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TitreDateDurée
67. Podcast SEO That Works: Show Notes, Blogs, and Backlinks with Kara, Host of The Kara Report18 Dec 202500:34:13

Podcast SEO sometimes seems like a mysterious thing.. and today, were talking all about it.

Kara from The Kara Report breaks down how podcasting fits into an SEO-first marketing strategy, without turning your business into a constant content machine. She shares how she went from destination wedding planning to building an agency offering done-for-you blogging and PR services, and why she launched her podcast in January 2024 to create deeper business conversations beyond Instagram.

You’ll hear what shifted after the podcast launched, including how her website traffic tripled year-over-year and why she credits consistent weekly content, show note links, and keyword-focused blog posts for the growth.

This episode is for business owners and podcasters who want more traction from the content they’re already creating—without chasing “fast win” marketing trends.


In this episode:

Website traffic can grow significantly when podcast episodes are paired with show notes, blog posts, and consistent publishing.

Solo episodes often build stronger host connection and can be more impactful for your business than interviews alone.

A simple Pinterest rhythm: create ~5 pins per episode, schedule them across the week, and rotate them onto multiple boards over time.

Pinterest data can reveal which “angles” perform best—insights you can apply to other platforms too.

A private podcast can be a high-converting opt-in that helps leads binge your process and get warmed up fast.


Connect with Kara:

Website: https://thekarareport.com

Podcast: https://thekarareport.com/podcast


Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/

⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

66. Building a Podcast For Community and Connection, Beyoutiful Legacy, Abigail Gagnon17 Dec 202500:28:35

Consistency gets easier when your podcast plan supports your real life, not an imaginary one.

I am sitting down with Abigail, host of Beyoutiful Legacy to talk about building a mission-driven podcast through community, honest storytelling, and sustainable systems. Abigail shares how she started her show quickly after friends encouraged her, and how it evolved into a guest-forward format with a long waitlist.

You’ll hear the behind-the-scenes of how she batch records to protect her energy as someone living with chronic illness, including a schedule that builds in true rest. Abigail also breaks down the low-lift marketing strategies that have helped her grow without being everywhere at once, like guest video promos, a Marco Polo behind-the-scenes sharecast, and sending episode updates via text.

This conversation is for podcasters who want growth, but refuse to burn out for it—and for anyone building a show that’s meant to serve listeners while still supporting the host.


In this episode:

  • Build consistency with batching, and finish production while you’re already in “podcast mode”
  • Use community spaces (like Marco Polo groups) to grow a waitlist and find aligned guests
  • Balance podcast-only posts with personal content so listeners actually get to know you
  • Expand beyond social media with text updates for listeners who don’t live online
  • Rest doesn’t reduce your worth, and your podcast can flex with your real life


Connect with Abigail: https://www.instagram.com/beyoutiful_legacy/


Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/

⁠Instagram: https://www.instagram.com/espressopodcastproduction/⁠

YouTube: https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

65. CEO Days for Podcasters Who Want Consistency Without Burnout with Ashley Tindall16 Dec 202500:32:00

Consistency doesn’t come from motivation, it comes from protected time and real boundaries.

I sit down with Ashley Tindall (Solution Integrators) after discovering her on a Dubsado webinar to break down CEO Days: what they are, why they matter, and how they help business owners (and podcasters) stay consistent without burning out.

Ashley defines a CEO Day as dedicated time where you don’t do client work—you focus on working on your business (or use it as a true “me day”)

For podcasters, Ashley maps out what a CEO Day can include: setting weekly non-negotiables like editing, pitching guests, writing emails, reviewing metrics, and catching up on backend tasks, without the pressure to do everything at once. She also talks boundaries, client communication, autoresponders, and why stepping away can actually help you show up better.


In this episode:

  • A CEO Day is time protected from client work to focus on your business or your rest
  • Pick 3–4 weekly non-negotiables for your podcast and treat the rest as bonus
  • CEO time can be a full day, a half day, or split into a few focused hours
  • Boundaries work best when set early and clearly (availability, autoresponders)
  • Strong client experience must support the client and the business owner


Connect with Ashley:

Website: https://solutionintegrators.us

Instagram: https://www.instagram.com/solution.integrators/

YouTube: https://www.youtube.com/@solutionintegrators/videos


Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/

⁠Instagram: https://www.instagram.com/espressopodcastproduction/⁠

YouTube: https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com


64. Turning Your Podcast Into a Sales Machine with Sales Maven, Nikki Rausch04 Dec 202500:43:16

Sales feels so much lighter when you stop “doing it to” people and start selling with them. In this episode, we dig into how your podcast can become a powerful, non-icky sales tool that quietly works for you every single day.

Sales expert and host of the Sales Maven podcast, Nikki Rausch, shares how guesting on other shows led her to launch her own podcast back in March 2020—and how she’s now recorded nearly 300 episodes plus over 350 guest interviews.

She breaks down why the real magic is in the conversation of sales: the words you use on discovery calls, in DMs, on sales pages, and in emails, and how to keep the power balanced between you and your buyer.

If you’re a business owner or podcaster who wants your show to actually lead to clients, this conversation will help you rethink how you sell on the mic and beyond.

Takeaways:

  • Reframe sales as a collaborative conversation you do with people, not to them

  • Use your podcast as a trust-building engine that feeds a clear, simple funnel

  • Create logical next steps with lead magnets, nurture sequences, and consistent offers

  • Repurpose episodes into blogs, YouTube videos, and curated libraries by topic

  • Experiment with solo, guest, and coaching episodes to showcase your expertise and client results

Connect with Nikki: yoursalesmaven.com/cafe


Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist

Website: https://www.espressopodcastproduction.com/

Instagram: https://www.instagram.com/espressopodcastproduction/

YouTube: https://www.youtube.com/@EspressoPodcastProduction

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com

63. The Simple Podcast Workflow That Actually Grows Your Business03 Dec 202500:09:42

A successful podcast doesn’t happen by accident—it’s built through intentional planning, clean production, and strategic promotion.

In this Espresso Shot episode, I’m breaking down the exact steps I use to produce high-impact episodes for myself and for my clients.

You’ll learn why planning is the real foundation of growth, how to record episodes that feel polished without being overworked, and why editing is a non-negotiable if you want to keep listeners engaged. I also walk you through pulling clips, writing strategic show notes, and promoting episodes in a way that actually builds trust and drives ROI. This is your blueprint if you’re DIY-ing your podcast and want clear, simple steps to follow.

This episode is for business owners who want their podcast to grow their audience, strengthen their brand, and support real conversions.

Takeaways:
• Great podcast episodes start before you ever hit record
• Light editing matters more than you think—tighten, hook, and keep momentum
• Video clips don’t need to go viral to convert
• Your show notes and titles impact findability
• Promotion is part of the process, not an afterthought

Connect with me, Hayleigh Hayhurst:
Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44
Steal my Podcast Launch Checklist for free: https://www.espressopodcastproduction.com/checklist
Website: https://www.espressopodcastproduction.com/
Instagram: https://www.instagram.com/espressopodcastproduction/
YouTube: https://www.youtube.com/@EspressoPodcastProduction
My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ
Produced by Espresso Podcast Production: https://www.espressopodcastproduction.com

62. Streamline Your Podcast Process with Amy Sussex, Beyond Your Business Podcast27 Nov 202500:39:58

Owning a business means owning the way you show up, lead, and structure your work behind the scenes. This conversation is a reminder that your systems, boundaries, and fun matter just as much as your offer.

Amy Sussex, host of Beyond Your Business (previously You Are Your Business) joins me to talk about what it really looks like to build a business that supports your life—not the other way around. She shares how a hard year pushed her to claim her voice, start a podcast for genuine connection, and rethink what success means as a mom and entrepreneur. You’ll hear how she mapped out 40+ steps in her podcast workflow, simplified her systems, and used those insights to finally outsource her editing.

Takeaways:

61. One Year In: How This Podcast Changed My Business26 Nov 202500:14:35

A full year of conversations, creativity, and caffeine-fueled momentum deserves a moment of celebration.
Podcast Café officially turns one, and this episode breaks down what this year has really meant behind the scenes.

Over the past twelve months, Podcast Café has evolved into a home for business owners, podcasters, and creators who want to do this work with more intention, momentum, and mastery. In this anniversary episode, I’m reflecting on what I’ve learned from dozens of interviews, how this show has shaped my own business, and the conversations that shifted my perspective the most. You’ll hear what’s changing, what’s staying, and how I’m leveling up the podcast to serve you even better in year two.

If you’re a podcaster, soon-to-be podcaster, or a business owner craving content that actually moves the needle—this episode is your permission to recommit, refresh, and realign the way you show up behind the mic.


Connect with me, Hayleigh Hayhurst:

Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

Website: ⁠https://www.espressopodcastproduction.com/

⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

60. Podcasting as Your Main Marketing Channel with Dalene Higgins, Wealthy After 4014 Nov 202500:37:16

This episode is a must-listen if you want to use your podcast as your primary marketing channel.

In this episode of Podcast Café, I sit down with Dalene, host of Wealthy After 40, to talk about how she uses her podcast to attract aligned clients, build trust, and grow her business without relying on social media. Dalene started her show in 2023 and now has more than 140 episodes, strong SEO traction, and a highly engaged Gen X listener base, all from consistent solo episodes and clear messaging.

We dive into why her show performs so well, how she positions her content, and how she turns listeners into coaching clients through simple, repeatable systems. You’ll hear how she chooses topics, how she navigates “giving too much away,” and why podcasting feels easier and more natural to her than any other form of content creation.


In this episode:

  • How Dalene built a listener base that converts, even in a niche as specific as Gen X retirement planning

  • Why podcasting became her primary marketing tool (and how she uses it to avoid constant social media creation)

  • How she uses SEO-driven titles and topics to get discovered organically

  • Her approach to solo episodes and why she shifted away from interviews

  • How she repurposes 140+ episodes inside her nurture emails to guide listeners to the right content

  • What she includes in her freebie to naturally lead listeners into paid sessions

  • How she talks about money on-air in a way that builds trust, safety, and connection


  • Connect with Dalene: https://msha.ke/elevatefinances


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/

    ⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

  • 59. Every Business Needs a Podcast: PR-Backed Reasons to Start Now with Zoe Weisberg Coady23 Oct 202500:33:53

    A podcast is not a nice-to-have; it’s a strategic brand asset that compounds over time.

    Networking pro and PR agency founder Zoe Weisberg Coady, host of Not Perfect Networking, joins me in the Podcast Café to make the case that a podcast is an essential owned channel for every modern brand.

    We get into how podcasts fuel thought leadership, strengthen real relationships (not transactional “networking”), and plug into today’s evolving media landscape. If you’ve been “thinking about starting,” this one’s your nudge.

    In this episode

    • Why Zoe believes every business should have a podcast—and how it sits alongside LinkedIn, your website, and other owned platforms.

    • How to reframe networking from awkward and transactional to community-building and career-shaping.

    • Lessons from 15+ years in PR: timing, cultural relevance, and creating friction in your stories so media—and listeners—care now, not “someday.”

    • The power of a podcast to amplify thought leadership, attract media, and open doors to surprising relationships.

    • What stops most people from launching (tech, consistency) and simple ways to remove the friction.

    • Zoe’s next move: the Not Perfect Podcast Network—and how I’ll be helping bring it to life.


      Connect with Zoe: https://www.linkedin.com/in/zoe-weisberg-coady-57aab37/


      Connect with me, Hayleigh Hayhurst:

      Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

      Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

      Website: ⁠https://www.espressopodcastproduction.com/

      ⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

      YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

      My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

      Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

    58. Should You Launch Your Podcast Before the End of the Year? Let’s Talk About It.22 Oct 202500:15:39

    It’s the end of October, which means my DMs are full of people asking, “Can you help me launch my podcast before the end of the year?” And while I love helping people launch podcasts — it’s my favorite part of what I do — there are a few things you should know if you’re hoping to launch before January 1st.

    In this episode, I’m breaking down what actually goes into a podcast launch, why the holiday season can make things tricky, and how to decide if you should start now or wait until Q1. I’ll also share the same six-week launch timeline I walk my clients through, and what you can do this week to set yourself up for success.


    And, since it’s that time of year, I’m giving you first access to my annual Black Friday offer — $500 off your podcast launch with only a $500 deposit to hold your spot for 2026.

    If you’ve been sitting on your podcast idea for months (or years), this episode will help you figure out whether now is the right time to finally get started.


    In This Episode:

    • Why launching a podcast at the end of the year can feel rushed

    • What a realistic 6-week podcast launch timeline looks like

    • Why it’s better to start now and coast into the new year

    • How the holidays impact recording and marketing timelines

    • Three steps you can take this week if you want to start planning your podcast

    • Details about my Black Friday offer and how to claim a spot


      I’m opening my Black Friday offer early to my podcast listeners! You’ll get $500 off your podcast launch and only need a $500 deposit to hold your spot. You can launch anytime in 2026 — no rush, no stress.

      Just DM me “Black Friday” on Instagram or email me to grab one of only 8 available spots before the end of November.


      Connect with me, Hayleigh Hayhurst:

      Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

      Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

      Website: ⁠https://www.espressopodcastproduction.com/

      ⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

      YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

      My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

      Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

    57. Hot Mess, Real Talk: Building a Vulnerable Podcast with Heather Harrington, Hot Mess Espresso)16 Oct 202500:41:02

    What happens when you make the show you wish existed—then let it grow with you?

    Heather Harrington, host of Hot Mess Espresso, joins me in the Podcast Café to get real about mental health, pivoting your niche, and marketing a deeply personal show without burning out.

    In This Episode, You’ll Learn

    The origin of “Hot Mess Espresso” and why a memorable, punny brand beats “safe but forgettable.”

    Pivoting with integrity: how Heather expanded beyond BPD-only content as her healing progressed—without abandoning her audience.

    Vulnerability with guardrails: what to share now, what to process offline first, and how to handle the “fallout” with grace.

    Editing philosophy: keep the human moments, cut the chaos (and when “raw” needs a light filter).

    Marketing that works (indie edition):Using TikTok Lives to build a loyal listener base from 1,100 followers to true community.Repurposing 4–5 short clips/week across TikTok, IG Reels, and YouTube.

    Posting casting calls on Threads and “gently bullying” friends to boost reach.

    Why batching + scheduling your assets is non-negotiable.

    Monetization for personal shows: Heather’s path to her first sponsor, what ambassadorships/affiliates are really for, and how to build a simple “brand deal résumé.”

    Community as a safety net: designing chat norms so your audience supports each other when you can’t be on 24/7.

    Mindset shifts: the most surprising thing podcasting taught Heather—she’s capable.


    Connect with Heather

    Podcast: Hot Mess Espresso

    TikTok & Instagram: @hotmess.espresso

    YouTube: youtube.com/hotmessespresso


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/

    ⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

    56. Why Your Podcast Titles Aren’t Working (and How to Fix Them)15 Oct 202500:09:45

    Your podcast titles might be the reason people aren’t clicking play. In this quick Espresso Shot, Hayleigh Hayhurst breaks down the biggest mistakes podcasters make with their episode titles and exactly how to fix them so your show stands out in search and gets more listens.

    In This Episode, You’ll Learn:

    • The 3 biggest mistakes podcasters make with their titles

    • Why your title is essentially an ad for your episode

    • How to write titles that are clear, searchable, and scroll-stopping

    • My 5-step title formula:

    • Real-world examples you can adapt for your niche


    Want a professional eye on your podcast?
    Send me a DM on Instagram with your podcast title ideas — she’ll send back a quick voice note with feedback on how to make them more clickable.


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

    55. The #1 Show Notes Mistake That’s Costing You Listens (and How to Fix It)16 Sep 202500:08:39

    Most podcasters treat their show notes like an afterthought—and it’s costing them downloads. In this Espresso Shot episode, I’m breaking down the biggest mistake I see podcasters make with their notes (and no, it’s not what you think).

    If your show notes are vague, keyword-free, or written only for current listeners, you’re missing out on one of the most powerful discoverability tools you have. Unlike big shows that can rely on name recognition, most of us need to use our notes strategically to get found in podcast searches and convert curious browsers into actual listeners.

    In this episode, you’ll learn:

    • Why short or generic show notes hurt your growth

    • How to write notes for future listeners, not just current ones

    • The four steps to instantly improve your show notes: lead with a hook, use keywords naturally, make them scannable, and add a call to action

    • A simple way to update your old notes to boost downloads

    Your show notes are more than a recap—they’re a marketing tool. When you start treating them that way, you’ll get found more often and attract the right audience to your podcast.

    Pro tip: Go back and update a few of your old episodes with stronger notes and watch what happens to your download numbers.


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

    54. Speaking Boldly and Manifesting Bigger with Jennifer Coffey, The Phoenix Podcast27 Aug 202500:52:46

    If you’ve ever been fascinated by manifestation, personal development, or even the art of confident speaking, this episode is for you. I’m joined by my client, Jen Coffey, former QVC television host and now the voice behind The Phoenix Podcast.

    After more than a decade on live TV, Jen decided to create a new platform where she could share her true passions—helping people manifest their dreams and live with intention. Her podcast quickly grew into not only an inspiring show but also a coaching practice where she works directly with people ready to transform their lives.

    In this conversation, Jen and I dig into:

    • How she went from selling on QVC to launching a podcast all about manifestation

    • Why Threads (yes, Threads!) played a key role in how we connected and started working together

    • The behind-the-scenes lessons from years of live TV that podcasters can use to present themselves with confidence

    • Why solo episodes can be just as powerful—if not more—than guest interviews

    • How vulnerability and storytelling build deeper connections with listeners

    • Jen’s best tips for showing up on camera and speaking with confidence

    • The surprising ways podcasting has made her a better student of manifestation


    Connect with Jen:

    Podcast: https://www.jennifercoffey.com

    Instagram: https://www.instagram.com/jennifercoffey


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44


    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠


    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

    53. Why Getting Personal on Your Podcast Builds Unshakable Trust27 Aug 202500:10:34

    When it comes to podcasting, facts and strategies are great... but what really keeps listeners coming back is YOU. In this Espresso Shot episode of Podcast Café, I’m diving into why getting personal with your audience is the fastest way to build trust and loyalty, plus exactly how you can do it without oversharing.


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44


    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠


    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com

    52. From Sommelier to Podcaster: Nick Elliott on Wine, Food, and Travel Stories, Pour & Explore21 Aug 202500:39:10

    If you love travel and you love wine, this episode is for you. I’m joined by my client Nick Elliott, host of Pour & Explore, a podcast all about wine, food, and travel. Nick is a certified sommelier, classically trained chef, and world traveler who believes wine should be fun and approachable—not intimidating or snobby.

    In this conversation, Nick shares how he blends his passions into a podcast that’s both educational and entertaining. We talk about his journey from hosting live webinars to podcasting, the creative ways he engages his listeners with guides and resources, and how he uses his podcast to grow The Wine Guy brand.

    You’ll hear:

    • Why Nick created Pour & Explore and how he keeps the content fresh

    • How he chooses guests and balances solo vs. interview episodes

    • Creative ways to repurpose podcast content into lead magnets

    • Why making wine and food approachable matters more than rules

    • Fun behind-the-scenes stories from Nick’s travels and meals around the world


    Listen to Pour & Explore: https://www.thewineguy.vin/portfolio


    Connect with me, Hayleigh Hayhurst:

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/

    ⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/

    ⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    51. How to Use Lead Magnets to Grow Your Podcast Audience (and Your Email List)20 Aug 202500:10:49

    If your podcast doesn’t have a lead magnet, you’re missing out on one of the most powerful ways to grow not just your show, but your email list and business, too.

    In this Espresso Shot episode, I’m breaking down exactly what a lead magnet is, why it matters for podcasters, and how to create one your listeners can’t resist. Lead magnets turn casual listeners into loyal subscribers who are ready to buy, so this is a must-listen if you want your podcast to fuel your business growth.


    You’ll learn:

    • What a lead magnet really is (and how it works for podcasters)

    • Real examples of high-converting freebies you can create

    • The 4 simple steps to move listeners from your podcast to your email list

    • How to naturally promote your lead magnet in episodes and show notes

  • Connect with me, Hayleigh Hayhurst:

    Apply to work with us:  ⁠⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠⁠

    Steal my Podcast Launch Checklist for free: ⁠⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠⁠

    Website: ⁠⁠⁠https://www.espressopodcastproduction.com/⁠⁠⁠

    Instagram: ⁠⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠⁠

    YouTube: ⁠⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠⁠

    My favorite podcast tool, Descript: ⁠⁠https://www.descript.com/?lmref=KkInCQ⁠⁠


    Produced by Espresso Podcast Production: ⁠⁠⁠https://www.espressopodcastproduction.com/

  • 50. Turning 24 Years of Recruiting Experience into a Must-Listen Podcast with Kim Frost, Hire Power14 Aug 202500:36:02

    After 24+ years in executive search and recruiting, Kim Frost decided to add something new to her business strategy—a podcast. In this episode I sit down with my client, Kim, founder of Frost Connections and host of Hire Power, to talk about why she launched a show after decades in business, what it’s doing for her brand, and the unique structure she follows to deliver value-packed, 10-minute episodes to busy leaders.

    Kim shares why she’s never been a podcast listener (until now!), how she uses her show to expand her reach beyond traditional networking, and the no-BS approach she brings to hiring, leadership, and client relationships. We also dig into her philosophy on bold outreach, building genuine connections, and why leaders need more than just “managers” on their teams.

    If you’ve ever wondered how podcasting can fit into a well-established business—or how to stand out in a competitive industry—Kim’s story will inspire you to think bigger, start sooner, and lead with authenticity.

    What you’ll hear in this episode:

    • Why Kim started a podcast after 20+ years in business

    • How Hire Power helps leaders improve their hiring and leadership skills

    • The real difference between a manager and a leader

    • Tips for building genuine business relationships (without hiding behind email and text)

    • How nano-learning episodes create impact in under 10 minutes

    • Why authenticity matters more than ulterior motives in podcasting


    Connect with Kim:

    LinkedIn: https://www.linkedin.com/in/frostkim/

    Podcast: https://www.frostconnections.com/hire-power-kim-frost

     

     

    Connect with me, Hayleigh Hayhurst:

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/

    ⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/

    ⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    49. Nano Learning: The 10-Minute Podcast Episode That Packs a Punch13 Aug 202500:09:17

    Think your podcast episodes have to be long to be valuable? Think again.

    I’m breaking down nano learning—short, hyper-focused podcast episodes designed to give your audience one actionable takeaway in 10 minutes or less.

    You’ll learn:

    • What nano learning is and why it works so well in today’s busy world

    • How short episodes can help you stay consistent without burning out

    • A 4-step framework for creating quick, high-value content your audience will love

    • Ways to use nano learning to answer questions, share news, and give rapid-fire tips

    If you’ve ever felt like you don’t have time to create a full-length podcast episode—or worried your audience is too busy to listen—this episode will show you how to make a big impact in a small amount of time.


    Connect with me, Hayleigh Hayhurst:


    Apply to work with us: ⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠

    Steal my Podcast Launch Checklist for free: ⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠

    Website: ⁠⁠https://www.espressopodcastproduction.com/⁠⁠

    Instagram: ⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠

    YouTube: ⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠

    My favorite podcast tool, Descript: ⁠https://www.descript.com/?lmref=KkInCQ⁠

    Produced by Espresso Podcast Production: ⁠⁠https://www.espressopodcastproduction.com/

    48. Grit, Growth, and the Power of Letting Your Podcast Evolve with Krystle, Gritty is the New Pretty07 Aug 202500:44:35

    Your podcast doesn’t have to stay the same forever—and neither do you.

    In this episode of Podcast Café, Hayleigh sits down with Crystal Edwards, host of Gritty is the New Pretty, to talk about how your podcast can evolve alongside your life, your business, and your identity. From launching a podcast in the middle of a pandemic to hitting pause during major life transitions, Crystal shares what it means to lead with authenticity, pivot with purpose, and stay rooted in your mission—even when the strategy shifts.

    They dive into:

    • How Krystle's podcast was born from a community project and a personal loss

    • The realities of podcasting while parenting, healing, and growing

    • What happens when you stop editing out every “um” and embrace real conversation

    • Why podcasting is a long game, and how it becomes a vehicle for connection, not perfection

    • The power of using your voice, even when it feels vulnerable

    Whether you’re just getting started or your podcast has been with you for years, this conversation is your reminder that it’s your show, so let it grow with you.


    Connect with Krystle:

    Website: www.gritcitywomen.com

    Instagram: https://www.instagram.com/gritcitywomen


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us:  ⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠

    Steal my Podcast Launch Checklist for free: ⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠

    Website: ⁠⁠https://www.espressopodcastproduction.com/⁠⁠

    Instagram: ⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠

    YouTube: ⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠

    My favorite podcast tool, Descript: ⁠https://www.descript.com/?lmref=KkInCQ⁠


    Produced by Espresso Podcast Production: ⁠⁠https://www.espressopodcastproduction.com/

    47. Espresso Shot: Your Podcast Can Evolve With You (and It Should)07 Aug 202500:10:48

    Your podcast isn’t a contract you signed in blood, it’s a creative tool that’s meant to grow with you.

    In this short + punchy Espresso Shot episode, I’m diving into what it really means to let your podcast evolve alongside your business. Whether your offers shift, your audience changes, or your voice becomes stronger, your podcast can (and should) move with you, not against you.

    I’m breaking down:

    • Why you don’t need to start over every time your business pivots

    • How I’ve shifted my podcast Employee to Boss over the year

    • What it looked like when a client transitioned her show from general mindset to business-specific content

    • How to bring your audience along for the ride, so they feel invited, not confused

    Your podcast should reflect who you are now, not who you were three years ago. Ready for a refresh? I’m always here to help you realign your show with your business goals. Reach out!


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us:  https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    5 Years, 1 Party, and a Lot of Feelings (Listener Messages Inside!)01 Aug 202500:24:16

    This episode is a little different... in the best way. A few weeks ago I threw a party to celebrate 5 years of my business (!!) and set up a mic for my friends, clients, and people I adore to leave me voice messages. What they shared? So sweet, so thoughtful, and honestly, exactly what I needed to hear. You’ll hear their messages, some of my own stories, and a whole lot of love. 💛


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    45. Podcasting Advice for Women Who Do Business Their Own Way with Ati Grinspun, Be You Brand Podcast26 Jul 202500:34:32

    In this full-circle conversation, I sit down with my second-ever client, branding powerhouse Ati Grinspun, to talk about how she’s built a magnetic business—and how podcasting has played a major role in it. From her early days as a flare bartender to becoming a personal branding coach and speaker, Ati gets real about what it takes to grow a business from the ground up.

    We talk about how podcasting can amplify your personal brand, attract aligned clients, and help you stand out in a saturated space without relying on constant content creation or exhausting online strategies. This is an honest, powerful episode about growth, clarity, and showing up as your full self in your business.


    In this episode:

    • How we first started working together (and the evolution since!)
    • Why podcasting is key to Ati’s brand and client journey
    • Common branding mistakes new podcasters make
    • The importance of clarity before launching a show
    • How the Be You Brand Podcast supports her offers and builds trust
    • Behind the scenes of the Be You Brand Live Conference in Las Vegas
    • The mindset work behind scaling to $80K months


    Connect with Ati:

    Be You Brand Live in September: https://atigrinspun.com/beyoubrandliveevent/

    Instagram: https://www.instagram.com/ati.grinspun/


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44


    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠


    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    44. Espresso Shot: When’s the Right Time to Start a Podcast for Your Personal Brand?24 Jul 202500:10:22

    A podcast can be the perfect way to grow your personal brand, but only if you’re starting at the right time. In this quick-hit Espresso Shot episode, I’m sharing what that timing actually looks like and how to know when you’re truly ready to launch.

    Spoiler: it’s not about having a massive audience, perfect branding, or 52 episode ideas. It’s about clarity—on who you're talking to, what you're saying, and how you're serving.

    We’ll dive into:

    • Why podcasting is a powerful tool for personal brand growth

    • The key signs you’re actually ready to start a podcast

    • What makes a podcast bingeable (and why that matters for sales)

    • The 3 questions I ask every client before they launch

    • How a limited series podcast can save you time, build trust, and support your offers

    • The behind-the-scenes strategy behind my Espresso Series offer https://www.espressopodcastproduction.com/espresso-series

    Whether you’re still dreaming of launching or you’re ready to finally hit “record,” this episode will help you decide what’s next—and why your voice deserves to be heard.


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    43. Celebrating 5 Years of Espresso Podcast Production17 Jul 202500:18:20

    Today’s episode is a little different—because we’re celebrating a major milestone… Espresso Podcast Production turns 5 years old!What started as a college podcast project (shoutout Wrestling Winedown) turned into a full-time business that’s helped hundreds of creators launch, grow, and amplify their voices through podcasting.


    And today, I’m taking you behind the scenes of my journey—from being a shy student to a top 3% podcaster and founder.In this honest, unscripted solo episode, I’m reflecting on:

    How I accidentally started my business

    The evolution from VA to podcast strategist

    The mindset and mentorship that made it possible

    Why community and connection are the realROI

    The power of investing in yourself

    Why we need to celebrate our wins more oftenHow podcasting is one of the best networking tools

    🎂 Here’s to 5 years—and many more to come. Thanks for being a part of it.

    People & Coaches Mentioned:

    Azalee Maslow: https://www.instagram.com/azaleemaslow

    Keyera Patrick: https://www.instagram.com/keyerapatrick/

    Kate Perkovic: https://www.instagram.com/kateperkovic/

    Karina Baldwin: https://www.instagram.com/trueadventureco/

    Kelly Adams: https://www.instagram.com/kellyadamscoaching/


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    42. If She Can Do It, So Can I! Lauren Cunningham on Starting and Growing a Podcast That Lasts 11 Jul 202500:38:50

    Ever wondered what starting a podcast could lead to if you just kept going? In this episode I sit down with Lauren, host of the So Can I podcast and a social media strategist, to talk about how she went from recording her first episode on Zoom to building a podcast-driven brand and community that’s lasted over three years.

     

    We talk about:

    • How Lauren launched So Can I after shifting from health coaching to content creation
    • Her journey from cold-emailing hundreds of fitness influencers to confidently reaching out to dream podcast guests
    • The evolution of her interview style—from question lists to active listening
    • The moment she almost gave up, and the advice that helped her keep going
    • Why adding video and collaborative posts changed the game for her promotion strategy
    • How podcasting helped her build a business without even realizing it at first


    Plus, we share our mutual love for Bravo, why early episodes are always cringey (and why that’s okay), and how podcasting builds connection, confidence, and community over time.

    If you’ve ever felt unsure about whether podcasting is worth it, this episode will remind you: if she can do it, so can you.

     

    Connect with Lauren:

    Website: http://laurencunningham.co

    Instagram: https://www.instagram.com/socanipodcast/

     

    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠W

    ebsite: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction

    ⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    41. Espresso Shot: 3 Ways to Increase Your Podcast Downloads (That Actually Work)11 Jul 202500:13:11

    I know you want more podcast listeners—because every podcaster does. But what you don’t need is another “just be consistent!” pep talk.

    In this espresso shot episode, I’m giving it to you straight: the 3 most effective ways to grow your podcast without doubling your workload or chasing gimmicks. These are actionable, proven strategies I use with my podcast clients—and they actually work.

    This one’s for the podcasters who already have a few seasons (or years!) under their belt and want to make their episodes go further.


    Resources:

    My social media for podcasters episode with Emma Tessler: https://podcasts.apple.com/us/podcast/podcast-cafe-insights-for-podcasters-from-podcasters/id1778973741?i=1000704790533


    My anti-social media episode with Amelia Hruby: https://podcasts.apple.com/us/podcast/podcast-cafe-insights-for-podcasters-from-podcasters/id1778973741?i=1000678565607

     

    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    40. How Laura Camacho Rebooted Her Podcast, Hit 400+ Episodes, and Turned Listeners into Clients08 Jul 202500:38:59

    She almost quit her podcast after years of slow growth.

    Then she gave it one last year, brought in expert help, and 8×’d her downloads.

    Now? She’s ranked #2 in her category, has 400+ episodes under her belt—and her podcast is finally bringing in high-ticket clients.

    If you’ve been wondering whether your show is worth investing in… this episode will inspire you to take the leap.

    Laura Mixon Camacho, PhD, is an executive communication strategist who helps high-performing leaders sharpen their executive presence and step into top roles with confidence. She’s the creator of Executive Presence Mastery, a bespoke program designed to prepare ambitious professionals for the executive suite.


    We talk about what it really takes to grow a podcast over the long haul—especially when it supports a business—and how she kept going when most podcasters would’ve given up.


    Laura’s podcast, Speak Up: Develop Your Executive Presence, is ranked #2 in the world for communication skills and sits in the top 2% of all podcasts globally.

    Her client list is as diverse as it is impressive: ABI, Bosch, Comcast, Google, Hilton, Medtronic, Nestlé, and Society of Women Engineers—to name just a few.

    She lives in Mt. Pleasant with husband, Ruben. Her favorite hang out is on the beach at Sullivan’s Island.

    What You’ll Learn:

    • How Laura rebooted her podcast after a plateau and skyrocketed her downloads
    • The shift that helped her show finally convert listeners into coaching clients
    • Why short, strategic episodes can boost retention and rankings
    • How she comes up with fresh content ideas for three episodes a week
    • Why knowing your audience intimately is the secret to long-term growth
    • Why podcasting is perfect for people who don’t want to be “on” all the time


    Connect with Laura:

     hello@speakupwithlaura.com

    Mobile: 252-258-4704

    Instagram: Speak Up With Laura

    X/Twitter: Speak Up With Laura

     Linkedin: Laura Mixon Camacho, PhD

    Website: www.speakupwithlaura.com

    Podcast: Speak Up: Develop Your Executive Presence

     

    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ


     Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    39. The Indie Podcaster’s Guide to Longevity, Creativity, and Community with Bubbawheat27 Jun 202500:41:19

    In this episode I’m joined by longtime indie podcaster Bubbawheat, who has been podcasting since 2012 and is a brilliant example of what it means to stay consistent, go niche, and keep creating for the love of it.

    Bubbawheat shares how he got started with a superhero movie blog (Flights, Tights, and Movie Nights), which evolved into several podcasts, including FilmWhys, It’s Time to Rewind, and his newest creative challenge, Reel Crime Scenes.We talk about:

    • How he built a 200+ episode podcast focused entirely on time loops
    • His process for breaking down movies one minute at a time
    • The value of finding your voice in solo vs. group podcasts
    • How to research, script, and edit efficiently (without burning out)
    • Collaborating with fellow indie podcasters—and even film actors
    • Staying motivated when you’re podcasting in a small but loyal niche

     

      Featured Projects by Bubbawheat:

    • It’s Time to Rewind – Time loop TV + movies, one loop at a time
    • Reel Crime Scenes – A creative true crime-style podcast based on fictional plots
    • FilmWhys – A cult classic/superhero movie swap podcast


    He also shares what it’s like creating content for a super-specific audience and why niche creators shouldn’t chase trends or fame—just make content they genuinely love.

    Connect with Bubbawheat:

    Listen to his podcasts: https://linktr.ee/bubbawheat

    Follow ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bubbawheat⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ on Threads: https://www.threads.com/@bubbawheat

    Join the Facebook Group ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠It's Time to Rewind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: https://www.facebook.com/groups/849400315988924/


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    38. Espresso Shot: There Are No Rules to Podcasting! 25 Jun 202500:12:24

    Your podcast doesn’t have to fit in a box—and that’s a good thing.

    If you’ve ever held yourself back because your idea didn’t feel “niche enough,” or "no one has done this before" this one’s for you. Whether you’re multi-passionate, pivoting, or still figuring it out, this episode will shift your mindset and help you get clarity without boxing yourself in.

     

    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44


    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    37. How Christi Johnson’s Podcast Became the Backbone of Her Business (and Helped Launch Her Coaching Offer)19 Jun 202500:41:38

    What if your podcast could build your business before you even have an offer?

    In this episode of  Podcast Cafe, I’m joined by Christi Johnson, business coach and host of The Dream Biz Podcast, to talk about how starting her show helped her find clarity, build authority, and ultimately launch a sustainable coaching business.

    What began as a passion project during the pandemic turned into the training ground and marketing engine for her current business. Christi shares how podcasting gave her the confidence and credibility to become a coach—and how her show is now the backbone of all her content, from blog posts to lead magnets, social media, Pinterest, and email.

    Whether you’re just starting out or ready to repurpose smarter, this conversation is full of insight into how podcasting can support your long-term goals.


    In this episode:

    • How podcasting gave Christi the confidence to start coaching
    • Why her podcast is the foundation for all of her content
    • Her evolution through 3 podcast names—and what each one taught her
    • Exactly how she repurposes episodes into blogs, emails, reels, carousels, Pinterest pins, and more
    • Tips for staying consistent without burning out
    • Why sustainable growth matters more than doing what you "should"


    Listen to my episode on The Dream Biz Podcast: https://podcasts.apple.com/us/podcast/161-market-your-podcast-work-smarter-not-harder-with/id1550796668?i=1000700891403

     

    Connect with Christi:

    The Dream Biz Podcast: https://christijohnsoncreative.com/podcast/

    Christi’s Coaching Program – Dream Biz Strategy Lab: https://christijohnsoncreative.com/mastermind

    Follow Christi on Instagram: https://www.instagram.com/christijohnsoncreative/


    Resources mentioned:

    Tailwind

    Amy Porterfield’s Podcast

    How I Built ThisThe Goal Digger Podcast


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠


    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    36. Start Before You’re the Expert: Why Waiting Is Slowing You Down18 Jun 202500:05:39

    You do not have to wait until your offer is perfect or your business is fully built to launch your podcast. In fact, starting before you feel “ready” might be the smartest move you can make.

    In this quick Espresso Shot episode of Podcast Café, I’m breaking down why podcasting as you grow—not after—can help you build credibility, clarify your message, and attract your dream clients. If you’ve been waiting to be seen as an expert before starting your show, this is your sign to stop waiting.


    Thinking of launching your podcast but don’t want to commit long term? Check out The Espresso Series – a done-for-you, limited series podcast offer built to help you show up as the expert (even before you feel like one).


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠


    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    35. Don't Wait For Perfection to Start Your Podcast with Fernanda Bertrand: Finding Your Voice, Staying Consistent, and Letting It Flow13 Jun 202500:36:29

    Do you feel like everything needs to be perfect before you launch your podcast?

    In this episode of Podcast Café, I’m joined by Fernanda Bertrand—life coach, speaker, and host of The Highest Self Project—for a conversation that will encourage you to stop overthinking and just start.Fernanda shares how she launched her podcast from her car with a $20 mic, and why letting go of perfectionism helped her stay consistent for over 40 weeks and counting. Her story is the perfect example of how starting scrappy is totally okay—as long as you actually start.

    As a podcast producer, I help clients bring structure, strategy, and polish to their shows—but I also know that showing up with your voice matters more than having a studio setup on day one. This episode is your reminder that there’s room for both growth and grace in podcasting.

     

    In this episode: 

    • Why Fernanda finally stopped waiting and started recording
    • How podcasting became a personal growth tool and creative outlet
    • The simple (but intentional) systems she uses to stay consistent
    • Her thoughts on launching without video, tracking metrics, or heavy production
    • What it really means to “fail forward” and evolve your voice over time
    • How scripting with AI saves her time and energy each week

     

    Connect with Fernanda:

    Listen to The Highest Self Project: https://podcasts.apple.com/us/podcast/the-highest-self-project/id1752578207?i=1000710239971

    Follow Fernanda on Instagram: https://www.instagram.com/fernanda.bertrand/


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠


    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    34. Espresso Shot: How to Plan Your Podcast for the Rest of 2025 (Without Burning Out)05 Jun 202500:09:30

    We’re officially halfway through 2025—and now is the perfect time to take a step back and plan the rest of your podcasting year with clarity and intention.

    In this quick Espresso Shot episode, I’m walking you through how to map out your podcast strategy so it actually aligns with your goals and your life. Whether you want to grow your audience, sell your offer, or simply stay consistent while juggling a full calendar, this 4-step framework will help you get focused fast.


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: ⁠⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠⁠

    Steal my Podcast Launch Checklist for free: ⁠⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠⁠

    Website: ⁠⁠⁠https://www.espressopodcastproduction.com/⁠⁠⁠

    Instagram: ⁠⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠⁠

    YouTube: ⁠⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠⁠

    My favorite podcast tool, Descript: ⁠⁠https://www.descript.com/?lmref=KkInCQ⁠⁠ 

     

    Produced by Espresso Podcast Production: ⁠⁠⁠https://www.espressopodcastproduction.com/

    33. Speaking Confidently in the Limelight with Linda Ugelow30 May 202500:48:38

    Does showing up on stage, on camera, or behind the mic make your heart race? You're not alone—and this episode is for you. Host Hayleigh Hayhurst sits down with Linda Ugelow, the brilliant mind behind Delight in the Limelight, to explore how to overcome the fear of being seen and heard.

    Linda shares her powerful personal story of pushing past public speaking anxiety, unpacking childhood conditioning, and reclaiming her voice with confidence. You'll learn how to move beyond managing fear to clearing it entirely—and how to show up as your most authentic self on stage, online, or anywhere you feel called to speak.


    In this episode:

    • Why many of us lose the natural confidence we had as kids
    • How to uncover the root of your fear of visibility
    • The difference between managing fear and resolving it
    • Tools like EFT tapping, expressive arts, and voice work
    • Why filler words happen and how to speak with clarity and presence
    • The surprising connection between your childhood and how you show up today
    • How to build confidence whether you're a podcast host, public speaker, or just getting started

     

    Whether you're prepping for your first podcast or your hundredth, this episode will inspire you to own your voice, speak boldly, and—yes—delight in the limelight.


    Connect with Linda:

    Website: https://lindaugelow.com

     

    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: ⁠⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠⁠

    Steal my Podcast Launch Checklist for free: ⁠⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠⁠

    Website: ⁠⁠⁠https://www.espressopodcastproduction.com/

    ⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠⁠

    YouTube: ⁠⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠⁠

    My favorite podcast tool, Descript: ⁠⁠https://www.descript.com/?lmref=KkInCQ⁠⁠ 


    Produced by Espresso Podcast Production: ⁠⁠⁠https://www.espressopodcastproduction.com/

    32. It’s Time to Think Bigger with Your Podcast: Stop Treating It Like a To-Do List29 May 202500:12:08

    Most podcasters treat their show like a never-ending task on their to-do list. But what if your podcast could be the most powerful asset in your business? If you want your show to drive leads, build authority, and scale your brand—it’s time to think bigger.

     

    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: ⁠⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠⁠

    Steal my Podcast Launch Checklist for free: ⁠⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠⁠

    Website: ⁠⁠⁠https://www.espressopodcastproduction.com/⁠⁠⁠

    Instagram: ⁠⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠⁠

    YouTube: ⁠⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠⁠


    My favorite podcast tool, Descript: ⁠⁠https://www.descript.com/?lmref=KkInCQ⁠⁠ 

    Produced by Espresso Podcast Production: ⁠⁠⁠https://www.espressopodcastproduction.com/

    31. Beyond the Blog: How Betsy Uses Podcasting to Expand Her Brand, The Bets Life22 May 202500:44:17

    Welcome back to the Podcast Café! Today, I’m joined by lifestyle blogger and podcast host and my client, Betsy —creator of The Bets Life—to chat about turning personal storytelling into a meaningful brand, growing a podcast through community, and staying consistent by doing things your way.

    Betsy launched her blog in 2020 and added a podcast to her brand in 2022, which Espresso Podcast Production has produced since the start! Four seasons and 50+ episodes later, she’s built a powerful platform for storytelling, creative collaboration, and local influence from her home base in Santa Barbara. In this episode, we talk about the evolution of her brand, how she approaches solo vs. guest episodes, why she embraced seasonal podcasting, and the real truth behind making podcasting sustainable.

    Whether you’re a lifestyle content creator, a blogger thinking about starting a podcast, or someone trying to blend your personality into your brand—this episode is for you.


    In this episode:

    • Why Betsy started her blog and how it naturally led to her podcast
    • How she integrates affiliate marketing and brand partnerships into her show
    • Why podcast seasons help her stay consistent without burnout
    • The power of solo episodes for building audience trust
    • Her research-heavy process and the importance of preparation
    • How she uses her podcast to show different facets of her personality
    • Advice for new podcasters on finding your voice and staying in it for the long run


    Connect with Betsy:

    Visit Betsy’s website: https://thebetslife.com

    Follow Betsy on Instagram: https://www.instagram.com/thebetslife/


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: ⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠

    Steal my Podcast Launch Checklist for free: ⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠

    Website: ⁠⁠https://www.espressopodcastproduction.com/⁠⁠

    Instagram: ⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠

    YouTube: ⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠

    My favorite podcast tool, Descript: ⁠https://www.descript.com/?lmref=KkInCQ⁠ 


    Produced by Espresso Podcast Production: ⁠⁠https://www.espressopodcastproduction.com/

    30. Espresso Shot: How Long Should Your Podcast Episodes Be? Let’s Break It Down22 May 202500:11:32

    Welcome back to the Podcast Café! In this Espresso Shot episode, we’re diving into one of the most common questions I get from clients and listeners alike: How long should your podcast episodes be?

    The short answer? It depends. But in this episode, I’m giving you a clear framework to help you decide what length works best based on your audience, content style, and goals. Whether you’re creating bite-sized tips or deep-dive interviews, there’s a strategy behind your ideal episode length—and it starts with understanding your listeners.


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: ⁠https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44⁠

    Steal my Podcast Launch Checklist for free: ⁠⁠https://www.espressopodcastproduction.com/⁠checklist⁠⁠

    Website: ⁠⁠https://www.espressopodcastproduction.com/⁠⁠

    Instagram: ⁠⁠https://www.instagram.com/espressopodcastproduction/⁠⁠

    YouTube: ⁠⁠https://www.youtube.com/@EspressoPodcastProduction⁠⁠

    My favorite podcast tool, Descript: ⁠https://www.descript.com/?lmref=KkInCQ⁠ 


    Produced by Espresso Podcast Production: ⁠⁠https://www.espressopodcastproduction.com/


    29. Self-Trust, Podcasting, and Playing the Long Game with Dawn Ledet, The Self Trust Solution15 May 202500:39:11

    What if your lack of self-trust is the very thing holding you back from launching—or growing—your podcast? In this episode, Dawn Ledet, the host of The Self Trust Solution podcast, joins me to explore the connection between self-trust, personal growth, and podcasting success.

    Dawn shares how her own wake-up call led to a life dedicated to helping others build self-trust, and how that translates directly to showing up, staying consistent, and creating content that truly connects. If you’ve been sitting on a podcast idea for months (or years) or struggling with confidence around your next move, this episode will reframe your mindset and give you tools to take bold, aligned action.


    In this episode:

    • Why clarity comes after taking action—not before
    • The truth about "lobby noise" and how it’s blocking your creativity
    • What it really means to bet on yourself and build self-trust
    • How to stop overconsumption and start creating
    • A framework for planning podcast content from intuition, not pressure


    Connect with Dawn:

    www.theselftrustcoach.com

    https://www.instagram.com/dawnledetcoach

    Free 7 Day Self Trust Boost:  https://www.theselftrustcoach.com/self-trust-boost-series

    My book Master Your Inner Dialogue on Amazon:  https://a.co/d/0khdG2T

     

    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    28. Espresso Shot: Your Podcast Is a Testing Ground: How to Experiment with Ideas Before You Launch14 May 202500:12:17

    Think you need a sales page, a funnel, and a polished offer to launch something new? Not quite. In this quick Espresso Shot episode, I share why your podcast is actually the best place to test new concepts—before investing time or money into building them out.Whether you’re considering a new offer, a shift in your niche, or a fresh content framework, your podcast can give you real-time data, audience feedback, and the clarity you need to move forward confidently.


    You’ll learn:

    • Why your podcast is your best “low-pressure testing lab”
    • 3 ways to test new ideas on your show
    • What signs to look for to know if something’s resonating
    • How to use your podcast to refine before you sell
    • Why testing leads to better launches and more sales


    Pick one idea you’ve been sitting on. Record a solo episode about it. Ask your audience to DM you or click a link. That’s all it takes to start validating your idea.📈 BONUS TIP: Episode 20 is all about podcast metrics that matter—check it out next to learn how to track what’s working.

     

    Check out Building a StoryBrand by Donald Miller. Get it through your library or Audible: http://www.audibletrial.com/QyNjxo


    Connect with me, Hayleigh Hayhurst:


    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist

    ⁠Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    27. Actually, I Can: How Podcasting Builds Confidence, Community & Clarity with Katy Ripp08 May 202500:49:07

    What if the secret to building confidence, connection, and community was just hitting “record”?

    This week on Podcast Café, I’m joined by business mentor, serial entrepreneur, and podcast host Katy of #ActuallyICan. Katy's journey into podcasting didn’t start as a marketing strategy — it started as a way to share truth, connection, and the real stories that often get left off the highlight reel.

    From launching multiple businesses to producing a podcast that’s evolving right alongside her life and work, Katy gets candid about burnout, pivots, and giving herself permission to do things differently — including stepping fully into her voice.

    We cover:

    • Why podcasting is more than just a marketing channel — and how Katy learned to trust her voice
    • The evolution of #ActuallyICan and why it’s okay to shift directions
    • Building businesses that align with your real life (not just your revenue goals)
    • Her top advice for starting a podcast and avoiding burnout
    • The surprising power of podcasting to build deeper relationships — with yourself and your audience

     

     

    If you’ve ever wondered whether starting a podcast is “worth it,” this episode will give you the realest insight you need.


    Connect with Katy:www.katyripp.com

    Instagram: https://www.instagram.com/katyripp

    Learn more about her community here: https://katyripp.com/community

    Katie's recommended Podcasts: The Magic of Manifestation


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠


    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    26. Espresso Shot: You Don’t Need to Have It All Figured Out to Start a Podcast08 May 202500:10:55

    What if the thing holding you back from launching your podcast is the exact reason you need to start it now?

    In this episode of Espresso Shot, I’m busting the myth that you need a perfectly clear niche, flawless branding, or the “right” plan before you hit publish. The truth? Clarity comes from action — and messy beginnings often lead to the most meaningful transformations.

    Whether you're still thinking about starting a podcast or you’ve launched but feel the pressure to be perfect, this is your reminder: you’re allowed to evolve.


    In this episode:

    • Why perfection is the biggest block for new podcasters
    • How pivoting isn’t failure — it’s proof you’re listening and growing
    • Why solo episodes might be your strongest content yet
    • What successful hosts have in common
    • Why connection, not polish, should be your biggest focus


    I am currently listening to Gary Vee's Day Trading Attention book, get it through your library or Audible: http://www.audibletrial.com/QyNjxo

     

    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/

    ⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠


    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ 


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    25. Stop Waiting for a Seat at the Table—Start Your Podcast Instead with Angela Duncan, Empower HER Money Podcast01 May 202500:33:26

    What if the key to building real influence and business connections wasn’t coffee meetings, but a microphone? That’s exactly what happened for today’s guest, Angela Duncan.

    On this episode of Podcast Café, I’m sitting down with Angela, host of Empower Her Money Podcast, to talk about how she used podcasting as a powerful tool to network, grow her brand, and empower women around money and business. Angela shares why she intentionally built a podcast brand separate from her real estate business, how she books powerhouse guests like Elena Cardone, and what strategies helped her podcast hit the top 5% globally.

    We dive deep into why every podcast needs a clear intention, how to blend business growth with authentic connection, and the tactical moves Angela makes to nurture her podcast network even after the interview ends.

    If you’ve been thinking about starting a podcast — or you're wondering how to make your current show a real business asset — this conversation is full of insights you can start applying today.

    In this episode:

    Why Angela separated her podcast brand from her main business

    How podcasting became a door-opener to high-level rooms and mentorships

    The strategy behind launching five episodes a week without burning out

    How giving value first (free resources, promotions) can build trust and grow your audience

    Actionable ways to stay connected to past guests and turn your podcast into a long-term networking tool


    Connect with Angela:

    Empower HER Money Podcast: https://podcasts.apple.com/us/podcast/empower-her-money/id1695971432

    Instagram: https://www.instagram.com/angeladuncan/

    Website: https://www.empowerhermoney.com

    Links: https://linktr.ee/empowerhermoney


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us:

    https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript:

    https://www.descript.com/?lmref=KkInCQ

     

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    24. Espresso Shot: How Podcasting Can Open Doors for You30 Apr 202500:12:07

    If you knew that podcasting could change your business before you ever hit record… would you still be waiting to start?

    In this Espresso Shot episode, I’m breaking down the real ways podcasting builds trust, boosts visibility, and gets you in rooms you never thought you’d be in. From landing dream clients to creating relationships with industry leaders — podcasting isn’t just a content platform… it’s a business growth accelerator.

    Whether you're thinking about starting a podcast or want to reignite the one you already have, this is the reminder you need to see what’s possible on the other side of the mic.

    In this quick episode, I cover:

    • How podcasting builds authority before you ever meet someone

    • Why guest interviews are the best networking hack

    • The visibility compounding effect (SEO + social reach)

    • What happens when your voice gets stronger — and you start showing up differently

    And if you're thinking, "But I don't have the perfect setup yet..." this episode is especially for you.

    Listen now — and then come back tomorrow for my conversation with Angela Duncan from Empower Her Money, where we dig even deeper into how podcasting opens doors.


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript:

    https://www.descript.com/?lmref=KkInCQ


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    23. How to Use Social Media to Grow Your Podcast and Business with Emma Tessler, Stop Scrolling, Start Scaling24 Apr 202500:40:21

    Is your podcast helping your business scale—or is it just another item on your to-do list?

    In this episode , I sit down with Emma Tessler, founder of Ninty Five Media and host of Stop Scrolling, Start Scaling, to talk about how she uses social media strategy and short-form content to grow her podcast, business, and client base. We’re getting real about episode formats, content marketing, and the mindset shifts you need if you want your podcast to become a powerful lead generation tool.

    Whether you're launching your first episode or looking to grow your show, this one’s packed with actionable gems.


    In this episode, we cover:

    • Why Emma made the shift from interior design to social media strategy
    • How her podcast became a key part of her sales process
    • The exact content structure that keeps her audience engaged (and wanting more)
    • Why she launched a second weekly mini-series—and how it doubled her downloads
    • How to promote your podcast on social without burning out
    • The power of sizzle reels, audiograms, and platform-specific repurposing
    • Emma’s favorite strategy for turning podcast listeners into paying clients
    • What new podcasters get wrong—and what to do instead


    Connect with Emma:


    Connect with me, Hayleigh Hayhurst:Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠Website: ⁠https://www.espressopodcastproduction.com/⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

     

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    22. Espresso Shot: If Your Podcast Isn’t Selling for You, This Is What’s Missing23 Apr 202500:13:48

    If you're putting out consistent podcast episodes and still not seeing sales… it's not your content that's the problem—it's your funnel. Let’s fix that.


    In this Espresso Shot episode, I’m breaking down the real reason your podcast isn’t converting. After 7 years in the podcast industry, I’ve seen this mistake made again and again—even by experienced business owners.


    Your podcast isn’t failing… you’re just not funneling.


    In this episode:

    ☕ The #1 shift that will make your podcast a selling machine

    ☕ How to align your episode content with your ideal client’s buying journey

    ☕ What makes a call to action actually effective (and what doesn’t)

    ☕ The easy way to spot if your episodes are leading to trust—or confusion

    ☕ How I audit my own show to make sure it’s doing its job


    If you want your podcast to bring in leads, book calls, and grow your business, this episode gives you the framework to make it happen.


    Connect with me, Hayleigh Hayhurst:

    Apply to Work With Us

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript:

    https://www.descript.com/?lmref=KkInCQ


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    21. SEO for Podcasters – How to Boost Visibility & Repurpose Like a Pro with Samantha Hawrylack17 Apr 202500:27:46

    Are your podcast episodes getting lost in the feed?If you're not using SEO to promote your podcast, you might be missing out on major visibility—and potential clients. In this episode of Podcast Café, I’m joined by Samantha Hawrylack of SJ Digital Solutions to talk all about how SEO can take your podcast from buried to binge-worthy.

     

    Whether you're naming your episodes, writing show notes, or repurposing content to drive leads, this episode gives you the SEO strategy you didn’t know you needed—especially if you’re a business owner.


    In this episode:

    • What SEO actually is—and why podcasters need to care
    • The real reason titling your episodes well can make or break your discoverability
    • Why big podcasts can get away with name-only titles (and why you shouldn't)
    • How to write SEO-friendly show notes that act as blog posts
    • The power of keywords and how to find them (plus Samantha's favorite tools!)
    • Why AI can’t replace real experience when it comes to great content
    • What to know about transcripts and how Google really reads them
    • The difference between YouTube SEO and blog SEO—and how to optimize both


    Mentioned in this episode:


    Connect with Samantha:


    Connect with me, Hayleigh Hayhurst:

    Apply to work with us

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/

    ⁠Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

     

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    20. Espresso Shot: The 3 Podcast Metrics That Actually Matter16 Apr 202500:11:37

    Welcome to the Espresso Shot series — your weekly dose of actionable podcasting strategy in 15 minutes or less!

    In this debut mini-episode of Podcast Café, we are talking about the three podcast metrics you should be tracking if you want real growth (not just vanity downloads). Whether you’re just starting your podcast or trying to scale it as a business owner, these are the numbers that actually move the needle.


    In this episode:

    ☕ Why quarterly tracking is the sweet spot for making smart decisions

    ☕ How to analyze listener drop-off and improve retention

    ☕ The conversion metrics that show if your podcast is actually selling for you

    ☕ How to track growth month-over-month and adjust your promotion strategy

    ☕ Bonus tips for using Bitly links and custom landing pages


    Connect with me, Hayleigh Hayhurst:

    Apply to Work With Us

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ

     

    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    19. Unbreakable Branding: How to Make Your Podcast Stand Out With Bethany McCamish, Unbreakable Brands10 Apr 202500:35:19

    Does your podcast branding actually match your business?

    In this episode, I sit down with brand strategist and designer Bethany McCamish to talk all things podcast branding—why it matters more than you think, and how you can create an unforgettable visual identity that supports your growth. From choosing the right color palette to designing scroll-stopping cover art, Bethany shares insider tips for turning your podcast into a true brand asset.

    We also talk about how her podcast Unbreakable Brands helped her land high-ticket clients, build authority, and fuel her business—all without needing millions of downloads.

    Whether you're launching a podcast or refining your show’s look, this episode is your go-to guide for aligning visuals with strategy.

    In this episode:

    The biggest branding mistakes podcasters make (and how to avoid them)

    What design elements every podcast needs

    How to treat your podcast as a brand, not just a content channel

    The connection between strong visuals and actual revenue

    Why your audience should be the core of your design decisions

    How Bethany landed high-ticket clients through her podcast


    Connect with Bethany:

    Website: bethanyworks.com

    Instagram: https://www.instagram.com/bethanyworksdesign/

    Podcast: Unbreakable Brands — unbreakablebrands.com



    Connect with me, Hayleigh Hayhurst:

    Apply to Work With Us: https://hello.dubsado.com/public/form/view/6521a4cc8fdeed003a859a44

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript:

    https://www.descript.com/?lmref=KkInCQ


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    18. Building an Aligned Business with a Mic and a Mission with Jess Martin, Abundant + Aligned03 Apr 202500:43:49

    What if the most powerful business growth tool wasn’t flashy ads or viral reels—but raw, unfiltered conversations behind a mic? Jess Martin shares how her podcast Abundant + Aligned became the backbone of her brand, helping her build community, sell with ease, and scale a freedom-filled business—starting from her iPhone.

    We talk about her evolution from lawyer to mindset coach, and how her podcast has grown with her. Jess shares how she uses her show to create community, drive sales, and open honest conversations around personal development, manifestation, business, and freedom.Whether you're in the early stages of building your brand or years into podcasting, Jess brings a refreshing mix of strategy and realness.

    She opens up about recording her first episode on her phone, how she uses podcast series to support launches, and why starting messy is better than not starting at all.In this episode:

    • Why Jess started her podcast Abundant + Aligned in 2021
    • The shift from law to mindset coaching
    • How her podcast supports business growth and lead generation
    • The power of honest, unfiltered conversations on-air
    • Creating launch-aligned podcast series that convert
    • The difference between Instagram content and podcasting longevity
    • Why showing up imperfectly is better than waiting for perfection


    Instagram: @jessmartin_

    Website: www.jessmartin.com.au

    Podcast: Abundant + Aligned


    Connect with me, Hayleigh Hayhurst:

    ⁠Apply to Work With Us⁠

    Steal my Podcast Launch Checklist for free: ⁠https://www.espressopodcastproduction.com/⁠checklist⁠

    Website: ⁠https://www.espressopodcastproduction.com/⁠

    Instagram: ⁠https://www.instagram.com/espressopodcastproduction/⁠

    YouTube: ⁠https://www.youtube.com/@EspressoPodcastProduction⁠

    My favorite podcast tool, Descript: https://www.descript.com/?lmref=KkInCQ


    Produced by Espresso Podcast Production: ⁠https://www.espressopodcastproduction.com/

    © My Podcast Data · Projet indépendant · Données issues d'Apple & Spotify