Place Brand Leaders Podcast

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https://placebrandobserver.com/insiders-guide-to-place-branding-book/
4 partages
https://placebrandobserver.com/sithembile-ntombela/
2 partages
https://www.adaptinc.co.uk/
1 partage

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Spotlight on South Africa

vendredi 8 novembre 2024 • Durée 09:04

In this episode, our virtual hosts, Anna and David explore insights from Sithembile Ntombela, Acting CEO of Brand South Africa, on the nation’s approach to branding. They discuss South Africa’s strengths, including its vibrant culture, diverse economy, and skilled workforce, as well as the challenges of governance and corruption. Ideal for those interested in South Africa, nation branding and strategic communication.

Based on the South Africa Spotlight by TPBO and the in-depth interview with Sithembile Ntombela.

Powered by Spotify for Podcasters and Riverside.fm. Produced by The Place Brand Observer.

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Global Financial Centres Index 2024 - Deep Dive

vendredi 1 novembre 2024 • Durée 12:44

Virtual hosts Anna and David discuss the recent release of the 36th Global Financial Centres Index (GFCI): which cities lead and which are catching up, plus a couple of thoughts about the bigger picture of trends and opportunities for cities to watch out for. Based on this recent article by TPBO and information provided by Long Finance.

Powered by NotebookLM, Spotify for Podcasters and Riverside.fm. Produced by The Place Brand Observer.

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Spotlight on New Zealand

Épisode 18

jeudi 24 octobre 2024 • Durée 07:51

Welcome to a new episode of the Place Brand Leaders podcast! This time, Anna and David, our virtual hosts, take a deep dive into New Zealand's unique brand story and global reputation. They also reflect on the unique trajectory of David Downs, CEO of New Zealand Story. Tune in as they explore what makes New Zealand truly special!

Want to explore further? Visit the ⁠New Zealand Showcase by TPBO⁠. More about David Downs ⁠here⁠.

Powered by Spotify for Podcasters and Riverside.fm. Produced by The Place Brand Observer.

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Mercer Cost of Living Ranking 2024 - Deep Dive

vendredi 18 octobre 2024 • Durée 15:11

Welcome to a new episode with an exciting update as we have Anna and David join the team as virtual co-hosts. They discuss insights from the Mercer Cost of Living Ranking 2024, explore the factors behind the rankings, highlight top cities, and consider the impact on businesses, expatriates, and city reputations. The conversation is based on TPBO's summary of the Mercer Cost of Living Ranking 2024 and Mercer's own article about it. Tune in for a thoughtful discussion!

Powered by NotebookLM, Spotify for Podcasters and Riverside.fm. Produced by The Place Brand Observer.

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10 Years of TPBO & What's Next

Saison 3 · Épisode 1

vendredi 26 janvier 2024 • Durée 09:10

Welcome to a special episode on the Place Brand Leaders Podcast. This time, we're celebrating The Place Brand Observer's 10th anniversary. Join Florian Kaefer, founder of TPBO, as he looks back over ten years of place branding and discusses what's coming next.

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Spotlight on Costa Rica

Saison 3 · Épisode 15

mercredi 15 mars 2023 • Durée 12:39

Join me, Florian Kaefer, as I chat with Adriana Acosta, head of international promotion at PROCOMER, about the success of Costa Rica's country brand, Essential Costa Rica. We explore its 10-year journey, focusing on achievements, challenges, and future goals. Discover how the emphasis on sustainability, innovation, and collaboration has positioned Costa Rica as a top destination for tourism, investment, and trade. Perfect for place branding professionals and destination marketing enthusiasts. Dive deeper in our Spotlight on Costa Rica!

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World Expos: A City Branding Opportunity?

Saison 2 · Épisode 14

mercredi 13 juillet 2022 • Durée 10:50

A quick summer update on latest happenings at The Place Brand Observer. And we dive into the topic of World Expos, rediscovering insights shared by Magdalena Florek and Marta Hereźniak on the opportunities and potential risks of hosting a World Expo. Happy listening!

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How Sustainability Impacts Country Brands

Saison 2 · Épisode 2

vendredi 25 mars 2022 • Durée 09:43

How does sustainability impact place brands, soft power, location reputation? Tune in as Florian Kaefer shares insights from a recent expert panel session on sustainability and place branding, together with his thoughts and research findings on the perceived credibility and potential vulnerability of New Zealand's "clean, green" image and "100% Pure" brand positioning.

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Place Branding Priorities in 2022

Saison 2 · Épisode 1

mercredi 9 mars 2022 • Durée 14:25

What are the key trends and priorities which will impact the work of place brand managers in 2022? We asked our panel of place brand specialists.

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How to Measure Place Branding Success

Saison 1 · Épisode 11

mardi 12 octobre 2021 • Durée 09:47

How to measure the success - effectiveness and impact - of place branding programs? Our panel of experts has some good ideas, which I share with you in this shortcast episode. You will also find this summary (starting on page 25) in An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Springer, 2021).

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Classements récents

Apple Podcasts

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Liens partagés entre épisodes et podcasts

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Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

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Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

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