Explorez tous les épisodes du podcast Podcast Permission Slip | Powered by PodAssist
| Titre | Date | Durée | |
|---|---|---|---|
| 19: Client Feature: What I've Learned in the Podcast Trenches with Marc Mawhinney | 10 Sep 2026 | 00:23:10 | |
My guest today has been in the podcast trenches longer than almost anyone I know. My brother Marc Mawhinney is our very first podcast client, the person who got me into this space back in 2015, and by the time this episode airs he'll be approaching 1,000 episodes of Natural Born Coaches. That's a milestone that a tiny fraction of podcasters will ever reach! We got into how Marc started with a daily show and intentionally scaled back over the years, what changes he's seen in the podcasting space since 2014, and how he uses his podcast as a genuine business tool rather than chasing downloads or vanity metrics (plus much more). What he shares in this one could be a goldmine for both new podcasters and long-time ones! If something resonated with you here I'd love to hear from you! I'm planning a fall mailbag episode and would love to feature your thoughts and give you and your show or business a shoutout. You can find me on Facebook, LinkedIn, or send a note to matt@podassist.com. Remember, it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO weeks, stress-free? Or need help with your current show? Book a no-obligation call with me at https://calendly.com/mattpodassist. LINKS: The Coaching Jungle (Marc's Facebook Group) Learn More About Partnering with Marc Marc's Guest Pitch Reply Template 18: More, More, More: The "Expert" Advice I'm Not Following
| |||
| 18: More, More, More: The "Expert" Advice I'm Not Following | 27 Aug 2026 | 00:14:18 | |
Are you feeling like everyone is talking about how you have to be in ALL the places online right now with your podcast, and you need to be keeping up with the loudest in the room? Today I want to offer a different perspective and some food for thought on that, because it's a philosophy I'm not buying into for my own show or recommending to our clients. I share my honest take on the "more, more, more" approach being pushed by some big names in the space, why I don't think it's the right game for most independent podcasters to be playing, and what I'm doing instead with my own show and how I'm seeing it work. If you have thoughts on this one I'd genuinely love to hear them, this is a topic I know not everyone will agree with me on. You can find me on Facebook, LinkedIn, or send a note to matt@podassist.com. Remember: it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me at https://calendly.com/mattpodassist. LINKS: Gary Vaynerchuk - The New Rules of Social Media 2026 1,000 True Fans by Kevin Kelly 04: Video Optional: Getting the Benefits of Video Without the Burnout | |||
| 17: 7 Months In: What Starting My Own Podcast Has Taught Me (So Far) | 13 Aug 2026 | 00:09:54 | |
It's been 7 months now since I launched this podcast and I thought it would be a good time to share three things that have genuinely surprised me so far. This one came out of a great conversation I had with someone in the podcast space who asked me what surprised me most about now doing my own show as well as working with our clients on their podcasts. Today I share three things I've learned hosting my show that I didn't quite anticipate going into this, and you may notice that I skip the permission slip bell I usually include this time around (you'll hear why)! If something resonated with you, I'd love to hear from you. I'm planning a fall mailbag episode and would love to feature your thoughts, and give you and your show or business a shoutout. You can find me on Facebook, LinkedIn, or you can send a note to matt@podassist.com. Remember: it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me at https://calendly.com/mattpodassist. LINKS: 15: Listener Mailbag: Summer 2026 Edition 10: Your Podcasting Anchor: The One Thing That Keeps You From Drifting
| |||
| 16: The Red Velvet Rope Policy: A Podcaster's Secret Weapon | 30 Jul 2026 | 00:09:57 | |
Summer is here and I've been doing A LOT of reading on the deck during these beautiful, sunny days. One of the books I recently dove back into is Book Yourself Solid by Michael Port, which contains a core principle that has guided me in business for many years called "The Red Velvet Rope Policy." Re-reading that chapter got me thinking about how it could apply to not only business, but to podcasts as well, which is what I'm sharing all about in today's episode. Keep your eyes (and ears!) out as I thumb through more of my favourite books to find quick insights and mindset shifts like this one that I think can help fellow podcasters! Do you have any insights or feedback to share? You can find me on Facebook, LinkedIn, or you can send a note to matt@podassist.com. Remember: it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me at https://calendly.com/mattpodassist. LINKS: Book Yourself Solid by Michael Port 15: Listener Mailbag: Summer 2026 Edition 14: The VERY First Thing I'd Do If I Wanted a Podcast Sponsor For My Show 10: Your Podcasting Anchor: The One Thing That Keeps You From Drifting | |||
| 15: Listener Mailbag: Summer 2026 Edition | 16 Jul 2026 | 00:14:44 | |
Listener feedback is one of my favorite things to receive as a podcaster and I've been learning a lot from the comments and insights I have gotten already. It tells me that something landed, that someone felt less alone, or that a simple idea sparked something new. This episode is a collection of exactly that! For the Summer 2026 mailbag, I'm reading through comments and messages I've received from fellow podcasters on a few recent episodes. Some of these voices have been at this for 16 years and nearly 1,000 episodes. Others just started this year. A few of them are even clients of ours that we get the opportunity to work with, and all of them have something worth hearing. We're covering feedback from episodes on finding your podcasting anchor, making summer work for your show, and strategies for solo hosts who get stuck. The perspectives don't always agree with each other, and I think that's actually the point that I try to make here about there being no "rules" that you have to stick to as a podcaster. If something one of these hosts says resonates with you, I hope you'll check out their show and reach out to tell them so (the links to everyone I mentioned are below). And if you've got feedback on any past or upcoming episode, I'd love to include you in a future mailbag. You can find me on social media or send a note to matt@podassist.com. Remember: it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. LINKS: Ann Carden (Expert In You Podcast) Chuck Anderson (Collaborators Unite)Become a Coaching Jungle VIP! Nick & Megan of fitDEGREE (fitSpot Guru Podcast) David Kincade (Winning the Public Purse with David Kincade) Leah Sparrow (Making Business Effortless) | |||
| 14: The VERY First Thing I'd Do If I Wanted a Podcast Sponsor For My Show | 02 Jul 2026 | 00:15:14 | |
If you've ever asked yourself "how do I get a sponsor for my show," you're not alone and it's definitely one of the most common questions I see coming from new podcasters. But before you go down that road, there's one honest question worth asking yourself first, and I want to talk about that today. In this episode, I'm sharing the very first thing I'd do if I wanted a podcast sponsor for my show, and it's probably simpler than you'd expect. I also walk through two real sponsorship situations that PodAssist is in right now (from the other side of the table, as the sponsor), so you can see exactly how this strategy plays out in practice. Oh, and one more thing. You don't have to wait until you hit some magic download number to start. You might be closer than you think! Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. LINKS: Your Partner In Success™ Radio (Denise Griffitts) Natural Born Coaches Podcast (Marc Mawhinney) Riverside's Ultimate Guide to Podcast Sponsorship [2026]Podcast Sponsorships: The Ultimate Guide (EOFire) | |||
| 13: Client Feature: Strategies For Running a Podcast Like Clockwork with Megan from fitDEGREE | 18 Jun 2026 | 00:19:53 | |
Are you finding it stressful to pick topics and prep for podcast episodes before you even hit record? You're not alone, but today's guest has cracked the code on making podcasting feel effortless! In this episode, I sit down with Megan McLean, COO of fitDEGREE and co-host of the FitSpot Guru podcast (with CEO Nick Hale), who have been clients of ours for nearly five years. With 340 episodes under their belt and counting, they have a structure and prep process that keeps their show running like clockwork, and Megan breaks it all down today. Whether you're a brand-new podcaster just starting out, or an established host looking to tighten up your workflow, what Megan shares in this conversation will help you stop stressing and start recording with confidence (don't forget to give them a follow and to reach out to them if you got value from this episode)! And remember - it's YOUR show and there are NO RULES! **** Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. LINKS: Tune Into The FitSpot Guru Podcast on Apple Podcasts & Spotify Instagram: @fitspot_guru & @fitdegree
| |||
| 12: Break Glass in Case of Emergency: My Go-To Strategy for Solo Hosts That Are Stuck | 04 Jun 2026 | 00:06:16 | |
If you want to record solo episodes but you're not sure what to talk about, today I'm sharing a quick strategy that's going to help you get unstuck. I call it my "break glass in case of emergency" strategy for solo hosts. In this episode, I'm sharing a method I would use if I was stuck on what to record (as you'll hear, it's super simple and easy to do)! I walk you through real examples to show you how this works, and trust me, you'll be shocked at how many episode ideas are sitting right in front of you at this very moment. The best part? This method works for any solo podcast, not just shows like mine about podcasting. Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. LINKS: | |||
| 11: How to Make Summer Work for You, Your Podcast AND Your Listeners | 21 May 2026 | 00:10:42 | |
Have you heard that no one listens to podcasts in the summer? This narrative has been around in the podcasting world since I can remember, and I want to talk about this before you decide to put away your equipment and take the whole summer off. In this episode, I'm sharing what the data actually shows about summer podcast listening, what I've seen when looking at the download numbers of our clients' shows, plus strategies to make summer work for you, your podcast, and your listeners. The key? Be intentional. Let's not wait until June to figure it out! Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. LINKS: Podcasts: The Sounds of Summer (SiriusXM Media Research Study)
| |||
| 10: Your Podcasting Anchor: The One Thing That Keeps You From Drifting | 07 May 2026 | 00:11:35 | |
The world of podcasting is noisier than ever (to say the least!), but there's one thing I've seen in successful podcasts that keeps them going for the long haul. I call it your podcasting anchor. In this episode, I'm sharing what it is and why it matters, what I've seen first-hand when a podcaster doesn't have one, and how my own anchor kept me recording recently. As you'll hear, your anchor doesn't have to be huge or world-changing - It just has to be real! Ready to launch your podcast or need help with your current show? Book a no-obligation call now at www.podassist.com. Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. | |||
| 09: Client Feature: How Jenn Went From Complete Beginner to "I Got This!" | 23 Apr 2026 | 00:24:24 | |
For the first 8 episodes of this podcast, it's just been me, but I've always wanted to feature clients of ours who are doing big things in the podcasting space and who I know could share the valuable lessons they've learned with you. Today's special guest is someone who went from "I can't do this" to launching a top 10% global podcast in just a few months, and as you'll hear, is so passionate about her mission and the work she is doing! Meet Jenn Morgan of the We're In One podcast. Jenn reveals how she went from being overwhelmed by all the podcasting advice online to launching her behind-the-scenes show about the fascinating professional hockey world, a niche she's lived in for nearly three decades. In this episode, Jenn opens up about what surprised her most about podcasting, why integrity continues to be her biggest priority as a host, and the advice she'd give to anyone sitting on the fence about starting their own show. We also talk about the noise in the podcasting space, why you don't need 8 episodes (or more) to launch, and how she got over the biggest hurdle: her own voice. If you've been thinking about starting a podcast but feel overwhelmed or unsure, this conversation is for you and I'm honoured to bring Jenn on to share her story and podcasting journey with you. Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. LINKS: We're In One Podcast's Instagram Listen in on Apple Podcasts & Spotify
| |||
| 08: The Podcast Milestone I Focused on When I Started (It's Not What You May Think) | 09 Apr 2026 | 00:12:23 | |
This is episode 8. And honestly? 8 is the only number I've been focused on and had circled on my calendar since I started this podcast. Not downloads. Not rankings. Not reviews. Just getting to episode 8. In this episode, I'm sharing why I specifically set episode 8 as my first milestone, the gym analogy that explains progressive overload in podcasting, and why focusing on vanity metrics is never a recipe for long-term success from my experience. I also get real about what actually feels better than hitting a global ranking, plus I reveal my next milestone and why it's based on MY schedule, not someone else's. No matter what your goal is as you start on your own podcasting journey, most importantly, make sure it's your goal, not someone else's. It's my intention that this episode can be a reminder not to fall into the comparison trap! Small wins build the habit. Celebrate when you hit them, then set the next one. Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist.
LINKS: 05: Pace Yourself: Slow, Steady (and Sustainable) Podcasting Podcasting Industry Report Specifically for Independent Podcasters
| |||
| 07: The 'Too Many Podcasts' Myth: Why Now Is Still a Great Time to Start Your Show | 26 Mar 2026 | 00:11:37 | |
Have you heard the saying that the best time to plant a tree was 20 years ago, and the second best time is now? I've been hearing "there are too many podcasts" since we started working with podcasters back in 2015, when there were only a fraction of the shows that exist now. Today, I'm flipping the narrative that the podcast market is oversaturated - and backing it up with the numbers. I break down what the real competition actually looks like (don't worry, it's not millions of podcasts like you may think!), share an analogy that makes this all crystal clear, and I reveal the massive advantages podcasters have today that simply didn't exist a decade ago. Plus, I ran a live test with Google Gemini to see what it says about this show (because we can't forget the growing importance of our robot search friends) 🤖 This episode is your permission slip to stop waiting for the perfect time and just start, because it's not too late - it's wide open for those who are ready to step up, and show up regularly. Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. LINKS: PodMatch's Industry Report for Independent Podcasters U.S. Podcast Consumption Reaches Record High Podcast Statistics & Industry Trends 2026 04: Video Optional: Getting the Benefits Without the Burnout
| |||
| 06: The Name Game: How to Name Your Podcast (Without Overthinking It) | 12 Mar 2026 | 00:17:04 | |
Picking the right name is often one of the toughest parts of getting started for new podcasters. If you've been stuck trying to find the "perfect" podcast name, this episode will help you stop overthinking and just get started. In this episode, I'm sharing 5 quick strategies to help you land on a name that works for your show. I walk through real examples from podcast clients we work with to show you how different naming approaches can work. I also reveal the exact thought process I used when naming this podcast, including the (yes, cringey!) alternate names I considered before landing on Podcast Permission Slip | Powered by Podassist. Plus, I'm answering the common question: "Can I use my own name for my podcast?" (Spoiler: Yes, and here's why it might actually be the smartest move.) This episode is your permission slip to stop overthinking the name game. Grab a piece of paper, brainstorm using these 5 strategies, say them out loud, and pick one. You can always change it later. It's a name, not a life sentence… Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. LINKS: Demystifying College Admissions (Julie Kim) Building Great Leaders (APi Group) Welcome Home to the Suburbs (Jill Kalman) How To Be a Terrible Daughter (Megan & Elizabeth) Natural Born Coaches (Marc Mawhinney)
| |||
| 05: Pace Yourself: Sustainable Podcasting Tips for Long-Term Success | 26 Feb 2026 | 00:14:26 | |
If you've been told you need to launch with 8 episodes, publish weekly no matter what, and power through even when you're exhausted, this episode might just save your podcast - and your sanity. In this episode, I'm talking all about pacing yourself and sustainable podcasting for the long term. If you've missed the first four episodes, I encourage you to go back and listen as they provide a framework that leads directly into this one. I share a real post from a podcaster who's hit 50 weekly episodes and is wondering if she should decrease the frequency of her episodes or try to "power through", plus I reveal what the data has shown when our clients change their frequency. I also get vulnerable about how I even used to recommend the hustle approach and why I evolved my entire thinking around podcasting years ago, plus the launch myth that's still being passed around to this day. This episode is your permission slip to pace yourself: go bi-weekly, produce shorter episodes, launch with just a trailer, or switch to a seasonal schedule. It's a marathon, not a sprint… Remember - it's YOUR show and there are NO RULES! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist.
| |||
| 04: Video Optional: Getting the Benefits of Video Without the Burnout | 12 Feb 2026 | 00:13:14 | |
You're probably hearing that if you have a podcast you NEED to be on video right now, that YouTube is king, and if you're not showing your face, you're missing out. But what if the data tells a completely different story? In this episode, I dive into a report from Cumulus Media and Signal Hill Insights that reveals how people actually consumed podcasts in 2025 . The findings might surprise you, and influence how you approach podcasting moving forward this year. I also share our own experience offering video editing services for nine months in 2023, and why we ultimately decided to focus on audio-only podcast work. If you DO want some video presence without the full commitment, I give three practical options that can give you the benefits of discoverability using video, but won't overwhelm you. If video pressure has been holding you back, this episode is your permission slip to start with audio and add video later (or not at all). Remember - it's YOUR show and there are NO RULES! Coming up in Episode 5: I'm talking all about pacing yourself and why slow and steady wins the race when it comes to podcasting for the long-term. Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. Links & Resources Mentioned: Cumulus Media and Signal Hill Insights Release Podcast Download – Spring 2025 Report Riverside, Descript & Opus Clip Justin Hazouri (Cinematic Video Trailers) Here's an additional study with more data on this topic: Audio Still Beats Video For Many Podcast Agencies, New Survey Finds. (Inside Audio Marketing)
| |||
| 03: Flying Solo: Busting One of the Biggest Podcast Myths | 29 Jan 2026 | 00:13:25 | |
Think you need to interview guests to have a successful podcast? This may be a bit of a controversial take (and I'm not anti-guest at all), but I say absolutely not, and I'm going to tell you why. In this episode, I'm tackling the dangerous advice I've seen floating around on social media around this topic, and I break down how this type of thinking is actually stopping many people from ever launching their show. You'll hear here about the social media post that made me want to close the app (and why I wish I'd spoken up when I saw it)... Here's the truth: You don't build authority just by interviewing people. You build it by having a point of view. If someone's told you that you can't launch with solo episodes, or that you need to "earn your stripes" with guest interviews first, this episode is your permission slip to ignore that advice and fly solo! 🚀 Remember - it's YOUR show and there are NO RULES! Coming up in Episode 4: I tackle the topic of video podcasts and how to get some of the benefits of video without diving off the deep end into full YouTube production, channel management and the editing chaos. Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. Links & Resources: PodMatch: If you decide to add guesting to your strategy, this is the industry standard tool I recommend --> joinpodmatch.com/podassist Disclosure: I am an affiliate for PodMatch and may receive a commission at no extra cost to you.
| |||
| 02: Nothing is Set in Stone: How One Podcaster Launched Her New Show in ONE Day | 15 Jan 2026 | 00:10:10 | |
Perfectionism might be the single biggest thing holding you back from starting your podcast. In this episode, I reveal one simple mindset shift that'll help you beat it, and I share the story of someone who woke up one morning, decided she wanted a podcast, and had her show live that very same day. (Spoiler: it's my wife, Gen). You'll hear how she launched The Lymph Lounge in a single day without overthinking the name, the cover art, the music, or any of the things that trip people up for months (or years). Plus, I break down all the things people obsess over that can actually be changed anytime, such as your show name, cover art, intro music, episode format, and even your hosting style. The big takeaway? Nothing about your podcast is set in stone. You can rebrand, refresh, and pivot whenever you want. So stop waiting for 'perfect' and start with "good enough" (this podcast was live 6 days after I decided to create it, plus it was the week of Christmas - you can do it too)! If you've been stuck trying to get every detail just right before you launch, this episode is your permission slip to let that go and hit record. Remember - it's YOUR podcast and there are NO RULES! Coming up in Episode 3: Permission to grab the mic solo. Why going guest-free might actually build MORE authority (and make your life easier) if that format feels better for YOU. Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. | |||
| 01: Excuses Be Gone: 10 BIG Reasons People Never Start a Podcast (And How to Beat Them) | 01 Jan 2026 | 00:15:33 | |
Thinking about starting a podcast but something keeps holding you back? In this first episode of Podcast Permission Slip, I break down 10 of the most common excuses I hear from aspiring podcasters, and the few of them that almost stopped me in my tracks from hitting record on this show. You'll hear me tackle things like smashing the myth that you NEED a $1,000 setup and fancy equipment to get started, why waiting for the "perfect topic" is just fear in disguise, and the real numbers behind podcast downloads that might surprise you (spoiler alert: Just 29 downloads in the first 7 days after releasing an episode puts you in the top 50% of all podcasts). I also share an inspiring story about a long-time client of ours who started her top-rated podcast recording in a closet and has hit 125 million downloads since then, and more. If you've been on the fence about podcasting, this episode is your permission slip to stop making excuses and just start. Remember - it's YOUR show and there are NO RULES! Coming up in Episode 2: Think you need everything perfect before you launch? I'm breaking down why nothing about your podcast is set in stone, and I'm going to tell you about someone who woke up one morning, decided she wanted a podcast, and had her show live that very same day! Ready to launch your podcast in as little as TWO Weeks, in a stress-free way? Or need help with your current show? You can book a no-obligation call with me now at https://calendly.com/mattpodassist. | |||
| After 11 Years, I'm Taking My Own Advice (New episodes drop every second Thursday) | 27 Dec 2025 | 00:01:31 | |
I'm Matt Mawhinney, and after more than a decade behind the scenes at PodAssist, I'm stepping out from the edit suite to help you cut through the noise. No more "guru" rules, no more tech-overwhelm, and no more imposter syndrome. In this trailer episode, you'll hear:
Stop overcomplicating your message. It's YOUR show, and there are NO RULES. Hit follow/subscribe now and let's get to work!
| |||