Explorez tous les épisodes du podcast Pet Marketing Unleashed Podcast
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| 03: Struggling to Build a Marketing Strategy? Here are 8 Easy Steps to Finally Get You Started | 01 Oct 2024 | 00:18:39 | |
Are you constantly being told you should have a marketing strategy but don’t know where the heck to start? How do you build one? Where do you start? What should be included? How does it become useful? Crafting a marketing strategy can seem like a huge, daunting task. We’ve all been there, feeling like we need to do everything and be everywhere, only to end up confused and burnt out with not a lot to show for it. In today’s episode, we’re breaking it all down into manageable steps, so you can build a marketing strategy that actually works for your pet business. In this episode, you’ll discover:
Ready to take the guesswork out of your marketing? Tune in to get the actionable steps you need to create a strategy that’s clear, effective, and tailored to your business. Ready to take action? Here are some ways we can help:
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| 02: Make Your Website Work for You: Quick Tips to Boost Conversions Today | 01 Oct 2024 | 00:11:41 | |
We're diving into one of my absolute favorite topics: websites! As a website designer, I'm thrilled to share some quick, actionable tips that can make a huge impact on your pet business's online presence. Today, we're focusing on the "above the fold" area of your homepage - that crucial first impression that can make or break a potential client's interest. Whether you're a dog walker, pet sitter, or dog trainer, these tips will help you turn your website into a client-attracting powerhouse. In this episode, we're diving into some super actionable tips to help you make your homepage work harder for you. Here’s a sneak peek of what you’ll learn:
Ready to transform your homepage? Tune in to discover how these quick changes can lead to longer site visits, more leads, and ultimately, more bookings. Links mentioned: | |||
| 01: Meet Your Host & Quick Wins to Get Started | 12 Sep 2024 | 00:16:46 | |
Have you ever felt like your pet business isn’t quite where you want it to be? You’re putting in the work, but the results aren’t what you expected. Maybe you’ve been working on your branding, posting on social media, and running your business day in and day out, but it feels like something’s missing. You’re exhausted, juggling too much, and no matter what you try, the stress just keeps piling up. Can you relate? Have you ever found yourself wondering, "Is this it? Am I missing something critical in my business?" Or maybe you're just looking for ways to work smarter, not harder, and make your business truly shine. We get it. We’ve been there, too. That’s why we started The Pet Marketing Unleashed Podcast! Running a pet service business in a saturated market isn’t easy, and it can feel overwhelming trying to stand out and balance it all. In this kickoff episode, I'm opening up about my journey in the pet industry, why I felt compelled to start this podcast and four practical tips you can use right away to boost your pet business.
Tune in now to get the practical insights and actionable tips you can start implementing right away. And don’t forget to grab our FREE Burnout Solutions Guide to help you navigate business ownership without the overwhelm!
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| 24: AI Didn’t Replace SEO, But It Did Change the Rules: Here’s How Pet Businesses Can Future-Proof Their Websites Now | 19 Aug 2025 | 00:21:11 | |
Worried about AI changing the way people find your pet business? In this episode, we break down what’s actually happening with SEO and search, why your website matters more than ever, and the simple steps you can take to future-proof your site (without overcomplicating it). Here's what we dive into:
While many businesses panic about AI taking over, smart entrepreneurs use this shift to get clearer, more strategic, and more consistent about showing up as the perfect solution for their ideal clients. Join them and feel more confident about what’s coming next in the world of AI and SEO. 🎉 Want to go deeper? Join our SEO Unleashed course at petmarketingunleashed.com/seo-course and get 10% off with code PMUPODCAST at checkout. Links mentioned:
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| 23: What Local Pet Businesses Need to Know About Google Business Listings with Amy Toman of Pet Sitter SEO | 05 Aug 2025 | 00:58:22 | |
In this episode, I'm joined by Amy Toman, Google Business Profile expert who's been helping businesses navigate Google listings for over a decade. After reaching diamond level in Google's listing forum (the highest tier), Amy has become the go-to person for solving suspension issues and optimization challenges. Here's what we dive into:
"Follow Google's guidelines, keep it simple and straightforward, and you're going to be all right. The more active you are, the more likely Google will recommend you." 🎉 Want to go deeper? Join our SEO Unleashed course at petmarketingunleashed.com/seo-course and get 10% off with code PMUPODCAST at checkout. Links mentioned:
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| 14: The Future of Pet Care: Trends, Challenges, and Growth Tips from Collin of Pet Sitter Confessional | 01 Apr 2025 | 00:58:45 | |
In this value-packed episode, Pet Marketing Unleashed is thrilled to welcome Collin from Pet Sitter Confessional as our special guest. After transitioning from scientists to pet business owners, Collin and his wife, Megan, built a thriving pet care business and launched a popular podcast that connects pet care professionals across the industry. Their journey from charging $20 per day for unlimited visits to building a team-based business with specialized services offers valuable lessons for any pet business owner looking to grow. Here's what we dive into:
Collin's key advice: "Consistency wins over time." While many chase quick hits and frantic growth, the businesses that thrive focus on consistent service excellence and relationships that last. Psst… It's time for your savings to work FOR you! 💰 Why let your hard-earned money sit when it could be growing? With Wealthfront’s high-yield savings accounts, pet business owners can earn 4% on their savings—plus an extra 0.50% for 3 months when you sign up using our link! Start earning money just by saving, today! 👉 https://www.wealthfront.com/c/affiliates/invited/AFFC-X5TG-A5W9-G7ZW Links mentioned: | |||
| 13: Debunking Wix Myths: The Truth About SEO, Functionality & Whether Wix Is Right for Your Pet Business | 18 Mar 2025 | 00:17:05 | |
Have you ever found yourself second-guessing your website platform choice after hearing different people tell you Wix (or any other platform) is ‘bad for SEO?’ or ‘doesn’t have the functionality you need?’ What if I told you those rumors about any of the popular platforms aren’t the real issue? And worse– what if those rumors are holding you back from having a website that's both powerful AND easy to maintain? In this myth-busting episode, we're tackling the biggest misconceptions about Wix head-on. Whether you've hesitated to use Wix because "someone told you" it wasn’t good enough, or you're wondering if switching platforms is the right move, this episode will help you make an informed decision with confidence. Here's what we’re unpacking:
It’s time to stop second-guessing and start building a website that actually works for your business. Tune in now for some straight talk on what really matters in choosing the right website platform! Links mentioned:
Learn More About Wix: Platform Comparisons: | |||
| 12: Building a Pet Business That Supports Your Dream Life with Kristin Morrison | 04 Mar 2025 | 01:15:09 | |
Remember when you started your pet business dreaming of freedom and flexibility? Yet somehow you ended up working longer hours than ever before. If you're feeling trapped in the day-to-day operations of your business, wondering when you'll finally have the freedom to live the life you envisioned, this episode is for you. We welcome Kristin Morrison, pet business coach, author, and founder of the Six-Figure Pet Business Academy. After experiencing burnout in her own pet business, Kristin transformed her company into one that could run without her, allowing her to travel for months at a time. Now she helps other pet business owners do the same. Here's what we explore:
Whether you dream of traveling the world, taking regular weekends off, planning for maternity leave, or simply having more time for yourself, this episode provides actionable strategies to help you build a pet business that supports your dream life—not the other way around. Ready to build a pet business that gives you more freedom? Tune in to discover how to create systems and processes that allow your business to thrive—with or without you. Links mentioned:
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| 11: The No-Stress SEO Audit: 3 Steps to Boost Your Pet Business Website Visibility | 18 Feb 2025 | 00:12:12 | |
Ever googled "SEO tips" only to feel overwhelmed by technical jargon and endless to-do lists? You're not alone! While most of us know SEO is important for business, figuring out where to start can feel like solving a puzzle in the dark. In this episode, we're diving into the world of SEO audits—no tech expertise required. Whether you're new to SEO or looking to improve your current strategy, these steps will help you understand exactly where your website stands so you know where to focus your attention moving forward. Here's what we explore:
Ready to take control of your website's SEO? Tune in to discover three practical steps that will give you clarity on where your website stands and what to improve first. Be sure to listen till the end of the episode to receive a special discount code for the PMU SEO course. Links mentioned:
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| 10: Overlooking Email? Unlock Creative Email Marketing Strategies for Pet Service Businesses with Tori Mistick | 04 Feb 2025 | 00:53:09 | |
Email marketing remains one of the most powerful ways to connect with clients, yet many pet businesses struggle to use it effectively. While social media gets most of the attention, email marketing actually offers one of the highest returns on investment of any marketing channel—with studies showing a $35 return for every $1 spent. In this episode, I'm thrilled to welcome Tori Mistick, founder of Wear Wag Repeat and a true expert at building genuine connections through email marketing. If you're feeling overwhelmed by email marketing or looking for more reliable ways to reach your clients, this episode is packed with actionable strategies specifically for local pet service businesses. Here's what we get into:
Ready to transform your email marketing strategy? Tune in to discover proven strategies for connecting with pet parents and growing your business through the power of email. Remember Tori's key advice: "How easy can it be?" Email marketing doesn't have to be complicated to be effective! Links mentioned:
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| 09: Tired of The Social Media Hustle? 6 Strategies to Grow Your Pet Business Without It | 21 Jan 2025 | 00:25:21 | |
Are you stuck in the cycle of posting, engaging, and trying to keep up with social media trends, but not seeing results? We feel ya!! Here’s the reality: Less than 3% of your followers are even seeing your Instagram content, and those hours spent scrolling, liking, and posting might not be bringing you the clients you deserve. In this episode, we dive into six powerful strategies to grow your pet business without relying on social media. We’re not saying you need to delete Instagram altogether – it's still useful as part of a balanced strategy. Instead, we're equipping you with more effective strategies that may work better in less time. Here's what we explore:
Ready to free yourself from social media overwhelm and build a more sustainable marketing strategy? Tune in for practical, actionable alternatives that can help your pet business thrive. Links mentioned: | |||
| 08: Stop Blending In! How to Create a Brand That Gets Noticed and Attracts Clients in the Pet Industry with PMU Brand Designer, Cagney | 07 Jan 2025 | 00:55:21 | |
Think branding is just about a logo? 👀 Think again. Your brand is more than colors and fonts—it’s the heart and soul of your pet business. It’s what helps you stand out in a sea of other dog walkers, pet sitters, and petpreneurs vying for attention. In this episode, we welcome Cagney, one of Pet Marketing Unleashed’s talented brand designers who brings both creativity and strategy to the pet brands she designs. Here's what we cover:
If you’re ready to level up your branding game and turn your pet business from ordinary to unforgettable, tune in to this conversation and discover how strategic branding can help you attract and convert your dreamiest clients. Links mentioned:
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| 07: Quick Wins to Refresh Your Pet Biz Website for The New Year | 17 Dec 2024 | 00:18:27 | |
The new year is the perfect time to refresh your pet business website! Whether you're setting new goals or just looking for a fresh start, a quick website update can work wonders to boost business and build momentum. In this episode, we’re sharing 8 simple, actionable ways to refresh your website so it not only looks its best but also works smarter for you in the year ahead. Each of these tips is easy to implement and perfect for kicking off the year on the right foot! Plus, we’re including a bonus strategy to help turn website visitors into future clients. Ready to give your website the refresh it deserves? These quick and impactful updates can make a real difference for your business! Psst… If you’re thinking a few tweaks won’t quite cut it and you’re ready for a full website upgrade, check out our Wix website templates for pet businesses. Use code PMUPODCAST for 10% off your template and shop at https://petmarketingunleashed.com/shop. Links mentioned: | |||
| 06: Smart Hiring Strategies: How to Find and Retain the Right Pet Care Team with Doug the Dog Guy | 03 Dec 2024 | 01:01:10 | |
Finding and retaining great team members for your pet business can feel like an impossible task, and there's so much struggle around identifying the right candidates, navigating employment laws, and building a team that truly represents the values of your business. Maybe you've tried hiring before but struggled with finding people who truly care about your clients’ pets as much as you do, or perhaps you're considering your first hire but feel overwhelmed by the whole process. In this episode, we welcome Doug Keeling, founder of The Pawsitive Hiring Course–a leading expert in pet industry hiring and team management. He turned his experience as a pet care business owner into an educational platform helping others build strong teams. Doug now guides others through the complexities of hiring, having helped over 120 pet businesses build reliable teams through his Pawsitive Hiring Course. In the episode, we chat about:
Ready to build your dream pet care team? Tune in to our conversation and discover proven strategies for hiring and retaining great pet care professionals. Links mentioned:
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| 05: Feel Like Your Website’s Invisible? 7 SEO Steps to Rank Higher on Google, Faster | 12 Nov 2024 | 00:25:53 | |
The world of SEO can seem daunting, especially for small, local pet businesses. It's tough to know where to start and which strategies will actually make a difference in your search rankings. In this episode, we dive deep into practical SEO strategies for pet businesses, and uncover some game-changing insights:
Ready to take your pet business website from invisible to irresistible on Google? Tune in to our conversation and discover some strategies to transform your online presence and attract more clients. Don't miss out on these actionable SEO tips – Hit play now and take the first step towards becoming a top-ranking pet business in your area! Links mentioned:
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| 22: Weird Times, Smart Moves: Creative Ways to Prep for Uncertainty | 22 Jul 2025 | 00:21:44 | |
Things feel a little weird out there right now. Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine, there's still this undercurrent of uncertainty leaving many of us wondering: Am I set up for what's coming? In this episode, I'm doing something different. We’re not talking branding or marketing. We’re talking friend to friend about some of the things I’m doing and recommend to help creatively feel more grounded or confident in what you’ve got going on, no matter what the world is doing. Here's what we dive into:
"This isn't about cutting every expense but about getting creative, making empowered decisions, and setting yourself up to feel more secure." While uncertain times can feel overwhelming, smart entrepreneurs use these moments to strengthen their financial foundation and build resilience. Links mentioned:
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| 04: Building Marketing Momentum: How to Niche, Market, and Thrive in the Pet Care Industry with Michelle Kline | 29 Oct 2024 | 00:56:42 | |
The pet industry is booming, which means more competition than ever. It's tough to know how to position yourself, find your ideal clients, and build a business that truly reflects your values and expertise. In this episode, we're thrilled to welcome our very first guest, Michelle Kline, founder of DogCoLaunch–a powerhouse in the pet care industry. Michelle's journey from accidental pet care business owner to sought-after pet biz coach is nothing short of inspiring. With a background in scaling her own dog-walking company to 25 employees and 600 clients, Michelle now dedicates her expertise to helping other pet care professionals build thriving, sustainable businesses. Here’s what we chat about:
Ready to take your pet care business to the next level? Tune in to our conversation and discover strategies to transform your pet care dreams into reality. Note: Later in the episode, Michelle shares a personal story that includes a discussion of trauma and violence. If you have young listeners or wish to avoid this content, you can pause the episode after the section on marketing momentum. Links mentioned:
Have a question you'd like us to answer on the podcast? DM us at @petmarketingunleashed on Instagram and let us know what you'd like to learn! | |||
| 21: Stop Guessing: Track These Numbers to Grow Your Pet Business and Make Better Decisions with Corinne Moore | 08 Jul 2025 | 00:36:50 | |
Feeling overwhelmed by your pet business numbers? GIRL, same. Most pet professionals get into this industry because they love animals, not because they dreamed of becoming data analysts. But boy, let me tell you this: Tracking the right metrics WILL simplify your business and give you back precious time in your day, week, and month. In this episode, we welcome Corinne Moore, pet business owner of Paws & Claws and business data strategist who’s learned personally and via helping others how much data can simplify, enhance, and streamline your pet business. Here's what we cover on data:
"You don't have to be a numbers person to look at your data. It's okay to be a little scared, but the insights can completely change your business." Links mentioned:
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| 20: What to Do When Business Slows Down: 5 Smart Moves for Pet Biz Owners This Summer | 24 Jun 2025 | 00:22:57 | |
While some pet pros are completely booked with vacation care, others are staring at empty calendars, wondering where all the inquiries went. If you're in that second group or just want more consistency this season, this episode is exactly what you need. Instead of panic-posting on social media or desperately adding more services to your already full plate, I'm sharing 5 simple but strategic tweaks you can make to boost bookings without burning out. These aren't overwhelming overhauls but smart, behind-the-scenes updates that quietly do the heavy lifting for you. In this episode, you'll discover:
"Slower seasons aren't wasted seasons but opportunities to position your business for the busy months ahead." While many pet business owners panic during quiet periods, the smartest entrepreneurs use this time strategically to refine what's working and set themselves up for success. Links mentioned: | |||
| 19: Want More Time, Happier Clients, AND a Bigger Paycheck? Let’s Talk Automation Tips with Ines McNeil | 10 Jun 2025 | 00:44:57 | |
Breaking free from tedious manual tasks isn't just a luxury—it's essential for growing your pet business while maintaining your sanity. In this episode, Pet Marketing Unleashed is thrilled to welcome Ines McNeil, CPDT-KA and Founder of The Modern Dog Trainer. After years of helping dog trainers with their businesses, Ines shares exactly how automation can transform your pet business while maintaining that personal touch clients expect. Here's what we dive into:
Ines's key advice: "Automation doesn't remove you from the equation—it makes your one-on-one experience exponentially accessible." While many pet professionals fear losing that personal connection, proper automation actually enhances the client experience while freeing you to focus on what matters most. Links mentioned: | |||
| 18: How to Stop Wasting Time on Marketing That Doesn’t Work | 27 May 2025 | 00:21:54 | |
Have you ever spent hours crafting Instagram posts, tweaking your website, or trying to get more engagement, only to feel like nothing is actually working? It seems like it's working for everyone else, but for some reason, you're not seeing the big ROI you were promised. In this value-packed episode, I break down exactly how to stop wasting time on marketing that isn't working for your pet business. Marketing can make you feel like a deer in headlights or like it’s a complete waste of time and money, especially when you're not clear what's actually driving results. If you're struggling with pushing traffic to a website that isn't converting, don't miss our free Seamless Onboarding Masterclass mentioned at the end—because all the marketing in the world won't help if your website isn't built to attract and convert! Links mentioned: | |||
| 17: Feeling Drained? Overcome Pet Industry Burnout and Compassion Fatigue with PSI President Beth Stultz-Hairston | 13 May 2025 | 00:46:48 | |
In this important conversation, I welcome Beth Stultz-Hairston, President of Pet Sitters International, who brings over 20 years of experience supporting pet care professionals and certifications on the topics of burnout and compassion fatigue. Beth shares why burnout and compassion fatigue are increasingly prevalent issues in our industry—and the practical steps you can take before reaching your breaking point. Here's what we dive into:
"Prioritizing yourself is not putting your business last—it's the hallmark of professionalism." - Beth If you're feeling overwhelmed in your pet business, this conversation offers both validation and practical next steps to help you reclaim your passion and purpose. Links mentioned:
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| 16: How Community, Confidence, and a Brand and Website Refresh Helped Heidi Lewis-Pracko Get 90% of Client Inquiries from Google | 29 Apr 2025 | 00:40:24 | |
What if a brand refresh could transform not just how your business looks, but also increase your leads and inquiries? What if building authentic community connections is the missing piece that could elevate both your business presence and your confidence as a pet biz owner? In this inspiring conversation, I welcome my friend and client, Heidi Lewis-Pracko of Heidi and Hope Pet Services, whose community-inspired business helped her grow beautiful partnerships, build amazing connections, and increase brand awareness throughout her service area. AND, after we worked with Heidi through her recent brand and website refresh, she pulled the data and saw something amazing—90% of new client inquiries were coming directly from Google. Here's what we dive into:
"Even if business isn't your thing, you can do it. There are so many resources out there. I didn't do this all on my own." - Heidi If you're feeling hesitant about putting yourself out there, this conversation provides both the inspiration and practical steps to help you build confidence as a pet business owner. Flodesk is a beautifully designed and user-friendly version of MailChimp that works perfectly for pet business monthly newsletters. Use my code UNLEASHED to try Flodesk for 14 days free AND get 50% off your first FULL year! Links mentioned:
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| 15: 3 Must-Have Blog Posts Every Pet Business Owner Should Have on Their Website | 15 Apr 2025 | 00:13:26 | |
Stop writing blog posts like… "Why You Should Hire a Professional Pet Sitter.” No one reads those! 👇 What if we told you that strategic blogging isn't about random pet tips but about creating specific content that ranks on Google, builds authority, and turns readers into clients? And worse—what if your current approach is causing you to miss out on valuable traffic and leads that your competitors are capturing? In this strategy-packed episode, I'm breaking down the 3 must-have blog posts every pet business website needs. Whether you've been blogging without results or haven't even started because it feels overwhelming, this episode will give you clear, actionable blog topics that actually work. It's time to stop wasting energy on random posts and start creating strategic content that grows your business. Tune in now to discover the blog posts that will have pet parents in your area finding and booking with you! Links mentioned: | |||