Explorez tous les épisodes du podcast Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
| Titre | Date | Durée | |
|---|---|---|---|
| Welcome to Podcast Marketing Trends Explained | 14 Jan 2024 | 00:03:39 | |
It's easier than ever to launch and produce a podcast. But it's never been harder to grow one. On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2024 to help you make smarter decisions about your show, grow faster, and earn more. Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like: How do you define success for your podcast? Using the data uncovered by the Podcast Marketing Trends 2023 Report our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You can find the full report at podcastmarketingtrends.com/2023. | |||
| The Hard Truth About Growing A Podcast Today (& How You Can Beat the Odds) | 13 Feb 2024 | 00:41:22 | |
Look closely at the data behind almost anything—from podcast growth, to Google search results, to Amazon product sales, and more—and you'll notice a trend. In almost every case, the bulk of the rewards (downloads, clicks, sales) go to just a tiny percentage of the available options.
📊 What did you think of this episode? Click to cast your vote: Topics Covered
⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources
Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback | |||
| We Asked Podcast Listeners Why They Stopped Listening (And They Didn’t Hold Back) | 16 Apr 2024 | 00:59:42 | |
Less than 5% of your potential audience is listening to your show. Here’s why, in their own words. Even small shows with just a few hundred (or few dozen) downloads an episode have usually been listened to—at one point or another—by thousands of people. A small number of those people are your regular listeners and superfans. A larger number are casual listeners and samplers, people who don’t listen to every episode, but rather based on their interest in a specific episode topic or guest. And then there are the people who listened to one episode or less… and never came back. While the data is hard to measure, chances are, less than 5% of the people who are both aware of your show and interested in your topic are regular listeners. Which begs two questions: 1. Why aren’t they listening? To get to the bottom of this frustrating phenomenon, we ran a survey to our larger audience to find out—in their own words—what kept them listening more regularly… or at all. The good news? They didn’t hold back. And in this episode, we break down their feedback, which—while aimed at our show—likely applies to your show as well. 📊 What did you think of this episode? Click to cast your vote: Topics Covered 00:00 Intro ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources Check out our full audience survey data Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback | |||
| Stupid Mistakes, Happy Accidents & Surprising Insights From Making & Marketing Our First 20 Episodes | 23 Apr 2024 | 00:58:25 | |
Plus, we need your help to decide what to make next. We spend the majority of our time thinking about podcast marketing & growth. But that doesn’t mean we have it all figured out. In this final episode of Season 1 of Podcast Marketing Trends Explained, we break down our stats from the season along with our mistakes and missed opportunities, lessons learned… and the surprising insights we’ve gained along the way. Plus, we brainstorm three new show concept ideas to keep us busy between seasons… and ask your feedback on which one we should pursue. Cast your vote for which show we should make next 📊 What did you think of this episode? Click to cast your vote: Topics Covered ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Jay Clouse from Creator Science Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback | |||
| Inside the Growth Strategies of Two of The Smartest Podcasters Alive | 30 Apr 2024 | 01:26:14 | |
Michael Jordan, Simone Biles, Wayne Gretzky. Every so often, someone comes along who is playing the game at a whole different level. And when it comes to podcasting, we've got two of them. Jay Clouse and Chris Hutchins each host hugely successful shows. And this special episode, we're getting inside the minds of these two creators to understand the thought process, experiments, and personalities behind the downloads (not to mention some serious revenue). 📊 What did you think of this episode? Click to cast your vote: ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Listen & Subscribe to Sound Judgment Creator Science Podcast Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback | |||
| Two Hard to Spot (But Very Real) Problems Suffocating Your Podcast's Growth | 20 Feb 2024 | 00:38:29 | |
Imagine if you could interview 500 podcasters, separate out the ones that doubled their audience over the previous year, and ask them point blank what they did to get that result. Well, that's exactly what we did, and in this episode, we're sharing what we found. Specifically, we looked into the Podcast Marketing Survey submissions of the 15 highest-growth shows, shows that had grown anywhere from 100%–400% over the previous year, and dug into their response to the question: "What's the thing that has had the single biggest impact on growth in the past year." They're answers, and the trend they hint at, might surprise you. 📊 What did you think of this episode? Click to cast your vote: Topics Covered
22:01 Practical takeaways to increase your monthly growth rate ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ Resources
Complete the Podcast Marketing Trends 2024 Survey Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback | |||
| Does Social Media Actually Grow Your Podcast Audience? (& If Not, What Are Your Other Options?) | 27 Feb 2024 | 00:54:01 | |
What everyone gets wrong about using social media to grow your podcast, and what you should be doing instead. There might be no more common question in podcasting than: “How do I get more listeners”. And there might be no more common answer than, “Be active on social media.” The result is that social media is by far the most popular marketing channel used by podcasters to (at least try to) get more listeners and grow their shows. But does it actually work? And if it does, how, exactly? In this episode, we explore the potential benefits of social media for podcasters, how to use it effectively to grow your show and your brand, and why social media might actually be a more effective growth channel than it appears on the surface. 📊 What did you think of this episode? Click to cast your vote: Topics Covered
Resources
Complete the Podcast Marketing Trends 2024 Survey Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback | |||
| 3 (Non-Social) Marketing Channels High-Growth Shows Use to 2x Their Audience | 05 Mar 2024 | 00:59:35 | |
Everyone loves to talk about podcasting's so-called "Discoverability Problem". But does it actually exist? And if not, what are the marketing channels you as a creator can tap into to get your show in front of more of your ideal listeners? In this episode, we break down three types of listener acquisition channels and how you can leverage them to grow your show... without social media and without a discovery algorithm. 📊 What did you think of this episode? Click to cast your vote: Topics Covered
Resources
Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days Connect with Jeremy on Twitter | LinkedIn ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback | |||
| How We'd Spend $500/$2,500/$10,000 to Grow Our Podcast (& the Lessons You Can Apply to Any Budget) | 12 Mar 2024 | 01:02:37 | |
How to get the best ROI on your podcast production and marketing budget to maximize growth… whether it’s $100 or $10,000 per month. You’re probably pretty confident that if you had more money to spend on your podcast, you’d be able to grow it faster. But have you ever stopped to think about how you would spend it to get the greatest ROI? Should you buy ads? Invest in better gear? Hire an editor or assistant? In this episode, we break down our takes on where your podcast budget is best spent in order to grow the fastest. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! Topics Covered 00:00 Could we grow faster if we had more budget?
Resources Descript Complete the Podcast Marketing Trends 2024 Survey Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback | |||
| 80/20 Podcast Marketing: Turn Your Limited Time Into Maximum Growth | 19 Mar 2024 | 00:45:01 | |
Most podcasters waste their time on these tasks that will never lead to growth. Are you? Producing a regular podcast is one of the most grueling, time-intensive forms of content creation in existence. But what if 80% of the time you’re currently spending on your show isn’t actually contributing to growth? In other words, what if you could get the same results while spending drastically less time on your show? Or, what if you were to redirect that time towards higher leverage activities that actually did move the needle for growth? 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! Topics Covered 00:00 Intro
Resources David Perrell: How I Write Podcast Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback | |||
| 3 Creative Decisions That Dictate Your Show's Success… or Failure | 26 Mar 2024 | 00:50:21 | |
How long should your episodes be? What’s the best format for growth? Plus... the single most important decision you can make if you want to grow. Before you launch a new show, you have to make a number of creative decisions that set the course of your show. Will you do an interview, solo, or co-hosted show? How long should your episodes be? How often will you release new episodes? And who is this actually for? These structural decisions tend to get made once, sometimes without much thoughts… but they cast a long shadow over the growth potential of your show forever. So how do you ensure you’re making decisions that align with your goals and give you the best chance at success? 📊 What did you think of this episode? Click to cast your vote: Topics Covered 00:00 Intro 00:53 How much does a podcast's structure matter in terms of its success? ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Akimbo Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback | |||
| The 10k Timeline: How Long It Takes to Reach 10k dl/ep (& How to Accelerate the Process) | 02 Apr 2024 | 01:00:52 | |
We all know success doesn’t happen overnight. But what does the data say about how long it takes to reach 1k… or 10k downloads per episode? Podcasting is inherently a slow-growth medium. Without a central discovery system offering the potential for virality, growing a podcast is a long game of slow, steady, incremental growth that compounds over time. But while you might expect growth to be somewhat slow when you start out, how long should it take before it speeds up? In this episode, we’re breaking down what the data says about how long it takes the typical show to reach the 1k and 10k milestones, the factors that influence those timelines, and what you can do to accelerate the process. 📊 What did you think of this episode? Click to cast your vote: Topics Covered 00:00 Intro ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Mike Birbiglia’s Podcast, *Working It Out* Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback | |||
| 6 Storytelling Principles to Hook & Retain Listeners (That Apply to Every Show) | 09 Apr 2024 | 01:07:36 | |
They’re not always obvious, but the elements of storytelling are at the heart of every great episode. This is as true for interview and solo shows as it is for narrative. For comedy & fiction as it is for business. And in this episode, with the help of a special guest, we’re breaking down the core principles of storytelling and how to incorporate them into your show. 📊 What did you think of this episode? Click to cast your vote: Topics Covered 0:00 A new podcast growth experiment ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Listen & Subscribe to Sound Judgment The Story Grid Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2023 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback | |||
| Will Discovery Algorithms Save (or Destroy) Podcasting? | Podcast Discovery | 19 Feb 2025 | 00:39:43 | |
Will discovery algorithms actually grow your show for you? Since the dawn of podcasting, creators have been clamoring for better discoverability. And now, thanks to YouTube & Spotfiy’s algorithms, better discovery might be here. But will it actually be the marketing cure-all many creators hope it will be? Or might it actually make it harder to grow? Or perhaps, algorithmic discovery will change the medium into something else entirely… One way or another, we’re about to find out. Here’s how to prepare for it. 📊 What did you think of this episode? Click to cast your vote: ⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback About Podcast Marketing Trends Explained On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition. The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm. | |||
| Introducing: Season 2 of Podcast Marketing Trends Explained | 12 Feb 2025 | 00:02:05 | |
It’s a turbulent time to be a podcaster. YouTube and Spotify are introducing discovery algorithms that have the potential to both help and hurt creators. The rise of video podcasting is challenging the very definition of what a podcast even is. And AI… well, you already know about AI. In short, being a podcaster today means trying to keep your head above water in the firehose of noise that is constantly flooding your listeners’ screens, feeds, and even personal recommendations. So the question is: In the face of all of this noise, competition, and change, what are we as creators supposed to do? Or, maybe a better question: Who are the podcast creators and marketers who are making the most of this changing podcast landscape, and what can we learn from the way they’re creating and marketing their shows, that we can apply to our own? In Season 2 of Podcast Marketing Trends Explained, our goal is to get to the bottom of these questions, using a mix of data and personal insights and observations from our own podcasting experiments.
You can check out the full report at podcastmarketingtrends.com and hit subscribe wherever you’re listening now to get every episode of this season. ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback | |||
| Two Hidden Data Points That Predict Podcast Growth (& Tell You Exactly How to Accelerate It) | Podcast Discovery | 26 Feb 2025 | 00:42:07 | |
A podcast listener's decision to click play boils down to a small number of touchpoints. Most prominent are your show title, artwork, and episode titles. But while these (and other) touchpoints have always had a significant impact on listener acquisition, we've never had a way to track it. Until now. In 2024, Spotify rolled out a new discovery dashboard, giving us as creators a new set of metrics to understand how listeners flow through our listener acquisition funnel. The best part is that if you know how to interpret the data this dashboard provides, it gives you a map of exactly what you need to do you improve your listener acquisition and grow your show. Here's what you need to know.
⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Spotify Conversion Rate Benchmarks Report Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback More on Podcast Analytics Beyond podcast downloads, metrics like listen time, consumption rate, Spotify's podcast discovery dashboard, and more give us clues about the issues facing your show—and often tell you exactly how to navigate them. Which mean understanding your podcast analytics & metrics, and how they compare to industry benchmarks is an essential skill for marketing and growing your podcast. About Podcast Marketing Trends Explained On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition. The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm. Get in touch: jeremy(at)podcastmarketingacademy.com | |||
| What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology | 09 Apr 2025 | 00:46:05 | |
There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to? It turns out, there are a number of surveys that have asked listeners to share their discovery and consumption habits. And while the data can sometimes contradict itself, it offers us as creators a peek behind the curtain into podcast listeners’ hidden psychology, so that we can better meet them where they’re at with our marketing and our shows. What’s more, this data offers us a blueprint for the questions to ask (and avoid) when conducting our own listener research.
00:00 Should you listen to your listeners feedback?
The Mom Test by Rob Fitzpatrick Additional Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Podcast Listener Psychology Most podcast creators focus exclusively on content without considering the baked in psychology that is hard-wired into their listeners. The result is unwittingly marketing your show on hard mode. Learn to understand the cognitive biases, emotional triggers, and decision-making patterns that influence how all humans (including me, you, and all your listeners) discover, consume, and share podcast content, you can create shows that not only attract listeners but turn them into dedicated fans who recommend your podcast to others. About Podcast Marketing Trends Explained On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition. The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm. | |||
| Exactly How Your Show Name & Cover Art Impact Growth (According to Data) | Podcast Packaging | 02 Apr 2025 | 01:03:42 | |
People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art. These two elements, then, are the first and more impactful listener filter. Get them wrong, and you’ll miss out on a constant stream of your ideal listeners who are passing the show over because they don’t realize it’s relevant or aligned with their taste. But what does the “wrong” title or cover art even look like? And more importantly, what does the “right” packaging for your show look like (if it even exists). In this episode, we break down the data from the 2024 Podcast Marketing Trends Report to identify what high-growth shows do differently when it comes to crafting their packaging—and how you can borrow those lessons to help increase your show's growth potential. 📊 What did you think of this episode? Click to cast your vote:
00:00 Why packaging matters ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Additional Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Podcast Packaging While these elements are often afterthoughts to the podcast content itself, they have the power to single-handedly attract or repel would-be listeners, making them an unignorable aspect of podcast marketing strategy On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition. The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm. | |||
| Jobs to be Done: The Obscure Marketing Theory That Explains Why Podcasts Grow (& Exactly How to Apply It) | Podcast Listener Psychology | 26 Mar 2025 | 00:58:22 | |
Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obscure marketing concept called Jobs to Be Done Theory. Jobs to Be Done Theory origins date back to the 1930s, but was more fully developed by Harvard Business School researched Clayton Christiansen—primarily through an iconic case study about milkshakes… and how people don’t buy milkshakes for the obvious reasons you might think. But JTBD applies to much more than milkshakes. In fact, it applies to every product, service, piece of content—including podcasts—that any of us spend time, money, or attention to consume. In this episode, we’ll break down how to apply JTBD theory to boost the effectiveness of your marketing by aligning your content, messaging, and packaging with the job your listeners are seeking out a show to do.
Topics Covered 00:00 Case Study: How Justin “Hires” Different Shows ⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Mentioned Additional Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Podcast Listener Psychology Listener psychology encompasses everything from understanding attention spans and content preferences to parasocial relationships and listening habits. Most podcast creators focus exclusively on content without considering the baked-in psychology that is hard-wired into their listeners. The result is unwittingly marketing your show on hard mode. Learn to understand the cognitive biases, emotional triggers, and decision-making patterns that influence how all humans (including me, you, and all your listeners) discover, consume, and share podcast content, you can create shows that not only attract listeners but turn them into dedicated fans who recommend your podcast to others. About Podcast Marketing Trends Explained On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition. The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm. | |||
| The Conflicting Data Behind Paid Podcast Growth Tactics | Podcast Promotion | 19 Mar 2025 | 00:52:19 | |
Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who’s ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works). That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow.
Topics Covered 00:00 Does advertising actually work? ⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Mentioned Additional Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback About Podcast Marketing Trends Explained On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition. The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm. | |||
| The Hidden Dynamics That Make Growing a Podcast Different From Any Other Content Channel | Podcast Listener Psychology | 12 Mar 2025 | 00:52:00 | |
Beneath the surface of every creative medium is a hidden code. Like DNA, this code dictates the constraints and possibilities of what’s possible within that platform. Like any platform, podcasting has its own code. The problem is most creators don’t understand the unique platform dynamics, constraints, and psychology baked into the medium… which makes it hard—if not impossible—to grow. Fortunately, once you’re able to decipher the code—of podcasting or any other platform—you unlock your potential for growth and ROI. Topics Covered 00:00 Understanding podcast’s platform dynamics 📊 What did you think of this episode? Click to cast your vote: ⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Mentioned Additional Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback About Podcast Analytics Beyond podcast downloads, metrics like listen time, consumption rate, Spotify's podcast discovery dashboard, and more give us clues about the issues facing your show—and often tell you exactly how to navigate them. Which mean understanding your podcast analytics & metrics, and how they compare to industry benchmarks is an essential skill for marketing and growing your podcast. About Podcast Marketing Trends Explained On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition. The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm. | |||
| How Chasing Downloads Might Make It Harder to Grow (Here's What to Optimize for Instead) | Podcast Analytics | 05 Mar 2025 | 00:46:09 | |
For 74% of podcasters, downloads are the primary metric used to measure success. But should they be? For years, downloads were one of the only ways creators could measure the reach and impact of their show. But over the past few years, we’ve been getting a slow but steady stream of new analytics tools and data points… many of which provide much more useful information about Topics Covered 00:00 Why do so many people care about downloads? 📊 What did you think of this episode? Click to cast your vote: ⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️ Resources Mentioned Additional Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback More on Podcast Analytics Beyond podcast downloads, metrics like listen time, consumption rate, Spotify's podcast discovery dashboard, and more give us clues about the issues facing your show—and often tell you exactly how to navigate them. Which mean understanding your podcast analytics & metrics, and how they compare to industry benchmarks is an essential skill for marketing and growing your podcast. About Podcast Marketing Trends Explained On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition. The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm. | |||
| Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy | 23 Apr 2025 | 00:48:37 | |
Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months. If you’ve been in podcasting for a while, this might correspond with your feeling that it is harder to grow today than it once was. And yet… while growth may have slowed for the typical show, there are others that are unlocking more and faster growth than ever before. So what’s going on here? And what do we as creators need to do to tap into the potential for growth that exists? 📊 What did you think of this episode? Click to cast your vote:
00:00 Is It Harder To Grow Now? ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: **http://podcastmarketingtrends.com/feedback** | |||
| What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy | 16 Apr 2025 | 01:10:23 | |
Video is changing podcasting, probably forever and probably in ways we can’t predict. But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key point: That this isn’t a conversation about different consumption mediums and file delivery formats. It’s a conversation about YouTube as a platform, and the power, influence, and magnetism it exerts on every person on the internet. 📊 What did you think of this episode? Click to cast your vote:
00:00 Is video podcasting a threat or opportunity?
Philip Pape of Wits and Weights April Dunford's book, "Obviously Awesome" Additional Resources Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback Podcast Strategy Strategy is an oft-misunderstood term that encompasses, guides, and grounds the intentional decisions around every aspect of your show and marketing, including your show concept, positioning, format, content strategy, packaging, monetization strategy, promotion, and more. In short, the answers to any marketing question are based in your strategy. Which means without a clearly defined strategy, you’re shooting in the dark, and unlikely to ever get the results you’re looking for from your podcast, whether that’s audience growth, customer acquisition, or both. About Podcast Marketing Trends Explained On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition. The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm. | |||
| The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy | 30 Apr 2025 | 01:01:02 | |
One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts? Is it possible for any of us to create a successful show? Or are the odds always going to be stacked against us, with only a tiny fraction of shows breaking through to the mainstream? In this episode, we break down the odds behind creating both a successful show and a successful career as a creator, and explore exactly what you can do to stack the deck in your favour. 📊 What did you think of this episode? Click to cast your vote:
00:00 The odds of success as a creator ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Brandon Sanderson Lecture Series Subscribe to Podcast Marketing Trends Explained Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: **http://podcastmarketingtrends.com/feedback** | |||
| Season Wrap Up & A Preview Of What's Coming Next | 07 May 2025 | 00:12:29 | |
We've reached the end of Season two, but are by no means slowing down. Here's what we're going to be up to over the next few months between seasons. ⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️
Check out the Podcast Marketing Trends 2024 Report Subscribe to the Scrappy Podcasting Newsletter Try Transistor.fm for free for 14 days ✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback | |||