Explorez tous les épisodes du podcast Plumbing Marketing Podcast - Tips, Ideas & Strategies for Marketing your Plumbing Company Online
| Titre | Date | Durée | |
|---|---|---|---|
| How Marc Grew his Plumbing Company to over $14M in less than 3 years | 24 Jul 2023 | ||
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Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing
Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. How Marc Grew his Plumbing Company to over $14M in less than 3 yearsListen is as I interview Marc Mason from RCL Mechanical. They are a full service plumbing & HVAC contractor serving the Bristol County area in MA. Over the past 3 years they’ve grown from Startup to $14M per year (20+ trucks). He shares from great insights on
There’s a lot that you can do to position yourself well in the online world, which has become the very foundation of long-term success. Make no mistake – your competitors are going above and beyond to spread the word about themselves online. You’d better do the same if you want to rise above them. Remember that it all comes down to understanding your customer. Once you know what they need, finding a way to draw them in will be much easier. So, build your marketing efforts around your ideal customer and you’ll see massive results. If you’d like to discuss how you can generate better results online, let’s schedule a time to chat. You can pick a time that works for you now by going to https://go.plumberseo.net/schedule Get a Free Internet Marketing Strategy EvaluationIf you would like to have me and my team personally review your online marketing strategy and show you where you are ranking, where there is room for improvement and how we can work together to make this your best year ever and finally get your Internet marketing right, then click below to schedule your Leadflow Acceleration Session now. https://plumbingmarketing.net/how-marc-grew-his-plumbing-company-to-over-14m-in-less-than-3-years How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No CommentsPlumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » https://plumbingmarketing.net/how-to-win-with-local-service-ads How To Win With Local Service Ads May 26, 2023 No CommentsGet the latest information on Google Local Services and how you can tap into this great new lead generation opportunity in your area. What Read More » https://plumbingmarketing.net/how_to_win_with_google_local_services How to WIN With Google Local Services August 27, 2020 No CommentsPlumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » https://plumbingmarketing.net/lets-build-your-2020-internet-marketing-plan Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments***Plumbing, HVAC & Electrical Contractors***Make 2023 the best year for your business!Join us this Thursday, January 9th at 2 pm ET to discover what Read More » https://plumbingmarketing.net/how-plumbing-nerds-is-up-800k-year-over-year-2-7m How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No CommentsPlumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » https://plumbingmarketing.net/how-pac-plumbing-from-4-trucks-to-6-trucks-over-the-past-12-month How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No CommentsHow PAC Plumbing from 4 trucks to 6 trucks over the past 12 months Interviews with the nations leading plumbing businesses. Discover what marketing Read More » https://plumbingmarketing.net/cellino-plumbing-interview Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No CommentsInterview with Lucas Cellino from Cellino Plumbing & HVAC Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how Read More » https://plumbingmarketing.net/interview-with-paul-the-plumber-plumbing-hvac-marketing-success Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No CommentsInterview with Paul The Plumber - Plumbing & HVAC Marketing Success Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » https://plumbingmarketing.net/interview-with-kayla-from-polestar-plumbing-heating-air Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No CommentsInterview with Kayla from Polestar Plumbing, Heating & Air Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how Read More » https://plumbingmarketing.net/interview-with-brian-sloan-from-tr-miller-hvac-success Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No CommentsInterview with Brian Sloan from TR Miller - HVAC Success Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and Read More » https://plumbingmarketing.net/from-zero-to-4m-in-less-than-2-years-a-plumbing-and-hvac-success-story From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No CommentsFrom Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story Interviews with the nations leading plumbing businesses. Discover what Read More » https://plumbingmarketing.net/how-this-plumber-in-houston-texas-is-marketing-his-way-to-success-richard-saad-of-nicks-plumbing How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 CommentHow This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing Interviews with the nations leading plumbing businesses. Read More » https://plumbingmarketing.net/trevor-flannigan-helped-grow Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No CommentsInterview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany Interviews with the nations leading plumbing businesses. Discover what marketing Read More » https://plumbingmarketing.net/repeat-referral-business Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No CommentsBuild a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing Interviews with the nations leading plumbing businesses. Read More » https://plumbingmarketing.net/josh-kelly Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo June 11, 2018 No CommentsMaximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo Interviews with the Read More » https://plumbingmarketing.net/kevin-cohen-plumbing How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen June 5, 2018 No CommentsHow A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » https://plumbingmarketing.net/peterman-hvac How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman April 30, 2018 No CommentsHow Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman Interviews with the nations leading plumbing businesses. Discover what marketing Read More » https://plumbingmarketing.net/interview-with-kevin-wolf-how-he-grew-to-50-trucks-16m-per-year Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling April 17, 2018 No CommentsPlumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling Interviews with the nations leading plumbing businesses. Discover what marketing Read More » https://plumbingmarketing.net/marketing-secrets-of-a-30m-plumbing-hvac-electrical-business-titan Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan April 4, 2018 No CommentsMarketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » https://plumbingmarketing.net/jeff-heger Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from January 16, 2018 No CommentsEvery owner of a plumbing or HVAC company wants to be the one who is the plumbing success story in his area. But do Read More » https://plumbingmarketing.net/diverse-marketing-tactics-that-work-for-any-plumbing-and-hvac-company-with-greg-joyce-of-schuler-service Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service December 19, 2017 No CommentsMarketing Interview with Greg Joyce from Schuler Service This may sound like a "no-brainer" piece of advice, and in a way it is, but Read More » https://plumbingmarketing.net/meridian Marketing Secrets of a $5M Plumbing, Heating, Cooling, Electrical & Remodeling Company - The Meridian Company October 12, 2017 No CommentsOn this episode of the Plumbing & HVAC Marketing Show I had the opportunity to interview Craig Phillipich of The Meridan Company. They are Read More » https://plumbingmarketing.net/al-levi-how-to-systematize-your-plumbing-or-hvac-business Interview with Al Levi - How to systematize your Plumbing or HVAC Business August 29, 2017 No CommentsOn this episode of the Plumbing & HVAC Marketing Show I interview industry luminary Al Levi talking all about operations & how to systematize Read More » https://plumbingmarketing.net/mitch-kenney How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... August 19, 2017 1 CommentHow Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... On this episode of The Plumbing & HVAC Marketing Read More » https://plumbingmarketing.net/interview-with-christian-devlin-how-devlin-plumbing-grew-from-180k-to-1-5m-in-less-than-3-years Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing July 28, 2017 No CommentsPlumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing On this episode of the Plumbing Read More » https://plumbingmarketing.net/how-to-systematize-your-plumbing-hvac-business How to Systematize your Plumbing & HVAC Business May 1, 2017 No CommentsHave you ever thought about what it would take to truly systematize your Plumbing & HVAC business so that it could run day-to-day without Read More » Your 2017 Online Marketing Plan for Plumbers & AC Contractors (SEO, PPC, Social Media & More) December 16, 2016 1 CommentAre you ready to take 2017 by storm in your Plumbing or HVAC Business? Do you have a clear plan of attack as it Read More » https://plumbingmarketing.net/list-of-the-fastest-growing-plumbing-hvac-companies-in-the-usa-2016 List of the Fastest Growing Plumbing & HVAC Companies in the USA 2016 September 23, 2016 2 CommentsEvery year INC Magazine publishes a list of the 5,000 fastest growing companies in the United States. You can review the entire list by clicking Read More » https://plumbingmarketing.net/kimberly-kean-gene-johnson-plumbing Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually August 5, 2016 1 CommentInterview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually The Multi-Million Dollar Plumbing & HVAC Marketing Strategy On Read More » https://plumbingmarketing.net/interview-with-al-levi Interview with Al Levi July 29, 2016 No CommentsHow to systematize your Plumbing & HVAC marketing On this episode of the Plumbing & HVAC Marketing Profits Podcast we interview Al Levi. Al Read More » https://plumbingmarketing.net/how-to-use-radio-to-market-your-plumbing-or-hvac-business How to use Radio to market your Plumbing or HVAC business July 25, 2016 No CommentsOn this episode of The Plumbing & HVAC Marketing Show we take you to a special training where we share a proven method for Read More » https://plumbingmarketing.net/how-to-drive-more-repeat-referral-business-in-your-plumbing-or-hvac-company How to drive more Repeat & Referral Business in your Plumbing or HVAC Company July 25, 2016 No CommentsOn this episode of the Plumbing & HVAC Marketing Profits Show we take you to a special training on how you can drive more Read More » https://plumbingmarketing.net/brian-kaskavalciyan Interview with Brian Kaskavalciyan - How he grew to 100 trucks July 12, 2016 No CommentsOn this episode of The Plumbing & HVAC Marketing Show we interview Brian Kaskavalciyan. He is a highly successful serial entrepreneur in the Plumbing & Read More » https://plumbingmarketing.net/gene-slade Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit June 27, 2016 No CommentsInterview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit Read More » Your 2016 Internet Marketing Plan for Plumbing & HVAC Businesses January 12, 2016 No CommentsHappy new year! I hope you had an amazing 2015, enjoyed your holiday break and are ready to rock it in 2016! I'm sure you Read More » Interview with Gene Slade Jr of AirGenie - How he made the INC 5,000 in his HVAC Business December 11, 2015 No CommentsOn this episode of the Plumbing Marketing Podcast we had the opportunity to interview Gene Slade Jr of AirGenie. He shares his incredible story Read More » Discover How Mike Agugliaro Has Grown His Business From $1 Million to Over $23 Million in just 10 years August 11, 2015 No CommentsOn this episode of the Plumbing Marketing Podcast we interview Mike Agugliaro of Gold Metal Service. He shares some tremendous insights on how he's Read More » See How Morgan Miller Plumbing Uses Social Media Marketing for the Ultimate Return on Investment July 16, 2015 No CommentsOn this episode of the Plumbing Marketing Podcast we talk to owner Jeff Morgan of Morgan Miller Plumbing and marketing director Tosha Everhart to Read More » How Dan Dowdy of S&D Plumbing grew his business $1M over the past three years February 2, 2015 2 CommentsOn this episode of the Plumbing Marketing Podcast we interview Dan Dowdy of S&D Plumbing. He shares some amazing insights on how his family Read More » How Greg Joyce grew his plumbing business to $2.8 Million and is up 30% this year May 30, 2014 No CommentsDiscover how Greg Joyce of Schuler Services grew his plumbing company to $2.8 Million with 11 Trucks! On this interview Greg talks about how Read More » Marketing Interview with Joe Crisara of Contractor Selling January 24, 2014 No CommentsWatch the video version of the interview below: Additional Resources: Joe offered to share a number of resources through out the interview. Read More » Plumbing Marketing Interview with Daniel Cordova - Fastest Growing Plumbing Company in the US December 11, 2013 1 CommentOn this Episode we interviewed one of the Fastest Growing Plumbing Companies in the United States - Daniel Cordova Plumbing. Discover how Daniel Cordova Read More » How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing July 15, 2013 2 CommentsOn this episode of the Plumbing Marketing Podcast we interview Kelly Russum of KC’s 23 1/2 Hour Plumbing out of Palm Springs, CA. He Read More » Larkin Plumbing - Marketing Interview with Mark Larkin April 23, 2013 No CommentsMarketing Interview with Mark Larkin - Owner of Larkin Plumbing Discover how Mark grew his plumbing business from 2 guys in the 1950's to Read More » Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach March 25, 2013 No CommentsOn this Episode of the Plumbing Marketing Podcast we interview Kenny Chapman, the Blue Collar Coach and successful Plumbing / HVAC Business Owner. He Read More » Interview with Scott Gregg - Author of Profitable Plumbing January 24, 2013 1 CommentOn this episode of the Plumbing Marketing Profits Podcast we had the opportunity to interview M. Scott Gregg, Author of the book Profitable Plumbing Read More » Crystal Blue Plumbing Marketing Interview December 17, 2012 1 CommentOn this episode of Plumbing Marketing Profits we interview the winner of the Rocklin Area Chamber of Commerce Business Excellence Award and Plumbing & Read More » Marketing Fundamentals for your Plumbing Business November 13, 2012 7 CommentsOn this episode of Plumbing Marketing Profits Josh Nelson goes back to the basics essential FUNDAMENTALS for effectively marketing online. As I talk with Read More » Plumbing Marketing Interview with Mary Jean Anderson of Anderson Plumbing, Heating & Air October 24, 2012 8 CommentsOn this Episode we interviewed the PHCC National Plumbing Contractor of the year and owner of Anderson Plumbing, Heating & Air - Mary Jean Read More » Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici October 8, 2012 No CommentsOn this Podcast Josh Nelson recaps the High-Points of the Interview with Phillip Maurici of The Clean Plumbers. If you missed the interview you Read More » Plumbing Marketing Interview with The Clean Plumbers® October 2, 2012 5 CommentsOn this episode of Plumbing Marketing Profits we interview Phillip Maurici of The Clean Plumbers® AKA Philip Maurci Plumbing out of Tampa, Fl. He Read More » Plumbing Marketing Podcast - Intro Episode September 29, 2012 No CommentsThis is the intro episode to the Plumbing Marketing Podcast where we interview the owners of leading Plumbing Companies from across the US to Read More » « Previous Next » RESOURCES & PEOPLE MENTIONED CONNECT WITH JOSH Facebook Facebook YoutubePlease post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviewersare posted https://podcasts.apple.com/us/podcast/plumbing-marketing-podcast-tips-ideas-strategies-for/id1528979145?mt=2&ls=1 https://podcasts.google.com/feed/aHR0cHM6Ly9wbHVtYmluZ21hcmtldGluZy5uZXQvZmVlZC9wb2RjYXN0 https://www.subscribeonandroid.com/plumbingmarketing.net/feed/podcast https://www.subscribebyemail.com/plumbingmarketing.net/feed/podcastsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post How Marc Grew his Plumbing Company to over $14M in less than 3 years appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| How To Win With Local Service Ads | 26 May 2023 | 00:51:16 | |
Get the latest information on Google Local Services and how you can tap into this great new lead generation opportunity in your area. What You're Going to Learn
Ready to Level Up Your Marketing? There’s a lot that you can do to position yourself well in the online world, which has become the very foundation of long-term success. Get a Free Internet Marketing Strategy Evaluation If you would like to have me and my team personally review your online marketing strategy and show you where you are ranking, where there is room for improvement and how we can work together to make this your best year ever and finally get your Internet marketing right, then click below to schedule your Leadflow Acceleration Session now. The post How To Win With Local Service Ads appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story | 31 Oct 2018 | ||
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From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. It’s not often you hear about a Plumbing and HVAC business that goes from $0 in revenue and 2 years later is generating $4 million in revenue, but that’s exactly what Shawn Henson of Your Home Services of Tampa, Florida has done. In this conversation, you’re going to hear how Shawn transitioned out of the automotive service industry and into plumbing, how he started his company from square one, and how he has gone about building his business through ad spend and guerilla marketing tactics that most service providers are hesitant to try. Don’t miss it! The Strategy That Converted Dead Leads Into RevenueWhen Shawn first started his business he had to resort to the services many service providers lean on and therefore are not as effective because they are overused. But he had no choice. He quickly learned to supplement those efforts by using graphic design to set his messaging apart. In fact, he saw the power of it so clearly that the first person he hired was a graphic designer. His aim was to make his company look big, professional, and trustworthy. He wanted to behave like the company he aspired to be. To follow that, he taught his team how to ask open-ended questions that led customers to other service opportunities that could add value to them. Listen to Shawn’s story to get an inside look at how he grew his business into an amazing HVAC success story. Ongoing Customer Service Training Makes Service Techs More EffectiveMost companies train their employees once when they are hired and perhaps follow up with an annual review of that training – but Shawn requires ongoing customer service training on a weekly basis that continues to fuel the success of his company. He believes that if customers have a great experience – which depends entirely on his technicians – then they will never go to another company for the services he provides and will refer him to their friends. He’s a smart guy who has done an amazing job building his company. Be sure you listen to hear all his ideas and lessons-learned. It’s an HVAC success story worth learning from. You Can Build Your Company Organically or You Can Do What Shawn DidIt’s a legitimate thing to build your plumbing and HVAC business organically, allowing quality work, great customer service, and time to build a reputation that increases revenue. But Shawn wasn’t prepared to wait that long for his company to become successful, so he got busy. He used pay-per-click, Google Local Services, and direct mail to buy customers in an effort to jump-start his business. He also learned how to use what he calls “guerilla tactics” in Facebook groups to become known and gain referrals. In two short years, the evidence of his efforts is obvious. Shawn’s the kind of guy you want to listen to and learn from, so take the time to do it! Does Your Company Culture Drive Great Customer Reviews?Shawn has worked overtime to build a great team spirit that generates enthusiasm for the kind of quality work their company provides. His team is motivated by continued customer service training, in-house contests, and online reviews. In this conversation, Shawn describes the type of incentives he provides to his technicians, how they typically respond, and how it all works together to provide a wealth of online reviews that build his company’s reputation in the community. This Plumbing and HVAC success story is one you won’t want to miss. Outline of This Episode
You can watch this directly on YouTube here – https://www.youtube.com/watch?v=pyd4GcbVa_M&feature=youtu.be
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are postedsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing | 27 Aug 2018 | ||
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How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing
Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this episode of the Plumbing & HVAC Marketing Podcast I interview Richard Saad from Nicks Plumbing & Sewer Services on how they grew to 16 trucks. Learn how they keep their phones ringing, trucks running & business booming! You’d be hard pressed to find a local market more saturated and competitive than Houston, Texas. Richard Sadd of Nick’s Plumbing says that it seems like there’s a plumbing company on every corner these days. It’s for that reason the company’s that are going to dominate the market are the ones that refine their messaging and build a great reputation within a specific geographic area. In this episode, Josh asks Nick to walk through the Nick’s Plumbing story – from 2000 when Richard bought the company to today – and to explain how Nick’s has positioned itself as one of the best plumbing companies in the greater Houston area. Is your plumbing business suffering from training techs well only to see them leave at the first better offer?In a competitive market like Houston, Texas it’s not uncommon for home service companies to invest a lot of time, energy, and money in the training of service technicians only to have other companies make those techs a better offer and steal them away. Sound familiar? On this episode, Josh speaks with Richard Saad from Nick’s Plumbing about how they are changing their recruitment and training approach to keep the techs they train. You’ll appreciate the way Richard describes the struggle and will hear how Richard is taking his time finding and hiring the right techs for the sake of serving customers over the long haul. In a massive metro area, specific targeting and messaging makes a differenceWhen Richard took over Nick’s Plumbing in 2000, he inherited a well-established company but saw that the market around was changing. The marketing and service methods that had carried the company for so long were not going to work as well any longer. More and more plumbing companies were cropping up in the Houston metro area, more services were being offered, and Richard had some hard decisions to make. On this episode, Richard explains how he decided on a specific customer avatar and a smaller geographic area as targets for his marketing focus – and how those decisions enabled him to be more effective and grow the business. You’ll learn how the team at Nick’s is using online marketing, email, and Facebook LIVE to establish a greater reputation and reach new customers. Online reviews make a huge difference – both positively and negativelyIf you are not placing an extreme amount of attention on gaining great reviews in all of the online portals, you’re likely going to wind up being the victim of review terrorism. What’s that? It’s when a disgruntled customer uses online review systems to slander and degrade your company, oftentimes with a heavy-handed approach that almost forces your company to make some kind of concession to the upset customer, whether they deserve it or not. But if you have loads of positive reviews already, it’s easier to deal with the occasional naysayer. You can hear how Richard and the team at Nick’s Plumbing are focusing on getting more positive online reviews for their techs and services, on this episode. Referrals are still the best way to get the best customersWhen asked what his number one source of referrals is, Richard answered without hesitation. In spite of the many effective channels he’s using to market his plumbing business, referrals are still the best way he’s found to get new customers. More importantly, the type of customers that come from referrals are already sold on your services because they were told how great your company is by someone they trust, a friend. You can hear how Richard’s team seeks and gains referrals from existing customers, on this episode. Outline of This Episode
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are postedsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany | 19 Jul 2018 | 00:53:36 | |
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Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany
Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this episode of the Plumbing & HVAC Marketing Podcast I interview Trevor Flannigan from Home Service Chats & former operations manager at Bob Hamilton Plumbing & HVAC. While he was there he helped grow the business to over $20M per year in annual revenue. Listen in as I pick his brain on what they did to keep their phones ringing, trucks running & BUSINESS BOOMING. In this episode of the Plumbing and HVAC podcast, we get to hear from a guy who’s been part of the business from both the service provider side and the industry side. Trevor Flannigan got started in the plumbing and HVAC business by taking on an administrative position for a plumbing company in Kansas City. He worked his way up quickly through what he describes as “going for easy promotions.” Now he’s part of the team at “HomeServiceChats” – a company that provides chat functionality and services for service industry professionals. Listen to hear how Trevor’s team grew their plumbing/HVAC company to $20M. He shares clear and tactical advice, so be sure you listen. Do You Know How To Identify Your Ideal Plumbing and HVAC Customer?One of the most important parts of the work Trevor and his team did to refine the marketing of their plumbing business was to determine their ideal target customer. For them, it was women between the ages of 21 and 51 who also possessed a number of other characteristics. Trevor stresses the importance of knowing WHO you are marketing to. It impacts what you say and how you say it – and in many cases even WHERE you say it. Learn how to take this foundational step in developing a powerful marketing plan for your business, on this episode. Your Customers Are Comparing You To Every Other Business InteractionIt’s easy to think that all you need to do is to be better than the other plumbers or HVAC companies in your market. While that’s true, it goes further than that. Customers these days are comparing their experiences with companies across industries. So when it comes to the experience and service your customers receive from you, you’re not only going up against the other HVAC and plumbing companies in your market, you’re also going up against Chick-Fil-A, Apple, and others. How are you doing? In this conversation, Trevor gives many tips for how you can set yourself apart from the moment your technician walks into a customer’s door. Don’t miss it. Your Plumbing and HVAC Business MUST Have An Annual Marketing PlanNo business can expect to succeed if it is lacking strategy. You’ve got to determine exactly how you’re going to get your message in front of your ideal customer, how you’re going to attract them, and how you are going to remind past customers that they could use your service again. Nothing happens by accident. Trevor explains the steps his team went through to create their own annual marketing plan, how it benefited them in the long run, and how you can do the same thing using nothing more than a spreadsheet. Find out how, on this episode. The Biggest Hindrance To the Growth of Your Plumbing and HVAC Business Is EgoAs Trevor and Josh spoke about the importance of education and growth for business owners and managers in the service industry, Trevor shared a number of organizations that have helped him grow as a professional. His belief is that all of us need to grow and learn and that it’s foolish to try to go it alone. Find out why Trevor believes that the biggest growth obstacle to most plumbing and HVAC businesses is the ego of their leaders. But also, learn what you can do to ensure you’re not putting unnecessary obstacles in your company’s way. It’s all on this episode. Outline of This Episode
As Trevor and Josh spoke about the importance of education and growth for business owners and managers in the service industry, Trevor shared a number of organizations that have helped him grow as a professional. His belief is that all of us need to grow and learn and that it’s foolish to try to go it alone. Find out why Trevor believes that the biggest growth obstacle to most plumbing and HVAC businesses is the ego of their leaders. But also, learn what you can do to ensure you’re not putting unnecessary obstacles in your company’s way. It’s all on this episode. https://podcasts.apple.com/us/podcast/plumbing-marketing-podcast-tips-ideas-strategies-for/id1528979145?mt=2&ls=1 https://podcasts.google.com/feed/aHR0cHM6Ly9wbHVtYmluZ21hcmtldGluZy5uZXQvZmVlZC9wb2RjYXN0 https://www.subscribeonandroid.com/plumbingmarketing.net/feed/podcast https://www.subscribebyemail.com/plumbingmarketing.net/feed/podcast LATEST INTERVIEWS https://plumbingmarketing.net/how-marc-grew-his-plumbing-company-to-over-14m-in-less-than-3-years How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » https://plumbingmarketing.net/how-to-win-with-local-service-ads How To Win With Local Service Ads May 26, 2023 No Comments Read More » https://plumbingmarketing.net/how_to_win_with_google_local_services How to WIN With Google Local Services August 27, 2020 No Comments Read More » https://plumbingmarketing.net/lets-build-your-2020-internet-marketing-plan Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » https://plumbingmarketing.net/how-plumbing-nerds-is-up-800k-year-over-year-2-7m How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » https://plumbingmarketing.net/how-pac-plumbing-from-4-trucks-to-6-trucks-over-the-past-12-month How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » https://plumbingmarketing.net/cellino-plumbing-interview Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-paul-the-plumber-plumbing-hvac-marketing-success Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-kayla-from-polestar-plumbing-heating-air Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-brian-sloan-from-tr-miller-hvac-success Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » https://plumbingmarketing.net/from-zero-to-4m-in-less-than-2-years-a-plumbing-and-hvac-success-story From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » https://plumbingmarketing.net/how-this-plumber-in-houston-texas-is-marketing-his-way-to-success-richard-saad-of-nicks-plumbing How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » https://plumbingmarketing.net/trevor-flannigan-helped-grow Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » https://plumbingmarketing.net/repeat-referral-business Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments Read More » https://plumbingmarketing.net/josh-kelly Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo June 11, 2018 No Comments Read More » https://plumbingmarketing.net/kevin-cohen-plumbing How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen June 5, 2018 No Comments Read More » https://plumbingmarketing.net/peterman-hvac How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman April 30, 2018 No Comments Read More » https://plumbingmarketing.net/interview-with-kevin-wolf-how-he-grew-to-50-trucks-16m-per-year Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling April 17, 2018 No Comments Read More » https://plumbingmarketing.net/marketing-secrets-of-a-30m-plumbing-hvac-electrical-business-titan Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan April 4, 2018 No Comments Read More » https://plumbingmarketing.net/jeff-heger Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from January 16, 2018 No Comments Read More » https://plumbingmarketing.net/diverse-marketing-tactics-that-work-for-any-plumbing-and-hvac-company-with-greg-joyce-of-schuler-service Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service December 19, 2017 No Comments Read More » https://plumbingmarketing.net/meridian Marketing Secrets of a $5M Plumbing, Heating, Cooling, Electrical & Remodeling Company - The Meridian Company October 12, 2017 No Comments Read More » https://plumbingmarketing.net/al-levi-how-to-systematize-your-plumbing-or-hvac-business Interview with Al Levi - How to systematize your Plumbing or HVAC Business August 29, 2017 No Comments Read More » https://plumbingmarketing.net/mitch-kenney How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... August 19, 2017 1 Comment Read More » https://plumbingmarketing.net/interview-with-christian-devlin-how-devlin-plumbing-grew-from-180k-to-1-5m-in-less-than-3-years Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing July 28, 2017 No Comments Read More » https://plumbingmarketing.net/how-to-systematize-your-plumbing-hvac-business How to Systematize your Plumbing & HVAC Business May 1, 2017 No Comments Read More » Your 2017 Online Marketing Plan for Plumbers & AC Contractors (SEO, PPC, Social Media & More) December 16, 2016 1 Comment Read More » https://plumbingmarketing.net/list-of-the-fastest-growing-plumbing-hvac-companies-in-the-usa-2016 List of the Fastest Growing Plumbing & HVAC Companies in the USA 2016 September 23, 2016 2 Comments Read More » https://plumbingmarketing.net/kimberly-kean-gene-johnson-plumbing Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually August 5, 2016 1 Comment Read More » https://plumbingmarketing.net/interview-with-al-levi Interview with Al Levi July 29, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-use-radio-to-market-your-plumbing-or-hvac-business How to use Radio to market your Plumbing or HVAC business July 25, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-drive-more-repeat-referral-business-in-your-plumbing-or-hvac-company How to drive more Repeat & Referral Business in your Plumbing or HVAC Company July 25, 2016 No Comments Read More » https://plumbingmarketing.net/brian-kaskavalciyan Interview with Brian Kaskavalciyan - How he grew to 100 trucks July 12, 2016 No Comments Read More » https://plumbingmarketing.net/gene-slade Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit June 27, 2016 No Comments Read More » Your 2016 Internet Marketing Plan for Plumbing & HVAC Businesses January 12, 2016 No Comments Read More » Interview with Gene Slade Jr of AirGenie - How he made the INC 5,000 in his HVAC Business December 11, 2015 No Comments Read More » Discover How Mike Agugliaro Has Grown His Business From $1 Million to Over $23 Million in just 10 years August 11, 2015 No Comments Read More » See How Morgan Miller Plumbing Uses Social Media Marketing for the Ultimate Return on Investment July 16, 2015 No Comments Read More » How Dan Dowdy of S&D Plumbing grew his business $1M over the past three years February 2, 2015 2 Comments Read More » How Greg Joyce grew his plumbing business to $2.8 Million and is up 30% this year May 30, 2014 No Comments Read More » Marketing Interview with Joe Crisara of Contractor Selling January 24, 2014 No Comments Read More » Plumbing Marketing Interview with Daniel Cordova - Fastest Growing Plumbing Company in the US December 11, 2013 1 Comment Read More » How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing July 15, 2013 2 Comments Read More » Larkin Plumbing - Marketing Interview with Mark Larkin April 23, 2013 No Comments Read More » Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach March 25, 2013 No Comments Read More » Interview with Scott Gregg - Author of Profitable Plumbing January 24, 2013 1 Comment Read More » Crystal Blue Plumbing Marketing Interview December 17, 2012 1 Comment Read More » Marketing Fundamentals for your Plumbing Business November 13, 2012 7 Comments Read More » Plumbing Marketing Interview with Mary Jean Anderson of Anderson Plumbing, Heating & Air October 24, 2012 8 Comments Read More » Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici October 8, 2012 No Comments Read More » Plumbing Marketing Interview with The Clean Plumbers® October 2, 2012 5 Comments Read More » Plumbing Marketing Podcast - Intro Episode September 29, 2012 No Comments Read More » Resources & People Mentioned
subscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing | 21 Jun 2018 | 00:56:32 | |
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Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing
Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this training Brian Kaskavalciyan of gFour Marketing walks you through a proven process for driving more Repeat & Referral Business in your Plumbing or HVAC company.He shares a 5 Step Action plan for converting a one-time customer into a repeat customer that buys from you again & again and refers you to others. You know our mission at Plumbing & HVAC SEO is to give our clients an “unfair advantage” in their market by implementing the most aggressive Internet marketing strategy possible (that’s why we only work with one company per market!). During this training video Brian Kaskavalciyan from gFour Marketing shares proven strategies to leverage direct mail, email marketing & newsletters to you KEEP YOUR CUSTOMERS (so they’ll keep coming back) and MULTIPLY CUSTOMERS through referrals. Imagine what it would be like if you never had to market your home service company again. Wouldn’t that be an amazing benefit? There are Plumbing and HVAC companies out there that get 70% of their business from a source that requires no marketing on their part. What is this amazing source? It’s from existing customers telling others about their services and recommending them. Do you realize the power of that sort of referral? You could decrease your marketing budget, increase your customer service budget, AND grow your company at a rate you never thought possible. This webinar recording features Brian Kaskavalciyan of gFour Marketing. He highlights the simple things that can be done to impact your customers in positive ways, how those experiences convert to new customers, and what impact it has on the bottom line profits of businesses. Don’t miss what Brian has to share. Repeat and referral business = less marketing costs and increased profitsHow much money do you spend each month n marketing? Go ahead and add it all up – direct mail, email, television, radio, brochures, stickers? Marketing is usually a sizeable chunk of any service company’s budget – but there is a powerful way to decrease that marketing budget and increase profits at the same time. It’s through customer referrals. When you have existing customers doing your marketing for you, the need for outside marketing goes way down and the warmth of your leads goes up. Listen to this webinar recording to ensure that you know how to create your own referral system and make it work for your plumbing or HVAC business. The more business that is coming through customer referrals, the more valuable your business isMany service businesses are family owned, but for everyone, the time may come when you need to sell the business. That’s not something you want to think about when the time comes, you want to work ahead of time to build the value of the business before you need to sell it. If you do, you’ll cash out to a much greater degree than you can imagine. One vital thing to know is this: the more of your ongoing business that comes through customer referrals, the more valuable your business will be on the day you need to sell it. That’s why a referral system is vital for you to develop, use, and benefit from now. Learn how on this episode of the podcast. Your job as a service provider is to give your customers a great story to tellA great referral system begins way before you buy software or thank you notes. You need to first provide your customers with an amazing experience. They need a wonderful story to tell their family, friends, and neighbors if they are going to refer your company to others. That means your team has to be trained in exactly how to handle issues that arise in the home, just as much as they need to know the particular skills that go into their job. Find out how to build a culture of service that creates “Wow” responses from customers, on this webinar recording. Your customers do NOT know you as well as you think they doBrian often has conversations with service providers who are striving to create a referral system that fuels their growth. One of the issues he tries to nail down in every conversation is what the provider is doing to ensure they are the household name in their community, for their industry. He says that the maddening thing is that most service providers say that their community already knows who they are and will call if they need help. But in Brian’s experience, that’s a wrong assumption in almost every case. In this webinar he explains why your community likely doesn’t know your company as well as you think and what you can do to solve that problem, so be sure you listen. Outline of This Episode
If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. LATEST INTERVIEWS https://plumbingmarketing.net/how-marc-grew-his-plumbing-company-to-over-14m-in-less-than-3-years How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » https://plumbingmarketing.net/how-to-win-with-local-service-ads How To Win With Local Service Ads May 26, 2023 No Comments Read More » https://plumbingmarketing.net/how_to_win_with_google_local_services How to WIN With Google Local Services August 27, 2020 No Comments Read More » https://plumbingmarketing.net/lets-build-your-2020-internet-marketing-plan Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » https://plumbingmarketing.net/how-plumbing-nerds-is-up-800k-year-over-year-2-7m How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » https://plumbingmarketing.net/how-pac-plumbing-from-4-trucks-to-6-trucks-over-the-past-12-month How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » https://plumbingmarketing.net/cellino-plumbing-interview Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-paul-the-plumber-plumbing-hvac-marketing-success Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-kayla-from-polestar-plumbing-heating-air Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-brian-sloan-from-tr-miller-hvac-success Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » https://plumbingmarketing.net/from-zero-to-4m-in-less-than-2-years-a-plumbing-and-hvac-success-story From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » https://plumbingmarketing.net/how-this-plumber-in-houston-texas-is-marketing-his-way-to-success-richard-saad-of-nicks-plumbing How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » https://plumbingmarketing.net/trevor-flannigan-helped-grow Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » https://plumbingmarketing.net/repeat-referral-business Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments Read More » https://plumbingmarketing.net/josh-kelly Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo June 11, 2018 No Comments Read More » https://plumbingmarketing.net/kevin-cohen-plumbing How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen June 5, 2018 No Comments Read More » https://plumbingmarketing.net/peterman-hvac How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman April 30, 2018 No Comments Read More » https://plumbingmarketing.net/interview-with-kevin-wolf-how-he-grew-to-50-trucks-16m-per-year Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling April 17, 2018 No Comments Read More » https://plumbingmarketing.net/marketing-secrets-of-a-30m-plumbing-hvac-electrical-business-titan Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan April 4, 2018 No Comments Read More » https://plumbingmarketing.net/jeff-heger Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from January 16, 2018 No Comments Read More » https://plumbingmarketing.net/diverse-marketing-tactics-that-work-for-any-plumbing-and-hvac-company-with-greg-joyce-of-schuler-service Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service December 19, 2017 No Comments Read More » https://plumbingmarketing.net/meridian Marketing Secrets of a $5M Plumbing, Heating, Cooling, Electrical & Remodeling Company - The Meridian Company October 12, 2017 No Comments Read More » https://plumbingmarketing.net/al-levi-how-to-systematize-your-plumbing-or-hvac-business Interview with Al Levi - How to systematize your Plumbing or HVAC Business August 29, 2017 No Comments Read More » https://plumbingmarketing.net/mitch-kenney How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... August 19, 2017 1 Comment Read More » https://plumbingmarketing.net/interview-with-christian-devlin-how-devlin-plumbing-grew-from-180k-to-1-5m-in-less-than-3-years Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing July 28, 2017 No Comments Read More » https://plumbingmarketing.net/how-to-systematize-your-plumbing-hvac-business How to Systematize your Plumbing & HVAC Business May 1, 2017 No Comments Read More » Your 2017 Online Marketing Plan for Plumbers & AC Contractors (SEO, PPC, Social Media & More) December 16, 2016 1 Comment Read More » https://plumbingmarketing.net/list-of-the-fastest-growing-plumbing-hvac-companies-in-the-usa-2016 List of the Fastest Growing Plumbing & HVAC Companies in the USA 2016 September 23, 2016 2 Comments Read More » https://plumbingmarketing.net/kimberly-kean-gene-johnson-plumbing Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually August 5, 2016 1 Comment Read More » https://plumbingmarketing.net/interview-with-al-levi Interview with Al Levi July 29, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-use-radio-to-market-your-plumbing-or-hvac-business How to use Radio to market your Plumbing or HVAC business July 25, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-drive-more-repeat-referral-business-in-your-plumbing-or-hvac-company How to drive more Repeat & Referral Business in your Plumbing or HVAC Company July 25, 2016 No Comments Read More » https://plumbingmarketing.net/brian-kaskavalciyan Interview with Brian Kaskavalciyan - How he grew to 100 trucks July 12, 2016 No Comments Read More » https://plumbingmarketing.net/gene-slade Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit June 27, 2016 No Comments Read More » Your 2016 Internet Marketing Plan for Plumbing & HVAC Businesses January 12, 2016 No Comments Read More » Interview with Gene Slade Jr of AirGenie - How he made the INC 5,000 in his HVAC Business December 11, 2015 No Comments Read More » Discover How Mike Agugliaro Has Grown His Business From $1 Million to Over $23 Million in just 10 years August 11, 2015 No Comments Read More » See How Morgan Miller Plumbing Uses Social Media Marketing for the Ultimate Return on Investment July 16, 2015 No Comments Read More » How Dan Dowdy of S&D Plumbing grew his business $1M over the past three years February 2, 2015 2 Comments Read More » How Greg Joyce grew his plumbing business to $2.8 Million and is up 30% this year May 30, 2014 No Comments Read More » Marketing Interview with Joe Crisara of Contractor Selling January 24, 2014 No Comments Read More » Plumbing Marketing Interview with Daniel Cordova - Fastest Growing Plumbing Company in the US December 11, 2013 1 Comment Read More » How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing July 15, 2013 2 Comments Read More » Larkin Plumbing - Marketing Interview with Mark Larkin April 23, 2013 No Comments Read More » Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach March 25, 2013 No Comments Read More » Interview with Scott Gregg - Author of Profitable Plumbing January 24, 2013 1 Comment Read More » Crystal Blue Plumbing Marketing Interview December 17, 2012 1 Comment Read More » Marketing Fundamentals for your Plumbing Business November 13, 2012 7 Comments Read More » Plumbing Marketing Interview with Mary Jean Anderson of Anderson Plumbing, Heating & Air October 24, 2012 8 Comments Read More » Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici October 8, 2012 No Comments Read More » Plumbing Marketing Interview with The Clean Plumbers® October 2, 2012 5 Comments Read More » Plumbing Marketing Podcast - Intro Episode September 29, 2012 No Comments Read More » Resources & People Mentioned Connect With Josh
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are postedsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo | 11 Jun 2018 | 00:58:32 | |
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Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo
Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Discover how Parker & Sons grew to $80M Per Year…On this episode I interview Josh Kelly – Marketing Director for Parker & Sons. If you are not familiar…their company does over $80M per year and is on pace for $100M this year!!! Listen in as I pick Josh’s brain on what they are doing to keep their phones ringing, trucks running & BUSINESS BOOMING. Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews:
On the interview Josh explained that they do a lot of TV & Radio. He shared that they came up with a unique campaign that helped to differentiate themselves from the industry norms called the “Melvin Campaign”. Here is an example of one of their Melvin Ads: In this episode, Josh Kelly shares keys to successfully marketing your plumbing or home service business, giving tips from his experience. Kelly has led the marketing team at one of the top 5 plumbing companies in the country, Phoenix-based Parker & Sons. This HVAC & Plumbing company is currently on pace to reach $100 million in business this year. Listen along this episode to hear Kelly elaborate on best marketing practices and how to maximize your business’s impact. Be a Big Fish in a Small PondKelly emphasizes through this episode the importance of being a big fish in a small pond. He says it is important for you to have the strongest presence while being efficient. He uses examples of running ads on smaller radio stations or targeting neighborhoods as the market your business can saturate and be the “big fish.” He also mentions roadblocking certain times on television stations as a way to be the “big fish” advertisement-wise. By having a smaller pond, consistency, frequency and longevity in marketing are more easily attainable. What is Your Message and Is It MemorableKelly says that it doesn’t matter as much whether your message is good or bad. Instead, it is whether it is memorable. He tells us about Parker & Son’s Melvin campaign which plays to the perception that plumbers are people you don’t want to deal with and don’t trust. They do so by showing a plumber you wouldn’t want working on your house then, juxtaposing this shady plumber with Parker & Sons, a quality family service. You remember what their company is not and what they are. Don’t Just Pick One Marketing SourceParker & Sons does not limit itself to one, two or three marketing sources. Kelly tells us that his leads are spread wide enough throughout many sources, that they cannot limit them to just one. He gives marketing examples of bathroom walls at Diamondback sporting games, television ads during typically non-recorded segments, talk radio shows, sponsorships, and others to show where they have been the big fish. He adds that if a company cannot diversify its marketing, to at least make sure it is dominating where it is marketing. Online Reviews Are KeyRevuKangaroo, an online review system, was born from Kelly’s experience at Parker & Sons. He saw the need for online reviews since 87% of their customers were looking up their company before doing business with them, and most customers were only doing reviews if they had a negative experience. It aids home service industries in boosting their reviews and boasts a 15% boost in revenue in the 1st month in the program. Kelly emphasizes that even if you don’t used RevuKangaroo, your plumbing business should be doing something with reviews. Outline of This Episode
If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. https://podcasts.apple.com/us/podcast/plumbing-marketing-podcast-tips-ideas-strategies-for/id1528979145?mt=2&ls=1 https://podcasts.google.com/feed/aHR0cHM6Ly9wbHVtYmluZ21hcmtldGluZy5uZXQvZmVlZC9wb2RjYXN0 https://www.subscribeonandroid.com/plumbingmarketing.net/feed/podcast https://www.subscribebyemail.com/plumbingmarketing.net/feed/podcast https://plumbingmarketing.net/subscribe-2 LATEST INTERVIEWS https://plumbingmarketing.net/how-marc-grew-his-plumbing-company-to-over-14m-in-less-than-3-years How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » https://plumbingmarketing.net/how-to-win-with-local-service-ads How To Win With Local Service Ads May 26, 2023 No Comments Read More » https://plumbingmarketing.net/how_to_win_with_google_local_services How to WIN With Google Local Services August 27, 2020 No Comments Read More » https://plumbingmarketing.net/lets-build-your-2020-internet-marketing-plan Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » https://plumbingmarketing.net/how-plumbing-nerds-is-up-800k-year-over-year-2-7m How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » https://plumbingmarketing.net/how-pac-plumbing-from-4-trucks-to-6-trucks-over-the-past-12-month How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » https://plumbingmarketing.net/cellino-plumbing-interview Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-paul-the-plumber-plumbing-hvac-marketing-success Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-kayla-from-polestar-plumbing-heating-air Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-brian-sloan-from-tr-miller-hvac-success Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » https://plumbingmarketing.net/from-zero-to-4m-in-less-than-2-years-a-plumbing-and-hvac-success-story From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » https://plumbingmarketing.net/how-this-plumber-in-houston-texas-is-marketing-his-way-to-success-richard-saad-of-nicks-plumbing How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » https://plumbingmarketing.net/trevor-flannigan-helped-grow Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » https://plumbingmarketing.net/repeat-referral-business Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments Read More » https://plumbingmarketing.net/josh-kelly Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo June 11, 2018 No Comments Read More » https://plumbingmarketing.net/kevin-cohen-plumbing How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen June 5, 2018 No Comments Read More » https://plumbingmarketing.net/peterman-hvac How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman April 30, 2018 No Comments Read More » https://plumbingmarketing.net/interview-with-kevin-wolf-how-he-grew-to-50-trucks-16m-per-year Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling April 17, 2018 No Comments Read More » https://plumbingmarketing.net/marketing-secrets-of-a-30m-plumbing-hvac-electrical-business-titan Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan April 4, 2018 No Comments Read More » https://plumbingmarketing.net/jeff-heger Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from January 16, 2018 No Comments Read More » https://plumbingmarketing.net/diverse-marketing-tactics-that-work-for-any-plumbing-and-hvac-company-with-greg-joyce-of-schuler-service Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service December 19, 2017 No Comments Read More » https://plumbingmarketing.net/meridian Marketing Secrets of a $5M Plumbing, Heating, Cooling, Electrical & Remodeling Company - The Meridian Company October 12, 2017 No Comments Read More » https://plumbingmarketing.net/al-levi-how-to-systematize-your-plumbing-or-hvac-business Interview with Al Levi - How to systematize your Plumbing or HVAC Business August 29, 2017 No Comments Read More » https://plumbingmarketing.net/mitch-kenney How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... August 19, 2017 1 Comment Read More » https://plumbingmarketing.net/interview-with-christian-devlin-how-devlin-plumbing-grew-from-180k-to-1-5m-in-less-than-3-years Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing July 28, 2017 No Comments Read More » https://plumbingmarketing.net/how-to-systematize-your-plumbing-hvac-business How to Systematize your Plumbing & HVAC Business May 1, 2017 No Comments Read More » Your 2017 Online Marketing Plan for Plumbers & AC Contractors (SEO, PPC, Social Media & More) December 16, 2016 1 Comment Read More » https://plumbingmarketing.net/list-of-the-fastest-growing-plumbing-hvac-companies-in-the-usa-2016 List of the Fastest Growing Plumbing & HVAC Companies in the USA 2016 September 23, 2016 2 Comments Read More » https://plumbingmarketing.net/kimberly-kean-gene-johnson-plumbing Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually August 5, 2016 1 Comment Read More » https://plumbingmarketing.net/interview-with-al-levi Interview with Al Levi July 29, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-use-radio-to-market-your-plumbing-or-hvac-business How to use Radio to market your Plumbing or HVAC business July 25, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-drive-more-repeat-referral-business-in-your-plumbing-or-hvac-company How to drive more Repeat & Referral Business in your Plumbing or HVAC Company July 25, 2016 No Comments Read More » https://plumbingmarketing.net/brian-kaskavalciyan Interview with Brian Kaskavalciyan - How he grew to 100 trucks July 12, 2016 No Comments Read More » https://plumbingmarketing.net/gene-slade Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit June 27, 2016 No Comments Read More » Your 2016 Internet Marketing Plan for Plumbing & HVAC Businesses January 12, 2016 No Comments Read More » Interview with Gene Slade Jr of AirGenie - How he made the INC 5,000 in his HVAC Business December 11, 2015 No Comments Read More » Discover How Mike Agugliaro Has Grown His Business From $1 Million to Over $23 Million in just 10 years August 11, 2015 No Comments Read More » See How Morgan Miller Plumbing Uses Social Media Marketing for the Ultimate Return on Investment July 16, 2015 No Comments Read More » How Dan Dowdy of S&D Plumbing grew his business $1M over the past three years February 2, 2015 2 Comments Read More » How Greg Joyce grew his plumbing business to $2.8 Million and is up 30% this year May 30, 2014 No Comments Read More » Marketing Interview with Joe Crisara of Contractor Selling January 24, 2014 No Comments Read More » Plumbing Marketing Interview with Daniel Cordova - Fastest Growing Plumbing Company in the US December 11, 2013 1 Comment Read More » How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing July 15, 2013 2 Comments Read More » Larkin Plumbing - Marketing Interview with Mark Larkin April 23, 2013 No Comments Read More » Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach March 25, 2013 No Comments Read More » Interview with Scott Gregg - Author of Profitable Plumbing January 24, 2013 1 Comment Read More » Crystal Blue Plumbing Marketing Interview December 17, 2012 1 Comment Read More » Marketing Fundamentals for your Plumbing Business November 13, 2012 7 Comments Read More » Plumbing Marketing Interview with Mary Jean Anderson of Anderson Plumbing, Heating & Air October 24, 2012 8 Comments Read More » Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici October 8, 2012 No Comments Read More » Plumbing Marketing Interview with The Clean Plumbers® October 2, 2012 5 Comments Read More » Plumbing Marketing Podcast - Intro Episode September 29, 2012 No Comments Read More » Resources & People Mentioned
Josh mentioned that he conducts “Jam Sessions” during the interview. You can learn more about the JAM Sessions by clicking here. Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are postedsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen | 05 Jun 2018 | 00:55:30 | |
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How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen
Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Listen in as I interview Kevin Cohen from Kevin Cohen Plumbing Inc. He’s successfully grown his plumbing company to over $5M per year with a 40+ person operation. Discover what he’s doing to keep his phones ringing, trucks running & business booming!
Every plumbing operation in existence is led by owners and managers who want it to succeed. But it’s important to learn from those who have been down the road of success in order for it to happen. In this conversation, Kevin Cohen explains how his plumbing company, based in Eugene Oregon, has risen to the top of its market. He discusses how they target their ideal clients, the types of marketing they do to attract attention and build a reputation, and how they build a team of superstar plumbers and service agents. You won’t want to miss this revealing episode. Subscribe for the podcast & get emailed as new interviews are posted Targeting a very specific client:Soccer Moms between 30 and 50 years old Do you know who your ideal customer is? If you don’t, you are going to spin your wheels trying to attract everyone in your market. Kevin Cohen says that the ideal client for his company is soccer moms, aged 30 to 50 years old, who own their own home. All of his marketing reflects that knowledge and it has proven to be very successful. Kevin explains why having an ideal customer in mind helps you with your marketing, how you can position yourself better in your market to reach those people, and what results you should expect once you do. It’s all on this episode. Creating the same service and experience every single timeOne of the hallmarks of every successful plumbing operation – or every successful business for that matter – is that the quality and experience customers receive is the same every single time they receive it. The team at Kevin Cohen Plumbing strives to pay attention to the details so that every customer’s experience is identical to the one before – because when you are providing great service and a wonderful experience, that is what customers come to expect. Learn the kinds of things that Kevin and his team pay attention to in order to set the right expectations with their customers and deliver on the promises that they make as a service provider. These insights alone are worth the time it will take you to listen. Using home shows to gain exposure and schedule service callsSince plumbing operations are service businesses, you may not think that paying big money to be part of a home show would be a very profitable use of your marketing dollars. But Kevin Cohen explains how his company sees at least $40,000 worth of revenue come in after every appearance they make at their local home show. But it’s not only about the immediate revenue, it’s also about gaining broader exposure in the market and becoming the go-to plumber for the area in the minds of those who live in the community. Kevin shares exactly how they go about successfully participating in these home shows and tells you what they do there to attract attention and build great relationships with potential customers. Be sure you listen. Going after high school students to build a team of quality employeesOne of the most difficult parts of any service business, including plumbing operations, is discovering, attracting, and keeping qualified employees. A good plumber is hard to find. In this conversation, Kevin explains how he has found success building cooperative relationships with educators in local high schools. His presence there has enabled him to connect with students who are not considering college or advanced degrees but would rather work in a trade. He’s able to establish good relationships with those students, set up internships for some, and move others into apprenticeships, which naturally fuels his employee pipeline for years to come. Kevin doesn’t hold anything back in explaining how this process works, so if you were looking for a new way to find qualified plumbers for your business, you’ve got to listen. OUTLINE OF THIS EPISODE
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are postedsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman | 30 Apr 2018 | 01:00:48 | |
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How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman
Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this episode of the Plumbing & HVAC Marketing Podcast I had the opportunity to interview Chad Peterman on how they grew their Plumbing, Heating & Cooling business to over $10M (75 employees / 40 trucks) and are on pace to hit $14M this year. They are at almost 150% revenue growth over the past 3 years!
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are postedEvery plumber marketing his or her services wants to know what works. It’s always good when you can hear proven techniques and strategies for marketing your plumbing business from individuals who have been in the trenches and made it work for themselves. This episode features Chad Peterman, of Peterman Heating, Cooling, & Plumbing, an outstanding service provider in the Indianapolis area. In this conversation, Chad holds nothing back as he shares the Peterman philosophy, how they have grown to over $10 million, and how they have pursued a multi-layered marketing approach that has brought great results. Plumber marketing is not about tactics, it’s aboutrelationships and trust One of the first things you will learn from Chad Peterman is that marketing your plumbing business is not about tactics, it is first of all about relationships and trust. The Peterman philosophy when it comes to marketing is to, first of all, discover who it is they are best at serving, get very clear on how to reach those people, and then consistently provide value to them in whatever way they can. In this conversation Chad explains how the Peterman team uses a variety of resources, from newsletters to video, to equip people to handle the little emergencies and to build trust with them so that when the big emergencies come, they are the first company who is called. This is a great conversation full of actionable advice, so make sure you listen. Old school plumber marketing still works – in the form of a print newsletter!In the digital era we live in you may be very surprised to find out that one of the most effective and well-received pieces of marketing that Peterman Heating, Cooling, & Plumbing uses is an old-fashioned print newsletter. Their approach is to make it interesting to read and full of helpful information. It’s a personalized touch, featuring human interest stories and profiles of individuals rather than trying to sell new services and repairs. It’s a very interesting approach that has gained great traction. You can hear how Chad and the team at Peterman put it into practice every month and the kinds of responses they are receiving by listening to this episode. On pace to hit $14m as the area’s premier plumbing companyRapid growth to something all of us would love to see happen in our home services business. Peterman Heating, Cooling, & Plumbing has experienced that in spades. Chad shares that this year company is on track to hit $14 million in revenue by the end of the year and possibly even more. How does a company grow so quickly? There are many things that go into it but Chad shares that a focus on people, both customers and employees, is what has made the real difference. You can hear how they have done it and the amazing advice Chad has to share with other plumbing & HVAC companies, on this episode. It’s not about marketing. Find the best people and create a platform where they can be their bestTo wrap up this conversation Josh asked his guest, Chad Peterman, what advice he would give to others out there who are struggling to grow their home services business. Without hesitation Chad said that in spite of all the questions he gets about various marketing practices and techniques, success really isn’t about those things. His experience has proven that finding the best people to be a part of your team is the first step towards success. Then your job is to create a platform where they can be at their best for the sake of customers. That approach to business will give you the ability to serve with quality and excellence and open the door to the opportunity you need to actually do it. OUTLINE OF THIS EPISODE
If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. https://www.plumberseo.net/schedule https://podcasts.apple.com/us/podcast/plumbing-marketing-podcast-tips-ideas-strategies-for/id1528979145?mt=2&ls=1 https://podcasts.google.com/feed/aHR0cHM6Ly9wbHVtYmluZ21hcmtldGluZy5uZXQvZmVlZC9wb2RjYXN0 https://www.subscribeonandroid.com/plumbingmarketing.net/feed/podcast https://www.subscribebyemail.com/plumbingmarketing.net/feed/podcast LATEST INTERVIEWS https://plumbingmarketing.net/how-marc-grew-his-plumbing-company-to-over-14m-in-less-than-3-years How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » https://plumbingmarketing.net/how-to-win-with-local-service-ads How To Win With Local Service Ads May 26, 2023 No Comments Read More » https://plumbingmarketing.net/how_to_win_with_google_local_services How to WIN With Google Local Services August 27, 2020 No Comments Read More » https://plumbingmarketing.net/lets-build-your-2020-internet-marketing-plan Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » https://plumbingmarketing.net/how-plumbing-nerds-is-up-800k-year-over-year-2-7m How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » https://plumbingmarketing.net/how-pac-plumbing-from-4-trucks-to-6-trucks-over-the-past-12-month How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » https://plumbingmarketing.net/cellino-plumbing-interview Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-paul-the-plumber-plumbing-hvac-marketing-success Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-kayla-from-polestar-plumbing-heating-air Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-brian-sloan-from-tr-miller-hvac-success Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » https://plumbingmarketing.net/from-zero-to-4m-in-less-than-2-years-a-plumbing-and-hvac-success-story From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » https://plumbingmarketing.net/how-this-plumber-in-houston-texas-is-marketing-his-way-to-success-richard-saad-of-nicks-plumbing How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » https://plumbingmarketing.net/trevor-flannigan-helped-grow Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » https://plumbingmarketing.net/repeat-referral-business Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments Read More » https://plumbingmarketing.net/josh-kelly Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo June 11, 2018 No Comments Read More » https://plumbingmarketing.net/kevin-cohen-plumbing How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen June 5, 2018 No Comments Read More » https://plumbingmarketing.net/peterman-hvac How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman April 30, 2018 No Comments Read More » https://plumbingmarketing.net/interview-with-kevin-wolf-how-he-grew-to-50-trucks-16m-per-year Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling April 17, 2018 No Comments Read More » https://plumbingmarketing.net/marketing-secrets-of-a-30m-plumbing-hvac-electrical-business-titan Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan April 4, 2018 No Comments Read More » https://plumbingmarketing.net/jeff-heger Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from January 16, 2018 No Comments Read More » https://plumbingmarketing.net/diverse-marketing-tactics-that-work-for-any-plumbing-and-hvac-company-with-greg-joyce-of-schuler-service Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service December 19, 2017 No Comments Read More » https://plumbingmarketing.net/meridian Marketing Secrets of a $5M Plumbing, Heating, Cooling, Electrical & Remodeling Company - The Meridian Company October 12, 2017 No Comments Read More » https://plumbingmarketing.net/al-levi-how-to-systematize-your-plumbing-or-hvac-business Interview with Al Levi - How to systematize your Plumbing or HVAC Business August 29, 2017 No Comments Read More » https://plumbingmarketing.net/mitch-kenney How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... August 19, 2017 1 Comment Read More » https://plumbingmarketing.net/interview-with-christian-devlin-how-devlin-plumbing-grew-from-180k-to-1-5m-in-less-than-3-years Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing July 28, 2017 No Comments Read More » https://plumbingmarketing.net/how-to-systematize-your-plumbing-hvac-business How to Systematize your Plumbing & HVAC Business May 1, 2017 No Comments Read More » Your 2017 Online Marketing Plan for Plumbers & AC Contractors (SEO, PPC, Social Media & More) December 16, 2016 1 Comment Read More » https://plumbingmarketing.net/list-of-the-fastest-growing-plumbing-hvac-companies-in-the-usa-2016 List of the Fastest Growing Plumbing & HVAC Companies in the USA 2016 September 23, 2016 2 Comments Read More » https://plumbingmarketing.net/kimberly-kean-gene-johnson-plumbing Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually August 5, 2016 1 Comment Read More » https://plumbingmarketing.net/interview-with-al-levi Interview with Al Levi July 29, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-use-radio-to-market-your-plumbing-or-hvac-business How to use Radio to market your Plumbing or HVAC business July 25, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-drive-more-repeat-referral-business-in-your-plumbing-or-hvac-company How to drive more Repeat & Referral Business in your Plumbing or HVAC Company July 25, 2016 No Comments Read More » https://plumbingmarketing.net/brian-kaskavalciyan Interview with Brian Kaskavalciyan - How he grew to 100 trucks July 12, 2016 No Comments Read More » https://plumbingmarketing.net/gene-slade Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit June 27, 2016 No Comments Read More » Your 2016 Internet Marketing Plan for Plumbing & HVAC Businesses January 12, 2016 No Comments Read More » Interview with Gene Slade Jr of AirGenie - How he made the INC 5,000 in his HVAC Business December 11, 2015 No Comments Read More » Discover How Mike Agugliaro Has Grown His Business From $1 Million to Over $23 Million in just 10 years August 11, 2015 No Comments Read More » See How Morgan Miller Plumbing Uses Social Media Marketing for the Ultimate Return on Investment July 16, 2015 No Comments Read More » How Dan Dowdy of S&D Plumbing grew his business $1M over the past three years February 2, 2015 2 Comments Read More » How Greg Joyce grew his plumbing business to $2.8 Million and is up 30% this year May 30, 2014 No Comments Read More » Marketing Interview with Joe Crisara of Contractor Selling January 24, 2014 No Comments Read More » Plumbing Marketing Interview with Daniel Cordova - Fastest Growing Plumbing Company in the US December 11, 2013 1 Comment Read More » How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing July 15, 2013 2 Comments Read More » Larkin Plumbing - Marketing Interview with Mark Larkin April 23, 2013 No Comments Read More » Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach March 25, 2013 No Comments Read More » Interview with Scott Gregg - Author of Profitable Plumbing January 24, 2013 1 Comment Read More » Crystal Blue Plumbing Marketing Interview December 17, 2012 1 Comment Read More » Marketing Fundamentals for your Plumbing Business November 13, 2012 7 Comments Read More » Plumbing Marketing Interview with Mary Jean Anderson of Anderson Plumbing, Heating & Air October 24, 2012 8 Comments Read More » Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici October 8, 2012 No Comments Read More » Plumbing Marketing Interview with The Clean Plumbers® October 2, 2012 5 Comments Read More » Plumbing Marketing Podcast - Intro Episode September 29, 2012 No Comments Read More » Resources & People Mentioned
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are postedsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling | 17 Apr 2018 | ||
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Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling
Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this episode of the Plumbing & HVAC Marketing Podcast I had the opportunity to interview Kevin Wolf of Laney’s Plumbing, Heating, Cooling & Electrical on how he grew his company to $16M per year and 50+ trucks in a small market of just 250,000 population. Listen in to discover what Kevin is doing dominate his local market, keep his phones ringing, trucks running & business booming. Listen to the full interview now by clicking below: If you’re looking for a way to take your small-market company to a greater level of plumbing success, this is the episode you need to listen to. Kevin Wolf is the president of Laney’s Heating and Cooling in Fargo North Dakota, a market of right around 300,000 people. Yet, Laney’s owns 25% of the market share and did $16 million in sales last year. In this conversation, Kevin explains how their team approaches marketing, customer follow-up, referral acquisition, and even some community services they offer that provide great leads that result in lifetime clients. You won’t want to miss the powerful things that Kevin has to share. Plumbing success to the tune of $16M per yearOne of the things that intrigues me the most about Kevin’s story is that his company is able to bring in $60 million worth of revenue per year in a relatively small market like Fargo, ND. I had to ask him how they were able to do that and his answer did not disappoint. Kevin said one of the most important things that their team concentrates on is to always be advertising or marketing in some way. They never want their community to forget that they are around and ready to help with plumbing or heating and cooling issues. Listen to this episode to hear how Kevin’s team goes about their marketing, from television and radio to direct mail and email. Pleasing you pleases us: The primary USP of Laney’s Plumbing SuccessKevin says that any company that wants to have success has to have a clear USP or unique selling proposition. He says that the team at Laney’s understands that everything they offer is wrapped up in pleasing the customer. Their mantra, which you can see on the home page of their website is, “Pleasing you pleases us” and it is evident in every interaction their team has with their customers. I asked Kevin to describe the kind of training they give their technicians and how they follow up with clients to ensure that they have been pleased with the service they’ve received. He provided a great description of how the team has been so successful. You can hear the techniques their team is using on this episode. Intentional email list building has made a huge difference in the ability to follow up with customersNot long ago Laney’s Plumbing and Heating had a very small email list. But with a very honest and transparent focus on attaining the email addresses of existing customers and new prospects, they were able to grow their email list significantly and begin utilizing it for very inexpensive marketing. The results have been phenomenal. In this episode, Kevin gives advice about how to obtain email addresses from existing customers, how to use email effectively including what kind of messaging to send out, and how to provide expertise and knowledge to build authority and credibility with your target market. You won’t have nearly as much success if you abandon your values as a companyAt the end of this conversation, I asked Kevin for his advice to those who are looking to increase the level of success they are experiencing in their plumbing in HVAC business. Kevin said one of the most important things is that companies need to carefully ensure that they are maintaining their core values. It is easy to compromise things in order to get the next customer but Kevin believes that every company will benefit more in the long run if they maintain their ethics. That is what makes them a trustworthy and reliable service leader. This is the kind of incredible insight and wisdom that Kevin has to share this episode, so make sure you don’t miss it. OUTLINE OF THIS EPISODE
If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. https://podcasts.apple.com/us/podcast/plumbing-marketing-podcast-tips-ideas-strategies-for/id1528979145?mt=2&ls=1 https://podcasts.google.com/feed/aHR0cHM6Ly9wbHVtYmluZ21hcmtldGluZy5uZXQvZmVlZC9wb2RjYXN0 https://www.subscribeonandroid.com/plumbingmarketing.net/feed/podcast https://www.subscribebyemail.com/plumbingmarketing.net/feed/podcast LATEST INTERVIEWS https://plumbingmarketing.net/how-marc-grew-his-plumbing-company-to-over-14m-in-less-than-3-years How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » https://plumbingmarketing.net/how-to-win-with-local-service-ads How To Win With Local Service Ads May 26, 2023 No Comments Read More » https://plumbingmarketing.net/how_to_win_with_google_local_services How to WIN With Google Local Services August 27, 2020 No Comments Read More » https://plumbingmarketing.net/lets-build-your-2020-internet-marketing-plan Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » https://plumbingmarketing.net/how-plumbing-nerds-is-up-800k-year-over-year-2-7m How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » https://plumbingmarketing.net/how-pac-plumbing-from-4-trucks-to-6-trucks-over-the-past-12-month How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » https://plumbingmarketing.net/cellino-plumbing-interview Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-paul-the-plumber-plumbing-hvac-marketing-success Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-kayla-from-polestar-plumbing-heating-air Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-brian-sloan-from-tr-miller-hvac-success Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » https://plumbingmarketing.net/from-zero-to-4m-in-less-than-2-years-a-plumbing-and-hvac-success-story From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » https://plumbingmarketing.net/how-this-plumber-in-houston-texas-is-marketing-his-way-to-success-richard-saad-of-nicks-plumbing How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » https://plumbingmarketing.net/trevor-flannigan-helped-grow Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » https://plumbingmarketing.net/repeat-referral-business Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments Read More » https://plumbingmarketing.net/josh-kelly Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo June 11, 2018 No Comments Read More » https://plumbingmarketing.net/kevin-cohen-plumbing How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen June 5, 2018 No Comments Read More » https://plumbingmarketing.net/peterman-hvac How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman April 30, 2018 No Comments Read More » https://plumbingmarketing.net/interview-with-kevin-wolf-how-he-grew-to-50-trucks-16m-per-year Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling April 17, 2018 No Comments Read More » https://plumbingmarketing.net/marketing-secrets-of-a-30m-plumbing-hvac-electrical-business-titan Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan April 4, 2018 No Comments Read More » https://plumbingmarketing.net/jeff-heger Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from January 16, 2018 No Comments Read More » https://plumbingmarketing.net/diverse-marketing-tactics-that-work-for-any-plumbing-and-hvac-company-with-greg-joyce-of-schuler-service Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service December 19, 2017 No Comments Read More » https://plumbingmarketing.net/meridian Marketing Secrets of a $5M Plumbing, Heating, Cooling, Electrical & Remodeling Company - The Meridian Company October 12, 2017 No Comments Read More » https://plumbingmarketing.net/al-levi-how-to-systematize-your-plumbing-or-hvac-business Interview with Al Levi - How to systematize your Plumbing or HVAC Business August 29, 2017 No Comments Read More » https://plumbingmarketing.net/mitch-kenney How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... August 19, 2017 1 Comment Read More » https://plumbingmarketing.net/interview-with-christian-devlin-how-devlin-plumbing-grew-from-180k-to-1-5m-in-less-than-3-years Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing July 28, 2017 No Comments Read More » https://plumbingmarketing.net/how-to-systematize-your-plumbing-hvac-business How to Systematize your Plumbing & HVAC Business May 1, 2017 No Comments Read More » Your 2017 Online Marketing Plan for Plumbers & AC Contractors (SEO, PPC, Social Media & More) December 16, 2016 1 Comment Read More » https://plumbingmarketing.net/list-of-the-fastest-growing-plumbing-hvac-companies-in-the-usa-2016 List of the Fastest Growing Plumbing & HVAC Companies in the USA 2016 September 23, 2016 2 Comments Read More » https://plumbingmarketing.net/kimberly-kean-gene-johnson-plumbing Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually August 5, 2016 1 Comment Read More » https://plumbingmarketing.net/interview-with-al-levi Interview with Al Levi July 29, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-use-radio-to-market-your-plumbing-or-hvac-business How to use Radio to market your Plumbing or HVAC business July 25, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-drive-more-repeat-referral-business-in-your-plumbing-or-hvac-company How to drive more Repeat & Referral Business in your Plumbing or HVAC Company July 25, 2016 No Comments Read More » https://plumbingmarketing.net/brian-kaskavalciyan Interview with Brian Kaskavalciyan - How he grew to 100 trucks July 12, 2016 No Comments Read More » https://plumbingmarketing.net/gene-slade Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit June 27, 2016 No Comments Read More » Your 2016 Internet Marketing Plan for Plumbing & HVAC Businesses January 12, 2016 No Comments Read More » Interview with Gene Slade Jr of AirGenie - How he made the INC 5,000 in his HVAC Business December 11, 2015 No Comments Read More » Discover How Mike Agugliaro Has Grown His Business From $1 Million to Over $23 Million in just 10 years August 11, 2015 No Comments Read More » See How Morgan Miller Plumbing Uses Social Media Marketing for the Ultimate Return on Investment July 16, 2015 No Comments Read More » How Dan Dowdy of S&D Plumbing grew his business $1M over the past three years February 2, 2015 2 Comments Read More » How Greg Joyce grew his plumbing business to $2.8 Million and is up 30% this year May 30, 2014 No Comments Read More » Marketing Interview with Joe Crisara of Contractor Selling January 24, 2014 No Comments Read More » Plumbing Marketing Interview with Daniel Cordova - Fastest Growing Plumbing Company in the US December 11, 2013 1 Comment Read More » How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing July 15, 2013 2 Comments Read More » Larkin Plumbing - Marketing Interview with Mark Larkin April 23, 2013 No Comments Read More » Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach March 25, 2013 No Comments Read More » Interview with Scott Gregg - Author of Profitable Plumbing January 24, 2013 1 Comment Read More » Crystal Blue Plumbing Marketing Interview December 17, 2012 1 Comment Read More » Marketing Fundamentals for your Plumbing Business November 13, 2012 7 Comments Read More » Plumbing Marketing Interview with Mary Jean Anderson of Anderson Plumbing, Heating & Air October 24, 2012 8 Comments Read More » Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici October 8, 2012 No Comments Read More » Plumbing Marketing Interview with The Clean Plumbers® October 2, 2012 5 Comments Read More » Plumbing Marketing Podcast - Intro Episode September 29, 2012 No Comments Read More » Resources & People Mentioned
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are postedsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan | 04 Apr 2018 | 00:57:27 | |
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Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan
Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Mike Agugliaro is one of the biggest names in this industry because he successfully built his company Gold Medal Services to over $30M annual revenue and eventually sold it for a big profit. Listen in a discover what Mike did to keep is phones ringing & hundreds of service trucks running every day. What You’re Going To Learn
When it comes to being effective at HVAC and plumbing marketing, there are many basic approaches that work for businesses of almost any size. But as your business begins to grow, your strategies have to change. That’s because your success breeds more success, which means the number of customers who need your services will be greater and the demand those increased numbers place on your business structures and team change everything. Mike Agugliaro is an amazing entrepreneur who started out as a plumbing, HVAC, and electrical service business owner. He’s been so successful that he recently sold his company for one of the largest amounts ever in the service industry. Among the reasons he was so successful is because he learned that as the company grows, marketing approaches have to change with it. Listen to this conversation to learn some of the marketing secrets of Mike Agugliaro. Frequency plus value: The formula for HVAC and plumbing marketing successIn of any kind of service business the issue of frequency is a powerful component of effective marketing. The more people see your company and become familiar with it, the more likely they are to call you when they have a problem that you can address. But frequency is not the only thing that matters. You also have to stand out from the competition by being extremely helpful to potential customers as well as those who are already customers. In this conversation, Mike shares why adding value is such a powerful part of the equation and how HVAC and plumbing marketing becomes even more effective when you take on a mindset of service rather than a mindset of sales. Become the person who serves your market with the most value and you’ll be top in your marketOne of the things that stands out in this conversation is the power and importance of serving people. Of course, HVAC and plumbing companies are in the service industry, but that doesn’t mean that the owners and team members really understand what service is all about. You want to bring good into the lives of your customers and that should be happening whether you make money from it or not. Mike points out that the person who serves their market with the most value will automatically wind up on top of the market in terms of profitability. There is no way to keep it from happening that way. So your focus doesn’t need to be on special discounts, promotional gimmicks, or anything of the kind. You need to focus on serving your customers and prospects alike – and Mike explains how to do it on this episode. Marketing is not a one-way confrontation, it’s a two-way conversationFor far too long marketing, not just HVAC and plumbing marketing, has been perceived as a pushy, one-way confrontation where a service provider is trying to convince a consumer to buy what they offer. Mike says a slight shift of mindset and perspective about the definition of marketing can change everything for the average business. You need to think of your marketing as a two-way conversation, where you are actually caring about the person on the other end of the call and training all of your customer service people to have the same attitude. When you have a two-way conversation and truly add value to the person on the other end of the line, they are going to feel comfortable working with your company. It’s really that simple. Don’t rely on only one marketing channel. Here’s an example of the difference it makesWhen Mike talks about the success he is experienced with his HVAC, electrical, and plumbing marketing, he points out the importance of using multiple marketing channels at once. He says that when he was only marketing via Direct Mail, he got great responses. When he was doing direct mail and radio advertisements, he got even better responses. When he combined both of those with television advertising, he got incredible responses. That kind of exponential return is an example of the frequency piece of the marketing formula and it puts you in front of your potential audience in a variety of platforms so that you become a household name in your geographic region. Mike has a wealth of great marketing strategies and information to share and he doesn’t disappoint on this episode, so be sure you listen. OUTLINE OF THIS EPISODE
If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. https://podcasts.apple.com/us/podcast/plumbing-marketing-podcast-tips-ideas-strategies-for/id1528979145?mt=2&ls=1 https://podcasts.google.com/feed/aHR0cHM6Ly9wbHVtYmluZ21hcmtldGluZy5uZXQvZmVlZC9wb2RjYXN0 https://www.subscribeonandroid.com/plumbingmarketing.net/feed/podcast https://www.subscribebyemail.com/plumbingmarketing.net/feed/podcast LATEST INTERVIEWS https://plumbingmarketing.net/how-marc-grew-his-plumbing-company-to-over-14m-in-less-than-3-years How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » https://plumbingmarketing.net/how-to-win-with-local-service-ads How To Win With Local Service Ads May 26, 2023 No Comments Read More » https://plumbingmarketing.net/how_to_win_with_google_local_services How to WIN With Google Local Services August 27, 2020 No Comments Read More » https://plumbingmarketing.net/lets-build-your-2020-internet-marketing-plan Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » https://plumbingmarketing.net/how-plumbing-nerds-is-up-800k-year-over-year-2-7m How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » https://plumbingmarketing.net/how-pac-plumbing-from-4-trucks-to-6-trucks-over-the-past-12-month How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » https://plumbingmarketing.net/cellino-plumbing-interview Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-paul-the-plumber-plumbing-hvac-marketing-success Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-kayla-from-polestar-plumbing-heating-air Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-brian-sloan-from-tr-miller-hvac-success Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » https://plumbingmarketing.net/from-zero-to-4m-in-less-than-2-years-a-plumbing-and-hvac-success-story From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » https://plumbingmarketing.net/how-this-plumber-in-houston-texas-is-marketing-his-way-to-success-richard-saad-of-nicks-plumbing How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » https://plumbingmarketing.net/trevor-flannigan-helped-grow Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » https://plumbingmarketing.net/repeat-referral-business Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments Read More » https://plumbingmarketing.net/josh-kelly Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo June 11, 2018 No Comments Read More » https://plumbingmarketing.net/kevin-cohen-plumbing How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen June 5, 2018 No Comments Read More » https://plumbingmarketing.net/peterman-hvac How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman April 30, 2018 No Comments Read More » https://plumbingmarketing.net/interview-with-kevin-wolf-how-he-grew-to-50-trucks-16m-per-year Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling April 17, 2018 No Comments Read More » https://plumbingmarketing.net/marketing-secrets-of-a-30m-plumbing-hvac-electrical-business-titan Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan April 4, 2018 No Comments Read More » https://plumbingmarketing.net/jeff-heger Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from January 16, 2018 No Comments Read More » https://plumbingmarketing.net/diverse-marketing-tactics-that-work-for-any-plumbing-and-hvac-company-with-greg-joyce-of-schuler-service Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service December 19, 2017 No Comments Read More » https://plumbingmarketing.net/meridian Marketing Secrets of a $5M Plumbing, Heating, Cooling, Electrical & Remodeling Company - The Meridian Company October 12, 2017 No Comments Read More » https://plumbingmarketing.net/al-levi-how-to-systematize-your-plumbing-or-hvac-business Interview with Al Levi - How to systematize your Plumbing or HVAC Business August 29, 2017 No Comments Read More » https://plumbingmarketing.net/mitch-kenney How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... August 19, 2017 1 Comment Read More » https://plumbingmarketing.net/interview-with-christian-devlin-how-devlin-plumbing-grew-from-180k-to-1-5m-in-less-than-3-years Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing July 28, 2017 No Comments Read More » https://plumbingmarketing.net/how-to-systematize-your-plumbing-hvac-business How to Systematize your Plumbing & HVAC Business May 1, 2017 No Comments Read More » Your 2017 Online Marketing Plan for Plumbers & AC Contractors (SEO, PPC, Social Media & More) December 16, 2016 1 Comment Read More » https://plumbingmarketing.net/list-of-the-fastest-growing-plumbing-hvac-companies-in-the-usa-2016 List of the Fastest Growing Plumbing & HVAC Companies in the USA 2016 September 23, 2016 2 Comments Read More » https://plumbingmarketing.net/kimberly-kean-gene-johnson-plumbing Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually August 5, 2016 1 Comment Read More » https://plumbingmarketing.net/interview-with-al-levi Interview with Al Levi July 29, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-use-radio-to-market-your-plumbing-or-hvac-business How to use Radio to market your Plumbing or HVAC business July 25, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-drive-more-repeat-referral-business-in-your-plumbing-or-hvac-company How to drive more Repeat & Referral Business in your Plumbing or HVAC Company July 25, 2016 No Comments Read More » https://plumbingmarketing.net/brian-kaskavalciyan Interview with Brian Kaskavalciyan - How he grew to 100 trucks July 12, 2016 No Comments Read More » https://plumbingmarketing.net/gene-slade Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit June 27, 2016 No Comments Read More » Your 2016 Internet Marketing Plan for Plumbing & HVAC Businesses January 12, 2016 No Comments Read More » Interview with Gene Slade Jr of AirGenie - How he made the INC 5,000 in his HVAC Business December 11, 2015 No Comments Read More » Discover How Mike Agugliaro Has Grown His Business From $1 Million to Over $23 Million in just 10 years August 11, 2015 No Comments Read More » See How Morgan Miller Plumbing Uses Social Media Marketing for the Ultimate Return on Investment July 16, 2015 No Comments Read More » How Dan Dowdy of S&D Plumbing grew his business $1M over the past three years February 2, 2015 2 Comments Read More » How Greg Joyce grew his plumbing business to $2.8 Million and is up 30% this year May 30, 2014 No Comments Read More » Marketing Interview with Joe Crisara of Contractor Selling January 24, 2014 No Comments Read More » Plumbing Marketing Interview with Daniel Cordova - Fastest Growing Plumbing Company in the US December 11, 2013 1 Comment Read More » How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing July 15, 2013 2 Comments Read More » Larkin Plumbing - Marketing Interview with Mark Larkin April 23, 2013 No Comments Read More » Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach March 25, 2013 No Comments Read More » Interview with Scott Gregg - Author of Profitable Plumbing January 24, 2013 1 Comment Read More » Crystal Blue Plumbing Marketing Interview December 17, 2012 1 Comment Read More » Marketing Fundamentals for your Plumbing Business November 13, 2012 7 Comments Read More » Plumbing Marketing Interview with Mary Jean Anderson of Anderson Plumbing, Heating & Air October 24, 2012 8 Comments Read More » Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici October 8, 2012 No Comments Read More » Plumbing Marketing Interview with The Clean Plumbers® October 2, 2012 5 Comments Read More » Plumbing Marketing Podcast - Intro Episode September 29, 2012 No Comments Read More » Resources & People Mentioned
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are postedsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from | 16 Jan 2018 | 00:50:28 | |
Every owner of a plumbing or HVAC company wants to be the one who is the plumbing success story in his area. But do you know what it takes to become that success story? This conversation is with Jeff Heger of NixCo Plumbing. His company has grown to the point of bringing in $5.5M in annual sales and he says it was a lot of hard work to get there. In our conversation we talked about their marketing efforts, the things they are doing to connect with their community, the online marketing strategies that work and don't work, and wrap up with Jeff's advice to those who want to take their plumbing business to the next level. On this episode of the Plumbing & HVAC Marketing Podcast I had the opportunity to interview Jeff Heger from NixCo Plumbing. Over the past 10 years Jeff has grown his company from about $1M (2007) to over $5.5M running a 17 truck operation! Listen to the full interview now & to discover what Jeff is doing to keep his phones ringing, trucks running & business booming. <span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> Company Overview:
To schedule a time to talk about your "Internet Marketing" with Plumbing & HVAC SEO click here Jeff's key NUGGET for the meeting (among others) Outline of This Episode
Every plumbing business is different, and if you want to be the plumbing success story in your area you've got to experiment with all the different marketing options available to find what works for you. In Jeff's experience, Angie's List and Home Advisor have provided nothing but low quality leads so he doesn't spend any time trying to use those marketing channels to increase profitability. In fact, Jeff says you would have to pay him to use those services - they've been THAT ineffective. Will you experience be the same results? You won't know until you take the time to investigate an experiment. Jeff tells you how on this episode. NixCo Plumbing is doing an amazing thing using a pink truck and it’s an approach to community relationships you could learn fromIt is vitally important for every plumbing business to have a great reputation in the communities that it serves. But how do you accomplish that other than giving outstanding service to your customers? NixCo Plumbing has long used a pink service truck as an avenue to make an impression on its community. Over time the meaning and purpose of that pink truck has become known throughout the community and Jeff believes it is a benefit to the company in the long run. What is the pink truck and how do they use it? Listen to this episode to hear the whole story. If you’re thinking about using Google Home Service for your plumbing business, set a small budget, test it out, then make your decisionGoogle Home Service is a new aspect of Google's add service that is being rolled out across the United States. When it shows up in your area you might be tempted to throw a lot of money at it, attempting to get in on the ground floor. But is that a smart idea? Jeff Heger of NixCo Plumbing says that their experience with Google Home Services has not been what they expected. His suggestion is that you set aside a very small budget when Google Home Service becomes available to you and experiment with the system to see if it works for you. That way you don't spend a lot of money up front with something that may or may not work out. Find out more great and practical tips like this from Jeff, on this episode. Plumbing companies need to know their numbers and stick with themAt the end of this conversation, Josh asked Jeff for his best advice for those owners or managers of plumbing companies who want to be the next plumbing success story in their region. What could he say to them to help them make it happen? In some of the most practical advice he gave in this conversation Jeff said that you need to know your numbers, in terms of costs and profit margins, and stick to your pricing in order to achieve those numbers. That's the only way to be profitable. This is a terrific conversation that will benefit you greatly, so take the time to hear what Jeff has to share. Resources & People Mentioned
Know Your Numbers! Price Correctly & Operate With A Profit. Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales...we'd like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. The post Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| How to WIN With Google Local Services | 27 Aug 2020 | 01:02:00 | |
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Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing
Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Click here to access the webinar – https://go.plumberseo.net/google-local-services What You’re Going to Learn Google Local Services has been live in major markets for almost 2 years but recently expanded to most markets across the United States.
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. https://www.plumberseo.net/schedulesubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post How to WIN With Google Local Services appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service | 19 Dec 2017 | 00:44:23 | |
Marketing Interview with Greg Joyce from Schuler Service
This may sound like a "no-brainer" piece of advice, and in a way it is, but implementing diverse marketing tactics in the way you promote your services is vital to the growth and ongoing stability of your business. In this episode of the podcast, Greg Joyce joins Josh for the third time as a guest. He and Josh drill into the things Greg’s company, Schuler Service is doing to Market their plumbing and HVAC services effectively in their local area. If you don't gain at least one outstanding tip from this episode that you can implement immediately, you are either doing your marketing very well already, or you didn't listen very well. On this episode of the Plumbing & HVAC Marketing Show we had the opportunity to interview Greg Joyce, owner of Schuler Service in Allentown, PA for the 3rd time. He shares how he has been able to grow his Plumbing Company to over $3.5M ($1.5M increase over the past 5 years). Listen to the interview now: Outline of This Episode
One of the most powerful things that Greg is doing to amplify the reach and build the stability of Schuler Service’s customer base is the use of follow-up mailers that go directly to customers the company has already serviced. They use both email and Direct Mail to ensure that their clients understand how much they value the customer's business and how much they care to about making sure there are no problems with the service they received. You can find out exactly how they do it, the companies they use to pull it off, and the impact it is having on their repeat business, on this episode of the podcast. Positive customer reviews are one of the most important ways to ensure that your company is a trusted resource in the eyes of those needing your servicesIf you were to look at the online reviews for Greg's company, Schuler Service, you would discover that their customers have submitted more than double the amount of reviews submitted for their nearest competitor. That doesn't happen by accident, the team at Schuler is very intentional about cultivating customer relationships and encouraging reviews of the service they received. In this episode Greg shares exactly how the team goes about soliciting reviews, what they do to incentivize their technicians, and the impact that high levels of quality reviews are having on obtaining new customers. If you don't know the effect your marketing efforts are having on your profitability, you are likely wasting money on things you think are good marketing tactics, but really aren'tOut of all the things that Josh and Greg spoke about on this episode, the importance of keeping track of the benefit your diverse marketing efforts are having was one of the most vital pieces of information. If you don't know whether or not the money you are investing in marketing is actually bringing in a greater return than the amount of money you are spending, you could be making some assumptions that are not safe to make and wasting lots of money in the process. Greg explains how his team tracks their marketing dollars effectiveness in this conversation and emphasizes why every service company needs to do exactly the same thing. How did Greg learn so many diverse marketing tactics? He says it's from associating himself with others in his industry who are doing marketing rightNo matter how long you have been in business it goes without saying that you don't know everything it takes to be as successful as you possibly could. That is one of the reasons that Greg Joyce has joined a handful of industry groups. In doing so, he learns from others who are doing effective marketing and it enables him to create a more diverse approach to the marketing he does for his own company. Learning from others - it's the way to become more successful than you could ever be on your own. Find out the organizations that Greg is part of and the benefits they have had on his company's bottom line, but listening to this episode. Resources & People Mentioned
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales...we'd like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. The post Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Marketing Secrets of a $5M Plumbing, Heating, Cooling, Electrical & Remodeling Company - The Meridian Company | 12 Oct 2017 | 00:27:28 | |
On this episode of the Plumbing & HVAC Marketing Show I had the opportunity to interview Craig Phillipich of The Meridan Company. They are a full service Plumbing, HVAC, Remodeling & Electrical company serving the East Lansing, MI area. Over they years they have grown to $5M annual revenue (30 employees / running 12 trucks a day). Listen to the interview now:A behind the scenes look at Merdian Company: This video gives you a sense of their setup & operation: My tour of their facility: Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales...we'd like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. The post Marketing Secrets of a $5M Plumbing, Heating, Cooling, Electrical & Remodeling Company - The Meridian Company appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Interview with Al Levi - How to systematize your Plumbing or HVAC Business | 29 Aug 2017 | 00:55:16 | |
On this episode of the Plumbing & HVAC Marketing Show I interview industry luminary Al Levi talking all about operations & how to systematize your Plumbing or HVAC Business for Less Stress & More Success. Watch the Interview with Al Levi & Discover How to work ON your Plumbing or HVAC Business not just IN itYou can learn more about Al's Build Your Operations Manual program by clicking here.
Al's book The 7-Power Contractor is a must read for all Plumbing & HVAC business owners. If you have not read it, click the link below and get a copy right now: If you want to learn more about Al Levi, Appleseed Business and get a copy of his book "The 7-Power Contractor" you can go to https://www.7powercontractor.com/shop/. Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales...we'd like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. The post Interview with Al Levi - How to systematize your Plumbing or HVAC Business appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... | 19 Aug 2017 | 00:55:49 | |
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How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years...
On this episode of The Plumbing & HVAC Marketing Profits Show I interview Mitch Kenney from Colepepper Services San Diego. Discover how he’s grown his Plumbing & HVAC business from Zero to over $2.5M in just 2 years!!
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Show Notes: How This Plumber in San Diego Went $0 to $2m in 2 Years with Mitch Kenney of Colepepper ServicesThere are many business owners who say they want their business to grow big. But very few are willing to do what it takes to get there. On this episode of Plumbing and HVAC Marketing, Josh chats with a guy who has learned HOW to do what it takes to achieve success. Mitch Kenney grew up around plumbing and felt it was not something he would ever want to do for a living. But once he did decide to start his own plumbing business, he’s gone from $0 to $2.5 million in just 2 years. That’s proof enough that he knows how to do what is required. You can hear how Mitch is growing his business through creativity, with a goal to hit $100m in revenue, on this episode. Google Home services has been a great source of leads that convert for this plumber.There are many service related referral and advertising networks available online these days. But one of the biggest to come on the scene recently is Google Home Services. The reason it’s so big is simple: It’s Google. The company knows how to get your advertisement in front of the people who are looking for what you have to offer and Mitch Kenney has had nothing but success from using the service. On this episode, he shares how he’s using it and the kind of results he’s seen. You’ll be impressed by the numbers and by how Mitch is leveraging it to get lifetime customers. We recently conducted a deep dive on Google Home Services & everything you need to know. You can access it by clicking here. Speed of response is crucial when it comes to converting leads.If you’ve never used Google Home Services you’ll be excited about the way it works. Mitch Kenney says he creates his ad to be shown to people who are searching for plumbers in San Diego, and when someone searches for that phrase or something similar, Google will serve up his ad to them. He doesn’t pay until they call using the button on his ad. When they do he gets a message relayed to his office immediately. But here’s the key: in order to make that lead pay off, Mitch responds right away. He says people are becoming more and more used to a quick response and that his ability to respond right away gives him a huge advantage over his competition. Find out more of the savvy ways Mitch is making a dent in the San Diego plumbing industry by listening to this conversation. On-the-spot online reviews cause this in-home service business to rock.In this conversation, Josh asked his guest, Mitch Kenney of Colepepper Services how important it is that his company has a lot of positive reviews on the various review sites. He says it’s vital. So many people who call his office say that they saw that the company had a lot of high reviews and that’s why they called. Reviews are crucial these days. People assume trust from the social proof that comes from the testimonials of previous customers – and they call as a result. And how does Mitch get so many reviews? He’s trained his employees to lead the customer through the review process on the spot while they are still in the customer’s home, and it’s paying off. Find out more about how Mitch has designed that process and is reaping the rewards, on this episode. Look how people are succeeding outside your industry and apply it to what you do.One of the most surprising things about how Mitch Kenney goes about learning and growing his plumbing business is that he doesn’t only listen to those inside the plumbing industry. He intentionally goes outside of his industry to see what’s being done in tech, or real estate, or ecommerce – and it fuels a lot of ideas for how he can tweak his marketing and sales process and increase his company’s revenue as a result. You’ll enjoy hearing from Mitch. He’s a guy who doesn’t do anything the traditional way – and his results show that he has been wise not to. Take a listen to this episode. OUTLINE OF THIS EPISODE
If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. https://podcasts.apple.com/us/podcast/plumbing-marketing-podcast-tips-ideas-strategies-for/id1528979145?mt=2&ls=1 https://podcasts.google.com/feed/aHR0cHM6Ly9wbHVtYmluZ21hcmtldGluZy5uZXQvZmVlZC9wb2RjYXN0 https://www.subscribeonandroid.com/plumbingmarketing.net/feed/podcast https://www.subscribebyemail.com/plumbingmarketing.net/feed/podcast LATEST INTERVIEWS https://plumbingmarketing.net/how-marc-grew-his-plumbing-company-to-over-14m-in-less-than-3-years How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » https://plumbingmarketing.net/how-to-win-with-local-service-ads How To Win With Local Service Ads May 26, 2023 No Comments Read More » https://plumbingmarketing.net/how_to_win_with_google_local_services How to WIN With Google Local Services August 27, 2020 No Comments Read More » https://plumbingmarketing.net/lets-build-your-2020-internet-marketing-plan Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » https://plumbingmarketing.net/how-plumbing-nerds-is-up-800k-year-over-year-2-7m How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » https://plumbingmarketing.net/how-pac-plumbing-from-4-trucks-to-6-trucks-over-the-past-12-month How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » https://plumbingmarketing.net/cellino-plumbing-interview Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-paul-the-plumber-plumbing-hvac-marketing-success Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-kayla-from-polestar-plumbing-heating-air Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-brian-sloan-from-tr-miller-hvac-success Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » https://plumbingmarketing.net/from-zero-to-4m-in-less-than-2-years-a-plumbing-and-hvac-success-story From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » https://plumbingmarketing.net/how-this-plumber-in-houston-texas-is-marketing-his-way-to-success-richard-saad-of-nicks-plumbing How This Plumber in Houston, Texas is Marketing His Way To Success. 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Amazing sorry, ideas & insights shared on this episode. I loved it! Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are postedsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing | 28 Jul 2017 | 01:04:08 | |
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Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing
On this episode of the Plumbing & HVAC Marketing Profits Show we take you to a special training on how you can drive more Repeat & Referral business in your Plumbing or HVAC Business.
If you want some great plumber marketing tips, look no further than this conversation with an outstanding plumber and savvy business owner, Christian Devlin. Christian’s company, Devlin Plumbing Services serves Myrtle Beach and surrounding areas and he’s done a great job building a team that offers same day service. They can barely keep up with the demand for their services. In this conversation Christian shares the things he’s done that have helped his business grow, what’s working for him now, how he’s created a big company image for his smaller shop, and what he does to keep customers loyal. It’s a great conversation you’ll enjoy and benefit from, so be sure you take the time to listen. #Plumber #Marketing Tips, Internet Tools that Work, & the Power of #Professionalism, w/ Christian Devlin It doesn’t matter what the owner thinks, it matters what the customer thinks.One of the hard lessons Christian Devlin had to learn (by his own admission) was that the things he thought were best in the way he promoted or communicated about his plumbing business didn’t really matter. What mattered was how his customer was perceiving what he was doing. That concept changed everything for him. He upgraded his uniforms, invoices, logo, trucks, phone message – just about anything that could give a better, more professional, safer impression of his company. In this conversation, Christian tells us how he did those things bit by bit over time and the impact it’s had on his bottom line. One of Christian’s top plumber marketing tips: Communicate a win-win situation to customers.It’s vital that the people you are putting your company in front of are getting the right and true impression of who you are as a company and feel they can trust you as a result. That’s the kind of thing Christian Devlin is talking about when he mentions communicating a “win-win” for both you and the customer. The trust fuels your business and it gives your customer peace of mind at the thought of inviting your service people into their home. There are loads more tips like this for marketing your plumbing business in this episode with Christian, so don’t miss out. It will be well worth your time. One of Christian’s top #PlumberMarketing tips: #Communicate a #winwin situation to #customers If you hand out promotional material, make sure it’s something the customer won’t throw away.If you’re trying to find those giveaways that will truly get a response from potential or past customers, you need to hear what Christian Devlin shares on this episode. He’s done some very creative things to keep his company front of mind with his customers. One of the most obvious but not-often-done ideas is to make sure that the items he leaves in the home are something the customer will actually use/keep. Measurement conversion tables, calendars, even a magnet with Psalm 23 on it have proven to be great for his customers. His ideas will likely spur your creativity in light of your particular customer base, so be sure you listen to be inspired. Look like a big company. You’ll start feeling like one. Then you can start charging like one. Look like a big company. You’ll start feeling like one. Then you can start charging like oneAt the end of this episode, Christian Devlin was asked to give his advice to plumbing company owners who are looking to take their business to the next level. His main piece of advice has to do with the way you come across to potential customers. He says to do everything you can to look like a big company. That sense of pride and professionalism you portray in your marketing will go a long way toward making you FEEL like a bigger company, which translates into action, and eventually, increased revenue. Find out more from Christian on this episode. OUTLINE OF THIS EPISODE
If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. https://podcasts.apple.com/us/podcast/plumbing-marketing-podcast-tips-ideas-strategies-for/id1528979145?mt=2&ls=1 https://podcasts.google.com/feed/aHR0cHM6Ly9wbHVtYmluZ21hcmtldGluZy5uZXQvZmVlZC9wb2RjYXN0 https://www.subscribeonandroid.com/plumbingmarketing.net/feed/podcast https://www.subscribebyemail.com/plumbingmarketing.net/feed/podcast LATEST INTERVIEWS https://plumbingmarketing.net/how-marc-grew-his-plumbing-company-to-over-14m-in-less-than-3-years How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » https://plumbingmarketing.net/how-to-win-with-local-service-ads How To Win With Local Service Ads May 26, 2023 No Comments Read More » https://plumbingmarketing.net/how_to_win_with_google_local_services How to WIN With Google Local Services August 27, 2020 No Comments Read More » https://plumbingmarketing.net/lets-build-your-2020-internet-marketing-plan Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » https://plumbingmarketing.net/how-plumbing-nerds-is-up-800k-year-over-year-2-7m How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » https://plumbingmarketing.net/how-pac-plumbing-from-4-trucks-to-6-trucks-over-the-past-12-month How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » https://plumbingmarketing.net/cellino-plumbing-interview Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-paul-the-plumber-plumbing-hvac-marketing-success Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-kayla-from-polestar-plumbing-heating-air Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-brian-sloan-from-tr-miller-hvac-success Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » https://plumbingmarketing.net/from-zero-to-4m-in-less-than-2-years-a-plumbing-and-hvac-success-story From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » https://plumbingmarketing.net/how-this-plumber-in-houston-texas-is-marketing-his-way-to-success-richard-saad-of-nicks-plumbing How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » https://plumbingmarketing.net/trevor-flannigan-helped-grow Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » https://plumbingmarketing.net/repeat-referral-business Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments Read More » https://plumbingmarketing.net/josh-kelly Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo June 11, 2018 No Comments Read More » https://plumbingmarketing.net/kevin-cohen-plumbing How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen June 5, 2018 No Comments Read More » https://plumbingmarketing.net/peterman-hvac How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman April 30, 2018 No Comments Read More » https://plumbingmarketing.net/interview-with-kevin-wolf-how-he-grew-to-50-trucks-16m-per-year Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling April 17, 2018 No Comments Read More » https://plumbingmarketing.net/marketing-secrets-of-a-30m-plumbing-hvac-electrical-business-titan Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan April 4, 2018 No Comments Read More » https://plumbingmarketing.net/jeff-heger Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from January 16, 2018 No Comments Read More » https://plumbingmarketing.net/diverse-marketing-tactics-that-work-for-any-plumbing-and-hvac-company-with-greg-joyce-of-schuler-service Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service December 19, 2017 No Comments Read More » https://plumbingmarketing.net/meridian Marketing Secrets of a $5M Plumbing, Heating, Cooling, Electrical & Remodeling Company - The Meridian Company October 12, 2017 No Comments Read More » https://plumbingmarketing.net/al-levi-how-to-systematize-your-plumbing-or-hvac-business Interview with Al Levi - How to systematize your Plumbing or HVAC Business August 29, 2017 No Comments Read More » https://plumbingmarketing.net/mitch-kenney How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... August 19, 2017 1 Comment Read More » https://plumbingmarketing.net/interview-with-christian-devlin-how-devlin-plumbing-grew-from-180k-to-1-5m-in-less-than-3-years Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing July 28, 2017 No Comments Read More » https://plumbingmarketing.net/how-to-systematize-your-plumbing-hvac-business How to Systematize your Plumbing & HVAC Business May 1, 2017 No Comments Read More » Your 2017 Online Marketing Plan for Plumbers & AC Contractors (SEO, PPC, Social Media & More) December 16, 2016 1 Comment Read More » https://plumbingmarketing.net/list-of-the-fastest-growing-plumbing-hvac-companies-in-the-usa-2016 List of the Fastest Growing Plumbing & HVAC Companies in the USA 2016 September 23, 2016 2 Comments Read More » https://plumbingmarketing.net/kimberly-kean-gene-johnson-plumbing Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually August 5, 2016 1 Comment Read More » https://plumbingmarketing.net/interview-with-al-levi Interview with Al Levi July 29, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-use-radio-to-market-your-plumbing-or-hvac-business How to use Radio to market your Plumbing or HVAC business July 25, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-drive-more-repeat-referral-business-in-your-plumbing-or-hvac-company How to drive more Repeat & Referral Business in your Plumbing or HVAC Company July 25, 2016 No Comments Read More » https://plumbingmarketing.net/brian-kaskavalciyan Interview with Brian Kaskavalciyan - How he grew to 100 trucks July 12, 2016 No Comments Read More » https://plumbingmarketing.net/gene-slade Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit June 27, 2016 No Comments Read More » Your 2016 Internet Marketing Plan for Plumbing & HVAC Businesses January 12, 2016 No Comments Read More » Interview with Gene Slade Jr of AirGenie - How he made the INC 5,000 in his HVAC Business December 11, 2015 No Comments Read More » Discover How Mike Agugliaro Has Grown His Business From $1 Million to Over $23 Million in just 10 years August 11, 2015 No Comments Read More » See How Morgan Miller Plumbing Uses Social Media Marketing for the Ultimate Return on Investment July 16, 2015 No Comments Read More » How Dan Dowdy of S&D Plumbing grew his business $1M over the past three years February 2, 2015 2 Comments Read More » How Greg Joyce grew his plumbing business to $2.8 Million and is up 30% this year May 30, 2014 No Comments Read More » Marketing Interview with Joe Crisara of Contractor Selling January 24, 2014 No Comments Read More » Plumbing Marketing Interview with Daniel Cordova - Fastest Growing Plumbing Company in the US December 11, 2013 1 Comment Read More » How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing July 15, 2013 2 Comments Read More » Larkin Plumbing - Marketing Interview with Mark Larkin April 23, 2013 No Comments Read More » Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach March 25, 2013 No Comments Read More » Interview with Scott Gregg - Author of Profitable Plumbing January 24, 2013 1 Comment Read More » Crystal Blue Plumbing Marketing Interview December 17, 2012 1 Comment Read More » Marketing Fundamentals for your Plumbing Business November 13, 2012 7 Comments Read More » Plumbing Marketing Interview with Mary Jean Anderson of Anderson Plumbing, Heating & Air October 24, 2012 8 Comments Read More » Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici October 8, 2012 No Comments Read More » Plumbing Marketing Interview with The Clean Plumbers® October 2, 2012 5 Comments Read More » Plumbing Marketing Podcast - Intro Episode September 29, 2012 No Comments Read More » Resources & People Mentioned
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are postedsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| How to Systematize your Plumbing & HVAC Business | 01 May 2017 | 00:08:40 | |
Have you ever thought about what it would take to truly systematize your Plumbing & HVAC business so that it could run day-to-day without you? So that you could focus your energy working ON the business rather than working IN the business? I conducted an interview with Systems Expert Al Levi last week at our studio in Miami on that very topic. Watch the interview now:You can learn more about how Al can help you systematize your plumbing or HVAC business by going to http://7powercontractor.com/byomPSE. If you have ever read the eMyth Revisited by Michael Gerber or The eMyth Revised for Contractors you know how important it is to work "On" your business rather than just working "In" your business day-to-day. On a previous episode of the Plumbing & HVAC Marketing Podcast I interviewed Al. If you missed it, you can listen to the full interview here. Again, if you would like to work with Al directly and tap into his pre-built business systems and procedures than you can learn more by clicking here - http://7powercontractor.com/byomPSE. The post How to Systematize your Plumbing & HVAC Business appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Your 2017 Online Marketing Plan for Plumbers & AC Contractors (SEO, PPC, Social Media & More) | 16 Dec 2016 | 01:57:30 | |
Are you ready to take 2017 by storm in your Plumbing or HVAC Business? Do you have a clear plan of attack as it relates to your internet marketing & lead generation strategy? Have you put together an updated plan based on all the the changes in the Online Space? On this training I'll be unpacking "Your 2017 Internet Marketing Plan" and what you need to do to MAXIMIZE your leadflow via the internet in your Plumbing or HVAC business going into the New Year. Download the Workbook by clicking here Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get your 2017 Internet Marketing Plan reviewIf you would like to have me and my team personally review your internet marketing plan for 2017 and show you where your ranking, where there is room for improvement and how we can work together to make 2016 your best year ever and finally get your internet marketing right. Then schedule your strategy session now.
The post Your 2017 Online Marketing Plan for Plumbers & AC Contractors (SEO, PPC, Social Media & More) appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| List of the Fastest Growing Plumbing & HVAC Companies in the USA 2016 | 23 Sep 2016 | 00:06:42 | |
Every year INC Magazine publishes a list of the 5,000 fastest growing companies in the United States. You can review the entire list by clicking here. On the list were 21 companies in the Plumbing & HVAC industry ranging in revenue from $3 Million all the way to $90 Million. One company had a 1,953% growth rate over the past 3 years. If you are looking to proactively grow your Plumbing and / or HVAC Service Business then one of the best things you can do is follow what the leaders are doing. Below is a list of the companies in our industry that made the list: Rank on List Company Name Annual Revenue Growth Rate Location Year Started 189 Climate Control Experts $4.7M 1953% Las Vegas, NV 2007 467 Moore Heating & Air Conditioning $9.3 M 815% Santa Rosa, CA 2009 619 Perry Aire Service $3.4M 631% Fredericksburg, VA 2001 1339 Hometown Heating and Air Conditioning Company $8.8 M 287% Concord, CA 2012 1422 Chesapeake Plumbing and Heating $13.3M 269% Frankford, DE 2003 1659 Ellis Air Systems $6.5M 226% Killeen, TX 1988 1797 Joseph Giannone Heating and Air Conditioning $3.4 M 207% Folsom, PA 1967 2113 Unlimited Air Mechanical $4.7M 176% Richmond, VA 2011 2276 Timo's Air Conditioning & Heating $3.4 M 159% Thousand Palms, CA 1998 2367 Bellows Plumbing, Heating & Air $6.1 M 153% Soquel, CA 2004 2504 Allgood Plumbing, Electric, Heating and Cooling $6.8 M 142% Snellville, GA 2005 2912 Legacy Air $24.3 118% Pheonix, AZ 2001 3187 Comfort Matters Heating & Cooling $2.1M 106% Hanover, MN 2005 3307 Hiller Plumbing, Heating, Cooling & Electrical $90.2 M 100% Nashville, TN 1990 3416 Delphi Plumbing & Heating $12.6 M 95% Brooklyn, NY 1980 3609 A1 Plumbing and Perfect Air $8.1 M 86% Boise, ID 1984 3757 Black Diamond Plumbing & Mechanical $14.9 M 82% McHenry, IL 1999 4041 One Hour Heating & Air Conditioning $3.4 M 71% Laurinburg, NC 1953 4073 Schneller Plumbing, Heating, and Air $6.7 M 70% Covington, KY 1928 4370 Roberts Heating Air conditioning & Refrigeration $3.8 M 60% Georgetown, IN 1986 4846 Village Plumbing and Home Services $10.4 M 46% Houston, TX 1946 Attributes of fast growing Plumbing & HVAC CompaniesAs I review this list there are several things that all of these companies have in common:
Let me know if I missed anyone. If you did not make this list...let this inspire you! It's amazing what's possible in your business! Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales...we'd like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. The post List of the Fastest Growing Plumbing & HVAC Companies in the USA 2016 appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually | 05 Aug 2016 | 00:56:18 | |
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Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually
The Multi-Million Dollar Plumbing & HVAC Marketing Strategy
On this episode of the Plumbing & HVAC Marketing Profits Podcast we interview Kimberly Kean, the owner of Gene Johnson Plumbing. They are a full service Plumbing & HVAC company serving the greater Seattle, WA Market. Over the past 3 years Kimberly & Dennis have grown their family business from a team of 9 to 14 employees and built their company to over $2.5 Million Annually. Kimberly shares some tremendous insights on how they built the company, what their philosophy is, and how they market to keep their phones ringing & trucks running to the tune of over $200K per month. She even shares the specific tools and providers they use to get such great results. Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Show Notes:
Amazing ideas & insights shared on this episode. I loved it! Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted HOW DO THEY TRAIN THEIR STAFF?Training is an important part of the business. And even Lucas is constantly training. He has 2 business coaches that help him learn more about business. Cellino Plumbing and HVAC has service managers for each department which includes, plumbing, heating and cooling, as well as underground. When a new helper comes in they train on Nexstar and in the warehouse for 2 weeks first. Lucas thinks that it helps have someone friendly to help train new employees and this also helps them retain staff. Do you utilize employee training in your company? WHAT DO THEY DO TO ENCOURAGE EMPLOYEES TO STAY LONG TERM?Employee retention is key to long-term success. Part of their retention strategy was creating a mission statement to live by. Their mission statement includes 5 company values. They really live by their mission statement and have metrics to measure each line in the mission statement. Their metrics include quality checks to measure customer service and workplace happiness. Their mission statement also includes giving back to the community. They do this in a unique way. Listen to this episode to discover how Cellino Plumbing and HVAC gives back to the community and how this also increases their revenue. How does your company give back to the community it serves? OUTLINE OF THIS EPISODE
If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. https://podcasts.apple.com/us/podcast/plumbing-marketing-podcast-tips-ideas-strategies-for/id1528979145?mt=2&ls=1 https://podcasts.google.com/feed/aHR0cHM6Ly9wbHVtYmluZ21hcmtldGluZy5uZXQvZmVlZC9wb2RjYXN0 https://www.subscribeonandroid.com/plumbingmarketing.net/feed/podcast https://www.subscribebyemail.com/plumbingmarketing.net/feed/podcast LATEST INTERVIEWS https://plumbingmarketing.net/how-marc-grew-his-plumbing-company-to-over-14m-in-less-than-3-years How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » https://plumbingmarketing.net/how-to-win-with-local-service-ads How To Win With Local Service Ads May 26, 2023 No Comments Read More » https://plumbingmarketing.net/how_to_win_with_google_local_services How to WIN With Google Local Services August 27, 2020 No Comments Read More » https://plumbingmarketing.net/lets-build-your-2020-internet-marketing-plan Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » https://plumbingmarketing.net/how-plumbing-nerds-is-up-800k-year-over-year-2-7m How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » https://plumbingmarketing.net/how-pac-plumbing-from-4-trucks-to-6-trucks-over-the-past-12-month How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » https://plumbingmarketing.net/cellino-plumbing-interview Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-paul-the-plumber-plumbing-hvac-marketing-success Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-kayla-from-polestar-plumbing-heating-air Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-brian-sloan-from-tr-miller-hvac-success Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » https://plumbingmarketing.net/from-zero-to-4m-in-less-than-2-years-a-plumbing-and-hvac-success-story From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » https://plumbingmarketing.net/how-this-plumber-in-houston-texas-is-marketing-his-way-to-success-richard-saad-of-nicks-plumbing How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » https://plumbingmarketing.net/trevor-flannigan-helped-grow Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » https://plumbingmarketing.net/repeat-referral-business Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments Read More » https://plumbingmarketing.net/josh-kelly Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo June 11, 2018 No Comments Read More » https://plumbingmarketing.net/kevin-cohen-plumbing How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen June 5, 2018 No Comments Read More » https://plumbingmarketing.net/peterman-hvac How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman April 30, 2018 No Comments Read More » https://plumbingmarketing.net/interview-with-kevin-wolf-how-he-grew-to-50-trucks-16m-per-year Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling April 17, 2018 No Comments Read More » https://plumbingmarketing.net/marketing-secrets-of-a-30m-plumbing-hvac-electrical-business-titan Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan April 4, 2018 No Comments Read More » https://plumbingmarketing.net/jeff-heger Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from January 16, 2018 No Comments Read More » https://plumbingmarketing.net/diverse-marketing-tactics-that-work-for-any-plumbing-and-hvac-company-with-greg-joyce-of-schuler-service Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service December 19, 2017 No Comments Read More » https://plumbingmarketing.net/meridian Marketing Secrets of a $5M Plumbing, Heating, Cooling, Electrical & Remodeling Company - The Meridian Company October 12, 2017 No Comments Read More » https://plumbingmarketing.net/al-levi-how-to-systematize-your-plumbing-or-hvac-business Interview with Al Levi - How to systematize your Plumbing or HVAC Business August 29, 2017 No Comments Read More » https://plumbingmarketing.net/mitch-kenney How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... August 19, 2017 1 Comment Read More » https://plumbingmarketing.net/interview-with-christian-devlin-how-devlin-plumbing-grew-from-180k-to-1-5m-in-less-than-3-years Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing July 28, 2017 No Comments Read More » https://plumbingmarketing.net/how-to-systematize-your-plumbing-hvac-business How to Systematize your Plumbing & HVAC Business May 1, 2017 No Comments Read More » Your 2017 Online Marketing Plan for Plumbers & AC Contractors (SEO, PPC, Social Media & More) December 16, 2016 1 Comment Read More » https://plumbingmarketing.net/list-of-the-fastest-growing-plumbing-hvac-companies-in-the-usa-2016 List of the Fastest Growing Plumbing & HVAC Companies in the USA 2016 September 23, 2016 2 Comments Read More » https://plumbingmarketing.net/kimberly-kean-gene-johnson-plumbing Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually August 5, 2016 1 Comment Read More » https://plumbingmarketing.net/interview-with-al-levi Interview with Al Levi July 29, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-use-radio-to-market-your-plumbing-or-hvac-business How to use Radio to market your Plumbing or HVAC business July 25, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-drive-more-repeat-referral-business-in-your-plumbing-or-hvac-company How to drive more Repeat & Referral Business in your Plumbing or HVAC Company July 25, 2016 No Comments Read More » https://plumbingmarketing.net/brian-kaskavalciyan Interview with Brian Kaskavalciyan - How he grew to 100 trucks July 12, 2016 No Comments Read More » https://plumbingmarketing.net/gene-slade Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit June 27, 2016 No Comments Read More » Your 2016 Internet Marketing Plan for Plumbing & HVAC Businesses January 12, 2016 No Comments Read More » Interview with Gene Slade Jr of AirGenie - How he made the INC 5,000 in his HVAC Business December 11, 2015 No Comments Read More » Discover How Mike Agugliaro Has Grown His Business From $1 Million to Over $23 Million in just 10 years August 11, 2015 No Comments Read More » See How Morgan Miller Plumbing Uses Social Media Marketing for the Ultimate Return on Investment July 16, 2015 No Comments Read More » How Dan Dowdy of S&D Plumbing grew his business $1M over the past three years February 2, 2015 2 Comments Read More » How Greg Joyce grew his plumbing business to $2.8 Million and is up 30% this year May 30, 2014 No Comments Read More » Marketing Interview with Joe Crisara of Contractor Selling January 24, 2014 No Comments Read More » Plumbing Marketing Interview with Daniel Cordova - Fastest Growing Plumbing Company in the US December 11, 2013 1 Comment Read More » How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing July 15, 2013 2 Comments Read More » Larkin Plumbing - Marketing Interview with Mark Larkin April 23, 2013 No Comments Read More » Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach March 25, 2013 No Comments Read More » Interview with Scott Gregg - Author of Profitable Plumbing January 24, 2013 1 Comment Read More » Crystal Blue Plumbing Marketing Interview December 17, 2012 1 Comment Read More » Marketing Fundamentals for your Plumbing Business November 13, 2012 7 Comments Read More » Plumbing Marketing Interview with Mary Jean Anderson of Anderson Plumbing, Heating & Air October 24, 2012 8 Comments Read More » Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici October 8, 2012 No Comments Read More » Plumbing Marketing Interview with The Clean Plumbers® October 2, 2012 5 Comments Read More » Plumbing Marketing Podcast - Intro Episode September 29, 2012 No Comments Read More » CONNECT WITH JOSH
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews at https://plumbingmarketing.net//. To subscribe via iTunes go to https://podcasts.apple.com/us/podcast/plumbing-marketing-tips-ideas/id567572017 Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are postedsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Interview with Al Levi | 29 Jul 2016 | 01:01:04 | |
How to systematize your Plumbing & HVAC marketing
On this episode of the Plumbing & HVAC Marketing Profits Podcast we interview Al Levi. Al has been rated as one of the 25 most influential contractors in the United States by Plumbing & Mechanical Magazine. He's a world class consultant on how to run an effective, efficient & profitable Plumbing or HVAC business, is a long time columnist for Plumbing & Mechanical Magazine & recently published an amazing book called "The 7-Power Contractor". How to market your business as a Plumber or HVAC Business OwnerOn this episode Al Levi shares some tremendous insights on how to market & advertise your business. A few key takeaways:
Al's book The 7-Power Contractor is a must read for all Plumbing & HVAC business owners. If you have not read it, click the link below and get a copy right now: If you want to learn more about Al Levi, Appleseed Business and get a copy of his book "The 7-Power Contractor" you can go to http://appleseedbusiness.com/shop. Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews: Click Here to Subscribe For The Show & Get Your Marketing Playbook The post Interview with Al Levi appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Let's build your 2023 Internet Marketing Plan | 08 Jan 2020 | 00:01:31 | |
https://plumbingmarketing.net//wp-content/uploads/2020/01/Lets-build-your-2020-Internet-Marketing-Plan.mp4
***Plumbing, HVAC & Electrical Contractors***Make 2023 the best year for your business!Join us this Thursday, January 9th at 2 pm ET to discover what you need to do to MAXIMIZE your lead flow via the Internet!We’ll help you: Discover the latest trends Increase your inbound calls Dominate your local marketDon’t miss out on what can be the biggest game-changer for your plumbing or HVAC business in 2023! Click below to register! http://bit.ly/2ODsbUG Connect With Josh
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration SessionIf you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. https://www.plumberseo.net/scheduleThe post Let's build your 2023 Internet Marketing Plan appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| How to use Radio to market your Plumbing or HVAC business | 25 Jul 2016 | 01:21:39 | |
On this episode of The Plumbing & HVAC Marketing Show we take you to a special training where we share a proven method for using Radio Advertising to drive high quality leads for your Plumbing or HVAC business.
On this episode Gene Slade explains how he was able grow his HVAC business to the INC 5,000 List of the fastest growing companies in the United States using radio as his primary advertising method. He shares 3 key insights:
Click Here to Subscribe For The Show & Get Your Marketing Playbook Menu How to use Radio to market your Plumbing or HVAC business On this episode of The Plumbing & HVAC Marketing Show we take you to a special training where we share a proven method for using Radio Advertising to drive high quality leads for your Plumbing or HVAC business.On this episode Gene Slade explains how he was able grow his HVAC business to the INC 5,000 List of the fastest growing companies in the United States using radio as his primary advertising method. He shares 3 key insights:
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are postedJosh Nelson is a marketing expert that specializes in helping Plumbing Business increase their sales & grow their business by more effectively MARKETING. He is a recognized speaker, author and regularly presents at PHCC, ACCA and Plumbing Contracting Associations. His articles have been published in Plumbing & Mechanical Magazine, Contractor Magazine and HVAC Insider. He is the author of The Complete Guide To Internet Marketing for Plumbing Contractors. https://podcasts.apple.com/us/podcast/plumbing-marketing-podcast-tips-ideas-strategies-for/id1528979145?mt=2&ls=1 https://podcasts.google.com/feed/aHR0cHM6Ly9wbHVtYmluZ21hcmtldGluZy5uZXQvZmVlZC9wb2RjYXN0 https://www.subscribeonandroid.com/plumbingmarketing.net/feed/podcast https://www.subscribebyemail.com/plumbingmarketing.net/feed/podcast LATEST INTERVIEWS https://plumbingmarketing.net/how-marc-grew-his-plumbing-company-to-over-14m-in-less-than-3-years How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » https://plumbingmarketing.net/how-to-win-with-local-service-ads How To Win With Local Service Ads May 26, 2023 No Comments Read More » https://plumbingmarketing.net/how_to_win_with_google_local_services How to WIN With Google Local Services August 27, 2020 No Comments Read More » https://plumbingmarketing.net/lets-build-your-2020-internet-marketing-plan Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » https://plumbingmarketing.net/how-plumbing-nerds-is-up-800k-year-over-year-2-7m How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » https://plumbingmarketing.net/how-pac-plumbing-from-4-trucks-to-6-trucks-over-the-past-12-month How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » https://plumbingmarketing.net/cellino-plumbing-interview Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-paul-the-plumber-plumbing-hvac-marketing-success Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-kayla-from-polestar-plumbing-heating-air Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-brian-sloan-from-tr-miller-hvac-success Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » https://plumbingmarketing.net/from-zero-to-4m-in-less-than-2-years-a-plumbing-and-hvac-success-story From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » https://plumbingmarketing.net/how-this-plumber-in-houston-texas-is-marketing-his-way-to-success-richard-saad-of-nicks-plumbing How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » https://plumbingmarketing.net/trevor-flannigan-helped-grow Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » https://plumbingmarketing.net/repeat-referral-business Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments Read More » https://plumbingmarketing.net/josh-kelly Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo June 11, 2018 No Comments Read More » https://plumbingmarketing.net/kevin-cohen-plumbing How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen June 5, 2018 No Comments Read More » https://plumbingmarketing.net/peterman-hvac How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman April 30, 2018 No Comments Read More » https://plumbingmarketing.net/interview-with-kevin-wolf-how-he-grew-to-50-trucks-16m-per-year Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling April 17, 2018 No Comments Read More » https://plumbingmarketing.net/marketing-secrets-of-a-30m-plumbing-hvac-electrical-business-titan Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan April 4, 2018 No Comments Read More » https://plumbingmarketing.net/jeff-heger Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from January 16, 2018 No Comments Read More » https://plumbingmarketing.net/diverse-marketing-tactics-that-work-for-any-plumbing-and-hvac-company-with-greg-joyce-of-schuler-service Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service December 19, 2017 No Comments Read More » https://plumbingmarketing.net/meridian Marketing Secrets of a $5M Plumbing, Heating, Cooling, Electrical & Remodeling Company - The Meridian Company October 12, 2017 No Comments Read More » https://plumbingmarketing.net/al-levi-how-to-systematize-your-plumbing-or-hvac-business Interview with Al Levi - How to systematize your Plumbing or HVAC Business August 29, 2017 No Comments Read More » https://plumbingmarketing.net/mitch-kenney How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... August 19, 2017 1 Comment Read More » https://plumbingmarketing.net/interview-with-christian-devlin-how-devlin-plumbing-grew-from-180k-to-1-5m-in-less-than-3-years Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing July 28, 2017 No Comments Read More » https://plumbingmarketing.net/how-to-systematize-your-plumbing-hvac-business How to Systematize your Plumbing & HVAC Business May 1, 2017 No Comments Read More » Your 2017 Online Marketing Plan for Plumbers & AC Contractors (SEO, PPC, Social Media & More) December 16, 2016 1 Comment Read More » https://plumbingmarketing.net/list-of-the-fastest-growing-plumbing-hvac-companies-in-the-usa-2016 List of the Fastest Growing Plumbing & HVAC Companies in the USA 2016 September 23, 2016 2 Comments Read More » https://plumbingmarketing.net/kimberly-kean-gene-johnson-plumbing Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually August 5, 2016 1 Comment Read More » https://plumbingmarketing.net/interview-with-al-levi Interview with Al Levi July 29, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-use-radio-to-market-your-plumbing-or-hvac-business How to use Radio to market your Plumbing or HVAC business July 25, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-drive-more-repeat-referral-business-in-your-plumbing-or-hvac-company How to drive more Repeat & Referral Business in your Plumbing or HVAC Company July 25, 2016 No Comments Read More » https://plumbingmarketing.net/brian-kaskavalciyan Interview with Brian Kaskavalciyan - How he grew to 100 trucks July 12, 2016 No Comments Read More » https://plumbingmarketing.net/gene-slade Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit June 27, 2016 No Comments Read More » Your 2016 Internet Marketing Plan for Plumbing & HVAC Businesses January 12, 2016 No Comments Read More » Interview with Gene Slade Jr of AirGenie - How he made the INC 5,000 in his HVAC Business December 11, 2015 No Comments Read More » Discover How Mike Agugliaro Has Grown His Business From $1 Million to Over $23 Million in just 10 years August 11, 2015 No Comments Read More » See How Morgan Miller Plumbing Uses Social Media Marketing for the Ultimate Return on Investment July 16, 2015 No Comments Read More » How Dan Dowdy of S&D Plumbing grew his business $1M over the past three years February 2, 2015 2 Comments Read More » How Greg Joyce grew his plumbing business to $2.8 Million and is up 30% this year May 30, 2014 No Comments Read More » Marketing Interview with Joe Crisara of Contractor Selling January 24, 2014 No Comments Read More » Plumbing Marketing Interview with Daniel Cordova - Fastest Growing Plumbing Company in the US December 11, 2013 1 Comment Read More » How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing July 15, 2013 2 Comments Read More » Larkin Plumbing - Marketing Interview with Mark Larkin April 23, 2013 No Comments Read More » Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach March 25, 2013 No Comments Read More » Interview with Scott Gregg - Author of Profitable Plumbing January 24, 2013 1 Comment Read More » Crystal Blue Plumbing Marketing Interview December 17, 2012 1 Comment Read More » Marketing Fundamentals for your Plumbing Business November 13, 2012 7 Comments Read More » Plumbing Marketing Interview with Mary Jean Anderson of Anderson Plumbing, Heating & Air October 24, 2012 8 Comments Read More » Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici October 8, 2012 No Comments Read More » Plumbing Marketing Interview with The Clean Plumbers® October 2, 2012 5 Comments Read More » Plumbing Marketing Podcast - Intro Episode September 29, 2012 No Comments Read More » CONNECT WITH JOSH
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews at https://plumbingmarketing.net//. To subscribe via iTunes go to https://podcasts.apple.com/us/podcast/plumbing-marketing-tips-ideas/id567572017 Subscribe for the podcast & get emailed as new interviews are postedsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post How to use Radio to market your Plumbing or HVAC business appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| How to drive more Repeat & Referral Business in your Plumbing or HVAC Company | 25 Jul 2016 | 01:25:58 | |
On this episode of the Plumbing & HVAC Marketing Profits Show we take you to a special training on how you can drive more Repeat & Referral business in your Plumbing or HVAC Business.
Here is a quick Plumber & HVAC Marketing Fact: In today’s competitive plumbing & HVAC market you can’t afford to waste time or money on ineffective advertising. Nor can you afford not to get maximum profits from every single customer you have. More repeat & Referral Business Results in:
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. https://www.plumberseo.net/schedule Menu How to drive more Repeat & Referral Business in your Plumbing or HVAC Company On this episode of the Plumbing & HVAC Marketing Profits Show we take you to a special training on how you can drive more Repeat & Referral business in your Plumbing or HVAC Business.Here is a quick Plumber & HVAC Marketing Fact: In today’s competitive plumbing & HVAC market you can’t afford to waste time or money on ineffective advertising. Nor can you afford not to get maximum profits from every single customer you have. More repeat & Referral Business Results in:
To drive more repeat & referral business in your Plumbing or HVAC business:
To truly grow the sales and profits of your Plumbing or HVAC business you’ve got to have a complete marketing system. To discover EXACTLY how to do that watch this entire training video NOW. Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration SessionIf you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. Josh Nelson is a marketing expert that specializes in helping Plumbing Business increase their sales & grow their business by more effectively MARKETING. He is a recognized speaker, author and regularly presents at PHCC, ACCA and Plumbing Contracting Associations. His articles have been published in Plumbing & Mechanical Magazine, Contractor Magazine and HVAC Insider. He is the author of The Complete Guide To Internet Marketing for Plumbing Contractors. https://podcasts.apple.com/us/podcast/plumbing-marketing-podcast-tips-ideas-strategies-for/id1528979145?mt=2&ls=1 https://podcasts.google.com/feed/aHR0cHM6Ly9wbHVtYmluZ21hcmtldGluZy5uZXQvZmVlZC9wb2RjYXN0 https://www.subscribeonandroid.com/plumbingmarketing.net/feed/podcast https://www.subscribebyemail.com/plumbingmarketing.net/feed/podcast LATEST INTERVIEWS https://plumbingmarketing.net/how-marc-grew-his-plumbing-company-to-over-14m-in-less-than-3-years How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » https://plumbingmarketing.net/how-to-win-with-local-service-ads How To Win With Local Service Ads May 26, 2023 No Comments Read More » https://plumbingmarketing.net/how_to_win_with_google_local_services How to WIN With Google Local Services August 27, 2020 No Comments Read More » https://plumbingmarketing.net/lets-build-your-2020-internet-marketing-plan Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » https://plumbingmarketing.net/how-plumbing-nerds-is-up-800k-year-over-year-2-7m How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » https://plumbingmarketing.net/how-pac-plumbing-from-4-trucks-to-6-trucks-over-the-past-12-month How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » https://plumbingmarketing.net/cellino-plumbing-interview Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-paul-the-plumber-plumbing-hvac-marketing-success Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-kayla-from-polestar-plumbing-heating-air Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-brian-sloan-from-tr-miller-hvac-success Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » https://plumbingmarketing.net/from-zero-to-4m-in-less-than-2-years-a-plumbing-and-hvac-success-story From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » https://plumbingmarketing.net/how-this-plumber-in-houston-texas-is-marketing-his-way-to-success-richard-saad-of-nicks-plumbing How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » https://plumbingmarketing.net/trevor-flannigan-helped-grow Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » https://plumbingmarketing.net/repeat-referral-business Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments Read More » https://plumbingmarketing.net/josh-kelly Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo June 11, 2018 No Comments Read More » https://plumbingmarketing.net/kevin-cohen-plumbing How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen June 5, 2018 No Comments Read More » https://plumbingmarketing.net/peterman-hvac How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman April 30, 2018 No Comments Read More » https://plumbingmarketing.net/interview-with-kevin-wolf-how-he-grew-to-50-trucks-16m-per-year Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling April 17, 2018 No Comments Read More » https://plumbingmarketing.net/marketing-secrets-of-a-30m-plumbing-hvac-electrical-business-titan Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan April 4, 2018 No Comments Read More » https://plumbingmarketing.net/jeff-heger Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from January 16, 2018 No Comments Read More » https://plumbingmarketing.net/diverse-marketing-tactics-that-work-for-any-plumbing-and-hvac-company-with-greg-joyce-of-schuler-service Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service December 19, 2017 No Comments Read More » https://plumbingmarketing.net/meridian Marketing Secrets of a $5M Plumbing, Heating, Cooling, Electrical & Remodeling Company - The Meridian Company October 12, 2017 No Comments Read More » https://plumbingmarketing.net/al-levi-how-to-systematize-your-plumbing-or-hvac-business Interview with Al Levi - How to systematize your Plumbing or HVAC Business August 29, 2017 No Comments Read More » https://plumbingmarketing.net/mitch-kenney How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... 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Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews at https://plumbingmarketing.net//. To subscribe via iTunes go to https://podcasts.apple.com/us/podcast/plumbing-marketing-tips-ideas/id567572017 Subscribe for the podcast & get emailed as new interviews are postedsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post How to drive more Repeat & Referral Business in your Plumbing or HVAC Company appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Interview with Brian Kaskavalciyan - How he grew to 100 trucks | 12 Jul 2016 | 00:39:40 | |
On this episode of The Plumbing & HVAC Marketing Show we interview Brian Kaskavalciyan. He is a highly successful serial entrepreneur in the Plumbing & Home Services Space. Over the years he built and sold several Home Service Businesses, including a bathroom remodeling business & The Handyman Network – which he grew to over 100 trucks & 30 franchisees across the United States before selling it for a nice profit. He shares some tremendous insights on how he marketed his business to keep his trucks running & business growing. If you want to learn more about Brain and his program you can go to http://www.g4mg.com/ https://plumbingmarketing.net//wp-content/uploads/2016/07/Brian-Kaskavalciyan-Handyman-Network.jpegPlease post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration Session If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. https://www.plumberseo.net/schedule Menu Interview with Brian Kaskavalciyan |How he grew to 100 trucks Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. On this episode of The Plumbing & HVAC Marketing Show we interview Brian Kaskavalciyan. He is a highly successful serial entrepreneur in the Plumbing & Home Services Space. Over the years he built and sold several Home Service Businesses, including a bathroom remodeling business & The Handyman Network – which he grew to over 100 trucks & 30 franchisees across the United States before selling it for a nice profit. He shares some tremendous insights on how he marketed his business to keep his trucks running & business growing. If you want to learn more about Brain and his program you can go to http://www.g4mg.com/ Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration SessionIf you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. https://www.plumberseo.net/scheduleJosh Nelson is a marketing expert that specializes in helping Plumbing Business increase their sales & grow their business by more effectively MARKETING. He is a recognized speaker, author and regularly presents at PHCC, ACCA and Plumbing Contracting Associations. His articles have been published in Plumbing & Mechanical Magazine, Contractor Magazine and HVAC Insider. He is the author of The Complete Guide To Internet Marketing for Plumbing Contractors. https://plumbingmarketing.net/how-marc-grew-his-plumbing-company-to-over-14m-in-less-than-3-years How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » https://plumbingmarketing.net/how-to-win-with-local-service-ads How To Win With Local Service Ads May 26, 2023 No Comments Read More » https://plumbingmarketing.net/how_to_win_with_google_local_services How to WIN With Google Local Services August 27, 2020 No Comments Read More » https://plumbingmarketing.net/lets-build-your-2020-internet-marketing-plan Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » https://plumbingmarketing.net/how-plumbing-nerds-is-up-800k-year-over-year-2-7m How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » https://plumbingmarketing.net/how-pac-plumbing-from-4-trucks-to-6-trucks-over-the-past-12-month How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » https://plumbingmarketing.net/cellino-plumbing-interview Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-paul-the-plumber-plumbing-hvac-marketing-success Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-kayla-from-polestar-plumbing-heating-air Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-brian-sloan-from-tr-miller-hvac-success Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » https://plumbingmarketing.net/from-zero-to-4m-in-less-than-2-years-a-plumbing-and-hvac-success-story From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » https://plumbingmarketing.net/how-this-plumber-in-houston-texas-is-marketing-his-way-to-success-richard-saad-of-nicks-plumbing How This Plumber in Houston, Texas is Marketing His Way To Success. Richard Saad of Nick’s Plumbing August 27, 2018 1 Comment Read More » https://plumbingmarketing.net/trevor-flannigan-helped-grow Interview with Trevor Flannigan - How He Helped Grow a $20M Plumbing HVAC Comany July 19, 2018 No Comments Read More » https://plumbingmarketing.net/repeat-referral-business Build a Referral System To Get More Repeat and Referral Business, with Brian Kaskavalciyan of gFour Marketing June 21, 2018 No Comments Read More » https://plumbingmarketing.net/josh-kelly Maximize Marketing Efficiency and Online Reviews for Your Plumbing Business with Josh Kelly from Parker & Sons and Creator of RevuKangaroo June 11, 2018 No Comments Read More » https://plumbingmarketing.net/kevin-cohen-plumbing How A $5M Plumbing Operation Dominates Its Market, with Kevin Cohen June 5, 2018 No Comments Read More » https://plumbingmarketing.net/peterman-hvac How Peterman Heating, Cooling & Plumbing grew to $10M - Interview with Chad Peterman April 30, 2018 No Comments Read More » https://plumbingmarketing.net/interview-with-kevin-wolf-how-he-grew-to-50-trucks-16m-per-year Plumbing Success in a Smaller Market with Kevin Wolf of Laney’s Heating and Cooling April 17, 2018 No Comments Read More » https://plumbingmarketing.net/marketing-secrets-of-a-30m-plumbing-hvac-electrical-business-titan Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan April 4, 2018 No Comments Read More » https://plumbingmarketing.net/jeff-heger Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from January 16, 2018 No Comments Read More » https://plumbingmarketing.net/diverse-marketing-tactics-that-work-for-any-plumbing-and-hvac-company-with-greg-joyce-of-schuler-service Diverse Marketing Tactics that Work for Any Plumbing and HVAC Company with Greg Joyce of Schuler Service December 19, 2017 No Comments Read More » https://plumbingmarketing.net/meridian Marketing Secrets of a $5M Plumbing, Heating, Cooling, Electrical & Remodeling Company - The Meridian Company October 12, 2017 No Comments Read More » https://plumbingmarketing.net/al-levi-how-to-systematize-your-plumbing-or-hvac-business Interview with Al Levi - How to systematize your Plumbing or HVAC Business August 29, 2017 No Comments Read More » https://plumbingmarketing.net/mitch-kenney How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... August 19, 2017 1 Comment Read More » https://plumbingmarketing.net/interview-with-christian-devlin-how-devlin-plumbing-grew-from-180k-to-1-5m-in-less-than-3-years Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing July 28, 2017 No Comments Read More » https://plumbingmarketing.net/how-to-systematize-your-plumbing-hvac-business How to Systematize your Plumbing & HVAC Business May 1, 2017 No Comments Read More » Your 2017 Online Marketing Plan for Plumbers & AC Contractors (SEO, PPC, Social Media & More) December 16, 2016 1 Comment Read More » https://plumbingmarketing.net/list-of-the-fastest-growing-plumbing-hvac-companies-in-the-usa-2016 List of the Fastest Growing Plumbing & HVAC Companies in the USA 2016 September 23, 2016 2 Comments Read More » https://plumbingmarketing.net/kimberly-kean-gene-johnson-plumbing Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually August 5, 2016 1 Comment Read More » https://plumbingmarketing.net/interview-with-al-levi Interview with Al Levi July 29, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-use-radio-to-market-your-plumbing-or-hvac-business How to use Radio to market your Plumbing or HVAC business July 25, 2016 No Comments Read More » https://plumbingmarketing.net/how-to-drive-more-repeat-referral-business-in-your-plumbing-or-hvac-company How to drive more Repeat & Referral Business in your Plumbing or HVAC Company July 25, 2016 No Comments Read More » https://plumbingmarketing.net/brian-kaskavalciyan Interview with Brian Kaskavalciyan - How he grew to 100 trucks July 12, 2016 No Comments Read More » https://plumbingmarketing.net/gene-slade Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit June 27, 2016 No Comments Read More » Your 2016 Internet Marketing Plan for Plumbing & HVAC Businesses January 12, 2016 No Comments Read More » Interview with Gene Slade Jr of AirGenie - How he made the INC 5,000 in his HVAC Business December 11, 2015 No Comments Read More » Discover How Mike Agugliaro Has Grown His Business From $1 Million to Over $23 Million in just 10 years August 11, 2015 No Comments Read More » See How Morgan Miller Plumbing Uses Social Media Marketing for the Ultimate Return on Investment July 16, 2015 No Comments Read More » How Dan Dowdy of S&D Plumbing grew his business $1M over the past three years February 2, 2015 2 Comments Read More » How Greg Joyce grew his plumbing business to $2.8 Million and is up 30% this year May 30, 2014 No Comments Read More » Marketing Interview with Joe Crisara of Contractor Selling January 24, 2014 No Comments Read More » Plumbing Marketing Interview with Daniel Cordova - Fastest Growing Plumbing Company in the US December 11, 2013 1 Comment Read More » How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing July 15, 2013 2 Comments Read More » Larkin Plumbing - Marketing Interview with Mark Larkin April 23, 2013 No Comments Read More » Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach March 25, 2013 No Comments Read More » Interview with Scott Gregg - Author of Profitable Plumbing January 24, 2013 1 Comment Read More » Crystal Blue Plumbing Marketing Interview December 17, 2012 1 Comment Read More » Marketing Fundamentals for your Plumbing Business November 13, 2012 7 Comments Read More » Plumbing Marketing Interview with Mary Jean Anderson of Anderson Plumbing, Heating & Air October 24, 2012 8 Comments Read More » Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici October 8, 2012 No Comments Read More » Plumbing Marketing Interview with The Clean Plumbers® October 2, 2012 5 Comments Read More » Plumbing Marketing Podcast - Intro Episode September 29, 2012 No Comments Read More » CONNECT WITH JOSH
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews at https://plumbingmarketing.net//. To subscribe via iTunes go to https://podcasts.apple.com/us/podcast/plumbing-marketing-tips-ideas/id567572017 Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are postedsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post Interview with Brian Kaskavalciyan - How he grew to 100 trucks appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit | 27 Jun 2016 | 00:23:27 | |
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Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit
On this episode of the Plumbing & HVAC Marketing Profits Show we take you to a special training on how you can drive more Repeat & Referral business in your Plumbing or HVAC Business.
Plumbing & HVAC Marketing Podcast
On this episode we had the opportunity to interview Gene Slade live at our studio in Miami, Fl. He shares some amazing insights on how he was able to grow his HVAC company from Zero to $3M in just 6 years…making the INC 5,000 List twice & then sell the company for a nice profit. You can watch the live interview below: HOW DO THEY ENGAGE WITH CUSTOMERS VIA SOCIAL MEDIA?He shares some great ideas & strategies for quickly growing your Plumbing or HVAC business
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are posted Get a free LeadFlow Acceleration SessionIf you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. You can Review The Transcript of the Interview Here: Josh Nelson:This is Josh Nelson. I want to thank you for joining me on this episode of the plumbing and HVAC marketing podcast. Real excited to have back with me today, Gene Slade from the Lead Ninja, who, I just think is an amazing success story. He ran and built his business, the Air Genie in [inaudible 00:00:43] Springs for about six years and was able to grow it to the point where he hit the Inc. 5000 list two years in a row and has kind of had the full entrepreneur’s journey in that he grew it, he saw the success, he was able to sell it, kind of enjoy the fruits of his labor … Gene Slade:For a little while, at least. Josh Nelson:A little while. The entrepreneur never is ready just to sit back and throw their feet up. Kudos on that success. And now, has taken that knowledge on how he did that, because it’s different. It’s quite a bit different than the average HVAC company’s marketing strategy and developed a business where he’s actually implementing that for other plumbing and HVAC companies and seeing tremendous success. I interviewed him for the podcast about a year ago, now. Since then, he started to work with a number of the other listeners to this podcast. It’s been such a big success, I wanted to bring him back live in studio here where we can really drive deeper, hear some of the success and the results. Let me just welcome Gene to the podcast today. Gene Slade:I’m excited. Love Miami. It’s awesome Thanks for having me. Josh Nelson:Absolutely. Thank you for coming. Just, let’s start, tell us a little bit about your background. How you got into the HVAC business in the first place. Gene Slade:I was forced into it. My father owned his own heating and air conditioning company. Started it when I was 11. He said, “Boy, if you want food, you want clothes, come to work.” I began as a helper. By the time I was 14-15 years old, I was leading an installation crew. I had a driver. Shortly after that I got into management and then sales and ended up starting my own HVAC company. Never really wanted to do that, but I found myself in a position where I kind of was forced into it. That’s how my whole journey began as an entrepreneur. Josh Nelson:You kind of started doing it at an early age, then you started the company. Was it an overnight success? Did it take a little while to build it up? Gene Slade:We had success right away. Right away. I think the reason we had success, I know the reason we had success was because of the radio program that we did. I learned how to do the radio program at another company that I was a general manager for. It really launched our business from day one. It was just, it was not any waiting. We didn’t have to wait for leads or any build-up. It was just bam! Josh Nelson:You were able to be a launch success right out of the gates. Gene Slade:Right out of the gate. Josh Nelson:Tell us, just kind of tell us, at its peak, how many technicians, approximate revenue, if you could speak to that at all. Gene Slade:We had somewhere in the neighborhood of 24 people on staff in total. That’s under the roof and out in the field. We were a little over $3 million. We started and built and sold the company within six years and a day. The thing that’s important to mention about the revenue itself is that we were mainly a service company. We weren’t an installation company. The final year, we only did $1 million in replacements. We did over $2 million in indoor air quality and just maintenance work. Capacitors, hard starts, all that stuff. Josh Nelson:Which is really where the profit is in this business. Gene Slade:Yes. Yes. I never really wanted to have an installation company. I missed out on a lot of revenue. Installers are a different breed. Josh Nelson:It’s a totally different animal. Gene Slade:Yes. Absolutely. Josh Nelson:That’s amazing. We’re going to talk about the radio stuff. I know you’re listening to this going, “I want to learn more about that.” We’re going to get there. The foundation of this whole podcast is what does it take to have an effective marketing strategy for your plumbing or HVAC business. Being a student of Dan Kennedy and the godfathers of direct response marketing, they always taught that it’s about the market, the message and the media. The market being, who are you going to sell to and who is that target audience that you’re selling your services to. The message. What are you going to say. How are you going to position yourself so that you stand out and those people want to choose do to business with you. The media is how you get that message out to get those customers contacting you. If you don’t mind, just kind of break down, in that order, who was the market that you were targeting, what was the message that was different and then, how did you, what media did you use to get that message out? Gene Slade:The market was middle to upper income, conservative talk radio listeners. We would target AM radio first. The stations that people like; Rush Limbaugh, Glen Beck, Sean Hannity, Michael Savage, Laura Ingram, all those people because the people that listen to those stations typically have got a little bit more disposable income and they crave comfort. They despise the inconvenience of the breakdown and the time that’s missed with that. That was the market that we were targeting right out of the gate. Josh Nelson:Interesting. That’s very specific. Now, you guys have heard me do this interview with countless plumbing HVAC companies now. A lot of times it’s homeowners that are 55 plus that have a certain disposable income. He’s talking more about the psycho-graphics and very more specific targeting of that. It’s an interesting perspective. Gene Slade:After that, we picked up sports radio. ESPN Sports Radio. We had mad success on that. Josh Nelson:That’s been as effective as the conservative group? Gene Slade:It’s been very, very effective. We actually even picked up a country station that we simulcast at the same time. That was pretty impressive, the results I got from that as well, from a number of callers calling into the show perspective. Josh Nelson:Very interesting. Gene Slade:Since then, we’ve even jumped onto some of the religious stations. Christian radio stations. We’ve had some success there as well. Josh Nelson:Very interesting. That’s the market. Let’s talk a little bit about the message. What were you saying that would make them choose you guys? Josh Nelson:We’re talking about maintenance. The programs are about maintenance. Why you should have your heating and air conditioning system maintained on a regular basis. Or, why you should have your plumbing system inspected. Make sure that you’ve got the right hoses on the back of your washing machine so they’re not squirting all over the place and busting on you. They’re essentially just a garden hose. Think about that for a second. We talk about maintenance of the home indoor air quality, the effects that negative, the effects that nasty air can have on you. Molds, mildews, dusts, all the allergens and stuff like that in the air. For plumbing and water treatment, we really focus heavy on what’s in the water; the chlorines, the fluorides, the heavy metals, all of those things. We talk about all that stuff and then we give the customer an opportunity to have us come out. Backing up a little bit, we talk about that stuff, but we also talk about what it’s going to look like when the technician arrives; how he’s going to park in the street instead of backing up in their driveway and leaking oil all over their driveway, how he’s going to put on shoe covers and respect their property, all of the things that he’s going to do when he’s there and the time frame that it normally takes. Most of these customers have had what I call the “drive-by” maintenance. A guy comes up, pulls in the driveway, 30 minutes later, he’s out of there, spinning his wheels. We talk about drug testing, background checks. That stuff is what customers want. It sells. Josh Nelson:That’s kind of the message, right? The message piece. Gene Slade:Yes. Exactly. After that, we just give them an opportunity to not play Google Roulette. No offense. Or, Yellow Page Roulette. But, to get us to come out there. Somebody that they know is going to deliver that product that they want. We give them an insane offer. For my first year and a half to two years in my business, I went out for free. For free. I’d go out and spend an hour and a half, two hours, doing it for free. My average ticket was $1032.00 without selling equipment. $1032 bucks. People would go, “Oh, people just want something for free.” Not when I’m talking a conservative talk radio listener that’s 35-65, middle to upper income. They appreciate that value. They appreciate when something’s done right. There’s almost a sense of obligation. Once you’ve performed that service work for them … Josh Nelson:The principle of reciprocity. Gene Slade:Right. Josh Nelson:Do something for somebody and they want to do something back. Gene Slade:We would create a list. That list had three things on it. The things that were mandatory, things that had to be done right now. The middle of the list, Charlie Greer calls it the paper towel close. He’s one of my mentors, that’s how I learned it. The middle section on that list were things that were going to need to be done in the near future. Then, the stuff at the bottom were things that would be just really nice to have. You got to do this stuff. This stuff will have to be done in the near future. This stuff down here, that would be really nice to have. If you’ve got the money, it will never be cheaper than it is today. Josh Nelson:Nice. A lot of people would, you’d go in there for a free check-up. Then, when you’re in there, you present those three options. Some people will chose one or two and some, higher-end, will, “Let’s take care of this whole thing.” Gene Slade:Right. I mean, all of my guys were trained on exactly what to say when they walked up to the door. How to walk up to the door. I come from the Airtime 500 School. I learned a lot of that stuff from them. All the guys are trained so that it’s like a McDonald’s experience every time they go in. Two years from now, somebody goes it, it’s going to be the same thing. Then, they let the customer know upfront, “As I’m going through your system, should I find any deficiencies, you want me to share them with you?” We get permission for that upfront and then we present the same list, every single time. That was one of the things that enabled us to really have major success. We weren’t going out there, my guys weren’t just going out there and winging it every time. They followed a system. Josh Nelson:This is really cool stuff. It’s a little bit different than what a lot of you guys are doing. Like you said, you know that we’re internet marketing and SEO company. It’s very directional advertising. We’re waiting for the customer to know, “I got a problem. My water heater is broken. I’ve got this burst pipe.” We’re waiting for them to be in that urgent state. The only sliver of the market we can tap into are the people that have an urgent need. Where, there’s a lot more people and a lot more homeowners that may or may not have an urgent need, but there’s a problem. There’s an issue with the water quality. There’s an issue with the air quality. Using his educational-based radio programs, he’s tapping into that customer before they’re at the urgent state, and creating demand that otherwise wouldn’t exist in the market place. Gene Slade:Exactly. It’s an infomercial. Josh Nelson:Extremely powerful. Let’s talk about media. What types of media did you use to get this message out to market? Gene Slade:For my company? Josh Nelson:Yes. Gene Slade:I tried a lot of different kinds. The only thing that really seemed to work for me, because I didn’t know a Josh Nelson at that time, was the AM radio. AM and FM radio. 90, I think I spent $1.3 million on radio in the six years. Josh Nelson:Wow. Unreal. Radio is pretty much it. You weren’t doing Yellow Pages or any of that other stuff, or you had a little bit of that? Gene Slade:I spent just under $100,000 on other things. The local town magazine. I’d get the centerfold page spread in that that cost me $12-1,500 bucks. If I was lucky, I’d get 10, 12, 14 leads a month. That’s not even enough for one technician to run on a weekly basis. I know the struggles out there for contractors that are trying to grow. You need 60 new calls a month just to put one technician on the road. You’ve got to package this and this and this and this and this, if you don’t have somebody like you or me who can pull in 100 or 200 leads in a month. It’s really hard to grow, especially if you’re not selling service agreements. Josh Nelson:Right. Gene Slade:That was the real key. Josh Nelson:Okay. Every customer turned into a repeat revenue stream for you. Gene Slade:They turned into two more appointments. That’s what a lot of people don’t get. They’re not focused on that maintenance agreement. I might spend $100-$150 bucks to get in that door for that first customer. If I don’t sell the maintenance agreement, I got to spend $300 buck or $200 buck to get two more appointments next year for that same technician to run. I had a very competitive maintenance agreement program. Very competitive. That would lock people in for another two appointments so I didn’t have to go out and market those appointments. That was what enabled me to leverage my business and really, really grow. I mean, add a new truck, once a quarter for five years. Josh Nelson:Wow. Really, this is a marketing show that we’re on. He’s talking about things that are a couple steps beyond just marketing. Having the strategy, like what he’s talking about, where you’re not just going in for the emergency call, but you’re going in with a systematized process. Here’s what we’re going to say. Here are the problems we’re going to uncover. This is how we’re going to present it. Then, we’re going to get them, not for a one time buyer, but on a maintenance program where it becomes a recurring opportunity to get in that home. He can spend a lot more to get that first call than you can because he’s got that strategy in place. Gene Slade:That’s now all part of the Lead Ninja System. Josh Nelson:Awesome. Gene Slade:The presentations that my guys would give, they’re all part of what we package and give as, I don’t want to say a freebie, but we don’t charge any more for that knowledge and that expertise, descripting. We have audio messages. All the scripts are on audio for technicians of my clients … Josh Nelson:To hear the inflection. Gene Slade:Yes. To drive around and listen to the tone, the inflection, the rhythm, the cadence. Josh Nelson:Nice. Powerful. Gene Slade:Now we’re coming out with all of that same stuff on video. It’s the trifecta. You’ll have it in writing. You’ll have it on audio and you’ll have it on your Iphone. Josh Nelson:It’s really more than just a lead generation strategy? Gene Slade:Oh yes. You and I can generate 100-200 leads for a customer in a month, right? But, unless they are able to monetize those, unless they are able to bring back the dough, forget it. You’re not going to be able to sustain spending money on marketing. You’ve got to close. Josh Nelson:It’s the lead, then. It’s the strategy. It’s really the business model that’s going to position you for success. Gene Slade:Absolutely. Josh Nelson:Good Stuff. We kind of had dipped our toe in it. Tell us what Lead Ninja is and what you , I know we talked about it, but give me the high level overview. Really what you bring to the table for that plumbing or HVAC company. Gene Slade:Depending on the market, we normally work in markets where we’ve got 400,000 people or more. That’s really our target market, if you will. What we actually do is create a radio program based on the $1.3 million I spent. You know, I did a lot of radio shows that didn’t work. Josh Nelson:Some split testing there, right? Fail, fail, fail. Wait, this one works kind of a little better. Gene Slade:Exactly. Believe it or not, one of the shows that I did was such a success that I ran it for 5 years. Josh Nelson:Oh Wow. Gene Slade:Same show. Twice a week, every weekend. It would produce, produce, produce. That was how I realized that it wasn’t the content that was going to get me the customers, it was the right message. It was learning what people wanted to hear, learning what they needed to hear. Then, finding another place to distribute that. There’s a guy named Larry Wingit. I don’t know if you’ve ever heard of him. He’s the world’s only irritational speaker. He says that it’s easier to get a new audience than it is to get a new speech. Josh Nelson:Interesting. Gene Slade:I found that to be very true. I took the principles that I learned from those shows and now, I just insert a company name, insert a new telephone number and I duplicate that for air conditioning, plumbing, water treatment, solar companies, all over the country. Josh Nelson:Very interesting. You’re able to put together a radio show, put it on the radio to the right audience, based on your experience, in their market and kind of generate those leads for potentially, you, as a listener or a viewer. Gene Slade:Yes. Exactly. We do all of the negotiating and buyings of the radio. The money doesn’t come through Lead Ninja. Our clients pay that directly to the radio stations. Josh Nelson:The media buy. Gene Slade:Right. Since I’ve been doig this for 10 years, I know where the radio companies are going to start and I know where we can get to. I can save my customers a ton of money. Recently, we bought a spot that’s a one hour spot that a station in Dallas wanted $3,500 for, for an hour. We were able to get it down to $2,500 and get an additional 20 free commercials throughout the week that also drive business for that customer. We’re able to leverage some of that experience and really keep the cost per lead down for those clients, especially in the biggest markets. That’s where we see our lowest cost, really. Josh Nelson:Okay. It’s a radio program, the selection of the media, actually scripting the message and then, it sounds like some of the follow on stuff to actually make it work and understanding the strategy. There’s more strategy to this than there is just spending some money on radio ads. Gene Slade:Absolutely. Part of the Lead Ninja System is helping provide the information that the technicians are going to need in order to communicate with the customer. We provide the communications training as well. It’s not anything that we charge any extra money for. It just comes with the package. Josh Nelson:Outstanding. Talk to me a little bit about, now that you’ve run this for both plumbing and HVAC companies, some of the successes. How is this working out in the marketplace? Not just for you, Gene, but for some of the other clients that you’ve implemented for? Gene Slade:Just to protect the names of the people that are out there that I’m working with. In one instance, I was talking about Dallas. I’ve got a contractor in Dallas that the year before he reached out to Lead Ninja. He was a newer business. He’d done $600,000 in revenue for that year. Pretty respectable. Josh Nelson:Not bad. Not bad. Gene Slade:Pretty respectable. He was hesitant to get on Lead Ninja System. Actually, he heard the podcast that we last did. He called us from that. I just talked to him two days ago. It was the 7th of the month. He’d done $100,000 for the month. Josh Nelson:For the month. Gene Slade:In seven days. Seven days. He’s tracking at about $3 million right now. Josh Nelson:It totally changed his business completely. Gene Slade:In seven, six months, he went from $600,000 to tracking at over $3 million. That’s 5X. Josh Nelson:That’s unbelieveable. Gene Slade:5X, in six months. It was immediate. Josh Nelson:That’s really the reason I wanted to get Gene back. This is the reason I wanted to get this to you and really to more other plumbing and HVAC companies, because I’m seeing this type of success happen. It’s completely different than what’s really available on the marketplace. That’s really why I wanted to emphasis this a little bit more heavily. How about an HVAC example? Gene Slade:That was HVAC. Josh Nelson:That was HVAC. How about a plumbing example? Gene Slade:Plumbing. I’ve got a contractor in Greenville. Our media buy is about $900. That’s what we’re spending on the radio. I told him, we should be looking at somewhere between 9 to 18 new customers a week. The very first weekend, he said that his phones started ringing before we gave out the telephone number. Josh Nelson:People were looking it up somehow? Gene Slade:I don’t know. They found him. They were like, “We’re listening to the radio. You’re the kind of company that we want to do business with. Can you come out and take care of us.” He said that he was prepared … a lot of us contractors have spent money on advertising. We get these advertisers that tell us, “You know, it’s going to take some time for this to build up. It could take 60-90 days before you really see any results.” He was sitting there with his wife ready to answer these phones and he says, “Sweetie,” they’re praying about it and everything, he says, “Sweetie, I just want you to know, I’m prepared for there to be no calls today.” Josh Nelson:Despite the investment and the build up and all that sort of stuff. Gene Slade:Yes. By the end of the hour, they’d had 33 telephone calls. Josh Nelson:Were they prepared to handle those calls? Gene Slade:They were struggling. They were really struggling to try to answer them all. We coached them afterwards. Everything’s recorded through call recording software. We were on the phone with them, going back and forth, going, “Okay. Listen. You’ve got to log on, see anything that you’ve missed. Listen to the messages. Listen to the call recording. Make sure you got everybody.” I mean, they were like, he’s calling me after the show going, “This is unbelievable. Just unbelievable.” Josh Nelson:Wonderful to have that kind of impact. If you think about the impact it has on his family and his team. Gene Slade:That’s the whole thing. It’s not just him and his wife. It’s his team. The possibility now, especially with some of the training that we provide the technicians, I mean, I’ve seen guys that made $40,000 a year in installation that are now making a quarter million dollars a year as technicians. Josh Nelson:Nice. That’s really what it’s all about, touching lives. Gene Slade:Changing them, man. Forever. It’s teaching somebody how to fish. Josh Nelson:That’s beautiful. That’s beautiful. I’m really excited about this program. I’m excited about the impact that it’s having. I think it might be a great fit for you if you’re looking to drive more leads, if you’re looking to drive more calls. Maybe you’ve tapped into the internet to the fullest extent and you’re doing other things. I’m certainly not saying not to do that stuff, but this is a great additional strategy that’s completely different than what most of your competition is doing. If somebody wants to talk with you or someone on your team and learn about how they might be able to implement this, what’s their next best step? What should they do? Gene Slade:I’d go to leadninjasystem.com. Put your contact information in and somebody will call you. Josh Nelson:So, that’s leadninjasystem.com. You’ll gain access to him. I’m sure there’s additional details on the program. Probably your next step is to get in touch with someone at Lead Ninja. Let them talk with you about how this would apply to your business and take it from there. Gene Slade:Yes. Josh Nelson:Awesome. Thank you so much for joining us on this, on this edition of the Plumbing and HVAC Marketing Podcast. I hope you’ve gotten value from it. If you’d like to learn more, if you’d like to subscribe to future episodes, you can find all the details on this page. Again, that’s plumbingmarketing.net. Here with Gene Slade. Awesome stuff. 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Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are postedsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Your 2016 Internet Marketing Plan for Plumbing & HVAC Businesses | 12 Jan 2016 | 01:27:33 | |
Happy new year! I hope you had an amazing 2015, enjoyed your holiday break and are ready to rock it in 2016! I'm sure you have set your goals and possibly updated your business plan in preparation for this new year...but have you updated your Internet Marketing Plan? The internet is a fast moving target. On this episode we outline exactly what you should be doing online in 2016 for maximum impact in terms of Exposure, Leads & Profitability. Additional Resources Mentioned on this Episode: Your 2016 Internet Marketing Plan Checklist Work though this checklist to identify areas for improvement & get clear on what you need to focus on in 2016. Our team developed a list of the most commonly searched Plumbing & HVAC keywords. It's essential that you understand what your customers are typing when they look for you so that you can build your Online Marketing Strategy around the right keywords. You can download the list here. This framework outlines the exact elements required for transforming your website from an online brochure to a lead generation engine! Using these powerful and proven elements to build trust and authority with your visitors and compel them to take action can result in 2, 3 or even 10X more conversions (leads and calls)! If you would like to have me and my team personally review your internet marketing plan for 2016 and show you where your ranking, where there is room for improvement and how we can work together to make 2016 your best year ever and finally get your internet marketing right. Then schedule your strategy session now. The post Your 2016 Internet Marketing Plan for Plumbing & HVAC Businesses appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Interview with Gene Slade Jr of AirGenie - How he made the INC 5,000 in his HVAC Business | 11 Dec 2015 | ||
On this episode of the Plumbing Marketing Podcast we had the opportunity to interview Gene Slade Jr of AirGenie. He shares his incredible story of how we was able to grow his Air Conditioning Installation & Repair (HVAC) company from Zero to over $3M per year in just a 6 year period and make the INC 5,000 Fastest Growing Companies List two years in a row (2013 & 2014)! He then went on to sell the company in 2014 completing the ultimate entrepreneur's life cycle.
The most interesting part of Gene's story is that he employed a completely different and outside the box marketing approach to generate highly qualified leads that drove consistent and predictable high profit sales in his business. In the interview he reveals how he was able to leverage Radio in a non-conventional way to propel his company. Listen to the interview now: If you want to learn more about Gene Slade Jr, his program and how he can help you implement these types of strategies in your business you can go to www.theleadninja.com. Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here.
The post Interview with Gene Slade Jr of AirGenie - How he made the INC 5,000 in his HVAC Business appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Discover How Mike Agugliaro Has Grown His Business From $1 Million to Over $23 Million in just 10 years | 11 Aug 2015 | ||
On this episode of the Plumbing Marketing Podcast we interview Mike Agugliaro of Gold Metal Service. He shares some tremendous insights on how he's grown his company from $1M Annual Sales to over $23M per year and a team of 130 employees all in the past 10 years. It's an amazing story with clear ideas that you can learn from to accomplish amazing results in your Plumbing or HVAC business. You can watch the Marketing Interview with Mike below: Discover How Gold Medal Service Has Grown Their Business For $1 Million a Year to Over $23 Million in Annual RevenueMike Agugliaro, founder of Gold Medal Service, is not your typical contractor. In fact he isn’t your typical marketer either. His aggressive and in-depth approach to advertising has taken his business from a $1 million a year operation to over $23 million in annual revenue…and the number just keeps rising. Only 10 years ago Agugliaro and his partner were working Monday through Sunday, clocking in an ungodly amount of hours each week, and weren’t even close to where they wanted to be. They were tired, frustrated, and had quite enough of this type of lifestyle. Now Gold Metal Service, which is a full-service plumbing, heating, cooling, and electrical company, has 100 trucks on the road and more than 130 dedicated employees. They are currently grossing an astounding $3 million per month. The key to marketing is knowing your audienceAgugliaro considers company advertising a “strategic game of chess.” You have to know your audience down to what magazines they read, what kinds of things they shop for online, and even the types of cars they are more likely to drive. His ideal customers are middle class homeowners with an age range of 40 to 65 years old who probably have children in high school or already on their way to college, and perhaps even elderly parents currently living with them. These people are willing to foot the extra cash to ensure that the job is done right and their residence and family are taken care of. Agugliaro says, “The reason why you laugh at a joke is because you can relate to the material.” Whether we are talking about your website, a Yellow Pages ad, or direct mail (to name only a few), you need to have personalized content that taps into your audience’s reality. Your content must speak to their wants, needs, and fears and should ultimately prepare them for the future. You don’t just want to generate leads…you want to close them. Also, never forget to communicate with your current customers; because once they have purchased your goods or services the best thing to do is ensure that they keep coming back by remaining top of mind. With a whirlwind of information flowing effortlessly from his lips Agugliaro continues with another metaphor, “Imagine a football field filled to the brim with a sea of yellow balls, all you would be looking at is just one overwhelming color, until you toss a back ball in the pile and everything changes.” You want your company to be that black ball…a pioneer amongst every other service provider out there. The mindset of exponential growthWhile Agugliaro does invest his dollars in Pay-Per-Click advertising and considers it very helpful in generating more business, he also puts a lot of faith in more old school approaches like direct mail and the Yellow Pages. Customers and prospects want something tangible and although online marketing is great there may be other reasons why people are viewing your website besides simply opting for a service. And once you build up your company enough you can then start to take advantage of other mediums like billboards, television, and radio. “It’s all about your mindset,” explains Agugliaro when referring to the staggering growth of his company. “If you think you are just a $100,000 business then that is all you will ever be.” In other words, get past those mental roadblocks, eradicate your boundaries and become what you have always dreamed of. You won't want to miss this interview. It is chalk full of great information. Please post your comments & follow up questions below! To learn more about Mike & his his program:
Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. If you would like to talk with us about your Marketing Strategy and how we can work together to take your Plumbing or HVAC Company to the next level . . . Give us a call at 866-610-4647 OR Click HERE to schedule a time to talk. The post Discover How Mike Agugliaro Has Grown His Business From $1 Million to Over $23 Million in just 10 years appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| See How Morgan Miller Plumbing Uses Social Media Marketing for the Ultimate Return on Investment | 16 Jul 2015 | ||
On this episode of the Plumbing Marketing Podcast we talk to owner Jeff Morgan of Morgan Miller Plumbing and marketing director Tosha Everhart to see how they have grown their business into the multi-million dollar company it is today. With 18 years in business and 12+ trucks on the road, Morgan Miller Plumbing is no stranger to industry success. It was in 2011 that they realized it was time to up their Internet marketing game and bring someone on board that would help generate a lot more business via digital advertising outlets like television, Pandora radio, banner ads, Yelp, and social media. That is when Morgan Miller Plumbing hired rock star Tosha Everhart to run their campaigns. Since 2012 Morgan Miller Plumbing has increased their revenue from $1.7 Million to almost $2.7 million in 2015 and aside from their excellent work record they have attributed a lot of their success to social media and community networking. Morgan Miller Plumbing has taken some risky but ingenious steps on Facebook setting the mold for what other companies should be doing but are too afraid to try and the results have been significant. Through Facebook advertising they have seen a 39X Return on Investment and are now hiring almost all of their new technicians via Facebook marketing. They've done so well in fact that they were featured on Facebook Business as a marketing success case study. Morgan Miller Plumbing has its own personality and that is exactly what they like to highlight on social media. People get a great understanding of who they are as people and as a company and everyone seems to love what they see. Morgan Miller Plumbing was even handpicked by Facebook to be one of twelve small businesses to personally visit their headquarters in Palo Alto as part of their involvement with the Small Business Council. They have the inside scoop on what's working and share it with you here. Watch the interview now:You won't want to miss this interview. It is chalk full of great information. Please post your comments & follow up questions below! Be sure to check them out online, review their Facebook Page and model their success:
Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. If you would like to talk with us about your Marketing Strategy and how we can work together to take your Plumbing or HVAC Company to the next level . . . Give us a call at 866-610-4647 OR Click HERE to schedule a time to talk. Plumbing Marketing Interview ‑ Morgan Miller Plumbing Announcer: The Plumbing Marketing Profits Podcast. Interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today's economy. Hear directly from the most successful leaders in your business, and discover what they are doing to keep their phone ringing, trucks running, and businesses booming. With your host, Josh Nelson. Josh Nelson: Well hey everybody, this is Josh Nelson with The Plumbing Marketing Profits Podcast, and I'm really excited to be able to interview Jeff Morgan and Tosha Everhart of Morgan Miller Plumbing. They've done some amazing things with the growth and advancement of their company. They were recently featured on Facebook Business' case studies as a company that's just rocking it with Facebook advertising. When I saw that I knew I had to do whatever it took to get an interview scheduled and set up with these guys. I'm very excited to introduce to the call, Jeff Morgan, who's the owner and president of Morgan Miller Plumbing, and Tosha Everhart, who's the marketing director. Thank you guys so much for joining us. Jeff Miller: You're welcome. It's an honor. Tosha Everhart: Thank you for having us. Josh: Absolutely. I've also got on the call, Steve and Michelle, who are part of our team, but they also run The Social Plunge Podcast, which you may have heard online on iTunes. It really talks about leveraging social media within your plumbing, or HAVC business. Say hi, Steve and Michelle. Steve: Hallo. Michelle: Hallo. Jeff: [laughs] Josh: Let's go ahead and dive right in, and learn a little bit more about Morgan Miller Plumbing, and get some of the background. If you guys don't mind, tell us a little bit about the company, the demographics, how long you've been in business, number of trucks, that type of thing. Jeff: We've been in business 18 years. We've got 12 service vans on the road, and that is growing daily it seems. Josh: Wow. Jeff: Thank you. We're a residential and commercial service, and emergency repair company. Tosha: We got a new construction. Jeff: The new construction is not something that we do. We don't even do a lot of remodel work anymore. Mainly our revenue is from service, and emergency repair. Our revenue for 2015, is projected to be somewhere in the 2.5 to 2.75 million. Last month, we had our biggest month since our history. We did right at 300,000. Josh: Wow. Congratulations. It's so exciting to be part of a vibrant growing business, huh? Jeff: Yeah. [laughs] Tosha: Thank you. It's exciting, and stressful, and sad, and a lot of emotions all at once. [laughs] Josh: To give us a sense of the growth. I know that there's been a consistent growth over the years. Sounds like there's a velocity point, where you guys started to see greater growth than ever. At what point do you feel like that shift took place where things started to accelerate a little bit? Jeff: 2012, 2013 is when we really started to start to have to hang on. The last two‑and‑a‑half to three years. Josh: OK. If we look back at 2011, what do you think your approximate revenue was at that point? Jeff: 1.7, 1.8. Josh: Wow, OK. You've gone up by about a million dollars just over the last couple years in revenue, which is phenomenal. Jeff: Thank you. Josh: There's two ways to go about growth. There are certain companies that you hear about that they get aggressive with market. They grow, but they didn't have the people. They didn't have the systems. It winds up hurting them as opposed to you guys had a long enough history that it sounds like you really had the right people and the right systems in place to manage that level of growth. Jeff: We've had our ups and downs, Josh, over the last 18 years certainly. We used to do a lot of new construction. That burned us even before 2008, which was the year that everything started falling around the country. We certainly punted, took a look at what we were doing, and now we're all about the hiring. That is difficult. It's hard to find the people that fit our model. We're not easy to work for. We like that, but we do have a lot of fun. There's just certain people that fit our lifestyle. I don't know if I'm explaining that. Tosha: Our company culture more or less. Jeff: Yeah. Josh: Since we're on the topic, what are some of the aspects of the Morgan Miller culture? Jeff: It can't be about yourself. It's always got to be about our vendors, our customers, and our associates. We're looking for men and women that are career‑oriented instead of, "I just want a job." They seem to want to invest more of themselves in the company that way. We find those people. If they don't fit, we don't really let them stay very long. Tosha: We're very big on transparency. For transparency it's a big umbrella. I mean the transparency of your family, the loyalty, the motivation, the personality aspects in general. Transparency is something and being very empathetic are two of our very huge umbrellas. We need to see that you project those things for us because the founding people who have been here, have built this, and are running it now, we all show that. We can pretty much determine, within your first 90 days, if you have those characteristics that we are looking for. We will know in your attitude and there are things we hear from customers to follow up and everything of that nature. Jeff: That's really a big part of the success of the company outside of just marketing is getting the right people on board and knowing what you are about and the type of person that you need to get so that you can continue to not just grow the company, but provide exceptional service and have some sustainability to what you are doing. Jeff: We've learned the hard way, we can only charge as much as our service is good. Our service is only as good as the weakest link on the team. Jeff: As we talk with successful plumbing and HVAC contractors across the country, that is one of the biggest challenges that these companies are facing. As they grow, they know that they can provide the service, but getting good technicians, getting them trained and making sure that they are providing the type of service that the company was built on is a major challenge. I know you guys have some cool things that you are doing with Facebook advertising to attract, and I'm excited to talk about that a little bit later in the interview, because I know that that is something that just about all of our listeners are going to be excited to learn more about. Jeff: That has been phenomenal. I'd love to expand on that later on. Jeff: Beautiful. Actually, before I dive into the next section, at what point did Tosha enter the company as the marketing director and really help you guys? Tell me a little bit about Tosha's role within the company. Tosha: [laughs] Jeff: She started four years ago in October. I had already delved into social media two years prior to that. My son was assisting me who is about the same age as Tosha. She's in her mid‑20's now. I don't know if I should have broadcasted that online. I'll have to live with that. Tosha: It makes me sound younger, so that's fine. Jeff: I already had quite a monster on my hands. I knew I needed some help. We found Tosha through a friend of ours, her mother. She was in school at the time, in college, at a local University here in Kansas City. She was graduating with a communications major. This was perfect for her. She started working for us part‑time, but it was really full‑time. She was going to school full‑time. Tosha came in here and she was a real whirlwind. She's got the energy of two or three of us. The minute we hired Tosha, I knew it was a good hire because everybody around me said I was nuts. I knew what I needed. They didn't. You know what I mean? She came in and she instantly made us cool. Tosha: [laughs] Jeff: I'm sure a lot of the people listening to this would love to know how they can find that Tosha‑like person. I know that she is a diamond in the rough, but any specific insights on how you attracted her and what the job description looked like on the front end? Did she come in as marketing or did she come in as something different? Jeff: No. She came in as our marketing director. It took some time for us to learn what she could do and what we needed exactly. I just started asking people. Her mother, I got lucky. Her mother cut my hair for 35 years. I am sitting there in the chair and I jokingly said, "You know, I am so busy. I have so many meetings. I almost need a publicist." I was just joking around. Her mother hit me in the arm and said, "Well, you're going to hire my daughter Tosha." I said, "I am?" She said, "You are." I did. [inaudible 09:56] . We were just talking. I was just talking to people and expressing what I needed. Now, we do that through social media and typically it comes to me. We just hired a dispatcher two weeks ago. We didn't spend a dime. We put it out there on Facebook and had five excellent applications. Turned that into two wonderful interviews. The gal has been with us almost a month and I can tell she is going to fit real well. Jeff: Nice. Nice. We'll dive into that even more as we go. Every time I do these interviews, I like to talk about the four M's of the marketing triangle, which is message, market and media. Before you can have an effective marketing strategy for your plumbing on HVAC companies, you have to be very clear about your market. That's the "who" that you are selling to. Really what the avatar for that person is and what their unique characteristics are. I'm sure you guys have spent a lot of time thinking about that ideal target market. Just tell me a little bit about you guys' avatar in your particular market and who you're really selling to as a company. Jeff: Who we're selling to is the home owner ,andhe business owner and the property management company. That's who we're trying to attract. Tosha I know that's a big oversight but when we produce our messages, we have specific...what's the word I want to use? We have certain setups of different types of ideal customers. The newlyweds who just bought a brand new home and your first time home owners, we have the retirees who are wanting to make their home more handicap accessible, easier to, as you get older, walk and shower. People who have the money and who want to progress their home as they progress. We've got singles, can't forget about those singles out there, who have just bought a home as well. It's hard to just answer that, we don't have one set ideal customer. We have different scenarios of ideal customers for us. Josh: You got to cater your messaging to those different groups. Maybe the elderly, the newlyweds, the recently moved in singles, et cetera. Tosha: Yes. Josh: Got it. Beautiful. The next piece is the message. When you're clear on who you're selling to, it's really about, how do you position yourself differently in the market place, which makes you more attractive to that particular audience. What kind of messaging are you using and how are you positioning yourself uniquely in your service area? Tosha: I hate to be so political, but there's two different sort of messages that we'll send. We'll send a social message and we'll send more of our media message. Our media message, we want to focus more on our values and who we are as a whole and the overall. The social we loosen up a bit and we're very transparent. Again, going back to the transparency, it's something that we've instilled and we constantly will message to everyone is, we are who we say we are. The people that we post on media and social are the guys that will show up at your house, and that's a lot of interaction that we'll give when we focus on, say, a spotlight on a service technician, something of that nature. A lot of the engagement we get is, Suzie Homemaker has said, "James has come to our house. I love Chuck, he's wonderful." We are who we say we are, we're your trusted advisers. We're not selling you stuff you don't need because of the values and everything that we instill before the message needs to even go out. Josh: For you guys the transparency and authenticity is key to your messaging. It's, well, these are the real people, this isn't a stock photo, this is the real guy, this is his back story. Tosha: Absolutely. Josh: It resonates with customers, that that guy actually shows up at their front door. Tosha: Because being a service company, automatically no matter what, we have a horrible stigma and reputation that it's not going to go away. Slimy, scary, untrustworthy, we've faced it. Jeff: Dirty, smelly, stinking. Tosha: Yeah. I could go on for days of all the things we've heard. Why not just show who we are upfront and we're not lying when we say, "Here is the uniform. Here is the van. Here is the guy. Here is who we really are. Get to know us before you need us and we'll be there." Josh: I love that. That really leads us to the part that everybody likes to think about when they think marketing, which is the media. There is all of these different channels, from direct mail, to social media, to email marketing, to Internet and Pay‑per‑click. What type of media mix do you guys leverage to generate new leads within the business? Tosha: We have your television media. We have radio, but we're not doing radio in the traditional sense. We're on Pandora, because that's just where it's all going, seemingly. We've got our online advertisement, so we've directed and targeted local websites and they're working through that, where we'll be on banner ads. Again, we've served them up to the certain target audience that we're talking to. It's not necessarily media but your network, like you've put on here. It's really important to never forget the face to face stuff, it's just as important, and now, as of today, people really focus on it. They forget about how nice it was to receive a thank you letter, because people don't get those anymore. Or a handshake. Or remembering someone's name even. It's huge and it goes a long way. Josh: No doubt. Jeff: Josh, we belong to 16 different organizations. When we started snowballing that little train we figured out that, you know what? There are several key employees or associates that work here that have passion. That are involved in different organizations already. Maybe Morgan Miller Plumbing can help them be more involved in that organization, and they can attend the meetings once a month, once every other week. They get to leave the shop for three and a half to four hours and go do something completely different, and get compensated for it, but they're out meeting the people. There's no way that I could go to 16 different functions every month. It's really cool, so we started letting all the key associates here at Morgan Miller Plumbing participate in our networking that made them invest in the company more. It gave them a change of scenery, they gave them a sense of being very connected to the company. They get to go have fun every now and again, because most of the networking things, if you do it right, it is fun. Have a lot of free lunches and the evening ones you get to have a beer sometimes. It's a great way to network. You know what they say, when you start going to these meetings they will come to us and they will say, "You know what? I saw your post yesterday. I saw your post last week. How's your daughter? I saw that out on your Facebook." That's when you don't work, [inaudible 17:32] do about it." We only direct mail to our existing customers and we send out postcards four times a year. Tosha: We don't blank it. We did, but no. Jeff: Yeah, just to touch base with our existing customers. Just to let them know that we're still here. [inaudible 17:53] for being our customer. Tosha: Yelp is also huge with our industry. We get a 10 to 1 return on Yelp almost every single month. Josh: Your paid advertisements on Yelp? The premium listing? Tosha: Yep. Jeff: Tosha said to me four years ago, we need to go into here, and I didn't know the word Yelp, what it meant. [laughter] Jeff: [inaudible 18:19] . That's what I meant about her instantly making us cool. [laughter] Jeff: She knows a lot of the other stuff, and in fact our marketing company was doing our TV commercials and helping us set with the Pandora ads and stuff, they're pretty young also, and so they know all that stuff. When we first started getting on to Facebook I wanted to connect...this was six and a half years ago Josh. I'm thinking how powerful this tool is, if I can connect with the kids that are on here, 20 to 30 years old, in 5 to 10 years when they're 30 and 40 years old and they own the world, they will already know us. That was my first thought about social media. Josh: Plant those seeds early, right? Jeff: Yeah. What happened along the way is everybody at my age ‑‑ I'm 55 next month, thank you ‑‑ along the way everybody at my age got plugged in. We were already established, we're already plugged in, we're already going and then we attracted this whole other level and thickness of potential customers because we're already there. Josh: I definitely want to dive... [crosstalk] Jeff: ...people, but it doesn't matter if you've been on for six and half years like us or if you just started like next week, there's going to be an update tomorrow, so everything is going to change. Josh: I definitely want to dive deeper into the Facebook specifics, because I think that's a critical crocks of it. One of the cool things that you're telling me is, you guys have a very diverse marketing mix and a very diverse marketing strategy. For the listeners, the companies that're doing the best are not doing one thing. They're not just doing Internet marketing. They're not just doing Facebook. They're not just doing radio. They have a diverse mix that really helps them to start to dominate and be the top of mind leader in their market place. You guys are doing TV, radio, online ads, on banner advertising, local networking, which I think is huge and most plumbing HVAC companies just aren't involved in their local community at all. You're direct mailing your existing customer base to drive that repeated or referral activity. Obviously, you are active with social media and online directories. If you had to look at that overall mix, if you're trying to say what drives the most in terms of net new lead flow, what would you say is your number one channel? Tosha: It's hard. I would say online social and networking are, and I'm sorry. It's not just one but it's really hard to pick. I'd say the real life networking and online flash social. Anything that really we've done in our social, I even consider Yelp kind of social, that world for me. Those have been probably our biggest revenue, one specifically, if I had to pick. Josh: Awesome. Tosha: Any clues on...? Jeff: No Facebook is the mothership. Tosha: Yeah, that's why it's a social, yeah. Josh: Yeah, social falls directly into that. That's awesome. You guys are definitely on the leading edge of...Though leveraging those platforms to drive revenue, if I talk to 10 plumbing or HVAC business owners, 9 of them would say, "Ah, social media, I spent a lot of money," or "I did some social poster and nothing happened." Obviously you're doing something different, and that's what I'm excited to dive into deeper. But before we go there, I know we only have a limited amount of time, but I definitely do want to touch you on the TV and radio strategy. What type of message are you putting out on those ads and on those radio ads? What kind of messaging is that? Is it just one centralized add, "Hey, if you need a pluming company we're your guys," or what are those adds messaging? Jeff: On the TV add, we're seasonal on that, typically in the winter we'll do water heaters. In the summer we'll be drain work and our TV ads up to this day has been pretty serious. My wife say, "Don't embarrass me." We don't try to oversell. Tosha: Or we really don't sell at all. TV is more of a awareness, top of mind, remind you of who we are. We have a little called an action in there, but again it focus more on who we are overall than, "Call us we're great," "Oh is your garbage disposal clogged, we'll help." It's more of, "Hey, we're here if you need us," very subtle. Josh: Are you running that on the same channels, pretty much again and again in order to hit that same audience? Or what's your network [inaudible 23:23] strategy? Tosha: We hit a couple different stations. I think right now it might be two and we're hitting different times during the day. The one that will go live in August with, we're actually going to switch up the time, so it's kind of a beta test if what do you do, and what kind of audience we get a feedback on with those. But generally they're going to be steady stations. We're adding one in August and again changing up the time, it's just a beta. Josh: Beautiful stuff. I really like where you said about giving your team which has certain interests and certain passions and letting them be the ones to attend the networking events. It's not just the owner that has to hold that responsibility. We can get them all engaged. It sounds like from your experience those team members enjoy getting out of their daily routine and being able to be part of the community, which gives them more pleasure in their job. But it also gives your company this greater footprint in the market place. Jeff: It's just worked wonders and a lot of that just accident. You don't know how good it's going to work until you do it. But they like to say, "You got to change some things up," but everything's changing and you can't just sit here. You got to move. Tosha: It helps connect the guys who are actually on the field with the people who are in office all day. Because at times in these service companies there is a line. There is people who think that the people in the office may just kind of hang out, eat, eat is the way to, what's the word I'm thinking of kind of? Merge and mash up all together as one. Because the people and the techs who are out there doing the plumbing, go to these networking events they'll then come in and they'll say and be like, "How do you guys do this all the time?" "That was not easy. I enjoyed it" But it's a way, its kind a connect us in, merge us all as a company and a whole team together. Josh: Right, I like that. It kind of brings down some of the barriers where they're getting to get inside in sides of the company they would have never seen otherwise. Tosha: Exactly. Jeff: Then we get to go as special guest stars when they have their big events. That makes me feel like a big shot, my boss to be with. Josh: The rock star treatment. Tosha: Yeah. Josh: I think the diversification that you guys have is critical to the success. Now I really want to talk really a little bit of depth about, the specifically the Facebook advertising. Because, again, your company a once featured on Facebook for Business as the case study, and talked about a 39 time return on investment, $2,000 a weak in additional sales. Something that I am really excited about, because I know that the listeners are going to want it to like a year about is, I'm recruiting almost 30 percent of your new talent through Facebook and that's... [crosstalk] . Jeff: Most of night birds are all pretty old, Josh. Josh: Yeah. Tosha: Probably more now. Josh: They're outdated. You guys are even compatible in that now. Jeff: That was March of 2014. That probably was published in April or May that year. Tosha and I were invited to face the headquarters. Her and when my son worked here they asked me to go on read blogs about customer service and plumbing, and make comments about them as Morgan Miller Plumbing, and you'll help our SEO. In other words, "Get out of our office," what they were saying. I made a comment about a blog who's written about the Vice President, Small Business for Facebook. Dan Levy is his name, and it's still his job. Tosha: Actually, he got promoted. He's like the overseer of it all. Jeff: He's a beautiful man. Anyway, so I write this comment, and in real just about how Facebook can change our company, changed me and changed the perception I had of our company. Which by the way is what social media does, but we'll talk about that later. Dan calls us the next day and introduces himself and Tosha and I are dancing around... [crosstalk] Tosha: Once we realized that wasn't a fake call, and we weren't being like catfish or something. Josh: This is really the guy, right? Tosha: Yeah, like, "Oh my gosh, this is really him. It's not some person who is scamming us." Jeff: We started talking every month on a conference call about, what we did this month? How's it going? What are we dealing? What can Facebook do? They let us do some testing for them behind the scene, on screens that weren't published yet. That was kind a cool and every time they call, I'd end the conversation with, "Dan, you know what, just invite us up Palo Alto someday. We can get a lot more done." [inaudible 28:19] conference calls once a month. February 2014, he says, "And by the way, we're putting a small business council together, 12 different companies around the nation, and we want you to represent the home services company. And we want you to come up in March next month to our headquarters and have a chat." Josh: That's awesome. Josh: Then we build ourselves off the ceiling and we went out there. Talking to you, Josh, is a dream come true. I mean that. I've been following you for years. Josh: Thank you, I appreciate that. Jeff: To be able to sit here and look at big, giant mural of our beautiful city Missouri, and be talken to one of those leaders in our industry, all because of social media, just blows my mind. Josh: Tell us little more about what happened in Palo Alto? Jeff: We spent two days out there. We got meet Sheryl Sandberg, she is the COO of Facebook, self‑made billionaire. Everybody stop in their tracks when she walked in the room, talk about rock stars. I went up to her and asked her to shake her hands, because I never touched a billionaire. Tosha: If you haven't noticed Josh is more of the...I have to keep him in line sometimes, and I borderline things, that's meant that's why I was hired four years ago. [laughter] Jeff: Before we are done, Sheryl's asking if we can pick some of her plumbing, and I told her we could be out here by morning without any problem. Josh: Absolutely. Jeff: Now for the last year and a half we belong to this small business council. We throw ideas to each other. We visit with each other. We have regular meetings, we talk about new stuff coming up. Tosha: The actual summit, the two day summit, it was a way for them to pick our brains of different small business users of Facebook, of how can we either can do things better, capitalize on what we have and focus a little more on that, what irritations that we all focus on, and app. Because some of the people that were there, they run different platforms. One person they have a restaurant and the other person has a jewelry auction site on Facebook. It was a way to pick 12 different types of businesses brains all at once. Josh: Yeah. Listeners, you guys are hearing directly from pretty much as close to the source as you can get of people that have actually been to Facebook. They've gotten the inside information, and they've [inaudible 31:05] our strategies that even the numbers that I've up on the screen, it's exponentially better than that. I guess is what you're telling me now, right? Jeff: Absolutely. Josh, we thought about doing something similar to what you're doing or to coach, or to teach, or do community based stuff. But it takes tenacity, and we haven't found too many that would just stick with it. Crucial thing, you just can't say, "I did that for a month." You can't just sign the check and give it to somebody, that's not being social. We have not run the numbers for quite a some time. But I would say there are per week number, it's not 2500, probably close to $3,000 a week. Their recruiting is, every person that we hire is through Facebook now. We hire three men in June. Tosha: And one woman. Jeff: And one woman. Tosha: Don't forget about the lady. Jeff: Yeah, the lady. Each one of them came through Facebook. They studied our Facebook page, they've been following us for quite some time and liked what they see, and if we got any openings. When they see that we've got an ad running on Facebook for plumbers, that's when we get some really good calls. Jeff: They jump right in. Jeff: Men that are working, and women that already have jobs. Tosha: Yup. Jeff: Which, typically for us ‑‑ and I know, out there, the industry wide, they're talking to people who don't have work, who are out of a job, or who have been fired. That's not, typically, who stays here that long. The guys that we're attracting now already have pretty good jobs, they just want something nicer. Jeff: You tapped in to the hidden gem, which is the very best technicians, the very best plumbers, are working somewhere. Jeff: They've not viewed you a million times, they saw you, you probably posted about it. Jeff: Yup. you guys are now leveraging Facebook to get to those guys that are working somewhere that are good, that aren't going to get fired, but just happened to be attracted to your culture because of the way you're positioning yourself in the, like you said, in the authenticity that you're projecting through social media, and you're networking, and industry involvement. Jeff: It might be just one more time, that one time when the boss just treats them like they don't want to be treated, and they just got to make that change. Change is hard. I started this company 20 years ago because I didn't like the way I was being treated, or I'd still be there. Jeff: Yeah, exactly. I guess when we talk about social media and, specifically, about Facebook, there's a couple of different aspects and a couple of different elements. There's the social part, which is how you set up your pictures on the profiles then the type of post that you're putting out. I think that's a critical part that I want to pick you guys' brain about. The other part is, other than just posting updates, leveraging social and the paid platform, the paid advertising to attract likes and to attract business. Let's start with the first side of the equation, which is just how you guys are positioning yourself and the type of content that you found to be most effective in your posting strategy. Tosha: For our posting strategy and for social in general, you don't want to make it about you. You can't make it about you, you can't make it that, "We're plumbers, call us, we're awesome, and so so so, bye bye bye." You have to make it a way of, "We're here, we're giving you this," and here you see a picture of a unicorn and a puppy and stuff like that. We're making it about us but we're not. The key importance is that you're seeing the logo and name of our business 365 days a year. When you're subliminally seeing Morgan Miller Plumbing, but our post might not necessarily be about plumbing. If you look through the history of our posting, it's maybe once every two weeks that we do post about plumbing... Jeff: Tell him about yesterday's post. Tosha: It's been really disgusting hot here, so hot, not still air. We thought a picture of when it was a bad snowstorm and one of our vans that was just completely covered. But you could perfectly see Morgan Miller Plumbing on that van that was covered in snow, so it was a simple message of, on days like today, don't forget this, or you're reminded by this. We didn't say, "Call us because it's so hot. You need this." We said that, we got so much engagement off of that. People were like, "Thanks for the perspective," others were posting memes on there of themselves melting. It was hilarious. But, again, it's a way to interact and say, "Hey, we're Morgan Miller Plumbing," without saying, "Call us, we're plumbers. Is your sink back up, is your hub tub well running?'" Jeff: Exactly. Browsing through, at least a year worth of history that I saw on your Facebook page, like you said, it's very authentic and very transparent. The cover picture is a picture of the team. The posts are pictures of the guys' interesting, humorous items. There's pictures of you guys doing CrossFit together, which I love to learn more about. Do you guys have a CrossFit community that you work out together with? Tosha: Yes‑ish. Jeff: A Year ago, January, we started a new branch here in this company called "The Dream Makers." This is my pet project right now. We're just trying to learn what each other's dreams are, and their goals, and our goals, and work together to fill those. Tosha: And so some of us are working out and we teamed up with a local CrossFit who, for some of their ‑‑ as you know, CrossFit is very unconventional. They like to use unconventional things. I think last year's [inaudible 37:21] , they pulled our vans, they had a fleet of five or six of our vans and had a rope that came [inaudible 37:27], and literally pulled our vans as one of their [inaudible 37:30]. It's been fun and very unconventional, but it's been a great little team up and great exposure. Jeff: Oh, that [inaudible 37:38] and that kid Jerry and he's got a gallon and a half of water. They had to do three squats every 10 yards and multiply those squats by an extra three times so... Tosha: Again, just unconventional selling plumbing without actually selling plumbing. Because there's nothing glamorous, fun, shiny or awesome about plumbing. Jeff: We figured out a long time ago to us, that nobody was going to follow our page if all we're going to do is try to sell you. It's like being at a networking event, passing out 12 cards and expecting everybody to call us. We had to start telling a story, and the story is us. But we're already plumbers and we're expected to be good plumbers. That's the expected thing, and why would we want to brag about that too much? What we want to do is to let you know that we're here and remember us. How are we going to do that? It's got to be compelling. Five or six years ago, we had a lot of puppy dogs in all toilets and stuff like that. It's changed and evolved, we used to post a lot on the weekend because no businesses we're doing weekend, but now everybody is. On weekends and the big holidays, we usually stay back because how many pictures of the American flag do I have to look at today when looking at Facebook? I don't mean to disrespect the flag, I'm just using that as an example... [crosstalk] Jeff: Yeah. Jeff: We stay out of politics, we stay out of religion, we stay out of local sports across state line. Here, regionally, we got Missouri and Kansas basketball, football teams that don't like each other very well. If we're posting about one side of the other then we'll be losing customers. Tosha: We're losing 50 percent of potential clients just because you're not... Jeff: Got to be careful. Yeah. Exactly. Jeff: You also got to be careful on your personal pages. Because, I know as a habit, although...If we've got a new vendor and he is a rock star and helping us repair a sheet rock, I'm going to look to see who he really is. I'm going to look at his personal page, and if there's a bunch of stuff there that I don't happen to like, or somebody else might not like, then that tells me a little bit about him. I know our customers do that too. You have to become one. You got to be real careful about that. As much as I like to scream or yell and holler, what my position is on everything in the world, you just can't. It's not why we're doing this. Jeff: I think that's a great point. You got to be careful, and it's not the place to instill your religious beliefs or things that might be a little bit controversial and turn certain people off. Jeff: Right, and there's no need for that. Jeff: Yeah. I think one of the key insight for this, for listeners is, they've got this vibrant social media community and the strategy isn't, "Here's a coupon. Here's why we're great. Here's why you should hire us today." They're not rotating services on their social media profile every day. They're being authentic. They're putting pictures of their team. They're putting out updates. They're talking about the local community. They're really being authentic, so when it shows up in their fans and their followers feed, it's not something that's a turn off, it's something it's natural fit and it makes a lot of sense. Jeff: Then you know what happened? Jeff: What's that? Jeff: They'll call our office and your followers and your folks do this and they post every day, they stick with it. Then, 12 months from now, when they start to really see the differences... Female Jeff: I even say six months. Socially is very quick. Jeff: Six months, someone will come and say, "I don't know how long I've been following you. I don't know why I even started, but now I need you." We have that almost every day. Jeff: They always say people need know they can trust you before they'll hire you and you're giving them an opportunity to get to know I can trust the authentic Morgan Miller Plumbing. Tosha: Way before we even needed. Jeff: They're out playing in their little game, and somebody says they need a plumber. Tosha: Oh yeah. You get a notification when somebody mentioned your page, we get a lot of notifications. People who have mentioned us off of somebody who's like, "Ah. My toilet is fucked up." or "My kitchen faucet is spraying everywhere. I need a plumber, who knows of one?" We'll be on that thread, and not to sound cocky, but we're mentioned three or four times. To be humbled by it, we are very honored that people even took time to mention us. For that to be showing up on our end is huge and shows growth, exponentially, on our insight. Jeff: The next question, really is, you've got a good strategy, you know exactly what you are posting. How do you get new followers? Obviously, you're not tapping into these phantom group of people out of cyberspace that are liking your page. Obviously, the people in your area it's people that you may have done business with. What's the strategy to get people to like the page after or during service? Jeff: That's a really good question. Sometimes it's just coming out of the game. They've got a personal page, ask your friends and relatives to join your business page. It's really easy. That's your start. That's your practice. The only time I've really gone on and actually ask people to like us is when we had 666. Tosha: Long time ago when we had 666. He was like, "Please, somebody like us." Jeff: We need something to get past that number, right? Tosha: Yeah. He was just like, "I can't do this." But, for us now as growing and we've got a little bit of our name out there, we will run Facebook campaign. But the message isn't going to be, "Hi, we're your trusted advisers and we're so awesome." It's going to be Lionel Richie music, and it's going to be, "Hello, is it us you're looking for?" Something very off the wall that they're automatically going to like us because they'll laugh or they found it creepy, which is even funnier. Stuff like that so they know we don't take ourselves too seriously, but business, of course, is something we take highly seriously. But we get page likes first of because our content is ‑‑ I don't want to say good because it's just not exciting ‑‑ but it is. Jeff: Here's a couple of things, Josh. It's something that doesn't even show, really. We got almost 300 businesses around us. I keep track of that and update that all the time. Those businesses that are following us, I have attract those businesses, or we do, by going online as Morgan Miller Plumbing and engaging on their post. There's a lot, too. "I have a plumber but you guys have liked a bunch of my stuff for the last two months, I have to use you." Jeff: Just showing them the social love and liking their post... Jeff: Right. Because it's only natural, it's human nature. If I like this guy's stuff for the next three months, he's going to like my page. Because it's the reciprocal, and that's how the social part works. I'll go on as Morgan Miller Plumbing and make comments on people's comments. Lo and behold, the next day they're a friend of ours on my business page. Jeff: Yeah. Beautiful. Jeff: Those little strategy don't really cost you any money. Then you've got somebody that's really your fan. We've done contests or given tickets to our royal ski and baseball games and stuff like that. Infrequently, when we get tickets to something, we want to give them away. There's some competitors of ours and that's all they do, and they've got three times the fan base we do. But nobody's engaging in any of their post because all they do is give stuff away. That's when they get the engagement. But if they've got anything else, nobody's even paying attention to their page. It's like they've got no like still. Jeff: Yup. They have a thousand likes but no actual followers or any engagement. Tosha: Right. Jeff: Right, because they're not being social. You got to go out there and play the game. That's all it is, it's a big video game. Jeff: I really like that concept of liking the business page, following what they're writing, liking it, engaging in their comments and adding value to the commenting. How do you identify which companies you're going to like and start that process with? Jeff: That's a good question. Property management companies, they've got pages. Restaurants, they've got pages. Community service pages, Chamber of Commerce pages that are active and vibrant. I'll go on and if the page is paging or posting everyday like we do, it's more likely I'm going to go on their site. If they're only posting every other month or every three months, or when something fantastic happens to them in their life or in their career, I won't even join that page because they're not really playing. I want people that are really playing in. New pages that are trying real hard but don't have a big following, because I know that there's Natasha or Jeff behind that screen is struggling to make contact with people. That, inevitably, will turn into a fan bars, and then we'll see them in a local networking event, and it's like meeting rock stars. It's really neat, "Hi, Josh. I've watched your page for two and a half years. Now we finally get to meet." Makes life tastier. Jeff: No doubt. I love that. Hey, Steve and Michelle, any questions or thoughts, or things you want to add? I don't want to leave you guys out of this. Steve: Yeah. No. Actually, you guys touched...first off, I love the identity. I love the strategy of the posting. We've used you guys as a showcase on the social point, it's like the brief moment where we talked about how important social advertising is. Because a lot of these plumbers, they steer away from the importance of social media and having a true identity using social media. Back to the process that you guys talked about with hiring your employees, did you guys set up campaigns while doing that? Or was that strictly organic? Tosha: Not a campaign. We would boost the post. Steve: Right. That's OK. Tosha: But we did set up a little campaign on it. We would just focus more on one single message because we did need to format it and use different things, generally. We can target friends and people who already like us. It was easier to just do a boost post versus the whole campaign. Steve: OK. Yeah, that's what I figured. Jeff: You still got people that are already watching you page in order for it to work. Tosha: Yeah. Steve: Of course. Jeff: If you don't have any engagement, it's difficult. Michelle: You guys seem like big risk takers and all. I'm kind of interested in knowing how you decided when something wasn't working or how you measured when you've lost, if you ever did, in you social media. Because I know, often times, it's about experimentation and that can get a little difficult for other plumbers. Jeff: Yeah. We block whenever we make it about ourselves. We've done tips and stuff like that every now and again, but nobody wants to be tipped about their plumbing on social media. How much time do you give anybody when you're scrolling up and down your page, 1.2 seconds? Michelle: Right. Jeff: Yeah, if that. Jeff: Nobody cares. Then I'm just going to unfollow them. If you've got a picture of your granddaughter, or your baby, or your dog, or whatever, or something cute and funny and fast, that's when you start learning, where you can get tracks. Like Tosha said a little while ago, it doesn't matter what you post as long as they see your logo in the corner day after day after day. Tosha: We learned early on that we couldn't make it about plumbing and what we could do for you. We made it like, "Hey we're just here. What's going on? What's everyone's up to?" We made it very relationship based, and we made it like we were friends. We have people who we've never met, but when they do meet us, they'll even specifically say, "I feel like I already know you guys." That's exactly what we learned early on, it's more relationship based than, "I'm going to try and make a business connection right here," because we would flop when we did do that. Michelle: I like that. It's a very holistic approach. Steve: It is. We work with a hundreds of plumbing and aides contractors, and lot of them, they don't necessarily understand the importance of the personality or the people that actually work for the company. We preach to them that that is actually a huge ordeal, to see the face of that person that's coming to your house. It creates much more engagement, much more people wanting to comment like you're saying, like, "Oh, you came to my house and fixed my drain." I think that's a huge thing. That's what we preach to our clients, that personalized post is so important. Tosha: Don't quit preaching it, because the people who are working for you will stay right behind you and say, "Yeah, listen to this guy." Jeff: I guess, one question I want to drill down on. I think we touched on it for a moment. Obviously, social media, Facebook, you have to have the page, you to have a strategy. How often you're going to post and what types of things you're going to post. You have to have a way to get people to the page to like it. We covered all of that. Then there's a whole other aspect of like campaigns, and pay‑per‑click campaigns, and pay‑per‑conversion‑type campaigns. I know you said you do some like campaigns, do you run any other type of paid advertising campaigns through Facebook, at this point? Tosha: Yes, we do. We will either have it correspond with what we are doing online, on our banner ads, or we'll have a specific landing page, done up for our website. That we can then drive website clicks over, and they'll see they get a special...It sounds cheesy but, "Special Facebook offer." It gets them over there. We can then grab their attention that way. We'll do campaigns, and it may be water heater, main line, website clicks. We do a lot of testing. Because we do like to see what works and what doesn't work, and we do a lot of beta testing off of the images as well. Steve: Yeah, we've come to the conclusion that Facebook's a little bit stickler on their terms and conditions. You gotta be careful as far as being text heavy... Tosha: Oh, absolutely. Some of our stuff can't even be campaigns because the images that we've generated are all text‑based. Steve: Right, right. Josh: How are you guys targeting within those paid campaigns? Do you just do it based on proximity? Are you drilling down into proximity plus home ownership? What types of variables are you putting in for the targeting on those campaigns, if you don't mind sharing? Tosha: No, actually you nailed it. We focus really a 50‑mile radius of our whole metropolitan area, along with homeowners only. That sounds very uneventful in response to that that, but really just that. We want enough of an audience that we can run it for say, our best, we've noticed is over the weekend. We'll run it ‑‑ what do we generally do ‑‑ Thursday through Tuesday. We will get that, and if our frequency hits over two, we know we're hitting people. I don't want to use the word, we're annoying them, but they've seen it enough that they're looking right over it at that point. We've created a big enough audience because we have a lot of cities in our 50‑mile radius here. Then also that are home owners, that if we only hit it for a short amount of days, we're not annoying people. They've either grabbed a hold of the message that we're sending, or we'll target them and we'll get them later, with a whole different image but the same message. Josh: Right, and this may be a huge light bulb moment for the listeners, in that with Facebook, and it sounds like common knowledge to you, Tosha, and to those of us on this call, but you can go into Facebook, set up an advertising campaign, choose a specific geographic target, set some demographic filters. You might want to get more detail than just they own a home. You can put advertisers that's going to show off for them two or three times. What you guys have proven that probably 99 percent of the other plumbing companies and HVAC companies don't believe is that with the right message behind that ad, you can drive leads and a significant return of investment through that type of advertising. Tosha: Absolutely. Jeff: It's never been easier to find a customer nor a customer to find you in the history of mankind. Jeff: That's a quotable statement right there. Jeff: I got it registered. [laughter] Tosha: It's trademark. [inaudible 56:54] . Jeff: That's very cool. Jeff: But it's not just Facebook. Facebook is a kind of a party, it is our mothership, that's what we call it. But we're heavy on LinkedIn too. We just got reached out by the executive editor for LinkedIn, that works it, in New York, New York, and we were just part of that nice little article, he did because he got now a million people writing articles on LinkedIn. [inaudible 57:27] jumping on that Facebook page party. LinkedIn is more professional. It is another place to show vibrancy, to show that you're relevant, to show that you're in the game. We post on that everyday too. Josh: Definitely. Those are probably the two best channels for home service type, businesses, Facebook and LinkedIn, because there's a large audience. The people that are active in those communities are checking in a couple of times a day. You have to the ability to really [inaudible 58:03] mind with them with the strategic posting. Jeff: Then there's Pinterest. What I started fooling around was with Pinterest. You create a board, like for me, for us might be Kansas City. Everybody just probably got their own home towns, but there's a lot of people in this city that have a board similar to that name. I'll go onto their board and share their picture they've already got, and love their stuff, mind their stuff. All of the sudden, they wonder, what is Morgan Miller Plumbing doing liking my stuff, and what do they got? Then, all of a sudden, they get online. Facebook page, and then become our friends. Josh: Nice. Tosha: Pinterest is huge for home improvement, any kind of... Jeff: It's all a game, just play it. Josh: Yes. I think the insight that you're sharing, that a lot of people don't get and that they haven't really connecting with this, that you're giving first to the whole concept of reciprocity, you're going out and you're liking their stuff, you're commenting on their stuff. The fact is people are putting out social and most of the time they're getting crickets. There's nobody liking anything their doing, and they feel like it's going into avoid, so you're coming in as the knight in shining armor, saying, "Hey, that was cool," liking it and doing it again and again to the point when we like, "This guy is cool, I want to see what he's up to." You can't just do social media in a vacuum, it's really got to be a social experience. Jeff: Yeah, social networking. In the middle of networking is the word work. [laughter] Josh: Absolutely. Jeff: It does take tenacity, Josh. You can't just do it for a month and then turn it off for a month and then turn it back on for a month, because people see that. That's transparent, isn't it? But if it's the kind of transparency you want to see, you want to see somebody really constantly working it, and then takes tenacity, it takes time and you got to not give up. You can't say, "Well, I don't feel like posting today." Tosha and I have those moments and we don't feel like it. That's when you're really rolling. You save some in your folder so that those days when you're really don't feel like even talk on anybody, you still got something you can put out there. You can't say, "I don't want to do it today." It's like saying, "I don't want a pickup a [inaudible 01:00:25] prints today." "Well, neither do I, but you know what? I want to eat." [laughter] Josh: That worked it. You got to work it. Jeff: That's what you guys are doing, and it's a beautiful thing. You're trying to share this message to the world, it's really cool to be affiliated with you. Josh: We're really thrilled to have had this opportunity to interview you guys. On the topic of some days you don't want to post, do you guys leverage any tools to help make things easier like Hootsuite, or any of those types of tools, or you just literally log in and daily post an update? Tosha: We don't use Hootsuite, but we will schedule outpost if we know were going to be on vacation, or the week before we go on vacation, if you're just tapping out already, we'll schedule a post. We don't do Hootsuite, because generally people will start to recognize that it's robotic. It's not really being social because it's same time, no interaction, no engagement, no responses back. Not that it is not a great tool, but if you're doing it all of the time, and you're not actually getting [inaudible 01:01:36] purpose. Josh: You will schedule, but you're not using a tool just to put in a hundred post and say, "OK, were going to call it a day." You're coming up with unique things to put out on a couple a days or at least on a weekly basis, so it's very tactical and it's very timely. Jeff: Absolutely, and things can change, and around that at least you know. You break news all the time, you got to post something, but you know what social media does you guys and gals? Tosha: Yeah, we'll watch it. [laughter] Jeff: It forces you to look at, and you can teach this to your customers, it forces you to look at your company from another perspective as to how people are looking at you. You start to look at your company differently. I've had it explained to me like in the helicopter looking down on your company and you're saying, "Well, if this is what people are seeing, is that really what I really want them to see? I need to change something." You do that every day and after a while your company has changed. Because you're concentrating it from the different angle, and you're also keeping relevant, it just forces you to be a better business and to be with today's technology. Josh: I don't want to be a dead horse, because it feels like I'm coming back to this again and again, but you got a social media page set up with a good branding, good messaging. You're updating on a consistent basis. You got a strategy to get likes and to get people to engage. You've got some strategic campaigns running to the targeted audience now. We touched sort of this a little bit, but this is something that I think is huge is how you're recruiting new technicians and new employees through social media. Sounded like Tosha mentioned this, it wasn't a page strategy, it was more just putting out a post where looking the hire and then boosting it. Is that correct or is there more to it than that? Tosha: No, it's really that. We've also, it's on social per se, on our website. We've created a company culture page, so really all it is, is the kind of verbal literal moment, does talk about us as a company. It's something that we don't do on social and talk about us a whole lot. Some awards that we've won, accomplishments that they hold, just pictures of us that you'd either seen on social media or that we've come up with because we hang out outside of work. It's a small‑level page and the end of it, it shows everybody's head shot and then that last one, the little icon of, "This could be you." From there, by the end of that page they can fill out a new career form. Sometimes we'll shoot that out to people, but really it really is just social, and then we'll direct them over there to let them see a little more about who we are and what our goals are. Jeff: Didn't we have to test them a few times? Tosha: Yeah. Jeff: We put an ad out there just laugh at ourselves and nothing happened. We went back and we refined the ad and we made it clear and we made it better and different... Tosha: What we noticed is that if we did, and we did create this company culture page that was almost the missing piece that was letting people...We were kind of nudging them a little, but this was the final push for them to finally say, "OK, this company looks like somebody that we have the same goals and values and aspirations as a company and even an employee or associate of a company we have very same ground for. Josh: Really it's a function of, you've built up this vibrant localized community of people that have liked the page. You're putting out fresh content in a consistent basis, which is very authentic and people are really starting to get the sense, this is a cool company, it's a solid organization. They've heard of you because you're really now well‑worked in the area. They've seen your TV ads, they're heard your radio ads, they're seeing you on social media in consistent basis. When you've put up a boosted post that's getting to your friends, boosted posts on walls so it gets to the friends of friends who have liked your page then they're seeing that you guys are hiring, and that really attracts the people to at least click the page. Then they get to see about really more in deep detail what you guys are about, what your unique culture is which resonates with them, and that pulls in not just applicants but the right fit applicants. Tosha: Absolutely. Josh: That's awesome. That's beautiful. Jeff: We went to a Masterminds class two months ago and when we were selected to present, we didn't know what to present. There's probably 25 things that we could have presented that was wrong with our company, maybe 2,000 but we chose, "How do we hire better?" Before we even went to the event, we started to unlock some of the secrets that came up with this company culture base. Josh: Just thinking about that question... Jeff: It forced us to answer the darn question and get it done. Tosha: To focus to get out of your mundane everyday problems that we all face, and focus a little more, again helicopter view, of a specific question or problem that you're having and you start answering it like you don't even work for the company. If you answer almost in the sense that you hate yourself and why didn't you ever come up of that before. That's brilliant. It was great and since Masterminds class, we hired four associates and I'm telling you, it works. They've helped us, but you answered almost all of your questions preparing for the presentation. Josh: Just thinking about it and applying the focus to it, what type of Mastermind group was that? Was that one for the industry groups or was that just a localized group? Jeff: That was in one of our industries, one of our networking groups that we belong to. Josh: That's one of the questions we like to ask. Because as I talk with highly successful individuals and companies like you guys, I always like to share that successful people aren't just in the field doing their day‑to‑day. They're working in the business, they're working on the business, they're training, they're running new things, they're masterminding with other people that are on a similar track, people that might be smarter than them. What groups are you guys involved in, if any, on an on‑going basis? Jeff: There are some networking groups here in town that have been around here for a long time that aren't necessarily the BNIs or... Josh: PHCCs or the QSC next to... Jeff: I don't really do well in those groups because I'm forced to bring... Tosha: As you can imagine, he's a little out there... Josh: A little bit different, right? Tosha: [laughs] Yeah, that's right. Jeff: But in [inaudible 01:08:55] community‑based groups, a lot of people like to downgrade chambers. That's where the people that are moving and shaking, are plugged in. But there's people in those groups who will then lead you to another group. If you start participating in a local chamber...We belong with four or five different chambers. You start participating and you start to meet these people, and they see you're participating, they're going to take you to the side and they're going to say, "You know what, I belong to this other group that you could belong to if you'd like. If you'd like to join, can I have you next Tuesday, to come to this meeting?" and then they get plugged in to another group... Tosha: Some of the other ones, although is more a community outreach networking event, we have your industry one. We're in NERI and we're in HLA, National Association of the Remodeling Industry, and Hotel Lodging Association. We're in IRUM, which is a real‑estate then we're in the apartment. There are people here who focus more on industry‑based. We kind of like focus on people's strong points like Jeff's not really to sell, he would prefer to get to know you and build a relationship with you. We have the people who are focused more on selling, and they're all about business. We focus on people's strong points and go with it. Go hard, long, do it, get it done. Jeff: Like with NARI, we don't even do remodeling. We said that in the beginning of this conversation but you what we had learned? We've got a great company lawyer from one of their shows that we went to. We also had a lot of contacts now from when we break somebody's wall down. [laughter] Jeff: Or when we've got to cut their driveway out. Tosha: It's not just about what this company or this group can do for you, it is more of how can these groups can benefit us as a company. With NARI, that's kind of what our point of joining. With that, we're going to make really good contacts, business contacts. One which has given us huge amount of business because they've been so busy. Some may say, we've made connections that [inaudible 01:11:16] and it's been huge. Josh: Absolutely. Those connections that you might not overtly connect, with but there's strategic alliances and follow‑on services that you can tap into that you need. Jeff: You said this earlier, Josh, about...I lost my train of thought. Tosha: That's what happens. Jeff: Sometimes that happens. [laughter] Josh: We can always circle back to it. Jeff: It's all good. Josh: What, if any books or trainings, programs have influence to the way you guys think and the way you guys operate as a company. Any...? Jeff: This goal book written by Harry Bekwith. I think he's got two or three, and the one that we use is "Selling the Invisible." It was written in the '80s. It's a really cool book, so there's a few things in here in this book about companies that no longer exist. Everybody in the company, when they come to work for us, goes through this class. We call it The Book Club, and we read it together. Mine's basically threadbare. There's one chapter in here that marketing's not a department. Everyone in your company's responsible for marketing your company. Every move you make is a marketing move. The way you drive our van, the way that you turn left, the way that you pull up into the driveway, the way that you go to the grocery store in the company uniform is a marketing move. Marketing is not a department. It is your business. Josh: No doubt. That's powerful. Jeff: That's one page of this book. "Selling invisible" means we're selling something that doesn't exist. You can't see it. You can't feel it. You can't touch it like if you're buying a car or you're buying a new television or you're getting new carpet or you're buying a new bed. We're selling to people a service that doesn't exist. We're giving them a promise. How do you do that? That's a whole another worldview, but Selling the Invisible is a beautiful book. Josh: Awesome, so that's a critical one. Jeff: We teach all of our associates that before they leave their 90‑day period. Josh: All right. Great, and they all do it. It's always a challenge to get them to actually dig into the material, but you make it mandatory and go through it with them. Jeff: They're compensated as if they were plumbing underneath a kitchen sink. We had people that say, "You know what? I don't want to do this because I'm a plumber." We laugh and say, "OK, bye." [laughs] Josh: Yeah, go work somewhere else. This is obviously... [crosstalk] Tosha: Exactly. Jeff: ...because for me, I was a technician for a long, long time. I know what it takes. I know the struggles. If somebody said, "Jeff, sit down here and read this book. I'm going to [inaudible 01:14:27] ways to do it, I'm going to do it. I know I'm going to learn something today. Those are the kind of people that we want working with us. Josh: Absolutely. This has been a tremendous episode. I think you guys have really shared some outstanding information and ideas. I applaud you for being willing to share because some people, when they hit on something like you guys have, they want to keep it to themselves and keep it private. I applaud you for being the type of company and the type of people that are willing to share your insights and your knowledge with the industry and the others that could really benefit from it. Jeff: Now we've just got to go out and start doing a whole bunch of new stuff, Josh, so thanks. [laughter] Tosha: No, because it's not a secret. We want everyone to succeed. We sometimes feel almost a little like we don't want to be talking about ourselves so much, if that sounds so...If we can give back and help you in any sort of way, we definitely will give you all of our little secrets, tips, and trades. Jeff: If anybody of your customers that you're trying to close or trying to get them to see the way who wants to call and talk to us, we'd be more than honored. Josh: That's great. Thank you. You guys have access to them. Listeners, I don't know. Tell me if you guys aren't cool with this, but there's a great model on their Facebook page just to pull it up and see what they're doing. You have the ability to model success. They've laid it out in a very effective way. You should definitely check out their page and maybe even like it so you can see what type of content and what type of updates they're putting out. Any other insights or anything you can say to that plumbing company? Maybe the guy that's at 500 and trying to get to a million or a million trying to get that that next level? What insights or additional nuggets of wisdoms would you share for that guy or that gal? Jeff: For me it's been letting go and trusting the people that you've hired. Don't be upset when those people that you trusted weren't who you thought they were. You're going to quit doing that. You've got to just try it again. You know what I mean? If you want to grow to one million, then say it and do it. Say it. Say it over. Say it out loud. Say it loud and proud, and it'll happen if you want it to. Tosha: For me it's more think outside of the box. If it scares you, it's good. Jeff: That's a good one. Tosha: Thank you. Thank you. Jeff: It's the smartest thing you've said all day. [laughter] Tosha: We get along really well. I promise. [laughs] Josh: No, I can tell. It sounds like a really fun place and a wonderful environment. Again, I want to thank you guys for your sharing. I want to thank you for the insights. This has been tremendously valuable. Listeners, if you want to learn more, definitely check out what they're doing. Look at their website. Look at their social media profile. If you'd like to subscribe to this podcast and make sure that you're getting all of the new interviews as they're recorded and as they're uploaded, go to plumbingmarketing.net. There you can find all of the previous episodes and subscribe for new ones. Thanks so much for joining us, and we'll talk to you again soon. The post See How Morgan Miller Plumbing Uses Social Media Marketing for the Ultimate Return on Investment appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| How Dan Dowdy of S&D Plumbing grew his business $1M over the past three years | 02 Feb 2015 | ||
On this episode of the Plumbing Marketing Podcast we interview Dan Dowdy of S&D Plumbing. He shares some amazing insights on how his family grew their business from a one-man plumbing operation in the 1980's to a team of over 25 doing more than $4 Million per year in revenue! Even more exciting, Dan explains how he was able to increase his revenues in the last 3 years by over $1 Million Per Year (from $3 Million to $4 Million) by ratcheting up his marketing strategy - moving away from the Yellow Pages and into aggressive digital marketing strategies. In addition, Dan goes on to share how they are able to maintain a 20-25% NET Profit by structuring their business so that it is performance based. He tops it all off by explaining how his company is addressing one of the most common issues haunting successful Plumbing & HVAC Contractors - the issue of hiring & retaining good technicians. Watch the Marketing Interview NOWYou won't want to miss this interview. It is chalk full of great information. Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. If you want to discover how we can help you take yourPlumbing Company to the next level . . . Give us a call at 866-610-4647 OR Click HERE to schedule a time to talk. Read the transcript of the interview below: Announcer: ...A plumbing marketing profit podcast, interviews with million dollar plus Plumbing and HVAC business owners on how they market and grow their companies in today's economy. Hear directly from the most successful leaders in your business, and discover what they are doing to keep their phone ringing, trucks running and businesses booming with your host Josh Nelson. Josh Nelson: Hi guys, this is Josh Nelson with the plumbing marketing profit podcast. I want to thank you for joining us. I'm really excited today to be interviewing Dan Dowdy from S&D Plumbing out of the Austin Texas market. We've had a tremendously successful business that's grown significantly over the last, since 1980's. I'm excited to have Dan on the phone. Dan, how are you? Dan Dowdy: I'm doing well, doing well. Josh: Thank you so much for agreeing to be on the podcast, and to share some of your experience, and some of your learning's, and how you're really marketing the company, and how you're accomplishing such great success in the business. Let's start, if you don't mind? Just tell us a little bit about your company, a little bit of background in terms of how long you've been in business, approximate revenues, numbers of trucks? Just some of the background information that everybody likes to know. Dan: OK. I can definitely do that. We are a family-owned company. Started up the business in 1980, my parents did. My parents are still involved in the company. As far as myself, and my brother as well, we're all still in the company. Started really in the Galveston area, moved to Austin shortly after they started the company. Really, our target business is residential and commercial service. We do a lot of leak detection type work, which leads to insurance work as well. We kind of have a niche market in the leak detection business. Josh: That's a big piece of it for you? Dan: Yeah, for sure. Right now, we're running six service trucks, they're just full time, doing service. Then we have five other trucks that do a lot of tunneling and drain repair, drain re-routes. Stuff like that. We have five that are doing our larger type dig work. Let's see, anything else about us? Our approximate revenue is 4.1 million. I would say at this point, 50 percent of our revenue comes from our residential and commercial service, and the other 50 percent comes from our leak detection and large dig type work. Josh: It's kind of a mix between the general service for residential-commercial, and the heavy, underground digging and leak detection type work? Dan: That's correct. Josh: It's about 11 trucks mixed between those two. Approximately how many employees in the company? Dan: Right now I think we have right around 25 in the company. We have a pretty unique situation here, because we have S&D Plumbing and then my brother runs a completely separate company called S&D Commercial Services. Their specialty is trouble shooting and repairing hot water issues at apartment complexes, any kind of commercial buildings. They really found a niche in that. We work hand-in-hand together on some of these projects. I'll go in and do all the minor service work for commercial. Then when it turns bigger I usually will pass that on to him. Even though we're not the same company, we do work hand-in-hand in that. It's pretty unique. Josh: It's kind of a reciprocal, separate division, separate companies, but you guys are able to feed on each other and pass business back and forth. Dan: Exactly. Once it gets to a certain point where we feel like it's really out of my technician's expertise to be able to handle it, once it turns to a bigger project, we usually pass it on to them. That's their specialty and they're really good at it. Josh: That's fantastic. About 4.1 million, 25 employees, really solid company there in the Austin market. Tell me a little bit of the background on how your dad started the company and when you got involved. Give me a little of that background. Dan: As far as how he started the company, I think originally when they first started it, before he started S&D Plumbing, he was doing water softener sales door-to-door. He realized that wasn't cutting it. When he first started S&D Plumbing, he literally ran one truck for as long as I can remember. He was doing about everything he could do just to keep it afloat. He was doing new construction, he was doing service. As a little kid, five or six years old, I remember in the summer times going on the service truck with him. We would go out maybe plumbing a big residential house. If I helped carry pipe and do a few things for him, he'd give me five bucks a day just for being there with him. That's as long as I've been working with him. It was always a really cool atmosphere. All through school, I would spend my summers, me and my buddies would come to work here. We would tunnel under foundations. We'd do all the hard work in the summers. That's kind of how I got into it. I've been full-time in the company I guess 15 years now. Right now, I pretty much oversee the entire operations of S&D Plumbing, both residential and commercial, both service and tunneling. Rhonda, my mom here in the office, she's the office manager and she's still extremely involved with the company as well. It's very unique being a family business. We all work really well together, believe it or not and all under the same roof. It's a pretty good thing we have going. Josh: That's awesome. It's a really cool environment that you guys have with the dad, Sam, Rhonda, Sam Jr., you and then all the success you guys are seeing in the business. Is there something there that your dad run as a one truck company for a long, long time. Do you know how or when the company was able to make that transition from one truck to starting to be more significant enterprise? Dan: Yeah, I would say, probably about 20 years ago is when he started to grow more and more...I think a big part of that...It may have been 25 years ago but I think a big part of that was once he found that niche into leak detection is when...once he realized that that's something he really wanted to pursue, that's when his company started to grow. He started to get a lot of different accounts with big insurance companies, and it slowly started growing from there. Josh, I think some of the biggest success we've had today has been, probably, last three years since we really become engaged with QSC, become engaged with Plumber SEO, doing all of our online marketing and social media. We really dug into that and gone all the class and learned a lot. We have a business coach now. At a certain point, I guess about five years ago I was thinking to myself, "What if we lost all of our insurance work? What would my company look like?" At that point, I would venture to say, 75 percent of our work was dependent on insurance companies. With everything going on with the government and all that, "Man, we will just be down to nothing." That's when I really said, "I've got to figure something else out, I've got to learn how to run a profitable service company and then just, the insurance works kind of the gravy on the side type stuff." Since we started doing that, our business started growing a lot. Two years ago, compare to last year, we grow almost a million dollars in sales. The crazy thing is since we do dive into the insurance, no leak detection and the tunneling work, It's a very profitable market. Even if were just doing it for home owners, it's pretty profitable. I think, most service company is probably having that profit around five percent. Year to year we consistently running a net profit somewhere between 20 and 25 percent. Josh: Holy cow, that's a lot, awesome. Dan: If somebody's thinking about getting into that market, it's definitely a great niche to get into, is a leak detection because not everybody can do it. Josh: That's exciting. Did you say over the last three years, you guys really grown by more than a million dollars in total revenues for the company? Dan: Exactly, for sure. A big part of that is, as far as advertising goes, it's getting out of the Yellow Pages which was something my Dad did forever. He would spend just more money than you could imagine, doing that. We started putting all our money into online SDO type work and social media. Andy's listing Yelp and we've really seen great returns on that. We have a very minimum marketing budget here compare to most companies, it's probably around four to five percent, we're running at about two percent. I think that has something to say, we've been in this market for 35 years, so we are well-known and we get a lot of referral type work. We just do our best to keep a great reputation no matter what it takes and it really pays off. We're definitely proud of that. Josh: Let's dive in, because I'm sure you've excited a lot of our listeners by talking about this significant growth over the last three years. Let's start to talk about some of the specific marketing strategies and techniques. I always, at this point in the interview, talk about the fundamentals of your marketing plan for a plumbing business. There are three core fundamentals. There's market, message, and media. The market is who are you selling to? As the owner of a plumbing business, you can say, "We serve all residential and commercial clients," and really cast such a wide net that you're not attractive to anybody. Really be clear about who that market is and who you're really targeting within your geographic area. Then there's the message, which is what are you saying that differentiates you from the competition? How do you position yourself so that when you go after that target market it resonates with them and they want to choose you as the vendor of choice or provider of choice versus the competition? Then the fun stuff of the media. I always lay that foundation because when people listen to this podcast, they're just looking for the tactical piece which is SEO, paperclip, email marketing, Yellow Page ads, radio. Unless you've spent some time really being clear on who you're serving and what your message is, all of those different channels and all those different efforts will fall flat. Let's just talk a little bit about who you consider to be your target market in the geographic area that you serve. Dan: I guess it really depends on what kind of service we're talking about. As far as commercial goes, our target market is generally going to be multi-family residences. We do a lot of hydro jetting type work. We run three jetters full time, which is a very profitable job. It leads to other work, obviously, whenever you're doing a jetting, following it with a camera. That seems to be our big target area with commercial clients. We do restaurants as well. I would say our main target right now is residential. I'm trying to think of a good example. I would say, as far as our marketing goes, anything... Josh, you might have to repeat some of the questions. You asked me a lot there. Josh: I dumped a lot on you. Your main target then on the commercial side is very clearly multi-family residences, restaurants that have higher-level needs. On the residential side, it sounds like it's home owners that have a certain income threshold within, would you say, a 25 or 30 mile radius of your office in Taylor, Texas? Dan: We cover a bigger radius. We go more west toward the Austin area where we're located. We'll go about a 75 mile radius from where we're at. We're roughly 20 to 30 miles from the Austin area. We definitely service more west of Taylor. We do cover a big area as far as that's concerned. Josh: That's the market piece. As far as the message, how do you guys position yourself in the market there... What's your unique selling proposition? How do you position yourself? Dan: Besides the obvious, besides our quality workmanship and reputation around here, a family owned business is always big. As far as how we position ourselves, the main thing we look for and feed off of is specialty-type work. We always tell our clients we do the things that nobody else likes to do or knows how to do. Our specialty leak detection equipment. We can go through and locate water leaks in slabs, trace water lines, stuff like that. We dive into that type of work. It goes both residential and commercial. Our multi-family management companies, they want the cheapest work at the cheapest price. We always tell them, "If you want that type of work, we're not your plumber for that. We're your plumber for, maybe you have boilers and for some reason half your buildings aren't getting the proper hot water. Or you have leaks that we need to locate. Or we need to do hydro jetting. We're more of your specialty plumber. We're not always your day-to-day when it comes to those commercial-type properties." But as far as the residential clients go, the main thing we concentrate on is the full customer experience. We train our techs to, once you get in the door you not only address the issues at hand, you also follow up and see if they have anything else we need to address. We do home safety inspections. We have a really cool membership plan that allows for a lot of different perks like priority scheduling, discount pricing, stuff like that. That kind of sets us apart from a lot of our competitors. Josh: Some really awesome stuff you shared there and how you're positioning yourself. One of the reasons I think you're so attractive, obviously, like you said, the years in business, family-owned. I think in all of your marketing you really play up on that with pictures of the actual team, pictures of you guys on fishing trips. The fact that it's that family atmosphere. Then separating yourself in being the specialist in some of those harder to do, more complicated services I think is key to getting people to want to choose you because you guys are so likable. Also, the key to that higher level profitability you have is you're not just doing the basic vanilla services. You're able to do the more complicated things that require more specialized knowledge and better equipment. Dan: Exactly. Josh: Let's talk about media and some of the things you guys are doing in order to get the phone ringing, in order to get new customers. You mentioned that you'd done some Yellow Pages and you kind of pulled away from that and shifted Internet. Which is kind of go through some of the high level things in order. Do you guys do any direct mail or ValPak or any of that type of stuff right now? Dan: Yes we do. We do a couple different things. We do a monthly newsletter. That's a monthly email we send out. It's a member's only type of newsletter. It comes equipped with a blog about different plumbing issues that may help a homeowner. As well as whatever our special is for the month. That seems to be a pretty cool product that we're doing now. We've always done thank you cards and follow-ups, stuff like that. We just really started doing a direct mail marketing program to where we are sending out our thank you cards, sending out follow-up newsletters throughout the year with coupons and information to the customer. We try to get back in front of that customer at least two more times throughout the year to remind them. That's actually mailed products sent to their house. Then, really cool thing that we just started up that's just not cranking up is a referral program that will help us actually track our referrals, reward our customers that are giving referrals in the form of cash, and coupons to use. I'm really excited about that. That's one thing I've always thought, "Man, we get so many referrals." Unless you take the time to get the name of who referred us and their number, it's harder to even call them up and say thank you sometimes. You do get so busy. You forget to do that. This is going to be a great way to track who's doing that and who's getting rewarded for that. I'm really excited about that program. Josh: That sounds like it's going to be powerful on the road. It will help you cement those relationships, get more repeat in referral business which is awesome. You mentioned Yellow Pages, shifting a little bit away from the Yellow Pages, are you guys still in the yellow book at all? Do you have a large ad? Do you have a small ad? Have you removed yourself from that altogether at this point? Dan: I've pretty much done everything in my power to get us away from that. I don't know how long. It's probably been five years when I took over the marketing aspect of the company. I didn't know what I was doing. I was pretty much just a plumber trying to run a business. You always had those influx of phone calls and people wanting to come in and sell you stuff. It took me probably six months to finally get everything canceled, because you always have those re-upping yellow page ads. When I realized the bigger spending in there, I was like, "That's crazy." That's when I found Plumber SEO. Now, it's my knowledge, I know for sure that we don't spend any money on yellow page advertising. At that point, we stumbled upon Plumber SEO. That's when I decided, "Hey, look, I'm going to dump at least 80 percent of my marketing budget into Plumber SEO." That way, we can target the online keywords that people are searching on Google. We can do our paper click and social media, because I'm sure there are other guys like me out there...I'm not big on social media. I'm trying to keep up with running a business. Doing that can be very stressful. Since I did that, it's turned us around. I talked to customers that I go out and meet sometimes. I ask them, "How did you hear about us?" They may be an hour away from Taylor. They're like, "The ads kept typing in water house re-pipe and you'll keep popping up first in the list. I went to Angie's List and you all had good reviews." It's cool to hear that type of stuff. It proves that having the right search words for Google and different websites like that is capturing our most profitable business. It's paid off for sure. Josh: Thank you very much for that endorsement. I really appreciate it. I'm not asking for an endorsement on these interviews for those of you that are listening, but I really appreciated it. That means a lot to us and to me. You said something that a lot of people are scared about, and that's, "Will my business die if I come out of the Yellow Pages? Will my phone calls dry up? Will I be in a desolate wasteland?" At least in your case, in the market that you're in, you were able to chip those dollars online. Rather than seeing [inaudible 23:39] in leads in calls, you have been able to see a noticeable increase in leads in profitability in the business. That's very cool. Dan: Once I got rid of that, I was pretty much saving money at that point. All the customers I had before that, by that point, they already had our information. When I did get rid of the Yellow Pages, I did notice the difference in our sales. Josh: How about radio, TV, billboards? Do you do any of that type of stuff? I know that you did some radio. Dan: Yes. We did some radio last year. Probably about the last six months of last year, we did do radio. As far as our market, I would say it was beneficial to do the radio, but it probably wasn't as beneficial what I was paying to do it. I found that I needed to invest more money in my paper click campaign and then also invest more money in my direct mail marketing. That's one thing that I was missing out on. That's why this year, we're cranking the program up. I'm backing off the radio for now. Josh: I think it will have a more quantifiable return. The radio, especially in a massive market like Austin, can get lost in the noise. It does help with branding. It does help with that recognition to be able to say, "Oh, that's S & D Plumbing." The paper click advertising and direct mail should generate a more significant return. It's an interesting path that you've taken there. In terms of networking...I know you guys are active in the market down there. Are you guys involved in a proactive way in any of the networking groups like B&I or the Chamber of Commerce? Is that something that generates business for you? Is that something that you guys leave out of the equation? Dan: It definitely does generate business. We don't do any B&I groups currently. We are very active in Chamber of Commerce, different groups like that. My dad, he does a lot of that type of work, PHCC, obviously QSC. We take a really active role in our community here in the Taylor area mainly. It does generate a lot of our business. It's definitely beneficial. I would say at the very least, trade organizations like PHCC and QSC are extremely beneficial just in the knowledge aspect, just in the classes you can take. Once you dive into that and start to meet people and take classes, you realize, "Man, how much information can I get off of meeting people that you can always email and ask questions?" We're all competitors but we're all friendly. We all help together out. It's a pretty cool aspect. Josh: We've talked a little bit about Internet marketing. You mentioned SEO, PPC, and social media. You would say that's a big element of your marketing strategy, the whole online marketing play? Dan: Yes. Definitely yes. Josh: As far as online directory advertising, some of the ones we hear often to be pretty productive are Angie's List, [inaudible 27:25] search, Yelp. Which of those are you actively engaged with possibly with paid ads? Dan: Right now, just Angie's List and Yelp, the two. Josh: Do you feel like that drives a noticeable flow of inbound leads being on Angie's List, being on Yelp? Dan: It definitely does. With Yelp, they even came here and did a little online video for us for YouTube. That was a pretty cool deal. Our customers can get on there and hear from me about our company and all that good stuff. That's really paid off for us. Josh: One of the things we hear often is Angie's List is a tremendous source of high quality customers. Yelp in certain markets can be really effective. The key to success on Yelp is your reputation. On Angie's List, it's your reputation and the number of reviews that you have and, of course, those reviews being positive. Approximately, how many reviews would you say you have on Angie's List if you know? If you don't, it's not a big deal. Dan: Probably not enough. That's one of my goals for this year, is concentrate on getting more reviews. That's one thing that starts from our technicians asking for those reviews a lot of times. You always have customers that you have a really good experience with and they will go on there and do a good review. Then, you have the crazy customers that everybody deals with that it's all about doing the bad reviews just because they're absolutely nuts. You got to respond to both of them. That's one thing I know that we can do better. I couldn't give you an exact amount but I'd probably say we have somewhere between 20 and 30 reviews on each, Angie's List and Yelp. It used to be a lot more than that. That's something that we're working on this year. We're also doing the Nearby Now which is a really cool way to generate reviews. I don't know if you want to talk about that a little bit. Josh: Yeah, absolutely. Tell us a little bit about how you're using Nearby Now within your business process and how that helps you get reviews. Dan: Nearby Now is a cool program because every time our technician finishes a service call, what we do is give a picture of the name of the technician, a brief description of what he did. We send that out in email form to the customer asking for a review. If they go on there and respond to that and give a review, it populates not only our web page but also Google Plus as well. The really cool thing is if you go to our web page, you could scroll down and you could see our current Nearby Now reviews. It populates a map that shows our true coverage area. When customers say, "Do you truly service..." maybe they're an hour from where we're located. They can go online and see that we were just there two days ago or whatever doing this service for this customer and we had a great review. When that is actively going on and current, it's a cool way for customers to be able to see that we are active in their community. Josh: Build that social proof where they're like, "OK, not only this is why they're cool company, but they're literally in our area and this is what our neighbors have had to say about them." You guys have been active with Nearby Now for about two years or so, maybe a little bit less between when we set it up and when you started using it. I know that there's been a tremendous increase in reviews across the Web, not just on Yelp and Angie's List but also on Google Maps and all those other places. I'm sure that that's been a powerful tool in your arsenal for building your reputation and also enhancing your online presence. Dan: Yes, for sure. I would say as far as reviews go -- I'm speaking for everybody -- it's a scary part of the business because not everything goes perfect. We all want to have great reviews. What I find is something that obviously we all have to deal with. The most important thing to do with your reviews, no matter what business you're in, is make sure you are responding to every single review. You may have four or five stars on Angie's List, but not all of those are going to be good. I think when customers see, "Hey, S&D Plumbing has the majority of their reviews are great. They have one or two of the customers that just sound like they're nuts." If you're responding saying how much you appreciate their business that you're thanking them for the review, and you're trying to solve the issue, what I find is those people never respond back. You'll go on there and make a comment, and you'll try to resolve the issue and be real professional about it. That also makes you look like you're a real company. Most sane people look at that and say, "That customer kind of sounds a little crazy." Or, "S&D may have screwed up but here's the owner of the company responding to it trying to fix the issue. That's really cool." That just leads into the one thing we drill into our technicians and our office staff and passed on to our customer is we understand we're going to screw up from time to time. The nice thing about doing business with us is we're always going to come back and make it right. Whatever the cost is, whatever happens, we're always going to stand behind our work and make it right. That all flows back to having that good reputation no matter what. Josh: That was a powerful insight. Yes, there's a little bit of fear and apprehension when you request a review that somebody's going to jump on and write a nasty-gram because problems do arise and things go wrong from time to time. It's much better to push through it, be consistent with requesting the reviews and just know that a negative review might happen. You can address it publicly and the world's not going to judge you or discount you because you have one or two lunatics that went on a wrote some nasty things about you online. Dan: For sure. Josh: As long as you address it professionally. Dan: Yes. Sometimes I have to take a step back and, "OK I'm going to come back to this tomorrow after I have a chance to cool down a little bit." That happens. Sometimes you want to get on there and say, "You're absolutely nuts." That's definitely the professional aspect. Not trying to make it worse is the best way to approach those back reviews. Josh: Getting to the nitty gritty and what it all comes down to. What would you say, out of all these things you're doing, you've got a really nice marketing mix. What marketing efforts tend to drive the most leads for you? Dan: At this point, probably our SEO type of work. Hitting those key words. Picking up those customers. That's probably the biggest return on investment I have going on right now. Pay per click has been good but it's still fairly young. We just started that less than a year ago. I know it sounds pretty basic, but making sure you have a good coverage area. Making sure you're working with a good company you can trust. Then really figuring out what are the key words the customer's really going to be searching out? What's my most profitable market? We're in a really competitive market in Austin. We have a really small budget and we do a lot with it to really compete in Austin. There's a lot more surrounding areas than just Austin. We can capture [inaudible 36:07] . There's a lot of big communities all around us. They're all hiring down type communities. We can really capture those customers, and have good sales doing that. Josh: I didn't pay him to say that. He wasn't solicited to say that. That's exciting to hear that the SEO online marketing is really driving some of the best new leads and new referrals for you. That's exciting. In terms of business in general, you talked about a lot of the different services you offer. There's a lot of guys listening to this that maybe they're just doing general plumbing service, unclogging the drain, fixing a leaky pipe. What services have you found to be most profitable for S&D Plumbing? Dan: I would probably go back to jetting. Hydro jetting has been a very profitable service for us. Another very profitable business is the leak detection. Once you detect a leak, you can charge for the specialty service once you find it. Then we have to go make the repair. It leads to more work. It goes the same way with the jetting. Here, every one of our service trucks is equipped with a camera. That's one thing we don't charge for. We include it in our price whether we're doing a sewage stoppage or a jetting work. It just makes sense to follow up with the camera, spend five minutes with the customer. What you find is that tends to lead to bigger work that's necessary. If you just auger a drain, pull the roots out, and say "you're good to go," there's a reason why there's roots in the drain. That's been a profitable area for us. With our service technicians, one thing we did change over the past two years is we went to where they're strictly working on commission. It's a great incentive-based program. These technicians, instead of having hourly technicians that are dragging around, milking the clock, wanted to get fifty, sixty hours a week and not really producing. We've gone to a commission system to where these guys are getting rewarded for their sales. We have plumbers making $40 plus an hour when you calculate it out for the week. In my market, that's unheard of to pay them that high. When they're that good, they're that good. The main thing I look out for personally and the company does is making sure we're not cheating our customers out. That's the big part. Some people hear that commission, and they think, "The guys are just selling unnecessary stuff." The main thing is you've got to find the right technicians. I had to let one go just recently for that reason. He's really the only one I've had to let go in the past two years for that reason. You know when it starts happening. We always preach is we're always going to give the customers what they need or what they want. It's amazing. You go into a house, and my guys are even skeptical sometimes, you go into a house and you think, "This guy's got no money." I'm just going to try to fix it as cheap as possible and get out of there." Before you realize it, you start building that rapport, that relationship with the customer. You may walk out of there with a $3,000 ticket by the time the day is up because he wanted everything done to his house and he loved it. It's wild, because some people think that's not possible. Until you really get in there and offer those opportunities, you won't realize how that is possible. Josh: That has had a noticeable impact in profitability, converting the guys from being paid a wage per hour to actually being strictly commissioned based. Dan: Exactly. The nice thing is it goes both ways. My philosophy here has been I want every truck to operate like it's its own business inside of S&D Plumbing. All we are is the people that capture the work and hand it out to the technicians. I try to make them grow up a little bit. I make them do the full aspect. Call the customer, set up the inspection, do all that type of stuff. They're getting paid to do that. What that allows for is less management. You don't have to hire a manager for every two trucks or four trucks or whatever it is. You really cover the whole aspect if they're taking care of their own business. It really has worked out well for us. You may see a couple technicians that are killing. You may see some that are really struggling. They're getting $14, $15 an hour. Those are the guys you've really got to coach up and figure out why is this happening. It's on both ends of the spectrum. Sometimes you just have a technician that's not cutting it. They're just wasting too much time. It definitely makes them take ownership of their business. It's really cool. Another thing we're doing this year for our large job crews is we're really trying to incentivize everybody. We job cost all their jobs and we have a different scale of bonuses based between 45 and 65 percent gross profit on the job. Then we hand out bonuses at the end of the month to each guy for different jobs they did well on for that month. That's a really cool way to do it. We even spiff and bonus our CSR. We bonus them based on the gross sales of the company for the month, our target sales for the month. What we do is we just pool together a sum of money and we split it up evenly throughout the ladies in the office. We run spiffs on memberships sold, total [inaudible 43:08] bio products sold. We do different stuff like that. We let everybody get involved, even the ladies here in the office. A lot of times you find whenever they're booking the calls, they're already pre-selling the products. Josh: Planting the seed. Dan: When the technician gets out there, the customers are inquiring about it. It's a really cool benefit for everybody. Josh: I'm sure that has a major impact on that ability to hit that 20 to 25 percent net. You don't have people you're paying just for the sake of paying them. You've got everybody engaged in the growth and profitability of the company. It's a true performance based environment. Where would you say you learned how to implement that in your company? That is a specialized business process that I'm sure a lot of our listeners would love to learn more about. Dan: I definitely didn't invent the wheel. Really, it's through QSC, Quality Service Contractors. Three years ago, we went to our first meeting with them. We really started to dive in with the service manager training and stuff like that. We really started to talk to the other companies in the room and figure out that there's a great way to run a service company that we really need to learn how to do. We started going to their conferences and taking the classes. The biggest thing I did personally is I have a business coach through that organization that comes to my business once a quarter. He helps me with all that information. He has that information with him that he can pass on to me. All we pretty much do is customize it to our company. We figure out what percentage of commission we are going to pay our technicians. We put our logo on it. They have a template, we just make it our own. I 100 percent could not have done it without that. I just did not know enough people in the industry that were doing that. Once you go to these conference meetings and you talk to all the different plumbers throughout the nation, that's what the most profitable successful service companies are doing. They're on an incentive based program for their technicians. Flat-rate pricing was also something we went to, which has been really nice. It's definitely paid off for us. Josh: That's powerful information here on the plumbing marketing podcast. We are talking about marketing strategies. We're talking about getting the phone ringing and growing the business. The other side of it is how do you maximize efficiency? How do you maximize profitability? Following the model of what Dan's talking about, look into QSC. Find out what it's all about. Meet with some of the other contractors. Get a business coach. You can see more hours hit the bottom line that you can put in your pocket for all of the revenue you generate. Thank you very much for sharing that. I'm sure a lot of guys are going to be excited about learning more about commission based incentive plans and flat rate pricings. Great stuff there. Dan: I would say probably the biggest aspect of joining something like QSC and PHCC is if you're going to do it, you've really got to plug in. We did it six or seven years ago and we didn't plug in. At that point we just thought, "Well, this is just dollars wasted every year." We got out of it. It wasn't until we decided that, "Hey we're going to do this. We're going to jump in with both feet, and we're going to learn." That's when it really started paying off. If y'all are thinking about joining something like that, make sure you're ready to go to those conferences. You're ready to learn. You're ready to get a business coach in there. I always joke with my business coach. I say, "It's nice to have you here because you make me do everything I hate to do." Which generally is... [crosstalk] Dan: It's anything financial. It's all that stuff. I get so tied up in the day to day. I don't want to have to go back and do all that stuff. When he comes in once a quarter, we change things. We do stuff like that. We look at the overall aspect of the company. We do a lot of really cool stuff. We always have a really cool agenda. He usually comes for three days in a row. He makes me sit down. I can't go in the field. I can't do everything I want to do. We really grind it out those three days. It's really definitely paid off for us. Josh: Powerful. Powerful stuff. Dan: Something else I talked about earlier was going from hourly type pricing to a flat rate type pricing. I was like everybody else in the industry that's been doing the hourly rate forever. We did it for 30 years, then we switched to flat rate. That's a pretty scary thing. You think customers are going to hate that, whenever we've got to give this big price up front. It's completely the opposite. It's turned out to be a blessing for us. The customers greatly appreciate it. It gives them the opportunity to make decisions, their own buying decisions, instead of...I always remember when I was doing service, the customer would be watching his watch and I'd be running out to the truck to get parts. We're trying to get it done within an hour. That type of stuff. That's just not a proper way to do business. At the end of the day, there's so much more you can get when you're doing flat rate pricing. Josh: You can control your profit margins and have a better experience for the client. It might feel a bit counter intuitive when you're not doing it yet. Dan: It's definitely a scary step. It's definitely a step any true service company needs to be doing that type of work. Even our commercial customers appreciate it. It's definitely a nice way to go. Josh: Another thing I know you guys are doing that's unique, it's a challenge that every one of the successful plumbing and HVAC contractors I talk to is dealing with. That's, "We've got the successful business. We've got the leads flowing in. We've got a challenge finding good quality technicians that know how to do the work but also have the ability to be selling technicians." Obviously that's something you and your father have been trying to innovate to bring in those higher quality guys at a younger age that you can train up and really [inaudible 50:07] into the types of techs you need. If you don't mind, tell us a little about what you're doing. I think it's very exciting. Dan: We're doing a couple different programs. I would say as far as service technicians, licensed service technicians, the most success we've had out of that is going through the veterans' avenue. Hiring veterans to come in here. In particular, one of our newest service techs, he was in the Navy. He worked on ships. He did the plumbing in the ships and stuff like that. Once we brought him on, he was able to capture enough hours to be able to go get his journeyman's through what he did through the Navy. He may not have been 100 percent qualified to go out in the service field. It took a lot of training to get him to that point. You have a kid with great discipline, a great look, great demeanor, and what we've done is we have a full time service trainer here that used to be one of our service techs. He has a bad back. We put him in a different role. Whenever we're able to bring in kids like that to our program, we allow our trainer to train them for literally at least a month, maybe two months, to really get them into what are the systems in place for S&D Plumbing. Not only that, but also the technical side of it. You're not going to get a guy out of the Navy or the Army or whatever that's ready to roll out in the residential real world. They're definitely trainable and that's been a great, great avenue for us. Another really cool avenue that my dad's been really involved with is working through the local technical colleges. We have some plumbing programs set up. What we're doing is we're going to little trade shows at the local high schools, and we're picking up young kids that are usually junior, senior, and they're not the college type kids. They're the kids that like to work with their hands that want to start a career. We bring them in. They'll usually work until two or three o'clock in the afternoon, and they'll come in and they'll put up parts in our warehouse. They'll learn things. They'll go out on service trucks. They'll work the summers with us. The program we have set up is they also go to school. What happens is once they go through a four year apprenticeship program, leading up...I'm sorry. It's not four years, it's two years. Once they go through that and graduate high school all that time in the school applies towards their 2,000,or 4,000, or 6,000 hours to go ahead and get into their license and start working full time. It's really been a cool avenue for us. We've had a few kids come and go. We've had two recently that's really locked in with the company and one that's been with us almost two years now that's getting ready to graduate. He's going to be off to getting his license. Then we have another one that's been with us about a year. The reason why my dad really wanted to start the program like this in the state of Texas was he realized that we saw kids, we knew kids, cousins, that were going to college for four years and graduating and working at Whataburger because they couldn't find a job in their general studies that they went to school for. He started thinking, "Back in my days, there was actually a trade school. There was actually people that graduated high school and went to certain trades, went into the Union, did certain stuff like this that, you know, nowadays everybody's pushing if you don't go to college, you can't be successful. He's really trying to change that mindset, and take it back to the old school, to where we're able to get kids directly out of high school, into these trade schools learning not only the school aspect of it, but also hands-on experience. I think it's going to prove to be extremely successful and beneficial for all the plumbing companies around here. Because once people start engaging in that program, they're going to get not only really good, qualified, young professionals, but we're also going to get people that are dedicated to your company. Josh: After you've improved the training, you've apprenticed them all the way into a real career. Dan: Yeah! The way we work is if you get A's and B's in your classes, in that training program, we pay for it. Josh: Awesome! Dan: That's the way we do it. It's pretty exciting. I'm sure he could really dig into it a little more. He's really revolutionizing the plumbing industry in Texas. Josh: I think that's awesome! If there were other plumbing business owners in other states, and they wanted to follow that path, could they reach out to the local technical college, and try and make some relationships? Is there any path that they can try and replicate this in another state? Dan: I would probably say the P.A.C.C. is going to be-- they are nationwide, in every state. That's going to be probably you're Best Avenue to start. Just because they can talk to Texas and realize what we're doing down here in Austin, and really gather all that information from our local branch. I would say that would probably be the best place to start, and then from there, I would take it on to like a local technical or junior college that may have programs like that that you can really get into. To really get detailed into that I think you'd need to get my dad on the phone to really break down what all he's doing there. That's his baby. Josh: That's Sam Dowdy if you need to talk with him or just reach out to your local PHCC. Let them know that this would be a great opportunity to explore in your state. They can connect you with PHCC Texas. You can put your heads together and see how you can start to develop the plumbing trade or even the HVAC trade in your local state. Powerful stuff. Dan: That's one thing I can always give out his contact information if you're wanting to learn more about that. Maybe his email, if you want to send him an email, he can really let you know what direction to go into on that. Josh: If you're willing to share it on the call, that's great. Otherwise, they can just reach out to their local PHCC. Whichever you prefer. Dan: I would say I can go ahead and share it now. That's his passion. He would love other business owners to be able to spread that throughout. His email is sam@sanddplumbing.com. Sam at S and D plumbing, all spelled out. Go ahead and shoot him an email if you're interested. Josh: Sam and Dan are both wonderful guys. I'm sure if your reach out to Sam, he'll graciously respond and be willing to talk you through it and point you in the right direction at least. Awesome stuff, Dan. This has been a tremendous interview. I'm sure the listeners are... Their minds are spinning. There's so much great information that you've shared. Congratulations on the tremendous success on the company as a whole and your success in taking over, over the last several years. Really accelerating the growth and putting these initiatives in place. Any last words you would want to share with the listener that may already be million dollar plus or may just be getting started in trying to figure out how to grow the business? Any additional nuggets of wisdom you'd be interested in sharing? Dan: The main thing I was always taught was you've got to find that niche, and what you're good at in the plumbing market. If you just want to be a general plumber, there's thousands and thousands of those guys around you. I think once you find out, "What is my niche? What can I really dig into?" It can be anything. That's when you're truly going to start to revolutionize the company. Also just figuring out a way to really make your company an incentive-based company. To share the wealth with your employees that are doing well. Obviously you're not going to share it with the ones that aren't. You'll find that that really changes the mood. One thing we're doing today, which is really cool, I told my service technicians, "If you'll can all sell $10,000 a piece for the week I'll do a steak dinner for everybody." Today I got the grill here, we're firing it up. We're going to do steaks. We're going to do sauces. We're going to do a good old fashioned barbecue. That's one thing we talked about this year, we want to really start celebrating our wins, having a really good time doing it Another really cool thing we do, you mentioned it earlier in the interview, is we go on a fishing trip twice a year with our guys. We go out for the weekend, and we rent cabins, and we get guide services. We do the full work. Stuff like that's a great way to really bond with your employees. Everybody gets a little silly. Get the guys away from their wives, it just gets a little crazy. Stuff like that is what your employees look back on and think, "Man, S&D Plumbing is a great company to work for." It even goes along with Christmas parties and stuff like that. We just really try to have a good time working. We'll be fine if it really ends up paying off in the long run for the company. Josh: Building that culture, as you build your team, that bonds everyone together and not only makes a funner place to work but makes it so the guys that work with you are loyal. They're wanting to serve the customers as well as possible. As they serve the customers better, your reputation improves and the business continues to grow. Dan: For sure. Another really cool thing that I've done is right here behind my desk I have a huge dry erase board with an organizational chart on it. I've got it all done up professionally to where the guys can see, if these are the different aspects of the company, this is the service department, this is the large crew department, this is the commercial sales department, CSRs. Really allowing a cool avenue to where the guys can see, "What is it going to take for me to move to this level?" Then you have that information right there in front of them. They really see the full breadth of the company. They really realize that they're not forever going to be stuck in this position that I'm in. There's managers positions open. There's all these different types of positions open and there's a lot of room for growth. Eventually we do want to be a $10 million company a year. The main thing is allowing for your employees to see that there is potential for growth in your company. Josh: They see the potential and they grow with you. Dan: Exactly. Josh: Dan, thank you so much for your time. I think this has been a tremendous interview. Lots of great information spanning from marketing to operations and team development. Those of you listening, thank you for your time. If you'd like to listen to other interviews like this, or more from the leaders, the guys that are excelling in their plumbing or HVAC business, you can subscribe to the podcast at plumbingmarketing.net. Thanks so much for your time. We'll see you guys or talk to you guys again soon. The post How Dan Dowdy of S&D Plumbing grew his business $1M over the past three years appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| How Greg Joyce grew his plumbing business to $2.8 Million and is up 30% this year | 30 May 2014 | ||
Discover how Greg Joyce of Schuler Services grew his plumbing company to $2.8 Million with 11 Trucks! On this interview Greg talks about how he is leveraging the internet, social media, billboards, branding and a number of other marketing channels to keep his company growing. His is up 30% over last year ($600K). Watch the marketing interview nowPlease post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. Read the transcript of the interview below:Josh Nelson: Hi! This is Josh Nelson with the plumbing marketing podcast. Want to thank you for joining us today. Here in the podcast we interview successful plumbing and HVAC business owners, from across the country.Just pick their brains on how they are marketing themselves in today's economy, and what's working and getting the story straight from successful entrepreneurs , as far as how they were able to build their business and what's working right now. Today, we have the privilege of talking with Greg Joyce from Schuler Services out of Allentown, Pennsylvania and he has built a very successful business over the years; as a family owned business. Let me introduce Greg to the line . Josh: Greg! How are you doing today? Greg Joyce: I'm doing real well, Josh. How are you yourself? Josh: Thank you so much for joining us on the podcast today. Greg: You are welcome. My pleasure. Josh: Tell us a little bit about your business. How long you've been around, the approximate revenues, number of trucks...give us some of the basic background information, on the company and where you guys are at today. Greg: Sure, not a problem. The business was started by [inaudible 01:08] George Schuller back in 1923. We've been around the [inaudible 01:12] for 21 years. Josh: Wow. Greg: [inaudible 01:15] the business has changed quite a bit over the years. We now have 1,800 square foot showroom, where we do some bathroom remodeling. At the moment I have six service technicians and two contract technicians that do the bathroom, remodeling.I'm running with eight guys. I have 11 trucks and we're looking to fill...We could use two more right now at the moment. That's where we're at. The business, from 1923 to 1974, was owned by a couple of different owners. My father got involved, then [inaudible 01:54] purchased the business in the late '70s with a partner that was one of the plumbers, here. I started in '86. From '86 to 2005, for 19 years, I ran as a plumber, and became a master plumber in that time period. In 2005, I came in charge when my father bought his partner out, I became service manager from 2005 to May 1st of last year, 2013. That's when I purchased the business from my father. He is now my dispatcher and still works, 70 years old and still working every day, here at 6:30 in the morning. It's cool [inaudible 02:31] two of us have. That's the history. I've only been in business only for 13 months, but here I am. Josh: Awesome. A long history, but 13 months as the man behind the wheel sort of speak, and it sounds like about 11 trucks and growing. You feel there's a growth behind the business right now. Greg: Yes, Absolutely! I had a plan when I bought it. That was my marketing plan. It started with my first thing...It started with you guys and we grew much since last year around this time, that's for sure. Josh: We'll drill down into that a little bit more as we go. I appreciate you giving us the sense of where you are at right now, and what the direction of the company is.I once feel the fundamentals of any strong marketing plan include market, message and media. The "Market" being who the customers that you target are, what your ideal customer is? "Media" being where you are marketing yourself, what tools you use to get in front of those customers? "Message" being what are you saying, how are you positioning yourself in the marketplace? When I do these interviews, I hit on those three elements in a sequential order. That way the listeners can start to get the sense. Here's what I could or should be doing if I want to grow my business to whatever, the next level is. Let's start. Tell me a little bit about who your ideal customer is? What your target market is? In the area that you serve. Greg: By asking the ideal customer...any customer to me is my ideal customer. We target certain areas [inaudible 04:26] . The western part of our town is our target area. Although we are extending in much of we are now.It's important how we put ourselves in front of our customers. Our reputation is been there [inaudible 04:44] 21 years, the longevity. [inaudible 04:50] family homes [inaudible 04:44] and also our service. We classify ourselves as a first-class service and it's a tag-line for our marketing services [inaudible 05:05] for first priority. Right down from the [inaudible 05:08] as we walk in the door. Put our boogies on. Walking with our briefcase to present ourselves, look at the project at hand and then do the up-front pricing at kitchen table. That's our MO. [cross talk] Josh: The messaging is that you guys are family-owned, you provide outstanding service, and you try and bring a premium experience to the customer in your market. Greg: My team all knows that that's my goal -- to give them the best possible service experience that they deserve. They understand. We educate them on the value of our service. That's part of our whole process. Josh: That's fantastic! Now we can drill down a little bit, into the media that you use to market yourself. There's a lot of different things you can do as a plumbing or HVAC company to get in front of your customers.Everything from direct mail to yellow pages to TV, radio, billboards, public relations, networking, and everything in between. Tell me a little bit about what you guys do as a company and what your marketing mix looks like, as an organization. Greg: My number one goal when I bought the business, part of my business plan, was to talk to somebody at the QSC meeting about online marketing, because we were struggling.We tried a couple of local avenues here that didn't work out. At the Baltimore Power Meeting last year, my main focus was to talk to some people about online marketing, who they were using, the conversation with you, Josh, and your partner, Dean. August of last year is, I believe, when we kicked it off. [inaudible 07:03] I have to point Jose. He's my pal; He has worked with me every step of the way even to this day, developing our site. That's a major part of my marketing plan that I believe, has worked tremendously. We also do...I don't know if you want me to move into...I could talk about billboards. Josh: Please do. Thank you so much for that positive shout-out. I never solicit on these interviews, for those of you that are listening, direct feedback about us, but when I get it I appreciate it.Thank you very much. I know that will make Jose's day to get a public shout-out like that. Jose is one of our account managers and an integral part of our team here. Greg: I highly recommend him to anybody. You have more customer service representatives, I'm sure, but I had to put a shout-out to my guy, Jose [inaudible 08:02] .Looking forward, billboards is something we started as well. We never did that before in the past. That's for some branding. We do that on some of the major highways, some bus shelters. We have three bus shelters around the Lehigh Valley. That's branding. Josh: How many of those billboards would you say you have? Greg: At the moment, I went back to vinyl. In the fall of last year, I tried some digital advertising, the new digital billboards. Quite frankly, billboards are tough to track, in my opinion. Somebody could help me with.My frustration was that you're sharing it with six other clients. We drove by and it seemed like a car dealership was up there. That was frustrating to me. I got away from the digital boards. I started, back a month ago, on one of the busiest highways here in the Lehigh Valley in the downtown area, a vinyl board. I love it. We're getting great response. It's part of our new re-branding that we're doing which ties in with our new trucks that, we're wrapping. We're in the process. We've got a couple more to go. We have 11 trucks that are totally re-wrapped and two salesmen's cars that we wrapped, as well. The bus shelters, the billboards, they're all tying in together at the same time here, which we're real excited about. Josh: Your new wraps look beautiful. The idea there is that you've got the billboard on wheels. Greg: That's exactly right. This was all coming out all at once. We hit them hard. Like I said, we're real excited about the wraps.As a matter of fact, we have so many comments, people saying, "Hey, I love the new trucks." Little do they know they're not new trucks, but they... [crosstalk] Josh: They look new. You say you get pretty good response from the billboards, but then at the same time you said it's hard to track and measure.Is that feedback, you feel the general sense, people say, "Hey, I saw your billboard. It looks good." How do you quantify that?" Greg Joyce: What you said, we get a lot of feedback where people say, "Hey it's on your billboard or I am calling because I saw your billboard" and I try to do something unique with that whether I peer site or a billboard with a clock, switching back the temperature within a big commuting area, faced you am anytime, any weather.People are going to be looking at this clock and that's the feedback I heard is, "Yeah, I see the digital clock up there at the final board," and that is the feedback that we get. Get to understand that that billboard is up only last month, but it has been very positive since it's been up. Josh: We find there is a lot of synergy between offline and online. When you are doing billboards and any other type of branding and then they are looking online when they are at that moment, when they need the plumber or thinking about the remodeling.They go to Google, they type in a search, they see your company and they know they have seen you around. They recognize your brand and they see your trucks, the trust levels higher. We find the cliff tour rates are higher which helps our ICL efforts, but it all works together to drive even better results as a whole. Greg: Sure yeah, the part of you guys right away is soon as it will be re-branding with the billboards and if you have got a letter head or cards, never mind IT guys can write on it, changed our home page and each of our individual pages with our a new load of and we were happy. That was done right away too.The main consistency is the key in the branding, people see it, they see it outside, they see it on web site, see it everywhere and that is my goal here to get the re-branding done and all at once. Josh: You have talked about Internet being a major source; we have talked about bill boards. Do you guys do any other marketing initiatives on the media side of the equation? Greg: Sure. Get back to the online marketing; you guys handle my social media so we do it on Facebook page, which is handled by your firm. We do have a post every day and then on our web site to at the point, there is a blog.I believe weekly that is done there, as well and the number using it has been phenomenal. We have online reviews and we get steps to our technicians, as an incentive. We have local programs that my service manager transporter, needs to regroup and they get stitches. We went each reviews where his name is mentioned. Looking at other types of marketing, I tried to tease partnership this year for soft [inaudible 13:11] of human interesting and not Miami, what is report not a lead coming for the web site and got a few jobs. I keep paying for uniforms already, so pretty cool. We do some with direct there, with another industry partner and I don't think I will mention the name. Josh: Absolutely, no definitely. Greg: Contracting by 2020 [inaudible 13:32] she does our direct mail force. Doing a fantastic job, direct mail works [inaudible 13:38] .We also do the neighbor program with them that was, kicked off. How that works is we send 25 jobs a week to them, and they send out five post cards to neighbors "Hey we worked for your neighbor." That was kicking off and I mentioned the truck wraps, I mentioned the sales carbon wrap, we used up a local theatre advertising... [crosstalk] Josh: Local theatre, so you have got the ad in the theatre that rotates on the big screen? Greg: Yeah, mm-hmm. Josh: OK. Greg: We get good response there as well and I am not going to talk on the track. The things like, I don't know what do you want to call donation marketing, getting yourself up in a proper garment, it's a golf outing or...[crosstalk] Josh: The public relations or de-classified, that type of stuff. Greg: Yeah sure. Wondering [inaudible 14:37] block center or cancer or what have you. We get very good responses from those as well.Other than that, we do some end up in street partners from USA, we started doing our private laboring, when our drain clean products or drain treatments that is exciting as well. You are doing private labeling for us that is another form of, marketing job. Josh: Very interesting. Nice diverse next. One thing that you did mention that I know that at least in the past, you were having in was the yellow pages. Are you still in the yellow pages at some level? Greg: We are, we are, we did that down this year. The contractors we did use. We are in the yellow book and the yellow pages.We are in yellow pages in double bubble shot at the forte pages, but we backed out on the different sections like what we use and what is the treatment, and so we are going to be tracking that a little closer. We will pull and see ending a deck hopefully it doesn't have any negative effect, but more and more we get away try to back away because of one of my presence is so strong, they can navy to get some of that marketing running in another way. The [inaudible 16:03] now drop it. They try to get it, because we did do some tracking with the newspaper and unfortunately that has not worked for us. Before they knew it their mailer at it we did track that as well, and we did not see much return here either... Josh: That's with regards to the mailer and I know they have got a print side of the division, and they have got an online side of the division, I know you have got lot of reviews on Angie's List. Do you have a premium listing on the Angie's List, or you go with the base program? Greg: The base program at the moment like takes some of the mailer advertising, last year for coupons. Coupons are a great way of tracking and with coupons on our web site.That's our direct mailer track as well, but for the Angie's List, we didn't see much of a return on that so we dropped out of that. As far the Angie's List now all there. Its member driven for the most part, an hour reviews seem to be working quite well. Josh: That's it that's a pretty diverse marketing mix you have in place, and it is the recipe for success.Very aggressive online marketing strategy, branding with billboards and theatre ads and other things like that. Aggressive with social media and online reviews. Doing some other team building, team sponsorships. The direct mail heavily marketing back via print, to your existing customer base and then the neighborhood program is great. Aggressive branding with the trucks. What the consistent theme of these interviews is you to have a diverse strategy that touches each one of these, areas. When you do that right and there is some synergy between the different channels that you're using, that's when you start to see the maximum result in terms of marketing, and getting inbound leads and calls within your business. To recap that, what would you say are the marketing efforts that drive the most new leads for you? Greg: Well, hands down the marketing question a result of that our brand new website you guys developed for us, got kicked off in October last year. I want to point out, this fiscal year our sales alone are up 30 percent. I'm very proud of that.It's not the sales that are up, the profitability is there as well. We are extremely happy with the online marketing. It's something that we struggled with, I struggled with. I knew that was my one issue, I wanted to do this and I couldn't be happier with the results. Josh: Now, we talked a little bit about some of the marketing efforts that you stopped and it sounded like, most of them you've kept, you've slowed down on the yellow pages a little bit, but you've also slowed down on the newspapers. Greg: Yes Josh: OK. Due to the fact that you didn't think it was generating the result that you could, by putting those dollars elsewhere? Greg: Correct. Josh: We've talked a little bit about some of those special initiatives that you guys have in place, tell me a little bit about, I know that I implement the review system that you guys have.Tell us a little bit about this and about that and about how you are incentivizing the guys to do the reviews, because those listening don't know the back story behind it. Greg: It's a couple of things. It's twofold. We set up a cool thing I bought. We have had so many great reviews we sent to him, I don't know how it was done if it was scanned, but we have a bunch of written reviews on our website, but most importantly we have this easy link you can click on as a customer.When we're done, we leave a card behind asking them to post a review and get on the site, its handled by "bazaarify". Bazaarify is that correct? Josh: Yeah, there's a tool behind that's aggregating you're reviews called bazaarify, and a system called "Nearby Now" which helps your technicians check-in, request reviews, consistently after every service call. Greg: Right I was going to get into the Nearby Now.[crosstalk] Greg: The first one was the one with the pay for reviews and the ease, you don't want your customers to have a cumbersome process to post a review, or else they are not going to do it, that's the bottom line. It's real easy with this new system that [inaudible 21:13] set up for us.They will be working real well for us, so all our reviews coming from goggle plus [inaudible 21:20] get posted on a real easy link, where you can view your reviews. The third one Jack mentioned is Nearby Now, which is the guys have their mobile devices with them on the field they take their iPhones, they check-in. This is something that we are building at the moment. I know Jose knows how important it is, because for ranking purposes that new content all the time. The tech takes a picture, says "Hey I have fixed this water heater, I'm at this address". The customer can give some feedback, get the email address to send to them and then it gets posted right there on your home page, of your website. It's cool stuff. That is something we are working on. My service manager Sean is working very hard on that, we have had some great results and great response on that as well Josh: This is something that you're doing pretty good job with, I know that you feel there's room for improvement and that you can use the tool more often, but one of the main challenges that our other clients are having with this is getting your technicians to buy into the process, getting them to check-in, type the descriptions what were you able to do and it was Sean that took the lead on it.How were you able to get the technicians off the fence, and into actively leveraging the technology Greg: Simply spits they get dollar, that's always a plus as we all know, and training. We are big on training.We train every Wednesday morning, we have an hour set aside, half hour set aside whatever it takes whether it's bringing local supply house in, or doing sales training. Sean our service manager did great job with the guys, that's the key. You can't just expect a technician to go out there and start doing this without any training and Sean is working hard with the guys, even on a one-on-one basis to get them to do it even more, and again, its key to your rankings because Google needs to see that fresh content. Is a great system you have new content every day, because your guys are checking in from where they're working Josh: Yeah in that creating that consistent relevant hyper-local update, for the pages on the site.That's powerful, so doing the training, making sure they know how to use it, making sure they understand the value of it and incentivizing that with some sort of financial spiff, for doing the activity and so on. That's your extremely valuable from an implementation perspective. Still in the marketing vain, but a bit more business general, what services do you find most profitable as a company, in today's market? Greg: That's a great question. When we do our tracking on different job costing and tracker jobs, hands down our most profitable jobs are excavations or underground work, if that's the type of answer you're looking for? Josh: That's excellent. I'm looking for whatever you find in your business, in your financials, there's no leaded, pointed answer that I'm looking for there Greg: Hands down excavations seem to be, and we do quite a bit of that. We subcontract our excavations out to two excavators that we work with very closely, and work with almost every week. I find that to be the more profitable end of the business.In a lot of our commercial service, which we do the same thing. In general doing upfront pricing, and plumbing in general. We are a plumbing company that does hydronic heating as well, rating heat, and we also do bathroom [inaudible 25:41] showroom. All-in-all it's been good. Been a good year. It's been a profitable year so far. We want to keep going. Josh: Are there any new services, I know you guys have been around for quite some time, are there anything let's say in the last couple of years any that would be new services that you started to offer, that you've noticed are either in demand or highly profitable, for you as a company? Greg: Yes. Our jetting services, up until three years ago we didn't have any jetting equipment [inaudible 26:21] certainly helped us out with that.Cameras, most of the trucks all have color cameras on now and that leaves us going back to excavation, because the people, your clients want to see what's going on and saying, "Hey we're going to dig up your front yard Mr. Jones". Doesn't compare to having that tool in front of you, with a nice video color screen and saying "hey, here's the break, here's the belly in the lines, here's this [inaudible 26:55] ", that helps to bring around some nice jobs as for as excavations go and Jetting as well. Because we can put out there that we are a serious provider. Josh: That's great feedback. We want to make sure that we have as much value on these interviews as possible, and for those guys that are listening "What else should I be doing? What other services could I be providing?"It's helpful to know what you and what other successful guys are finding to be profitable, in today's market. I know you have mentioned this one a couple of times, tell us about the organizations that you belong to, that have helped you along the way and you feel you formed your business philosophy, and success Greg: Even as a plumber, I became a master plumber by joining the local HEC. Hands down, right away how much I learned was incredible from going to all these meetings.That's how when I saved some cash I knew I was going to be buying a business -- to say, "Hey I'm going to try this QHC organization, which has a lot of service contractors." Let me tell you, if it wasn't for them, I wouldn't be where I am now. They have been integral to the growth, and to my education in learning how to run a plumbing service. They have been phenomenal I have to mention my father as well, his experience. Its 40 years coming up in September, following in his footsteps as well. The organization for a service contractor I can't stress enough. You know how great the power meetings are [inaudible 28:57] even working with other business owners is phenomenal. I would definitely recommend it to other business owners to get involved. Josh: Since you've mentioned QSC so often throughout this interview, I feel it's made a major impact on your business, can you elaborate a little bit about what QSC is for you and how you engage with your membership, in QSC? Greg: It all started where I went to my first power meeting back in 2012, so I'm a fairly new member [inaudible 29:36] .Talking to other people, I always think the key to business is to surround yourself with people that know more than you [inaudible 29:46] own business. Hiring people around that know more than you do, is key as well. Learning and listening to people and yourself. Trusting, putting trust in yourself. QSC is an easy organization to trust people, trust is key, you're not going to hand over 14 dollars to somebody or whatever it may be, that you're getting equipment. How to trust a person, that's what the QSC organization has, get a feel from all the other business owners if it's on my to do list, say hey they're having success so that means it's going to work for me. I find that to be the most helpful thing again the people of the wonderful organization. Josh: Just to consolidate so QSC, because I haven't been able to drill down on it with these interviews, is an organization, it's a subsection of...and correct me if I'm wrong. I'm an industry partner. I'm not a contracting member.It's an organization, subsection of PHCC that is mostly plumbing and HVAC contractors, or some electricians, in other allied industries. It's not a huge group. It's a network of highly successful plumbing and HVAC business owners that network, on a consistent basis. There's an open Q-list where any of the members can ask a question, and the other members put their mastermind together and respond, and help each other out. There are ongoing trainings for the technicians and coaching available. I guess it's a quarterly power meeting, where all the members come together for two to three days and share best practices, get new training on business, on pricing. It seems it's a powerful way to grow your plumbing or HVAC business, by tapping into this great network of other successful business owners that are like-minded. Anything you want to add to that, or if I'm off... Greg: That's well said. Couldn't say it better, except it is semi-annual, we meet twice a year, typically. Josh: Two [inaudible 32:11] . Greg: [inaudible 32:12] , but that's not a big deal. The business coaching alone is something I didn't bring up, and you touched on it. There are two business coaches, Beth [inaudible 32:21].The business coach is coming to our organization here in July. We look forward to that and doing some [inaudible 32:29] training. Overall from what I hear, I haven't had her here yet, so I'm interested to see what she's going to say, but right there talking to other business owners in QSC, that the business coaching is an eye opener, too. I'm always looking for improvement. We all are as business owners. We certainly want to improve and grow our businesses, so business coaching is another part of it that is going to be a big help for us here, to get an outside look. See what you're doing. Is there something we can improve upon? Change this, or a little more training here, and it's the tech department, or what have you. It's the way we're handling our phone calls. I may do all kinds of training with CSRs, and how they handle the phone calls coming in. A lot of good stuff. Josh: Great feedback there. In wrapping up, is there any other nuggets of wisdom or anything else you'd like to convey to that plumbing, or HVAC business owner that's listening to this and trying to take their company to the next level. Is there anything else that you'd like to convey? Greg: I've touched on this before. Surround yourself with people, and listen to people that know more than you, because once you think you know it all, that's when you're going to fail in my opinion.Surrounding yourself with more knowledgeable people, if it's marketing, if it's on the technical side, or if it's anything. If it's technology, computers, get better people around you. That philosophy seems to be working with my business, because I hired three new team members since I bought the business, and they've been instrumental in the growth of the business, because they're sharp people. I always say this, they know more than me. They're going to help me out. That's basically what I've got to say as far as that goes. Josh: Greg, this was an awesome interview. You shared some great information, some great insights that the listeners are going to get tremendous value from. Thank you for so graciously sharing your time, your experience, and I'm sure you'll be hearing from people thanking you on this.For those of you listening, thanks for joining us. I hope you get great value from these interviews. Please stay posted. If you want to listen to other interviews that have been conducted in the past, or subscribe, so that you can be alerted as new interviews are posted. You can do that by going to plumbingmarketing.net. That's plumbingmarketing.net. This is Josh Nelson. I'll look forward to talking with you again soon. The post How Greg Joyce grew his plumbing business to $2.8 Million and is up 30% this year appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| How Plumbing Nerds is up $800K year over year ($2.7M) | 18 Oct 2019 | 00:17:57 | |
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Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing
Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. We had the opportunity to interview John Verhoff owner of Plumbing Nerds. They are a full-service Plumbing Company serving the Southwest Florida Area. Discover how he grew to 10 trucks and is up over $800K year over year (on pace for $2.7M this year). He shares some amazing insights on how they keep the phones ringing, trucks running & business booming! John Verhoff with Plumbing Nerds joins Allison in this interview to discuss how his business has grown from $1.9M to a projected $2.7M in just one year! In this interview, you’ll learn how he got started, what he thinks of online reviews, and how he markets his business. Check out John’s interview to help you learn how to grow your own plumbing business. HOW DID JOHN GET STARTED?Plumbing Nerds is located in southwest Florida and has been in business for 12 years. They run 10 trucks and have 17 employees. John actually started the business with his wife’s sign-on bonus. 2007 was a rough time to start any business, but commercial plumbing became even more of a challenge due to the lack of building after the 2008 market meltdown. Instead of giving up and hanging up his hat, John chose to focus more on local services. Fortunately, water heaters and drains don’t pay attention to recessions. HOW DOES HE GET SO MANY ONLINE REVIEWS?One secret to Plumbing Nerds’ success is online reviews. They get a ton! But how does he ensure they get online reviews? John attributes their success in reviews in 2 ways. They use a platform called Podium to remind customers to give reviews. He loves Podium and thinks it has been really helpful in getting the volume of reviews up. Also, their techs ask the customers for reviews directly. He feels that this combination is really what drives their success in online reviews HOW DOES HE KEEP MORALE UP?Plumbing Nerds is a really supportive business to work for. John makes sure to give his employees recognition for a job well done. He knows that a pat on the back goes a long way. One way that he has made employees feel appreciated is to acknowledge their wins on good reviews. In the past, he used an individual incentive program to celebrate positive reviews. His team tracks reviews on every platform and they always publicly recognize great reviews. He has changed the incentive program recently to reward the whole team since he has realized that good service is not an individual matter, the entire company takes part in great service. WHAT FORMS OF MARKETING DOES HE USE?John uses Plumbing and HVAC SEO to help market his business through organic search and to bolster the SEO. But he also uses other means as well. He feels the best return on investment has been with Google Local Services. GLS has provided 9X ROI! He has been on Angie’s List since 2012 but feels that the ROI on that platform has been dropping. John has been a bit slow to adopt social media, but he is starting to see the benefit from it. The business is on Instagram and Facebook and they have been posting a few times a week. So far, they haven’t used any paid social campaigns. He is contemplating using social media ads in the future. John has 12 years of plumbing wisdom to share with you so be sure to listen to discover his advice for other Plumbing and HVAC business owners. OUTLINE OF THIS EPISODE
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Discover what marketing Read More » https://plumbingmarketing.net/marketing-secrets-of-a-30m-plumbing-hvac-electrical-business-titan Marketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan April 4, 2018 No CommentsMarketing Secrets of a $30M+ Plumbing, HVAC & Electrical Business Titan Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work Read More » https://plumbingmarketing.net/jeff-heger Behind The Scenes of The Plumbing Success Story of NixCo Plumbing - $5.5M in Annual Sales, with Jeff Heger from January 16, 2018 No CommentsEvery owner of a plumbing or HVAC company wants to be the one who is the plumbing success story in his area. 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They are Read More » https://plumbingmarketing.net/al-levi-how-to-systematize-your-plumbing-or-hvac-business Interview with Al Levi - How to systematize your Plumbing or HVAC Business August 29, 2017 No CommentsOn this episode of the Plumbing & HVAC Marketing Show I interview industry luminary Al Levi talking all about operations & how to systematize Read More » https://plumbingmarketing.net/mitch-kenney How Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... August 19, 2017 1 CommentHow Mitch Kenney grew Colepepper Plumbing from Zero to $2.7M in less than 2 years... On this episode of The Plumbing & HVAC Marketing Read More » https://plumbingmarketing.net/interview-with-christian-devlin-how-devlin-plumbing-grew-from-180k-to-1-5m-in-less-than-3-years Plumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing July 28, 2017 No CommentsPlumber Marketing Tips, Internet Tools that Work, and the Power of Professionalism, with Christian Devlin of Devlin Plumbing On this episode of the Plumbing Read More » https://plumbingmarketing.net/how-to-systematize-your-plumbing-hvac-business How to Systematize your Plumbing & HVAC Business May 1, 2017 No CommentsHave you ever thought about what it would take to truly systematize your Plumbing & HVAC business so that it could run day-to-day without Read More » Your 2017 Online Marketing Plan for Plumbers & AC Contractors (SEO, PPC, Social Media & More) December 16, 2016 1 CommentAre you ready to take 2017 by storm in your Plumbing or HVAC Business? Do you have a clear plan of attack as it Read More » https://plumbingmarketing.net/list-of-the-fastest-growing-plumbing-hvac-companies-in-the-usa-2016 List of the Fastest Growing Plumbing & HVAC Companies in the USA 2016 September 23, 2016 2 CommentsEvery year INC Magazine publishes a list of the 5,000 fastest growing companies in the United States. You can review the entire list by clicking Read More » https://plumbingmarketing.net/kimberly-kean-gene-johnson-plumbing Interview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually August 5, 2016 1 CommentInterview with Kimberly Kean from Gene Johnson Plumbing - How they grew to $2.5M Annually The Multi-Million Dollar Plumbing & HVAC Marketing Strategy On Read More » https://plumbingmarketing.net/interview-with-al-levi Interview with Al Levi July 29, 2016 No CommentsHow to systematize your Plumbing & HVAC marketing On this episode of the Plumbing & HVAC Marketing Profits Podcast we interview Al Levi. Al Read More » https://plumbingmarketing.net/how-to-use-radio-to-market-your-plumbing-or-hvac-business How to use Radio to market your Plumbing or HVAC business July 25, 2016 No CommentsOn this episode of The Plumbing & HVAC Marketing Show we take you to a special training where we share a proven method for Read More » https://plumbingmarketing.net/how-to-drive-more-repeat-referral-business-in-your-plumbing-or-hvac-company How to drive more Repeat & Referral Business in your Plumbing or HVAC Company July 25, 2016 No CommentsOn this episode of the Plumbing & HVAC Marketing Profits Show we take you to a special training on how you can drive more Read More » https://plumbingmarketing.net/brian-kaskavalciyan Interview with Brian Kaskavalciyan - How he grew to 100 trucks July 12, 2016 No CommentsOn this episode of The Plumbing & HVAC Marketing Show we interview Brian Kaskavalciyan. He is a highly successful serial entrepreneur in the Plumbing & Read More » https://plumbingmarketing.net/gene-slade Interview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit June 27, 2016 No CommentsInterview with Gene Slade - How he grew his HVAC company from Zero to $3M in 6 Years & Sold for a nice profit Read More » Your 2016 Internet Marketing Plan for Plumbing & HVAC Businesses January 12, 2016 No CommentsHappy new year! I hope you had an amazing 2015, enjoyed your holiday break and are ready to rock it in 2016! I'm sure you Read More » Interview with Gene Slade Jr of AirGenie - How he made the INC 5,000 in his HVAC Business December 11, 2015 No CommentsOn this episode of the Plumbing Marketing Podcast we had the opportunity to interview Gene Slade Jr of AirGenie. He shares his incredible story Read More » Discover How Mike Agugliaro Has Grown His Business From $1 Million to Over $23 Million in just 10 years August 11, 2015 No CommentsOn this episode of the Plumbing Marketing Podcast we interview Mike Agugliaro of Gold Metal Service. He shares some tremendous insights on how he's Read More » See How Morgan Miller Plumbing Uses Social Media Marketing for the Ultimate Return on Investment July 16, 2015 No CommentsOn this episode of the Plumbing Marketing Podcast we talk to owner Jeff Morgan of Morgan Miller Plumbing and marketing director Tosha Everhart to Read More » How Dan Dowdy of S&D Plumbing grew his business $1M over the past three years February 2, 2015 2 CommentsOn this episode of the Plumbing Marketing Podcast we interview Dan Dowdy of S&D Plumbing. He shares some amazing insights on how his family Read More » How Greg Joyce grew his plumbing business to $2.8 Million and is up 30% this year May 30, 2014 No CommentsDiscover how Greg Joyce of Schuler Services grew his plumbing company to $2.8 Million with 11 Trucks! On this interview Greg talks about how Read More » Marketing Interview with Joe Crisara of Contractor Selling January 24, 2014 No CommentsWatch the video version of the interview below: Additional Resources: Joe offered to share a number of resources through out the interview. Read More » Plumbing Marketing Interview with Daniel Cordova - Fastest Growing Plumbing Company in the US December 11, 2013 1 CommentOn this Episode we interviewed one of the Fastest Growing Plumbing Companies in the United States - Daniel Cordova Plumbing. Discover how Daniel Cordova Read More » How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing July 15, 2013 2 CommentsOn this episode of the Plumbing Marketing Podcast we interview Kelly Russum of KC’s 23 1/2 Hour Plumbing out of Palm Springs, CA. He Read More » Larkin Plumbing - Marketing Interview with Mark Larkin April 23, 2013 No CommentsMarketing Interview with Mark Larkin - Owner of Larkin Plumbing Discover how Mark grew his plumbing business from 2 guys in the 1950's to Read More » Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach March 25, 2013 No CommentsOn this Episode of the Plumbing Marketing Podcast we interview Kenny Chapman, the Blue Collar Coach and successful Plumbing / HVAC Business Owner. He Read More » Interview with Scott Gregg - Author of Profitable Plumbing January 24, 2013 1 CommentOn this episode of the Plumbing Marketing Profits Podcast we had the opportunity to interview M. Scott Gregg, Author of the book Profitable Plumbing Read More » Crystal Blue Plumbing Marketing Interview December 17, 2012 1 CommentOn this episode of Plumbing Marketing Profits we interview the winner of the Rocklin Area Chamber of Commerce Business Excellence Award and Plumbing & Read More » Marketing Fundamentals for your Plumbing Business November 13, 2012 7 CommentsOn this episode of Plumbing Marketing Profits Josh Nelson goes back to the basics essential FUNDAMENTALS for effectively marketing online. As I talk with Read More » Plumbing Marketing Interview with Mary Jean Anderson of Anderson Plumbing, Heating & Air October 24, 2012 8 CommentsOn this Episode we interviewed the PHCC National Plumbing Contractor of the year and owner of Anderson Plumbing, Heating & Air - Mary Jean Read More » Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici October 8, 2012 No CommentsOn this Podcast Josh Nelson recaps the High-Points of the Interview with Phillip Maurici of The Clean Plumbers. If you missed the interview you Read More » Plumbing Marketing Interview with The Clean Plumbers® October 2, 2012 5 CommentsOn this episode of Plumbing Marketing Profits we interview Phillip Maurici of The Clean Plumbers® AKA Philip Maurci Plumbing out of Tampa, Fl. He Read More » Plumbing Marketing Podcast - Intro Episode September 29, 2012 No CommentsThis is the intro episode to the Plumbing Marketing Podcast where we interview the owners of leading Plumbing Companies from across the US to Read More » « Previous Next » RESOURCES & PEOPLE MENTIONED CONNECT WITH JOSH Facebook Facebook YoutubePlease post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviewersare posted https://podcasts.apple.com/us/podcast/plumbing-marketing-podcast-tips-ideas-strategies-for/id1528979145?mt=2&ls=1 https://podcasts.google.com/feed/aHR0cHM6Ly9wbHVtYmluZ21hcmtldGluZy5uZXQvZmVlZC9wb2RjYXN0 https://www.subscribeonandroid.com/plumbingmarketing.net/feed/podcast https://www.subscribebyemail.com/plumbingmarketing.net/feed/podcastHere’s the video transcript for your reference: The plumbing marketing profits podcast interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today’s economy. You’re directly from the most successful leaders in your business and discover what they are doing to keep their phone ringing trucks running and businesses with your host, Josh Nelson way this is Josh Nelson with plumbing and HVAC SEO and I’m super excited on this episode of the plumbing and HVAC marketing podcast to be interviewing john vernoff from plumbing nerds, they run an amazing plumbing company serving the Southwest Florida area, got a great operation about 10 trucks 17 employees, doing about $2 million per year. On this interview, john shares how he’s up almost $800,000 in revenue year over year some of the cool things he’s doing from a marketing perspective, leveraging Google Local Service ads, aggressive online marketing, social media, sharing some amazing insights to check it out. And I’m sure you’re going to enjoy it. Hey, john, how are you? I’m good. How are you doing Allison? I’m doing good. So as we talked about previously, I’m interviewing today for our newsletter or engaging newsletter. And then of course, we’re going to use this audio for our clients and future clients to to come back to if they ever have any questions and they want to get to know you and your business a little more. So, first off, can you tell us a little bit about plumbing nerds, the background, how long you’ve been in business, approximate revenue, you don’t have to get, you know too much in detail but number of trucks and employees, all that good stuff. I love to and thanks for having me. So, Tommy nerves we’ve, we’ve been in business for a little over 12 years. We are located in Southwest Florida. We are currently running trucks, roughly. We have 17 employees. Last year we did about 1.9. And this year we’re budgeting to do about 2.7. Wow, that’s awesome. And so then I’m going to ask you a little bit more about that later. But can you tell us how you started this business? Sure. Well, kind of funny how things work out. I’m originally from Columbus, Ohio, and my wife graduated 12 years ago or a little over 12 years ago now and as a nurse, and part of her sign on bonus was and moving bonus to move down to Southwest Florida, when used to help start the business. And if you if you recall, what 12 years ago was around 2007, not realising what the economy was going to do soon after, and wasn’t the best To start a new commercial Residential Plumbing Company pretty much how we got down here. Wow, that’s, that’s very interesting. So then, so 2007 you’re a year away from the recession, and then how I mean, how did that How did that work out for you guys? So again, because of her moving bonus, and her sign on bonus that allowed us to put a good foundation to start the business. Once once the recession, you know, about a year into the business doing commercial work, which we did really well and we were really busy even right out right out the gate. You know, once it did start to hit our area, which by the way, this Southwest Florida was one of the hardest hit areas in the United States. But once it did hit the very I kind of knew that, that we were going to have to take the business, a different route. Construction was it was slim, if any in the area. And the great thing about service work is that why leaders and toilets, they just don’t know that there’s a recession. So, you know, I knew that in the back of my head that there was going to be plenty of work in that arena. So started to to brand and move my business in that direction. That’s awesome. Cool. Well, we do know that you guys get a lot of reviews, a lot of online reviews. So is there anything that you either tell your technicians to try to get those reviews, or maybe even tell the clients in order to get reviews? I know that that’s a struggle for a lot of people in the industry. So reviews are Uber important, outside of what our message that we’re trying to speak to our customer. If we don’t get that, preach that message to them, if we don’t have the reviews, to entice them to want to look further into what our company is and what we do. We do use a platform For our reviews, which is podium, they’ve been pretty good to us. We’ve used them now for a little over six months. And I do like the platform. But outside of that, Allison, the biggest thing that I found to make the largest difference and the amount of reviews to get, and just continually let our technicians reminding the technicians to ask for the review, just simply ask the customer for the review. And I know that when they do that, we get a significant amount more amount, a larger response when they do. Awesome. And so then kind of going to the technicians. There are some clients who have even tried giving their technicians a bonus if they were to get reviews. Is that something that you do or or do you just rely on them to do their part? Well, so I’m actually in a transition phase right now. Live Was I do have my office keeping track of every review on every review site that we have and going down the list. Angie’s List, Google, Better Business Bureau, a local home advisor. I mean, I literally have my office keeping track of how many reviews on each of those sites and what technicians those are attributed to. And I was doing that and I still do that today for many reasons, but it is to incentivize the technicians to be able to compliment them to to share the wins is what we you know, those are wins for us to be able to share the wins with the teams and celebrate with them when when they get those type of reviews. So against I guess to the transition is I used to use that and we used to do throw to win so if they had five or more reviews, I’d like five to 10 reviews, I’d let him throw one Dart and whatever they land On they were, they would get it so if they had a bull’s eye, they get $100 and so on and so forth. But I actually, we’re in a transition phase or actually, I’m stopping doing the individual because what I realised that I may be wrong, but what I realised is that you know, although the technician is the one in the field that is talking to the customer asking for the review, it actually is the entire team here that helped produce that review. So, so what we’re doing now is although we’re still keeping track of them individually, we’re still going to celebrate them individually read them out loud and our meeting or weekly meeting. But what we are going to do now is actually actually reward the entire company and we are going to put a you know a goal to hit and then once we hit that goal will celebrate will get a food truck here. Well, you know, maybe you know good no to a gun range or whatever. Whatever that Well, you know, whatever everybody would like to do, right, trying to do something a little different. That’s awesome. That’s great. And so that kind of leads me into my next question, which is, how do you keep morale up? And I’m assuming that obviously has a lot to do with it. But is there anything else that you can maybe any advice that you can give to anybody? I know that right now in this industry, it’s hard to find people who want to work, it’s hard to find technicians. And then it’s also hard to keep them. So what is your strategy? I mean, running 10 trucks. That’s, that’s a lot of technicians that you have under your belt and I’m sure that’s, you know, that comes with a lot of office stuff as well. So what can you tell anyone who may be struggling with retention or or struggling with just keeping morale up in the office? Well, I’m going to be the first to admit we have turnover, I would assume like most companies, but you know, I do also have quite a few employees that have been here for quite some time. And what my leases and this may be wrong. It is just a belief, but I believe just complimenting them and letting them know when they do things well, I think is a really good start. I, most people and humans in general like to know when they’re doing well, and it’s not always about a race, it’s not always about more money. It’s always about a bonuses, a lot of times it’s just about with the recognition that they are doing something well, whether it’s a review, whether it’s a, you know, a really large sales week, whatever that is, you know, I think just, you know, patting them on the back and letting them know that they did something really well, and especially if you could do that in front of the entire team, I think really goes a long way. At least from my experience. Yes, I think you’re I think you’re right there. I think it has a lot more to do than just signing the check but really creating an environment where that person feels safe and nurtured and the point where they want to perform and and kind of Excel so Okay, that’s a good one. Alright, so I have some questions regarding your marketing. Of course, you’ve been a client with us for some time now. But is there any other forms of marketing that you’re doing to help bring in some of those leads? The largest, the best marketing we’re doing right now is Google local services NGLS right now I think we’re getting almost nine times ROI on it. So that’s definitely the top outside of organic and SEO and the work that you guys do for us. Angie’s List has always been a really big one for us. We’ve used Angie’s List in 2012 I believe that they were really the people to the company to start the reviews and making those popular and, and enticing people to to put reviews in and start looking in that direction for you know, I guess lack of better words is what your neighbour a referral from your neighbour. So they’ve they’ve always been a really good marketing platform for us. But they have been sliding. And I don’t know if that’s because of all these other new companies coming out and emerging companies for their lead, lead. But they have my ROI has every month, month over month has been losing losing some ground. So it’s something something I’m definitely visiting next quarter. Okay, good. So Google local services nine time return on investment. That’s fantastic. Yeah. Clients would love it. Some clients don’t particularly like the the programme, but it looks like it’s working for you. I mean, at $25 a lead, you really can’t find anything like that elsewhere. And a lot of people come to Google for anything for all of their questions. So the fact that they’re offering that services is great. I agree. Okay, cool. So, couple questions coming into this digital age. Are you using social media for your business? So it’s interesting I, I haven’t for the longest time, up until recently, I haven’t really felt like it was. It was I guess a thing. But I realised now that it is a thing and I see how my family I have two older daughters, 15 and nine and I see how they use social media and my wife and although I don’t use it, often I realised the importance of it and how, how marketing is is different now. It’s different than it was five years ago. It’s definitely different than it was 15 years ago. So I have been I have been working more into the social platforms, Instagram, Facebook, we post outside of the posts you guys, assist us with and help us with which by the way I love them. Outside of those, our office staff actually puts in a couple additional ones a week. We don’t do any paid social campaigns as of now, but it’s definitely something on the radar for possibly the end of this. This quarter, maybe maybe the beginning of next year to explore, but definitely something that I think everybody needs to be more aware of if they’re not currently doing it now. Definitely need to. Yes. So I’m a paid paid search. Sorry, paid social is such a huge Avenue. I mean, it’s up and coming. It’s it’s been around for some time now. But I think, especially now that Facebook now owns Instagram, I mean, you can really dial into the type of person that you’re going after. So that’s, you know, a homeowner within a certain age group, whether that’s, you know, single mom or or anybody who’s just at stay at home remotely working. So it’s pretty cool that we can use these profiles on their Facebook to target these specific people, and really like, mommy nerds, right? Isn’t that Isn’t that crazy? It’s amazing. It really gets your target audience that you that you’re looking for, and almost give it to the team. And it’s really just amazing. Yes. So then with that, are you using email marketing? We do what we do you actually have a campaign you guys actually do for us if you guys do our monthly newsletter with some with some advertised, maybe a couple discounts or coupons or something we do monthly. We have done some campaigns before, to where if somebody hits our newsletter on a water quality, they click one of the links on let’s say a water quality add. Well, it’ll actually it’ll trigger two, three, or even up to six other Females to know give them more information about whatever that link was obviously hoping to put them in the in the funnel to get to get them to call us. Right. nurturing those things. That’s right. Perfect. Okay, so then do you have any additional nuggets of wisdom or insight that you’d like to share to any business owners, whether they’re just starting, whether they’re looking to invest into marketing, whether it’s other you know, channels outside of the business, it doesn’t just have to be you know about digital marketing. I guess a couple things, a couple ideas and thoughts one of already touched on, I just, I just want to stress the importance of reviews. I believe anything, you know, anything under and this is my opinion, but anything under a 4.6 in any type of platform, I think I think you definitely need to Looking and have a better idea of what your customers are trying to tell you. It’s definitely in my eyes and is are the customers are trying to help you and trying to tell you what’s wrong in your business. And obviously, I would hope you’re in business to make sure that you want to service because those customers so I would say, definitely take a look at where you’re at on all platforms, make sure that you you maintain a high high review rating because that is going to be the number one driver no matter what campaign you use. And then I guess the last piece, I guess would just be if I could, if you don’t mind, just share one of my favourite quotes with you, of course. Kind of a plumbing quote. But it’s you know, life is like a sewer. You get out of it, what you put in it. That’s I guess that’s it. Awesome. Well, thank you again for taking time today. For this you know, quick interview. Looking forward to typing this up and sharing it with our client base. And as well as anybody who may be listening in, I know that that, you know, you was a pioneer in the men a pioneer, but a person in the industry who has many years under their belt, someone with 10 trucks and someone in a market, that’s pretty difficult. It’s very nice to hear from you. And and again, thank you for taking the time to talk with us today. Thank you for the opportunity. Well, I hope you got amazing value from that interview. If you’d like more ideas, strategies and techniques on how to more effectively market your plumbing HPC or Home Services business online, go to plumbing marketing.net there you’ll find interviews just like this and the opportunity to schedule a time with us to just kind of talk about your business and how we can help you implement similar strategies in your business. So plumbing marketing that net head over there now and I’ll talk to you soon subscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post How Plumbing Nerds is up $800K year over year ($2.7M) appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Marketing Interview with Joe Crisara of Contractor Selling | 24 Jan 2014 | ||
Watch the video version of the interview below: Additional Resources: Joe offered to share a number of resources through out the interview. Please take advantage of these:
Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post Marketing Interview with Joe Crisara of Contractor Selling appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Plumbing Marketing Interview with Daniel Cordova - Fastest Growing Plumbing Company in the US | 11 Dec 2013 | ||
On this Episode we interviewed one of the Fastest Growing Plumbing Companies in the United States - Daniel Cordova Plumbing. Discover how Daniel Cordova & Laurie Castillo have grown from ZERO to over $1 Million in annual revenue in less than 3 years! They were recently featured as the "Plumbing Truck of the Month" by Plumbing & Mechanical Magazine. Check out the write up by clicking here. Please post your comments & follow-up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. Watch the video below: The post Plumbing Marketing Interview with Daniel Cordova - Fastest Growing Plumbing Company in the US appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing | 15 Jul 2013 | ||
On this episode of the Plumbing Marketing Podcast we interview Kelly Russum of KC’s 23 1/2 Hour Plumbing out of Palm Springs, CA. He shares some great insights on how he has increased his profitability while reducing the number of trucks in the field from 15 to 6. He touches on some great ideas for leveraging Radio, Internet Marketing and networking to keep the phone ringing with new customers in your plumbing or HVAC Business. Here are a few of the radio spots that he runs and has had success with:
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post How to market your plumbing business - Interview with Kelly Russum of KC 23 1/2 Plumbing appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Larkin Plumbing - Marketing Interview with Mark Larkin | 23 Apr 2013 | ||
Marketing Interview with Mark Larkin - Owner of Larkin Plumbing
Discover how Mark grew his plumbing business from 2 guys in the 1950's to over $8 Million in revenue
On this episode of the Plumbing Marketing Podcast we interview the Owner of Larkin Plumbing, Mark Larkin out of Las Vegas, NV. He shares some great insights on how he grew his plumbing business from just two guys in the 1950's to over $8 Million in revenue. Mark talked a lot about his target market (home owners between 42-72) and his unique selling proposition. He has a diverse marketing mix that includes:
Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post Larkin Plumbing - Marketing Interview with Mark Larkin appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach | 25 Mar 2013 | ||
On this Episode of the Plumbing Marketing Podcast we interview Kenny Chapman, the Blue Collar Coach and successful Plumbing / HVAC Business Owner. He shares some GREAT insights on how he grew his plumbing business from $12K to over $3 Million per year in a small market.
An entrepreneur at heart, Kenny has successfully built a highly profitable plumbing/HVAC company, which created personal freedom that allows him to travel and pursue other endeavors. His goal is to help others achieve success and fulfillment in their own lives. Kenny has become a well-respected expert on business and personal development, from appearing on the cover of P&M magazine to touring/speaking with prominent motivational expert Les Brown. He authored the influential book The Six Dimensions of C.H.A.N.G.E and has created an extensive library of life-changing tools and programs. Kenny covers topics such as leadership, strategy, life balance, and planned implementation which consistently challenge and enlighten his participants. Free Training Webinar from Kenny:Kenny is conducting a webinar on The Secrets To Growing A Successful Contracting Business - Even In A Tough Economy. You can register for that FREE webinar by going to www.sellingtechs.com.
Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post Plumbing Marketing Podcast Interview with Kenny Chapman - The Blue Collar Coach appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Interview with Scott Gregg - Author of Profitable Plumbing | 24 Jan 2013 | ||
On this episode of the Plumbing Marketing Profits Podcast we had the opportunity to interview M. Scott Gregg, Author of the book Profitable Plumbing - How to make the most money in the Plumbing and heating trade. He shares some GREAT ideas on how to attract new customers via strategic relationships. Listen now! As a Master Plumber with over 20 years of experience in the trade Scott shares some great insights and ideas on how to market your plumbing business. He takes a less "traditional" approach and chose to build his business via strategic relationships and networking. You will hear a number of "outside the box" ideas from Scott on this interview! About Scott Gregg:Scott Gregg is a Master Plumber with over 20 years experience in the trade. His sales experience and training helped him realize that the trade is not doing a good job, preparing plumbers to go out and make the money that they should on most jobs. After seeing many lost opportunities Scott began to look for any available material to help plumbing contractors be more successful. He quickly found that there was no available book to help plumbers learn the sales skills they need to make the profit that they should be making on every job. His book will show you how to make more money than other plumbers without doing more work by giving you the skills you need! To purchase a copy of the book you can go directly to his website at http://profitableplumbing.com/. Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post Interview with Scott Gregg - Author of Profitable Plumbing appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Crystal Blue Plumbing Marketing Interview | 17 Dec 2012 | ||
On this episode of Plumbing Marketing Profits we interview the winner of the Rocklin Area Chamber of Commerce Business Excellence Award and Plumbing & Mechanical Truck of The Month, Tim Sjobeck from Crystal Blue Plumbing, Heating & Air. He shares some great ideas and insights on how he is re-building his plumbing & HVAC business in the Sacramento market. Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here.
The post Crystal Blue Plumbing Marketing Interview appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Marketing Fundamentals for your Plumbing Business | 13 Nov 2012 | ||
On this episode of Plumbing Marketing Profits Josh Nelson goes back to the basics essential FUNDAMENTALS for effectively marketing online. As I talk with Plumbers & Plumbing contractors across the United States I have come to realize that a vast majority of you tend to skip strait past the fundamentals of your marketing strategy and want to go strait to tactics (Pay-per-click adverting, YellowPages, Direct mail, etc). So what do I mean when I say “Fundamentals”? Well, all marketing has 3 core components:http://plumbingmarketingprofits.com/wp-content/uploads/2012/09/Plumbing-Marketing-Plan-Fundamentals.png
Please post your comments and feedback below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post Marketing Fundamentals for your Plumbing Business appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Plumbing Marketing Interview with Mary Jean Anderson of Anderson Plumbing, Heating & Air | 24 Oct 2012 | ||
On this Episode we interviewed the PHCC National Plumbing Contractor of the year and owner of Anderson Plumbing, Heating & Air - Mary Jean Anderson. Learn how she grew her plumbing business from $5 Million to over $11 Million in annual revenue over the past 5 years. This is quite and amazing interview! Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post Plumbing Marketing Interview with Mary Jean Anderson of Anderson Plumbing, Heating & Air appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici | 08 Oct 2012 | ||
On this Podcast Josh Nelson recaps the High-Points of the Interview with Phillip Maurici of The Clean Plumbers. If you missed the interview you can listen to it by clicking here. Key Highlights:
Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here. The post Plumber Marketing Interview Recap - High Points of Interview with Phillip Maurici appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months | 18 Sep 2019 | 00:18:55 | |
How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months
Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Listen in as we interview Nicholas Rizzo from PAC Plumbing, Heating & Air on how they market & grow their business. PAC plumbing has been around for over 40 years on Staten Island. The plumbing and HVAC company was started by Paul Campion. His son, Eric is the head honcho now. Nicholas Rizzo joins Allison on the Plumbing and HVAC Marketing Success Podcast. Nicholas started as a with the company a few years ago as a CSR. He is now the marketing manager and is thrilled with the growth they have seen over the past 2 years. Listen in to hear how they have grown from 4 to 6 trucks over the past 2 years. WHAT HAS SPURRED THE GROWTH AT PAC PLUMBING?PAC plumbing has grown tremendously over the past 2 years. Nicholas attributes their growth to the energy they have put into their marketing campaign. They went from just about no social media usage to having a huge social media presence on Instagram, Facebook, and YouTube. They also use Plumbing and HVAC SEO to help boost their organic reach on Google as well as using Google Ad words. Their online marketing strategy has been one of the keys to their impressive growth. HOW DO THEY USE TRADITIONAL MARKETING?In addition to all of their online marketing strategies, PAC Plumbing also uses door hangers, yard signs, and mailers. Nicholas has found it best to hit the same area 3 or 4 times within a short period of time with mailers and door hangers. Customers have really enjoyed their Smile Program. If a technician notices a customer having a bad day they will do small things to try to cheer them up. This could be anything from sending a card or a box of chocolates. This is one of the amazing ways that PAC Plumbing builds its relationship with the community. IS HAVING A MARKETING MANAGER A NECESSITY?Having the owner run the business and try to do all of the marketing is a surefire way to disaster. A marketing manager can take so much off of the owner’s plate and allow him to work on the business rather than in the business. The marketing manager also adds to the growth of the business. When you hire people you can trust you’ll get your trucks running before you know it. An investment in a marketing manager is an investment in company growth. WHY DO THEY USE PLUMBING AND HVAC SEO?In addition to having Nicholas run the in-house marketing, PAC Plumbing also relies on Plumbing and HVAC SEO to further their marketing success. They realize that Plumbing and HVAC SEO is the right choice to make sure they are ranking on Google both organically and by using Google Adwords. They know they need SEO experts to further their growth. Have you considered having Plumbing and HVAC SEO help your plumbing business grow? OUTLINE OF THIS EPISODE
PAC is a full-service Plumbing, Heating & Cooling company serving the greater Staton Island, NY area. They’ve grown from 4 trucks to over 12 in the past 12 months & on pace to do over $2.4M this year. Nick shares some great ideas on how they are tapping into Internet Marketing, Social Media & eMail marketing to drive their agency. https://www.plumberseo.net/schedule GET A FREE LEADFLOW ACCELERATION SESSIONIf you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. Here’s the video transcript for your reference: The plumbing marketing profits podcast interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today’s economy. You’re directly from the most successful leaders in your business and discover what they are doing to keep their phone ringing trucks running and businesses. With your host, Josh Nelson, hey, this is Josh Nelson with plumbing and HVAC SEO, and want to welcome you to this episode of the plumbing and HVAC marketing profits podcast. Today, we’re super excited to be interviewing Nicholas Rizal from pack plumbing, heating and air conditioning, their full service contractor plumbing HPC, serving the greater Staten Island market, and they’ve had some great growth over the last year. So Matter of fact, they’re the grown from four trucks to six trucks and on pace to do $2.4 million this year. Next year, some really cool insights on how they’re leveraging the internet, social media, email marketing and variety of other cool internet marketing strategies to keep the phone ringing trucks running and business booming. So I really love this episode. Check it out. Hi, everybody. Thank you for joining us today. My name is Allison. And I am interviewing Nick, the marketing manager over at pack plumbing. This is for our engaged newsletter and our podcast. And so Nick, thank you again for joining us today. Can you tell everybody a little bit about yourself and a little bit about tech plumbing? Sure. I just want to thank you guys for having me. Thank you, Allison for asking me to come on. So yeah, pack plumbing has been around for about 40 years over in Staten Island, serve in local communities in the New York area. The business was started by the campy own family, Mr. Paul Campion senior, started the business back in 1978. And then his son Paul kept beyond who’s the owner now was going to school earning his plumbing licence. And then little few years after that, he developed the heating and air conditioning trade show, then the business eventually became pack plumbing, heating and air conditioning in the early 90s. So I’ve been here for a little over two years now I started is as a customer service representative. And basically a CSR just answering phone calls. And then while the business was by came here, we were undergoing a big change. Because before I came in, I used to be primarily construction company. So we Eric, our operations manager rewrote the business plan to be mostly residential. So we started doing the residential side of the business. And when I came on, I took over the marketing role. So that’s kind of where we are here. And from CSR to marketing manager to a little bit everything, that’s kind of my role at PAX. That’s amazing. So then, you know, it’s not uncommon for a lot of people to come in as a CSR, then kind of work their way up to something like a marketing manager. So we congratulations on that. And then to can you tell us a little bit about maybe how big the company is, the number of trucks that you guys have? We already talked about the services. So you were originally just plumbing and now your plumbing heating and air conditioning? Did that, you know, bringing on that second industry? Did that take a toll on the company? How many? You know, how many technicians? Did you have to bring on board for that to happen? Yeah, so basically, what When I came here, I mean, one thing I could say about this company, it’s all about growth. You know, I started, like I said, as a CSR. And then quickly, you know, I was growing into other roles. And you know, we When I came here, we started what about four trucks on the road, then about a year after we got to five, and now recently, about a month, month ago, we got to six. So you know, the growth is definitely it’s progressing every year. Last year, we did about 2.1 million in revenue. This year, we’re looking at an increase to up to 2.4 million in revenue, we’ve increased the number of tax we brought on to the year, we keep increasing office personnel and making a lot of changes around the office. I mean, as far as the HPC side of the business, obviously, that was in the early days, we brought, we brought the guys here, early 90s, I believe Paul brought that side of the business. And they were doing about 18 trucks on the road at the time, but it was mostly new construction. So we kind of Eric Paul, they kind of wanted to try to get out of that business. And unfortunately, they had a family tragedy that had to kind of put the business on hold during the late 90s and 2000. So Eric came in rewrote the business plan to make it pretty much residential. And that’s kind of where we stand today. And we’re growing with the amount of services that we provide now. I mean, we’re a lot different company than we were even when I was just here two years ago. Wow. Okay. So definitely, I mean, I can I can only imagine, you know, whatever tragedy that could have been, and then pausing the company for some time, but it’s, it’s very nice to know that I mean, the company never went 100% over under, and never really closed its doors, but kind of just lay low for a couple of years. And then now we have use Eric was his name. I’m sorry. Yes. Yep. Eric, that is? Yes. So he is rewriting the business plan and kind of getting everybody on board. And so the position that you find yourself in today, what I mean, what essentially do you do as the marketing manager. So basically, I handle all the marketing as far as social media, our newsletters, all our new marketing ideas that were seems to be throwing in every week, you know, I’ll go into a little bit while we do. So as far as you know, we’re very creative. You know, we obviously use also we have a huge social media presence with Facebook, Instagram, YouTube, LinkedIn, we obviously work with a lot with Google rely on you guys over a plumber SEO. Deanna, especially as our girl that she runs our, our AdWords account. And obviously, our SEO, we’re also involved with Google local services, Angie’s List, so we’re not that big of a fan of Yelp. And we also do a little bit more we do the online blogs, door hangers, yard signs, thank you cards, gifs for customers, Constant Contact newsletters constantly, we’re usually sending those two, three a month. And we also have a smile programme, which is, you know, for customer may be having a bad day, or text or fill out a form that is triggered directly to our CSR. And say, you know, customer, for example, we had this recently a customer wants to dog. So you know, she seemed a little sad, or our technician went, filled out a smile programme thought would be nice to send her a box of chocolates. We did about a few days later, and the customers thrilled and tears. So you know, it’s little things like that, that we try to do is you know, just to serve our customers at a high level. That’s amazing. That’s so nice. And that definitely just builds a community between or relationship really between the community and yourselves as a company. So that’s, that’s awesome. Yeah, one thing I could tell you here is we are we are pretty well known because, you know, setting on being not as big of a place as people may think. But it seems like everybody knows each other. And the fact that Mr. Campion Paul has kept the business in the same spot for you know, 40 years. We’re located on port Richmond Avenue on the corner, and everybody sees our trucks. Everybody knows our Paul’s, I don’t know, obviously, you guys have seen the logo, folds the cartoon image on the logo, and everybody sees that. They love it, they instantly think of Paul. So you know, our presence is definitely felt on the island. Definitely. I had the pleasure of meeting Paul, over at one of the one of the meetings that that was held a couple of months back, and he is just the sweetest person. He is Yeah, he’s incredible. He’s incredible. He’s a war vet. So he’s a hero as well. Amazing. Amazing. Well, okay, so now jumping into a couple of media questions. So you said, social media is huge is a huge thing for you guys. Do you, like combine that maybe with direct mail or anything like that? Yes, well, especially with the growth now, we have kind of reached out to some other companies to work with our direct mail. And we started some postcard campaigns lately, in order to prefer air conditioning season, excuse me, we the door hangers and direct mail we try to work hand in hand. So if we’re hitting a certain area, with our direct mail, we want to we want to slam them with our door hangers Two weeks later. And then two weeks later, we want to hit them want to know that direct mail and the door hangers, again, we want to hit those certain areas, you know, 234 times in that in such a short time period, you know, this way, they get the perception that that we’re this monster company. And meanwhile, obviously where we are big company, but we’re a small business continuing to grow. And I think the fact that if you continue to hit those same areas over and over and over, that’s going to create that presence that you’re looking for in the in the community. Awesome. And so then, I mean, that’s, that’s a great tactic, just staying on top of that, and I’m sure, having you as a direct marketing manager kind of gives that responsibility away from from the owners, and allows you to really, you know, play with that and be on top of that, I know that there are a lot of owners who may be struggling with trying to juggle too many hats. So what would you say to anybody who was on the fence with hiring a marketing manager to kind of take over this role for them. And be quite honest with you, it’s a necessity, you know, I look at, especially in New York, like for, for a contracting company, the amount of work for an owner and service manager, operations manager is just too much to handle for one person alone. And then you bring the other aspects of the business, and then the phone calls, and the marketing and the purchasing. And you just you need to bring in the correct people and people that you could trust, to run that side of the business and know that when you’re dealing with with, you know, say permits, which is something big in New York, for an owner, they constantly have to deal with building departments and getting the right permits, you have to know in the back of your mind that you have someone in the office, you could trust to run your marketing, run your advertising, know that when you guys are getting slow, and you see two, three calls on the board, that you got blast out an email within an hour, you know, promoting a special or just gaining interest, or let’s say, you know, it depends what you’re looking for, if you’re looking for estimates, and you just want to interest, you know what to send out, but it’s just important to know, as an owner, to have that, you know, that that feel of comfort, that you have someone in the office that’s constantly on top of it. And I would say if you’re on the fence about that, just looking at our company alone, it needs to happen. Because you know, before I got here, they were doing very little marketing, but it was a small company. So you know, they didn’t have the manpower to get to it. And once you bring on the correct staff, the growth is, is very fast. So once you develop that marketing role, and really now down that position, you’re going to see instant growth in your company and success. And so then how would you say I mean, especially, so you work you partner with us? Like you mentioned, Deanna, she has nothing but positive things to say about you guys, she loves working with you. She’s the best. Yes. So how about maybe some listeners who may not be using our services or or anybody for that matter? Um, how important is it to you know, outsource your internet marketing. It’s extremely important, you know, everybody, you know, when you start up your internet and you marketing, you think in the back of your head, that, you know, you could just do it on your own and you but unfortunately, you know, SEO, we’re not experts, hapa you guys are and we realised that after constant phone calls I had with Christian before we actually, you know, went on and signed the agreement with you guys had multiple phone calls with Christian about what we could do to get our presence on Google. Because let’s face it, everybody goes to Google, everybody uses Google, you need a service, you go into Google, you’re looking at the reviews, you seeing what Google suggests, and you’re not going to look past the first page where, where it’s 2019, it’s our generation that unfortunately, a lot of people just don’t have the time, or maybe they don’t want to. So in order to establish that Google presence, we needed to work with a professional SEO company to get us higher. And you know, when we type it in promise that now and and you see us on the front page, that’s a big difference. And before we you know, obviously, we started working with you guys. And if you could see the numbers alone, from that we brought in just from organic SEO is extraordinary. So without you guys, I don’t think we’d have the growth that we have today. There’s no question. That’s amazing. Thank you. I mean, we love partnering with you guys. And you know, it’s always been our goal here to create relationships with our clients, and to help them and watch them grow. And so having those conversations, you know, which calls are converting into higher paying leads, which market are we going to be going up? Okay, that you know, that zip codes not working? Let’s try another zip code. So it’s a pleasure working with you, again, thank you for partnering with us. And so kind of to ask about maybe your training, I know that you’re the marketing manager, but I’m sure you go undergoing some some management training with company. Are there any organisations that the group has or that the company has partnered with, to help you help you with your training? Yeah, so as far as on on our side, and in the office, what I basically did is I came in here as a CSR. And ever since I came in here, you know, I was attend local webinars that they’d have on the island, they’d always have classes, you know, Paul and Eric are part of a lot of communities here. So there’s constant involvement. Paul, you know, as a member of a lot of organisations like the Association of contracting farmers for New York City style Rotary Club, he was the YMCA state board, past chairman of the YMCA of Staten Island, he was a member of the contracting plumbers Association, he was trying to take one else. He was a also a founder of que se, the quality service contract is that was Paul, and then Eric himself is also part of the Chamber of Commerce. And he was, you know, former president of the young republicans group. So any, you we have a lot of, there’s a lot of networking that goes on. But as far as training, I would say that, we’re starting to really invest more into that, you know, you see with the growth, that sometimes if you move too fast, and without the proper training, you know, you see a lot of mistakes. So now we’re working with individuals like we always have technician training, we have brand companies, you know, such as we work with a mon Atlantic’s Bosh, whatever, they’ll come in, teach our guys in the morning, maybe go over and installation or whatever. And then as far as the CSRS, you know, we’re going to be working with our selling pros coming up, and they’re going to nail our CSRS in the front, make sure they perfect on the phone. So one thing I could say is if you’re in a employer, and you’re invested, and you want to grow, and you want to better yourself, management here will always provide any training that you request. Amazing. And so, you know, these organisations obviously cost money, but, you know, you don’t see a return on investment in the front on the front end of things, you know, these training opportunities, these Chamber of Commerce, so you’re, you’re, you know, the networking groups that you’re a part of, you don’t see a return on investment, because that’s not a client of yours. But in the long run, all of these organisations really do pay off. Absolutely, you know, you I understand you’ll to small businesses, you know, they look at money, and they obviously, don’t always have the budget to spend maybe on marketing training, but the investment pays off in the long run when your employees grow, and they better themselves. And you know, those those networking groups I mentioned, it’s amazing. The amount of business we get from them, you know, the Chamber of Commerce, the Rotary Club, how many customers actually come from them. So you know, the networking, the training, they play hand in hand, and they’re so valuable your to your business. That’s amazing. And so if you can just give me maybe an additional nugget of wisdom, or insight that you’d like to share, maybe to an owner, or maybe even to a CSR, who, who dreams of maybe even climbing the ladder, where he or she finds herself or himself in the office to maybe become a marketing manager, I know that a lot of people, especially in the millennial age group, you know, their social media savvy. And so they understand this internet wave. And so I know that can be an asset to these companies. So these owners, I know that they have these people around them, they just may not know how to find them. So what can you tell to someone to maybe find that person to help them? You know, the first thing I say is keep looking, you know it for an owner, there’s there’s a lot of options available that for recruiting. And we To be honest, we don’t use any paid recruiting on the air, we do it all in house, we do it through networking, we do it through social media, so just establish, I would say, your online presence, and then the right people will follow as far as bringing in the right talent. And then as far as the CSR side and growing, just my best advice would be to always, always ask questions, and always bring ideas, even if you think they’re dumb, or if you don’t want to mention it, a lot of people may be afraid to mention their ideas, don’t. Because this is a type of business that’s always changing. And you know, especially for young people, and technology and marketing. It’s something that our generation seems to have a good eye on. You know, we were very technology technologically savvy. So I would say for someone around maybe my age, I’m 27 years old. But I started here when I was 24. So you know, at that point, I was fresh out of college, you know, I was very eager. And this was my, one of my first jobs land and out of college, and they gave me a chance. And once you really continue to work and throw your ideas out there, they’ll stick the right people here them, and you’re going to get your shot, and it’s going to be worth every week. Thank you. That’s amazing. Well, thank you again for joining us today. It’s been a pleasure talking with you. I know that there was a lot of valuable information shared that both business owners and employees will benefit from So thank you again for for jumping on this with us. No problem. So thank you guys, you know, for everything you do. We really appreciate it all. Yeah. Thank you. Hi. How’s it going? Well, I hope you get amazing value from that interview. If you’d like more ideas, strategies and techniques on how to more effectively market, your plumbing HPC or Home Services business online, go to plumbing marketing.net there you’ll find the interviews just like this, and the opportunity to schedule a time with us to just kind of talk about your business and how we can help you implement similar strategies in your business. So plumbing marketing.net head over there now and I’ll talk to you soon https://podcasts.apple.com/us/podcast/plumbing-marketing-podcast-tips-ideas-strategies-for/id1528979145?mt=2&ls=1 https://podcasts.google.com/feed/aHR0cHM6Ly9wbHVtYmluZ21hcmtldGluZy5uZXQvZmVlZC9wb2RjYXN0 https://www.subscribeonandroid.com/plumbingmarketing.net/feed/podcast https://www.subscribebyemail.com/plumbingmarketing.net/feed/podcast LATEST INTERVIEWS https://plumbingmarketing.net/how-marc-grew-his-plumbing-company-to-over-14m-in-less-than-3-years How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » https://plumbingmarketing.net/how-to-win-with-local-service-ads How To Win With Local Service Ads May 26, 2023 No Comments Read More » https://plumbingmarketing.net/how_to_win_with_google_local_services How to WIN With Google Local Services August 27, 2020 No Comments Read More » https://plumbingmarketing.net/lets-build-your-2020-internet-marketing-plan Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » https://plumbingmarketing.net/how-plumbing-nerds-is-up-800k-year-over-year-2-7m How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » https://plumbingmarketing.net/how-pac-plumbing-from-4-trucks-to-6-trucks-over-the-past-12-month How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » https://plumbingmarketing.net/cellino-plumbing-interview Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-paul-the-plumber-plumbing-hvac-marketing-success Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-kayla-from-polestar-plumbing-heating-air Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-brian-sloan-from-tr-miller-hvac-success Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » https://plumbingmarketing.net/from-zero-to-4m-in-less-than-2-years-a-plumbing-and-hvac-success-story From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » https://plumbingmarketing.net/how-this-plumber-in-houston-texas-is-marketing-his-way-to-success-richard-saad-of-nicks-plumbing How This Plumber in Houston, Texas is Marketing His Way To Success. 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Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews: Subscribe for the podcast & get emailed as new interviews are postedsubscribe | privacy | do not sell my data Plumbing Marketing Profits Blog & Podcast – www.plumbingmarketing.net Facebook Twitter Youtube Google-plus-gJoin the Plumbing & HVAC Marketing Facebook Group The post How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Plumbing Marketing Interview with The Clean Plumbers® | 02 Oct 2012 | ||
On this episode of Plumbing Marketing Profits we interview Phillip Maurici of The Clean Plumbers® AKA Philip Maurci Plumbing out of Tampa, Fl. He shares some great marketing ideas, techniques and best practices pulled from his 30+ years in the Plumbing Business. Phillip grew his plumbing business from nothing to over $2M in annual revenue with 10 trucks. On the interview he shares how he is marketing his business to get the phones ringing, how he says top of mind with his existing customers and the training organizations / books that helped him get where he is today. For more plumber marketing tips, ideas, strategies and interviews with the leading plumbing businesses across the US go to https://plumbingmarketing.net/ and subscribe for our podcast on iTunes. Please post your comments & follow up questions below. Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews. To subscribe via email click here or to subscribe via iTunes click here.
The post Plumbing Marketing Interview with The Clean Plumbers® appeared first on Plumbing Marketing Tips, Ideas & Strategies for Plumbers | Plumber Marketing. | |||
| Interview with Lucas Cellino from Cellino Plumbing & HVAC | 29 Aug 2019 | 00:19:21 | |
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Interview with Lucas Cellino from Cellino Plumbing & HVAC
Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Listen in as we interview Lucas Cellino from Cellino Plumbing & HVAC. They are a full-service Plumbing & HVAC company serving the greater Buffalo, NY area. Their operation has 23 trucks and is growing by over 35% year over year. Lucas shares some amazing insights on how they keep their phone ringing, trucks running & business booming. One of my favorite quotes from this interview is “We run a Marketing Company that happens to do Plumbing”. That is awesome! On this episode of The Plumbing and HVAC Internet Marketing Show Allison interviews Lucas Cellino from Buffalo, New York. Cellino Plumbing has recently expanded to become Cellino Plumbing and HVAC in the past few months and they have really gained a footing in the market. Cellino Plumbing and HVAC has grown by 35% in the past year and they now have 23 trucks running. Listen in as Lucas shares the secrets to his company’s rapid growth. HOW DID LUCAS GET INTO PLUMBING?Lucas’s father started the company about 25 years ago. He grew up playing with plumbing fittings rather than Lego and he always knew he wanted to join the business. He began helping his dad in the business after school from a young age. 8 years ago he took over the duties of the office manager which included payroll, managing the website, and social media. He knew nothing about websites and SEO at the time. Since then he has learned so much about SEO and Pay Per Click. IS IT IMPORTANT TO HAVE A MARKETING STAFF?Now that the business has grown Cellino Plumbing and HVAC has an internal marketing staff as well as using Plumbing and HVAC SEO. When they were a smaller business with only 7 employees the office manager was in charge of the marketing. The business really began to see a lot of growth when they began to use Plumbing and HVAC SEO 2 years ago. Marketing can be defined in many ways and Lucas considers marketing an integral part of the business. He realizes that every part of the business involves marketing. He says Cellino Plumbing is really a marketing company that does plumbing. Do you have staff that is devoted solely to marketing? HOW DO THEY TRAIN THEIR STAFF?Training is an important part of the business. And even Lucas is constantly training. He has 2 business coaches that help him learn more about business. Cellino Plumbing and HVAC has service managers for each department which includes, plumbing, heating and cooling, as well as underground. When a new helper comes in they train on Nexstar and in the warehouse for 2 weeks first. Lucas thinks that it helps have someone friendly to help train new employees and this also helps them retain staff. Do you utilize employee training in your company? WHAT DO THEY DO TO ENCOURAGE EMPLOYEES TO STAY LONG TERM?Employee retention is key to long-term success. Part of their retention strategy was creating a mission statement to live by. Their mission statement includes 5 company values. They really live by their mission statement and have metrics to measure each line in the mission statement. Their metrics include quality checks to measure customer service and workplace happiness. Their mission statement also includes giving back to the community. They do this in a unique way. Listen to this episode to discover how Cellino Plumbing and HVAC gives back to the community and how this also increases their revenue. How does your company give back to the community it serves? OUTLINE OF THIS EPISODE
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews at https://plumbingmarketing.net//. To subscribe via iTunes go to https://podcasts.apple.com/us/podcast/plumbing-marketing-tips ideas/id567572017 GET A FREE LEADFLOW ACCELERATION SESSION If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. Here’s the video transcript for your reference: The plumbing marketing profits podcast interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today’s economy. You’re directly from the most successful leaders in your business and discover what they are doing to keep their phone ringing trucks running and businesses. With your host, Josh Nelson, hey, this is Josh Nelson with plumbing and HVAC SEO, and want to welcome you to this episode of the plumbing and HVAC marketing profits podcast.Today, we’re super excited to be interviewing Nicholas Rizal from pack plumbing, heating and air conditioning, their full service contractor plumbing HPC, serving the greater Staten Island market, and they’ve had some great growth over the last year. So Matter of fact, they’re the grown from four trucks to six trucks and on pace to do $2.4 million this year. Next year, some really cool insights on how they’re leveraging the internet, social media, email marketing and variety of other cool internet marketing strategies to keep the phone ringing trucks running and business booming. So I really love this episode. Check it out. Hi, everybody. Thank you for joining us today. My name is Allison. And I am interviewing Nick, the marketing manager over at pack plumbing. This is for our engaged newsletter and our podcast. And so Nick, thank you again for joining us today. Can you tell everybody a little bit about yourself and a little bit about tech plumbing? Sure. I just want to thank you guys for having me. Thank you, Allison for asking me to come on. So yeah, pack plumbing has been around for about 40 years over in Staten Island, serve in local communities in the New York area. The business was started by the campy own family, Mr. Paul Campion senior, started the business back in 1978. And then his son Paul kept beyond who’s the owner now was going to school earning his plumbing license. And then little few years after that, he developed the heating and air conditioning trade show, then the business eventually became pack plumbing, heating and air conditioning in the early 90s. So I’ve been here for a little over two years now I started is as a customer service representative. And basically a CSR just answering phone calls. And then while the business was by came here, we were undergoing a big change. Because before I came in, I used to be primarily construction company. So we Eric, our operations manager rewrote the business plan to be mostly residential. So we started doing the residential side of the business. And when I came on, I took over the marketing role. So that’s kind of where we are here. And from CSR to marketing manager to a little bit everything, that’s kind of my role at PAX. That’s amazing. So then, you know, it’s not uncommon for a lot of people to come in as a CSR, then kind of work their way up to something like a marketing manager. So we congratulations on that. And then to can you tell us a little bit about maybe how big the company is, the number of trucks that you guys have? We already talked about the services. So you were originally just plumbing and now your plumbing heating and air conditioning? Did that, you know, bringing on that second industry? Did that take a toll on the company? How many? You know, how many technicians? Did you have to bring on board for that to happen? Yeah, so basically, what When I came here, I mean, one thing I could say about this company, it’s all about growth. You know, I started, like I said, as a CSR. And then quickly, you know, I was growing into other roles. And you know, we When I came here, we started what about four trucks on the road, then about a year after we got to five, and now recently, about a month, month ago, we got to six. So you know, the growth is definitely it’s progressing every year. Last year, we did about 2.1 million in revenue. This year, we’re looking at an increase to up to 2.4 million in revenue, we’ve increased the number of tax we brought on to the year, we keep increasing office personnel and making a lot of changes around the office. I mean, as far as the HPC side of the business, obviously, that was in the early days, we brought, we brought the guys here, early 90s, I believe Paul brought that side of the business. And they were doing about 18 trucks on the road at the time, but it was mostly new construction. So we kind of Eric Paul, they kind of wanted to try to get out of that business. And unfortunately, they had a family tragedy that had to kind of put the business on hold during the late 90s and 2000. So Eric came in rewrote the business plan to make it pretty much residential. And that’s kind of where we stand today. And we’re growing with the amount of services that we provide now. I mean, we’re a lot different company than we were even when I was just here two years ago. Wow. Okay. So definitely, I mean, I can I can only imagine, you know, whatever tragedy that could have been, and then pausing the company for some time, but it’s, it’s very nice to know that I mean, the company never went 100% over under, and never really closed its doors, but kind of just lay low for a couple of years. And then now we have use Eric was his name. I’m sorry. Yes. Yep. Eric, that is? Yes. So he is rewriting the business plan and kind of getting everybody on board. And so the position that you find yourself in today, what I mean, what essentially do you do as the marketing manager. So basically, I handle all the marketing as far as social media, our newsletters, all our new marketing ideas that were seems to be throwing in every week, you know, I’ll go into a little bit while we do. So as far as you know, we’re very creative. You know, we obviously use also we have a huge social media presence with Facebook, Instagram, YouTube, LinkedIn, we obviously work with a lot with Google rely on you guys over a plumber SEO. Deanna, especially as our girl that she runs our, our AdWords account. And obviously, our SEO, we’re also involved with Google local services, Angie’s List, so we’re not that big of a fan of Yelp. And we also do a little bit more we do the online blogs, door hangers, yard signs, thank you cards, gifs for customers, Constant Contact newsletters constantly, we’re usually sending those two, three a month. And we also have a smile programme, which is, you know, for customer may be having a bad day, or text or fill out a form that is triggered directly to our CSR. And say, you know, customer, for example, we had this recently a customer wants to dog. So you know, she seemed a little sad, or our technician went, filled out a smile programme thought would be nice to send her a box of chocolates. We did about a few days later, and the customers thrilled and tears. So you know, it’s little things like that, that we try to do is you know, just to serve our customers at a high level. That’s amazing. That’s so nice. And that definitely just builds a community between or relationship really between the community and yourselves as a company. So that’s, that’s awesome. Yeah, one thing I could tell you here is we are we are pretty well known because, you know, setting on being not as big of a place as people may think. But it seems like everybody knows each other. And the fact that Mr. Campion Paul has kept the business in the same spot for you know, 40 years. We’re located on port Richmond Avenue on the corner, and everybody sees our trucks. Everybody knows our Paul’s, I don’t know, obviously, you guys have seen the logo, folds the cartoon image on the logo, and everybody sees that. They love it, they instantly think of Paul. So you know, our presence is definitely felt on the island. Definitely. I had the pleasure of meeting Paul, over at one of the one of the meetings that that was held a couple of months back, and he is just the sweetest person. He is Yeah, he’s incredible. He’s incredible. He’s a war vet. So he’s a hero as well. Amazing. Amazing. Well, okay, so now jumping into a couple of media questions. So you said, social media is huge is a huge thing for you guys. Do you, like combine that maybe with direct mail or anything like that? Yes, well, especially with the growth now, we have kind of reached out to some other companies to work with our direct mail. And we started some postcard campaigns lately, in order to prefer air conditioning season, excuse me, we the door hangers and direct mail we try to work hand in hand. So if we’re hitting a certain area, with our direct mail, we want to we want to slam them with our door hangers Two weeks later. And then two weeks later, we want to hit them want to know that direct mail and the door hangers, again, we want to hit those certain areas, you know, 234 times in that in such a short time period, you know, this way, they get the perception that that we’re this monster company. And meanwhile, obviously where we are big company, but we’re a small business continuing to grow. And I think the fact that if you continue to hit those same areas over and over and over, that’s going to create that presence that you’re looking for in the in the community. Awesome. And so then, I mean, that’s, that’s a great tactic, just staying on top of that, and I’m sure, having you as a direct marketing manager kind of gives that responsibility away from from the owners, and allows you to really, you know, play with that and be on top of that, I know that there are a lot of owners who may be struggling with trying to juggle too many hats. So what would you say to anybody who was on the fence with hiring a marketing manager to kind of take over this role for them. And be quite honest with you, it’s a necessity, you know, I look at, especially in New York, like for, for a contracting company, the amount of work for an owner and service manager, operations manager is just too much to handle for one person alone. And then you bring the other aspects of the business, and then the phone calls, and the marketing and the purchasing. And you just you need to bring in the correct people and people that you could trust, to run that side of the business and know that when you’re dealing with with, you know, say permits, which is something big in New York, for an owner, they constantly have to deal with building departments and getting the right permits, you have to know in the back of your mind that you have someone in the office, you could trust to run your marketing, run your advertising, know that when you guys are getting slow, and you see two, three calls on the board, that you got blast out an email within an hour, you know, promoting a special or just gaining interest, or let’s say, you know, it depends what you’re looking for, if you’re looking for estimates, and you just want to interest, you know what to send out, but it’s just important to know, as an owner, to have that, you know, that that feel of comfort, that you have someone in the office that’s constantly on top of it. And I would say if you’re on the fence about that, just looking at our company alone, it needs to happen. Because you know, before I got here, they were doing very little marketing, but it was a small company. So you know, they didn’t have the manpower to get to it. And once you bring on the correct staff, the growth is, is very fast. So once you develop that marketing role, and really now down that position, you’re going to see instant growth in your company and success. And so then how would you say I mean, especially, so you work you partner with us? Like you mentioned, Deanna, she has nothing but positive things to say about you guys, she loves working with you. She’s the best. Yes. So how about maybe some listeners who may not be using our services or or anybody for that matter? Um, how important is it to you know, outsource your internet marketing. It’s extremely important, you know, everybody, you know, when you start up your internet and you marketing, you think in the back of your head, that, you know, you could just do it on your own and you but unfortunately, you know, SEO, we’re not experts, and you guys are and we realized that after constant phone calls I had with Christian before we actually, you know, went on and signed the agreement with you guys had multiple phone calls with Christian about what we could do to get our presence on Google. Because let’s face it, everybody goes to Google, everybody uses Google, you need a service, you go into Google, you’re looking at the reviews, you seeing what Google suggests, and you’re not going to look past the first page where, where it’s 2019, it’s our generation that unfortunately, a lot of people just don’t have the time, or maybe they don’t want to. So in order to establish that Google presence, we needed to work with a professional SEO company to get us higher. And you know, when we type it in promise that now and and you see us on the front page, that’s a big difference. And before we you know, obviously, we started working with you guys. And if you could see the numbers alone, from that we brought in just from organic SEO is extraordinary. So without you guys, I don’t think we’d have the growth that we have today. There’s no question. That’s amazing. Thank you. I mean, we love partnering with you guys. And you know, it’s always been our goal here to create relationships with our clients, and to help them and watch them grow. And so having those conversations, you know, which calls are converting into higher paying leads, which market are we going to be going up? Okay, that you know, that zip codes not working? Let’s try another zip code. So it’s a pleasure working with you, again, thank you for partnering with us. And so kind of to ask about maybe your training, I know that you’re the marketing manager, but I’m sure you go undergoing some some management training with company. Are there any organizations that the group has or that the company has partnered with, to help you help you with your training? Yeah, so as far as on on our side, and in the office, what I basically did is I came in here as a CSR. And ever since I came in here, you know, I was attend local webinars that they’d have on the island, they’d always have classes, you know, Paul and Eric are part of a lot of communities here. So there’s constant involvement. Paul, you know, as a member of a lot of organizations like the Association of contracting farmers for New York City style Rotary Club, he was the YMCA state board, past chairman of the YMCA of Staten Island, he was a member of the contracting plumbers Association, he was trying to take one else. He was a also a founder of que se, the quality service contract is that was Paul, and then Eric himself is also part of the Chamber of Commerce. And he was, you know, former president of the young republicans group. So any, you we have a lot of, there’s a lot of networking that goes on. But as far as training, I would say that, we’re starting to really invest more into that, you know, you see with the growth, that sometimes if you move too fast, and without the proper training, you know, you see a lot of mistakes. So now we’re working with individuals like we always have technician training, we have brand companies, you know, such as we work with a mon Atlantic’s Bosh, whatever, they’ll come in, teach our guys in the morning, maybe go over and installation or whatever. And then as far as the CSRS, you know, we’re going to be working with our selling pros coming up, and they’re going to nail our CSRS in the front, make sure they perfect on the phone. So one thing I could say is if you’re in a employer, and you’re invested, and you want to grow, and you want to better yourself, management here will always provide any training that you request. Amazing. And so, you know, these organizations obviously cost money, but, you know, you don’t see a return on investment in the front on the front end of things, you know, these training opportunities, these Chamber of Commerce, so you’re, you’re, you know, the networking groups that you’re a part of, you don’t see a return on investment, because that’s not a client of yours. But in the long run, all of these organizations really do pay off. Absolutely, you know, you I understand you’ll to small businesses, you know, they look at money, and they obviously, don’t always have the budget to spend maybe on marketing training, but the investment pays off in the long run when your employees grow, and they better themselves. And you know, those those networking groups I mentioned, it’s amazing. The amount of business we get from them, you know, the Chamber of Commerce, the Rotary Club, how many customers actually come from them. So you know, the networking, the training, they play hand in hand, and they’re so valuable your to your business. That’s amazing. And so if you can just give me maybe an additional nugget of wisdom, or insight that you’d like to share, maybe to an owner, or maybe even to a CSR, who, who dreams of maybe even climbing the ladder, where he or she finds herself or himself in the office to maybe become a marketing manager, I know that a lot of people, especially in the millennial age group, you know, their social media savvy. And so they understand this internet wave. And so I know that can be an asset to these companies. So these owners, I know that they have these people around them, they just may not know how to find them. So what can you tell to someone to maybe find that person to help them? You know, the first thing I say is keep looking, you know it for an owner, there’s there’s a lot of options available that for recruiting. And we To be honest, we don’t use any paid recruiting on the air, we do it all in house, we do it through networking, we do it through social media, so just establish, I would say, your online presence, and then the right people will follow as far as bringing in the right talent. And then as far as the CSR side and growing, just my best advice would be to always, always ask questions, and always bring ideas, even if you think they’re dumb, or if you don’t want to mention it, a lot of people may be afraid to mention their ideas, don’t. Because this is a type of business that’s always changing. And you know, especially for young people, and technology and marketing. It’s something that our generation seems to have a good eye on. You know, we were very technology technologically savvy. So I would say for someone around maybe my age, I’m 27 years old. But I started here when I was 24. So you know, at that point, I was fresh out of college, you know, I was very eager. And this was my, one of my first jobs land and out of college, and they gave me a chance. And once you really continue to work and throw your ideas out there, they’ll stick the right people here them, and you’re going to get your shot, and it’s going to be worth every week. Thank you. That’s amazing. Well, thank you again for joining us today. It’s been a pleasure talking with you. I know that there was a lot of valuable information shared that both business owners and employees will benefit from So thank you again for for jumping on this with us. No problem. So thank you guys, you know, for everything you do. We really appreciate it all. Yeah. Thank you. Hi. How’s it going? Well, I hope you get amazing value from that interview. 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| Interview with Paul The Plumber - Plumbing & HVAC Marketing Success | 19 Aug 2019 | 00:19:38 | |
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Interview with Paul The Plumber - Plumbing & HVAC Marketing Success
Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Paul the Plumber and his son Mike join the Plumbing and HVAC Marketing Success podcast today. They share their tricks on how they have grown their New Hampshire plumbing and HVAC business from 3 trucks to 8 trucks and have become a $3 million a year company. Paul started the company in 2002 and got the name after seeing a note on the fridge of a house he was in that said “call Paul the Plumber” Listen to this episode of the Plumbing and HVAC Marketing Success podcast to hear the secrets to Paul the Plumber’s success. Mike & Paul share their experience working with our team: What role do they play in the business?Paul started the company but no longer works in the field. He now works on the business rather than in the business. Mike came on board during his senior year in college. He focuses on marketing but can make sales too. Mike had no interest in plumbing and hadn’t really considered the business. But working in the family business has allowed him to gain experience in many different areas. He thinks that working with his dad and the rest of his family has been fun. Since it is his family’s business he was given the opportunity to implement his ideas and make an impact immediately. How important does Mike think that social media is to the success of the business?Mike thinks that social media has been very important to the success of the business. He began been building the brand since he started with the company. He noticed that the competition had no presence on Facebook and began utilizing that platform to build the Paul the Plumber brand. Social media gives their brand more recognition and makes them relatable. They have discovered that hiring college interns to create content, posts, and pictures on social media is a great value. How do they handle training?Their senior office staff has been with the company for years and has helped them train new CSR’s. They have a couple of scripts that they use depending on the type of call that comes in. Their techs train twice a week in sales and technical skills. All of this training has really paid off. Their average ticket and call ratio is excellent. Mike and Paul also receive training. They travel 3-4 times a year to conferences to get different perspectives and ideas. They try to find 2 or 3 takeaways from each conference to implement in the company. What other types of marketing do they use?Paul and Mike have found that leaving refrigerator magnets, cards, and water heater stickers have been a great investment. They also utilize direct mail flyers with deals. During slow periods they have begun using text message marketing with dealer discounts. They have found that this strategy gets their phones ringing immediately. Paul the Plumber is also a member of the SGI Success Group and Quality Service Contractor. Outline of This Episode
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don’t miss any of the upcoming interviews at https://plumbingmarketing.net//. To subscribe via iTunes go to https://podcasts.apple.com/us/podcast/plumbing-marketing-tips-ideas/id567572017 Get a free LeadFlow Acceleration SessionIf you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. Here is the Interview video transcript for your reference: The plumbing marketing profits podcast interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today’s economy, you’re directly from the most successful leaders in your business and discover what they are doing to keep their phone ringing trucks running, and businesses. With your host, Josh Nelson, this is Josh Nelson with the plumbing and HVAC Marketing Podcast. And I’m super excited to share an interview with you today with Paul and Mike from Paul the plumber out of New Hampshire, they share some amazing insights on how they’ve grown their company from just about three trucks to eight trucks currently and on their pace to 10 by the end of the year, with a lot of that momentum happening over the last 12 to 24 months. So they share some really cool insights on how to tap into the internet, social media and some really cool initiatives that they’ve put in play to really keep their phones ringing their trucks running and their operation growing. Check it out. Hi, everybody. Thank you for joining us today. My name is Allison. I’m here with with Paul the plumber, I have both Mike and Paul with me. They’re located out of New Hampshire, up north. And they’re actually one of my personal clients and one of my favourite clients to work with, although all of my clients are my favourite clients. And so I’m gonna have them introduce themselves to you, Mike and Paul. Yeah, I am. Mike Barry’s worked for Paul the plumber for about two years now. I am Paul Paul beers. I guess I am Paul the plumber for this company anyway. That’s awesome. So uh, can you both tell us a little bit about how you started the company. So I started the company back in 2002. It’s funny, I was doing some side work. And I went to a friend’s house, you know, on the refrigerator was I need to call Paul the plumber. And that’s really how we got the name. And from the it just took off this that got it all going for us. And then Mike, you said you started working with the company about two years ago? Yeah. So I got involved my senior year of college, about halfway through the year, I started working on some of the business stuff our time or whenever I had time to. And then as soon as I as soon as my last day class the next day, I came on full time. Awesome. And so um, can you guys tell us a little bit about, you know, the number of trucks that you guys have? How big essentially, your company is today. So we’re about a $3 million a year company. We’re running eight trucks right now with the ninth one going on the road. This month, we see some potential growth even still. Whereas we’ll probably add one more truck before the end of the year. Wow. That’s amazing. So I’m are all of these trucks plumbing trucks? Or do you have a track as well. So it’s split up. But even our HPC techs are plumbers as well. So it’s a pretty well rounded. Some of the guys are plumbing only or plumbing in what we call where he boilers things like that only. Okay, some of the other guys are more everything. Perfect. Okay, so then I’m Mike, when did you decide to jump on board where you will ever a technician? Or did you just come on board with the the actual working end of things in the office? Yes. So I was never a technician, I’ve never been super interested in that side of it or been very good with working my hand. So I probably would have been terrible at it if I tried to be. Um, so I decided my senior year of college, I was doing internships during the summer and during my first semester and stuff, and then I was taking my interviews for full time jobs out there. And I was going back and forth with him about what I wanted to do. And you know, what I was interested in. And he just saw that there’s an opportunity for me to do a lot of stuff that I was interested in doing here. And then that was an appeal to me just helping grow the family business and in kind of being able to do a variety of different things instead of having to jump into one thing after college. Okay. And so then can you both maybe speak to anybody who may be listening who either they have a son or a daughter, who they’d like to get super involved into their business, and maybe that person is on the fence, whether they want to join in the family business or not. Or if you can just speak to anyone who may be considering it. So I could say that as Mike went through school, we really had no thought of him joining the family business at the time. My youngest son as well, he went to college, but it wasn’t for him. So we signed him on to the apprentice programme. But I would say the opportunity in the in the trades right now are better than they’ve ever been in, I think, to make a good living to have a great life. It’s a great opportunity for anybody that wants to come on the trade. Okay. Mike, do you have anything to say to that? Yeah, I mean, I’ve, I’ve gotten to a lot of conferences and have quickly learned what type of industry This is. And the opportunity there. Working with your families is cool. I mean, I guess it depends on your relationship with your family. But the way my dad worked together, it’s a, it’s been a lot of fun, and then getting to come into work and see him and be with my brother as well. And then we have, you know, my honestly, office manager, my cousin works here. So being in that family environment, I was comfortable right away in a new way environment, because I obviously knew everybody I was working with, and it gave me kind of the opportunity to just kind of make an impact right away and do things and not be like nervous about stepping on foot on any feet or having a boundaries really so. So I’d say that if you do have that type of relationship with your family, and you have the opportunity to get involved, like he said, it’s a great industry, and it can be a lot of fun kind of working together at a common goal. Definitely. So then, Mike, can you actually tell everybody what it is that you do for the company? Sure. So I would say that I mostly focused on marketing. So I mean, we do you guys do our website and all of our Google stuff. And so we go back and forth on that all the time about different adjustments. And then I, I’m trying to make a bunch of different content to put out, you know, on YouTube, Facebook, Google, all those different things to help build our brand. And then I do some sales as well. So I can go out and sell NH back system. Sometimes. If we’re really busy, and we can’t get one of our guys out there, I have enough knowledge on this stuff to go out and sell system. And then I do a lot of internal operations stuff as well, as far as how I want our websites view like or how I want like our online experience to be with customer human communication. The way that we, you know, kind of implement different technology to make the consumer experience easier. My focus on a lot of stuff. Yeah. Awesome. So yes, we work very closely together. And obviously, Paul, you jump on our calls as well. And so you oversee, I’m assuming everything else I do. I’m more steering the ship at this point, then actually, on the field doing work anymore. So we’re running the business then working in the business, I guess you would say, Okay, and so then can you let everybody know, Mike, you had mentioned just now a lot about Facebook and YouTube. And so how important do you feel social media is in the success of your business? I think it’s extremely important. We that was one of my first focuses, when I got here was just building our brand. And using different strategies on Facebook that I didn’t see any of the other competition that we had really using, I thought that was a huge opportunity for us. So not only has it been great for building our brand, but we’ve used a lot of social media stuff to bring on talent and higher. And that’s been something that’s been really helpful. And I think that will hear a lot of people will mention the videos that they see us put out or the different graphics that we put out, and it just kind of puts more faces to the name and gets more recognition, which is which is big Chris? Definitely. So it honestly just makes the company seem more relatable. And when you go out to a client’s home, I mean, they would all obviously, automatically understand or know the brand. Maybe not in in home of maybe someone who’s a little bit older and age, but at least with this new generation of homebuyers, it’s something I think it’s very important for you to have established online, this, you know, genuine brand. So, again, that’s, that’s pretty great. Can you talk to anybody who may be struggling with trying to find the time in the office to put up a couple pictures or even to take a couple of pictures here and there, their technicians or just the staff working? For sure. So I think that you just kind of you got to put in your mindset that it should be a priority, I think it reduces because I think, you know, as things keep going, and social media gets more relevant, it’s going to be the brands that people know that are going to end up being who you call. But something that worked for us, we brought on, we talked to a local college and we brought on an intern, pay him like 12 bucks an hour, he does graphic design video pictures, and he comes in can spit some ideas at us or just we give him what we want to do with do some videos, who goes to the field and take pictures of guys in the job. In you know, 12 bucks an hour is not bad in college kids are looking for experience and opportunity. So when they can put that they’ve done that on a resume, they’re really excited to do and do a good job doing it. So I would say reach out to some of the local colleges nearby and open up that opportunity and let them take care of it. Definitely, that’s a great idea. I mean, there’s so many people at your you know, disposal to to try to contact whether that’s Southern University, even through the the high school seniors graduating who need a job, or even through local organisations, like a church or anything like that. So that’s a great idea. And I hope that someone takes that into consideration with, you know, their personal business. And so can you guys actually speak a little bit to once we get those phones ringing? How is it that you manage to look at the revenue? I know that you use service Titan, but is there? I’m sorry, you do not use service tending? Is that correct? We do we do? Oh, you do? Okay, I’m sorry. So you use servicing to track your revenue? Is there any way that you go beyond that, to sign up, you know, to train your your CSRS to answer the phone to book that and then to train your technicians. So that we know that you know, although the cost per click, or the cost per lead maybe a little bit high, we’re definitely seeing a return on investment there. Sure. So we we train our call takers to I guess we have a couple of different scripts, depending on the type of call it comes in. Okay. So our senior office staff has been around with us for quite a while. So they’re able to train some of our younger staff on the scripts in Mike’s take taking the lead as far as training through some of our affinity groups as well. And then the technicians we train twice a week with them both on sales and technical skill. And it’s paying off big time. And there’s average tickets, a great call closing ratio is really high, like 85% in that. So the training is definitely worth it. Definitely. And so I know that you guys both go off site pretty often for training, how often would you say you do go off site? And can you speak to the importance of of you guys getting away to other organisations to help you train? Sure, I would say we were going three to four times a year. She’s great to get different perspectives from other companies, different ideas. You know, you talk to different business owners that go through the same things you go through, they have great ideas, we might be able to share some of the things we’re doing. Just as a refresher, every time you go, yeah, try to take two to three tangible things that we can get from each conference note, back and implement to us. And that’s been pretty good for us. That’s how we found you. Yes, that’s how you found us. And earlier this year, we were lucky enough to meet in person. So that was also a great little networking opportunity for us. I mean, it’s one thing to talk every single month, every single week almost on the phone. And then when we see each other in person, it just puts a face to that. And so it was awesome meeting you guys in person. And I know I made a little bit of a difference on on our end. I feel the same way. Yeah. And okay. And so can you speak to everybody else about outside of Internet Marketing, I know that we handle your AdWords account, we handle your organic and your website presence and all of that. But how about maybe anything you do outside of the internet like prince or leave behind or radio or anything like that? Yes, so we do, you know, where always leaving magnets and cards with customers at every, every chance we get there will still put out some direct mail flyers with different deals. Something that’s been super successful for us, in the slow times is our text message marketing. So we’ve uploaded all of our customers into a huge list. And we’ll send out a mass text message with some sort of dealer discount. And just like that, like two minutes later, the phone start going. And we always see a huge return on it. And it’s cheap money to do as well. So I think that’s something that a lot of people should be doing just because you can put out, you know, $500 off nuclear furnace, and you’ll get more leads that day. That’s been awesome. And then I do a big group. So networking there, and then I’ll visit some groups that aren’t mine, and just try to just keep trying to get the name out there. Okay, so Oh, I’m sorry. No, I’m sorry, Paul. We look at his refrigerator magnets. Okay, great return on those walls, heater stickers. Even if someone sells a house, our name is still out there. And the new homeowner will call us thinking that we serviced everything there. So it’s really for not a lot of money. It’s a great investment. Great. And so then how many? Or what percentage of your business would you say is maybe returning clients versus maybe new customers? So we’re about 65% return customers at this point. new customers would be that probably that 35% remaining, but like someone that is referral business to right, from Justin, customer base. Right. Okay. And so then from the existing customer base, obviously, you know, we do get those those phones to ring as well. You know, it’s often that someone may forget who they use in the past. So it’s good to have, you know, our brand campaign up there. And so are our branding efforts. Again, that’s where that social media comes in. That’s where that brand campaign from the AdWords comes in. And so that’s where your online presence really does come in. And it’s very important to keep those clients. So text messages, branding on the Instagram branding on the Facebook, our efforts through Google AdWords, that kind of keeps that whole circle of the phone ringing. It’s not just relying on them to call you again. Would you agree? I would agree. And I think having you guys here, like even our repeat customers might just google us, because you guys have us out everywhere that we could be they they find us right away? Right? easy to find. They know that they can call you possible number. So then, can you actually let me see? So we talked about your organization’s? Or is there any specific organisation that you can say has really helped you you in the, you know, acceleration of the company? You do run quite a few trucks, you are two different industries. And so I know that it’s a lot, I’m sure. You know, we talked about how we’ve gotten trained into training three, four times a year, is there any one specific organisation that maybe someone can benefit from if they’re listening today. So qualities, service contractors, as a member of the HTC has helped us quite a bit. Also, SGI success, group international has been very helpful. And those are two of the groups that we belong to, we feel really set the standard as far as business systems go. It helped us a lot. Awesome. And so then, what would you say to maybe any other a track or a plumbing company out there who’s looking to grow their business to the size that you are today? I think juice always want to be learning and just don’t get complacent with what’s worked. I think that’s to speak to Paul, like having somebody like myself come in and want to make all these changes and have a vision for to things a little bit differently. He hasn’t been resistant to it. He’s listened to what I’ve had to say. And we’ve made the changes together. I think we’ve all seen the positive. that’s come out of it. And then sometimes he’s like, no, it we’ve tried that it won’t work. And he’s right. But it’s a learning thing. And he doesn’t just shut me down. He He’s willing to listen and change and then going to those, you know, those three to four times a year when we go to these conferences, we’re always looking for new things to do. So we’re just always trying to improve. I think that’s the biggest thing, right? I always say same thing. Keep it open mind. Listen to everybody. And you know, don’t get stagnant. Don’t just because one thing is working today doesn’t mean it’s going to work tomorrow. Just keep keep listening. Keep moving forward. Awesome. Well, thank you again, for jumping on this call with us. And thank you for everybody who’s tuned in and listened and watched us today. Pause Mike, you guys are a pleasure to work with. I really do love working on your account. And again, thank you. Thank you. Thank you for everything you do. Well, I hope you get amazing value from that interview. 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| Interview with Kayla from Polestar Plumbing, Heating & Air | 05 Aug 2019 | 00:28:59 | |
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Interview with Kayla from Polestar Plumbing, Heating & Air
Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Listen in as we interview Kayla Stevenson, marketing manager at Polestar Plumbing, Heating & Air. She shares some amazing insights on how they are leveraging the internet, social media & online marketing in general, to keep their phones ringing, their 20+ truck operation running & their business booming! In this episode, Alison interviews Kayla from Polestar Plumbing, Heating and Air in Kansas City. Polestar has grown to over 20 trucks with 40 employees. Because of their unique location near the state line, they are licensed to do business in both Kansas and Missouri. They have been serving the greater Kansas City area for 36 years and aim to be the number 1 plumbing, heating and air conditioning company in the area. There is a lot of competition but with careful attention to marketing, they are well on their way. WHAT DOES KAYLA DO FOR POLESTAR?Kayla is the marketing coordinator with Polestar Heating and Air. She started with the company over a year ago as a customer service representative. After a while, she was helping with social media and when the marketing coordinator left the company she took over in her new position. She has been learning everything she can about social media and marketing. She feels that learning the language of the business as a customer service representative helped her in her present role. HOW DO THEY ENGAGE WITH CUSTOMERS VIA SOCIAL MEDIA?Engaging with customers via social media can be tricky. Social media is an amazing way to interact with customers and it’s free. Kayla is always trying to think about posting from the customer perspective. She thinks about what the customers are interested in seeing. She tries not to throw around brand names that the customers wouldn’t know. She includes live interviews with technicians to offer helpful plumbing, heating, and air conditioning tips. This helps make the company relatable and the content can be leveraged in the future. The video doesn’t take more than 10 minutes and really increases engagement. They can stream it on YouTube and Facebook. HOW DOES THE COMPANY REACT TO REVIEWS?Polestar knows how important Google reviews are. They have an average of 4.8 on Google with 930 reviews. Everyone in the company understands the value of reviews and they put a lot of emphasis on them as a company. They include them in the technician meetings and there is a group text among the technicians and Kayla about the importance of reviews. Kayla and the owner are sure to recognize the technicians when they get 5-star reviews. In addition to sending out auto-review reminders to their clients, Kayla also sends a personal email to clients asking for reviews. A FANTASTIC WAY TO ENGAGE WITH CUSTOMERS VIA SOCIAL MEDIA AND GET MORE REVIEWSOne way to elicit reviews from clients is by holding a drawing once a month for a $100 Visa gift card. They hold a drawing for customers who review the company as well as the technicians. Kayla uploads a live video on social media when they pick the winner. This is a great way to use social media and involve both the customer and the technician and it keeps everyone engaged. Have you ever engaged with your customers like this on social media? OUTLINE OF THIS EPISODE
If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. Here is the Interview video transcript for your reference: The plumbing marketing profits podcast interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today’s economy. You’re directly from the most successful leaders in your business and discover what they are doing to keep their phone ringing trucks running and businesses with your host, Josh Nelson, this is Josh Nelson with the plumbing and HVAC marketing podcast, and today I’m super excited to share an interview with you of Kayla Stevenson from Pollstar Plumbing, Heating and Air. They’re a full service plumbing HVAC contractor serving the Greater Kansas City Market. And on this interview, they share some amazing insight how they’ve been able to grow it over 20 trucks, how they’ve developed over 960 Google reviews, and some really interesting insights on how they’re leveraging social media to interact with new customers and engage with their existing customer base. Great interview. Check it out. Hi, everybody. Thank you for joining in with us today. My name is Alison, and I’m interviewing Kayla over at Polestar plumbing heating and air conditioning. Kayla, you are the marketing manager. Is that correct? Yes, that’s correct. Awesome. So if you can just introduce yourself to everybody, let them know what you do there and give us a little bit of a background on polestar. Okay, so Hi, guys. I’m Kayla. I’m the marketing coordinator here at Polestar plumbing, heating and air conditioning. A little background on Polestar. So we’ve actually been serving the Greater Kansas City area for almost 36 years now. So we’ve been around a long time since 1984. And we have about 40 employees and 20 trucks. And the thing about the Greater Kansas City area is we actually service so we’re on state line of Missouri and Kansas. So we service the entire area on both sides of the state. So a pretty vast area. So yeah, that’s awesome. And so then I’m kind of going into that, like half of a state on the other half. How is it without trying to market that isn’t a little bit hard to try to say, you know, you service one state and also another at the same time? Yeah, I mean, I don’t think the the marketing is where the the issues come into play, because it’s still that area. I mean, it’s it’s a large amount of people. So you do want to broadcast is, you know, as much as possible and be omnipresent everywhere in front of their faces. So what the issues get into is more getting licence, licence for service in different sides of the states. That’s something that other people might not have to worry about. But not only do we have to get, you know, licence to do business in Kansas, we also have to in Missouri, and Missouri works can completely different than Kansas does. So that’s where it gets a little crazy. That’s where it kind of like chuckles on you. Yeah, that other people, other companies may not have to worry about that if they’re in a rural area and other states. So right. I mean, there’s some people who service, you know, quite like a tri state area, or something like that. So you’re not alone in that side of the business. But I know that it’s not as often that you see something like that. So it’s pretty cool that you’ve been able to kind of master both different states. And so we’ll go into quick question, because you said that you’ve been around since the 80s. So I know that how long have you been with the company? So I’ve been with the company since last May. So a little bit over a year. And I actually started out as a customer service rep. And then I think it was the end of January is where I kind of transferred into the marketing area. So I went from a customer service rep to marketing. So how that happened was, I started helping out with the social media. And as a millennial, they’re like, Oh, she probably knows how to do social media, because it just comes naturally to us. So I started helping out with that. And then the guy that was in marketing before he wanted to go a different route in sales. And so they were we’re going to hire someone and they’re like, Well, how about you? Do you do it? And so I was like, Okay, and so I just completely delve into it. And I love it. I’m trying to learn everything I can. And you guys have helped me out a tonne as well with the marketing. And I do think that starting out in the customer service rep position was really helpful, because it helped me with the industry language. You know, that’s something that is beneficial. Like, it’s not necessary, I’d say, but it definitely is beneficial whenever you’re trying to market to that specific industry. So I, so I think that was awesome that I got to start there and then move in this position. Yeah, I mean, that happened pretty quickly for you. So congratulations. Thank you. And I can understand I mean, as millennials, we are likely young, the younger generation, we’re the the youngest working class right now. And so I’m sure there’s a lot of business owners out there who may have some co stars that are willing to step up to that plate. So could you say anything to maybe a business owner that may want to, you know, handoff marketing to someone? Yeah. So I think that obviously, there’s a lot of trust that goes into that. But if you see a hunger, and then some people look at millennials as lazy, but what I have noticed about our generation is, we just want to feel value. So if we’re looking for a company, and where we see growth potential, we will want to stay there, we’re not going to want to hop around because we feel like we’re a part of the growth process. So I just say for business owners that maybe we’re looking for those millennials, they are there’s hungry ones out there. It’s just if they see value in a roadmap for success, then they’ll want to stick around. No, definitely put their heart into it. Like it was their own company. So that’s, that’s it. That’s awesome. Okay, so then back to the business. So you’ve been with them for about a little bit over a year. And you guys started with us earlier this year, if I’m not mistaken, with Deanna. And she has amazing things to say. No, we actually had the pleasure of meeting in person. Yeah, earlier this year, March. So that was pretty cool. But um, so how did the company itself start? So our CEO, Mark, he is actually third generation. So his grandfather, he loves tell a storey but his grandfather, he started out his own business a long time ago, I don’t know the exact date but. And then his father did it. He had his own Plumbing, Heating, Cooling business, so and then he did it as a 22 year old. So he went right into it, he, he went to college for it, and then he graduated early. And the economy, I think that was in the 80s. So the economy at that point was not very good. But the thing about Plumbing, Heating, cooling is everyone needs you. Whether you know you already have that foundation, because whether they want you or not, you know, they’re gonna, they’re, they’re gonna nominate you regardless. And so that’s, that’s the good thing about it. And yeah, he’s done this for his whole life. Like, whenever he had his dad and his grandpa, he’s, were having their own businesses. He’s been in the shop with them. Right from the trenches. He was a technician. And so it just runs in his blood. Yeah. So then, is there a fourth generation on the way also? Yeah, so actually, his son just started in, I think, the end of May, as a business developer, so he’s helping out with all of our organisation thing. So whenever you ramp up your marketing, a lot of times you see things come up that in house that you need to fix those processes before you can, you know, ramp it up if step farther, especially when you’re in a growth spurt, like we are. And so he’s helping out with all those organisation, and just the day to day operation, things that we need help in order to grow. So it’s really exciting. And we’re, we’re in the right direction, for sure. That’s awesome. That’s amazing. And so you mentioned a growth spurt, do you mean, so you’re running 20 trucks? Is it but you weren’t running this these many not too long ago, or even starting to bring on more additional people? Yeah, so and I think the way that we’ve grown is we have a really solid foundation really good customer base. And we’ve just, you know, we as we grow, bringing more people, you know, as we grow, bringing more people, but now, our goal is to become the greatest, the biggest company in plumbing heating cooling company in Kansas City. That’s our goal in our mindset here, across the board and the company. So yes, we’re bringing in more people, we have more trucks than usual, we’re trying to get more creative. I mean, bringing in companies like you strategic partners to help us grow, things like that, that they had never done before. Because the mindset wasn’t to, at that point, wasn’t looking at, oh, let’s become the biggest plumbing heating cooling company in Kansas City. But now that’s where we’re headed. So we’re really excited. And that’s the growth spurt that we’re going through right now. That’s, that’s great. I mean, 20 trucks is a lot of trucks. So I know that’s hard to manage. So congratulations on that. I mean, just off the bat 20. trucks. It sounds like you’re not too far away from becoming the biggest plumbing and heating company in Kansas City. I can’t wrong. I’m not sure you know how deep that competition can be. But 20 trucks, you can’t be too far behind. Yeah, or our market is very saturated. That’s the thing, because we’re on that state line. There. Even Deanna, she said that, whenever she looks at our market, she’s like, it is a crazy amount of plumbing, heating and cooling companies. I don’t know if the top of my head how many. But there’s tonnes. And it’s just it’s kind of crazy how many there is and some of them come and go. But there is those monsters that were? Yeah. Well, I understand. I mean, bigger cities like that. Bigger known cities, that’s where you see such, you know, saturated markets a little bit more expensive of a cost per click. And so that kind of speaks as to why it’s so important to have a marketing manager in house overseeing all of the data, and not just how been the owner kind of juggle all of the hats. But what’s something that’s biggest 20 trucks? I’m sure you guys have at least four CSRS, if I’m not mistaken. How many in the office? Would you say? How many people in the office all together? Out of those 40? There’s probably about 15? in the office? Yeah. So it’s a big stuff. I mean, overall, you stuff. And we’re in we’re growing and growing as well. Yeah. And so it takes a lot to manage the two big stuff. And so what training opportunities, have you guys gone through? Do you bring anybody in houses train? Or do you seek that, you know, through the internet? How is it that you can get you know, a leader in every single department to kind of pull this company forward? I mean, it does take a lot for it is yours? Yeah. So I mean, it all comes down to organisation, and just trying to create, you know, implement things that are simple that everyone can do know how to do, you know, even if they because whenever you’re growing, sometimes you have to wear more hats than, you know, your actual position. But, and as far as training goes, we did for a while we use power selling pros, for CSRS, so that really helped out and just, they give really good feedback and on the CSRS to train them how to sell and be empathetic, even to a customer, you know, the human side of these customers that whenever they’re calling in, and they’re their Plumbing, Heating, cooling, we just think of it as Oh, the job but these people are going through, you know, the, the heat and the cold and all that. And so, you know, those, those kind of processes as well. And then just, I just say, I’m just making everything is organised and simple as possible. So we can all, you know, be on the same page. And everyone knows how to do everything. Definitely. And so when it comes to marketing, are there other channels that you guys utilise? Besides, you know, our services as an internet marketing company? Yeah, we do, we do quite a bit of different areas. So one thing that we just started up was, is TV and radio. And so as far as TV and radio goes, I think that the way we have it set up is they complement each other really well. So like we’ll do, we’ll hit like Sunday night news. And then we hit really heavy Monday morning on radio. And so the people that may be had solace, and like, in the back of their mind Sunday night, they’re getting ready to prepare for the week. And oh, you know, I didn’t need to call plumbing heating cooling company excited this issue. And then they hear my heroes, so you know, on their way to work Monday morning, and it just, it kind of like hits them back to back right. It clicks to OE I just heard about them. And, and what we really like, just like, how you guys are exclusive to certain areas. So I’m for radio, that’s kind of what we look for. Because obviously, we don’t want to be doing the same things our competitors are doing, especially when we’re growing. And so on our radio show, we’re the only one that does a sponsor for that show during the day. So he doesn’t sponsor any other people during his show. So he’ll live like, it’s almost like a word of mouth referral, like he’ll say, you know, you plumbing, he’ll do our campaign and say, You need to call Pollstar when he in their conditioning, you know, he doesn’t do that for any other company. So we really like that about it as well. Okay, that’s awesome. I mean, exclusivity is so important, especially with such a saturated market as yourselves. I mean, it’s impossible to use someone services, and then have them also be assisting your competitor. It’s just unethical. And so that’s something that I love about, you know, the company that I work for, and working with my clients. So although we don’t work personally together, Deanna, she works closely in your market, she understands your market. And I guess, I mean, I assume that that’s probably one of the most valuable things that you guys get from us. I’m sure you have have many other things to say. But with Deanna, knowing your market, in specific, it does help us when it comes down to the type of leads that we’re trying to get you the conversion on that and, and the return on investment that you’re seeing on your end. So, again, I mean, that obviously, hands down is very important. Yeah. So then a couple of questions you had mentioned that you first started with the social media? Are you continuing to work in that avenue? How important Would you say that social media is, in today’s day and age? I think it’s, I think it’s all about the way that you do it. Because of our industry, I think that sometimes we can get caught up in thinking that everyone’s super interested in plumbing, heating, cooling, like, or we throw out these brand names that homeowners, they might not be as excited as we are about them. And so I think it’s all about the way that you do social media. So it can be really huge. So if you just relate more to like, what are your customers wanting to see, they’re not wanting to see, like, little memes or, you know, like, things like that, that they might not even understand. So what we do with our social media is, and I think we’ve gotten pretty good at it is doing like the the technicians, they’ll send me pictures, like selfies of them in the field. It’s more lifestyle, like, what are we doing here? Like, I just think that our customers relate to that more. And then like, yeah, so and then we just started up today, actually, our first we did like a Pollstar live. That’s what we call it in. It’s a live YouTube video. And I interview a technician and he goes over like different, different things that homeowners want to know about, like today, we went over air filters, and we can post that on our social media, and just get more engagement with that. Yeah, and I mean, it takes no time on on your end to do that. I mean, it’ll probably take no more than five minutes to interview a technician. But it does bring so much value to your profile. And although, I mean, social media is free, I mean, we don’t have to necessarily advertise on social media to have a presence on there. And so it costs us nothing, as you know, companies to go on there, do a quick live, and then it’s good content for someone to reference in the future, and kind of give you a homey feel, right. So it makes you more relatable for the person searching. And so that’s a good idea. So that’s actually something that I’m going to keep in mind for my clients when I speak to them. Um, yeah, interview like that. That goes a long way. Yeah. And what we suggest to the, to the people that tune in to our show is like, they can comment videos, because obviously, we don’t want to sit there and talk about things that they don’t want to hear. So if they comment, like suggestions for future videos of different topics that we want to cover, so that way, we’re not just talking and impair, like, we don’t care about, yeah, we don’t really like the log off, right? You want to keep them engaged in the content that you’re producing. It’s all about the engagement. And I think that if they see us, you know, what are we doing as a company? And how’s the, you know, what’s the culture like, and all that kind of stuff. That’s what customers want to see out of us, or even contests like, whenever we do contests as well on our social media, and we try to do video like something because I know I, whenever I try to think about what I do, and whenever I’m on Facebook, and I see a video, even if it’s the dumbest thing, like I’ll sit there and watch it. So you know, those little videos that, you know, maybe only take 30 seconds. Yeah, those those are what gets engagement. Yeah. And so when you say our show, I mean, can you speak a little bit more to that? It sounds intimidating for someone who may be listening in like, you know, I have a company to run I already have so many things to do. I can’t imagine starting a show on social media. Can you just speak to that real quick? I know it mean, it doesn’t take much time. Maybe just one person in the in the staff can be in charge of that. And so can you maybe discuss how you guys got that started? Yeah, so actually, one of our CSRS, he does like a lot of digital stuff for us as well, because he’s really into that. And he came up with the idea. And so I said, Yeah, sure, I’ll host it. And, you know, it does, people might think that it takes a lot of time. But really today, all I did was I got the technician that I knew would speak well about that certain topic. And then I just cut him a break during, like his, his his job. So he’s going to that day. And then I prepared a couple of questions to go over with them. And it took literally 10 minutes. And so we just sat in front of the camera. And whenever the thing about live is, you don’t want to keep redoing it. As soon as you put it on, you know, it’s on there. So it really doesn’t take much time. And that’s something that will be on your YouTube, and you can stream it on Facebook, you know, you can put that anywhere and use it multiple times. So it’s not something that you have to keep redoing, it will be on there for you so so I really didn’t take much time, we’re probably going to do that once a month now that we started in. And we saw a lot of engagement on it today. So I think I think it’s beneficial. Yeah, I mean, at once a month, it doesn’t take too much time out of your schedule. And so for anybody listening, I think this is a fantastic idea. Just get with your staff and listen to all of their strengths. I’m sure there’s somebody on staff that can be willing and able to do something like this. And I think that even a small 10 minute interview with one of your technicians will really go a long way. So Kayla, thank you for that awesome insight and little nugget, I hope someone else because again, I mean, it’s a great idea. And real quick to add on to what you said, I I completely agree. And also, I just thought of this as you were talking the way that it makes the technician feel special that just helps out immediately with culture. And yeah, you know, he’s gonna feel special, like, oh, wow, they asked me to be a part of this, because they know, I’m knowledgeable in this area. So like, if you think about it from that aspect as well, that’s something that can help the company’s culture as well. Yeah, and culture. I mean, especially in nowadays, it’s so important, it’s very hard to find technicians, and then it’s harder to keep them. So as long as the morale is up in the in the office, the culture is there, and you’re recognising your technicians for you know, anything small, even as simple as an interview, or just Hey, you know, you did a great job, we saw that review come in. I mean, that keeps that you know that morale up. And you know, in the long run, it’s only going to help you. Yeah, and that’s something that I know some companies struggle with. Because even we have, so whenever your technicians are just out in the field all day, and we’re here, now with all the day to day processes in the office, you know, just simple things like that can connect the two because sometimes you just feel like they might feel isolated. And that’s just a way to bring them in and feel a part of the growth of the company. So so if you look at it from that it’s very beneficial. That’s awesome. I mean, you’d never want to just send them out there and say, Oh, thanks for doing the job. But yeah, you wouldn’t be here without them. Right? Yeah. And so then kind of piggy, you know, piggybacking on to the reviews side of things, how is it that you guys generate your reviews? Do you ask for views? Do you make it a competition internally with your technicians? Give us a little bit of insight on how you guys do that. Okay. So as we know, reviews are huge nowadays. Like, it’s basically like word of mouth that people even I read before, didn’t really give reviews myself. But whenever I know, whenever I’m going to search for a product or a restaurant, I don’t, I don’t move forward with anything unless they have good reviews on it. I know, there’s so many people like that. It’s crazy. And so yeah, it really is like it’s more valuable than a referral. And obviously, with SEO and all that we know, we understand that side of it, but in house, so right now on Google, we’re sending out a 4.8 with about 930 reviews. And so we’re pretty close to 1000, which is exciting. That’s okay, reviews, yeah, that’s a milestone, right. So, um, I’d say for our company, everyone is just here understands the value of them. And we’re really passionate about them. So we, we put a lot of emphasis on it. So every day else, you know, we be bringing the technicians for their meetings, and they go over, you know, the importance of reviews, but even Allison them, they probably get annoyed with me, but I’ll send them little motivational reminders. I have them all in a group text to me, like, you know, I was like throw things out there about, like how the importance of reviews and like, I always congratulate so if I saw a technician got, or a five star review the day before, I’ll throw their name out there in the text. So they get a shout out. And I think that they like that they’re like, oh, cool, you know, they shout it out my name because I got a five star. And so we also and then do so whenever customers complete jobs, I always send out review reminders, even though we do the automatic review request as well. And I always send out just an email at one time email that they get about the review and our review contest. So I’ll go into that we have a once a month, I do a drawing for our reviews from our customers. So we also involve our customers in it, as well as our technicians. So they get a chance for to win $100 Visa gift card whenever they submit a Google or Facebook review for us. So I put them into a drawing. And then what we do is, we do a video whenever we’re picking up the winner. And so that’s on our social media. So everyone gets to our customers can be a part of that and see us actually drawing the winner. And then we always bring them in the customer in and I always give them their gift card and we talk with them. And thank them, obviously. And we always get a picture for our social media as well. And so we involve our customers, and then I’ll text the technicians like Hey, that was your customer that won the, the hundred dollar Visa gift card, and then it gets them all excited. And then they can use that to tell their other customers like hey, my customer one last month, like so I must be pretty lucky. It’s just something that they can Yeah, I mean, it’s just like a fun, hey, you know, give us a review have this chance with just, you know, engaging the client with the technician. So that’s, that’s great. That’s another good idea. So definitely have a couple of great insights. You’ve only been there a year, but I’m sure that that the company has felt the impact, the positive impact since you’ve stepped into this role. So yeah, and I have really good people around me that, you know, help me out with, like our owner, he’s so creative, and he’s always finding he’s constantly sending me like emails of like, different marketing things. And so if I, you know, have time, I can look through them and get ideas in my head. And so or jot them down and save them for later, even if it’s not something we want to move forward with yet. And so I just have really good people around me as well. Yeah, I hope to help this and get everyone on the same page, like and understand the importance of this kind of stuff. Definitely. So then two questions, I left, the first thing about the owner, so you are the marketing manager, but can you speak to how important it is, even if the owner, you know, isn’t necessarily doesn’t have to be in the office every day, but how important it is for them to be very, you know, involved in the business, and how that helps with with you and your job. And then you know, other in the in the office on your technicians? Well, what I really liked, if I just connected to the owner that we have here, I really, I just feel value whenever he’s so interested in what I’m doing. Because when I go share with him an idea some people might be intimidated for their owners, you know, they might not care to move forward or care about the marketing side of it. But because our owner so open and excited and passionate about this marketing side of it, and he understands the importance, whenever I go with go to him with an idea, he gets me excited about it. I mean, he’ll definitely tell me if he doesn’t think it’s a good idea. But when it he’s, he’ll always be there to listen and get me excited about it or even give me feedback. Because if I just told him everything, and he’s like, yeah, move forward with it, you know, it would end up running the show. Yeah. So the fact that we can kind of bounce ideas off each other, and he’s so creative as well, you know, that definitely, definitely helps out. So awesome. And so my last question, which really is a free for all, do you have anything else you’d like to say to anybody who may be listening in? Yeah, so I say, as coming from a business owners perspective of this, I’d say what our CEO, he says, You can’t be an island. I mean, you can’t just think that you can reinvent the wheel. And that’s something that some of them, they do, and they get stuck in their ways. And they don’t want to do the latest technology, or they let their ego get in the way. But you there is you know, round tables like next our service round table that you can reach out to and share ideas with other Plumbing, Heating cooling companies, because if it’s working, and another, another state, like it’s definitely going to, it’s not just like you need to recreate everything, you just need it learn how to implement it in your own way, it might not be the same way they implement it. But the creative side of it, you know, you could write these like building principles, they can just, you know, reference while you’re building yours. Yeah. And as far as like some I know, some people, or some business owners, let their ego get in the way. So just do more, just being more open to it and not being afraid of failure, because that’s just how you learn is through, you know, we’re all going to fail. Not everything’s going to go smoothly the first time, but just that’s how you learn and grow. So and then just also taking, taking what you’re good at, and looking at even like analytics will show just what you’re good at and just not dominating that area and going harder on it. And otherwise, you’ll just be average if you don’t do that, so. So I think that’s definitely beneficial. Definitely. Well, Kayla, thank you for jumping on with me on this interview. Thank you for speaking to the millennial generation to a business owners, anyone who like you had some really good ideas, I hope that some of these people can replicate, you know, even just the social media into their day to day activities with their office. I mean, I think that would be great. So again, thank you. All right, thank you. Well, I hope you get amazing value from that interview. 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So plumbing marketing.net head over there now and I’ll talk to you soon. https://podcasts.apple.com/us/podcast/plumbing-marketing-podcast-tips-ideas-strategies-for/id1528979145?mt=2&ls=1 https://podcasts.google.com/feed/aHR0cHM6Ly9wbHVtYmluZ21hcmtldGluZy5uZXQvZmVlZC9wb2RjYXN0 https://www.subscribeonandroid.com/plumbingmarketing.net/feed/podcast https://www.subscribebyemail.com/plumbingmarketing.net/feed/podcast LATEST INTERVIEWS https://plumbingmarketing.net/how-marc-grew-his-plumbing-company-to-over-14m-in-less-than-3-years How Marc Grew his Plumbing Company to over $14M in less than 3 years July 24, 2023 No Comments Read More » https://plumbingmarketing.net/how-to-win-with-local-service-ads How To Win With Local Service Ads May 26, 2023 No Comments Read More » https://plumbingmarketing.net/how_to_win_with_google_local_services How to WIN With Google Local Services August 27, 2020 No Comments Read More » https://plumbingmarketing.net/lets-build-your-2020-internet-marketing-plan Let's build your 2023 Internet Marketing Plan January 8, 2020 No Comments Read More » https://plumbingmarketing.net/how-plumbing-nerds-is-up-800k-year-over-year-2-7m How Plumbing Nerds is up $800K year over year ($2.7M) October 18, 2019 No Comments Read More » https://plumbingmarketing.net/how-pac-plumbing-from-4-trucks-to-6-trucks-over-the-past-12-month How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months September 18, 2019 No Comments Read More » https://plumbingmarketing.net/cellino-plumbing-interview Interview with Lucas Cellino from Cellino Plumbing & HVAC August 29, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-paul-the-plumber-plumbing-hvac-marketing-success Interview with Paul The Plumber - Plumbing & HVAC Marketing Success August 19, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-kayla-from-polestar-plumbing-heating-air Interview with Kayla from Polestar Plumbing, Heating & Air August 5, 2019 No Comments Read More » https://plumbingmarketing.net/interview-with-brian-sloan-from-tr-miller-hvac-success Interview with Brian Sloan from TR Miller - HVAC Success July 26, 2019 No Comments Read More » https://plumbingmarketing.net/from-zero-to-4m-in-less-than-2-years-a-plumbing-and-hvac-success-story From Zero to $4M+ in less than 2 years… A Plumbing and HVAC Success Story October 31, 2018 No Comments Read More » https://plumbingmarketing.net/how-this-plumber-in-houston-texas-is-marketing-his-way-to-success-richard-saad-of-nicks-plumbing How This Plumber in Houston, Texas is Marketing His Way To Success. 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