In this episode of The Pilates Business Podcast, host Seran Glanfield shares the secret to turning every client into a raving fan — without spending a dime on ads. If you’ve ever wondered why some studios seem to have a never-ending stream of referrals while others struggle to fill classes, this episode is for you.

Seran breaks down the difference between simply teaching classes and crafting experiences that leave clients eager to tell everyone they know about your studio. You’ll learn how to design intentional client touchpoints, create emotional connections, and develop simple systems that keep your members coming back (and bringing their friends, too!).

✨ Whether you’re running a Pilates studio, barre studio, or any boutique fitness business, this conversation will help you refine your client journey, boost retention, and grow your revenue — all through the power of exceptional experiences.

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most common — and costly — misconceptions in the boutique fitness world: the idea that busyness equals success. If your Pilates studio looks full but your profits don’t reflect it, this episode will completely change the way you think about growth.

Seran unpacks what she calls “The Revenue Illusion” — the false sense of success that comes from packed classes, full schedules, and discounted offers that quietly drain your margins. She explains why a bustling schedule doesn’t always mean a profitable Pilates business and how to spot the hidden leaks that may be holding your boutique fitness studio back.

You’ll learn how to shift from chasing “busy” to building true profitability and sustainability, and how redefining success can transform both your income and your quality of life.

🎧 Tune in to discover:

• Why full classes can still lose money
• How to identify the silent profit leaks in your business
• The mindset shift that separates busy owners from profitable CEOs
• How to design your studio around profitability, not pressure
  
  
  

If you’re ready to step out of the “busy but broke” cycle and finally build a thriving, profitable Pilates studio, this episode is for you.

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most pressing challenges for boutique fitness studio owners today: building brand trust in an AI-saturated world. 

With so much “perfect” yet impersonal content flooding social media, your community is craving something real, human, and authentic. Seran shares why trust is now the most valuable currency for your Pilates studio or boutique fitness business—and exactly how to cultivate it. From showing up consistently to embracing transparency and focusing on your client experience, this episode is packed with practical strategies to help your studio stand out, attract loyal clients, and grow sustainably in today’s noisy online space.

To learn more about business coaching with Seran Glanfield inside Thrive click here → www.springthree.com/thrive

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Are you ready to catapult your studio business into the future? 

In this insightful episode, Seran Glanfield takes you on a transformative journey to explore the balance between success and personal well-being in studio businesses. She focuses on breaking free from the cycle of merely reacting to present issues and redirect our energies towards creating a clear vision for our business

You will learn from Seran how to shed outdated strategies, set realistic goals, and develop a detailed, actionable plan leading to business aspirations. 

So, let's get started and stay true to YOUR vision and principles while growing your studio business into the success story you want it to be!

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Discover a fresh approach to tackling business challenges with renowned business strategist Jessica Lackey. 

Explore the 'Five Why’s' method to uncover the root causes of your studio business hurdles, learn how to identify the right problems for your unique situation, and leverage your unique talents for growth. 

Plus, gain insights into setting realistic goals and the importance of ongoing education.

Connect with Jessica Lackey at https://www.jessicalackey.com/

Or in IG at: @jessicalackey_consulting

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this episode, we're diving deep into a topic that's crucial for studio owners like you - how to tap into the next generation of movement practitioners!

Millennials and Gen-z’ers are reshaping consumer interactions!

In this episode, I’ll explore 

• How to connect with this tech-savvy generation. 
• Why millennials and Gen-Z’s are the prize catch
• How authenticity is your key to success
• The membership model that works best

Join me as I unlock the secrets to attracting Gen Z’s and Millenials and building a thriving fitness community in your studio!

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

As studio owners, we're passionate about movement, health, and transforming lives through our practice. But, to make that passion sustainable, we must also be financially savvy. The choices we make regarding pricing, investments, and budgeting directly influence our studio's ability to thrive. It's not just about revenue; it's about creating a business that supports your dreams and helps you make a lasting impact.

My guest, Nina Israel, is the numbers wizard you didn't know you needed! She has a knack for making you comfortable with your financial figures and identifying hidden opportunities for growth in your business.

During this episode, we'll explore the importance of financial well-being for studio owners. We'll discuss how a healthy financial mindset can lead to more informed, confident, and strategic decisions.

Don't miss this opportunity to strengthen the financial backbone of your studio and to explore how your relationship with money can become a strategic asset

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In today's episode, I explore the SWOT Analysis—a foundational strategy tool that can revolutionize your studio business. 

Unpacking Strengths, Weaknesses, Opportunities, and Threats, this episode provides actionable insights tailored for studio owners in the wellness industry. 

Whether you're a veteran or new to the game, tune in to learn how to leverage your strengths, address weaknesses, seize opportunities, and prepare for potential threats. Equip yourself with the knowledge to make data-driven decisions and set your business on a path to sustainable growth

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Ready to take your digital marketing game to the next level? This episode is your go-to guide. 

Joined by digital marketing expert Ana Katz, we delve deep into the realm of Facebook and Instagram ads, specifically tailored for studio owners. 

Learn the ins and outs of video view campaigns, the importance of lead generation, and why follow-through is just as crucial as lead acquisition. 

Ana also sheds light on creating a mobile-friendly landing page and setting up a successful marketing funnel. Budgeting for your ads? We've got you covered with pragmatic tips to measure campaign success. 

There's no cookie-cutter approach here—Ana emphasizes finding your unique path to create impactful ad campaigns. Don't miss out on these game-changing insights!

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Ready to transform your boutique fitness studio business into a thriving, profitable business? The secret to success lies in mastering your craft, but that's just the beginning. 

Running a lucrative business requires more than just a concept and passion; it needs structure, systems, and strategies tailored specifically for you!✨

This episode provides a treasure trove of insights- listen as I delve into the necessary skills and strategies to build a sustainable business, the mindset you'll need to foster, and the importance of a supportive community. 

It's time to step up, take action, and transform your boutique fitness studio into the business of your dreams 🚀

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In today's digital landscape, your fitness studio's website is more than just a virtual storefront—it's a 24/7 salesperson, a reflection of your brand, and a community hub for your clients. 

In this insightful episode, we dive deep into the essentials of creating a website that not only attracts but also retains your ideal clients. 

Discover how to harmonize your brand's visual elements, optimize for user experience, and implement effective SEO strategies. 

Whether you're struggling with slow loading times, unclear calls to action, or simply want to boost your site's search engine ranking, this episode is your toolkit for website success. 

Tune in to transform your website into a powerful asset that works tirelessly for your business.

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Ever wondered how tech can elevate your client experience and grow your boutique fitness studio business? Jan from GetLivelyNow joins me, Seran Glanfield,  to share her journey and insights on making the switch between studio management software (your booking system!).

🔄 Software Switch - get practical advice on managing software transitions, leveraging automated tools for efficiency, and innovating with new pricing models and service offerings. 

📈 Smart Selling & Pricing: Learn how modern software platforms are revolutionizing the way services are priced and sold.

🛠️ Tech Tools & Tips: Jan provides her non-negotiables when choosing a new platform and discusses the benefits of automated reporting.

📱 Mobile Magic & Staff Training: Discover the unexpected surprises and necessities that came with transitioning to a new platform.

Eager to learn how embracing tech can set your fitness business on a path to success? 🎧 

Tune In Now!

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Have you ever wondered why some Pilates studios thrive while others struggle? Could it be due to the quality of the instructors, location of the studio, or the pricing? 

Interestingly, it's none of the above. 

It all boils down to client retention!

In this episode I dive headfirst into the nitty-gritty of developing result-oriented retention strategies.  Personalized experiences, fostering consistent communication, and offering creative incentives are just some of the ways you can elevate your studio's credibility and cultivate loyalty amongst your clients. 

Prepare to discover the secrets to unlocking the full revenue potential of your existing client base in this value packed episode!

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

On this episode of The Pilates Business Podcast, host Seran Glanfield tackles one of the biggest growth blockers for boutique fitness studio owners — micromanagement. If you find yourself redoing your team’s work, fixing small mistakes, or thinking “it’s faster if I just do it myself,” you might be keeping your Pilates studio stuck and draining your own energy.

Seran shares why stepping into true leadership is the key to building a profitable Pilates business that runs smoothly without you putting out constant fires. You’ll discover the systems, training strategies, and mindset shifts that allow you to let go of the day-to-day details, empower your team, and open up space to think, plan, and grow. Whether you run a Pilates studio, barre business, or boutique fitness brand, these insights will help you create the freedom and stability you’ve been craving.

Ready to step into your CEO role and build a studio that runs like a well-oiled machine?
Inside Thrive, you’ll get the exact systems, tools, and strategies to delegate with confidence, train a high-performing team, and free up your time—without sacrificing client experience or revenue.

💡 Imagine walking into your studio knowing everything is running smoothly… even when you’re not there. That’s what Thrive helps you create.

👉 Learn more and see if Thrive is right for you: www.springthree.com/thrive

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Owning a studio is a rewarding yet challenging journey, and it's easy to lose that initial spark amidst the daily grind. So, how do you keep the fire alive? How do you stay motivated, creative, and, most importantly, inspired?

Inspiration is so important - it is what fuels innovation, keeps you resilient through challenges, and makes the journey not just profitable but also deeply fulfilling.

So - I’ve invited one of the most inspiring leaders  in our industry onto the show to explore these questions and much more with special guest Alisa Wyatt - founder of pilatesology. 

We discuss:

✨ How Alisa stays inspired in her own Pilates practice as well as in business
→What she’s learnt from working with the best of the best teachers
💕How your own Pilates practice impacts the way you teach

And so much more!

Listen in and learn in this inspiring conversation from one of our industry leaders!

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

If you're frustrated with posting on social media but not seeing engagement or client conversion, this episode is your roadmap to success. 

I dive deep into strategies for converting passive scrollers into active followers and eventually, paying clients for your boutique fitness studio.

Episode Highlights include:

• How to Turn Scrollers into Followers
• Planning for Success
• Why Content Diversification Is Critical
• The Power of Testimonials
• Engagement: Why merely posting isn't enough
• Visuals & Copy: The nitty-gritty details to get your content seen!

Enjoy!

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In the latest episode of the Pilates Business Podcast, I'm sharing with you a conversation with Donna Fisher, a game-changer in the wellness industry and the successful owner of FBH Wellness, a holistic wellness hub based in Dallas, Texas.

This episode is a must-listen for Pilates studio owners who aim to expand their brand and services beyond 1:1 sessions and classes.

Donna shares her personal journey from being a fitness enthusiast to carving a niche in the competitive wellness landscape.

Key topics covered include the importance of offering a range of holistic services—from Pilates to chiropractic care and massages—as well as adding retail products to her offering.

Donna also opens up about the business challenges she's faced and the lessons she's learned (hint: that success in the wellness industry is not just about profits but also about making a positive impact on people's lives!).

Her insights share how to differentiate your brand, add value to your services, and build a loyal client base for sustainable growth. 💕

Don't miss this episode if you're looking to grow your Pilates studio into a comprehensive wellness destination!

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Struggling with pricing in your fitness studio? Think slashing prices is the only way to lure in more clients? Think again! In today's eye-opening episode, I discuss popular pricing myths (including the one  about being the cheapest in town) and share with you how focusing on value and differentiation can give you that edge in the competitive fitness market. 🏋️‍♀️🎯

We discuss:

• 💪 Why competing solely on price can harm your business and attract the wrong clientele.
• 🌟 How to differentiate your studio and elevate its value in the eyes of potential clients.
• 💰  Understanding the psychological impact of pricing and how it can reflect your business's true value.
• ❤️ Tips on nurturing client relationships to build loyalty and a sense of community.
• 🎁 An insider look at how rewards can further bolster client satisfaction and retention.

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Dive into this game-changing episode of the podcast, featuring Chris, founder of The Sales Arms 🏋️‍♀️

In this episode, we discuss:

• 🚀 Skyrocketing Membership Rates: How Chris increased membership by 500% and monthly revenues by $65,000 in just one year.
• 🤝 Emotional Connection: It's not just about sales; it's about connecting emotionally with potential members which can be a game-changer for your studio business.
• 👥 Teamwork: Hear why staff training and incentives are crucial, and how to make them effective.
• 💡 Quality Over Quantity: Understand why focusing on quality leads and personalization can set your studio apart from the competition.
• 🎯 Personalization: Learn why your instructors are your best salespeople and how they can become more involved in the business.
• 💲 Pricing Strategy: Unpack the importance of value-based pricing, and why discounts can actually harm your business.
• 🙌 Self-Promotion: Believe in your unique approach to fitness and create an environment where clients feel valued and motivated.

🎙️ Don't miss these insider tips that can supercharge sales in your studio business!

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Want to create a space that your clients find hard to resist? 

Your studio is unique - so don't let it feel like just another room! Turn your space into a thriving community hub! 

In this value-packed episode, we're diving deep into the little-known secrets that can transform your studio into a sanctuary for well-being and genuine human connection.

You'll discover the importance of aesthetics, the atmosphere, and even the vibe—yes, vibe—that sets your studio apart. 

Get ready for tips, insights, and actionable strategies to elevate your studio into a community where everyone feels like they belong. 🤗

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Uncover the secrets to building lasting client relationships in the latest episode of the Pilates Business Podcast with Seran Glanfield! We discuss:

1. 👂 The Power of Active Listening: Why it’s pivotal for forging meaningful connections and trust.
2. 💌 Personalized Communication: Tailoring your messages authentically to show clients they’re valued.
3. 📌 Five Quick Tips: Master the art of client nurturing to boost retention and referrals.
4. 🗣️ Genuine Conversations: Learn how pre and post-class chats can enhance relationships and refine your offerings.
5. 🎁 The Impact of Thoughtful Gestures: Discover how small acts of kindness enhance client experience and foster loyalty.
6. 🎖️ Celebrating Achievements: How reward systems can acknowledge and motivate your clients.
7. 📢 Gathering Feedback: Tap into client insights to shape your studio's offerings and bolster loyalty.

Creating a community of passionate clients is more than just workout sessions—it’s about cultivating relationships that drive your studio’s growth and success.

Listen in as we dive into practical insights on how to build enduring relationships with your clientele, increase retention, and encourage referrals

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Ready to turbocharge your fitness studio's success? This episode delves deep into how to boost your brand visibility and expand your client base with host Seran Glanfield

We cover:

1. Understanding Your Ideal Client: What if you could magnetize clients to your studio? I'm sharing tips on crafting marketing messages that resonate deeply with your potential clients.
2. Mastering Online Presence: I delve into the must-have components of a successful online presence. How can a powerful website and engaging social media strategy transform your studio's reach?
3. Leveraging Local Networks: Find out how face-to-face interactions could be a game-changer in spreading your brand message and attracting new clients.
4. Supercharging Lead Generation: We discuss a range of strategies to secure a consistent influx of clients. Could hosting open houses or sharing guest passes be your secret weapon?
5. Harnessing the Power of Referrals: Discover how optimizing every aspect of a client's first visit can turn them into long-term loyal clients, and how this can fuel a powerful referral system for your studio.

Remember, there's no one way to run a successful fitness studio - only your way. Intrigued? Tune in for more insights!

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

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Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Gagan Ubhi, the inspiring owner of Sondr Studio in Nairobi, took a leap of faith and embarked on a journey to open a dynamic pilates studio in Kenya. 

You'll hear about her transformation from city planner in Australia to Pilates studio owner, the challenges she overcame in certification and starting a new business in a different country, and the power of perseverance and passion that fueled her journey. 

She also shares her eye-opening experience of hiring, expanding schedules, purchasing more equipment , and upskilling her instructors to ensure consistent high-quality service.

Today, Gagan is a fantastic embodiment of business growth and future planning. 

However, the journey hasn't been without its challenges. She breaks down the lessons she learned and the strategies she developed to overcome hurdles. 

Take inspiration from her relentless strive for a balanced work-life and the art of effective delegation. This episode is a must-listen if you've ever considered stepping out of your comfort zone and following your passion. 

Prepare to be inspired and enlightened by Gagan's journey of resilience and ambition.

Connect with Gagan here: @sondr_studio

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this episode of the Pilates Business podcast,  we dive deep into the world of Pilates studio branding and explore the essential steps to build a strong brand identity that sets your studio apart. 

In this episode, we discuss:

🌟 The importance of embracing your studio's authenticity and how it can make you stand out in a crowded market.
🌟 Tips for crafting a visually appealing brand identity, from choosing colors that reflect your studio's essence to creating a captivating logo.

🌟 How to develop a compelling brand voice that resonates with your target audience and sets the tone for all your communications.

🌟 The significance of creating an unforgettable client experience that aligns with your brand values and builds loyalty.

🌟 The power of storytelling in engaging your audience and forging an emotional connection with your clients.

🌟 The importance of staying adaptable and evolving your brand identity to meet the changing needs of your studio and the industry.

Tune in to this episode to gain valuable insights and actionable tips on how to build a strong brand identity that attracts clients, establishes your studio as a leader, and propels your success in the Pilates industry!

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Is your marketing feeling a little...blah? You're posting on Instagram, sending emails, maybe updating your website—but it’s just not clicking with your audience? 🤷‍♀️

In this episode of The Pilates Business Podcast, host Seran Glanfield uncovers the secret weapon that every boutique fitness studio should be using but most totally overlook - STORYTELLING.

Because let’s face it: people don’t remember class times... they remember how you made them feel ❤️

You’ll learn how to tell your studio’s story in a way that creates connection, builds community, and turns casual scrollers into loyal clients who can’t stop raving about your brand. If you’ve ever wondered how to stand out in a sea of sameness, this episode is your roadmap.

👉 Tune in to discover how to use your story to boost client retention, stand out in your market, and grow your Pilates business with heart 💥

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Shari Berkowitz is not just your average Pilates teacher. With her extensive knowledge and expertise, she has become a Pilates Teacher of Teachers, biomechanist, and ergonomist. 

Shari's ability to bridge the gap between different styles of Pilates stems from her profound understanding of how the human body functions, how people learn, and how the apparatus works. Listen in to this episode and hear us discuss:

• How Shari’s partial paralysis led her to the Pilates Method
• The importance of asking questions 
• The difference between an instructor and a teacher
• What drives Shari to share her knowledge

Connect with Shari here

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

As a boutique fitness studio owner, the sustainability of your business depends upon high attendance numbers in all of the classes you offer on your schedule. 

But many studio owners have been faced with classes that just don’t seem to fill up. And that can be a scary situation. 

If you have ever found yourself with empty classes on your schedule, this is the episode for you. You will learn:
✨what full capacity actually means in your studio’s classes
✨5 strategies that will help you get (and keep!) all the classes on your schedule full 

Listen in to hear how to attract, nurture, and retain your clients so every class on your schedule will be at full capacity. 

🎧Here’s a link to episode #105, as mentioned in this episode. 

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Ever wondered how a ballerina with a repetitive ankle injury found her way to becoming an icon in the Pilates industry?

Join us as we chat with Alycea Ungaro, a published authority on fitness and wellness, a licensed physical therapist, and the owner of a successful Pilates teacher training program. Alycea shares her incredible journey, from discovering Pilates to being invited to teach a mat class in Romana Kryzanowska's studio after just one lesson. Listen in to find out how Alycea passed her first test as a Pilates teacher and what it was like learning to teach in the 90s!

Transitioning from Pilates student to author and studio owner, Alycea delves into her experience studying with Pilates legend Romana Kryzanowska and the process of creating her bestselling books.

As a passionate advocate for wellness and fitness, Alycea shares her thoughts on the future of the industry, discussing current trends and how people are becoming smarter about their physical and mental wellbeing.  Get inspired by Alycea's insights and tips for creating a successful and fulfilling boutique fitness business.

Connect with Alycea at Real Pilates NYC
Connect on IG here

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Feeling lost in the chaos of studio ownership?

Join me, Seran Glanfield, as I reveal five crucial steps to help you stay organized, focused, and successful in your business. 

We discuss the importance of setting clear goals and priorities, creating structure, and developing habits that will keep you on track. Don't miss this vital conversation about streamlining your studio business and achieving your goals.

Learn how to utilize project management tools like Asana, Trello, or Basecamp to prioritize your objectives, manage tasks efficiently, and improve communication within your team. 

Additionally, discover the value of having a support system, accessing free resources, and following your unique path to success in the ever-evolving world of studio ownership. 

This episode is packed with valuable insights and tips that will transform the way you manage your studio and help you reach new heights in your business journey.

Enjoy!

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

I love to bring on teachers and studio owners who have been in the boutique fitness world for a long time and invite them to share their stories… mostly because… what we see online, or on social media is not the whole picture!

Today I’m joined by Kira Lamb who will be sharing about her journey in the Pilates world, the many different opportunities she has had within our industry, how she stays inspired and centered and what opportunities she’s contemplating right now.

You’re going to love listening to our conversation - enjoy!

Connect with Kira here: 

Instagram: @kiraslamb

www.kiralamb.com

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Before they take their first session or make the decision to give your classes a try, new clients may have questions about your studio or the practice of Pilates.🤔 

But here’s the thing. They may not bring them to your attention or they may not even know what questions to ask!

Making your clients feel comfortable and safe is an important part of onboarding them into your studio community.

As a studio owner or teacher, you can get ahead of these concerns and make your clients feel informed and empowered by knowing what questions they may have and providing answers before they have to ask.

In today’s episode of The Pilates Business Podcast, you will learn:

✅The common questions new clients have but may not think to ask

✅How to answer those questions

✅And when and how to communicate them

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this episode, we dive deep into the world of marketing automations and how they can supercharge your client retention. We'll explore the power of 2-way text communication to nurture your clients, best practices for setting up effective email automations, and the incredible amount of time automations can save you as a busy studio owner.

Imagine effortlessly staying connected with your clients, delivering personalized messages at the right time, and seeing them return to your studio again and again. It's all possible with the right automation strategies.

Our special guest Christine from LoopSpark shares invaluable insights and practical tips on how you can implement these automations in your studio to nurture your client relationships and boost your retention rates.

Learn more about LoopSpark here and use the code springthree (all lower case) to get an exclusive discount plus a 30 day free trial!

Connect on IG here

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

When you grow your studio business, you are going to have to hire teachers. 😎

👉After all, you can’t teach every class or session on the schedule, right?

❌This quickly leads to overwhelm, an undesirable work-life balance, and eventually, total burnout. 

But this brings up a challenge for studio owners. Sometimes clients are hesitant to take a class with anyone other than the studio owner herself. 🤔

So, it’s important to learn how to make your clients comfortable and even excited about taking classes with your teaching staff. ⭐️

In this episode of the Pilates Business Podcast, you will learn 3 specific strategies to fill your schedule, no matter who is teaching the class. 🙌

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

If you’ve ever considered adding retreats to your studio offerings, this is the episode for you. 

🏖️Hosting a retreat is one of the most fun ways to generate revenue for your studio business and make connections with your clients that will last a lifetime. 

In this episode of The Pilates Business Podcast, I had a conversation with Roman, owner of the multiple-location yoga studio, Gratitude Hot Yoga. He has been hosting retreats for his community for two decades and shared his insights about how to make retreats successful. 

Listen in to hear:

☀️When to start planning

☀️How to invite your community to come along

☀️How to make sure everything runs smoothly 

☀️And more

✈️Get ready to pack your bags and be off to a blissful retreat, planned and executed for success. 

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

☀️In the boutique fitness world, summer is a notoriously slow season, with class attendance, and revenue, taking a dip in otherwise thriving studio businesses. 

In today’s episode of The Pilates Business Podcast, I’m going to share three key strategies for avoiding the summer slump so your business stays steady (or even growing!) throughout the summer season. 

You’ll hear how to keep your summer revenue up with a focus on:

😎Retention

😎New revenue streams

😎New client acquisition

🎧If you want to listen to the episode I mentioned about referrals, it was episode 106: How To Get Referrals That Boost Revenue with Carl from Referrizer

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

 In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into what really moves the needle in studio marketing - without breaking the bank. Designed especially for boutique fitness studio owners, this episode is packed with actionable, low-cost and even no-cost marketing strategies that help boost visibility, attract high-quality leads, and increase revenue—even if you’re working with a tight budget. If you’ve ever felt overwhelmed trying to “keep up” with studios throwing money at slick branding or fancy ad campaigns, this one’s for you. Discover how to out-strategize, not outspend. 💡

Whether you own a Pilates studio, barre, yoga or dance fitness business, you’ll walk away from this episode with practical marketing shifts to streamline your approach and grow sustainably.

Learn more about the strategies shared here when you join Thrive: Learn more here 👉 www.springthree.com/thrive

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

It’s no secret that finding talented and qualified teachers is a challenge… and for teachers finding work at a studio that supports you is not easy either… and the pandemic only made this age-old issue worse!

But… PlankeApp is here to solve this!

Listen and learn from Tricia Whitlock - PlankeApp co-founder on today’s episode where we talk about:

• How to hire and what to look for in your next teacher or instructor
• How to find the right fit for your studio without the stress of applications, interviews, and test teaching
• How PlankeApp came to be and how it helps you to find talented teachers
• As an instructor - how Planke App can help you find the perfect job
• How PlankeApp is supporting the evolution of the boutique fitness industry!

And so much more!

Learn more about PlankeApp here:

@planke.app

www.plankeapp.com

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Today’s episode is going to be a bit different from what you’re used to hearing from me…but it raises some really important topics that I think all of my listeners need to hear. 😲

Growing a studio business is not just about getting more profit! It’s also about enjoying life, balance and fulfillment. It’s about having a business that supports ALL of it.🙌 

In this episode of The Pilates Business Podcast, I’m going to share a shocking conversation I recently had that inspired me to share this message and we are going to talk about how you can and should have it all. 

Want to join a growing group of studio owners who define success on their own terms? Learn more about Thrive here. 

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

The numbers on your books are nothing to be scared of!

In today’s episode, I chat with Danielle Hayden CEO of Kickstart Accounting, about how data can empower you and your business.

Tracking and understanding the data changes your mindset, says Danielle. 

Once you can pin down your numbers, you can make tactical decisions regarding questions like: Am I ready to hire? … How much can I pay them … How much do I pay myself? … Can I afford to join this training program?

In this episode we talk about:

• The 3 numbers you need to know to be financially savvy in your business
• The difference between LLC and S-Corp 
• What your relationship with your book-keeper should look like

Download your free numbers dashboard HERE

Or connect here:

Website: https://kickstartaccountinginc.com

Instagram: @daniellehayden

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Most studio owners know that they need to get their marketing message out to potential clients who have never been to their studio before. But some studio owners miss the mark on an equally (or arguably MORE) important group of clients: the ones you already have!

In this episode of The Pilates Business Podcast, I’m going to help strike just the right balance between marketing efforts that attract new clients and those that nurture your existing ones. 

You’ll learn:

⭐️The importance of both attract and retention marketing strategies

⭐️Examples of tactics that attract new clients or nurture your existing ones

⭐️A good rule of thumb for how to balance out these efforts

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Your scheduling software is more than a booking system - it’s a complete client management and communication and studio management system. 

And we have more options than ever - so if you’re looking for software that is easy for you to build and grow your business - how do you decide which option is best for you?

First - when choosing a studio management system, it is important to consider your budget, the size of your studio, and the specific features you need.

And then… there are 2 KEY FACTORS to consider:

• Access to information that will help you make smart business decisions
• How your software can facilitate an amazing client experience and enable you to communicate with your clients at the perfect time

Laura Munkholm, CEO and Founder is back on the podcast diving the latest and greatest when it comes to software and what really matters for making day-to-day operations easy

Check out Walla software here: https://www.hellowalla.com

FREE MARKETING MASTERCLASS: CLICK HERE

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business

🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business

Join my FREE FB group - and ask me your biz questions!

🤳 Join the Growing A Studio Business Facebook Community

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

💫Every studio business owner knows they need to market their studio via email. But not every studio owner knows how to get it right. 

And here’s the thing: your email marketing is, by far, the best driver of revenue of ALL the marketing tactics you employ. 💰

💫In this episode, you will learn what you need to know to get this money-making part of marketing just right.

As mentioned in this episode, to learn more about talking about your brand promise, listen it to Episode 46: How To Create Your Brand Message And Get Your Business The Attention It Deserves.

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

With growth often comes more management. But people management doesn’t have to be a headache. 

With the right process, you are able to hire and train an incredible team of people inside your business to support you and your clients and your growth.

Today, I’m joined by one of my Spring Three coaches, Katie Santos who is an HR expert to talk all about what you need to know about hiring a fantastic team

Katie is a coach inside my Thrive Business Coaching Program (learn more here)

You can learn more about Katie here: https://www.fitnesshr.com/

FREE MARKETING MASTERCLASS: CLICK HERE

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive Membership and get the support and accountability you need as you grow your business

🌟Enroll in the Marketing Intensive and get everything you need to master your marketing and finally build a thriving studio business

Join my FREE FB group - and ask me your biz questions!

🤳 Join the Growing A Studio Business Facebook Community

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Many boutique fitness studio owners feel pressured to do ALL things social media but when you are already doing ALL the other things inside your business, you frankly do not have time for that! ❌

In this episode we are going to get clear on how much time you should be spending on social media. Spoiler Alert: it’s probably LESS time than you’re spending right now! 🤗

Listen in and you will learn:

⏰How to overcome the myth that drives you to spend tons of time on social media

⏰How to decide which social media platforms to focus your time on

⏰And how to systematize the process so it costs you and your studio less time 

If you want to take a deeper dive into creating and using a system for your social media efforts, check out Episode 76 with studio owner Kim Casto who has mastered this process! 

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Referrals play a massive part in the growth of your client base and you probably already know that word of mouth is how many of your best clients find you

But what if I told you there are ways you can supercharge your referral and get more of those great clients?

Clients who stay and also send their friends over and over again!

And - it doesn’t have to cost you anything… listen in and learn

• How to turn your new clients into raving fans
• The 3 campaigns you should run to boost revenue immediately
• Top tips on optimizing your google presence

Learn more about referrizer: www.referrizer.com

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

Your education in Pilates certainly taught you what you needed to know about the body and the method. But chances are, you didn’t receive many lessons on metrics and data measurement. 

Make no mistake about it: when it comes to running a studio business, numbers matter. In this episode of the Pilates Business Podcast, we are diving into KPIs and OKRs. 

You will learn:

📊What KPIs and OKRs are exactly

📊Which numbers you should be tracking 

📊How OKRs can impact employee performance

📊What to do with the metrics once you know them

Learn more about Thrive here: www.springthree.com/thrive

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

In this heartfelt and eye-opening episode of The Pilates Business Podcast, host Seran Glanfield flips the script on what it truly takes to grow a successful Pilates studio. It's not just about strategy, systems, or marketing—it's about YOU. If you’ve ever felt overwhelmed, depleted, or secretly resentful of the business you love, this episode is your wake-up call.

Seran reveals how burnout is quietly sabotaging your success and why self-care isn’t selfish—it’s smart business. Packed with relatable truths and actionable insights, this episode will help you reclaim your energy, reset your mindset, and rediscover the joy in your studio.

Perfect for boutique fitness studio owners who are craving more balance, more impact, and a business that supports their life—not the other way around.

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

When you started your studio business, you probably were mostly focused on getting clients on the schedule.

And rightly so - that is #1 priority

And what sometimes happens, a little down the road, is that you find yourself in a place where you’re not sure what to do or where to focus next… and but you have a ton of ideas.

Today, I’m joined by special guest Hunter Lowder and we’re talking about what you can do to re-focus and discover how to best use your time and energy.

Connect with Hunter here: https://www.tortoiseandthebear.com/

Access your FREE customer journey audit here: https://www.tortoiseandthebear.com/podcast

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

👀Finding teachers and staff has become a real challenge for so many boutique fitness studio owners. 

👭Hiring is a great big topic and there are lots of considerations to make throughout the entire process, but it all starts with writing a job description that sells your studio!

😎In this episode of the Pilates Business Podcast, you’ll learn how to put your best foot forward with a winning job description that will attract highly qualified teachers and staff that are aligned with your studio’s values.

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition

You wear a lot of hats - inside the studio you’re a teacher, a leader, a manager, a scheduler, marketer, you’re also HR, maintenance… and I know I’ve left a few off that list!

But that’s not all you do. Many of you are juggling busy home lives too - in all forms

What that means is you’re juggling a lot. Period. 

And, to be your best self in your business, you have to take care of you which means let’s talk about how you can create flow at home too.

I’ve invited Cara Harvey, productivity coach, podcast host, mom, and author to share her top tips on how to ditch the overwhelm and say yes to what matters 

Connect with Cara here: https://apurposedrivenmom.com/

Got a question for Seran? Add it here 👉

~~~
GRAB YOUR FREE RESOURCE 👉 The Studio Owner's Guide to MASTERING REELS 

📲 Follow Seran on Instagram @seran_spring_three

❤️ Loved this episode? Leave a review - your review helps spread the word about the show and I read each and every one!

🎧 Never miss a new episode! Be sure to follow or subscribe to stay up to date

Work with Seran:

🌟 Join the Thrive  Business Coaching Program and get smart strategies that drive growth (and profit) in your boutique fitness studio

🌟Enroll in the Marketing Intensive and get everything you need to finally master your marketing and stand out from the competition