Explorez tous les épisodes du podcast Pet Industry Mentor

If you've ever said, "I've never needed marketing because all my business comes through word of mouth," this episode is for you.

Don't get me wrong, referrals are one of the best compliments your business can receive. They build trust, create loyal clients and are something every business owner should strive for.

But are they enough to keep your business growing?

In this episode, I'm sharing why relying solely on word of mouth can quietly limit your growth, why being a great business isn't always enough if people can't find you, and the mindset shift that changed the way I look at marketing forever.

We'll chat about:

• Why word of mouth isn't a business strategy.

• What new pet owners actually do when they're looking for a service.

• The role Google plays in attracting new clients.

• Why visibility matters just as much as reputation.

• How referrals and marketing work together, not against each other.

• Simple ways to make your business easier to find.

Whether you're a groomer, trainer, pet sitter, dog walker, behaviourist or any other pet professional, this episode is a reminder that incredible businesses deserve to be seen.

Because your next client can't book you if they don't know you exist.

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We spend so much time watching what everyone else is doing that we forget to focus on the one business that actually pays our bills... our own.

In this episode, we're talking about the trap of constantly comparing yourself to competitors, getting caught up in industry drama, chasing every trend, and letting other people's decisions distract you from your own goals. Because the truth is, every minute you spend worrying about someone else's business is a minute you're not improving your own.

If you've ever found yourself frustrated by what another business is charging, posting or achieving, this episode is the reminder you probably need. Put the blinkers back on, get back to work, and focus on the things that actually move your business forward.

This weeks episode is going to highlight and explain the differences between the business owner who has the capacity to generate $60,000 in a year vs those exceeding $200,000

The differences might surprise you. You probably think those making over 200 are working 10x as hard as you, or got lucky, or just have figured out the secret.

It’s actually none of the above, and allow me to enlighten you.

I hope this episode inspires you, resonates with you, and leaves you asking yourselves many questions

I would love to work with you and help you get past this 60k (or less) mentality. You can find me on Instagram @petindustrymentor or at www.petindustrymentor.com

Ever wondered what it's actually like to work with a business mentor?

In this episode, I sit down with one of my mentor clients for a completely honest conversation about her experience inside Pet Business Mastery.

We chat about where she was before we started working together, the challenges she was facing, the mindset shifts that made the biggest difference, and the practical changes she's made in her business along the way.

Rather than hearing it from me, this episode gives you the opportunity to hear directly from someone who's been through the process. We talk about the wins, the moments that felt uncomfortable, the support she received, and why having someone in your corner can completely change the way you approach your business.

If you've been wondering whether mentoring is right for you, or you're feeling stuck and unsure of your next move, I hope this conversation gives you a genuine insight into what coaching together looks like.

In this episode we cover:

- What life and business looked like before mentoring.

- The biggest challenges she was facing.

- The changes she's made since joining.

- Mindset shifts that created momentum.

- The value of accountability and support.

- Advice for anyone considering investing in themselves.

If this episode resonates with you and you've been thinking about getting support in your own pet business, I'd love to have a chat. You can learn more about my mentoring programs or send me a message through my website or social media @petindustrymentor on Instagram or www.petindustrymentor.com

If you enjoyed this episode, I'd really appreciate it if you could follow the podcast and leave a review. It helps more pet business owners discover the show and build businesses that support the life they actually want.

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Underpricing is one of the most common challenges I see across the pet industry, and unfortunately it's also one of the quickest ways to create burnout, stress and financial pressure.

In this episode, we're diving into the real cost of charging too little for your services, why being busy doesn't always mean being profitable, and how underpricing impacts everything from your wages and team culture through to your ability to grow, invest and actually enjoy the business you've worked so hard to build.

We'll unpack some of the reasons pet business owners stay stuck with outdated pricing, the warning signs that your prices may no longer be serving your business, and how to start looking at pricing through the lens of sustainability rather than fear.

Whether you're a groomer, dog walker, trainer, pet sitter, daycare owner or any other pet professional, this is a conversation that could completely change the way you view your numbers.

Ready to make some business changing choices? Book a call with me via my Instagram bio @petindustrymentor

A short and sweet ep on how I moved the salon’s google ranking up in 6 short weeks!

Keen for support? My options have now changed

Email chenelle@theprofessionalpetsitter.com for more info

In this episode, I'm joined by dog behaviour specialist and author Sarah Rutten for a fascinating conversation about understanding our dogs beyond the labels we often give them.

We dive into the difference between human expectations and a dog's reality, exploring why so many behaviour challenges stem from misunderstandings rather than disobedience. Sarah explains what reactivity really is, why dogs react the way they do, and how owners can better recognise the emotions and experiences driving their dog's behaviour.

We also discuss fear-free and force-free training methods, why Sarah is so passionate about educating owners through compassion rather than punishment, and how changing our perspective can dramatically improve our relationship with our dogs.

Whether you have a reactive dog, are struggling with behaviour challenges, or simply want to better understand the way your dog experiences the world, this episode is packed with practical insights and valuable takeaways.

In this episode we cover:

• ​ What dog reactivity actually means
• ​ Common misconceptions about reactive dogs
• ​ Human expectations versus a dog's reality
• ​ Understanding the emotions behind behaviour
• ​ Fear-free and force-free training explained
• ​ How owners can better support anxious or overwhelmed dogs
• ​ Building trust and confidence through positive training methods
• ​ Creating a stronger relationship with your dog through understanding

If you've ever found yourself frustrated, confused or worried about your dog's behaviour, this conversation will help you see things from a completely different perspective.

https://www.thecanineperspective.com.au/?utm_source=chatgpt.com

The girls from Flying Paws Dog Training are back!

I sat down with Pat and Molly once again to talk about what’s been happening in their life since bringing new team members into the business

From hesitant to thriving and everything in between, this episode is sure to inspire you and give you confidence when it comes to expanding your business via employees!

You can find the girls on Instagram @flyingpawsdogtraining

And if you are ready to take the plunge and step it up, book a free call with me via my Instagram bio or website

www.petindustrymentor.com

@petindustrymentor

Surely you don’t need insurance if you’re a small, early start up, solo business … right?

Tune into this weeks episode the hear about the not so exciting side of pet businesses, but one that is incredibly important and non-negotiable

I feel today’s ep will open a lot of minds and eyes and I can’t wait to hear your thoughts

Thinking of getting insurance after tuning in? You can get 10% off with https://www.petbusinessinternational.com.au when you use the code petindustrymentor10

And if you’re ready to take business more seriously and turn that chaos into cash - you know where to find me

This episode is for the business owners who are trying to build something long term while navigating an industry that can feel emotional, reactive and incredibly public online.

In this conversation, I talk about why professionalism online matters far more than most people realise, especially in the pet industry where trust is everything. Your social media presence is no longer just “personal”. For many clients, it becomes part of whether they feel safe handing over their animals, their house keys, and their trust.

Well, so much more has already happened since I recorded this haha

I want to share this journey with you because I want to showcase exactly what can happen when you go all in and take risks and trust and back yourself

Buying a failing grooming salon wasn’t really on my 2026 bingo card, but I’ve done it and I’m equal parts nervous and excited to show you how I turn it around and the exact steps I take

I’ll do a catch up episode in a month and we can compare starting point to 6 weeks in.

As a list, so far;

- Redid the branding as there was no public relationship with it and it was not a true reflection of the standard of work. It was childish and outdated

- Replaced some equipment to support faster work

- Started posting daily and interacting with the community (4-5 new clients already in a week)

- Decluttered the salon, cleaned it, and painted - open space IS premium

- Bought new uniforms

- Had the sun scorched front building sign quoted for replacement as it totally cheapens the facade and first impressions

- Response time for clients is up over 200%

- All abandoned bookings (cancelled) were saved apart from 1 where a dog passed away, taking abandoned bookings down by 34%

And so much more 😅😅

It’s been hard and stressful, but as someone that can see the long term payoff I say bring it on

I was recently lucky enough to inherit a wonderful team of lovely young ladies who work at the grooming salon I purchased

I have sat down in this ep and gone over exactly how I handled the initial induction so I can set the tone and standard from day one

The more transparent and honest, the easier your staff are to deal with

If you’re thinking of hiring, you can reach out to me anytime for a chat or a discovery call! Find the link in my Instagram bio or by going to

www.petindustrymentor.com

Today I sit down with my best friend and ex employee, Amy!

You are so scared to hire, but why? You don’t trust, you don’t believe anyone can do the work, you can’t find the right person, you’ve had some bad experiences …. This list goes on. At some stage, refusing the hire IS going to hold you back.

If it’s a big business you want, life changing income, and not having to drive yourself into the ground - you need internal support

Having great staff can be done, and is constantly done. Hopefully this weeks episode inspires you to trust in that

Ready to hire but not sure where to start? Book a free call with me. You can do it via my website or the link in my Instagram bio

Instagram: @petindustrymentor

Website: www.petindustrymentor.com

Everyone gets caught in the same loop of ‘to make more money and be more successful I need more clients’, however that is rarely the real issue

I’m not sure why everyone believes more clients = more income = problems solved, as usually what it means is more mess more stress and less profit if you can believe it

I dive into that exact common scenario in the pet industry and how I fix it

Ready to get serious and work together?

Book a discovery call https://calendar.app.google/BVfBYiVFC5xVAc7M6

Or head to my socials @petindustrymentor and let’s have a chat

I sat down and worked through real business problems the same way I do with my clients, in real time.

We touched on things like leads not converting, confusing services, undercharging without realising, and the small decisions that quietly hold your business back.

Instead of just telling you what to do, I gave a glimpse of how I actually think about these situations so you can start applying it to your own.

If you’ve been overthinking or feeling stuck, this will help you see things a bit clearer.

www.petindustrymentor.com or my Instagram is @petindustrymentor to get in touch

If you want help with your own business, you can book a free call with me and we’ll map out what needs to change.

Just a heads up, if you book and don’t show up without notice, you won’t get another chance. I take these calls seriously.

This episode I really call you out on your BS. So often we procrastinate and convince ourselves the basic generic tasks we have been filling our time with were important so it’s not our fault when stuff doesn’t work

Unfortunately, everything comes back to you. Whether it works or not. The choices we make, the effort we put in, the action we are willing to take and remaining accountable and realistic

If you’re sick of being stuck, reach out to me - I can help you and get you out of that rut and on your way forward

Email me at chenelle@theprofessionalpetsitter.com

Or visit my website and book a free call

www.petindustrymentor.com

In this episode I sit down with pet mum and pet influencer Mitali, paw parent to Chiku the Cavoodle.

We chat all things from the first special connection to a pet, right through to the challenges of trust that come with trusting a pet professional

I questioned Mitali on exactly what is it a pet parent looks for and wants in a service provider and how she can feel supported in knowing she has chosen the right person

If you want to know how to keep booked and busy - listen to the pet parents! You can find her on Instagram @chikuthecavoodle

If you want to work with me so you can start directly connecting with what pet parents want and how to successfully sell your services to them - you know where to find me

You know I had my business and love to talk about it, I teach you guys based on the methods I used and things I learnt

But do they still work? Do I still know what I’m talking about. Absolutely.

If you follow my content you may have clued in that I started a little at home project because I’m so badly missing having more animals around + working alongside pet parents

So I had an idea, set it up, launched, first week booked out, and ran a community event and it hasn’t even been 30 days

This episode dives into it, I tell you the who/what/when/where/how and have put my money where my mouth is

That profile now has 70k views, hundred of followers, a website driving traffic, and I’m becoming publicly known after 3/4 weeks.

What I teach WORKS. You also need to apply it 🤍

Featuring the beautiful Chloe from my own local Sunny Coast, she’s both a pet parent and a business owner which gives her insight to both sides of the

I sat down with her to chat all about what it means to her as a pet parent to trust a professional with her precious pooches and she gives real examples of her past and current experiences

If you have ever wanted to know exactly what a pet parents wants - now is your chance because this mini series is going to do exactly that! Give you insight right into the mind of your ideal client

You can follow Chloe at @themochiandco on Instagram

And if you want to work with me - you can DM me ‘pet’ on Instagram at @petindustrymentor and we will get you kick started

Everyone says they want motivation, but most of the time motivation is not actually the issue. The real problem is that we have become addicted to instant gratification. We live in a world where everything is fast. Fast food, fast delivery, fast entertainment, fast validation through likes, comments and notifications. Without even realising it, that expectation of speed can start to creep into how we approach our goals, our work and our businesses.

We start expecting progress to feel exciting every day. We expect results to come quickly. We expect the work to feel rewarding straight away. But real progress rarely works like that. Building something meaningful, whether it is a business, a reputation, or a life you are proud of, involves long stretches where the work feels repetitive, quiet and sometimes even boring. It means showing up on days where there is no external reward. No applause. No instant payoff.

That is where most people fall off track. Not because they lack motivation, but because the brain starts searching for something that feels better in the moment. Scrolling feels easier. Avoiding the hard task feels easier. Starting something new feels more exciting than finishing something you already began. Instant gratification will always win if you allow it to.

The people who build strong businesses and stable lives learn to recognise that pattern and interrupt it. Instead of asking themselves if they feel motivated, they ask a much better question. What needs to get done anyway? Motivation is unreliable, but discipline is predictable. Discipline does not mean forcing yourself through misery or pushing yourself to exhaustion. It simply means understanding that motivation usually follows action. When you start the task, motivation often catches up afterwards.

Another problem with chasing instant gratification is that it constantly resets your progress. People start projects, abandon them halfway, then jump to the next idea that feels exciting again. But real progress compounds, and compounding only happens when you stay with something long enough for it to grow. The podcast that slowly builds listeners over time, the business that grows through reputation and consistency, the systems that slowly make your life easier. None of these things feel exciting every single day, but they are the things that

eventually create stability, income and freedom.

One of the most valuable shifts you can make is learning how to tolerate the middle phase of progress. The part where something is no longer brand new and exciting, but it has not yet reached the level of success you want. This stage is where most people lose interest. It feels slow and it feels uncertain, but it is also where the real work happens. If you can stay committed during that phase, you are already doing what many people will not.

Motivation will come and go. That is normal. What actually moves things forward is the decision to keep showing up anyway. Not because it feels exciting every day, but because the long term result matters more than the short term feeling

In this episode, I sit down with Renee Blackman to talk about something most business owners completely overlook… their nervous system.

We can talk strategy, pricing, marketing and systems all day long. But if your body is in constant fight or flight, you will still make reactive decisions. You will overcommit, you will undercharge, you will avoid hard conversations, you will burn out.

Your nervous system is running the show whether you realise it or not. Renee breaks down what regulation actually means in real life, not just bubble baths and deep breaths, but understanding how your body responds to stress and how that impacts leadership, boundaries, confidence and decision making.

We talk about:

Why dysregulation leads to people pleasing, overworking and resentment

How to respond instead of react in tough client or staff situations

The link between safety in your body and safety in your income

Practical ways to regulate before big conversations or business decisions

If you’ve ever snapped at a client, avoided sending a price rise, felt overwhelmed for “no reason” or wondered why you know what to do but still don’t do it… this episode will hit.

Because sustainable growth is not just about systems. It is about stability in you. This is a powerful conversation for any pet industry professional, or any business owner, who wants to lead with calm instead of chaos.

You can learn more about Renee and her work by finding her on Instagram @itsreneeblackman

You can work with me by checking out my linktree on my insta @petindustrymentor

In this episode, I sit down with Frazer from Petboost to talk about something that most pet business owners avoid for far too long… systems.

Not the sexy side of business. Not the logo, not the reels, not the dopamine hit of a new enquiry. The actual structure behind the scenes that determines whether you grow calmly or burn out loudly.

We unpack why so many pet care businesses feel chaotic even when they’re busy, and how a lack of documented processes is often the real bottleneck.

If your team relies on memory, if clients all get slightly different experiences, or if everything still runs through you, this conversation will hit.

Frazer shares insight into how the right software and automations remove friction, reduce human error, and create consistency across your entire operation. We talk about onboarding, recurring bookings, communication flows, staff accountability, and why relying on “I’ll remember” is not a strategy.

We also dive into the mindset shift required to step into leadership. Systems are not about being corporate or robotic. They are about protecting your time, your energy, and your standards. They allow you to scale without sacrificing quality.

If you want a business that feels stable instead of reactive, profitable instead of just busy, and structured instead of stressful, this episode will give you clarity on what needs to change.

Because success in this industry is not built on hustle. It’s built on repeatable processes that support growth long term.

You can learn more about Frazer and his software at

https://petboost.com.au

Or on Instagram @Petboost.au

In this episode, I did something a bit different.

I spent some time going through common problems I keep seeing in pet industry forums and groups, and I shared my thoughts on them. Not to criticise anyone, but because the same issues keep coming up over and over again.

When you’ve been in this industry long enough, you start to notice patterns.

People undercharging and wondering why they are exhausted.

People scared to put boundaries in place.

People fully booked but still stressed about money.

People saying yes to everything and then feeling resentful.

People thinking loving animals is enough to run a business.

None of these are rare situations. They are common. And that is exactly why we need to talk about them properly.

A lot of what gets posted in forums is not actually a personal problem. It is usually a structure problem. Pricing structure. Client communication. Systems. Positioning. Confidence in leadership.

In this episode, I share how I would approach those situations, what I think is actually happening underneath them, and what I would do differently if I was in their shoes.

If you have ever read a forum post and thought, I feel like this is me, this episode will probably resonate.

It is practical. It is honest. And it is about building something that actually works long term instead of constantly putting out fires.

If it helps, share it with another pet professional. And if you are ready to build properly instead of guessing, you know where to find me.

In this episode, I’m joined by a professional dog trainer, Abi, from Your Canine Compass to talk about why consistency matters when a pet is undergoing training. Training doesn’t stop when the session ends. It only works when everyone involved in that pet’s life is on the same page, including owners, family members, pet sitters, and dog walkers.

We break down how mixed messages can slow progress, create confusion for the dog, and undo weeks of work, even when intentions are good. This conversation is especially important for pet professionals who want to support a dog’s success rather than accidentally working against it.

What We Cover

Why dogs need consistency to learn and feel secure

How different handling styles can confuse a dog mid-training

The role pet sitters and walkers play in reinforcing training outcomes

Common mistakes well-meaning carers make during training periods

How professionals can communicate with owners and trainers clearly

Why following a training plan is part of ethical, professional pet care

Key Takeaway

Training is a team effort. When everyone involved follows the same rules, cues, and expectations, dogs learn faster, feel calmer, and make lasting progress.

In this episode of The Pet Industry Mentor Podcast, I’m talking about something that comes up constantly in this industry and is far too normalised. Burnout.

Yes, running a pet business takes effort. There are long days, busy seasons, and moments where you do have to show up even when you’re tired. That part is real.

But pushing yourself to the point of constant exhaustion is not something we should be celebrating or accepting as normal.

If your business only works because you are always available, always switched on, and running on empty, something is off.

A business should not completely fall apart the moment you try to step away for a day or take a proper break.

In this episode, I talk about:

Why burnout has become so accepted in the pet industry

The difference between working hard and overworking yourself

Why hustling 24/7 is not the same as being successful

What it really means if you cannot take time off without everything stopping

How better systems, boundaries, and structure protect your mental health

Why your business should support your life, not take it over

This conversation is not about being lazy or avoiding responsibility. It is about recognising when the way you are working is no longer sustainable.

Being exhausted all the time is not a sign you are doing something right. It is usually a sign that something needs to change.

If you love what you do but feel constantly drained, guilty for resting, or afraid to step away from your business, this episode is for you.

You are allowed to build something successful without sacrificing your mental health in the process.

In this episode, I’m joined by Pat and Molly from Flying Paws Dog Training for a real, honest conversation about what it actually means to do right by dogs.

We dive into the realities of working with clients and their pets, the truths behind dog training that don’t always get talked about online, and the responsibility pet owners have when they commit to bringing a dog into their life. This isn’t about quick fixes or flashy promises. It’s about consistency, accountability, and putting the dog’s wellbeing first.

We also zoom out and talk business. What it’s like running a training business, setting expectations with clients, navigating difficult conversations, and staying aligned with your values while still building something sustainable.

If you’re a pet owner, trainer, walker, or anyone working in the dog industry, this episode will challenge you to think deeper about your role, your responsibility, and the standards you’re willing to uphold.

In this episode, we cover:

The reality of working with clients alongside their dogs

Why training doesn’t work without owner commitment

Common misconceptions about dog training and behaviour

The responsibility pet owners have beyond “sending the dog to training”

Honest conversations trainers have behind the scenes

Running a dog training business with integrity and boundaries

Doing the right thing by dogs, even when it’s uncomfortable

This is a grounded, no BS conversation for people who care about dogs and the industry they’re part of.

To find the girls on socials

Facebook: Flying Paws Dog Training

Instagram: @flyingpawsdogtraining

Their podcast: Flying Paws Dog Training on Spotify and Apple Podcasts

Success isn’t hard because you’re doing something wrong. It’s hard because it asks something of you that most people aren’t prepared to give. Grit. Consistency. The willingness to keep going when it stops feeling exciting, validating, or clear. Somewhere along the way, we were sold the idea that if something is truly aligned it should feel easy, smooth, and effortless. That discomfort means you’re off track. That if it feels heavy, slow, or frustrating, you must be failing. That’s simply not how real success works.

Most people don’t quit because they’re incapable. They quit because they mistake discomfort for failure. They assume the hard part means something is broken, when in reality the hard part is often the proof that the work is actually working. Progress is rarely loud. It’s repetitive, boring, and unglamorous. It’s showing up before you feel confident. It’s staying consistent without applause. It’s continuing even when the results haven’t caught up yet.

The truth is, success is built in the messy middle. The phase where you’re doing all the right things but nothing feels certain yet. Where comparison creeps in and makes you question yourself. Where motivation fades and discipline has to take over. This is the part no one posts about, but it’s the part that separates people who build something real from those who give up just before it starts to move.

Hard does not mean broken. Slow does not mean failing. Discomfort does not mean misalignment. Sometimes it just means you’re building resilience, skills, and capacity that can’t be rushed. Most breakthroughs don’t come from changing direction. They come from staying the course longer than most people are willing to tolerate.

If this episode hit home and you’re ready to stop chasing ease and start building something that actually lasts, come and join the spaces where the real work happens.

Check the links to access my free resources, join the private community, or learn more about working with me inside Pet Business Mastery. Find them in my linktree on my Instagram @petindustrymentor

In this episode, I sit down with one of the most progressive and inspiring leaders in the doggy daycare space, the owner of an incredible farm-style dog care facility that is truly changing what is possible in our industry.

We talk about what it really means to run a high-standard daycare, not just in terms of space and facilities, but in training, staff education, dog selection, safety protocols, and ethical decision making.

This is the kind of operation that does not chase volume. It prioritises wellbeing, structure, enrichment, and the long-term mental health of the dogs in its care.

We discuss why the old model of “pack them in and hope for the best” is failing dogs, staff, and business owners alike, and how forward-thinking facilities are proving that you can be profitable without compromising welfare.

This conversation is for pet parents who want to understand what truly good daycare looks like, and for industry professionals who want to raise their own standards and build something they can be proud of.

In this episode we cover:

• What makes a truly high-standard doggy daycare

• Why space, structure, and dog selection matter

• How a farm environment changes dog behaviour and stress levels

• The reality of running a welfare-first dog business

• Why the industry needs to move away from overcrowding and chaos

• What pet parents should be looking for when choosing daycare

• What the future of professional dog care should look like

This episode is part of my mission to push our industry forward, protect dogs, and support the professionals who are doing things properly.

If you are a pet business owner who wants to build something that is both profitable and ethical, or a pet parent who wants to understand what quality care really looks like, this is an episode you do not want to miss.

Listen now and join the movement to raise the bar in pet care.

You can find Dylan on social media by searching up

@farmtastic.doggy on TikTok

@farmtasticdoggydaycare on Instagram

In this episode, I sit down with Aubrey from Bluebell First Aid to talk about one of the most overlooked but most critical parts of pet care: knowing what to do when something goes wrong.

We unpack why pet first aid is not just for emergencies but a core responsibility for anyone who owns, works with, or cares for animals. From pet parents to professional walkers, sitters, groomers, trainers, and boarding facilities, this is a life saving skill that should never be treated as optional.

Aubrey shares real world scenarios she has seen firsthand, including situations where the right knowledge saved a life and others where a lack of training had devastating consequences. We talk about how fast emergencies unfold, how panic can take over, and why having practical, hands on education makes all the difference in those moments.

We also dive into our own experiences in the industry, the risks we have witnessed, and the growing need for higher standards in pet care. From choking and heat stroke to poisoning and injuries, these are not rare events. They are happening every day, and being unprepared is not just risky, it is dangerous.

This conversation is a powerful reminder that loving animals is not enough. You need the skills to protect them when it matters most.

If you work with animals or have pets in your life, this episode will change the way you think about responsibility, professionalism, and what it truly means to care.

In this episode, we cover

• Why pet first aid is a non negotiable skill

• Real emergencies Aubrey has responded to

• What actually happens when a dog collapses, chokes, or is injured

• How fast situations escalate and why preparation matters

• The difference between panic and trained response

• Why the pet industry needs higher safety standards

• How pet parents can protect their animals better

• What every professional should know before they take on clients

Guest

Aubrey from Bluebell First Aid

Providing practical, real world pet first aid education for pet owners and animal professionals

You can find her on Instagram or TikTok using @bluebellpetcarefirstaid

If this episode hit home for you, I want you to take it seriously.

If you are a pet professional, getting trained in pet first aid is part of your duty of care.

If you are a pet parent, knowing what to do in an emergency could save your dog’s life.

Share this episode with someone who works with animals or loves their pet like family, and help raise the standard of care in this industry.

And if you want to be part of a community that takes professionalism, safety, and animal welfare seriously, come and work with me inside Pet Business Mastery. We do not cut corners when it comes to the animals.

This episode is deeply personal.

I share the full story of how partner support has directly shaped my confidence, my decisions and the success of my business. From being with a partner who believed in me so deeply that it made everything feel possible, to being in a relationship where that support disappeared, and then finding my way back to the kind of partnership that allows me to thrive.

I talk openly about my husband being my biggest supporter from the beginning. The way he backed my vision, my work ethic and my dreams, even when the path was uncertain. I also share what happened when we broke up, and I found myself in a new relationship where that same belief, encouragement and emotional safety was not there.

You will hear how being with someone who does not support you quietly changes the way you show up in your business. How it affects your confidence, your energy, your risk taking and your ability to grow. And how it can make even the strongest people start to shrink.

Then I share what it was like reuniting with my husband and being back in a relationship where I am supported, encouraged and genuinely believed in. How that ongoing support still shows up in my work today and why it matters more than people realise.

This is not a relationship episode. It is a business episode about how the person you build your life with directly impacts the business you are able to build.

If this episode hit home, and you are ready to build your business in an environment that actually supports your growth, this is your invitation to work with me.

I mentor pet business owners who are serious about building something sustainable, profitable and emotionally healthy. We focus on pricing, boundaries, systems, confidence and leadership so you can stop surviving and start running a real business.

You do not have to do this alone, and you do not have to keep guessing.

If you are ready to be supported the way a business owner should be, you can explore my mentoring programs, resources and coaching through my website or socials

www.petindustrymentor.com

Instagram: @petindustrymentor

I would love to work with you.

In this episode, I sat down with a fellow dog walker, Abbie - from Abbie’s Dog Walking from the UK for a very honest conversation about online professionalism and the habits that quietly hurt pet care businesses.

We talk about the blurred lines between personal sharing and professional presence, and why social media should never be treated like a diary or a therapy outlet when you’re running a business.

This episode isn’t about being fake or losing your personality, it’s about understanding how clients perceive you and how trust is built or broken online.

If you’ve ever wondered whether your posts, captions, comments, or stories could be costing you bookings without you realising, this conversation will open your eyes.

We cover:

• ​ What online professionalism actually means for pet care businesses
• ​ Common social media habits that damage credibility and client trust
• ​ Why oversharing personal struggles can impact your brand long-term
• ​ The difference between being relatable and being unprofessional
• ​ How to use social media strategically instead of emotionally
• ​ Why your online presence should support your business, not sabotage it

This episode is a must listen for dog walkers, pet sitters, trainers, and anyone building a service based business who wants to be taken seriously, charge confidently, and attract the right clients.

Want to learn more about Abbie? You can find her on instagram

@abbiesdogwalkinguk

And of course you can follow me on

Instagram: @petindustrymentor

TikTok: @chenelleconquest

Or work with me

www.petindustrymentor.com

Today I dish out some tough love to you all because I know you need it.

Let me just say this - when you DONT make a decision, that IS making a decision. It’s deciding to let your business run its course on its own and call the shots. You can avoid the tough conversations or calls, they always find you.

It’s better to be in control of a boat during a storm, rather than being scared and hiding below deck.

Business can be hard, it can be uncomfortable, it can be downright scary. If you’re not facing it head on - you’re going to take it from behind. Crude? Maybe. True? Yes.

Let’s get a grip and get ourselves back in control to tackle 2026 head on

Want to work with me for guidance, planning, and someone to support you and hold you accountable?

Email me on

chenelle@theprofessionalpetsitter.com

Instagram

@petindustrymentor

TikTok

@chenelleconquest

Website

www.petindustrymentor.com

In this episode, I’m joined by Rebecca from Skyline Pet Care, who strongly believes in the power of building connections within the pet industry, and together we unpack where networking genuinely helps and where it can quietly work against business owners.

This conversation is intentionally balanced. My guest shares why industry connections, community, and collaboration have played a positive role in her journey, opening doors, creating support, and helping businesses grow together.

I bring the opposing perspective.

Drawing from my own experience building a multi-six-figure pet business, I speak openly about the downsides that often don’t get talked about. The pressure to be visible in industry spaces.

Comparison that erodes confidence. Relationships that blur boundaries, drain energy, or subtly influence pricing and decision-making.

Rather than trying to convince one another, we explore both sides honestly, allowing listeners to decide what kind of connections actually serve their business.

In this episode, we discuss:

- Why industry connections can be powerful when values and intentions align

- How collaboration and community support can accelerate growth

- The hidden risks of networking, including comparison, obligation, and burnout

- When connections become social noise instead of strategic support

- How over-connecting can dilute focus, boundaries, and authority

- Why success doesn’t require being deeply embedded in industry circles

We also talk about discernment. How to connect without overcommitting. How to stay professional without being overly accessible. And why opting out of certain industry spaces isn’t a failure, it’s often a strategic choice.

This episode is ideal for pet professionals who feel torn between wanting community and protecting their focus, energy, and business direction.

There’s no right or wrong approach here, just honest perspectives that challenge the idea that more connections automatically mean more success.

In this episode I sit down with Blake, the founder of an online breeding platform, Doggo AU, that is changing the way people search for puppies. We talk about how he built the idea from the ground up, the gaps he saw within the pet market, and why he believes technology can actually help protect animals rather than make it easier for unethical breeders to hide.

Blake shares how his platform screens breeders through health testing, documentation, welfare checks and transparency, and why this matters so much when it comes to long-term health outcomes for dogs. We break down what sets an ethical breeder apart from a backyard breeder, from communication and contracts through to the way dogs are raised and socialised before they ever go home.

We also dive deeper into the red flags buyers should look for when browsing online puppy listings. Blake explains some of the common tactics used in low-standard breeding operations, including vague wording, low pricing, no vet records, rushed sales and a lack of transparency about parent dogs.

We explore how DNA testing, verified paperwork and structured communication protect both the puppy and the buyer, and how a good breeder should stay in touch from the first message right up to handover day.

Blake talks honestly about how his team handles complaints, what happens when breeders fail to meet the expected standard, and why the platform isn’t afraid to remove someone if animal welfare is compromised.

Throughout the conversation we reflect on the need for stronger regulation, national verification systems and better education for the average pet parent who simply wants a healthy, well-bred puppy without unknowingly supporting poor practice. Blake offers guidance for people entering the breeding world in 2025, along with advice for pet professionals who often find themselves guiding clients through the buying process.

If you work in the pet industry, or you’re considering welcoming a dog into your home, this episode will give you a clear picture of what responsible breeding looks like and how to navigate online puppy listings with confidence.

To learn more about Blake’s work you can visit his online platform or find him on social media. If you took away something useful today, share the episode with someone who is thinking about buying a puppy so we can expand the reach of this message and help lift the standard of breeding across Australia and beyond.

In this episode we talk about the role we play as pet professionals in helping pet parents understand what safe care really looks like. A lot of people genuinely have no idea what to look for when choosing a sitter or walker and they do not always realise the risks involved when they hire someone with no insurance, no qualifications, and no understanding of behaviour or safety. It is not about scaring people or shaming them. It is about giving them the information they deserve so they can protect their pets from danger and avoid situations that could have been prevented.

I share why this conversation matters so much, especially as the industry continues to grow and attract people who mean well but are not trained, and others who are simply looking for quick cash.

When standards are low, pets pay the price. Educating pet parents helps close that gap. It shows them the difference between someone who is good with animals and someone who is trained, insured, and prepared for emergencies. It helps them understand that these things are not extras. They are the foundations of proper care.

We walk through how to talk to pet parents in a clear and supportive way so they never feel judged. The goal is to give them confidence, not fear. When we explain things like insurance, first aid, behaviour knowledge, and risk management in simple, everyday language, they start to see why these things matter. And once they know better, they choose better. That alone lifts the standard of the entire industry.

This episode also touches on how these conversations build trust. When pet parents feel informed, they feel safer handing us their keys, their homes, and their animals. They know we are professionals, not hobby sitters, and that reassurance is powerful. Leading with transparency and education makes it harder for unsafe or unqualified people to operate, and that’s how we slowly create a safer industry for everyone.

Thank you for listening to this episode. Raising the standard starts with us. It starts with the way we speak up, the way we educate, and the way we advocate for the animals in our care. If this resonated with you, please share it or leave a review so more pet parents and pet professionals can learn how to choose safer, higher quality care.

This episode is heavy, emotional and important. Today I talk about Arnie, the German Shepherd who was reported missing in Queensland, sparking fear, heartbreak and community concern. As more details unfolded, it became clear that Arnie’s disappearance was not what it first seemed. His life was taken by the person closest to him.

Arnie deserved so much better than the end he met. His story is confronting and it forces us to look directly at the uncomfortable truth that not everyone who owns or cares for animals is capable of giving them the standard of care they need. And that is exactly why the pet care industry needs regulation, accountability, auditing and minimum standards.

I talk about why people can do unexpected and unthinkable things, why this isn’t about blaming “one bad owner” but about fixing a broken system, and why unregulated industries breed risk for animals, pet sitters and the public.

This episode also shares the emotional side that many in the industry feel right now. The sadness. The anger. The helplessness. The frustration of knowing this will not be the last time unless something changes.

I also explore the movement for stronger laws, including the push behind Arnie’s Law, and why cases like this should be the catalyst for real reform in how animals are protected.

If you’ve ever worked with animals, loved an animal, or felt the fear of “what if that happened to mine,” this episode will stay with you. It’s raw, honest and eye opening.

Thank you for listening and for caring about animals enough to have these conversations with me.

In this episode, I sit down with Cam Barclay, a highly respected trainer and advocate for dog safety and education.

We break down the subtle signals dogs give long before they bark, growl or snap. This conversation is all about prevention, awareness and building confidence around every dog you work with.

Whether you’re a pet sitter, walker or dog owner, this episode will change the way you see and respond to canine behaviour.

What We Cover

• ​Why body language matters more than obedience cues
• ​Early signs of stress, discomfort and overwhelm that most people miss
• ​How dogs communicate consent and when they’re done with interaction
• ​The difference between polite caution and real fear
• ​Common situations where people misread behaviour
• ​How to prevent conflict by adjusting your approach
• ​Building safer routines when entering homes or meeting dogs for the first time
• ​Why breed, background and environment all play a role
• ​How to teach clients what to look for without scaring them

Key Takeaways

• ​Dogs never “snap out of nowhere”. There are always signs.
• ​Slowing down and observing keeps both you and the dog safe.
• ​Confidence comes from education, not guessing.
• ​Your calm energy sets the tone for every interaction.
• ​

Connect with Cam

https://www.actofdog.com.au

Instagram: @actofdog.com.au

In this episode, I unpack the key parts of Consumer Law that every pet care professional should understand, not just in Australia, but in other regions too.

We talk about how these laws apply to things like deposits, refunds, cancellations, and fair trading, and what that means for the way you run your business.

If you’ve ever had a client cancel last minute, ask for a refund after a completed booking, or question your policies, this episode will help you feel confident in how to respond.

I’ve also included a blanket guide for listeners in the UK, US, and Canada to help you understand the general consumer rights framework where you operate.

In This Episode We Cover:

- What consumer law says about deposits, cancellations, and refunds

- When a refund is required, and when it’s not

- Why clear terms and conditions protect you from disputes

- The difference between poor service, unmet expectations, and a simple change of mind

- How to write policies that stay compliant and protect your business

- Practical wording you can use in your own contracts and client communication

Key Takeaway:

Understanding consumer law doesn’t just protect your income, it gives you peace of mind and helps you handle tricky situations calmly and professionally.

Resources Mentioned:

- Australian Consumer Law (ACCC)

- Fair Trading NSW - Deposits and Refunds

- General consumer law frameworks for the UK, US, and Canada

- Example Cancellation & Refund Policy Template (available inside The Content Collective)

Content Collective: https://www.skool.com/conquest-content-collective/about?ref=77da1b5b02254b41897c1bebd90d6596

Email: chenelle@theprofessionalpetsitter.com

TikTok: @chenelleconquest

Instagram: @petindustrymentor

Website: www.petindustrymentor.com

In this episode, I open up about something that’s been on my mind for a long time - the lack of structure, standards, and accountability in the pet care industry.

I’ve seen first hand how much good this industry is capable of, but I’ve also seen what can happen when the wrong people take shortcuts or when basic standards aren’t in place.

This episode isn’t about tearing anyone down. It’s about building something better. I truly believe we can have an industry that’s safe, respected, and sustainable, one that protects not only the animals, but also the professionals who dedicate their lives to caring for them.

I talk about:

Why regulation doesn’t need to be scary, it’s about protecting pets, not limiting businesses.

How raising the bar in professionalism can actually help your business grow.

The steps we can take together to create real change and set a higher standard for everyone.

This episode is part of my Protect Our Pets campaign, a national push to create basic standards across the pet care industry like insurance, pet first aid, and police checks.

It’s something I’m deeply passionate about because I’ve lived this industry from every angle, as a pet sitter, a business owner, and now a mentor.

If you care about animals and the future of our industry, this one’s worth a listen.

In this episode, I’m talking about all the common myths and misconceptions about what it’s really like to work in the pet industry.

People love to say it’s the dream job, all sunshine, dogs, and flexible hours, but the truth is, it’s hard. It’s emotional. It’s unpredictable. And it takes a lot more grit than people realise.

I dive into the comparisons, the judgments, and the things that make this industry both incredibly rewarding and incredibly tough.

This one’s for every sitter, walker, groomer, and trainer who’s ever felt like no one outside the industry truly gets it.

Find me on socials for even more advice and tips from someone who was in the industry for almost a decade and managed to thrive, scale, and sell

Content Collective: https://www.skool.com/conquest-content-collective/about?ref=77da1b5b02254b41897c1bebd90d6596

TikTok: @chenelleconquest

Instagram: @theprofessionalpetsitter

Website: www.petindustrymentor.com

A glimpse into the reality - and perhaps a bit of a reality check - regarding life after your pet care business. The hard truth is that no one can, or will work in this industry forever. At some point the party ends, and what are you going to have to show for it?

This episode I dive into a small portion of what it was like to sell my business, and the gratitude I have for even being able to sell it and not walk away from nine years of hard work blood, sweat, and tears with nothing to show for it.

This episode might hit home for a few of you, if you feel you need to talk after it please feel free to message me. As always the links to my socials are below as well as our new Content Collective or to work with me one on one.

TikTok: @chenelleconquest

Instagram: @theprofessionalpetsitter_

www.petindustrymentor.com

Content Collective: https://www.skool.com/conquest-content-collective/about?ref=77da1b5b02254b41897c1bebd90d6596

In this episode, I’m pulling back the curtain and sharing the real, raw mistakes that cost me both money and peace over the years of building my pet care business. These are the lessons I learned the hard way, the ones I wish someone had told me when I started. From hiring too quickly to saying yes when I should’ve said no, every mistake shaped how I do business today. If you’re in the thick of growth or just starting out, this one will save you stress, time, and probably a few thousand dollars too.

What You’ll Learn:

- The biggest financial and emotional mistakes I made early on and how I recovered from them.

- How poor boundaries and overcommitment drain both your profit and your joy.

- The simple mindset shifts that helped me rebuild with structure and confidence.

- Why “learning the hard way” doesn’t make you stronger, fixing the problem does.

Who It’s For:

Pet industry professionals, dog walkers, sitters, groomers, and any business owner who’s growing faster than their systems can keep up.

Listen If You’re:

-Struggling with burnout or second guessing your decisions

- Feeling like you’re working harder but earning less

-Ready to clean up your foundations and stop making the same costly mistakes

Links & Resources:

Work with me 1:1 or join The Content Collective

https://www.skool.com/conquest-content-collective/about?ref=77da1b5b02254b41897c1bebd90d6596

www.petindustrymentor.com

Follow along on Instagram: @theprofessionalpetsitter_

Or TikTok:

@chenelleconquest

Share this episode and tag me if something really hit home!

If I woke up tomorrow with no clients, no systems, and had to start all over again, this is exactly how I’d do it.

After running and selling a multi six-figure pet sitting and dog walking business, I’ve made every mistake you can think of. In this episode, I’m sharing what I’d do differently from day one, the mindset I’d have, the systems I’d set up, and the boundaries I’d never skip again.

We’ll talk about why most pet sitters fail (and how to make sure you’re not one of them), how to treat your business like a real operation from the start, and why the field work, the actual pet care, is only half the job.

The other half? Systems, communication, and consistency. That’s what builds trust, keeps clients loyal, and separates a hobby from a long-term business.

If you’re just starting out or even rebuilding after burnout, this one’s going to give you some real direction.

Want more support or tips?

Work with me! Book a free call at

https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ0ptzcaX8iB2qXOBfcMe44j5PP8k3kbgxU0OaFWPuFa61AywXAp6XOYEYz_SNR2D2CjUn9sSYyv?gv=true

Follow me on

TikTok: @chenelleconquest

Instagram: @theprofessionalpetsitter_

Email: chenelle@theprofessionalpetsitter.com

Content Collective

https://www.skool.com/conquest-content-collective/about?ref=77da1b5b02254b41897c1bebd90d6596

It’s time to stop doing the same thing over and over and hoping for a different result

Social media is not just a scrapbook - it’s a tool! Use it wisely. Stand out from the crowd, build relationships, connect! THAT is how we are getting booked in 2025 and into 2026

This episode is short and sweet because I really do want the main point to get across that the same stuff you’re positing and getting no engagement from and no leads isn’t one day just going to start working

Feeling uninspired? Join my content collective where I post 7 days a week of done-for-you content to help you create, inspire you, and take the stress of figuring out yourself day after day

https://www.skool.com/conquest-content-collective/about?ref=77da1b5b02254b41897c1bebd90d6596

Join me on socials, or if you’re really ready - book a free discovery call and let’s see where you can benefit from some support

www.petindustrymentor.com/freediscoverycall

TikTok: @chenelleconquest

Instagram: @theprofessionalpetsitter_

Facebook: Chenelle : Professional Pet Sitter Mentor

Content Collective

https://www.skool.com/conquest-content-collective/about?ref=77da1b5b02254b41897c1bebd90d6596

Are you working hard in your pet sitting or dog walking business but still wondering where all the money goes?

In this episode of The Professional Pet Sitter Podcast, I’m unpacking five hidden money leaks that silently drain your profits, and most owners don’t even realize they’re happening.

I’ll walk you through:

-The everyday habits that cost you thousands without you noticing

-Why undercharging and “being nice” is keeping you stuck

-How small inefficiencies in your systems eat into your bottom line

-The hidden costs of time management and what to do about it

-Practical steps you can take today to plug the leaks and finally see your hard work reflected in your bank account

If you’ve ever looked at your revenue and thought, “Where is it all going?” this episode is for you.

Resources & Next Steps

- Like & follow the podcast so you don’t miss an episode.

Come hang out with me on socials:

Instagram @theprofessionalpetsitter_

TikTok @chenelleconquest

Join my Content Collective: a supportive community where I share weekly done-for-you content specifically for the pet care industry. Inside you’ll get a 7-day content line-up every week, so you can save time and focus on growing your business. https://www.skool.com/conquest-content-collective/about?ref=77da1b5b02254b41897c1bebd90d6596

So many people wonder if pet sitting or dog walking can actually provide a real income, or if it’s just pocket money on the side. In this episode, I’m getting brutally honest about what it really takes to build a business that not only survives, but thrives.

I’ll share:

-Why hard work and persistence are the backbone of making real money in this industry

-The importance of boundaries and valuing your time from day one

-How strong willpower and resilience separate hobby sitters from business owners

-The truth about revenue potential (and why you can make a living doing this)

-My own experience of starting small and growing into a multiple-six-figure business

Whether you’re just starting out or you’ve been walking dogs for years, this conversation will remind you that yes, you can build a professional business, but it won’t happen overnight. It’s consistency, commitment, and refusing to give up when it feels tough.

If you’ve ever doubted whether this path can support you, let this episode be your push to keep going.

Follow The Professional Pet Sitter podcast so you never miss an episode, and if this resonated with you, please leave a review.

Want more support? Join me in my mentoring community where I share resources, strategies, and behind-the-scenes lessons from my own business journey.

Instagram: @theprofessionalpetsitter_

TikTok: @chenelleconquest

In this episode, I’m diving into the essential policies and procedures every pet business owner needs to put in place to create strong foundations and protect both your clients and your team.

Having clear systems isn’t just about covering yourself legally, it also builds trust, professionalism, and consistency, which are the backbone of a successful business.

I’ll walk you through the non-negotiables, from contracts and cancellation policies, to staff handbooks and emergency procedures. If you’ve been running your business on the fly, this episode will give you the clarity and confidence to get your house in order and set yourself up for growth.

What You’ll Learn in This Episode

-Why policies are a non-negotiable for sustainable growth

-The top procedures to have in place for client management and staff training

-How strong systems protect your reputation and reduce stress

-Simple steps to start implementing these policies today

If you’re ready to put these strategies into action and want extra support, make sure you’re following the podcast and leave a review to let me know what you think. You can also connect with me on socials for more behind the scenes tips and resources.

Connect with Me

Instagram: @theprofessionalpetsitter_

TikTok: @chenelleconquest

Website: www.petindustrymentor.com

In this episode, I’m breaking down the top five strategies you can use to turn casual inquiries into committed leads for your pet care business. It’s one thing to get attention, but it’s another to actually convert that interest into paying clients and that’s where the real growth happens.

You’ll learn:

-How to respond quickly and effectively so inquiries don’t go cold

-The importance of having a clear process and structured communication

-How to add personal touches that make potential clients feel valued

-Why storytelling and showcasing social proof builds instant trust

Simple systems you can set up to track and follow up on every inquiry

Whether you’re just starting out or you’re already established and looking to grow, these practical tips will help you increase your conversion rate and book more of the right clients.

If you found today’s episode helpful, make sure to follow the podcast and leave a review, it helps more pet business owners find this resource. And stay tuned for some exciting updates I’ll be sharing soon about the future of my own business journey.

Oh, so you expected there to come a time where business just became easy all the time and nothing ever went wrong? … well let me tell you, that’s just not how it works

It doesn’t matter how successful someone is or how long they have been in business - there will never be a time where things don’t fall apart, need fixing, need reassessing, make you want to tear your hair out and question your life choices haha

It does matter however the way you choose to handle this. Pity party or self-reassurance? Live in regret or live and learn?

Having failures or making poor decisions doesn’t mean you’re not cut out for business, it’s how you handle those situations that determine that.

Feeling lost or stuck? Why not reach out for a free discovery call to see how I can help you

W: www.petindustrymentor.com

E: chenelle@theprofessionalpetsitter.com

TikTok: @chenelleconquest

Instagram: @theprofessionalpetsitter_