Photopod is an interview podcast about the photography business, hosted by Neil Binkley, Photographer's Consultant and Graphic Designer. You’ll learn from the people who hire or support photographers – from ad agencies, magazines, brands, plus the fine art world. We'll discuss marketing, budgets, motion work, personal work, and many other topics that help define what it means to be a photographer in this ever-changing business landscape.
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Liz Miller-Gershfeld, Executive Art Producer (formerly at Energy BBDO / worked on Jack Daniels, Wrigley gum, etc. / with David LaChapelle, Nadav Kander...) — Part 2
Saison 1 · Épisode 9
mercredi 29 mai 2024 • Durée 01:05:44
[Liz Miller-Gershfeld](https://www.gershmiller.com/) is an Executive Art Producer in Chicago, IL. After two decades at advertising juggernaut Energy BBDO, she has branched out on her own — working freelance for agencies AND photographers. A few photographers she's worked with: David LaChapelle, Nadav Kander, Laurie Frankel, Robert Whitman, and many others. Past campaigns she's worked on: Jack Daniels, Wrigley gum, Ocean Spray, Pearle Vision, plus plenty of others. Listen as we discuss: Should Photographers Get Into AI Right Now, How She Finds Photographers to Hire, Dangers of Not Understanding Usage & Licensing, and lots more. This is Part 2 of our interview.
Check out [Liz’s tear sheets by iconic photographers on her portfolio site](https://www.gershmiller.com/). It’s a great blend of clients and approaches.
I’m your host, Neil Binkley, Photo Consultant and Graphic Designer. [Check out my website](https://www.neilbinkley.com) to see the design, photo editing, and consulting work that I do.
A sampling of the brands she’s worked on:
* Canadian Club
* SC Johnson
* Wrigley/Orbit gum
* Art Institute of Chicago
* Ocean Spray
* Pearle Vision
We discuss a bunch of artists, incl. Personal Projects and AI (click links to see their work — plus she's worked with more great photographers: [poke around her site!](https://www.gershmiller.com/)):
FYI: some podcast apps — I'm looking at you, Apple — cut off these show notes before the end. You can see all of the show notes on apps like Spotify or Overcast. OR, [on our website](https://www.neilbinkley.com/photopod).
In our discussion today, Liz and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):
\[00:00:00\] About Our Guest: Liz Miller-Gershfeld
\[00:05:36\] Should Photographers Get Into AI Right Now?
\[00:12:27\] Can/Should AI Be Used Commercially?
\[00:15:25\] Companies Using AI, Visually
\[00:17:54\] Copyright Considerations for Using AI
\[00:21:11\] Adobe Firefly
\[00:27:46\] Her Own AI Work
\[00:34:39\] Not All AI Is Well Made
\[00:38:29\] How She Finds Photographers to Hire
\[00:45:00\] Why Photographers Should Approach Production Companies
\[00:46:51\] Integrated Producers vs. Producers Vs...?
\[00:49:20\] Should Photographers Approach Creative Directors and Art Directors?
\[00:54:39\] Motion, Plus Other Things Photographers Need to Stay On Top Of
\[00:58:18\] Dangers of Not Understanding Usage & Licensing
\[01:00:41\] Personal Photo Projects That Caught Her Eye
Are you a photographer and need help editing your work, getting perspective on your marketing, designing photo books, etc.? [Drop me a line!](https://www.neilbinkley.com/photopod)
Are you an art producer / photo editor who needs help finding the right photographer for your next shoot, or licensing difficult-to-find, one-of-a-kind images? [Drop me a line!](https://www.neilbinkley.com/photopod)
Liz Miller-Gershfeld: Executive Art Producer (formerly at Energy BBDO / worked on Jack Daniels, Wrigley gum, etc. / with David LaChapelle, Nadav Kander...) — Part 1
Saison 1 · Épisode 8
vendredi 1 mars 2024 • Durée 47:40
[Liz Miller-Gershfeld](https://www.gershmiller.com/) is an Executive Art Producer in Chicago, IL. After two decades at advertising juggernaut Energy BBDO, she has branched out on her own — working freelance for agencies AND photographers. A few photographers she's worked with: David LaChapelle, Nadav Kander, Laurie Frankel, Robert Whitman, and many others. Past campaigns she's worked on: Jack Daniels, Wrigley gum, Ocean Spray, Pearle Vision, plus plenty of others. Listen as we discuss: how she finds photographers to hire, treatments (their importance, plus who actually reads them!), advice to fellow art producers, who photographers should approach at ad agencies, the dangers of not understanding licensing, AI, and lots more. This is Part 1 of our interview.
Check out [Liz’s tear sheets by iconic photographers on her portfolio site](https://www.gershmiller.com/). It’s a great blend of clients and approaches.
Check out [Adam’s sweet creative direction and filmmaking work on his portfolio site](https://adamlong.xyz/). It’s a great blend of clients and approaches.
* [Simone Lueck has a project about older ladies in Adidas]()
Amy Feitelberg: Photo Creative Lead at Square (formerly Photo Director of Outside and Los Angeles magazines) — Part 2
Saison 1 · Épisode 6
mardi 28 mars 2023 • Durée 59:03
[**Amy Feitelberg**](http://www.amyfeitelberg.com/), Photo Creative Lead at [_Square_](https://squareup.com/us/en)_,_ and formerly the former Photo Director of Outside and Los Angeles magazines, plus a founding Curator for Images For Humanity — a photo charity supporting Ukraine.
Check out her tasty tearsheets and background on [Amy’s portfolio site](http://www.amyfeitelberg.com/). Seriously, she’s worked with everyone.
This is Part 2 of my interview with Amy. Start with Part 1, or you’ll be confused and miss out on lots of good stuff! The following notes include references to both parts, fyi. Don’t miss the links at the bottom, to follow along at home with visual aids.
We touch on so many different brands and publications (many of which she’s worked at, or knows the creatives):
* Square (and The Reader, it’s in-house publication)
* Apple
* Outside magazine
* Los Angeles magazine
* The New York Times Magazine
* New York magazine
* INQUE magazine
* Aphotoeditor
My gosh, we bring up so many creatives, photo editors, photographers and artists — most of whom she’s hired or worked with):
* Mary Ellen Mark
Amy Feitelberg: Photo Creative Lead at Square (formerly Photo Director of Outside and Los Angeles magazines) — Part 1
Saison 1 · Épisode 5
jeudi 8 décembre 2022 • Durée 50:37
[**Amy Feitelberg**](http://www.amyfeitelberg.com/), Photo Creative Lead at [_Square_](https://squareup.com/us/en)_,_ former Photo Director of Outside and Los Angeles magazines, plus a founding Curator for Images For Humanity — a photo charity supporting Ukraine.
Check out her tasty tearsheets and background on [Amy’s portfolio site](http://www.amyfeitelberg.com/). Seriously, she’s worked with everyone.
This is Part 1 of 2 episodes interviewing Amy. Start with this one! The following notes include references to both parts, fyi. Don’t miss the links at the bottom, to follow along at home with visual aids.
* What do photography agents do for their photographers, and vice versa?
* How does the Gren Group stay in touch with ad agencies?
* How art producers reacted to the Gren Group’s change in focus
* What happens when things don’t work out between a rep and a photographer on their roster
* How can you build relationships with clients, instead of blindly marketing to them?
* How should you negotiate licensing and budgets?
* How important is motion work to ad agencies and reps these days?
* Is “authenticity” a fleeting trend in Lifestyle photography?
Jamie Leary, Design Director at Philadelphia Magazine
Saison 1 · Épisode 3
lundi 29 juillet 2019 • Durée 01:22:52
Jamie Leary, Design Director, Philadelphia Magazine (formerly of Magnet, Decibel and Grid magazines) designs for a magazine that is more popular in my city than National Geographic, Vanity Fair, Men’s Health and Forbes, according to [their circulation #’s](https://www.phillymag.com/media-kit/philadelphia-magazine/).
Wylie Moran, Senior Art Producer and Freelance Producer (BBDO, JWT, The Martin Agency)
Saison 1 · Épisode 2
mercredi 22 mai 2019 • Durée 01:35:21
Wylie Moran, Senior Art Producer and Freelance Producer (formerly of BBDO, JWT, and The Martin Agency) comes on the first full episode of Photopod! She sits down with me (your host, [Neil Binkley](https://www.neilbinkley.com)) to discuss how advertising agency Art Producers find photographers, why they hire them, whether photographers need to have motion work in their portfolio, and much, much more.
Welcome to the preview episode of Photopod, hosted by Neil Binkley. Photopod is a new interview podcast about the photography industry. In this trailer, hear snippets of interviews with Nike's former Photography Director, a Senior Art Producer, plus a magazine's Design Director.
Send questions and ideas for future interviews by visiting [www.neilbinkley.com/photopod](http://www.photopodpod.com).
In our discussion today, Liz and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):
\[00:00:00\] About Our Guest: Liz Miller-Gershfeld
\[00:03:43\] Audio Discussions vs. Video Burnout
\[00:05:46\] Welcoming Liz to the Podcast
\[00:06:28\] Executive Art Producer for Agencies, Plus Photographers
\[00:08:36\] She's Teaching a Class for Photographers
\[00:13:53\] She Consults Photographers
\[00:14:38\] Treatments for Ad Jobs
\[00:15:53\] Don't Miss the Show Notes!
\[00:16:30\] Which Treatments Win the Assignments?
\[00:22:50\] Does Everyone Read the Treatments?
\[00:25:22\] How She Became an Art Buyer for Energy BBDO
\[00:28:31\] What's the "Energy" in Energy BBDO?
\[00:30:57\] Difference Between BBDO Branches
\[00:32:42\] The Big Name Photographers She's Hired!
\[00:34:38\] Canadian Club Campaign: Recreating Vintage
\[00:40:04\] Working with Nadav Kander was an Absolute Joy
\[00:41:02\] Using AI in the Comp and Moodboard Phases
\[00:45:47\] Should Photographers Get Into AI Right Now?
In our discussion today, Adam and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):
\[00:00:00\] Adam Long: Bio
\[00:04:18\] Is Portland Still Weird?
\[00:06:37\] Faking it before you're making it
\[00:07:19\] Shooting 16mm vs Video vs DSLR Motion
\[00:08:58\] Larger vs. Smaller Agencies
\[00:10:08\] Filmmaker to Art Director to Creative Director
\[00:11:18\] Mentored by former Wieden + Kennedy creatives
\[00:12:19\] Advertising that's fake
\[00:14:39\] Making travel ads for a "controversial" city
\[00:17:12\] How Adam works with photography and photographers
\[00:23:47\] He values a photographer's personal work
\[00:26:18\] The value of personal work, for any creative field
\[00:30:03\] Are printed things still valuable?
\[00:32:11\] Finding photographers on Instagram
\[00:35:10\] Is Photography being used more, less, or about the same as 5 years ago?
\[00:36:30\] Photographers who direct or DP as well?
\[00:37:37\] His Portfolio
\[00:38:57\] This interview is a little different than talking with Art producers
\[00:42:36\] Anything that he wishes photographers would do more of?
\[00:43:50\] Does he look at photographers' portfolios anymore?
\[00:46:30\] The variety of work he's done
\[00:49:29\] How often does his work end up on social?
\[00:50:05\] The power of video
\[00:52:20\] Memorable things on social media
\[00:54:42\] Does he like being contacted by photographers?
\[00:55:18\] How often is he in an office these days?
\[00:56:49\] Projects that stood out to him on The Personal Photography Project
\[01:04:41\] AI in photography
\[01:08:19\] Creatives are artists, too
\[01:10:05\] What he'd do, if not a Creative Director
\[01:10:48\] He's also a talented illustrator and filmmaker
In our discussion today, Amy and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):
\[00:00:00\] Amy Feitelberg Intro
\[00:03:26\] What is The Personal Photography Project?
\[00:04:38\] What Does Amy Do at Square?
\[00:11:37\] Licensing Photos (Trends)
\[00:16:18\] The Anonymous Nature of Her Work
\[00:19:10\] Looking at Personal Work As A Hiring Consideration
\[00:24:05\] How NOT to Get Hired by Square
\[00:26:48\] Print and Email Promos
\[00:29:18\] Coming Up With Ideas For Personal Projects
\[00:32:36\] Where to Send A Print Promo These Days?
\[00:38:16\] Portfolio Reviews
\[00:40:07\] She's Founding Curator at Images for Humanity, which Supports Ukraine
\[00:45:41\] We Live in a Photo Community
\[00:48:54\] BONUS: Us talking about podcasts that we like
* [Amy’s portfolio site](http://www.amyfeitelberg.com/), which includes great tearsheets and colorful work samples from Square, Outside mag, Los Angeles mag, and more
* [Images for Humanity](https://www.imagesforhumanity.org/), the photo charity supporting Ukraine that involves an amazing list of photographers — and you can buy their prints! An actually meaningful, last-minute Holiday/Birthday gift idea?
* [_Print is Dead_](https://www.longliveprint.co/interviews), a podcast about the magazine industry. Interviews with Arem Duplessis, Dan Winters, and other editorial luminaries.
* Bonus link: [_Entertainment Weekly_ letterhead post about Amy](https://www.instagram.com/p/Chlr8FpuUaO/), with lovely hand-drawn illustration by the always-entertaining, former Photo Editor, Michele Romero
In our discussion today, Amy and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed:
* She's My First Post-Pandemic Interview
* Taking Rob Haggart's Job
* Aphotoeditor blog
* How She Finds Photographers
* Authenticity in Branding and Advertising
* Photography Vs. Illustration Vs...
* CGI
* Branding Vs. Magazine World (and how she's navigated BOTH)
* The Value of Storytelling
* Why Are Magazines Failing?
* Leaving the Editorial World
* The Reader: A Magazine Built for a Brand
* Magazines Without Ads
* City and Regional Magazines
* Can You Swear On This Podcast?
* Copyright Issues
* This and much, much more.
Links to What We Discuss:
* [Amy’s portfolio site](http://www.amyfeitelberg.com/), which includes great tearsheets and colorful work samples from Square, Outside mag, Los Angeles mag, and more
* [Images for Humanity](https://www.imagesforhumanity.org/), the photo charity supporting Ukraine that involves an amazing list of photographers — and you can buy their prints! An actually meaningful, last-minute Holiday/Birthday gift idea?
* [_Print is Dead_](https://www.longliveprint.co/interviews), a podcast about the magazine industry. Interviews with Arem Duplessis, Dan Winters, and other editorial luminaries.
* Bonus link: [_Entertainment Weekly_ letterhead post about Amy](https://www.instagram.com/p/Chlr8FpuUaO/), with lovely hand-drawn illustration by the always-entertaining, former Photo Editor, Michele Romero
