.services. I’d love to hear from you!
Have you ever wondered if it’s time to refresh your podcast or even start a brand-new one?
In this episode, I’m joined by my first-ever client, Annmarie Lord, psychic medium, intuitive coach, and international author. Annmarie shares how she transitioned her podcast from The Spiritual Life to Motivational Medium, aligning it with her evolving brand and audience. You’ll hear about the challenges of staying consistent, the power of authenticity, and why sometimes starting fresh is the best way forward.
Whether you’re just starting your podcast or thinking about making a bold change, this episode is packed with practical advice and inspiring stories that will leave you feeling empowered to take your next step.
What’s one thing holding you back from starting or refreshing your podcast? DM me on Instagram @podcast.support.services, I’d love to hear from you!
Have you been thinking about starting a podcast but don’t know where to begin?
In this episode, I talk about the incredible opportunities podcasting offers in 2025 and why this could be your year to start one. From the global growth of podcasting to how it helps you build trust, connect with your audience, and even future-proof your content, we’re covering it all. I’ll share stories from clients who’ve built thriving communities, expanded their reach, and turned their podcasts into tools for lasting impact.
You’ll learn practical tips for defining your ideal listener, streamlining your content strategy with AI tools, and using podcasting to create a legacy that lasts for years. Whether you want to grow your audience, share your expertise, or create something meaningful, this episode will give you the clarity and inspiration to take the leap.
What’s holding you back from starting your podcast? Come say hi on Instagram at @podcast.support.services and let’s chat about how I can help!
Have you ever hit publish and then wondered if that cheeky F-bomb was a bit much? In this episode, I answer the question of whether swearing has a place in your podcast and what it means for your brand. It’s not a black-and-white answer, but I’m giving you a clear way to figure out what works for your show.
I talk through how swearing can affect your tone, audience expectations, discoverability, and sponsorship potential. You’ll walk away knowing how to make a call that feels aligned with your business goals, without second-guessing yourself every time a swear word slips out.
Plus, I share how you can still sound like you while making thoughtful decisions about language. This one’s for anyone who’s ever paused mid-sentence wondering if they should clean it up or let it roll.
What’s your take, do you swear on your podcast or keep it clean? DM me on Instagram and let’s chat about it @podcast.support.services
Have you ever felt like fear of public speaking might hold you back from launching a podcast?
In this episode, I chat with Gaye O’loghlen, my mentor at Toastmasters, about how she overcame her own nerves and built confidence as a speaker. Gaye shares how the supportive community at Toastmasters can help anyone—yes, even the most nervous speakers—gain the skills needed to present with confidence and ease. You’ll also hear her practical tips on using vocal variety, smiling while speaking, and adding a touch of humour to make your podcast voice truly engaging.
By the end of this episode, you’ll walk away with actionable strategies to conquer speaking jitters, sound confident behind the mic, and create a connection with your audience. Whether you’re just starting out in podcasting or looking to sharpen your speaking skills, this episode will give you the tools to get started.
Ready to chat about how you can confidently launch your podcast? Send me a message on Instagram at @podcast.support.services and let’s connect!
How to plan your next podcasting year with intention
24 Dec 2024
00:06:26
Have you taken a moment to reflect on your wins this year?
In this special holiday episode of Podcasting for Business Owners, I’m taking a look back at my own podcasting journey in 2024. From the nerve-wracking excitement of launching this show to the meaningful connections I’ve built with inspiring guests, I’m sharing the lessons, highlights, and small victories that made this year unforgettable.
You’ll hear actionable tips on staying consistent, showing up authentically, and why even small wins—like getting a heartfelt message from a listener—deserve to be celebrated. I’ll also share ideas for reflecting on your own podcasting journey, helping you set meaningful intentions for the year ahead.
Whether you’re wrapping presents, cooking a festive meal, or just enjoying a quiet moment, this episode is the perfect way to reflect on your podcasting wins and get inspired for 2025.
Got a favourite moment from podcasting this year? Let’s chat about it—connect with me on Instagram @podcast.support.services!
How to use your podcast to build a loyal community
17 Dec 2024
00:24:10
Are you making the most of your podcast to build confidence, connections, and community?
In this episode, I chat with Sarah Thomson, the mastermind behind The Social Circus podcast and Online Social Butterfly. Sarah shares how she uses her podcast to give her clients a platform to shine, helping them overcome fears, tell their stories, and grow their confidence. If you’ve ever felt nervous about putting yourself or your guests in the spotlight, Sarah’s insights are a game-changer.
You’ll hear how she balances delivering value to her listeners while promoting her guests and their expertise, proving that podcasting isn’t just about downloads—it’s about building meaningful relationships. Plus, Sarah gets real about her own podcasting journey, including the lessons she’s learned from her early episodes and how storytelling became a secret ingredient in her success.
Let this episode inspire you to rethink how your podcast can create opportunities for you and your guests.
If you enjoyed the conversation, let me know! Connect with me on Instagram at @podcast.support.services and share your takeaways!
Are the holidays stressing you out, making you wonder how to keep your podcast consistent without burning out?
In this episode, I’m giving you permission to take a break from your podcast—and sharing how to do it without losing momentum or your audience’s trust. You'll learn why rest is not only okay but essential for a sustainable, long-term podcast. I'll share tips on how to plan for breaks, keep your listeners informed, and even repurpose old episodes so your podcast keeps working for you, even when you're off the mic.
I'll also share real-life examples of podcasters, including clients and peers, who take regular breaks and still grow their shows. From seasonal breaks to batching strategies, this episode is packed with actionable advice to help you enjoy your holidays guilt-free while setting your podcast up for success.
How are you managing your podcast over the holidays? Head to my Instagram @podcast.support.services and share your plans with me—batch recording, taking a break, or keeping things rolling? Let’s chat and maybe even feature your story in a future episode!
How to use AI to create podcast content that feels human
03 Dec 2024
00:27:26
Curious about how to use AI in your podcast without losing your voice?
In this episode, I chat with Kara Stokes, an experienced copywriter and AI content expert, who shares how podcasters can use AI tools like ChatGPT to make content creation smoother and more efficient. You’ll hear practical advice on balancing AI's power with your unique touch, ensuring your show stands out and connects with your audience.
From brainstorming episode ideas and crafting show notes to maintaining your authentic voice, Kara offers insights on how to leverage AI without becoming robotic. We even touch on her favourite AI tools and how to avoid common mistakes that could make your podcast sound generic. Plus, she shares tips on training AI agents and how you can use prompts to tailor content that resonates with your brand.
If you’re ready to enhance your podcast workflow while staying true to your style, this episode is full of actionable tips.
Have questions or thoughts on the episode? Let’s chat—connect with me on Instagram @podcast.support.services and share your takeaways!
How to grow your podcast when you’re short on time
26 Nov 2024
00:11:51
Do you wish you could grow your podcast without spending countless hours on extra work?
In this episode, I’m sharing practical, time-saving strategies to grow your podcast without adding more stress to your already busy schedule. From the benefits of guest swaps and cross-promotions to maximising content with repurposing, you’ll discover how to reach more listeners efficiently.
I'll walk you through how to choose the right collaborations, avoid wasted time, and make every connection count. Plus, learn how to boost engagement with simple calls to action and interactive listener involvement. You’ll leave this episode knowing exactly how to expand your podcast's reach with impact, all while maintaining balance in your work week.
Ready to make podcast growth simpler? Join me as I share my go-to tips and examples that will save you time and make podcasting easier.
I'd love to hear what you’re trying out from this episode! Connect with me on Instagram at @podcast.support.services and share your favourite growth strategies or any questions you have.
In this episode, I chat with Tash Miller, a marketing and sales expert who knows how to build buzz before a launch. From planning your marketing strategy weeks in advance to simple tricks for creating engaging content, Tash shares actionable steps to ensure your podcast debut isn't just another drop in the ocean.
You'll learn why building hype is crucial, how to leverage social media and email marketing effectively, and which common mistakes to avoid. Plus, Tash shares her tried-and-tested tips for keeping your sanity while promoting your podcast—whether you’re a planner or a last-minute scrambler.
Tune in for insights that will take your podcast launch from average to unforgettable. Let’s get your audience not just ready, but eager to hit that subscribe button!
I'd love to hear from you! Which of these strategies will you try for your next podcast launch? Drop me a message on Instagram @podcast.support.services
What to do when your podcast no longer feels right
12 Nov 2024
00:12:25
Wondering whether your podcast needs a rebrand or if it’s time to start a whole new podcast?
In this episode, I share how to recognise when a change might be needed, whether it’s due to an evolving audience, content burnout, or a change in your business goals.
You'll hear real-life examples of clients who faced these decisions and how they approached them successfully. Plus, I’ll guide you through practical steps to make your transition smooth, from gathering listener feedback to aligning your content with your business objectives.
Whether you’re rebranding or launching a new podcast, you’ll come away with the clarity and confidence to take the next step.
Got questions about your own podcast? Reach out to me on Instagram @podcast.support.services I’d love to hear your thoughts and connect!
Ready to make your podcast a powerful part of your brand strategy?
Join me as I chat with brand and marketing expert Cassandra Emerson, who tells us the secrets to crafting a powerful brand that resonates deeply with your audience. From discovering your brand’s voice to aligning it with each episode’s energy, Cass shares strategies that can transform how listeners connect with your podcast.
By the end of this episode, you’ll have fresh insights on how to bring your story, personality, and values to the forefront—allowing your audience to recognise and remember your brand.
Cass provides expert tips for maintaining brand consistency, engaging storytelling, and why podcasting is a unique tool for audience connection.
Ready to start creating a podcast that’s authentically you? Tune in and let’s turn your podcast into a brand-building machine!
Let me know how you’re infusing your brand’s personality into your podcast on Instagram @podcast.support.services
Real women share how podcasting changed their business
29 Oct 2024
00:25:53
Are you ready to find out how podcasting can grow your business and connect you with your ideal clients?
In this special episode, recorded live at the Learn Grow Rise event in Perth, I spoke to 11 incredible business owners about how podcasting has impacted their lives and businesses. Whether they're seasoned podcasters or just starting out, you'll hear firsthand experiences, valuable insights, and plenty of practical advice.
We discuss how podcasting can help you grow your network, build authority, and connect with your ideal audience. You'll learn about overcoming challenges, staying consistent, and how real stories can create meaningful connections that go beyond just business.
You'll gain actionable tips on how to start your own podcast, enhance your storytelling, and use podcasting as a tool to build long-lasting relationships with clients. If you're ready to take your business to the next level through podcasting, this episode is packed with inspiration and strategies you won't want to miss!
I'd love to hear what you found most valuable from this episode! Send me a message on Instagram @podcast.support.services and let’s chat about how podcasting can fit into your business.
When podcast consistency isn’t the most important thing
28 Oct 2025
00:09:28
Have you ever felt like your podcast isn’t reflecting where your business is heading?
I’m back! After an unexpected break from the podcast, I’m sharing what really happened, why I stepped away, and how I’ve re-aligned my show with where my business is now.
This episode is a raw and honest look at how important it is for your podcast to feel good to YOU, not just tick the boxes for consistency. I also share what I’ve been learning during the break (podcast SEO and storytelling!) and how I’m bringing more strategy into everything I create.
If you’ve ever felt a bit off with your content or like you’re just going through the motions, this one will help you reflect, reset, and feel excited about your podcast again.
Let’s talk about getting back into alignment, letting go of what’s no longer working, and the simple changes I’ve made to make podcasting work better for me, and for my business.
If you've ever taken a break or needed to pivot, what did that look like for you? Message me on Instagram and let’s chat! @podcast.support.services
How to repurpose your podcast into endless content
22 Oct 2024
00:44:00
Want to know how to make your podcast work smarter, not harder?
In this episode, I'm joined by the fantastic Content Marketing Coach Kryshla Salaris from Shall We Social, to talk about content repurposing for podcasters, exploring how to turn a single episode into content you can spread across multiple platforms. You'll learn practical strategies for maximising your podcast's reach without adding extra hours to your workweek. From transcribing episodes to creating video snippets and social media posts, we cover it all.
Listen to find out how to streamline your content creation process and keep your audience engaged, even on your busiest days. Whether you're a seasoned podcaster or just starting, this episode is packed with actionable tips that will help you stay consistent and visible online.
Have you tried repurposing your podcast content before? I'd love to hear about it! Connect with me on Instagram @podcast.support.services and share your experience.
Are you struggling to choose the perfect podcast format for your show?
In this episode I break down the different podcast formats to help you decide which one best suits your style and goals.
Whether you're considering interviews, co-hosting, or going solo, I cover the pros and cons of each approach, offering practical tips to make your podcast stand out.
You'll learn how to keep your content fresh, engage your audience, and even leverage guest interviews to grow your network. If you've ever wondered how to maintain a dynamic podcast that reflects your brand, this episode is for you.
What format are you leaning toward for your podcast? Connect with me on Instagram @podcast.support.services and let’s chat about it!
Are you struggling to figure out what podcast equipment you actually need? Do you feel overwhelmed by all the options out there?
In this episode, I break down the essentials you need to get started without blowing your budget. From choosing the right microphone to finding the best recording software, I’ll guide you through the process with practical tips and personal recommendations.
By the end of this episode, you’ll know exactly what podcast equipment and software to invest in to achieve professional sound quality, whether you’re recording at home or in a less-than-ideal space. I’ll also share insider tricks to improve your recording environment. This episode is all about simplifying the tech so you can focus on what really matters—creating great content for your podcast.
Got questions about your podcast setup? Connect with me on Instagram @podcast.support.services and let’s chat! I’d love to hear what equipment you’re using and how it’s working for you.
Are you ready to take your business visibility to the next level?
In this episode, I talk to PR expert Karen Windsor, who shares her top strategies for small business owners looking to amplify their impact through podcasting. We talk about how podcast guesting can transform your PR approach, helping you reach new audiences and boost your credibility without the overwhelm.
You'll learn how to align your PR efforts with your values, making sure every story you share feels authentic and true to who you are. Plus, Karen dishes out actionable tips on repurposing podcast content to get the most out of every interview and how to leverage your podcasting experience to open doors in other media outlets.
If you've ever wondered how to make PR work for you in a way that feels natural and effective, this episode is packed with insights. So grab your headphones and get ready to elevate your business!
Have you tried using podcasting to boost your PR efforts? I'd love to hear your thoughts or any tips you’ve found helpful. Let's connect on Instagram @podcast.support.services and keep the conversation going!
Stop burning out and find your ideal podcast rhythm
24 Sep 2024
00:15:38
Are you struggling to decide how often to release your podcast episodes or how long they should be?
In this episode, I answer the most common questions I get from podcasters, helping you find the perfect schedule for your show. Whether you're aiming for a weekly, bi-weekly, or even seasonal podcast, I’ll guide you through the pros and cons of each approach, ensuring you make a choice that fits your lifestyle and keeps your audience engaged.
I’ll also break down the ideal episode length for your target audience, helping you balance content quality with listener expectations. From short, snappy to in-depth episodes, you’ll get the information you need to keep your listeners coming back for more.
Tune in to discover the best day to release your podcast episodes and why consistency is key to building trust and growing your audience. By the end of this episode, you’ll have a clear plan that not only works for you but also resonates with your listeners.
What’s your biggest challenge with podcasting? Let’s connect on Instagram and chat about it—find me at @podcast.support.services
Ever wonder why some podcasts feel so purposeful and engaging?
In this episode, I break down the power of a mission statement and how it can transform your podcast from just another show to something truly impactful. You'll learn how to craft a mission statement that not only guides your content but also connects with your audience on a deeper level, building loyalty and trust.
I’ll walk you through practical tips on defining your podcast’s purpose, making sure it resonates with your listeners, and ensuring it aligns with your goals. By the end of this episode, you'll have the tools to create a mission statement that attracts your ideal audience and keeps them coming back for more.
If you’re ready to take your podcast to the next level, tune in! And don’t forget to send me a DM on Instagram @podcast.support.services with your mission statement or any questions you have—I’d love to connect and help you with your podcast.
Are you struggling to make your podcast stand out on Instagram?
I sit down with marketing expert Jenna Warriner to uncover the secrets of making Instagram work like magic for your podcast. Jenna shares how to create content that not only entertains but truly resonates with your audience, turning casual scrollers into loyal listeners. We dive into practical strategies that will help you seamlessly weave your podcast into your Instagram content, making your promotion feel more like a natural conversation rather than just another sales pitch.
By the end of this episode, you’ll learn how to capture attention, add value, and create an Instagram presence that drives more listeners to your podcast. Jenna’s insights are gold for anyone looking to grow their podcast audience in a way that feels authentic and engaging.
What’s your biggest struggle with promoting your podcast on Instagram? Connect with me on Instagram @podcast.support.services and let’s chat about it—I’d love to hear your thoughts!
Have you ever wondered how being a guest on someone else’s podcast could supercharge your business?
In this episode I talk about the incredible benefits of podcast guest appearances and how they can work wonders for your brand. From expanding your reach and building authority to creating valuable content and improving your SEO, you’ll learn how these guest spots can turn into golden opportunities.
I share actionable tips on pitching yourself effectively, including how to research, personalise your pitch, and offer valuable topics. Plus, discover how to leverage your guest spots to boost your visibility and make meaningful connections. Whether you're new to podcasting or a seasoned pro, this episode is packed with insights to help you shine as a podcast guest.
Curious about how to craft the perfect pitch? Check out the show notes for a free podcast pitch template that will make your outreach stand out. I’d love to hear how you plan to use these strategies—drop me a message on Instagram @podcast.support.services and let’s connect!
Ever wondered what it takes to become a great podcaster?
In this episode, I talk about the essential qualities and practices that set successful podcasters apart. Join me as we explore why patience is key, how to set realistic goals, and the importance of staying consistent and authentic.
You'll gain insights into how to keep your audience engaged, learn from your stats, and celebrate your milestones. Plus, I'll share my favourite tips for maintaining your enthusiasm and ensuring your podcast remains high-quality and relevant.
By the end of this episode, you'll have practical strategies to enhance your podcasting journey, boost listener loyalty, and enjoy the process even more.
What’s one goal you’re setting for your podcast this month? Let’s connect on Instagram and share your progress! Follow me @podcast.support.services and join our podcasting community.
Do you cringe when you hear your own voice played back? You’re not alone!
Join me as I chat with the amazing Sally Prosser about the phenomenon of "voice confrontation" and why so many of us struggle with the sound of our own voice. Sally shares practical tips and mindset shifts that will help you learn to love your voice and use it to its full potential.
You'll discover the secrets behind why our voice sounds different to us, how to overcome common misconceptions about our accents, and the importance of a good voice warm-up.
Whether you're a seasoned podcaster or just starting, this episode will boost your confidence and transform the way you think about your voice.
What’s your biggest struggle with your voice? I’d love to hear from you! Let’s connect on Instagram @podcast.support.services and chat about how you can start embracing the unique power of your voice.
Have you ever felt like your podcast no longer fits the business you’ve built?
In this episode, I’m opening up about something that’s been on my mind for a while… I’m hitting pause on the podcast. Not forever, but for now. I’ve realised I need time to reflect, recharge and rethink how this podcast can truly support you, because lately, it hasn’t felt aligned with where my business is heading.
You’ll hear what led to this decision, why I believe taking a break can be the best move, and how I'm helping clients go through the exact same thing: pivoting their podcast when their business evolves. If your podcast is starting to feel like a chore, this one’s for you.
This episode is a reminder that rest is part of the process, and it's okay to pause in order to come back stronger. I’ll share where you can stay in touch while the podcast is on hold and what’s next for me behind the scenes.
Have you ever felt like your podcast isn’t aligned anymore? Come share your thoughts with me on Instagram @podcast.support.services, I’d love to hear from you.
Are you ready to launch your podcast but feeling overwhelmed about where to start and who your audience should be?
In this episode, I talk about the crucial first step of identifying your perfect audience. You'll learn why knowing your ideal listener is essential for shaping your content, guiding your marketing, and setting your podcast up for success.
By the end of our chat, you'll have a clear roadmap on how to define your ideal listener and how this first step can make your podcasting journey smoother and more rewarding.
Join me as I share practical tips and personal insights, helping you navigate the often overlooked but vital task of creating a listener bio. This episode is packed with expert advice that will empower you to connect deeply with your audience and achieve your podcasting goals.
Have you defined your ideal listener yet? Let's connect on Instagram @podcast.support.services and share our podcasting journeys. I'd love to hear about your experiences and answer any questions you have!
Have you ever wondered how a podcast could transform your business?
In this episode of 'Podcasting for Business Owners,' I talk about why every business owner should consider starting a podcast. From building authentic relationships and establishing authority to repurposing content and driving sales, I’ll share insights on how podcasting can elevate your brand and expand your network.
You'll learn the powerful impact podcasts can have on personal development and communication skills, making it easier to connect with your audience on a deeper level. Discover the incredible networking opportunities that come with hosting a podcast and how you can create evergreen content that continues to attract new listeners long after its release.
By the end of this episode, you'll have a clear understanding of the benefits of podcasting and practical tips to get started.
Have you thought about starting a podcast for your business? Connect with me on Instagram @podcast.support.services and let's discuss how we can make it happen together!
Are you wondering why you should start a podcast or if it's really worth the effort? In this first episode of "Podcasting for Business Owners," I share my journey into podcasting and the personal hurdles I've overcome to get here. You'll learn about the benefits of podcasting for business owners and gain insights into the mindset shifts and strategies needed to start your own podcast journey with confidence and clarity.
I'll also discuss how podcasting can help you build strong, authentic relationships, grow your brand, and reach a wider audience. Plus, you'll hear about my experiences and the valuable lessons I've learned by putting myself in my clients' shoes.
By the end of this episode, you'll be inspired to take the first step in your podcasting journey. So, grab your headphones and join me for some honest, friendly advice on starting your podcast!
Have any questions or thoughts about this episode? Connect with me on Instagram at @podcast.support.services. I'd love to hear from you!
Are you a business owner longing to share your voice and expertise with the world but unsure where to start? Welcome to Podcasting for Business Owners, hosted by Laura McRae, a seasoned podcast consultant with experience helping leaders launch and grow their own shows. Laura's mission is to help business leaders and consultants find their podcasting voice, share their expertise, and build a loyal audience.
In each episode, you'll discover actionable tips, expert advice, and inspiring stories to guide you through every stage of your podcasting journey. Expect to learn about everything from overcoming public speaking anxieties to mastering technical aspects and strategic growth.
This podcast is tailored for business professionals seeking to expand their influence, connect with a wider audience, and establish themselves as thought leaders. Tune in to Podcasting for Business Owners and turn your expertise into a powerful podcast.